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  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] 10 Questions Your Content Marketing Operations Must Answer
    One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? Where does it all reside?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] A Marketing Automation Evangelist and Change Management
    However, that same person can bring in a respected outsider and the company is often very open to change. Take a look at some of the insightful answers Mathew shares and you’ll want to dig deeper into the aspect of change management as it relates to all we do in demand generation. What is your strategic focus? Why is this so critical today?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 26, 2012
    [Personalization] 3 Steps to Better Strategic Networking at Events
    If you notice a person standing alone, take the time to introduce yourself and start up a conversation. Today's post from the Chamber of Commerce features business-growth advice for small companies. Attending networking events is a great way to build face-to-face relationships in an increasingly isolated, technology-driven marketplace.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] It's Holiday Time: Embrace and Plan For It In Your Teleprospecting
    Tailor your emails, remember to say Happy Holidays and personalize your messaging. Be incented: Set personal goals for yourself. Don’t hang up the phone until you have talked to a human and are working your way to speaking with the best person. How will we ever overcome! Bah Humbug! WRONG. Be happy: Be relaxed and smile!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 28, 2010
    [Personalization] Be the same as everyone else but different
    showed him the door and contacted the next person on my list. You must be the same as everyone else, but different. Isn't that just the way it always is? And isn't that why the not so creative as well as the overly creative kids always ate their own lunch tables? Most people want difference. to a degree. Not an easy thing to do. Then what?
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2010
    [Personalization] How to Think Through the B2B Marketing Registration Process
    If you are connecting your offer to something like a newsletter or an email series, you also need to be explicit about what emails the person is signing up to receive. But, even though requiring registration is a completely valid approach, it doesn't mean that you should slap the piece behind any old form on your website and call it a day.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    He claims that if you look at what people on Twitter care about, it will be different than what the average person cares about. I don’t disagree really. Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 5 case studies — Social technology impacting management
    Essilor International , a global maker of ophthalmic lenses, created an internal training program that mixes in-person and Web 2.0 We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. Maybe a little of both?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 5. Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Personalization] What’s the Word? New Additions to the Digital Marketing Glossary
    Email: Personalizing an email with location-based details is a great way to increase engagement. Learn more about putting on successful online and in-person events in this white paper. Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions. Webinar.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Personalization] You Better Dance With Them What Brung Ya
    Personally, I’m happy to stay in my own bed and be one of the last to get an iPhone, but I admire any brand that can keep its tribe coming back for more nights on the terrazzo. Dell, years ago, began moving into the server space in the face of stiffer competition for personal computers. What happens, though, when the lining up stops?
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Personalization] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. Many marketing teams struggle to make the most of limited resources. The Importance of Content. And you know what?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 17, 2010
    [Personalization] Rant: The Problem with Formatting Sales Pages.
    You may not have access to such help.  So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s Email. Digg this!
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [Personalization] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. 5. The Death of a Salesman? Do White Papers Still Engage?
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Personalization] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    The personal incentive: a free MP3 music player just before the upcoming holiday season. Using that list, TriNet launched a combined direct mail and e-mail campaign driving the prospects to a personalize site ( www.mytrinet.com/prospectname ). also talk quite a bit about analyzing the value of inquiries vs the value of qualified leads.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. Once again, think about your target market. If not, it doesn’t serve any purpose and merely dilutes your branding. Blogging
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] 2013 B2B Content Marketing Awards
    NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. HealthBiz Decoded  ( [link] ). mt=8 ).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
    You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
  • PHOENIX RISING  |  TUESDAY, JANUARY 26, 2010
    [Personalization] A Lesson From a Ski Hill
    What does that cost us in business and in our personal lives? I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down.    Sierra Cement is heavy, heavy snow - think skiing slurpies. heard my head go Crack as it hit the hardpack and trust me, I felt the pain.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Personalization] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    And it’s personal. And we all know that there’s nothing personal about that. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may may already start looking towards the future by brainstorming ideas to execute in 2016. word of advice: Wait! Google and Mobile.
  • PWB MARKETING BLOG  |  FRIDAY, APRIL 8, 2011
    [Personalization] Why Discipline is Critical for Successful Demand Generation
    Sometimes this can be solved structurally, by having both functions report to the same person. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. Disciplined Point of View. The Discipline to Work Together. The Discipline to Test.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Personalization] Is Google Analytics Right For Your Business?
    Google Analytics aggregates anonymous data and doesn’t reveal any personally identifiable information. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The most popular topic of course was social media.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Personalization] The Only Time You Want Zero Engagement on Facebook
    Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company. Human interactions improve if you have greater context on the person with whom you''re speaking, and the same can be said of sharing content on Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 15, 2010
    [Personalization] Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
    In today’s content marketing revolution, the smartest person in the room wins.  I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a sharp guy in marketing — Craig Rosenberg of Focus.com , but better known as the Funnelholic. Sales 2.0 How does this help you? 
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Personalization] Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
    One person I’ve met recently is Rick McPartlin, a revenue generation consultant, coach and speaker, and CEO of The Revenue Game. I’ve invited Rick to share his insights on “Meaningful Metrics” for a revenue team. Because of Metric 1, the sales person’s job is selling not marketing.  How exactly does this work?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Personalization] 10 Top Insights On B2B Marketing From 2013
    Bonus: A Day In The Life Of A Social Sales Person. Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Personalization] What Being on the Radio Taught Me About Writing
    You probably are—so just pretend you’re talking to one person, not thousands.” “I am talking to one person, right?” E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio audience. You ever done radio?” he asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] Meet the team. Channel marketing campaign case study for Canon
    And with a personality to match. Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers? Your main focus. What about the nuts and bolts? Printer - yes, well obviously you need one of those. The challenge. The idea. On it.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Personalization] Tips on Using Facebook as a Good B2B Marketing Tool
    Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider: People on Facebook. More than 500 million active users. Average user has 130 friends.
  • E-QUIP  |  WEDNESDAY, AUGUST 11, 2010
    [Personalization] Bungled Business Relationships
    The two parties simply enjoy spending time together, usually as a result of their common interests and personal affinity. loyal client needn't be a personal friend; your contributions to his or her success is reward enough. Strong relationships are critical to sustained success in professional services. think so. It shows. Stay tuned.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Personalization] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Regular “column:” Newspapers use columns to flavor hard news with personality and expertise. Interviews: Make your newsletter more appealing by presenting another personality and their advice or experience, You could interview thought leaders, up-and-coming players in your industry, celebrities, and others. 25 Newsletter Content Ideas.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] Savvy Speaks: Where Do You Find Marketing Trends?
    The Kansas City Freelance Exchange has given me numerous personal contacts as well as a monthly luncheon to attend and be enlightened. Part of being a savvy marketer is keeping up with the latest trends. This week the Savvy Sisters share their favorite hot spots for marketing trends and stats. Wendy. Stephanie. Jamie.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Personalization] About Our Partnership with Net-Results
    It’s allowed us to do a lot of very interesting things like personalization. Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. This partnership gives us an excellent platform to build them on.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Personalization] Specialization is Scary but Required for Digital Marketing
    Indulge me in a personal example. Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary.
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Personalization] The 50/50 Experiment: A New Approach to Growth Hacking
    With all the emails, meetings, and distractions filling our headspace each day, I’ve personally found it to be nearly impossible at times to actually stop and think. The experiment was a dynamic method of ideation that requires a person to allot 50 uninterrupted minutes toward generating 50 different ideas. So one day I stopped.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Personalization] Go Beyond Blogging: How to Become a Great Storyteller
    Then consult your buyer personas and focus on key personality traits to identify the type of tone and language that will be most effective at appealing to them. In developing a unique story, consider your buyer personas and focus on both personality and behavioral traits in order to develop a story that resonates. Well, no. question.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Personalization] 8 Reasons Why We Fail to Make the B2B Sale
    And you have to show the prospect that not only the risk to their company but also their personal risk (e.g. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Personalization] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Contrary to popular belief, "There’s no such thing as a ''sales personality,''" Connelly says. Are you the kind of person who blames others when you fall short, or do you take responsibility? This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. We all have.
  • HUBSPOT  |  SUNDAY, OCTOBER 7, 2012
    [Personalization] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
    First Company Pages get a face lift, and now users have the ability to follow top industry leaders and influencers through their personal profiles. Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day? Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Do you know what that means?
  • SMALL MANUFACTURER BLOG  |  SATURDAY, OCTOBER 26, 2013
    [Personalization] Is Your Website Suffering from the Boring, Bland, and Blah?
    Suddenly, I heard the very same excuses in my head that my clients give me about why they can’t put original photos or talk about themselves on their own Websites. “We don’t want to appear ‘small.’”. “We don’t want to get too personal,” etc. I love working with manufacturing companies. Machinery hisses and whooshes and moves and makes noise.
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Personalization] Stop Depending on Your Salespeople to Generate Leads
    In fact, SiriusDecisions estimates that the buyer’s journey is 70% complete by the time they contact a sales person. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. While closing is important, without a healthy pipeline, you really cannot be closing that many deals. The Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Personalization] How Empire Avenue crushed my soul
    People aren’t normally sharing some random person’s marketing messages, one who he or she has no personal connection with, just to earn points. By Rob Zaleski , {grow} Community Member. Social networks go to great lengths to keep people from gaming their systems. Well, all but one that is. An economy of bribery. They’re fakes.
  • SAZBEAN  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] 7 Simple Steps to Writing Great ‘How To’ Content on Your Blog
    How to Write ‘How to’ Content on your Blog What follows is how I personally tackle writing ‘how to’ or ‘tutorial’ style content. Yesterday I announced our ‘How To…’ group writing project and issued readers of ProBlogger with the challenge to go away and write a ‘ How to ‘ post for their blog. News & Notes
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Personalization] Social Survival for Bloggers: a Peek from the Inside
    But nobody else reads that person’s submissions or comments, and his or her up-votes are generally nullified by automated system down-votes. The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does. Let this post be your guide.
  • SAZBEAN  |  FRIDAY, JULY 15, 2011
    [Personalization] Why Social Media Will Evolve Into Social Business
    We are entering an age of social business: a purposeful, planned, orchestrated, and integrated way of doing business in a social context which may feel personal to the outside world but combine complexities internally within organizations that will need navigating. He’s no Anthony Weiner. News & Notes
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Personalization] What to Look at When Segmenting Your Audience for Sponsored Content
    Any of these criteria can, and should, be used to create list based personalization rules within your emails and on your website. As you can imagine, scaling personalized content is a tricky task. When running a sponsored content campaign, you need to create great content. Quite literally, targeting capabilities pay. Media
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Personalization] 25 social media listening aids to increase your hearing
    Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce
    Every single online inbound lead -- regardless of whether it''s a lead-gen form or customer support -- will get some love from a person on my team. Anytime someone fills out a form on our website, someone on my team responds personally and immediately to that person and says, "I''m here, I''m talking to you. right? but damn.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [Personalization] How Jimmy Fallon Redefined the Celebrity Biography
    Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Whether it’s all a put on ( Vanity Fair strongly suggests that it isn’t) Fallon comes across in 1998 just like he does now, as the kind of charming, funny person we would all like to be and, uniquely, the only one we can imagine being.
  • SAZBEAN  |  MONDAY, JULY 30, 2012
    [Personalization] Special Invitation to Explore! Social Media & Digital Marketing Conference
    I’d like to personally invite you to attend Explore with me on Thursday and Friday, Aug. 16-17 in Minneapolis. Jason Falls is bringing his event and an incredible lineup of speakers and topics to The Twin Cities for an intensive two days of learning and networking. have discounted tickets available so contact me for more details! 16 and 17!
  • CONNECT THE DOCS  |  FRIDAY, MAY 20, 2011
    [Personalization] 2011 #Nifty50 Top Twitter Women
    They are B2B marketers, social media experts, journalists, PR professionals and just plain fascinating personalities that you can learn from. Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 2 year old son Arya was getting on a flight from India to come see mom. Reviews
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Personalization] The Best Way To Convert New Buyers Is To Help Them First
    They need to put a person or team in charge. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? Photo Source.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. Fall fundraising event season is here! And it works!
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Personalization] Blog Content to Drive Traffic - B2B Marketing and Sales Tip #255
    As the person here at ReachForce ultimately responsible for having a regularly updated blog, I know how very difficult it can be to continually come up with new blog post ideas.  Lucky for me Kipp Bodnar has created a great list of 20 Ideas For B2B Blog Content To Drive
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom -- and hope that those incentives will make their team produce top-notch results. It means acting with choice.”.
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Personalization] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. ( B2B Marketing Insider ). Which U.S.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] 35 Expert Tips To Make B2B Content More Manageable
    Trust me, I understand this issue on a personal level. write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. Content. Many B2B marketers hear the word and wonder how they are going to create increasing amounts of it with their limited bandwidth. webby2001?.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Personalization] Why Sales Throws Marketing Under the Bus…
    Maybe it’s the fact that sitting as the Sales/Marketing Ops person I have sat directly under that bus a few times (as we all have regardless of which side you come from), or Gotta say, when Amy asked if I’d read this whitepaper from Silverpop I was instantly intrigued.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Optimizing Your Workspace for Employee Productivity [Infographic]
    It’s important to encourage employees to personalize their desk so they feel more at home and relaxed while working. A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of factors that go into the ability to get things done amidst distractions galore.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Personalization] How to Create Secure Passwords You Can Actually Remember
    So, for example, if I''m going for a salary raise, I''ll change my password to something I aim to do with that raise, like "20dwn0pymnt00." Or, if I have a personal or professional goal I want to achieve, I use my password as a daily reminder of that goal.". This includes your bank, investment accounts, and personal and work emails.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Personalization] Savvy Speaks: Inspirational Marketing Campaigns
    Stop any and all excuses and just, for the love of Pete, do it. I use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Wendy. Jamie.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [Personalization] The Anatomy Of A Sales Discovery Call
    There happens be a stockings sales person outside our door. (I live in a weird neighborhood) The stocking sales person, known as SSP, convinces my wife to buy some stockings. Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. Step one of course, the discovery meeting. You look fine.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges).
