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  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Personalization] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    To be able to engage your customers in a personalized way at scale, you need a robust engine that is built for marketers, with the customer at the center. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. Let’s dive into these three areas in more depth: 1. Set the right goals.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Personalization] The Service Mistakes You’re Making (but your customers are too polite to tell you about)
    Make sure that you personalize digital communications, and that your clients can talk to a live person when they want to. A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you're unlikely to know about service problems with the other 96%. Yikes! Double yikes. You can, however, be practical!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    This is a great tool for marketers, because you can now create segments for your fans and then target them with relevant and personalized content, which research shows performs significantly better than content that isn't personalized. This is a powerful statistic to consider when you're creating your social media marketing strategy.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] 30 Brilliant Social Media Marketing Tips From 2011
    little personality is fun. Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Personalization] Summer Is Here—Bring on the Interns!
    Create a 1:1 personalized relationship to build trust and respect that will hopefully last through the years, even after your intern flies the coop. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 16, 2012
    [Personalization] Manufacturers Need Lead Management to Close the RFQ Gap
    It is important to understand that a good lead nurturing program is NOT the same as an automated drip email marketing program or picking up the phone and telling the other person that “you are calling to touch base.” Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.
  • NETLINE B2B MARKETING  |  FRIDAY, FEBRUARY 8, 2013
    [Personalization] On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience
    It’s always difficult to manage the line of giving content a personality vs. going completely too far in either direction. Fortino: That’s entirely up to you. I’m personally of the mindset that great content doesn’t always equate to high-volume. F500 (Fortune 500): Can you share insights around top performing content types?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Personalization] 7 Reasons to Start Your Own Twitter Chat TODAY!
    Imagine being the go-to person for Twitter Chats for your industry. By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. People meet at a certain time and discuss topics and questions set for the day.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 4, 2012
    [Personalization] 3 Tips For Going Above & Beyond Your June Sales Quota
    Ask yourself: Are you calling the operator if you don’t get your prospect live to make sure they are the best person to speak with? It will not only help your personal goal, but your managers will notice your efforts. The countdown to my wedding on November 24th is officially here. Focus on Quality Activities. Put the Time in.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Who is succeeding and why? million. million.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Personalization] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    Others use it for personal and/or networking reasons. Still others find a balance between our personal interests (social) and business objectives (media). Author: DJ Waldow I love social media. love Twitter. love Facebook. love Instagram. I (sort of) love Vine. Google+ is fun. Heck, I even have a Pinterest account. I 90 Days To Ellen.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
    freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Personalization] The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50
    If you have about 20 minutes, I highly recommend watching the whole interview from start to finish, as it’s full of some great ideas and perspectives about personal branding from someone who’s working to build an army of social brand ambassadors from the inside out behind Oracle’s walls. Where would that person even start?
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] What You Probably Didn’t Know About Editors
    No one will know or care that I cut 350 words from a marketer’s overwritten article this morning, but I’ll know that my time investment saved each person who read it a couple of minutes. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. Wrong.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Amazon to Open Physical Stores?
    And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service? Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. What’s the Story? Who’s Laughing? Maybe Amazon’s Laughing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Personalization] Stop Being Snubbed On The Buyer’s Journey!
    Increase your personal reputation to help build value to the customer. If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? The Social Selling Facts. That’s your relationship currency to buy you a ticket  to join them on their buying journey.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] What is The Right Vehicle to Drive Your Email Marketing Success?
    Triggered emails, like Uber cars, are responsive to the needs and behaviors of individual customers, making them vastly more personalized than the slow-train-to-nowhere that is batch emails. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B. Fun fact: only 6.8
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us.  25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] [Video] The Power of a Pessimistic Sales Strategy
    Although I’m naturally an optimistic person, I truly believe in the power of pessimism. I don’t care what all those self-help gurus tell you. If you only see the world through your rosy glasses, you’re going to run smack dab into sales-derailing situations that could have been prevented. Where are our weakest spots? So go ahead – be negative!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] 3 Online Marketing Trends To Take Advantage Of
    Give the people what they want when it comes to customer service it’s essential to be personable and form real human connections. Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Marketing Efficiency
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Send a series of personalized messages from a real person, such as a sales representative or a business development manager requesting a meeting and providing more information. B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Simple outbound strategies just aren’t enough anymore.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Personalization] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Personalization] 20 Topic Ideas For Your Next Social Post
    Help your customers get to know your staff on a more personal level by posting a quick blurb about a staff member. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Famous quotes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] Does My Hair Look Good in this Metric?
    But, if I were to base my New Year’s resolutions on being 10 pounds thinner and 10 pounds younger, then I am going to have a really hard time actually meeting my personal health goals. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Less of?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Personalization] 7 Examples of Brands That Pop on Pinterest
    In this way, Chobani is embracing the main goal of Pinterest -- to focus on the concept of a person's lifestyle and encouraging users to share their tastes and interests with others and discover those of likeminded people. The takeaway here is to make your Pinterest brand page personal for your fans. Chobani. Oreck. Mashable. Peapod.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] How to Ask for an Appointment in an Email Cold Call
    The person on the other end feels like they're talking to a human being, not a salesperson. When I got the message below from Daniel McLellan , I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? But enough of my pontificating.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Personalization] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Further, all of my level one students (those taking class one of three) have personal blogs as a requirement of the course. believe there is less emphasis on social for employment searches, career advancement, and personal branding than I would like to see in undergraduate courses. Social offers various ways to present material.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Personalization] Mobility and why it matters
    Plus, mobility is all about the shift from personalization to contextualization. Personalization Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Why should I be interested in mobility? billion.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Personalization] How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
    In our example, "A" means Column A, which contains the "Patronus" information for each person. For example, instead of having a data that shows a person''s full name, a database might have the data as a first name and then a last name in separate columns. Or, it may have a person''s location separated by city, state, and zip code.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Personalization] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    If you’re looking to continually gain traction and enhance results of your inbound efforts, you must embrace the fact that the relationship with your website and your visitors needs to be highly personalized. That means the message on every page must align with the person visiting - their persona and where they are in their journey.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 6, 2013
    [Personalization] How to set up a company blog – and what NOT to do
    Then figure out how that person’s urge to communicate can be turned to your company’s advantage (in line with your business strategy) and give her all the support she needs to get things off the ground. Give it a clear verbal and visual personality consistent with the company’s style and personality. Define its mission in life.
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Personalization] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    Your brand’s voice is the representation of your personality. Instead, they let their big personality shine through, and created an ad that boosted sales 600%. Their commercials represent that brand personality through their audio. Imagine this: Nike. Will You Do It? Or how about “Nike. Why is that? It’s simple. It’s powerful.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. One of the easiest ways to show that it’s all about them is through use of the second-person narrative. This past weekend, I went to a dueling piano bar in San Diego. the woman yelled into the mic.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Outbound Marketing the Inbound Way
    Conduct the research and understand your target market to the point where you can build a personality for your prospects. Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
  • FATHOM  |  FRIDAY, APRIL 26, 2013
    [Personalization] Email Campaigns Flopping? It’s Probably Your List
    Are we sending the right message, at the right time, to the right person? As email marketers, we spend a lot of time worrying about our messages.  Is everything rendering properly? What’s the most eye-catching subject line? And are these darn things even making it into the inbox? … Read the rest The post Email Campaigns Flopping?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] How to Take the Perfect Screenshot Using "Inspect Element"
    However, any edits you make will only appear on your personal screen, and last until you exit out. Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. Voila! Design
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] Segmentation Ideas for Nonprofits and Member-Based Organizations
    You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). Segmenting your members and donors into strategic email lists is a great way to personalize your communications. Do you have a guess? Creating Member Personas. Active Members. Volunteers.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    So when you see Food52's welcome email in your inbox, you get a taste of their brand's personality before you even open it. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date?
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Personalization] From “digital first” to “digital everyone”
    Even if in their personal or corporate life, they are not digital at all, or they expect to feel and experience something by asking others to do it. Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. They will remember.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Personalization] Surround Your Customers with Sound Both Online and Offline
    And Southwest is a company known for their quirky brand personality and fun-loving employees. I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. If you are of a certain age, this is the sound that you associate with getting online.
  • BIZNOLOGY  |  MONDAY, OCTOBER 5, 2015
    [Personalization] Digitalization is all about creating platforms
    The technology of digital also allows for more personal experiences for users. The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Personalization] 4 Social Posts That Can Captivate Any Audience
    Don’t just talk about what your company sells on social media, show its personality. Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. One look at their marketing photo for their business, Imagine Photography , proves it. Knowledge.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Increase College Admissions with Inbound Marketing
    Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing. What about parents?
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
    The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. But the only way to treat the buyer is a highly informed person is for the sales rep themselves to be highly informed. In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Personalization] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    The IT person who is giving more consideration to implementing the software? Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. Email is one of the most powerful marketing tactics. But it is perishable.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Personalization] 27 (of the) Best Social PR Guides and Tips of 2014
    In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Read it again.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Personalization] How to Create Evergreen Event Themes, Without the Christmas Trees
    Take into consideration everything from the titles, companies, and industries that will be attending to their personal interests. Events remain one of the best ways to build a personal connection with your potential and existing customers. Themes allow companies to create emotional connections with their audience year after year.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Personalization] How to Build Your Email List [GUIDE]
    You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form. Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Personalization] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    HubSpot staff writer, Ginny Soskey , took it upon herself to go undercover as a sales rep to discover exactly what it’s like to be a sales person. This HubSpot sales person argues that it’s time for true sales professionals to take an oath so they can separate themselves from the spammers. Here’s What Happened.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] Will Jet Engines Ever Be Social?
    Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. But that doesn’t make these devices social, just connected.
  • CINTELL  |  WEDNESDAY, FEBRUARY 24, 2016
    [Personalization] Habits of Customer-Centric Marketers: Q&A with Julie Carey
    We share personas, or information about our buyers, with the rest of our company by conducting in-person and virtual trainings, and layering detail into our enablement materials. Here’s a story about a time we put customer-centric marketing in practice: At a previous company, we kicked off in-person customer and user feedback days.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 18, 2013
    [Personalization] Why Your Business Should Go Mobile
    By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011). Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released out into the marketplace.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Personalization] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. Jon is on Twitter, Linkedin, Facebook and he uses email.
  • SAZBEAN  |  SATURDAY, JULY 27, 2013
    [Personalization] Top Internet marketing strategy links for the week of July 27, 2013
    Zemanta) Maximizing conversion with micro persuasion (eConsultancy) 6 Marketing Trends to Watch in 2013: New Research (Social Media Examiner) The post Top Internet marketing strategy links for the week of July 27, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Personalization] Blogger Relations: Learn why they matter on Future of Publishing
    People respond to pitches best when they know you personally… Sometimes this creates win-win relationships… Where everybody benefits. While knowing other bloggers face-to-face is frequently the best way of meeting them and. important than link-building. Highlights. Future of Publishing is sponsored by VigLink. Social Networks
  • VOLACCI  |  WEDNESDAY, NOVEMBER 6, 2013
    [Personalization] Be the First in Your Industry to Use Google Helpouts for Content Marketing Success
    The sessions, which are a mixture of free and paid offerings, are largely promoted right now in areas such as personal guitar lessons, baking how-to’s and yoga instruction. Are you the sort of person who sits at craft fairs all weekend long selling local honey and bee’s wax products from your hive harvest? What is Google Helpouts?
  • DIGITAL BODY LANGUAGE  |  MONDAY, JANUARY 3, 2011
    [Personalization] Virgin America tackles cross-identity marketing
    The role of marketing is essentially one of communicating based on understanding of a person and their identity. I just took a flight on Virgin America from San Francisco to Toronto. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Personalization] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Website personalization. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? It’s pretty simple. The Cold Hard Facts.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Personalization] Are You Making the Biggest Internet Marketing Mistake?
    Instead, Internet marketing, all shiny, new and full of promise, has lured more and more marketing dollars away from more personal tactics such as in-person events and telemarketing. In all likelihood it’s the human touch that you achieve through in-person events or phone conversations. And it can deliver that promise.
