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  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 12, 2011
    [Personalization] Reflections from a Social Media Hiatus
    After thinking about these memes and how they’ve upended my business and personal life, I came up with some new truths: “Social media has been fantastic for my business but I don’t need to be connected to it 24/7.&#. Brodie, in case you don’t know, wrote the first version of MS Word and retired rich. What do you think?
  • INBOUND SALES NETWORK  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] All the Marketing in the World is Worthless without Good Lead Follow-Up
    However, industry research shows that 40%-50% of all inbound sales leads are never followed up on by a sales person. Each person who searches the web has a specific purpose. More often than not, the person you are connecting with first may just be the one tasked with researching solutions and may not be the final decision maker.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 28, 2013
    [Personalization] The ABCs of Voice-Based Marketing Automation
    essage Personalization with Text-to-Speech. Improved communication with customers with personalized voice messaging blasts and human IVR. Get customer feedback without spending hours on the phone, while still providing a personalized experience. utomated Appointment Reminders. est-in-Industry Customer Support. all Distribution.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Personalization] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse knows that, of course. rather than marketing automation.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Personalization] How to Do Great Marketing with (Almost) Zero Money
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Can you really market a business without a lot of money? We wrote this special post for March Marketing Madness. But we also share it with our readers here.). But they are looking to sell their product and services. Whom do they trust?
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Personalization] B2B Content Marketing: How To Get Your Prospects To Love You
    Don’t leave it to one person or department , especially if you’re a B2B company with a lot of subject matter experts in house. As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. ad size, commercial length, trade show booth size, etc.).
  • VIDYARD  |  WEDNESDAY, JUNE 25, 2014
    [Personalization] Is There a Formula for Creating Great Explainer Videos?
    Now that you know who that person is, what’s their problem? Once you know this you can script the video to that person to answer “What’s In It For Me” or WIIFM. 'As I mentioned in my last post on avoiding corporate lingo in your videos, the way you begin humanizing your brand is by making the viewer feel like you understand them.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] Inspirational Quotes From the Late, Great Steve Jobs [SlideShare]
    Here are some of the best quotes from Steve Jobs that I personally love, and I thought inbound marketers would find inspiration from, too. That’s how I see business: great things in business are never done by one person, they’re done by a team of people." 'Steve Jobs led an incredible life. He co-founded Apple Computer in 1976.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Personalization] YouTube Analytics Decoded
    subscriber is a person who finds your content compelling enough to choose to be automatically updated when you post new content, whereas a view could be nothing more than a generic click or hit. 'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Personalization] Social Media Sleuthing: A-List Traffic and bit.ly Tricks
    The same person is likely managing Twitter for both sites’ accounts. The same person was handling social media for small parts of both AT&T and Verizon. Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? How much traffic do publishers and social media A-listers drive?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 24, 2012
    [Personalization] Be Quiet – and listen to yourself and others.
    Reading Susan Cain’s book Quiet:   The Power of Introverts in a World that Can’t Stop Talking certainly leads to thinking about the world we live in, our own ladders of inference and the value we place on personality. In fact, he rarely went out to meet children for fear that he would disappoint them with his reserved personality.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Personalization] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community. To illustrate how powerful this can be, Aaker discusses the brand-as-personality. FOR EWORD by David C.
  • ENGAGE  |  MONDAY, DECEMBER 17, 2012
    [Personalization] Is It Time to Join a Social Media Support Group? [Infographic]
    I’ve never considered myself to have an addictive personality. m not a fiend for coffee. Despite the occasional Coke with lunch, I can go long, ungodly stretches without a soft drink. don’t smoke—much. So why is it that I can’t—simply cannot—go five minutes in front of a computer without checking my Facebook feed? m not stupid. Trust me.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Unique Ways to Build Your Email List
    Including a link to your sign up form in your personal email signature is an easy way to get the word out there to each and every one of those people, and on a consistent basis. And for an added boost, include a link in your personal social accounts and spread the word about your business. So far, so good. ” post.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, NOVEMBER 1, 2010
    [Personalization] You’ve Got Mail. Now Answer It.
