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  • WINDMILL NETWORKING  |  THURSDAY, MAY 24, 2012
    [Personalization] Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?
    “Silk purse” social business culture coming of age From a personal PR perspective (regarding reputation, value and relationship building), it’s my belief healthy social business cultures are starting to come of age for savvy organizations with forward-thinking leadership. Three reasons why… 1. offer four examples later. 2. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Personalization] Brand Choice: “vision of perfection” or “perfect visibility”
    Here’s an example from a recent goof-up that we made (Jim suggested I write this post to talk about the topic), where we (as experienced as we are in all things email marketing) left a hard-coded email signature personalization in a communication. A "Goof-up" can be a great social media marketing opportunity. What is the Goal of Transparency?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Personalization] Why Website Optimization Trumps Search Engine Optimization
    It has no effect on the search engine algorithms but the person searching often reads it before deciding to click on the link. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. Wendy Piersall.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Personalization] The Rise of Social Leaders #SocBiz25 #SocBiz
    Because of this, personal branding is quickly becoming a key element in this process. helpful, personable employee is often seen as indicative of company culture—a trait that is becoming increasingly important to the growing social awareness of many consumers. And often, personal branding can be a lot of fun.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Personalization] The World’s Best Marketing Program?
    Act-On is the first and only  SaaS provider  that we’ve implemented that actually does what the sales person told me it would do — and without adding additional charges every time we turn around. Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. see below).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Personalization] The 12 Beliefs of Good Bosses
    We’ve personally worked for the very best – and the very worst. 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki. He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad. Bob Sutton. Boss: How to Be the Best…and Learn from the Worst. Bad is stronger than good.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Personalization] What is the Value of a Lead?
    As well, your buyers have changed, so you’ll need new content that is more personalized, provocative, and value-focused, to fuel their need for control, break through the overload, connect one on one, and address the economic focus. It seems like it’s harder than ever to get your prospects interested, and turn them into real opportunities.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Personalization] If Facebook was a country.
    The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. But. 1. If Facebook was a country everyone would have dozen of friends they don't know. 5.
  • LEADER NETWORKS  |  MONDAY, AUGUST 30, 2010
    [Personalization] How To Find Your Thought Leadership Voice Online
    Here's a personal story about rethinking "how." I was at a holiday party when the wife of my colleague gushed about how I must go on this amazing European tour with her and a few other people.for 3 weeks. This also builds personal ties and make valuable contributions to your profession. Most would say it's an imperative.
  • B-TO-B LABS  |  WEDNESDAY, JULY 20, 2011
    [Personalization] Getting to know your content… really well.
    This is an especially important point to internalize as B2B marketers are putting more pressure on themselves to place just the right content in front of just the right person at just the right time.  A tall [.]. All content is not created equal. Additionally, different pieces of content can have very different purposes and goals.
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Tips for Finding the Right People on Twitter
    You’ll be able to get a feel for what that person is about and whether or not they’re the “right people.&# The best results on any communications channel happen when you’re talking to the right people with the right message. This concept applies to other communication channels too.) Also try some geographic locations.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Personalization] 14 Basic Blog Measurements
    One person (visitor) can come to your site more than once (visits) and view more than one page each time (pageviews). Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Personalization] SEO Is Evolving: What Should Your Business Do Now?
    How do you think localization and personalization have changed the relevance of search ranks? From an individual user's perspective, localization and personalization of search results are great. The following interview with Paul Taylor of Webmarketing123 is the 5 th and final interview in our recent series about the evolution of SEO.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Personalization] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    If you're successful in generating a lot of subscribers for it, the updates you post to your Facebook business page will get seen by the subscribers of that Interest List, exposing you to people who may not be following your Facebook page directly. 2) Encourage Thought Leaders to Add the Subscribe Button to Their Personal Profile.
  • FUNNEL FOCUS  |  THURSDAY, JANUARY 6, 2011
    [Personalization] 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation
    Content should be objective, personalized, and delivered in a simple, clean format. In the b2b world of long sales cycles involving multiple decision-makers and influencers, sales funnel leakage is one of the most challenging issues Sales and Marketing face. Why should reducing funnel leakage be a top priority for organizations?
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 20, 2010
    [Personalization] Are You Marketing Static Value?
