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  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Do you prefer to communicate via email, phone, or in-person? 'No one needs more irrelevant marketing messages in their life.
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Personalization] Marketing Rant: Don't Be a Freaking Wuss With Your Email List
    4) If someone wants to unsubscribe from your email list because you send them useful content they''re either a cranky person, or not interested in your business. 'Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I''ll explain the situation. It is possible that I am totally and utterly wrong.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Personalization] What’s the Value of a Google Hangout for Marketers?
    This is especially relevant for personalized results, but there is also evidence that it affects search rankings in general. 'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Register for the Hangout here. Marketo has hosted 4 Hangout On Air’s over a period of two months.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Personalization] What Marketers Should (And Shouldn't) Tweet [Research]
    Personal Conversations. Tweeting a long-winded personal conversation back and forth will make readers less likely to value your tweets. Twitter is about spreading interesting content and engaging with others in a meaningful way, not complaining about things that have gone wrong for you, personally. Hi @PersonB! Hi @PersonA!
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Personalization] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    guess it depends on the person -- and that's what makes this update so cool. Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. What exactly does that mean?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Personalization] Anyone with a New Idea is a Crank Until the Idea Succeeds
    content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Image credit: Ajax Union. Web Presence Optimization (WPO). Content Marketing. Inbound Marketing.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 20, 2011
    [Personalization] Who Owns Social Media at Your B2B Company?
    every update is creatively crafted to show company personality. As more B2B companies explore social media, the question of ownership always comes up. Many experienced practitioners will tell you that social media needs to pervade an entire organization and one department can’t own it. all content supports a brand platform.
  • LEAD VIEWS  |  SATURDAY, AUGUST 7, 2010
    [Personalization] Decode Your Online Leads
    For eg: In the research stage - the person would spend time getting an overview of what the company is into, what are the solutions they offer, people behind the company, news coverages, customer testimonials etc., This post tries to decode some of these clues, which provide greater insight on a visiting Lead. Finding Visitor Type.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Personalization] 10 Inspired Business Card Designs Too Useful to Throw Away
    3) In-Person Photoshopping. 'I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. never found it, and I''m blaming it on business cards. It''s easier than blaming disorganization.). So I went searching for some designs that strayed from convention. 1) Bill Nye the Business Card Guy. Brilliant.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Personalization] 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    If a person searches for “running shoes,” and I have the snappiest copy and the highest bid on “running shoes,” I win the click, and we go from there. But more importantly (at least for marketers), we’re Liking pages that reflect our personal interest in sports, music, movies, and celebrities. different. and still tanked? Go figure.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Personalization] What Content Marketing ROI and a Beach in Fiji Have in Common
    The more accessible it is — meaning that regardless of which device a person is using, they still get a killer experience — the less likely they are to bounce to another site and the more likely they are to convert. Regardless of what the “ask” might be, it should be presented to the right person in the right context. Always (always!)
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Personalization] 40 Brilliant Work Hacks to Improve Your Marketing Productivity
    Set personal deadlines for projects. Communicate with teammates in person. Use a Google Doc to keep a list of all your personal/work passwords handy so you can access them quickly and easily. A marketer's day is littered with distractions. Not to mention the bajillion office distractions at any given moment. check box). Tungle.Me
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] 20 Conversation Starters to Help Break the Ice at Networking Events
    Personally, I don''t mind it if I''m in the right frame of mind -- feeling outgoing, in a good mood, have a sense of purpose at the event, that sort of thing. This question helps reveal people''s interests -- way easier to keep a conversation going if you know a little bit about the person. 'I''m going to the Sales 2.0 What is it?
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Personalization] B2B Marketing Awards 2010 – the biggest and best yet!
    Personally I thought Tim Minchin was the best host we’ve ever had – very funny, very genial. Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. world away from Frankie Boyle!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Personalization] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    In the United States, the average person drinks the equivalent of 275 (12oz) cans of Coke per year. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Essentially, Coke was inviting buyers to participate in a massive social/referral marketing experience.  . Example #2: Yoplait.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 1, 2013
    [Personalization] How to Create the Right Call Structure for Your Inside Sales Team
    If they are warm, they most likely have a direct line associated with their lead in your CRM, so it is much easier to call directly into that person without having to go through an operator. Interestingly, some of the reps on his team did not have any rhyme or reason to the way they were calling into prospects. Be consistent.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    You convene some hasty brainstorming sessions and your marketing or PR person (if you have one) knocks it out like a quick and painful homework assignment and, after a few revisions, it’s baked. Then nobody thinks about it ever again because you’ve all got more important things to do. Congratulations.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Personalization] Top 8 Tips for Launching a Collaborative Blog Without Bloodshed or Group Therapy
    It's important to also consider things like sense of humor, personal style, and team philosophy. Last week, Savvy B2B celebrated our one-year anniversary. As we mentioned in that post, we have learned a LOT over the last year about managing a team blog. Over the next few weeks, we'll share our favorite tips. Save yourself time and stress.
