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  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response. LifeLock Cares.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Personalization] 15 of the Most Creative Billboard Ads From Around the World
    This billboard can actually sense when a person passes under the lightbulb, causing it to turn on as if to suggest that reading The Economist will expose you to great ideas. 8) Maker''s Mark Whiskey - USA. Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. But don''t take my word for it.
  • MARKETING ACTION  |  WEDNESDAY, MAY 13, 2015
    [Personalization] How B2C and B2B Email Deliverability Differ
    Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work. The boundaries between B2C and B2B email delivery often overlap. It’s harder to get your B2B email into the inbox, and here’s why.
  • HUBSPOT  |  SUNDAY, MAY 4, 2014
    [Personalization] The Perfect Pin, Best Brands on Facebook & More in Content This Week
    Currently, only one in five CEOs have their own personal Twitter account. It’s scary to think about all of the personal information we share with Facebook. We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Who knows. Social Media
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] Productivity-Boosting Benefits of Virtual Meetings
    How much time do you spend in in-person meetings? The inside sales rep can do a demo in a virtual meeting, going far beyond the impact of a phone call (and far under the budget of an in-person visit). Your first virtual meeting can be a little intimidating, especially if you’re the person hosting and facilitating one.
  • SAZBEAN  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Finding Keywords for Social Media Content & Monitoring
    Just ask them — either directly in person or online. As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Personalization] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    B2B marketers continue to rate in-person events as their most effective tactic (71%), according to the 2013 B2B Enterprise Content Marketing Report. In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. investment, you need to create a solid strategy and execute it properly.
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Personalization] The Expanding Role of the Humble SDR
    Business leaders explain how ABSD is a winning formula because it drives targeted sales efforts at high-value accounts using relevant, personalized content in hopes of scheduling initial meetings with prospects for the Account Executives. And the person at the center is the humble SDR. They can have different titles. Inside Sales Reps.
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Personalization] The Data You Need to Make a Compelling Case for Inbound Marketing
    Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data.
  • ANNUITAS  |  THURSDAY, MARCH 5, 2015
    [Personalization] It’s Up To Us – Marketing Enablement
    It only helps us achieve greater success personally and professionally if we do.”. The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively.
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Personalization] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    You may find that a single person can take on multiple roles—managing copywriting and execution for email campaigns, for example. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen. Not necessarily. Content Strategy
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 5 Reasons to Choose Video Content to Tell Your Brand Story
    Linking to an interactive page that emphasizes entertainment and personalization encourages viewers to further explore the brand and make Moleskine’s story a part of their own. And with a unique personality—a memorable character—acting as a spokesperson, brands are seeing success with creating tutorial videos. Novelty counts.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Personalization] 8 Promotional Videos You Might Actually Enjoy Watching
    Consumers have come to expect and value this control and personalization. Their videos feature real people using GoPro cameras to record remarkable, first-person footage of extreme sporting endeavors. There''s an interesting double standard that has emerged with video advertisements. They interrupt rather than attract. Pepsi Max.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Personalization] What’s Changed, What Hasn’t in Media Relations
    Personal relationships still make a big difference: The best way to break through the clutter is to have an existing relationship with your pitching target. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Personalization] 10 Things to Nix in Your Next Email Newsletter
    And with a lame subject line, the only thing I have to go by is the company or sender name -- so that brand or person better be something I genuinely adore, or it’s going in the trash. Instead, try adding value before the email is even opened with killer, specific, personalized subject line. Do you think I clicked it?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 24, 2013
    [Personalization] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
    We use custom content, personalization, extensive testing and tracking to effectively market to doctors,  scale our revenue engine  and steadily wrestle America’s healthcare system online.  Using tokens, we are able to send personalized emails from the BDR. But it’s far from a global power, never mind a hotbed of innovation. 
  • HINGE MARKETING  |  TUESDAY, MARCH 15, 2016
    [Personalization] 7 Ways Business Developers Can Better Connect with Professional Services Buyers
    What better person to get new business than the person who is actually doing the work? Within the professional services marketplace, business development can be a challenge, if not downright intimidating. Below are seven ways to help make sure that your efforts yield fruitful results. 1. Do your research. Who are your best references?
