| | | B2B Lead Blog | |  Personalization | 19 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG AUGUST 23, 2012  You’ve Got Mail from Eloqua, Hubspot & Neil Patel Personalization is a friendly “Hi” instead of “Dear” Neil Patel of KISSMetrics is one of the most prolific emailers to this Marketing inbox. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. | B2B LEAD BLOG AUGUST 23, 2012  You’ve Got Mail from Eloqua, Hubspot & Neil Patel Personalization is a friendly “Hi” instead of “Dear” Neil Patel of KISSMetrics is one of the most prolific emailers to this Marketing inbox. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. | | | | | |
| B2B LEAD BLOG APRIL 15, 2013  $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management ” “I don’t record all my emails with customers in the CRM, a lot of that stuff is just personal.” ” “I’m your best sales person, I refuse to put up with all these database rules.” 'I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” million. | B2B LEAD BLOG FEBRUARY 21, 2013  Marketo Certification Exam Announced In this age of personal branding, owning your credential is important both for career advancement and recognition. Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day. | B2B LEAD BLOG MAY 5, 2011 Market to the Entire Decision-Making Unit In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the same page can be challenging. Each member is probably involved for | B2B LEAD BLOG JANUARY 18, 2013  ReachForce Demand Generation Sponsor at Online Marketing Summit Why Understanding your Customer is Key to Getting through the Personalization Filter. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations February 12 – 13, 2013 at the Online Marketing Summit in San Diego. Trade Shows and Events | | | | | | | |
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B2B LEAD BLOG | TUESDAY, FEBRUARY 26, 2013  Sales Operations Instant Lead Routing Technology Advances
Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. If leads route both by industry segment and revenues or by location and number of employees, SmartForms automatically adds in this data to let sales operations deliver that lead to the right sales person within seconds of submission. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce. MORE >> -
B2B LEAD BLOG | WEDNESDAY, OCTOBER 7, 2009 3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263
Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect MORE >> -
B2B LEAD BLOG | THURSDAY, DECEMBER 9, 2010 Using Events to Drive Sales Conversions – B2B Marketing and Sales Tip #299
Here are some more quick tips to make sure the budget you're allocating to events (like Dreamforce) is driving real leads into your funnel: Make sure each person attending the event has goals assigned to them. Some examples include– X # of people scanned, X # of demos, X MORE >> -
B2B LEAD BLOG | FRIDAY, NOVEMBER 12, 2010 10 ways Dirty Data (Fuel) is Clogging up your Marketing Automation Engine – B2B Marketing and Sales Tip #290
My creative, messaging, and delivery vehicle don’t matter if it doesn’t get to the right person. As a marketer, I’ve known for a long time that the success of any program I run is more than 75% dependent on the list of contacts I send my program to. It’s just a MORE >> -
B2B LEAD BLOG | FRIDAY, NOVEMBER 13, 2009 Email Personalization Gone Bad – Marketing WTF?
I have heard mixed reviews on using personalization in email marketing. And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some MORE >>
- Why Won’t Anyone Return My !*#@$% Call? B2B LEAD BLOG | FRIDAY, SEPTEMBER 17, 2010
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, AUGUST 5, 2011
- Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, OCTOBER 14, 2011
- Blog Content to Drive Traffic - B2B Marketing and Sales Tip #255 B2B LEAD BLOG | THURSDAY, AUGUST 27, 2009
- Why Sales Throws Marketing Under the Bus… B2B LEAD BLOG | WEDNESDAY, SEPTEMBER 16, 2009
- $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management B2B LEAD BLOG | MONDAY, APRIL 15, 2013
- Sales Operations Instant Lead Routing Technology Advances B2B LEAD BLOG | TUESDAY, FEBRUARY 26, 2013
- $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management B2B LEAD BLOG | MONDAY, APRIL 15, 2013
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