Other features include: Non-profit, business and personal, and enterprise-level solutions. Free personal coaching and support. 'Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. Mailchimp. Spam checker. Autoresponder. Full featured API. B testing. Aweber.

30% of consumers are already using mobile devices to read personal email. Current analysis show impressive statistics where millions of people will be using advanced email ready phones. Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years. Internet Trends 2010 by Morgan Stanley Research.

Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,&#. How business has gone the social media marketing way there also recruiting is changing. Business will spend less money in the future on head hunters and advertising to attract employees!

This article describes a few tips of identifying buyer personal first and use marketing strategies to generate business leads. Business online is successful if you follow the basic techniques and use latest marketing strategies. The first step in promoting your business online is to identify the buyer personas. Identify your buyer persona.

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It works wonders! Further follow-up?

Knowing your lead's industry will allow you to add another level of personalization to your email marketing. We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. 2) Age.

Although it may sound like a VP of sales, this person manages the lead funnel and focuses on revenue results. This person sets up and executes campaigns, and is continuously learning how to more effectively leverage technology to improve revenue metrics and business needs. She replied, “Sales is down the hall.&#. Nurture!

The page was forever linked to the original creator’s personal profile. Facebook page administration is still tied to personal profiles. Facebook finally updates one of its most business unfriendly controls by giving page admins the ability to remove other admins, regardless of who created the page. The Good. The Bad. The Ugly.

Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form. Society has changed accordingly, and so has the business of sales.

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize. take my survey [link].

It is, at best, an un-moderated, non-representative focus group dominated by aggressive personalities likely to complain and force their view on others. One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation&# with your customers.  Experienced marketers can see this trap.

When they uncover a serious pain point, they're equipped to verbally explain the solution and send a personalized email with a link to the blog post that explains the solution in more detail. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". For most people, it just kind of. What a shame.

And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. But the season is not the only change in the air.

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? Job Marketers are, unfortunately, the majority out there.

Here’s what she had to say:  “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money. 

Gmail Enables Inboxes to Become Personal Again - In March, Gmail, Google's free email service, released an innovation that may likely serve as a watermark for email marketing. We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Photo Credit: adam*b.

truly believe that social media is just the technical term for a revolution taking place in business (the socialization and personalization of business) that is putting the customer truly in charge. also think we will continue to see the line between personal and business data blur and blend. How did you get your start in the industry?

What I mean by this is that you may want to target certain keywords, but there is only so much you can infer from a person who types in general terms. 'If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Model Number Campaigns.

Perhaps you remember an interview where the person struggled to answer a question, or answered it badly – (Sarah Palin springs to mind.) Each person should make a list of his/her top feared questions, and prepare sample answers. 'Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?)

Each of these scores go into a profile of your lead to help you determine when they're ready to talk with a sales person. The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around?

Compared to my usual work, whatever you think of it, this month’s posts will be: More personally revealing, less socially useful. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste.

This idea is not just relevant to conversations with contacts you have identified as the person you want to talk with, but also, and maybe even more importantly, to conversations you are having with folks as you navigate an organization. There are a number of items that a teleprospector needs to be equipped with in order to be successful.

Always remember to be personable. 'In the aftermath of the Sirius Decisions Summit 2013 , here is a round-up of the current state of B2B marketing and the factors driving the future of B2B marketing. Content Marketing. Let''s start with the hot topic of 2013, Content Marketing. 176ytlu @ siriusdecisions. Meryl K. kWdqh. Social Media. Sales.

You can then piggyback on these popular topics by adding a personal spin that reflects your expertise and resonates with your audience. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. The creative coupon.

Here are some highlights from the post: Facebook is more personal. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Be active.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. Via Scoop.it – Content Marketing Now. Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. This book will show you. Via www.youtube.com.

“Go out into the marketplace either virtually online or physically in person and have discussions with those people you are trying to reach, your potential customers.” Long-form content is a core element of building valuable marketing offers. Don’t Write about Your Product. Create a Topic that Solves a Problem.

Integrate leads into a CRM system - Leads don’t matter if you don’t get the right info to the right person. I’ve seen it in our business that clients (manufacturers) are aware of social media, but don’t know how to use it to get business. There are several tools available, both free and paid. take my survey [link].

For those of you who follow me know that I personally think LinkedIn is one of the most useful business tools out there. LinkedIn, like anything else, responds to someone who is active. In other words, you need to participate and engage people in order for the network to be effective. Ask a question or give a compliment.

Email marketing - “Wait a minute…I won’t have to cold call anymore because this new electronic mail thing will send a personalized letter to all my prospects and they’ll call me!” Over the years I have seen a lot of different marketing tools come out that will lessen the need for cold calling.

When the finish line draws near, what you had originally set forth to accomplish has now become more of a “reality” As the month draws to an end, a sales person will scramble and do everything it takes to hit their numbers. Now, let’s compare that to your regular four week work month for your Inside Sales team.

Early on it seemed that every other person we reached out had an active project to either install WLAN in their corporate offices or had a plan to upgrade throughout their entire campus. I’ve been lucky enough to have been managing wireless networking projects here at AG since 2005. Bottom line is they are not afraid to talk.

The rep that says, “I want to surpass my goal by mid month” on the first day of the month, is the person that always ends up making the most money, and is the best at their job. Living just outside of Boston and working down the street from Patriots Place, clearly I tend to favor the New England Patriots.

If you’re the person running the teleprospecting team, you have to worry about not only the lack of forecast that is to come, but also the risk that you will lose the sales team’s confidence. No show sales calls are like let down movies. couple of bad leads in a row and studies show that sales follow up efforts drop quickly.

Each project starts out with general messaging, it’s the individual that puts a personality to that message and makes it effective. Do you ever think about how efficient you are when you’re part of a team? It’s a common trend across many things people do. In sales, we don’t always think of ourselves as part of a team.

While true influence would be measured based on the power of the people following a person, instead of just the number following, this information could still be useful if you could order it based on the number of tweets/mentions. Last week I reviewed the free trial version of Actionly , which provides social media monitoring and measurement.

“I get so many emails everyday that I delete by the end of the first sentence because they sound like they were written by a person with no soul. Happy Friday Everyone! The office is all a buzz today as we’re having our Holiday Party tonight! –So stay tuned and check out our Facebook page for pictures! company.

applies a personally meaningful filter to my reading. The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By drawing its content from a Twitter feed, Paper.li The Paper.li

It could have much to do with trying to corral the wide range of colorful personalities that I worked with in the hotel industry. My first real job out of college was as a supervisor at the front desk of a business hotel just outside of Boston. When I “stepped up” into my first Jr.

The problem with using email alone is that it tends to be less personal and the prospect may feel less inclined or compelled to contact you when they are starting to evaluate. I just finished reading a great article from Josh Stailey with The Pursuit Group regarding how to best deliver “sales- ready- leads” [link].

Jonathan has spent the past 13 dedicated to white paper marketing, and has personally created over 300 white papers including such companies as Proctor & Gamble, Intel, Adobe, Lexmark, and Juniper Networks. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process.

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research.

And each person that asks me is ready for my answer. Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month.

Related posts: Content Marketing Matters: What’s Your Brand Personality? A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Human faces and eye contact. Novel?

Blog Content: Are you personal… or all business? What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. How do you like my new look? The author’s name. Digg this!

Whether these levels are high or low depends on factors such as brand image, personality, energy and ability to satisfy their needs. “Simply irresistible brands&#. What makes a brand irresistible ?   Let’s start with a common understanding by asking a simple question:  What is a brand? it delivers a pledge of satisfaction and quality.”.

It's not for me, or anyone -- that includes Starbucks baristas -- to meddle in your personal life. Ah, the holidays. When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. After all, who cares if someone like Old Navy comes up with a cool holiday campaign?

Personally, I think the truth is somewhere in the middle. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Brainshark Articles Does Video Marketing on Pinterest Make Sense for B2B Companies? Tweet. Is this good?

When we think of brands that inspire us we may opt to only think of personal or B2C brands because they are the most popular or because we see/use them every day. 'When you think of five brands that inspire you which names come to mind? Think of a few right now. I’ll wait. Let’s rephrase the question. One, Two, Three. visuals

You are the go-to person. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools. But today’s marketers are talking about content marketing. The typical purpose of a content marketing approach is to generate leads, so how can you use it to overcome sales objections? It’s

We’ll use “Law and Order” rules: “ Although inspired in part by true incidents, the following story is fictional and does not depict any actual person or event.” A Walkthrough of a Broken Organization. Strategic sales management is often a weak link in solution provider companies.  . President. Vice President.

One last tip for coping with today’s economy: In the downturn following the 9/11 terrorist attacks, I developed a short personal motto that successfully reinforced the need to keep moving forward. Sprint to the Finish—–It’s that time of year… A shaky banking industry. Roller-coaster days on Wall Street.  Work harder.

q  How complete is your salesperson personal business plan implemented and do you review it each month? During many of our sales management consulting engagements we initially are confronted by the existing sales manager and or members of the sales team-if no sales manager is in place.  q  How well are all key accounts targeted? 

Instead of being bummed out that he’s not the one behind his amazing Facebook Page, we should just start worshipping the person he paid to come up with this hilarious content … or maybe even hire them ourselves. 'Congrats, lovely readers: you’ve made it through the worst day of the week , and the weekend is right around the corner!

By learning something interesting or unique about a new contact, you'll be more likely to remember that person when you see them again. ? Be sure to keep it personal, and send either a note via tweet or a LinkedIn message so they know who you are and remember you. ? The Fall event season is just around the corner. Set a goal. To learn?

Since most European inbound marketers are focused on creating top-of-the-funnel content, the development of personalized lead nurturing programs is less of a priority. 1) Inbound marketing is growing just as quickly in Europe as in the U.S. Customer buying behavior has changed in Europe in exactly the same way as the U.S. number.

To a person, literally, an entire generation that’s been raised to think about community service and they’re going to be coming out of the best colleges in America. by Jesse Noyes | Tweet this. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector. What do you tell them? love it.

Implication: Transfer your webcast content to print and in-person events in other countries. [Note: I changed "Localized" to "Localised" in the title after Peter Johnston of Intelligent Technology in the UK pointed out that I used the American spelling. Hear, hear!] In it, the media company reveals global media consumption trends.

But, if a member of our target audience read the article and what we wrote helped that person do his or her job better , or somehow altered that person’s perspective on toilet installation, did the article serve its purpose? The list goes on. It don’t mean a thing if it ain’t got that bling, right? Well, maybe. Months pass. We forget.

It advertises a special free day for the person who takes mayoral status on the first Saturday of the month. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here and here. Twitter.

50 of the most remarkable women on Twitter, from B2B marketers to social media experts, journalists, PR professionals, or just plain fascinating personalities. After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. So which is best?

Introduce Yourself to New Followers - Make it personal, after all, that’s what social is all about. Most of the world suffers from ADD anyway and wants something short and to the point. Politicians use the 10 second sound bit all the time to grab our attention. Do you know why? Because it works! take my survey [link].

It uses your personal data to begin making suggestions for you and give you content before you even ask for it. 'Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…. OH HEEEYYY Google - How yooouuu doing? SEO is changing real fast. So where is search going?

Local businesses promote their companies via traditional marketing channels like personalized direct mail or correspondence to local customers, hosting events, sponsoring promotions, purchasing ad space in print, outdoor, or local television, etc. 'Every local business starts with a dream of becoming bigger and better with time. billion.

Rather than assigning unique numbers to URLs or sources, session-based DNI assigns every single person that visits your site a unique phone number. 'Dynamic Number Insertion (DNI) allows marketers to track the number of calls generated by online activities. DNI even allows you to track which keyword someone searched before they called.

Decision Maker - Is the lead the person who can make the decision to buy your product? Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Marketers that focus on mass quantity of leads and ignore high quality leads, do so at their own peril. But what about the phone?

After gaining over 14 million views in just under a week, this adorable video detailing all the stupid ways a person could die, is the definition of a viral video. With the holiday season upon us, its impossible not to feel bombarded with advertising. As an added piece of content, the song is now available for purchase on iTunes.

In November 2012, Pinterest finally launched Pinterest business accounts, which make registering for a business account (or converting a personal account into a business account) easy and painless. Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. and more!

Do you maintain both a personal and company profile on LinkedIn? So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. Is it enough? Why or why not? Pacific).

have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work. Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. Blog post… Check

The better you know your audience, the easier it is to write a relevant and personable bio or product page. Where are you online? What’s your domain name and what are your keywords? If you don’t choose keywords relevant to your product or service, then your people (your customers and prospects) can’t find you. It’s all about the keywords.

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? Increasingly the Internet is a gigantic content farm. They’re throwing any crap they can online to get those treasured pageviews.”.

Oftentimes, we set ourselves up for rejection by starting with a poor introduction or by focusing our attention on what our company does, instead of what the person on the other end of the phone needs. Today's post is a special guest post by one of our BDR's, Dan Marx. Sales can be tough. Prospecting may be even tougher at times.

Thanks to his customer focus and the personal touches he shares, he's getting a slight premium price and outselling the bigger competition hands down. I found inspiration on my way to a horse show. My trainer is always better with caffeine in hand, so I was motivated to find her coffee. The pot was empty here too - what are the chances? 

  There are countless personality survey instruments that type and segment people along some variation of the Myers-Briggs. Each purports to help understand what kind of person you are and by understanding personality types and/or matching it with demographic data, marketers can infer likes, dislikes and media preferences. 

What this EVP of sales understood is that speaking to the right person who has shown through their “digital body language” that they are interested and have a potential need, is far better than having one give a criteria that could be faulty.  That was then, this is now.   We are smack in the middle of marketing 2.0, Now think about these 83.3%

Personalized responses to tweets let people know that you care about their concerns. Sharing this detail might have made customers more forgiving, knowing that Netflix wasn't personally responsible for the problem. So of course I did what any other annoyed customer would do – I complained on Twitter! Respond Immediately.

Being the control freak/perfectionist that I am, I have to say this D is the most Difficult (yes, with a capital D) for me, but it's necessary in time management because there are only so many things YOU as one person can do. might be getting ahead of myself, so let me explain. The speaker was W.H. Dink" NeSmith Jr. It's not wrong to say no.

If you wish, you can use it to store other personal information, too, such as your Social Security number and credit card numbers. It covers your phone’s basic messaging functions, voice calls, Facebook updates, and personal notes. You may be thinking, “Great. ” I have some good news. Sound good? Great. Utilities.

But those are all personal alerts. We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. But you know what else it does? Facebook.

Her refreshing candor, her genuine, sincere message, and the personal experiences she relates as a top ranked sales executive all are inspiring motivators for sales professionals who strive to get to the top…and stay there. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show.

” Our Personal Story. As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Sometimes (not very often) they have a decent sign-up form.

There are many ways to minimize list churn, including managing expectations, launching a welcome program, and delivering personalized and relevant content. Find New Customers is a Gold Silverpop partner. Introducing the Snooze function in email marketing. click the Unsubscribe button a lot. get WAY too many marketing emails. That’s all.

They are using social media in their professional and personal lives. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. Chapter 7: Energizing the Groundswell. Helping

HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Do you develop solutions to optimize businesses' presence for demand generation success through all their marketing channels? B2B is sooo boring. Too boring for Facebook, right? 2) Intel.

Mobile experiences are about creating compelling stories that can be told from one person to the next. This is a guest post written by Gregory Raiz, the founder and CEO of Raizlabs. This Boston-based company has developed applications for leading companies across many sectors and devices including iPhone, iPad, and Android. Design a Tool.

Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails. There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes. MOBILE.

The campaign could also take shape in a custom Facebook application that would allow women to upload photos of themselves to preview what a variety of different hair colors and styles would look like on them, which could then be shared on their personal profiles for friends to ‘Like’ or comment on to help them decide what look is most flattering.

don’t think there has been anything in my professional or personal life that’s been quite as fulfilling as helping them strengthen their own voices. Images appeared to rule the online roost in 2012. Words are the real currency on the Internet and social media networks. In fact, words have always been the backbone of human expression.

For employees representing the company on Twitter, each person uses their first name followed by " atDell " to make it clear who represents Dell to customers on Twitter. Twitter can drive leads and sales. It is not about mandating that employees support the company online; that doesn't work. Branding Your Business on Twitter 1.

It will be 10-15 pages long, and include links to video and a cartoon "skit", which is like storytelling via a cartoon instead of a live person. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). Web 2.0 My boss, C.

It will be 10-15 pages long, and include links to video and a cartoon "skit", which is like storytelling via a cartoon instead of a live person. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). Web 2.0 My boss, C.

In your role as a sales manager are you taking your personal and professional development as casual as a few practice swings on the driving range? Sales Leadership: Are you practicing properly? Putting for Par’s. happen to be in Florida this weekend, taking a few days off to visit relatives, play golf and enjoy the weather. 

The obvious takeaway for B2B marketers is the stark reminder that the person who is buying is very likely not to be the person who is using, and they are not necessarily all that well educated about your products and they certainly have other things they want to be doing than buying stuff from you.  It seems there’s a landing zone.

Make them talk to you every single week, ideally in person. First, it sends a very clear message that you are taking a personal interest in the relationship and doing your best to keep the lines of communication open etcetera, etcetera. It’s been a while since we were unkind to agencies in this space and frankly, I miss it. ve done it.

Self-efficacy is the belief a person has regarding his or her ability to achieve a desired behavior, and can be a huge motivator in someone’s ability to accomplish that behavior. The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B.

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They provide too much information. to generate leads."

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What do you think?

To make effective use of such a library, a person needs to do higher-order analysis, synthesis, and evaluation. Search The Site. More options |. Back issues. Subscribe Day pass. Todays news. Current issue. Salary surveys. The Faculty. Research & Books. Government & Politics. Money & Management. Information Technology. Students.

Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! Tread lightly, brands.