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  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Social Media Adds Life to Automated Emails: Avoid Robotic Copy! (Part 2)
    When creating email campaigns, marketers face a tough challenge: how to write content that will sound authentic and personable to hundreds, perhaps thousands of people, over a period of time. To get out of a robotic rut and write email copy that’s both authentic and personable, turn to social media for inspiration. What do you think?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Personalization] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    By personalizing your lead nurturing, you can build trust by sending the right information at the right time. 'Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. Goal Setting. easurable. elevant.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Personalization] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    It has no effect on the search engine algorithims but the person searching often reads it before deciding to click on the link. Website optimization (as opposed to search engine optimization) has to do with getting the right people to your site , as well as what to do with them once they get there. More on the search engine part later.).
  • SMALL MANUFACTURER BLOG  |  MONDAY, NOVEMBER 1, 2010
    [Personalization] You’ve Got Mail. Now Answer It.
    Personal Branding Through the Eyes of a B2B Marketer — An interview with Dan Schawbel. How do you feel when you call a company and get a “real” person answering the phone instead of voice mail? Tweet. 61 out of 100. The big names are astounding: Abbott Labs. Comcast. DuPont. General Dynamics. Ingram Micro. Pfizer.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Personalization] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. Do not rely on the sales person’s or CEO’s assertion that they know the customer. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    While studies have shown that sharing content via social carries the same weight as an in-person recommendation, it may be surprising to learn that many people are sharing content without ever even reading it. 'This blog post is off to a good start because you’re currently reading it. Shocked? You may have even done it yourself.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] 5 Tips for Planning Your Eloqua Experience Agenda
    Dig into cloud connectors, data cleansing, custom data objects, and my personal favorite, blind forms. by Heather Foeh | Tweet this Start the clock. Eloqua Experience 2012 is just days away. If you’re like me, you’ve been counting down the days – maybe even the hours. Spread Out. Imagine Big Ideas. See Your Peers in Action.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] How to Optimize Your Marketing Database Strategy
    With this data in hand, you can perform personalization and simple segmentation. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Personalization] 25 social media listening aids to increase your hearing
    Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen?
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Personalization] Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
    The new design looks pretty much like your personal Facebook Profile, with a few special components that are actually quite handy for marketers looking to dress their Page up to the nines. 'Two months ago, Facebook announced that a new Page design was coming, and today''s the day it''s finally happening. What the New Design Looks Like.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    Here are some of the best quotes from Steve Jobs that I personally love, and I thought inbound marketers would find inspiration from, too. That’s how I see business: great things in business are never done by one person, they’re done by a team of people." 'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Personalization] 10 Top Insights On B2B Marketing From 2013
    Bonus: A Day In The Life Of A Social Sales Person. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media.
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Personalization] Anatomy of a failed SEO initiative
    I want to personally thank Tom Pick of WebMarketCentral for his tips on selecting an SEO consultant. insisted on and got a point person assigned for the balance of the project. His post dredged up some bad memories and very good lessons learned from my own experience. lot of time was spent discussing tactics – white hat v.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Personalization] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
  • SYNECORE  |  MONDAY, NOVEMBER 26, 2012
    [Personalization] The End of Search as We Know It
    Users can personalize Field Trip’s mobile notification settings to meet their specific interests. As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. Creepy, indeed. ENOUGH (CONTENT), ALREADY! we gas guzzling masses. RAILROADING SEARCH. GOOGLE’S FIELD TRIP APP.
  • SMALL MANUFACTURER BLOG  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] Ed Gandia Publishes 2012 Freelance Industry Report
    was his top sales person and used to get monthly bonuses. Freelancing has come a long way since I first started doing it. My first freelancing gigs were right out of college in the mid-80s. picked up freelance writing gigs because I had a hard time finding a job (I forget which recession this was.). wrote articles for local sailing rags.
  • SMALL MANUFACTURER BLOG  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] Ed Gandia Publishes 2012 Freelance Industry Report
    was his top sales person and used to get monthly bonuses. Freelancing has come a long way since I first started doing it. My first freelancing gigs were right out of college in the mid-80s. picked up freelance writing gigs because I had a hard time finding a job (I forget which recession this was.). wrote articles for local sailing rags.
