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  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Personalization] Why Your Company Blog is Striking Out
    To accomplish these things, at least one person in the company must have the responsibility for writing and maintaining content for the blog. That person should be proficient in writing, including having a good grasp on grammar, spelling, and overall flow of content.  Save the Company Blog! Assign a Managing Editor. Promote the Blog.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 11 Best Practices for Social Journalists
    online audiences are often more willing to share than you think—but you have to be willing to engage them personally. Be the bigger person and walk the other way (metaphorically speaking). 'Social journalism is a fairly new term. While the term is new, the concept is not. This content is: Timely. Useful. Relevant. Social. Blogs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Personalization] Top 5 ways to optimize sales enablement efforts
    Especially important is understanding the mindset of the person delivering the message. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • BIZNOLOGY  |  THURSDAY, JUNE 13, 2013
    [Personalization] Content Marketing and Your Buying Cycle
    If you’re involved in more complex sales, be sure your content channels all make it incredibly obvious how a customer can reach out to the appropriate person to initiate the final sales process. 'Photo credit: Shannon Paul. Those are fairly common ways of breaking your audience down. Detective. Judge. The Innocent Buystander. The Judge.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Incorporating Technology into End-User Training
    This member was in the midst of a transition in their customer training approach, going from primarily in-person, to an increasingly technological method of delivering training to customers—and wanted to learn how other companies had incorporated technology into their end-user training models. This blend helps to satisfy all customer types.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] Don’t They Know Who You Are? Why Reputation Management is Crucial
    The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. few examples. How To Be Seen. Buy yourname.com if it is available.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 31, 2013
    [Personalization] 3 Tips to Help Law Firms Generate More Phone Leads through Technology
    When you answer the call, you will be read the details of the person who filled out the form and be given the option to speak with them. If you accept, the system will call that person while they are still online and engaged and connect you in immediate conversation. Each tip also includes a link to a white paper with more information.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Personalization] 4 Ways to Use Social Media to Beat the Big Boys
    Give them every opportunity to reach out and talk to a real person.  By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer.  Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Absolutely. Their secret weapon?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. You write an article.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] Putting Google’s ‘not provided’ Keyword Update in Context
    This focus on quality content and user experience is reflected in Google’s increased focus on personalization (think Google Plus) and design improvements in their products and search services. However, if we observe industry trends we can begin to add deeper context. Google Analytics SEO
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    On that landing page, visitors can share their personal information (a name, email address, phone number, etc) in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of content. 'In marketing, there''s still a huge misconception about Pinterest. But that''s not quite accurate any longer. The good news?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Personalization] Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote
    Of course, these can be applied to every aspect of your life–both professionally and personally. So you have to learn how to grow as a person and understand how to be content. You probably don’t have the right strategy, and you need to learn the right strategy to get ahead in both business and in your personal life.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Personalization] Is Your Content Boring? Here’s 6 Steps To Great Content
    This along with the journalistic talent now available as traditional media sees ad revenues decline and the low cost of setting up a website, adding an RSS feed and delivering valuable content – all make it easy for any one person or any business to deliver news. Does your content bore your audience to death? The Content Marketing Challenge.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s. 
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Personalization] Eight ideas for building a website that works
    design that feels right does so by fitting your audience’s expectations and presenting your personality. 'Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Your Goals. great content). Design.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Personalization] The Taco Bell Content Strategy
    It is a personal and fun way to express your content and can be quicker and lighter than the eBook. Personally, I can smell the deliciousness wafting off of this screen. 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. The Burrito = THE EBOOK.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Personalization] 6 lessons on how NOT to market to customers
    Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 8, 2009
    [Personalization] Have You Appreciated Your Community Members Today?
    5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Entering the World of Social Media: Better Late than Never
    Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 21, 2013
    [Personalization] Hiring a Virtual Assistant Can Refocus Your Business Efforts
    If you simply need someone to do personal assistant work, look into sites like FancyHands or Zirtual. Ask the candidate if he or she can provide examples of prior work to help you determine if this is the right person for the job. 'Hours upon hours can be spent trying to grow or develop a business. Determine your needs before hiring .
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Personalization] How To Build Sustainable Relationships With Your Advocates
    If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Personalization] Five Customer Empowerment Tips: the Days of Intuition are Over
    Focusing on the customer needs is not about gut feeling or intuition, general best practices, bringing smart people around the table and taking decisions about what we and especially the HIPPOs (Highest Paid Person’s Opinion) in the room decide anymore. You don’t really need studies to notice customer empowerment. So, what is it about?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Personalization] [VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
    This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. But in Möbius communication, you are selling your personal brand first and foremost. Today, we look at our video, “ What is a Möbius Strip ?” How does this work?
  • E-QUIP  |  MONDAY, JULY 8, 2013
    [Personalization] How to Create Effective Marketing Content
    I''d suggest having the group meet in person or via conference call on at least a quarterly basis, and to be available to marketing staff as needed. One of the ways we managed to have a robust content marketing effort at my previous firm was by supplementing our two-person staff with relatively inexpensive part-time help. How often?
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Personalization] 3 Ways Your Website Is Chasing Customers Away
    77% of online shoppers are interested in getting help from a real person. That statistic is interesting on its own, but even more interesting when you follow it up with another stat from the same study*: 82% of online shoppers say there have been times when they have not been able to get help from a real person. Is your site too busy?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Personalize your email messaging. Like your personal credit score impacts your ability to take out loans, your sender reputation with a given Internet Service Provider (ISP) can affect your ability to reach a subscriber’s inbox. Here are some tips to get you started. Getting Into the Holiday Spirit. Consider weekend emails.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 3 Questions to Ask to Get to the Decision Maker
    These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying. You need to be able to hold a sincere conversations or offer some personalization that will make you stand. Who will make the final decision? Can you put me in touch with XXX?
  • WONDERING OUT LOUD  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Join your LinkedIn network? But I hardly know you
    My personal practice is to reserve links for those I know, trust and admire. I took a call from a potential vendor the other day. Anyone who works in the digital media space will recognize the name, so I’ll keep that detail to myself. After all, I hardly know him. That’s what V-cards are for.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Personalization] The 7 Deadly Sins of Blogging
    It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. Gluttony: Avoid the "it's all about ME!"
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Personalization] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    You may want to use this infographic as a personal “checklist” next time you upgrade your landing pages. 'Do you know what steps you need to take to optimize your landing pages? This intriguing infographic, which is titled “How to Optimize a Landing Page”, is a source I highly recommend bookmarking as one of your future references.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] Remaining Professional with Social Media
    just think it is merely important to consider the logistical reasons for a certain behavior, regardless of what it is; especially when the behavior is substantially time-consuming and may inhibit your personal relationships. At some point, I believe we will all be expected to be fluent in social media. What do you think?
  • LEDGER BENNETT  |  SUNDAY, JANUARY 20, 2013
    [Personalization] Is customer engagement really enough?
    He is not a particularly forgetful person, nor selfish, nor purposely chose not to. One, the person was engaged, paying attention, listening but did not respond with the appropriate action. Problem one: the person was engaged, paying attention, listening but did not respond with the appropriate action. Can you please….
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Personalization] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Meet influencers in person. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. Here are five notable tips from the session.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 19, 2013
    [Personalization] LinkedIn ROI? Jamie Increased His Sales Pipeline by $350K in 6 Months
    To answer the question simply, my personal business development ROI with LinkedIn is unmatched by other sales mediums. That’s right – I personally (not including what our sales team accomplished) created $350,000 in new opportunities in six months, using LinkedIn Executive ($100/month account). Total Opportunity Value = $350,000.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Personalization] 7 Tips for Brand Consistency Across Social Channels
    Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie.  On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Personalization] Can social media change your company’s culture? I doubt it.
    Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Personalization] Can social media change your company’s culture? I doubt it.
    Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people? 
  • VIDYARD  |  TUESDAY, SEPTEMBER 10, 2013
    [Personalization] How Recruiters can use Video to Hack the HR Process
    Video is a very powerful tool when it comes to onboarding, especially for a company who has operations globally, because it provides a personal touch when an in-person onboarding session may not be an option. Hack the Recruitment Process. This really allows recruiters to gage just how interested a candidate is. Onboarding with video.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 18, 2014
    [Personalization] Dismantling Geek Stigma: Chicago Startups Nurture Tech Talent
    Elizabeth Hyman, CompTIA’s vice president for public advocacy, observed that technology is more a part of our daily lives and personal habits than ever before, pointing out the prevalence of smartphones as well as gadgets like the Fitbands that grace the arms of young and even the not-so-young consumers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. Target Your Social Content: Personalization is the future of effective marketing. Hallelujah!
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Ad Retargeting: It’s About Context, Relevance & Value
    Concerns about over-familiarity – The report’s findings reflect the clear concern felt by online consumers of brands getting too close to and making use of their personal data without a sufficient value exchange. But how does ad retargeting work? That all sounds good in theory, but what’s the reality? How well does ad retargeting really work?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Personalization] Please stop talking. And start listening. Sales lead generation works a lot better.
    In business, it’s the ability to ask great questions and listen attentively to the other person’s point of view that works. Look the person in the eye and listen closely. 'Buffer To be successful in sales lead generation, stop talking and start listening. Excessive talking does not work in business! It’s amazing.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. in 10 Email Users Have Unsubscribed. Email Still Popular.
  • MI6 MARKETING AGENCY  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] What is Marketing?
    What I am saying is that marketing is what each person and group in your company must do. Making marketing a core focus of each person in your organization. Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. The Marketing Mix.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
    You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 8, 2014
    [Personalization] My Fear of Failing – And How I Deal With It
    Personally, I’ve chosen to follow their example. 'Like many sellers, I look calm, cool and collected. But underneath that exterior, I''ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Giving an important presentation.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Personalization] A/B Testing in Action: 3 Real-Life Marketing Experiments
    So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. But what is A/B testing, anyway?
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Personalization] Why Looking in the Mirror Make an Ass Out of U and Me
    Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. Test it.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Personalization] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    You can curate the posts including the hashtag to your school’s pin board, giving prospective students a sense of campus personality and community in one convenient spot. Prospective students who are looking for personal reviews might gravitate toward videos, where they can see and hear students. It must be a good fit financially.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Personalization] Why You Need Good People Supporting Your Digital Marketing Strategy
    Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Personalization] Owning Google Search is so easy–yet very very hard
    Compelling personalities with good senses of story, humor, narrative, and charm are very rare. 'Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s It’s the same thing with  search engine optimization (SEO)  and Google. . And it’s mostly worked, too, until recently. Well, Yelp!
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Personalization] Steve Nicholls on Social Media as a Crucial Component for Success
    For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. Today, a business is no longer sustainable without an effective social media agenda.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Personalization] Picture This: 10 Amazing Photo Sharing Apps
    They illustrate their sense of irony or whimsy, and reveal their personalities. By {grow} community member Kerry O’Shea Gorgone. have about a dozen photo apps on my iPhone. It’s possible I have a problem, but they all serve different purposes! Here are my favorites, from frequently used to occasionally launched. The Must-Haves. Tweet.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 17, 2013
    [Personalization] 3 Tips to Make Your Good Content Great
    For me personally, I am tasked with creating 12 blog posts in 2013 (I''m running behind!). 'Content is king, right? That seems to be the hot phrase in B2B these days, and with good reason. Content is a way to convey your messaging in a less intrusive way to prospective customers. It''s a way to keep you relevant. See what I mean?
  • INSIGHTIQ BLOG  |  TUESDAY, AUGUST 14, 2012
    [Personalization] Does Mom Have the Hardest Job or Does P&G – Maybe We All Need Some Augmented Reality?
    The experience centers on overlaying a person’s real setting with digital components as seen on devices such as smartphones or tablets. It is an Olympic effort to stay on top of emerging technology and choices to engage customers. love the Procter & Gamble commercial that honors everything all moms do to help their children succeed.
  • INSIGHTIQ BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] 2012 Super Bowl Ads that Nailed Customer Engagement
    Creating a seamless experience, Bud Light's default Facebook image now showcases a classic Bud Light bottle, with Weego's personalized dog collar looped around its neck. The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show.well, at least the halftime show.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 7, 2011
    [Personalization] Building Your Data Foundation, Part II
    You can clean up terrestrial addresses all you want, but if you're mailing and don't know how to properly address the company or person you're targeting, chances are the people who deliver the mail will toss it in the circular file.  Trust me, your marketing efforts (and the results they produce) will thank you. It's an important distinction. 
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Personalization] What Your Sales & Marketing Teams SHOULD Be Talking About
    You’ve never spoken to this person before, and you’re about to try to convince them that your product or service would be beneficial to them. And more specifically, you know that this person expressed some interest in your content. So wouldn’t it be useful to know what that person was interested in learning more about?
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] Marketing Automation: What It Means for Sales
    Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. But what exactly does it mean? And why all the hype?  .
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 18, 2011
    [Personalization] Brothers in Arms: The SEC and Neil Rackham
    This obviously came as a surprise to us since we’d never met Neil before, but we were honored that Neil, author of SPIN Selling and the person generally considered to be the “professor emeritus” of professional sales, found the Challenger work worthy of sharing with his own clients.  and he accepted. .
  • SALES CHALLENGER  |  TUESDAY, JUNE 28, 2011
    [Personalization] 3 Things Reps Love, and Hate, About iPads
    In fact, many companies are reporting that reps are proactively purchasing personal iPads to use in the field. When it comes to embracing new technology, sales reps often are the last to get on board. Attempts to introduce new technology often fail, as reps go back to their tried and tested ways of selling. At a mere 1.34
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] Targeting the Decision Maker Is Not Always a Worthy Cause
    In other words, let’s track down the customer contact that will own the decision, or at the bare minimum, figure out the people within the customer organization who can get us access to that person. At a lot of member companies we work with, this very commonly takes the form of a “target the customer’s executive-suite” strategy. So, what now? 
  • WORKFACE  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Messengers of Trust: Part I
    No product, service, or message can convey and inspire principles, values, virtues, and qualities as well as a real person. Doug Burgum knows a thing or two about trust. Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President.
  • B2BMARKETINGSMARTS  |  THURSDAY, FEBRUARY 4, 2010
    [Personalization] My “duh” moment on the vital need for both inbound AND outbound B2B marketing.
    But this cold call — that led to an in-person presentation — was my “duh&# moment on the difference between inbound and outbound B2B lead generation. A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Personalization] Effective collaboration with wikis | DavePress
    There’s no way you will pinpoint every person who might be interested in what you are collaborating on. About. Projects. Resources. Services. Contact Me. Subscribe to feed. ‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Put a platform together.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Generation Y: Implications for the workplace
    To progress their personal development. 'A client recently asked us to present to a group of CIOs from their enterprise customers.  What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y.  That’s not as easy as it sounds.  The Four Cs that shaped Generation Y.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] Your Master List of Low-Hanging Marketing Fruit
    2) Send Email From a Person, Not a Company: This is such an easy one, yet many don't do it! In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. you name it!
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Invisible Brand Marketing Is Not Just a Facebook Problem!
    You create numerous versions for different audience segments, multiple triggered email streams and possibly even personalize your send times. 'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Email: Click Rates Are Falling.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Ultimate List of Email SPAM Trigger Words
    Personal. Financial - Personal. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Order.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Personalization] Social media strategies businesses should learn from politicians
    If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. Even if the person isn’t identified by name, it is easy to tell when the company takes a larger interest in its customers beyond “buy what I am selling.”. 6) Get personal. 1)  Capture passion.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Gin, Television, and Social Surplus - Here Comes Everybody
    However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience its worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter. Remember personal info? Here Comes Everybody. book about organizing without organizations. Buy the book. March 2008, US and UK). Permalink.
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