FEARLESS COMPETITOR | TUESDAY, AUGUST 3, 2010
[Personalization] Content Marketing = Sales $, otherwise, don’t do it
They lack a marketing automation system to deliver the right content at the right time to the right person. I find a lot of content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas. Thanks.
MODERN B2B MARKETING | FRIDAY, AUGUST 24, 2012
[Personalization] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
By adding personality your businesses likability increases. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. You might be surprised with the results. But there is a tradeoff. Increased viral potential of your content and offers.
HUBSPOT | WEDNESDAY, MARCH 12, 2014
[Personalization] Answers to 18 SEO Questions You Were Too Afraid to Ask
Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn''t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc. When I first started out in marketing, I thought I knew what SEO was all about. Not so much.
WRITTENT | WEDNESDAY, MAY 14, 2014
[Personalization] 27 Writing Mistakes that Are Costing You Clients and Cash
With business blogs, a bit tricky to radiate a consistent personality, particularly when you’ve got multiple contributors. Find the right personality that most closely identifies with your brand, then stick to it unwaveringly. And yes, that does mean using personal pronouns. Typos. No Sentence Structure Variety. Wordiness.
B2B MARKETING UNPLUGGED | TUESDAY, JUNE 17, 2014
[Personalization] Five Solstice Celebrations for Marketers
But every now and again, along comes an infographic that actually makes you sit up, see something differently and, very possibly, be a better person for it. For most of us, however, the Summer Solstice is the time we begin to realize the year is half over. How the fu*k did that happen? Here’s some inspiration to help you through it.
MARKETING ACTION | WEDNESDAY, JANUARY 22, 2014
[Personalization] So, The Underdog is on Top Now?
This moment is very gratifying for me personally. Yesterday’s release of Forrester Research, Inc.’s It enables companies to make well-informed decisions without spending months conducting their own research. Vendors fall into one of four categories: Leaders, Strong Performers, Contenders, and Risky Bets. Is it our technology? Corporat
MODERN B2B MARKETING | TUESDAY, JULY 22, 2014
[Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? How should I spend my marketing budget?
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, DECEMBER 14, 2013
[Personalization] Betting it all
To demonstrate his commitment to backers, he invested his entire personal wealth in the company. To demonstrate his commitment to backers, he invested his entire personal wealth in the company. Elon Musk arrived at the Dell World stage in a Tesla automobile. He told this amazing story. This propelled his vision to start the company.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 9, 2013
[Personalization] 6 New Year Resolutions for Employees and Employers Regarding Social Media
Understand who owes social media accounts and keep your personal accounts and activities completely disconnected with any employer-provided accounts and electronic devices. New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees (onesocialmedia.com). Here’s some quick tips. Eat healthier.
THE B2B RESEARCH BLOG | FRIDAY, JANUARY 13, 2012
[Personalization] The seven R’s of thought leadership
Personal relationships and being part of the buyer’s eco-system are usually critical. As part of this there’s an expectation that you’ll have something useful to say; an especially pertinent experience, fresh facts or unique insights to share. Thought leadership. Five reasons to develop a thought leadership strategy. It’s a showcase.
B2B CONVERSATIONS NOW | TUESDAY, MAY 1, 2012
[Personalization] Ben Franklin’s 14 Lessons For Getting Things Done
Never accept that you have finished growing as a person. Have you ever looked at a successful entrepreneur or business person and thought how lucky they are? Her blog www.writechangegrow.com offers inspiring tips on writing, career change and personal development. Benjamin Franklin was a man of action. Talk is cheap. Get Moving.
EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
[Personalization] How to Alienate Potential Customers on Facebook: A Cautionary Tale
Have a profile as a person not a business… Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. Wrong.
THE ROI GUY | MONDAY, SEPTEMBER 19, 2011
[Personalization] B2B Buyers: It’s all about the Benjamins
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect.
BIZNOLOGY | MONDAY, JANUARY 5, 2015
[Personalization] 5 trade show marketing mistakes
Determine if more than one person per company is attending, and offer a company discount to the most senior title, communicated by a capable telemarketer. The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. Many are not growing and/or seeing a decrease in their margin/profit.
