3D2B | TUESDAY, APRIL 12, 2016
[Personalization] 8 Sure Signs You Should Outsource Your Telemarketing
Concerned about what others may think, they might also fail to listen fully to the person with whom they’re speaking and, therefore, do not respond to their signals. Or perhaps they are rambling on about product features that are irrelevant to the person with whom they’re talking. For one, you can outsource your telemarketing program.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Personalization] 3 Steps to Formulating an Effective Customer Nurturing Strategy
To be able to engage your customers in a personalized way at scale, you need a robust engine that is built for marketers, with the customer at the center. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. Let’s dive into these three areas in more depth: 1. Set the right goals.
HUBSPOT | THURSDAY, OCTOBER 24, 2013
[Personalization] Marketing With Excel: 6 Ways it Can Make Your Life Easier
I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
HUBSPOT | FRIDAY, DECEMBER 9, 2011
[Personalization] 30 Brilliant Social Media Marketing Tips From 2011
little personality is fun. Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.
HALEY MARKETING | THURSDAY, OCTOBER 15, 2015
[Personalization] The Service Mistakes You’re Making (but your customers are too polite to tell you about)
Make sure that you personalize digital communications, and that your clients can talk to a live person when they want to. A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you're unlikely to know about service problems with the other 96%. Yikes! Double yikes. You can, however, be practical!
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 12, 2012
[Personalization] The Business Case for Irrelevance
Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. And yet, our focus is usually on relevance, right? I’m personally awful at letting irrelevance in at work. I cut off water-cooler chat with action lists for the day.
INDUSTRIAL MARKETING TODAY | FRIDAY, MARCH 16, 2012
[Personalization] Manufacturers Need Lead Management to Close the RFQ Gap
It is important to understand that a good lead nurturing program is NOT the same as an automated drip email marketing program or picking up the phone and telling the other person that “you are calling to touch base.” Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.
FATHOM | WEDNESDAY, SEPTEMBER 9, 2015
[Personalization] Fathom on NorthCoast 99 for 2nd Year (2015)
Admittedly, despite 2 of these 4 values being direct allusions to The Godfather, I can promise you we’re not Italian mobsters, regardless of my personal Sicilian heritage.). The 2015 NorthCoast 99 list of best places to work in Northeast Ohio was just announced a week or so ago, and Fathom is on it … for the second time.
NETLINE B2B MARKETING | FRIDAY, FEBRUARY 8, 2013
[Personalization] On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience
It’s always difficult to manage the line of giving content a personality vs. going completely too far in either direction. Fortino: That’s entirely up to you. I’m personally of the mindset that great content doesn’t always equate to high-volume. F500 (Fortune 500): Can you share insights around top performing content types?
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Personalization] 15 B2B case studies show how content marketing drives ROI
OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Who is succeeding and why? million. million.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 1, 2014
[Personalization] 3 Sales Tools That Are Changing the Way Salespeople Do Business
Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Lightweight CRM. Social Media. Follow him on Twitter.
HALEY MARKETING | MONDAY, FEBRUARY 29, 2016
[Personalization] Social Pro Case Study: Making an Impact on LinkedIn
The first part of our strategy was to reach out to personal connections and ask them to become a follower of 365 Healthcare Staffing’s LinkedIn page. To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. LinkedIn. That had about a 10 percent success rate.
HUBSPOT | WEDNESDAY, APRIL 16, 2014
[Personalization] How to Take the Perfect Screenshot Using "Inspect Element"
However, any edits you make will only appear on your personal screen, and last until you exit out. Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. Voila! Design
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 4, 2012
[Personalization] 3 Tips For Going Above & Beyond Your June Sales Quota
Ask yourself: Are you calling the operator if you don’t get your prospect live to make sure they are the best person to speak with? It will not only help your personal goal, but your managers will notice your efforts. The countdown to my wedding on November 24th is officially here. Focus on Quality Activities. Put the Time in.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Personalization] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
“How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
HUBSPOT | FRIDAY, FEBRUARY 13, 2015
[Personalization] Segmentation Ideas for Nonprofits and Member-Based Organizations
You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). Segmenting your members and donors into strategic email lists is a great way to personalize your communications. Do you have a guess? Creating Member Personas. Active Members. Volunteers.
B2B IDEAS @ WORK | WEDNESDAY, APRIL 8, 2015
[Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 31, 2013
[Personalization] The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50
If you have about 20 minutes, I highly recommend watching the whole interview from start to finish, as it’s full of some great ideas and perspectives about personal branding from someone who’s working to build an army of social brand ambassadors from the inside out behind Oracle’s walls. Where would that person even start?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, AUGUST 15, 2012
[Personalization] How to Ask for an Appointment in an Email Cold Call
The person on the other end feels like they're talking to a human being, not a salesperson. When I got the message below from Daniel McLellan , I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? But enough of my pontificating.
PAUL GILLIN | WEDNESDAY, SEPTEMBER 17, 2014
[Personalization] What You Probably Didn’t Know About Editors
No one will know or care that I cut 350 words from a marketer’s overwritten article this morning, but I’ll know that my time investment saved each person who read it a couple of minutes. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. Wrong.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 10, 2011
[Personalization] 8 Rules When Using Social Media as a Support Channel
In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. So, keep social interactions personable as well. by Zainab Ali | Tweet this. This week offer 8 rules for organizations looking to use social media as a support channel. And Focus. And Quora. Exactly.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 14, 2015
[Personalization] What is The Right Vehicle to Drive Your Email Marketing Success?
Triggered emails, like Uber cars, are responsive to the needs and behaviors of individual customers, making them vastly more personalized than the slow-train-to-nowhere that is batch emails. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B. Fun fact: only 6.8
MARKETING ACTION | WEDNESDAY, MARCH 25, 2015
[Personalization] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
Send a series of personalized messages from a real person, such as a sales representative or a business development manager requesting a meeting and providing more information. B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Simple outbound strategies just aren’t enough anymore.
BLUE FOCUS MARKETING | SUNDAY, MARCH 29, 2015
[Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us. 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
HUBSPOT | FRIDAY, MAY 29, 2015
[Personalization] 8 Interesting Charts on How the Internet Is Changing
Etsy, Uber, and eBay provide a platform for a person to become a business. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. Mobile Usage Has Outpaced Desktop.
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Personalization] Increase College Admissions with Inbound Marketing
Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing. What about parents?
THE ROI GUY | FRIDAY, MAY 10, 2013
[Personalization] 3 Key Findings from SiriusDecisions Summit
Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
HUBSPOT | THURSDAY, FEBRUARY 2, 2012
[Personalization] 7 Examples of Brands That Pop on Pinterest
In this way, Chobani is embracing the main goal of Pinterest -- to focus on the concept of a person's lifestyle and encouraging users to share their tastes and interests with others and discover those of likeminded people. The takeaway here is to make your Pinterest brand page personal for your fans. Chobani. Oreck. Mashable. Peapod.
HUBSPOT | SUNDAY, MARCH 16, 2014
[Personalization] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
HubSpot staff writer, Ginny Soskey , took it upon herself to go undercover as a sales rep to discover exactly what it’s like to be a sales person. This HubSpot sales person argues that it’s time for true sales professionals to take an oath so they can separate themselves from the spammers. Here’s What Happened.
SALES INTELLIGENCE VIEW | FRIDAY, NOVEMBER 1, 2013
[Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 17, 2014
[Personalization] ClickZ Conference Coverage: 3 Examples of Big Data in Action
Knowing this allowed them to find the communities and groups across the web where this segment is most likely to hang out, thereby Pandora is now able to accurately target and personalize their ads and other interactions. We marketers know that Big Data is a big deal. But what’s the use case? Captivating stuff. Marketing Efficiency
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 29, 2011
[Personalization] Are You Promoting Your Facebook Fan Page?
Ask fans to post a link - if they are truly fans, they will post a link on their personal profile. I must confess that when it comes to promoting our Facebook page, we don’t do a good job. guess in my case for the targeted audience we’re going after, I don’t know if this is the most effective place to do it.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Personalization] 5 Ways to Improve Your Marketing Using Conversion Psychology
How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. One of the easiest ways to show that it’s all about them is through use of the second-person narrative. This past weekend, I went to a dueling piano bar in San Diego. the woman yelled into the mic.
VERTICAL RESPONSE | FRIDAY, MAY 29, 2015
[Personalization] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
14: Include a link to your sign up form in your personal email signature. The beauty of these cards is that the person’s name, Twitter handle and email address is automatically filled in for them. A healthy email list is vital to any business. Here are 15 tips to help you clean, maintain and grow your email list. Too many emails?
BIZNOLOGY | FRIDAY, APRIL 1, 2016
[Personalization] Why the new never completely drives out the old
Here, finally, is a forward-looking person ready to shift investment in the face of changing conditions. Customers go to social media, rather than to our company’s website, he concluded. He then asked me, “So why should we invest in search engines, content management systems, and even content for our website? Like this post?
HUBSPOT | FRIDAY, MARCH 6, 2015
[Personalization] How to Use Excel: 14 Simple Excel Shortcuts, Tips & Tricks
In our example, "A" means Column A, which contains the "Patronus" information for each person. For example, instead of having a data that shows a person''s full name, a database might have the data as a first name and then a last name in separate columns. Or, it may have a person''s location separated by city, state, and zip code.
INTEGRATED B2B | WEDNESDAY, NOVEMBER 6, 2013
[Personalization] How to set up a company blog – and what NOT to do
Then figure out how that person’s urge to communicate can be turned to your company’s advantage (in line with your business strategy) and give her all the support she needs to get things off the ground. Give it a clear verbal and visual personality consistent with the company’s style and personality. Define its mission in life.
VIDYARD | FRIDAY, JANUARY 22, 2016
[Personalization] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
Your brand’s voice is the representation of your personality. Instead, they let their big personality shine through, and created an ad that boosted sales 600%. Their commercials represent that brand personality through their audio. Imagine this: Nike. Will You Do It? Or how about “Nike. Why is that? It’s simple. It’s powerful.
SYNECORE | FRIDAY, SEPTEMBER 5, 2014
[Personalization] Outbound Marketing the Inbound Way
Conduct the research and understand your target market to the point where you can build a personality for your prospects. Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
MODERN B2B MARKETING | TUESDAY, APRIL 5, 2016
[Personalization] Strike Gold: How to Find Leads with External Intent Data
Author: Mike Burton The cult classic movie, Glengarry Glen Ross paints a harsh reality of the world of sales. At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike.
MODERN B2B MARKETING | FRIDAY, DECEMBER 18, 2015
[Personalization] How to Create Evergreen Event Themes, Without the Christmas Trees
Take into consideration everything from the titles, companies, and industries that will be attending to their personal interests. Events remain one of the best ways to build a personal connection with your potential and existing customers. Themes allow companies to create emotional connections with their audience year after year.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Personalization] Foursquare Launches Business Pages for Small Businesses and Brands
For example, a retail store may offer a 10 percent discount on one item if a person checks into their location on Foursquare. The idea behind specials on Foursquare is to create an other that makes people want to check-in, so that your business will be exposed to that person's Foursquare friends. Foursquare Business Pages for Brands.
HUBSPOT | MONDAY, MARCH 31, 2014
[Personalization] The Key to Persuasive Writing? Stop Couching!
There are lots of solutions here, but we all need to find one that works best for our personality and writing style. Finding your personal writing solution to couching can be tough -- I still have problems with couching in my writing despite compiling these tips from my coworkers into this post. Should you ever intentionally couch?
VERTICAL RESPONSE | THURSDAY, JANUARY 8, 2015
[Personalization] 4 Social Posts That Can Captivate Any Audience
Don’t just talk about what your company sells on social media, show its personality. Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. One look at their marketing photo for their business, Imagine Photography , proves it. Knowledge.
