| | | B2B Marketing Traction | |  Personalization | 62 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION OCTOBER 28, 2009  5 Secrets of Creating Successful Marketing One-Sheets When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” One example is a free consultation or assessment in person or on the phone. Tweet. See samples at the end of this post.) That’s it – three or four recollections seem to be the max! | B2B MARKETING TRACTION FEBRUARY 1, 2013  3 Marketing Personalities You Need to Manage There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. But at a certain point, this personality will get in the way of progress and growth. 1.Myopic Marketer. Pinterest! | | | | | |
| B2B MARKETING TRACTION FEBRUARY 11, 2013  4 Keys to Building Trust with Inbound Marketing Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! First it’s creepy, and second, it’s sad for the person who doesn’t have friends, colleagues or business contacts with whom they can connect organically or contact that they attract through good content and messaging. You should wonder too. | B2B MARKETING TRACTION JANUARY 7, 2010  Create a 1-Page Marketing Plan On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. do this so that I can sort the spreadsheet by person responsible, by category, by date, etc. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. | B2B MARKETING TRACTION JANUARY 31, 2012  4 Ways B2B Marketers Can Benefit from Pinterest I’m excited about the possibilities of Pinterest on a personal level. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. Over time these accumulated and I wanted a place to put them. | B2B MARKETING TRACTION MARCH 25, 2013  4 Skills Your B2B Marketing Team Must Have This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. Do you have the right skill set in your marketing department? | | | | | | | |
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B2B MARKETING TRACTION | MONDAY, APRIL 29, 2013  A Practical Checklist for LinkedIn Implementation
Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” 'Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. Make sure your profile is 100% complete. LinkedIn will prompt you if your profile is incomplete. Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. MORE >> -
B2B MARKETING TRACTION | TUESDAY, APRIL 9, 2013  A Practical Social Media Strategy for B2B Marketers
With LinkedIn you can build your personal profile and begin connecting with colleagues. 'Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. How do they think? MORE >> -
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 4, 2011  10 Reasons I Am One Nanosecond Away from Deleting your Email
There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email. You include a call-to-action but don’t repeat it at the end of the email. Your email is too long. see no address or I.D. MORE >> -
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 15, 2013  What to Do if the Competition Stalks Your Customers Online
Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you! MORE >> -
B2B MARKETING TRACTION | THURSDAY, JANUARY 20, 2011  B2B Marketers – It’s Time to Face Your Fear of Facebook
If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. Your Facebook Company Page has no visible connection to your personal profile. According to Facebook’s structure, you can only create a Company Page if you already have a personal profile. profile that includes descriptions of how a person behaves and what they do? profile, in which a person identifies what they love, like and hate? Tweet. or 45.8 or 22.6 MORE >>
- A Business Writer Who Gets SEO is a Marketer’s Best Friend B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 16, 2011
- B2B Marketers: Why You Should Watch This Science of Persuasion Video B2B MARKETING TRACTION | WEDNESDAY, DECEMBER 26, 2012
- When It Comes to LinkedIn Endorsements, Are We Lemmings? B2B MARKETING TRACTION | FRIDAY, JANUARY 11, 2013
- 3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less B2B MARKETING TRACTION | THURSDAY, JANUARY 3, 2013
- Why Focus Groups Are a Waste of Money for B2B Marketers B2B MARKETING TRACTION | FRIDAY, MAY 11, 2012
- Why I Hate Fear-based Selling…. B2B MARKETING TRACTION | FRIDAY, OCTOBER 28, 2011
- B2B Marketers – Has Your Online Content Been Copied? B2B MARKETING TRACTION | MONDAY, JUNE 13, 2011
