LeadSloth

SEPTEMBER 24, 2009

And luckily one person responded to my request for jokes. And luckily one person responded to my request for jokes. Avoid vendor bias. Talk about the best mix of lead gen approaches (also based on the economy). Explain how to make a business case for Marketing Automation. Here we go: “A plane was flying to Houston. Avoid vendor bias.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

AUGUST 27, 2009

I hope to meet several of my readers in person! You can sign up to be notified when registration for the university opens. LeadSloth will present a session at several of these events. Let me know if you’re attending. Question: What Do You Want to Hear About? There are lots of new trends that B2B marketers need to know about.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing B2B Salesforce.com 100

LeadSloth

MARCH 8, 2010

But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 26, 2010

Optimize Lead Nurturing Through Personalized and Relevant Communications. It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

MAY 5, 2010

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

JULY 22, 2009

For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. LinkedIn users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn is one of the Inbound Marketing tools. What is your take?

Inbound Marketing 100

Inbound Marketing Work Management Linkedin Customer Surveys 100

LeadSloth

FEBRUARY 17, 2010

It may take a while before potential clients are ready to buy or even want to talk to a sales person. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. In the beginning, they may not even register on your website, so they are still anonymous.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 24, 2009

National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Create Some Good Content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

NOVEMBER 16, 2010

One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Some of these same companies are also collecting statistical information on product usage of existing clients, and are running upselling campaigns based on that information. Pipeline Nurturing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

APRIL 15, 2010

On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. For existing leads, you ideally have enough information in your database to add leads to a relevant campaign.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 20, 2012

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. requesting a personal coaching session or attending a live webinar).

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

That also means that Marketing will be involved much longer: not just to generate leads, but also to nurturing the leads until they are ready to talk to a sales person. There is more information available online and in social networks, and sales people get involved at a much later stage. New Marketing Technology.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. This will be done with lead recycling, remessaging, and highly personalized and segmented offers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100