    Personal Branding Through the Eyes of a B2B Marketer — An interview with Dan Schawbel. How do you feel when you call a company and get a “real” person answering the phone instead of voice mail? Tweet. 61 out of 100. The big names are astounding: Abbott Labs. Comcast. DuPont. General Dynamics. Ingram Micro. Pfizer.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Personalization] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    Employees now want to use the same technology and tools at work they use in their personal life and the same holds for getting things done. Do not rely on the sales person’s or CEO’s assertion that they know the customer. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Personalization] B2B Content Marketing Execution: We’re Not as Mature as We Think
    'July 16, 2014. Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here?
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] 31 Scary B2B Marketing Statistics
    80% of B2B marketers feel secure with their grasp of the skills they personally need to be successful in the post-digital world. 'October 28, 2014. The scariest holiday of the year is just a few days away. Stein IAS). Stein IAS). Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter).
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Personalization] 5 Ways to Use Social Media for Real Estate Marketing
    Moreover, don’t use your personal account for two prominent reasons; firstly, because it lacks professionalism, and secondly because, in the case of Facebook, setting up a business account provides access to features like Facebook Contests and Insights. This helps you to establish yourself as a local authority and interact with your clients.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Personalization] Is Your Ego Hijacking Your Content Marketing Strategy?
    The idea that sometimes it''s good to step aside and listen to your audience, rather than persist in wowing them with your personal brilliance, is as old as marketing itself. 2) Forget personal opinion. 'There''s a lot of talk about "mindfulness" these days. As content marketers, it can be hard to know what to make of this reality.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    When I talk to somebody who does the traditional online advertising, I ask them, ‘When was the last time you personally clicked on an ad banner?’ Not knowing anything about the brand, the person, the product -- that’s not going to help you drive business. 'This post originally appeared on the Sales section of Inbound Hub. Absolutely.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Personalization] 9 Insider PR Tips for Attracting Media Attention
    Do Your Research: When contacting the media outlet, make sure you’re contacting the right person. Use Your Connections Wisely: If you already have a relationship with someone at an outlet, you can use that to your advantage, but you still want to get in touch with the appropriate person for the story. Instead, try 10:30 AM.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] 5 Tips for Planning Your Eloqua Experience Agenda
    Dig into cloud connectors, data cleansing, custom data objects, and my personal favorite, blind forms. by Heather Foeh | Tweet this Start the clock. Eloqua Experience 2012 is just days away. If you’re like me, you’ve been counting down the days – maybe even the hours. Spread Out. Imagine Big Ideas. See Your Peers in Action.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] How to Optimize Your Marketing Database Strategy
    With this data in hand, you can perform personalization and simple segmentation. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Personalization] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Send them tips, industry news, service updates, personalized messages, or feedback surveys. After you know the reason, prove you’ll treat them better this time around, with well-targeted messaging and personalized offers. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Personalization] Content marketing for the whale watching fisherman hunter
    Even so, there’s a huge market for seeing them up close and in person. 'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” Yet online forums and social networks have become the go-to sources for many consumers. Yikes! Nobody! Unspoiled?,
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Personalization] Best Social Media Stats and Market Research of 2010 (So Far)
    In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. also now have personal profile pages.
  • WONDERING OUT LOUD  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Personalization] Anatomy of a failed SEO initiative
    I want to personally thank Tom Pick of WebMarketCentral for his tips on selecting an SEO consultant. insisted on and got a point person assigned for the balance of the project. His post dredged up some bad memories and very good lessons learned from my own experience. lot of time was spent discussing tactics – white hat v.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Personalization] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    Third, each person on the list has an exponentially higher likelihood of converting into a paying consumer than anyone presented with interruption marketing. As an example, put yourself in the shoes of a person in the market for a new daily coffee shop. We all know it’s important; but why and how? Problem: Sensory Adaptation.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. 'I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. “Again.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    [Personalization] B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them.
