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  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Personalization] Sunday Post | What’s on my Kindle
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. We have something special going on today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Personalization] I’ve seen the future of search, and it’s social
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Personalization] 7 Keys to Successful Lead Nurturing
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Personalization] How to Conduct a Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Personalization] Top expert in Content Marketing, just for Insiders
    It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Personalization] 5 Useful Ecommerce Applications of QR Codes
    Since QR codes can be URLs, you can craft custom tweets that post to the person's Twitter account when they scan the code, making it easier for them to share your specials and offers. QR codes are 2D barcodes that can be read by most modern smartphones. However, when used correctly, QR codes can give your ecommerce business expanded reach.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Start-Up Briefing Media Ltd. Blends Old with New
    Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] How to Convert New Customers – i?marketing (Part 5)
    Along with high-scoring leads getting passed to you as they become sales-qualified, a marketing automation system’s website visitor tracking feature can alert you whenever a particular person or company visits your website. 'Editor’s Note: Our recent regional i ? Sales enablement. Sales and marketing alignment. Let’s look at each in turn.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Personalization] 7 Questions to Test Your Phone Sales Skills
    Did you know that a caller decides in less than 2 seconds if they like ther person that answered the phone? Because it is pretty hard to have a decent conversation with a person when you don''t know that person''s name. 'Your company''s decision to record calls --or not--is a big one. Listen to the call recording. Use it. TIMES.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Personalization] Five marketing and business lessons from Japan
    Blogging, podcasting, and personal video channels are years behind where we are in the U.S. 'I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This This was my third trip to Japan and with each visit I become so inspired by this wonderful country and its people. Bowing deeply.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Personalization] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Google has a tool called RLSA (remarketing lists for search ads) that enables you to modify your PPC bids, keywords, and search ads based on a person’s past interaction with your web site. 'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Share a Story to Drive Sales Leads
    by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Fiction is fine. But base your story on reality.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. 'Fall fundraising event season is here! And it works!
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • BIZNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Personalization] Does honesty in business pay off?
    That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Personalization] Managing Inside Sales Rep Productivity
    Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 21, 2011
    [Personalization] Passing Sales Leads: Not As Easy As You Think.
    While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 2, 2014
    [Personalization] The Mobile Office: New Tools for Making Call Centers More Effective
    Customizable Caller ID for Outbound Calls:  A common problem for agents using their own device to make outbound calls is to ensure that the Caller ID presented is a business number and not their personal one. 'Everyone these days is talking about mobile—mobile adoption, mobile advertising, mobile usage increasing inbound calls. Call Routing
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • BLOG MY CALLS  |  MONDAY, JULY 1, 2013
    [Personalization] A Few Really Cool SMS Marketing Statistics
    The average person looks at their phone 150 times each day. 'Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. Seriously, it was really good and you totally should). He said that Coke is spending about 75% of it''s mobile budget on SMS alone.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Personalization] Newsletter Series: Subject Lines That Work
    Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] Announcing HubSpot 3: The Future of Marketing Software
    And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. The Right Content to the Right Person at the Right Time. In the first five years of HubSpot, we did just that. We helped them do it in a way that didn’t cost them a fortune. are bringing leads to it.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. 'CAN-SPAM. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes. And so on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Personalization] Five steps to establish a content-creating company culture
    Extreme content marketing with Julien Smith Unusual writing advice from a person who shouldn’t give writing advice 7 Digital marketing trends to embrace NOW A content marketing framework for the digital age. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Use the whole buffalo. PR efforts.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 27, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
    Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Personalization] Getting your first book published: Lessons learned!
    After meeting with several publishers, I developed a good personal chemistry with the people at McGraw Hill. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. How did I get a book contract? was in an unusual position.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20 Tips to Get Your Content Seen on Facebook
    Affinity - the number of times 2 people (or a person and a page) have interacted. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] You Don’t Just Hire a Sales Team: you build it
    Studies show that, if you bring in the wrong salesperson, you lose up to four times the cost of that person’s annual salary and benefits in missed opportunities, management time, fee’s and other factors. You Don’t Just Hire a Sales Team–You Build It. By Ken Thoreson. ” They’re not alone in their concerns.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Personalization] Re-branding – a better option than “disruptive innovation”?
    His primary example of this involved mainframe computer manufacturers focusing only on refinements (or “sustaining innovations”), and completely missing an untapped customer desire for a cheaper, poorer quality personal computer, which eventually took over the entire industry. Jill sites two other examples, Morrison-Knudsen and Time, Inc.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Here are some specific things you can do to make your writing more personal: Write the way you speak. Use first person. His blogs read like a personal email to a best friend. 'Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. The pictures.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Personalization] Why Your Company Blog is Striking Out
    To accomplish these things, at least one person in the company must have the responsibility for writing and maintaining content for the blog. That person should be proficient in writing, including having a good grasp on grammar, spelling, and overall flow of content.  Save the Company Blog! Assign a Managing Editor. Promote the Blog.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Core Competencies Driving a Modern Marketing Strategy
    Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ’ Tomorrow’s modern marketers will have to use the same concept of personalized content, across all of the buyer’s preferred channels. 'By Amanda F.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Personalization] 18 (of the) Best Web Analytics Guides of 2011
    But personally, I still prefer the old version. haven’t noticed any impact on the scale Brandt reports, personally, on our client results. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. iPhone vs. Android).
