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  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Personalization] Five Common Hospital Social Media Mistakes
    This is an easy mistake to make due to the regulations and guidelines health systems must follow; however, there is still room for creativity and connecting with the audience on a more personal level. When it comes to social media, I think we can all agree on one thing – it’s constantly changing and evolving. What is the target market?
  • PWB MARKETING BLOG  |  THURSDAY, JULY 7, 2011
    [Personalization] First Impression of Google+ for Businesses
    Google is currently deactivating any personal accounts created that are being used to promote a business. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. You can sign up here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Social selling, social business, social employees and other hype
    Research showed their competitors were dramatically increasing their spending on personal selling and it was working. It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! Crash and burn.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Personalization] How One Young Professional Deals With Ageism
    We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her. Like, do you find if the person you''re speaking with is a little more. Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop. Jessica: Sure. harsh.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Personalization] 10 Top Insights On B2B Marketing From 2013
    Bonus: A Day In The Life Of A Social Sales Person. Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media.
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.
  • PUZZLE MARKETER  |  SATURDAY, MARCH 24, 2012
    [Personalization] Positively Influencing Email Open Rates
    ” Most likely the person ‘found’ it or grabbed it from a transaction in their system. If you ask the person permission outright or allow them to subscribe themselves on your site, your contacts will me much more engaged in the future. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Personalization] Instagram, Barbershops, and the Power of Continuous Marketing
    Have a conversation with them – an authentic, personal, continuous conversation. Step 3: Send a personalized welcome email. Author: DJ Waldow It was Saturday and I needed a haircut. Badly. I’m one of those people who doesn’t schedule an appointment to get my haircut. My process went something like this: Ask my friends on Facebook.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Personalization] How to Quell a Social Media Nightmare
    Imagine you are the person who tweeted a pornographic photo from the US Airways Twitter account and didn''t notice for an entire hour. With big slip-ups, delete the offending post and consult with the person who handles PR at your company or your boss to see what next steps should be taken. A sinking feeling in your gut. Quickly.).
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Personalization] Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
    Unique marketing tactics she used including Tinder, Craigslist, and in-person events. In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. She knew nothing about publishing or marketing a book. All she knew was she had to do something different.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] Content And Technology Will Define The Future of Marketing
    So imagine if just 10% of that group – and personally I think that’s conservative – were motivated to share SAP content with their social networks each week. In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. Tell me about yourself.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Personalization] 15 Habits of Highly Effective Content Marketers
    If I hadn't heard that person ask me, 'How do you adjust video quality?' What connections can you draw between these personal interests and your business or your audience? The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Here's what they said. 1) Constantly network.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Personalization] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Sherice Jacob provides an “‘email marketing campaign checklist’ of how to not only launch a profitable mailing list, but keep subscribers hungry for more,” from creating your signup form and determining the optimal placement for it on your website to personalizing email subject lines and continually testing. Adam T.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Personalization] “Free” is NOT a Viable Business Model for Marketing Made Simple TV
    So when a person reached out to Jeff to do interviews of CEOs on short notice for #advertisingweek, I told her there was a price attached. Marketing Made Simple TV, the wildly popular and syndicated show created by Jeff Ogden , is no longer free, except for syndication sites and viewers. “That was not your business model last time.”
  • WRITESPARK  |  TUESDAY, JUNE 11, 2013
    [Personalization] Packaging Case Studies to Increase Their Promotional Value
    case study book can justify registration from prospects before the download and can serve as a "leave behind" printed document for your salespeople when they meet customers in person. Go to the website of many technology companies and find the link for case studies. What a lost promotional opportunity!
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Personalization] Facebook Works for B2B Too
    But at the end of the day, what really matters is having a social presence, showing your personality, humanizing your business, and having a little fun in the process of course. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 13, 2015
    [Personalization] 8 Easy ideas to make your presentation memorable
    When you are funny, every person in the room is suddenly paying attention. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. That’s a difficult feat, even for the best presenters. typical keynote speech is 45 minutes long. Information needs to be Acquired. 2. Make sense?
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Personalization] Sales Success - The Perfect Formula from Jonathan Farrington
    This is such an error because they’re two completely different positions. I don’t blame the person wholly; these companies assume if you know how to sell then you know how to manage. Jonathan is Senior Partner for Jonathan Farrington Associates and CEO of Top Sales World, based in Paris and London. So a lot going on! It just won’t happen.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Personalization] Social business, the forest and the garden: Your intranet is not the Internet
    Even if you are a “one in a million” kind of person, in Facebook there are 1,000 people just like you, and that is a crowd. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, However, often the results observed inside the firewall were disappointing. On the contrary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Is it time for an anonymity movement to challenge Facebook?
    think that we could see a backlash and a strong return to anonymity on the web because people love sharing their real lives, real stories, real fun, real everything without wondering about personal branding, or — wondering who is watching. Following your Facebook feed can become a part-time job! Facebook uniquity. Big Brother?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 25, 2015
    [Personalization] Four apps to boost the speed and strength of your startup
    However, creating an HR department or even dedicating a single person to the task adds to the overhead and that’s like Kryptonite to a small business or startup, if I can return to my Superman analogy for a moment. “Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”. Scheduling.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Facebook – This is where you can show more personality than just about any other social media network. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding “Ready, Fire, Aim”. You Do Have Content, Right? First things first. Think about fishing.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” Basically, it lets you use statistical rules to talk “personally” to many people at once. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitter Tips for Newbies. ” WTF?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Personalization] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Of course, don’t forget to add your own personal touch or flair. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Visual Content Mistakes People Make on Social. Over to You.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Personalization] 25 Awesome Twitter Tips
    Encourage employees to Tweet: Strengthen the power of your Twitter account by encouraging employees to share news about the company from their personal Twitter accounts as well. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. CONTENT.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Personalization] Periscope Up: Is Live Interactive TV (Finally) Here?
    What’s more, they’ll change the level of interactivity and connectedness between broadcaster and viewer, allowing for real-time, personal exchange of information shared massively. Celebrities can create personal TV channels and schedule regular AMA broadcasts with fans. It’s a disjointed and frustrating experience.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] B-to-B Marketers: What Are You Doing to Retain Customers?
    Treat your customer as a person. Depending on what industry you’re in, the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than to keep an existing one. So why don’t we spend more time nurturing the ones we have? We’re all guilty of taking customers for granted sometimes.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Personalization] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Ekaterina: What I found quite interesting is that Zuckerberg embraces the purpose he personally serves in this world, and for him, it’s to connect the world. Did he make personal mistakes? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. The reason why your business exists, is two-fold.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Personalization] What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
    Personally, I think maintaining a conscientious approach to guest blogging -- the stuff we''re outlining here -- won''t get you dinged by Google''s algorithm. Take into consideration what value you get from a guest post through the author (reach, personal brand, etc.) Cutts'' position? Alas, that’s not the world in which we live.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Personalization] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# If you’re curious, here are some sample Power Tweets curated personally by the co-founder of Twylah, Eric Kim! 3) The SEO benefits of Twylah are real. Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is my twylah account?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Personalization] Do You Treat Your Sales Teams Like The Hunger Games?
    Just like in the Hunger Games, only one person can win. Hopefully you have a connection that also knows your decision maker on a personal level since we know that these types of connections are very important and helpful. The Hunger Games is the #1 movie in US box offices with $155 Million dollars. The Hunger Games in Sales. Redux.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Email: Retention Strategies in an Acquisition World
    But it takes you two minutes to personalize. And if you personalize something as simple as a LinkedIn request, then yes, I’m more likely to say “Yes, I’ll do that.”. SHERRY : So it’s not that hard to personalize. To begin with, if you buy a list, then you can show the person’s name. That kind of thing?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 30, 2013
    [Personalization] 7 Tips for Using Buyer Personas in Lead Nurturing
    Put the person back into persona. Now you’ve got a campaign that really makes business personal. Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? Who are they?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Personalization] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    14: Include a link to your sign up form in your personal email signature. The beauty of these cards is that the person’s name, Twitter handle and email address is automatically filled in for them. A healthy email list is vital to any business. Here are 15 tips to help you clean, maintain and grow your email list. Too many emails?
