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  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] Savvy Week in Review: December 9
    Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Personalization] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    For instance, if someone visits your site because of your SEO efforts, marketing automation software immediately starts tracking that person. Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Personalization] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    Then, if the person clicks on your ad, he or she goes to your website. For example, one visitor might be ready to receive a call from a sales representative while another person might be ready to get an email about an exciting new product that you have. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Personalization] Got a Trade Show Coming Up? How to Use Instagram While You're There
    For deeper prospect interaction, have attendees take the photo at your booth with your mascot or logo and award the person with the most likes on their Instagram account a prize. Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth.
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Personalization] The Expanding Role of the Humble SDR
    Business leaders explain how ABSD is a winning formula because it drives targeted sales efforts at high-value accounts using relevant, personalized content in hopes of scheduling initial meetings with prospects for the Account Executives. And the person at the center is the humble SDR. They can have different titles. Inside Sales Reps.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Personalization] How to Build Strong Brand Storytelling From the Inside Out
    To truly make brand stories come to life through the experience we create, marketers have to be willing to lead our brand storytelling internally , so that every person who represents your brand understands what makes their company unique. January 20, 2014. We’re trying to get people to buy what we sell. It’s Not You, It’s Me.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Personalization] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    This personal connection comes down to one idea — empathy. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Topic #1 — Lead generation is king.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Accelerating the Buyers Journey: Less Features and More Value
    Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. The major buyer question: Why Change?
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Personalization] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    A marketer could answer this question with a pricing grid or a case study – but these methods lack a certain amount of personalization. Because it’s personally informative, it’s more valuable than traditional content marketing. One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?”
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] 8 Tips From Top Experts on How to Achieve More in 2015
    To achieve something great, you need to take control over how you run your personal and professional life. It’s the act of taking 5 minutes a day to take note of things you’re grateful for, fantastic things happening in your life, and remind yourself of the person you’re working to become. It requires making something personal.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Personalization] The CIO and Social Media: Embracing Change
    In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. The Old Way.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] How to Write Marketing Content More Efficiently
    People crave the raw, first-to-see online experience—especially when they are unable to attend an event in person. Write marketing content that can be easily personalized with a few quick tweaks for each buyer persona. Personalized marketing is a hot trend right now. It’s a win-win! Now you know what works! Marketing Strategy
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Personalization] The 6 Biggest Marketing Storylines of 2016
    Every social media platform has a treasure trove of personal data on its users, which is a valuable currency in the digital age. While the internet economy becomes more reliant on the free flow of personal data, regulators in the EU aren’t rolling over to tech giants. So what happened? Facebook’s controversial domination.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Personalization] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    A person might offer up a personal email address to secure a whitepaper, hoping to conceal professional affiliations; someone else might supply their personal email address to make a private purchase at work. SEO Basics: A Checklist for Content Marketers. Kaila Strong – January 23 rd , 2015. Paige Musto – March 9 th , 2015.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Personalization] So, Um, You Really Need to Stop Using These Crutch Words
    Each person has their own set of crutch words, but there are quite a few that are very common. I personally have only recently been able to get over the "literally" phase, but I catch myself overusing "basically" and "definitely" quite a lot. Of: I personally am just going off of what I learned in grade school. Well, basically.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Power of Print – One to One Mail
    That’s the kind of personalization we need to find in our direct mail. Marketers can do highly personalized direct mail campaigns – one to one programs – right into empty mailboxes! He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print. What do you think?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Personalization] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    Share remarkable content through personal accounts, too! Many people don't think of LinkedIn as a resource for content, but personal status updates give you the opportunity to share professional content. Encourage your colleagues to leverage their personal accounts to share your company's content, too. Do something different.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Personalization] Advice on starting and growing an SNS
    Unlike the “eigene homepage,” which is about creating a website to share personal interests. SNS’s aren’t websites or personal home pages. Friendster wanted to define what a community was and should be… People you know and who are either your personal friend or a friend of a friend. Enjoy! It is a bit of a rant. Seriously.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Personalization] How To Increase Customer Loyalty And Revenue
    But even the most marketing-savvy businesses are realizing the importance of personalizing their efforts. The company plans to use the data it’s already collecting on customers to deliver personalized messages to each shopper on an ongoing basis. and The Huffington Post. Customer loyalty is a top priority for many brands.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 24, 2015
    [Personalization] Content Interviews: A Feather in the Content Marketer’s Cap
    Make the content interview legwork easier on yourself by: Recording the conversation (especially important when you’re conducting interviews in person (during a conference, tradeshow, etc.) As features editor of my high school newspaper, I thought I was a pretty big deal. Living the dream, I tell you! Who knew? Or am I? What next? Voila!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] How to Use Surveys for B2B Lead Generation
    Best of all, select survey solutions can integrate with your marketing automation platform, syncing results with your leads to improve your lead scoring, personalize nurture, and increase renewals and referrals. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Demand generation and…surveys? This month? Quarter? Maybe not.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 14 Stress Management Apps to Relax Your Mind & Body
    Each morning, it offers a short list of suggestions for what to do -- stuff like pay for the next person's cup of coffee, for example. That's because focusing on and controlling your breathing can really help calm a person down. 9) Personal Zen. Stress and anxiety -- to some degree -- are natural parts of everyday life.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Personalization] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. And the research confirms my personal findings. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Personalization] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Write in first person. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account. It shows there’s a person behind the Twitter account. Responding to Followers. Link to it regularly.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Personalization] How to Insert Google Calendar Invites in Your Marketing Emails
    All they have to do is click "Save" and your event will be blocked off in their personal calendar. Time should be in GMT military time; Google calendar will convert it to the proper time zone for each person viewing the calendar invite. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Personalization] Fashion Influencer Marketing: What Good Looks Like
    How many Facebook posts, news articles or blogs have you seen that start with “This person is wearing a stunning X to the Met Gala?” The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. Consumers are constantly redefining new fashion trends every day. What Is a Fashion Industry Social Influencer?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] 9 Marketing Books to Read Before Q1 Ends
    Want to achieve continuous uniqueness -- both personally and in your work -- to sustainably stand out in a competitive market. A good read for both work and personal relationships, for situations where you're simply trying to get your point across.". Simply put, marketers comprise an impressively busy population. Source: Jonah Berger.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. You don''t want to be that person. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. The one that uses data to prove an argument. right? Get rid of them!
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 28, 2014
    [Personalization] Why Companies Must Hire for Potential, Not Skills
    Nearly two-thirds (65 percent) of respondents to the PwC survey said they choose their jobs based on opportunities for personal development. One of my former bosses said she literally fished my cover letter and resume out of the trash. Where’s the Flexibility? No dumpster diving going on there). I left journalism but I never left technology.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Personalization] The Death of Creativity in Writing
    ” “What about personal opinion?” This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. It wants to see if you can follow rules.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Personalization] Treat Your Customers Unequally
    It just makes sense to recognize when you’re spending too much time on the wrong person who has no intention of buying from you again or who you’re spending more on than you will ever make (aka, when it’s time to fire that customer). Notice I didn’t say unfairly. I said unequally. Unequally is good for business.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Personalization] Should You Use Facebook for Your Business?
    Maybe it makes sense to connect on a personal level through other groups or associations. You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Personalization] The Biggest Mistake Marketers Make.
    In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage. is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. What does this mean?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. And we know that every marketing team is unique and has different needs.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    The personal stories of individual people whose careers have dramatically changed trajectories for the better after embracing HubSpot and inbound get me every time. What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. Naturally.) How have you moved the needle?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Personalization] 6 Trends Highlighted at Social Media Marketing World
    The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. The following are 6 key trends derived from the report. Blog, blog, and blog!
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    If an engineer stops by the booth and requests a sample, the King marketing team knows that prospect is serious, and gets a sales person involved right away. Photo credit: Gerard Stolk (vers la réunification). The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Industry. Parent company.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Personalization] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Special promotion for July 2013.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Personalization] Preventing Healthcare Security Breaches in 2015
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. Those personal matters relate to protecting PHI in paper form and in conversations that can be overheard. The Harsh Reality about Healthcare Security Breaches. billion. Secure passwords. Firewalls.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Personalization] Benefits of HubSpot's Social Media Tool
    Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. That's the kind of contextual, personalized social media marketing that just hasn't existed in the past. Don’t get me wrong, they still prove to be valuable in the big picture.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Personalization] What’s Missing In Your Marketing Strategy?
    Personality and Voice: Along with your brand’s message being clear and consistent through all channels, it must also have its own personality. But those extras, such as the visuals, CTAs, high-tech gadgetry, well-planned calendars, brand personality and consistency, etc. Take time to plan ahead on this point. Device Readiness.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Email Marketing In A Nutshell
    The subject line should show your brand’s personality, but also appeal to the reader, so run the numbers and see which side or your personality appeals to most. All images came directly from my personal Gmail inbox within the last 48 hours.). All marketers have to do is create the perfect email campaign for their audience.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Personalization] What Every B2B Marketer Needs to Know About Readability
    Even if this person was writing about particle physics, the words should have been easier to read. The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. This is nothing new. Typography.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Personalization] How Higher Education Marketing has Changed
    Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. This more personal approach is necessary to attract quality leads to your institution. Four-year universities see flat enrollment rates. What skills will they have?
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Personalize your efforts for each prospect and buying journey – What works best for one person may not always resonate well with another. Instead, navigate the new age of interconnected digital touchpoints by personalizing your outreach for each specific segment of your audience. You’re not alone. Wrapping it up.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Personalization] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    The more active a person is in social media, the more time it naturally takes up (e.g. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. 6 Reasons Social Media Sucks. No question.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Personalization] 11 Features to Bring Salesforce Chatter to Life
    I constantly get asked where personal or descriptive notes about accounts and contacts should be stored. Tagging ’ a post adds it to a special news feed, and ‘ liking ’ a post indicates that you support the person or idea. by Andrew Sinclair | Tweet this. Behind this seemingly simple tool, there are an exploding number of features.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] The customer is the customer. Adapt or die.
    This guy was personally responsible for the acquisition of $1.5 I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. It was a dicey situation. I’m not perfect. Right?
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] 4 Ways to Make Friends With Legal and Get Content Out Faster
    It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. Newspapers and magazines have pre-written obituaries for popular celebrities, political figures, and other persons of interests that cover every possible cause of death. Here are their stories.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Personalization] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Drive Mobile Engagement With In-App Messaging
    Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. Because of its tailored style, In-App Messages are primed for delivering content based on user context and expectation, creating a more rich and personalized customer user app experience. Product News
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Personalization] The Top 5 Deal-Breakers for LinkedIn Cold Contacting
    This is the adding of another person on LinkedIn without actually knowing them personally. What will this person benefit from linking with, connecting to, or referring you? Neglecting to Use a Personal Touch. With that in mind, make sure all your invitations have a personal tone. Think about it. You get the idea.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Personalization] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Here are a few reasons why in-person events are ideal for client industry immersion: Content Discovery. In addition to content discovery, in-person events also allow you to build relationships with thought leaders and experts in whatever industry you are targeting. What has been your experience with in-person events?