    Depending upon a person's role within the company, what they value is likely very different from what their boss or staff values. B2B companies create products, define their value to the marketplace and then go out and market that value to customers. Often the value they are marketing is never adjusted for changes to buyer perspective.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Personalization] 11 Ways to Make Social Media Marketing Less of a Time Suck
    because that kind of detail and forethought gives your company an actual personality. It's much easier to be social when you have a personality ;-). Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it. Uh, not really. Hopefully, it's the latter. What if a news story breaks?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 11, 2010
    [Personalization] 3 Facebook Tips to Protect Your Privacy
    For example, in the Profile Information there is “About me,” “Personal Info,” “Birthday,” etc. Facebook’s default search settings may surprise you and you definitely want to go in and modify them for your own personal preferences. Would you show your boss those pictures from last weekend or your opinion about the new office policy ?
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • ENGAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 20 Brands That Prove Why You Have No Excuse Not to be on Pinterest
    It makes the brand look friendly, personable, and a great option for insurance, if you just so happen to live in the area. The account offers an up-close-and-personal account of the brand, its people, recent news, and the tutorial-style board, Pinterest for Business. Wrong. Need proof? Universities and Colleges. Syracuse University.
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Personalization] Wake up to the Internet of Things
    It seems awkward having a tracking device with us during our personal time of running or working out but this drives to better behaviors and products, much more closer to our individual needs and expectations than even we can ourselves define. Photo credit: Wikipedia. We see this everywhere. Privacy, for all practical purposes, is gone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [Personalization] Does Amanda Chapel matter?
     .  The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement.  MWS: You are one of the most reviled personalities on the blogosphere. “Full-on non-stop shameless surreptitious sleaze&#. “The cacophony of dopes&#. “Sacs de douche&#.
  • CRIMSON MARKETING  |  MONDAY, JULY 22, 2013
    [Personalization] What It Takes to Become a Thought Leader
    “When an idea multiplies and distributes itself throughout the Internet — with the person’s name attached — then leadership becomes thought leadership. When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. What does it mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] 4 Areas of Importance to Focus on When Creating a Customer Community
    by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. Build a personal brand and a professional network. But creating a community is tough! Set and track progress and goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Personalization] Facebook, the “spiral of envy,” and our Botox Life
    Hit a personal wall late 2012 and found that. Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. All those folks have been unfriended by now. And the daily narrative of their lives is profoundly intimidating.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 23, 2012
    [Personalization] Services vs. Solutions – Tips For Your Inside Sales Reps
    It has been said that the most pleasurable sound to a person is the sound of their own name. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Liz Wilson. While many of the strategies used for calling into IT companies parallel those of the Service Industry, there are some distinctions as well.
  • SMASHMOUTH MARKETING  |  THURSDAY, MARCH 19, 2009
    [Personalization] BANT - It's Not Always The Lead Score
    Haven't you ever heard a sales person say that they created an opportunity? I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Personalization] Thought-provoking social media trends
    One study estimated that personal use of social networks during the working day was costing the British economy almost $2.3 The Economist is one of my favorite magazines. usually read it cover to cover. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections.
  • BLOG MY CALLS  |  THURSDAY, JUNE 6, 2013
    [Personalization] Sales Training Research: 97% of Phone Agents Give Up Too Quickly
    If the sales person or agent asks for the sale by saying something like, "Why don''t we go ahead and book the room for you," and the caller responds by saying, ''No;'' in 97% of the time the agent never says anything else of consequence. We track close rates and phone performance for businesses. Why Does This Matter. Think about that!
  • THE ROI GUY  |  TUESDAY, OCTOBER 9, 2012
    [Personalization] Microsoft Cloud Security Readiness Tool (Powered by Alinean)
    As a result of running the tool, an IT executive receives a comprehensive assessment report in each of the 27 areas, including information on the potential benefits of cloud computing and the implications of specific and personalized industry sector regulations.
