BLOG MY CALLS | TUESDAY, JUNE 11, 2013
[Personalization] Why is Call Recording Less Expensive Than Mystery Shopping?
Well, because an actual person has to make mystery shopping calls. 'When we tell people that mystery shopping is less expensive than actuall call recording, they generally don''t believe it. They simply can''t accept that gathering data from actual call recordings is less expensive than gathering data from fake calls (i.e. mystery shopping).
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Personalization] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
There is no other conclusion a rational person can draw. 'Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone. And today we have a exclusive information about the Ironman franchise. We have reason to believe that it was actually invented by Tony Stark. Is this a coincidence?
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Personalization] Mother's Day: 6 Lessons Your Mom Taught About Marketing
I''ve not met your mother, but I''m sure she''s a wonderful person. 'Your mother taught you a great number of wonderful things. And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. Happy Mother''s Day everyone! 1) Tell the truth. was, and I did. They tell the truth.
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Personalization] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
My curiosity and need for inclusion overcame my personal aversion. won’t be the first person to adopt something, but when a product reaches a level of familiarity, and adopting will make me feel socially included, then you can bet I’ll join. 'Author: Phillip Chen I used to think I would never join Snapchat. Social Media
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 21, 2010
[Personalization] Can social media change your company’s culture? I doubt it.
Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures. Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people?
HUBSPOT | FRIDAY, JULY 23, 2010
[Personalization] Checklist: How to Start a Business Blog
You need to think about the type of person, on average, who you want to attract to your blog. Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. Can you really afford to miss this opportunity?
B2B MARKETING ONLINE | THURSDAY, OCTOBER 14, 2010
[Personalization] Twitter feeds - The benefits and pit falls
So in absence of a social media strategist/marketer/person whatever you want to call them (yes, there is much debate on this issue), this guide will hopefully help you consider all the key points before a web developer is ordered to go adding feeds willy-nilly. Guest blog by Andrew Pearce, CEO of Powwownow. Why didn’t I think of this?
MANHATTAN MARKETING MAVEN | FRIDAY, MAY 14, 2010
[Personalization] 4 Perspectives About Millenials
They expect a personalized, customized, user-driven experience. And they want to be able to adjust the level, the design, the content, the frequency or intensity according to personal preferences. Every younger generation knows better. Every younger generation brings its own POV to the party. Though, I doubt it.
BLOG MY CALLS | THURSDAY, APRIL 18, 2013
[Personalization] The 5 Biggest Questions We Get Asked About Call Recording
This means that the employee at your business is the only person that needs to know the call is being recorded. Only one person on the phone needs to know it is being recorded (a.k.a. 'We get a lot of questions about call recording. Here are the other 5 most common questions companies ask us about call recording. 1) Is it legal?
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, OCTOBER 2, 2013
[Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 22, 2012
[Personalization] Managing Inside Sales Rep Productivity
Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 21, 2011
[Personalization] Passing Sales Leads: Not As Easy As You Think.
While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 10, 2012
[Personalization] 5 Steps to Quality Business Blog Writing
call to action can be as subtle as “Think about this for your own situation,” or as direct as “Give me a call and let’s talk – or better yet, click here and I’ll answer your question personally.” ” It’s not as daunting as you might think, if you follow a few guidelines. Why do they care?
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Personalization] What Drives Us? 4 Keys to Creating Compelling Content
Once a tentative action is chosen, (for example, to postpone buying a sports car, or to click through on the ad just to look at prices), once the person chooses with free will, a signal feeds back through the emotional centers to pick up the emotional energy provided by the drives. Lawrence and Nitin Noria. Let me know what you think.
B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
[Personalization] Why B2B marketers should know when lead relationships start.
The response is probably a person seeking interesting, educational materials. Yet she references a 2010 MarketingProfs and Junta 42 B2B content Marketing Trends report that revealed businesses saw lead nurturing as the least important goal for the use of content in marketing. The definitive answer, of course, is that it depends.
B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
[Personalization] Two ways to use your B2B customer database as a valuable targeting tool.
There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Then there’s the opportunity to learn something new. Hale begins his targeting strategy addressing segmentation. Hale expands this definition of segmentation somewhat.
STORIES THAT SELL | TUESDAY, AUGUST 3, 2010
[Personalization] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
Personally, I love ending a case study with a quote that’s the equivalent of a big bow around the whole story – something that truly encapsulates the customer’s experience. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. The Body Copy. with metrics.
JUNTA 42 | FRIDAY, DECEMBER 23, 2011
[Personalization] A Content Marketing Christmas Story…Story
A Christmas Story now plays an important part of Cleveland’s history and personality solely because one person responded to a request. Joshua Pulizzi in front of "A Christmas Story" house in Cleveland, Ohio. This week the Pulizzi family had a chance to visit the A Christmas Story house for the first time. What if?
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Personalization] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Plus, building in some checks to the login process should further help keep personal information in sync. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Expect more now.
MARKETING ACTION | FRIDAY, DECEMBER 21, 2012
[Personalization] 2013’s Best Opportunities Will Come Through Digital Engagement
Relevant, timely, personalized engagement. Again – be relevant and personal. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Marketing automation sets you up for success.
THE ROI GUY | MONDAY, SEPTEMBER 19, 2011
[Personalization] B2B Buyers: It’s all about the Benjamins
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect.
WRITTENT | MONDAY, APRIL 1, 2013
[Personalization] A 15-Step Guide to Creating Viral-Ready Branded Content
The average person is more likely to survive a plane crash then click on paid banner advertising. Do you have any personal secrets of creating content that goes viral? Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. Step #2: Carefully Source Brand Voices.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 1, 2013
[Personalization] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
Customization or personalization. Yesterday, our CEO, Umberto Milletti, picked up our fresh and sparkling Codie award to honor InsideView as the Best Marketing and Sales Intelligence solution. It’s a bit of a mouthful. years ago, Umberto Milletti started InsideView to make an unruly and ineffective process efficient and accessible.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
[Personalization] Swyft Offers Low-Cost Interaction Management Software as a Service
The simple scripting and personalization engines built into call center and Web products don't provide all this. Summary: Swyft offers a Software-as-a-Service real-time interaction manager. It costs less than traditional versions of those products but has similar features. You’ll note that both of these are single-channel examples.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 7, 2010
[Personalization] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead generation. That's worth some excitement.
SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009
[Personalization] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them.
BIZNOLOGY | WEDNESDAY, JULY 7, 2010
[Personalization] Does honesty in business pay off?
That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
B2B IDEAS @ WORK | MONDAY, APRIL 23, 2012
[Personalization] How to Frame Your B2B Messaging
So if someone brings up an idea or concept to another person, that person may not only utilize the dominant frame but also the other peripheral frames that exist within that frame system. Frames are an integral part of your B2B messaging. Framing. Humans make sense of the world according to frames. Frames & Cognitive Processes.
BIZNOLOGY | TUESDAY, JULY 30, 2013
[Personalization] What we can learn from Anthony Weiner
No matter how good a person you may be, you’ll eventually do bad; and, no matter how bad a person you are, you are probably really good at emulating the best person in the world and have them fooled. '(Photo credit: Wikipedia). Anthony Weiner , you’re ahead of your time. Think really hard because it matters.
HUBSPOT | FRIDAY, OCTOBER 11, 2013
[Personalization] 9 Outstanding Nonprofit Websites According to Charity Navigator
Specifically, the group educates the public on the NSA’s illegal mass surveillance program through its blog, in-person events, and whitepapers. Your website is the destination for your current and potential supporters to find all the information they need to know about you. Charity Navigator rates nonprofits in the U.S. 1) Project C.U.R.E.
B2B MEMES | THURSDAY, JULY 5, 2012
[Personalization] A Look Inside a B2B Editor’s Head
Understanding the proper relationship between professional and personal use of social media. If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist.
SAZBEAN | THURSDAY, JANUARY 26, 2012
[Personalization] The Ultimate Checklist for Integrated Marketing
’) to every email you send so recipients are encouraged to share your email content with their personal networks. Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media.
SAZBEAN | THURSDAY, MAY 19, 2011
[Personalization] Building an Ecosystem, Not just a Network of Networks
Obviously this requires doing some work to connect with people both offline and online, as well as finding out all the different places where you’re connected to a specific person (good social CRM helps!). If you think about it, as business owners, we’re creating a network of networks. Why an Ecosystem? Ecosystem in Business.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Personalization] A Content Marketing Reality Check
Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content. There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. "It’s not glorious work.
SALES INTELLIGENCE VIEW | THURSDAY, NOVEMBER 29, 2012
[Personalization] 5 Questions You Need to Answer Before Getting a Prospect on the Phone
Find out anything you can about your prospect’s personal or professional life. Has your prospect ever been in your database before? Find out if your prospect has had any relationships with your business in the past. Have they ever been a prospect before? How far into the sales cycle did they get, and why didn’t the deal close? Sales 2.0
VOLACCI | TUESDAY, JULY 30, 2013
[Personalization] Newsletter Series: Subject Lines That Work
Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
ENGAGE | TUESDAY, JANUARY 24, 2012
[Personalization] How Writers Can Stop Being Scared of Their Own Voices
Your writing voice, just like anything else on your person, gets fatigued. T he biggest roadblock for writers trying to perfect their voice isn’t using the correct grammar , proper spelling, or consistent syntax. It’s fear. One of my college professors once called me out for being too tentative in a story. Writing requires a leap of faith.
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Personalization] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
It's simple, easy to remember, and evokes that feeling of "custom" and "personal" they want associated with their brand. Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain. Those that think branding is just a fluffy, marketing buzz word need this blog post. Awesome.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 27, 2013
[Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
LEADER NETWORKS | THURSDAY, JUNE 23, 2011
[Personalization] Social Business Readiness: 5 Questions for Human Resources
It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Human resources are the people finders and keepers. Even more important, did HR participate in creating the policies? Social Human Resources
WRITING ON THE WEB | TUESDAY, AUGUST 9, 2011
[Personalization] How to Avoid Problems with Hyphens and Dashes…
Personally, I prefer the em dash with spaces on both sides — but that’s not supposed to be correct. Have you ever encountered this problem when blogging or writing content marketing ? Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 3, 2011
[Personalization] Social Selling Gets a New Face
The biggest obstacles I encounter when talking to sales teams is that even though they are familiar with social media on a personal level, they don’t know where to start when it comes to applying these tools to their professional life. It was a busy month and I’m catching up on some announcements. Resources. Webinars. Forum.
BIZNOLOGY | THURSDAY, JANUARY 19, 2012
[Personalization] Digital Advertising that Fits Both Consumer and Marketer
Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
B2B MARKETING SAVVY | TUESDAY, AUGUST 4, 2009
[Personalization] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
When defining quotations PR people worry not about what will motivate the target audience to evaluate a product or service … another critical step in relationship building … but rather whether person quoted from “our” company is the same rank as they person quoted from “their” company. No one is blameless. Welcome!
THE CRAP REPORT | TUESDAY, DECEMBER 21, 2010
[Personalization] Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined
This type of person is the type who stays past 5:00pm, when everyone else is gone, and dials until there’s no one left to call, and then starts all over again the next day, before anyone else gets to work. That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies. No, absolutely not! Determined to find leads.
HUBSPOT | WEDNESDAY, DECEMBER 19, 2012
[Personalization] How to Use the New Twitter Archive to Analyze Your Marketing Tweets
Even as early as this morning, we’ve already seen some great step-by-step coverage from Todd Wasserman at Mashable and Danny Sullivan at Marketing Land , outlining just how to access your personal Twitter Archive. Well, from the beginning of whenever they started tweeting, that is. So let's put it all together in one place. But not to worry!
