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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Personalization] Why Location-Based Marketing Matters More Than Ever
    We couldn’t think of a better person to ask than Aaron Strout , the co-author of “ Location-Based Marketing for Dummies ” and head of location-based marketing at WCG. by Jesse Noyes | Tweet this What role does location-based marketing play in today’s global economy? What function does it serve for B2B marketing ?
  • ION INTERACTIVE  |  MONDAY, NOVEMBER 16, 2015
    [Personalization] How to Use an Interactive Online Configurator to Generate Qualified Leads
    Do your products or services require complex configurations to determine the right personalized solution? And don’t forget to surface prospect insights to your sales team: Show sales the prospects actual answers to the configurator so they can pick up the personal conversation exactly where the digital conversation left off.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    In-person events, which 66% of marketers say is effective. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] Building and spending social media equity
    Instead of just building up brand equity by being the prettiest, smartest, most athletic, and also the most altruistic person in the room, try asking for help, for favors. Admit that you’re a company and organization that needs to make money in order to thrive. Stop trying to be perfect and try being human, whatever that means.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Personalization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    Lead Nurturing: Market to personality and behavior, not job title. Tweet It’s year-end. For marketers and sales professionals, the pressure cooker we live in all year is turned up a few notches. What’s awesome about actual pressure cookers is that you can get great results from them. You can’t simply add pressure and expect optimal results.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Personalization] 9 Proven Ways to Increase Webinar Response
    Try sending last-minute reminders in the form of “forwarded” emails from the assigned sales representative, including the contact’s first name and a personal note (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
  • MARKETRI  |  TUESDAY, APRIL 9, 2013
    [Personalization] 3 Tactics to Help Modernize Your Law Firm's Marketing
    Webinars are a low cost and easy way to share your expertise and provide value to clients without the inconvenience that is sometimes required for in person events. If you have a larger budget for video marketing, consider hiring a videographer to record an overall firm video that shares your firm’s culture, personality and strengths.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Personalization] A Content Marketing Roundtable on June 28th
    Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. It will feature three of the very best content marketers out there today. Learn more about Joe at JoePulizz.com.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Personalization] How Big is Social Media Today?
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book from the B2B lead generation consultancy Find New Customers. Let’s just say porn is now #2. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Personalization] Why You Need to Stop Publishing Your Newsletter
    How appalled these poor hoarders must be now that anything they might want someone to know can (and will) be tweeted by the nearest sales person to her entire contact list before it’s even out of their mouths. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.
  • HINGE MARKETING  |  TUESDAY, MARCH 15, 2016
    [Personalization] 7 Ways Business Developers Can Better Connect with Professional Services Buyers
    What better person to get new business than the person who is actually doing the work? Within the professional services marketplace, business development can be a challenge, if not downright intimidating. Below are seven ways to help make sure that your efforts yield fruitful results. 1. Do your research. Who are your best references?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Personalization] What Kind of Print Collateral Does My Staffing Firm Need?
    In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales sheet, folder –anything that would help the person you were able to meet with (or not) know not only that you stopped by, but to remember what you do.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Personalization] Marketing’s Uneasy Relationship Between Research and Creativity
    Just as Apple gave its first operating system a personality, we must dress our information in identity. Today’s marketers can collect data on almost everything. We know how many people are buying certain products. We know their annual income, how many kids they have, where they live, and what they eat for breakfast. Media data Feature
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Personalization] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Do we need need to take a dynamic approach to our site design to further personalize the experience by industry, or segment (consumer versus business)? The study revealed a host of very interesting data – and if you have not clicked on the URL above to get the research I encourage you to do so. Do we need a mobile app?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Personalization] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Jay Acunzo , VP of Platform NextView Ventures and the creator and host of Unthinkable , agrees: “It’s all in the name of moving this person along the buyer’s journey to take an action on our behalf,” says Jay. Let’s make our product into a person.” This is where many marketers get stuck. No longer.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. Step #2.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Personalization] How to Nail Tone of Voice in Your Email Marketing Strategy
    According to Entrepreneur , “having that same, consistent tone over time is what will help build your personal brand.” While you don’t want to take away people’s personal voice, it is important to stay on top of what sales and marketing are sending. Check your inbox. It’s great. This is what we do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Personalization] Is Your B2B Marketing Valuing C2B?
    There are several other additional options out there, I’ve just personally had good results with the above and have no affiliation with any of them, other than BuzzSumo giving me a free account in exchange for participation in an interview series. Can C2B truly influence and improve B2B marketing? Customer Reviews. Online Buzz. SocialMention.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Personalization] Dell Launches Social Media Training for B2B Channel Partners
    Will there be live or in-person training sessions? And, we are also planning a special in-person training session at Dell’s upcoming Storage Forum 2012 in Boston, as part of a full channel program track. How Dell is using social media and lessons we’ve learned. How did Dell decide to provide social media training for its partners?
  • DOCALYTICS  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Docalytics for Sales Outlook Add-in
    Last month we announced the launch of our Docalytics for Sales Gmail plugin , and this month I'm excited to announce the launch of its sister add-in for Microsoft Outlook. Docalytics for Sales takes the mystery out of who is reading the content you send them so you can tell who is really interested, and better time your follow up. Happy tracking!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Find New Customers Fan of the Month – Kenny Madden
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Who will it be? Why don’t you follow him?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Personalization] Why you should attend Content Marketing World
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Content Marketing World. But the biggest challenge faced by marketers today is their inability to create “relevant content.&#.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 9, 2011
    [Personalization] We bought a Mac!
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Check out how to Win a Free Business book. Yes, kids. The Ogden household, after years of Microsoft (DOS, Windows 3.1, Windows 95, Windows Vista (oh the agony!), Think !
  • BIZNOLOGY  |  THURSDAY, JUNE 12, 2014
    [Personalization] Content marketing doesn’t end with content creation
    Rarely is one person going to be skilled at both content creation and content promotion. (So blithely handing the whole content marketing ball of yarn off to your marketing director, sales intern, or someone else with a bit of free time isn’t the best path to take.). Avenues you should consider include: Email marketing. Social media.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Personalization] Rules of the Hunt: Book Review
    It is jammed full of tips, reminders and real world stories on the topics that every entrepreneur and small business person either has faced or will face, I would label this a handbook and must read for every manager in every small business. Rules of the Hunt: by Michael Johnson. It was a great weekend read.  Acumen Management Group Ltd.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    Add Social Sharing Buttons to All Your Content: Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. But first things first. Add social sharing buttons (e.g.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 9 Mobile Apps Every B2B Marketer Should Try
    It’s cool— the app stores key data, such as where and when you met person, so you can search for your contacts by that criteria, because dates and places can be easier to remember than a name. 4.  by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As InTooch.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Personalization] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    My own personal experience of Reunion Island could have been much the same as any other visitor’s, but I wanted more. PERSONALIZE, BUT ONLY AFTER YOU BUILD THE RELATIONSHIP. The idea of personalization is so drilled into our minds as marketers that we may sometimes take it too far at the risk of putting off potential buyers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 17, 2011
    [Personalization] The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
    Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. Your email signatures, business cards, company website personal bio page, and other marketing collateral.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Personalization] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. mean, where do I start? Not bad.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Personalization] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. Many marketing teams struggle to make the most of limited resources. The Importance of Content. And you know what?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Email Marketing for different buyer personas
    Email Marketing for personality types - what''s the strategy? These guys (or girls) would be red on a personality colour wheel and like you to give it to them direct. They want to connect with your brand at a human level so keep it personal too! Navigation dominant. Tool dominant. Successful. Search dominant. Prove it to me.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 25, 2012
    [Personalization] 4 Things that Will Sabotage a Sale
    As a sales rep, your job is not only to sell your product, but to sell yourself as the best person to provide it. Insufficient Knowledge of the Industry and Competition. Buyers are not going to buy a product from someone who doesn’t know enough about the industry to position the right product or service. Industry Jargon.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 26, 2013
    [Personalization] My Birthday Brings all the Marketers to the Yard
    Talk about a nice piece of personalization and birthday marketing from this huge search giant. Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. Here are some examples. Customized Online Messaging. Kudos to Google for thinking about this birthday message!
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Common Sense Guidelines for the Legal Use of Social Media
    Once one person finds out, everyone will know which can have serious repercussions for your brand. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • HALEY MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Personalization] What’s Next in Staffing Customer Experience?
    Just a few decades ago, businesses had three ways of communicating with customers: in person, in writing, and over the phone. Every year, we have to incorporate new terminology into our customer service lexicon. Strange terms. Like "mobile first." Omni-channel." And "authentic response.". Why the switch? The result?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    This results in higher conversions and adds personal touch to your communication. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups. Social Media B2B ).
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Confronting the Trust Barrier
    Why should that meeting be in person? Why in the world – if the odds suggest the sales meeting will be a drag – would a prospective customer actually want to invite an unproven sales person into his or her office and risk getting tied up for an hour? But here’s the problem. Why is that? Well, look around.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Are You Ready For The Next Level Of Digital Content?
    What personal message will you deliver? He notes that the consequences of bad digital experiences range from “comically misguided (such as bad personalization) to the genuinely life-threatening (such as providing incorrect location data at a critical point).”. My weekly question to chew on…. Then he asks, “Are you ready to begin?”
