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  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Personalization] A 15-Step Guide to Creating Viral-Ready Branded Content
    The average person is more likely to survive a plane crash then click on paid banner advertising. Do you have any personal secrets of creating content that goes viral? Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #2: Carefully Source Brand Voices.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] 10 Lessons in Building a Million-Dollar Business
    I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. The point is, if you can connect with your readers on a personal, emotional level and you’re able to prove results for whatever you’re selling, price will become trivial. Be funny.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Personalization] How to Have a Super Productive Weekend: 12 Helpful Tips
    Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. 2) Don't try to do it all. If you want to write more regularly, consider creating a personal blog. Productivity" has a much wider definition than many of us give it credit for. See #6.). 11) Volunteer.
  • LEANDATA  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] Adventures in Flipping Funnels
    Instead, he described himself as an “ABM experimenter.” He described four recent targeted campaigns his team had run that focused on a high level of personalization — a hallmark of Account-Based Marketing. ABM is personalizing content and pushing it to very targeted accounts,” Cross said. “It’s really not rocket science.”.
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Personalization] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    The next best thing is attribution modeling -- tracking as much of the customer journey as possible, and then using a model to give weight to the touchpoints that we think were most important to converting the person into a customer. Unfortunately, for us humans, that is not yet possible. Multi-touch (e.g. Shaped). B2B or B2C Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Personalization] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. I am saying the competition won’t come from today’s campaign management and marketing automation leaders.* This makes things really quick. In other words, it creates a journey map.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. Yesterday’s release of Forrester Research, Inc.’s It enables companies to make well-informed decisions without spending months conducting their own research. Vendors fall into one of four categories: Leaders, Strong Performers, Contenders, and Risky Bets. Is it our technology? Corporat
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Personalization] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    Instead, invest in marketing activities that establish your organization as an industry thought leader, build trust with your website visitors, and then convert website visitors into opt-in email subscribers. 3) You could end up falsely personalizing your emails. In reality, however, this practice could be the death of your credibility.
  • TONY ZAMBITO  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
    Obviously, you would not identify a segment group of personal fitness trainers to target. Confusion by Adam Gale. In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial.  Customer Segmentation.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Personalization] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    And most importantly, their personal narratives could help you be more proactive about your future. After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. Or Alberto and Nory. Or Jörg and Brigit.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] Dynamic pricing done automagically
    In many ways, the right person was (and I am sure is) your secret weapon. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors. Replace your pricing strategist with  Wiser.com !
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] My top 5 don’ts of LinkedIn
    personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Be bold. Be eye-catching.
  • SAZBEAN  |  THURSDAY, MAY 19, 2011
    [Personalization] Building an Ecosystem, Not just a Network of Networks
    Obviously this requires doing some work to connect with people both offline and online, as well as finding out all the different places where you’re connected to a specific person (good social CRM helps!). If you think about it, as business owners, we’re creating a network of networks. Why an Ecosystem? Ecosystem in Business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    This is also a great opportunity to incorporate personalization using personalization tokens. Here are some great examples to get you thinking about personalization opportunities. or maybe that's just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. Don't panic. Body copy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Personalization] 11 Examples of Instagram Ads We Love
    Why it works: The ad features a clear photo of the face of the company , which Wordstream suggests as an easy way to humanize and add personality to your brand. Why it works: This ad is geographically targeted , which adds another level of personalization to the ad, and this audience segmentation helps drive Instagram advertising ROI.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Personalization] The Laws Marketers Need to Know to Avoid Legal Backlash
    Although partial regulations exist, there is no privacy law that singlehandedly addresses how you can acquire, store, or use personal data in the U.S. With the recent examples of Google and Path, we've seen what happens with businesses when they're thought to have abused users' personal information. social network, Path. CAN-SPAM Act.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 6, 2015
    [Personalization] Who Says CMOs Have to Choose Between Reach and Focus?
    "Without the right marketing technology it’s really harder and more expensive than ever to deliver a consistent and personalized brand experience throughout the customer lifecycle," adds Akeroyd. There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Personalization] Submitting a Guest Post? Here Are 12 Things You Should Know About Editors
    Don’t take it personally. This person is typically responsible for getting the best content published at the right time, coordinating teams of writers, and ensuring that it all gets pulled off without a hitch. After having published quite a few guest blog posts , I’ve figured out a thing or two about editors. Editors have a tough job.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] Outsourcing your social media isn’t all or nothing
    That’s why you bloody well hire a PR person and a copywriter and a content guy and a graphic designer and all that other stuff. I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. Is your firm's website overdue for a redesign? Check References.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Personalization] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. My, how times have changed. Changing of the Guard: Who’s the New Boss? Figure I: Leaders Anticipate and Influence the Hidden Sales Cycle.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Personalization] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    Want to book a meeting to discuss your personal situation?  To schedule a time with me, click here. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads. list of our marketing awards is below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Personalization] 25 social media influencers Forbes ignored, and why
    So the Forbes List of Top Social Media Influencers is 1) created by an individual, not a publishing company; 2) based on Twitter, not “social media;” and 3) admittedly not a measure of personal influence. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Personalization] Who Should "Own" Social Media at Your Company?
