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  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Personalization] How to Create Effective Marketing Content
    I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Join your LinkedIn network? But I hardly know you
    My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Personalization] The 7 Deadly Sins of Blogging
    It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    That's right, our beloved Mario not only groped a stranger while donned in the gregarious costume, but also had marijuana on his person. Oprah tweeted from her personal account about how much she loved Microsoft's new tablet, the Surface, but unfortunately she sent this tweet using an iPad. 1) Mario (Adult) Party. Whoopsies. usually.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] Remaining Professional with Social Media
    just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships. At some point, I believe we will all be expected to be fluent in social media. What do you think?
  • LEDGER BENNETT  |  SUNDAY, JANUARY 20, 2013
    [Personalization] Is customer engagement really enough?
    He is not a particularly forgetful person, nor selfish, nor purposely chose not to. One, the person was engaged, paying attention, listening but did not respond with the appropriate action. Problem one: the person was engaged, paying attention, listening but did not respond with the appropriate action. Can you please….
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Personalization] 36 Awesome Social Media Blogs Everyone Should Read
    Chris Brogan. -- Brogan, a leading social media author and speaker, shares thoughtful and personal content on his blog. For social media insight with a shot of personality, Peter's blog is a must read. The great thing about the internet is that it is full of really smart people sharing great information, all for free.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
    Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Should Business Owners Outsource Social Media? [Marketing Cast]
    Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” But your business should. Do you like writing emails? Connect with HubSpot
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Personalization] 7 Tips for Brand Consistency Across Social Channels
    Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie.  On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Personalization] Getting Your Small Business Ready for Google+
    There are many useful features that will work for your personal brand now and, coming soon, for your small business.  If you do not have a personal Google+ account, you can request an invitation by joining the waiting list.  Building Your Circle of Trust. But it is important to catch the new wave now. What is a trusted brand?  Yeah.”.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Personalization] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Often one person or a few are given organizational authority to make a subjective judgment as to who/what will be invited to write, be profiled or endorse something. I was personally invited by their “owners” into Social Media Strategies for Business , Solo PR Pros and the Art Gallery of Ontario LinkedIn Groups at the launch stage).
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Personalization] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Social recruiting obviously starts with your own personal profile and then using the tools provided for you to find – and then engage with – your potential candidate. The problem is that your competitors are doing the exact same thing that you are, so in order to attract and land the best talent, you need to do more.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
    In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. 'Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. in 10 Email Users Have Unsubscribed. Email Still Popular.
  • MI6 MARKETING AGENCY  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] What is Marketing?
    What I am saying is that marketing is what each person and group in your company must do. Making marketing a core focus of each person in your organization. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. The Marketing Mix.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Answers to 18 SEO Questions You Were Too Afraid to Ask
    Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn''t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc. 'When I first started out in marketing, I thought I knew what SEO was all about. Not so much.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Personalization] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. Test it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Personalization] By Failing to Prepare, You Are Preparing to Fail
    Look at any highly successful person and I’ll bet you will find two things to be true. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Warren Buffett. Yet so few of us plan adequately. Not pretty.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Personalization] Inbound Marketing Ain’t Dead Yet
    In general, marketing automation helps execute personalization, an important component of inbound marketing; it assists in crafting tailored messages and content for your leads and customers. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc.
  • SYNECORE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Personalization] How Much Will it Cost to Build a Website?
    As a web designer, this is without a doubt the most difficult question a person can ask me. 'How much does a website cost? This is the equivalent of asking “How much does a car cost?” or “How much does a vacation cost”? The only answer is simply, “it depends.” The same goes for websites. Websites are NOT Products, they are Services.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Traffic is the reigning monarch of the Internet.
  • BIZNOLOGY  |  TUESDAY, AUGUST 21, 2012
    [Personalization] Take back your online reputation with a little help from your friends
    Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. Treat your online reputation like a group writing project. Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. Good questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Are there any ethical bloggers left out there?
