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Twitter, Facebook and Blogging Training Sessions

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Personal vs. business on Facebook. I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. The topics we’ll hit are:   Twitter. Facebook. Blogging. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. TWITTER 101: Twitter Language, Etiquette and Rules. Maximizing your profile. Putting together your content plan: what, when, how and why. How and why to connect with others. Staffing and resources. Case studies.

Person-brands + Social CRM = Personal Relationship Management

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I just came across an old post I had starred from last May, “ Macro Trends to Watch &# from Edelman Digital.  I had sent the post to myself with a note that said “Social CRM –> Personal CRM.&#. I’m so happy I came across this – it fits perfectly into what we’ve been talking about with the rise of the person-brands.  Related articles.

Social media, journalism, personal branding and value. What does it all mean?

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General social media best practices encourage people to “apply a human touch, a personality&# to your dealings on social media platforms, as it creates “relationships and connections&# with your viewers, and indicates that you’re an actual person, with feelings and…… you get the point. But how far do those human feelings need to go? 

Bernie Fine, Communications, and PR Crisis Management

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Despite all of this, they needed to make sure they were voicing neutrality on behalf of SU.  We directed them towards their personal accounts to discuss their views on an open forum – within the “best-practices” of our ongoing discussions on personal branding and recognizing that they’re a public face on campus. You should definitely read it. Social Media Team.

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Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

Kate to Keynote Beyond Social conference, focusing on personal branding

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The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Kate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month.  If anyone is in the area, feel free to register for the event. Conferences & Events Beyond Social Blogging for Business

#BWENY Session: The Future of Content Curation

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SR: I think Facebook can get personalized filtering right. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? FH: Ed, Why Paper.li?

How Marketers Are Using Social Media to Grow

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Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!  So how often is social media marketing being used in 2011? 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT.

Mario Batali as a Media Maven [#IUNY13]

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If we get negativity about the food, I always suggest to people that they talk to someone *in person* while they’re in the restaurant. Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Fast Company: Management’s probably a big deal.

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Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

2.5 Minutes Interview with Kate Brodock at #sxsw

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From March 11 through 15, genConnect.com was on-site in downtown Austin, TX conducting personal interviews with speakers slated to appear at SXSWi.  I was honored to be interviewed among a wonderful list of other interviewees, including Tim Draper ,  Valeria Maltoni , Elisa Camahort Page , Craig Newmark , Laura Fitton , Aaron Strout , Guy Kawasaki , Rick Murray , Tim O’Reilly , Liz Strauss , and many many more. Interviews digital marketing genConnect girls in tech Other Side Group Personal branding SXSW SXSWivideo platform video management video solutions video player.

Video 33

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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54% of millennials said that they are more likely to rely on and make purchase decisions from information shared via personal contacts in online communities versus 33% more likely to use information from “official&# company sources. 70% of executives and 51% of millennials have downloaded at least 1 web-based application for work use either on their mobile device or personal computer. Additionally, app stores are becoming more popular in business/enterprise settings, and while email may be growing, it’s not solving many of the communication issues in the enterprise.

Location-based Apps and 4 Privacy Settings You Should Consider

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I wrote a piece yesterday in Mashable about important privacy settings to be aware of on location-based apps, specifically how much personal data you’re sharing (and with whom!), automatic check-ins, how precisely the app is location you, and default settings. To read the whole piece, visit the Mashable site. Related articles. Location Based Safety Guide (coolcatteacher.blogspot.com).

Infographic of the Week: Youth and Digital Media

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Information skills acquired through personal and social activities can benefit learning in the academic context. The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic. The report is well worth reading.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Becoming an Influencer: How to get there and how to stay there

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Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series. Request to Interview Influencers.

October had a lot of changes in social media that you may want to know about

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YouTube comments are ranked and personalized. Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. More discussion on whether your organization should be on Google+. Pinterest expands pins. To find out why these matter to you and your organization, visit WCG.

Infographic of the Week: Social Networking Bill of Rights #infographic

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I don’t know about you, but we’ve been hearing a lot more about privacy and legal issues when it comes to personal social media accounts and employers. Check out the infographic below for some insight: Via: Online Background Check Resource. Infographics legal privacy social media social media bill of rights

Google Making its Biggest Effort Yet?

