Tomorrow People

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My Personal MA Journey

Tomorrow People

From the current landscape to what the future holds, we have explored the impact of marketing automation on the CMO. However, it is clear that automation has implications for everyone in an organisation, whether you are a marketing executive, copywriter or digital designer.

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Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

Employees must be more reactive, productive and innovative than ever – yet they must also find balance with their personal lives. This often means training, but it also equates to a multi-disciplinary approach. Annabel learned how to create an open culture that rewards and attracts talent while responding to the changing workplace.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

They want bespoke solutions marketed in an even more personalized way. At its heart is higher revenue generation through personalized marketing. Understand and apply the principles and your marketing strategy will resonate with your customers,” says Andrea Clatworthy, head of ABM at Fujitsu. Join in or move aside.

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Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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All I want for Christmas is a hyper-personalized digital experience

Tomorrow People

The quicker you can analyze and understand new behavior, the more effective your marketing communications and personalized offers will be. As a result they are empowered to build accurate customer segments, optimize marketing messages and send times, customize product results, and personalize offers. We know that personalization works.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk. Interviews.

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21 books every senior marketer should read or listen to

Tomorrow People

Wallman criticises the prevalence of gurus and big personalities, and takes aim at jargon and pseudoscience. Entertaining and inspirational, Shoe Dog highlights the pivotal role person-to-person relationships play in building success. - - - - -. Your People. It’s more about uniting people around a vision.