Personalization Related Topics 
eTrigue
OCTOBER 2, 2021
Personalize Personalization starts with segmentation, but shouldn’t exclude the small details. In a study , personalized subject lines increased open rates as much as 41.8 Provide value Increasingly, email inboxes are becoming another to do list — pay this bill, RSVP to this event, answer this person, meet this deadline.
eTrigue
FEBRUARY 2, 2022
Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. So while email marketing is powerful, it could use a boost of automation.
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eTrigue
DECEMBER 2, 2021
A key vision for the demand center is to help transform the marketing function from a perceived cost center to a vital revenue-generating engine for the enterprise. To accomplish this critical objective, marketing needs to substantially raise its game.
eTrigue
NOVEMBER 2, 2021
Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. Keep it light. Second, it builds goodwill with your audience.
eTrigue
SEPTEMBER 2, 2021
Video testimonials are more captivating than written quotes in that you get to see the person giving the testimony. They add credibility to your brand and are used as a social proof of your product’s value. That’s more believable than written content.
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