    I’ve only changed the real name of the writer and her company because I don’t need to embarass this person … Hello Mark! With your kind support, {grow} has become a fairly popular blog. There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Susan.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Personalization] Steve Nicholls on Social Media as a Crucial Component for Success
    For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Today, a business is no longer sustainable without an effective social media agenda.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 17, 2013
    [Personalization] 3 Tips to Make Your Good Content Great
    For me personally, I am tasked with creating 12 blog posts in 2013 (I''m running behind!). 'Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
  • INSIGHTIQ BLOG  |  TUESDAY, AUGUST 14, 2012
    [Personalization] Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
    The experience centers on overlaying a person’s real setting with digital components as seen on devices such as smartphones or tablets. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed.
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] 2012 Super Bowl Ads that Nailed Customer Engagement
    Creating a seamless experience, Bud Light's default Facebook image now showcases a classic Bud Light bottle, with Weego's personalized dog collar looped around its neck. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 7, 2011
    [Personalization] Building Your Data Foundation, Part II
    You can clean up terrestrial addresses all you want, but if you're mailing and don't know how to properly address the company or person you're targeting, chances are the people who deliver the mail will toss it in the circular file.  Trust me, your marketing efforts (and the results they produce) will thank you. It's an important distinction. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Personalization] Get the Jump On New Sales Opportunities
    When I clicked on a photo, it took me right to that person's profile. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." Here's the deal.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] Marketing Automation: What It Means for Sales
    Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. But what exactly does it mean? And why all the hype?  .
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] Brothers in Arms: The SEC and Neil Rackham
    This obviously came as a surprise to us since we’d never met Neil before, but we were honored that Neil, author of SPIN Selling and the person generally considered to be the “professor emeritus” of professional sales, found the Challenger work worthy of sharing with his own clients.  and he accepted. .
  • SALES CHALLENGER  |  TUESDAY, JUNE 28, 2011
    [Personalization] 3 Things Reps Love, and Hate, About iPads
    In fact, many companies are reporting that reps are proactively purchasing personal iPads to use in the field. When it comes to embracing new technology, sales reps often are the last to get on board. Attempts to introduce new technology often fail, as reps go back to their tried and tested ways of selling. At a mere 1.34
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Targeting the Decision Maker Is Not Always a Worthy Cause
    In other words, let’s track down the customer contact that will own the decision, or at the bare minimum, figure out the people within the customer organization who can get us access to that person. At a lot of member companies we work with, this very commonly takes the form of a “target the customer’s executive-suite” strategy. So, what now? 
  • WORKFACE  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Messengers of Trust: Part I
    No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Personalization] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    But this cold call — that led to an in-person presentation — was my “duh&# moment on the difference between inbound and outbound B2B lead generation. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Personalization] Effective collaboration with wikis | DavePress
    There’s no way you will pinpoint every person who might be interested in what you are collaborating on. About. Projects. Resources. Services. Contact Me. Subscribe to feed. ‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Put a platform together.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Generation Y: Implications for the workplace
    To progress their personal development. 'A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  The Four Cs that shaped Generation Y.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Personalization] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    ’ There are 6 different roles in the buyer process (champions, influencers, negotiators, users/evaluators, and ratifiers), and ‘One person can play one or more roles at any given time but whatever their role, the first thing they ALL do is search.’ The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Stacey Acevero.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Gin, Television, and Social Surplus - Here Comes Everybody
    However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience its worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter. Remember personal info? Here Comes Everybody. book about organizing without organizations. Buy the book. March 2008, US and UK). Permalink.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Personalization] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    You wouldn''t put a high quality stock photo of, say, a beach, even if your offer promises to get the person who downloaded it a raise, which''ll end up allowing that person to take vacation. That''s unfortunate, but it''s only visible to one person -- not everyone who visits your landing page. Landing Page Content. Images.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Personalization] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    2) Encourage Thought Leaders to Add the Subscribe Button to Their Personal Profile. While you're at it, encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business' content. What Are Interest Lists? How to Create an Interest List.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Personalization] My Shocking 2012 Sales Prediction
    To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] 60 Marketing Acronyms Every Industry Pro Should Know
    Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. SOCIAL MEDIA IN CONTEXT. SOCIAL BUSINESS. B2B SOCIAL.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Personalization] 8 Takeaways From MediaPost’s Social Media Insider Summit
    But maybe the lens should be “right-time marketing” to provide the right content, to the right person, and at the precise time they want it given where they are in the customer journey. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Personalization] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
    For example, most B2B marketing is very out of context on sites like Parents.com or WebMD.com, and drawing your audience back from a personal context to your business offer or content is a significant hurdle, even when you are reaching the right person. Online Marketers are Creepy , but they don’t have to be!
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 19, 2013
    [Personalization] 5 Key Mobile Marketing Moves
    They are their phones, which are very personal, heavily customized and in constant use. The average person has 40 on their phone but only really uses 8-10. Your customer is not the same person when they wake up as when they are working mid-day – each persona has different needs and desires.”    Mobile is here.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 24, 2011
    [Personalization] Lessons from the Disruptive Dr. Ross
    natural people person, he could charm a humorless eastern bloc bureaucrat, a Washington lobbyist or a young account guy.   He taught me that there’s nothing more powerful than a disruptive idea wielded by a disrupting personality. Robert Ross, one of the great marketing characters of our time passed this week at age 92.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Personalization] 5 Action Items from #SMX Advanced 2013
    Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it. 'The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. Bonus: The theme is Top Gun. Audit Your SERPs.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Personalization] Twitter Launches Weekly Email Digest to Aid Content Discovery
    This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yup -- Corey wrote that.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Personalization] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Today competition for traffic is fierce. Comments.
  • ENGAGE  |  MONDAY, OCTOBER 14, 2013
    [Personalization] Navigating the Dense, Confusing Jungle of Google+ Local Listings
    At first Google+ only allowed users to create personal accounts, but eventually, Google introduced Google+ Local , which allows businesses to take their presence on maps and make it social. Still has some verification bugs, including one that allows some listings to be verified twice — even by the same person. The Rundown. The Cons.
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Personalization] How Do You Qualify Leads Generated By B2B Marketing Online
    Just because you’ve got the right person, doesn’t necessarily mean that they’re an ideal prospect, so you need to get your ducks in a row first and understand whether this individual has a problem or desire that you can identify with. You’ve got to have something more than just an online presence, you need engagement. Are you using them ?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 2, 2012
    [Personalization] Make Monday Morning Meetings Work
    You might ask each salesperson for one “PMT”—a positive mental thought that can be personal or professional in nature. Make Monday-Morning Meetings Count  . Use a well-organized, performance-oriented gathering to motivate your team for the coming week.   . Plan Ahead. Finally, meetings should begin no later than 8:30 a.m.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Putting Customer Events On Steroids, Why You Need An Online Customer Community
    And, it is likely your customers do talk to each other and about your company in person and on the social web. You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well ok, maybe the did but that is a different discussion). It does have to be this way.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Personalization] The death of the salesperson
    Sales is built on trust and confidence, in some minor products this can be accomplished by smart marketing, however, where the special B to B consumer or business person are involved someONE must impact them emotionally enough to cause them to take action. The death of the salesperson has been greatly exaggerated.
  • WRITING ON THE WEB  |  MONDAY, JUNE 20, 2011
    [Personalization] How to Write with Your Right Brain: 5 Tips
    You may have named yourself “not a morning person,&# because you were trying to accomplish left brain tasks. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.
  • WRITTENT  |  THURSDAY, DECEMBER 19, 2013
    [Personalization] A Minute with Ann Handley: Insights and Trends for 2014
    AnnHandley: I relaunched my personal site ( AnnHandley.com ) this year. HNesterenko: What is your #1 personal rule you always follow? She is also the co-author of the best-selling book on content marketing, Content Rules, which I highly recommend to read. So in terms of tools, I discovered Yoast. And finally I really SnapApp  .
  • BIZNOLOGY  |  TUESDAY, JULY 30, 2013
    [Personalization] What we can learn from Anthony Weiner
    No matter how good a person you may be, you’ll eventually do bad; and, no matter how bad a person you are, you are probably really good at emulating the best person in the world and have them fooled. '(Photo credit: Wikipedia). Anthony Weiner , you’re ahead of your time. Think really hard because it matters.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Sometimes high ratings indicate great personal relationship between sales and marketing reps, which doesn’t mean that teams are aligned and collaborating effectively.”. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Personalization] Intermediate Techniques to Build a Better Email Marketing Campaign
    In this type of campaign, the pace and order of content is preset, but the individual receives it on a more personalized basis. This allows you to target your audiences in a highly personalized way. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Offer strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 2, 2010
    [Personalization] Build your audience like your life depended on it
    David and Tobin did this by “letting us in on the joke,” pulling people from the audience to assist or even be a “star,” and keeping their banter very personal and “localized.” Lesson: Create an interaction that is genuine, personal, and relevant. Today’s lesson comes straight from the streets. Watch and learn, people. Bonus Tips.
  • THE POINT  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] If It’s Wednesday, It Must Be a Webinar Invitation
    If someone becomes a lead on a Friday, you don’t want that person to wait 6 days for a response, and 7 days for the next touch, which is what will happen if you’ve decided that nurturing emails only go out on Thursdays. What do you think? Is this a good idea? However, I’d advise caution: 1.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Personalization] Damage Control: 3 Steps to Handling a Company Mishap
    ” So, she adds, don’t forget about sending a personalized email or text message, or even picking up the phone. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. “Often, email is still the best way to communicate.”
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Personalization] How To Choose the Right Cloud Partner
    Make sure you always have access to your contact person and that you find them reliable. 'Business cloud usage is steadily increasing, but it’s true potential remains vastly untapped. An area that needs more focus is the partner relationship between vendors and customers. ” So how do you chose the right cloud partner? ” 2.
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Personalization] Creating a Clear Customer Message
    If a conflict arises, handle it personally and professionally. 'A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You must next gain the trust of your customers. Customers enjoy a sense of belonging.
  • CRIMSON MARKETING  |  MONDAY, JULY 22, 2013
    [Personalization] What It Takes to Become a Thought Leader
    “When an idea multiplies and distributes itself throughout the Internet — with the person’s name attached — then leadership becomes thought leadership. 'When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. What does it mean?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 5, 2012
    [Personalization] Take Advantage of the Opportunity
    These opportunities can be professional as well as personal. Take Advantage of the Opportunity. Several years ago, I was speaking in Puerto Rico at a sales conference and while I was waiting for my return flight I was relaxing and started to speak with another flyer. He was British and just finishing his holiday. See other blogs).
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] Reach key decision makers and improve your webinar ROI
    According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies. For marketers, they are a lower cost option than in-person events, but signal strong interest from prospects who attend. The rise of webinars. Conclusion.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Personalization] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. But in Möbius communication, you are selling your personal brand first and foremost. Today, we look at our video, “ What is a Möbius Strip ?” How does this work?
  • VIEWPOINT  |  TUESDAY, APRIL 17, 2012
    [Personalization] Is Lead Generation Slipping Away From Marketing?
    Marketing gets personal. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Kate Maddox.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • VOLACCI  |  FRIDAY, MARCH 7, 2014
    [Personalization] Stop an Argument [Ben's Productivity Podcast]
    And I come to find out, I found out that this is called a pattern interrupt and what it does is it interrupts the thought process of the person and it really gets them to start to think in a different way and that pattern interrupts very, very quickly into that argument and we were onto better things.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] Three Ps of business success
    You can see why this can be true, since even if a person’s initial idea and business partners are good, they are likely to struggle if they do not develop the organisation properly. Every industry is different, but at their heart there are a few basic concepts that drive every business forward. Business
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Personalization] 5 Noteworthy Examples of Corporate Social Media Policies
    Oracle appears to be of the ilk that using social media in the workplace is a hinderance to productivity because it could lead to too much personal use. While it can be good to blur the line between personal and professional in social media, that balancing act isn't always appropriate in regulated industries. How lenient should you be?
  • GREAT B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Personalization] I Used to Be a Pusher – by Christopher Ryan
    The essense of pull marketing is for you to discover where your prospects congregate (physically or electronically), and then provide useful education to make their personal or professional lives easier.  Why You Need to Explore the Pull Marketing Model. In other words, it’s all a numbers game.  Why not get started now?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] Utilizing Linkedin to Improve SEO and Organic Visibility
    Adding a bit of fun and personality to the project, we asked each employee to submit a fun fact about themselves along with their favorite quote. by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? The photographer captured multiple shots with several different poses of each employee.
  • SALES LEAD INSIGHTS  |  FRIDAY, JUNE 17, 2011
    [Personalization] B2B marketing automation: An interview with Will Schnabel
    Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. Can you tell us about those?
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Personalization] What’s Your ROI?
    personally do not believe in marketing “acceleration” but I do believe we can remove the self-inflicted friction we impose on our deals. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Many marketers cringe.
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Personalization] Paving Media Cow Paths
    He explained that for the past several months he had been the sole person assigned to monitor Twitter at a company with well over 100,000 employees worldwide. I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. arrived at the train station at about 1 a.m. For a long time.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 21, 2011
    [Personalization] 5 Thoughts on Facebook Photo Sharing
    Am I the only person in America not madly snapping photos and posting them to Facebook? Baked in is a smidgeon of personal CRM so Grandma can see the kids and their activities and Uncle Mike can comment on the dog’s Frisbee prowess. Everyone has a digital camera in their pocket not to mention a miniature SLR stashed in a back pack.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 21, 2010
    [Personalization] 7 More B2B Social Media Tools You Haven’t Heard Of
    By entering the name of a person or organization you will be able to find their social links across 27 social networking sites. Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. link].
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    Here are some highlights from the post: Facebook is more personal. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Be active.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 7, 2011
    [Personalization] Quora: What does it mean for B2B Marketing?
    Working on a simple premise of ‘question and answer,’ it attempts to succeed where other Q&A sites have failed, to become a useful tool for both business and personal users alike. Guest blog by Phil Wride, social media marketer: As we head into 2011 there is a newcomer in social media by the name of Quora. social media
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 29, 2010
    [Personalization] Being an influencer counts for nothing if you’re not influencing the right people
    Clearly there are some industries and brands that are seeing huge increases in both their brand value and, in places, revenues through considered effort into a social media strategy but can a person, a brand or an organisation today only be considered influential if they have an extensive online community? slightly missing my expectations.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 12, 2011
    [Personalization] Sales Intelligence at the Speed of Light
    These trigger events give you accurate and relevant news about the company or person you are calling. The best way to increase sales effectiveness is to speed up the research process and then get regular updates on your prospects and the companies they work for. Business is moving at the speed of light, and things change constantly,” he says.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Personalization] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. And their competition. Which U.S.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 16, 2011
    [Personalization] Find New Customers Fan of the Month – Joe Large
    He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. And during the month, we recognize our fan every Friday. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Personalization] Find New Customers Fan of the Month – Kenny Madden
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. He can be reached at Kenny at spiceworks.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] The Power of B2B Blogging in 2011
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | The Power of Blogging. Every B2B company should have a good blog filled with great content. The B2B Sales Lounge is effectively dead.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 17, 2011
    [Personalization] Why you will never see an ad for Find New Customers
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. “We rely on fans to spread the word for us.&#. Jeff Ogden, President of Find New Customers. We are a different kind of b2b lead generation company. Find New Customers doesn’t advertise. No pay-per-click. No billboards.
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