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  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Personalization] Change or Die | Fast Company
    But severe heart disease is among the most serious of personal crises, and it doesnt motivate -- at least not nearly enough. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Ideas.
  • ACT-ON  |  WEDNESDAY, DECEMBER 16, 2015
    [Personalization] Consumer Behavior Secrets B2B Marketers Need to Know
    Any one of these people could be a “champion” – that person who believes in your product or service and is vocal and persuasive about it. Find your champion, and support that person as they work laterally to help make the sale. 4. Why is that? After all, aren’t business people consumers, too? Who are they? What are the four motivators?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 6 Considerations When Using Facebook Groups in Healthcare
    Must use a personal profile.  An employee must be willing to use their personal Facebook profile to create the group. Clients often ask us about Facebook groups and whether or not they should utilize them. While there are circumstances where groups can be beneficial, there are also some concerns (especially for Healthcare systems).
  • SALES ENGINE  |  FRIDAY, SEPTEMBER 25, 2015
    [Personalization] Congratulations on your deal!  Didn’t you tell me you were going to close that months ago?
    In fact, the entire sales and marketing process needs to be reworked on agile principles to be able to capitalize on the one-to-one conversations (digitally AND personally) needed to work prospects through the funnel. In fact, the last few deals that we’ve won have varied from a one-month close to over 13 months. They reduce the scope.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Personalization] How to Align Content Marketing and Demand Generation Teams
    It’s extremely helpful to designate one person as a project manager to create standard workflow templates for the programs that both content marketing and demand generation will be involved in – like the launch, promotion, and post-nurture of a big rock whitepaper. Lack of visibility into content ideation, planning, and scheduling. Takeaways.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    We also promoted the Awards through personal reach-outs to advocates and to those who had previously made submissions. Marketo builds the Revvies around its Marketing Summit event, so we are fortunate to be able to acknowledge all finalists and winners in person, which has the obvious benefits. But there’s no one-way street here!
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Personalization] The Paradox of Choice – Barry Schwartz TED video
    In his 2004 book  The Paradox of Choice  , Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever before — are now witnessing a near-epidemic of depression?  Buffer. ” Less is more.
  • WRITTENT  |  SUNDAY, APRIL 27, 2014
    [Personalization] 25 + Writing Tools a Freelance Writer Can’t Live Without
    It can also be hard to distinguish between work time and personal time, which can cut into your earnings. Personal Online Diary. personal journal is an excellent way to quickly record thoughts, ideas, and bits of information, making it useful to the freelance writer. No 9-5, no daily commute, and no pittance of a salary.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes
    Note that you have to replace username with your personal username.). TigerText is a free app that lets you recall your text message at any time -- even after the person has read it. From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well. This is the worst.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Personalization] Creating a Competitive Advantage with Data-Driven Marketing
    Now with the addition of data and personalization, they know much more about their targets and they can more precisely address them with digital and social. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. billion searches are performed on Google each day.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] What Marketers Can Learn from Super Bowl 50
    Thanks to companies like Amazon, your audience now expects a personalized experience with each and every brand they interact with. And I think we can all agree from personal experience, when marketing strikes an emotional chord, it is usually going to be remembered whether it’s good or bad. Don’t overthrow the ball.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Personalization] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    People with autism, at any age, are capable of making significant progress through personalized interventions and therapy; and can and do lead meaningful lives. This is a very personal issue for our family. Joshua and Dad at Cedar Point in Sandusky, Ohio. We are entering our sixth year of the Junta42 Golf for Autism. How Can You Help?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Personalization] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer. Because WeWork is truly something you need to experience in person, we’ve seen a lot of success with video to convey our brand and message within Facebook.”. don’t] love our content.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Personalization] Write with this Easy Expert Ebook Outline
    This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen. So let’s get busy. Ask ‘ what if?’
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Personalization] How storytelling can shape the corporate brand and culture
    Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion. including daydreams).