B2B IDEAS @ WORK | TUESDAY, JULY 12, 2011
[Personalization] B2B Marketing Research: Getting Started
Be sure you develop a positive rapport with the person who authorizes the research process within the organization(s) you are interviewing. Sometimes the person who holds the keys may not even really understand the importance, so be ready to explain it (and be ready to subsequently explain it to everyone you research). Stay Humble.
HUBSPOT | TUESDAY, MARCH 18, 2014
[Personalization] It's 10 PM. Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
“It’s highly likely when a person comes to a site that they’ll come back at the same time of day in future dates, and it’s likely that they’ll come either the next day or the next week,” Schwartz explains. “That’s true whether a person is coming at noon or five p.m. Only time will tell.
SALES INTELLIGENCE VIEW | TUESDAY, APRIL 19, 2011
[Personalization] Is Social Media the New Cold Call?
You can spend an hour digging through search results and other resources to get an idea of who the person is and what challenges their company is facing but you’re busy too and can’t justify a large amount of time to research to make a call that may only take 10-15 minutes. There are many alternatives to cold calling. Prospecting Sales 2.0
HINGE MARKETING | THURSDAY, SEPTEMBER 10, 2015
[Personalization] The Most Important Factor for AEC Firms to Win New Clients
Although a successful entrepreneur to many, he lamented that he has not been able to do this and that, and he does not have the skill set personally or in-house to continue to move forward. From these non-client referrals, 95% of them came from people that never met the person/company they referred. Focus on Reputation and Visibility.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 5, 2012
[Personalization] Motivate Yourself To Try Harder Now!
In order to find the best person, or more likely the group of people who are responsible for making decisions and calling the shots, you have to start at ground zero. Finding the right person, catching their eye, and figuring out what grinds their gears. Ask a person, is this a good time to chat? But let us not get side tracked!
SALES PROSPECTING PERSPECTIVES | THURSDAY, DECEMBER 16, 2010
[Personalization] 3 Tips For Sales Prospecting Emails
Hello Mr. Lang, I’m writing you today to talk about xyz company and what we do to help sales directors increase their ………DELETE. I get so many emails everyday that I delete by the end of the first sentence because they sound like they were written by a person with no soul. Say exactly what you mean in simple terms.
GREAT B2B MARKETING | WEDNESDAY, JULY 16, 2014
[Personalization] B2B Appeals that Motivate Action
While greed is usually thought of as a negative emotion, it is really just the desire to get a better deal than the next person, or to enhance our position at a low cost. Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” Greed – Almost everyone is susceptible to greed to some degree.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Personalization] 10 LinkedIn Groups Every Entrepreneur Should Follow
My Personal Recommendations: 5) Sales / Marketing Executives (CSO/CMO). This is a personal favorite. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. If you’re not a member yet, become one. Cheers!
VERTICAL RESPONSE | MONDAY, APRIL 29, 2013
[Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 4, 2012
[Personalization] 4 Ways to Free Your Sales Team
It’s all about personal branding for sales. by Jesse Noyes | Tweet this It’s July 4 th , a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your mind. Load Content Into Email Templates. It’s all very intricate.
INSIGHTIQ BLOG | FRIDAY, FEBRUARY 8, 2013
[Personalization] Adult Snow Day: Considerations for Working During a Mega-Storm
Personally, I am happy that I am still able to get my work done today. I thought snow days ended once school did. Yet here I am, today, locked in my apartment waiting out what I'm told might be the biggest snowstorm in the history of Massachusetts (I don't quite buy that promise, but will admit it's already quite terrifying out there!).
MODERN B2B MARKETING | FRIDAY, APRIL 4, 2014
[Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. A “good enough” solution is unable to track these nuances. 4) Single Scoring that Doesn’t Separate Interest from Fit. A “good enough” solution rarely distinguishes whether or not a lead is a good fit for your business.