    Be sure your marketing point person is sufficiently balancing updates about offers, educational content, and content that engages (e.g. Make sure your point person routes questions to the appropriate social media collaborators in Customer Service and Sales as they arise. It's a common debate in many businesses. Sales? Marketing?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Cost of the booth space, shipping, equipment, toys, furniture, internet connection that never quite works, carpet and trinkets: $50,000.  So about $20 per person just to be seen. Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Select all that apply.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Five tips to turn social media mistakes into customer advocacy
    sensitive, well-explained post on their official blog finally addressed the issue, but there’s a lesson there about admitting to human error – and about ensuring that official and personal accounts are never able to be mixed up. By Ekaterina Walter, {grow} Community Member. Let’s look at some examples and tips. 1) You must monitor.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Personalization] When, Why and How to Gate Content Along the Customer Journey
    With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. In early 1996, Bill Gates wrote an essay entitled Content is King. Then you should gate.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Personalization] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Anxiety about not being able to come up with blog topics is common for just about every person tasked with creating content. If one person is leaving a comment or question it is probably something many more are interested in. Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! Woo-hoo! Then panic sets in.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Personalization] What Every B2B Marketer Needs to Know About Readability
    Even if this person was writing about particle physics, the words should have been easier to read. The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century  by Steven Pinker. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. This is nothing new. Typography.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Personalization] What Does Twitter Success Look Like?
    Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Rising Social and Personal Brand Currency. No one on Twitter expects you to have a personal relationship with them. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal?
  • KAPOST  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] 5 Reasons Why Content Is Important for Sales Teams
    It’s not easy to balance personalization with sales automation. By using the right tools and developing high quality content, your sales team can balance add a personal touch to each interaction in a fast, efficient, and thoughtful way. Here are five reasons why your sales reps should be excited about content. Marketing Strategy
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Personalization] What Qualities Should You Look for in a Marketing Automation Manager?
    If you’ve never had a point person for marketing automation before, you might be wondering what qualities a marketing automation manager would need, and how to hire the very best. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Have a hacker’s mindset. Sales.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Personalization] A story of Internet haters, trolls and malcontents
    Related Stories How Facebook changes our behavior Google Pants and 10 Hilarious Highlights from The Marketing Companion 6 Personal best practices for content creation success What’s next for digital marketing? Connecting personal branding, your online network, and business value. Overall, the Internet is a good place.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Personalization] From “digital first” to “digital everyone”
    Even if in their personal or corporate life, they are not digital at all, or they expect to feel and experience something by asking others to do it. Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. They will remember.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Personalization] 10 Things to Nix in Your Next Email Newsletter
    And with a lame subject line, the only thing I have to go by is the company or sender name -- so that brand or person better be something I genuinely adore, or it’s going in the trash. Instead, try adding value before the email is even opened with killer, specific, personalized subject line. Do you think I clicked it?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Why People Buy Things Online [Data]
    Consumer rank “a person like yourself” as a highly credible source of information, indicating a shift of trust towards individuals and away from institutions. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings. Takeaway. Key Findings. Takeaway.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] [Video] 4 Tips to Avoid Pure Price Competition
    Instead, you need to bring your personal expertise to the conversation and focus on helping them make the right decision. 3. It''s just pure price competition.”. Sound familiar? It’s happening everywhere. And, to make matters even more challenging, today’s customers have done tons of research online and think they know what’s going on.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Personalization] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    To get the wheels turning, here are a few examples: Give their brand a voice/personality. Print journalism specialises in offering variety for its readers -- from hard news stories to picture spreads to personality profiles to option columns. Timing is everything. The same applies to content marketing. Engage with their audience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Content Marketing Strategy: How to Create Cross-Team Alignment
    How often have you been the person someone is waiting for? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Are you aiming to: Grow pipeline.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 6, 2015
    [Personalization] 3 Tips for Growing Your SEO Career
    It’ll help dictate your career moves and help improve your personal brand. How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. Start Writing. Bologna!
