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  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Joe Payne, Eloqua Chairman and CEO Introduces Alinean Interactive Content Connectors at Eloqua Experience 2011 “Incented with personalized white papers, diagnostic assessments and business case reports, customers are willing to share important information about their opportunities and requirements that they wouldn’t otherwise.”
  • E-QUIP  |  SATURDAY, MARCH 2, 2013
    [Personalization] Do You Really Need an Elevator Speech?
    For many, the ideal elevator speech has the other person asking further questions, giving you more time to toot your own horn. One thing you can be certain that the other person is interested in is himself or herself. would make note of their exhibits and collect their handouts for analysis. More often, I learned what not to do.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Personalization] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Though Draper’s character complexity leaves him a tough nut to crack, his moments of genius are usually rooted and explained in personal flashbacks. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Personalization] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Further, all of my level one students (those taking class one of three) have personal blogs as a requirement of the course. believe there is less emphasis on social for employment searches, career advancement, and personal branding than I would like to see in undergraduate courses. Social offers various ways to present material.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] How to Convert New Customers – i?marketing (Part 5)
    Along with high-scoring leads getting passed to you as they become sales-qualified, a marketing automation system’s website visitor tracking feature can alert you whenever a particular person or company visits your website. 'Editor’s Note: Our recent regional i ? Sales enablement. Sales and marketing alignment. Let’s look at each in turn.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Core Competencies Driving a Modern Marketing Strategy
    Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ’ Tomorrow’s modern marketers will have to use the same concept of personalized content, across all of the buyer’s preferred channels. 'By Amanda F.
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Personalization] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    All they have to do is go to their customers and do a short video or tell a story in words or pictures about how that person’s life was affected, as well as a short bit about how the not-for-profit played a role. Joshua with his LEGO bricks at age Six. At the age of three, he could barely speak. Non-Profit Content Marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Personalization] Savvy Week in Review - October 29
    by @jontusmedia @jonbuscall makes a case for more personality in B2B communications. All Hallow's Eve is nearly here. Are you ready to get scary and spooked? Time to set aside all our worldly pursuits and slide on over into the realm of the unreal and fantastic. Go out, get ghoulish, and have a fabulous Halloween. Have you got the answers?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Personalization] Savvy Week in Review: February 19
    We've got some great content marketing tips and tools, a post that will rid you of your personal social media guilt, an 8-part series on SEO, and more. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Twitter, Facebook, etc). Tasty
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Personalization] Savvy B2B Marketing - Untitled Article
    We've got some great content marketing tips and tools, a post that will rid you of your personal social media guilt, an 8-part series on SEO, and more. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Twitter, Facebook, etc). Tasty
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Personalization] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    The brand targets IT professionals and in this particular series they depict “surviving the holidays” when you’re the IT person in your family (i.e. 'Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. Bravo SunGard!
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    doubt I would have been so lucky if I had looked upon the nuns with the expected, normal ‘reverence’ of a lay person. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Have you made the personal connection with your customers? As I passed St. We became friends.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Secrets of Hiring Top Performing Salespeople
    It’s a fact that when you miss hire a salesperson it may cost you FOUR times what you ended up paying that person while they were on your team. How to Take Emotion Out of the Sales Hiring Process and Hire the Best Salespeople. What could be the results of attending this web cast? Growth rates 60% to 300% greater than their competition.
  • THE POINT  |  MONDAY, NOVEMBER 8, 2010
    [Personalization] Does Marketing Automation Work With a Cold List?
    once cookied in the manner described above, we can track that same contact’s Web activity – i.e. visits to the client’s Website or the campaign microsite – and automatically trigger sales alerts based on that activity, regardless of whether the person ever fills out a form. How effective would using this cold list be?&#. and so on.
  • BIZNOLOGY  |  TUESDAY, MAY 31, 2011
    [Personalization] Which search metrics do you show your boss?
