Page 69 of 159 Previous | Next 
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Personalization] Exclusive Interview With SAP's Director Of Social Media - Michael.
    Michael: Bringing a personal and relevant business intelligence experience directly to the end users is especially important for the marketing team for SAP Crystal solutions since our customers are individuals in SMEs.  Identify your thoughts and opinions as personal views and not representative of the company. Enjoy the read. Sign up.
  • CONVERSIONATION  |  THURSDAY, JULY 19, 2012
    [Personalization] The Challenges of a Real-Time Economy: an Unexpected Small Crisis
    temporarily removed it now as requested (I’m a nice person, at least so my mom says) and as the report is supposed to go online later today. Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. The question is how. The message?
  • LEADERSHIP  |  FRIDAY, MAY 30, 2014
    [Personalization] Interesting Infographics: How To Make Your Content Go Viral
    Create content that seems as though a person is talking aloud. 2. We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. Neglect emotional appeal.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] How to think about differentiation for your business
    Too many of these attempts stem from personal opinions of the owners rather than any research. Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. Have a Plan B.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    They focused on parts of the job that would interest her, instead of trying to fit her to the "ideal sales personality." In this post, Kim says she hopes to see more women actively seeking inside sales careers. Happy Valentine''s Day, Sales Prospecting Perspectives readers! Is it OK to cold call prospects on their mobile phone ?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 6, 2013
    [Personalization] Do You Have Your Sales Team’s Back?
    What I discovered is that the personalities I ran into within each of those industries could not get more diverse. This week marks my 9-year anniversary at AG Salesworks. It''s been a great ride. Prior to joining AG, I spent some time working in hospitality, banking and technology. That is what you owe your employees. It''s a two-way street.
  • SYNECORE  |  WEDNESDAY, APRIL 17, 2013
    [Personalization] The Danger of Assuming Context in Responsive Web Design
    Those who do this might say a mobile-sized version of a website can have less information than a desktop site because a person accessing it from his or her mobile device must be "mobile." Mobile-first responsive web design means much more than just considering layouts, imagery, and media queries. Right? Ta da!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Personalization] It's A Beautiful Day In The Office
    Patience: Mr. Rogers was never rushed in his speaking and he never rushed the person he was speaking with. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. During his many years as a public speaker, he has taken tips from someone he considers a great communicator, Mr. Fred Rogers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 25, 2010
    [Personalization] What Mockingjay can teach us about blogging
    But personal blogs or those devoted to a single subject just ache for a continuing saga. It's a terrific, inventive, well written series. And it's also part of a clever, marketing strategy. Series have long held their own in young adult books – there's been The Hardy Boys, Nancy Drew, and even Little House on the Prairie.
  • VIRALLY BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Leads and sales is what business owners understand
    Virally provides simple landing pages that a non technical person can create in minutes and hosts useful and valuable content. As marketers our job role is evolving daily. From new social media platforms to new technologies and markets the world is getting more and more connected and more and more complex. CONTENT STRATEGY
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Personalization] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Try it in person at the mall or a hardware store. If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. Midbound marketing. Try it. This happens to me a lot. So I figured I''d share the wealth with you.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 11, 2013
    [Personalization] Act-On Elected to Forbes “America’s Most Promising Companies” list
    At Act-On, we’ve built a culture of empowerment and entrepreneurialism in every single employee around three simple concepts: simplicity of solution, attention to detail and personal accountability. Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [Personalization] The Decks Are Cleared and the Rocket is Ready to Launch
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation – my entire focus now. We want it to become the go-to blog for everything related to B2B marketing. It’s your blog and I need your help making it better and better. How want to know what you think.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MAY 23, 2011
    [Personalization] 7 Ways to Keep E-mail Competitive
      In a world of instant, multichannel 2-way communication, personalization and relevance are the gating factors. If you ask customers to rate their store visits or review products purchased (based on loyalty card data) respond with a personal email and a follow-up offer.    Experiment with Personalization.
  • INSIGHTIQ BLOG  |  FRIDAY, OCTOBER 7, 2011
    [Personalization] Are Facebook "Likes" a Good Metric? Or a Metric at All?
    People use social media to express their interests and personalities with their network. forgot about the page and never visited it again, and the next time I revised my personal Facebook page, I removed it from my page because I didn't feel I had no affinity for the company and didn't particularly care to endorse it on my profile.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    [Personalization] Are You a Good Online Spokesperson For Your Company?
    Look for opportunities to connect further : Behind every Twitter handle and blog comment is a real person. Photo credit: IAEA Imagebank. Then user-generated online content was invented, first with blogging apps and then with social media, and in short order, companies large and small had to figure out this radically new landscape.
  • HUBSPOT  |  SATURDAY, JANUARY 31, 2015
    [Personalization] How to Use Psychological Biases to Sell Better and Faster
    Whether for good or for bad, the first piece of information we receive about a person or situation will color our overall perception. One possible explanation is the illusory truth effect, which establishes that the more times a person hears a statement, the truer it seems to become. To read more content like this, subscribe to Sales.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.
  • THE ROI GUY  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] Are you ready for even more decision makers per deal in 2014?
    On average, the buying teams have expanded by an additional person in each of the past two years, a 43% increase compared to three years ago according to the latest 2013 IDC Buyer’s Experience Survey. Research indicates that there are now over 8 people involved in the average B2B purchase decision.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] What Content Should You Put Behind Forms?
    This could impact whether or not a site visitor will return, branding, and even whether or not the person will become a customer. - Too Many Forms - There is a line at which the number of forms on a site becomes ridiculous. I''ve been to some sites that require a form for EVERYTHING. This is the million dollar question. But, should we?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 28, 2013
    [Personalization] Sales Attraction Strategies You'll Want to Know About
    That includes three specific attraction categories: personal, digital, and collaborative. Personal strategies include tactics like personalized e-mails or hand written letters that make prospects feel like you’re talking to them one-to-one. Want to know how to get more customers without cold calling? She was ecstatic.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Personalization] How to Deal With Negative Nancy's Comments in Social Media
    First respond publicly, whether its via a tweet or a comment on their Facebook wall post, and then send them a private message so you can chat with them over email or the phone, explaining to them you'd like to discuss the matter in a way that offers them a more personal experience. Does this person have a following? Don't delay.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    To tweet a coffee, you have to have a Starbucks account set up, but you can use the same account you use for your own personal Starbucks card or pay-by-phone app. One of my favorite books of the year, this collection of essays from 99U , focuses on how to develop a habit of creativity in your work and personal life. We know.). torso.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Personalization] A Festivus for the Rest of Us! The Airing of Marketing Grievances
    There''s a real person with feelings behind that corporate social media account, people. When those people proceed to shame us for our faulty email personalization as a result." -- Niti Shah , Head of Email Marketing. "A Festivus for the rest of us!". Oh, and how could I forget? Pleasant, huh? The 2013 Airing of Marketing Grievances.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] The 5 Pillars of a Successful Sales Pitch
    Prove that your presentation has been personalized in the first 60 seconds. If you’re pushy or insincere on a personal level, you’ll lose their business. The idea is that once you’ve pinpointed how you’ve acquired your current customers, you can reproduce that process and build a machine that scales. Let us know in the comments below.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Personalization] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    Amit Agarwal is a professional blogger and personal technology columnist for a national newspaper. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. Export LinkedIn Contacts. Who Viewed My Profile.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Personalization] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    To model the Web, to understand the architectural principles that have provided for its growth, and to ensure it supports the basic social values of trustworthiness, personal control over information, and respect for social boundaries, then we must pursue a research agenda that targets the Web and its use as a primary focus of attention.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Personalization] 5 ways Marketing Automation helps Sales Enablement
    For anyone involved in selling B2B products and services today, marketing automation is just one tool that helps convert prospects to sales and helps to facilitate more personal relationships with buyers if used to its fullest potential. However, it’s not always easy for the sales rep to view automation as positively as peers.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Personalization] Leave Your Ego at the Door