  • MARKETING ACTION  |  TUESDAY, MAY 7, 2013
    [Personalization] Ten Ways to Lose a Lead
    salesperson leaves without briefing the person who inherited the account. Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Does it really mean anything when Jane Doe looks at your pricing page? Thought not. Let your own churn play out.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] A Simple Breakdown of All Your Facebook Advertising Options
    These days, marketers expect options, personalization , and ROI. Promoting a post that's already on your page can help you get more visibility for a specific offer, event, image, or announcement -- it sends the person back to the offer on your Facebook page, and helps increase engagement on these posts. Great! Right? Optimization.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Personalization] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    When you do this, notifications are sent to let the other person know you''ve repinned something of theirs. Same thing with anything you like: Pressing that "heart" button on a pin will send a notification to that person that you liked their pin. 4) Will people actually use Pinterest in the long run or is it just a fad? Which ones?
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Personalization] How to Grow Your Email Contacts Organically
    If you’ve had in-person conversations with these individuals, this gives you a unique opportunity to send them personalized emails afterwards and continue to foster these relationships. The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. Stop purchasing email lists. Website.
  • HUBSPOT  |  SATURDAY, JUNE 30, 2012
    [Personalization] Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
    With the previous LinkedIn-Twitter partnernship, any post that was uploaded to LinkedIn (whether on your personal profile or company page) automatically hyperlinked Twitter handles and hashtags. How Does This Affect Your LinkedIn-Twitter Posting? Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] 9 Email Marketing Best Practices to Generate More Leads
    The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers. This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] Tips on Making Your Emails More Effective
    Here are three tips for us to consider: Inject your personality into every email - show customers the real you; maybe even crack a joke! I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. He calls his writing style “infotainment.”
  • HUBSPOT  |  FRIDAY, OCTOBER 18, 2013
    [Personalization] Why Your PR Isn't Working (and How to Fix It)
    asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk. Let''s face it, painting the conference room is not "news," nor is "new person hired for second eastern region assistant sales position." Write a press release. Hired a new executive? Be remarkable.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Personalization] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    Not a yoga person? This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. For example, starting a project at 7 p.m.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Personalization] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks.  Real-Time Marketing in the Dark. The Theory. Real-Time Humor FTW. Totaled it.” million.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 15, 2010
    [Personalization] Unyielding Search is Key to Creative Process
    We had met for lunch on a summer Friday afternoon to chat with Tim Leake , a Creative Director for Saatchi & Saatchi about the role of creativity in his personal and professional lives. According to Tim, “Sure, there’s a degree of talent involved in being a creative person. New York City – Soho. Creative Process is a Process.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Personalization] 7 Strategies to Generate Better Accounting Leads
    This professional is a go-to person on an important topic. The presence of that person in your firm will not only raise the profile of the firm in the marketplace, it will also improve the reputation of the whole firm. Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. But beware.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Personalization] Quick Summaries of 5 Marketing Books You Should've Already Read [SlideShare]
    All of Godin’s principles about how to turn strangers into loyal customers still hold true today, and our industry still struggles to serve consumers with marketing that’s anticipated , personalized , and relevant. 2) Ctrl Alt Delete by Mitch Joel. but it just isn''t happening. Permission Marketing is a must-read. Yes, you do.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Personalization] Why I Hate Tuesdays
    With a modern marketing automation system , emails become individual, targeted, personalized, and send only when they make sense in context. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. It’s crazy.
  • WRITTENT  |  MONDAY, MAY 6, 2013
    [Personalization] 8 Compelling Reasons to Use Google Authorship
    Ghostwriters Without an Established Personal Brand. Google Authorship is Positive Personal Branding. As writers work to establish personal brands and credibility in their niche, Authorship can lend an air of credibility that pages of simple search results can’t. Here are 8 ways it will benefit your brand today: 1.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Personalization] Ask Customers What They Want to Say, Not What You Want to Hear
    The Insight for sales was to hang on to nice people and the action item for marketing was to remember to ask if the relationship with the sales person was a factor. Here’s a riddle: what smells a bit like a barnyard and gobbles? We marketers love to gobble data. We’re really not all that picky. And don’t get us started on overlays.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Tanya similarly sees the two as an extension of one another. “I’ve always been averse to direct marketing. I don’t like being pitched to, and I don’t like pitching anything to anyone,” she shares, “If a person isn’t ready for a purchase, why shove aggressive copy down their throat?”. Digital Marketer Turned Community Manager. What a job!
