VIRALLY BLOG | MONDAY, JANUARY 7, 2013
[Personalization] Are you stopping your email list quadrupling?
Now every person who downloaded this organisation’s content receives their emails. See that spike? That’s what happened when one organisation integrated their content marketing leads into their Mailchimp email list. They quadrupled their mailing list instantly. Going from 200 to over 800 subscribers. Think about virality.
MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Personalization] Act-On Inbound has arrived
Please contact us for a personalized demonstration. You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The result: more leads, conversions and revenue through a new set of marketing channels. Let’s break it down: Buyers are searching.
MARKETRI | THURSDAY, AUGUST 16, 2012
[Personalization] More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
Video seems to be hotter than ever as a way to stand out, show personality, and connect with an audience. Knowing the points from the script, one person (not appearing on camera) will ask the subject questions to draw the answers in a more natural way. Last year, I wrote a post on the basics of video marketing. Know your message.
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Personalization] 25 social media listening aids to increase your hearing
Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 26, 2011
[Personalization] MakesBridge Offers Powerful Features to Small Business Marketers
In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.
BIZNOLOGY | WEDNESDAY, FEBRUARY 11, 2015
[Personalization] Internal Social Business for Leaders series: 3. Be yourself
Liking content is easy to do, and it’s a strong way to signal what is important for you or for your area of the organization. A “like” is not necessarily an endorsement to the content or to the person who wrote the content. Just be factual, and if you feel brave, add a personal touch to it. Ask-Me-Anything. Video.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 22, 2015
[Personalization] Manufacturers: Are you Using Marketing Automation Tools?
We need to make them as personal and to the point as possible, but you can’t have 20 different e-mails. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process.
NUSPARK | SATURDAY, JUNE 8, 2013
[Personalization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
Optimizely is one tool that lets you shift around landing page elements, and test CTA or headlines, without a developer’s or an IT person’s help. I just choose an element; implement a change, and an instant A/B test begins. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Need a radio station in Miami?-
BLOG MY CALLS | MONDAY, JUNE 3, 2013
[Personalization] Local Marketing: 5 Ways to Increase Same-Store Sales
These might be leads that didn''t end up in your CRM for whatever reason, didn''t get a phone call by a sales person, or didn''t get treated well on the phone. Maybe the person answering the phone quotes a price or gives a brief ''pitch,'' but the caller is never asked directly for their business. 1) Get Your Listings Right.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Personalization] 5 Brilliant Marketing Campaigns for Boring Products
This campaign went against the boring industry standard, and because people weren''t expecting an airline to have this much personality, the video quickly went viral. Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. But how do dull companies create content that gets so much attention? Exposure in 217 Countries. Million.
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Personalization] Google+ Announces Gmail Integration
The value is in the data contributed by a person and their connections. As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Email Gets WAY More Social.
SYNECORE | SUNDAY, DECEMBER 20, 2015
[Personalization] Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]
Here is what their site looked like after: Keeping the lines of communication open, sitting down in person, and having regularly scheduled meetings between both teams really helped facilitate an efficient and effective website redesign project launch. I bet you’re wondering what the HubSpot Impact Awards are all about? The Challenge.
VERTICAL RESPONSE | FRIDAY, DECEMBER 13, 2013
[Personalization] The Best Free Tools for a Small Business
Evernote can make your business (or even your personal life) more manageable. The saying, “you get what you pay for,” isn’t always true. There are tons of fantastic free business tools out there that help a small business manage, market, and socialize their company. Let’s take a look at some of the best: Evernote. Dropbox.
HUBSPOT | THURSDAY, JUNE 11, 2015
[Personalization] Marketing Psychology: 10 Revealing Principles of Human Behavior
Have you ever played the game where one person says a word, and the other immediately responds with the first thing that comes to mind? One key part of being a great marketer is understanding how (and why) people think and act the way they do. Psychology and Marketing: 10 Important Principles of Psychology You Should Use. 1) Priming.
