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  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] A Flock of Hummingbird SEO Comments
    A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. It forces the engine to consider the questions a person has asked previously, the places where the questions originated, and a person’s intent in asking those questions. license.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Personalization] Predictive Analytics: The Next Piece of the Social Puzzle
    As a result, users are more likely to see posts with high engagement rates within their personal networks (i.e. This also means that relevant, personalized social engagement is more important to marketers than ever – and for many marketers, that’s where predictive social analytics come in. When to Use Predictive Analytics. Interested?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Blog Marketing Tactics - 10 Tested, Proven Ideas
    And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Exactly. 6. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Personalization] Savvy Speaks: Of all the Nerve!
    " But, if you don't ask, you'll never get the opportunity to see what happens if the other person says 'yes.' Now that I'm living on the other side of that "what if," I'm SO glad I had the audacity to ask. Most of us have realized that there is a lot of power in the audacity of asking. Stephanie. Jamie.
  • E-QUIP  |  WEDNESDAY, APRIL 1, 2015
    [Personalization] How to Make Your SOQs More Client Focused
    Use personal language. If you use third person exclusively, as is common in our business, your SOQ will come across as impersonal. If you only use first person ( we , us , our ), it helps reinforce the impression that it''s all about you. Typically the most client-focused section of your proposal relates to the project approach.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Personalization] How to Avoid Problems with Hyphens and Dashes…
    Personally, I prefer the em dash with spaces on both sides — but that’s not supposed to be correct. Have you ever encountered this problem when blogging or writing content marketing ? Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Personalization] B2B Content Marketing as Storytelling: Is It Really That Simple?
    Soliciting this type of information allows us to craft the right kind of content needed for personalized SEO and social media marketing programs. My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away.  What were the latest content trends being discussed in blogs and on social media? 
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Personalization] What Marketers Should (And Shouldn't) Tweet [Research]
    Personal Conversations. Tweeting a long-winded personal conversation back and forth will make readers less likely to value your tweets. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. Hi @PersonB! Hi @PersonA!
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Personalization] Savvy Speaks: What to Include in Guest Blog Guidelines
    Some guidelines I give for guest posts include the routine like length (300 - 600 words) and topic (please, please stay on topic). A not so easy to define personal requirement is that a post has to match the tone of my blog. The person offering to submit a guest post needs to be fully informed of your editorial guidelines in advance.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Personalization] Why You Might Already Be in Ecommerce
    The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions. 3) Personalization. Personalization allows ecommerce merchants to welcome return visitors by name, show special pricing, and even show country-specific content on the first visit. 4) Lifetime Value. Ecommerce
  • MEASURABLE MARKETING  |  MONDAY, JANUARY 16, 2012
    [Personalization] Perspectives on The Digital Privacy Debate in 2012
    agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Often thought of as a personal device, many mobile users are uncomfortable with location tracking, along with ad-supported apps that have built-in data collection. Privacy in the digital age.an Trust.
  • MARKETRI  |  TUESDAY, MAY 28, 2013
    [Personalization] Generating Leads is a Primary Role of the Savvy Modern Marketer
    What should I expect from my marketing person or department? This is a question that I get asked frequently as an experienced marketer who has worked in-house for big and small companies and as a consultant. My answer 10 years ago would be quite a bit different than my response today! So what has changed? Warm sales leads, among other things!
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Personalization] The Importance of Marketing Specialization
    Ogden to stop competing with the former NFL kick returner named Jeff Ogden which was a tip from BrandYourself.com, which is a personal branding site I highly recommend to you. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. Joe Pulizzi. Laura Patterson – VisionEdge Marketing. ”).
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Personalization] Where Leads Come From – Current vs. Best Practices
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Where Leads Come From. Note that well over 1/2 – 63.3% In our opinion, this is unhealthy. And they are poorly equipped for success.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Personalization] Social Media Marketing: Where Do I Start?