  • SAZBEAN  |  THURSDAY, MAY 19, 2011
    [Personalization] Building an Ecosystem, Not just a Network of Networks
    Obviously this requires doing some work to connect with people both offline and online, as well as finding out all the different places where you’re connected to a specific person (good social CRM helps!). If you think about it, as business owners, we’re creating a network of networks. Why an Ecosystem? Ecosystem in Business.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Personalization] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    If a person at a party brings up a business conversation, or a person in a business meeting tells a party story, the audience is as much influenced by the out-of-context feeling, based on the medium, as they are by the content itself. Today's world of social media needs to be viewed in a similar light. It is the same in social media.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Personalization] 17 Smart Ways B2B Marketers Can Use Pinterest
    Whenever you promote another person or company, there’s a good chance they’ll mention you in their social media updates. Even if you’re at a super-conservative firm, there are tasteful, professional ways to show your personality on social media. Pinterest is far more than a digital scrapbooking site. In other words: Be flexible.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Personalization] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    Include interviews with more than one person, and indicate where these experts tend to agree and disagree.  Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Personalization] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Eloquestions. (A)  Retargeting key. Eloquestions.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] 3 Top Topics from Topliners
    Do It: Using the Eloqua Cookie to Personalize Your Website – This technical article explains how to tap into the Eloqua tracking cookie to pull in contact data and use it to pre-populate your website forms or add personalization to your web pages. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Q&A with Ann Handley: Because Every Marketer Writes!
    OMC: While more organizations now employ a content manager or director (Your content extraordinaire), a person organically more comfortable with writing, how do you advise the content leader to champion a more writing-oriented company culture, so that, “Everybody [on the team] Writes”? We’d love for you to join us, too.
  • SYNECORE  |  THURSDAY, FEBRUARY 21, 2013
    [Personalization] Not All Responsive Web Design is Created Equal
    Your website is not being accessed by a mobile device, it’s being accessed by a person holding a mobile device – and that person is there for a reason. I see far too many web designers creating über trendy websites that just don’t translate well on mobile devices. Usability Trumps All. Why do they call it that? Where do I click?”
  • B2BBLOGGERS  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] How To Market Internet Videos On Social Media Platforms
    Build relationships through personalized @’s and Direct Messages to your Followers, become a Follower of interest in their Twitter feed and maybe even make the occasional thought provoking ReTweet of their work for good measure. The most powerful place on the web to market an Internet video is on social media platforms. YouTube. Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
    The first holds that the different sets of digital literacy skills actually represent different learning styles (in terms of Dunn & Dunn, 1993 ), intelligences (in the sense coined by Gardner ( 1993a ), or personality types ( Briggs & Myers, 1987 ; Cattel et al., Yoram Eshet-Alkalai [ yorames@openu.ac.il ]. Abstract. Introduction.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] How to Choose the Right Domain Name and Extension for Your Website
    In this world of information overload and personal obsessions, there could even be enough to justify a kielbasa.org site -- recipes, history, regional variations, etc. This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Personalization] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Encourage your employees to build a voice in your community, and to develop their thought leadership to build their personal brand. Author: Corinne Sklar So you  have your database segmented by persona, and you’re running email campaigns. Good work! Have you armed employees to get intimate with customers ? The Changing Role of the Marketer.
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Personalization] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    Next, start a personal board with pins of others’ marketing that inspire you.  by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ?  Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1.  Advertising and infographics rule the b2b marketing pins. Fly fishing.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Personalization] A Few Quick SEO Wins Your Google+ Page Needs
    If you haven''t, you''ll see this "Link website" button: Google gives you simple instructions on how to do this, and even provides an easy way to send this to the person that manages your website: The SEO Benefit. This post originally appeared on the Customer section of Inbound Hub. First, let''s start off with some good news.
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] Doing Business on Pinterest
    It’s an image-based site, one that allows a user to create a sort of online cork board where they pin their favorite pictures, easily accessed by their own personal network of friends and family. As anyone who has invested in Myspace knows, the social media game has no safe bets. Except maybe Myspace. You can probably count them out.
  • ANNUITAS  |  THURSDAY, MAY 15, 2014
    [Personalization] Transforming Your Demand Generation is More Than Improving Skills
    Managing people through this change process, reassuring and enabling them to work through the impact of change organizationally and personally, is key to success.  There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up.  So what is a CMO to do? 
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Personalization] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    As I wish you luck on your simple brand audit, wish me luck as well because ironically enough as I submit this blog post, I am going on a date with the same person who asked me the question about my brand. Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. Simple Brand Audit. What Do People Think.
  • WRITTENT  |  MONDAY, OCTOBER 6, 2014
    [Personalization] 4 Must-Know Writing Tips You Aren’t Using
    If you’re a typically timid person, then this mistake will be harder to pick up for you (particularly if you’ve wrote before for print publications that demanded more objective, “crowd-pleasing” writing with no real voice).  I get it. No, really. I do. But there are none to be found … or so you think. There is always room for improvement.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Personalization] 6 Easy Ways to Keep Track of Your Competitors
    If they have a physical location or a storefront, go check it out in person. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. How does it compare to yours? How are they priced vs. your company?
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 13, 2013
    [Personalization] 3 Non-Email Ways to Nurture a Lead
    When a lead enters your email marketing platform, a sales rep--or even the the corporate Twitter account--needs to follow that person. Lead nurturing has traditionally been about email marketing. Even so-called marketing automation platforms are really just fancy email marketing platforms. They''re automated email tools. That''s it.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 21, 2011
    [Personalization] Buyer Behavior Dooms HP in Tablet Market
      It became the everyday device that cross the boundaries of personal and business use.  Image by HP PSG APJ via Flickr. The sudden news of Hewlett-Packard’s (HP) decision to exit and essentially give up on the Smartphone and Tablet markets has some analysts and market watchers reeling.    So what gives? 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Personalization] Create a Social Media Optimized Email Signature
    We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Email isn't dead. Adding in these elements used to require a fancy email platform and some advanced HTML knowledge. Not anymore!).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 1, 2012
    [Personalization] People Insights: It’s Like Ancestry.com for B2B Sales
    Get beyond the contact data of someones business card and get to know your prospect as the person and not just a contact in your CRM. Now you want to have and create personal relationships with people through social media so that you can leverage those relationships.” - Michael Lodato, Senior Vice President, Sales and Marketing at NHR.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Personalization] Don’t chase the buzz: why clickbait titles hurt your business.
    This hijacking of a person’s activity and identity online is so toxic that even blameless individuals who have been hacked can experience subsequent social media ostracism and criticism from their “friends.” We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Do they prefer the internet or to get information in person? This post originally appeared on the Insiders section of Inbound Hub. End of story.” Who is Jack?
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Personalization] Visible Expert? Interview with Alan Fine
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. On Google+ or LinkedIn? The Visible Expert
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2010
    [Personalization] The ultimate guide to blogging when you don’t have time to blog
    This is the most efficient way to write and it almost always results in a good post. 9) Leave the technical stuff to a technical person. This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger.  . 1)  Leap. You will? 
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 24, 2015
    [Personalization] How Smart Marketing Agencies are Leveraging IVR
    How Smart Marketing Agencies are Leveraging IVR Whether it’s a holiday season or peak time for a specific business, call center managers are going to experience periods of high-volume traffic…there’s simply no way around it. What does this mean? Are YOU leveraging the best IVR system for YOUR clients and their customers?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 15, 2015
    [Personalization] Structure vs Creativity & Flexibilty
    Structure vs Creativity and Flexibility.  . i.e.  Account Plans, Training Schedules and Salesperson Business Planning, etc. Structure vs creativity/flexibility? In the book the author describes how both the German’s and French began planning for WWI in 1870. These plans were ready to be executed based upon the right spark!  Leadership Management
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Personalization] What’s the Word? New Additions to the Digital Marketing Glossary
    Email: Personalizing an email with location-based details is a great way to increase engagement. Learn more about putting on successful online and in-person events in this white paper. Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions. Webinar.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Personalization] How to Identify and Fix Friction on Your Landing Pages
    While I'm not privy to Brogan's webinar goals, it would be logical to assume that any person willing to shell out $20 for a webinar is likely to be more qualified and engaged. Referral source personalization. You’ve spent a lot of energy (and budget) getting targeted traffic to your website. But why? When Negative Friction Is Good.