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Personalization] 4 Questions to Ask Yourself Before Outsourcing Content
    And, most important, that person (or team of people) cannot be pulled in different directions as fire drills occur—they need to ensure that content gets developed and distributed on a regular basis. When they talk, the sales person sends a link to an upcoming webinar on that very topic, and they agree to talk after. Content Creation
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Personalization] How to Align Content Marketing and Demand Generation Teams
    It’s extremely helpful to designate one person as a project manager to create standard workflow templates for the programs that both content marketing and demand generation will be involved in – like the launch, promotion, and post-nurture of a big rock whitepaper. Lack of visibility into content ideation, planning, and scheduling. Takeaways.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] Lead Scoring: A Beautiful Theory, An Ugly Truth
    However, no matter the number of clicks, the specific downloaded content, or visits to related pages, how do you know if the prospect is truly ready to be contacted by a sales person? Let’s discuss the idea of lead scoring within marketing automation and why inbound marketing embedded with a scoring system doesn’t a sales qualified lead make.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Personalization] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    The company also introduced new software for personalizing websites to each visitor. That same year, HubSpot announced its acquisition of oneforty, introduced new website-personalization software, and began targeting much bigger businesses.". Every time I write, my goal is to write easy-to-read sentences. So come on. Let’s jump in ….
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Now, we have access to user data, which marketers can use to personalize experiences at scale. Lowe's ultimately had more than 180,000 variations on the video, each of which was personalized to the individual viewer. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. I’m shopping elsewhere.
  • JUNTA 42  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Tackling Diversity in the Marketing World
    Upon arriving back at the office, I was compelled to examine my personal behavior. There’s nothing like seeing your personal bias on paper. In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Simply put, it felt wrong to be part of an event like this.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Personalization] 8 Steps to Hosting a Successful Twitter Chat
    Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. 8 Steps to Hosting a Successful TweetChat.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Personalization] Segmentation key to content marketing
    How do you talk to that person? Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do. Are they customers or prospects? What do you want the visitor to do next?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Personalization] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    We provide LinkedIn training and set up as well as personal and company profile optimization. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware!
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Personalization] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    So, here is my advice: if you start blogging for personal or business purposes, if you start using social, content marketing or inbound, don’t stare at the “being found” alone. Inbound marketing is not about being passive. I must admit I haven’t read David’s book. Well, I haven’t read any marketing book ever to be honest (too impatient).
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Personalization] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Make sure it comes from a real person, not marketing@company.com, and use personalization to reflect what you know about why they bought. Use marketing automation to unenroll customers in your marketing emails and, if you have the capability, to trigger personalized content on your website when they return. Yikes!
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] How We Increased Pipeline 504%
    Instead of blasting content across all channels to any and everyone, and then following up with each person who interacts, we now put more energy and resources into pursuing contacts at companies that we know are more likely to close. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Personalization] The Relationship between Social Influence and Customer Experience
    Make sure that every customer-facing employee is on the same page : Handoffs from one person to the next along the sales journey must be seamless. However, you can scale it, because each person you influence has influence on others in his or her network. Who influences you, and whom do you influence? Well, there’s no magic formula.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] Mobile and behavioral
    As the numbers indicate, a large percentage of consumers are cautious (and understandably so) to share location information and personal details with brands. Why would a consumer want to divulge neither personal details if the brand hasn’t explained how that information will be used, nor the personal benefits for that consumer?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] “If we just do _, everything will be fine”
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We need someone with industry knowledge so we can get fast results.&#. We need results now.&#. They are not. They are rare. Thank you.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Personalization] 12 Simple Ways to Build Links Through Events
    While we don’t always love giving away our personal information, make sure to fill out your website URL info. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). So instead, here are 12 simple ways to build links through events: Pre-Show. Registration. Probably not.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Personalization] A Modern New Site for Modern Technical Staffing
    What makes the site pop are the bold, full-screen images that easily identify Modern Technical Staffing's niche and personality. Since 2009, Modern Technical Staffing has been providing Canada's leading engineering, architectural and construction companies with highly skilled contract and permanent staff. See more at www.mtsrecruiting.com.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 13, 2015
    [Personalization] This Is No Fantasy: CMOs Are NFL Football Fans On Social Media
    However, more and more CMOs are realizing the power of their own personal brand and as such are becoming active in social media. As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. Being the keeper of a brand flame is an all-encompassing position to say the least. Green = Moved up in ranking over last month.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Personalization] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. As they say, “look under enough rocks and you’ll eventually find a snake” (to eat). Do you want to scale?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Personalization] The Problem with Big Data
    When you hand a sales person a lead, it’s in their DNA to follow up on it with a call, email or some other communication. It all comes back to the phone book. Most startups and even larger businesses have a need to deliver leads to the sales team. But is it really any better? The problem with data as a launching point. Sales 2.0
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
    If you''re not a mathy person and despise looking at charts and graphs, here''s the breakdown of what this means. Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? Take a look. Study Highlights.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Personalization] 7 Ways to Inspire Trust from Ecommerce Customers
    For instance, reviews of products, an Instagram feed of real customers using those items, and an endorsement from a celebrity or well-known personality could be the perfect combination to inspire enough trust for a purchase. They need to know your ecommerce company is run by a real person and not a robot set up to take their money.