  • AVITAGE  |  MONDAY, OCTOBER 1, 2012
    [Personalization] I Need a Plan for 200 Videos for the Channel
    Enable buyer teams to use the videos to align their understanding of WECAN solutions when no sales person is around.  We don’t want to just leave a set of slides behind anymore.  Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Personalization] 3 Powerful Hidden Benefits of Customer Reviews
    If one person leaves a review on a website, others will be more compelled to share their feedback, too. Online reviews are becoming the new marketing currency as  more and more buyers turn to peer reviews to help make their purchasing decisions. Reviews increase your chances of being discovered. don’t brush off the user’s comments).
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    Each person has their own right pace. The process is as simple as going through the exercise of creating a persona, and reminding yourself of that person every time you write. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? Let's walk through them. Check out this post. These.
  • SNAPAPP  |  THURSDAY, JUNE 30, 2016
    [Personalization] The Writing’s on the Wall: Starting a Conversation With Interactive Content
    Creating A Personalized Experience. The same is true of your website – how can you personalize an experience without knowing who your visitor is and what they’re looking for? We were excited by how many members of our audience were interested in starting a conversation and personalizing their marketing. Starting a Conversation.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Optimizing Your Workspace for Employee Productivity [Infographic]
    It’s important to encourage employees to personalize their desk so they feel more at home and relaxed while working. A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of factors that go into the ability to get things done amidst distractions galore.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Below is my personal favorite of band member Pete Wentz catapulting into the crowd. Personally, I think Bacardi mixes well with Vine. A lot can happen in six seconds. You can text your mom, read an email (or delete 20), or give an epic high five. But can you create a lasting impression within six seconds? Marketers seem to think so.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] How to Write a Blog Post Every Single Day
    personally love to brainstorm ideas in Trello -- a place where my whole team can see them and grab one if they want to write it. 11) Organize Your Bookmark Bar With Resources You Use Every Day. I''m an organized person. You can''t just wait for inspiration. You''ve got to be prepared, motivated, and focused -- all at the same time.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Personalization] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    These first time visitors have likely used Google more like a personal assistant than a search engine, asking it a question and getting the answer from the results they’re presented. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections. Fortinet.
  • ACT-ON  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] Holiday Email Deliverability Checklist
    Average spending per person is expected to reach $805!!!). know I’ve started scouring marketing emails in my own personal inbox – ones I’d previously been ignoring and deleting all year – in search of the perfect gifts for all my loved ones (and maybe something nice for myself!). Best Bet: Personalize. Personalize!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Personalization] MakesBridge Offers Powerful Features to Small Business Marketers
    In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Personalization] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Why 9Round should be using SOCi for social media management
    And SOCi is super affordable even for the small business person, though it can easily scale to whatever 9Round HQ could ever need it for. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. You know what?
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Personalization] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    Rants and raves include a must-read opinion column that calls for marketing to take on a more strategic role, the importance of developing a personal brand, and a digital publication that is the latest victim of the “rented land” phenomenon. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 15, 2015
    [Personalization] Marketing technology? Digital? It should be #HumanFirst
    Most of all, he’s been a great friend and an inspiration to me personally. Personally, I don’t see the difference between digital and marketing. Personally, I don’t see the difference between digital and marketing. Let’s start with an update of your career since our last Q&A back in January 2013. CONTEXT.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 29, 2015
    [Personalization] Do Your Personas Need a Makeover?
    Even if you, personally, know your buyers, can you say the same of every team member who could benefit from that knowledge? Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s going to take some work.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Personalization] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    You have to build your audience one person at a time, and you keep them one person at a time. I’d gladly trade lots of audience for influence—because that’s what marketing is. like the content from these companies, but there’s just no way that I can read that much stuff. Engagement thins as volume grows. Very poor—like 0.05%.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Personalization] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    As a person who makes a living off of people reading, clicking, and sharing content, I was initially terrified. In an email exchange, Chartbeat defined engagement as "the amount of time, measured in seconds, that a person is actively interacting with their browser. so I guess I better make it quick. We have different business models.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 3, 2013
    [Personalization] Ignite innovation? Lower costs? Turn to the crowds.