  • TERMINUS  |  MONDAY, DECEMBER 14, 2015
    [Personalization] 5 Reasons You Need an Account-Based Marketing Hero
    The right person for this role will live and breathe account-based marketing. In addition to running ABM at Terminus, this person will be in charge of collaborating with our top 25 customers to make sure they are successful with their own account-based marketing campaigns. Account-based marketing is more than just a buzzword.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Personalization] What Social Selling Isn't
    In person meetings will never die in sales. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding. This is a recipe for disaster. Wrong. Don’t do it.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Personalization] 5 Content Marketing Questions: #1 What’s the Problem?
    How personal to get. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? As you write your content, you should cover each of the answers. How much to share.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Personalization] More leads for your ebook or whitepaper
    What this is in plain english is the ability for a person to download your content using their social media accounts. Some feedback recently from a few prospects is that it was still not 100% clear what Virally did and how it added value to you and your clients. So if you already know we do then please disregard this post. Still with me?
  • BLOG MY CALLS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Top 4 Services to Integrate with LogMyCalls
    Imagine matching a phone call to an existing record within Marketo and then sending a specific email to that person based on the the call content or on the call itself. Via our API and Webhooks , ANY SaaS will integrate with LogMyCalls. Here are the top 4: 1) Google Analytics. Plug and play. LogMyCalls integrates fully with Google Analytics.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Personalization] Socialcam: The New Video Marketing Tool for B2B Firms
    It’s pretty remarkable how these tools can make everyday life more convenient and make it easier to connect with others, both personally and professionally. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately. What is Socialcam?
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Personalization] Persona: More Than A Movie
    Words such as “personality”, “personify”, and “personal” all stem from the same roots. The pictures that began to develop had more depth and nuance, and went beyond a target demographic to more personalized … personas. “Persona” is a term that’s gotten very popular in marketing in the last few years.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 10, 2014
    [Personalization] Are Your B2B Communications Boring?
    After running VerticalResponse for the last 13 years, I’ve seen a lot of email in my respective personal and business inboxes. I’ve gotta admit that B2B e-mails could take a good dose of inspiration from their B2C (business to consumer) counterparts. Now, jump on over to your personal inbox and see what’s going on in there.
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Personalization] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    It’s like, ‘If you’ve got to go talk to this type of person, are you seriously just going to build content until they come in your store?’ It’s really personal—that question for me. I’m looking into a lot of really interesting trends that are happening particularly with technology companies in the area.”. You know I love those guys.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Personalization] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    It''s the personal stuff -- pieces about managing yourself and your team, about handling the daily challenges of the workplace. And lots of us use it for our personal to-do lists, too. Q: What about guest contributors? A: We recently rewrote our guidelines for guest contributors to make it very clear what we''re looking for. Blogging
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Personalization] 4 Reasons to Focus on Location-Based Marketing
    People Want Personalization Chipotle allows you to build your own burrito exactly how you like it. These types of customizations are driving the new customer expectation model for personal experiences as well as contextually relevant information. Not focusing on location-based marketing may lead your business down the same path.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Personalization] 4 Ways to Use Social Media to Beat the Big Boys
    Give them every opportunity to reach out and talk to a real person.  By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer.  Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Absolutely. Their secret weapon?
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Personalization] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. There is no I in TEAM-.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Personalization] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. Hit snooze.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 22, 2013
    [Personalization] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
    What are YOUR tips for a new person attending Eloqua Experience for the first time? by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. It’s true!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR
    Regarding accessibility, I’m not referring to conventional networking or merrymaking kinds of social, often dependent on extroverted personalities or those with a marketing bent. Observation #1: Networks, narratives and platforms  . Organizations with robust yet fluid structures will find this works well both externally and internally.
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