  • FATHOM  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Experience Marketing: What It Really Means
    What are you putting this person through? From the marketer’s perspective, knowing that the person on the other side of your communication is … well, a person … must dictate the experience you create. Jimi Hendrix famously asked, “Are you experienced?” Let me attempt to answer. Experience.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Personalization] How to Launch a Successful Online Community: A Step-by-Step Guide
    This stakeholder is the person who is responsible for the community and all that are affected by it. Typically, only one person will be tasked with the community launch. For example, utilize your company’s color scheme and add other personal touches. What’s the best platform to do it with? These can range from: Deeper analytics.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Video Marketing How-To: A Year of Videos
    It’s been just over a year since I started putting these things together, so today I want to look at whether this video series was actually successful, or if my mom is the only person who really watches these How-Tos! Hello and welcome to a special episode of Video Marketing How-To! Thankfully, the answer is yes! See you then!
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Personalization] Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
    The key is to be personal and creative, and here are some ideas to get you started. personal, appreciative, direct, and informative), the connection with them will be much stronger. Sure, you’ll have to personalize the donor''s name and take out that inside joke, but 9 times out of 10, it works. But, have no fear! you ask?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Personalization] The 28 Best Influencer Marketing Tools
    Find influencers with contact information and social profiles, craft personalized outreach messages, automate follow-up, and track results. This toolset also lets you schedule and send personalized outreach emails via your Google account, using pre-built templates and automated follow-up sequences. Google Review Count:  217,000.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    These lifestyle diets reflect personal preferences (like not eating meat because of animal cruelty), or scientific principles (like avoiding certain allergens), or both. S ome people call them "fad diets," arguing that their benefits have been inflated thanks to catchy-but-untrustworthy marketing campaigns. Vegan. Gluten-free. Paleo. Juicing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Trendspotting: Ello, are you there?
    And second, that we, as marketers, need to give our audience more preferences, allowing them to create a more personalized view of our ads. Author: Ellen Gomes Have you heard about Ello? Since its public launch in September, Ello has experienced overwhelming success, with a high volume of daily invite and user signups (approx. Social Media
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Personalization] What Is an Email Workflow? [FAQs]
    An email workflow is series of automated emails that will be sent -- or not -- based on a person''s behavior or contact information. With workflows, you can trigger actions based on any information you have about your leads, allowing you to send the right message to the right person at the right time. What Is an Email Workflow?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Personalization] How To Make Your Marketing Meme-tastic!
    passed from person to person are considered memes. The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Any solutions?”
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] Game Changer: Facebook Launches New 'Donate' Button for Nonprofits
    Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost. nonprofi
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 3 Questions to Ask to Get to the Decision Maker
    These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying. You need to be able to hold a sincere conversations or offer some personalization that will make you stand. Who will make the final decision? Can you put me in touch with XXX?
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Personalization] The 7-Point Checklist for Powerful Landing Page Copy
    By using the phrase (or close variations) of The State of Inbound Marketing in 2012 in headlines, images, bolded copy, and hyperlinks, the reader can quickly be oriented when scanning through the landing page copy. 4) Write Using the Second Person. But when you think about landing pages, most people jump to conversions. So what?
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Personalization] Using email effectively in your content marketing
    For most firms, the personal touch – emails from Andrew rather than Andigo – are going to perform better. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. Relevant Content.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Personalization] What Google’s New Algorithm Means For You
    will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. Are you wondering how the recent news in the SEO world might affect you? Google Announces Search Engine Algorithm Change. Relevance is key.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Personalization] Old Ways of Doing Business, No Longer Work
    The task of the leader draws on a wide range of personal skills. Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. Those who cannot - or will not - change are withering.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] Pinterest Announces Buyable Pins
    Once a consumer has set up their personal information, Pinterest will store it. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. How Does it Work for Consumers? on iPhones and iPads.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Personalization] 5 New Year’s Resolutions for Marketers
    This year, in addition to my usual list of personal resolutions, I’ve decided to add on a new list – a set of professional resolutions for myself as a content marketer. Finally, I realize that all of these resolutions will demand more time, energy, and resources from one person – me. Hope springs eternal. Become (a Lot) More Social.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Personalization] The ABCs of Content Marketing: A Glossary of Terms
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Personalize. Agile. Analytics. Blogging. Buyer Persona.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Personalization] The Drama-Hater's Guide to Dealing With Office Politics
    Chances are, the other person will lose interest when they''re not getting anything back from you. There''s always someone with a reputation for being really political -- probably more than just one person, in fact -- but there''s usually a couple of people who get a reputation for being totally not political, too. know, I know.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Personalization] 4 Google Chrome Extensions For Digital Marketers
    It works for personal Google+ profiles as well as Google+ pages. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. MOZBar. Raven Tools. Check My Links.