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 1, 2010
[Personalization] The Best Free iPad Apps for B2B Marketers
am basing this on my personal experience with the iPad, even though I have talked to others who do more with their iPad than I do with mine. Now that Apple has sold 3 million iPads, the platform is worth looking at for B2B marketers. As I have written before about the iPad , in my initial use of the device, it is not a laptop replacement.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, JUNE 20, 2012
[Personalization] Are You Making These Serious Sales Assumptions?
Another person who's only focus is on how much things cost. Five minutes. You wouldn't think it would be difficult to misconstrue those two simple words. However, after many years of marriage, I can assure you that it has two entirely different meanings. To me, it's about five minutes, give or take a few. On the dot. Not one second later.
MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 27, 2014
[Personalization] Leverage Loyalty Fundamentals
Personal customized service pays off whether it’s a free drink, a bonus dessert, an amuse bouche or just a bit of public schmoozing with the chef. The app creates a virtual private network (VPN) between a restaurant and its patrons enabling personal, targeted pushed messages. Unfortunately they’re not. Utility.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Personalization] What The Japanese Can Teach Us About First Impressions.
What if, instead of just faxing over proposals, we showed up in person to drop off the documents… printed on high quality paper… and packaged in a neat folder? You can read his personal blog at [link] , where he gives advice on marketing to geographically local customers. How can we help you Make Good Media? Or Does It?
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Personalization] Managing Marketing Content Across the Customer Life Cycle
For example, you may learn from the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs are. 'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. Contact .
SAVVY B2B MARKETING | MONDAY, MAY 16, 2011
[Personalization] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
Personally, I am more of a Turtle than anything else because I can only contribute occasionally to our company’s social media efforts. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul.
MARKETING ACTION | THURSDAY, JANUARY 3, 2013
[Personalization] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
SMBs believe in the personal touch. You have a marked preference for traditional face-to-face techniques: personal networking, tradeshows, seminars. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.
WORKFACE | FRIDAY, DECEMBER 9, 2011
[Personalization] A Philosophy of Humanlike Customer Communications on the Internet
It’s very binary, which is fine for describing a machine, but lacks the ability to capture the full essence of who the person is represented within the profile. The purpose of the person creating an online profile should be the part that stands out to a visitor (prospective customer). So what might something like this look like?
VIEWPOINT | TUESDAY, APRIL 3, 2012
[Personalization] “Enchantment” by Guy Kawasaki
liked the book because it is well written, enlightening, personal and has an intimacy I find missing in many business books. He states that “a magnificent cause can overcome a prickly personality, but why make things harder?” I am an avid reader, but I have to admit to reading more novels than non-fiction. recommend it
THE ROI GUY | FRIDAY, MAY 10, 2013
[Personalization] 3 Key Findings from SiriusDecisions Summit
Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
B2B MEMES | WEDNESDAY, NOVEMBER 23, 2011
[Personalization] Dialogue vs. Monologue: Six New-Media Principles, No. 1
We tend to forget that a conversation is not simply one person talking, then the other. As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. We ignore it at our peril. But that’s the challenge.
SAZBEAN | WEDNESDAY, FEBRUARY 16, 2011
[Personalization] Example of a Company Effectively Using Multiple Social Media Profiles
Personalization Some of Dell’s employees also have separate Twitter accounts where they interact with customers ( LionelatDell , RichardatDell and StefanieatDell — notice how each clearly has the Dell name in the profile). There are no conversations or retweets, but the profile is clearly popular with 1.5 News & Notes
SAZBEAN | FRIDAY, JANUARY 21, 2011
[Personalization] The “ME” in Social Media is not about You
The “ME in social media refers to individual consumers, not to you personally. While social media may give power into the hands of individuals so everyone is a publisher, businesses often forget that social media is not about them. Social media allows every consumer to have a voice, to tell their story, to be heard.