HINGE MARKETING | FRIDAY, MARCH 6, 2015
[Personalization] Visible Experts?: How to Become Visible, Faster
And our recent research showed that these experts receive a number of personal benefits and bring benefits to both their firms and their clients. As you might know by now, Visible Experts℠ are professionals who have achieved high visibility and a reputation for expertise in their industry niche. So, how do they do it? Write a book.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Personalization] 10 Ways to Never Run Out of Blog Ideas Again
Encourage Others to Contribute: There's absolutely no reason you should be the only person contributing to your business blog. Whether you're the marketing manager, the business owner, or you're on a multi-person marketing team and you're assigned as the blog manager -- you shouldn't be the sole contributor. Blog about it! Think basic.
SAVVY B2B MARKETING | THURSDAY, JANUARY 13, 2011
[Personalization] B2B Marketers: Have You Localized Your Content Plan?
Implication: Transfer your webcast content to print and in-person events in other countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects.
B2B MARKETING INSIDER | WEDNESDAY, MAY 6, 2015
[Personalization] How Intel Attracts More Than 2 Million Readers A Month
That’s where we’re deploying a lot of tactics on the paid side, around retargeting, content sequencing, and trying to figure out how can we get someone to come back with more personalized content. By NewsCred Contributor Anastasia Dyakovskaya. He also happens to be one of the speakers at next week’s #ThinkContent Summit. Content Marketing
HUBSPOT | MONDAY, MARCH 26, 2012
[Personalization] 63% of B2B Companies Don't Generate Leads From Social Media [New Data]
Often, a person may be learning about your company for the first time via social media, and then directly visit your homepage to learn more. Social media lead generation has been notoriously challenging for B2B companies. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 9, 2014
[Personalization] What part of selling is the “Human Factor?”
When people identify themselves, who makes the sale – the internet or a person? I’d say unless you’re selling a commodity or selling on price, there needs to be interaction with a person(s) along the way. More importantly, we all need to try to improve ourselves and those around us. Pink titled To Sell is Human.
ANNUITAS | TUESDAY, APRIL 1, 2014
[Personalization] What Marketing Automation and Basketball Have In Common
Is this person trained on the solution? Everyone needs guidance. Everyone needs a leader… someone who calls the shots. In basketball, that’s the coach. Five people running around on a court without a plan of action, is pure chaos. Nothing really gets accomplished, and chances are, you won’t score many points, let alone win the game.
6SENSE | THURSDAY, DECEMBER 17, 2015
[Personalization] Welcome to the 6sense Family Christine Heckart!
In the spirit of intention setting, I created a list of everything I wanted this person to be…everything 6sense needed… everything I needed… not only the career attributes and experience but who they are as a person. One of 50 most powerful women in technology brings 27 years of experience to the 6sense board of directors . Latest
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 3, 2012
[Personalization] Your 2012 Sales Plan
3.1.8 Personal Goals. Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. I have included below the various “categories” you should consider in building a plan. Still true? .
FATHOM | FRIDAY, OCTOBER 17, 2014
[Personalization] How Permission Based Marketing Can Help Your Company’s Digital Efforts
In permission marketing, your budget is less important than your passion, your personality, and your strategy. Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Interruption marketing is present online, too. Digital Marketing
LEADER NETWORKS | WEDNESDAY, DECEMBER 5, 2012
[Personalization] Online Community Content Map (Part II): Why Online Content Must Answer The “So What?” Question For Members
It offers the community a way to see (and possibly participate in) a shared experience of a personal or professional nature. The asynchronous timing of online posts offered great opportunities for professionals to share details of their practice, often with greater detail and more candor than in-person settings such as meetings.
THE ROI GUY | MONDAY, SEPTEMBER 19, 2011
[Personalization] B2B Buyers: It’s all about the Benjamins
Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect.
FEARLESS COMPETITOR | TUESDAY, JULY 30, 2013
[Personalization] How Can You Get Rid of Negative Content Online?
It enables individuals to optimize their personal profiles for search. The only way to remove negative content is to bury it with positive links and content. There was a scathing article that was written by them for Marketing Automation Times. They used this article to disparage me and make me look as bad as possible. Answer: You can’t.
WRITING ON THE WEB | MONDAY, DECEMBER 12, 2011
[Personalization] Business Blog: 4 Reasons to NOT Write Your Own
Blog Content: Are you personal… or all business? Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Hopefully, it can. Not convinced? But why bother?
VERTICAL RESPONSE | FRIDAY, FEBRUARY 27, 2015
[Personalization] 7 Dos and Don’ts for Writing Your Company’s Story
People enjoy supporting others with whom they feel a connection, and sharing your personal story is a step toward establishing a relationship. Do: Show your personality. Read on to review what you should and shouldn’t do when writing your company’s description. Do: Tell a story. Don’t: Fudge the facts.
HUBSPOT | TUESDAY, FEBRUARY 12, 2013
[Personalization] Help! My Sales Team Thinks Our Inbound Leads Suck
Imagine a day where you dial the phone 100 times, leave 95 voicemail messages, and not one person calls you back. And by the time an inbound lead reaches your sales team, that’s exactly what that person has done. I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. It's awesome.
VOLACCI | WEDNESDAY, NOVEMBER 20, 2013
[Personalization] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
By including social media sharing buttons in an automated email signature, you increase your exposure to include every person you contact through email. We’ve been using sharing buttons for years in template-based emails like newsletters or advertising offers, but only recently have some people started adding them to their personal messages.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 11, 2013
[Personalization] How Do Inside Sales Reps Stay Focused Throughout The Day?
Chat with your boss in person rather than via email. Both of these are fine, as I believe you should have some personal items in your space at work. When you come into work on a Monday morning after a fun and relaxing weekend, planning for your week is probably the last thing on your mind. Give your brain small breaks.
SALES LEAD DYNAMICS | THURSDAY, JUNE 27, 2013
[Personalization] Networking 101: Schmooze or Lose
The “know” and “like” parts come from learning about each other’s personal lives more than your business lives. speak from personal experience. This is a quiz. If you chose (a), (b) or (c), you’re dreaming. You have only one objective: to get to know one another. Period. You’ll never do business if you don’t like each other. Relax.
SAZBEAN | THURSDAY, JUNE 30, 2011
[Personalization] Creating an Engaging Brand Story
Whatever personality makes sense for your brand, make sure your voice consistently conveys that personality in your story and in your marketing. We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story.
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Personalization] Building a Kick-Ass Social Media Dashboard
have built many dashboards over the years and as a personal resolution to making my job easier, I decided to cut to the chase and get to the metrics that matter most. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. Referring Traffic from Social. Share of Voice.
E-QUIP | MONDAY, JANUARY 12, 2015
[Personalization] 10 Steps to Revolutionizing Your Rainmaking
And don''t neglect the personal needs of the client, including the buyer''s desire for responsive service and a positive experience with your firm. 6. Relationships are the wellspring of both business and personal success. Forecasts of up to 10% growth in 2015 construction starts harkens back to the prerecession salad days.
NUSPARK | THURSDAY, MARCH 1, 2012
[Personalization] The Monkees, Davy Jones, and Good Marketing/Content Strategy
promotion was purely ads (TV, radio) and articles/interviews (teen magazines) and the personalities of the Monkees themselves on their show. For those who don’t know the story, I’ll be brief. In the mid-60s, NBC wanted to do a TV show based on the “Hard Days Night” Beatles and hired 4 mostly unknown actors to play a rock band.
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 25, 2014
[Personalization] The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)
Even though we use our mobile devices to do a lot of things, at the end of the day, when we have questions…we want to talk to a person. According to Google, 57% of callers call a business to talk to a real person, and 54% call because they have more questions or need more information than a website can answer. They’re Eager.
SAZBEAN | WEDNESDAY, JULY 20, 2011
[Personalization] Using Technology to Write about Technology
Big names were interested, but I kept coming back to one thing: I’m not a patient person. To make that happen, you need to hire professionals: a cover designer, an editor, a production person, and a proofreader. I’ll also build the site www.theageoftheplatform.com (not yet up and running) and spend money on public relations.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 7, 2013
[Personalization] 5 Key Preparation Steps in B2B Link Building Outreach
Great pieces of content might get ignored simply because the person is to busy to do the job you really should have already done. If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is.
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Personalization] A Look Inside Mashable’s Evolution [Interview]
With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. Change is always difficult. Instead, it thrust change upon itself.
EMAGINE B2B BLOG | THURSDAY, APRIL 30, 2015
[Personalization] emagine’s Employee Spotlight: Katie Rose
We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. Welcome to another installment of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. like to say we help put out fires.
