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  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Personalization] The Expanding Role of the Humble SDR
    Business leaders explain how ABSD is a winning formula because it drives targeted sales efforts at high-value accounts using relevant, personalized content in hopes of scheduling initial meetings with prospects for the Account Executives. And the person at the center is the humble SDR. They can have different titles. Inside Sales Reps.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    In-person events and videos are the tactics used most often (by 93% each). These A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best brands. Read on to discover other key findings from this year’s enterprise research.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] How to Involve Your Team in Your Social Strategy
    Beyond that, sharing a post from the company page to a personal page greatly increases the reach of the content – potentially encouraging users to visit your company social page or website. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Personalization] It’s Up To Us – Marketing Enablement
    It only helps us achieve greater success personally and professionally if we do.”. The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Personalization] 4 Ways to Differentiate Your Marketing Content
    It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Personalization] Facebook 'Voice' Feature Lets Page Admins Easily Post as Themselves, Not Their Brand
    The 'Voice' feature now allows admins to easily toggle between using their brand page as their brand page, or as their personal Facebook profile. But now, you can tell those admins to ensure they select their personal profile as their "voice" once they become an admin. Have you ever wanted to be the "voice" of your brand?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Personalization] 10 Industries That Make Marketing Eventful [CHART]
    large industrial equipment manufacturer was quick to point out that this was impossible for them so this got us thinking about the use of in-person and virtual events as a way to allow buyers to experience products. Only the top 10 industries are shown and Nov and Dec results were moved to the right of the chart for readability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Personalization] Could too much tweeting cost you your job?
    Everything becomes part of your personal brand … including how and when you use Twitter. This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed to — and what it might mean to your career. The thrill of victory.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Personalization] Why CEOs Shouldn’t Trust Marketing
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. As a marketer, that stings. Actually, we are actively destroying it.
  • PAUL GILLIN  |  THURSDAY, MAY 13, 2010
    [Personalization] Seven Questions to Ask About Your Website
    Think about the problem that person is trying to solve. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Does your site include faces, biographies and personal messages? Does your website have personality or does it read like a research paper?
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Personalization] The seven R’s of thought leadership
    Personal relationships and being part of the buyer’s eco-system are usually critical.  As part of this there’s an expectation that you’ll have something useful to say; an especially pertinent experience, fresh facts or unique insights to share.  Thought leadership.  Five reasons to develop a thought leadership strategy. It’s a showcase. 
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Personalization] 5 Questions Every Business Website Must Answer
    What do you want the person to do next? Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Personalization] A simple strategy to increase your influence on Twitter
    But if a person shows genuine interest in you, offers help without reagrd to their own personal benefit, you will like that person and connect with them. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  think. Use bit.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Personalization] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. investment, you need to create a solid strategy and execute it properly.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 24, 2012
    [Personalization] The Traffic Benefits of a Clear Social Media Marketing Vision
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. “a computer on every desk in every home.”
  • PAUL GILLIN  |  THURSDAY, MARCH 1, 2012
    [Personalization] ComScore Data Illustrates But Also Obfuscates
    personally don’t spend much time on LinkedIn.com, but I get far more business value from it than I do any other social network. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. That about sums up my experience. Give credit to Facebook.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] How to Design a Marketing Survey That Yields Legitimate Results
    Chances are more than one person will be confused by an awkward question, and it’s safer to change it. 4) Ruthlessly Edit Your Survey. This way, you could have an overall question pool of 60 or 80 questions, but based on your individual survey-takers' responses, a single person will only ever see 40 total questions.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Personalization] Why Partners Don’t Develop New Business and What to Do About It
    This can be a big undertaking, but it may be necessary for getting your firm on solid footing. 3) Business development isn ’ t consistent with an individual ’ s personality. Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Personalization] Pros Reveal Automation Tips and Other Marketing Automation News
    Each touchpoint is personal, customized, and responsive of the actions and interests of the individual. Welcome back to The Friday Five , otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. This week's topic: Marketing Automation. Read the full story on business.com.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] 6 Quick Tips to Improve Lead Database Quality
    well-segmented lead database is the foundation for personalized engagement and targeted campaigns. Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Fix bad emails. Pop quiz! Normalize geographical data.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] The Next Era of Marketing: Hear from Seth Godin
    It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships. 2. And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. He was hired by Yahoo!
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Personalization] Is My Company Ready for Marketing Automation?
    Salespeople want to send out 50 or 100 “personalized” emails to their territory. Start sending leads personalized emails with longer form content such as whitepapers, in-depth webinars, and invitations to special events. Don’t sign that marketing automation contract …yet. Under 10,000 records). What should I do?
