BIZNOLOGY | FRIDAY, JULY 26, 2013
[Personalization] Meeting The Special Challenges of a Service-Driven Business
At a touch, a representative can pull up a customer’s entire history, then personalize their support or purchase experience with special offers, loyalty rewards, or other premiums. 'Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships.
HUBSPOT | WEDNESDAY, JANUARY 11, 2012
[Personalization] The Ultimate List of Email SPAM Trigger Words
Personal. Financial - Personal. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Order.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Personalization] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
HubSpot 3 Announcement : Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for. Didn't make it to Boston last week for INBOUND 2012 ? Well, you're in luck!
B2BBLOGGERS | MONDAY, AUGUST 30, 2010
[Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it. Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
MODERN B2B MARKETING | MONDAY, JULY 8, 2013
[Personalization] 3 Steps to Optimize Your Email for Mobile
Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. 'Author: Mike Stocker What’s the one thing you spend the most time with each day? bet it’s your mobile phone. Come on admit it! That’s huge! Media Queries. important. }.
WRITTENT | THURSDAY, DECEMBER 19, 2013
[Personalization] A Minute with Ann Handley: Insights and Trends for 2014
AnnHandley: I relaunched my personal site ( AnnHandley.com ) this year. HNesterenko: What is your #1 personal rule you always follow? She is also the co-author of the best-selling book on content marketing, Content Rules, which I highly recommend to read. So in terms of tools, I discovered Yoast. And finally I really SnapApp .
HUBSPOT | MONDAY, MAY 23, 2011
[Personalization] Should Business Owners Outsource Social Media? [Marketing Cast]
Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” But your business should. Do you like writing emails? Connect with HubSpot
B2B MEMES | FRIDAY, NOVEMBER 4, 2011
[Personalization] Attribution and Linking Are Essential to Transparency
As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
SAZBEAN | THURSDAY, AUGUST 25, 2011
[Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
SAZBEAN | TUESDAY, OCTOBER 19, 2010
[Personalization] Klout Adds Facebook to Influence Measurement
There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
ENGAGE | MONDAY, MARCH 7, 2011
[Personalization] Don’t Worry, Be Content: 10 Rules for Creating Quality Editorial
m a word person, but design is almost more important in getting people to pay attention to your content. It’s where the personality is. N o rules, just write, right? Not so fast. Here are her 10 rules for quality editorial: 1. How do you know great content when you read it? You just succumb. Take my guilty-pleasure read: US Weekly.
DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
[Personalization] Easy Tips for Marketing Your B2B Video Content
Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
WINDMILL NETWORKING | TUESDAY, OCTOBER 16, 2012
[Personalization] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Traffic is the reigning monarch of the Internet.
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 11, 2012
[Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 21, 2010
[Personalization] Marketing Automation vs. Inbound Marketing
Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 1, 2011
[Personalization] Making Industrial E-mail Marketing More Relevant
Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
CHRIS KOCH | FRIDAY, JULY 22, 2011
[Personalization] 6 lessons on how NOT to market to customers
Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
LEADER NETWORKS | TUESDAY, DECEMBER 8, 2009
[Personalization] Have You Appreciated Your Community Members Today?
5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
WRITING ON THE WEB | TUESDAY, NOVEMBER 15, 2011
[Personalization] Entering the World of Social Media: Better Late than Never
Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, APRIL 19, 2013
[Personalization] LinkedIn ROI? Jamie Increased His Sales Pipeline by $350K in 6 Months
To answer the question simply, my personal business development ROI with LinkedIn is unmatched by other sales mediums. That’s right – I personally (not including what our sales team accomplished) created $350,000 in new opportunities in six months, using LinkedIn Executive ($100/month account). Total Opportunity Value = $350,000.
BIZNOLOGY | WEDNESDAY, NOVEMBER 13, 2013
[Personalization] Why content marketers should be committed environmentalists
great in-person presentation can fall flat on Slideshare. '(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Reframe. It must be tailored to their needs. Repurpose.
HUBSPOT | TUESDAY, MAY 18, 2010
[Personalization] 36 Awesome Social Media Blogs Everyone Should Read
Chris Brogan. -- Brogan, a leading social media author and speaker, shares thoughtful and personal content on his blog. For social media insight with a shot of personality, Peter's blog is a must read. The great thing about the internet is that it is full of really smart people sharing great information, all for free.
MARKETING ACTION | TUESDAY, APRIL 23, 2013
[Personalization] 5 Signs That You Might Be An Agile Marketer
It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
ENGAGE | TUESDAY, MARCH 18, 2014
[Personalization] Know Your Audience: The Secret Sauce Behind Discovery
'During a SXSW panel discussion, Katrina Lake, CEO of subscription-based personal styling service Stitch Fix , shared the company’s data discovery experiences. customer noted in her personal online profile that she was expecting in eight months and would need to tailor her clothing choices accordingly. Think outside the box.
HINGE MARKETING | MONDAY, MARCH 10, 2014
[Personalization] Visible Expert Profile: Rick Telberg
'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Keeping Pace with Change.
CONVERSIONATION | MONDAY, JANUARY 28, 2013
[Personalization] Five Customer Empowerment Tips: the Days of Intuition are Over
Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. You don’t really need studies to notice customer empowerment. So, what is it about?
E-QUIP | MONDAY, JULY 8, 2013
[Personalization] How to Create Effective Marketing Content
I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
WONDERING OUT LOUD | WEDNESDAY, JUNE 22, 2011
[Personalization] Join your LinkedIn network? But I hardly know you
My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
WEBMARKETCENTRAL | TUESDAY, APRIL 29, 2008
[Personalization] The 7 Deadly Sins of Blogging
It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Personalization] Remaining Professional with Social Media
just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships. At some point, I believe we will all be expected to be fluent in social media. What do you think?
LEDGER BENNETT | SUNDAY, JANUARY 20, 2013
[Personalization] Is customer engagement really enough?
He is not a particularly forgetful person, nor selfish, nor purposely chose not to. One, the person was engaged, paying attention, listening but did not respond with the appropriate action. Problem one: the person was engaged, paying attention, listening but did not respond with the appropriate action. Can you please….
MARKETING ACTION | MONDAY, MARCH 24, 2014
[Personalization] 7 Tips for Brand Consistency Across Social Channels
Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
SALES INTELLIGENCE VIEW | WEDNESDAY, MAY 9, 2012
[Personalization] The Secret of Converting Leads into Sales
Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 22, 2013
[Personalization] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
What are YOUR tips for a new person attending Eloqua Experience for the first time? 'by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Have no fear.
DIGITAL B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Personalization] Invisible Brand Marketing Is Not Just a Facebook Problem!
You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. 'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Email: Click Rates Are Falling.
FEARLESS COMPETITOR | TUESDAY, MARCH 5, 2013
[Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. 'Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
FEARLESS COMPETITOR | TUESDAY, APRIL 17, 2012
[Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
FEARLESS COMPETITOR | THURSDAY, AUGUST 11, 2011
[Personalization] How to gain customer trust – Insights from Guy Kawasaki
Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 28, 2011
[Personalization] The Problem with Email
Four in 10 global marketers (43%) use email segmentation to personalize messages by audience, according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. in 10 Email Users Have Unsubscribed. Email Still Popular.
MI6 MARKETING AGENCY | MONDAY, FEBRUARY 7, 2011
[Personalization] What is Marketing?
What I am saying is that marketing is what each person and group in your company must do. Making marketing a core focus of each person in your organization. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have or “other duty as required in some small to medium sized companies. The Marketing Mix.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 23, 2012
[Personalization] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Today competition for traffic is fierce. Comments.
ONPATH | TUESDAY, DECEMBER 28, 2010
[Personalization] Why Looking in the Mirror Make an Ass Out of U and Me
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. Test it.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 20, 2010
[Personalization] Maximizing the Time Value of Content
Here’s what she had to say: “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money.
SYNECORE | SATURDAY, OCTOBER 19, 2013
[Personalization] Inbound Marketing Ain’t Dead Yet
In general, marketing automation helps execute personalization, an important component of inbound marketing; it assists in crafting tailored messages and content for your leads and customers. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc.
SYNECORE | WEDNESDAY, SEPTEMBER 18, 2013
[Personalization] How Much Will it Cost to Build a Website?
As a web designer, this is without a doubt the most difficult question a person can ask me. 'How much does a website cost? This is the equivalent of asking “How much does a car cost?” or “How much does a vacation cost”? The only answer is simply, “it depends.” The same goes for websites. Websites are NOT Products, they are Services.
BIZNOLOGY | TUESDAY, AUGUST 21, 2012
[Personalization] Take back your online reputation with a little help from your friends
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. Treat your online reputation like a group writing project. Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. Good questions.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 2, 2010
[Personalization] Build your audience like your life depended on it
David and Tobin did this by “letting us in on the joke,” pulling people from the audience to assist or even be a “star,” and keeping their banter very personal and “localized.” Lesson: Create an interaction that is genuine, personal, and relevant. Today’s lesson comes straight from the streets. Watch and learn, people. Bonus Tips.
AD YOUR COMMENT HERE | TUESDAY, MAY 7, 2013
[Personalization] Steve Nicholls on Social Media as a Crucial Component for Success
For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Today, a business is no longer sustainable without an effective social media agenda.
VIDYARD | THURSDAY, DECEMBER 12, 2013
[Personalization] Create Video Marketing for the Entire Sales Funnel
Try setting up a meeting or a call with a prospect in this stage by sending out a personalized video in an email. targeted, personalized social message is a surefire way to impress a prospect. 'Editor’s note: This post originally appeared as contributed content on Salesforce.com. . What’s the Ideal Content Mix?
MODERN B2B MARKETING | FRIDAY, OCTOBER 7, 2011
[Personalization] SiriusDecisions European Summit: 4 Key Marketing Takeaways
’ There are 6 different roles in the buyer process (champions, influencers, negotiators, users/evaluators, and ratifiers), and ‘One person can play one or more roles at any given time but whatever their role, the first thing they ALL do is search.’ The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance.
INSIGHTIQ BLOG | WEDNESDAY, JULY 17, 2013
[Personalization] 3 Tips to Make Your Good Content Great
For me personally, I am tasked with creating 12 blog posts in 2013 (I''m running behind!). 'Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
INSIGHTIQ BLOG | TUESDAY, AUGUST 14, 2012
[Personalization] Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
The experience centers on overlaying a person’s real setting with digital components as seen on devices such as smartphones or tablets. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed.
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 16, 2012
[Personalization] 2012 Super Bowl Ads that Nailed Customer Engagement
Creating a seamless experience, Bud Light's default Facebook image now showcases a classic Bud Light bottle, with Weego's personalized dog collar looped around its neck. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show.
INSIGHTIQ BLOG | MONDAY, MARCH 7, 2011
[Personalization] Building Your Data Foundation, Part II
You can clean up terrestrial addresses all you want, but if you're mailing and don't know how to properly address the company or person you're targeting, chances are the people who deliver the mail will toss it in the circular file. Trust me, your marketing efforts (and the results they produce) will thank you. It's an important distinction.
HUBSPOT | THURSDAY, MARCH 8, 2012
[Personalization] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
2) Encourage Thought Leaders to Add the Subscribe Button to Their Personal Profile. While you're at it, encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business' content. What Are Interest Lists? How to Create an Interest List.
SALES CHALLENGER | MONDAY, FEBRUARY 20, 2012
[Personalization] Marketing Automation: What It Means for Sales
Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. But what exactly does it mean? And why all the hype? .
SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
[Personalization] Brothers in Arms: The SEC and Neil Rackham
This obviously came as a surprise to us since we’d never met Neil before, but we were honored that Neil, author of SPIN Selling and the person generally considered to be the “professor emeritus” of professional sales, found the Challenger work worthy of sharing with his own clients. and he accepted. .
SALES CHALLENGER | TUESDAY, JUNE 28, 2011
[Personalization] 3 Things Reps Love, and Hate, About iPads
In fact, many companies are reporting that reps are proactively purchasing personal iPads to use in the field. When it comes to embracing new technology, sales reps often are the last to get on board. Attempts to introduce new technology often fail, as reps go back to their tried and tested ways of selling. At a mere 1.34
SALES CHALLENGER | TUESDAY, OCTOBER 11, 2011
[Personalization] Targeting the Decision Maker Is Not Always a Worthy Cause
In other words, let’s track down the customer contact that will own the decision, or at the bare minimum, figure out the people within the customer organization who can get us access to that person. At a lot of member companies we work with, this very commonly takes the form of a “target the customer’s executive-suite” strategy. So, what now?
WORKFACE | WEDNESDAY, AUGUST 24, 2011
[Personalization] Messengers of Trust: Part I
No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 4, 2010
[Personalization] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
But this cold call — that led to an in-person presentation — was my “duh moment on the difference between inbound and outbound B2B lead generation. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 11, 2008
[Personalization] Effective collaboration with wikis | DavePress
There’s no way you will pinpoint every person who might be interested in what you are collaborating on. About. Projects. Resources. Services. Contact Me. Subscribe to feed. ‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Put a platform together.
ENGAGE | SATURDAY, SEPTEMBER 21, 2013
[Personalization] Content Curation: If You Can't Be the Source, Be the Resource
This is the person who glares at you for accidentally looking at a member of the opposite sex at a restaurant when you’re just scanning the terrain to find the bathroom. This is the person who gives you the cold shoulder when you hold the door open for a member of the opposite sex as you enter a building. could see it in their eyes.
HUBSPOT | TUESDAY, MAY 15, 2012
[Personalization] Twitter Launches Weekly Email Digest to Aid Content Discovery
This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yup -- Corey wrote that.
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012
[Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
as well as serving on the Board of Directors at Person-to-Person, Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Stacey Acevero.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 29, 2013
[Personalization] 3 Tips to Help Your Social Media Break Through all the Clutter
Don’t let a low-level person who isn’t up to speed on your products be your spokesperson. So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Personalization] Gin, Television, and Social Surplus - Here Comes Everybody
However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience its worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter. Remember personal info? Here Comes Everybody. book about organizing without organizations. Buy the book. March 2008, US and UK). Permalink.
WWW.BRAINSHARK.COM | WEDNESDAY, JANUARY 30, 2013
[Personalization] What Types of Video Marketing Content Work Best for Pinterest?
These things provide a visual representation of the person, her ideas, and her ideals. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. What Types of Video Marketing Content Work Best for Pinterest? January 30, 2013 09:31 AM.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 19, 2013
[Personalization] How to Prepare for Google’s New ‘Author Rank’
It’s good personal branding, and in most cases people seem to think that it increases your click-through rate for search results; that people are more likely to click on a result that has a face next to it,” Traphagen adds. “All we know is that Google has these patents. They’re formally known as agent rank patents. All rights reserved.
HUBSPOT | THURSDAY, JULY 3, 2014
[Personalization] Everything You Need to Know to Successfully Live-Tweet Your Event
And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Assign one person to be in charge of social media for the event. Instead, assign one person to be in charge of social media for the entire event.
WINDMILL NETWORKING | FRIDAY, DECEMBER 21, 2012
[Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. SOCIAL MEDIA IN CONTEXT. SOCIAL BUSINESS. B2B SOCIAL.
VERTICAL RESPONSE | MONDAY, NOVEMBER 18, 2013
[Personalization] Interview Tips to Land Your Dream Job
” Your resume gets you through the door and your personality gets you hired. Most of all, let your personality show! Determine the personality, core values, and energy of the hiring company. Follow these tips and tactics and you may hear, “You’re hired!” It’s all about having the right “fit.”
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 2, 2014
[Personalization] 8 Takeaways From MediaPost’s Social Media Insider Summit
But maybe the lens should be “right-time marketing” to provide the right content, to the right person, and at the precise time they want it given where they are in the customer journey. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.