  • INBLURBS  |  FRIDAY, SEPTEMBER 16, 2011
    [Personalization] 4 Powerful Reasons to Start Your Corporate Blog
    Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products. The Technorati Study: “ State of the Blogosphere 2010 &# shows Corporate blogs have become a powerful business marketing tool for companies. Blogging is the basic way of content marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. One of the easiest ways to show that it’s all about them is through use of the second-person narrative. This past weekend, I went to a dueling piano bar in San Diego. the woman yelled into the mic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Personalization] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    It gets hectic so cell phone numbers, photos (in case you’ve never met the person), extra pens, briefing materials, and any other form of back-up material is a must. 5. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Call First. Find Places to Meet.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. “They stay out there forever.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 8, 2014
    [Personalization] B2B Content2Conversion Conference: Let's Get Strategic
    They were all good, too, but I’m a big picture kind of person. I spent two productive days this week at Demand Gen Report’s B2B Content2Conversion Conference in New York. As some who spends more time creating content than pondering it, I appreciated the opportunity to put content generation in a more broader perspective. Measure wisely.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Personalization] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Personality Hasn’t Been Developed for your Social Channels. How often do you follow someone on Twitter whose profile avatar doesn’t include an image of a person? Social media is the hottest way businesses are reaching out to potential customers. Your social channels are overly self-promotional. I’d bet not often.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Personalization] 19 More Outstanding Social Media Marketing Guides
    Melonie Dodaro shares sever highly useful tips for finding people who are sharing your content, discovering who is mentioning your brand or products, finding influencers in your industry, and find “super-targeted” followers such as who is following a particular person or brand and lives in a specific city. Thank goodness!).”
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Personalization] Email and Event Marketing on Facebook Doesn’t Work
    Personally, the best thing is to ask those on your email lists if they would like to be contacted via Facebook – this way, they opt in for your Facebook communications. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. At least I thought I did. Conclusions. And much much more.
  • ENGAGE  |  MONDAY, MAY 7, 2012
    [Personalization] 4 Tips on How Businesses Can Be Better Communicators
    While humanity has come a long way from the grunts and hand motions that turned into fire and food, how much of our potential for personal and professional interaction have we really tapped into? Even better, stage debates between employees about your company that has one person pointing out potential weaknesses in your message or brand.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 27, 2013
    [Personalization] Interesting Threads in Dell’s 2013 Social Media Predictions
    There’s a strong subtext of the need to make interactions more meaningful and personal and for brands to unleash their people to speak as themselves. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. agree completely.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 14, 2010
    [Personalization] Are Exclusives a Good Idea? In a Word: No
    The PR person would have angered competitors and had little to show for it. Should you give exclusives to journalists? My advice on this has always been unequivocal: No. Exclusives are a bad deal for you in the long-term and make no difference to the audience you’re trying to reach. However, no one else does.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Personalization] 10 Taboo Topics to Take Off Your Social Media Account
    But there are also some dangers inherent in communicating with a large, diverse audience who you don't know on a personal level. Some people have stringest personal privacy rules of which you must be respectful. 7.) Personal rants and diatribes. If you're unsure, make sure this list of social media update no-nos is nearby.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Personalization] A Social Media Measurement Dashboard; One Approach
    Finally, there is your Klout score, which measures your personal influence and combines many of the engagement metrics listed above, plus LinkedIn comments and post likes.  Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH. Likes.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] Brothers in Arms: The SEC and Neil Rackham
    A couple of years ago, somebody forwarded us a very interesting YouTube video…of Neil Rackham presenting some of our Challenger work to a group of his clients. . and he accepted. . That was the start of what’s turned out to be a fantastic relationship with one of the leading thinkers in the world of sales.
  • WORKFACE  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Messengers of Trust: Part I
    No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
  • SALES CHALLENGER  |  TUESDAY, MAY 24, 2011
    [Personalization] The End of the Elevator Pitch?
    These dispatch systems cut down on the amount of time a person waits for an elevator. The elevator door opens, and there stands your dream prospect…it’s the chance you’ve been waiting for to close that huge deal. The ‘elevator pitch’ has long been a staple in Sales’ lore. That’s quite a difference. So…is it worth it?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] The Four Big Wins of a Marketing Calendar
    In fact, in a recent survey of more than 500 marketers , we discerned that 70% of them still deal with old-fashioned wall calendars or basic online calendars designed for personal use. Even though the Calendar has many nifty tricks, I personally think this is by far the best feature, looking at ROI.”. And marketing is a team sport.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 25, 2012
    [Personalization] Blog comments are serious business
    Comments create community, community creates benefits.    The community here on {grow} has become an essential part of my business and personal life. If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. Gini identified three blog comment “camps” … No one comments.
  • FATHOM  |  FRIDAY, APRIL 10, 2015
    [Personalization] 4 Things the Viral Photo of a Crying Doctor Taught Me about Healthcare Content Marketing
    Healthcare is personal. But it’s important to play into the personal side of healthcare by getting to know your audience. A few weeks ago, this photo of an ER doctor crying after losing a 19-year-old patient went viral across the Web. What makes it so endearing? Why did it go viral? Here are a few points I took away: 1. know I will.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] B2B data decay and list rental – buyer beware!
    email address change (slightly less than above as some use personal email address). Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. This is where the problems begin. No news there. Bill Lidle, Sr.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Personalization] How to be a Google+ success
    If your content isn’t good enough for other people to share onto Google+, it probably isn’t good enough (that really stung to realize, personally). If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better. Definitely FB. Just kidding. Probably.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Personalization] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Imagine this; a person visits your a page on your website that''s about an industry topic, but the person doesn’t convert. Your ads could feature a picture of the sales person with messaging such as “Ian is still here to answer your questions” and a call-to-action (CTA) to request a callback. 9) Use price sensitivity. Simple.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 6, 2010
    [Personalization] QlikView's New Release Focuses on Enterprise Deployment
    But it remains my personal go-to tool for data analysis and I do keep an eye on it. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Here’s what’s up. Business is good. Features are stable. Mobile interface.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 30, 2010
    [Personalization] 5 Ways to Mess Up Your Drip Campaign
    This campaign may not be as personalized as the drip campaign, but at least you don’t lose touch with prospects who just need a little bit more time. Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Drip campaigns don’t replace skilled sales people, they complement them. Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [Personalization] Savvy Speaks: When Outsourcing Makes Sense
    Make sure to hire the right person for the job. If you decide to hire a freelancer, don't go in willy-nilly, hiring the first person to come along, throwing a bunch of material at them and then let them sink or swim. If you haven't heard it yet, there's a new buzzword out there in the business world; it's "giggers."
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A Starter's Guide to Increasing Brand Visibility on Twitter
    Here is a link to a public Google doc listing over 200 chats for you. I am sure you can find one that suits the needs and interests of your business. 3) Provide Personalized, Quality Content. This is a guest post written by Leonard Widrich. When I first came on to Twitter , it felt like stepping onto a highway. Image credit: Mark Pannell.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 2, 2011
    [Personalization] B2B Word on the Street: Selling
    The fact he could support the suggestion with good product knowledge, personal conviction (whether manufactured for the moment or not) and good timing didn't hurt either. This Week's B2B Word on the Street is: SELLING. you're weak," he grabs their attention -and their throats - with his words. Then he put them on display near the front.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Spinning stories for superior sales
    It’s going to be about the effect your product or service has on your target audience’s lives, whether personal or professional. Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. Everything, actually. Stories excite us.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    You’re a people person, and you’re passionate about marketing (particularly the online sort). You’re the type of person who LIKES change, relishes flexibility, and is eager to take on new challenges all the time. 6. HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Personalization] My Top 10 Quotes From Bad Sales Reps
    “I like the sound of my own voice” – The best sales person knows when to talk and when to listen. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “My targets are all C-level or VP level execs. “I usually just wing it!”
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Personalization] Savvy Speaks: Web Copywriting Best Practices
    Leave the person who pops up from your website to tell about a program to kids television where he belongs and instead use excellent graphics, photos, and a creative, inviting, and grownup approach. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Personalization] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    Obviously they want to talk to you, and they may take it a bit personally if you don’t provide the option to talk—going so far as to not recommend you to their peers. 70% of mobile searchers call a business directly from search results. Think about the behavior of mobile searchers. That’s a lot of phone calls. Don’t be that brand.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 13, 2011
    [Personalization] Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)
    If you have a personal or business credit card, only use this as a last resort, unless you have a 0% transfer rate. Everything from the stock market to smart personal and small business finance tips can be found out there, so do some digging! B2B Demand Generation | Guest Post by Dee Mason. Thanks Dee. Credit Card. Spend Wisely.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Personalization] 25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]
    17) "Anticipated, personal, and relevant advertising always does better than unsolicited junk." ( Tweet This Quote ). So it''s Monday. Hopefully, you''ve come back from a relaxing weekend feeling energetic for the new work week. but maybe not. Maybe, just maybe, you need a little inspiration to start your week off right. Ignore them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Personalization] Are You Cultivating Your Inside Sales Teams Success?