  • VOLACCI  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Personalization] Increase Engagement with Questions on Thank You Pages + a Drupal How-to
    help the site owner personalize the user experience. One of a digital marketer''s primary goals is to increase visitor engagement throughout a site. An often overlooked opportunity for increasing engagement is on a Thank You page. great way to increase user engagement on a Thank You page is by asking a question of the user.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Personalization] The Brilliance Behind the Ford Barking Lot
    The casting choice of dogs in this video speaks to how much Ford understands both the draw of the cars they’re selling and the personality traits of the people that buy them. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. Bear with me a bit and I will explain the odd title of this post. The English language gains a new word.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
    freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Personalization] The Data You Need to Make a Compelling Case for Inbound Marketing
    Virtually all of the slides are customizable, so you can update colors and fonts to match your personal (or brand’s) style. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often met with skepticism , if not disdain. Fortunately, there is a magic bullet in this case: Data.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    Include Personality in Your Content. You should negate standard marketing lingo and try to appeal to your audience with personality. The goal is to demonstrate to your audience there is still a person behind the brand. According to  LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Personalization] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As defined by Techopedia , semantic search “is a data searching technique in which a search query aims to not only find keywords, but to determine the intent and contextual meaning of the words a person is using for search.”. As every search marketer knows, content is critical in driving SEO efforts. Just kidding. But how? Yes, please! Great.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Personalization] What Is the ROI of Native Video Ads in 2016?
    Increased personalization of ads and online content have also helped brands engage with audiences. When consumers believe they’re on the receiving end of personalized content, they are much more likely to engage with that content and the experiences it offers. For many brands, the biggest obstacle is one of cost. Of course.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Personalization] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    Make sure you are providing value to person asking the question. The person asking the question has the opportunity to choose the best answer. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. How Do I Ask a Question? How Do I Become an Expert?
  • CLIENT BRIDGE  |  TUESDAY, APRIL 3, 2012
    [Personalization] VIDEO: Do's and Don'ts of Social Media for Business
    Your company's social media personality should be your company's corporate personality, after exactly one beer.". From Ask the Esquire Guy and Entrepreneur.com, here's a short video with some of the best and most sensible guidelines we've seen for corporate social media. View Original Article
  • MODERN B2B MARKETING  |  TUESDAY, JULY 16, 2013
    [Personalization] How to Close More Deals with Accelerator Campaigns
    But, how do you accomplish this with the right person at the right place at the right time? Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Awesome right? Simple, but effective. Segment. Track. Results.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 10 Examples of Facebook Ads That Actually Work (And Why)
    I'm a person in my 20s, and I used to write about health care. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is. The person who saw this loves taking photos and creating sentimental gifts. One average, Facebook is home to 1.18 Source: Facebook. The cons?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Personalization] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. Virality.  If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. Content.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Personalization] B2B Marketing: Winning net new customers is #1 goal…
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. contact-form].
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Personalization] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Publishers should be natural leaders in content marketing. These needs have spawned new marketing roles. Media
  • MARKETRI  |  THURSDAY, SEPTEMBER 20, 2012
    [Personalization] 3 Essentials for B2B Blogging Success
    It is important, though, to have a person within your firm review and approve this information, as they may have better insight as to what is manageable for your firm and what is likely to be accomplished. Having one person on your staff who will champion the blogging efforts and logistics is crucial for your firm’s blogging success.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 10, 2013
    [Personalization] Why You Need to Rethink Your Elevator Speech
    In today’s fast-paced world, the average person is bombarded with thousands of marketing messages from multiple mediums every single day. "So, what do you do?". Now that’s a million dollar question! Answer it incorrectly, and you get stuck on the outside, envious of those who managed to get in and wondering why no one wants to meet with you.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Personalization] SEO is the Top Skill for Digital Marketers
    My hope with this post is to raise awareness of the need for search skills, not just SEO and SEM consultants and trainers such as myself, but every person who touches digital customer experiences needs to know how their work affects client search experiences. Image via CrunchBase. Why is SEO such an important skill for digital marketing?
  • LEADERSHIP  |  FRIDAY, MARCH 6, 2015
    [Personalization] Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
    Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? Let’s take a look: Drive pipeline growth with data: Getting a handle on your data is the secret to unlocking the full power of your posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Personalization] The one core secret to social media marketing success
    The blog post attracted the attention of a reporter from a very important newspaper, resulting in millions of impressions for my personal brand in newspapers around the world. You could go blind reading tricks, tips and strategies for social media marketing success. Most companies and individuals start with an examination of platforms.
