Page 70 of 147 Previous | Next 
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20 Tips to Get Your Content Seen on Facebook
    Affinity - the number of times 2 people (or a person and a page) have interacted. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Personalization] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    But the point is that we took a page out of PR/journalism’s book and interviewed our subjects in person, which represents a departure from traditional online marketing. '“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Personalization] Newsletter Series: Subject Lines That Work
    Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 27, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
    Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Personalization] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs believe in the personal touch. You have a marked preference for traditional face-to-face techniques: personal networking, tradeshows, seminars. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Personalization] Twitter Launches Brand Pages for Business Accounts
    Marketing Takeaway: This means much better brand recognition for your business' Twitter account as well as a more prominent distinction between brand pages and personal pages. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. Connect with HubSpot
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] You Don’t Just Hire a Sales Team: you build it
    Studies show that, if you bring in the wrong salesperson, you lose up to four times the cost of that person’s annual salary and benefits in missed opportunities, management time, fee’s and other factors. You Don’t Just Hire a Sales Team–You Build It. By Ken Thoreson. ” They’re not alone in their concerns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] Facebook Enhances News Feed and Introduces Ticker
    All of these new changes Facebook and Google+ have been implementing mean a few important things for marketers: an emphasis on personalization, advantages in social search , and even more movement toward creating a truly real-time web. First, understand that personalization in marketing is becoming even more important.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Neil Patel on Blogging, Bribing, Business
    You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. Don’t mess with personal interaction. Patel has assisted companies including Amazon , AOL and HP to make more money on the web. So how he get this high up? “Where the real money is, is being an entrepreneur.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Personalization] Focus On Your Customer’s Brand In The Future of Marketing
    On a community level we’ve been: Reaching out to bloggers in person, online and via events. In our last  interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). Product.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Personalization] Is Your Content Boring? Here’s 6 Steps To Great Content
    This along with the journalistic talent now available as traditional media sees ad revenues decline and the low cost of setting up a website, adding an RSS feed and delivering valuable content – all make it easy for any one person or any business to deliver news. Does your content bore your audience to death? The Content Marketing Challenge.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Personalization] Re-branding – a better option than “disruptive innovation”?
    His primary example of this involved mainframe computer manufacturers focusing only on refinements (or “sustaining innovations”), and completely missing an untapped customer desire for a cheaper, poorer quality personal computer, which eventually took over the entire industry. Jill sites two other examples, Morrison-Knudsen and Time, Inc.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Brave New World: Understanding Security Risks Around Mobile Devices
    Figure out how to use your personal Twitter account safely and competently, then graduate to the higher profile and higher risk activities. Co-mingled Data and Accounts : One particular challenge that smartphones and tablets present is an unprecedented co-mingling of personal and professional data and accounts. Human Error.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Personalization] Why Your Company Blog is Striking Out
    To accomplish these things, at least one person in the company must have the responsibility for writing and maintaining content for the blog. That person should be proficient in writing, including having a good grasp on grammar, spelling, and overall flow of content.  Save the Company Blog! Assign a Managing Editor. Promote the Blog.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A Starter's Guide to Increasing Brand Visibility on Twitter
    3) Provide Personalized, Quality Content. So if you really want to provide content that gets noticed by your target audience, try to make it as personal and filled with as much unique “you” as you possibly can. This is a guest post written by Leonard Widrich. 1) Promote Others. 2) Participate in Twitter Chats.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. 'You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. My Social Media Slip-Up. Or so I thought. FacePalm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Personalization] 4 Ways to Use Social Media to Beat the Big Boys
    Give them every opportunity to reach out and talk to a real person.  By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer.  Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Absolutely. Their secret weapon?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Core Competencies Driving a Modern Marketing Strategy
    Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ’ Tomorrow’s modern marketers will have to use the same concept of personalized content, across all of the buyer’s preferred channels. 'By Amanda F.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Personalization] 18 (of the) Best Web Analytics Guides of 2011
    But personally, I still prefer the old version. haven’t noticed any impact on the scale Brandt reports, personally, on our client results. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. iPhone vs. Android).
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] Successful Social-Mobile Campaigns in 5 Steps
    ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. 'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. You''re not a subject-matter expert, so your credibility can''t come from personal experience. It probably isn''t too far off in the future.). Content Creation
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Personalization] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    And the similarities with email and marketing automation don’t end there: Just like with using email text fields, you can personalize your voice broadcasts using text-to-speech functionality to include each recipient’s name, company, city, or any other information you want in the message. If so, what have you used them for and did they work?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Personalization] Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote
    Of course, these can be applied to every aspect of your life–both professionally and personally. So you have to learn how to grow as a person and understand how to be content. You probably don’t have the right strategy, and you need to learn the right strategy to get ahead in both business and in your personal life.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about? Close.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Ways to Break Through the Noise at a Trade Show
    Personality Counts. The very nature of trade shows demands that you have personality. Also, he had a pretty specific product, so not every person walking by was going to take his line. 'We recently attended and exhibited at a retail trade show in Las Vegas. But I challenge you to think about your end goal. Be Novel. Lesson?
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Mind-Blowing Statistics on Digital Marketing for Hospitals
    23% booked in person*. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. You write an article.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Personalization] How to Capture New Customers – i?marketing (Part 3)
    Effective pages are able to get a large number of visitors to the page to share information that allows you to identify who the person is and qualify them. It must offer enough value that someone will trade their personal and professional contact information for it. 'Editor’s Note: Our first regional i ? good offer. Test your page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Personalization] Can social media change your company’s culture? I doubt it.
    Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Personalization] Can social media change your company’s culture? I doubt it.
    Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people? 
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 11 Best Practices for Social Journalists
    online audiences are often more willing to share than you think—but you have to be willing to engage them personally. Be the bigger person and walk the other way (metaphorically speaking). 'Social journalism is a fairly new term. While the term is new, the concept is not. This content is: Timely. Useful. Relevant. Social. Blogs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Personalization] Top 5 ways to optimize sales enablement efforts
    Especially important is understanding the mindset of the person delivering the message. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • BIZNOLOGY  |  THURSDAY, JUNE 13, 2013
    [Personalization] Content Marketing and Your Buying Cycle
    If you’re involved in more complex sales, be sure your content channels all make it incredibly obvious how a customer can reach out to the appropriate person to initiate the final sales process. 'Photo credit: Shannon Paul. Those are fairly common ways of breaking your audience down. Detective. Judge. The Innocent Buystander. The Judge.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] Don’t They Know Who You Are? Why Reputation Management is Crucial
    The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. few examples. How To Be Seen. Buy yourname.com if it is available.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] Putting Google’s ‘not provided’ Keyword Update in Context
    This focus on quality content and user experience is reflected in Google’s increased focus on personalization (think Google Plus) and design improvements in their products and search services. However, if we observe industry trends we can begin to add deeper context. Google Analytics SEO
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Personalization] The Taco Bell Content Strategy
    It is a personal and fun way to express your content and can be quicker and lighter than the eBook. Personally, I can smell the deliciousness wafting off of this screen. 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. The Burrito = THE EBOOK.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Personalization] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Meet influencers in person. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. Here are five notable tips from the session.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Personalization] Social media strategies businesses should learn from politicians
    If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. Even if the person isn’t identified by name, it is easy to tell when the company takes a larger interest in its customers beyond “buy what I am selling.”. 6) Get personal. 1)  Capture passion.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] My Top 10 List of Dreamforce Tips That’ll Save You
    Finding a single person that you haven’t met before at Dreamforce is NOT like finding a needle in a haystack. Don’t be the last person out, just… Just don’t. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. No joke.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s. 
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Personalization] Eight ideas for building a website that works
    design that feels right does so by fitting your audience’s expectations and presenting your personality. 'Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Your Goals. great content). Design.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    While studies have shown that sharing content via social carries the same weight as an in-person recommendation, it may be surprising to learn that many people are sharing content without ever even reading it. 'This blog post is off to a good start because you’re currently reading it. Shocked? You may have even done it yourself.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Personalization] 6 lessons on how NOT to market to customers
    Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 8, 2009
    [Personalization] Have You Appreciated Your Community Members Today?
    5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Entering the World of Social Media: Better Late than Never
    Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Personalization] Picture This: 10 Amazing Photo Sharing Apps
    They illustrate their sense of irony or whimsy, and reveal their personalities. By {grow} community member Kerry O’Shea Gorgone. have about a dozen photo apps on my iPhone. It’s possible I have a problem, but they all serve different purposes! Here are my favorites, from frequently used to occasionally launched. The Must-Haves. Tweet.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Personalization] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Author and Social Media Expert Mark Schaefer has highlighted the fact that degrees and social status matter far less to a person’s share of voice than they did a few decades ago – instead of classic credentials, anyone can theoretically become a thought leader in a niche with continual effort. What Are Digital Influencers?
  • LEADERSHIP  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] My Big, Mean B2B Social Conversion Machine
    will have multi-tone paint with a very special property – it will be the favorite color of each person viewing it! Nothing to beat personalization—give people what they really want and love, and they will become your real fans, not just another number in your Facebook fan count. And not just turn and look away, but keep on looking!
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Personalization] Five Customer Empowerment Tips: the Days of Intuition are Over
    Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. You don’t really need studies to notice customer empowerment. So, what is it about?
  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Personalization] How to Create Effective Marketing Content
    I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Join your LinkedIn network? But I hardly know you
    My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Personalization] The 7 Deadly Sins of Blogging
    It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
<< 1 2 ... 68 69 70 71 72 ... 146 147 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...