The Perils of Corporate-Personal Twitter Names
JULY 25, 2011
Tweet under a personal name, like @johnbethune. Tweet under a hybrid name that combines personal and corporate brands, like @BBCLauraK. The second might seem so clearly personal that, as Callow says, “there is no way a brand could seek to claim ownership of such a profile.”. The third option—both personal and corporate—may turn out to be a rich field for litigation.
E-Books: The Next Front for Journalists in Transition
SEPTEMBER 19, 2011
But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. The resistance will not be so fierce. So what’s stopping you?
Journalism, Professionalism, and the Turing Test
MAY 9, 2012
Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits? Those traits are easy to replicate.
A Look Inside a B2B Editor’s Head
JULY 5, 2012
Understanding the proper relationship between professional and personal use of social media. If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist. Dealing with insufficient staffing and hiring.
Staffing and Launching Your Content Marketing Program
The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. I don’t believe there is much of a distinction between personal and professional when it comes to the Web. never tweet anything that I wouldn’t say to someone in person.
Dialogue vs. Monologue: Six New-Media Principles, No. 1
NOVEMBER 23, 2011
We tend to forget that a conversation is not simply one person talking, then the other. As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today, for anyone who’s thought much about social media, it verges dangerously on being trite. We ignore it at our peril.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. By liking someone’s page, a facebook user could follow that person without being a Facebook friend, and the page owner could have an unlimited number of followers. Related posts: Be Yourself.
Connecting the Dots from Steve Jobs to Me
OCTOBER 8, 2011
Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. It was he who made computers personal. That may be why nearly 40 years later, as I connect the dots from him through his brilliant products to me, his death seems so personal as well.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.
New-Media Survival at SIPA 2012
MAY 15, 2012
Personal vs. Corporate: Six New-Media Principles, No. 3. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you can’t make it to SIPA, fear not.
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Get personal. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. think so. Yes, I know it’s obvious.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Related posts: The Perils of Corporate-Personal Twitter Names. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. There’s no authoritative answer that I know of. Curatorial.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. offer it here with his permission.
The Future of Content Is Not Destination but Identity
NOVEMBER 8, 2011
More than ever, to rise above anonymous commodity content, it must be personal, individual, unique. MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge. But if it succeeds, will it be due to great design, or inherently great stories? When Topolsky appeared last Sunday on This Week in Tech , host Leo Laporte asked a key question.
Ethics Must Come from the Heart As Well As the Head
NOVEMBER 11, 2011
Do You Need a Personal Ethics Statement? MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko. admit to feeling some sympathy for Moos.
Curation: Add Value and Pass It Along
JUNE 18, 2012
Is summarizing and linking to another person’s article an honorable act or a form of theft? The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.
Definitive Guide to Planning a New Content Initiative
Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. content localization and personalization. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
Should You Publish? A Tale of Two Melvilles
SEPTEMBER 28, 2011
Whether you call it the lizard brain , or the Resistance , or simply taste, most of us have personal quality filters that aim to eradicate anything we perceive as flawed. Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom. But here’s the problem. You may think you know.
Blog Comments: Chaos or Currency?
APRIL 10, 2012
First, they are all personal. They attract like personalities that come to enhance the discussion, not to degrade it. Schaefer Mitch Joel personal Porter Anderson spam Steve ButtryAre comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments. But then what does for most bloggers?
Three Ways to Make Media More Personal
NOVEMBER 20, 2011
world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Personalization means giving readers the information they want. The old editor-in-chief, top-down, command-and-control approach to managing a content team doesn’t work in an era of personalized content. We never implemented our plan, but it hardly mattered. The onset of Web 2.0
5 Things I Learned from Self-Publishing
JANUARY 31, 2012
Self-publishing is both easier and harder than it looks. I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. Don’t count on making money. If you’re doing it for the money, you’re going to be disappointed.”.
Content Marketing Playbook: Strategy and Roadmap
person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.
Jesse Noyes: Brand Journalist or Brand Reporter?
DECEMBER 15, 2011
If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist. Jesse Noyes. Say “I”
Worried That Journalist Robots Will Replace You? Say “I”
OCTOBER 6, 2011
The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. That’s one reason, I’d guess, that Manjoo’s articles about robot job thieves are written so relentlessly in the first-person, and rely so extensively on himself and his family for his examples.
Bloggers: Feel Free to Repeat Yourself
MAY 11, 2011
But what if the person who made the point was you ? Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Then, just before you click the publish button, a small blip of doubt appears on your radar. So what do you do now?
I Don’t Know What DRM Is, But I’m Against It
MAY 4, 2012
Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself. But the process could be speeded up, I believe, if we could just come up with a better term for DRM. No related posts.
Content Methodology: A Best Practices Report
stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.
Reporter Failure, Editor Failure, or Tool Failure?
APRIL 26, 2012
But then he went on to raise a quite different kind of failure: “Another problem here is that too many reporters see the computer as their main tool of the trade. I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. mail is too easily ignored; a person on the phone is harder to put off.”. All of these tools are useful.
How Can I Make You Pay for This Post?
DECEMBER 1, 2011
Making Paying for Content More Personal. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. It’s troublesome enough that media should be so concerned with how to make people pay. have no issue with paying for content, nor do I think content should always be free.
3 Traits of Editorial Success
NOVEMBER 7, 2011
Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. MUD day 7: Editors should be pleased by Malcolm Gladwell’s review in the latest New Yorker of Walter Isaccson’s Steve Jobs biography. In it, Gladwell argues that Jobs’s peculiar genius was not so much creative in nature as editorial. His sensibility, Gladwell writes, “was editorial, not inventive. His gift lay in taking what was in front of him. and ruthlessly refining it.” Changing your mind.
Social Media and the Clash of Brands
NOVEMBER 10, 2011
His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. The Perils of Corporate-Personal Twitter Names. But as he noted, social media largely defies such control.
B2B Marketing Trends for 2016
Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.
The Yin and Yang of Content Economics
JANUARY 10, 2011
In a market with only three or four voices, only a crazy person would spend the money to become great.” But in a market oversaturated with content, spending money for content that stands out from the rest is not just sane, but essential to success. It has the look of two trends hurtling toward a head-on collision. Was hoping to eat in 2011.”. And that means the price falls.