    Being a small company, every single person we have working in our organization has, at one point, experienced the glory of the cold calling trenches. We have a full understanding of how much of a grind it can be on certain days. As a result, we also have to understand what it takes to keep our folks engaged.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Personalization] 10 Minutes to Better B2B Marketing
    And a lot of good things will come from 440 more personal touch points. Get in touch with an important person.  10 minutes is plenty of time to initiate contact with someone who is in a position to help you. The most personal way to do this is with a telephone call, followed by an email. Tweak the copy one more time. 
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Personalization] 4 BtoB Marketing Action Items for 2011
    Learn about Personality  - the Missing Ingredient in BtoB Marketing. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Happy New Year from Find New Customers ! Thank God.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Personalization] Savvy Speaks: Favorite Books for Inspiration
    He is as amazing in person as his books. We are all avid readers, and offline we sometimes trade suggestions. While business books are great, we also find inspiration from non-marketing books. Here are some of our recent favorites. Heather. I am a mystery / fantasy reader primarily. For him it was like meeting a rock star! Wendy. Jamie.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Personalization] Does Social Selling Really Work in B2B?
    Within person meetings being replaced by phone calls and web conferences, B2B sales people need to find new ways to engage customers and prospects. This provides your sales people the ability to call at the right time, with the right message to the right person. Today`s big buzzwords are anything to do with social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Is it time for an anonymity movement to challenge Facebook?
    think that we could see a backlash and a strong return to anonymity on the web because people love sharing their real lives, real stories, real fun, real everything without wondering about personal branding, or — wondering who is watching. Following your Facebook feed can become a part-time job! Facebook uniquity. Big Brother?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Personalization] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. Most Influential Social Media Personalities Of 2012 (forbes.com). This is great news for all of my Social Media grad students!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    If you’re a working marketer, you almost surely know this from personal experience. Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all.
  • B2B MEMES  |  SATURDAY, NOVEMBER 26, 2011
    [Personalization] Open vs. Closed: Six New-Media Principles, No. 4
    But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No. 3. One of the key distinctions in the digital world is between closed systems and open ones. Openness is their future.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Personalization] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Next, create a marketing persona for each type of person who will buy your product. Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Here’s what you need to do first.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Personalization] Marketing Game Changers for 2013
    Also ask whether telephone sales can replace in-person, or the web can replace either method. It’s the season for wrapping up the old year and prepping for the next. hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Happy New Year! Chris.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 11, 2012
    [Personalization] ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget
    ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry. The acquisition's value to ExactTarget is less clear. Back to pricing.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Four Keys to Pitch-Perfect PR Pitches
    love when a PR person says that something might work, specifically, for one of our features or departments. will always respond to that person and explain why that pitch will or won’t work for us, at this particular time. Nothing makes an editor happier than receiving a terrific and timely PR pitch. Idea 1: Respect Our Time .
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] 5 Steps to Quality Business Blog Writing
    call to action can be as subtle as “Think about this for your own situation,” or as direct as “Give me a call and let’s talk – or better yet, click here and I’ll answer your question personally.” ” It’s not as daunting as you might think, if you follow a few guidelines. Why do they care?
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Personalization] Savvy Speaks: How Do You Engage B2B Customers with Social Media?
    Unless I'm replying directly to a person (“Hey, What are you doing right now?”), FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. Ask Questions. This is social networking - have some fun with it!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] How to Ask for an Appointment in an Email Cold Call
    The person on the other end feels like they're talking to a human being, not a salesperson. When I got the message below from Daniel McLellan , I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? But enough of my pontificating.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] Using LinkedIn as a Social Recruiting Tool
    Key things to focus on would include: Having a profile that is infused with personality. Your response will be exposed to the person who initially contributed the update – and also to everyone in their network. Be yourself, infuse personality and questions into your messages – and always be looking for ways to help. Be Yourself!