  • ACT-ON  |  WEDNESDAY, DECEMBER 16, 2015
    [Personalization] Consumer Behavior Secrets B2B Marketers Need to Know
    Any one of these people could be a “champion” – that person who believes in your product or service and is vocal and persuasive about it. Find your champion, and support that person as they work laterally to help make the sale. Why is that? After all, aren’t business people consumers, too? Who are they? What are the four motivators?
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. We marketers love buzzwords and phrases.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Personalization] Marketing’s Artificial Intelligence Revolution Is Here
    AI also dregs up criticisms often leveled at the adtech industry: namely, the reliance on over-personalization. “I feel like we’re getting to a place where, as long you’re not messing with the user’s trust, people want personalization,” Patel said. Should marketing leaders panic or celebrate?
  • VIEWPOINT  |  THURSDAY, AUGUST 1, 2013
    [Personalization] Good Reads for B2B Sales - Do You Have What It Takes to Succeed?
    The Helpful Sales Person. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Inside Sales Power Tip 125 – Grit. Via Score More Sales. Via Dealmaker 365. Via Inc.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Personalization] Good Reads for B2B Sales - Sales Intelligence with Google
    Using CRM intelligence about customers’ desires and needs, businesses should create personalized experiences and rewards that match their interests. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Personalization] Time, attention, and the content creation curve
    When somebody hears your voice or sees your face you go from being words on a screen to being a real person. B y Srinivas Rao, Contributing {grow} Columnist. If you’ve read any of my previous posts here on {grow}, you know that I view attention as a form of currency on the social web. The Cost of Attention. ” - Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2016
    [Personalization] The gig economy and conversational marketing
    ” New technology like bots enable one-on-one conversations to develop enhanced personal profiling about … you. By Mark Schaefer. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend. Conversational marketing — This is beyond the social media mantra of “conversation.”
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Personalization] Driving Long-Term B2B Growth with an Omni-Channel Presence
    It’s tough for the customer support group to manage numerous platforms simultaneously – when the person in charge of Twitter is out for a day, sometimes that channel simply goes unmonitored, or the colleagues who are already busy handling their own assigned channels have to take on extra work. Guest post by Robert C. Johnson. Robert C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Chasm of Expectations Between B2B Marketers and Buyers
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital. By Eric Wittlake, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    To avoid counting the same customer twice, marketers need to be able to identify each person across multiple channels, all the while negotiating data security. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. What is a data management system?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Ways to Power Up Pinterest in Your Real Estate Biz
    Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand. While it’s no secret that an online presence and the effective use of social media is a critical component in today’s web driven world, many agents have still been slow to embrace the power behind Pinterest.
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] Holiday Email Deliverability Checklist
    Average spending per person is expected to reach $805!!!). I know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). Best Bet: Personalize. Personalize!
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Personalization] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    On the opposite side of the spectrum, there’s those who simply give me broad categories (Millennials) or, my personal favorite, “everyone.”. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). Nielsen. Surveys.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 9, 2016
    [Personalization] Field Marketing Is Really Just Sales
    You don’t have full control over the content the target account sees on your website or how long they spend there, but with an in-person interaction, you get their undivided attention and can control the flow of information, which can include a product demo, conversation with sales reps and/or customer references.
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