CONNECT THE DOCS | WEDNESDAY, JULY 14, 2010
[Personalization] Social Media - Invest in relationships for the long run
You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team. You measured the eyeballs and ears with social media. What about the hearts and minds? What actions should marketers take in 2010? David Alston. Radian6 Blog.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 30, 2009
[Personalization] The Power of Commenting: How a Skeptic Became a Believer
This post on DoshDosh, titled Rethinking Blog Comments: Much more than just a quick way to get web traffic , captures the idea that comments are an extension of your personal brand. When it comes to content marketing, the power of one simple habit is often forgotten. "For the record, I read a ton of blogs. The results?
SALES LEAD INSIGHTS | FRIDAY, JANUARY 7, 2011
[Personalization] Learn the secrets to generating more B2B leads and sales for less
All you have to do is get the right message to the right person at the right time. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing. And only do what works.
HUBSPOT | FRIDAY, JUNE 28, 2013
[Personalization] The Ultimate Editing Checklist
Yet, are we still allowing the writer''s individual writing personality to shine through? 'As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing. It happens.
WINDMILL NETWORKING | THURSDAY, MAY 31, 2012
[Personalization] Search or Social: Which Is Best For Your Startup?
Aside from the fact that you can actually bombard your articles with SEO-friendly keywords, blogging gives your business a personality and a voice, and presents the opportunity to have a conversation with your audience by allowing comments in your posts. With the rise of social media marketing , everybody is eager to jump on the bandwagon.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 11, 2012
[Personalization] Are You Using LinkedIn to Build Your Business?
Personally welcome those new connections - It only takes a minute and it’s the first step in starting a relationship. For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. All the tips are free to use.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 18, 2011
[Personalization] Is it really elementary, my dear Watson?
We often ask ourselves ‘how can we replicate that (expensive) in-person interaction online?’ What experiences have you had where you’ve wished you were dealing with a real person – or conversely, where you wish that person were a machine? by Amber Stevens | Tweet this. Not likely, and here’s why.
MARKETING EDGE | THURSDAY, JANUARY 3, 2008
[Personalization] Marketing Edge
Give us more: more personality, more views, more experience. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media.
CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
[Personalization] 15 things marketers should stop doing and thinking in 2011
Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Filtered conversation reduces risk.
KOMARKETING ASSOCIATES | THURSDAY, JULY 11, 2013
[Personalization] How B2B Organizations Can Create More Effective “About” Pages
personally like the idea of showcasing an organization’s timeline. And even though many social media applications and behaviors have a greater consumer-oriented appeal, they change how individuals want to consume and access information, and interact with the organizations they work with (personally and professionally).
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Personalization] LinkedIn Launches Dramatically Improved Version of LinkedIn Events
Personalized Event Recommendations. Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Let’s take a look at what’s new and improved with LinkedIn Events , and how it will make your life as an event marketer easier. More people will be aware of the events that you’re hosting.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Personalization] The Best Product Videos Ever (and Why They Make You Buy)
The success of this video comes down to two things: a clear, unwavering message and a company with a personality. Some product videos are great at encapsulating the entire personality and brand of the company, but that''s not always necessary. 'I could watch product videos all day long. Not to worry. splashy? The result? series.
INSIGHTIQ BLOG | THURSDAY, JANUARY 10, 2013
[Personalization] When to Use Hadoop Instead of a Relational Database Management System (RDBMS)
That’s roughly the same order of magnitude as having one disk drive for every person in the world. Personally I feel there is not such a thing as unstructured data; I consider unstructured data to be just noise. But in this blog, I am not going to be talking about vendors nor will I focus on their products. The Zetabytes. Cursors.
B2B MARKETING ONLINE | WEDNESDAY, JULY 7, 2010
[Personalization] Offline interactive: the strange rebirth of direct mail
And no direct mail pack I have ever encountered boasts a ‘click here’ button that allows you to interact with live data (though a personal URL can offer something close). Perhaps then we will begin to appreciate the true power of this expensive, old-fashioned but uniquely tangible and personal form of communication. Its name? Or both.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 5, 2013
[Personalization] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
You convene some hasty brainstorming sessions and your marketing or PR person (if you have one) knocks it out like a quick and painful homework assignment and, after a few revisions, it’s baked. Then nobody thinks about it ever again because you’ve all got more important things to do. Congratulations.
AD YOUR COMMENT HERE | THURSDAY, MAY 26, 2011
[Personalization] #BWENY Session: The Future of Content Curation
SR: I think Facebook can get personalized filtering right. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? There’s no overwhelming narrowness to curation. FH: Ed, Why Paper.li?
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Personalization] 12 (of the) Best Guides to Marketing on Pinterest of 2013
This is a website that they have chosen to link to and it is usually a personal blog or website.” 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Share.
HUBSPOT | FRIDAY, AUGUST 10, 2012
[Personalization] 13 Ways to Spice Up Your Marketing Content With Data
We use data about the effectiveness of email personalization to back up our point that successful lead nurturing campaigns deliver content specifically tailored to the needs of different personas. Being data-driven is a very valuable quality to have as an inbound marketer. In your content, to name one. Here are 13 ways to do it with data.
B2B MARKETING INSIDER | TUESDAY, MARCH 8, 2011
[Personalization] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
Since I knew Kristin was a skier, I figure she would have a personal interest in the news relating IT and the Winter Olympic Games. DO be personal and show your true self… but don’t overdo it. DO keep updated with personal interests of your target audience and their career objectives. It’s a fun story. link]. Social Medi
ENGAGE | SUNDAY, MAY 15, 2011
[Personalization] Gurus, Ninjas, Experts, and Labels
These labels attempt to define what a person contains, and they most often fail. L abels are a great way to identify things. They save us a lot of time when we’re trying to identify who made a shirt, what is contained in a bottle, or what street we should turn on next. But when it comes to people, it gets a lot more complicated.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Personalization] Countdown for a Successful Rolling Product Launch
This is another suggestion from the Forbes article – create something like an infographic, a stunt at an event, an interview with a key industry person that will really get everyone’s attention. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. Do email or direct mail?
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, DECEMBER 9, 2011
[Personalization] Finding the Information You Need Quickly, Reliably and Cost-Effectively
User behavior approach: personalization. Someone raised the question on Quora a month ago: Would most users rather have content delivered to them based on interests or by their social connections? ” Then Romain Goday of Darwin Ecosystem laid out five different approaches to content curation : Expert approach: curators.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
[Personalization] Improve Service with a Customer Touch Point Map
Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet. It happens all the time. Could that describe your level of service to your customers? “What’s that?”
HUBSPOT | FRIDAY, JUNE 15, 2012
[Personalization] Answers to Your Top 11 Questions About Email Marketing #EmailSci
1) Should an email come from a person or a business for a better open rate? So it seems that for us, emails sent from a real person's name are more likely to get clicked than emails sent by a company's name. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. We get that.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
[Personalization] 12+ Tips for Trade Show Success
Ideally at least one person from the marketing team should be at the show, even if for only one day. Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 14, 2009
[Personalization] LA Fire Department has lessons for B2B marketers
Similarly in B2B marketing, when the deal is finalized, it is usually with a direct sales person in the field, not over Twitter or any form of social media. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. think there are many. With over 80 Web 2.0
MARKETING ACTION | THURSDAY, JULY 11, 2013
[Personalization] Best Practices in Social Influencer Marketing
In the mid-1950s, sociologists Paul Lazarsfeld and Elihu Katz published the book Personal Influence, introducing a two-step communication model which shows that ideas flow from mass media to opinion leaders, and from them to a wider population. '“Try this,” said the first caveman to his friends. Today’s social media fits this model precisely.