HUBSPOT | WEDNESDAY, JULY 31, 2013
[Personalization] How to Succeed in Sales Today: Start Helping Your Prospects
Follow @juicemoorthy. "Be genuinely curious about your prospect''s professional and personal life so you can form real relationships. It’s likely that there are dozens of people in your organization who can help you achieve your personal and professional goals. Getting into Sales can be high risk -- but also high reward. Keep learning.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 28, 2015
[Personalization] 4 Promotion Strategies Used by the Best Business Bloggers
Sales enablement, as defined by IDC , is: “The delivery of the right information to the right person at the right time in the right format and in the right place to assist in moving a specific sales opportunity forward.“ Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80%
HUBSPOT | TUESDAY, APRIL 1, 2014
[Personalization] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
Netflix, known for their personalized video streaming, released super specific genres to organize their content on April Fools'' Day. April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. Share your favorites from other companies in the comments! Twitter.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 27, 2015
[Personalization] Email Marketing: Still a top performer
eMarketer, in a recent article, stated that we all should get ready for more personalized emails and companies plan on spending more money to accomplish this. Do you know that the average office worker checks their email 30 times an hour? Can you imagine what the stats are for contractors out in the field?
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Personalization] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you''re going to scream. To help people see the impact of surveillance from a more personal angle, The Guardian built a data visualization into a larger story they created on the Snowden files. Perhaps today was a rough day.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Personalization] How to Network Like a Natural at #INBOUND14 [SlideShare]
Think about it: The person in front of you in the lunch line could be your next partner or customer. Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so. With such a limited amount of time, you need to make a great impression with anyone you meet. networking
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Personalization] How to Write for the Web If You Were Born Before 1965
And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 3, 2015
[Personalization] There’s an App for That! Does Your Business Need a Mobile App?
As a marketer, it’s your job to ensure that the app includes multiple engagement touch-points that create a personal and relevant experience for your customers. Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. Why Build a Mobile App?
INBLURBS | WEDNESDAY, MARCH 5, 2014
[Personalization] Conversion Case Study: How I Made $7115 From 85 Unique Visitors
One Other Thing – I’m Passionate About My Niche. I’m a firm believer in selling products and services you care about, that you’d personally buy yourself. Over the years, I’ve created and sold several “how to” information products online, but none have been as successful as The Million Dollar Case Study.
SYNECORE | WEDNESDAY, JULY 9, 2014
[Personalization] A Day In The Life: Contextualizing Multi-Screen Device Use
respond to some personal emails, send some texts, including a group message I have with some friends from abroad, and check my social platforms again. Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. Take your pick). More on that later.)
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Personalization] Blog your way into a book deal
In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Related articles.
BIZIBLE | MONDAY, JANUARY 18, 2016
[Personalization] Why Full-Path Attribution Is the Holy Grail of Account-Based Marketing
The “opportunity” through to the “customer” portion of the funnel remains a mysterious haze of outbound calls, content downloads, nurturing emails, sales collateral, and in-person demos. Full-path marketing attribution is a relatively new concept. Thus far, no one’s doing it yet, but it’ll gain traction in 2016. Here’s what I mean.
HINGE MARKETING | TUESDAY, DECEMBER 29, 2015
[Personalization] Busting 12 Myths about Marketing Automation Tools
Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don’t have the time to do, yet wish they could attend to personally. You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 22, 2012
[Personalization] [Video] How Do You Sound From Your Customer's Perspective?
This time I want you to listen as if you're a crazy-busy person whose phone has been ringing off the hook all morning. We all know how important it is to be a good listener. But I'm the lone voice in the wilderness talking about the vital importance of hearing. And I mean hearing from your customer's perspective. Most sellers haven't.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Personalization] 15 Rocking Content Marketing Tools with Advice from Experts
personally can’t live without this Plugin. With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. Needless to say, there are lots of tools out there, but which are the ones worthy to give a try? And here are the answers I got: C.C.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Personalization] Marketing Your Multi-Product (or Multi-Division) Brand
For example, if Product A is a higher priority than Product B, a person who is interested in both products will be primarily shown marketing related to Product A. Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products.