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] You Are Publishing Too Much (and Failing)
    This means they are blogging, podcasting, creating webinars, producing eBooks, creating in-person events, distributing a print newsletter … and the list goes on. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. podcast is now available). Is this you?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Personalization] The Art of the PR Follow-Up
    You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. Don’t take it personally. Again, don’t take it personally. Nothing.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 19, 2011
    [Personalization] Marketing & Sales: Integrating Social Media and Lead Generation
    We’ve read that social media works best when you can share content, especially your own.  Is a sales person sharing content?  Or is the marketing person sharing the content? If so, the marketing person is creating a relationship with prospects, and not the sales people. These and many more questions come to mind. URL:   [link].
  • HUBSPOT  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] Facebook Starts Rolling Out Gift Cards for Select Brands
    In a few days, they'll receive a gift card in the mail (that's right, a real gift card they can hold in their hands) that looks like this: The card can be used in person or online at the retailer for which you purchased the gift card. You know. gift card. Pretty standard stuff. So, who is this for? Should marketers care? How do they work?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    Lead Nurturing: Market to personality and behavior, not job title. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. You can’t simply add pressure and expect optimal results.
  • MARKETRI  |  TUESDAY, APRIL 9, 2013
    [Personalization] 3 Tactics to Help Modernize Your Law Firm's Marketing
    Webinars are a low cost and easy way to share your expertise and provide value to clients without the inconvenience that is sometimes required for in person events. If you have a larger budget for video marketing, consider hiring a videographer to record an overall firm video that shares your firm’s culture, personality and strengths.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Our event team creates templates that sales, field, and marketing professionals can use to do personal outreach to encourage customers and prospects to get involved by submitting a speaking proposal for the event. The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 30, 2011
    [Personalization] B2B Lead Generation: Social Marketing to the Business Customer
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Do Salespeople want more leads? Yes, indeed! B2B Lead Generation using social media. No, this is not about the new book, but rather some insights for business executives on social media. Here is one big problem. contact-form].
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Personalization] 10 Things to Nix in Your Next Email Newsletter
    And with a lame subject line, the only thing I have to go by is the company or sender name -- so that brand or person better be something I genuinely adore, or it’s going in the trash. Instead, try adding value before the email is even opened with killer, specific, personalized subject line. Do you think I clicked it?
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Personalization] The Data You Need to Make a Compelling Case for Inbound Marketing
    Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Personalization] Why You Need to Stop Publishing Your Newsletter
    How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] Building and spending social media equity
    Instead of just building up brand equity by being the prettiest, smartest, most athletic, and also the most altruistic person in the room, try asking for help, for favors. Admit that you’re a company and organization that needs to make money in order to thrive. Stop trying to be perfect and try being human, whatever that means.
  • JUNTA 42  |  TUESDAY, MAY 31, 2016
    [Personalization] Content Marketing Institute Acquired by UBM
    From the rock stars to the thought leaders to the enterprise marketers to our sponsors that support us … every person is so giving to each other. I’m beyond excited to announce that Content Marketing Institute has been acquired by UBM. For those of you not familiar with UBM, they are the No. 1 B2B events organizer in the U.S. Let’s be honest.
  • HALEY MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Personalization] The Secret to Trashing Your Boring Blog Post Title For Something That Actually Gets Clicked
    Instead of " Most Job Seekers Find THIS to Be Challenging When Interviewing" , find a great stat to support your claims either from personal data gathered by your company or through data published by another source and consider a title like the following " 54% of Job Seekers Said THIS is the Most Challenging Part of an Interview". Point made.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Personalization] How to Launch a Successful Online Community: A Step-by-Step Guide
    This stakeholder is the person who is responsible for the community and all that are affected by it. Typically, only one person will be tasked with the community launch. For example, utilize your company’s color scheme and add other personal touches. What’s the best platform to do it with? These can range from: Deeper analytics.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? Does cold calling work? Sales 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Personalization] 8 Promotional Videos You Might Actually Enjoy Watching
    Consumers have come to expect and value this control and personalization. Their videos feature real people using GoPro cameras to record remarkable, first-person footage of extreme sporting endeavors. There''s an interesting double standard that has emerged with video advertisements. They interrupt rather than attract. Pepsi Max.
  • HUBSPOT  |  SUNDAY, MAY 4, 2014
    [Personalization] The Perfect Pin, Best Brands on Facebook & More in Content This Week
    Currently, only one in five CEOs have their own personal Twitter account. It’s scary to think about all of the personal information we share with Facebook. We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Who knows. Social Media
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Personalization] 14 of the Best College Websites (And Why They're So Awesome)
    Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. The tiger's eyes in the header give the website some personality, too. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Personalization] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Jay Acunzo , VP of Platform NextView Ventures and the creator and host of Unthinkable , agrees: “It’s all in the name of moving this person along the buyer’s journey to take an action on our behalf,” says Jay. Let’s make our product into a person.” This is where many marketers get stuck. No longer.