  • SYNECORE  |  TUESDAY, SEPTEMBER 29, 2015
    [Personalization] Preparing Your Marketing Strategy for 2016
    Interpersonal sales contacts (in-person, phone calls, personalized emails), discounts/coupons, and strong, sales-actionable content creation are all great tactics for campaigns targeted towards these prospects. 5. As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Existing competitors.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 7, 2012
    [Personalization] 5 Inside Sales Trends to Expect in 2012
    It’s time to think about creating calculated campaigns that are personalized  - you need to start selling to People, not Contacts. Be that person for them in 2012. 4. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends  by Josiane Feigon. trends
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] The BIG problem in job search – finishing second…and what to do about it
    Frames are the perspective of each person. ” Job Seeker “ Because studies by organizations like LeadershipIQ say that you are most likely to hire a mediocre person or an abject failure. I usually write about B2B demand generation and marketing, but I’m sick of hearing the lament from senior level job seekers.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] How To Protect Your B2B Marketing Budget
    Don’t take it personally. In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Budgets are cut for all sorts of reasons, some rational and some not. Make your requests early.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Personalization] The Key to Persuasive Writing? Stop Couching!
    There are lots of solutions here, but we all need to find one that works best for our personality and writing style. Finding your personal writing solution to couching can be tough -- I still have problems with couching in my writing despite compiling these tips from my coworkers into this post. Should you ever intentionally couch?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Personalization] The Business Case for Irrelevance
    Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. And yet, our focus is usually on relevance, right?  I’m personally awful at letting irrelevance in at work.  I cut off water-cooler chat with action lists for the day.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Personalization] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Today competition for traffic is fierce. Comments.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Personalization] Why Website Optimization Trumps Search Engine Optimization
    It has no effect on the search engine algorithms but the person searching often reads it before deciding to click on the link. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. Wendy Piersall.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Personalization] Unconventional ways to find link building opportunities
    This is something that you should do regardless of if you are looking for link building prospects or not, as it promotes engagement on your guest post which increases the value of that post and gives you a chance to connect with your audience on a personal level. (Photo credit: Wikipedia). Respond to Comments. Social Media Interaction.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] The Past And Future Of sCRM In Prospecting And Selling
    You form long-term personal and business relationships that have a story arc all their own -- blended relationships of trust that may, at some point in the arc, involve a mutually beneficial sale. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Or your computer.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Personalization] 7 Targeted Social Networks Niche Marketers Should Try
    It also includes an athlete directory to search by person or location. This could be a great opportunity to chat with your buyer personas and even publicize some of your products and services in person. But you must know that those "top" social networks aren't the only ones out there, right? Why Niche Social Networks Are Valuable.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. We marketers love buzzwords and phrases.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 5 Surprising Studies on What People Consider "Good" Customer Service
    While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. It depends. As William J.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we spending too much or too little on marketing?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Personalization] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ten times more people call now.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Personalization] The Face of Your Company: How to Hire for Client-Facing Positions
    While you can train a salesperson to be persuasive or you can teach customer service employees how to “read” customers, you cannot show a person how to feel empathy for others, how to think optimistically, or the many other traits that are critical for client success. Key Takeaways. Hiring Pains. Tweet This Stat ). Customers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Personalized inside sales messaging is the key to effective voicemails. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? If the average voicemail response rate is 4.8% Have a great day!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Personalization] Industrial Marketing is not Disconnected Tactics
    If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Many manufacturers and industrial companies are learning some hard lessons these days. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 5, 2011
    [Personalization] 3 B2B Content Marketing Techniques that Work
    Many of the ones I come across lack substance and personality. We strive to fill our credit card processing ebooks with loads of information and tons of personality. We have fun with our brand and our “ninja” personality comes out strongest on this platform. B2B content strategy is a part of our overall marketing strategy.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Personalization] Foursquare Launches Business Pages for Small Businesses and Brands
    For example, a retail store may offer a 10 percent discount on one item if a person checks into their location on Foursquare. The idea behind specials on Foursquare is to create an other that makes people want to check-in, so that your business will be exposed to that person's Foursquare friends. Foursquare Business Pages for Brands.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Personalization] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Heard that one before, right?  Thanks! 1.) Decide on Your Keywords. Analyze. 
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Personalization] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    It's up to all of us marketers to deliver the right message, to the right person, at the right time. Examples of poor context can include inaccurate personalization in emails, untargeted ads, or even something as simple as choosing an inconvenient time for a webinar. and also in the right location. Not to worry, though! Here we go.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Personalization] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    Webinars and videos nurture leads through a series of content-based interactions that humanize your brand and personalize viewers’ experiences. Webinars and videos also produce valuable information about each person’s interest in your products and services while positioning your company as a thought leader. Where.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Personalization] The Complete Guide to Setting Up the New Facebook Page Design
    If you're familiar with Timeline for personal profiles, this is similar to the large banner image that is shown at the top of the page. Admins can now allow users to send them personal messages. Our social media team had a nice little surprise upon logging into Facebook this morning. How to Set Up Your New Facebook Page Design.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
    They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy. But that didn't matter. It had only one choice. 62 million users?
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Steady personalities are cooperative and composed, and approach their work consistently and methodically. Here are some ways a manager performing as an effective situational leader can round off some of the sharper edges of his or her personal style: If You''re a Dominant Director (D). Try not to be bossy. Enjoy this post?
  • JUNTA 42  |  THURSDAY, NOVEMBER 4, 2010
    [Personalization] Content Strategy vs. Content Marketing vs. Inbound Marketing
     It's pretty much all the same s**t." Personally, I use content strategy when I'm talking to journalists and content strategists. I use content marketing when I'm talking to sales and marketing professionals. I use inbound marketing when I'm talking to small businesses. View more presentations from Joe Pulizzi
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Personalization] The 3-Step Guide to Better Blogging
    For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Test and recalibrate.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Personalization] How Should Technology Firms Tackle Social Media Branding?
    Social media is an effective way to reach a broad audience on a more personalized level. Your tone helps create your brand personality , so remaining consistent is essential. Consistent online branding is an important element of how your firm is perceived by prospective buyers. Remember that the technology industry is unique.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Personalization] Bing Adds 5x More Facebook Content to its Search Results
    Whether or not you choose to use Bing for your own personal search engine needs, there are people out there who do. Big surprise, right? You know. little of the 'ol "you scratch my back, and I'll scratch yours" action? Okay, okay, so in the marketing world, we call this 'co-marketing.'. What Has Changed About Bing's Search Results.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Personalization] You Better Dance With Them What Brung Ya
    Personally, I’m happy to stay in my own bed and be one of the last to get an iPhone, but I admire any brand that can keep its tribe coming back for more nights on the terrazzo. Dell, years ago, began moving into the server space in the face of stiffer competition for personal computers. What happens, though, when the lining up stops?
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Personalization] 3 Ways to Gain In-Depth Market Research Insights
    Some of the reasons the in-depth interview is difficult to conduct are as follows: You must speak with the right person. This person does not need to be an expert interviewer, but he or she should thoroughly understand the interviewee. If you are a marketer, you need to understand everything you can about your market.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Personalization] 10 Reasons why you should have an active business blog
    Your blog can help bolster the online reputation of your business by establishing you as an authority and showing that your company is real, and even has a personality through your writing style and content choices. Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Conclusion.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Personalization] Increase Conversions with Countdown Ads
    When a hard deadline is involved, it better motivates the person to convert. During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
    If you''re not a mathy person and despise looking at charts and graphs, here''s the breakdown of what this means. Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? Take a look. Study Highlights.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 15, 2013
    [Personalization] Are Your Inside Sales Reps Prospecting With Too Much Collateral?
    The answer depends on a few things: your personal preference, how in depth your client wants to go, how many different solutions you have and the organization itself. As a business development representative, I am armed with collateral to help prospects gain insight into my client’s products and services.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Personalization] 5 Tips to Inject Humor into Your Social Media Mix
    meme is an “idea, behavior, or style that spreads from person to person within a culture” according to Wikipedia. LOL, ROFL, HAHA. These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. One of their “best of” categories? Humor.
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