  • SNAPAPP  |  FRIDAY, SEPTEMBER 4, 2015
    [Personalization] Super Psyched About the Snappys
    But what you may not have heard about is how personally ecstatic I am about the Snappys. You may have heard that we recently launched the Snappys -- our geniusly-named, first-ever customer awards. So ecstatic that I asked for the opportunity publish a blog post so I can proclaim my excitement. This should be submitted for a Snappy!”.
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Personalization] Stivers Staffing Services – The Mark Of Excellence Since 1945!
    Their mission is to conduct business with a dedication to excellence, integrity, and ethics, and to have a positive impact on each person with whom they come in contact. With more than 70 years’ experience in the staffing business, they have become a trusted resource for employers and job seekers throughout the country.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Personalization] 8 Reasons Why Marketing Automation Fails
    Can You Really Automate Personalization? As I said in a recent piece, “ Business is Personal ”. Big Data and Predictive Analytics are the essential tools on which to build a personalization strategy—but having the data alone is not sufficient. It’s the classic case of throwing the baby out with the bath water.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] Examples of a Good LinkedIn Summary
    Instead, you want them to say, “This person sounds really sharp. You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. That’ll scare ‘em off good.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Personalization] Why Partners Don’t Develop New Business and What to Do About It
    This can be a big undertaking, but it may be necessary for getting your firm on solid footing. 3) Business development isn ’ t consistent with an individual ’ s personality. Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Personalization] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    After all our preparation, the most senior person in the room declared: ”Blue! Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. What is your quest?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Personalization] Sales Mgmt: Achieving Balance: Fear vs Respect
    Finding the balance can for some personalities be difficult, but with practice, you can get there. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] How 4 Companies Find and Create Value from Open Data
    The open platform will host data from electronic medical records, diagnostic and treatment information obtained through Philips’ imaging equipment, monitoring equipment, and personal devices and technologies. Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. Or so I thought. FacePalm. and boy am I glad I did.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Don’t be a “chair potato” (personally, this is my new favorite term). Know who the go-to person is in every area. Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Have you ever gotten so excited about something that you couldn’t sleep the night before? Her basic take?
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] 17 Compelling Stats That Make the Case for Smarter Site Design
    12) 69% of North American marketers say dynamic, personalized content is important for their website. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? seconds.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2012
    [Personalization] Business or Pleasure: How do you use social media?
    But most people use social media for personal relationships or a mix of business and personal. The short-hand way to describe my use of social media might be: Nothing personal. Part of that might be personality, but part of it is deeper. major chunk of my personal life ain’t just about me. Period.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 30, 2012
    [Personalization] Quality Above Quantity: Giving the Cold Call the Cold Shoulder
    It’s important that this introduction forms a connection for the client, mention who gave their names and why that person thought this would be a good connection to make. Be upfront and personal about who you are and what you can offer. Maybe cold calls worked in the past. How do you keep your information out of the spam folder?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Personalization] Facebook Tests Friend Filters to Challenge Google+ Circles
    Facebook's changes also emphasize the shift toward a more personalized web. Personalization in marketing means more targeted and personalized messaging, which can lead to the ability to better convert prospects into customers. Well, now it seems like Facebook is taking it up a notch. How Friend Filters & Smart Lists Work.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Personalization] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Start with these questions. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Overall Website.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Personalization] Why Twitter just may be the better social marketing choice
    Facebook says that it is simply trying to make user News Feeds less cluttered and more personalized with the content of actual friends. Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 People love visuals.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Personalization] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Knowing someone in common is huge, especially if that person used to be his or her boss. Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. work directly with C-level executives.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Personalization] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Personalization] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    Craig Kallin: Making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. This post marks the 200 th article to run on CMO Essentials since our official launch in July of 2014. Read her full post on CMO Essentials here. Brian P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? We only see a fraction of a person through our social media platforms and yet we call them our friends. They edit what you see in your news and claim ownership of all your content and personal information? Up for it?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Professors Share Observations on the State of B2B Marketing
    Traditionally, it has been social media savvy folks on the team who really understand how to build a personal presence and follow all the right sources in a manageable way, but these skills are important as a solid foundation for all marketers. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Jeffrey L.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Personalization] Want to Fail at Telesales?
    The sales person doesn't know who they are calling. First off, try and at least know the name of the person you are calling. When you are doing B2B cold calling, make sure you take a look at the company's website and confirm the name of the person you are calling into. 2. I can't stand most telesales reps.
