Page 70 of 191 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Personalization] IF you haven’t THEN you should use IFTTT for social
    Have fun playing but I really made a personal mess of things the first time I implemented IFTTT and needed to spend the next day auditing my work after enabling a bazillion recipes over the course of one day. Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. Build a Twitter List from a specific #hashtag.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Personalization] Creating a Competitive Advantage with Data-Driven Marketing
    Now with the addition of data and personalization, they know much more about their targets and they can more precisely address them with digital and social. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. billion searches are performed on Google each day.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. Once again, think about your target market. If not, it doesn’t serve any purpose and merely dilutes your branding. Blogging
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    Each person has their own right pace. The process is as simple as going through the exercise of creating a persona, and reminding yourself of that person every time you write. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? Let's walk through them. Check out this post. These.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. We marketers love buzzwords and phrases.
  • VIEWPOINT  |  THURSDAY, AUGUST 1, 2013
    [Personalization] Good Reads for B2B Sales - Do You Have What It Takes to Succeed?
    The Helpful Sales Person. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Inside Sales Power Tip 125 – Grit. Via Score More Sales. Via Dealmaker 365. Via Inc.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Personalization] Good Reads for B2B Sales - Sales Intelligence with Google
    Using CRM intelligence about customers’ desires and needs, businesses should create personalized experiences and rewards that match their interests. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Personalization] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    Share remarkable content through personal accounts, too! Many people don't think of LinkedIn as a resource for content, but personal status updates give you the opportunity to share professional content. Encourage your colleagues to leverage their personal accounts to share your company's content, too. 5. Do something different.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Personalization] 10 Things You Need to Know about Content Marketing World 2012
    Amazing Keynotes – including an unforgettable presentation from Mitch Joel (often called Canada’s Seth Godin), Google’s Sam Sebastian , and our #1 rated speaker from last year, Marcus Sheridan.  If you’ve never seen Marcus in person, here is your chance.  (PS – We have a couple more keynote surprises on the way.).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Personalization] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives.
  • BIZNOLOGY  |  MONDAY, OCTOBER 26, 2015
    [Personalization] 3 priorities and 25 challenges for CMO’s
    Only 16% use web personalization frequently today, while 50% plan to do so (Deloitte and ExactTarget). CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). GREATER TOP-LINE GROWTH. CUSTOMER FOCUS.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Personalization] Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature
    Since the content for Moments is handpicked by the small editorial team and isn't personalized to your individual interests, it's especially helpful for Twitter newbies, casual users, and the less tech-savvy folks among us. Tweets, by nature, have very short lifespans. That's a lot of content you never get to see. Let's dig in. The goal?
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Personalization] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Key capabilities include: Predictive Scoring – Personalized models look at historical CRM data and Infer’s vast library of external signals to identify which prospects are the best fit for a company’s product. Press Release:  New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Personalization] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. How best to overcome the limitations of person-to-person training? To say that Brad Geddes is a Visible Expert is an understatement.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 9, 2014
    [Personalization] Not Your Average Content Marketing Blog Post [Hint: Crossword Puzzle]
    All right, so here’s the thing: In the B2B world, we can’t exactly write about 16 pets that are so fat they’re going to bootcamp or what your preferred sandwich says about your personality type. I’ll never forget the morning I came into the office and announced that, according to BuzzFeed, I was supposed to be living in Paris. million.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Personalization] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Don’t make assumptions about the person you're emailing. Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online. At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. Don’t over-think this one.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Personalization] 10 Reasons why you should have an active business blog
    Your blog can help bolster the online reputation of your business by establishing you as an authority and showing that your company is real, and even has a personality through your writing style and content choices. Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Conclusion.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes
    Note that you have to replace username with your personal username.). TigerText is a free app that lets you recall your text message at any time -- even after the person has read it. From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well. This is the worst.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Personalization] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    Send a personalized invite to five people to join you, none of whom have met prior to the outing, and make it clear that the purpose of the evening is to have fun and meet new people. Ask a friend who the most interesting person they know is and go meet them. and my life. The lesson? To combat this, try playing Eventbrite Roulette.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. Is your firm's website overdue for a redesign? Check References.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Personalization] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer. Because WeWork is truly something you need to experience in person, we’ve seen a lot of success with video to convey our brand and message within Facebook.”. don’t] love our content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Personalization] Change or Die | Fast Company
    But severe heart disease is among the most serious of personal crises, and it doesnt motivate -- at least not nearly enough. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Ideas.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 6 Considerations When Using Facebook Groups in Healthcare
    Must use a personal profile.  An employee must be willing to use their personal Facebook profile to create the group. Clients often ask us about Facebook groups and whether or not they should utilize them. While there are circumstances where groups can be beneficial, there are also some concerns (especially for Healthcare systems).