MANHATTAN MARKETING MAVEN | SUNDAY, MAY 19, 2013
[Personalization] 5 Key Mobile Marketing Moves
They are their phones, which are very personal, heavily customized and in constant use. The average person has 40 on their phone but only really uses 8-10. Your customer is not the same person when they wake up as when they are working mid-day – each persona has different needs and desires.” Mobile is here.
MANHATTAN MARKETING MAVEN | THURSDAY, MARCH 24, 2011
[Personalization] Lessons from the Disruptive Dr. Ross
natural people person, he could charm a humorless eastern bloc bureaucrat, a Washington lobbyist or a young account guy. He taught me that there’s nothing more powerful than a disruptive idea wielded by a disrupting personality. Robert Ross, one of the great marketing characters of our time passed this week at age 92.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 7, 2013
[Personalization] 5 Tips to Inject Humor into Your Social Media Mix
meme is an “idea, behavior, or style that spreads from person to person within a culture” according to Wikipedia. 'LOL, ROFL, HAHA. These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. One of their “best of” categories? Humor.
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Personalization] 5 Noteworthy Examples of Corporate Social Media Policies
Oracle appears to be of the ilk that using social media in the workplace is a hinderance to productivity because it could lead to too much personal use. While it can be good to blur the line between personal and professional in social media, that balancing act isn't always appropriate in regulated industries. How lenient should you be?
VERTICAL RESPONSE | MONDAY, FEBRUARY 10, 2014
[Personalization] 3 Ways to Avoid Burnout by Working Smarter, Not Harder
And if something is so urgent, it can’t wait a few hours for a reply, the sender will find another way to ask you such as in-person (fathom the thought!), 'Think just because you run a business that it’s got to be all work and no play? Don’t remember the last time you took a vacation? Do you regularly put in 80-hour weeks? But is it?
EB2BLEADS | FRIDAY, APRIL 20, 2012
[Personalization] How Do You Qualify Leads Generated By B2B Marketing Online
Just because you’ve got the right person, doesn’t necessarily mean that they’re an ideal prospect, so you need to get your ducks in a row first and understand whether this individual has a problem or desire that you can identify with. You’ve got to have something more than just an online presence, you need engagement. Are you using them ?
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 2, 2012
[Personalization] Make Monday Morning Meetings Work
You might ask each salesperson for one “PMT”—a positive mental thought that can be personal or professional in nature. Make Monday-Morning Meetings Count . Use a well-organized, performance-oriented gathering to motivate your team for the coming week. . Plan Ahead. Finally, meetings should begin no later than 8:30 a.m.
LEADER NETWORKS | WEDNESDAY, OCTOBER 19, 2011
[Personalization] Putting Customer Events On Steroids, Why You Need An Online Customer Community
And, it is likely your customers do talk to each other and about your company in person and on the social web. You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well ok, maybe the did but that is a different discussion). It does have to be this way.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 7, 2011
[Personalization] The death of the salesperson
Sales is built on trust and confidence, in some minor products this can be accomplished by smart marketing, however, where the special B to B consumer or business person are involved someONE must impact them emotionally enough to cause them to take action. The death of the salesperson has been greatly exaggerated.
WRITING ON THE WEB | MONDAY, JUNE 20, 2011
[Personalization] How to Write with Your Right Brain: 5 Tips
You may have named yourself “not a morning person, because you were trying to accomplish left brain tasks. ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. Use your right brain to tap into your creativity. The third thing I do in the morning when I get up is write on one of my blogs.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Personalization] Marketing Automation 101
Marketing automation drives revenue by helping you develop relationships with your customers before they are ready to make a purchase, engage at the right time, and scale personalized interactions with each customer. by Jon Miller (@jonmiller) Every business is on a journey to grow and increase revenue. And how do you get there? Build a team.
