| | | B2B Marketing Blog | |  Personalization | 14 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 25, 2009 Are your arms too long? Any sales professional will tell you that despite all the tools and tactic that have evolved over the years, most deals are closed because there is personal chemistry between the parties – the buyer simply likes the seller. Yes, even in the “sterile&# and prolonged B2B buying cycle, closing deals usually come down to the personalities of the individuals involved. So why, then, do so many businesspeople keep their personality out of their marketing? Why do we feel the need to keep our prospects at arms’ length? | B2B MARKETING BLOG DECEMBER 30, 2009  LinkedIn. There’s an app for that! Another exciting feature called “In Person&# mimicks the popular “Bump&# iPhone app to let you instantly exchange contact information when you meet another LinkedIn member in person. How exciting to see that B2B mainstay social networking site LinkedIn has unveiled a new mobile version for iPhones! Thank you LinkedIn! | | | | | |
| B2B MARKETING BLOG NOVEMBER 12, 2009 Social Media Burnout jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? By the end of summer I was burned out. But, instead of wisely slowing to a steady, more manageable pace, I threw up my hands and pulled away from the Twitterverse. So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet. Slow and steady wins the race. | B2B MARKETING BLOG OCTOBER 7, 2009  Google Wave: Tsunami or Just Good, Fun Surf? Then we’ll see if our companies (or personal lives) are in fact ready to ride the wave There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. But the verdict is still out. and social media technologies. But these conversations aren’t just messages. Confused? | B2B MARKETING BLOG NOVEMBER 25, 2009 Online video ads for the visually literate society – Rich Media is becoming “richer” Harvard Business School study showed that only 20% of what a person heard was remembered, while only 30% of what they saw was remembered. Yet a staggering 70% of what that same person saw and heard was remembered. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to them as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t or haven’t. funny thing has been happening too, TV viewing is on the decline. People! | B2B MARKETING BLOG AUGUST 28, 2009  Small is the New Big They tell me he’s the archetype of “terrier-like” personalities. As an animal lover, I’ve found it increasingly difficult to refrain from tying my six-month-old puppy into a blog post somehow. ve decided to stop fighting it, as I think the little Yorkie (weighing in at less than 3 pounds) has proved a valuable point to me over the past few months. . It’s about strategy and commitment. | | | | | | | |
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B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009 Do you have good business karma? (Part 2)
For years we business people have had to work “out of harmony” with our personal beliefs, but the old way of cut-throat business practices seems to be on its way out. The statement, “it’s not personal; it’s just business” no longer excuses every shameful corporate offense like lying, stealing, treating employees unfairly and stepping on others to get ahead. Today’s business people want more – in their personal and professional lives. What can we business people learn from thousand-year-old yogi teachings? That is why social networking is even catching on for B2B marketers. MORE >> -
B2B MARKETING BLOG | MONDAY, AUGUST 24, 2009 From the (former) Editor’s Desk: Pesky PR?
As I scrolled voyeuristically through my network’s personal “news&# today, I spotted the following from a former editorial colleague: “Things I don’t have time for: press releases unrelated to my magazine; follow-up calls from PR folks 2 minutes after they sent a press release; 45 gig press releases that fill up my Outlook storage capacity … Accckkk!&#. “… [Name removed] was by far, the most obnoxiously persistent person I’ve ever dealt with. You’ve gotta love Facebook status updates. You just nailed all my pet-peeves!&#. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, MARCH 25, 2009 Love your local blogger
By now every person responsible for business marketing in America knows what blogging is, but I’m willing to bet that relatively few actually know any bloggers. By that I mean having any kind of relationship. In fact, I’m willing to bet that most B2B marketers haven’t even had any direct contact with a blogger as part of their media outreach. Well that needs to change. If you don’t think bloggers are important, check out this link. If that doesn’t validate blogging’s legitimacy, nothing does. So, have you reached out to your industry’s bloggers? MORE >> -
B2B MARKETING BLOG | WEDNESDAY, MAY 6, 2009 PR does not stand for “press release”
They’re building personal relationships directly with customers and establishing brands through social outlets. They’re energizing constituents with personalized information and engaging influencers to impact public opinion. In April American Business Media predicted U.S. trade publications would see and average 19% to 22% drop in business-to-business ad revenues in 2009, a much steeper decline than the 7.3% drop of 2008. And the reality is worse than the numbers make it sound. Crain’s TelevisionWeek will be available online only beginning in June. Read on. MORE >> -
B2B MARKETING BLOG | TUESDAY, MAY 19, 2009 Tweet is the Word
personally have found it a great research tool. Our first blog post about Twitter came from Deb Yemenijian, a trusty Schubert PR Exec., almost exactly two years ago ( Twitterpated, May 17th, 2007 ). But, only within the past few months has a true Twitter explosion occurred – jumping to more than 9.3 million users and the third most used social network (behind Facebook and MySpace). Many Schubert team members have found Twitter useful to build relationships with editors, prospects, clients and peers. Twitter is my new google (in some cases). Join the conversation and follow us! MORE >>
- Take Me Out to the Blog Game, Part I B2B MARKETING BLOG | TUESDAY, MAY 26, 2009
- Take Me Out to the Blog Game, Part II B2B MARKETING BLOG | MONDAY, JUNE 1, 2009
- B2B Web Site Pet Peeves B2B MARKETING BLOG | WEDNESDAY, JULY 29, 2009
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