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  • HINGE MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Personalization] Visible Expert Profile: Robert J. Lang, Ph.D.
    'At Hinge, we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Every project he accepts has to pass the test of being interesting and personally compelling. This profile focuses on Robert J. Lang, Ph.D.,
  • THE ROI GUY  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013
    In a survey of Chief Sales Officers (CSOs), the number one priority for the coming year was to improve sales effectiveness, especially finding ways to improve quota attainment success, improving deal size and driving competitive win rates. In the study, CSOs report that 42% of deals now take more than 6 months to close.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Personalization] Case study: Fox Sports connects social media to advertiser revenue
    Or just collecting the name/e-mail address for another mini competition and then adding this person to your email subscriber database? By Ian Cleary, Contributing {grow} Columnist. Clearly that is the essential goal for any business — connecting all this social activity to business goals. We’d love to hear your feedback.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Personalization] Google Plus Communities: Connect Your Brand Like Never Before
    Typically new features are rolled out first to personal profiles, and pages only get them weeks, or even months later. Brand pages can use Communities exactly like persons. First decide if you want the Community to be associated with your personal profile or your brand page. Google+ now has a groups feature called Communities.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Personalization] It's 10 PM. Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
    “It’s highly likely when a person comes to a site that they’ll come back at the same time of day in future dates, and it’s likely that they’ll come either the next day or the next week,” Schwartz explains. “That’s true whether a person is coming at noon or five p.m. Only time will tell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2010
    [Personalization] A strategy for dealing with Twitter spammers
    This utility allows you to tweak your personal settings to block and report people based on two tell-tale characteristics – no or low number of tweets and a high following-to-follower ratio.  Use strong passwords that are long, a mixture of letters and numbers, and nonsense words unrelated to any personal information. Digg this!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Personalization] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Here''s what a #FollowFriday tweet was supposed to look like: It''s descriptive, helpful, and personalized. In 2006, users first saw personalized lists of their friends'' posts that updated throughout the day.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    said, "Be an idea person. 'It happened again last week. was speaking at a sales kickoff meeting, stressing a key message—that sellers, not their products or services, are the key differentiator today. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business.". That’s when the hand popped up. WRONG!
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Personalization] Ifbyphone on the Move: Our Expansion in 300 W Adams
    remember when our marketing department was just myself and one other person. 'Trekkies know what it’s like to explore a new frontier, but today Ifbyphone gets a taste of that as we officially expand to the 11 th floor of 300 W Adams in Chicago. It’s been crowded lately: as our business grows, so does our staff. It’s an exciting time. Genera
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Personalization] Tips to Optimize BYOD Payoffs With Cloud Technology
    But let’s not forget the various obstacles managers are confronted with when overseeing disparate workers and personal devices – all handling company information with varying security features and best practices. It also connects personal devices to a secure network so management can oversee protections of all users. Woo hoo!
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Personalization] Do You Really Need an Elevator Speech?
    For many, the ideal elevator speech has the other person asking further questions, giving you more time to toot your own horn. One thing you can be certain that the other person is interested in is himself or herself. would make note of their exhibits and collect their handouts for analysis. More often, I learned what not to do.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Joe Payne, Eloqua Chairman and CEO Introduces Alinean Interactive Content Connectors at Eloqua Experience 2011 “Incented with personalized white papers, diagnostic assessments and business case reports, customers are willing to share important information about their opportunities and requirements that they wouldn’t otherwise.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] How to Maximize Your Marketing Automation Investment
    More qualified leads, less leads lost in the buying processes, the ability to personalize communications, etc.? 'Editor's Note: Today's post comes courtesy of Mary Wallace , who has more than 25 years experience in the tech industry. Adapting to change is difficult. Involve the organization in the decision making process. Training.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Personalization] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Though Draper’s character complexity leaves him a tough nut to crack, his moments of genius are usually rooted and explained in personal flashbacks. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. 'We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Photo Source.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Personalization] A reminder that you live in the future
    Before I go into a general review of what’s out there, I’ll share my own personal set up with you. personally like join.me 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? What I Have Learned and Use.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] 6 Things to Know About Call Recording
    This means that only 1 person on the call needs to know it is being recorded. That 1 person could be the employee of the business. 'Call recording is a somewhat unsung feature of LogMyCalls. But it shouldn''t be. Calls that come through LogMyCalls are recorded. And the best part? Here are 6 other things to know about call recording.