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Personalization] Email Marketing Metrics You Should be Tracking
    It’s been proven that contacts with accurate and complete information allow for better segmentation and personalization for email campaigns which increases response. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. Tweet This!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 21, 2010
    [Personalization] Savvy Week in Review - April 21
    How will this affect personal and corporate interactions in this space? It's Friday!!!!!! And, boy, does it ever feel like it!) Hope everyone had a great week. Lots going on in the blogosphere this week - we had more great posts than we could fit in our wrap up. Enjoy! Only time will tell. Thanks, Jep! You made our week
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Personalization] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    DO take advantage of privacy settings to manage personal and business content separately. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. However, it’s fine to connect with those whom you do know but only in a professional capacity without a personal connection. Vimeo.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Personalization] 6 Steps to Realistic Social Media Implementation
    Take count of all involved accounts, even if it’s only someone’s personal Twitter account that promises to Tweet a handful of times per month. Archiving streams relevant to your industry can create a concise, personalized search engine of content particularly useful to your organization. 6. Maybe we were asking too much.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] How to Turn Your Blog Subscribers Into Valuable Business Leads
    Finally, if you already have some personal information in your contacts database about your subscribers, use it to personalize the email. With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick. but what about those inbetweeners?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Personalization] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    By making in-person connections with manufacturers, distributors, and industry publications during the show, our hope is to unlock additional third-party opportunities down the road. One of the hardest things about being a parent to small children is the music you’re forced to endure. Bear with me here.). Third-Party Content Development.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Personalization] How to be Where Your Customers Are – In the Digital Flesh
    They stock wonderful, high-quality products and deliver incredible personal service from knowledgeable team members. They even give me a personal business card and walk around to the side of the check-out counter and hand me my bag with a smile. This was the classic Static Brochure website. ” or user-generated content platforms.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Personalization] B2B Blogging Trends 2011: Towards an Integrated Approach
    corporate blog is not written by one person generally. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Personalization] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] When Just OK Isn’t Good Enough
    I don’t know if it’s just me, but I’m finding dealing with people, both personally or in business, is that they just don’t seem to care about the “ customer experience.” ”  I eat out a lot and I tend to go back to places where they treat me better. The same holds true in my business dealings.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] How to Actually Be Productive While Working From Home
    Get Started Early. I''m a morning person so this works really well for me: I wake up, put on a pot of coffee, and start working immediately. Working from home is awesome. right up until the cat throws up on your computer. But it''s hard to say which environment actually allows us to be more productive: the home office or the office office?
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Personalization] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    Social Media Is About Personal Decisions. As opposed to mass media, in which a certain message is being broadcast to you, social media allows for more personal freedom. "I think the currency of social media is one of ' I want to do things.'". Should you add "Please Retweet" to your Twitter updates ? Yes, Says Dan Zarrella.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Personalization] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. Cross-promotion is simply the art of using one goodie to sell another. Amazon is a pro at it but we B2B marketers are nowhere near as good at is as we should be. It’s an open door here.
  • VERTICAL RESPONSE  |  MONDAY, MAY 12, 2014
    [Personalization] Show ‘em What You’ve Got – Send These Demo Emails Today
    Personal touches Depending on the information you gather in your opt-in form, if you have the email recipient’s name, use it in your greeting. It seems like a personal letter, not a robotic “Try this software” email. Wouldn’t it be great if you could give everyone a demo of your product or service?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Personalization] Facebook Announces New Social Search Feature Called 'Graph Search'
    Their goal was to deliver better, more relevant, more personalized results for a user's search query based on who they were connected with on their Google+ network. This is the kind of functionality that will help users on a personal and professional level. Well folks, it's the moment we've all been waiting for. and your own were.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Personalization] 5 Things to Consider BEFORE Using Social Media
    If so, is their involvement based on personal or professional reasons. Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. The problem I find most prevalent is that companies have no realistic idea about what it takes to launch and support a social media program.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 17, 2012
    [Personalization] Five Things to Consider for a Smart B2B Marketing Budget
    Now, however, buyers can research most of a purchase without having to first make contact with a company or their sales person. Artillery B2B Marketing Blog > The Forward Observer. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing. spam).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Personalization] 13 Reasons to Attend Insider Summit 2013 #IS13
    The Insider Summit provides a chance for customers to meet in person with their InsideView account managers to build out success plans. Mark your calendar for May 21-22, 2013. The event of the year is coming up in just 4 short months. Make sure you save the date so it doesn’t blow by you. Register for the Summit today.
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Personalization] Search Party: Google and the Evolution of SEO
    It uses your personal data to begin making suggestions for you and give you content before you even ask for it. Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…. OH HEEEYYY Google - How yooouuu doing? SEO is changing real fast. So where is search going?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Eight steps to thriving on information overload
    How well-informed you are depends largely on the quality of your personal network, and how effectively you can gather and trade information through the people you know. If you need to learn about recent developments in a field or find out something - ask the right person! 7. Remember personal info? About Ross Dawson. AHT Group.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Personalization] Marketing Automation and B2B Marketing Predictions for 2010
    It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Personalization] Four Ways Your Sales Team Benefits from Inbound Marketing
    Through the efforts of inbound marketing and the personal touch of your sales rep, your company should consistently offer insights, suggestions, and more resources to leads in order to increase their trust in the rep and in your brand. If a company embraces inbound marketing techniques, the sales team is surely one of the primary benefactors.
  • HUBSPOT  |  SUNDAY, MAY 4, 2014
    [Personalization] The Perfect Pin, Best Brands on Facebook & More in Content This Week
    Currently, only one in five CEOs have their own personal Twitter account. It’s scary to think about all of the personal information we share with Facebook. We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Who knows. Social Media
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Personalization] Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
    Unique marketing tactics she used including Tinder, Craigslist, and in-person events. In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. She knew nothing about publishing or marketing a book. All she knew was she had to do something different.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Personalization] 3 Easy Ways to Increase Site Conversions
    good rule of thumb is to simply ask yourself if the person who would buy your product or service would be interested in the topic you’re considering for an upcoming blog post or series. can add a little personality and help your conversion a bit. Here are three easy ways to optimize your site in order to do just that. 1.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Personalization] 5 Vital Signs Your Website Needs To Be Revived
    If a website doesn’t load within a certain time limit, you better believe that person is moving on to the next. It’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! trip to the doctor’s office takes time, effort, and pulls you away from your job and other responsibilities. Outdated design/architecture.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 24, 2012
    [Personalization] Be Quiet – and listen to yourself and others.
    Reading Susan Cain’s book Quiet:   The Power of Introverts in a World that Can’t Stop Talking certainly leads to thinking about the world we live in, our own ladders of inference and the value we place on personality. Look inside our suitcase (our personal bag of books) – what do we have in there, and why?  Gidgett Ingalls.
  • B2B MEMES  |  FRIDAY, FEBRUARY 3, 2012
    [Personalization] The Privacy Canard: David Lazarus and the Evils of Facebook
    In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century.
  • FATHOM  |  FRIDAY, JANUARY 3, 2014
    [Personalization] Coffee, Alcohol and SMBs’ 2014 Marketing Priorities
    But here’s where it gets fun: Top personal resolution for business success: Exercise more often. (By a landslide.). Least popular personal resolutions for business success: Giving up coffee or alcohol. ’ I don’t think I need to explain coffee or alcohol. 14%: Adopt mobile marketing best practices. This is not a joke!
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. Google+ Clone Wars.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] How Will YOUR Website Be Impacted By Google's #Hummingbird Update?
    An article in Search Engine Journal puts it best: "Context has entered the search strategy lexicon, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors. The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird.
  • ENGAGE  |  MONDAY, OCTOBER 10, 2011
    [Personalization] A Letter from Mark Zuckerberg*
    Yes, Google Plus has better safeguards for your personal information. H ey there! It’s Marc Zuckerberg, everyone’s favorite socially awkward billionaire! I am here to walk you through our latest exciting changes at Facebook. Please note: We don’t guarantee stories marked as “Most Interesting” will actually be interesting. It was taken.
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Personalization] Firefox to Allow Users to Block Behavioral Ads
    The feature wouldn't block all advertising -- only personalized ads. If a Firefox user enables the feature, the advertiser would have to replace the personalized ad with a “standard” ad. It is hard to argue that the internet has not changed the level of privacy for the average person. In December, the U.S.
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