  • INBLURBS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] Inbound Marketing for B2B to Replace Old School Marketing Methods
    It is a proven fact that B2B business can be initiated through personal meetings on a trade shows. The study shows that businesses with up to 100 employees are more willing and more active in the use of the new technology opportunities. There is nothing wrong to use tactics that work. Now calculate which way is more cost effective!?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. 'I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. “Again.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Personalization] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    Obviously they want to talk to you, and they may take it a bit personally if you don’t provide the option to talk—going so far as to not recommend you to their peers. 70% of mobile searchers call a business directly from search results. Think about the behavior of mobile searchers. That’s a lot of phone calls. m here to help you.”
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Personalization] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    Remember that publishing capabilities impact your personal brand as well as organizational affiliations (and LinkedIn does require two examples of written work as reference). 'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Personalization] Is Your Ego Hijacking Your Content Marketing Strategy?
    The idea that sometimes it''s good to step aside and listen to your audience, rather than persist in wowing them with your personal brilliance, is as old as marketing itself. 2) Forget personal opinion. 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] Using Twitter in the Pharmaceutical and Medical Device Industries
    With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Personalization] Wanted: Social Media Reality
    This post is coming into existence purely based on my own personal feelings and positions regarding social media. Christopher Wilder (Photo credit: Wikipedia). This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] Your Business Blog Year 10: Is It Still Worth It?
    The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Personalization] Hooks That Make Contests and Sweepstakes Successful
    Contests and sweepstakes are attractive by nature, because you gain the opportunity of winning something in exchange for your personal data. 'What makes a contest attract 10.000 participants or only 20? The difference might be about the way the it’s promoted, or possibly due to the perceived chances of winning the prize(s).
  • E-QUIP  |  MONDAY, MAY 13, 2013
    [Personalization] The Real Innovation Is Getting Things Done
    Personally and professionally, we already know what we should do.but we don''t do what''s good for us, because the rewards (and pleasure) are in the future; the disruption, discomfort and discipline needed to get there are immediate." Personalize corporate strategic goals. We''ll try again in two weeks. They are implementation masters.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 24, 2013
    [Personalization] Eight Links and A Translation
    My friend is probably not the first person to stuff lorem ipsum into that most useless of Google applications, but he’s the only one who has shared it with me. Personally, I chose not to defend social with ROI; it’s just too difficult for most B2B marketers. But First, A Translation! You: Nothing. Client: But what does it mean? Got it.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 20, 2012
    [Personalization] Why Marketing Should Stay Off the Pitcher’s Mound
    good sales person would have seen this as a giant pile of acorns just waiting to be gathered up. good sales person would have put on a suit, told the creatives to sit up straight and would have charmed, informed, questioned and lured us into handing over the whole damn oak tree. Some people think I don’t like sales people.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Personalization] Bootstrapping Your Sales and Marketing: Part 2
    you sell entirely on your website  or will you eventually insert a sales person into the transaction. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1:  Get your first customers “manually&#. You likely won’t need a full-blown (i.e.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Personalization] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Personalization] Lead Generation Check list – Part 6: A Multi-modal lead generation approach
    Not only do the disciplined integration and maintenance of a history of touches in the database aid relevancy, they open doors to tactical personalization. This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. wanted to provide a checklist that helps organizations optimize their lead generation process.
  • MARKETING EDGE  |  TUESDAY, MAY 26, 2009
    [Personalization] 5 Steps to Expert with Paul Schempp – Part 2
    They showcase the expert and their personality in a quick and easy fashion (use a flash player on the page instead of forcing the listener to download or wait for a new window to open for the file.) Time 26:11. EXPERTS AND NEW MEDIA. As PR practitioners we need experts more than ever to fulfill our role to the organization.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Personalization] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community. To illustrate how powerful this can be, Aaker discusses the brand-as-personality. FOR EWORD by David C.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Personalization] The Future Of Online Community
    Not surprisingly, this mirrors the utility of a strong, intimate in-person meeting versus a large industry conference. Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    When I talk to somebody who does the traditional online advertising, I ask them, ‘When was the last time you personally clicked on an ad banner?’ Not knowing anything about the brand, the person, the product -- that’s not going to help you drive business. 'This post originally appeared on the Sales section of Inbound Hub. Absolutely.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Subscribers to Free Content are NOT Leads
    It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. I’ve heard some of my manufacturing clients call their subscribers free content leads. ve also read articles by other industrial marketers where they recommend using free content to generate new leads.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 21, 2011
    [Personalization] Engaging Content that Solves and Sells
    After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle). As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 13, 2010
    [Personalization] 10 Worst Things to Do With a Qualified Sales Lead
    Sending something too personal: A good marketer develops a strong relationship with each and every qualified sales lead he or she engages. But it’s important to remember that no matter how strong the relationship, overly personal discussions – i.e., politics and religion – should be saved for home. Well, you know the rest.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Personalization] Best Social Media Stats and Market Research of 2010 (So Far)
    In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. also now have personal profile pages.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Personalization] 9 Insider PR Tips for Attracting Media Attention
    Do Your Research: When contacting the media outlet, make sure you’re contacting the right person. Use Your Connections Wisely: If you already have a relationship with someone at an outlet, you can use that to your advantage, but you still want to get in touch with the appropriate person for the story. Instead, try 10:30 AM.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    'An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. The last thing that you want is for a visitor to tap on a button that doesn''t respond and end up frustrated by your mobile website experience. Drupal 8 is looking to solve that problem.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Personalization] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Personalization] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information. 'When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] 5 Future-proof Ideas For Your Website
    As an organization, we must go through the difficult task of truly answering some basic but powerful questions: What kind of person is my audience member? P redicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. Imagination outpaces invention.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Personalization] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. Whoa – quite a mouthful!
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, JANUARY 4, 2013
    [Personalization] Is Social Listening Overrated?
      Arguing, “we generally have no context to interpret why a person posts what they post, “ she hints that the dynamic act of posting and tweeting itself may have developed behaviors or conventions that obscure rather than illuminate the conversation.  Crude algorithms don’t fully account for idioms and dismiss popular slang.
  • JUNTA 42  |  THURSDAY, JULY 26, 2012
    [Personalization] Michael Jordan, Failure, and Setting Content Goals
    If a person doesn’t have a goal, there cannot be failure. My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car, walking passed photographers, and out a door. There’s no flash. No game winning shot. I’ve lost almost 300 games. Bueller?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Personalization] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    Third, each person on the list has an exponentially higher likelihood of converting into a paying consumer than anyone presented with interruption marketing. As an example, put yourself in the shoes of a person in the market for a new daily coffee shop. We all know it’s important; but why and how? Problem: Sensory Adaptation.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Personalization] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    In most B-to-B cases, there are multiple buying infuences and you want to get this person on your side to be your advocate with other colleagues. Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. KISS - Keep it simple.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] 20 Social Media Terms for Non-Digital Natives
    Big Data is kind of like the legend of Big Foot – you’ve heard about it, seen some fuzzy pictures, but never actually experienced it in person. When a person takes over the online identity of another person or company–with either playful or malicious intent–to control that business’s or person’s brand equity.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Personalization] “Brooklyn” – a rejuvenated, hot brand
    They can develop a new personality for any brand. There are strong emotional ties that are associated with any effort to revitalize new neighborhoods –-examples are the underlying passion from such rejuvenation and the comfort levels and trust one develops when living and working with similar personalities and values.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Personalization] We Make SugarCRM Just a Bit Sweeter
    InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers. As of today we are excited to announce that EVERY SugarCRM customer has access to InsideView. This is the largest instant deployment of InsideView across a CRM customer base ever.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Personalization] Don’t Drop Your Drawers on the Web – by John Leavy
    This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. Once the account is created a person can add a Photo, their Religious and Political Views, Education and Work Information along with what Groups they belong to. On Facebook.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Personalization] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Above all, I personally find that it is a very powerful time for reflection. Looking back on an entire year of events both at a personal and professional level allows for deep thinking about many important matters. 'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Knowing what goals to set for your team members is all about knowing your team members on a personal level. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Coach. Motivate. Maybe.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Personalization] How many inquires does it take to make quota?
    Personally I like the 100% follow-up number and it’s worth targeting. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula.
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Personalization] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    By the way, I learned that Kenandy is named after Sandy Kurtzig’s sons, Ken and Andy, and I really like this personal touch An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Personalization] Content Curation: How to Become a Thought Leader
    Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Does this make sense to you? Digg this!
