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  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Personalization] 5 Useful Ecommerce Applications of QR Codes
    Since QR codes can be URLs, you can craft custom tweets that post to the person's Twitter account when they scan the code, making it easier for them to share your specials and offers. QR codes are 2D barcodes that can be read by most modern smartphones. However, when used correctly, QR codes can give your ecommerce business expanded reach.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. 'Fall fundraising event season is here! And it works!
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Personalization] Sales Success - The Perfect Formula from Jonathan Farrington
    don’t blame the person wholly; these companies assume if you know how to sell then you know how to manage. 'You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. So a lot going on! JF: Leadership.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 27, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
    Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Personalization] Talking LinkedIn Strategy with Mark Amtower
    You might have seen this chart, illustrating the platforms used by respondents in our most recent research: Some other topics we covered included: Our personal histories with LinkedIn, including how and why we learned to make it work for us. 'Sometimes a conversation really takes off. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] You Don’t Just Hire a Sales Team: you build it
    Studies show that, if you bring in the wrong salesperson, you lose up to four times the cost of that person’s annual salary and benefits in missed opportunities, management time, fee’s and other factors. You Don’t Just Hire a Sales Team–You Build It. By Ken Thoreson. ” They’re not alone in their concerns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Personalization] Search: Moving Beyond Your Website in 2013
    On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Don’t be the person adding 10 hashtags to your posts. It makes sense. Questions to consider asking: Where are your customers searching for information? About Us.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. 'Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! sales! Not too shabby.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Personalization] Five marketing and business lessons from Japan
    Blogging, podcasting, and personal video channels are years behind where we are in the U.S. 'I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This This was my third trip to Japan and with each visit I become so inspired by this wonderful country and its people. Bowing deeply.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    While studies have shown that sharing content via social carries the same weight as an in-person recommendation, it may be surprising to learn that many people are sharing content without ever even reading it. 'This blog post is off to a good start because you’re currently reading it. Shocked? You may have even done it yourself.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Personalization] 3 Easy Ways to Increase Site Conversions
    good rule of thumb is to simply ask yourself if the person who would buy your product or service would be interested in the topic you’re considering for an upcoming blog post or series. can add a little personality and help your conversion a bit. Here are three easy ways to optimize your site in order to do just that.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 6, 2012
    [Personalization] Employers Be Cautious Using Social Media To Screen Job Applicants
    One practical method is to only allow someone who is not involved in the hiring of the specific position to be the person who conducts the social media background check.  Recently, there has been “much ado” over some employers seeking Facebook password and login information from job applicants. Generally, the SCA, 18 U.S.C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] The customer is the customer. Adapt or die.
    This guy was personally responsible for the acquisition of $1.5 I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. It was a dicey situation. I’m not perfect.  Right?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Personalization] Content Marketing Basics: A B2B Marketing Cheat Sheet
    This, in turn, allows them to reduce both organizational and personal risk. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Personalization] Five steps to establish a content-creating company culture
    Extreme content marketing with Julien Smith Unusual writing advice from a person who shouldn’t give writing advice 7 Digital marketing trends to embrace NOW A content marketing framework for the digital age. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Use the whole buffalo. PR efforts.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] How Lego Goes Beyond a Movie to Market with Video
    If you only want to watch videos about Indiana Jones or Batman mini figures, that’s the personalized experience you’ll get. The sets originated in these designer’s imaginations and there’s something special hearing them talk about the Lego they have personally created. Evolving with Audience Preferences.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20 Tips to Get Your Content Seen on Facebook
    Affinity - the number of times 2 people (or a person and a page) have interacted. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Personalization] Re-branding – a better option than “disruptive innovation”?