  • HUBSPOT  |  SUNDAY, MAY 18, 2014
    [Personalization] Content Curation, Content Cloning & More in HubSpot Content This Week
    Content Mapping 101: The Template You Need to Personalize Your Marketing. Your content needs to be personalized in order to be successful. If there''s one thing that gets inbound marketers going, it''s talk about content creation. How much, how good, just. it''s all exciting stuff for us. How Much Content Is the Wrong Question. FAQs].
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Personalization] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    While our own tests have found that including a real person''s name increases email opens, this might not work with your subscriber lists -- so go ahead and run an A/B test of your own. On a personal level, I''m kinda creeped out. This week in inbound marketing was kind of different than normal. ROI proven in Twitter offline sales?
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Personalization] B2B CMOs Should Invest in These Marketing Innovations
    Investing in creating a library of video content can showcase your company’s personality and bring awareness to your brand. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Look for ways to push content out to customers and convert leads through mobile channels. Video.
  • CAPTORA  |  MONDAY, JANUARY 25, 2016
    [Personalization] 3 Big Questions With B2B Marketing Pro Doug Kessler
    It could be a single person or a team of 50. That could be one single person. Quality not quantity. That will be the mantra of B2B marketing campaigns in 2016, says Doug Kessler, co-founder and creative director at Velocity Partners , a successful B2B-focused marketing agency in the United Kingdom. Some great examples? Buy them lunch.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 25, 2013
    [Personalization] Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns
    The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received. I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats.
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Personalization] Higher-Education Webinar: Turning Student Consideration into Enrollments
    And not every student’s needs are exactly the same.  As a result, the more personalized a school can make its messages to potential enrollees, the better the chances of gaining that enrollment. Students take their time when researching schools. When:  November 19, 2013  | 1:00-2:00 p.m. Registration link:   [link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you are not writing in first person, have typos throughout your LinkedIn profile, use poor grammar and do not include any publications, videos or SlideShares that you’ve created then you fail this test. What does a good craft beer bar have in common with a great LinkedIn profile? 10 Questions To Do Your Own Linked Profile Audit.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Personalization] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    personally prefer getting alerts as soon as Google finds a new piece of content, so we can react quickly if needed. If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Media monitoring isn’t something that only PR pros can do.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we spending too much or too little on marketing?
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 24, 2016
    [Personalization] Long-form Storytelling & Thought Leadership: A Content Marketing Success
    Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more. Long-form storytelling is having a moment right now. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Personalization] 6 Tips for Creating Content That Spreads Naturally
    So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream? We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content. and also, a ton of noise.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    To tweet a coffee, you have to have a Starbucks account set up, but you can use the same account you use for your own personal Starbucks card or pay-by-phone app. One of my favorite books of the year, this collection of essays from 99U , focuses on how to develop a habit of creativity in your work and personal life. We know.). torso.
  • SNAPAPP  |  FRIDAY, APRIL 3, 2015
    [Personalization] SnapApp of the Week: CEB's 54% Increase in LinkedIn Click-Throughs
    Today we’re going to try something a little different with SnapApp of the Week – rather than highlighting a specific SnapApp, we’re sharing a story of how a SnapApp customer used creative promotion techniques to get better results across channels. Enjoy! Getting prospects to engage on LinkedIn can be difficult.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 13, 2009
    [Personalization] When will Amazon go Social?
    And I was looking at the “personalized recommendations” that Amazon provided me. Not bad recommendations but not exactly “personal”. Again not a bad recommendation but also not exactly “personal”. How personal is that? So what would make these results truly personal?
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Personalization] Social Media Marketing Tools For B2B Marketers
    You need to be able to view personal details of your leads and know where they came from. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. This is the problem that we set out to solve in mid 2011.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Personalization] Have You Ever Told Yourself, “Stop Wasting My Time”?
    These could be individuals, organizations or just situations we find ourselves in. I am not a very patient person unless I am completely engaged by the person or situation that is taking up my time. In business, in our professional lives and on the personal front as well, there are ways to accomplish more on any given day.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Personalization] How to Find a Great Mentor at Any Stage of Your Career
    In an act of reverse mentorship, the younger colleague taught Korkki how to use Snap chat, which she says, “stretched me as a journalist and a person.”. I, too, was hesitant to jump of the Snapchat train at first. Have you ever had your mind blown by a little kid's wisdom? And the same goes for mentorship. Being both makes you better at both.
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