Page 69 of 188 Previous | Next 
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Personalization] Can't Focus? 5 Ways to Overcome Distractions at Work
    What's worse, once distracted, it takes the average person 23 minutes to get back to the original task, according to a study of digital distraction. According to a report from the McKinsey Global Institute , the average person spends 13 hours a week (28% of their workweek) reading, deleting, sorting, and sending emails. The second?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Personalization] The crisis in marketing education and what to do about it
    Although I have seen vast improvements in the past two years, the fact is that the gap between current marketing degree programs and business reality is so severe it is downright depressing. I can count on one hand the number of undergraduate students I have personally met this year who I thought were prepared for an entry level marketing job.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Personalization] How To Increase Customer Loyalty And Revenue
    But even the most marketing-savvy businesses are realizing the importance of personalizing their efforts. The company plans to use the data it’s already collecting on customers to deliver personalized messages to each shopper on an ongoing basis. and The Huffington Post. Customer loyalty is a top priority for many brands.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 8, 2012
    [Personalization] Seven Steps to Becoming a Corporate Charity Rock Star
    Pick three of these and meet with them in person, ideally in their office (check for Shih Tzus). I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. Techies?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Personalization] PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture
    On the other hand, so-called “postcard” emails allow the sender to be much more personal—even including videos. Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 7, 2015
    [Personalization] 4 Simple Rules for Creating Interactive Content
    Understanding your audience is key to any successful interaction, both in your personal life and as a marketer. B2B buyers can be more risk averse than a broader group of consumers, as their choices can have far-reaching impacts on their work and personal lives — meaning knowing how to alleviate concerns for these buyers is paramount.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Personalization] Going Global in Marketing Involves More Than Just Translating The Words
    Qualitative Research Personally talking to a native speaker to learn about their region’s culture is critical when entering new markets. 2. Globalization is key to Modern Marketing. But as the Harvard Business Review points out , going global is “much easier to admire than to imitate.” This is a matter of tone.
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2011
    [Personalization] You DO know what to say in social media
    To channel your inner social media person, play this mind game with yourself. Imagine that whatever you see in that angry blog post or tweet or message board comment was said to you in person. Conjure up an image of that person standing in front of you and saying that to you to your face. Image via CrunchBase. Got it?
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Personalization] 7 Habits of Remarkably Charismatic Marketers
    The ones that make every person they talk to feel like the most important person in the world? They know the importance of listening, and are genuinely interested in what the other person is saying. The most charismatic person you know isn't perfect, and neither is your favorite brand. love those people. awesome.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] How to Find Real Talent (Go Beyond the Resume)
    “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. Our best talent often isn’t the person with the best technical skills.  Instead it is the person with the best attitude. Resumes are poor predictors of people performance. Amen, Dan.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. I don''t think that the internet replaces those kind of dynamics. what would it be? Register here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Personalization] How does a small business move into social media marketing?
    Another global brand I work with has literally tested the digital competency of every marketing person in their company. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. How do you make this transition?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 6, 2013
    [Personalization] Open 4 Doors to Sales
    But the most important relationship isn’t with a single person, it’s with the company. What’s my relationship with that person? Four Open Doors.  . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. Ask yourself: .
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Personalization] What Marketing Org Charts Tell You About The Business
    small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. The Right Marketing Structure.
  • BIZIBLE  |  MONDAY, NOVEMBER 7, 2016
    [Personalization] How To Report On Content Marketing [Part 4 of 5]
    Again, this report is based on the landing page of a visitor’s session so it doesn’t matter how a person found the blog post. If a blog post was a person’s very first touch (and nothing more), and you used a W-Shaped attribution solution, when that person eventually becomes a customer, the blog post will receive 30% of the total revenue.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Personalization] Basic Training For B2B Social Media Turtles: Research & Preparation
    Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Research Fundamentals.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Personalization] Top Content Marketing Challenges, Benchmarks, and KPIs
    Half of respondents cited focus on improving the target of content marketing efforts, such as personalized and situational content; while 47% of respondents want to increase the quantity of content being published on their sites. The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics.
  • NUSPARK  |  THURSDAY, MARCH 1, 2012
    [Personalization] The Monkees, Davy Jones, and Good Marketing/Content Strategy
    promotion was purely ads (TV, radio) and articles/interviews (teen magazines) and the personalities of the Monkees themselves on their show.  For those who don’t know the story, I’ll be brief.  In the mid-60s, NBC wanted to do a TV show based on the “Hard Days Night” Beatles and hired 4 mostly unknown actors to play a rock band. 
  • HALEY MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Personalization] 10 Things I Learned Selling Newspapers at 33 Years Old
    That’s nearly $2.38 per newspaper for local children’s charities! I don’t think one person asked for change and a number of people would donate and not even take a newspaper. Someone Was Stealing Our Business: OK, not really, but my Type A personality kicks in at times. That’s a tried-and-true part of the business world. Of course not.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Personalization] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    ” In its drive to capitalize on the desire we have to share things like favorite songs, Coca-Cola tapped into something else: Consumers today want more than uber-personalized content. For one, it doesn’t have to limited to people within your physical vicinity, or even people you know personally. What Is a Shared Experience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Personalization] Should Facebook be regulated?
    The violent act itself is OK … it’s the intent of the person filming that determines whether it is appropriate for public consumption or not. Facebook might argue that a person has to opt-in to its service, like subscription television channels (although it’s free). Shouldn’t we have a right to NOT see horror?
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Personalization] Building Your B2B Marketing Database
    First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Photo credit: Wikipedia. Plenty. Account name, address. Phone, fax, website. private.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Personalization] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. How best to overcome the limitations of person-to-person training? To say that Brad Geddes is a Visible Expert is an understatement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 20 Truths I’ve Learned as a Content Marketer
    Content should always be written for a person on the other end. B2B content marketers need to remember they are not writing for businesses, they’re writing for decision makers at these businesses, and believe it or not, they have feelings, emotions and personalities like the rest of us. Source ). Source ). Source ). Source ). Source ).
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Personalization] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    It typically expresses itself with the CMO hiring a “technical person” or the IT group hiring a “marketing project person” and the business saying “yup, all aligned, let’s move on.” There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Personalization] Should Marketing Consultants Practice What They Preach?
    In the hunt for rockstar consultants, pay attention to a person’s soft skills, but don’t fail to do a proper background check. In addition, providing insightful commentary on personal blogs will help them practice their written and analytical skills. Marketing consultants are a hot commodity. doer or a teacher? Absolutely.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Personalization] Thunderhead ONE Provides Powerful Journey Orchestration
    UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Personalized content and data can also be pushed to other execution systems such as email through API connections, either in batch or real time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 7, 2012
    [Personalization] The 4 Things I Never Want to Hear on a Sales Call
    by Melissa Madian | Tweet this I’m a sales person’s worst nightmare. It’s my job to research new selling techniques, dissect sales processes, and apply the techniques so our sales team can sell more, sell better and sell faster. That means I can purchase tools and services for the team. At all. Tell me more” 3.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Personalization] Marketing Automation Systems are on the Rise
    Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. But marketing automation systems aren’t meant to replace personal engagement. Guest post by Gene Morris. What is Marketing Automation?
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Personalization] An Overview of My Top Content Published Throughout 2015
    With 2016 a few days away I wanted to reflect more on the personal journey that came with creating 28 pieces of content this year before reviewing my best blog posts from 2015. As a team we crushed the goal.on a personal level this challenge lit a fire in me I didn’t know existed. 90 Posts in 90 Days. What Does This Mean For You?
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Personalization] Mindfulness is close to godliness
    Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. On May 15, Laura Vanderkam wrote a story for the New York Times , The Busy Person’s Lies , calling b t on all of us busy professionals who end our days in tears believing our lives ravished by our 60, 70, 80-hour work weeks.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Personalization] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    In other words, while you might have great content, if it doesn’t get to the right person at the right time , it’s not likely to be very helpful in closing sales. An example for this business owner with declining sales might be to hire a marketing person, re-assign roles of existing staff, or outsource to a marketing agency or consultant.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 23, 2013
    [Personalization] Are Your Ready for 2014?
    First Quarter 2014. Are You Set Up? Ken, are you crazy?  I have not finished the fourth quarter yet!  But as budget planning begins and business strategies begin to be set, it is your responsibility to be ready for 2014.  What do you need to have on your to-do list for the next 60 days? When do you need them fully up and trained? Outside training?
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Personalization] CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
    Ask your employee to create a plan of the sessions they will attend, what they are looking to learn at those sessions each day, and five speakers they want to meet in person (and what they want to talk to them about). Personally, I'm always thinking about hiring opportunities every time I meet someone -- especially at conferences.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Personalization] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    Some choose historical figures, other folks they know personally. Not to mention he’s a personal business hero of mine.”  He continues to do that for his personal brand, and I’d want to tap into that fountain of creative energy and beat the opposing team before they ever heard the whistle blow!”  Julius Ceaser.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Personalization] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    For employees, being socially engaged helps them (a) build their personal brands, (b) earn rewards and recognition through increased visibility within an organization, and (c) become more employable down the road. Social engagement can be a tricky prospect, and the wrong approach can end up doing you and your brand more harm than good.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] First Inbound Marketing.Now Inbound Selling?
    Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet.
  • SAZBEAN  |  FRIDAY, FEBRUARY 22, 2013
    [Personalization] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
    Psychographic research and variables are any attributes connecting users’ personalities, values, attitudes, interests and lifestyles or, as some might say, interests, activities and opinions. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 20, 2012
    [Personalization] Why Brands Should Stop Trying To Be Friends With People
    That is the need to develop a personality. The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 23, 2012
    [Personalization] Over Prepare, And Then Go With The Flow
    Most of all, I love being able to extract the information I need from the person who makes these decisions at a company, and then being able to convince them that speaking with one of my reps will be beneficial to improving their processes. Prior to a call, I start researching the person, and the organization. love the way it sounds.
  • SAZBEAN  |  THURSDAY, JUNE 7, 2012
    [Personalization] Making the Most of Social Media Analytics
    person may see an ad or promoted social media message but choose not to click through, then search for the product later, and finally make a purchase on a third, fourth or fifth visit to the company’s website. But social media reach is more measurable than some people would have you believe. News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Personalization] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Personalization] My List of Demand Generation Vendors, and Who They Sell To
    This has more to do with the degree of personal selling (and after-sale service) than anything else. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. also promised a blog post on the topic. Here it is.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] The Anatomy of a Successful Facebook Post
    Ask them for personal experiences, or opinions on specific situations. You may ask people to share something, but never require them to post on another person’s Wall (aka Timeline). When it comes to using Facebook for business, many people wonder what the secret for success is. Are there things you should be doing that you’re not?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Personalization] Axiom Staffing Group: A Universally Recognized Truth
    Growth matched by their commitment to personalizing the business. Axiom Staffing Group was founded in 1999 in Vinings, GA. culture was designed to attract the best in the business while nurturing the talents of those just starting their careers in the staffing industry. Building alliances that are deep and lasting.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Personalization] The Service Mistakes You’re Making (but your customers are too polite to tell you about)
    Make sure that you personalize digital communications, and that your clients can talk to a live person when they want to. A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you're unlikely to know about service problems with the other 96%. Yikes! Double yikes. You can, however, be practical!
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Personalization] The Sales Game Has Changed: Here's How to Adapt
    Video content can feel more personal than written content, and it helps sales organizations tremendously as a follow-up content asset. Should that remote, outside sales person be replaced with a local, inside salesperson? Should that person simply work from their home office, or is that person relocated? The result?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Personalization] Event Marketing: How a technology start-up made a trade show splash booth-free
    To make the branding memorable, they created a personality around the brand which included: A mascot, Seymour, whose: Face looks like one of Brickstream’s two-lens cameras. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    Keep in mind that even if your social media contacts never buy from you , there's always a possibility that someone in their personal network will! 7) Create More Landing Pages to Generate More Leads. People are even more resistant to give up their personal information now than ever before. At least one supporting image.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Personalization] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Key capabilities include: Predictive Scoring – Personalized models look at historical CRM data and Infer’s vast library of external signals to identify which prospects are the best fit for a company’s product. Press Release:  New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Personalization] 4 tips for generating more return business in any industry
    Technology allows some pretty magical things to happen, especially personalization. Use name personalization in emails, or custom welcome messages when clients log-in. There’s no question that technology or individual-driven personalization is well worth your while. Hopefully, they’re fully satisfied with the purchase.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Personalization] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs believe in the personal touch. You have a marked preference for traditional face-to-face techniques: personal networking, tradeshows, seminars. We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Brave New World: Understanding Security Risks Around Mobile Devices
    Figure out how to use your personal Twitter account safely and competently, then graduate to the higher profile and higher risk activities. Co-mingled Data and Accounts : One particular challenge that smartphones and tablets present is an unprecedented co-mingling of personal and professional data and accounts. Human Error.
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.
  • PUZZLE MARKETER  |  SATURDAY, MARCH 24, 2012
    [Personalization] Positively Influencing Email Open Rates
    ” Most likely the person ‘found’ it or grabbed it from a transaction in their system. If you ask the person permission outright or allow them to subscribe themselves on your site, your contacts will me much more engaged in the future. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Personalization] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    The odd person out in the rollout of Instant Articles is the marketer. This is very different than marketers -- they need to not only attract the attention of a potential buyer, but also convert and nurture that person through the buying process. And with the buzz came many important questions for marketers. Maybe. Here's why.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Personalization] Notes from the Marketing Operations Executive Summit 2014
    RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Personalization] Facebook, the “spiral of envy,” and our Botox Life
    Hit a personal wall late 2012 and found that. Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. All those folks have been unfriended by now. And the daily narrative of their lives is profoundly intimidating.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Personalization] Industrial Marketing is not Disconnected Tactics
    If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Many manufacturers and industrial companies are learning some hard lessons these days. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Personalization] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    ” It was important for me to be in love to write a song like that, to understand what it means to love unconditionally. A lot of times the best songs come from sharing personal, intimate stories that also are universal and relatable to the rest of the world.” He offered inspiring tips for modern marketers at the event. ” 2.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Personalization] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com. Marketing is a long-term endeavor. Single isolated events don’t work. This is why the popular and widely syndicated “TV on the Web” show Marketing Made Simple TV got rid of single show sponsorships.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Personalization] My One to Their Twenty
    Basically, they want me to grow both professionally and personally. . This year Haley Marketing is celebrating its 20th year.  This year also marks my first with Haley Marketing.  When I started, I noticed one thing everyone at Haley Marketing had in common.  They are all exceptional at what they do.  Haley News
  • DOCALYTICS  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Docalytics for Sales Outlook Add-in
    Last month we announced the launch of our Docalytics for Sales Gmail plugin , and this month I'm excited to announce the launch of its sister add-in for Microsoft Outlook. Docalytics for Sales takes the mystery out of who is reading the content you send them so you can tell who is really interested, and better time your follow up. Happy tracking!
  • WRITESPARK  |  TUESDAY, JUNE 11, 2013
    [Personalization] Packaging Case Studies to Increase Their Promotional Value
    case study book can justify registration from prospects before the download and can serve as a "leave behind" printed document for your salespeople when they meet customers in person. Go to the website of many technology companies and find the link for case studies. What a lost promotional opportunity!
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Personalization] Facebook Works for B2B Too
    But at the end of the day, what really matters is having a social presence, showing your personality, humanizing your business, and having a little fun in the process of course. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Notes
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Personalization] How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton
    Finding the right person. While it's possible that this person might be a peer, mentors tend to be senior to their mentees. For many, goal-setting can feel like a daunting process. You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. Step 2: Get a Mentor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Personalization] Demanding Clients: How Far Should You Let Them Go?
    The book outlines “the dirty dozen” or 12 common everyday actions a-holes use: Personal insults. Invading one’s “personal territory” Uninvited physical contact. I get it. ” “You can’t please everyone all of the time.” When Demanding Clients Become Detrimental. Or endless emails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 23, 2012
    [Personalization] So much for authenticity
    Ironically the only authentic person in the whole scenario was the speaker, who was authentically ineffective. Authenticity, authenticity, authenticy. That’s probably the most popular characteristic we prescribe for social web success, and by far the most mis-used, too — and I have an example to show you why. What???  Really???
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Personalization] It’s normal to be bad before you’re good
    attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it. You can write anywhere for now.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Personalization] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. If you're reading this, you probably have an email address (or two, or three.). 16 of the Best Email Marketing Campaign Examples. 1) PayPal. Did you see that?
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. Sharing personal moments with friends and strangers (Snapchat). Personally, I think so. Let’s play a game.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Personalization] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. Then I saw ZenIQ. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 25, 2012
    [Personalization] Blog comments are serious business
    Comments create community, community creates benefits.    The community here on {grow} has become an essential part of my business and personal life. If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. Gini identified three blog comment “camps” … No one comments.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Personalization] A Tour through the New Facebook Ads Manager
    One of my personal favorite Facebook changes is giving users the ability to check data within the dashboard for any time period. Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Selling is to hunting like marketing is to trapping
    No self-aware entity living on the cloud or even the most savvy and brilliant resident of Bengali can replace your network, personal relationships, integrity, and reputation even though, day by day, they’ll handily be able to replace every single one of your products and services. Always remember: don’t forget to keep on selling.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Personalization] How to Beat Dunbar’s Number with MarTech
    Luckily, Dunbar’s Number can be beaten both personally and professionally with help from the right technology. Fill up your 150 limit with personal relationships and leave your professional connections to MarTech that does the heavy lifting for you. He discovered by accident that for humans, the magic number is 150 people.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Personalization] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    While I like Scott Dorsey and David Cummings personally, I don’t expect they’ll be able to change that pattern. by Joe Payne | Tweet this I never thought I’d be an industry pundit. That trend continued when the email provider ExactTarget said it  would purchase Pardot. In this environment, batch and blast marketing doesn’t cut it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 10, 2013
    [Personalization] 10 marketing tips to help your start-up stand out at SXSW
    He actually had people sitting in chairs, waiting to watch the next demo. 3) Have several experts on hand. I can’t tell you the number of booths that had one person there. Are you kidding me?  I stood in one booth for TEN MINUTES before a person even noticed I was there, Look, everyone is in SALES now. That is just criminal.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 11, 2016
    [Personalization] A Look at Email Deliverability Across Industry Verticals
    Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Retail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Personalization] If I give away my content, don’t I give away my business?