    We search marketers know so much about the subject that we sometime shave trouble breaking it down into the basics for the people above us—who don't share our fascination with personalized search or latent semantic indexing. Image by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 9, 2013
    [Personalization] How Your Inside Sales Team Can Make the Most of Lists
    You don''t want to be prospecting someone if they''re not even the correct person you need to speaking with in the first place. 'One of the first things we train new hires on is how to navigate a list in Salesforce. The reasoning behind doing this in the beginning of training is because Salesforce is something inside sales reps use every day.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 24, 2012
    [Personalization] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
    Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 31, 2012
    [Personalization] How Do You Ask The Tough Sales Questions?
    When it comes to making a decision on a project, it rarely seems that there is one person solely responsible for the evaluation and approval on the budget. There always seems to be that moment in any sales process where you have to ask that one tough question. How much?". It’s rarely a question we'll get a straight answer on.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] Focus. It's Power Is Unlimited
    We’ve created a happy, fun, driven team, who has more opportunity to focus on driving an alignment of customer, company and personal goal As I sit here with two days left in the quarter I realize what a bump in productivity we get when the pressure is on. Love it! have seen it for years. But it ultimately comes down to the individual.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 1, 2012
    [Personalization] Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip
    It may be cliché, but there is no better example of a person that exemplifies it so well in my life. Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Personalization] The Death of Creativity in Writing
    ” “What about personal opinion?” This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. It wants to see if you can follow rules.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 8, 2011
    [Personalization] How Effective Are Your Email Templates When Prospecting?
    “Man that stinks, after all of those emails yesterday not one person felt like answering me. “Wow… Did I really write that?” ” -A Common question we ask ourselves in editing email templates. More often then not, I was left with bounce backs and spam. So there I was left thinking.“Man Follow a plan.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Personalization] Savvy Speaks: Savvy "Dont's"
    Thinking you are talking to a business instead of a person. Every once in awhile one of the Savvy Sisters runs accross something that makes her say "huh?" " Whether it's blatant self-aggrandizing, pure puffery or just plain bad writing, it really makes our eyes water. Mixing up the message -. What is it you do again? Jamie.
  • SALES CHALLENGER  |  WEDNESDAY, JULY 31, 2013
    [Personalization] Strategic Planning: It’s Never Too Late (Or Too Early) to Start
    She answered candidly, “I create the strategic plans for my team and there is only one other person who I trust to develop them besides me.” '(This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. Close your eyes for a minute and picture a strategic plan.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 24, 2012
    [Personalization] Does Challenger Confuse Marketing with Sales?
    Rep personally owns lead generation. By Matt Dixon and Nick Toman. Some of the sharper criticism we’ve seen of the Challenger approach stems from observations that the guidance we offer confuses marketing with sales. The job of marketing, the logic goes, is to focus on upstream demand generation and nurturing of leads. spams” their network).
  • PAUL GILLIN  |  SUNDAY, APRIL 28, 2013
    [Personalization] Surprising Security Gaps at Star-Studded D.C. Gala
    was within five feet of Thomson Reuters CEO James Smith and Washington Post CEO Katharine Weymouth, as well as numerous show business celebrities, television personalities and business executives. 'Time Inc.’s ’s party at the White House Correspondents Dinner. mean an invitation printed from my office computer.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] SEO goes mobile and you should embrace this trend of location based marketing
    Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. Infographic: Mobile Marketing.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Personalization] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    They want to talk to a person before they seal the seal. You can even use a call routing tool to ensure that the call goes straight to the correct agent or department – even if that person is working from home or travelling – and no one’s time is wasted. We have a contact us box!” some will squawk. others will brag. Want to learn more?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Personalization] Facebook’s Changing Algorithm: How to Make it Work for You
    “Target the right person you want to reach, not just the [entire] U.S.” Targeting the right person increases clicks and shares. 'Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. To ask for the Like or not. User experience is key.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Personalization] Why hiring a search marketing firm is a waste of money
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. It’s a powerful statement. have bad news for all of them.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Personalization] 7 Steps to a Successful B2B Blog
    They do a particularly good job at maintaining this focus in spite of managing all of this virtually—I met two of them at a conference where they were meeting each other for the first time in person. We’re honored to present this flattering guest post by Chris Koch of ITSMA. Here’s to a lifetime of learning! Be smart. Right.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Personalization] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    By personalizing your lead nurturing, you can build trust by sending the right information at the right time. 'Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. Goal Setting. easurable. elevant.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Personalization] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    It has no effect on the search engine algorithims but the person searching often reads it before deciding to click on the link. Website optimization (as opposed to search engine optimization) has to do with getting the right people to your site , as well as what to do with them once they get there. More on the search engine part later.).
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Personalization] 10 Cheesy Marketing Jokes to Tickle Your Funny Bone
    4) What's a personality trait of a bad marketer? Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Personalization] The Ultimate Editing Checklist
    Yet, are we still allowing the writer''s individual writing personality to shine through? 'As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. Topic Selection. Does this topic align with our content strategy? Writing. It happens.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 24, 2012
    [Personalization] 5 Tips to Get Your Emails Read
    Getting a response from that person may be crucial, whether you’re applying for a job, trying to schedule a meeting or interview, or getting advice on an upcoming assignment. Getting your emails read can be a science. For you business people and students, it is often necessary to “cold email” someone you have never met. News & Notes
  • CONNECT THE DOCS  |  FRIDAY, APRIL 20, 2012
    [Personalization] Content Marketing Showcase Series # 4 Red Bulletin
    personal. Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description. Type of Content : App for iPad.
  • SAZBEAN  |  MONDAY, OCTOBER 3, 2011
    [Personalization] Social Media or/and Website for Lead Generation: What’s the key to success?
    However, it is only second to personal connections and referrals. How often did we hear this question in the last three years? Marketers, sales(wo)men and many C-Level’s in the B2B space have asked the question many times in seminars. am quite happy to have found a study that actually gives some insight in a quite complex business topic.
  • SAZBEAN  |  MONDAY, JULY 18, 2011
    [Personalization] Why Social Media Will Evolve into Social Business
    We are entering an age of social business: a purposeful, planned, orchestrated, and integrated way of doing business in a social context which may feel personal to the outside world but combine complexities internally within organizations that will need navigating. He’s no Anthony Weiner. News & Notes
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Personalization] Who are the Top 15 Thought Leaders in Social Media Today?
    Author of the classic Launch , Michael is also a genuinely nice and giving person who reveals all that he knows in a truly selfless way. Gary Vaynerchuk – Gary Vaynerchuk is probably the one person on this list that has more chutzpah than Mark Zuckerberg. Aside from you of course Neal! Seth leads while everyone else follows.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Personalization] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook. Facebook Marketing Tips and Guides. People are busy.
  • CHRIS KOCH  |  THURSDAY, APRIL 24, 2014
    [Personalization] How Technology Keeps Us from Being Citizens
    For every person who tweeted during the Arab Spring, there were many others who could not. That’s particularly true when it comes to being a citizen. In fact, every nation, regardless of its wealth and level of political control, has its share of people who cannot participate as citizens because they lack access to technology.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Personalization] Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind
    Both demand generation marketers and marketing automation vendors are grappling with the question, “How do we turn generic broadcast emails into personal interactions?” ” Personalize the early experiences of new email subscribers. We found it easy to visualize the emails themselves. Many of you are having the same discussion.
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Personalization] The Power of Story for B2B Marketing
    In the movies, it’s usually a person or a disaster of some kind (a fire, a flood, a comet hurtling toward earth). 'Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. Stories were told by our earliest ancestors around the campfire. The Obstacle.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 16, 2012
    [Personalization] 14 Do’s and Don’ts of Marketing One Sheets
    Do have some personality. Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Do be strategic. What are you selling? SNORE!
  • THE ROI GUY  |  THURSDAY, MAY 17, 2012
    [Personalization] Are you Targeting the Right IT Decision Makers?