BLOG MY CALLS | MONDAY, JUNE 24, 2013
[Personalization] 300 Blogs in 100 Days: Traffic Results After 20 Weeks
Our employees are encouraged to share content via their personal social media accounts as well. 20 weeks ago we started writing 3 blogs each day. After 10 weeks (50 work days) we wrote our now-famous 150 blog posts in 50 days blog. It was featured in ViralBlog , Direct Marketing News , SES Magazine and elsewhere. That''s over 210,000 words.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Personalization] Why Spam Commenters Are Better At Marketing Than You
Nothing from a real person. Ever revisit that same comment only to realize, "Hey this isn't a real person, this is spam!"? Just like a spam commenter includes a link that directs a person to a transaction-focused page, so should your business. Spam is annoying. The problem is, if it didn't actually work, then no one would do it.
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Personalization] Why Customer Experience is Critical to Company Success
Knowing your customers includes recognizing and adhering to their personal preferences, especially when it comes to training customers on your product and responding to their questions. Happy customers define company success. After all, your customers are your company’s biggest assets. Listen and listen. Create an intuitive product.
HUBSPOT | THURSDAY, JANUARY 3, 2013
[Personalization] How to Pick the Perfect CTA for Every Blog Post
This makes it even more possible to personalize the offers you promote on your blog, and thus, increases the likelihood you’ll convert visitors and move them further along in the sales cycle. To learn more about how to implement dynamic, personalized CTAs, check out our comprehensive blog post on the subject. Well, I don't blame you!
MODERN B2B MARKETING | MONDAY, JULY 8, 2013
[Personalization] 3 Steps to Optimize Your Email for Mobile
Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. Author: Mike Stocker What’s the one thing you spend the most time with each day? I bet it’s your mobile phone. Come on admit it! That’s huge! Media Queries.
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Personalization] 3 Ways You're Not Using Marketing Automation (But Should Be)
It's often said that one of the most valuable uses for marketing automation is that it allows us to "scale the personal attention" we deliver to each prospect. Everyone talks about the endless possibilities of marketing automation and what it can do for your business. there are. You learn something new every day, huh? And guess what?
HINGE MARKETING | FRIDAY, SEPTEMBER 11, 2015
[Personalization] Why Your Google Analytics Data is Wrong and How To Fix It
The same person who came to your homepage, visited three other pages, and then left would again be one session registering four pageviews. Sometimes, this may be due to the fact that more than one person is working on your site, or possibly just put the code in twice for “good measure.” That is one session. Websites
ONPATH | TUESDAY, JULY 2, 2013
[Personalization] I am a Sales Pyrotechnician
Much like presenting to an audience, your Top Sales person must be prepared to put on a good show and make it last. If the person who trains your sales people has never made a sale a day in their life….you Article by Cale Helmer , OnPath Quality and Training Manager. I am a Sales Pyrotechnician. Some of these Reps burn fast and bright.
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 4, 2013
[Personalization] 13 Tips For Increasing Sales Productivity in 2013
Resolve to go to at least one conference this quarter, or to meet with at least one customer in person every month. Take Personal Time If you are overworked, you will not be as productive. Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. So what.
THE FORWARD OBSERVER | WEDNESDAY, JANUARY 16, 2013
[Personalization] THE FORWARD OBSERVER Is Now Listed on Alltop!
The editors at Alltop personally review every site submission in order to make sure that it includes relevant, high-quality and frequently updated content. Artillery B2B Marketing Blog > The Forward Observer Alltop, the Internet’s premier news/blog aggregation site, enlists The Forward Observer. That’s the kind of question that we answer.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 12, 2013
[Personalization] How To Build Sustainable Relationships With Your Advocates
If you do use Stuff to reward your advocates, it should always be a highly personalized token of appreciation that they will treasure — not tit-for-tat compensation. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Personalization] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
Scribbler, a UK-based personalized greeting card service, has won my heart because of its celebration of content in its Valentine's Day campaign. they ask -- at which point you can click on the person you need to shop for, and be brought to a landing page with content that aligns with your need. Love, flowers, chocolate, bla bla bla.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 1, 2012
[Personalization] Social Media Influencers vs Social Media Ambassadors: What is Their True Value?
Three-quarters won’t hesitate to share a positive brand experience, especially when personal, domestic or children’s products are in question. Traditional advertising barely has an impact on purchasing and word of mouth and peer recommendations (P2P) have emerged as the new determinants for the connected, Generation C consumers.