    Data forms are broken up into snips that are sent out so that no single person can see data from the same form — information is transmitted out of context. To learn more about this development, I attended a crowdsourcing conference and learned from experts from GE, Microsoft, eBay, NASA and other leading companies. accuracy. by Mark W.
  • BIZNOLOGY  |  THURSDAY, JUNE 6, 2013
    [Personalization] Enterprise Social Networking: Survival of the Fittest or of the Nicest?
    In many discussions about driving adoption for  social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all. WIIFM is so widely used that it became more of a dogma than an argument. It is.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] 10 Questions Your Content Marketing Operations Must Answer
    One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? Where does it all reside?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] In Content Marketing, every word matters. Thus Buyer Personas matter!
    Adele reached out to me and invited me to be the first person to take the Buyer Persona Master Class. In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Surveys are not buyer personas. Thanks so much, Adele.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Personalization] 5 Mindset Shifts Marketing Leaders Must Make
    Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”. We all know that real change starts with a shift in thinking. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. Photo Source.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] How We Increased Pipeline 504%
    Instead of blasting content across all channels to any and everyone, and then following up with each person who interacts, we now put more energy and resources into pursuing contacts at companies that we know are more likely to close. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 11, 2015
    [Personalization] Content Marketing: content strategy beyond marketing and sales support
    No need to waste time making calls, tracking down the right person, etc. As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives. Here are a few areas to consider beyond the sales funnel. Market Research / Product Pipeline.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Personalization] B2B Marketers: Have You Localized Your Content Plan?
    Implication: Transfer your webcast content to print and in-person events in other countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    doubt I would have been so lucky if I had looked upon the nuns with the expected, normal ‘reverence’ of a lay person. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Have you made the personal connection with your customers? As I passed St. We became friends.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Personalization] How Higher Education Marketing has Changed
    Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. This more personal approach is necessary to attract quality leads to your institution. Four-year universities see flat enrollment rates. What skills will they have?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] Utilizing Linkedin to Improve SEO and Organic Visibility
    Adding a bit of fun and personality to the project, we asked each employee to submit a fun fact about themselves along with their favorite quote. by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? The photographer captured multiple shots with several different poses of each employee.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] 3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them
    Customization and personalization are becoming the norm, and it’s inevitable that platforms are evolving to allow its users more flexibility in how they want to tailor their content feeds. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. As with all things, quality takes time.
  • SALES ENGINE  |  TUESDAY, MAY 31, 2016
    [Personalization] Overcoming the Two Biggest Resource Constraints of B2B Demand Generation
    You may find that a single person can take on multiple roles—managing copywriting and execution for email campaigns, for example. It can feel like there are never enough bodies to do the work that needs to be done, but remember that no one person is good at every component of demand gen. Not necessarily. Content Strategy
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Personalization] Maximize your SEO benefit on Google+ in 8 simple steps
    Prefixing names with a plus sign links that name to the person’s profile on Google+. Always make sure you populate every single page of your your blogs, corporate sites, personal sites , and e-commerce sites with the Google +1 button. Image by entertailion via Flickr. These tips ares simple, but some are easy to overlook.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Personalization] The Death of Branding [INFOGRAPHIC]
    The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council). Read more: Pin It.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] Customers Want Your Sales Efforts to Go Digital
    As a sales person you have to adapt or die to the changing environment ahead of you. Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 16, 2014
    [Personalization] 2014: The Year of the Cheer
    In a post last month, I addressed my student’s lack of ambition when it comes to personal branding and networking via social media. You never know how your life experiences, education, and counsel can help a young person and change a life. By Jessica Rogers, {grow} Contributing Columnist. He taught by example. He taught by example.