    Finance Large and in Charge On the question of funding for technology investments, the survey results “left little doubt that the CFO is decider-in-chief”, with 65% identifying the CFO as the person in charge of approving technology expenditures. ROI IT ROI ROI tools IT business case Pisello CIO Alinean SearchCIO CFO
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Personalization] With 90 Million Google+ Users, Google Tries to Force Social Adoption
    The updated registration form even includes an opted-in checkbox that allows Google to use users' account information for personalization purposes. Early January 2012: Google launches 'Search plus Your World,' the controversial algorithm update that features content from Google+ and shows more personalized results for organic searches.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Personalization] 6 Data-Backed Tips for Getting More Retweets [Research]
    Have you ever been to a noisy party, and you can barely hear the person two feet in front of you talking? As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. 1) Share Lots of Content. 2) Tweet About Twitter.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] Google Launches A More Social Search
    It now doesn't matter if you rank in the top slot for a certain keyword, because Google is quickly scaling personalized and social search. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Rank Doesn't Matter; Reach Matters. Marketing Takeaway.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] Is it really elementary, my dear Watson?
    We often ask ourselves ‘how can we replicate that (expensive) in-person interaction online?’ What experiences have you had where you’ve wished you were dealing with a real person – or conversely, where you wish that person were a machine? by Amber Stevens | Tweet this. Not likely, and here’s why.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Personalization] In Technology We Trust
    thought about this on my trip to Europe when I saw a design for flushing a toilet that allows the person to decide whether they need a big flush or a small one. Image by exfordy via Flickr. don't know if this is an American thing, but we seem to have a trust in technology so deep that it can never really fulfill our fantasies.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Personalization] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    The more active a person is in social media, the more time it naturally takes up (e.g. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. No question.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Personalization] Which Company Should You Actually Work For? [Quiz]
    Whether you need ideas on where to land your next gig, you''re curious to see if you''re at your dream company, or you just can''t resist taking any personality quiz you come across, give this a spin. 'Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Which company did you get?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    Now you can just ping that person or group and share your screen with them inside a Hangout. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. For businesses this is great for quick feedback and it’s easy to put together small focus groups.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Personalization] 10 Top Insights On B2B Marketing From 2013
    Bonus: A Day In The Life Of A Social Sales Person. 'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. How Do You Find The Time For Social Media.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Personalization] 10 New Websites to Add to Your Social Media Blog List in 2013
    big thumbs up and reco for those whose bailiwick is public relations to add this beautifully written, personal blog of Prudential Financial’s director of social media into your RSS feed for 2013. and my personal favorite  Mythbusting in the Social Media Echochamber. Enjoy! Augie Ray: Experience: The Blog. Augie Ray tells it like it is.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Personalization] 15 qualities of a good social media voice
    Indeed, the more personal nature of the communications makes good skills even more important because all the misdeeds can be easily tracked back to their source. When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Relevant.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] 3 Questions to Ask When Creating College Degree Pages
    No other university can offer your school’s personality ; that’s your program-level differentiator. 'Your degree page content is critical for student recruitment and college retention rates. And if a school doesn’t match a new student’s expectations, often set by the website, the student is more likely to transfer. Annual events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Personalization] Three pros and cons of using Bitcoin for your business
    Imagine if you could have 100% control over your money, pay every person on the planet in seconds, even if they don’t own a bank account, with almost zero fees and absolute freedom? 'By Mars Dorian, {grow} Contributing Columnist. Sounds like a cheesy ad for a sleazy bank, but the vision is more real than you think. I’m
  • HUBSPOT  |  SUNDAY, OCTOBER 7, 2012
    [Personalization] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
    First Company Pages get a face lift, and now users have the ability to follow top industry leaders and influencers through their personal profiles. You can see that a person is an influencer when you see a ‘Follow’ button instead of ‘Connect.’ Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day? Uh oh.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] Best Practices for Marketing Automation from 11 Experts
    If you were visiting a customer in person, you wouldn’t make a sale by shoving data sheets in his or her face the minute you walked through the door. A real-time, relevant conversation between an actual person and a buyer helps to validate that a prospect’s digital behaviors are actually what they appear to be. What’s the alternative?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Personalization] Landing Page Techniques that Drive Higher Conversion
    If we think of personal information as a form of currency, what is a visitor willing to “pay” to receive the content asset? Finally, social networks often provide greater depth of knowledge about a prospect’s demographic information (professional or personal). Conversion is often driven by the effectiveness of the landing page itself.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Personalization] 5 Ways to Systematize your eNewsletter Production Process
    Engage an editor or newsletter support person. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. know Terry from my work on the board of the Association for Strategic Planning.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Personalization] 3 Tips to Get The Best Response From LinkedIn Inmail
    You can''t expect to get magical results just because it''s not competing with the 100s of other messages the person is getting each day. 'Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Message quality is crucial. Period.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Personalization] How to Modernize an Old-School Event Marketing Strategy
    It does mean you check out what segments naturally exist in your database, figure out the right lists to target, and create personalized messages to send each of them. You might want to have, say, account managers reach out personally to their customer base. 'Trades shows and events. marketer''s best friend? Or too old-school? Right?
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Content Marketing Gives Customers a Reason to Believe
    The marketer’s strategy is to deliver the right message, to the right person, at the right time and in the right place. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. High quality?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] 6 New Year Resolutions for Employees and Employers Regarding Social Media
    Understand who owes social media accounts and keep your personal accounts and activities completely disconnected with any employer-provided accounts and electronic devices. New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees (onesocialmedia.com). Here’s some quick tips. Eat healthier. 
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • LEAD VIEWS  |  SATURDAY, AUGUST 7, 2010
    [Personalization] Decode Your Online Leads
    For eg: In the research stage - the person would spend time getting an overview of what the company is into, what are the solutions they offer, people behind the company, news coverages, customer testimonials etc., This post tries to decode some of these clues, which provide greater insight on a visiting Lead. Finding Visitor Type.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] How to Achieve the Right Blend of Art and Science for Marketing
    Motivate each person on the team to exemplify both capabilities and promote the individuals that do this well. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? And if so, how do we “right the boat?”.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] B2B Marketing Awards 2010 – the biggest and best yet!
    Personally I thought Tim Minchin was the best host we’ve ever had – very funny, very genial. Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. world away from Frankie Boyle!
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Personalization] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Let''s see what happens when I click Timeline activity for my personal Twitter account. So why does the HubSpot account have access to this part of Analytics when personal accounts (we checked a few) do not? Stay tuned for more updates about this once Twitter makes an official announcement. Ready for it? Get excited. Who Has Access?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 10, 2014
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014
    Sam gives advice for optimizing emails for mobile, creating strong subject lines, and keeping emails short and to the point while still including an element of personalization. 'Happy Friday, Sales Prospecting Perspectives readers! We''ve had a busy week, with clients arriving and inside sales reps ramping up for a successful Q1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 1, 2013
    [Personalization] How to Create the Right Call Structure for Your Inside Sales Team
    If they are warm, they most likely have a direct line associated with their lead in your CRM, so it is much easier to call directly into that person without having to go through an operator. Interestingly, some of the reps on his team did not have any rhyme or reason to the way they were calling into prospects. Be consistent.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    You convene some hasty brainstorming sessions and your marketing or PR person (if you have one) knocks it out like a quick and painful homework assignment and, after a few revisions, it’s baked. Then nobody thinks about it ever again because you’ve all got more important things to do. Congratulations.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Personalization] Top 8 Tips for Launching a Collaborative Blog Without Bloodshed or Group Therapy
    It's important to also consider things like sense of humor, personal style, and team philosophy. Last week, Savvy B2B celebrated our one-year anniversary. As we mentioned in that post, we have learned a LOT over the last year about managing a team blog. Over the next few weeks, we'll share our favorite tips. Save yourself time and stress.
