Page 70 of 153 Previous | Next 
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 26, 2009
    [Personalization] Use social media to improve your brand perception and save yourself $1m a year
    It is about building personal relationships, it is about creating value by embracing the information-sharing principle of the open web. This post is courtesy of our clever and witty friend, John Bottom of Base One , a London-based B2B branding and marketing agency. But, it has to be said. By now, everyone in B2B marketing 'gets' social media.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Personalization] The ABC’s of Email Marketing
    The most important part of any email campaign is the person that campaign is being sent to. The truth is that a lot of the emails that end up in any person’s inbox are boring. You have to keep in mind that the person you’re speaking to doesn’t know your product as well as you. Know it? Adapt. Business. Who are you? Customer.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Personalization] Making Sure Your Email Gets There
    There is a real person that will be receiving your email. Short, catchy, and personalized subjects work best, but also do your research and avoid known subject line no-no’s. 'Email is constantly evolving and so is email deliverability. It’s not as simple as sending an email to someone who opted-in anymore. ISP Standards & Regulations.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 15, 2011
    [Personalization] Using Negative Publicity as Negotiating Leverage
    In many high-profile divorces, disputes involving celebrities or sports personalities, corporate mistakes or shortcomings, and misdeeds of senior executives, the direct or implied suggestion that unpleasant, embarrassing or damaging information will be disclosed to the media often serves as an effective bargaining chip. Call me. Andrew.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Personalization] An End to B2B Social Media Madness
    The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [Personalization] When the Draft has "Problems"
    Appeal to a higher power: The person's manager or a company executive. Lack of technical knowledge about the subject matter, a writing style that doesn't fit the message, or just a personality mismatch between the copywriter and the subject expert may indicate it's best to assign the project to someone else. Case Studies.
  • WRITESPARK  |  TUESDAY, APRIL 7, 2009
    [Personalization] Article: Producing High-Value Customer Success Stories
    Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story? Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Story appeal.
  • SALES LEAD DYNAMICS  |  TUESDAY, AUGUST 23, 2011
    [Personalization] Networking is a Two Way Street
    If one person does all the giving and the other does all the taking, it will be a short lived relationship. It burnishes your reputation as the “Go to Person” in your field. “Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”.
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 13, 2011
    [Personalization] The First Networking Meeting: Schmooze or Lose
    Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. Period.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 27, 2010
    [Personalization] Maximizing the Time Value of Content
    Here’s what she had to say:  “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money. 
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Personalization] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Let''s see what happens when I click Timeline activity for my personal Twitter account. So why does the HubSpot account have access to this part of Analytics when personal accounts (we checked a few) do not? Stay tuned for more updates about this once Twitter makes an official announcement. Ready for it? Get excited. Who Has Access?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Six DIY Google Analytics Fix-Its for Small Businesses
    If you use WordPress, install the GA plugin and add the UA number that way or have your WordPress person add it to the correct template. You’re not the account owner. see this problem quite a bit. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. Your GA data is GOLD.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Personalization] 25 outreach tools that can take your business to new heights
    This data visualization platform provides a to-the-minute overview of your personal or company’s social graph. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. Check out these 25 awesome  outreach tools for your smash business strategy. We’re GroupHigh.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Personalization] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    This is a website that they have chosen to link to and it is usually a personal blog or website.” 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Share.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 21, 2013
    [Personalization] VisualIQ Connects Attribution to Media Buys
    The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. in 2005.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 2012 B2B Demand Generation Benchmark Survey Report
    These personal experiences are definitely more memorable than one of 50 email blasts everyone receives in a day, but they also are not very scalable. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Personalization] Adopt Zero-Time Selling and Boost Sales Now
    Prospects don’t want to waste their time talking with a sales person or attending a Webinar when they are just starting to research a solution. I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. They key to MILT is RESPONSIVENESS. It’s simple.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded. Especially today when the buyer defines the sales cycle, not the seller. Does it work? d say that’s proof positive the system works.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 25, 2009
    [Personalization] C-Level Prospects - Make the First Appointment By Phone
    Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [Personalization] Using Social Media: Part 6 - Measurement
    Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.  . Measure What Counts. Tweetburner. Conclusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Personalization] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
    Ive had one for about three weeks now and *love* it - but Im a book person, not a tech person (I personally love the fact that it doesnt look like a $400 snazzy object since I take it with me everywhere I go. personal. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] McGee's Musings : Useful models of systems change
    Personal (265). McGee’s Musings. “The cure for boredom is curiosity. There is no cure for curiosity.&# - Dorothy Parker. Skip to content. Home Contact. 2008 06 03 }. Useful models of systems change. All models are wrong. Some models are useful. George E.P. There are a number of features of this model that I find valuable. Jim. |.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 20, 2011
    [Personalization] Who Owns Social Media at Your B2B Company?