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Personalization] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    The next best thing is attribution modeling -- tracking as much of the customer journey as possible, and then using a model to give weight to the touchpoints that we think were most important to converting the person into a customer. Unfortunately, for us humans, that is not yet possible. Multi-touch (e.g. Shaped). B2B or B2C Marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 17, 2011
    [Personalization] How, When and Where Buyers Want Content
    They share case studies with colleagues – Eighty-seven percent share customer stories with at least 1 other person, with some sharing them with up to five or more. B2B Lead Generation | Content Marketing Tips. Content marketing is huge today. It’s shocking how bad most companies are today.). Clearly, they want detailed stories.
  • JUNTA 42  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] You Are Publishing Too Much (and Failing)
    This means they are blogging, podcasting, creating webinars, producing eBooks, creating in-person events, distributing a print newsletter … and the list goes on. “The essence of strategy is choosing what not to do.” – Michael Porter. More than anything else, this quote has been in my mind lately. podcast is now available). Is this you?
  • PAUL GILLIN  |  THURSDAY, MAY 13, 2010
    [Personalization] Seven Questions to Ask About Your Website
    Think about the problem that person is trying to solve. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Does your site include faces, biographies and personal messages? Does your website have personality or does it read like a research paper?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 26, 2012
    [Personalization] Do You Treat Your Sales Teams Like The Hunger Games?
    Just like in the Hunger Games, only one person can win. Hopefully you have a connection that also knows your decision maker on a personal level since we know that these types of connections are very important and helpful. The Hunger Games is the #1 movie in US box offices with $155 Million dollars. The Hunger Games in Sales. Redux.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Personalization] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. Many marketing teams struggle to make the most of limited resources. The Importance of Content. And you know what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Personalization] Why Lead Nurturing Is Now Marketing’s Domain
    It’s about personalization. 4. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. This mythical lunch was a part of the lead nurturing process. Marketing Automatio
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Personalization] 5 Questions Every Business Website Must Answer
    What do you want the person to do next? Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Unifying Your Database to Increase Event Registration: Essential Tips
    But more and more, both advertisers and readers are recognizing the benefits of personalized media experiences. As segmentation and personalization become more of a strategic priority for marketers, you’ll want to make sure that you have your bases covered. Events are some of the biggest opportunities in media today. Famous Last Words.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] The Next Era of Marketing: Hear from Seth Godin
    It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships. 2. And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. He was hired by Yahoo!
  • WINDMILL NETWORKING  |  TUESDAY, JULY 24, 2012
    [Personalization] The Traffic Benefits of a Clear Social Media Marketing Vision
    Lilach is a social networking pioneer, business consultant, mentor and personal brand expert. One of the most dynamic personalities in the world of UK social media, she is frequently credited with the accolade of being the first in the industry to actively leverage networking. “a computer on every desk in every home.”
  • PAUL GILLIN  |  THURSDAY, MARCH 1, 2012
    [Personalization] ComScore Data Illustrates But Also Obfuscates
    personally don’t spend much time on LinkedIn.com, but I get far more business value from it than I do any other social network. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. That about sums up my experience. Give credit to Facebook.
  • ACT-ON  |  MONDAY, MARCH 7, 2016
    [Personalization] The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars
    Download Act-On’s free eBook, “ 8 Ways to Maximize the Value of Online and In-Person Events ,” to learn eight important tips for taking an automated, data-driven approach to your events. If you’ve been asked to be a presenter for an upcoming webinar – congrats! Stick to a strict schedule. And it probably will. But that’s ok.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Personalization] The Marketing Stack for Publishers: What Tools Do You Need?