VIDYARD | TUESDAY, JUNE 17, 2014
[Personalization] The Secret to Avoiding Corporate BS in Your Brand Videos
Nobody wants to be sold to, not even a sales person. Not answering “What’s In It For Me” would be the equivalent on going on a first date of droning on and on about yourself, probably talking about yourself in the third person and how “revolutionary” you are, only to look across the table and realize that your date left. Guess what?
LEADERSHIP | TUESDAY, SEPTEMBER 16, 2014
[Personalization] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
We may not have many “followers” if we do this, but we will start to build a “community” that moves together helping solve each other’s problems. 2. Get Personal. Forget that old rule about keeping business and personal relationships apart. As I’ve said before, business is personal ; and if it’s not, there is no business.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 25, 2011
[Personalization] 10 Ways to Make Your B2B Trade Show Social
Run an In-Person Twitter Chat. The moderator can ask questions both in person and on the chat, so people can follow along both online and off. 7. Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Photo: Flickr.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 13, 2010
[Personalization] Tips For Opening Your Sales Prospecting Calls
The sales individual at this point has done the opposite of establishing rapport with me – they have asked a personal question without telling me the purpose of their call first. ” when I call them, but I usually only do this if the person on the other end sounds incredibly friendly and I am simply mirroring their tone.
MODERN B2B MARKETING | FRIDAY, DECEMBER 28, 2012
[Personalization] New Year, New You
People that know me either like this personal feature or want to throw sharpened pencils at my head when I bring up yet another excel spreadsheet or chart in PowerPoint. by Heidi Bullock With the current year coming to a close, it is often a time for reflection. Resolution #1: Collect data, but make sure you use it! love data.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Personalization] It’s the Little Things: How HubSpot Writes Microcopy
Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Within two years, Beth had become that point person -- and HubSpot''s first-ever manager of microcopy writing and editing. And the user is the last person you''d want to be mean to. Her favorite?
3D2B | TUESDAY, FEBRUARY 25, 2014
[Personalization] B2B Lead Nurturing: Which Works Best? Direct Mail, Email or Phone?
You cannot do that without a true understanding of the issues and opportunities the person is facing. The Journal of Personality and Social Psychology conducted a study that showed the tone in an email is misinterpreted 50 percent of the time. What’s the best way to do this? Help Your Prospect Solve Their Problem. Lead Nurturing
BIZNOLOGY | THURSDAY, JUNE 18, 2015
[Personalization] Periscope Up: Is Live Interactive TV (Finally) Here?
What’s more, they’ll change the level of interactivity and connectedness between broadcaster and viewer, allowing for real-time, personal exchange of information shared massively. Celebrities can create personal TV channels and schedule regular AMA broadcasts with fans. It’s a disjointed and frustrating experience.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 5, 2012
[Personalization] 2012: The Opportunity for the Few in the Year of More
Your Turn Are you planning to personally simplify in this Year of More (the Amazon scenario above is personally appealing to me), or how can you as a marketer help your customers to simplify? Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. The Roots of the Year of More 1.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. Analytics. Blogging. Business Blogging.
ONPATH | WEDNESDAY, AUGUST 31, 2011
[Personalization] How to respond to insults when you're in the spotlight
Praise the person asking the tough question or giving the insult. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". WOW - can you imagine it being you who is up there on the stage.
ANNUITAS | TUESDAY, MARCH 18, 2014
[Personalization] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
Having one person as the “marketing technologist-in-residence” is not a replacement for a team of people focused on getting the most out of their individual technology assignments, and being supervised by a CMO who encourages their professional development and rewards innovation and return on investment. Guess what, marketers?
SAZBEAN | MONDAY, JUNE 11, 2012
[Personalization] The Only Blog Post Idea List You’ll Ever Need
Needless to say, it’s been tricky coming up with this many ideas. I’ve read all kinds of different suggestions on how to overcome blogger’s block, but each person’s experience is different. There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work? News & Notes
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Personalization] Top 10 B2B Companies on Twitter
We only included the main account of a B2B company, and the account needed to be identified as the company, not a person. This left out @MarketingProfs from consideration because it is also Ann Handley’s personal account. We will review this list on a monthly basis to see how it changes. Sorry, Ann. January 2011). 1.
