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  • SAVVY B2B MARKETING  |  MONDAY, JUNE 14, 2010
    [Personalization] I Know You Hear Me but are You HEARING ME? – 3 Steps to Fixing Your Tone
    It is a deeply personal thing but if you have been a writer for more than 6 months I suspect you know what you need to do. Last week I was stuck in a revisions rut. just couldn’t seem to get the piece I was working on quite right. Something was off. Admittedly I was having a rough week. It is a tough medium to write in.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] Are your Sales Reps Prepared? The Good, the Bad and the Ugly.
    Value Selling T o ols – to bring the messaging to life, with interactive client-facing visual value storytelling, dynamic insights and customer intelligence and personalized value quantification / financial justification. If you asked your prospects “How prepared are your sales reps for client meetings” , what do you think they would say?
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Personalization] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Did you know the average person spends over 5 hours every day online ? Or on a more personal level? Image source. And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Know Your Audience. Here’s How to Do it. 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Personalization] The Marketing Forum: Integrating Social Media
    In it, I discuss: How business is personal and people want to do business with other people, not companies. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? Social Media
  • SMALL MANUFACTURER BLOG  |  MONDAY, APRIL 16, 2012
    [Personalization] Change Your Thinking About Marketing
    Tweet “You know, you’re not the first person I’ve talked to who simply raves about Infusionsoft,” said a business colleague last week during a phone conversation. changed my thinking when I read the book, Conquering the Chaos, How to Grow a Successful Small Business Without Going Crazy , by the Infusionsoft founders.
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Personalization] Guest Post: Best Practices in Marketing Automation
    Optimize Lead Nurturing Through Personalized and Relevant Communications. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Is the lead dead?
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Personalization] Learn Holistic Lead Nurturing
    That also means that Marketing will be involved much longer: not just to generate leads, but also to nurturing the leads until they are ready to talk to a sales person. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? See below for an overview of Holistic Lead Nurturing. Cost: FREE for qualified marketers.
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Personalization] Build It, They Will Come?
    In any of the campaigns, it is important to differentiate the tool from traditional content, so they know the on-line analysis and resultant white paper deliverable from using the tool will be more personalized and relevant, helping them understand their opportunities and drive the right investment decisions. and “Why You?”.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Personalization] Have Digital Marketing and Social Media Killed the Industrial.
    The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them. Not so fast!
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    Why It Stands Out: SHP Blog is a collection of musings from various professionals within the organization, making it an effective glimpse into the culture and personality of the firm. The blog is unique, personal, and slightly dramatic. The 5 A/E/C bloggers below have already discovered how to do so. Burgin Construction Inc. Beautiful.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Personalization] 22 of the Best TED Talks to Inspire You
    And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. Often times, innovation isn't the result of one person's efforts, but rather the "collective creativity" of many. Want to see Brené Brown in person? and it can get kind of stale. Watch them. Not me.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] Agency Secrets: Adopting Digital Marketing in Higher Education
    Developing empathy means understanding the personal and professional motivations through genuine listening. ” In this study, Gino says: “Receiving expressions of gratitude makes us feel a heightened sense of self-worth, and that in turn triggers other helpful behaviors toward both the person we are helping and other people, too.”
  • ENGAGE  |  MONDAY, FEBRUARY 4, 2013
    [Personalization] 3 Old Tricks for the New SEO
    Google’s CEO, Larry Page, had this to say : “For the first time, the search box isn’t really searching a string…it’s actually searching for that person that I know. So although the last refresh may not have affected you, why run the risk of lowering your page rank or hurting the credibility of your site? Turn to content marketing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • VOLACCI  |  WEDNESDAY, JULY 10, 2013
    [Personalization] Reduce, Reuse, Repurpose Content
    Picture this: you’ve just finished writing a blog post about your personal take on a recent event and how to apply the lessons learned to your specific niche. Webinars * Turn a current content piece into a live webinar- add personal anecdotes and expand on points that are important to you. It’s original, timely, useful and unique.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Personalization] 5 Mistakes B2B Marketers Need to Avoid in 2010
    You too should have access to a live person that can meet with you regularly and that can provide you with advice on what you’re doing right and where you can improve. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Most likely, you are being mentioned.
  • FUNNEL FOCUS  |  MONDAY, MARCH 22, 2010
    [Personalization] Use 3 Components to Create a Lead Scoring Model
    Knowing how they interact with your content, how often and the length of time they spend with it can provide compelling evidence that they may be ready for a personal conversation. Lead scoring models enable marketers to rank and gauge the quality of Leads based on their importance to the sales team for follow-up. Interest. Depreciation.
  • VERTICAL RESPONSE  |  MONDAY, MAY 12, 2014
    [Personalization] Show ‘em What You’ve Got – Send These Demo Emails Today
    Personal touches Depending on the information you gather in your opt-in form, if you have the email recipient’s name, use it in your greeting. It seems like a personal letter, not a robotic “Try this software” email. Wouldn’t it be great if you could give everyone a demo of your product or service?
  • B2B CONVERSATIONS NOW  |  FRIDAY, APRIL 22, 2011
    [Personalization] Solution or Price - Which comes first?
    ’ is the response from the sales person. &#. As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee. Here’s a short excerpt: “ I have to admit being a little frustrated. 100% of the time, the response is Price!
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] How Google+ Is Changing the Web, Even Though No One Wants It To
    They expect accurate search results, awesome entertainment recommendations, directions personalized to their location, and more. Repurpose this data to improve product development, increase sales efficiency, and create a more personalized marketing strategy. But that didn't matter. It had only one choice. 62 million users?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 19, 2012
    [Personalization] Sales Leadership: Closing Summer Business
    Each person develops a relationship with their counterpart with the prospect during the sales process and at the end of the sales process everyone attends the final sales call. Sales Leadership:  Closing Summer Business. But just in case you need some help, I listed a few ideas to simply get everyone started. Increase your sales strategy. 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] When Just OK Isn’t Good Enough
    I don’t know if it’s just me, but I’m finding dealing with people, both personally or in business, is that they just don’t seem to care about the “ customer experience.” ”  I eat out a lot and I tend to go back to places where they treat me better. The same holds true in my business dealings.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 15, 2012
    [Personalization] The Art of The Ask in Content Marketing
    If the person takes you up on the promise and fills out the form, what will that tell you about their interests, where they are in their buying process, and what your next interaction with them should be? When working on content strategies with clients, the question about which content should be gated always comes up. Or does it? Seriously?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Email bankruptcy and internal social networking
    Because email is peer-to-peer in nature, we frequently see email threads percolating unevenly throughout the various branches of “to”s, “cc”s and “bcc”s, with no single person being aware of everything that was said, or of everyone who participated in the conversation. Credit: Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Personalization] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    Amit Agarwal is a professional blogger and personal technology columnist for a national newspaper. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. Export LinkedIn Contacts. Who Viewed My Profile.
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Personalization] It’s 10:00 PM. Is Your Content Where It Belongs?
    HIF) is an awesome website run by the coolest person in the world, Goob. Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Personalization] Give Your B2B Customers Clear Calls-To-Action on Social Media
    The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. “Meiers Lake Roadhouse is now on Facebook,” reads a simple printed sign (shown below). Make it simple and clear.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 28, 2010
    [Personalization] In an Instant
      I didn't know him personally, only on sight.  Life changes - in an instant. I was riding the Headwall lift at Squaw Valley last week. It was a gray snowy day, but all us locals were out playing in the storm. The kids here ski those chutes as baby-training and I'm always amazed at their ease and grace. Darn it!
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Personalization] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
  • SALES LEAD DYNAMICS  |  THURSDAY, JANUARY 13, 2011
    [Personalization] Your Business Has Changed. Adapt To The New World
    According to Mike , “Much of what makes a good consultant makes a good sales person. It’s 2006. Your R & R (Repeat & Referral) business is flowing in. You’ve got more work than you can handle. Life is good. Fast forward to 2009. Your clients are gone. Your sales pipeline is empty. Your competitors are everywhere. Now it’s 2011.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. You don''t want to be that person. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. The one that uses data to prove an argument. right? No way. And voila!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    People don’t stop researching and communicating with peers after a sales person engages with them.  The fact is marketers like to connect in person as well as online. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Who is Jeff? TGI) with his wife, Dana. Who is Aprimo?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 3, 2010
    [Personalization] Clarifying the Differences Between Database and Digital Marketing
    Digital marketers can also measure who clicks on a Web ad, and sometimes can track that person further into the buying cycle. But they don’t know what other promotions or social media that person saw, what else they purchased, who else saw the same promotion but didn’t respond, or who responded through some other channel.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Human resources are the people finders and keepers. Even more important, did HR participate in creating the policies? Social Human Resources
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Personalization] How to win new traffic from old content
    If you are a confident person or have a characteristic person in your company, convert your blogs into vlogs (video blogs). Creating quality content takes time. It downright sucks when you publish a blog or a video that you feel great about, only to discover it seemed to fall on deaf ears. Evergreen content. In time, it will grow.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Personalization] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Regular “column:” Newspapers use columns to flavor hard news with personality and expertise. Interviews: Make your newsletter more appealing by presenting another personality and their advice or experience, You could interview thought leaders, up-and-coming players in your industry, celebrities, and others. 25 Newsletter Content Ideas.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Personalization] Data Shows: On Twitter, Women Are More Social
    Do these results match your personal experience? Using Twitter Grader's database of over 9 million Twitter accounts , I analyzed how genders behave differently. To prevent celebrities from skewing the results, I looked at Twitter users who have between 100 and 10,000 followers. Women posted over 12% more Tweets than men in our dataset did.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] Why Your Social Media Marketing Stinks
    Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs. Social networking is as old as humanity, and even the term social media has been around for quite a while. And that’s why, for many marketers, your social media marketing stinks!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Tanya similarly sees the two as an extension of one another. “I’ve always been averse to direct marketing. I don’t like being pitched to, and I don’t like pitching anything to anyone,” she shares, “If a person isn’t ready for a purchase, why shove aggressive copy down their throat?”. Digital Marketer Turned Community Manager. What a job!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 28, 2013
    [Personalization] Overcoming a Dry Spell: 8 Sources for Blog Inspiration
    Your personal life. Keep personal posts to a minimum, but do incorporate them from time to time. Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging Seasonal trends. Industry news. Tutorials.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 26, 2012
    [Personalization] 6 Email Tests That Matter More Than Your Subject Line
    Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Lifecycle Stage: Where is this person in the sales and marketing funnel? are you ready to run some big, exciting tests? Time to think big! The right?
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2011
    [Personalization] Do you know how to calculate your conversion rate?
    think the real problem is that marketing analytics are still too hard for the average person. Every time a person comes to your Web site, it counts as a visit. If someone comes to your Web site, the person is a visitor and they have made one visit. Every hand in the room went up. Every hand went down. Why is this so?
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Personalization] The Email Marketer's Guide to Looking Like a Total Jerk
    Simply put: Using all caps can make recipients think you''re inexperienced and unprofessional (and by extension, that your company does not have it together, so why bother?). 2) Using the Wrong Person or Company Name. This can be great, as it adds a personal touch to your email and helps you better tailor each reader''s experience.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Personalization] How Smart Marketers Are Sabotaging Their Calls-to-Action
    That''s a good thing, but your CTAs can start to look pretty generic next to those extremely personalized content pieces. Personally, I feel like this blog could use a CTA design refresh. We''ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. It did.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 8, 2011
    [Personalization] Learning HOW in Chicago. Ideas on great design and a creative event.
    Each person has their own process and, to become a consistent and effective designer, it is important to find out what that process is. As a designer at a B2B marketing agency, I enjoy the challenge of creating an effective design that meets the client's needs and deadline; however, it is important to create personal work. Practice.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Customer Engagement And It’s Importance
    Personalize Your Customers Experience. Tag the person. Structure sentences like a normal person talking, be friendly, use smiley faces. Customer engagement is one thing I am passionate about.  A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. Events
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Personalization] Top Blogging Statistics: 45 Reasons to Blog
    14) The average person watches 182 online videos per month. 37) 80.3% of social media users read posts from people known personally, while 69.5% Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 25, 2010
    [Personalization] Can Sales Finish Marketing's Sentence?
    McKinsey & Company conducted a study of 1,200 IT purchasing decision makers across the US and Western Europe and found that 55% of them said salespeople were derailing themselves with two factors: 35% said salespeople contacted them too much (email, phone, in person). B2B companies need to get that answer to be an emphatic YES!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Ready for Events That Work?
    Personally, I don’t think you can beat a panel discussion for breakfast. Your panelists can be clients, consultants, journalists, bloggers, authors and people looking to do a little personal branding on your dime. I’ve got just three words for you: Breakfast. Lunch. Dinner. The emphasis for breakfast should be on content. mean it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    Here are some of the best quotes from Steve Jobs that I personally love, and I thought inbound marketers would find inspiration from, too. That’s how I see business: great things in business are never done by one person, they’re done by a team of people." Steve Jobs led an incredible life. He co-founded Apple Computer in 1976.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    Now you can just ping that person or group and share your screen with them inside a Hangout. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. For businesses this is great for quick feedback and it’s easy to put together small focus groups.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] Utilizing Linkedin to Improve SEO and Organic Visibility
    Adding a bit of fun and personality to the project, we asked each employee to submit a fun fact about themselves along with their favorite quote. by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? The photographer captured multiple shots with several different poses of each employee.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Personalization] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    The brand targets IT professionals and in this particular series they depict “surviving the holidays” when you’re the IT person in your family (i.e. Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. Bravo SunGard!