    every update is creatively crafted to show company personality. As more B2B companies explore social media, the question of ownership always comes up. Many experienced practitioners will tell you that social media needs to pervade an entire organization and one department can’t own it. all content supports a brand platform.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
    You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] 6 New Year Resolutions for Employees and Employers Regarding Social Media
    Understand who owes social media accounts and keep your personal accounts and activities completely disconnected with any employer-provided accounts and electronic devices. New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees (onesocialmedia.com). Here’s some quick tips. Eat healthier. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Personalization] Three pros and cons of using Bitcoin for your business
    Imagine if you could have 100% control over your money, pay every person on the planet in seconds, even if they don’t own a bank account, with almost zero fees and absolute freedom? 'By Mars Dorian, {grow} Contributing Columnist. Sounds like a cheesy ad for a sleazy bank, but the vision is more real than you think. I’m
  • WRITTENT  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 27 Writing Mistakes that Are Costing You Clients and Cash
    With business blogs, a bit tricky to radiate a consistent personality, particularly when you’ve got multiple contributors. Find the right personality that most closely identifies with your brand, then stick to it unwaveringly. And yes, that does mean using personal pronouns. Typos. No Sentence Structure Variety. Wordiness.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Personalization] What’s the Value of a Google Hangout for Marketers?
    This is especially relevant for personalized results, but there is also evidence that it affects search rankings in general. 'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Register for the Hangout here. Marketo has hosted 4 Hangout On Air’s over a period of two months.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] Savvy Toolkit - Better Social Media Organization
    new tool I ran across recently via Media Kitchen is: Summify has created a service that delivers a personalized email digest each day of the most important news stories from across your social network. I am having one of those days you dread. You can find them at [link] or @summify
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Personalization] 10 Inspired Business Card Designs Too Useful to Throw Away
    3) In-Person Photoshopping. 'I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. never found it, and I''m blaming it on business cards. It''s easier than blaming disorganization.). So I went searching for some designs that strayed from convention. 1) Bill Nye the Business Card Guy. Brilliant.
  • B2BMARKETINGSMARTS  |  TUESDAY, JUNE 15, 2010
    [Personalization] The dollars and sense of inbound vs. outbound marketing.
    He wanted to generate leads and business via outbound email marketing; however, after learning that he has a few clients, a relatively short buy cycle and a very limited budget, I recommended that he use inbound marketing and supplement it with personal outbound phone calls to his highly targeted B2B market. OUTBOUND. INBOUND. OUTBOUND AGAIN.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [Personalization] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    In a complex selling environment, marketing needs to feed direct, actionable, and real-time behavioral information directly to the sales team at the moment the lead score or other specific prospect behavior indicates it’s time for a real person to engage. We have a full bio on Scott at the end of this interview. How would you answer?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] Is it really elementary, my dear Watson?
    We often ask ourselves ‘how can we replicate that (expensive) in-person interaction online?’ What experiences have you had where you’ve wished you were dealing with a real person – or conversely, where you wish that person were a machine? by Amber Stevens | Tweet this. Not likely, and here’s why.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Personalization] Guest Blogging for SEO: Why All Links Are Not Created Equal
    After initially launching this statement on his personal blog, marketers everywhere had many reasons for concern: Is Google going to start punishing all of my guest blog posts? What Only Post Content from Sources You Are Personally Willing to Vouch For. Because over time it’s become a more and more spammy practice.”.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Personalization] 5 Best Practices for Outsourcing Quality Content
    Some of the world’s best-selling biographies and fictional series weren’t penned by the person credited on the cover. It’s definitely a time investment to compile, but the return in quality will be well worth your time: Tone: Does your brand personality dictate informal and conversational content, or more factually-driven information?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Personalization] What You Can (and Should) Ask for on Your Landing Page Forms
    And the more intelligence you have about the leads in your contacts database -- whether it be personal information, information on their website activity and behavior, or both -- the better you can segment, target, nurture, and effectively market to them. Your lead generation forms can make or break your online conversion goals. Think fast!
