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  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Personalization] I’ve seen the future of search, and it’s social
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Personalization] 7 Keys to Successful Lead Nurturing
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Personalization] How to Conduct a Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Personalization] Top expert in Content Marketing, just for Insiders
    It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Start-Up Briefing Media Ltd. Blends Old with New
    Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Personalization] How Healthcare Providers Can Grow Their Medical Practice
    When you answer the call, you will be read the details of the person who filled out the form and be given the option to speak with them. If you accept, the system will call that person while they are still online and engaged and connect you in immediate conversation. It’s a great way for patients to find you. That’s no secret.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
    personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. B Testing. Analytics. Blogging. Content.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] Google AdWords Express: The Pros and Cons
    To explain the concept, Google AdWords Express uses the example of a flower business in Dallas, citing that if a user were to perform a search for “flowers in Dallas” or simply “flowers,” and that person happened to be located in Dallas, your ad would be displayed. Pros of Google AdWords Express. you’re done.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. You don''t want to be that person. 'Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. The one that uses data to prove an argument. right? Get rid of them!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 7, 2012
    [Personalization] The Secret to Getting Leads, Not Just Likes
    ” That is the key point - you need to focus on the problem, you don’t want to get the person who is already shopping around amongst 10,000 different vendors for a very specific solution, you want to get the prospect who knows they have a problem and needs your specific help to solve it. 148% greater conversions. The developers?
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Personalization] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Basically, one person would send a packet of data from their computer to someone else’s to see how long the response time was — the shorter, the better. Ready? Here we go. Thanks.”
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Content Marketing Gives Customers a Reason to Believe
    The marketer’s strategy is to deliver the right message, to the right person, at the right time and in the right place. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. The secret may well lie in the power of content marketing. High quality?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Personalization] The Future of Mobile: Visual Search
    Now imagine you had to communicate the meaning of this thing you are looking at to another person. 'Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine. Though eye-popping, the size of the investment was not nearly as interesting as its intent.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Personalization] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    When someone provides your business permission to reach them via their mobile device, they’ve given you a very personal invitation. Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” Pin It. Pin It. ” are great.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Personalization] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community. To illustrate how powerful this can be, Aaker discusses the brand-as-personality. FOR EWORD by David C.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Personalization] The Amazingness of Marketing Automation
    Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. by Jason Miller The future of marketing is sitting at our doorstep. View the Marketing Automation Amazingness.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Personalization] Picture This: 10 Amazing Photo Sharing Apps
    They illustrate their sense of irony or whimsy, and reveal their personalities. By {grow} community member Kerry O’Shea Gorgone. have about a dozen photo apps on my iPhone. It’s possible I have a problem, but they all serve different purposes! Here are my favorites, from frequently used to occasionally launched. The Must-Haves. Tweet.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] New England Weather: Great Preparation For Sales Success
    Everyone here has a goal to exceed expectations, both personal and of our clients. A year in sales prospecting is much like New England weather. Seasons change and so do trends. These feelings are sort of like sales. You give give and give…shoveling, salting, and raking, and after the work is done you let out a long sigh.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] Are Your Marketing Leads Slipping Through The Cracks?
    The goal of this conversation should be to qualify your prospect as an opportunity, qualify them out as an opportunity, or get a referral to the best person to speak with. It can sometimes be downright mind boggling to us as to why and how a lot of these leads are not being properly followed up on.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 18, 2011
    [Personalization] How Many Leads Should Your Inside Sales Team Work At One Time?