B2B MARKETING INSIDER | TUESDAY, MAY 3, 2011
[Personalization] The Marketing Forum: Integrating Social Media
In it, I discuss: How business is personal and people want to do business with other people, not companies. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? Social Media
CHRIS KOCH | WEDNESDAY, JULY 28, 2010
[Personalization] Do too many cooks spoil the blog?
And the brand or the issue that the brand wants to promote (say cloud computing, for example) remains the focal point of the blog rather than a particular personality. Image via Wikipedia. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e., Multi-author is part of traditional branding.
SYNECORE | TUESDAY, MAY 14, 2013
[Personalization] Why I’ve Got My Head Stuck in the Google Cloud
Billed as a proto-robotic personal assistant (my phrase), the app is engineered to learn about an individual based on his or her online footprint over other Google products like Search, Gmail, and Google+, use this data to predict when a person is about to take certain actions, and then offer assistance. DOES IT COME WITH CHROME?
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 19, 2011
[Personalization] Effective Email Strategies: It’s all about the Subject Line
She used the training she had received over the past 6 months of working here to come up with an intriguing email subject line to include the phrase “Personal Experience” to really grab the host’s attention. This particular rep is really “in the know” when it comes to celebrities and music. So what did she do?
HUBSPOT | FRIDAY, JULY 27, 2012
[Personalization] Facebook Launches New & Improved Recommendations Plugin for Websites
Essentially, it displays personalized recommendations to users based on all the social interactions with URLs from your website, and the users' friends' activity. And this is what appears on my personal Facebook timeline if I click 'Like': Now, back to the Mashable article. Doesn't Facebook already have the Recommendations BOX?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 20, 2013
[Personalization] [Video] Examples of a Good LinkedIn Summary
Instead, you want them to say, “This person sounds really sharp. You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. That’ll scare ‘em off good.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
[Personalization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
This could be done without transmitting personally identifiable information, so privacy issues are minimal.) Yet messages were never really limited to one person. Marketers will never be able to trace the exact path of each message from one person to another. So it’s worth warning them that things are about to change again.
ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
[Personalization] How to Sell Big to Small Business
Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market. They're mostly middle class and with average household incomes of $91,000 (7% above the national average). Want to know more?
ONPATH | FRIDAY, JUNE 1, 2012
[Personalization] Algonquin College - Winner of Marketo Revvie Award
Algonquin College wins the Marketo “Revvie” award for Most Dramatic Business Impact B2C category solely due to the efforts of OnPath as they had no technical person on staff. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Winners will be celebrated on May 24th, 2012 at the Marketo User Summit.
ENGAGE | MONDAY, FEBRUARY 4, 2013
[Personalization] 3 Old Tricks for the New SEO
Google’s CEO, Larry Page, had this to say : “For the first time, the search box isn’t really searching a string…it’s actually searching for that person that I know. So although the last refresh may not have affected you, why run the risk of lowering your page rank or hurting the credibility of your site? Turn to content marketing.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Personalization] Tradeshows and Events Drive Highest Quality Leads
Going to trade shows and in-person events can be an expensive proposition. As it turns out, the good old-fashioned in-person event comes out on top. As she put it, “In the digital age, where so much stuff is online, there’s something exceptionally powerful about doing in-person events – if done well.”. What About Next Year?
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Personalization] 7 Ways to Speed Up Your Content Creation
Me, personally? For example, if you’re packaging your content for Twitter, use “Click-to-Tweet” links to encourage readers to tweet your content with just a click of a mouse. 6) Pay attention to your personal productivity. I’m a morning person. But the trick with content marketing is that it''s a long game.
EMAGINE B2B BLOG | TUESDAY, APRIL 21, 2015
[Personalization] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
All sorts of different people, personalities and corporate cultures who have different needs, demands and budgets. I don’t have “the feeling” every single time. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! It’s my favorite part of what I get to do all day long. Your industry.