    If they follow this formula consistently I know it will work. I’m a pretty conservative person when it comes to prognostications, but I would almost guarantee success because their ideas are so compelling. The other night I had dinner with some dear friends who have a successful consulting business. give everything to my readers.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] 5 Smart Reasons to Create Content Outside Your Niche
    Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Remember: A little personality goes a long way and will make you more interesting. 5) You'll keep your sanity. Ideally, both at the same time. You must own and dominate it. This was a great achievement.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Personalization] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Facebook is releasing its own bot for Messenger, a personal assistant bot named "M". M can answer a wide range of requests -- from restaurant recommendations, to complex trivia, to last-minute hotel rates in the city. In the days following the announcement , the tech and marketing space lost its mind. Why all the ardor? Not registrants.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Links are more likely to be clicked if they’re shared by a real person. In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Personalization] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Make this person the managing editor. This person should also be OCD. Chaos-proof” personality that thrives in the fast paced, fluid world of a startup. Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Seems simple right? Go to Events.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Personalization] A PPC Optimization Checklist for the B2B Marketer
    Every campaign will have very different but personalized sets of goals, key performance indicators, and conversion metrics. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    blog is a way to connect with your customers in a more personal way. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Anyone can start a blog for their business. But not you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] The Fearless Competitor to review the new book by Mike Stelzner – “Launch”
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Win a free copy of this great book. Details below. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews. How YOU can win this book!
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Personalization] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    Capturing your prospect’s information so you can tailor a personalized connection. Nurturing those relationships – courting, wooing, going out for meals, hanging out, texting … whatever you do, this is all about getting to know the person and beginning to make it personal. It’s wedding season. Me, too. And you are there.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Personalization] Why Marketing Automation Fails: 3 Common Reasons
    You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel. Human-to-human connections are the heart and soul of marketing. But it’s not.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Personalization] The World's Worst Business Babble Translated Into Human Speak
    For Example: I think we''re boiling the ocean in this email, maybe we should meet in person. >> I think we''re taking on too much for an email, let''s meet in person. Cross-pollinate. Best-in-class. Thought leader. Even now, we still see business babble infecting corporate communications. Take a look. their name. 11) Learnings.
  • 3D2B  |  TUESDAY, MARCH 29, 2016
    [Personalization] The Great Misconception about Inside Sales That’s Hurting Your Results
    When an inside sales person leaves, you are left with a huge hole. If you lose an inside sales person who was responsible for a specific language, you are in trouble. There’s a misconception about inside sales that I believe is rooted in its name. And it’s hurting many businesses. It’s the “inside” that leads people astray. It adds up.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 3, 2015
    [Personalization] Omni-Channel and the Future of Customer Experience
    To successfully manage omni-channel customer interactions, as noted in another  Aberdeen report , companies need to ensure that all stakeholders in the business – including marketing, customer service, and sales – deliver consistent and personalized messages across all channels. Observations from G-Force 2015. Analytics.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Personalization] Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More
    The Future of SEO: AI, Personalization, and Machine Learning”. SEO is about personalization and information now. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. link]. link]. link]. link]. link]. link].
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Three Social Media Lessons Learned
    My secret personal wish list at the launch of this blog: I hoped to have 10,000 page views in my first year (I hit that in less than six months), and I thought it would be cool if my Klout score could get to 40 (it is in the 60′s today). There is no learning like hands on learning. Find the Unexpected. Relationships are Key. Your Turn.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Personalization] How to Master Content Marketing on LinkedIn
    Mention a person or situation that might be helpful to some of your connections. The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? Publish an article.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Inside sales representatives are taking over more sales duties, sometimes handling the complete sale by themselves rather than working hand in hand with a field sales person. It turns out that the inside sales person is a unique individual, especially when it comes to B2B sales. What’s Causing the B2B Inside Sales Training Problem?
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
<< 1 2 ... 67 68 69 70 71 ... 187 188 >>