    Once a reader makes an initial conversion, you can use their email address and personal information to send highly personalized content straight to their inbox. In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Content Management System (CMS). MOFU Tools.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] Building and spending social media equity
    Instead of just building up brand equity by being the prettiest, smartest, most athletic, and also the most altruistic person in the room, try asking for help, for favors. Admit that you’re a company and organization that needs to make money in order to thrive. Stop trying to be perfect and try being human, whatever that means.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    Lead Nurturing: Market to personality and behavior, not job title. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. You can’t simply add pressure and expect optimal results.
  • MARKETRI  |  TUESDAY, APRIL 9, 2013
    [Personalization] 3 Tactics to Help Modernize Your Law Firm's Marketing
    Webinars are a low cost and easy way to share your expertise and provide value to clients without the inconvenience that is sometimes required for in person events. If you have a larger budget for video marketing, consider hiring a videographer to record an overall firm video that shares your firm’s culture, personality and strengths.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Personalization] A Content Marketing Roundtable on June 28th
    Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. It will feature three of the very best content marketers out there today. Learn more about Joe at JoePulizz.com.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Personalization] How Big is Social Media Today?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Let’s just say porn is now #2. What do you think?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 9, 2012
    [Personalization] How To Evolve as a B2B Marketer in Just 8 Weeks
    Week 1: Personal and Corporate Branding in a Social World. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Many did not.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    In-person events, which 66% of marketers say is effective. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Personalization] Why You Need to Stop Publishing Your Newsletter
    How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Workflows Take Marketing Automation to the Next Level
    workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can move them from a "lead" to an "opportunity" stage, and you can deliver a personalized call-to-action. Lead nurturing is a crucial part of any effective marketing strategy. Saving time?
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Personalization] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Jay Acunzo , VP of Platform NextView Ventures and the creator and host of Unthinkable , agrees: “It’s all in the name of moving this person along the buyer’s journey to take an action on our behalf,” says Jay. Let’s make our product into a person.” This is where many marketers get stuck. No longer.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. Step #2.
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [Personalization] Creating Awesome Buyer Personas
    For B2B marketers — especially at the enterprise level — the sale is often made to a team, not just one person. You need a point person on your team who is responsible for developing personas and keeping them up to date. Articulate the value of personas to all team members. Our recommendation? Go big: From Light Petal. 2.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Personalization] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Knowing someone in common is huge, especially if that person used to be his or her boss. Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. work directly with C-level executives.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Personalization] Is Your B2B Marketing Valuing C2B?
    There are several other additional options out there, I’ve just personally had good results with the above and have no affiliation with any of them, other than BuzzSumo giving me a free account in exchange for participation in an interview series. Can C2B truly influence and improve B2B marketing? Customer Reviews. Online Buzz. SocialMention.
  • DOCALYTICS  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Docalytics for Sales Outlook Add-in
    Last month we announced the launch of our Docalytics for Sales Gmail plugin , and this month I'm excited to announce the launch of its sister add-in for Microsoft Outlook. Docalytics for Sales takes the mystery out of who is reading the content you send them so you can tell who is really interested, and better time your follow up. Happy tracking!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Find New Customers Fan of the Month – Kenny Madden
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? Why don’t you follow him?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Personalization] Why you should attend Content Marketing World
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Content Marketing World. But the biggest challenge faced by marketers today is their inability to create “relevant content.&#.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [Personalization] We bought a Mac!
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book. Yes, kids. The Ogden household, after years of Microsoft (DOS, Windows 3.1, Windows 95, Windows Vista (oh the agony!), Think !
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Personalization] Why Location-Based Marketing Matters More Than Ever
    We couldn’t think of a better person to ask than Aaron Strout , the co-author of “ Location-Based Marketing for Dummies ” and head of location-based marketing at WCG. by Jesse Noyes | Tweet this What role does location-based marketing play in today’s global economy? What function does it serve for B2B marketing ?
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Personalization] Why Partners Don’t Develop New Business and What to Do About It
    This can be a big undertaking, but it may be necessary for getting your firm on solid footing. 3) Business development isn ’ t consistent with an individual ’ s personality. Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income.