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Personalization] Paving Media Cow Paths
    He explained that for the past several months he had been the sole person assigned to monitor Twitter at a company with well over 100,000 employees worldwide. I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. arrived at the train station at about 1 a.m. For a long time.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Personalization] Tools for Business Teams Doing Twitter
    Personally, I like analytic options from other tools better.  Personally, I think the tools aren’t yet fully prime-time ready for enterprise use.  Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Co-Tweet:    In public beta. Content, editing, etc. Welcome!
  • VIEWPOINT  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] The Rush to Get Inside
    am personally witnessing so many people who are in complete denial. Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. Not anymore.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Personalization] The Awesome and UnAwesome Duplicity of Engaging Customers and Employees
    person listening took issue with my suggestion that Facebook was a great place to create a virtual community for people living within their properties. One of the examples in the books of FUCCing is “Tweeting someone about your Facebook fan page as soon as that person follows you on Twitter.” can’t.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Personalization] 9 Search Marketing Tips for Effective B2B Lead Generation
    Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. I was ready for this. Silence. Looks exchanged around the room.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    Personal development is reserved for 11 – 11:30 pm. 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. The average leader spends 2 hours and 25 minutes emailing or texting each day. love that strategizing is included in results.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] Why are we whispering?
    If I look closely, I can usually see it on the face of the person I’m talking to. And, I’m not telling secrets speaking “…very softly using one’s breath rather than one’s throat…” What I am talking about is a short message spoken by an automated voice to the person who takes a telephone call.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Personalization] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
    If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Personalization] Friday to-dos
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] What’s your biggest B2B marketing challenge?
    He presented “How to Create an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Personalization] An alternative B2B sales blog
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio  today. James Rogers, Hoovers. If you are like me and disappointed in the abandonment of the once great sales blog, the B2B Sales Lounge – we invite you to check out: B2BBuzz.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] 10 Things We Hate About Marketing Automation
    If your communications are smart, personalized, segmented, and aligned with your inbound marketing strategy, marketing automation can bring great results to your business and delight your community. You've all likely experienced the horror of bad marketing automation. Yup, that's what I'm talking about. Instead, it's self-serving and boring.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Personalization] Bye, bye B2B Sales Lounge
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. It’s effectively dead.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B lead generation | The Uncooperative Toilet. shares a marketing lesson using wit and humor. What do you think? Please enter your comment below.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 3, 2011
    [Personalization] 6/27/11: Top Posts This Week
    Seven Personality Traits of Top [Technology] Salespeople. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Personalization] Sunday Post | What’s on my Kindle
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. We have something special going on today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Personalization] I’ve seen the future of search, and it’s social
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Personalization] 7 Keys to Successful Lead Nurturing
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Personalization] How to Conduct a Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Personalization] Top expert in Content Marketing, just for Insiders
    It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Workflows Take Marketing Automation to the Next Level
    workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can move them from a "lead" to an "opportunity" stage, and you can deliver a personalized call-to-action. Lead nurturing is a crucial part of any effective marketing strategy. Saving time?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Personalization] What Content Marketing ROI and a Beach in Fiji Have in Common
    The more accessible it is — meaning that regardless of which device a person is using, they still get a killer experience — the less likely they are to bounce to another site and the more likely they are to convert. Regardless of what the “ask” might be, it should be presented to the right person in the right context. Always (always!)
  • B2B MEMES  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Start-Up Briefing Media Ltd. Blends Old with New
    Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Personalization] 7 Questions to Test Your Phone Sales Skills
    Did you know that a caller decides in less than 2 seconds if they like ther person that answered the phone? Because it is pretty hard to have a decent conversation with a person when you don''t know that person''s name. 'Your company''s decision to record calls --or not--is a big one. Listen to the call recording. Use it. TIMES.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Personalization] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Google has a tool called RLSA (remarketing lists for search ads) that enables you to modify your PPC bids, keywords, and search ads based on a person’s past interaction with your web site. 'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion.
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [Personalization] Facebook Doesn't Help Me Find Anything
    It can take a bit longer than just keying in a Google search, but the answers can often be better, because the answers take into account who the person is rather than just some objective answer. Image via CrunchBase. watch my kids use Facebook to get answers from their network on just about anything.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 13, 2012
    [Personalization] Should Social Media Marketers Worry About Privacy?
    They might forgo the time-intensive personal exchanges on Facebook for the seeming professional decorum associated with Google+ shares.  Perhaps even safer are image-oriented sites such as Flickr, Pinterest and Tumblr, where interesting photos and innocuous visuals can project a disguised, muted or more complex personal tableau.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Personalization] 3 Great B2B Uses of QR Codes
    It's a pain to transfer a person's information from their business card into your contact database. This can be a much easier way to capture leads you generate from in-person communication and networking. W e have said it before, but it must be said again: QR codes are here to stay. At Conferences & Events. On Business Cards.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 5 Game Changers Content Marketers Can Steal from House of Cards
    Regardless of how you feel about Frank Underwood as a person (ahem), you have to hand it to the guy: He does his homework. 'The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. Because Frank and Claire Underwood? The Long Game.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Personalization] How Path is Making 'Small' the New 'Big' in Social Media
    Founded by Dave Morin, an early Facebook employee and expert in online platforms, Path set out to be something different, a network in which you and 50 of your closest friends interacted and shared personal messages and photos. When you are out to change a person's fundamental behavior, you have to give them a "WOW" moment.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Personalization] What Marketers Should (And Shouldn't) Tweet [Research]
    Personal Conversations. Tweeting a long-winded personal conversation back and forth will make readers less likely to value your tweets. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. Hi @PersonB! Hi @PersonA!
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Personalization] Anyone with a New Idea is a Crank Until the Idea Succeeds
    content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Image credit: Ajax Union. Web Presence Optimization (WPO). Content Marketing. Inbound Marketing.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Personalization] 6 Hot Tips & Tools to Optimize Your Content
    He says, “Authorship is a feature that Google has that ties your personal Google+ profile to the content you produce on the Internet.” After Google Authorship is set up , your Google+ image and byline appears in search engine results pages (SERPS) next to content you’ve written, adding a personal feel. You may even have a blog.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Personalization] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    If a person searches for “running shoes,” and I have the snappiest copy and the highest bid on “running shoes,” I win the click, and we go from there. But more importantly (at least for marketers), we’re Liking pages that reflect our personal interest in sports, music, movies, and celebrities. different. and still tanked? Go figure.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Personalization] Managing Inside Sales Rep Productivity
    Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 21, 2011
    [Personalization] Passing Sales Leads: Not As Easy As You Think.
    While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 2, 2014
    [Personalization] The Mobile Office: New Tools for Making Call Centers More Effective
    Customizable Caller ID for Outbound Calls:  A common problem for agents using their own device to make outbound calls is to ensure that the Caller ID presented is a business number and not their personal one. 'Everyone these days is talking about mobile—mobile adoption, mobile advertising, mobile usage increasing inbound calls. Call Routing
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Personalization] Get Over Social Media Writer’s Block
    personally don’t think someone who believes social media is beneath them can ever succeed in social media. Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Who told you that? No worries.
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Personalization] Why Local Search is Just Like Politics
    Moving from Local to Personal Search. The second, less obvious sense of local is “ personal.” But more than ever those keywords and phrases depend on local influences, in both the geographic and personal senses of the word. 'Photo credit: Wikipedia. know, I know. Well, quite a bit, actually. Read Read on and see why.
  • BIZNOLOGY  |  MONDAY, DECEMBER 6, 2010
    [Personalization] On Leaks and Privacy and Social Media
    Any concern that by adopting social media practices a company or person will be more vulnerable to this kind of exposure is not well supported by actual evidence. Anyway, this is Aaron from Toronto, who I promise is not the same person as Paul from Miami, but on the Internet, I guess you never know. Image via Wikipedia. by Aaron Kim.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Personalization] The Only Time You Want Zero Engagement on Facebook
    Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company. Human interactions improve if you have greater context on the person with whom you''re speaking, and the same can be said of sharing content on Facebook.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • BLOG MY CALLS  |  MONDAY, JULY 1, 2013
    [Personalization] A Few Really Cool SMS Marketing Statistics
    The average person looks at their phone 150 times each day. 'Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. Seriously, it was really good and you totally should). He said that Coke is spending about 75% of it''s mobile budget on SMS alone.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Personalization] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    guess it depends on the person -- and that's what makes this update so cool. Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. What exactly does that mean?
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Personalization] Newsletter Series: Subject Lines That Work
    Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] Five New Year’s Resolutions for the CMO
    As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Often when I am presenting, I will ask the marketers in the room how many of them make a habit of connecting with their customers by phone or in person.  I had lunch recently with a VP of Marketing.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
<< 1 2 ... 68 69 70 71 72 ... 152 153 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...