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The Perils of Corporate-Personal Twitter Names

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Tweet under a personal name, like @johnbethune. Tweet under a hybrid name that combines personal and corporate brands, like @BBCLauraK. The second might seem so clearly personal that, as Callow says, “there is no way a brand could seek to claim ownership of such a profile.”.

A Look Inside a B2B Editor’s Head

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Understanding the proper relationship between professional and personal use of social media.

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E-Books: The Next Front for Journalists in Transition

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But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history.

My February Challenge: 10 Tweets a Day

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Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Journalism, Professionalism, and the Turing Test

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Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” To succeed in a personal medium, you ultimately need a personal standard.

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Dialogue vs. Monologue: Six New-Media Principles, No. 1

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We tend to forget that a conversation is not simply one person talking, then the other. As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

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Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?”

Facebook Subscriptions: Overdrive for Journalists?

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And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

30 Lessons from 30 Blog Posts in 30 Days

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Get personal. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. Twenty-nine days ago, I set out to write a post a day for this blog.

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Do B2B Editors Get Twitter?

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I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Related posts: The Perils of Corporate-Personal Twitter Names. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account.

“Content Is Power”: Q & A with Mark W. Schaefer

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Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. Mark W. Schaefer.

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The Future of Content Is Not Destination but Identity

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More than ever, to rise above anonymous commodity content, it must be personal, individual, unique. MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Ethics Must Come from the Heart As Well As the Head

B2B Memes

Do You Need a Personal Ethics Statement? MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head.

Curation: Add Value and Pass It Along

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Is summarizing and linking to another person’s article an honorable act or a form of theft? The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation.

Should You Publish? A Tale of Two Melvilles

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Whether you call it the lizard brain , or the Resistance , or simply taste, most of us have personal quality filters that aim to eradicate anything we perceive as flawed. Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make.

Blog Comments: Chaos or Currency?

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First, they are all personal. They attract like personalities that come to enhance the discussion, not to degrade it. Schaefer Mitch Joel personal Porter Anderson spam Steve ButtryAre comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. I believe I’m right, and I think it’s important to start the discussion.

5 Things I Learned from Self-Publishing

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I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself.

Three Ways to Make Media More Personal

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world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Personalization means giving readers the information they want. As I’ve suggested, these three tactics are neither the only nor the required ways to make content more personal.

Jesse Noyes: Brand Journalist or Brand Reporter?

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If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Jesse Noyes.

Worried That Journalist Robots Will Replace You? Say “I”

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The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. As Harbert argues, what gives the journalist’s work true value is the human, personal perspective.

Bloggers: Feel Free to Repeat Yourself

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But what if the person who made the point was you ? Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it.

New-Media Survival at SIPA 2012

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Personal vs. Corporate: Six New-Media Principles, No. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution.

I Don’t Know What DRM Is, But I’m Against It

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Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself.

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Reporter Failure, Editor Failure, or Tool Failure?

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I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”.

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How Can I Make You Pay for This Post?

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Making Paying for Content More Personal. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”.

3 Traits of Editorial Success

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Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. MUD day 7: Editors should be pleased by Malcolm Gladwell’s review in the latest New Yorker of Walter Isaccson’s Steve Jobs biography. In it, Gladwell argues that Jobs’s peculiar genius was not so much creative in nature as editorial. His sensibility, Gladwell writes, “was editorial, not inventive.

Social Media and the Clash of Brands

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His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. Like it or not, social media tends to emphasize personal identity and to amplify personal voice.

The Yin and Yang of Content Economics

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In a market with only three or four voices, only a crazy person would spend the money to become great.” It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better.

Collaboration vs. Control: Six New-Media Principles, No. 2

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In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Tomorrow: The personal vs. the corporate. In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

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Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts. They want their employees to be personal and authentic on Twitter—just not too personal or authentic. What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts.

What Killed Borders? A Loss of Passion

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Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience. The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading.

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The Privacy Canard: David Lazarus and the Evils of Facebook

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In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space.

No Monopoly on Lousy Content

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But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content.

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What B2B Publishers Can Learn About Content from Circa

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Its content is atomized, aggregated, and personalized. In other words, content must be personalized. In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information.

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Connecting the Dots from Steve Jobs to Me

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Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. It was he who made computers personal.

Let’s Not Confuse Morality with Quality: Jonah Lehrer and Plagiarism

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But that’s no basis for calling him a bad person. Jonah Lehrer. For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications.