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  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] How to Get People to Read Your Entire Blog Post
    ” Maybe all these things are true. I can personally attest to my difficulty of focus, my need to skim, my busy life. My writing at Quicksprout is full of stories. I try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. It was a good one. Images.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
    freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    Include Personality in Your Content. You should negate standard marketing lingo and try to appeal to your audience with personality. The goal is to demonstrate to your audience there is still a person behind the brand. According to  LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Personalization] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. People like to see the person they are considering hiring. Flesh out your background or showcase a more personal side of yourself. "You can create a business, choose a name,” Sir Richard Branson told Inc.
  • CLIENT BRIDGE  |  TUESDAY, APRIL 3, 2012
    [Personalization] VIDEO: Do's and Don'ts of Social Media for Business
    Your company's social media personality should be your company's corporate personality, after exactly one beer.". From Ask the Esquire Guy and Entrepreneur.com, here's a short video with some of the best and most sensible guidelines we've seen for corporate social media. View Original Article
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] You Don’t Have to Be an Einstein to Create Great Content
    Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? While few people can claim to be the next Einstein, why not try his approach to publishing to take your content marketing to the next level.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] The 411 On Facebook Q&As For Marketers
    Facebook limits the numbers that one person can invite to prevent an event being reported as spam, so brands should invite their most engaged fans first and allow them to invite others. To add personality, brands can include images as Eminem did in the example below. He teaches online marketing to business owners around the world.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Personalization] How to Beat Dunbar’s Number with MarTech
    Luckily, Dunbar’s Number can be beaten both personally and professionally with help from the right technology. Fill up your 150 limit with personal relationships and leave your professional connections to MarTech that does the heavy lifting for you. He discovered by accident that for humans, the magic number is 150 people.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2011
    [Personalization] The High Cost Of Bad Data
    If the sales person earns $20 an hour, that’s another $3 to add to the price of the record. Not Current Data : While the sales person is on the phone he realizes that Michael Smith is no longer the marketing manager but has been promoted to Marketing Director, and that he should be really talking to the new marketing manager.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Personalization] B2B Marketing: Winning net new customers is #1 goal…
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. contact-form].
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Personalization] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    Do you lean on the one person in management who can demand adoption? But until the person realizes for herself that this is a priority and has a reason for making the change, it’s unlikely to take effect. Every question walks a person closer to the point of finding their own answer. So, what do you do? They listen. Okay, great.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Personalization] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Facebook is releasing its own bot for Messenger, a personal assistant bot named "M". M can answer a wide range of requests -- from restaurant recommendations, to complex trivia, to last-minute hotel rates in the city. In the days following the announcement , the tech and marketing space lost its mind. Why all the ardor? Not registrants.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Personalization] 8 Killer Tips for More, Better, Earned Media
    This personalization campaign has been hugely successful, reversing a decade-long decline in Coke consumption and boosting its soft drink sales by 2 percent. Key takeaway: Allow consumers to see themselves, or something else that feels very personal, in your product to generate more earned media. 2. And the results are worth it.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Personalization] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Emails don’t have to be boring and static -- mix it up and measure your success! 3) “A person’s a person, no matter how small.” - Dr. Seuss. We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. 14 per cent of people know that." - Homer Simpson.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Personalization] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Even if you don't know the right person, they might. Opt for targeted, personalized emails as opposed to a single spammy message to your entire address book. There's a big difference between a cold email and a genuine, personalized message. The average job search is a peculiar paradox. Trying to Find a Job? Not so fast.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Personalization] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    Can we schedule a phone call with our junior level inside sales person to remind you how awesome we are?” B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. This is spam.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Personalization] SEO is the Top Skill for Digital Marketers
    My hope with this post is to raise awareness of the need for search skills, not just SEO and SEM consultants and trainers such as myself, but every person who touches digital customer experiences needs to know how their work affects client search experiences. Image via CrunchBase. Why is SEO such an important skill for digital marketing?
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Personalization] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? Let’s take a look: Drive pipeline growth with data: Getting a handle on your data is the secret to unlocking the full power of your posts.
  • 3D2B  |  TUESDAY, JUNE 7, 2016
    [Personalization] How to Get Business Development Reps to Listen Better and Sell More
    study, however, published in Psychological Science dug into the personality traits of those who are most successful in sales. Paraphrasing When you paraphrase, you take responsibility for recapping what the other person has said. “Become genuinely interested in other people.” — Dale Carnegie. These stats raise an interesting question.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 25, 2013
    [Personalization] Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns
    The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received. I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] It’s the Little Things: How HubSpot Writes Microcopy
    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Within two years, Beth had become that point person -- and HubSpot''s first-ever manager of microcopy writing and editing. And the user is the last person you''d want to be mean to. Her favorite?
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Personalization] Higher-Education Webinar: Turning Student Consideration into Enrollments
    And not every student’s needs are exactly the same.  As a result, the more personalized a school can make its messages to potential enrollees, the better the chances of gaining that enrollment. Students take their time when researching schools. When:  November 19, 2013  | 1:00-2:00 p.m. Registration link:   [link].
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Personalization] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    In an interview on their success, Oates said that they fulfill a need in each other’s personalities, where Daryl has a “certain aggressiveness and a certain drive.” He describes himself as more grounded and practical. This intangible whether from their competitiveness or their dichotomous personalities created success. Mac and cheese.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Personalization] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    personally prefer getting alerts as soon as Google finds a new piece of content, so we can react quickly if needed. If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Media monitoring isn’t something that only PR pros can do.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Personalization] What Every Demand Gen Marketer Should Know About Interactive Content
    They’re taking white papers that have seen amazing results, borrowing ideas and data , and creating unique personality assessments, knowledge tests, and calculators that work together to draw their audience through their buying journey. “Where should I start?”. That’s a question we hear a lot from new customers at SnapApp. Getting Started.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Personalization] Creativity, Technology, And The Future Of Storytelling
    My own personal blog gets thousands of visits a day and my Slideshare content gets almost as much. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. And so we largely tune out the ads.
  • SNAPAPP  |  FRIDAY, APRIL 3, 2015
    [Personalization] SnapApp of the Week: CEB's 54% Increase in LinkedIn Click-Throughs
    Today we’re going to try something a little different with SnapApp of the Week – rather than highlighting a specific SnapApp, we’re sharing a story of how a SnapApp customer used creative promotion techniques to get better results across channels. Enjoy! Getting prospects to engage on LinkedIn can be difficult.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 13, 2009
    [Personalization] When will Amazon go Social?
    And I was looking at the “personalized recommendations” that Amazon provided me. Not bad recommendations but not exactly “personal”. Again not a bad recommendation but also not exactly “personal”. How personal is that? So what would make these results truly personal?
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Personalization] Is My Company Ready for Marketing Automation?
    Salespeople want to send out 50 or 100 “personalized” emails to their territory. Start sending leads personalized emails with longer form content such as whitepapers, in-depth webinars, and invitations to special events. Don’t sign that marketing automation contract …yet. Under 10,000 records). What should I do?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Personalization] Social Media Marketing Tools For B2B Marketers
    You need to be able to view personal details of your leads and know where they came from. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. This is the problem that we set out to solve in mid 2011.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Personalization] Have You Ever Told Yourself, “Stop Wasting My Time”?
    These could be individuals, organizations or just situations we find ourselves in. I am not a very patient person unless I am completely engaged by the person or situation that is taking up my time. In business, in our professional lives and on the personal front as well, there are ways to accomplish more on any given day.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Personalization] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    Instead, the greater focus should be on letting the data live where it wants to live, and tying it to the right person so you can provide a better experience. This ID enables the marketer to orchestrate a relevant, personalized experience for each individual across marketing channels. What's an example of the ID Graph at work?
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Personalization] About Our Partnership with Net-Results
    It’s allowed us to do a lot of very interesting things like personalization. Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. This partnership gives us an excellent platform to build them on.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Personalization] Marketo’s “Secret Sauce” Marketing Approach
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Learning from the Best. Jon Miller. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Personalization] How to Build Your Email List [GUIDE]
    You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form. Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Consumers Approve User Generated Commerce
    Anytime I post about a person it’s about someone that influenced me and inspired me. Also, if I can prove I am a credible person to talk to about their products they will come to me first, and want to work with me. believe the person who is using the photo needs to ask permission first. Alice Chan. Now Tiffany & Co. AC: Yes.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Personalization] B2B Social Media - What to Look For Before You Leap
    To get a company's product information, prospects had to engage directly with a sales person. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Personalization] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested. 5) “Persistence or harassment?”. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So how are you supposed to stand out?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. Fall fundraising event season is here! And it works!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Personalization] 5 Ways CMOs Can Master Their Online Customer Experience
    It’s much more effective to  test  home page offers (to quiet those internal groups) and use that data to personalize the offer based on who is visiting your website. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs?
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response. LifeLock Cares.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Personalization] 12 Super Cool, Time-Saving Apps and Tools
    This iPhone app allows you to drive and classify each trip as business or personal with a single swipe. Each contact gets their own page, and you and your team can add notes and details, and even assign tasks (such as sending thank-you notes) to a specific person. Keep extraneous tasks at bay with time-saving tools and apps. Money. 5.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Personalization] 5 Tips to Help Close That Sale
    Personalize Your Approach. There’s nothing like a personalized presentation to increase the chances of sealing a deal. Instead, include personal touches that let them know you value them as people, not just numbers or sales opportunities. We all want the journey to end in a successful conversion, but that’s not always the case.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Personalization] How to Tackle Real-Life Social Media Customer Service Obstacles
    According to a report from Javelin Strategy & Research, most Americans are reticent to mix personal financial information with social networking; the report found a 4-to-1 resistance against receiving updates about promotions and discounts, to a 9-to-1 resistance against reviewing or receiving account balances. So what's a brand to do?
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Personalization] What Is the ROI of Native Video Ads in 2016?
    Increased personalization of ads and online content have also helped brands engage with audiences. When consumers believe they’re on the receiving end of personalized content, they are much more likely to engage with that content and the experiences it offers. For many brands, the biggest obstacle is one of cost. Of course.
  • MARKETRI  |  THURSDAY, AUGUST 16, 2012
    [Personalization] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
    Video seems to be hotter than ever as a way to stand out, show personality, and connect with an audience. Knowing the points from the script, one person (not appearing on camera) will ask the subject questions to draw the answers in a more natural way. Last year, I wrote a post on the basics of video marketing. Know your message.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2016
    [Personalization] Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit
    Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. Recently I attended the CMO Club Europe Summit that took place on September 6th in London. The Summit was pretty remarkable in many ways and was no ordinary European event. To have fun. It was great. CMO Corner
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Personalization] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Many of your readers — now that they’ve sampled your free content and found it valuable — will be more than willing to exchange a small amount of personal information for long-format content that has significant perceived value. The only essential piece of information you need to collect is a person’s email address.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [Personalization] Above the Fold Still Critical for B2B Email Design
    It’s estimated that, in an era of information overload, the average person receives anywhere between 3,000 and 20,000 advertising messages a day. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.). Does a theory that predates digital marketing still have relevance today?
  • SALESFUSION  |  TUESDAY, NOVEMBER 17, 2015
    [Personalization] The Top 10 Do’s and Don’ts of Email Marketing
    This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time. From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. We recommend following (and avoiding!) Email Marketing Do’s.
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Personalization] March Madness: Marketers' Favorite TV Show Final Four Results
    Each show in competition has its own marketing personality that may guide your decision making. It’s been quite a journey, and now we’re down to just two – a head-to-head clash. Round 1. Round one finished on March 11th , and the initial eight contenders were limited down to a final four. Silicon Valley – Comedy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. And it''s probably risking us a sale.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. Sharing personal moments with friends and strangers (Snapchat). Personally, I think so. Let’s play a game.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] Case Study Copywriters: Juggle More for Your Clients
    You want to ensure that the person is responsive when you need them. When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. High maintenance? Probably. We want what we want.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Personalization] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will we see new models required to activate employee personal brands ? What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up! Is search dead?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 1, 2012
    [Personalization] Key Strategies for Technical Sales
    Are you a technical person who has to sell or get funding for your company? Personally, I’ve always have problems with them. Babette Ten Haken: The worst 4-letter word in an engineer’s or technical person’s vocabulary is S-E-L-L. Do you sell to technical customers or engineers? It’s written especially for you! It’s pervasive.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Personalization] Q&A: The Big Email Marketing Questions Answered
    For example, personalized, event triggered emails tend to perform better than untargeted newsletters or 3 rd party email advertising (sometimes known as a solus emails), which can make the average meaningless if you group them together. This shows you how effective your creatives and offers are for different types of campaigns.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Personalization] How to Draw Inspiration From the Most Unlikely Places
    What that optimal time is will vary from person to person, but think of it as the time of day when you’re most alert and most able to tune out distractions. Writer's block. Lack of focus. Laziness. The feeling can come in many different flavors, but they're all tied to the same, underlying issue of simply being uninspired. Here's why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Personalization] 20+ Amazing Examples Of Content I Wish We Created
    Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Content that people actually want, like, consume and share. And 1.8
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Personalization] Google+ 201: 5 Steps to Get Started with Google+
    This means that any updates to the Google+ page will need to be made by the person who created the page. Hinge advises you do have more than one person managing the page to prevent being unable to access it should the original creator leave your firm. 2) Build your brand presence on Google+. Go to https://plus.google.com/pages/create.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 30, 2012
    [Personalization] A good reputation online is an essential marketing strategy
    This sort of person — the reluctant tweeter — actually might do you more harm than a social media service bureau that really appreciates your work, really loves social media, and speaks online fluently and with infinite patience, generosity and responsiveness. And for some, it is. What are on them? Are they about you?
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Personalization] The Science of Productivity: How to Get More Done in a Day
    The average person wastes 31 hours in unproductive meetings according to Atlassian. We look over at the person who seems to get it all done while still managing to have a life, and we ask ourselves: What does she know that I don''t? That''s leaves roughly half of your time at work actually spent doing work. Just get started.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] How to Design a Marketing Survey That Yields Legitimate Results
    Chances are more than one person will be confused by an awkward question, and it’s safer to change it. 4) Ruthlessly Edit Your Survey. This way, you could have an overall question pool of 60 or 80 questions, but based on your individual survey-takers' responses, a single person will only ever see 40 total questions.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 28, 2014
    [Personalization] Life Enrichment: Passion
    These concepts are important to me and provide me focus, purpose and describe my passion, notice there are both personal and professional aspects within these statements. These women have found personal passion to keep life active. Life Enrichment: Passion. What Value We Bring. believe that is important for a successful leader.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Content Wars: Of Robots and Writers
    From there it was a hop, skip, and a jump to the concept of brands as storytellers focused on personally engaging with their audience; in other words, brands as publishers. Two developments in content marketing have me thinking that total online chaos is just around the corner: 1) Brands are becoming publishers, 2) Robots are too.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Personalization] How Marketers Are Using Social Media to Grow
    Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers.  It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!  So how often is social media marketing being used in 2011?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Using marketing automation, sales reps can automatically send the right personalized messages to the right prospects at the most optimal time. Using marketing automation, the team at LEGO Education is able to speak to customers and target audiences in a very personalized and customized way. Better Visibility and Shorter Sales Cycles.
  • VOLACCI  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] The Organization Geek's Productivity Tools
    Wunderlist. I’m a list person. From personal reminders and shopping lists to shared tasks to tackle, Wunderlist has great functionality, allowing users to keep private lists and also allowing users to share and collaborate on lists. I like technology. Here are my must-use tools and bookmarks to keep on-point during the day. 1.
  • SNAPAPP  |  FRIDAY, MAY 15, 2015
    [Personalization] DDI Offers “Assessment Assessment” for HR Teams
    Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones! For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the search for the next generation of senior leaders.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Personalization] Understanding the Stages of Your Sales Funnel
    Indeed, analyzing what motivates prospects at every stage of the sales funnel is vital to a marketer’s or sales person’s success. Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Personalization] Is Automation the Right Marketing Solution for You?
    Hyper-Personalization. But automated marketing solutions are highly effective at hyper -personalization. With MAPs, you can create personalized emails that go beyond the lead's name in the greeting. The key to getting the right message to the right person is segmentation. That’s the how. Segmentation.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Personalization] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    If you’re keeping sales in the dark about your lead nurturing templates, they might waste time and fail at the time of the sales call because they won’t know enough about why that person is ready to buy, what they know, and what they still need to learn. Marketers and salespeople are the most critical links to a company’s customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Personalization] An expanded view of influence marketing measurement
    Instead of relying on Twitter data, Berger dug into field research that included personal interviews to find out what sort of benefits were being realized from influence marketing. When I wrote Return On Influence   in 2012, the term “influence marketing” wasn’t even on the radar. Undoubtedly it has. But does it work?
  • IKO-SYSTEMS  |  MONDAY, JANUARY 18, 2016
    [Personalization] Engaging Your Prospects – The Real Numbers
    This isn’t an exhaustive list, but it gives you the a general idea: LinkedIn with personalized InMails. Prospecting using ultra-personalized emails (individually written with prior research). The question I’ve been working on lately might get you thinking: What’s the best technique to snag a meeting with a prospect?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Personalization] What in the Heck Is Going on With Privacy at Google
    European lawmakers are also introducing the " right to be forgotten ," which would let users petition to have personal information on the internet removed. While some people see this as something that will make their online lives more efficient and personalized, others interpret it as just plain creepy. 3.) Why Is There Controversy?
  • HINGE MARKETING  |  MONDAY, AUGUST 19, 2013
    [Personalization] Social Media Marketing Guide for Professional Services
    How many clients and referral sources can you develop a personal relationship with? Personal relationships, reputation and referrals are still important. Hinge is releasing a comprehensive new guide to social media for professional services firms. Here’s why it’s important to your success. That hasn’t changed.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] A Content Framework for Sales Enablement
    The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Sales Enablement Content. Content Framework.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
    In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, NOVEMBER 13, 2012
    [Personalization] Tennyson Delivers Skyfall’s British Bulldog Moment
    The parallels between the plight of Ulysses and Tennyson’s personal circumstances continue to be the focus of countless, thoroughly boring Ph.D. To strive, to seek, to find, and not to yield. Moved earth and heaven, that which we are, we are; One equal temper of heroic hearts, Made weak by time and fate, but strong in will. Reil, Jr.’s
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Personalization] Find Your Most Engaged Members and Donors with Inbound Marketing
    After you’ve skimmed your database, come up with a list of segments that make it possible for you to categorize every single person to whom you’re marketing. Focus on these groupings heavily, and deliver your most personalized and refined marketing programs here. Not sure how to find your most engaged members and donors? Log in.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Personalization] Waiving Speaking Fee for Book Buyers
    So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. Note that I will be unavailable for personal reasons (expecting twins any day now!) Some of the topics we can address include: Building the Business Case for B2B Social Marketing.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Personalization] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    She was responsible for creating and managing all the content for their email marketing programs.  I asked her how she works with the person who creates the content for their social media channels. Her answer: she had never met or talked with the person. Sheer Lack of Editorial Calendar Usage. The chief storyteller. Higher Purpose.
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Personalization] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    If it’s for engineering, the job title may be “software engineer” and there may be 10 skills listed as desirable, but the manager will say, “I really need a person with these five skills. DAWN: There are companies that add in a layer of personality assessment on the front end of hiring. Why is it so hard to find good people?
  • RADIUS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Personalization] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Every person across the Radius teams was asked to think about his or her future goals and what steps he or she would need to take to achieve them. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The theme of the three day Kickoff was “Together…” which resonated throughout every presentation. Alignment Post SKO.
  • RADIUS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Personalization] How Radius Injects Marketing & Sales Alignment into our Annual Sales Kickoff
    Every person across the Radius teams was asked to think about his or her future goals and what steps he or she would need to take to achieve them. To start the fiscal year right, we hosted our annual Sales Kickoff (SKO). The theme of the three day Kickoff was “Together…” which resonated throughout every presentation. Alignment Post SKO.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Personalization] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
    It includes demand and lead generation links at the end, driving viewers to subscribe, or check out related content. I tip my pilgrim hat to you, New York Times! (Oh and by the way, if your brand is maybe a little bit quirkier, or you already have some fun video personalities you want to include in your Thanksgiving video, check out this one.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Personalization] 13 Case Studies That Prove the Power of Word Choice
    Even giving your copy a small dose of personality can drastically increase the chances of it actually being read by a visitor. 6) Pink Pest Services Increased Conversions by 96%. To do this, they use personalization to customize email subject lines based on the name of the destination the customer was shopping for. Testing. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Personalization] Could too much tweeting cost you your job?
    Everything becomes part of your personal brand … including how and when you use Twitter. This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed to — and what it might mean to your career. The thrill of victory.
  • VIDYARD  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    One common theme across the panellists was their excitement to be able to deliver more personalized video experiences…but more on that in just a moment! Michael went on to talk about how Vidyard saw a 16x jump in click-through rates on their email campaigns when including a video with a personalized thumbnail! The First Steps in Space.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Personalization] 5 Best Paid Distribution Methods And When to Use Them
    LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Why Sponsored Updates? Multiple targeting options (e.g. The numbers.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Personalization] Boost Your Business with Live Chat
    According to a survey conducted by Forrester Research , “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.”. What is live chat? How does live chat work? Why choose live chat? How to optimize your live chat.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 15, 2013
    [Personalization] If I have a negative content out there, why can’t I simply remove it?
    It enables individuals to optimize their personal profiles for search. The only way to remove negative content is to bury it with positive links and content. For me, this has been “the nightmare that never ends.” ” But how can I get rid of that nasty article? But this begs a question: How do you get rid of negative content?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Personalization] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    As a senior person looking for a senior job, you have two strategies you can use: You could answer job listings at LinkedIn, Careerbuilder or Monster, or. Buffer Guest posts can put you on the radar of the right people. InBound marketing works. Recently I was contacted by an executive recruiter at a very well-known firm. Oh well.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Personalization] The Power of Human Content: Virgin America’s New Safety Video
    While the flight attendants did not sing (or rap), they did direct us all to the personal screens in the seat back, where we watched this bit of awesome: The New Virgin America Safety Video. Most of us “veteran travelers” have them memorized. Please be sure to secure your own oxygen mask before assisting others.). minutes! Trust me.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Personalization] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    And, would you expect the person who reads the tweet to follow up on the issue in person? The folks at Logan Airport studied Alex''s Twitter profile picture, and then walked around the terminal until they found him so they could follow up with him in person. How helpful do you think their answer will be? JetBlue No big deal!
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Personalization] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    For example, the width of iPhones vary , but say you want your site to display specifically for an iPhone 6 when a person's holding it in landscape. This free online tool generates personalized reports based on your site's performance, mobile readiness, SEO, security, and more. You're stumped. Your friends are stumped. That's it!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Personalization] How to Develop and Use Personas to Recruit Your Ideal Students
    You don't want to focus too much on any one actual person as no individual can be representative of the group. negative person is the profile of who you don't want as a student, or who will never be a student, so you don't waste resources marketing to them. Remember – a persona is a fictional representation, not a real person.
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