| | | B2B Web Strategy | |  Personalization | 20 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats ” Some chats are just on Twitter, while others can accompany a live in-person meeting or conference. 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. Additionally, the chats use hashtags, which are words or phrases that are preceded by a “#” sign, example: # inboundmarketing. | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page LinkedIn company pages are like a personal profile for your company. LinkedIn affords you the opportunity to connect a person or persons (up to three) for each product, service or offer you determine in this section. However, in order to place the person there, you must, as an administrator, be connected to that person on LinkedIn. The About Section. | | | | | |
| B2B WEB STRATEGY APRIL 18, 2013  De-Personalizing Google Search Engine Results Pages According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. How do you overcome Google’s Personalization settings? Public sees. | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. Social validation is also a big use of Twitter. | B2B WEB STRATEGY APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs And even softer soft CTA (say that ten times fast), or complementary CTA, is a download or action that requires no personal information. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. | B2B WEB STRATEGY FEBRUARY 28, 2013  What is Duplicate Content?: What you don’t know may in fact be hurting you Say you serve several distinct vertical markets, and it is your intention that, when a person comes to your site and looks under their market, that all pages with the solution be under that market category. Seek out the help of your webmaster, graphics person or web agency to help you identify and fix these problems. But this “duplication” can be caused by many factors. | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, SEPTEMBER 6, 2012 Why Videos Make Your Website More Personal
Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube MORE >> -
B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012  5 Tips to Better Website Conversion Rates: Part One
For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Examples of registrations take place in the form of case studies, whitepapers or even a product demo. These ‘calls to action’ (CTAs) should be conspicuously places on each of your most important web pages. 3: Stack in order of importance your three calls to action. MORE >> -
B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013  Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
For example, a person could come from LinkedIn, and immediately convert. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Social Value. Traffic Sources > Social > Overview). Social Conversions. Social Sources. MORE >> -
B2B WEB STRATEGY | TUESDAY, MARCH 12, 2013 Best eMagine Posts on Lead Generation
LinkedIn company pages are like a personal profile for your company. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Put everything behind a registration form, and you run the risk of alienating your prospects before they even hit the “submit” button, for prying into their personal space. As a savvy business person and marketer, you would never hand sales to a competitor would you? Top of mind for most B2B marketing is the almighty lead. MORE >> -
B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012 5 Tips to Better Website Conversion Rates: Part One
For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Examples of registrations [.] The post 5 Tips to Better Website Conversion Rates: Part One appeared first on B2B Web Strategy. Conversion Metrics Lead Generation MORE >>
- The Four Agreements of Project Success B2B WEB STRATEGY | THURSDAY, MAY 23, 2013
- Are you Giving Sales Away to Your Competition? B2B WEB STRATEGY | THURSDAY, AUGUST 30, 2012
- Need to know how to engage on Twitter? …here are 5 key tips B2B WEB STRATEGY | TUESDAY, SEPTEMBER 28, 2010
- Stymied by seeming roadblocks to social media? …try this Rx B2B WEB STRATEGY | THURSDAY, JULY 8, 2010
- New Facebook Insights are Meaningful for Business (well, most are anyway) B2B WEB STRATEGY | TUESDAY, JANUARY 17, 2012
- Working in the Cloud, Walking on Sunshine B2B WEB STRATEGY | THURSDAY, AUGUST 23, 2012
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, FEBRUARY 21, 2013
- Five more tips for successful webinars B2B WEB STRATEGY | TUESDAY, SEPTEMBER 20, 2011
- Using keywords to leverage the bots without putting off your readers B2B WEB STRATEGY | THURSDAY, SEPTEMBER 16, 2010
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