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Personalization] How Can My Company Gain More Social Media Followers?
    From here, they can share the pages on their personal profiles and also interact with content on these pages to help increase the reach. A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. Start with your team.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Personalization] The Content Standard: How We Transformed from Content Marketers to Editors
    My former boss who ran the company’s SEO efforts, noticing I hadn’t fallen into a groove, gave me honest advice that I now pass on to any new person I meet at the company: Only you can decide the impact you’ll have here. There are external writers who have improved their craft and personal brand by working on the program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Personalization] Reading between the lines of the latest Facebook usage data
    The primary revenue model for a social media company is to 1) collect personal information that can be turned into targeted ads and 2) increase time spent on a site so more ads can be viewed. I LOVE getting new reports from the Pew Research Center’s Internet Project. The primary reason I value this research is because you can BELIEVE it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Personalization] The seven traits of an effective digital enterprise
    bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. I really enjoy the free content provided by McKinsey & Company’s Insights. Be unreasonably aspirational. Acquire new capabilities. Hire them anyway.
  • SNAPAPP  |  THURSDAY, JUNE 4, 2015
    [Personalization] How Could Interactive Content Impact Your Lead Scoring Program?
    By creating an interactive experience for consumers, you are able to engage with them in a personal way to collect more detailed and specific data. A Lattice Engines study found that 44% of B2B marketers are doing lead scoring. However, 32% of marketers say that their lead scoring programs are ineffective. Content loading
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Facebook.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Personalization] Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature
    Since the content for Moments is handpicked by the small editorial team and isn't personalized to your individual interests, it's especially helpful for Twitter newbies, casual users, and the less tech-savvy folks among us. Tweets, by nature, have very short lifespans. That's a lot of content you never get to see. Let's dig in. The goal?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. Experiment.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Personalization] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    However, 2017 is seeing a bit of a shift back in that direction, with more looking to “be a better person” this year. Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. It wasn’t always like that.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Personalization] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 9 Companies With Truly Inspiring Mission Statements
    Speaking of quirky, this mission statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutionary," "socially-conscious." In one sentence, they take us back to the root of why they were founded while also revealing their vision for a better future. Where does customer loyalty come from? Honest.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 21, 2014
    [Personalization] Make It Happen-Now!
    Several weeks ago I wrote a blog about “Life Enrichment: a mantra “, I wrote it regarding a more personal approach to building a better life, I had a lot of reaction to that blog, but several people asked me about writing a blog based upon a more professional perspective vs a personal view. Make It Happen-Now ! Make it Happen-Now!
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 27, 2013
    [Personalization] Networking 101: Schmooze or Lose
    The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. speak from personal experience. This is a quiz. If you chose (a), (b) or (c), you’re dreaming. You have only one objective: to get to know one another. Period. You’ll never do business if you don’t like each other. Relax.
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Personalization] Creating an Engaging Brand Story
    Whatever personality makes sense for your brand, make sure your voice consistently conveys that personality in your story and in your marketing. We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story.