  • SAVVY B2B MARKETING  |  MONDAY, OCTOBER 26, 2009
    [Personalization] Use social media to improve your brand perception and save yourself $1m a year
    It is about building personal relationships, it is about creating value by embracing the information-sharing principle of the open web. This post is courtesy of our clever and witty friend, John Bottom of Base One , a London-based B2B branding and marketing agency. But, it has to be said. By now, everyone in B2B marketing 'gets' social media.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 23, 2012
    [Personalization] Do You Believe in Industrial Websites?
    Appoint an internal point person who understands your website needs and will be the project manager. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. We put up a website because all our competitors have one.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Personalization] 3 Business Blogs with Proven ROI from Industrial Companies
    A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts. Results: 2.7
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Personalization] Get Over Social Media Writer’s Block
    personally don’t think someone who believes social media is beneath them can ever succeed in social media. Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Who told you that? No worries.
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Personalization] Making Sure Your Email Gets There
    There is a real person that will be receiving your email. Short, catchy, and personalized subjects work best, but also do your research and avoid known subject line no-no’s. 'Email is constantly evolving and so is email deliverability. It’s not as simple as sending an email to someone who opted-in anymore. ISP Standards & Regulations.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 15, 2011
    [Personalization] Using Negative Publicity as Negotiating Leverage
    In many high-profile divorces, disputes involving celebrities or sports personalities, corporate mistakes or shortcomings, and misdeeds of senior executives, the direct or implied suggestion that unpleasant, embarrassing or damaging information will be disclosed to the media often serves as an effective bargaining chip. Call me. Andrew.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Personalization] An End to B2B Social Media Madness
    The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • WRITESPARK  |  TUESDAY, OCTOBER 28, 2008
    [Personalization] When the Draft has "Problems"
    Appeal to a higher power: The person's manager or a company executive. Lack of technical knowledge about the subject matter, a writing style that doesn't fit the message, or just a personality mismatch between the copywriter and the subject expert may indicate it's best to assign the project to someone else. Case Studies.
  • WRITESPARK  |  TUESDAY, APRIL 7, 2009
    [Personalization] Article: Producing High-Value Customer Success Stories
    Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story? Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Story appeal.
  • SALES LEAD DYNAMICS  |  TUESDAY, AUGUST 23, 2011
    [Personalization] Networking is a Two Way Street
    If one person does all the giving and the other does all the taking, it will be a short lived relationship. It burnishes your reputation as the “Go to Person” in your field. “Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”.
  • SALES LEAD DYNAMICS  |  FRIDAY, MAY 13, 2011
    [Personalization] The First Networking Meeting: Schmooze or Lose
    Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. Period.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 27, 2010
    [Personalization] Maximizing the Time Value of Content
    Here’s what she had to say:  “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money. 
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Six DIY Google Analytics Fix-Its for Small Businesses
    If you use WordPress, install the GA plugin and add the UA number that way or have your WordPress person add it to the correct template. You’re not the account owner. see this problem quite a bit. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. Your GA data is GOLD.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Personalization] A Guide to Local Content Creation and Lead Generation [@InboundNow #31]
    Balancing personal and professional content. Balancing Personal and Professional Content. I think some things are too personal.". Everything you do on the Internet is permanent, so it's important to maintain a line (of your own choosing) between sharing personal information in your professional spaces. Writing headlines.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] What Is Demand Generation? [FAQs]
    We’ve built systems to automate processes, reach consumers across digital touch points, and personalize brand messaging at scale. To succeed with demand generation, your marketing team will need a clear personalization strategy. 'Customers are the heart of our business. PPC managers find new users through online ads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 21, 2013
    [Personalization] VisualIQ Connects Attribution to Media Buys
    The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. in 2005.