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Although Google+, like Facebook, allows you to  share personal information, post your status and post pictures and links, Google+ claims to be unique in one major way.   The execs at Google are hoping that this feature is intriguing enough to attract users to their flashy new product. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

#BWENY Session: The Future of Content Curation

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SR: I think Facebook can get personalized filtering right. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. FH: Eric, when you moved to HuffPo, what was your experience? FH: Ed, Why Paper.li?

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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Panelists: Andrew Rasiej , Founder of Personal Democracy Media. We try and manage everything in a way that’s human and obvious and relevant to the stage at which a person is in the campaign. The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. This panel is part of Social Media Week NYC. This wasn’t easy.

Media 18

Top 9 OSG posts on social media marketing and content production for 2011

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Person-brands + Social CRM = Personal Relationship Management (April) – Combining the concepts of personal branding and social CRM into PRM. The Rise of the Individual Brand (February) – We take personal branding seriously here, and it’s becoming ever more important in business today. Social media, journalism, personal branding and value. Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWhat does it all mean?

Finding content within your company that’s actually worth sharing

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And Facebook and Twitter are forcing companies to take a more personal (and, hopefully, honest) approach to their content strategies.&#. Creating content that people want to share with one another is really difficult. There are so many traps companies fall into when they’re trying to get a content strategy off the ground: It’s all about “me, me, me&#. Related articles.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Content Curation and the New Curators

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Roman: We’re a news personalization service. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator. Steve Rubel. Steve: There’s too much content, and not enough time. Curators, and to some extent, Aggregators, are going to play a huge role in this. What’s Pulse’s model for curation? Dmitri: Pulse is news aggregator app with over 15 million users. We bring what they want into one app. groupon portland.

The Rise of the Individual Brand

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This creates a dual-purpose for the concept of “personal branding&#. For the organization: The importance of building up individual person-brands within companies will rise.  Branding Person-brand Edelman person-brand Personal branding Trust BarometerConsumers are now demanding authority and accountability of corporate leadership.  And Edelman should know.

9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post]

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You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional. But newer generations of college graduates began their social media experience as a very personal one. Most teens and young adults have used social media to connect directly to friends and share personal experiences casual conversations with their networks.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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As Curator of the Starts With You Festival in Brazil she has created and curated the Global Sustainability Symposium which has hosted over 36 World Thought Leaders at the SWU music and Arts Festival, with both an online and in person audience. Her personal interests include: riding horses, traveling and meeting new people. PANEL: Everybody’s a Bloody Entrepreneur! Or Are They?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Summary: Social Media Marketing Report 2011 [REPORT]

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This extra reinforcement of social media connects possible customers on a more personal level. Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time). Twitter (84%). LinkedIn (71%). Blogs (68%).

[Article in Owni] TEDWomen: Two Days of Empowerment

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The way I tend to loosely define it is the process of an influential person or group of people addressing and acting on issues important to them, which in turn fosters power that they can transfer to their own lives, their communities and their societies. The original article was posted on 29 December 2010 in Owni. Empowerment is a great word. Read the full post at Owni ].

Back in September….

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We’re doing a mix of business travel and personal (much-needed and well-deserved) travel for the latter part of August and first part of September.  We look forward to getting back with you all in the Fall

Thoughts on Flipboard: Content vs Social

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According to them , “ It’s your personalized social reader.”  Wired describes it as “one of a growing category of iPad apps that build you a personal newspaper by grabbing content from your social networks. Yes, I’m an incredibly visually stimulated person (I was really excited about Flipboard).  I LOVE design and good design makes be really happy.  Do I like it?  Beautiful.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

5 Tips for Selling the Value of Social Media Inside Your Company

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“Twitter is just for posting personal updates that no one cares about. Be aware of key vocabulary used in the department of the person you’re talking to, and incorporate it into your conversation if appropriate. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. You’re not alone.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why. Period.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why. Period.

Yelp and the Social Media and Business Equation

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Nothing should be happening to their review in that transfer.  A business should only benefit from  my review because another person read it and it played a part in their decision-making.  [I know this news item is a few weeks old.  I refrained from commenting for a while, but finally needed to throw a few comments into the hat, because I think they're important.]. People trusted it. 

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.