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  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] Why content marketers should be committed environmentalists
    great in-person presentation can fall flat on Slideshare. '(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Reframe. It must be tailored to their needs. Repurpose.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Personalization] My Next Adventure In Content Marketing
    It’s about creating content that scales to meet the needs of today’s consumer across many formats, many channels, and in a personalized, continuous, real time and affordable way. 'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. The World Has Changed. Most Marketing Stinks.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Ultimate List of Email SPAM Trigger Words
    Personal. Financial - Personal. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Order.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] The 9 Worst Ways to Use LinkedIn for Business
    Since you’ll be answering Questions and joining Groups with your personal account, you should make sure your own profile is complete so that you can gain people’s trust and establish authority. Unlike Facebook, don’t feel like you need to personally know everyone that you connect with. Don’t Answer Questions.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Personalization] Five Customer Empowerment Tips: the Days of Intuition are Over
    Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. You don’t really need studies to notice customer empowerment. So, what is it about?
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Personalization] Ask Out a Prospect This Valentine's Day [Infographic]
    It was a great motivator to break down inter-personal barriers and spark new and exciting relationships. This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. One way to do this is through conversations, and those are increasingly taking place online, through social media. Connect with HubSpot
  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Personalization] How to Create Effective Marketing Content
    I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
  • CONFLUENT FORMS  |  TUESDAY, MARCH 8, 2011
    [Personalization] Requests for Proposals (RFP), the Drinking Game
    x3 if "it's sort of like a mashup of [two or more existing products/ideas/services]" The RFP includes math that is supposed to add up to 100% but doesn't. The RFP includes lorem ipsum text, or placeholder text that was supposed to be removed. More Request for Proposal articles can be found here. We are also own and maintain the RFP Database.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Personalization] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. To start, head over to your LinkedIn profile, and next to any module or position on your personal profile you''ll see a small square image with a plus sign on it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Join your LinkedIn network? But I hardly know you
    My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Personalization] The 7 Deadly Sins of Blogging
    It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Personalization] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Guest post by Athena Newton. This is where social networking is going in 2013. and Europe. Social Media Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Personalization] Google+: The Time is Now for Your Business
    With Circles, you can use “Hangouts” which facilitates group chats and video conferences for a maximum of ten persons.  Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+. Other.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Answers to 18 SEO Questions You Were Too Afraid to Ask
    Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn''t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc. 'When I first started out in marketing, I thought I knew what SEO was all about. Not so much.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] Remaining Professional with Social Media
    just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships. At some point, I believe we will all be expected to be fluent in social media. What do you think?
  • LEDGER BENNETT  |  SUNDAY, JANUARY 20, 2013
    [Personalization] Is customer engagement really enough?
    He is not a particularly forgetful person, nor selfish, nor purposely chose not to. One, the person was engaged, paying attention, listening but did not respond with the appropriate action. Problem one: the person was engaged, paying attention, listening but did not respond with the appropriate action. Can you please….
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] Fueling Your Inbound Marketing Strategy: Staff and Budget
    As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Ideally, they have demonstrated this already by building a strong personal presence online via a personal blog, Twitter, account, etc. Success with inbound marketing will not happen by itself. Have any tips to add?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Personalization] Getting Your Small Business Ready for Google+
    There are many useful features that will work for your personal brand now and, coming soon, for your small business.  If you do not have a personal Google+ account, you can request an invitation by joining the waiting list.  Building Your Circle of Trust. But it is important to catch the new wave now. What is a trusted brand?  Yeah.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Personalization] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
    HubSpot 3 Announcement : Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for. Didn't make it to Boston last week for INBOUND 2012 ? Well, you're in luck!
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Personalization] 36 Awesome Social Media Blogs Everyone Should Read
    Chris Brogan. -- Brogan, a leading social media author and speaker, shares thoughtful and personal content on his blog. For social media insight with a shot of personality, Peter's blog is a must read. The great thing about the internet is that it is full of really smart people sharing great information, all for free.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Personalization] 8 Takeaways From MediaPost’s Social Media Insider Summit
    But maybe the lens should be “right-time marketing” to provide the right content, to the right person, and at the precise time they want it given where they are in the customer journey. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    That's right, our beloved Mario not only groped a stranger while donned in the gregarious costume, but also had marijuana on his person. Oprah tweeted from her personal account about how much she loved Microsoft's new tablet, the Surface, but unfortunately she sent this tweet using an iPad. 1) Mario (Adult) Party. Whoopsies. usually.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
    In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. 'Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. in 10 Email Users Have Unsubscribed. Email Still Popular.
  • MI6 MARKETING AGENCY  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] What is Marketing?
    What I am saying is that marketing is what each person and group in your company must do. Making marketing a core focus of each person in your organization. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. The Marketing Mix.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
    Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Personalization] 3 Steps to Optimize Your Email for Mobile
    Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. 'Author: Mike Stocker What’s the one thing you spend the most time with each day? bet it’s your mobile phone. Come on admit it! That’s huge! Media Queries. important. }.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. Experiment.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Personalization] How Social Media Drives Better Email Results
    Share: Read more from Social Media B2B Marketing , Content Marketing , Email Marketing , Social Media 2 Comments Post a comment Marty Thomas Jul 9 2010 Another good way to give your response rates a boost is to use personal urls. Email is a proven and somewhat traditional technique for getting the word out. So why are they complimentary?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. 'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Personalization] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. Test it.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Personalization] Instagram, Barbershops, and the Power of Continuous Marketing
    Have a conversation with them – an authentic, personal, continuous conversation. Step 3: Send a personalized welcome email. 'Author: DJ Waldow It was Saturday and I needed a haircut. Badly. m one of those people who doesn’t schedule an appointment to get my haircut. My process went something like this: Ask my friends on Facebook.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Should Business Owners Outsource Social Media? [Marketing Cast]
    Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” But your business should. Do you like writing emails? Connect with HubSpot
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Personalization] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    You can curate the posts including the hashtag to your school’s pin board, giving prospective students a sense of campus personality and community in one convenient spot. Prospective students who are looking for personal reviews might gravitate toward videos, where they can see and hear students. It must be a good fit financially.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] Healthcare Marketing Automation Can Lower Readmission Rates, Increase Adherence
    Why not use this long-established platform, a tool we all know and love, for instituting personalized healthcare? 'Marketing automation—what I like to call “Email 2.0″—has In the United States, 75 percent of our healthcare expenses go to chronic care: long-term management of conditions like diabetes, arthritis, and heart disease.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Personalization] By Failing to Prepare, You Are Preparing to Fail
    Look at any highly successful person and I’ll bet you will find two things to be true. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Warren Buffett. Yet so few of us plan adequately. Not pretty.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Personalization] Inbound Marketing Ain’t Dead Yet
    In general, marketing automation helps execute personalization, an important component of inbound marketing; it assists in crafting tailored messages and content for your leads and customers. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • BIZNOLOGY  |  TUESDAY, AUGUST 21, 2012
    [Personalization] Take back your online reputation with a little help from your friends
    Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. Treat your online reputation like a group writing project. Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. Good questions.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Personalization] How to Convince Your Boss to Invest in Social Media Marketing
    The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no." 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Personalization] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. Lack of Community. Zero Monetization.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Personalization] Steve Nicholls on Social Media as a Crucial Component for Success
    For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Today, a business is no longer sustainable without an effective social media agenda.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 17, 2013
    [Personalization] 3 Tips to Make Your Good Content Great
    For me personally, I am tasked with creating 12 blog posts in 2013 (I''m running behind!). 'Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
  • INSIGHTIQ BLOG  |  TUESDAY, AUGUST 14, 2012
    [Personalization] Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
    The experience centers on overlaying a person’s real setting with digital components as seen on devices such as smartphones or tablets. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed.
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] 2012 Super Bowl Ads that Nailed Customer Engagement
    Creating a seamless experience, Bud Light's default Facebook image now showcases a classic Bud Light bottle, with Weego's personalized dog collar looped around its neck. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 7, 2011
    [Personalization] Building Your Data Foundation, Part II
    You can clean up terrestrial addresses all you want, but if you're mailing and don't know how to properly address the company or person you're targeting, chances are the people who deliver the mail will toss it in the circular file.  Trust me, your marketing efforts (and the results they produce) will thank you. It's an important distinction. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Sometimes high ratings indicate great personal relationship between sales and marketing reps, which doesn’t mean that teams are aligned and collaborating effectively.”. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Personalization] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Often one person or a few are given organizational authority to make a subjective judgment as to who/what will be invited to write, be profiled or endorse something. I was personally invited by their “owners” into Social Media Strategies for Business , Solo PR Pros and the Art Gallery of Ontario LinkedIn Groups at the launch stage).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Personalization] Get the Jump On New Sales Opportunities
    When I clicked on a photo, it took me right to that person's profile. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." Here's the deal.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] 4 Areas of Importance to Focus on When Creating a Customer Community
    by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. Build a personal brand and a professional network. But creating a community is tough! Set and track progress and goals.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Personalization] Effective collaboration with wikis | DavePress
    There’s no way you will pinpoint every person who might be interested in what you are collaborating on. About. Projects. Resources. Services. Contact Me. Subscribe to feed. ‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Put a platform together.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] Marketing Automation: What It Means for Sales
    Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. But what exactly does it mean? And why all the hype?  .
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] Brothers in Arms: The SEC and Neil Rackham
    This obviously came as a surprise to us since we’d never met Neil before, but we were honored that Neil, author of SPIN Selling and the person generally considered to be the “professor emeritus” of professional sales, found the Challenger work worthy of sharing with his own clients.  and he accepted. .
  • SALES CHALLENGER  |  TUESDAY, JUNE 28, 2011
    [Personalization] 3 Things Reps Love, and Hate, About iPads
    In fact, many companies are reporting that reps are proactively purchasing personal iPads to use in the field. When it comes to embracing new technology, sales reps often are the last to get on board. Attempts to introduce new technology often fail, as reps go back to their tried and tested ways of selling. At a mere 1.34
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Targeting the Decision Maker Is Not Always a Worthy Cause
    In other words, let’s track down the customer contact that will own the decision, or at the bare minimum, figure out the people within the customer organization who can get us access to that person. At a lot of member companies we work with, this very commonly takes the form of a “target the customer’s executive-suite” strategy. So, what now? 
  • WORKFACE  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Messengers of Trust: Part I
    No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Personalization] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    But this cold call — that led to an in-person presentation — was my “duh&# moment on the difference between inbound and outbound B2B lead generation. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Generation Y: Implications for the workplace
    To progress their personal development. 'A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  The Four Cs that shaped Generation Y.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Traffic is the reigning monarch of the Internet.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Personalization] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Social recruiting obviously starts with your own personal profile and then using the tools provided for you to find – and then engage with – your potential candidate. The problem is that your competitors are doing the exact same thing that you are, so in order to attract and land the best talent, you need to do more.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Invisible Brand Marketing Is Not Just a Facebook Problem!
    You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. 'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Email: Click Rates Are Falling.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Personalization] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    ’ There are 6 different roles in the buyer process (champions, influencers, negotiators, users/evaluators, and ratifiers), and ‘One person can play one or more roles at any given time but whatever their role, the first thing they ALL do is search.’ The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance.
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] [Video] The Power of a Pessimistic Sales Strategy
    'Although I’m naturally an optimistic person, I truly believe in the power of pessimism. don’t care what all those self-help gurus tell you. If you only see the world through your rosy glasses, you’re going to run smack dab into sales-derailing situations that could have been prevented. Where are our weakest spots? So go ahead – be negative!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Stacey Acevero.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Gin, Television, and Social Surplus - Here Comes Everybody
    However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience its worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter. Remember personal info? Here Comes Everybody. book about organizing without organizations. Buy the book. March 2008, US and UK). Permalink.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Personalization] 7 Tips for Brand Consistency Across Social Channels
    Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie.  On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Personalization] My Shocking 2012 Sales Prediction
    To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Do they prefer the internet or to get information in person? 'This post originally appeared on the Insiders section of Inbound Hub. End of story.” Surveys.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. SOCIAL MEDIA IN CONTEXT. SOCIAL BUSINESS. B2B SOCIAL.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Personalization] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    2) Encourage Thought Leaders to Add the Subscribe Button to Their Personal Profile. While you're at it, encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business' content. What Are Interest Lists? How to Create an Interest List.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Personalization] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    You wouldn''t put a high quality stock photo of, say, a beach, even if your offer promises to get the person who downloaded it a raise, which''ll end up allowing that person to take vacation. That''s unfortunate, but it''s only visible to one person -- not everyone who visits your landing page. Landing Page Content. Images.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] 60 Marketing Acronyms Every Industry Pro Should Know
    Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 19, 2013
    [Personalization] 5 Key Mobile Marketing Moves
    They are their phones, which are very personal, heavily customized and in constant use. The average person has 40 on their phone but only really uses 8-10. Your customer is not the same person when they wake up as when they are working mid-day – each persona has different needs and desires.”    Mobile is here.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 24, 2011
    [Personalization] Lessons from the Disruptive Dr. Ross
    natural people person, he could charm a humorless eastern bloc bureaucrat, a Washington lobbyist or a young account guy.   He taught me that there’s nothing more powerful than a disruptive idea wielded by a disrupting personality. Robert Ross, one of the great marketing characters of our time passed this week at age 92.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Personalization] 5 Action Items from #SMX Advanced 2013
    Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it. 'The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. Bonus: The theme is Top Gun. Audit Your SERPs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Are there any ethical bloggers left out there?