  • SYNECORE  |  MONDAY, NOVEMBER 26, 2012
    [Personalization] The End of Search as We Know It
    Users can personalize Field Trip’s mobile notification settings to meet their specific interests. As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. Creepy, indeed. ENOUGH (CONTENT), ALREADY! we gas guzzling masses. RAILROADING SEARCH. GOOGLE’S FIELD TRIP APP.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] Ed Gandia Publishes 2012 Freelance Industry Report
    was his top sales person and used to get monthly bonuses. Freelancing has come a long way since I first started doing it. My first freelancing gigs were right out of college in the mid-80s. picked up freelance writing gigs because I had a hard time finding a job (I forget which recession this was.). wrote articles for local sailing rags.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] Ed Gandia Publishes 2012 Freelance Industry Report
    was his top sales person and used to get monthly bonuses. Freelancing has come a long way since I first started doing it. My first freelancing gigs were right out of college in the mid-80s. picked up freelance writing gigs because I had a hard time finding a job (I forget which recession this was.). wrote articles for local sailing rags.
  • INBLURBS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] Inbound Marketing for B2B to Replace Old School Marketing Methods
    It is a proven fact that B2B business can be initiated through personal meetings on a trade shows. The study shows that businesses with up to 100 employees are more willing and more active in the use of the new technology opportunities. There is nothing wrong to use tactics that work. Now calculate which way is more cost effective!?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. And we know that every marketing team is unique and has different needs.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] Using Twitter in the Pharmaceutical and Medical Device Industries
    With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] Your Business Blog Year 10: Is It Still Worth It?
    The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Personalization] Social Media for Sales
    If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Digg this!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] How to Build Your Social Media Audience from the Ground Up
    After you create a business Facebook Page , you’ll want invite your personal friends to “Like” it. Here, you can scroll through your personal friends and click the “Invite” button. 'Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about.  It’s your blog, not Facebook!
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 24, 2013
    [Personalization] Eight Links and A Translation
    My friend is probably not the first person to stuff lorem ipsum into that most useless of Google applications, but he’s the only one who has shared it with me. Personally, I chose not to defend social with ROI; it’s just too difficult for most B2B marketers. But First, A Translation! You: Nothing. Client: But what does it mean? Got it.
  • E-QUIP  |  MONDAY, MAY 13, 2013
    [Personalization] The Real Innovation Is Getting Things Done
    Personally and professionally, we already know what we should do.but we don''t do what''s good for us, because the rewards (and pleasure) are in the future; the disruption, discomfort and discipline needed to get there are immediate." Personalize corporate strategic goals. We''ll try again in two weeks. They are implementation masters.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 20, 2012
    [Personalization] Why Marketing Should Stay Off the Pitcher’s Mound
    good sales person would have seen this as a giant pile of acorns just waiting to be gathered up. good sales person would have put on a suit, told the creatives to sit up straight and would have charmed, informed, questioned and lured us into handing over the whole damn oak tree. Some people think I don’t like sales people.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 21, 2011
    [Personalization] Bootstrapping Your Sales and Marketing: Part 2
    you sell entirely on your website  or will you eventually insert a sales person into the transaction. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1:  Get your first customers “manually&#. You likely won’t need a full-blown (i.e.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Personalization] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Personalization] Lead Generation Check list – Part 6: A Multi-modal lead generation approach
    Not only do the disciplined integration and maintenance of a history of touches in the database aid relevancy, they open doors to tactical personalization. This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. wanted to provide a checklist that helps organizations optimize their lead generation process.
  • MARKETING EDGE  |  TUESDAY, MAY 26, 2009
    [Personalization] 5 Steps to Expert with Paul Schempp – Part 2
    They showcase the expert and their personality in a quick and easy fashion (use a flash player on the page instead of forcing the listener to download or wait for a new window to open for the file.) Time 26:11. EXPERTS AND NEW MEDIA. As PR practitioners we need experts more than ever to fulfill our role to the organization.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] Facebook Pages Offically Killing FBML In Favor of iFrames
    While you may not be the person that actually does the code for your cusotmer Facebook tabs and applications, that doesn't mean you shouldn't be informed about the new advantages that iframes bring to Facebook Pages. Last week Facebook, made some big changes to its Pages platform. How Do iFrames Benefit Facebook Marketers?