  • SALES ENGINE  |  FRIDAY, SEPTEMBER 25, 2015
    [Personalization] Congratulations on your deal!  Didn’t you tell me you were going to close that months ago?
    In fact, the entire sales and marketing process needs to be reworked on agile principles to be able to capitalize on the one-to-one conversations (digitally AND personally) needed to work prospects through the funnel. In fact, the last few deals that we’ve won have varied from a one-month close to over 13 months. They reduce the scope.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Below is my personal favorite of band member Pete Wentz catapulting into the crowd. Personally, I think Bacardi mixes well with Vine. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Personalization] The Paradox of Choice – Barry Schwartz TED video
    In his 2004 book  The Paradox of Choice  , Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever before — are now witnessing a near-epidemic of depression?  Buffer. ” Less is more.
  • WRITTENT  |  SUNDAY, APRIL 27, 2014
    [Personalization] 25 + Writing Tools a Freelance Writer Can’t Live Without
    It can also be hard to distinguish between work time and personal time, which can cut into your earnings. Personal Online Diary. personal journal is an excellent way to quickly record thoughts, ideas, and bits of information, making it useful to the freelance writer. No 9-5, no daily commute, and no pittance of a salary.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we've witnessed LinkedIn's launch of more robust content targeting tools; Google's pushes to reward high quality content and penalize low-quality , spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. Well, here's one more for ya!
  • SNAPAPP  |  FRIDAY, FEBRUARY 19, 2016
    [Personalization] Customer Advocacy: How to Create Campaigns That Create Community
    Handing out selfie sticks and taking the first picture during a private talk for food banks with 30 members in attendance, Blackbaud led by example by connecting on a more person-to-person level. Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. So what’s a marketer to do? Intrigued?
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Personalization] 5 Amazing B2B Examples of Interactive Content
    When planning and creating your content, always look to infuse as much personality into the style and narrative as possible, but also look to use newer, alternative formats. In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. Salads aren’t bringing it hard enough.” Optum. The Mosaic Company.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Personalization] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    The person with the best ideas wins a Groupon for a booze cruise; the person with the worst ideas has to wear a bear suit and ask our VP of finance to approve us expensing a booze cruise. This month, I’m going to get my Tony Robbins on and talk about story inspiration. Because there are invisible forces motivating all of us.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Quiz Mania: Why We Love Taking and Sharing Quizzes
    They are rarely founded upon anything scientific, but they are a fun and easy way to get just a little more insight to someone’s personality. These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said. People Brief History.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Personalization] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    As a person who makes a living off of people reading, clicking, and sharing content, I was initially terrified. In an email exchange, Chartbeat defined engagement as "the amount of time, measured in seconds, that a person is actively interacting with their browser. so I guess I better make it quick. We have different business models.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Personalization] Write with this Easy Expert Ebook Outline
    This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen. So let’s get busy. Ask ‘ what if?’
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 3, 2013
    [Personalization] Ignite innovation? Lower costs? Turn to the crowds.
    Data forms are broken up into snips that are sent out so that no single person can see data from the same form — information is transmitted out of context. To learn more about this development, I attended a crowdsourcing conference and learned from experts from GE, Microsoft, eBay, NASA and other leading companies. accuracy. by Mark W.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Personalization] Ranking Our Top 10 Blogs from the Summer
    Best Practices for Creating a Personality Test.  .  . It walked through what makes up a personality test, what information marketers can use personality tests to gather, and a checklist that we walk through every time we make a personality test of our own. 1.)   Why You Don’t Need a Pokémon GO Strategy.  .  .