    I’ve only changed the real name of the writer and her company because I don’t need to embarass this person … Hello Mark! With your kind support, {grow} has become a fairly popular blog. There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Susan.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • ENGAGE  |  MONDAY, OCTOBER 14, 2013
    [Personalization] Navigating the Dense, Confusing Jungle of Google+ Local Listings
    At first Google+ only allowed users to create personal accounts, but eventually, Google introduced Google+ Local , which allows businesses to take their presence on maps and make it social. Still has some verification bugs, including one that allows some listings to be verified twice — even by the same person. The Rundown. The Cons.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Putting Customer Events On Steroids, Why You Need An Online Customer Community
    And, it is likely your customers do talk to each other and about your company in person and on the social web. You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well ok, maybe the did but that is a different discussion). It does have to be this way.
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.
  • BIZNOLOGY  |  TUESDAY, JULY 30, 2013
    [Personalization] What we can learn from Anthony Weiner
    No matter how good a person you may be, you’ll eventually do bad; and, no matter how bad a person you are, you are probably really good at emulating the best person in the world and have them fooled. '(Photo credit: Wikipedia). Anthony Weiner , you’re ahead of your time. Think really hard because it matters.
  • THE POINT  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] If It’s Wednesday, It Must Be a Webinar Invitation
    If someone becomes a lead on a Friday, you don’t want that person to wait 6 days for a response, and 7 days for the next touch, which is what will happen if you’ve decided that nurturing emails only go out on Thursdays. What do you think? Is this a good idea? However, I’d advise caution: 1.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Personalization] Damage Control: 3 Steps to Handling a Company Mishap
    ” So, she adds, don’t forget about sending a personalized email or text message, or even picking up the phone. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. “Often, email is still the best way to communicate.”
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Personalization] How To Choose the Right Cloud Partner
    Make sure you always have access to your contact person and that you find them reliable. 'Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. An area that needs more focus is the partner relationship between vendors and customers. ” So how do you chose the right cloud partner? ” 2.
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Personalization] Creating a Clear Customer Message
    If a conflict arises, handle it personally and professionally. 'A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You must next gain the trust of your customers. Customers enjoy a sense of belonging.
  • CRIMSON MARKETING  |  MONDAY, JULY 22, 2013
    [Personalization] What It Takes to Become a Thought Leader
    “When an idea multiplies and distributes itself throughout the Internet — with the person’s name attached — then leadership becomes thought leadership. 'When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. What does it mean?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Personalization] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Today competition for traffic is fierce. Comments.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Personalization] Twitter Launches Weekly Email Digest to Aid Content Discovery
    This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yup -- Corey wrote that.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A B2B Marketer’s Wish List for 2012
    With a solid knowledge of deliverability and privacy a marketer can find peace of mind in knowing that every email will be going to the right person, at the right time and in response to the right actions. by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Personalization] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. But in Möbius communication, you are selling your personal brand first and foremost. Today, we look at our video, “ What is a Möbius Strip ?” How does this work?
  • VIEWPOINT  |  TUESDAY, APRIL 17, 2012
    [Personalization] Is Lead Generation Slipping Away From Marketing?
    Marketing gets personal. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Kate Maddox.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • VOLACCI  |  FRIDAY, MARCH 7, 2014
    [Personalization] Stop an Argument [Ben's Productivity Podcast]
    And I come to find out, I found out that this is called a pattern interrupt and what it does is it interrupts the thought process of the person and it really gets them to start to think in a different way and that pattern interrupts very, very quickly into that argument and we were onto better things.
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