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Personalization] The Future Of Online Community
    Not surprisingly, this mirrors the utility of a strong, intimate in-person meeting versus a large industry conference. Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 5 case studies — Social technology impacting management
    Essilor International , a global maker of ophthalmic lenses, created an internal training program that mixes in-person and Web 2.0 We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. Maybe a little of both?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] Subscribers to Free Content are NOT Leads
    It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. I’ve heard some of my manufacturing clients call their subscribers free content leads. ve also read articles by other industrial marketers where they recommend using free content to generate new leads.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 21, 2011
    [Personalization] Engaging Content that Solves and Sells
    After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle). As all good content marketers know, engaging marketing content moves the needle. It persuades readers to take action and guides them along in their sales cycle in a logical manner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Personalization] Five reasons Europeans are behind in social media marketing
    From personal experience, that comes with no surprise. 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Let’s find out what’s going on here. 1) Clinging to the past . Blink blink. Seriously.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    'An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. The last thing that you want is for a visitor to tap on a button that doesn''t respond and end up frustrated by your mobile website experience. Drupal 8 is looking to solve that problem.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Personalization] 42+ Social Media Marketing Tools
    Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  The Basics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 13, 2010
    [Personalization] The best creativity technique known to mankind
    The reason I do this is because you don’t want the same person continually following the thought process of the person in front of them. OK, so my headlines tend to be a little sensational sometimes.  Not this one. That sounds like a cheesy affiliate ad or something, but there’s no catch here. But it gets better. Always!
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] 5 Future-proof Ideas For Your Website
    As an organization, we must go through the difficult task of truly answering some basic but powerful questions: What kind of person is my audience member? P redicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. Imagination outpaces invention.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Personalization] Best Twitter Guides, Tips and Tools of 2010
    Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. What types of information are worth sharing, beyond blog posts?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Personalization] Lead Generation: Have You Evolved Past Cold Calling?
    In former years (call it the days of Sales 1.0), cold calling would put reps and the people they were calling into an unproductive setting as the person on the receiving end neither knew the sales person or expected their call. With the new changes in B2B sales, namely Sales 2.0 Thanks to Sales 2.0 Marketing Qualifies, Sales Closes.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, JANUARY 4, 2013
    [Personalization] Is Social Listening Overrated?
      Arguing, “we generally have no context to interpret why a person posts what they post, “ she hints that the dynamic act of posting and tweeting itself may have developed behaviors or conventions that obscure rather than illuminate the conversation.  Crude algorithms don’t fully account for idioms and dismiss popular slang.
  • JUNTA 42  |  THURSDAY, JULY 26, 2012
    [Personalization] Michael Jordan, Failure, and Setting Content Goals
    If a person doesn’t have a goal, there cannot be failure. My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30 second spot of Jordan getting out of his car, walking passed photographers, and out a door. There’s no flash. No game winning shot. I’ve lost almost 300 games. Bueller?