    Keep in mind this doesn't include the person who downloaded a whitepaper and their names happens to be Mickey Mouse. I think it is pretty common for us to feel we are not doing all that we can to follow up on potential sales opportunities. So what’s the answer? For example, at AG each of our reps average 100 activities a day.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 8, 2010
    [Personalization] High Growth Product Strategy Using Stack Integration
    Although the “technology stack” might be defined differently depending on your personal corner of the high tech industry, you can think of it in general terms as looking something like this: Services: Integration services, training or consulting. Or they might instead buy out textile mills to move upstream in the supply chain.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 28, 2013
    [Personalization] Improving Content Conversion with Dynamic Content
    For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JANUARY 28, 2013
    [Personalization] Get the Jump On New Sales Opportunities
    When I clicked on a photo, it took me right to that person's profile. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." Here's the deal.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Decide if it makes the most sense for the blog author to respond or another designated person (like the blog editor, or your community manager). 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? And how do you know if you did everything you need to do? Refer to this list!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Pimping your posts and the myth of the 80-20 rule
    Unusual writing advice from a person who shouldn’t give writing advice. 'I have seen this advice posted or discussed three times in the last three weeks: “ You should spend 20% of your time creating social media content and 80% of your time promoting it.” Let’s play out this 80-20 rule logic. What drives your business?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Personalization] A/B Testing in Action: 3 Real-Life Marketing Experiments
    So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. But what is A/B testing, anyway?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Personalization] How to Begin Outsourcing Social Media Writing
    The general rule of thumb is that if a task is taking two to three hours with your staff, and it’s not essential that you do it personally, it is more effective to outsource it. In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. It’s the foundation of successful social marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Personalization] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    The IT person who is giving more consideration to implementing the software? 'Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. Email is one of the most powerful marketing tactics. But it is perishable.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Personalization] Did You Make an Impact? How to Tell Your Nonprofit's Story
    Pioneers of year-round peer-to-peer fundraising, charity: water excels at making fundraising personal. 'At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. 1) Acumen. It’s one thing to tell your story in way that inspires. 2) Invisible Children.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Personalization] Google+: The Time is Now for Your Business
    With Circles, you can use “Hangouts” which facilitates group chats and video conferences for a maximum of ten persons.  Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+. Other.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Personalization] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Often one person or a few are given organizational authority to make a subjective judgment as to who/what will be invited to write, be profiled or endorse something. I was personally invited by their “owners” into Social Media Strategies for Business , Solo PR Pros and the Art Gallery of Ontario LinkedIn Groups at the launch stage).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Personalization] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Guest post by Athena Newton. This is where social networking is going in 2013. and Europe. Social Media Marketing
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] Dirty Data = Lost Revenue
    Making the investment in data hygiene tools and processes not only improves marketing campaign performance and increases the efficiency of the sales organization, it can also help define the ideal prospect and identify the best person to contact in an organization. The Impact of Dirty Data. businesses over $600 billion a year. Returned mail.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2011
    [Personalization] Does your marketing have “readability”?
    Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. Because a person who thinks a robot is frozen will intervene (resetting it, physically moving it, opening the door for the robot) when nothing is really wrong. Image via Wikipedia. Not sure what to say?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Personalization] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    And the similarities with email and marketing automation don’t end there: Just like with using email text fields, you can personalize your voice broadcasts using text-to-speech functionality to include each recipient’s name, company, city, or any other information you want in the message. If so, what have you used them for and did they work?
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Personalization] 10 Companies That Totally Nailed Their Taglines
    This is personal my favorite. You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline.
  • ENGAGE  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] The New Online Video Landscape (and How to Take Advantage of it)
    An ad might induce a person to purchase a product (once), but compelling content will start a conversation with a viewer that gets them to share your video with others and come back for more. T he online video landscape has changed about as quickly as people used to change channels before the days of DVR. View counts are up. Cool, right?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Personalization] 7 Marketing Skills You Need to Get a Promotion
    If he was sending newsletter-style emails, he creates a few heavily personalized emails for his lead nurturing campaigns to see if the clickthrough rate improves. 'Are you vying for a promotion? If so, you should make sure you''re doing everything you can to impress your boss. 1) Plan your blog content in advance. 5) Test everything.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Personalization] 8 Modern Ways to Crush Your Trade Show Competition
    Make your posts personal, and engage with your followers one-on-one. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. If they're in marketing, they should promote it on their personal and corporate social media accounts. Promote With Creativity.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. Target Your Social Content: Personalization is the future of effective marketing. Hallelujah!