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 26, 2009
    [Personalization] Use social media to improve your brand perception and save yourself $1m a year
    It is about building personal relationships, it is about creating value by embracing the information-sharing principle of the open web. This post is courtesy of our clever and witty friend, John Bottom of Base One , a London-based B2B branding and marketing agency. But, it has to be said. By now, everyone in B2B marketing 'gets' social media.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Personalization] The ABC’s of Email Marketing
    The most important part of any email campaign is the person that campaign is being sent to. The truth is that a lot of the emails that end up in any person’s inbox are boring. You have to keep in mind that the person you’re speaking to doesn’t know your product as well as you. Know it? Adapt. Business. Who are you? Customer.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Personalization] Making Sure Your Email Gets There
    There is a real person that will be receiving your email. Short, catchy, and personalized subjects work best, but also do your research and avoid known subject line no-no’s. 'Email is constantly evolving and so is email deliverability. It’s not as simple as sending an email to someone who opted-in anymore. ISP Standards & Regulations.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 15, 2011
    [Personalization] Using Negative Publicity as Negotiating Leverage
    In many high-profile divorces, disputes involving celebrities or sports personalities, corporate mistakes or shortcomings, and misdeeds of senior executives, the direct or implied suggestion that unpleasant, embarrassing or damaging information will be disclosed to the media often serves as an effective bargaining chip. Call me. Andrew.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Personalization] An End to B2B Social Media Madness
    The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [Personalization] When the Draft has "Problems"
    Appeal to a higher power: The person's manager or a company executive. Lack of technical knowledge about the subject matter, a writing style that doesn't fit the message, or just a personality mismatch between the copywriter and the subject expert may indicate it's best to assign the project to someone else. Case Studies.
  • WRITESPARK  |  TUESDAY, APRIL 7, 2009
    [Personalization] Article: Producing High-Value Customer Success Stories
    Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story? Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Story appeal.
  • SALES LEAD DYNAMICS  |  TUESDAY, AUGUST 23, 2011
    [Personalization] Networking is a Two Way Street
    If one person does all the giving and the other does all the taking, it will be a short lived relationship. It burnishes your reputation as the “Go to Person” in your field. “Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”.
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 13, 2011
    [Personalization] The First Networking Meeting: Schmooze or Lose
    Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. Period.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 27, 2010
    [Personalization] Maximizing the Time Value of Content
    Here’s what she had to say:  “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 30, 2013
    [Personalization] Special Event: SalesFest 2014
    Larry Winget , the Pitbull of Personal Development, author of Shut Up, Stop Whining & Get a Life and former host of Big Spender, an A&E TV show host. During this 60-minute panel discussion , we''ll be talking about how we battled our own comfort addictions to achieve success—both personally and professionally.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Six DIY Google Analytics Fix-Its for Small Businesses
    If you use WordPress, install the GA plugin and add the UA number that way or have your WordPress person add it to the correct template. You’re not the account owner. see this problem quite a bit. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. Your GA data is GOLD.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Personalization] 25 outreach tools that can take your business to new heights
    This data visualization platform provides a to-the-minute overview of your personal or company’s social graph. 'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Sorry, but it doesn’t. Check out these 25 awesome  outreach tools for your smash business strategy. We’re GroupHigh.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Personalization] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    This is a website that they have chosen to link to and it is usually a personal blog or website.” 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement? Share.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 21, 2013
    [Personalization] VisualIQ Connects Attribution to Media Buys
    The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. in 2005.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 2012 B2B Demand Generation Benchmark Survey Report
    These personal experiences are definitely more memorable than one of 50 email blasts everyone receives in a day, but they also are not very scalable. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Personalization] Adopt Zero-Time Selling and Boost Sales Now
    Prospects don’t want to waste their time talking with a sales person or attending a Webinar when they are just starting to research a solution. I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. They key to MILT is RESPONSIVENESS. It’s simple.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded. Especially today when the buyer defines the sales cycle, not the seller. Does it work? d say that’s proof positive the system works.
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