ENGAGE | WEDNESDAY, MARCH 26, 2014
[Personalization] Social Media is the Responsibility of Your Entire Business—and What That Means for You
They have big personalities that are all their own—but make no mistake: They are ambassadors for their brand. Bottom line: On social media, the personal self is the professional self. 'I follow several dozen people on social media specifically because of their professional role at their company/business/organization.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 1, 2013
[Personalization] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
Sometimes high ratings indicate great personal relationship between sales and marketing reps, which doesn’t mean that teams are aligned and collaborating effectively.”. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through
THE POINT | WEDNESDAY, MARCH 27, 2013
[Personalization] If It’s Wednesday, It Must Be a Webinar Invitation
If someone becomes a lead on a Friday, you don’t want that person to wait 6 days for a response, and 7 days for the next touch, which is what will happen if you’ve decided that nurturing emails only go out on Thursdays. What do you think? Is this a good idea? However, I’d advise caution: 1.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 5, 2012
[Personalization] Take Advantage of the Opportunity
These opportunities can be professional as well as personal. Take Advantage of the Opportunity. Several years ago, I was speaking in Puerto Rico at a sales conference and while I was waiting for my return flight I was relaxing and started to speak with another flyer. He was British and just finishing his holiday. See other blogs).
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 20, 2013
[Personalization] B2B Content Marketing as Storytelling: Is It Really That Simple?
Soliciting this type of information allows us to craft the right kind of content needed for personalized SEO and social media marketing programs. By doing so, you’ll 1) demonstrate the humanity of your business and 2) help your clients feel more connected to you on a personal level. I had a baby). What’s at Stake? Answers.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 30, 2011
[Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now may not be the end all but it’s a model that can work for both on a regional basis.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 8, 2011
[Personalization] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
For example, most B2B marketing is very out of context on sites like Parents.com or WebMD.com, and drawing your audience back from a personal context to your business offer or content is a significant hurdle, even when you are reaching the right person. Online Marketers are Creepy , but they don’t have to be!
MODERN B2B MARKETING | WEDNESDAY, JUNE 22, 2011
[Personalization] You Don’t Have to Be an Einstein to Create Great Content
Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? While few people can claim to be the next Einstein, why not try his approach to publishing to take your content marketing to the next level.
VIEWPOINT | TUESDAY, APRIL 17, 2012
[Personalization] Is Lead Generation Slipping Away From Marketing?
Marketing gets personal. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Kate Maddox.
B2B IDEAS @ WORK | TUESDAY, MARCH 6, 2012
[Personalization] Scientific Research: Motivating B2B Buyer Behavior
Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
VOLACCI | FRIDAY, MARCH 7, 2014
[Personalization] Stop an Argument [Ben's Productivity Podcast]
And I come to find out, I found out that this is called a pattern interrupt and what it does is it interrupts the thought process of the person and it really gets them to start to think in a different way and that pattern interrupts very, very quickly into that argument and we were onto better things.
BUSINESS GROWTH DEVELOPMENT | MONDAY, FEBRUARY 13, 2012
[Personalization] Three Ps of business success
You can see why this can be true, since even if a person’s initial idea and business partners are good, they are likely to struggle if they do not develop the organisation properly. Every industry is different, but at their heart there are a few basic concepts that drive every business forward. Business
SOCIAL MEDIA B2B | MONDAY, JUNE 21, 2010
[Personalization] 7 More B2B Social Media Tools You Haven’t Heard Of
By entering the name of a person or organization you will be able to find their social links across 27 social networking sites. Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. link].
E-QUIP | MONDAY, AUGUST 12, 2013
[Personalization] Brand Strategy: The Foundation of a Successful Brand
Get personal. Why should a firm''s personality be any different when working with current clients versus trying to attract new ones? 'I''m pleased to welcome Lee Fredericksen, Ph.D., Managing Partner at Hinge , as my first guest poster to my blog. How do your clients and prospects perceive your firm? firm''s brand is its biggest asset.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Personalization] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
I'm not sure what those 8% are doing, but the effectiveness of landing pages for the other 92% of marketers hinges on one component that isn't often discussed -- visitors have to trust you enough to give away their personal information on your landing page forms to obtain your offers. 10 Ways to Earn Your Landing Page Visitors' Trust. uneasy?