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 13, 2015
[Personalization] Increasing Velocity is a Critical Success Factor
The interesting part of the one on one discussions I had was the tendency of almost every person that spoke to me suggested creating additional or new ideas/tools beyond the ones I had shared. Increasing Your Velocity is a Critical Success Factor. It’s normal. It seems people love to reinvent the wheel. Create customer Power Networking Maps.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Personalization] Basic Training For B2B Social Media Turtles: Research & Preparation
Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Research Fundamentals.
HUBSPOT | WEDNESDAY, JUNE 5, 2013
[Personalization] How to Write the Worst Guest Blogging Pitch of All Time [Template]
Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog. That way, the blog manager knows exactly what (s)he is getting when opening the email. 2) Don’t personalize the greeting. But that’s not always what we get. And these pitches? They go straight into the trash.
HINGE MARKETING | TUESDAY, JANUARY 6, 2015
[Personalization] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? Keeping both your personal and company profile up-to-date is important, so make sure not to neglect one over the other. 2014 has come and gone, and with it, another year in professional services marketing. Ready to jump right in?
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
[Personalization] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
If you see someone who hasn’t engaged or opened content in three months, you need to refresh that contact — the person may no longer even be with the company or is simply not interested. The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. Map out the process.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Personalization] Winning With Customers – B2B Playbook Review
George Hollister. I’m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. Before we can understand how to win with customers, we need to first understand why we lose. Start with “Friendlies”. What value-premium are you bringing to your customers? Tweet This! Digg this!
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Personalization] Ad Retargeting: It’s About Context, Relevance & Value
Concerns about over-familiarity – The report’s findings reflect the clear concern felt by online consumers of brands getting too close to and making use of their personal data without a sufficient value exchange. But how does ad retargeting work? That all sounds good in theory, but what’s the reality? How well does ad retargeting really work?
B2B LEAD BLOG | THURSDAY, MAY 12, 2011
[Personalization] Cisco Video: Uncovering Trends and Best Practices in Lead Generation
It’s part of their on-going Partner Velocity Program which provides in-person events, in-depth resources, and online marketing tutorials to their value-added resellers worldwide. Tweet This week I was in San Francisco doing a live, streamed presentation, Uncovering Trends and Best Practices in Lead Generation , for Cisco.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Personalization] 5 Ways to Differentiate Your Marketing Content
It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Be Part of It : Don’t be the person that walks into the bar and immediately tries to change the conversation. Follow Simon on Twitter @mrjonesinsf. We need to produce more. Not exactly worth sharing.
HUBSPOT | WEDNESDAY, MARCH 4, 2015
[Personalization] How to Make the Most of a 30 Minute Interview
When one person is not aligned with the organization, it is significantly more likely that everyone below them will be out of line as well. They are more than willing to go that extra mile and realize they may have to make sacrifices in their personal lives in order to advance. - "Are You a High Potential?" by Douglas A. Ready, Jay A.
FEARLESS COMPETITOR | FRIDAY, JULY 19, 2013
[Personalization] 4 Entrepreneurial Myths You Should Ignore
Most entrepreneurs don’t list sacrificing personal health and relationships as primary goals of business ownership. Entrepreneurs need to ignore some advice when forming business plans. These tips in this guest post will help you succeed. Financial advisors are quick to caution clients about the failure rate for new business ventures.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 4, 2014
[Personalization] New to Marketing Automation? Your First 5 Moves
Your marketing automation can now start tracking the names you’ve sent to, unsubscribe anyone who asks to be removed, and report back on bounce rates, unsubscribe rates, and conversion rates. 2) Personalize Your Use Case. Often, marketers simply (and reasonably) want a game plan before they get started. Have any questions?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 28, 2014
[Personalization] Marketer’s Guide to Mobile Marketing Orchestration
personalized experience based on location. It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing. It’s changed our behavior forever and raised our expectations for the brands we interact with. The future is here and now.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 9, 2011
[Personalization] Eloqua Book Review: Likeable Social Media
Be home from Texas soon,” Dave personally connects with his readers demonstrating how to connect with their audiences and build real relationships – not too shabby for a business book. So as much as you enjoy the book, I hope you’ll also enjoy these online personalities. percent of social media experts are clowns.” Share email.
VERTICAL RESPONSE | MONDAY, AUGUST 12, 2013
[Personalization] 5 Search-Savvy Secrets to Google Map Listings
Since results are triggered by geography based on the proximity of the person to your store or restaurant, this makes it easier for people close by to find you, meaning that you can compete with the big chain that’s five minutes further down the road. Businesses will pay when people visit the listing on Foursquare or their location in person.
