Crimson Marketing

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#BADMarketing from Hitachi Personal Finance

Crimson Marketing

The post #BADMarketing from Hitachi Personal Finance appeared first on. Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? BADMarketing . BADMarketing'

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How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.

ROI 100
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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. Inbound marketing is the technique used to adapt to the modern buyer’s journey.

CMO 100
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How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

Nate Skinner, Chief Customer Officer for email marketing service provider Campaign Monitor, joins Moneyball for Marketing to talk about the trends and technologies that are impacting marketing organizations today, and how savvy marketers are cracking the code on personalization, without extensive IT skills.

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Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex.

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Why CEOs Should NOT be Involved in Social Media

Crimson Marketing

I recently read several articles about why CEOs should personally be involved in social media. But to make a case that a CEO needs to be personally involved in social media is no different than making a case that they need to be personally involved in every other function of the company. And I’m here to tell you, I disagree.

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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization.