JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, SEPTEMBER 9, 2013
[Personalization] Rules for Your Prospects: Teach 'Em How to Behave Appropriately
Personally, I think we should hand these rules out to all our prospects. If the salesperson is planning a trip to your location in the near future, you will consider it a stroke of luck and make space on your calendar to accommodate an in-person call. 'Every once in a while, I come across an article that makes my day.
ACSELLERANT | TUESDAY, JUNE 18, 2013
[Personalization] The Power of Story for B2B Marketing
In the movies, it’s usually a person or a disaster of some kind (a fire, a flood, a comet hurtling toward earth). 'Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. Stories were told by our earliest ancestors around the campfire. The Obstacle.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Personalization] 9 Search Marketing Tips for Effective B2B Lead Generation
Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. I was ready for this. Silence. Looks exchanged around the room.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Personalization] 8 Ways You're Killing Your Content [SlideShare]
At least one person on the team needs to be a student of communications, content, and persuasion. 'I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence.
ENGAGE | WEDNESDAY, FEBRUARY 20, 2013
[Personalization] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
Listen, I have nothing against Marcus, but if you have a social media guy—as in, one person who “gets social”—at your organization, you’re screwed. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, And why not? Think like a startup, act like a blogger.
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Personalization] 25 Helpful Sales Blogs You Don't Want to Miss Out On
This Personality Trait Can Predict Your Sales Success. 'I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. an experiment]. Dan Pink.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Personalization] Best Twitter Guides, Tips and Tools of 2010
Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. What types of information are worth sharing, beyond blog posts?
HUBSPOT | TUESDAY, OCTOBER 22, 2013
[Personalization] The Essential Best Practices to Successfully Prospect Inbound Leads
Your prospecting monitoring tools should: Notify you the moment a lead engages with a prospecting email you sent them (I personally use the Signals notification tool). 'This post originally appeared on Inbound Sales , a new section of Inbound Hub. You can view the original article here. Another cold call ? Really?". Are you free at 1:00 p.m.
MARKETING ACTION | TUESDAY, APRIL 23, 2013
[Personalization] 5 Signs That You Might Be An Agile Marketer
It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Personalization] 6 Twitter Contest Ideas Worth Exploring
It is also a much more personal experience and is a great way for your contestants to share it with other people. Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Sweepstakes.
E-QUIP | FRIDAY, SEPTEMBER 21, 2012
[Personalization] E-Quip Blog: The Leader's Leverage
Yet they bring differing skills, attitudes, opinions, personalities, and experiences to the task. Influence involves many things—communication, caring, personal example, etc. There are three character traits, in particular, that Ive seen consistently in the best leaders I have known: Personal credibility. Expertise. 38 PM.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Personalization] 4 Common Sense Social Media Tips for PR and Marketing Pros
case in point: As both professional and personal participation grows in social media networking, there are ethical concerns on both the part of the employee and the company when it comes to social media and the freedom it allows. Yes, you can apply the best of traditional public relations practices to the new world of social media.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Personalization] 7 Deadly Blogging Myths: BUSTED
So don''t freeze up just because you''re writing a "blog post" -- focus on explaining something to another person via writing and it''ll be much less scary. 'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. I''ve had enough. Our trick?
WEBBIQUITY | MONDAY, MARCH 29, 2010
[Personalization] Social Media is Simpler Than You Think
At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Social Media Listening.
B2B VOICES | MONDAY, DECEMBER 27, 2010
[Personalization] Book Review: UnMarketing
What Doesn’t: The book is written in the first person and all of the author’s examples are based on his own personal experience as a consumer, motivational speaker and social media activist. It’s Sharpen the Saw Season, as Stephen Covey might say. Thus, my first ever book review. Start Engaging.” What Really Works: The Title.
MARKETING ACTION | MONDAY, MARCH 24, 2014
[Personalization] 7 Tips for Brand Consistency Across Social Channels
Social media is about people and personalities. Timely, personal response is equally as important. 'Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. And the villain, of course, wears a black hat.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 26, 2013
[Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
CONTENT MARKETING TODAY | SATURDAY, APRIL 23, 2011
[Personalization] Shocking! Great Facebook Marketing from Naples, Florida Electrician
Grace Electric: Lots of Real Content from a Real Person. There you will find a nice, personalized description of himself and his company and the services that they offer. Solopreneur Firm Understands How to Engage, Educate, and Entertain. There are dozens of electrical firms in Southwest Florida. Many of them have lots of employees.