  • HINGE MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Personalization] Rethinking Referral Marketing: Build Your Professional Network
    And today, your professional network extends far beyond the people you meet in person. Twitter hashtags are often a useful way to organize a continuous online conversation around in-person conferences and events. Where Are You Now? Understand Your Target Audience. Develop a Strategy. Demonstrate Your Expertise. Building Community.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. Step #2.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Personalization] Is Your B2B Marketing Valuing C2B?
    There are several other additional options out there, I’ve just personally had good results with the above and have no affiliation with any of them, other than BuzzSumo giving me a free account in exchange for participation in an interview series. Can C2B truly influence and improve B2B marketing? Customer Reviews. Online Buzz. SocialMention.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 16, 2013
    [Personalization] How to Close More Deals with Accelerator Campaigns
    But, how do you accomplish this with the right person at the right place at the right time? Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Awesome right? Simple, but effective. Segment. Track. Results.
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Personalization] Squirrels, long working hours, and social technologies
    Every day in the office, you create a wealth of knowledge, very valuable to you personally, your colleagues, your organization and the whole ecosystem around you. Photo credit: hynkle. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    In-person events, which 66% of marketers say is effective. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Personalization] Rules of the Hunt: Book Review
    It is jammed full of tips, reminders and real world stories on the topics that every entrepreneur and small business person either has faced or will face, I would label this a handbook and must read for every manager in every small business. Rules of the Hunt: by Michael Johnson. It was a great weekend read.  Acumen Management Group Ltd.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] 3 Tips to Overcome Cold Call Objections
    cold calling) for a sales person’s target market. “Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. Carefully consider the value of this tactic (i.e.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] Utilizing Linkedin to Improve SEO and Organic Visibility
    Adding a bit of fun and personality to the project, we asked each employee to submit a fun fact about themselves along with their favorite quote. by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? The photographer captured multiple shots with several different poses of each employee.
  • MARKETING ACTION  |  WEDNESDAY, MAY 13, 2015
    [Personalization] How B2C and B2B Email Deliverability Differ
    Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work. The boundaries between B2C and B2B email delivery often overlap. It’s harder to get your B2B email into the inbox, and here’s why.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 17, 2011
    [Personalization] The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
    Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. Your email signatures, business cards, company website personal bio page, and other marketing collateral.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Personalization] How to Use Interactive Storytelling to Drive Conversions
    They understand the dynamics of marketing—many tech-savvy consumers also understand the value of their personal data to brands. We’re still plumbing the depths on everything that interactive content can do, but its ability to drive personalized sales and conversion experiences is clear-cut. Instead, they just set a higher price.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Email Marketing for different buyer personas
    Email Marketing for personality types - what''s the strategy? These guys (or girls) would be red on a personality colour wheel and like you to give it to them direct. They want to connect with your brand at a human level so keep it personal too! Navigation dominant. Tool dominant. Successful. Search dominant. Prove it to me.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Personalization] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. Many marketing teams struggle to make the most of limited resources. The Importance of Content. And you know what?
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Common Sense Guidelines for the Legal Use of Social Media
    Once one person finds out, everyone will know which can have serious repercussions for your brand. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    Add Social Sharing Buttons to All Your Content: Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. But first things first. Add social sharing buttons (e.g.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Personalization] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Personalization] 21 Reasons People Don't Trust Your Company
    If a lead goes to redeem their 50% off coupon, only to find it's only valid on the first full moon of a leap year, you're going to look like a bit of a schmuck for not telling them before they got to the checkout process. 9) You have overly personal form fields. Who is the least trustworthy person in your inbox? Ready? Take a look!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Personalization] Using Data For More Strategic Video Marketing (Webcast)
    More than 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. Maybe.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    This results in higher conversions and adds personal touch to your communication. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups. Social Media B2B ).
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Confronting the Trust Barrier
    Why should that meeting be in person? Why in the world – if the odds suggest the sales meeting will be a drag – would a prospective customer actually want to invite an unproven sales person into his or her office and risk getting tied up for an hour? But here’s the problem. Why is that? Well, look around.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 4, 2015
    [Personalization] Super Psyched About the Snappys
    But what you may not have heard about is how personally ecstatic I am about the Snappys. You may have heard that we recently launched the Snappys -- our geniusly-named, first-ever customer awards. So ecstatic that I asked for the opportunity publish a blog post so I can proclaim my excitement. This should be submitted for a Snappy!”.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Unifying Your Database to Increase Event Registration: Essential Tips
    But more and more, both advertisers and readers are recognizing the benefits of personalized media experiences. As segmentation and personalization become more of a strategic priority for marketers, you’ll want to make sure that you have your bases covered. Events are some of the biggest opportunities in media today. Famous Last Words.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Personalization] 6 Elements Of Remarkable Storytelling
    Some of these include their personal values, showing their intelligence, or provoking emotions, such as trust, passion or outrage. Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. citizenship.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Instead, it shows the product's benefits -- and in a way that lets viewers see the brand's personality. But what about videos?
