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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Personalization] 3 Tests Every Marketing Dashboard Must Pass
    Or was it to surpass your personal record? At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands.  A few more questions and nearly every one raised their hand again. Provide a direct link between your marketing programs and investments and business results?  
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Personalization] 5 Common Reasons Good Content Fails
    And the reason for that is because interactive content is simply more personal, with more opportunity for customization than a static sales pitch. Consumers crave personalization. Anna Talerico, ion interactive's EVP and cofounder. So, what gives? Here’s a list of common reasons even solid content fails.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] The Next Era of Marketing: Hear from Seth Godin
    It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships. 2. And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. He was hired by Yahoo!
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Personalization] 5 Questions Every Business Website Must Answer
    What do you want the person to do next? Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] [Video] The Power of a Pessimistic Sales Strategy
    Although I’m naturally an optimistic person, I truly believe in the power of pessimism. I don’t care what all those self-help gurus tell you. If you only see the world through your rosy glasses, you’re going to run smack dab into sales-derailing situations that could have been prevented. Where are our weakest spots? So go ahead – be negative!
  • PAUL GILLIN  |  THURSDAY, MARCH 1, 2012
    [Personalization] ComScore Data Illustrates But Also Obfuscates
    personally don’t spend much time on LinkedIn.com, but I get far more business value from it than I do any other social network. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. That about sums up my experience. Give credit to Facebook.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Are You Ready For The Next Level Of Digital Content?
    What personal message will you deliver? He notes that the consequences of bad digital experiences range from “comically misguided (such as bad personalization) to the genuinely life-threatening (such as providing incorrect location data at a critical point).”. My weekly question to chew on…. Then he asks, “Are you ready to begin?”
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Personalization] 15 best Big Data companies and why they stand out
    Now, the person who needs the data–the person who wants the business answers from the data–can have direct access to it. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Don’t be a “chair potato” (personally, this is my new favorite term). Know who the go-to person is in every area. Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Have you ever gotten so excited about something that you couldn’t sleep the night before? Her basic take?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    Lead Nurturing: Market to personality and behavior, not job title. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. You can’t simply add pressure and expect optimal results.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Personalization] 9 Proven Ways to Increase Webinar Response
    Try sending last-minute reminders in the form of “forwarded” emails from the assigned sales representative, including the contact’s first name and a personal note (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
  • MARKETRI  |  TUESDAY, APRIL 9, 2013
    [Personalization] 3 Tactics to Help Modernize Your Law Firm's Marketing
    Webinars are a low cost and easy way to share your expertise and provide value to clients without the inconvenience that is sometimes required for in person events. If you have a larger budget for video marketing, consider hiring a videographer to record an overall firm video that shares your firm’s culture, personality and strengths.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    In-person events, which 66% of marketers say is effective. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Personalization] A Content Marketing Roundtable on June 28th
    Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. It will feature three of the very best content marketers out there today. Learn more about Joe at JoePulizz.com.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Personalization] How Big is Social Media Today?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Let’s just say porn is now #2. What do you think?
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Personalization] Why You Need to Stop Publishing Your Newsletter
    How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.
  • HINGE MARKETING  |  TUESDAY, MARCH 15, 2016
    [Personalization] 7 Ways Business Developers Can Better Connect with Professional Services Buyers
    What better person to get new business than the person who is actually doing the work? Within the professional services marketplace, business development can be a challenge, if not downright intimidating. Below are seven ways to help make sure that your efforts yield fruitful results. 1. Do your research. Who are your best references?
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Personalization] What Kind of Print Collateral Does My Staffing Firm Need?
    In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales sheet, folder –anything that would help the person you were able to meet with (or not) know not only that you stopped by, but to remember what you do.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Personalization] SEO: A Google Authorship Conundrum
    believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. The idea behind Google Authorship is really quite simple: Google wants to establish Author Rank for every person producing content on the web. These guys are truly marketing experts. Does it matter?