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Personalization] How the Internet of Things Is Changing Marketing Attribution
    Those demands come in the form of continued personalization. If you run a retail store, your company needs to leverage IoT data to build personalization into the brick-and-mortar experience. Marketing data paints a picture. The more data you have, the better the picture. That scenario does play out, at least in theory. Marketing ROI
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Personalization] 10 Very Smart People Weigh In on How to Rethink Marketing
    Personalizing and optimizing the steps in a customer’s journey – this could mean the need for higher velocity communication and diverse types of content. If I had a son or daughter who told me they wanted to be in marketing, I’d advise thusly: If you aren’t a person comfortable dealing with constant change, don’t.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Personalization] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] Is Social Media Going to Kill Email?
    And this effect will be further amplified as mobile usage increases, both business and personal. 5. It is much more effective to reach out to an individual with customized, personalized and well-timed content. It has never been as easy to share information online and to connect with like-minded individuals as it is today.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Personalization] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Embracing new technology and constantly looking for it’s practical applications opens up new skills, new relationships, and new possibilities personally and professionally. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. So what? For a $10 investment. Over 4.9
  • SNAPAPP  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] 3 Advanced Tactics for Better Buyer Personas
    Do they go online, or do they prefer to learn in-person or by reading newspapers and magazines? As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 16, 2014
    [Personalization] 2014: The Year of the Cheer
    In a post last month, I addressed my student’s lack of ambition when it comes to personal branding and networking via social media. You never know how your life experiences, education, and counsel can help a young person and change a life. By Jessica Rogers, {grow} Contributing Columnist. He taught by example. He taught by example.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Personalization] Unconventional ways to find link building opportunities
    This is something that you should do regardless of if you are looking for link building prospects or not, as it promotes engagement on your guest post which increases the value of that post and gives you a chance to connect with your audience on a personal level. (Photo credit: Wikipedia). Respond to Comments. Social Media Interaction.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Personalization] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Personalization] MakesBridge Offers Powerful Features to Small Business Marketers
    In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Personalization] 27 (of the) Best Social PR Guides and Tips of 2014
    In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Read it again.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Personalization] Shareaholic Becomes a (Top Notch) Content Curator
    Personal Finance. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Who is Shareaholic? Check it out !
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Photo Source.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 29, 2015
    [Personalization] Do Your Personas Need a Makeover?
    Even if you, personally, know your buyers, can you say the same of every team member who could benefit from that knowledge? Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s going to take some work.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Personalization] Finally, Facebook Makes It Easy to Run Contests
    The other big change they made note of is that businesses may not run any of these contests or promotions on personal Timelines. Anyone else feel like Facebook''s rolling out updates faster than the speed of light? and then Facebook went ahead and rolled out another update yesterday. The latest one is only a minor one, so don''t fret.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Personalization] Reading between the lines of the latest Facebook usage data
    The primary revenue model for a social media company is to 1) collect personal information that can be turned into targeted ads and 2) increase time spent on a site so more ads can be viewed. I LOVE getting new reports from the Pew Research Center’s Internet Project. The primary reason I value this research is because you can BELIEVE it.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] In Content Marketing, every word matters. Thus Buyer Personas matter!
    Adele reached out to me and invited me to be the first person to take the Buyer Persona Master Class. In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Surveys are not buyer personas. Thanks so much, Adele.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Personalization] The seven traits of an effective digital enterprise
    bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. I really enjoy the free content provided by McKinsey & Company’s Insights. Be unreasonably aspirational. Acquire new capabilities. Hire them anyway.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] How We Increased Pipeline 504%
    Instead of blasting content across all channels to any and everyone, and then following up with each person who interacts, we now put more energy and resources into pursuing contacts at companies that we know are more likely to close. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Personalization] B2B Marketers: Have You Localized Your Content Plan?
    Implication: Transfer your webcast content to print and in-person events in other countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] 6 Good Reasons to Upgrade to HootSuite Pro
    For many professional social media users, social media dashboards are a personal matter. Six good reasons to upgrade to HootSuite Pro. At $9.99 a month and a risk-free 30-day trial, what have you got to lose? In fact, more people use HootSuite to tweet from than tweeting directly from Twitter.com! You Can Manage Unlimited Social Profiles.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 9 Companies With Truly Inspiring Mission Statements
    Speaking of quirky, this mission statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutionary," "socially-conscious." In one sentence, they take us back to the root of why they were founded while also revealing their vision for a better future. Where does customer loyalty come from? Honest.
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Personalization] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    You may find that a single person can take on multiple roles—managing copywriting and execution for email campaigns, for example. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen. Not necessarily. Content Strategy
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Personalization] What Kind of Print Collateral Does My Staffing Firm Need?
    In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales sheet, folder –anything that would help the person you were able to meet with (or not) know not only that you stopped by, but to remember what you do.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] Customers Want Your Sales Efforts to Go Digital
    As a sales person you have to adapt or die to the changing environment ahead of you. Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Personalization] How Can My Company Gain More Social Media Followers?
    From here, they can share the pages on their personal profiles and also interact with content on these pages to help increase the reach. A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. Start with your team.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Personalization] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    We have in-person CMO roundtables, virtual roundtables and twice-a-year CMO Innovation and Inspiration Summits; all member-centric initiatives that encourage interactive, behind closed doors, open conversations, problem solving, and feedback for new programs for CMO Club members. The root of all good marketing begins with the customer.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Facebook.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2010
    [Personalization] Social Media Usage in Content Marketing Jumps 500% in Two Years
    In-Person Events. As a follow up to our 2010 Junta42 Content Marketing Study , we've been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in Content Distribution. Social Media (i.e., Digital Magazines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Personalization] Following your passion – Easier said than done
    The challenge is to bring alignment that satisfies all elements of your person. I’ve found myself chasing mental “passion” only to drain all energy from my physical body and vice versa. A guest post from {grow} community member Jeremy Floyd. ” I get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.”
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Personalization] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    If you're overwhelmed by the amount of email in your inbox but dread the thought of clearing it out, and you're a competitive person, The Email Game might be right up your alley. Most people have a love-hate relationship with their email inbox. On the other hand, though, email can be overwhelming -- especially if you lose control.
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Personalization] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    Capturing your prospect’s information so you can tailor a personalized connection. Nurturing those relationships – courting, wooing, going out for meals, hanging out, texting … whatever you do, this is all about getting to know the person and beginning to make it personal. It’s wedding season. Me, too. And you are there.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 21, 2014
    [Personalization] Make It Happen-Now!
    Several weeks ago I wrote a blog about “Life Enrichment: a mantra “, I wrote it regarding a more personal approach to building a better life, I had a lot of reaction to that blog, but several people asked me about writing a blog based upon a more professional perspective vs a personal view. Make It Happen-Now ! Make it Happen-Now!
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [Personalization] Networking 101: Schmooze or Lose
    The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. speak from personal experience. This is a quiz. If you chose (a), (b) or (c), you’re dreaming. You have only one objective: to get to know one another. Period. You’ll never do business if you don’t like each other. Relax.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Personalization] Creating an Engaging Brand Story
    Whatever personality makes sense for your brand, make sure your voice consistently conveys that personality in your story and in your marketing. We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story.
  • THE ROI GUY  |  FRIDAY, MAY 25, 2012
    [Personalization] Gartner reports that CFOs are “large and in charge” of technology decision making
    Bottom-line impact Value-based tools can be used to directly engage CFOs, who currently prefer to independently leverage on-line content vs. in-person sales engagements, as well as arming sales with the provocative content needed to successfully get the CFO meeting. Our advice: to engage CFOs sales and marketing needs to clearly quantify: 1.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Well yes, but not necessarily every day.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Personalization] How For-Profits Look to Non-Profits for Marketing Inspiration
    Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Appealing to Consumers’ Humanity.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Personalization] Conversations Matter
    They jumped into the personal computing market early and with decent products and then something happened. I’m not sure what, but it seems as if they went into the kitchen for a long time and came out dressed as Miss Havisham and it all went to hell. Oh dear, poor Radio Shack has bought the farm. That’s the promotion bit of things.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Personalization] 5 Common Content Syndication Mistakes
    Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Excessive Use of Filters. Most marketers over-filter.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Personalization] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
    For the uninitiated, the Klout platform provides users with a meta score of their social media presence, analyzing a person’s ability to engage communities across multiple channels. What’s your Klout score? Whether you know it or not, you have one. One of the great things about Carr and Brock’s Klout Matters is its accessibility. degrees.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Personalization] Increase Conversions with Countdown Ads
    When a hard deadline is involved, it better motivates the person to convert. During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Personalization] The 2011 #Nifty50 Top Twitter Men Reprise
    His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. But, by no means, is this list complete. Adam L.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Amplify Your Business with Social Media Giveaways
    No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. When Esurance hosted a social media giveaway around the Super Bowl, the company promised to give over a $1 million to one lucky person who tweeted “#EsuranceSave30.” Relevance is more than just contests. Marketing
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Personalization] Using Technology to Write about Technology
    Big names were interested, but I kept coming back to one thing: I’m not a patient person. To make that happen, you need to hire professionals: a cover designer, an editor, a production person, and a proofreader. I’ll also build the site www.theageoftheplatform.com (not yet up and running) and spend money on public relations.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Personalization] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    He presented “How to Build a Great Personal Brand&#  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Personalization] Why sales isn’t off the hook for generating referral leads
    Type of Person: What are the personality traits of your ideal customer? Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. It’s not.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Personalization] For What Do You Stand?