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Personalization] The 2011 #Nifty50 Top Twitter Men Reprise
    His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. But, by no means, is this list complete. Adam L.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Personalization] Social Media is Simpler Than You Think
    At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. Social Media Listening.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Personalization] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    In most B-to-B cases, there are multiple buying infuences and you want to get this person on your side to be your advocate with other colleagues. Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. KISS - Keep it simple.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] 20 Social Media Terms for Non-Digital Natives
    Big Data is kind of like the legend of Big Foot – you’ve heard about it, seen some fuzzy pictures, but never actually experienced it in person. When a person takes over the online identity of another person or company–with either playful or malicious intent–to control that business’s or person’s brand equity.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 9, 2012
    [Personalization] How to Display Author Information in Organic Search Results
    Photos, Personal Interests, etc can and should be also added to create a more complete social networking experience. Option 1: Link directly to Google Profile by adding the personal badge to your site Google+ Badge Generator. Here are the requisite steps right now for (potentially*) enabling this opportunity.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    [Personalization] We Make SugarCRM Just a Bit Sweeter
    InsideView helps reps connect with prospects through their personal and extended professional networks including colleagues, ex-colleagues, and reference customers. As of today we are excited to announce that EVERY SugarCRM customer has access to InsideView. This is the largest instant deployment of InsideView across a CRM customer base ever.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Personalization] Visible Expert Profile: Rick Telberg
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Keeping Pace with Change.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Personalization] Don’t Drop Your Drawers on the Web – by John Leavy
    This post talks about not trusting every community site blindly with your personal information just because it’s popular or used by almost everyone you know. Once the account is created a person can add a Photo, their Religious and Political Views, Education and Work Information along with what Groups they belong to. On Facebook.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 12, 2012
    [Personalization] Rutgers Career Changer: When Science Meets Business – Super Stars Are Born
    A high expectation for the potential value that they can bring to the digital bazaar will enhance both their personal brands and corporate brands,” said Cheryl Burgess, ( @ckburgess ) Managing Partner at Blue Focus Marketing , invited guest speaker. ” Senator Edward M. Kennedy (D-MA).
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Knowing what goals to set for your team members is all about knowing your team members on a personal level. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Used to be lucky if you had an email to go on”. Coach. Motivate. Maybe.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Personalization] How many inquires does it take to make quota?
    Personally I like the 100% follow-up number and it’s worth targeting. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula.
  • VIEWPOINT  |  MONDAY, OCTOBER 24, 2011
    [Personalization] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
    By the way, I learned that Kenandy is named after Sandy Kurtzig’s sons, Ken and Andy, and I really like this personal touch An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Personalization] Content Curation: How to Become a Thought Leader
    Blog Content: Are you personal… or all business? Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Does this make sense to you? Digg this!
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Personalization] What Are Your Target Audience’s 5 Top Web Sites?
    feed information to them every day and respond to requests, even when I’m not actively marketing in person. If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you access web content via RSS feeds?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Personalization] Get Search Engine Optimized- Fast
    Hire an SEO person to do some optimization for your web content (expensive). How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here’s how it works. Okay, seeing is better than me telling you. Details?
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 16, 2012
    [Personalization] The 2 Reasons Why You Really Lose a Sale
    But we do lose sales because of our own personal inadequacies. It’s a rare sales rep who’s never lost a deal. We have to lose sales at one point or another. It’s also easy to blame a loss on something out of our control. “Our product is inadequately priced,” you may say, or, “The prospect has no money.”
  • ENGAGE  |  WEDNESDAY, JULY 13, 2011
    [Personalization] This Blog Post May Not Be For You
    OK, so that’s from my personal life, but you get the drift) And it makes sense that we do, kind of. W e spend a lot of time wooing people to like us. Follow us on Twitter!” Like us on Facebook!” Get our email updates!” “Share us with your friends!&# “Please hang out with us Friday night!” Maybe. The media was outraged.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Personalization] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    The only thing a business needs to get started is to do the first step and to register a personal account on Facebook. Facebook offers you to connect your corporate blog with your personal profile and your business page. So every time you publish a blog post it is also showing up on your personal profile and your business page.
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 11 Best Practices for Social Journalists
    online audiences are often more willing to share than you think—but you have to be willing to engage them personally. Be the bigger person and walk the other way (metaphorically speaking). 'Social journalism is a fairly new term. While the term is new, the concept is not. This content is: Timely. Useful. Relevant. Social. Blogs.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Personalization] Why People Love Social Brands
    If you start with the why , the personality you will create for your business will help build lasting connections with your community. personality-building steps for the small social business. 'One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. 
