| | | B2B Internet Marketing Strategies | |  Personalization | 11 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? Meeting in person. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Clicking a web link. | B2B INTERNET MARKETING STRATEGIES SEPTEMBER 14, 2010 Amazon’s Cloud Marketing Is Affiliate Marketing 2.0 Affiliates can also embed a variety of highly interactive widgets on their websites that will make product recommendations, search Amazon’s product inventory, showcase hot deals or just promote the site owner’s personal wishlist. Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Developers can tap into Amazon’s database of products, sellers and reviews. | | | | | |
| B2B INTERNET MARKETING STRATEGIES JULY 20, 2010 Maximizing the Time Value of Content Here’s what she had to say: “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Pithy comment from more detailed advice quote”. Jill Konrath. | B2B INTERNET MARKETING STRATEGIES APRIL 24, 2010 Google’s Next Big Thing In more recent times, Apple has found its next big thing in personal computing devices like the iPod, iPhone and now the iPad. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. Microsoft and Apple both come to mind. | B2B INTERNET MARKETING STRATEGIES APRIL 14, 2010 The 5 Keys to Creating Viral Content Systematically Content goes viral when each person who consumes the content passes it along to more than one new person on average. But what makes people want to pass information along en masse ? Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Their research offers great insights that imply very practical techniques for how marketers can create viral content systematically. To get your content to go viral, make it: Awe-inspiring. Useful. Emotional. Surprising. | B2B INTERNET MARKETING STRATEGIES APRIL 14, 2010 The 5 Keys to Creating Viral Content Systematically Content goes viral when each person who consumes the content passes it along to more than one new person on average. But what makes people want to pass information along en masse ? Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Their research offers great insights that imply very practical techniques for how marketers can create viral content systematically. To get your content to go viral, make it: Awe-inspiring. Useful. Emotional. Surprising. | | | | | | | |
| - High Growth Product Strategy Using Stack Integration
Although the “technology stack” might be defined differently depending on your personal corner of the high tech industry, you can think of it in general terms as looking something like this: Services: Integration services, training or consulting. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. Or they might instead buy out textile mills to move upstream in the supply chain. Higher sales volume. MORE >> - Maximizing the Time Value of Content
Here’s what she had to say: “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. That’s the path to being the one person your prospects can’t live without.”. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. The implications of this lesson for content marketing professionals is profound. Jill Konrath. MORE >> -
 Does Your Content Marketing Support Your Customer Lifecycle?
Meeting in person. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Conversely, good content marketing is like a good date. Buying from a company with good content marketing feels easy and natural, never pressured or hurried. Think of each content marketing step as a micro-transaction.”. MORE >> - Google’s Next Big Thing
In more recent times, Apple has found its next big thing in personal computing devices like the iPod, iPhone and now the iPad. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. Microsoft and Apple both come to mind. MORE >> - High Growth Product Strategy Using Stack Integration
Although the “technology stack” might be defined differently depending on your personal corner of the high tech industry, you can think of it in general terms as looking something like this: Services: Integration services, training or consulting. Corporate strategists have long looked to horizontal and vertical integration as tried-and-true expansion strategies. Horizontal integration is just a fancy way of saying that you plan to buy out your competitors to expand your market share. Or they might instead buy out textile mills to move upstream in the supply chain. Higher sales volume. MORE >>
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