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Personalization] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    She was responsible for creating and managing all the content for their email marketing programs.  I asked her how she works with the person who creates the content for their social media channels. Her answer: she had never met or talked with the person. Sheer Lack of Editorial Calendar Usage. The chief storyteller. Higher Purpose.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Does it reflect my personality and how I want my network to perceive me? By   handing our employees the reigns   (or at least giving them the opportunity to   contribute in a way meaningful to them ), Brandpoint ended up with content that was more naturally aligned with the thoughts and personalities of the people who make up the company.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 21, 2012
    [Personalization] 23 Marketing Technologies We’re Thankful For
    In-person events are not going away, but webinars are making the reach and speed of your thought leadership extend further than ever. The ability to automate communications and ensure accuracy in delivering the right message to the right person at the right time – you got to love that. Here goes! 1. The Internet. Search Engines.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Personalization] The Role of MarTech in Customer Service — The New Marketing
    Businesses often have a misperception that high-touch customer care and personalized customer care is needed by everybody. And she’s a real person. If you don’t have that personal touch point anymore, it changes your entire customer experience and that doesn’t really work for the restaurant.“. Sachdev asks.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] 17 Compelling Stats That Make the Case for Smarter Site Design
    12) 69% of North American marketers say dynamic, personalized content is important for their website. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? seconds.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Personalization] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    For example, the width of iPhones vary , but say you want your site to display specifically for an iPhone 6 when a person's holding it in landscape. This free online tool generates personalized reports based on your site's performance, mobile readiness, SEO, security, and more. You're stumped. Your friends are stumped. That's it!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Personalization] Sales Mgmt: Achieving Balance: Fear vs Respect
    Finding the balance can for some personalities be difficult, but with practice, you can get there. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times.
  • CHIEFMARTECH  |  FRIDAY, JUNE 10, 2016
    [Personalization] How utilized is marketing automation today? An expert weighs in
    Many have not begun to use lead scoring, triggers, omni-channel, personalization, or advanced segmentation. Many have not begun to use lead scoring, triggers, omni-channel, personalization, or advanced segmentation. What was your professional background before launching Pedowitz Group? As they say, I found my calling and true passion.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Personalization] B2B Content Marketing Execution: We’re Not as Mature as We Think
    July 16, 2014. The report, Compare Your B2B Content Marketing Maturity¸ ( download ) points out that while B2B marketers have wised up to the value of content marketing, they’re still preforming sadly when it comes to execution. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here?
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] Productivity-Boosting Benefits of Virtual Meetings
    How much time do you spend in in-person meetings? The inside sales rep can do a demo in a virtual meeting, going far beyond the impact of a phone call (and far under the budget of an in-person visit). Your first virtual meeting can be a little intimidating, especially if you’re the person hosting and facilitating one.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Workflows Take Marketing Automation to the Next Level
    workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can move them from a "lead" to an "opportunity" stage, and you can deliver a personalized call-to-action. Lead nurturing is a crucial part of any effective marketing strategy. Saving time?
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] How to Rejuvenate a Troubled B2B Brand
    Are you doing it for less than stellar reasons: e.g. you are personally tired of your brand, or can you show how the company will benefit economically from the time-consuming and expensive rebranding exercise? Two months ago, I wrote an article titled The Economic Value of Your Company Brand. Decide where you want to be in five years.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2012
    [Personalization] Business or Pleasure: How do you use social media?
    But most people use social media for personal relationships or a mix of business and personal. The short-hand way to describe my use of social media might be: Nothing personal. Part of that might be personality, but part of it is deeper. major chunk of my personal life ain’t just about me. Period.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Personalization] What’s Changed, What Hasn’t in Media Relations
    Personal relationships still make a big difference: The best way to break through the clutter is to have an existing relationship with your pitching target. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Traditionally, companies have provided the same online experience regardless of the person who's viewing it. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. For example, businesses' websites are completely different than they were eight years ago.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] Influencers or advocates: Part 2: a fork in the road for brands?
    The notion that there is hidden value in someone outside the business who would take it upon his or herself (with no assurance of personal gain) to promote that business is lost on the cynical in our field. Further, the influencer does not connect with those seeking direction or advice on a personal level. The answer: quite a bit!
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Personalization] Dell Launches Social Media Training for B2B Channel Partners
    Will there be live or in-person training sessions? And, we are also planning a special in-person training session at Dell’s upcoming Storage Forum 2012 in Boston, as part of a full channel program track. How Dell is using social media and lessons we’ve learned. How did Dell decide to provide social media training for its partners?
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
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