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Personalization] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    All they have to do is go to their customers and do a short video or tell a story in words or pictures about how that person’s life was affected, as well as a short bit about how the not-for-profit played a role. Joshua with his LEGO bricks at age Six. At the age of three, he could barely speak. Non-Profit Content Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Personalization] 7 Common SEO Myths to Throw Out the Window Immediately
    Search engines are smart enough to know who a particular domain's registrant is, and they'll see that it’s the same person as your primary domain. Don’t be that person. To keep visitors on your site, ensure that you’re publishing content that’s both personalized and relevant to your target audience. Far from it. after domain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 20, 2011
    [Personalization] Building a blog community? Don’t overlook “digital babies”
    My friend Bernardo Ramirez recently started a personal development video blog. By Srinivas Rao, Contributing {grow} Columnist. In the earliest days of my blogging career — well, to be honest that was just 18 months ago! Today I want to suggest an alternative strategy. New Bloggers Need Encouragement.  Baby bloggers become big bloggers. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Personalization] Why You Need to Know About Social Selling
    Customers know they can look you up personally with a quick Google or Linkedin search. People derive more trust from knowing about you personally than by reading your company's sanitized website. Given that buyers look salespeople up online, salespeople need to think about, build and maintain their own personal brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Personalization] Introducing Seed Nurturing
    Personalize interactions with anonymous visitors. When prospects visit your website anonymously, you can and should still take advantage of the visit to deepen the relationship with them with relevant and personalized content. This is where seed nurturing comes into play. Seed nurturing best practices. Conclusion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Personalization] How to Crush the Competition With Inbound Marketing [#KillingIt]
    By that, he means B2C marketers do a great job of personalizing the online user experience, and he added that B2B marketers need to be more like consumer marketers in this regard. He used Amazon and Netflix as examples of this personalization. and for some reason, I keep seeing unicorns everywhere. His opener? Create content.
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Personalization] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Instead of worrying about being penalized, B2B marketers should focus on writing engaging and unique content.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Personalization] Savvy Week in Review - October 29
    by @jontusmedia @jonbuscall makes a case for more personality in B2B communications. All Hallow's Eve is nearly here. Are you ready to get scary and spooked? Time to set aside all our worldly pursuits and slide on over into the realm of the unreal and fantastic. Go out, get ghoulish, and have a fabulous Halloween. Have you got the answers?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Personalization] Savvy Week in Review: February 19
    We've got some great content marketing tips and tools, a post that will rid you of your personal social media guilt, an 8-part series on SEO, and more. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Twitter, Facebook, etc). Tasty
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Personalization] Savvy B2B Marketing - Untitled Article
    We've got some great content marketing tips and tools, a post that will rid you of your personal social media guilt, an 8-part series on SEO, and more. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Twitter, Facebook, etc). Tasty
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Do you prefer to communicate via email, phone, or in-person? 'No one needs more irrelevant marketing messages in their life.
  • THE POINT  |  MONDAY, NOVEMBER 8, 2010
    [Personalization] Does Marketing Automation Work With a Cold List?
    once cookied in the manner described above, we can track that same contact’s Web activity – i.e. visits to the client’s Website or the campaign microsite – and automatically trigger sales alerts based on that activity, regardless of whether the person ever fills out a form. How effective would using this cold list be?&#. and so on.
  • BIZNOLOGY  |  TUESDAY, MAY 31, 2011
    [Personalization] Which search metrics do you show your boss?
    We search marketers know so much about the subject that we sometime shave trouble breaking it down into the basics for the people above us—who don't share our fascination with personalized search or latent semantic indexing. Image by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Personalization] How Your Inside Sales Team Can Make the Most of Lists
    You don''t want to be prospecting someone if they''re not even the correct person you need to speaking with in the first place. 'One of the first things we train new hires on is how to navigate a list in Salesforce. The reasoning behind doing this in the beginning of training is because Salesforce is something inside sales reps use every day.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 24, 2012
    [Personalization] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
    Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 31, 2012
    [Personalization] How Do You Ask The Tough Sales Questions?
    When it comes to making a decision on a project, it rarely seems that there is one person solely responsible for the evaluation and approval on the budget. There always seems to be that moment in any sales process where you have to ask that one tough question. How much?". It’s rarely a question we'll get a straight answer on.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] Focus. It's Power Is Unlimited
    We’ve created a happy, fun, driven team, who has more opportunity to focus on driving an alignment of customer, company and personal goal As I sit here with two days left in the quarter I realize what a bump in productivity we get when the pressure is on. Love it! have seen it for years. But it ultimately comes down to the individual.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 1, 2012
    [Personalization] Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip
    It may be cliché, but there is no better example of a person that exemplifies it so well in my life. Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Personalization] The Death of Creativity in Writing
    ” “What about personal opinion?” This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. It wants to see if you can follow rules.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 8, 2011
    [Personalization] How Effective Are Your Email Templates When Prospecting?