BLUE FOCUS MARKETING | TUESDAY, JUNE 26, 2012
[Personalization] Power of the Journey for Social Businesses
As satellites connected to a larger system, their job is then to spread the brand’s message to their own networks, adding personality and character to a brand in ways wholly unique to social media. Another 37 percent become brand advocates to help friends and family, while only 1 percent do so for personal gain (i.e., You bet.
SALES CHALLENGER | TUESDAY, NOVEMBER 5, 2013
[Personalization] Incorporating Technology into End-User Training
This member was in the midst of a transition in their customer training approach, going from primarily in-person, to an increasingly technological method of delivering training to customers—and wanted to learn how other companies had incorporated technology into their end-user training models. This blend helps to satisfy all customer types.
WINDMILL NETWORKING | MONDAY, JANUARY 23, 2012
[Personalization] 10 Best Social Media Conferences to Attend in 2012
Beyond the usual conference and tradeshow set-up, through lab sessions with experts, thought-leadership presentations and peer-to-peer collaboration, OMS’s focus is providing direct, hands-on training workshops that are personalized and one-on-one. Make sure you check back here for updates. Thanks! Which ones are you the biggest fan of?
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Personalization] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
Marketing is about sending the right content to the right person at the right time. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. Thanks Ardath.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Personalization] Want to Improve Profits Quickly? Reduce Sales Discounts
You know the Personal Benefits of the Solution for each Decision Maker. Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. What do you think?
FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
[Personalization] The World’s Best Marketing Program?
Act-On is the first and only SaaS provider that we’ve implemented that actually does what the sales person told me it would do — and without adding additional charges every time we turn around. Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. see below).
FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
[Personalization] The 12 Beliefs of Good Bosses
We’ve personally worked for the very best – and the very worst. 12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki. He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad. Bob Sutton. Boss: How to Be the Best…and Learn from the Worst. Bad is stronger than good.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Personalization] Where Leads Come From – Current vs. Best Practices
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. What do you think?
FEARLESS COMPETITOR | TUESDAY, MAY 10, 2011
[Personalization] The Importance of Thinking Outside-In
As one top expert said on a recent webinar “Only an outside person is able to ask the tough questions needed.. Lead Generation Companies | Think Outside-In rather than Inside-Out. As I browse B2B websites, I’m struck by a very common mistake I see over and over. estimate. as many as 9 out of 10 companies think Inside Out today.
FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
[Personalization] “If we just do _, everything will be fine”
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. “We need someone who knows Eloqua and Salesforce and has recently implemented it.. “We need someone with industry knowledge so we can get fast results.. We need results now.. They are not. They are rare. Thank you.
HUBSPOT | WEDNESDAY, JANUARY 2, 2013
[Personalization] 5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy
Recurring Donors - Thank these donors often and in clever ways, such as a personalized video or directly on Twitter or Facebook. Large Gift Donors - Do something special for these individuals, such as featuring them on your homepage or, if they want to remain anonymous, have your founder make a personal phone call to thank them.
HUBSPOT | MONDAY, JULY 9, 2012
[Personalization] How to Create 200 Hours Worth of Marketing Content in One Night
Don’t forget -- your coworkers are dedicating their personal time to put in some extra work, so you’ll want to decide on a way to reward them for all that extra credit. Marketers don’t always have it so easy (wait. do we ever ?). Here at HubSpot, we’ve found that one of the best (and most fun!) Great question.
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Personalization] A Detailed Anatomy of the New LinkedIn Company Page Design
If so, you might notice you have the ability to customize its cover, background, or banner images to show off your company’s personality. Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. Overview Page. Cover Image. Is your company on Facebook?
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Personalization] Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]
smartphone) device users report using their device to find a business and then make a purchase at that business in person," according to the AdMob network holiday retail survey. Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. Marketing Takeaway. Image credit: teamaskins.