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Make Marketing Personalization a Reality

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Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

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Behind the Scenes of Marketing Personalization

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Every day we’re marketed to in a fashion that has nothing to do with us. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore. The marketers behind those messages are likely wasting both their time and money.

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Agility in Marketing Planning

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Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Planning 100
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How to Win Your CEO’s Trust

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But when the person doubting marketing’s worth has control over your budget, the stakes are high. Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal.

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What Are You Forgetting in Your Marketing Plans?

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If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Planning 179
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Time For An Update – Are Your Personas Long Overdue?

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Personas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing , they’ve taken on a new level of importance.

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Four Tips to Improve Your Data Democratization and Get the ROI Everyone Wants

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Is your company’s data analytics practice up to snuff, or are there things you could improve? During Adobe’s recent virtual Summit, two analytics experts teamed up to offer tips and tricks on bringing a “data-driven, decision-making culture” to your organization, starting with democratizing your data.

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