  • B2B CONVERSATIONS NOW  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 2012 B2B Demand Generation Benchmark Survey Report
    These personal experiences are definitely more memorable than one of 50 email blasts everyone receives in a day, but they also are not very scalable. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Personalization] Adopt Zero-Time Selling and Boost Sales Now
    Prospects don’t want to waste their time talking with a sales person or attending a Webinar when they are just starting to research a solution. I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. They key to MILT is RESPONSIVENESS. It’s simple.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded. Especially today when the buyer defines the sales cycle, not the seller. Does it work? d say that’s proof positive the system works.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MARCH 25, 2009
    [Personalization] C-Level Prospects - Make the First Appointment By Phone
    Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [Personalization] Using Social Media: Part 6 - Measurement
    Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement.  . Measure What Counts. Tweetburner. Conclusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Personalization] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
    Ive had one for about three weeks now and *love* it - but Im a book person, not a tech person (I personally love the fact that it doesnt look like a $400 snazzy object since I take it with me everywhere I go. personal. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] McGee's Musings : Useful models of systems change
    Personal (265). McGee’s Musings. “The cure for boredom is curiosity. There is no cure for curiosity.&# - Dorothy Parker. Skip to content. Home Contact. 2008 06 03 }. Useful models of systems change. All models are wrong. Some models are useful. George E.P. There are a number of features of this model that I find valuable. Jim. |.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Personalization] Marketing And The Internet Of Things
    He argues that machine-to-machine communications will allow the rest of us to personalize a customer experience the way Amazon does. 'Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. Strategy
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Personalization] 10 Brands With Website Designs That Nail Both Form AND Function
    Ford gives you that exact same in-person experience on their website. Takeaway From Ford's Website: Try to give your website's visitors the same experience that they would get if they visited you in person. Foursquare's website excels at creating a personalized experience for site visitors. What makes a website "beautiful"?
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] Savvy Toolkit - Better Social Media Organization
    new tool I ran across recently via Media Kitchen is: Summify has created a service that delivers a personalized email digest each day of the most important news stories from across your social network. I am having one of those days you dread. You can find them at [link] or @summify
  • B2BMARKETINGSMARTS  |  TUESDAY, JUNE 15, 2010
    [Personalization] The dollars and sense of inbound vs. outbound marketing.
    He wanted to generate leads and business via outbound email marketing; however, after learning that he has a few clients, a relatively short buy cycle and a very limited budget, I recommended that he use inbound marketing and supplement it with personal outbound phone calls to his highly targeted B2B market. OUTBOUND. INBOUND. OUTBOUND AGAIN.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [Personalization] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    In a complex selling environment, marketing needs to feed direct, actionable, and real-time behavioral information directly to the sales team at the moment the lead score or other specific prospect behavior indicates it’s time for a real person to engage. We have a full bio on Scott at the end of this interview. How would you answer?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Personalization] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    My curiosity and need for inclusion overcame my personal aversion. won’t be the first person to adopt something, but when a product reaches a level of familiarity, and adopting will make me feel socially included, then you can bet I’ll join. 'Author: Phillip Chen I used to think I would never join Snapchat. Social Media
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Personalization] Paving Media Cow Paths
    He explained that for the past several months he had been the sole person assigned to monitor Twitter at a company with well over 100,000 employees worldwide. I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. arrived at the train station at about 1 a.m. For a long time.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Personalization] Tools for Business Teams Doing Twitter
    Personally, I like analytic options from other tools better.  Personally, I think the tools aren’t yet fully prime-time ready for enterprise use.  Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Co-Tweet:    In public beta. Content, editing, etc. Welcome!
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Personalization] The Awesome and UnAwesome Duplicity of Engaging Customers and Employees
    person listening took issue with my suggestion that Facebook was a great place to create a virtual community for people living within their properties. One of the examples in the books of FUCCing is “Tweeting someone about your Facebook fan page as soon as that person follows you on Twitter.” can’t.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Personalization] 9 Search Marketing Tips for Effective B2B Lead Generation
    Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. I was ready for this. Silence. Looks exchanged around the room.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    Personal development is reserved for 11 – 11:30 pm. 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. The average leader spends 2 hours and 25 minutes emailing or texting each day. love that strategizing is included in results.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] The Art of Influence for Great Copywriters
    Are you a persuasive person? Here are the five most persuasive words in the English language, according to Copyblogger : You – points to the reader and makes the content personal. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Connect. Be Clear.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] Why are we whispering?
    If I look closely, I can usually see it on the face of the person I’m talking to. And, I’m not telling secrets speaking “…very softly using one’s breath rather than one’s throat…” What I am talking about is a short message spoken by an automated voice to the person who takes a telephone call.