    “Man that stinks, after all of those emails yesterday not one person felt like answering me. “Wow… Did I really write that?” ” -A Common question we ask ourselves in editing email templates. More often then not, I was left with bounce backs and spam. So there I was left thinking.“Man Follow a plan.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Personalization] Savvy Speaks: Savvy "Dont's"
    Thinking you are talking to a business instead of a person. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" " Whether it's blatant self-aggrandizing, pure puffery or just plain bad writing, it really makes our eyes water. Mixing up the message -. What is it you do again? Jamie.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 31, 2013
    [Personalization] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
    She answered candidly, “I create the strategic plans for my team and there is only one other person who I trust to develop them besides me.” '(This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Close your eyes for a minute and picture a strategic plan.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 24, 2012
    [Personalization] Does Challenger Confuse Marketing with Sales?
    Rep personally owns lead generation. By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. spams” their network).
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Personalization] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • WEBBIQUITY  |  TUESDAY, MARCH 23, 2010
    [Personalization] 44 (of the) Best Twitter Articles and Blog Posts of 2009
    The 14 Types of Twitter Personalities by Media Caffeine. There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? How can you measure results? stars.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. 'Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! sales! Not too shabby.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Personalization] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    Their marketing messaging even earned the attention of President Obama, who personally flew to the plant in Hatfield, PA to deliver a speech. It earned them an in-person endorsement for the President of the United States, not to mention coverage from top tier publications. 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Personalization] 3 Ways Marketing Automation Can Help Your B2B Marketing Evolve
    This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale. You’ve got to get a sense of the personalities of those names.Marketing automation allows marketers to jump quickly into the process of starting relationships when potential leads signal their interest.
  • PAUL GILLIN  |  SUNDAY, APRIL 28, 2013
    [Personalization] Surprising Security Gaps at Star-Studded D.C. Gala
    was within five feet of Thomson Reuters CEO James Smith and Washington Post CEO Katharine Weymouth, as well as numerous show business celebrities, television personalities and business executives. 'Time Inc.’s ’s party at the White House Correspondents Dinner. mean an invitation printed from my office computer.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] SEO goes mobile and you should embrace this trend of location based marketing
    Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. Infographic: Mobile Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Personalization] 10 Cheesy Marketing Jokes to Tickle Your Funny Bone
    4) What's a personality trait of a bad marketer? Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Increase College Admissions with Inbound Marketing
    Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. 'Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing. What about parents?
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Personalization] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs believe in the personal touch. You have a marked preference for traditional face-to-face techniques: personal networking, tradeshows, seminars. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
    This continued emphasis is thanks in large part to marketers turning email into a “pull” channel that sends helpful, personalized content, versus a “push” channel that feels uncomfortable, forced, and spammy. Successful inbound marketing emails will target the right person with the right message at the right time. this to be sent.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Personalization] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    The confirmation page is the first page a person sees after they’ve made an online donation. You should also include a personal phone call at this point. Email this person. 'Consider this: Close to 75% of your new donors won’t come back after they give that first gift. Donor retention rates are in the pits.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Personalization] Why hiring a search marketing firm is a waste of money
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. It’s a powerful statement. have bad news for all of them.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [Personalization] Enhancing the User Experience with Augmented Reality
    Essentially, augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience. And augmented reality is big business.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Personalization] 7 Steps to a Successful B2B Blog
    They do a particularly good job at maintaining this focus in spite of managing all of this virtually—I met two of them at a conference where they were meeting each other for the first time in person. We’re honored to present this flattering guest post by Chris Koch of ITSMA. Here’s to a lifetime of learning! Be smart. Right.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] The 2 Things You Must Nail For Lead-Generating B2B Content
    Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. In other words, while you might have great content, if it doesn’t get to the right person at the right time, it’s not likely to be very helpful in closing sales. focus on two things can help it all fall in place.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
    They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy. But that didn't matter. It had only one choice. 62 million users?
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Personalization] How to Use Lead Intel to Accelerate Sales
    Marketers who incorporate lead intelligence into their marketing and sales processes have happily found that personas are just the beginning, and the online behaviors that marketing automation software can track and deliver to their sales organization takes a lead from a persona to a living, breathing person. Are they coming from a paid ad?