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Personalization] What Are Your Target Audience’s 5 Top Web Sites?
    feed information to them every day and respond to requests, even when I’m not actively marketing in person. If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you access web content via RSS feeds?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Personalization] Get Search Engine Optimized- Fast
    Hire an SEO person to do some optimization for your web content (expensive). How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here’s how it works. Okay, seeing is better than me telling you. Details?
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 16, 2012
    [Personalization] The 2 Reasons Why You Really Lose a Sale
    But we do lose sales because of our own personal inadequacies. It’s a rare sales rep who’s never lost a deal. We have to lose sales at one point or another. It’s also easy to blame a loss on something out of our control. “Our product is inadequately priced,” you may say, or, “The prospect has no money.”
  • ENGAGE  |  WEDNESDAY, JULY 13, 2011
    [Personalization] This Blog Post May Not Be For You
    OK, so that’s from my personal life, but you get the drift) And it makes sense that we do, kind of. W e spend a lot of time wooing people to like us. Follow us on Twitter!” Like us on Facebook!” Get our email updates!” “Share us with your friends!&# “Please hang out with us Friday night!” Maybe. The media was outraged.
  • VIDYARD  |  WEDNESDAY, JUNE 25, 2014
    [Personalization] Is There a Formula for Creating Great Explainer Videos?
    Now that you know who that person is, what’s their problem? Once you know this you can script the video to that person to answer “What’s In It For Me” or WIIFM. 'As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the viewer feel like you understand them.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Why transparency is essential for building corporate brand trust
    Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Not anymore.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Personalization] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    The only thing a business needs to get started is to do the first step and to register a personal account on Facebook. Facebook offers you to connect your corporate blog with your personal profile and your business page. So every time you publish a blog post it is also showing up on your personal profile and your business page.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Personalization] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Send them tips, industry news, service updates, personalized messages, or feedback surveys. After you know the reason, prove you’ll treat them better this time around, with well-targeted messaging and personalized offers. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Personalization] Best Twitter Guides, Tips and Tools of 2010
    Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. What types of information are worth sharing, beyond blog posts?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Personalization] Three Tips for Improving Content Marketing ROI
    For example, 1) a Twitter message that gets retweeted links to 2) a YouTube video that directs people to download 3) a white paper that points to 4) a customer case study that sends readers to 5) a joint webinar that asks people to register for 6) a personal demo of your product. 'Content marketing is now a way of life for B2B businesses.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Personalization] Social Media for Sales
    If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Personalization] Social Media is Simpler Than You Think
    At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Social Media Listening.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. 'If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Personalization] Five reasons Europeans are behind in social media marketing
    From personal experience, that comes with no surprise. 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Let’s find out what’s going on here. 1) Clinging to the past . Blink blink. Seriously.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Personalization] Finding content within your company that’s actually worth sharing
    And Facebook and Twitter are forcing companies to take a more personal (and, hopefully, honest) approach to their content strategies.&#. John Cass had a great interview with John Yunker last week on international content strategies.  Creating content that people want to share with one another is really difficult. But blogs are still rare.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 2013’s Best Opportunities Will Come Through Digital Engagement
    Relevant, timely, personalized engagement. Again – be relevant and personal. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Marketing automation sets you up for success.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] Potential Customers Can Get Answers About Your Business Online – But That Makes Phone Calls Even More Important
    Being able to answer every one of these phone leads right away and get them to the right quickly to the right person to close them is critical. 'It used to be that if a customer was interested in a product or service and had a few vendors they were considering, a phone call would be made to each to get all the initial questions answered.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Personalization] 3 Concerns About IVR That Shouldn’t Be Concerns
    You set up your system using your very own human voice, enabling your customers to be delivered to the person they are calling for—no getting lost in phone trees. Now you can get instant, personalized interactive voice response, plus real-time analytics and voice-to-text transcription features. or 2) “I’m not a fan. And what do I hear?
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Personalization] SEO: A Google Authorship Conundrum
    I''ve heard Matt Cutts speak on Google Authorship in person, twice. The idea behind Google Authorship is really quite simple: Google wants to establish Author Rank for every person producing content on the web. 'The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about.  It’s your blog, not Facebook!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 5 case studies — Social technology impacting management
    Essilor International , a global maker of ophthalmic lenses, created an internal training program that mixes in-person and Web 2.0 We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. Maybe a little of both?
