Paul Gillin

article thumbnail

How AI is automating writing and marketing messages

Paul Gillin

Additionally, AI-generated content can be personalized for each user, making it more engaging. Recent advancements in artificial intelligence (AI) have made it possible for businesses to personalize their products and services like never before. A recent study has shown that AI can be used to personalize experiences for users.

article thumbnail

Farewell, New England

Paul Gillin

Personal' A former boss of mine used to say “Change is your friend.” I’ll remember that as I take this next step. Bostonians like to call their city the Hub of the Universe. It will always be the hub of mine.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess. Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is

article thumbnail

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Make it Personal. With that in mind, make sure your posts have a personal tone. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me.

article thumbnail

Tips for Building a Quality Twitter Following

Paul Gillin

I only follow people who interest me or who have reached out to me via a personal tweet. I attempt to respond to every tweet directed at me personally. I never tweet about politics and rarely about personal minutiae like what I had for lunch. When I retweet, I try to insert a personal comment or thank-you, space permitting.

Twitter 50
article thumbnail

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

It should also include some personal details, such as favorite sports teams or hobbies. People want to work for people they like and admire, so creating a LinkedIn profile that showcases both your accomplishments and personality presence enhances your ability to reach people who are a good fit for your culture.

article thumbnail

Gems from Godin

Paul Gillin

A person’s value is defined by his or her platform, which is a function of connections. ” Generosity will be essential to marketing because no one wants to connect with a selfish person. Godin’s overarching point: We are moving from the age of mass to the age of connection. Quotes are more or less word-for-word.