  • SAZBEAN  |  WEDNESDAY, OCTOBER 24, 2012
    [Personalization] 5 Tips to Get Your Emails Read
    Getting a response from that person may be crucial, whether you’re applying for a job, trying to schedule a meeting or interview, or getting advice on an upcoming assignment. Getting your emails read can be a science. For you business people and students, it is often necessary to “cold email” someone you have never met. News & Notes
  • CONNECT THE DOCS  |  FRIDAY, APRIL 20, 2012
    [Personalization] Content Marketing Showcase Series # 4 Red Bulletin
    personal. Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description. Type of Content : App for iPad.
  • SAZBEAN  |  MONDAY, OCTOBER 3, 2011
    [Personalization] Social Media or/and Website for Lead Generation: What’s the key to success?
    However, it is only second to personal connections and referrals. How often did we hear this question in the last three years? Marketers, sales(wo)men and many C-Level’s in the B2B space have asked the question many times in seminars. am quite happy to have found a study that actually gives some insight in a quite complex business topic.
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Personalization] Why Social Media Will Evolve into Social Business
    We are entering an age of social business: a purposeful, planned, orchestrated, and integrated way of doing business in a social context which may feel personal to the outside world but combine complexities internally within organizations that will need navigating. He’s no Anthony Weiner. News & Notes
  • CHRIS KOCH  |  THURSDAY, APRIL 24, 2014
    [Personalization] How Technology Keeps Us from Being Citizens
    For every person who tweeted during the Arab Spring, there were many others who could not. That’s particularly true when it comes to being a citizen. In fact, every nation, regardless of its wealth and level of political control, has its share of people who cannot participate as citizens because they lack access to technology.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] 7 Ways to Speed Up Your Content Creation
    Me, personally? 6) Pay attention to your personal productivity. m a morning person. 'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. But the trick with content marketing is that it''s a long game. It just takes time to get there.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Personalization] How Google's Change to Gmail Images Affects Email Marketers
    Those images are loaded from a third-party server, usually operated by the person or organization that sent the email. Matt McGee of Marketing Land says the change "may improve open rate data, but will strip other user data," including personal information about individual users. How big a deal is this? Here''s what we know so far.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Personalize your email messaging. Like your personal credit score impacts your ability to take out loans, your sender reputation with a given Internet Service Provider (ISP) can affect your ability to reach a subscriber’s inbox. Here are some tips to get you started. Getting Into the Holiday Spirit. Consider weekend emails.
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Personalization] The Power of Story for B2B Marketing
    In the movies, it’s usually a person or a disaster of some kind (a fire, a flood, a comet hurtling toward earth). 'Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. Stories were told by our earliest ancestors around the campfire. The Obstacle.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 16, 2012
    [Personalization] 14 Do’s and Don’ts of Marketing One Sheets
    Do have some personality. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Do be strategic. What are you selling? SNORE!
  • THE ROI GUY  |  THURSDAY, MAY 17, 2012
    [Personalization] Are you Targeting the Right IT Decision Makers?
    Finance Large and in Charge On the question of funding for technology investments, the survey results “left little doubt that the CFO is decider-in-chief”, with 65% identifying the CFO as the person in charge of approving technology expenditures. ROI IT ROI ROI tools IT business case Pisello CIO Alinean SearchCIO CFO
  • VIDYARD  |  WEDNESDAY, JUNE 4, 2014
    [Personalization] Assembling an Extra Powerful Marketing Team
    Demando’s only known weakness is battling completely anonymous prospects, but the right person in this role can overcome even this challenge with modern marketing tools. You’ll want a person who’s tactful, social, and can spot opportunity in various interactions to insert your helpful brand content. The Ideal Mutant Marketing Team.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • WEBBIQUITY  |  THURSDAY, AUGUST 9, 2012
    [Personalization] B2B Leads in the Long Tail of Search
    Second, rankings vary between individuals based on factors like personalization and location, and they also vary (sometimes considerably) over time as the search engines continually tweak their algorithms. Nothing wrong with that—head terms are critical to optimization efforts. Looking at multiple b2b websites, in the U.S. This makes sense.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Personalization] The Best Conversation I've Ever Had While Running My Company's Live Chat
    As the person who handle''s HubSpot.com''s SnapEngage live chat , I love to chat with our prospects, customers, and maybe the occasional troll -- but one conversation I''ve had stands out from the rest. 'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Miles : Plo Koon.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JANUARY 29, 2015
    [Personalization] The Evolution of a New Business Logo
    The design process is emotional and sometimes it can get a little personal (or feel that way, anyway), but it’s also a process. 'Working with Rachel Cunliffe of Cre8d Design these last five years, I’ve become a student of the ebb and flow of the design process. Design work can be such an emotional process. “That’s it!”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] Is it really elementary, my dear Watson?