    LinkedIn has personal profiles and company profiles. Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. services.
  • SAZBEAN  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] 7 B2B Buying Signals Marketers Should Pounce On
    Now is the time to alert your sales rep to reach out to the person who may be your target and really work deep into that account. Inbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Multiple Visitors to Your Site in a Short Time.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Personalization] 5 Tips for How Sales Organizations Can Benefit from VBMA…from a Sales Manager
    It’s a unique experience as a sales person to actually use the product you sell, but as a sales manager at Ifbyphone, that’s exactly what I do every single day. Every good sales person knows that closing a deal is often a team effort, and Live Agent Monitoring really helps facilitate that. 4. Win-win. 3.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] The Characteristics of Content That Turns Skeptics Into Believers
    HubSpot recently ran a survey with Octopus Group for their Tech Heads 2014 project that gave us great insight into the human side of CIOs -- often the hardest person to convince when selling technology into a new company. The reason we put our resources into creating content is to grow our business. It doesn''t, plain and simple. Content.
  • WRITTENT  |  MONDAY, MARCH 24, 2014
    [Personalization] 29+ Killer Resources to Learn Copywriting
    Personality 101: Who Are They? You probably know a great deal about your brand’s ideal customers, including their personality. Fantastic copywriting is the real key to success. challenge you to identify one great or even mid-sized brand with mediocre content. As far as I know, you won’t succeed. Copyblogger. Image source. CMI Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Personalization] Six hot trends in social influence marketing
    Eventually apps like this will be able to push alerts to you when you are near any business that is interested in connecting with you and your power of personal influence.  So, you can walk off a plane and receive deals, upgrades and special perks wherever you are — no check-ins, no emails, no need to opt-in to a deal. Tweet.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Personalization] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Success Factors – What operational or personal results does your buyer persona expect from purchasing from you? Email marketing, when done right, can delight your prospects and help build a relationship with your company even before their first conversation with a sales person. Email marketing has gotten a bad rap. It’s no mystery.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Personalization] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
    So Thiel''s two Stanford degrees didn''t matter, for instance -- one person, one point. What are the chances that some the most successful people in the world all come from the same place? You can''t help but ask that question when you look at the famous PayPal Mafia , a group of entrepreneurs and investors sprung from PayPal''s $1.5
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Social Media for Finance Marketers: 3 Steps to Getting Started
    Nobody's interested in the person at the party that only talks about him/her self. It's also often a good idea to have your more prominent company personalities available on a channel or two of social media. His personal account has 2X the followers and vastly more engagement than the generic business account. The result?
  • PUZZLE MARKETER  |  TUESDAY, MAY 8, 2012
    [Personalization] 2 Advantages To Using Pay-Per-Click Advertising
    You then pay a fee for each person who clicks on one of the ads. 1) Pay-per-click works with your branding strategy by increasing traffic One way that you could effectively use pay-per-click marketing is to increase the overall traffic to your website. Before we get into these two advantages of this medium, lets explore what PPC is.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 2, 2013
    [Personalization] [Video] Rapport Building Technique That Puts Prospects at Ease
    The toughest person I ever had to deal with was Don Diggerman. I wish all my prospects were just like me. It would be so much easier to sell to them. But, that’s not the case. People are who they are and it’s our job to get them comfortable working with us. One very effective rapport building technique is to mirror your prospect''s behavior.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Personalization] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    There was no way you could personalize things. You can see pretty quickly that consumers of all types, whether they're individuals buying their own personal things or whether they're in the B2B role, they use information to help understand issues that they're facing. TA: What are some of the "Aha!" Ready to learn more?
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 8, 2010
    [Personalization] The Senior Brain: How to Market to Oldies but Goodies…
    know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. … I’m talking about mature in the sense of years, not personalities. Something’s wrong with the way marketers are trying to reach people over 65.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Personalization] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Here’s an example: Once a consumer clicks on the call to action, the person’s name, Twitter handle and email address is pre-filled into a small card. Break out your clipboard and ask people to sign up for your email list in person. Yes, in person. Your email list plays a paramount role in your marketing. In 2012, 3.3
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Personalization] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. This can happen via real time bidding for ads on external Web sites or on the client’s own home page. centric DemandBase and Bizo.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 3, 2012
    [Personalization] Digital Data Management Platforms: Great Idea but Continued Evolution is Needed!
    DMPs seamlessly consolidate online data sources:  Online behaviors, ads, registration, personalization and eCommerce. Data Management Platforms (DMPs) provide a valuable service to online firms, especially online media organizations that generate most of their revenue through online advertising.  What is a DMP?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Personalization] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    Personal Branding Dan Schawbel Guy Kawasaki Being Peter Kim CC-Chapman.com Chris Koch’s B2B Marketing Blog Conversation Agent Dianna Huff’s B2B MarCom Writing Blog Inside the Marketer’s Studio Marketing Interactions The Funnelholic Seth Godin Six Pixels of Separation Awaken Your Superhero Digital Body Language ChrisBrogan.com.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Personalization] Are You Serving Your Prospects Nothing But Plain Vanilla?
    Where possible, give your people a little personality. “ … we strive to perform with excellence, while providing the most comprehensive service possible”. With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. It’s remarkable  how similar they sound. And no one can prove them.
  • BUNGALO  |  TUESDAY, JULY 6, 2010
    [Personalization] Kathleen loves her window guy
    Plus he’s a lovely person. This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Personalization] Are you a social media marketing trapper?
    While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. The vertical’s catnip, if you will. What do you have planned for when the trap is sprung? Punji trapping pit?
  • ENGAGE  |  WEDNESDAY, JULY 13, 2011
    [Personalization] This Blog Post May Not Be For You
    Like us on Facebook!” “Get our email updates!” “Share us with your friends!&# “Please hang out with us Friday night!” (OK, so that’s from my personal life, but you get the drift) And it makes sense that we do, kind of. W e spend a lot of time wooing people to like us. Follow us on Twitter!” Maybe. The media was outraged.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 3, 2009
    [Personalization] My toast to bad sales leaders
    On the other hand, good sales leaders ask questions.  My personal favorite is “What do you need from me to make your numbers? I have to thank Eric Blumthal of Count5 for this very humorous portrayal of the typical sales management.   You’ll find more at Funny Sales Cartoons. Not your problem.  Go sell. How can I help you.&#.
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Personalization] Walk Before You Run With Lead Nurturing
    This is where you want to mix up personal communication with corporate communications. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. These are all real issues, but they don’t need to be overwhelming or debilitating. View On-Demand Webinar Recording.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Personalization] Purpose-Driven Marketing for a Purpose-Driven Economy
    As millennials (most notably) follow paths of personal and social entrepreneurship, the workplaces that foster everybody’s growth and encourage workers to realize their purposes are the ones that ultimately motivate their best work and retain long-term loyalty. Aaron Hurst speaking at Fathom, 4.8.2014. Original, right?).
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] The Qualities of a Powerful Word-of-Mouth Marketing Strategy
    The more specific the problem, the more personal it is to your target audience. To be clear, this problem doesn't need to be particularly emotional to be personal. Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. Be Exclusive.
  • CONNECT THE DOCS  |  THURSDAY, MAY 6, 2010
    [Personalization] The White Paper Question: To Gate or Not To Gate?
    often come back to this finding from David Meerman Scott in Worldwide Rave: “When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. How should marketers leverage content? Which content should be free? Michele Linn's Tip.
  • CONTENT MARKETING TODAY  |  TUESDAY, JANUARY 19, 2010
    [Personalization] 10 Ways to Win with Online Video
    Let your prospects see that there’s a real person behind your company. Produce a “Quick Tips” series for YouTube – By posting video tips, you’re enhancing your expert status within your niche, and establishing yourself as the “go-to” person for your specialty. Stand Out from the Marketing Crowd. His website is at: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Personalization] The hinge to social media success? It might surprise you.
    It’s a direct expression of an organizations viewpoint and value structure on something (social media) the individuals within it associate with at a very personal level. By Matt Ridings, {grow} Community Member. And to be honest, it surprised me. It didn’t feel “serious” enough. Boy was I wrong. Beyond The Basics.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Personalization] The 10 Cutest Brand Mascots of All Time
    The 10 Most Adorable Brand Mascots of All Time. 1) The Hipmunk Chipmunk. I won''t belabor the Hipmunk chipmunk for too much longer, but before we move on, please enjoy this compilation of that buck-teethed, chubby-cheeked little rodent who thinks he''s a person, dressing up in some of his favorite outfits. That kind of cute. rest my case.).
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] 100 Questions to Ask Yourself When Creating a Buyer Persona
    Personal Life. 61) Does he care about his personal appearance? 66) Is he a morning person or a night owl? Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. Quick Review.
  • BLOG MY CALLS  |  MONDAY, JULY 1, 2013
    [Personalization] A Few Really Cool SMS Marketing Statistics
    Communicate with them. - The average person looks at their phone 150 times each day. Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. Seriously, it was really good and you totally should). Our own data--utterly unscientific data--backs this up.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [Personalization] Talking Twitter with Ann Handley (@MarketingProfs)
    In a previous blog post about B2B companies on Twitter , I specifically mentioned this account as being a personal account, so it was not included in the list of company accounts. After Ann replied in the comments, we decided that it would be instructive to discuss her thoughts on setting up the Twitter account, and how she uses it.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  I suppose that’s me. Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MAY 24, 2012
    [Personalization] Survey Highlights Email Marketing Effectiveness and ROI
    26% use content personalization. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The ROI of Email.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Personalization] 15 Smart Marketers Share Insights on the Future of the Industry
    At least, I hope this is the case.". -- Joe Pulizzi, Founder of The Content Marketing Institute. 3) Deliver personalized experiences. Expect more customer-centric content and personalization in 2014. Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year -- and guess what?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] When life knocks you down, get up
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Lead Generation Companies | The Power of Perseverance. Author’s note: One of my all-time favorite posts. Haunting music too. Really inspiring. Over and over and over.
  • SAZBEAN  |  WEDNESDAY, JULY 21, 2010
    [Personalization] What’s the Value of Twitter’s Ads?
    “My personal opinion is that these ads will work in the short term because  some marketers will buy them ,&# the India-based Evans [Dave Evans from 2020Social] wrote in an e-mail to ClickZ. Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). What’s my take?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Personalization] 14 Marketing Life Lines in Case of Social Armageddon
    In many cases, social and digital should be just the toe in the door that eventually leads to that in-person get together. Last week on {grow}, Mark W. Schaefer wrote a post called Is the Social Web Heading for a Meltdown? The overwhelming consensus of the {grow} community is that - yes - a social meltdown is a matter of when, not if.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 13, 2009
    [Personalization] Social Media Reality Check: You Need to Understand This - WOM Matters
    It's your job to make each person's experience with your brand incredibly satisfying and memorable. 2. I recently witnessed a startling example of real-life word-of-mouth (WOM) in action while searching out a family-friendly breakfast spot in the posh, seaside town of Newport, RI. In thirty seconds, the stairway cleared. You are always on.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 13, 2009
    [Personalization] Social Media Reality Check: You Need to Understand This - WOM Matters
    It's your job to make each person's experience with your brand incredibly satisfying and memorable. 2. I recently witnessed a startling example of real-life word-of-mouth (WOM) in action while searching out a family-friendly breakfast spot in the posh, seaside town of Newport, RI. In thirty seconds, the stairway cleared. You are always on.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Personalization] A reminder that you live in the future
    Before I go into a general review of what’s out there, I’ll share my own personal set up with you. personally like join.me Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? What I Have Learned and Use.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Personalization] Top 5 ways to optimize sales enablement efforts
    Especially important is understanding the mindset of the person delivering the message. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • ENGAGE  |  TUESDAY, AUGUST 2, 2011
    [Personalization] The Joe Paterno Guide to Branding
    It does not mean that we should Tweet behind a logoed avatar and never reveal our personal identity in the line of duty. W hether you bleed blue and white or boo when you see it, it’s hard to deny that Penn State football has a strong brand. Fear not. work for a brand you believe in). Branding is a marathon, not a sprint.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 31, 2013
    [Personalization] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
    When you answer the call, you will be read the details of the person who filled out the form and be given the option to speak with them. If you accept, the system will call that person while they are still online and engaged and connect you in immediate conversation. Each tip also includes a link to a white paper with more information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Personalization] What Are You Doing to Build Stronger Customer Relations?
    So here are some points for you to consider when evaluating your Customer Service department: Try to keep the personal touch (human being) as the initial touch point if you can. I believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one. Is he worth keeping? I’d say so.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Personalization] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    In Google, enter the name of a company or a person within quotation marks (“Acme Corporation” or “Joe Smith”). What kind of impression do you think you’ll make when, upon meeting a new prospect, you reference an article in which the company or person was featured? Sam Richter is the founder of the Know More! Sales Intelligence.
  • PHOENIX RISING  |  TUESDAY, JANUARY 12, 2010
    [Personalization] Legends
    They become ingrained in our business cultures - just as the legends of King Arthur and more are ingrained in our personal stories. Legends keep the past alive in our world. Legends are handed down from generation to generation. As they are passed along, they gather strength.  Often we can’t even remember the source of those legends.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] The Best Career Advice We've Ever Gotten
    Instead, take it to heart for 24 hours, think about what''s true, what isn''t, and what you can improve upon, then circle back with the person who gave you the feedback to respond and share your point of view. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). No, not necessarily.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Personalization] We’re a small company. We can’t afford B2B demand generation
    Delivered in a series of emails, this program walks you though setting up your own demand generation program.  It’s like having a personal demand generation coach sitting right next to you. B2B Demand Generation | Limited Budgets. Some companies lack resources to do a soup to nuts program like those offered by Find New Customers.
  • LEAD VIEWS  |  TUESDAY, FEBRUARY 21, 2012
    [Personalization] Bridge the gap between Marketing & Sales with Knowledge Management
    Knowledge of customer issues and needs, market dynamics, company products and services, company vision, competitor intelligence, well thought out sales strategy is what distinguishes a knowledgeable sales person from an average one. champion. Open innovation delivers beneficial changes to both internal processes and external products.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Personalization] How to Prepare for Google’s New ‘Author Rank’
    Right now, Google’s authorship program results in profile photos that appear next to search results in Google. “It’s good personal branding, and in most cases people seem to think that it increases your click-through rate for search results; that people are more likely to click on a result that has a face next to it,” Traphagen adds.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 7, 2011
    [Personalization] Learn the secrets to generating more B2B leads and sales for less
    Generating sales-ready leads is “easy.&# All you have to do is get the right message to the right person at the right time. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? Boston/Waltham New York City. Westin Waltham Boston Fashion 26 Hotel.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Personalization] Marketing Must Be Integrated Into The Whole Business
    In case you are just catching up, previous interviews have discussed Social Employees ,   Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Chris is the founder of Mi6 Agency.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Personalization] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    think this is a fantastic challenge for anyone on a personal level, but I also thought maybe inbound marketers could take on the challenge in an attempt to improve their marketing. We''re taking on more personal challenges -- things like no sugar or no coffee (aaah!), or adding in things like reading 20 pages or working out every day.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Personalization] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    His personal background is in international marketing, with a specific emphasis on field marketing strategy/execution coupled with the interaction dynamics between HQ and field marketing. Social media and our digitally-driven on demand culture has drastically changed the way that buyers navigate their purchase process.
  • THE ROI GUY  |  TUESDAY, DECEMBER 2, 2014
    [Personalization] SiriusDecisions Interview - From Pitching Products to Selling Value
    It’s all about the sales conversation – enabling the sales person to help the customer connect the dots – with what challenges the buyer should be addressing, what they care about most, and what value means to them uniquely. The biggest fear for any sales person is that they don’t want to look stupid in front of any prospect.
  • MARKETING ACTION  |  THURSDAY, JULY 3, 2014
    [Personalization] The Value of Opt-In Campaigns
    Pre-checked opt-in boxes do NOT count at all, as they do not represent or indicate any degree of interest from the person. This person is the most likely of all to want to receive your messaging. Here you allow the person opting in to choose which of your communiqués they wish to receive, and on what schedule.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] Announcing HubSpot 3: The Future of Marketing Software
    And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. The Right Content to the Right Person at the Right Time. In the first five years of HubSpot, we did just that. We helped them do it in a way that didn’t cost them a fortune. are bringing leads to it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Personalization] 13 Awesome Headlines for Business Blogging Success
    Personally, I've written dozens of headlines for an article before finally deciding on the one that made the final cut. Blog content gets shared across all types of social channels. So for a blog post, the headline is its call-to-action. Great headlines can take time. 13 Awesome Headlines for Business Blogging Success. 1.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 16, 2013
    [Personalization] Marketing Is In The Throes of A Buyer Revolution
    The first step in effective marketing is listening, research and a solid understanding of your buyers. A few years ago I found Tony Zambito online and we became instant friends despite the fact that we have never spoken live or met in person. And so today, I would like to bring in Tony’s perspective to our  Future of Marketing  series.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2011
    [Personalization] When Content Strategy Meets Social Activation – A #ProfsChat Review
    But also: comments on news, surveys are good, telling personal, human stories. MarComm3   @ MProfsEvents : Q6: If you can’t personalize/humanize your business, you fail at social. . Personal storytelling is the one skill every marketer must have (plug  @ NancyDuarte !). Be personable but real too. Need BOTH! What ?s
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Personalization] An End to B2B Social Media Madness
    The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Personalization] Don’t Turn Your Elevator “Speech” into a Commercial
    The “speech” (it’s an introduction, really) should give the person an idea of what you do. Quickly turn your attention to the other person so you can learn more about his or her business. You’re at a networking meeting. A woman asks you what you do. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Personalization] Why you need to build your Social Capital?
    Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] What Online Scammers Know About Sales Prospecting That We Don't
    Good scammers have figured out what it takes to get an unsuspecting person to click on their links and enter their sordid world of illegal or immoral activity. But people like you and me -- we're smarter than most patsies. We can smell them a mile away! That's what I thought too -- until I stumbled across a couple really creative ones.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Personalization] Are You Counting Your Marketing Calories?
    Chewing up twice your budget in postage to send out the personalized calendars you thought were so brilliant last month. I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] The Next Era of Marketing: Hear from Seth Godin
    It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships. 2. And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. He was hired by Yahoo!
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 16, 2010
    [Personalization] It's the Relationship!
      Whether in business or our personal lives, relationships are all  about adding value to other peoples' lives.   It’s not about you; it’s about them. ~ Go Givers Sell More. Truer words have never been spoken.     That universal  law is quite simple. But the core premise is flawed. 
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Personalization] How to win new traffic from old content
    If you are a confident person or have a characteristic person in your company, convert your blogs into vlogs (video blogs). Creating quality content takes time. It downright sucks when you publish a blog or a video that you feel great about, only to discover it seemed to fall on deaf ears. Evergreen content. In time, it will grow.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] 5 Questions You Need to Answer Before Getting a Prospect on the Phone
    Find out anything you can about your prospect’s personal or professional life. Has your prospect ever been in your database before? Find out if your prospect has had any relationships with your business in the past. Have they ever been a prospect before? How far into the sales cycle did they get, and why didn’t the deal close? Sales 2.0
  • FEARLESS COMPETITOR  |  MONDAY, JULY 30, 2012
    [Personalization] The Awesome Power of BtoB Lead Nurturing
    He makes a compelling case for salespeople to market themselves consistently and professionally, because when companies are ready to buy, they’re going to turn to the salesperson they think of first, last and always as the person they can trust to deliver the solutions they want and need. ” – Brian Carroll, MEClabs.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 31, 2012
    [Personalization] Five Simple Steps to Make You a King (or Queen) of Content Marketing
    Follow these five simple rules to secure your reign in the online domain. #1 It’s not Business, it’s Personal! Personality is what makes humans tick. So make sure your personality — as well as your expertise — shines through in your content marketing strategy. #2 Treat Every Connection as a First Date. Don’t get left behind.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Personalization] 4 Tips for Getting WAY more from Email Marketing
    by Amber Stevens | Tweet this. Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. Share email. Facebook. LinkedIn. Reddit.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 14, 2011
    [Personalization] 3 Ways to Ditch the “And” in “Sales and Marketing”
    But what I like about this post is it is a personal case study of how it was done. B2B Lead Generation | Ditch the “And&# in Sales and Marketing. Editors note: Thank you for reading this blog. We’re about break the 50,000 reader mark and we are overwhelmed by your ongoing support. Did you know you can also subscribe on a Kindle ?
  • B2B MEMES  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Want to Twitter Better? Diversify Your Pronouns
    The Perils of Corporate-Personal Twitter Names. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” ” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves.
  • SAZBEAN  |  TUESDAY, NOVEMBER 23, 2010
    [Personalization] Considerations for Using Facebook for Business
    If you want to use Facebook for your business, you need to connect with people on a more personal level than just your regular marketing messages. The market share of page views for  Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website  YouTube.com with 6.39%. People are there to post and play and read.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 7, 2010
    [Personalization] Social Media is a Trade-off
    think it’s best if businesses are the ones that are using social media, especially for small businesses where personality can be an important driver of sales. Social media may be a relatively inexpensive way to get exposure and promote your company. But it’s not free. There’s a tradeoff between dollars and time.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Personalization] Is Measurement Always Necessary?
    There’s a lot of instinct and personality involved in building a great business.  I just think that measurement can give you some insights you may not have gotten otherwise. Measurement is an important part of any strategy.  It’s imperative for knowing whether you’re on the right track. But is measurement always necessary?
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Personalization] Making Your Brand Stand for More than Just Your Company
    One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.  As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. But what if your brand is more than just your company? What then? photo by Mr Guep ). Register Now!
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Personalization] Don’t Make Your Brand Bland
    Personal Brand. How you as a person come across in meetings matters a lot more than most people think. You should always be polite, professional and follow the other persons lead, it’s usually fairly easy to gauge whether a person can take a joke or not, so use your judgement. Your Company Image. Scary to think isn’t it?
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 17, 2013
    [Personalization] Do Your Lead Generation Campaigns Speak to Narcissistic Millennials?
    Even if they are a ticking time bomb, you need to develop a greater understanding of your prospects: you need to recognize their personal and professional standings and priorities. By learning more about what your prospects need to achieve – both personally and professionally – you’ll gain insight into what matters most.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Professors Share Observations on the State of B2B Marketing
    Traditionally, it has been social media savvy folks on the team who really understand how to build a personal presence and follow all the right sources in a manageable way, but these skills are important as a solid foundation for all marketers. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Jeffrey L.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Personalization] The Future of Marketing – Adapt And Be Creative!
    In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Please follow Paula  online on Twitter , LinkedIn and Google+.
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