  • BIZNOLOGY  |  THURSDAY, JUNE 12, 2014
    [Personalization] Content marketing doesn’t end with content creation
    Rarely is one person going to be skilled at both content creation and content promotion. (So blithely handing the whole content marketing ball of yarn off to your marketing director, sales intern, or someone else with a bit of free time isn’t the best path to take.). Avenues you should consider include: Email marketing. Social media.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Personalization] Rules of the Hunt: Book Review
    It is jammed full of tips, reminders and real world stories on the topics that every entrepreneur and small business person either has faced or will face, I would label this a handbook and must read for every manager in every small business. Rules of the Hunt: by Michael Johnson. It was a great weekend read.  Acumen Management Group Ltd.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Personalization] 21 Reasons People Don't Trust Your Company
    If a lead goes to redeem their 50% off coupon, only to find it's only valid on the first full moon of a leap year, you're going to look like a bit of a schmuck for not telling them before they got to the checkout process. 9) You have overly personal form fields. Who is the least trustworthy person in your inbox? Ready? Take a look!
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Does it reflect my personality and how I want my network to perceive me? By   handing our employees the reigns   (or at least giving them the opportunity to   contribute in a way meaningful to them ), Brandpoint ended up with content that was more naturally aligned with the thoughts and personalities of the people who make up the company.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Personalization] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    My own personal experience of Reunion Island could have been much the same as any other visitor’s, but I wanted more. PERSONALIZE, BUT ONLY AFTER YOU BUILD THE RELATIONSHIP. The idea of personalization is so drilled into our minds as marketers that we may sometimes take it too far at the risk of putting off potential buyers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 17, 2011
    [Personalization] The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
    Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. Your email signatures, business cards, company website personal bio page, and other marketing collateral.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Email Marketing for different buyer personas
    Email Marketing for personality types - what''s the strategy? These guys (or girls) would be red on a personality colour wheel and like you to give it to them direct. They want to connect with your brand at a human level so keep it personal too! Navigation dominant. Tool dominant. Successful. Search dominant. Prove it to me.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Personalization] 4 Things that Will Sabotage a Sale
    As a sales rep, your job is not only to sell your product, but to sell yourself as the best person to provide it. Insufficient Knowledge of the Industry and Competition. Buyers are not going to buy a product from someone who doesn’t know enough about the industry to position the right product or service. Industry Jargon.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    Add Social Sharing Buttons to All Your Content: Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. But first things first. Add social sharing buttons (e.g.
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Common Sense Guidelines for the Legal Use of Social Media
    Once one person finds out, everyone will know which can have serious repercussions for your brand. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Personalization] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2009
    [Personalization] Chex and Content - Where's Your Party Mix?
    Because of a recipe site so user friendly and helpful that an eight-year-old boy bookmarked it next to Lego.com on his personal toolbar. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? We went right to work.
  • LEAD LIAISON  |  THURSDAY, JUNE 30, 2016
    [Personalization] What to Include in Handwritten Sales Follow-up Letters
    The person who has the control gets to take the lead. Personalization is key with sales. You will be more successful if you personalize your communications. Effective Sales Follow-Up. You have a prospect on the line, and now you just have to reel him or her in. Write About Benefits Instead of Features. Tell them it will go fast.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    This results in higher conversions and adds personal touch to your communication. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups. Social Media B2B ).
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Confronting the Trust Barrier
    Why should that meeting be in person? Why in the world – if the odds suggest the sales meeting will be a drag – would a prospective customer actually want to invite an unproven sales person into his or her office and risk getting tied up for an hour? But here’s the problem. Why is that? Well, look around.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Personalization] 3 Reasons Why Your Webinars Suck
    Download Act-On’s free eBook, “ 8 Ways to Maximize the Value of Online and In-Person Events ,” to learn eight important tips for taking an automated, data-driven approach to your events. Webinars are one of the best, most cost-effective tools a marketer can exercise. In fact, here are three reasons why your webinars suck.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 4, 2015
    [Personalization] Super Psyched About the Snappys
    But what you may not have heard about is how personally ecstatic I am about the Snappys. You may have heard that we recently launched the Snappys -- our geniusly-named, first-ever customer awards. So ecstatic that I asked for the opportunity publish a blog post so I can proclaim my excitement. This should be submitted for a Snappy!”.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Personalization] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Start with these questions. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Overall Website.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Personalization] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Do we need need to take a dynamic approach to our site design to further personalize the experience by industry, or segment (consumer versus business)? The study revealed a host of very interesting data – and if you have not clicked on the URL above to get the research I encourage you to do so. Do we need a mobile app?
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Personalization] 8 Reasons Why Marketing Automation Fails
    Can You Really Automate Personalization? As I said in a recent piece, “ Business is Personal ”. Big Data and Predictive Analytics are the essential tools on which to build a personalization strategy—but having the data alone is not sufficient. It’s the classic case of throwing the baby out with the bath water.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
  • ION INTERACTIVE  |  MONDAY, NOVEMBER 16, 2015
    [Personalization] How to Use an Interactive Online Configurator to Generate Qualified Leads
    Do your products or services require complex configurations to determine the right personalized solution? And don’t forget to surface prospect insights to your sales team: Show sales the prospects actual answers to the configurator so they can pick up the personal conversation exactly where the digital conversation left off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Personalization] How Opting People OUT Can Actually Improve Your Email Marketing
    Now you know what subject lines help your email marketing messages stand out better than the rest. 2) Engagement Through Personalization. The content of the email is personalized to the reader's behavior, and specific. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Personalization] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. mean, where do I start? Not bad.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] 17 Compelling Stats That Make the Case for Smarter Site Design
    12) 69% of North American marketers say dynamic, personalized content is important for their website. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? seconds.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Personalization] Sales Mgmt: Achieving Balance: Fear vs Respect
    Finding the balance can for some personalities be difficult, but with practice, you can get there. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2012
    [Personalization] Business or Pleasure: How do you use social media?
    But most people use social media for personal relationships or a mix of business and personal. The short-hand way to describe my use of social media might be: Nothing personal. Part of that might be personality, but part of it is deeper. major chunk of my personal life ain’t just about me. Period.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Personalization] The seven R’s of thought leadership
    Personal relationships and being part of the buyer’s eco-system are usually critical.  As part of this there’s an expectation that you’ll have something useful to say; an especially pertinent experience, fresh facts or unique insights to share.  Thought leadership.  Five reasons to develop a thought leadership strategy. It’s a showcase. 
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Personalization] Dell Launches Social Media Training for B2B Channel Partners
    Will there be live or in-person training sessions? And, we are also planning a special in-person training session at Dell’s upcoming Storage Forum 2012 in Boston, as part of a full channel program track. How Dell is using social media and lessons we’ve learned. How did Dell decide to provide social media training for its partners?
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Personalization] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    Suppose you enter a job as a demand generation person or head of marketing; what is the playbook that you would want to run to elevate and grow the marketing team and the business? If you have a sales team at all, the cofounder may actually be your lead sales person. JERRY : What’s your definition of a “playbook”?
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 30, 2012
    [Personalization] Quality Above Quantity: Giving the Cold Call the Cold Shoulder
    It’s important that this introduction forms a connection for the client, mention who gave their names and why that person thought this would be a good connection to make. Be upfront and personal about who you are and what you can offer. Maybe cold calls worked in the past. How do you keep your information out of the spam folder?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [Personalization] My Birthday Brings all the Marketers to the Yard
    Talk about a nice piece of personalization and birthday marketing from this huge search giant. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. Here are some examples. Customized Online Messaging. Kudos to Google for thinking about this birthday message!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Personalization] 7 Reasons to Start Your Own Twitter Chat TODAY!
    Imagine being the go-to person for Twitter Chats for your industry. By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. People meet at a certain time and discuss topics and questions set for the day.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Personalization] Why Twitter just may be the better social marketing choice
    Facebook says that it is simply trying to make user News Feeds less cluttered and more personalized with the content of actual friends. Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 People love visuals.
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