    We often ask ourselves ‘how can we replicate that (expensive) in-person interaction online?’ What experiences have you had where you’ve wished you were dealing with a real person – or conversely, where you wish that person were a machine? by Amber Stevens | Tweet this. Not likely, and here’s why.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Personalization] The Ultimate Editing Checklist
    Yet, are we still allowing the writer''s individual writing personality to shine through? 'As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing. It happens.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Personalization] In Technology We Trust
    thought about this on my trip to Europe when I saw a design for flushing a toilet that allows the person to decide whether they need a big flush or a small one. Image by exfordy via Flickr. don't know if this is an American thing, but we seem to have a trust in technology so deep that it can never really fulfill our fantasies.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Personalization] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    personally use Evernote for both work and personal notes -- on my PC for work, my Mac at home, and my iPhone on the go. When I go home, I leave my PC at work, but my to-do list is still available to me on the Evernote mobile app and on my personal Mac. Post-its, notebooks, whiteboards, starred emails, and who knows what else.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Personalization] Sorting through the Social Media Code of Conduct
    didn’t respond to this person, and at first was a little put-off that some stranger would have to act like the Twitter police. 'This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too. Let’s talk it out together. read, tweet, repeat. Oh God.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 3 Questions to Ask to Get to the Decision Maker
    These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying. You need to be able to hold a sincere conversations or offer some personalization that will make you stand. Who will make the final decision? Can you put me in touch with XXX?
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Personalization] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    We know we need more personal, relevant and social interactions, regardless of the channels. Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. An exploration.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Personalization] 15 qualities of a good social media voice
    Indeed, the more personal nature of the communications makes good skills even more important because all the misdeeds can be easily tracked back to their source. When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Relevant.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] 3 Questions to Ask When Creating College Degree Pages
    No other university can offer your school’s personality ; that’s your program-level differentiator. 'Your degree page content is critical for student recruitment and college retention rates. And if a school doesn’t match a new student’s expectations, often set by the website, the student is more likely to transfer. Annual events.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Content Marketing Gives Customers a Reason to Believe
    The marketer’s strategy is to deliver the right message, to the right person, at the right time and in the right place. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. High quality?
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Personalization] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    The more active a person is in social media, the more time it naturally takes up (e.g. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. No question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Personalization] The 7 Dwarves Present 7 Silly Social Media Myths
    Some personal details are good, but reporting every event in vivid and graphic detail is something you learn to avoid pretty quickly. A {grow} Community Week Contribution by Marjorie Clayman. Remember when I thought the tooth fairy was real” “Remember when I thought a cookie would make me feel better?”. It makes you look kind of dopey.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
    You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Personalization] 6 Data-Backed Tips for Getting More Retweets [Research]
    Have you ever been to a noisy party, and you can barely hear the person two feet in front of you talking? As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. 1) Share Lots of Content. 2) Tweet About Twitter.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Personalization] B2B Blogging Trends 2011: Towards an Integrated Approach
    corporate blog is not written by one person generally. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • LEAD VIEWS  |  SATURDAY, AUGUST 7, 2010
    [Personalization] Decode Your Online Leads
    For eg: In the research stage - the person would spend time getting an overview of what the company is into, what are the solutions they offer, people behind the company, news coverages, customer testimonials etc., This post tries to decode some of these clues, which provide greater insight on a visiting Lead. Finding Visitor Type.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Personalization] Landing Page Techniques that Drive Higher Conversion
    If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? Finally, social networks often provide greater depth of knowledge about a prospect’s demographic information (professional or personal). Conversion is often driven by the effectiveness of the landing page itself.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] B2B Marketing Awards 2010 – the biggest and best yet!
    Personally I thought Tim Minchin was the best host we’ve ever had – very funny, very genial. Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. world away from Frankie Boyle!
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Personalization] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook. Facebook Marketing Tips and Guides. People are busy.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] Best Practices for Marketing Automation from 11 Experts
    If you were visiting a customer in person, you wouldn’t make a sale by shoving data sheets in his or her face the minute you walked through the door. A real-time, relevant conversation between an actual person and a buyer helps to validate that a prospect’s digital behaviors are actually what they appear to be. What’s the alternative?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    Maureen pulled research studies from University of Pittsburgh and Arizona to show that workers who stayed home for one day reduced the chance of passing the flu to colleagues by 25% and that, when an infected person does come to work, there is a 50% chance they will pass that virus to others. Great advice! They will trumpet your worth.
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