  • THE ROI GUY  |  FRIDAY, MAY 25, 2012
    [Personalization] Gartner reports that CFOs are “large and in charge” of technology decision making
    Bottom-line impact Value-based tools can be used to directly engage CFOs, who currently prefer to independently leverage on-line content vs. in-person sales engagements, as well as arming sales with the provocative content needed to successfully get the CFO meeting. Our advice: to engage CFOs sales and marketing needs to clearly quantify: 1.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Personalization] 3 Website Metrics to Watch Daily
    There are just too many numbers to consistently watch if you’re only one person. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Well yes, but not necessarily every day.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Quiz Mania: Why We Love Taking and Sharing Quizzes
    They are rarely founded upon anything scientific, but they are a fun and easy way to get just a little more insight to someone’s personality. These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said. People Brief History.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Personalization] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Embracing new technology and constantly looking for it’s practical applications opens up new skills, new relationships, and new possibilities personally and professionally. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. So what? For a $10 investment. Over 4.9
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] The 10 Essential Videos All Schools Should Have on Their Website
    Interview current students talking about their experience, particular academic programs, and student life to capture the variety of experiences available at your school in a personalized way. 3) Interview instructors and administration to add context to your programs. They need how-to tips on a variety of school and personal topics.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Personalization] Conversations Matter
    They jumped into the personal computing market early and with decent products and then something happened. I’m not sure what, but it seems as if they went into the kitchen for a long time and came out dressed as Miss Havisham and it all went to hell. Oh dear, poor Radio Shack has bought the farm. That’s the promotion bit of things.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Personalization] 5 Common Content Syndication Mistakes
    Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Excessive Use of Filters. Most marketers over-filter.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Personalization] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
    For the uninitiated, the Klout platform provides users with a meta score of their social media presence, analyzing a person’s ability to engage communities across multiple channels. What’s your Klout score? Whether you know it or not, you have one. One of the great things about Carr and Brock’s Klout Matters is its accessibility. degrees.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Personalization] Increase Conversions with Countdown Ads
    When a hard deadline is involved, it better motivates the person to convert. During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Amplify Your Business with Social Media Giveaways
    No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. When Esurance hosted a social media giveaway around the Super Bowl, the company promised to give over a $1 million to one lucky person who tweeted “#EsuranceSave30.” Relevance is more than just contests. Marketing
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Personalization] Using Technology to Write about Technology
    Big names were interested, but I kept coming back to one thing: I’m not a patient person. To make that happen, you need to hire professionals: a cover designer, an editor, a production person, and a proofreader. I’ll also build the site www.theageoftheplatform.com (not yet up and running) and spend money on public relations.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Personalization] @fearlesscomp and James Rogers of Hoovers to appear on SLMA radio
    He presented “How to Build a Great Personal Brand&#  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today. Break a leg, Trish!). James Rogers, Hoovers.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Personalization] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1. Image via CrunchBase. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Claim Your Custom URL. My URL is [link].
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Personalization] Keep Your Audience Moving: An Interview With Ardath Albee
    One of the concepts we’ve been playing around with is the effect personalization has on a specific piece of content resonating. So we’re not doing the one-to-one stuff that the sales team gets to do, which they can personalize really well and specifically for that individual, with that team that they’re engaged with. Do they overlap?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Personalization] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    We have in-person CMO roundtables, virtual roundtables and twice-a-year CMO Innovation and Inspiration Summits; all member-centric initiatives that encourage interactive, behind closed doors, open conversations, problem solving, and feedback for new programs for CMO Club members. The root of all good marketing begins with the customer.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Personalization] For What Do You Stand?
    He presented “How to Create an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. BtoB Lead Generation | Core Values. Are people advocates for your business? Do they see the human face of your people? What do you stand for? Trust is the #1 asset of any business.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Personalization] Digitizing Telcos
    Young people in particular assume they can have a personalized and seamless dialogue with a company across multiple channels at a time that suits them.     . What’s more, they expect companies to have a complete view of their relationship and to personalize the dialogue accordingly. Something to be avoided. Life-enhancement by phone.
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Personalization] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? Let’s take a look: Drive pipeline growth with data: Getting a handle on your data is the secret to unlocking the full power of your posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 16, 2012
    [Personalization] Following your passion – Easier said than done
    The challenge is to bring alignment that satisfies all elements of your person. I’ve found myself chasing mental “passion” only to drain all energy from my physical body and vice versa. A guest post from {grow} community member Jeremy Floyd. ” I get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.”
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Personalization] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    If you're overwhelmed by the amount of email in your inbox but dread the thought of clearing it out, and you're a competitive person, The Email Game might be right up your alley. Most people have a love-hate relationship with their email inbox. On the other hand, though, email can be overwhelming -- especially if you lose control.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Personalization] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. How do you stand out from the crowd? Give Free Stuff.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we've witnessed LinkedIn's launch of more robust content targeting tools; Google's pushes to reward high quality content and penalize low-quality , spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. Well, here's one more for ya!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Personalization] 6Sense Finds B2B Prospects Using Web Site Activities
    Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Formal release was in May 2014.