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Personalization] Pros and Cons of Blocking Social Media at Your B2B Company
    Much like B2B public relations professionals recognize the importance of naming a singular spokesperson to respond to media inquiries, a consistent and reliable personality in social media is key to successful engagement. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • ANNUITAS  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] We Know You… Or Do We?
    This is about truly getting “personal” with your customer: - What makes them worry? Yes, we need to know them at the macro level , but we also need to know them at a personal level.  As I have said before, people are the ones who buy in B2B, they buy from people, not buildings or corporations. The commercial speaks to us. Genius!
  • WORKFACE  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] A Philosophy of Humanlike Customer Communications on the Internet
    It’s very binary, which is fine for describing a machine, but lacks the ability to capture the full essence of who the person is represented within the profile. The purpose of the person creating an online profile should be the part that stands out to a visitor (prospective customer). So what might something like this look like?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Personalization] Courting Your Customer: Relationship Advice for Marketers
    Notice when you are combining the items that only you like, and recognize that it’s not just about your personal appetite – it’s about your audience’s. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content.
  • VIDYARD  |  TUESDAY, FEBRUARY 3, 2015
    [Personalization] 25 Quotes to Inspire Your Video Marketing
    Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. We all need a little poke of motivation every once in a while. It happens to the best of us. So soak them in and rise to the challenge of attracting and converting. Spread that feeling around! Share the Inspiration!
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Personalization] B2B Marketing: Six Need-to-Know Nuggets
    And if you happen to be a starving artist type and are enthralled with what you do every day despite the lack of remuneration, you may be happier than the person with a large bank account who hates his or her job. Sometimes there’s just too much going on for a single-topic post! Growth in Technology. You can get both here. Always be Testing.
  • ANNUITAS  |  THURSDAY, MAY 15, 2014
    [Personalization] Transforming Your Demand Generation is More Than Improving Skills
    Managing people through this change process, reassuring and enabling them to work through the impact of change organizationally and personally, is key to success.  There is little doubt that the role of marketing is changing at light speed and many organizations are looking for ways to change and improve to keep up.  So what is a CMO to do? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Personalization] How To Build Sustainable Relationships With Your Advocates
    If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Personalization] 10 Top Insights On B2B Marketing From 2013
    Bonus: A Day In The Life Of A Social Sales Person. Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Personalization] The Death of Cold Calling – Ending the Debate
    The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.   Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. – INC.com.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Personalization] 70% of CMOs Confess Fear of Marketing Data Overload
    ” This isn’t just affecting small businesses with one person marketing teams. What keeps the world’s CMOs up at night? Recently, researchers at IBM asked around and got answers from over 1,700 chief marketing officers around the world. So what turned out to be their top concern? The data explosion. The Data Explosion.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Personalization] How to Use Psychographics in Your Marketing: A Beginner's Guide
    found any great holiday deals (what''s on their shopping list this holiday season?), or made any New Year’s resolutions (what are their personal and professional priorities this year?). Depending on your relationship with the person, you can tell them exactly why you’re asking and be more direct. What gives? Aged 45-65.
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Personalization] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    More often than not, secure sites require the entry of some of your personal information. By  Alicia Hale  | VP of Digital Marketing Services. On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. What is HTTPS? SEO Concerns About HTTPS. You should be.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Personalization] Top 10 Social Media Blogs to Follow in 2012
    Recommended blog post:  Blending Personal and Business on Facebook. Beth’s personal website is one of the go-to blogs for nonprofits. Social media has gone from being a pastime to a necessary component of any brand and business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Thanks!