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 29, 2015
[Personalization] It’s Time to Kill Off Your Dreary Customer Reference Program
If they are really thinking it through, they ought to inquire whether you are a blood relative of the person on the phone. Gentle friends, we have spent a great deal of time over the years discussing the generally terrible way we approach almost everything to do with our customers. We just aren’t good at it. Many go north of $1-million.*.
MODERN B2B MARKETING | WEDNESDAY, JUNE 17, 2015
[Personalization] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
Not to mention personalizing the website. Buyers are spending most of their time on self-directed journeys, and they demand a personalized approach. Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Sounds amazing, right?!).
WRITING ON THE WEB | MONDAY, JULY 26, 2010
[Personalization] Blog Marketing: How Readers Find Your Business
Blog Content: Are you personal… or all business? What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.. “My clients aren’t surfing the Web reading blogs.. “Oh, that means I’ve got to write about my business every week?.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Personalization] 60 Marketing Acronyms Every Industry Pro Should Know
Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support.
HUBSPOT | THURSDAY, AUGUST 9, 2012
[Personalization] How to Create Marketing Emails Both Readers AND Inboxes Love
And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters. 2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. What an Inbox-Friendly Email Looks Like.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 14, 2013
[Personalization] [Video] Does Social Selling Really Work?
To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. As Tom says, "The social automation and personal attention allows us to reach more needs and solve more problems with fewer bodies and a higher ROI.". What's he doing? He participates in lots of group discussions.
HUBSPOT | SUNDAY, MAY 18, 2014
[Personalization] Content Curation, Content Cloning & More in HubSpot Content This Week
Content Mapping 101: The Template You Need to Personalize Your Marketing. Your content needs to be personalized in order to be successful. If there''s one thing that gets inbound marketers going, it''s talk about content creation. How much, how good, just. it''s all exciting stuff for us. How Much Content Is the Wrong Question. FAQs].
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Personalization] Lead Gen 101: How to Create an Intuitive Website Conversion Path
Be personalized. Your confirmation email should: Be personalized! If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. landing page - The page that advertises your offer and includes a form.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 18, 2013
[Personalization] Along for the Ride: Social Conversations on the Customer Journey
brand exists in the heart of the buyer, and the key to that heart is a personal connection. B2B marketers can get so caught up in the process of creating and sharing branded content to feed the social media machine that they sometimes forget about having real, spontaneous conversations with buyers.
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, JUNE 24, 2011
[Personalization] Number One in Social Business
and enterprise 2.0. He pointed out that insights need to be shared widely so that the right person — the one who can take action — sees the information in a close to real-time process he described as discover, filter, action and evaluate. At Enterprise 2.0 Start with business metrics (e.g., finding the right parts).
CONTENT MARKETING TODAY | WEDNESDAY, NOVEMBER 30, 2011
[Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
MARKETRI | TUESDAY, MAY 14, 2013
[Personalization] Why All Your Firm's Executives Need to be Media Trained
Perhaps you remember an interview where the person struggled to answer a question, or answered it badly – (Sarah Palin springs to mind.) Each person should make a list of his/her top feared questions, and prepare sample answers. Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?)
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Personalization] The Challenger Sale Vs. The Effortless Experience
In B2B, the decision maker who makes a purchase decision is rarely the same person who uses a solution day-in and day-out. The In other words, other than just making it easy, B2B support staff need to also teach end users new ways to use their solutions to make end users more personally effective. Why? Because Put simply, yes.
B2B IDEAS @ WORK | WEDNESDAY, JUNE 16, 2010
[Personalization] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
In the literal sense, you’ll want to make sure your mailers are addressed properly, and include as much personalization as possible. Aside from any level of personalization, which can only increase response, compelling copy begins with developing a unique selling proposition (USP) that speaks to your target audience. OK, do it.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 18, 2014
[Personalization] 4 Myths About B2B Marketing That Everyone Thinks are True
While this is true at some level (you are trying to have the company as a client, not necessarily a specific individual buyer or family like you would with a consumer product like headphones or instant soup), the bottom line is that there is a person or team behind the decision to sign a contract or not. B2B Marketing is Boring.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 14, 2013
[Personalization] Networking vs Prospecting: Making One Work For The Other
While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 7, 2014
[Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
Finding the right person is, according to Ricciardelli, an underrated function of the sales process. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, MAY 1, 2013
[Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! Groups, Groups, Groups!