    His primary example of this involved mainframe computer manufacturers focusing only on refinements (or “sustaining innovations”), and completely missing an untapped customer desire for a cheaper, poorer quality personal computer, which eventually took over the entire industry. Jill sites two other examples, Morrison-Knudsen and Time, Inc.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] Announcing HubSpot 3: The Future of Marketing Software
    And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. The Right Content to the Right Person at the Right Time. In the first five years of HubSpot, we did just that. We helped them do it in a way that didn’t cost them a fortune. are bringing leads to it.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. 'CAN-SPAM. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes. And so on.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Personalization] Twitter Launches Brand Pages for Business Accounts
    Marketing Takeaway: This means much better brand recognition for your business' Twitter account as well as a more prominent distinction between brand pages and personal pages. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 3 Questions to Ask to Get to the Decision Maker
    These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying. You need to be able to hold a sincere conversations or offer some personalization that will make you stand. Who will make the final decision? Can you put me in touch with XXX?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    Voicemails are torture, even for personal ones. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Follow him on Google+ or Twitter. Whenever we think of sales and marketing efficiency, we typically focus on what we can do internally. Instant gratification.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Share a Story to Drive Sales Leads
    by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Fiction is fine. But base your story on reality.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] Successful Social-Mobile Campaigns in 5 Steps
    ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. 'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
  • WRITTENT  |  MONDAY, OCTOBER 28, 2013
    [Personalization] 10 Unexpected Places to Find Business Blogging Inspiration
    Refer to Personal Bloggers. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives. 'I’ll clue you into a little secret. Take a Walk. Quora.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Personalization] Getting your first book published: Lessons learned!
    After meeting with several publishers, I developed a good personal chemistry with the people at McGraw Hill. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. How did I get a book contract? was in an unusual position.
  • WRITTENT  |  SATURDAY, AUGUST 17, 2013
    [Personalization] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    Social proof and personalized recommendations are one form of content promotion that’s unlikely to ever become ineffective, which is why this is a must-read. If you’re struggling to stand out, it may be time to make your content marketing strategy a bit more personal. With over 2.2 Her first recommendation? Certainly not.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    Here are some highlights from the post: Facebook is more personal. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Be active.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Personalization] 7 Tips for Brand Consistency Across Social Channels
    Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie.  On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Here are some specific things you can do to make your writing more personal: Write the way you speak. Use first person. His blogs read like a personal email to a best friend. 'Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. The pictures.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Personalization] Give Your B2B Customers Clear Calls-To-Action on Social Media
    The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Mind-Blowing Statistics on Digital Marketing for Hospitals
    23% booked in person*. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 11 Best Practices for Social Journalists
    online audiences are often more willing to share than you think—but you have to be willing to engage them personally. Be the bigger person and walk the other way (metaphorically speaking). 'Social journalism is a fairly new term. While the term is new, the concept is not. This content is: Timely. Useful. Relevant. Social. Blogs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Personalization] Top 5 ways to optimize sales enablement efforts
    Especially important is understanding the mindset of the person delivering the message. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • BIZNOLOGY  |  THURSDAY, JUNE 13, 2013
    [Personalization] Content Marketing and Your Buying Cycle
    If you’re involved in more complex sales, be sure your content channels all make it incredibly obvious how a customer can reach out to the appropriate person to initiate the final sales process. 'Photo credit: Shannon Paul. Those are fairly common ways of breaking your audience down. Detective. Judge. The Innocent Buystander. The Judge.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A Starter's Guide to Increasing Brand Visibility on Twitter
    3) Provide Personalized, Quality Content. So if you really want to provide content that gets noticed by your target audience, try to make it as personal and filled with as much unique “you” as you possibly can. This is a guest post written by Leonard Widrich. 1) Promote Others. 2) Participate in Twitter Chats.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Personalization] How To Build Sustainable Relationships With Your Advocates
    If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Incorporating Technology into End-User Training
    This member was in the midst of a transition in their customer training approach, going from primarily in-person, to an increasingly technological method of delivering training to customers—and wanted to learn how other companies had incorporated technology into their end-user training models. This blend helps to satisfy all customer types.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 31, 2013
    [Personalization] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
    When you answer the call, you will be read the details of the person who filled out the form and be given the option to speak with them. If you accept, the system will call that person while they are still online and engaged and connect you in immediate conversation. Each tip also includes a link to a white paper with more information.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] Facebook Enhances News Feed and Introduces Ticker
    All of these new changes Facebook and Google+ have been implementing mean a few important things for marketers: an emphasis on personalization, advantages in social search , and even more movement toward creating a truly real-time web. First, understand that personalization in marketing is becoming even more important.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Personalization] 18 (of the) Best Web Analytics Guides of 2011
    But personally, I still prefer the old version. haven’t noticed any impact on the scale Brandt reports, personally, on our client results. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. iPhone vs. Android).