  • FUNNEL FOCUS  |  MONDAY, AUGUST 23, 2010
    [Personalization] Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs
    Use the personalization features of your Marketing Automation system to be very specific, for example: "Hi Jon, in August 2009 you attended our webinar "Acme Product Overview", but we haven't been in touch with you in a long time.". By the way: because this message looks like a personal message, people may reply to it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Personalization] How to Write for the Web If You Were Born Before 1965
    And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Personalization] Why Content Alone Isn’t Content Marketing
    Today it seems like marketers are optimizing for the personal case study by producing one-off pieces of content that aren’t part of a holistic inbound strategy. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. Voila!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Personalization] Friday to-dos
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    He claims that if you look at what people on Twitter care about, it will be different than what the average person cares about. I don’t disagree really. Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [Personalization] Automated Filtering vs Human-Powered Curation
    Explicit Personalization – Based on what you have told us you like or don’t like, or where you are located, the system will filter the results, e.g., Netflix’s , MeeHive. Implicit Personalization – Based on what you have done in the system, it automatically filters.  Let’ me first provide some background on filtering.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] Expert Interview: How to Get Started with Marketing Automation
    TA: When you look at marketing automation, the conversation does come up around CRM, about how you’re able to use content at the very top of the funnel, then use a drip campaign to convert that person into an actual sales lead or a sales-ready lead. Chris joined Buckner to discuss marketing automation and social media engagement.
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Personalization] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    If it’s for engineering, the job title may be “software engineer” and there may be 10 skills listed as desirable, but the manager will say, “I really need a person with these five skills. DAWN: There are companies that add in a layer of personality assessment on the front end of hiring. Why is it so hard to find good people?
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    This lends itself to the emotional aspect as well as the authentic side, killing any confusion as to where the unsubscribe link just sent them. 4) Personalize Your Unsubscribe Page Using Smart Fields. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. A new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Personalization] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities. Content is King?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Personalization] Grow Your Google+ Business Page with the Power of Sharing
    This personalizes it to your followers and gives them reasons to read and re-share it. They should typically be something apropos to the topic of your page, but if it fits with the personality you project online, occasionally share some fun things as well. ” But why? How does sharing make things better? Reshare them. Google
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Personalization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    For me, personally, 2014 was an exceptional year—a truly transformational one. Dig Deep, Get Curious and Personalize. Armed with insights you can actually use, start personalizing the most critical interactions customers have with your brand. Remember, Business is Personal. Take action and see the difference. 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Personalization] Social Media and the Contact Center for Dummies
    Blogs are also a popular place to share information.  A blog is an online journal where one can post articles, short or long, to showcase perspective, culture and personality. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. It’s that important. Get used to it.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] Pinterest Announces Buyable Pins
    Once a consumer has set up their personal information, Pinterest will store it. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. How Does it Work for Consumers? on iPhones and iPads.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 15, 2010
    [Personalization] B2B Social Media and the Business Revolution
    Everyone in your company is a potential first-time contact, marketer and customer support person. Social media success is more about customer loyalty and retention, rather than customer acquisition. Social media is more important for B2B than B2C because of fewer net customers and more considered purchases.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Personalization] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. But one narrative isn’t quite enough for a Barker-scale launch, especially when the company's mission lines up so closely with her personal passion. So, how’d she do?
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [Personalization] How Twitter Amplifies a Customer Attack
    The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. The critic may use an account name that’s substantially similar to a visible person or brand to post satirical or embarrassing messages. Twitter is the enigma of social networks.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Personalization] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And it was a success.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Personalization] B2B Marketers: Are You Taking Advantage of Online Videos?
    Leverage social media – Promote across all marketing channels including your blog and both personal and business profiles. Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. You don’t need a “Hollywood&# production.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 3, 2012
    [Personalization] Your World-Class Demand Generation Program – Developed using the SCORE methodolgy
    Attraction strategies – SEO, Personality, etc. Personalized Marketing Plan Delivery. You want a world class demand generation program, filling sales funnel with high quality sales leads and delivering a steady and growing stream of revenue. That’s the desired destination, but how do you get there? No open-ended work. 2.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Personalization] Mautic Offers Free, Open Source Marketing Automation
    Emails can include personalization tokens such as {first name}. The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Personalization] Eyeball Share Leads to Wallet Share
    The reason to establish yourself through social media and pull marketing is not to avoid personal selling but rather to lay the groundwork that makes selling easier. One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  This number ranges as high as 80% in some industries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Personalization] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    All of the above apply to the marketing of your personal contributions, as well. This will help you personally get known for your expertise in the industry, and will increase the demand to have you at events, on sales calls, and generally associated with the company. Where do you think marketers landed on that lovability scale?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Personalization] 10 Essential PR Tips for Startups
    When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. personally prefer to receive news one week in advance of the official announcement. Erica Swallow  is a technology and lifestyle writer. From Mashable. The original post can be found here. Thanks Erica. Period.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Personalization] 6 Brilliant Uses of Video
    Genius.  (For the record, this is my personal favorite video on this list.). by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  Really. 
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Personalization] Blogging Services: Content Marketing for Coaches
    The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Blog Content: Are you personal… or all business? Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Blog this on Blogger.
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