- 14 Do’s and Don’ts of Marketing One Sheets B2B MARKETING TRACTION | MONDAY, JANUARY 16, 2012
- B2B Marketers: The Devil IS In the Details! B2B MARKETING TRACTION | THURSDAY, JUNE 14, 2012
- B2B CMO – What Type of Ethical Manager Are You? B2B MARKETING TRACTION | THURSDAY, FEBRUARY 28, 2013
- Does Your Marketing Consultant Have Bench Strength? B2B MARKETING TRACTION | THURSDAY, DECEMBER 6, 2012
- How to Deal with a Marketing Micromanager B2B MARKETING TRACTION | MONDAY, APRIL 22, 2013
- Countdown for a Successful Rolling Product Launch B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
- Is Monetization Killing Facebook? B2B MARKETING TRACTION | FRIDAY, MARCH 1, 2013
- B2B Marketing, Meet the Law of Attraction B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 22, 2012
- 1-Page SWOT Analysis with Action Items B2B MARKETING TRACTION | FRIDAY, OCTOBER 15, 2010
- Does LinkedIn Make Your Phone Ring? B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
- Online Marketing – Don’t Leap Before You Look B2B MARKETING TRACTION | FRIDAY, MARCH 8, 2013
- Pros and Cons of Outsourcing Your Marketing B2B MARKETING TRACTION | THURSDAY, JUNE 21, 2012
- 4 B2B Marketing New Year Resolutions for 2013 B2B MARKETING TRACTION | FRIDAY, DECEMBER 28, 2012
- Social Networking – Organic? Strategic? or Gaming a System? B2B MARKETING TRACTION | FRIDAY, JANUARY 4, 2013
- Anyone Can Create a Facebook Page Using Your Brand B2B MARKETING TRACTION | THURSDAY, NOVEMBER 1, 2012
- Has B2B Social Media Marketing Crossed the Chasm? B2B MARKETING TRACTION | THURSDAY, JANUARY 17, 2013
- If There’s One Thing Constant About Marketing, It’s Change B2B MARKETING TRACTION | FRIDAY, OCTOBER 12, 2012
- Have a B2B Facebook & Twitter Presence with Minimal Time B2B MARKETING TRACTION | MONDAY, JULY 11, 2011
- B2B Marketers: It’s Time to Claim Your Facebook Company Page B2B MARKETING TRACTION | MONDAY, MAY 7, 2012
- Don’t Let the Tail Wag the Dog in Your Marketing Plan B2B MARKETING TRACTION | THURSDAY, OCTOBER 6, 2011
- Improve Service with a Customer Touch Point Map B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
- How to Deal with a Bright-Shiny-Object Marketer B2B MARKETING TRACTION | MONDAY, APRIL 1, 2013
- 3 Ways to Be More Relevant on LinkedIn B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 20, 2012
- Social Media Marketing: Where Do I Start? B2B MARKETING TRACTION | WEDNESDAY, JANUARY 30, 2013
- How to Get More Creative with your B2B Marketing B2B MARKETING TRACTION | THURSDAY, MAY 24, 2012
- I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest B2B MARKETING TRACTION | THURSDAY, OCTOBER 25, 2012
- Will the Real LinkedIn Search Results Please Stand Up? B2B MARKETING TRACTION | TUESDAY, APRIL 5, 2011
- Social Media: Leverage Technology, But Be Human! B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 20, 2010
- 11 Reasons Why You Need a Facebook Company Page B2B MARKETING TRACTION | THURSDAY, DECEMBER 16, 2010
- Social Media Outsourcing – Is It Right? B2B MARKETING TRACTION | WEDNESDAY, SEPTEMBER 15, 2010
- How to Blog: What Do I Write About? B2B MARKETING TRACTION | TUESDAY, MARCH 13, 2012
- How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture B2B MARKETING TRACTION | THURSDAY, OCTOBER 1, 2009
- 3 of My Favorite Strategic Marketing Models B2B MARKETING TRACTION | WEDNESDAY, AUGUST 17, 2011
- How to Deal with a Myopic Marketer B2B MARKETING TRACTION | TUESDAY, MARCH 5, 2013
- B2B Marketers: People Don’t Buy From Computers B2B MARKETING TRACTION | FRIDAY, MARCH 11, 2011
- Trust: Get It, Measure It, Grow It Online or Offline B2B MARKETING TRACTION | MONDAY, NOVEMBER 9, 2009
- 5 Steps for Brainstorming Your Marketing Plan B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2009
- How Dynamic is Your Marketing Consultant? B2B MARKETING TRACTION | SUNDAY, MARCH 7, 2010
- Quit Yer Pitchin’ B2B MARKETING TRACTION | MONDAY, AUGUST 17, 2009
- Does your Headshot Paint a Thousand Words? B2B MARKETING TRACTION | WEDNESDAY, SEPTEMBER 9, 2009
- Is Your B2B Marketing in 3D? Or Stuck in 2D? B2B MARKETING TRACTION | WEDNESDAY, MARCH 10, 2010
- Blog with Discipline to Get Marketing Results B2B MARKETING TRACTION | MONDAY, FEBRUARY 22, 2010
- Is Your B2B Marketing in 3D? Or Stuck in 2D? B2B MARKETING TRACTION | WEDNESDAY, MARCH 10, 2010
- B2B Marketers: People Don’t Buy From Computers B2B MARKETING TRACTION | FRIDAY, MARCH 11, 2011
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