BLOG MY CALLS | WEDNESDAY, MAY 8, 2013
[Personalization] SEO: A Google Authorship Conundrum
believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. The idea behind Google Authorship is really quite simple: Google wants to establish Author Rank for every person producing content on the web. These guys are truly marketing experts. Does it matter?
HUBSPOT | TUESDAY, AUGUST 20, 2013
[Personalization] What Is CRM? [FAQs]
But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Well, no.
NUSPARK | SATURDAY, APRIL 5, 2014
[Personalization] Website Call to Action; Alternatives to “Contact Us” for lead generation
But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.
B2BBLOGGERS | WEDNESDAY, AUGUST 29, 2012
[Personalization] 10 Questions Your Content Marketing Operations Must Answer
One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? Where does it all reside?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 27, 2014
[Personalization] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? It’s the result of great targeting, content, personalization, and timing. Tell us about their achievements to secure their own personal Markie statue! Go for it!
FEARLESS COMPETITOR | SUNDAY, MAY 6, 2012
[Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, DECEMBER 10, 2012
[Personalization] Why Emotional Intelligence Matters in Sales
What situations cause you to react or not act in a manner that serves you well personally and professionally? What's one thing a person could do differently today to increase their emotional intelligence -- and ultimately, their sales? If you're like most sellers, you've never heard about emotional intelligence. Colleen Stanley : Sure.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 10, 2010
[Personalization] Ten ideas for the beginning blogger
That’s doable, right? 4) In the long run, blogging can SAVE you time! My posts have become a personal reference library. I’ll bet not one day passes by when I don’t send somebody a link to an old post as a response to a question or to help them in some way. It’s not writing skill or time or ideas. Answer it.
ANNUITAS | WEDNESDAY, AUGUST 20, 2014
[Personalization] A Marketing Automation Evangelist and Change Management
However, that same person can bring in a respected outsider and the company is often very open to change. Take a look at some of the insightful answers Mathew shares and you’ll want to dig deeper into the aspect of change management as it relates to all we do in demand generation. What is your strategic focus? Why is this so critical today?
SALES PROSPECTING PERSPECTIVES | THURSDAY, DECEMBER 1, 2011
[Personalization] It's Holiday Time: Embrace and Plan For It In Your Teleprospecting
Tailor your emails, remember to say Happy Holidays and personalize your messaging. Be incented: Set personal goals for yourself. Don’t hang up the phone until you have talked to a human and are working your way to speaking with the best person. How will we ever overcome! Bah Humbug! WRONG. Be happy: Be relaxed and smile!
SAVVY B2B MARKETING | WEDNESDAY, JULY 28, 2010
[Personalization] Be the same as everyone else but different
showed him the door and contacted the next person on my list. You must be the same as everyone else, but different. Isn't that just the way it always is? And isn't that why the not so creative as well as the overly creative kids always ate their own lunch tables? Most people want difference. to a degree. Not an easy thing to do. Then what?
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 10, 2010
[Personalization] How to Think Through the B2B Marketing Registration Process
If you are connecting your offer to something like a newsletter or an email series, you also need to be explicit about what emails the person is signing up to receive. But, even though requiring registration is a completely valid approach, it doesn't mean that you should slap the piece behind any old form on your website and call it a day.
WINDMILL NETWORKING | FRIDAY, MARCH 2, 2012
[Personalization] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
Further, all of my level one students (those taking class one of three) have personal blogs as a requirement of the course. believe there is less emphasis on social for employment searches, career advancement, and personal branding than I would like to see in undergraduate courses. Social offers various ways to present material.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Personalization] 4 Ways to Differentiate Your Marketing Content
It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.
CRIMSON MARKETING | TUESDAY, OCTOBER 1, 2013
[Personalization] Successful Social-Mobile Campaigns in 5 Steps
” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. Smartphones are all around us. Any user is a potential customer, but how do you connect to them? 1. Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
ENGAGE | FRIDAY, SEPTEMBER 12, 2014
[Personalization] Four Keys to Pitch-Perfect PR Pitches
love when a PR person says that something might work, specifically, for one of our features or departments. will always respond to that person and explain why that pitch will or won’t work for us, at this particular time. Nothing makes an editor happier than receiving a terrific and timely PR pitch. Idea 1: Respect Our Time .
HUBSPOT | TUESDAY, JULY 5, 2011
[Personalization] Facebook Conversations Do NOT Lead to More Views [New Data]
For those who aren't familiar with it, EdgeRank is an algorithm that determines if an individual person sees a peice of content on Facebook in their newsfeed. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. But I was wrong. But all I found was a weak, negative correlation.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Personalization] How to Build a Great B2B Community on Facebook
You’re also competing with other brands, a person’s friends, family, network, etc. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. 51% more likely to make a purchase after they “liked” a brand on Facebook. Symantec. Neenah Paper. What makes these examples outstanding?
HUBSPOT | SUNDAY, APRIL 5, 2015
[Personalization] The 10 Weirdest Job Interview Questions on Glassdoor
Top-rated answer: " Yellow is a bright color that fills a person with happiness and joy.". 8) Bose : If you were asked to unload a 747 full of jelly beans, what would you do? This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Top-rated answer: "Zero. Planes fly, people don''t.".
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Personalization] The Art and Science of Driving Webinar Registration
You might try taking a more personal tone with your messaging in one message, but keep to a more formal tone with others. If a target spends all day trying to install X and then sees a webinar that says “How to Install X Three Times Faster,” that person is going to consider that event carefully. The Art of Promotional Content.
VERTICAL RESPONSE | MONDAY, MARCH 17, 2014
[Personalization] The Art of the PR Follow-Up
You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. Don’t take it personally. Again, don’t take it personally. Nothing.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Personalization] Go Beyond Blogging: How to Become a Great Storyteller
Then consult your buyer personas and focus on key personality traits to identify the type of tone and language that will be most effective at appealing to them. In developing a unique story, consider your buyer personas and focus on both personality and behavioral traits in order to develop a story that resonates. Well, no. question.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, DECEMBER 29, 2011
[Personalization] Shocking 2012 Sales Prediction
To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Personalization] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
However, marketers still need to be aware of the important algorithm changes so they can continue to optimize their content, like their blog , for these algorithms to drive traffic to their site. 6) Personalization. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here. 7) Content Curation. 13) UX.
WRITING ON THE WEB | THURSDAY, JUNE 17, 2010
[Personalization] Rant: The Problem with Formatting Sales Pages.
You may not have access to such help. So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s Email. Digg this!
HINGE MARKETING | MONDAY, DECEMBER 9, 2013
[Personalization] Top 5 CPA Marketing Myths
And when you ran out of personal contacts you head to the country club or join the Board of a local charity. Well times have changed and personal relationships are no longer the only game in town. This doesn’t mean that there is anything wrong with developing personal relationships or even that they cannot bring in new business.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Personalization] Twitter time-savers: Tweet success in just 20 minutes a day
And last week one person upped the game by asking, “But what if I only have 20 minutes a day?. personal choice. “How much time should I spend on Twitter? is a question I get asked repeatedly. OK, I accept the challenge! The 20-minute challenge for beginners. Critical mass means following at least 150 active tweeters.
TOM PISELLO | MONDAY, DECEMBER 6, 2010
[Personalization] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
Better content targeting and personalization is required for 2011 to end “carpet bombing B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. 5. The Death of a Salesman? Do White Papers Still Engage?
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Personalization] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
The personal incentive: a free MP3 music player just before the upcoming holiday season. Using that list, TriNet launched a combined direct mail and e-mail campaign driving the prospects to a personalize site ( www.mytrinet.com/prospectname ). also talk quite a bit about analyzing the value of inquiries vs the value of qualified leads.