BLOG MY CALLS | TUESDAY, JULY 16, 2013
[Personalization] How to Create a Call Scorecard that Doesn’t SUCK!
personally score hundreds of calls per month, all in different industries. 'Guest Blog by Darren Lucus, Operations, LogMyCalls. __. Currently the operations and fulfillment department at LogMyCalls scores over 15,000 calls per month. The amount of calls we score has grown at a rate of 15-20% per month this year. Begin With the End in Mind.
VIRALLY BLOG | FRIDAY, DECEMBER 21, 2012
[Personalization] 9 Golden Rules of Social Media Etiquette for Business
It can be difficult to strike a balance between being too formal or informal, too personal or not personal enough. So Facebook, Twitter, LinkedIn are helping businesses go from strength to strength, but only if you do it right. 1) Don’t air your dirty laundry. 2) Don’t be ignorant. 3) Don’t constantly push sales. Users dislike it.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 23, 2012
[Personalization] 5 Tips for Planning Your Eloqua Experience Agenda
Dig into cloud connectors, data cleansing, custom data objects, and my personal favorite, blind forms. by Heather Foeh | Tweet this Start the clock. Eloqua Experience 2012 is just days away. If you’re like me, you’ve been counting down the days – maybe even the hours. Spread Out. Imagine Big Ideas. See Your Peers in Action.
EMAGAZINE B2B BLOG | TUESDAY, FEBRUARY 19, 2013
[Personalization] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
For example, a person could come from LinkedIn, and immediately convert. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Social Value. Traffic Sources > Social > Overview).
SALES CHALLENGER | MONDAY, SEPTEMBER 24, 2012
[Personalization] Does Challenger Confuse Marketing with Sales?
Rep personally owns lead generation. By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. spams” their network).
WEBBIQUITY | TUESDAY, MARCH 23, 2010
[Personalization] 44 (of the) Best Twitter Articles and Blog Posts of 2009
The 14 Types of Twitter Personalities by Media Caffeine. There’s no doubt that Twitter is a phenomenon. It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. How can you optimize your organization’s use of Twitter? How can you measure results? stars.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 1, 2010
[Personalization] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. ") However, your product or service probably appeals to a specific type of person. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. You bet!
BIZNOLOGY | WEDNESDAY, SEPTEMBER 11, 2013
[Personalization] The Dirty Little Secret of Media Relations
It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. 'Photo credit: Wikipedia. It’s not an exact science. It is more a balance between intuition and reporting,” she wrote. In some ways, it’s just a feeling based on experience.” That’s Information you can share. Staying on good terms.
HUBSPOT | TUESDAY, JULY 26, 2011
[Personalization] 10 Easy Ways to Improve Landing Page Conversions
Here are several effective ways to build trust: Testimonials (personal and well written). The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Press mentions.
BLOG MY CALLS | MONDAY, MARCH 18, 2013
[Personalization] 6 Reasons Authorship Matters So Much for Google SEO
Google, it seems, at its core, wants to attach every piece of content produced on the web to the person who wrote it. SEO is, fundamentally, changing again. So, just when you thought it was safe to move about the cabin, put your seatbelt back on and prepare for turbulence. Basically Google wants to tie every piece of content to an author.
VIEWPOINT | TUESDAY, OCTOBER 23, 2012
[Personalization] The Rush to Get Inside
am personally witnessing so many people who are in complete denial. Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. Not anymore.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 1, 2013
[Personalization] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
Customization or personalization. Yesterday, our CEO, Umberto Milletti, picked up our fresh and sparkling Codie award to honor InsideView as the Best Marketing and Sales Intelligence solution. It’s a bit of a mouthful. years ago, Umberto Milletti started InsideView to make an unruly and ineffective process efficient and accessible.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, OCTOBER 2, 2013
[Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Personalization] More data, so what?
We have become data consumption monsters in both our personal and business lives – Overrun with emails, reports, stats and charts but is it making us any more productive? Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
THE TOP LINE | MONDAY, NOVEMBER 29, 2010
[Personalization] Digital Marketing: 4 steps to success
Another example of integration is sending prospects personalized email. He concludes by saying that the most successful marketers will be generalists who are creative, expert at analytics, possess strong writing skills, and have a large personal following. Segmentation. Integration. Automation. Optimization. Talent beats tools.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 28, 2011
[Personalization] 4 Ways Google+ Hangouts Can Increase B2B Productivity
Now you can just ping that person or group and share your screen with them inside a Hangout. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. For businesses this is great for quick feedback and it’s easy to put together small focus groups.
THE EFFECTIVE MARKETER | TUESDAY, AUGUST 16, 2011
[Personalization] Why Timely Content Always Wins
How do you get to send content to a person who is at the right moment to receive it? This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Is it timely? It’s that simple.
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 13, 2009
[Personalization] How much is too much? Frequency management and control
One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. Aunt Hilda? Neighbors? Old friends from school days? The answer is that it depends on the relationship.
HUBSPOT | TUESDAY, OCTOBER 2, 2012
[Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
SYNECORE | SUNDAY, FEBRUARY 2, 2014
[Personalization] Why Mobile Apps will Drive the Future of Marketing
Of equal significance to businesses, Gartner predicts that mobile users will provide personalized data streams to more than 100 apps and services every day. 'Virtually every day, new evidence emerges of the consumer shift to mobile. To put these huge numbers in context by comparing them to the current world population of approximately 7.1
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 6, 2014
[Personalization] Eight Rules for E-Cards (plus a suggestion)
MDWH cards are not direct mail, they are personal correspondence. Call your customers and suppliers on the phone and thank them for the great year in person. 'Nobody seems to have got around to writing up any rules for sending out Multi-Denominational Winter Holiday (MDWH) e-cards. Rule #2: Keep it brief. Rule #3: Get to the point.
INSIGHTIQ BLOG | THURSDAY, JULY 25, 2013
[Personalization] Making Sure Your Email Gets There
There is a real person that will be receiving your email. Short, catchy, and personalized subjects work best, but also do your research and avoid known subject line no-no’s. 'Email is constantly evolving and so is email deliverability. It’s not as simple as sending an email to someone who opted-in anymore. ISP Standards & Regulations.
B2B MARKETING UNPLUGGED | MONDAY, APRIL 29, 2013
[Personalization] Marketing Recruiting is Broken Part 3: Pages of Despair
You will see lists of duties that go on for pages, you will see requirements that no one person could ever fulfill in a lifetime, you will see preferences for this and demands for that and a chirpy little footer about how they value diversity but most certainly won’t call you. Are you still wondering why you have mediocre applicants?
HUBSPOT | MONDAY, OCTOBER 3, 2011
[Personalization] How Marketers Should Leverage New Marketing Technologies [Marketing Update]
This influx of users occurred after Google changed its approach by explaining how “you don’t have to be some tech connected person to use us.” Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. Google+ Boosts User Base.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Personalization] 8 Mistakes That Kill Lead-to-Customer Conversions
Not Using Marketing Automation to Personalize Your Lead Nurturing Emails. Now that you're focusing on multiple conversion events, you would be remiss not to use the extra data you're collecting to make your lead nurturing more personal. Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal.
SALES INTELLIGENCE VIEW | THURSDAY, NOVEMBER 29, 2012
[Personalization] 5 Questions You Need to Answer Before Getting a Prospect on the Phone
Find out anything you can about your prospect’s personal or professional life. Has your prospect ever been in your database before? Find out if your prospect has had any relationships with your business in the past. Have they ever been a prospect before? How far into the sales cycle did they get, and why didn’t the deal close? Sales 2.0
B2B IDEAS @ WORK | MONDAY, DECEMBER 19, 2011
[Personalization] The Importance of Online Testing in B2B Marketing
And since both options contained the word “FREE” in red, bold letters, it seems as though the idea of “free and unlimited access” was more personally relevant to the prospects than the idea of “risk.” ” The longer headline option had 113% more trial subscription sign-ups than the shorter one.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JUNE 22, 2011
[Personalization] Subscribers to Free Content are NOT Leads
It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. I’ve heard some of my manufacturing clients call their subscribers free content leads. ve also read articles by other industrial marketers where they recommend using free content to generate new leads.
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 21, 2011
[Personalization] Engaging Content that Solves and Sells
After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle). As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 4, 2012
[Personalization] Why Nonprofit Social Media is a Waste of Time
Do you only have a personal profile, but no organizational profile? Are you working your personal profile to help you achieve your business objectives? Presence is not a social media strategy. SHOULDN’T: 1. start a blog…. 2. put up a FB page…. 3. build Pinterest boards…. 4. Like us!”
LEADER NETWORKS | TUESDAY, JANUARY 26, 2010
[Personalization] On Being A Brand Online
There are many doctors, lawyers, and top executives who have personal brands that transcend their workplace. Social media success lies within the ability to meld a personal voice with a professional platform. Being a brand online is reserved for the brave. We follow the ideas of John Chambers whether or not we are a Cisco client.
BIZNOLOGY | THURSDAY, NOVEMBER 14, 2013
[Personalization] Unconventional ways to find link building opportunities
This is something that you should do regardless of if you are looking for link building prospects or not, as it promotes engagement on your guest post which increases the value of that post and gives you a chance to connect with your audience on a personal level. '(Photo credit: Wikipedia). Respond to Comments. Social Media Interaction.
BLOG MY CALLS | WEDNESDAY, JANUARY 22, 2014
[Personalization] OMAHA!!!! What Peyton Manning Can Teach You About Your Marketing
He''ll wander to the line and then start pointing and shouting things like a crazy person. 'This is not another article extolling Peyton Manning''s commercial virtues as a TV pitchman. Nor, is this another article arguing that he''s a the greatest regular season QB ever and he needs to win the Super Bowl to cement his legacy. That''s crazy.
BLOG MY CALLS | FRIDAY, DECEMBER 20, 2013
[Personalization] The Friday Marketing RANT: Hey Dummy, if You Don't Cancel Your Trial, You'll Get Charged
Third, what person living in 2013 doesn''t realize that once a free trial ends you will start getting charged? 'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. We rant about something marketing related every Friday morning. Recently I received an angry email from a LogMyCalls client. I hate you.
BLOG MY CALLS | TUESDAY, JUNE 11, 2013
[Personalization] Why is Call Recording Less Expensive Than Mystery Shopping?
Well, because an actual person has to make mystery shopping calls. 'When we tell people that mystery shopping is less expensive than actuall call recording, they generally don''t believe it. They simply can''t accept that gathering data from actual call recordings is less expensive than gathering data from fake calls (i.e. mystery shopping).
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Personalization] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
There is no other conclusion a rational person can draw. 'Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone. And today we have a exclusive information about the Ironman franchise. We have reason to believe that it was actually invented by Tony Stark. Is this a coincidence?
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Personalization] Mother's Day: 6 Lessons Your Mom Taught About Marketing
I''ve not met your mother, but I''m sure she''s a wonderful person. 'Your mother taught you a great number of wonderful things. And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. Happy Mother''s Day everyone! 1) Tell the truth. was, and I did. They tell the truth.
B2B MARKETING ONLINE | THURSDAY, OCTOBER 14, 2010
[Personalization] Twitter feeds - The benefits and pit falls
So in absence of a social media strategist/marketer/person whatever you want to call them (yes, there is much debate on this issue), this guide will hopefully help you consider all the key points before a web developer is ordered to go adding feeds willy-nilly. Guest blog by Andrew Pearce, CEO of Powwownow. Why didn’t I think of this?
MANHATTAN MARKETING MAVEN | FRIDAY, MAY 14, 2010
[Personalization] 4 Perspectives About Millenials
They expect a personalized, customized, user-driven experience. And they want to be able to adjust the level, the design, the content, the frequency or intensity according to personal preferences. Every younger generation knows better. Every younger generation brings its own POV to the party. Though, I doubt it.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Personalization] 9 Outstanding Nonprofit Websites According to Charity Navigator
Specifically, the group educates the public on the NSA’s illegal mass surveillance program through its blog, in-person events, and whitepapers. Your website is the destination for your current and potential supporters to find all the information they need to know about you. Charity Navigator rates nonprofits in the U.S. 1) Project C.U.R.E.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 20, 2013
[Personalization] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
” But how can large companies accomplish this level of personalization? As diamond dealer and Salesforce customer Lev Leviev put it: “If I haven’t had the pleasure of meeting a customer in person, I’ve met them through the platform.” Here were some themes I extracted from his talk: 1/1/1 Philanthropy.
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 22, 2014
[Personalization] Integrated Search in Windows 8.1 – Danger for Google?
update, users can utilize the Search Charm to find personal items as well as content from the web. 'Go over to a machine running Windows 8.1 and type something like the city name “San Francisco” on the keyboard. Don’t open a search box. Just type and press Enter. It truly is stunning. via the Search Charm. What do you think?
HUBSPOT | THURSDAY, MAY 23, 2013
[Personalization] What the Future Holds for Business Blogging
As more and more marketers buy into " the age of context ," realizing the importance of context and how it can strengthen the entire marketing funnel , marketers will also recognize the need to create a much more personalized, dynamic experience for their readers. 'Lately, the whole marketing community is abuzz about content. People like.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 22, 2012
[Personalization] Managing Inside Sales Rep Productivity
Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 21, 2011
[Personalization] Passing Sales Leads: Not As Easy As You Think.
While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 10, 2012
[Personalization] 5 Steps to Quality Business Blog Writing
call to action can be as subtle as “Think about this for your own situation,” or as direct as “Give me a call and let’s talk – or better yet, click here and I’ll answer your question personally.” ” It’s not as daunting as you might think, if you follow a few guidelines. Why do they care?
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Personalization] What Drives Us? 4 Keys to Creating Compelling Content
Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Lawrence and Nitin Noria. Let me know what you think.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Personalization] Why B2B marketers should know when lead relationships start.
The response is probably a person seeking interesting, educational materials. Yet she references a 2010 MarketingProfs and Junta 42 B2B content Marketing Trends report that revealed businesses saw lead nurturing as the least important goal for the use of content in marketing. The definitive answer, of course, is that it depends.
B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
[Personalization] Two ways to use your B2B customer database as a valuable targeting tool.
There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Then there’s the opportunity to learn something new. Hale begins his targeting strategy addressing segmentation. Hale expands this definition of segmentation somewhat.
STORIES THAT SELL | TUESDAY, AUGUST 3, 2010
[Personalization] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
Personally, I love ending a case study with a quote that’s the equivalent of a big bow around the whole story – something that truly encapsulates the customer’s experience. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. The Body Copy. with metrics.
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Personalization] 12 Important Places You're Forgetting to Add Calls-to-Action
Include a CTA in your personal email signature and encourage other employees, especially members of your sales and marketing teams, to do the same. Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands. it's a content promotion problem.
JUNTA 42 | FRIDAY, DECEMBER 23, 2011
[Personalization] A Content Marketing Christmas Story…Story
A Christmas Story now plays an important part of Cleveland’s history and personality solely because one person responded to a request. Joshua Pulizzi in front of "A Christmas Story" house in Cleveland, Ohio. This week the Pulizzi family had a chance to visit the A Christmas Story house for the first time. What if?
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Personalization] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Plus, building in some checks to the login process should further help keep personal information in sync. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Expect more now.
MARKETING ACTION | FRIDAY, DECEMBER 21, 2012
[Personalization] 2013’s Best Opportunities Will Come Through Digital Engagement
Relevant, timely, personalized engagement. Again – be relevant and personal. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Marketing automation sets you up for success.
THE ROI GUY | MONDAY, SEPTEMBER 19, 2011
[Personalization] B2B Buyers: It’s all about the Benjamins
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Personalization] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. 'Thinking about the future is something nonprofit marketers constantly do. and it should be something they consider. 3) "Every dollar should go to the mission.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Personalization] Swyft Offers Low-Cost Interaction Management Software as a Service
The simple scripting and personalization engines built into call center and Web products don't provide all this. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 7, 2010
[Personalization] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead generation. That's worth some excitement.
SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009
[Personalization] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them.
BIZNOLOGY | WEDNESDAY, JULY 7, 2010
[Personalization] Does honesty in business pay off?
That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
B2B IDEAS @ WORK | MONDAY, APRIL 23, 2012
[Personalization] How to Frame Your B2B Messaging
So if someone brings up an idea or concept to another person, that person may not only utilize the dominant frame but also the other peripheral frames that exist within that frame system. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
BIZNOLOGY | TUESDAY, JULY 30, 2013
[Personalization] What we can learn from Anthony Weiner
No matter how good a person you may be, you’ll eventually do bad; and, no matter how bad a person you are, you are probably really good at emulating the best person in the world and have them fooled. '(Photo credit: Wikipedia). Anthony Weiner , you’re ahead of your time. Think really hard because it matters.
FATHOM | THURSDAY, FEBRUARY 27, 2014
[Personalization] Agency Secrets: Adopting Digital Marketing in Higher Education
Developing empathy means understanding the personal and professional motivations through genuine listening. ” In this study, Gino says: “Receiving expressions of gratitude makes us feel a heightened sense of self-worth, and that in turn triggers other helpful behaviors toward both the person we are helping and other people, too.”
JILL KONRATH'S SELLING TO BIG COMPANIES | FRIDAY, JUNE 22, 2012
[Personalization] [Video] How Do You Sound From Your Customer's Perspective?
This time I want you to listen as if you're a crazy-busy person whose phone has been ringing off the hook all morning. We all know how important it is to be a good listener. But I'm the lone voice in the wilderness talking about the vital importance of hearing. And I mean hearing from your customer's perspective. Most sellers haven't.
B2B MEMES | THURSDAY, JULY 5, 2012
[Personalization] A Look Inside a B2B Editor’s Head
Understanding the proper relationship between professional and personal use of social media. If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist.
SAZBEAN | THURSDAY, JANUARY 26, 2012
[Personalization] The Ultimate Checklist for Integrated Marketing
’) to every email you send so recipients are encouraged to share your email content with their personal networks. Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media.
SAZBEAN | THURSDAY, MAY 19, 2011
[Personalization] Building an Ecosystem, Not just a Network of Networks
Obviously this requires doing some work to connect with people both offline and online, as well as finding out all the different places where you’re connected to a specific person (good social CRM helps!). If you think about it, as business owners, we’re creating a network of networks. Why an Ecosystem? Ecosystem in Business.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Personalization] A Content Marketing Reality Check
Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content. There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. "It’s not glorious work.
VOLACCI | TUESDAY, JULY 30, 2013
[Personalization] Newsletter Series: Subject Lines That Work
Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
HUBSPOT | THURSDAY, JUNE 2, 2011
[Personalization] How Effective Are Dedicated Landing Pages? [New Data]
We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our more than 650 targeted landing pages get an average visitor-to-lead conversion rate of 35.62%. That’s three to four times higher than most industry averages, so for us, it works. But what about everyone else?
HUBSPOT | TUESDAY, JUNE 11, 2013
[Personalization] How to Make Sure Your Designers Stay Ahead of the Curve
3) Set Aside Time During the Work Week for Personal Improvement. To this end, it''s important to set aside additional time each week to give your designers permission to do whatever they want in order to improve their personal skills. 'Great designers don’t get that way by accident. The Danger of Stagnant Designers.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 27, 2013
[Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
LEADER NETWORKS | THURSDAY, JUNE 23, 2011
[Personalization] Social Business Readiness: 5 Questions for Human Resources
It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Human resources are the people finders and keepers. Even more important, did HR participate in creating the policies? Social Human Resources
WRITING ON THE WEB | TUESDAY, AUGUST 9, 2011
[Personalization] How to Avoid Problems with Hyphens and Dashes…
Personally, I prefer the em dash with spaces on both sides — but that’s not supposed to be correct. Have you ever encountered this problem when blogging or writing content marketing ? Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean?
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JANUARY 28, 2013
[Personalization] Get the Jump On New Sales Opportunities
When I clicked on a photo, it took me right to that person's profile. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." Here's the deal.
BIZNOLOGY | THURSDAY, JANUARY 19, 2012
[Personalization] Digital Advertising that Fits Both Consumer and Marketer
Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
[Personalization] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
When defining quotations PR people worry not about what will motivate the target audience to evaluate a product or service … another critical step in relationship building … but rather whether person quoted from “our” company is the same rank as they person quoted from “their” company. No one is blameless. Welcome!
FATHOM | SUNDAY, DECEMBER 1, 2013
[Personalization] What Van Damme Teaches Us About Manufacturing Marketing
'Just a few weeks ago, Jean-Claude Van Damme probably wasn’t the first person who came to mind if you were considering how to successfully market a manufacturing company. Volvo’s dynamic steering, which makes their trucks so stable that they can drive backwards while a person does the splits on them, was the real star of the commercial.
HUBSPOT | MONDAY, JANUARY 28, 2013
[Personalization] 8 Ways to Instantly Improve the Quality of Your Marketing Content
Make the correction in your content, and thank the person who found the error. Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. 1) Fact Check. Trust me, I know.
THE CRAP REPORT | TUESDAY, DECEMBER 21, 2010
[Personalization] Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined
This type of person is the type who stays past 5:00pm, when everyone else is gone, and dials until there’s no one left to call, and then starts all over again the next day, before anyone else gets to work. That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies. No, absolutely not! Determined to find leads.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 1, 2010
[Personalization] The Best Free iPad Apps for B2B Marketers
am basing this on my personal experience with the iPad, even though I have talked to others who do more with their iPad than I do with mine. Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. As I have written before about the iPad , in my initial use of the device, it is not a laptop replacement.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 19, 2010
[Personalization] Content Marketing Basics: A B2B Marketing Cheat Sheet
This, in turn, allows them to reduce both organizational and personal risk. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. What is it?