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Personalization] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Start with these questions. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Overall Website.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. Step #2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? We only see a fraction of a person through our social media platforms and yet we call them our friends. They edit what you see in your news and claim ownership of all your content and personal information? Up for it?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Personalization] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Knowing someone in common is huge, especially if that person used to be his or her boss. Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. work directly with C-level executives.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Personalization] The Biggest Pet Peeves of CRO Experts
    personally hate "click here" prefixes, and so do search engines. (It hurts SEO.) It begs the question, does your CTA not already look like a clickable button For both headlines and CTAs, I use a variation of the fore mentioned formula: "I'd like to." personally loathe 'rockstar.' And trust me when I say they didn't hold back. clicks.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • ION INTERACTIVE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Examples of the Interactive Journey in Sales
    Each buyer’s timeline is automagically generated for him or her and is a personal and specific reflection of their interactions. Everything you see in gold type below is personalized, answer-specific sales coaching. Sell-Side focuses on surfacing data from the buyer’s interactive journey to the sales team.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [Personalization] My Birthday Brings all the Marketers to the Yard
    Talk about a nice piece of personalization and birthday marketing from this huge search giant. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. Here are some examples. Customized Online Messaging. Kudos to Google for thinking about this birthday message!
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Personalization] Dell Launches Social Media Training for B2B Channel Partners
    Will there be live or in-person training sessions? And, we are also planning a special in-person training session at Dell’s upcoming Storage Forum 2012 in Boston, as part of a full channel program track. How Dell is using social media and lessons we’ve learned. How did Dell decide to provide social media training for its partners?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Find New Customers Fan of the Month – Kenny Madden
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? Why don’t you follow him?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Personalization] Why you should attend Content Marketing World
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Content Marketing World. But the biggest challenge faced by marketers today is their inability to create “relevant content.&#.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [Personalization] We bought a Mac!
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book. Yes, kids. The Ogden household, after years of Microsoft (DOS, Windows 3.1, Windows 95, Windows Vista (oh the agony!), Think !
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Personalization] Rules of the Hunt: Book Review
    It is jammed full of tips, reminders and real world stories on the topics that every entrepreneur and small business person either has faced or will face, I would label this a handbook and must read for every manager in every small business. Rules of the Hunt: by Michael Johnson. It was a great weekend read.  Acumen Management Group Ltd.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Personalization] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    “How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. Or so I thought. FacePalm. and boy am I glad I did.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Personalization] Unconventional ways to find link building opportunities
    This is something that you should do regardless of if you are looking for link building prospects or not, as it promotes engagement on your guest post which increases the value of that post and gives you a chance to connect with your audience on a personal level. (Photo credit: Wikipedia). Respond to Comments. Social Media Interaction.
  • SALES ENGINE  |  MONDAY, NOVEMBER 9, 2015
    [Personalization] Want more qualified sales conversations? Give marketing a quota…and some writers
    The first key to making this work is hiring a marketing leader that has his/her effectiveness ratings tied to lead generation and revenue growth— similar to a commissioned sales person. We were able to achieve over 15,000 hits to our website, and we were being featured in some big national publications. What happens when you make this shift?
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 17, 2011
    [Personalization] The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
    Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. Your email signatures, business cards, company website personal bio page, and other marketing collateral.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Personalization] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. mean, where do I start? Not bad.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Email Marketing for different buyer personas
    Email Marketing for personality types - what''s the strategy? These guys (or girls) would be red on a personality colour wheel and like you to give it to them direct. They want to connect with your brand at a human level so keep it personal too! Navigation dominant. Tool dominant. Successful. Search dominant. Prove it to me.
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Common Sense Guidelines for the Legal Use of Social Media
    Once one person finds out, everyone will know which can have serious repercussions for your brand. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Personalization] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Where immersive marketing focuses on plopping consumers into the middle of a real-life story, experiential marketing hones in on providing an in-person, specific, targeted, and lasting interaction with customers. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    This results in higher conversions and adds personal touch to your communication. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups. Social Media B2B ).
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Confronting the Trust Barrier
    Why should that meeting be in person? Why in the world – if the odds suggest the sales meeting will be a drag – would a prospective customer actually want to invite an unproven sales person into his or her office and risk getting tied up for an hour? But here’s the problem. Why is that? Well, look around.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 17, 2014
    [Personalization] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Knowing this allowed them to find the communities and groups across the web where this segment is most likely to hang out, thereby Pandora is now able to accurately target and personalize their ads and other interactions. We marketers know that Big Data is a big deal. But what’s the use case? Captivating stuff. Marketing Efficiency
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Personalization] Stivers Staffing Services – The Mark Of Excellence Since 1945!