  • B2BBLOGGERS  |  SUNDAY, AUGUST 22, 2010
    [Personalization] Want to Build a B2B Community? Twitter Chat Offers Advice and How.
    briansrice : Openness, commitment to participate, ability to add in personality, support, ability to integrate with other mediums CelsiusMI : Be a partner! But the participants highlighted the fact that not all customers would want to interact online, some will require personalized attention. What are some of the attributes? Successes?
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] 5 Lessons of Enchantment from @GuyKawasaki [Interview]
    He argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring and delightful change in others. don't know how I can remember that, but not the name of a person I met fifteen minutes ago. The clouds parted. heard angels singing. Beyond the obvious stuff (i.e.
  • MARKETING ACTION  |  MONDAY, JULY 1, 2013
    [Personalization] Yahoo! Update: Account Deactivation and Your Call to Action
    We strongly recommend you implement this four-step program to ensure that your list stays clean , and that the person who receives your email is the one who signed up for it, not someone who recently activated an address that used to belong to your customer. 1. Yahoo! This means that Yahoo! During this process, this change at Yahoo!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [Personalization] Ten ideas for the beginning blogger
    That’s doable, right? 4) In the long run, blogging can SAVE you time!   My posts have become a personal reference library.  I’ll bet not one day passes by when I don’t send somebody a link to an old post as a response to a question or to help them in some way.  It’s not writing skill or time or ideas. Answer it. 
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Personalization] 5 Keys to Successful Lead Nurturing – a Webinar sponsored by Data.com
    He is also the host of the online marketing show, Mad Marketing TV. *  First Name: *  Last Name: *  Email Address:  . *  Zip/Postal Code: *  Phone: *  Organization: *  Job Title: Webinar organizers are prohibited from soliciting confidential personal information (credit card information, social security numbers, etc.) in the registration form.
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Personalization] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Author and Social Media Expert Mark Schaefer has highlighted the fact that degrees and social status matter far less to a person’s share of voice than they did a few decades ago – instead of classic credentials, anyone can theoretically become a thought leader in a niche with continual effort. What Are Digital Influencers?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] The Anatomy of a Successful Facebook Post
    Ask them for personal experiences, or opinions on specific situations. You may ask people to share something, but never require them to post on another person’s Wall (aka Timeline). When it comes to using Facebook for business, many people wonder what the secret for success is. Are there things you should be doing that you’re not?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Personalization] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Website personalization. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? It’s pretty simple. The Cold Hard Facts.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 10, 2013
    [Personalization] Prepare, Practice, Deliver: 3 Tips for a Better Webinar
    The novice speaker is always advised to pick one person out in the audience and speak just to them. This will help you sound more natural, and help the audience feel that the message is directed personally at them. Think of one specific person to talk to. Delivering a webinar is different. And you can’t see them either. Prepare.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Personalization] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • BIZNOLOGY  |  THURSDAY, JUNE 13, 2013
    [Personalization] Content Marketing and Your Buying Cycle
    If you’re involved in more complex sales, be sure your content channels all make it incredibly obvious how a customer can reach out to the appropriate person to initiate the final sales process. Photo credit: Shannon Paul. Those are fairly common ways of breaking your audience down. Detective. Judge. The Innocent Buystander. The Judge.
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Personalization] 47% of B2B marketers endorse using sex to sell
    First, the technique sends clear messages to the market about your company’s personality and the substance of your proposition. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Her boss is insistent but she has concerns.  I share them.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Personalization] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    Where To Go And Learn The Formulas For Selling Remotely In Words Many people will turn to friends for advice, but the problem with that is its advice based on another’s persons situation and beliefs, which may not fairly represent your own. Watch on and you’ll see them talk directly to you, making a personal connection.
  • FUNNEL FOCUS  |  FRIDAY, JANUARY 11, 2013
    [Personalization] Improving Your Social Skills: Top Social Media Tools
    Everyone who has a personal social media profile has a very unique checking and posting schedule. Hootsuite delivers posts to Facebook personal pages, Facebook company pages, Twitter profiles, LinkedIn personal pages, LinkedIn company pages, Google+ pages and more. In the world of social media, these rules still apply.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. Rookie mistakes. Don’t do it.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Personalization] Before & After: 5 Famous Websites Get Fictional Makeovers
    Using smart content, it gives you (the theoretical parent) a much more personalized experience. You might just need to make some adjustments that improve personalization, device compatibility, and user experience. The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. Apple.
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