    He presented “How to Create an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. BtoB Lead Generation | Core Values. Are people advocates for your business? Do they see the human face of your people? What do you stand for? Trust is the #1 asset of any business.
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Personalization] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? Let’s take a look: Drive pipeline growth with data: Getting a handle on your data is the secret to unlocking the full power of your posts.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Personalization] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    2016 is the age of the customer, as the market moves at a speed not yet seen before, driven by customers’ high expectations for personalization of their journey. By putting together a cross-functional team of champions, each person will be able to promote and indirectly support the online community. Get Executive Buy-In Early On.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Personalization] The hurdles to truly “social” video experiences
    Each new contribution we make has the potential to extend the life of the content, add to it, personalize it, or even transform it into something new. Each new contribution we make has the potential to extend the life of the content, add to it, personalize it, or even transform it into something new. My first reaction was “huh?”
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Personalization] 9 Actions Content Marketers Need to Do Right Now
    Want to hear and learn more from Joe Pulizzi in person? As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech, and run out. hope this list is helpful. 1. Are you actually telling a different story? Is it truly valuable?
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Personalization] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    They're used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Beyond Deliverability.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Personalization] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. How do you stand out from the crowd? Give Free Stuff.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Personalization] A Basic Guide To Fair Use Of Trademarks
    However, the comparisons must not be false or misleading, or the person making the false or misleading comparison may be subject to a false advertising claim. Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Social Media
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Personalization] 6Sense Finds B2B Prospects Using Web Site Activities
    Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Formal release was in May 2014.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    They’ll share their personal stories and advice on how to reach your full potential. Time: Friday, Oct 7, 10:00 AM – 11:30 AM. I’m personally really excited for this session. Author: Elaine Ip So much to do, so little time. Whether you have a full-pass to the conference or not, there are plenty of things to do and see.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Personalization] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Often one person or a few are given organizational authority to make a subjective judgment as to who/what will be invited to write, be profiled or endorse something. continue to muse on how the primarily personal use and/or B2C social media platforms such as Facebook (Like us!) resolving one-off customer service concerns and so on.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. You''re not a subject-matter expert, so your credibility can''t come from personal experience. The first step is getting a pulse on the subject you''re covering.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Personalization] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    Slideshare has an app for showcasing presentations on a personal profile; I predict it’s coming to business profiles as well very soon. by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing  professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing.
  • CAPTORA  |  THURSDAY, NOVEMBER 12, 2015
    [Personalization] 3 Reasons Today’s CMO Is a ‘Growth Mixologist’
    Anyone can make a cocktail by following standard recipes, but it takes a person who knows his inventory and opportunities to be a successful growth mixologist. CMOs today must constantly evolve their digital marketing strategies to optimize their company’s growth. Sounds an awful lot like another creative profession: mixology.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Personalization] The Sales Game Has Changed: Here's How to Adapt
    Video content can feel more personal than written content, and it helps sales organizations tremendously as a follow-up content asset. Should that remote, outside sales person be replaced with a local, inside salesperson? Should that person simply work from their home office, or is that person relocated? The result?
<< 1 2 ... 68 69 70 71 72 ... 190 191 >>