Chris Koch

article thumbnail

2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In social media, no one knows you’re an introvert

Chris Koch

Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. I think social media turns most things we think about innate personality on its ear.

article thumbnail

How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Whether it’s all a put on ( Vanity Fair strongly suggests that it isn’t) Fallon comes across in 1998 just like he does now, as the kind of charming, funny person we would all like to be and, uniquely, the only one we can imagine being.

Wikipedia 100
article thumbnail

What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

They retained the information better when they watched the videos than they did when I taught in person,” he recalls. He did a series of videos of himself demonstrating how to make art projects and then had the eerie experience of playing the videos in class while standing next to the monitor. Viral How-Tos. Not that Pettis was a bad teacher.

article thumbnail

How to write blog posts from a white paper

Chris Koch

If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. This person responded with a good question: How would you like it to read and sound? Too serious, in my mind.

Paper 100
article thumbnail

Sports Analogies Suck, Right?

Chris Koch

Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Despite all these advances, few teams have all the information they need to get truly personal with their fans.

Loyalty 100