  • ION INTERACTIVE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Examples of the Interactive Journey in Sales
    Each buyer’s timeline is automagically generated for him or her and is a personal and specific reflection of their interactions. Everything you see in gold type below is personalized, answer-specific sales coaching. Sell-Side focuses on surfacing data from the buyer’s interactive journey to the sales team.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Personalization] Notes from the Marketing Operations Executive Summit 2014
    RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Personalization] Social Pro Case Study: Creating a Presence on Facebook
    Because it generates engagement and shows the personal side of 365 Healthcare Staffing. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. Where’s It Go From Here?
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    particularly love the Girl Scouts of Northeastern New York blog, which takes design elements from a three-column layout and sprinkles it with a personal touch that's still on-brand for the larger organization. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. 81% of U.S. 10) Salvation Army.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Personalization] 10 Award-Winning Websites With Kick-Ass Designs
    Who says marketers can''t take design cues from personal websites? Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. It''s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 9, 2012
    [Personalization] How to make real friends (and pimp your Klout) with Flipboard
    And since I really only like, share, Favorite, +1, and retweet stuff that resonates with me, it helps build my character online, allowing me to build not only my personal and professional brand with my followers but it also allows these real people to get to know me better based on what I like, as well. Well, the more I give the more I get.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    There needs to be a position open, or the need for a position to be opened, that you would be the best person to fill. Exposure to the right people helps you set yourself up to show you''re the best person for the promotion when it opens up. why weren''t they? And if they weren''t promoted, then is there any hope in the world for you?
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Personalization] How Will the Social Web Monetize the Uptick in Visual Content?
    The shift to a personal newspaper-style format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Will consumers welcome their personal photos being leveraged as advertising? Remember the kindergarten exercise, show and tell? Words drive SEO.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Personalization] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. Most Influential Social Media Personalities Of 2012 (forbes.com). This is great news for all of my Social Media grad students!
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Personalization] How to Monitor and Improve Your Site's Load Time
    For example, a person in London visiting a website that’s hosted in the states will see content at a slightly slower rate than a visitor in New York. So if a person in London now views the website hosted in New York, a copy of the website will be requested from the servers in the UK, making it much faster. Sound familiar?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Not a person -- unless you’re willing to burn bridges -- but take on an accepted way of doing things and turn it on its head. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. She attracts them by giving “away as much info as I can.”
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Personalization] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    The next best thing is attribution modeling -- tracking as much of the customer journey as possible, and then using a model to give weight to the touchpoints that we think were most important to converting the person into a customer. Unfortunately, for us humans, that is not yet possible. Multi-touch (e.g. Shaped). B2B or B2C Marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] Using LinkedIn as a Social Recruiting Tool
    Key things to focus on would include: Having a profile that is infused with personality. Your response will be exposed to the person who initially contributed the update – and also to everyone in their network. Be yourself, infuse personality and questions into your messages – and always be looking for ways to help. Be Yourself!
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    This lends itself to the emotional aspect as well as the authentic side, killing any confusion as to where the unsubscribe link just sent them. 4) Personalize Your Unsubscribe Page Using Smart Fields. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Personalization] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    To be able to engage your customers in a personalized way at scale, you need a robust engine that is built for marketers, with the customer at the center. Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. Let’s dive into these three areas in more depth: 1. Set the right goals.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Personalization] The Service Mistakes You’re Making (but your customers are too polite to tell you about)
    Make sure that you personalize digital communications, and that your clients can talk to a live person when they want to. A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you're unlikely to know about service problems with the other 96%. Yikes! Double yikes. You can, however, be practical!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] 80% of Social Media Users Prefer Facebook for Connecting With Brands
    This is a great tool for marketers, because you can now create segments for your fans and then target them with relevant and personalized content, which research shows performs significantly better than content that isn't personalized. This is a powerful statistic to consider when you're creating your social media marketing strategy.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] 30 Brilliant Social Media Marketing Tips From 2011
    little personality is fun. Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Personalization] Summer Is Here—Bring on the Interns!
    Create a 1:1 personalized relationship to build trust and respect that will hopefully last through the years, even after your intern flies the coop. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 16, 2012
    [Personalization] Manufacturers Need Lead Management to Close the RFQ Gap
    It is important to understand that a good lead nurturing program is NOT the same as an automated drip email marketing program or picking up the phone and telling the other person that “you are calling to touch base.” Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Personalization] Fathom on NorthCoast 99 for 2nd Year (2015)
    Admittedly, despite 2 of these 4 values being direct allusions to  The Godfather,  I can promise you we’re not Italian mobsters, regardless of my personal Sicilian heritage.). The  2015 NorthCoast 99 list of best places to work in Northeast Ohio was just announced a week or so ago, and Fathom is on it … for the second time.
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