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Personalization] The Four Biggest Content Marketing Pain Points
    The real goal is to create fewer pieces of “epic” content that kindles an “aha” moment when a person discovers it and realizes it is just what they need right now. Brands face multiple obstacles when organizing the content function. Following is a brief summary of common sense steps for overcoming each content marketing pain point.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Personalization] How Opting People OUT Can Actually Improve Your Email Marketing
    2) Engagement Through Personalization. The content of the email is personalized to the reader's behavior, and specific. In short, Fab does a great job with a simple email of engaging their reader with personalized content and allowing them to take control of their subscription preferences. Bold move, guys. Fab's Fabulous Email.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Personalization] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    By personalizing your lead nurturing, you can build trust by sending the right information at the right time. 'Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. Goal Setting. easurable. elevant.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Personalization] B2B content marketing research
    Prioritise personal channels. 'Content marketing works.  Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Make time.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Personalization] Finding content within your company that’s actually worth sharing
    And Facebook and Twitter are forcing companies to take a more personal (and, hopefully, honest) approach to their content strategies.&#. John Cass had a great interview with John Yunker last week on international content strategies.  Creating content that people want to share with one another is really difficult. But blogs are still rare.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 2013’s Best Opportunities Will Come Through Digital Engagement
    Relevant, timely, personalized engagement. Again – be relevant and personal. Gleanster Research has just issued “ The New Rules of Digital Engagement ,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among Among the findings: Online marketing rocks. Marketing automation sets you up for success.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Personalization] SEO: A Google Authorship Conundrum
    I''ve heard Matt Cutts speak on Google Authorship in person, twice. The idea behind Google Authorship is really quite simple: Google wants to establish Author Rank for every person producing content on the web. 'The other day we were on a marketing webinar with an agency based in NYC. These guys are truly marketing experts.
  • SALES CHALLENGER  |  MONDAY, JANUARY 20, 2014
    [Personalization] Three Ways to Uncover Your Company Culture
    What You Ask: Have Insightful, Probing Questions Always Ready: Each person you meet gives you the opportunity to ask questions which will give you a flavor of the culture of the organization; you need to make the most of these opportunities and ask insightful and probing questions to accelerate your understanding of your new organization.
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Personalization] Using Game Mechanics to Increase Engagement & Participation
    person may play different types of games for different reasons or may like all of them because they have the same type of motivation. One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Motivations Differ.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] Manufacturers: Tips on Getting More of Your Distributors Time
    They normally say I need 10 widgets and the person taking the order has the discretion of sending them yours instead. If you like this post, you might want to read: Importance of In-Person Training for Manufacturers. Sound familiar? Here’s another interesting note.  So it seems that we are in a catch 22 scenario.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Personalization] How to Use the Social Web to be a Star at Work
    I’ve already written about the importanc e of personal “technological adaptability” as an increasingly important life skill. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  It makes a lot of sense. So there.  Digg this!
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Personalization] 4 Business Blogging Best Practices
    While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content. However, some of the key principles of media and personal blogs are still very much important in business blogging.
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 13, 2014
    [Personalization] The Ifbyphone 2014 State of Marketing Measurement Survey: Mobile Marketers Setting High Standards
    These high-value channels include inbound phone calls and in-person interactions – which nearly 40% claim to be effective at generating sales. 'It’s that time of year again! Spring has sprung! Birds are chirping, flowers are blooming, and marketing channels are being measured one-by-one. Very exciting! Offline/Online Blur. SEO and PPC tools.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Personalization] 6 Mistakes Your Sales Team Is Making That Are Costing You Business
    But in the era of the smartphone—which everyone has glued to their person at all times—we can overcome this issue in sales. They can also ring the phones of all your reps at once, with the first person answering getting the call. good rep knows how to navigate the rules for a successful sale. Not Following Up Frequently Enough.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Personalization] Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”
    Ekaterina: What I found quite interesting is that Zuckerberg embraces the purpose he personally serves in this world, and for him, it’s to connect the world. Did he make personal mistakes? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. The reason why your business exists, is two-fold.
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