[Personalization] Getting to know your content… really well.
This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time. A tall [.]. All content is not created equal. Additionally, different pieces of content can have very different purposes and goals. Content Marketing Digital Planning Lead Generation Strategy
JULY 20, 2011 | B-TO-B LABS [Personalization] Getting to know your content… really well.