B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business. Then, add to that boards that emphasize what your customers and prospects are personally and professionally interested in.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. for group member viewing.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. LinkedIn. SlideShare. Twitter.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

These can be done by different employees in your company or by one person. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. Help, don’t sell.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Ever. I had a personal experience with this when one of my attorney clients told me about Copyscape.com. Frankly, I wonder who has time for this and perhaps even suggests that the person doesn’t have original thoughts and content to share with their audience.). It is not OK to copy other marketer’s stuff. Re-purpose Your Own Marketing Content, not Other Peoples’!

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook. 4. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. What information helps you run your business, your family, your personal life? Can you include a short story about your personal life or something that happened in your career that is funny or meaningful? They are thoughtful and intelligent. Some Rights Reserved.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

blog posts, 5.) in-person events and 6.) The most effective tactics were 1.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. 2. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. social media (other than blogs), 2.)

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” What was Burger King thinking?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Popular board categories are used for recipes, fashion, books, wedding planning and home decor. I’m excited about the possibilities of Pinterest on a personal level. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” The folders happened because I would tear out images of things and places I liked.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

The persona in the story is given a person’s name, and the story describes the customer type’s attitudes, likes, dislikes and needs. Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. have several favorite tools and models for analyzing a client’s marketing strategy. Know thy customer; 2. Know thyself; and 3.

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How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences. This became one of the rules.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.”

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

With LinkedIn you can build your personal profile and begin connecting with colleagues. Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. 1. ” And, where is “there?” How do they think?

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedI

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Do have some personality. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. SNORE!

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! First it’s creepy, and second, it’s sad for the person who doesn’t have friends, colleagues or business contacts with whom they can connect organically or contact that they attract through good content and messaging. You should wonder too.

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10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me.

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Make sure your profile is 100% complete. Post updates on a regular basis.

I’m Dreaming of a New CRM System

B2B Marketing Traction

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. Engagement. Insights.

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

But what key qualities are the ones that result in success for your business and for you as a person? 1. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Some Rights Reserved.

3 Marketing Personalities You Need to Manage

B2B Marketing Traction

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. But at a certain point, this personality will get in the way of progress and growth. 1.Myopic Marketer. Pinterest!

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet. It happens all the time. Could that describe your level of service to your customers? “What’s that?” It’s easy to defend your business practices.

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

Reciprocity – Be the first to give and make sure it’s personalized and unexpected. 2. The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The full video is just under twelve minutes, but trust me, it’s worth every second. The Science of Persuasion by InfluenceAtWork). What do you think?

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

Once the only person in the organization who understood software and computers, the CIO’s importance came from being a source of knowledge and expertise few people had. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. believe that the first step in bridging the gap between CMOs and CIOs is for each to understand the other.

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4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. Do you have the right skill set in your marketing department?

Is Monetization Killing Facebook?

B2B Marketing Traction

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Don’t get me wrong. It seems like a marketer’s dream.

Is Gratitude a Niche Marketing Strategy?

B2B Marketing Traction

” Shouldn’t gratitude be the norm in both our personal and business worlds? Flickr photo by Ivete Tecedor, Some Rights Reserved. Adding the simple words “Thank You” to your business and marketing communication can go a long way. Unfortunately, it’s becoming more and more rare to hear these words. They earn more money and are healthier. How do you show gratitude?

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. Business owners in the early majority are called pragmatists.

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

thrive as a person who can explore new territories and learn new things, so this is ideal for me. 5. I get to choose with whom I work. Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. Seventeen years later, here are some of the things I love about what I do. 1.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Share information related to your business, but do include your opinion and your personality. Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). It’s designed to allow people like you and me to share information that we like. Do be organic.

4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. As this year comes to its end, I’m thinking about how I can improve my marketing for next year. Here are my resolutions for next year. 1. Launch some training products. People have been begging me to do workshops. Do something with video. have a BIG idea for this.

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The Death of Salesmen, Really

B2B Marketing Traction

So, there’s me, the person the sales man called. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). Get the person talking.