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  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Personalization] A/B Testing in Action: 3 Real-Life Marketing Experiments
    So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. But what is A/B testing, anyway?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] The Dirty Little Secret of Media Relations
    It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. 'Photo credit: Wikipedia. It’s not an exact science. It is more a balance between intuition and reporting,” she wrote. In some ways, it’s just a feeling based on experience.” That’s Information you can share. Staying on good terms.
  • BIZNOLOGY  |  FRIDAY, JULY 26, 2013
    [Personalization] Meeting The Special Challenges of a Service-Driven Business
    At a touch, a representative can pull up a customer’s entire history, then personalize their support or purchase experience with special offers, loyalty rewards, or other premiums. 'Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Personalization] The Amazingness of Marketing Automation
    Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. by Jason Miller The future of marketing is sitting at our doorstep. View the Marketing Automation Amazingness.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, APRIL 19, 2013
    [Personalization] LinkedIn ROI? Jamie Increased His Sales Pipeline by $350K in 6 Months
    To answer the question simply, my personal business development ROI with LinkedIn is unmatched by other sales mediums. That’s right – I personally (not including what our sales team accomplished) created $350,000 in new opportunities in six months, using LinkedIn Executive ($100/month account). Total Opportunity Value = $350,000.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] My Top 10 List of Dreamforce Tips That’ll Save You
    Finding a single person that you haven’t met before at Dreamforce is NOT like finding a needle in a haystack. Don’t be the last person out, just… Just don’t. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. No joke.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. Target Your Social Content: Personalization is the future of effective marketing. Hallelujah!
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Personalization] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
  • HUBSPOT  |  SATURDAY, JUNE 30, 2012
    [Personalization] Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
    With the previous LinkedIn-Twitter partnernship, any post that was uploaded to LinkedIn (whether on your personal profile or company page) automatically hyperlinked Twitter handles and hashtags. How Does This Affect Your LinkedIn-Twitter Posting? Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Personalization] 6 lessons on how NOT to market to customers
    Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 8, 2009
    [Personalization] Have You Appreciated Your Community Members Today?
    5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Entering the World of Social Media: Better Late than Never
    Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Personalization] Can We Please Tell the Truth in Our Marketing Communications?
    received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). Claiming that the offer is personal. 'This post was inspired by a negative marketing event. Perhaps I am an optimist by nature; I made the call. He actually had a point.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] Why content marketers should be committed environmentalists
    great in-person presentation can fall flat on Slideshare. '(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Reframe. It must be tailored to their needs. Repurpose.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Personalization] My Next Adventure In Content Marketing
    It’s about creating content that scales to meet the needs of today’s consumer across many formats, many channels, and in a personalized, continuous, real time and affordable way. 'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. The World Has Changed. Most Marketing Stinks.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] Your Master List of Low-Hanging Marketing Fruit
    2) Send Email From a Person, Not a Company: This is such an easy one, yet many don't do it! In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. you name it!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Personalization] Five Customer Empowerment Tips: the Days of Intuition are Over
    Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. You don’t really need studies to notice customer empowerment. So, what is it about?
  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Personalization] How to Create Effective Marketing Content
    I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
  • CONFLUENT FORMS  |  TUESDAY, MARCH 8, 2011
    [Personalization] Requests for Proposals (RFP), the Drinking Game
    x3 if "it's sort of like a mashup of [two or more existing products/ideas/services]" The RFP includes math that is supposed to add up to 100% but doesn't. The RFP includes lorem ipsum text, or placeholder text that was supposed to be removed. More Request for Proposal articles can be found here. We are also own and maintain the RFP Database.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 8, 2014
    [Personalization] My Fear of Failing – And How I Deal With It
    Personally, I’ve chosen to follow their example. 'Like many sellers, I look calm, cool and collected. But underneath that exterior, I''ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Giving an important presentation.
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Join your LinkedIn network? But I hardly know you
    My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Personalization] The 7 Deadly Sins of Blogging
    It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Personalization] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Guest post by Athena Newton. This is where social networking is going in 2013. and Europe. Social Media Marketing
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Personalization] 8 Modern Ways to Crush Your Trade Show Competition
    Make your posts personal, and engage with your followers one-on-one. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. If they're in marketing, they should promote it on their personal and corporate social media accounts. Promote With Creativity.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] Remaining Professional with Social Media
    just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships. At some point, I believe we will all be expected to be fluent in social media. What do you think?
  • LEDGER BENNETT  |  SUNDAY, JANUARY 20, 2013
    [Personalization] Is customer engagement really enough?
    He is not a particularly forgetful person, nor selfish, nor purposely chose not to. One, the person was engaged, paying attention, listening but did not respond with the appropriate action. Problem one: the person was engaged, paying attention, listening but did not respond with the appropriate action. Can you please….
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] Fueling Your Inbound Marketing Strategy: Staff and Budget
    As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Ideally, they have demonstrated this already by building a strong personal presence online via a personal blog, Twitter, account, etc. Success with inbound marketing will not happen by itself. Have any tips to add?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Personalization] Getting Your Small Business Ready for Google+
    There are many useful features that will work for your personal brand now and, coming soon, for your small business.  If you do not have a personal Google+ account, you can request an invitation by joining the waiting list.  Building Your Circle of Trust. But it is important to catch the new wave now. What is a trusted brand?  Yeah.”.
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Personalization] 7 Lead Gen Opportunities PR Pros Should Seize
    It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. In Person-Events. Most people don't think of PR professionals and brand marketers as lead generators. Case Studies & Testimonials. SlideShare. Here's how it worked.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Do they prefer the internet or to get information in person? 'This post originally appeared on the Insiders section of Inbound Hub. End of story.” Surveys.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] The 9 Worst Ways to Use LinkedIn for Business
    Since you’ll be answering Questions and joining Groups with your personal account, you should make sure your own profile is complete so that you can gain people’s trust and establish authority. Unlike Facebook, don’t feel like you need to personally know everyone that you connect with. Don’t Answer Questions.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Personalization] 8 Takeaways From MediaPost’s Social Media Insider Summit
    But maybe the lens should be “right-time marketing” to provide the right content, to the right person, and at the precise time they want it given where they are in the customer journey. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort. 
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Personalization] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. To start, head over to your LinkedIn profile, and next to any module or position on your personal profile you''ll see a small square image with a plus sign on it.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
    In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. 'Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. in 10 Email Users Have Unsubscribed. Email Still Popular.
  • MI6 MARKETING AGENCY  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] What is Marketing?
    What I am saying is that marketing is what each person and group in your company must do. Making marketing a core focus of each person in your organization. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. The Marketing Mix.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Answers to 18 SEO Questions You Were Too Afraid to Ask
    Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn''t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc. 'When I first started out in marketing, I thought I knew what SEO was all about. Not so much.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Personalization] 3 Steps to Optimize Your Email for Mobile
    Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. 'Author: Mike Stocker What’s the one thing you spend the most time with each day? bet it’s your mobile phone. Come on admit it! That’s huge! Media Queries. important. }.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. Experiment.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Personalization] How Social Media Drives Better Email Results
    Share: Read more from Social Media B2B Marketing , Content Marketing , Email Marketing , Social Media 2 Comments Post a comment Marty Thomas Jul 9 2010 Another good way to give your response rates a boost is to use personal urls. Email is a proven and somewhat traditional technique for getting the word out. So why are they complimentary?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. 'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Personalization] Google+: The Time is Now for Your Business
    With Circles, you can use “Hangouts” which facilitates group chats and video conferences for a maximum of ten persons.  Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+. Other.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Personalization] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. Test it.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Personalization] Instagram, Barbershops, and the Power of Continuous Marketing
    Have a conversation with them – an authentic, personal, continuous conversation. Step 3: Send a personalized welcome email. 'Author: DJ Waldow It was Saturday and I needed a haircut. Badly. m one of those people who doesn’t schedule an appointment to get my haircut. My process went something like this: Ask my friends on Facebook.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Personalization] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    You can curate the posts including the hashtag to your school’s pin board, giving prospective students a sense of campus personality and community in one convenient spot. Prospective students who are looking for personal reviews might gravitate toward videos, where they can see and hear students. It must be a good fit financially.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] Healthcare Marketing Automation Can Lower Readmission Rates, Increase Adherence
    Why not use this long-established platform, a tool we all know and love, for instituting personalized healthcare? 'Marketing automation—what I like to call “Email 2.0″—has In the United States, 75 percent of our healthcare expenses go to chronic care: long-term management of conditions like diabetes, arthritis, and heart disease.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Personalization] By Failing to Prepare, You Are Preparing to Fail
    Look at any highly successful person and I’ll bet you will find two things to be true. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Warren Buffett. Yet so few of us plan adequately. Not pretty.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Personalization] Inbound Marketing Ain’t Dead Yet
    In general, marketing automation helps execute personalization, an important component of inbound marketing; it assists in crafting tailored messages and content for your leads and customers. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Personalization] Ask Out a Prospect This Valentine's Day [Infographic]
    It was a great motivator to break down inter-personal barriers and spark new and exciting relationships. This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. One way to do this is through conversations, and those are increasingly taking place online, through social media. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Personalization] 36 Awesome Social Media Blogs Everyone Should Read
    Chris Brogan. -- Brogan, a leading social media author and speaker, shares thoughtful and personal content on his blog. For social media insight with a shot of personality, Peter's blog is a must read. The great thing about the internet is that it is full of really smart people sharing great information, all for free.
  • BIZNOLOGY  |  TUESDAY, AUGUST 21, 2012
    [Personalization] Take back your online reputation with a little help from your friends
    Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. Treat your online reputation like a group writing project. Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. Good questions.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Personalization] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. Lack of Community. Zero Monetization.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Personalization] Steve Nicholls on Social Media as a Crucial Component for Success
    For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Today, a business is no longer sustainable without an effective social media agenda.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 17, 2013
    [Personalization] 3 Tips to Make Your Good Content Great
    For me personally, I am tasked with creating 12 blog posts in 2013 (I''m running behind!). 'Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
  • INSIGHTIQ BLOG  |  TUESDAY, AUGUST 14, 2012
    [Personalization] Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
    The experience centers on overlaying a person’s real setting with digital components as seen on devices such as smartphones or tablets. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed.
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] 2012 Super Bowl Ads that Nailed Customer Engagement
    Creating a seamless experience, Bud Light's default Facebook image now showcases a classic Bud Light bottle, with Weego's personalized dog collar looped around its neck. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 7, 2011
    [Personalization] Building Your Data Foundation, Part II
    You can clean up terrestrial addresses all you want, but if you're mailing and don't know how to properly address the company or person you're targeting, chances are the people who deliver the mail will toss it in the circular file.  Trust me, your marketing efforts (and the results they produce) will thank you. It's an important distinction. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Sometimes high ratings indicate great personal relationship between sales and marketing reps, which doesn’t mean that teams are aligned and collaborating effectively.”. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Personalization] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
    HubSpot 3 Announcement : Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for. Didn't make it to Boston last week for INBOUND 2012 ? Well, you're in luck!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] 4 Areas of Importance to Focus on When Creating a Customer Community
    by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. Build a personal brand and a professional network. But creating a community is tough! Set and track progress and goals.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] Marketing Automation: What It Means for Sales
    Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. But what exactly does it mean? And why all the hype?  .
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] Brothers in Arms: The SEC and Neil Rackham
    This obviously came as a surprise to us since we’d never met Neil before, but we were honored that Neil, author of SPIN Selling and the person generally considered to be the “professor emeritus” of professional sales, found the Challenger work worthy of sharing with his own clients.  and he accepted. .
  • SALES CHALLENGER  |  TUESDAY, JUNE 28, 2011
    [Personalization] 3 Things Reps Love, and Hate, About iPads
    In fact, many companies are reporting that reps are proactively purchasing personal iPads to use in the field. When it comes to embracing new technology, sales reps often are the last to get on board. Attempts to introduce new technology often fail, as reps go back to their tried and tested ways of selling. At a mere 1.34
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Targeting the Decision Maker Is Not Always a Worthy Cause
    In other words, let’s track down the customer contact that will own the decision, or at the bare minimum, figure out the people within the customer organization who can get us access to that person. At a lot of member companies we work with, this very commonly takes the form of a “target the customer’s executive-suite” strategy. So, what now? 
  • WORKFACE  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Messengers of Trust: Part I
    No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Personalization] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    But this cold call — that led to an in-person presentation — was my “duh&# moment on the difference between inbound and outbound B2B lead generation. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Personalization] Effective collaboration with wikis | DavePress
    There’s no way you will pinpoint every person who might be interested in what you are collaborating on. About. Projects. Resources. Services. Contact Me. Subscribe to feed. ‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Put a platform together.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Generation Y: Implications for the workplace
    To progress their personal development. 'A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  The Four Cs that shaped Generation Y.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Personalization] How to Convince Your Boss to Invest in Social Media Marketing
    The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no." 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Invisible Brand Marketing Is Not Just a Facebook Problem!
    You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. 'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Email: Click Rates Are Falling.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
    Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    That's right, our beloved Mario not only groped a stranger while donned in the gregarious costume, but also had marijuana on his person. Oprah tweeted from her personal account about how much she loved Microsoft's new tablet, the Surface, but unfortunately she sent this tweet using an iPad. 1) Mario (Adult) Party. Whoopsies. usually.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] The Top #Nifty50 Women in Technology on Twitter for 2012
    as well as serving on the Board of Directors at Person-to-Person, Inc. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. That will be our top focus for next year. Stacey Acevero.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Gin, Television, and Social Surplus - Here Comes Everybody
    However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience its worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter. Remember personal info? Here Comes Everybody. book about organizing without organizations. Buy the book. March 2008, US and UK). Permalink.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Do you prefer to communicate via email, phone, or in-person? 'No one needs more irrelevant marketing messages in their life.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Traffic is the reigning monarch of the Internet.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Should Business Owners Outsource Social Media? [Marketing Cast]
    Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” But your business should. Do you like writing emails? Connect with HubSpot
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] The 20 Best Social Media Books from 2012 to Read in 2013
    The self-publishing revolution means that there is no lack of content out there to read on social media, but however subjective this list might be because it is written by a person (moi), I am hoping to steer you to books that hopefully you will consider a worthy investment of your time. SOCIAL MEDIA IN CONTEXT. SOCIAL BUSINESS. B2B SOCIAL.
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