    Their mission is to conduct business with a dedication to excellence, integrity, and ethics, and to have a positive impact on each person with whom they come in contact. With more than 70 years’ experience in the staffing business, they have become a trusted resource for employers and job seekers throughout the country.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Personalization] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    Others use it for personal and/or networking reasons. Still others find a balance between our personal interests (social) and business objectives (media). Author: DJ Waldow I love social media. love Twitter. love Facebook. love Instagram. I (sort of) love Vine. Google+ is fun. Heck, I even have a Pinterest account. I 90 Days To Ellen.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Personalization] Why Partners Don’t Develop New Business and What to Do About It
    This can be a big undertaking, but it may be necessary for getting your firm on solid footing. 3) Business development isn ’ t consistent with an individual ’ s personality. Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Personalization] Facebook Tests Friend Filters to Challenge Google+ Circles
    Facebook's changes also emphasize the shift toward a more personalized web. Personalization in marketing means more targeted and personalized messaging, which can lead to the ability to better convert prospects into customers. Well, now it seems like Facebook is taking it up a notch. How Friend Filters & Smart Lists Work.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Personalization] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    After all our preparation, the most senior person in the room declared: ”Blue! Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. What is your quest?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Personalization] Sales Mgmt: Achieving Balance: Fear vs Respect
    Finding the balance can for some personalities be difficult, but with practice, you can get there. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Personalization] How Will the Social Web Monetize the Uptick in Visual Content?
    The shift to a personal newspaper-style format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Will consumers welcome their personal photos being leveraged as advertising? Remember the kindergarten exercise, show and tell? Words drive SEO.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] 17 Compelling Stats That Make the Case for Smarter Site Design
    12) 69% of North American marketers say dynamic, personalized content is important for their website. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? seconds.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Personalization] Summer Is Here—Bring on the Interns!
    Create a 1:1 personalized relationship to build trust and respect that will hopefully last through the years, even after your intern flies the coop. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome!
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Personalization] How to Monitor and Improve Your Site's Load Time
    For example, a person in London visiting a website that’s hosted in the states will see content at a slightly slower rate than a visitor in New York. So if a person in London now views the website hosted in New York, a copy of the website will be requested from the servers in the UK, making it much faster. Sound familiar?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    Not only do B2B salespeople struggle to tailor the customer journey to prospect needs they also can spend up to ‘30% of their time looking for the right content to serve their customers’ Marketing spends time creating awesome and effective content only to have the sales person unable to locate it and often times just recreating it.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Personalization] 10 Reasons why you should have an active business blog
    Your blog can help bolster the online reputation of your business by establishing you as an authority and showing that your company is real, and even has a personality through your writing style and content choices. Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Personalization] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    There needs to be a position open, or the need for a position to be opened, that you would be the best person to fill. Exposure to the right people helps you set yourself up to show you''re the best person for the promotion when it opens up. why weren''t they? And if they weren''t promoted, then is there any hope in the world for you?
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Differentiate or die! It’s the digital marketing curse…
    They think this one could be a bit easier to do online because it isn’t as personalized. 0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. With digital marketing, you must differentiate or die.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    This lends itself to the emotional aspect as well as the authentic side, killing any confusion as to where the unsubscribe link just sent them. 4) Personalize Your Unsubscribe Page Using Smart Fields. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Personalization] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Craig Kallin: Making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. This post marks the 200 th article to run on CMO Essentials since our official launch in July of 2014. Read her full post on CMO Essentials here. Brian P.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] Social Business and diversity
    You should make sure your platform goes beyond early adopters and conquers the average person who does not necessarily eat and breathe social media 24 hours a day. Diversity of thought and diversity of looks do not necessarily go hand-in-hand here. As the Borg Queen would proudly say , “Assimilation is now complete.”