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Personalization] 7 Powerful Ways to Conduct B2B Buyer Research
    Even with just a company name and job title, you can discern a lot about the person: their field of interest, their company size, and their ranking within an organization. By using interactive content, you give leads a personalized experience while capturing a full breadth of data. Waste not want not. . Lead Forms . Social Listening.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Personalization] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    The person with the best ideas wins a Groupon for a booze cruise; the person with the worst ideas has to wear a bear suit and ask our VP of finance to approve us expensing a booze cruise. This month, I’m going to get my Tony Robbins on and talk about story inspiration. Because there are invisible forces motivating all of us.
  • CAPTORA  |  THURSDAY, NOVEMBER 12, 2015
    [Personalization] 3 Reasons Today’s CMO Is a ‘Growth Mixologist’
    Anyone can make a cocktail by following standard recipes, but it takes a person who knows his inventory and opportunities to be a successful growth mixologist. CMOs today must constantly evolve their digital marketing strategies to optimize their company’s growth. Sounds an awful lot like another creative profession: mixology.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 7, 2011
    [Personalization] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal  blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. The Nifty50 Men of Twitter. Thanks for all your support!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Personalization] The hurdles to truly “social” video experiences
    Each new contribution we make has the potential to extend the life of the content, add to it, personalize it, or even transform it into something new. Each new contribution we make has the potential to extend the life of the content, add to it, personalize it, or even transform it into something new. My first reaction was “huh?”
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Personalization] GaggleAMP AMPlify employee and partner engagement conference
    With the average person being bombarded by thousands of messages every single day, it’s hard to break through the clutter and grab the attention of readers, users, customers, clients, supporters.” You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Personalization] A Basic Guide To Fair Use Of Trademarks
    However, the comparisons must not be false or misleading, or the person making the false or misleading comparison may be subject to a false advertising claim. Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Social Media
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Personalization] Finally, Facebook Makes It Easy to Run Contests
    The other big change they made note of is that businesses may not run any of these contests or promotions on personal Timelines. Anyone else feel like Facebook''s rolling out updates faster than the speed of light? and then Facebook went ahead and rolled out another update yesterday. The latest one is only a minor one, so don''t fret.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Personalization] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    They're used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Beyond Deliverability.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Personalization] How To Create A Thought Leadership Strategy That Supports True Innovation
    Publishing content, in and of itself, does not make a person or a company a thought leader. Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. People trust thought leaders and turn to them for advice. Price becomes less important.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Personalization] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    2016 is the age of the customer, as the market moves at a speed not yet seen before, driven by customers’ high expectations for personalization of their journey. By putting together a cross-functional team of champions, each person will be able to promote and indirectly support the online community. Get Executive Buy-In Early On.
  • BIZNOLOGY  |  MONDAY, OCTOBER 19, 2015
    [Personalization] Stop over-complicating your customer information
    The answer should describe a kind of person, such as a 35-year-old mom. For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. These things are relatively stable about people, in that they don’t change for years or decades.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Personalization] Employee Advocacy in Social Media: Why Your Professional Services Firm Should Care
    Just the ability to see a person’s name and picture on social media can go a long way in humanizing digital interaction. Employees that contribute to conversations are also building their personal brand and expanding their professional network by increasing their visible expertise. Let’s cut to the chase. The list goes on.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Personalization] 3 Tips For Creating Killer B2B Content That Generates Leads
    Countless testing has determined that the most important variable in landing page conversion rates is the value of the content that he person is going to get by filling out a form. So you’ve got content that really speaks to your buyer persona. Now what? This is where the content marketing rubber meets the road. It’s lead generation time!
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