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Personalization] Why Your Company Blog is Striking Out
    To accomplish these things, at least one person in the company must have the responsibility for writing and maintaining content for the blog. That person should be proficient in writing, including having a good grasp on grammar, spelling, and overall flow of content.  Save the Company Blog! Assign a Managing Editor. Promote the Blog.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] Putting Google’s ‘not provided’ Keyword Update in Context
    This focus on quality content and user experience is reflected in Google’s increased focus on personalization (think Google Plus) and design improvements in their products and search services. However, if we observe industry trends we can begin to add deeper context. Google Analytics SEO
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Personalization] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person. One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. Understanding User Intent. Voice Technology.
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Personalization] Getting Your Small Business Ready for Google+
    There are many useful features that will work for your personal brand now and, coming soon, for your small business.  If you do not have a personal Google+ account, you can request an invitation by joining the waiting list.  Building Your Circle of Trust. But it is important to catch the new wave now. What is a trusted brand?  Yeah.”.
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Personalization] Eight ideas for building a website that works
    design that feels right does so by fitting your audience’s expectations and presenting your personality. 'Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Your Goals. great content). Design.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Rules for Your Prospects: Teach 'Em How to Behave Appropriately
    Personally, I think we should hand these rules out to all our prospects. If the salesperson is planning a trip to your location in the near future, you will consider it a stroke of luck and make space on your calendar to accommodate an in-person call. 'Every once in a while, I come across an article that makes my day.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 3, 2013
    [Personalization] 7 Ways to Identify Great Marketing Content
    The tighter the filters, the more personalized your content can be, the smarter you look, and the better the fit of your content and offer will be. 'What is the big hoo-hah about “content marketing”? Is it just a buzzword, a fad, a passing fancy? Well – yes, it is a buzzword, but there’s no “just” about it.  We have new formats (e.g. license.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Personalization] 6 lessons on how NOT to market to customers
    Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Personalization] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    It was hard to tell the difference online between the person who was daydreaming about Paris (um, me again) and the person who was actively beginning to plan, so they weren’t able to prioritize them effectively. 'As a marketer, I appreciate every interaction I get to have with clients and customers. Or this Paris vacation rental.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. 'You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. My Social Media Slip-Up. Or so I thought. FacePalm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Personalization] 4 Ways to Use Social Media to Beat the Big Boys
    Give them every opportunity to reach out and talk to a real person.  By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer.  Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Absolutely. Their secret weapon?
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 8, 2009
    [Personalization] Have You Appreciated Your Community Members Today?
    5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Entering the World of Social Media: Better Late than Never
    Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Dealing with Difficult Co-Workers
    Finding your own ways to manage relationships with difficult people can show your boss that instead of letting a problem frustrate or stall you, you actively choose to solve the thorny problem by proactively improving your interactions with that person. Keep in mind, these are just tips for dealing with personality clashes. Now what?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Personalization] Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote
    Of course, these can be applied to every aspect of your life–both professionally and personally. So you have to learn how to grow as a person and understand how to be content. You probably don’t have the right strategy, and you need to learn the right strategy to get ahead in both business and in your personal life.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. You write an article.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Personalization] The Taco Bell Content Strategy
    It is a personal and fun way to express your content and can be quicker and lighter than the eBook. Personally, I can smell the deliciousness wafting off of this screen. 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. The Burrito = THE EBOOK.
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