HUBSPOT | THURSDAY, MAY 22, 2014
[Personalization] The Face of Your Company: How to Hire for Client-Facing Positions
While you can train a salesperson to be persuasive or you can teach customer service employees how to “read” customers, you cannot show a person how to feel empathy for others, how to think optimistically, or the many other traits that are critical for client success. Key Takeaways. Hiring Pains. Tweet This Stat ). Customers.
CRIMSON MARKETING | FRIDAY, MARCH 22, 2013
[Personalization] Marketers, Give Your Salespeople the Info They Need to Succeed
The sales rep who treats the buyer as a highly informed person, will earn the trust of that buyer. But the only way to treat the buyer is a highly informed person is for the sales rep themselves to be highly informed. In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process.
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Personalization] 27 (of the) Best Social PR Guides and Tips of 2014
In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Read it again.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Personalization] 10 Resources to Help You Teach Inbound Marketing
Try to find a connection with the person you are reaching out to. If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to. The way people buy has changed, so the way businesses market themselves has also needed to change. Truthfully, this change can be tough.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 29, 2012
[Personalization] Will Jet Engines Ever Be Social?
Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. But that doesn’t make these devices social, just connected.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 23, 2012
[Personalization] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. Today competition for traffic is fierce. Comments.
CINTELL | WEDNESDAY, FEBRUARY 24, 2016
[Personalization] Habits of Customer-Centric Marketers: Q&A with Julie Carey
We share personas, or information about our buyers, with the rest of our company by conducting in-person and virtual trainings, and layering detail into our enablement materials. Here’s a story about a time we put customer-centric marketing in practice: At a previous company, we kicked off in-person customer and user feedback days.
PUZZLE MARKETER | MONDAY, FEBRUARY 18, 2013
[Personalization] Why Your Business Should Go Mobile
By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011). Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released out into the marketplace.
HUBSPOT | WEDNESDAY, APRIL 20, 2016
[Personalization] Snapchat is Growing Up
Any person or business can create a SnapChat account (like Audi , GrubHub< and even the White House ), but you need to generate creative and interesting content in order to gain more followers. Whether or not you use it, we’ve all heard of Snapchat. Snapchat is no longer just for teens, but for moms too! The Scoop on Snapchat. Period.
VIDYARD | TUESDAY, APRIL 19, 2016
[Personalization] Vidyard Named Finalist for 2016 Marketo Revvie Awards
Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. Learn more about it here. About Vidyard. About Marketo Revvie Awards. Media Contact. Brad Hem. 281) 543-0669.
MI6 MARKETING AGENCY | TUESDAY, APRIL 12, 2011
[Personalization] Social CRM for Small Business
Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. Jon is on Twitter, Linkedin, Facebook and he uses email.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2016
[Personalization] Thunderhead ONE Provides Powerful Journey Orchestration
UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Personalized content and data can also be pushed to other execution systems such as email through API connections, either in batch or real time.
SAZBEAN | SATURDAY, JULY 27, 2013
[Personalization] Top Internet marketing strategy links for the week of July 27, 2013
Zemanta) Maximizing conversion with micro persuasion (eConsultancy) 6 Marketing Trends to Watch in 2013: New Research (Social Media Examiner) The post Top Internet marketing strategy links for the week of July 27, 2013 appeared first on Sazbean. News & Notes
SAZBEAN | THURSDAY, MARCH 15, 2012
[Personalization] Blogger Relations: Learn why they matter on Future of Publishing
People respond to pitches best when they know you personally… Sometimes this creates win-win relationships… Where everybody benefits. While knowing other bloggers face-to-face is frequently the best way of meeting them and. important than link-building. Highlights. Future of Publishing is sponsored by VigLink. Social Networks
HUBSPOT | FRIDAY, OCTOBER 12, 2012
[Personalization] 7 Targeted Social Networks Niche Marketers Should Try
It also includes an athlete directory to search by person or location. This could be a great opportunity to chat with your buyer personas and even publicize some of your products and services in person. But you must know that those "top" social networks aren't the only ones out there, right? Why Niche Social Networks Are Valuable.
VOLACCI | WEDNESDAY, NOVEMBER 6, 2013
[Personalization] Be the First in Your Industry to Use Google Helpouts for Content Marketing Success
The sessions, which are a mixture of free and paid offerings, are largely promoted right now in areas such as personal guitar lessons, baking how-to’s and yoga instruction. Are you the sort of person who sits at craft fairs all weekend long selling local honey and bee’s wax products from your hive harvest? What is Google Helpouts?
DIGITAL BODY LANGUAGE | MONDAY, JANUARY 3, 2011
[Personalization] Virgin America tackles cross-identity marketing
The role of marketing is essentially one of communicating based on understanding of a person and their identity. I just took a flight on Virgin America from San Francisco to Toronto. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also.
MODERN B2B MARKETING | THURSDAY, MARCH 19, 2015
[Personalization] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
Website personalization. Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? It’s pretty simple. The Cold Hard Facts.
ION INTERACTIVE | WEDNESDAY, AUGUST 12, 2015
[Personalization] Orbitz for Business Plays Matchmaker with Interactive Content
Orbitz for Business closes out the quiz with a personalized summary based on your answers, easy-to-find contact info if you have questions and social sharing options (who doesn’t love to go viral, am I right?) Travel adds a whole new layer to a relationship. It’s just my thing. And everyone has his or her quirks. Think about it.
HUBSPOT | SUNDAY, FEBRUARY 10, 2013
[Personalization] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
It's up to all of us marketers to deliver the right message, to the right person, at the right time. Examples of poor context can include inaccurate personalization in emails, untargeted ads, or even something as simple as choosing an inconvenient time for a webinar. and also in the right location. Not to worry, though! Here we go.
TRADESMEN INSIGHTS | THURSDAY, JUNE 26, 2014
[Personalization] Photo Worthy: 6 Steps to Build Your Photo Content
Find that person and leverage their abilities. It’s also okay to duplicate photos, so having more than one person taking pictures is fine. 4. By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools. There is no concern regarding wasted film because everything is digital.
BIZNOLOGY | FRIDAY, APRIL 20, 2012
[Personalization] Employees represent their companies online, like it or not
How often do you see in a social media profile something to the effect of, “Thoughts posted here are my own” or “These are the personal thoughts and are not connected to anything else I do.” page for this person to see that his definition of himself was pretty closely tied to his employment at Hill + Knowlton.
SYNECORE | TUESDAY, SEPTEMBER 29, 2015
[Personalization] Preparing Your Marketing Strategy for 2016
Interpersonal sales contacts (in-person, phone calls, personalized emails), discounts/coupons, and strong, sales-actionable content creation are all great tactics for campaigns targeted towards these prospects. 5. As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Existing competitors.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 7, 2012
[Personalization] 5 Inside Sales Trends to Expect in 2012
It’s time to think about creating calculated campaigns that are personalized - you need to start selling to People, not Contacts. Be that person for them in 2012. 4. These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends by Josiane Feigon. trends
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 30, 2011
[Personalization] The BIG problem in job search – finishing second…and what to do about it
Frames are the perspective of each person. ” Job Seeker “ Because studies by organizations like LeadershipIQ say that you are most likely to hire a mediocre person or an abject failure. I usually write about B2B demand generation and marketing, but I’m sick of hearing the lament from senior level job seekers.
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Personalization] How To Protect Your B2B Marketing Budget
Don’t take it personally. In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Budgets are cut for all sorts of reasons, some rational and some not. Make your requests early.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 25, 2011
[Personalization] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Heard that one before, right? Thanks! 1.) Decide on Your Keywords. Analyze.
B2B MARKETING INSIDER | WEDNESDAY, JULY 8, 2015
[Personalization] Stop Being Snubbed On The Buyer’s Journey!
Increase your personal reputation to help build value to the customer. If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? The Social Selling Facts. That’s your relationship currency to buy you a ticket to join them on their buying journey.
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[Personalization] Why Website Optimization Trumps Search Engine Optimization
It has no effect on the search engine algorithms but the person searching often reads it before deciding to click on the link. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. Wendy Piersall.
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Personalization] How to Build Your Email List [GUIDE]
You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form. Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 27, 2013
[Personalization] The Past And Future Of sCRM In Prospecting And Selling
You form long-term personal and business relationships that have a story arc all their own -- blended relationships of trust that may, at some point in the arc, involve a mutually beneficial sale. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Or your computer.
HUBSPOT | TUESDAY, OCTOBER 14, 2014
[Personalization] The DiSC Assessment: How to Bring Out the Best in Your Management Style
Steady personalities are cooperative and composed, and approach their work consistently and methodically. Here are some ways a manager performing as an effective situational leader can round off some of the sharper edges of his or her personal style: If You''re a Dominant Director (D). Try not to be bossy. Enjoy this post?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Personalization] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
Not only do B2B salespeople struggle to tailor the customer journey to prospect needs they also can spend up to ‘30% of their time looking for the right content to serve their customers’ Marketing spends time creating awesome and effective content only to have the sales person unable to locate it and often times just recreating it.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Personalization] 5 Surprising Studies on What People Consider "Good" Customer Service
While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. It depends. As William J.
VERTICAL RESPONSE | THURSDAY, JULY 9, 2015
[Personalization] 20 Topic Ideas For Your Next Social Post
Help your customers get to know your staff on a more personal level by posting a quick blurb about a staff member. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Famous quotes.
SYNECORE | FRIDAY, NOVEMBER 8, 2013
[Personalization] Forget Mobile First: It’s Bigger Than That
When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. We marketers love buzzwords and phrases.
AMPLIFINITY | TUESDAY, APRIL 12, 2016
[Personalization] Digital Humanism takes on its most exceptional form in referral tracking programs
But more specifically, an extreme form of automated communication became a highly adopted manner of outreach to prospects for B2Bs to the degree where personalization and human relationships were almost completely discounted (as opposed to referral tracking programs). Advocate’s personalized portal to view their referral data and status.
LEADERSHIP | TUESDAY, JULY 28, 2015
[Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we spending too much or too little on marketing?
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 16, 2014
[Personalization] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
Personalized inside sales messaging is the key to effective voicemails. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? If the average voicemail response rate is 4.8% Have a great day!
INDUSTRIAL MARKETING TODAY | WEDNESDAY, AUGUST 1, 2012
[Personalization] Industrial Marketing is not Disconnected Tactics
If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Many manufacturers and industrial companies are learning some hard lessons these days. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.
SOCIAL MEDIA B2B | TUESDAY, JULY 5, 2011
[Personalization] 3 B2B Content Marketing Techniques that Work
Many of the ones I come across lack substance and personality. We strive to fill our credit card processing ebooks with loads of information and tons of personality. We have fun with our brand and our “ninja” personality comes out strongest on this platform. B2B content strategy is a part of our overall marketing strategy.
HUBSPOT | THURSDAY, JULY 10, 2014
[Personalization] What Is an Inbound Link? [FAQs]
Inbound" is generally used by the person receiving the link. If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? All are important to have, but the most sought-after are usually inbound links.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 2, 2016
[Personalization] When all the hard work on social media … just doesn’t work
Social media is our new television … the news streams, our personal soap operas. While I tried to infuse my personality into all my content, I felt constrained by remaining true to “my brand.”. I’ve known Ray Hiltz for nearly five years. ” First time I met Ray, with Nancy Locke. And, it didn’t work. Crazy?
MODERN B2B MARKETING | MONDAY, APRIL 22, 2013
[Personalization] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
Webinars and videos nurture leads through a series of content-based interactions that humanize your brand and personalize viewers’ experiences. Webinars and videos also produce valuable information about each person’s interest in your products and services while positioning your company as a thought leader. Where.
HUBSPOT | WEDNESDAY, AUGUST 14, 2013
[Personalization] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
If you''re not a mathy person and despise looking at charts and graphs, here''s the breakdown of what this means. Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? Take a look. Study Highlights.
BIZNOLOGY | MONDAY, JANUARY 25, 2016
[Personalization] Does your ad campaign develop amnesia?
The ad networks choose from thousands of ads in realtime to show the best one to that person, When they click through on your website, they see the same offers that everyone else does. I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. Like this post?
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy. But that didn't matter. It had only one choice. 62 million users?
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Personalization] 11 Guaranteed Ways to Get Others to Retweet Your Content
Think about it: if you have 1,000 followers, and one person retweets your content to his or her 1,000 followers, you have immediately reached more people than your original tweet did. 4. After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Personalization] The Complete Guide to Setting Up the New Facebook Page Design
If you're familiar with Timeline for personal profiles, this is similar to the large banner image that is shown at the top of the page. Admins can now allow users to send them personal messages. Our social media team had a nice little surprise upon logging into Facebook this morning. How to Set Up Your New Facebook Page Design.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 4, 2015
[Personalization] Critical guidelines to help you determine your optimal online advertising partner
It doesn’t matter if your audience is hunters, dancers, local business owners, HR leaders or the person responsible for cloud computing at a company, there are online, print and often even TV opportunities with a focus as narrow as yours. Finding ways to spend money on advertising is easy, but spending it well is far more challenging.
HUBSPOT | FRIDAY, JANUARY 18, 2013
[Personalization] Bing Adds 5x More Facebook Content to its Search Results
Whether or not you choose to use Bing for your own personal search engine needs, there are people out there who do. Big surprise, right? You know. little of the 'ol "you scratch my back, and I'll scratch yours" action? Okay, okay, so in the marketing world, we call this 'co-marketing.'. What Has Changed About Bing's Search Results.
JUNTA 42 | THURSDAY, NOVEMBER 4, 2010
[Personalization] Content Strategy vs. Content Marketing vs. Inbound Marketing
It's pretty much all the same s**t." Personally, I use content strategy when I'm talking to journalists and content strategists. I use content marketing when I'm talking to sales and marketing professionals. I use inbound marketing when I'm talking to small businesses. View more presentations from Joe Pulizzi
HUBSPOT | TUESDAY, FEBRUARY 16, 2016
[Personalization] Marketing Automation: From Shiny Marketing Gadget to Powerful Sales Tool
You might even be part of the 19% of B2B companies which SalesStaff recently reported use the tools - and if so, perhaps you’re among the elite 37% of that group which they found actually leveraged some of the personalization capability which is at the core of today’s marketing automation. through form responses), indirectly (e.g. features).
HUBSPOT | MONDAY, JANUARY 27, 2014
[Personalization] How Long Until You See Results From Blogging?
One of the common personality flaws of bloggers is impatience. Oftentimes, personal trainers tell their clients to weigh-in on a weekly basis rather than every day, as doing so is deflating to the overall cause. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. Where''s all the dang traffic?". Blogging
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Personalization] How Social Media Turned a Brand Into a Revolution
realize my characterization of this revolution as a “brand is unorthodox and I don’t want to come across as disrespectful in any way. I would never diminish the truly heroic personal efforts and sacrifices made in the face of real danger. And I can’t help but wonder in a very public way, was I wrong? Was I wrong?
B2B MARKETING UNPLUGGED | MONDAY, SEPTEMBER 22, 2014
[Personalization] You Better Dance With Them What Brung Ya
Personally, I’m happy to stay in my own bed and be one of the last to get an iPhone, but I admire any brand that can keep its tribe coming back for more nights on the terrazzo. Dell, years ago, began moving into the server space in the face of stiffer competition for personal computers. What happens, though, when the lining up stops?