  • ENGAGE  |  MONDAY, MARCH 7, 2011
    [Personalization] Don’t Worry, Be Content: 10 Rules for Creating Quality Editorial
    m a word person, but design is almost more important in getting people to pay attention to your content. It’s where the personality is. N o rules, just write, right? Not so fast. Here are her 10 rules for quality editorial: 1. How do you know great content when you read it? You just succumb. Take my guilty-pleasure read: US Weekly.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 5 Causes of Sales-Funnel Failure
    So your sales person decides the rest of the leads are guilty by association. 'Your sales people ask you for well-qualified leads to help in customer acquisition. They want buyers with bucks, who’re authorized to buy, need what you offer, have a sense of urgency, and can benefit from one of your solutions or products. It sounds simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Personalization] Answered: 6 Frequent Questions about Social Media Marketing
    When using social networking tools, you should be personable, but not tweet about yourself. Yet you shouldn’t lose your personality and stop sharing curious facts about your hobbies and passions. For a novice launching a Facebook page for their organization, do you have any advice on how to get people to "Like" you? Non-social?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Personalization] How do you make your content go viral — offline?
    On the Internet side of the business, a new model for personal power and influence has emerged.  You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. is here.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Personalization] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
    If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Personalization] Friday to-dos
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] What’s your biggest B2B marketing challenge?
    He presented “How to Create an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Personalization] An alternative B2B sales blog
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio  today. James Rogers, Hoovers. If you are like me and disappointed in the abandonment of the once great sales blog, the B2B Sales Lounge – we invite you to check out: B2BBuzz.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Personalization] Bye, bye B2B Sales Lounge
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. It’s effectively dead.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B lead generation | The Uncooperative Toilet. shares a marketing lesson using wit and humor. What do you think? Please enter your comment below.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 3, 2011
    [Personalization] 6/27/11: Top Posts This Week
    Seven Personality Traits of Top [Technology] Salespeople. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Personalization] Sunday Post | What’s on my Kindle
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. We have something special going on today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Personalization] I’ve seen the future of search, and it’s social
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Personalization] 7 Keys to Successful Lead Nurturing
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Personalization] How to Conduct a Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Personalization] Top expert in Content Marketing, just for Insiders
    It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
  • B2B MEMES  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Start-Up Briefing Media Ltd. Blends Old with New
    Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • WRITTENT  |  SUNDAY, APRIL 27, 2014
    [Personalization] 25 + Writing Tools a Freelance Writer Can’t Live Without
    It can also be hard to distinguish between work time and personal time, which can cut into your earnings. Personal Online Diary. personal journal is an excellent way to quickly record thoughts, ideas, and bits of information, making it useful to the freelance writer. No 9-5, no daily commute, and no pittance of a salary.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Personalization] 7 Questions to Test Your Phone Sales Skills
    Did you know that a caller decides in less than 2 seconds if they like ther person that answered the phone? Because it is pretty hard to have a decent conversation with a person when you don''t know that person''s name. 'Your company''s decision to record calls --or not--is a big one. Listen to the call recording. Use it. TIMES.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 29, 2009
    [Personalization] Who are the most influential people in social media marketing?
    By dividing the number of lists a person is on by their total number of followers, I believe this might serve as a quick and dirty rating of relative influence. Try it on your own favorite marketing personalities.   I’ve been thinking about lists on Twitter and how they might be used to assess someone’s influence.  I’m
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Personalization] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Google has a tool called RLSA (remarketing lists for search ads) that enables you to modify your PPC bids, keywords, and search ads based on a person’s past interaction with your web site. 'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 7, 2013
    [Personalization] Saving Savannah one tweet at a time
    The very first person who tweeted me was the actor Richard Hatch and my first follow back was Edward James Olmos, also a star of the show. The very first person who tweeted me was the actor Richard Hatch and my first follow back was Edward James Olmos, also a star of the show. 'By Amber Greenawalt, {grow} Community Member.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • BIZNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Personalization] Does honesty in business pay off?
    That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Personalization] Managing Inside Sales Rep Productivity
    Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 21, 2011
    [Personalization] Passing Sales Leads: Not As Easy As You Think.
    While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 2, 2014
    [Personalization] The Mobile Office: New Tools for Making Call Centers More Effective
    Customizable Caller ID for Outbound Calls:  A common problem for agents using their own device to make outbound calls is to ensure that the Caller ID presented is a business number and not their personal one. 'Everyone these days is talking about mobile—mobile adoption, mobile advertising, mobile usage increasing inbound calls. Call Routing
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Personalization] Top 5 Inbound Marketing Articles to Start the Week: Stand Out
    Andy's top 12 include your personal name, your company name, your product brands, your CEO (and other executives), your media spokesperson, your marketing message, your competition, your industry, your known weakness, your business partners, your clients' news and your intellectual property. How to Hire a Good Web Analytics Person.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    4) Personalize Your Unsubscribe Page Using Smart Fields. Another way to make an impact on your unsubscribe rate is through the use of smart fields that give the page a personalized look and feel based on the user accessing it. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Nah, that can’t be it. Humor?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
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