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Personalization] Give Your B2B Customers Clear Calls-To-Action on Social Media
    The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] Successful Social-Mobile Campaigns in 5 Steps
    ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. 'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 21, 2012
    [Personalization] Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote
    Of course, these can be applied to every aspect of your life–both professionally and personally. So you have to learn how to grow as a person and understand how to be content. You probably don’t have the right strategy, and you need to learn the right strategy to get ahead in both business and in your personal life.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] Facebook Enhances News Feed and Introduces Ticker
    All of these new changes Facebook and Google+ have been implementing mean a few important things for marketers: an emphasis on personalization, advantages in social search , and even more movement toward creating a truly real-time web. First, understand that personalization in marketing is becoming even more important.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Neil Patel on Blogging, Bribing, Business
    You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. Don’t mess with personal interaction. Patel has assisted companies including Amazon , AOL and HP to make more money on the web. So how he get this high up? “Where the real money is, is being an entrepreneur.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A Starter's Guide to Increasing Brand Visibility on Twitter
    3) Provide Personalized, Quality Content. So if you really want to provide content that gets noticed by your target audience, try to make it as personal and filled with as much unique “you” as you possibly can. This is a guest post written by Leonard Widrich. 1) Promote Others. 2) Participate in Twitter Chats.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    Here are some highlights from the post: Facebook is more personal. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Be active.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Rules for Your Prospects: Teach 'Em How to Behave Appropriately
    Personally, I think we should hand these rules out to all our prospects. If the salesperson is planning a trip to your location in the near future, you will consider it a stroke of luck and make space on your calendar to accommodate an in-person call. 'Every once in a while, I come across an article that makes my day.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Personalization] 32 B2B Marketers to Add to Your Google Plus Circles
    And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses. How so?
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. 'You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. My Social Media Slip-Up. Or so I thought. FacePalm.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Mind-Blowing Statistics on Digital Marketing for Hospitals
    23% booked in person*. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Personalization] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    But the point is that we took a page out of PR/journalism’s book and interviewed our subjects in person, which represents a departure from traditional online marketing. '“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Personalization] 4 Ways to Use Social Media to Beat the Big Boys
    Give them every opportunity to reach out and talk to a real person.  By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer.  Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Absolutely. Their secret weapon?
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 11 Best Practices for Social Journalists
    online audiences are often more willing to share than you think—but you have to be willing to engage them personally. Be the bigger person and walk the other way (metaphorically speaking). 'Social journalism is a fairly new term. While the term is new, the concept is not. This content is: Timely. Useful. Relevant. Social. Blogs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Personalization] Top 5 ways to optimize sales enablement efforts
    Especially important is understanding the mindset of the person delivering the message. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • BIZNOLOGY  |  THURSDAY, JUNE 13, 2013
    [Personalization] Content Marketing and Your Buying Cycle
    If you’re involved in more complex sales, be sure your content channels all make it incredibly obvious how a customer can reach out to the appropriate person to initiate the final sales process. 'Photo credit: Shannon Paul. Those are fairly common ways of breaking your audience down. Detective. Judge. The Innocent Buystander. The Judge.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 6, 2012
    [Personalization] Scientific Research: Motivating B2B Buyer Behavior
    Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant. Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. So make your creative and messaging relevant to them.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Personalization] Focus On Your Customer’s Brand In The Future of Marketing
    On a community level we’ve been: Reaching out to bloggers in person, online and via events. In our last  interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). Product.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 8, 2012
    [Personalization] Is Your Content Boring? Here’s 6 Steps To Great Content
    This along with the journalistic talent now available as traditional media sees ad revenues decline and the low cost of setting up a website, adding an RSS feed and delivering valuable content – all make it easy for any one person or any business to deliver news. Does your content bore your audience to death? The Content Marketing Challenge.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Brave New World: Understanding Security Risks Around Mobile Devices
    Figure out how to use your personal Twitter account safely and competently, then graduate to the higher profile and higher risk activities. Co-mingled Data and Accounts : One particular challenge that smartphones and tablets present is an unprecedented co-mingling of personal and professional data and accounts. Human Error.
  • SALES CHALLENGER  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Incorporating Technology into End-User Training
    This member was in the midst of a transition in their customer training approach, going from primarily in-person, to an increasingly technological method of delivering training to customers—and wanted to learn how other companies had incorporated technology into their end-user training models. This blend helps to satisfy all customer types.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] Don’t They Know Who You Are? Why Reputation Management is Crucial
    The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. few examples. How To Be Seen. Buy yourname.com if it is available.
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