| | | Agile B2B Copywriter | |  Personalization | 8 articles |
| Page 1 of 1 | Previous | Next | AGILE B2B COPYWRITER MARCH 6, 2011  K’s Top Five for the Week – March 6 Check out this post from Marketing Sherpa where one person begins to reconsider his position. You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content by @dianahuff. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. Enjoy! | AGILE B2B COPYWRITER DECEMBER 3, 2010  K’s Top Five for the Week – December 3 Great article on how companies like to try to bury their personality, culture and unique methods the very things that make them remarkable. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! The title says it all. | | | | | |
| AGILE B2B COPYWRITER DECEMBER 2, 2010  6 Keys for Creating Compelling White Papers Writing to a single reader focuses the white paper on how a product or service solves a particular issue for a particular person. What’s not ok is trying to throw in all kinds of miscellaneous content “in case” the technical person, executive sponsor, etc. The title has to sell the white paper and get your prospect to give up their personal information. Contact a sales person. | AGILE B2B COPYWRITER OCTOBER 8, 2012  The Small Business Social Media Advantage businesses in the “small” category and a majority of those are owned and operated by just one person. It is much more common to send a text message than to place a phone call, or to shoot over an email instead of walking to the other person’ s desk. Tweet Today's post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. | AGILE B2B COPYWRITER FEBRUARY 20, 2011  K’s Top Five for the Week – February 20 This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. This particular person has been keeping in contact with Ardath on the tactics being used and the results they’ve achieved. How to Make Your Company Blog Connect Like a Personal Blog by @markwschaefer. Enjoy! by @savvy_b2b. | AGILE B2B COPYWRITER FEBRUARY 11, 2011  The Science of Email Marketing Here’s a few data points that support this: 88% of respondents said they don’t keep separate business and personal inboxes (They do, however, keep “real” inboxes and “throwaway” inboxes. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. find data very interesting. And I loved it. Insight #1. Even in B2B. Insight #2. | | | | | | | |
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AGILE B2B COPYWRITER | THURSDAY, SEPTEMBER 23, 2010  3 Reasons Why You Need a Creative Brief
the person asked. The brief should pull from your personas and have a mini description of the ideal person you are targeting. In other words, the person I asked had no idea. Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. It’s not. Even if it’s an internal project. Why not? MORE >> -
AGILE B2B COPYWRITER | THURSDAY, SEPTEMBER 30, 2010  B2B Technology Marketers Find Out What Works
And the corporate website was also the second most influential channel, behind a personal contact. Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content. Both influencers and decision makers ranked white papers as being most influential. The number one disappointment? Tweet This! MORE >>
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