B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Just as a person can get across their interests, beliefs, and activities on Instagram, so too can a business. Then, add to that boards that emphasize what your customers and prospects are personally and professionally interested in.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. for group member viewing.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. LinkedIn. SlideShare. Twitter.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Even if you think in-person events are all that matter, try some other tactics in 2015. Or, content marketing can increase engagement and loyalty along with in-person events. But, it’s not.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this! What does a perfect blog post look like? Compelling and Optimized Headline. wanting more.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

“You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.” In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. It used to be that all you could do is view the information your contacts chose to share with you.

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. Help, don’t sell.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

These can be done by different employees in your company or by one person. According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. What information helps you run your business, your family, your personal life? Can you include a short story about your personal life or something that happened in your career that is funny or meaningful? They are thoughtful and intelligent. Some Rights Reserved.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

blog posts, 5.) in-person events and 6.) The most effective tactics were 1.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. 2. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. social media (other than blogs), 2.)

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook. 4. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Popular board categories are used for recipes, fashion, books, wedding planning and home decor. I’m excited about the possibilities of Pinterest on a personal level. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” The folders happened because I would tear out images of things and places I liked.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. They suggested that the two brands collaborate and create a McWhoppper sandwich, putting an end to their “war.” What was Burger King thinking?

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Do have some personality. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. SNORE!

Content Strategy for Marketing

personality through voice or tone. such as personalization. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

The persona in the story is given a person’s name, and the story describes the customer type’s attitudes, likes, dislikes and needs. Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. have several favorite tools and models for analyzing a client’s marketing strategy. Know thy customer; 2. Know thyself; and 3.

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

With LinkedIn you can build your personal profile and begin connecting with colleagues. Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically. 1. ” And, where is “there?” How do they think?

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences. This became one of the rules.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.”

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedI

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! First it’s creepy, and second, it’s sad for the person who doesn’t have friends, colleagues or business contacts with whom they can connect organically or contact that they attract through good content and messaging. You should wonder too.

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

But what key qualities are the ones that result in success for your business and for you as a person? 1. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Some Rights Reserved.

10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me.

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Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet. It happens all the time. Could that describe your level of service to your customers? “What’s that?” It’s easy to defend your business practices.

I’m Dreaming of a New CRM System

B2B Marketing Traction

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar. After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. Engagement. Insights.

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Make sure your profile is 100% complete. Post updates on a regular basis.

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

Reciprocity – Be the first to give and make sure it’s personalized and unexpected. 2. The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The full video is just under twelve minutes, but trust me, it’s worth every second. The Science of Persuasion by InfluenceAtWork). What do you think?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

3 Marketing Personalities You Need to Manage

B2B Marketing Traction

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. But at a certain point, this personality will get in the way of progress and growth. 1.Myopic Marketer. Pinterest!