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 30, 2013
    [Personalization] How Can You Get Rid of Negative Content Online?
    It enables individuals to optimize their personal profiles for search. 'The only way to remove negative content is to bury it with positive links and content. Almost everyone who has been online for any length of time has negative content he or she would like to eliminate. Aplicor and Jeff Ogden are friends. Answer: You can’t.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • ENGAGE  |  FRIDAY, AUGUST 31, 2012
    [Personalization] It’s All Fun and Games Until Somebody Wins a Content Marketing Award
    It was developed for grades 6-12, but personally, I think it should be a prerequisite for getting your name on the ballot for local office. Note: This is the first in a series of posts about ASAE Gold Circle Award winners. But please, hold your applause until the end of the series! Applause, accolades, awards. And they measured the results.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] Your Master List of Low-Hanging Marketing Fruit
    2) Send Email From a Person, Not a Company: This is such an easy one, yet many don't do it! In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. you name it!
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Personalization] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Social recruiting obviously starts with your own personal profile and then using the tools provided for you to find – and then engage with – your potential candidate. The problem is that your competitors are doing the exact same thing that you are, so in order to attract and land the best talent, you need to do more.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Personalization] Ask Out a Prospect This Valentine's Day [Infographic]
    It was a great motivator to break down inter-personal barriers and spark new and exciting relationships. This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. One way to do this is through conversations, and those are increasingly taking place online, through social media. Connect with HubSpot
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Mind-Blowing Statistics on Digital Marketing for Hospitals
    23% booked in person*. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] 4 Areas of Importance to Focus on When Creating a Customer Community
    by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. Build a personal brand and a professional network. But creating a community is tough! Set and track progress and goals.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    Soliciting this type of information allows us to deliver the type of content we know our clients’  audience is looking for , which ultimately allows us to craft personalized SEO and social media marketing programs. 'This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Final Thoughts.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [Personalization] Dearest Null: Why Don’t You Like Us?
    Oh, I try not to take it personally. 'How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null. Who are you?
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Personalization] 7 Lead Gen Opportunities PR Pros Should Seize
    It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. In Person-Events. Most people don't think of PR professionals and brand marketers as lead generators. Case Studies & Testimonials. SlideShare. Here's how it worked.
  • HUBSPOT  |  SATURDAY, JUNE 30, 2012
    [Personalization] Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
    With the previous LinkedIn-Twitter partnernship, any post that was uploaded to LinkedIn (whether on your personal profile or company page) automatically hyperlinked Twitter handles and hashtags. How Does This Affect Your LinkedIn-Twitter Posting? Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Personalization] What Is Business Blogging? [FAQs]
    Plenty of people have personal blogs, or even blogs that bring in money through selling ad space. But business blogging is different that all of that, because your blog is not 1) a hobby, like many people''s personal blogs, nor 2) the primary way your business makes money -- because heck, at that point your blog is just your entire business!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Personalization] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    Since I knew Kristin was a skier, I figure she would have a personal interest in the news relating IT and the Winter Olympic Games. DO be personal and show your true self… but don’t overdo it. DO keep updated with personal interests of your target audience and their career objectives. It’s a fun story. link]. Social Medi
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • WEBBIQUITY  |  MONDAY, APRIL 30, 2012
    [Personalization] Why Twitter Needs to Change to Keep Up with Social Media Marketing
    For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. Lack of Community. Zero Monetization.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 8, 2014
    [Personalization] My Fear of Failing – And How I Deal With It
    Personally, I’ve chosen to follow their example. 'Like many sellers, I look calm, cool and collected. But underneath that exterior, I''ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Giving an important presentation.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Personalization] 5 Search-Savvy Secrets to Google Map Listings
    Since results are triggered by geography based on the proximity of the person to your store or restaurant, this makes it easier for people close by to find you, meaning that you can compete with the big chain that’s five minutes further down the road. Businesses will pay when people visit the listing on Foursquare or their location in person.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Personalization] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. To start, head over to your LinkedIn profile, and next to any module or position on your personal profile you''ll see a small square image with a plus sign on it.
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