FATHOM | THURSDAY, JANUARY 7, 2016
[Personalization] Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More
The Future of SEO: AI, Personalization, and Machine Learning”. SEO is about personalization and information now. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. link]. link]. link]. link]. link]. link].
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Personalization] When to Add or Remove a Persona in Your Marketing Strategy
Remember that personas are more about the common goals of the buyer persona -- their similar buying patterns, their common pain points, their shared personality traits. That person you think of is one of your negative personas. That’s a great start! But then, you get stuck. How many buyer personas do I need? Try to resist this urge.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 8, 2012
[Personalization] The Golden Question For Inside Sales: What Metrics Are Good Metrics?
One comment to this question that really stuck with me: “Activity metrics measure how hard a person is working. ” While I agree with this statement that “Activity metrics measure how hard a person is working”, I don’t necessarily agree that they are “back-up” metrics. Cleansing Data).
SAZBEAN | FRIDAY, FEBRUARY 22, 2013
[Personalization] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Psychographic research and variables are any attributes connecting users’ personalities, values, attitudes, interests and lifestyles or, as some might say, interests, activities and opinions. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
SAZBEAN | THURSDAY, JUNE 7, 2012
[Personalization] Making the Most of Social Media Analytics
person may see an ad or promoted social media message but choose not to click through, then search for the product later, and finally make a purchase on a third, fourth or fifth visit to the company’s website. But social media reach is more measurable than some people would have you believe. News & Notes
SAZBEAN | FRIDAY, FEBRUARY 17, 2012
[Personalization] 4 Characteristics of a Winning Social Enterprise Strategy
Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
B2B MARKETING UNPLUGGED | SUNDAY, FEBRUARY 10, 2013
[Personalization] Three More Trade Show Goofs and a Ray of Hope
Sadly, so was a marketing person who can proofread. Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.
CMO ESSENTIALS | FRIDAY, MARCH 27, 2015
[Personalization] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
This means that B2B firms can learn from the experiences of their B2C counterparts to do a better job in aligning ecommerce content and workflows such that they support the ability to deliver consistent and personalized messages. The increasing adoption and use of digital technologies has changed more than just consumer behavior.
BLOG MY CALLS | MONDAY, JULY 1, 2013
[Personalization] A Few Really Cool SMS Marketing Statistics
Communicate with them. - The average person looks at their phone 150 times each day. Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. Seriously, it was really good and you totally should). Our own data--utterly unscientific data--backs this up.
CMO ESSENTIALS | FRIDAY, JULY 3, 2015
[Personalization] What Modern Marketers Can Learn from America’s Founding Fathers
Modern Best-in-Class marketers would do well to duplicate this personalization technique. 3. Take a look at our compiled list of revolutionary (see what I did there?) words of wisdom for modern marketers: 1. The Continental Congress made 86 changes to the draft. Does this mean we get August 2nd off as well? Happy 4th of July!
FEARLESS COMPETITOR | TUESDAY, MAY 3, 2011
[Personalization] Using Buyer Personas in B2B Marketing
In-person or online? B2B Lead Generation | Buyer Personas. Buyer Persona models at Kadient. I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim “ We know our buyers. But do they really? I’ve experienced this too, Jim.
HUBSPOT | TUESDAY, DECEMBER 13, 2011
[Personalization] 6 Core Benefits of Well-Defined Marketing Personas
How to Leverage It: Use the information you collect about your prospects to help you make a personal connection through email marketing and be better able to direct your messages in a more personalized way. If someone references one person over another, I know exactly which customer group my co-workers are talking about.
TOM PISELLO | MONDAY, NOVEMBER 29, 2010
[Personalization] Five Reasons You May Not Be Spending Enough on Content Marketing
Better content targeting and personalization is required to end the “carpet bombing techniques and make meaningful connections. One of the keys to cutting through the noise is to provide buyers with more personalized and meaningful content to transcend generic messaging to create an engaging dialogue. Death of a Salesman?
BIZNOLOGY | WEDNESDAY, JANUARY 9, 2013
[Personalization] How to think about differentiation for your business
Too many of these attempts stem from personal opinions of the owners rather than any research. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. Have a Plan B.