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 12, 2012
    [Personalization] Rutgers Career Changer: When Science Meets Business – Super Stars Are Born
    A high expectation for the potential value that they can bring to the digital bazaar will enhance both their personal brands and corporate brands,” said Cheryl Burgess, ( @ckburgess ) Managing Partner at Blue Focus Marketing , invited guest speaker. ” Senator Edward M. Kennedy (D-MA).
  • SALES CHALLENGER  |  MONDAY, JANUARY 20, 2014
    [Personalization] Three Ways to Uncover Your Company Culture
    What You Ask: Have Insightful, Probing Questions Always Ready: Each person you meet gives you the opportunity to ask questions which will give you a flavor of the culture of the organization; you need to make the most of these opportunities and ask insightful and probing questions to accelerate your understanding of your new organization.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Personalization] The 2011 #Nifty50 Top Twitter Men Reprise
    His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. But, by no means, is this list complete. Adam L.
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Personalization] Using Game Mechanics to Increase Engagement & Participation
    person may play different types of games for different reasons or may like all of them because they have the same type of motivation. One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Motivations Differ.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. And we know that every marketing team is unique and has different needs.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Personalization] A reminder that you live in the future
    Before I go into a general review of what’s out there, I’ll share my own personal set up with you. personally like join.me 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? What I Have Learned and Use.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Personalization] Why People Love Social Brands
    If you start with the why , the personality you will create for your business will help build lasting connections with your community. personality-building steps for the small social business. 'One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. 
  • ENGAGE  |  TUESDAY, MARCH 18, 2014
    [Personalization] Know Your Audience: The Secret Sauce Behind Discovery
    'During a SXSW panel discussion, Katrina Lake, CEO of subscription-based personal styling service Stitch Fix , shared the company’s data discovery experiences. customer noted in her personal online profile that she was expecting in eight months and would need to tailor her clothing choices accordingly. Think outside the box.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Personalization] How Opting People OUT Can Actually Improve Your Email Marketing
    2) Engagement Through Personalization. The content of the email is personalized to the reader's behavior, and specific. In short, Fab does a great job with a simple email of engaging their reader with personalized content and allowing them to take control of their subscription preferences. Bold move, guys. Fab's Fabulous Email.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    All “From,” “To,” and “Reply-To” must accurately identify the person and or business who initiated the message. Also, you are not allowed to charge a fee for the opt-out, ask them to give personally identifiable information or take them to more than one landing page to opt-out.  It’s not glamorous. It’s not sexy. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 13, 2010
    [Personalization] The best creativity technique known to mankind
    The reason I do this is because you don’t want the same person continually following the thought process of the person in front of them. OK, so my headlines tend to be a little sensational sometimes.  Not this one. That sounds like a cheesy affiliate ad or something, but there’s no catch here. But it gets better. Always!
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Personalization] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    While much of the burden of reskilling salespeople falls on companies in the form of reimagining sales and marketing processes, salespeople would be smart to start tweaking their personal techniques today. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Of the 4.5
  • FATHOM  |  MONDAY, SEPTEMBER 23, 2013
    [Personalization] Overhauled Fathom Website Brings Responsive Design, Human Touch
    We also hope it communicates our passion for growing your business, along with more of our personality (and personalities). 'Last Thursday, we officially unveiled our redesigned updated website. OK, let’s call it a mini-redesign. More intuitive navigation. Warmer tone, more colors. More prominent buttons/icons.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Personalization] Six Key Elements of Successful B2B Social Media Strategies
    Just remember one thing: if you would not say something in person, take a moment to consider whether it should be communicated online as well. 'There is a misconception for some that a social media strategy is easy to develop and implement. You must remember that ease of use also creates a low barrier to entry. Focus. Perception. Creativity.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2011
    [Personalization] Do you know how to calculate your conversion rate?
    think the real problem is that marketing analytics are still too hard for the average person. Every time a person comes to your Web site, it counts as a visit. If someone comes to your Web site, the person is a visitor and they have made one visit. Image by Matthias17 via Flickr. Every hand in the room went up. Why is this so?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Personalization] Visible Expert Profile: Robert J. Lang, Ph.D.
    'At Hinge, we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Every project he accepts has to pass the test of being interesting and personally compelling. This profile focuses on Robert J. Lang, Ph.D.,
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