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] Using LinkedIn as a Social Recruiting Tool
    Key things to focus on would include: Having a profile that is infused with personality. Your response will be exposed to the person who initially contributed the update – and also to everyone in their network. Be yourself, infuse personality and questions into your messages – and always be looking for ways to help. Be Yourself!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Professors Share Observations on the State of B2B Marketing
    Traditionally, it has been social media savvy folks on the team who really understand how to build a personal presence and follow all the right sources in a manageable way, but these skills are important as a solid foundation for all marketers. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Jeffrey L.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Personalization] Want to Fail at Telesales?
    The sales person doesn't know who they are calling. First off, try and at least know the name of the person you are calling. When you are doing B2B cold calling, make sure you take a look at the company's website and confirm the name of the person you are calling into. 2. I can't stand most telesales reps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Personalization] 7 Reasons to Start Your Own Twitter Chat TODAY!
    Imagine being the go-to person for Twitter Chats for your industry. By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. People meet at a certain time and discuss topics and questions set for the day.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Personalization] Notes from the Marketing Operations Executive Summit 2014
    RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    particularly love the Girl Scouts of Northeastern New York blog, which takes design elements from a three-column layout and sprinkles it with a personal touch that's still on-brand for the larger organization. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. 81% of U.S. 10) Salvation Army.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Personalization] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. Learn more about it here. About Vidyard. About Marketo Revvie Awards. Media Contact. Brad Hem. 281) 543-0669.
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Personalization] Social Pro Case Study: Creating a Presence on Facebook
    Because it generates engagement and shows the personal side of 365 Healthcare Staffing. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Where’s It Go From Here?
  • HALEY MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Personalization] What’s Next in Staffing Customer Experience?
    Just a few decades ago, businesses had three ways of communicating with customers: in person, in writing, and over the phone. Every year, we have to incorporate new terminology into our customer service lexicon. Strange terms. Like "mobile first." Omni-channel." And "authentic response.". Why the switch? The result?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] 5 easy copywriting rules for your content strategy
    You don’t need to be an expert, but you should understand it and have a well-articulated point of view, whether it’s based on your reading or personal involvement. Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Your tone.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Personalization] 10 Award-Winning Websites With Kick-Ass Designs
    Who says marketers can''t take design cues from personal websites? Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. It''s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Personalization] The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines
    But the title didn’t stick because people were trying to use “Web 3.0” as the ability to personalize their web experience (iGoogle and such), or people were using Web 3.0 to refer to the fact that the internet was moving beyond a typical desktop computer and becoming readily available on mobile and other devices. Web 2.0 So Web 2.0 bring?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Personalization] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. Most Influential Social Media Personalities Of 2012 (forbes.com). This is great news for all of my Social Media grad students!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Personalization] 8 Rules When Using Social Media as a Support Channel
    In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. So, keep social interactions personable as well. by Zainab Ali | Tweet this. This week offer 8 rules for organizations looking to use social media as a support channel. And Focus. And Quora. Exactly.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Not a person -- unless you’re willing to burn bridges -- but take on an accepted way of doing things and turn it on its head. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. She attracts them by giving “away as much info as I can.”
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] Measuring mobile
    ” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. Where. What and 5.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Personalization] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer. Your audience is in control.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    This is a great tool for marketers, because you can now create segments for your fans and then target them with relevant and personalized content, which research shows performs significantly better than content that isn't personalized. This is a powerful statistic to consider when you're creating your social media marketing strategy.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Personalization] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Further, all of my level one students (those taking class one of three) have personal blogs as a requirement of the course. believe there is less emphasis on social for employment searches, career advancement, and personal branding than I would like to see in undergraduate courses. Social offers various ways to present material.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] How Will YOUR Website Be Impacted By Google's #Hummingbird Update?
    An article in Search Engine Journal puts it best: "Context has entered the search strategy lexicon, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors. The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Personalization] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    My own personal experience of Reunion Island could have been much the same as any other visitor’s, but I wanted more. PERSONALIZE, BUT ONLY AFTER YOU BUILD THE RELATIONSHIP. The idea of personalization is so drilled into our minds as marketers that we may sometimes take it too far at the risk of putting off potential buyers.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Personalization] Increasing engagement in content marketing
    Personalize. On this front, nothing beats compelling content for creating opportunities for engagement, but you can increase your odds even more by personalizing that content. Dear Andrew” rather than “Dear friend” as a salutation certainly helps, but you should also strive to personalize by interests and behavior. Test ‘Em.
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