    They care about how they can use your solutions to achieve their desired business and personal results. This means taking the time to identify all the roles on your customer’s buying team. I say team , because in today’s B2B sales process, it’s no longer just one person involved in the purchase decision - it’s a whole team.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 25, 2013
    [Personalization] Boost Your B2B Marketing Efforts with Twitter Chats
    ” Some chats are just on Twitter, while others can accompany a live in-person meeting or conference. Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Another popular pairing is a TweetChat with a webinar.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Personalization] What to Do When Your Twitter Account Gets Hacked
    If your password on anything is "password" or "admin" or "fido", or if it''s any easily guessable personal information like your name, stop reading this article right now and go change it. I''ll wait. I''ll watch that clip from Spaceballs where he talks about the combination he uses for his luggage til you get back. 2) Do the Twitter two-step.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Who is succeeding and why? million. million.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Understanding what it takes to recover from Penguin: a basic blueprint
    Make sure the company/person you’ve hired to clean up your links is accounting for these toxic links and removing them. If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. Basic Overview of Google’s Penguin Algorithm. Link Removal.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, MARCH 14, 2012
    [Personalization] You & Your Data
    The challenge is to make sense of that data in ways that personalize the experience for consumers and sell more stuff.  They use Facebook, as the database of choice because it’s rich (and getting richer each day) in personal information and because Facebook has made it easy and cheap for developers to get access to its data. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 9, 2012
    [Personalization] The Secret of Converting Leads into Sales
    Authority: Is the person you’re talking to authorized to purchase your product or service? When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. Keep reading to find out how to hone this crucial skill.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Why People Buy Things Online [Data]
    Consumer rank “a person like yourself” as a highly credible source of information, indicating a shift of trust towards individuals and away from institutions. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings. Takeaway. Key Findings. Takeaway.
  • SMALL MANUFACTURER BLOG  |  MONDAY, APRIL 16, 2012
    [Personalization] Change Your Thinking About Marketing
    Tweet “You know, you’re not the first person I’ve talked to who simply raves about Infusionsoft,” said a business colleague last week during a phone conversation. changed my thinking when I read the book, Conquering the Chaos, How to Grow a Successful Small Business Without Going Crazy , by the Infusionsoft founders.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Personalization] Reddit is the 800-pound Gorilla in the room
    So, what I think that reddit does – or should do – is follow Google’s model: give credit to someone for any and all unintentional interaction with the reddit site, whether or not that person is in the mood to engage or participate. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Personalization] Facebook paid sponsored content will meet you only halfway
    Broad appeal: education, kids, learning, and something I personally wrote on the Huffington Post. After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I Why not, right?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Personalization] SEO is the Top Skill for Digital Marketers
    My hope with this post is to raise awareness of the need for search skills, not just SEO and SEM consultants and trainers such as myself, but every person who touches digital customer experiences needs to know how their work affects client search experiences. Image via CrunchBase. Why is SEO such an important skill for digital marketing?
  • WORKFACE  |  FRIDAY, APRIL 6, 2012
    [Personalization] “Hot” and “Cool” Social Media
    In my humble opinion, social media is the extension of natural human desire to connect with others at a personal level. yesterday and had the good fortune of philosophizing with a very smart person about how McLuhan’s hot/cool relates to social media today. “The wheel is an extension of the foot.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Personalization] Four Reasons for an Information Concierge
    The information concierge role, however, can put these two together easily, and guide a person who asks that question in a discussion to the right discussion. There is a role in modern sales and marketing that is just starting to form. This role bridges the gap between potential buyers and the information we have that is of value to them.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, NOVEMBER 16, 2012
    [Personalization] Marketing can Improve Lead Quality by Owning Qualification: Guest Blog
    In any role, hiring the right person is critical. Marketing Can Improve Lead Quality By Owning Telephone Lead Qualification  . Let me know  your reactions? Ken Thoreson. Marketing and Sales have long been at odds over whether it’s better to generate a large volume of leads or if it’s better to generate fewer, higher quality leads.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, DECEMBER 11, 2009
    [Personalization] Why are You Making it so Hard for People to Mention You in Tweets?
    It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build [.].
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Personalization] Marketing Tools and Technology – How Does A Marketer Decide?
    Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. Then, for each question, determine how a person is likely to discover this information – actively, passively, or through influencers.  Cheryl Burgess is the Managing Partner at Blue Focus Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] PKM and the Organization - Pollard
    This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). Personal KM. Personal Productivity.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Personalization] The 3-Step Guide to Better Blogging
    For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Test and recalibrate.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, DECEMBER 1, 2010
    [Personalization] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
    In fact, small business owners often write the best, kick-butt Web copy – their passion and personal touch makes every page a compelling delight. We help them do that!") However, your product or service probably appeals to a specific type of person. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] 7 Silly Mistakes to Stop Making in Your PR Pitches
    Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. Not Personalizing Your Pitch. Pitching to the press is no easy task. Forgetting to Follow Up.
  • B2B MEMES  |  FRIDAY, NOVEMBER 11, 2011
    [Personalization] Ethics Must Come from the Heart As Well As the Head
    Do You Need a Personal Ethics Statement? MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. admit to feeling some sympathy for Moos.
  • PHOENIX RISING  |  THURSDAY, NOVEMBER 12, 2009
    [Personalization] We CAN be Civilized!
    Business priorities are questionable, personal lives are filled with violence and disrespect.  Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Noah doesn't.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Personalization] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    They don’t contain personalization, creativity, or conversation. Videos —take time to be personal in your videos. He shows an example of an email he received where the CEO of a company addresses him personally. Instead of giving your subscribers one option of all or none, why not offer personalized preferences?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Personalization] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    So if you''re finding leads aren''t converting into customers, take a look at the whole funnel to see if there''s a larger issue. 7) The more personalization, the better! There can be too much of a good thing when it comes to personalization. But if you personalize too much , you come off like the creepiest company ever. link].
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Personalization] What it Means Today to be ‘Connected’
    ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • ANYTHING GOES MARKETING  |  SUNDAY, APRIL 5, 2009
    [Personalization] Top 10 Triggered B2B Email Marketing Campaigns
    If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. One of the themes for marketers in 2009 is “doing more with less”. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Trial tips.
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Personalization] Sales 2.0: Marketing Automation & Salesforce Chatter
    But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Be Creative With Alerts.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Personalization] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    corporate blog gives your firm personality.  Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogs! 
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [Personalization] My Birthday Brings all the Marketers to the Yard
    Talk about a nice piece of personalization and birthday marketing from this huge search giant. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. Here are some examples. Customized Online Messaging. Kudos to Google for thinking about this birthday message!
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 9, 2013
    [Personalization] The Power of Human Content: Virgin America’s New Safety Video
    While the flight attendants did not sing (or rap), they did direct us all to the personal screens in the seat back, where we watched this bit of awesome: The New Virgin America Safety Video. Most of us “veteran travelers” have them memorized. Please be sure to secure your own oxygen mask before assisting others.). minutes! Trust me.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Personalization] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    The argument of the piece should be determined by your subject, no matter what your personal take on it is. Including signature words makes the article seem more genuine, especially to readers familiar with the person. As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. “Bam!”
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Personalization] Stop Depending on Your Salespeople to Generate Leads
    In fact, SiriusDecisions estimates that the buyer’s journey is 70% complete by the time they contact a sales person. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. While closing is important, without a healthy pipeline, you really cannot be closing that many deals. The Answer.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Personalization] 3 Surprising Ways to Succeed in Social Media
    Of the billion-plus people on Facebook, only one person saw that ad. Are you personal, are you direct, are you scientific? Think about what the person on the other side of this post is going to do. It’s all P2P, person to person. As of February 2015, he has 541,102 LinkedIn followers. And that cost is time.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Personalization] New Data Reveals How Nonprofits Are Segmenting Their Communications
    This is excellent news when you consider the impact that personalized correspondence has on fundraising. Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there''s no shortage of touch-points to prospective and current supporters. But are nonprofits harnessing the power of communication segmentation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2009
    [Personalization] Three chronic problems emerging for social media professionals
    Over the past two weeks I've had the chance to personally interview a dozen leading American companies on their use of social media. Every single person is struggling with the time soak of social media. The SM success stories are starting to emerge, but so are the problems. Measurement Systems. Are there any out there?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Top Ten Guests on Marketing Made Simple TV
    Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H. Change your mindset!Jeff
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
    While on a similar topic as Laney’s post earlier in the week, Wolff’s post concentrates on giving advice to representatives instead of managers, including how to organize effectively your call plan, follow-ups and personal goals when returning from vacation and preparing for the busyness of the fall months. Now, on to the weekly recap.
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Personalization] Are You Making the Biggest Internet Marketing Mistake?
    Instead, Internet marketing, all shiny, new and full of promise, has lured more and more marketing dollars away from more personal tactics such as in-person events and telemarketing. In all likelihood it’s the human touch that you achieve through in-person events or phone conversations. And it can deliver that promise.
  • FUNNEL FOCUS  |  MONDAY, MARCH 26, 2012
    [Personalization] 5 Tips for Impactful Lead Nurturing Programs
    Look for Opportunities to Personalize the Nurture:  We like to blend a human touch with our automated lead nurture projects. While there are many variables to think about, we find that focusing on five key elements has the greatest impact on our overall results. Lead nurturing is critical to an efficient marketing/sales process.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Personalization] Successful SNS’s should be modeled on the college campus
    The future of Social Network Services (SNS) can be discovered on High School and College campuses. believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Google gets this, though not yet within the construct of the SNS’s. Stuff that matters.” Got it?
  • E-QUIP  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] Writing Effective Proposal Resumes
    But the purpose of a proposal resume is not to give an overview of that person''s career ; rather it should highlight the individual''s qualifications most relevant to the proposal. Clearly identify the person''s project role. The one exception I would make is when the person worked on a very similar project with another employer.
  • AVITAGE  |  MONDAY, OCTOBER 1, 2012
    [Personalization] I Need a Plan for 200 Videos for the Channel
    Enable buyer teams to use the videos to align their understanding of WECAN solutions when no sales person is around.  We don’t want to just leave a set of slides behind anymore.  Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning.
  • AVITAGE  |  FRIDAY, JUNE 15, 2012
    [Personalization] New Thought Leadership Metric for Buyer Driven Markets
    These, “revenue drivers,” are closest to the customer, online or in person, and have disciplines for communicating with customers.  The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator.  The new realities are also driving a change in buyers’ expectations.  
  • VERTICAL RESPONSE  |  THURSDAY, JULY 24, 2014
    [Personalization] Digital Coupons Drive Sales [Infographic]
    Groceries, personal care products, and dining are the most popular coupon searches, followed closely by clothing, entertainment, pets and electronics. Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. The short answer is YES!
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Personalization] Who is following your digital footprints?
    If that the driver goes through the airport toll road towards the airport on average twice a week and returns the next day and you might begin to suspect that this person works in sales or is an executive and travels extensively for short overnight trips to visit clients. Who is following your digital footprints? LoopFuse ,Inc.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Personalization] Marketing Wake Up Call – CASL and Email Deliverability
    Today’s the day marketers…July 1, 2014. Why so significant? Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about,  Canadian Anti-Spam Legislation (CASL) is now in effect. How will you analyze your existing database? It’s wake-up time.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Mobile Marketing In 2011 – Are You Ready?
    Personalization and privacy will drive effectiveness.  Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 27, 2009
    [Personalization] Service Economics in a "Something Failed to Go Right" World
    I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Let’s look at the math.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Personalization] Learn to lower your social media inhibitions
    I bet you are wondering why I am constantly begging you to stop being coy , a nice guy , putz , wimp , wuss , wall flower , git , used-car salesman , poseur , recluse , hermit , fool , daydreamer , or introvert when it comes to being online. Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. Right?
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Personalization] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    In social media, what appeals is that you are a person and not a bot. One tip for writing your content conversationally is to use a tone like you are talking to one specific person only. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. Will it be a hit or miss? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Ten social media problems that drive marketers nuts
    My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.&# Trying to deliver measurable business results from social media marketing can be frustrating. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler. Marketing Resource Management. Eloqua AppCloud.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Personalization] Quality Above Quantity: Where’s your client on the spectrum?
    These kinds of interactions go beyond the generic and involve you sharing knowledge about the good or service in a way that personally connects to this customer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Personalization] Marketing vs. Sales: It’s A Matter Of Trust
    Rarely does the sales person arrive to a fully qualified prospect that says “Yes- I have budget, I am very interested in your product, and I am looking to buy in the next 2-3 months.”. Last week I was speaking to Sue Hay , CEO of BeWhys Marketing , about Marketing and Sales and the animosity between the two groups. What a WASTE of my time!”
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Personalization] The ALS Ice Bucket Challenge is the perfect meme
    If the ALS Association is smart, however, they’ll make the Ice Bucket Challenge their yearly go to, turn it into their own personal Red Nose Day or Poppy Day of Remembrance. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. Pride — Look at me!
  • LEADSLOTH  |  THURSDAY, APRIL 15, 2010
    [Personalization] Lead Nurturing Checklist for Marketing Automation
    On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? How do you to segment your audience? Segmentation. Content.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Personalization] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Smarter Segmentation : When you create well-defined segments by combining profile attributes (such as industry, title, or company) with observed behaviors (such as attendance at a specific webinar), you can market highly personalized, highly relevant offers to each distinct segment. Read the case study to see how they do it. Nurture Metrics.
  • B2BMARKETINGSMARTS  |  FRIDAY, NOVEMBER 12, 2010
    [Personalization] Two ways to use your B2B customer database as a valuable targeting tool.
    There are three great experiences to be had from attending an in-person presentation by a B2B marketing expert. There’s the value of networking, of course. Then there’s the opportunity to learn something new. Hale begins his targeting strategy addressing segmentation. Hale expands this definition of segmentation somewhat.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Personalization] Is There a HiPPO in Your Office?
    When it comes to weighing making decisions, there are your sharks (the ones who instill fear into your hearts), the monkeys (the young mischievous ones), and then there are the HiPPOs – the Highest Paid Person with an Opinion. Author: Phillip Chen Look around your office – it’s a jungle. As a 125-pound Asian, I am terrified of HiPPOs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 21, 2009
    [Personalization] Eight lessons I’ve learned from Twitter
    Here are a few of the lessons I’ve learned. 1) Respect the person behind the icon. I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis.  Early on I “blocked&# a young lady because her icon was a little provocative. My assumption was that she was spamming me or worse.  No limits. Love them.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Personalization] How to Conduct a B2B Marketing Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites for their lead generation programs – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working for b2b lead generation ? To earn their trust.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] 8 Tips From Top Experts on How to Achieve More in 2015
    To achieve something great, you need to take control over how you run your personal and professional life. It’s the act of taking 5 minutes a day to take note of things you’re grateful for, fantastic things happening in your life, and remind yourself of the person you’re working to become. It requires making something personal.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Market Basket Boycott Has a Happy Ending
    Whenever I do a shop, I’m sure to run into someone I know, whether it’s a person from temple, a neighbor, or someone from the gym. Rainbow from Market Basket parking lot. (c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. And, I had a front row seat!
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Personalization] The Pledge Twitter Needs to Make to Users
    commitment to maintaining Twitter as a valuable platform for personal and professional discussion and engagement. You cannot please everyone all the time. One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. Effective options for marketers.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 9, 2015
    [Personalization] Velociraptors in the kitchen (or: the importance of context in social media)
    Jokes are laughed at as the specific set of people they are shared with understand the references and have knowledge of the person telling them. The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? Well, marketing in some ways is a bit like making dinosaurs. Shock! Horror!
  • SALES CHALLENGER  |  TUESDAY, APRIL 17, 2012
    [Personalization] 4 Onboarding Pitfalls to Avoid
    In a world where exceptional sales talent is essential and we’ve found the person with the right skill set and fit for the company ( a Challenger Rep , SEC research would suggest), we still have to provide a supportive, seamless and robust onboarding period.  This is important for both the organization and the new sales professional.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Personalization] Tips for winning the B2B company or product “name game.”
    If your greatest value is in your personal service, your name could be sufficient. Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting&# ). The product strategy (“Clothing World&# ).
  • CK'S B2B BLOG  |  THURSDAY, OCTOBER 28, 2010
    [Personalization] Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
    And it enables me to exercise the philosophy of"always be learning and sharing knowledge" that is so very enriching for me professionally and personally. The part-time teaching format works perfectly as it enables me to keep running my business while also keeping a foot in the academic world of which I'm so fond.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Personalization] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. “BOOM!”
<< 1 2 ... 67 68 69 70 71 ... 158 159 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...