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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 1, 2012
    [Personalization] Key Strategies for Technical Sales
    Are you a technical person who has to sell or get funding for your company? Personally, I’ve always have problems with them. Babette Ten Haken: The worst 4-letter word in an engineer’s or technical person’s vocabulary is S-E-L-L. Do you sell to technical customers or engineers? It’s written especially for you! It’s pervasive.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 12 Noteworthy Examples of B2B Companies on Instagram
    Why It’s Noteworthy:   IBM takes a unique approach to Instagram, as their profile is much more personalized than most. Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Oracle.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Personalization] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. And it''s probably risking us a sale.
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Personalization] 15 Sources of New Content for Your Social Media Strategy
    Ask your audience what topics they’d like covered.  If you don’t get a response online, ask people in person. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Personalization] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Publishers should be natural leaders in content marketing. These needs have spawned new marketing roles. Media
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Personalization] I put my Sales money where my CRM mouth is
    What do you think of my new sales scheme?  I personally feel like Basecamp, BaseCRM, Sales Navigator, Amy Ingram , and Contactually will be my killer team for at least the next 12-months. $300 and a year later I spent on Salesforce without using it and that was enough. It never happened. Then, my mind went to CRMs. That’s too bad.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Personalization] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    And mobile existed, but now we use mobile to think about developing personal relationships with people at a scale that enables a company like Unilever to actually connect to a large group of consumers. Think of how Facebook and Twitter and Google have changed our personal lives. And to that I say amen. Let’s go out to 2020.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Personalization] Find Your Most Engaged Members and Donors with Inbound Marketing
    After you’ve skimmed your database, come up with a list of segments that make it possible for you to categorize every single person to whom you’re marketing. Focus on these groupings heavily, and deliver your most personalized and refined marketing programs here. Not sure how to find your most engaged members and donors? Log in.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 13, 2009
    [Personalization] When will Amazon go Social?
    And I was looking at the “personalized recommendations” that Amazon provided me. Not bad recommendations but not exactly “personal”. Again not a bad recommendation but also not exactly “personal”. How personal is that? So what would make these results truly personal?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Personalization] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 11, 2016
    [Personalization] A Look at Email Deliverability Across Industry Verticals
    Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Retail.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Personalization] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. If you’re a beer brand, you can get consumer attention in a couple of different ways.
  • 3D2B  |  TUESDAY, JUNE 7, 2016
    [Personalization] How to Get Business Development Reps to Listen Better and Sell More
    study, however, published in Psychological Science dug into the personality traits of those who are most successful in sales. Paraphrasing When you paraphrase, you take responsibility for recapping what the other person has said. “Become genuinely interested in other people.” — Dale Carnegie. These stats raise an interesting question.
  • HALEY MARKETING  |  FRIDAY, MARCH 18, 2016
    [Personalization] How Can LinkedIn Bring Traffic to My Website?
    With consistent posting, other people will begin to expect great content from your personal and company social media accounts. With each new blog post, we publish the content on the President’s personal LinkedIn page. Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 6, 2012
    [Personalization] Employers Be Cautious Using Social Media To Screen Job Applicants
    One practical method is to only allow someone who is not involved in the hiring of the specific position to be the person who conducts the social media background check.  Recently, there has been “much ado” over some employers seeking Facebook password and login information from job applicants. Generally, the SCA, 18 U.S.C.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Personalization] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested. 5) “Persistence or harassment?”. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So how are you supposed to stand out?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Lightweight CRM. Social Media. Follow him on Twitter.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [Personalization] 8 Reasons Why Marketing Automation Fails
    Can You Really Automate Personalization? As I said in a recent piece, “ Business is Personal ”. Big Data and Predictive Analytics are the essential tools on which to build a personalization strategy—but having the data alone is not sufficient. It’s the classic case of throwing the baby out with the bath water.
  • CAPTORA  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 3 Lessons From Our Revenue Roundtable for Marketers
    Opportunities a sales person creates — that’s how I’m compensated [as a marketer].” – Heidi Bullock, VP of Demand Gen at Marketo. In the past decade, technology has revolutionized the marketing game by providing more insight than ever into the customer journey. What does this change mean for marketers? Here, our top three takeaways: 1.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 14, 2015
    [Personalization] How Retailers Use Content to Tie Online And Offline Experiences
    Social campaigns, such as the # warbyparkerhometryon pulls in user-generated content from customers sharing their eyewear options and provides personalized feedback for every participant, boosting the customer’s confidence in his or her purchase. 2. People today don’t shop like they used to. So what does this mean for retailers? What sets J.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] How to Get People to Read Your Entire Blog Post
    ” Maybe all these things are true. I can personally attest to my difficulty of focus, my need to skim, my busy life. My writing at Quicksprout is full of stories. I try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. It was a good one. Images.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] Agency Secrets: Adopting Digital Marketing in Higher Education
    Developing empathy means understanding the personal and professional motivations through genuine listening. ” In this study, Gino says: “Receiving expressions of gratitude makes us feel a heightened sense of self-worth, and that in turn triggers other helpful behaviors toward both the person we are helping and other people, too.”
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Personalization] LOVE this mobile marketing expert, Christine “CK” Kerley
    While I have a casual relationship with a laptop, the iPhone is my personal and intimate partner/lover. She’s a powerhouse — full of energy, beautiful, super smart, a terrific speaker and a delightful person – which is as close to the perfect woman I can imagine. I’m deeply passionate about mobile marketing.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, AUGUST 13, 2012
    [Personalization] Word People Dominate Social Media
      Social media appeals to select personality types. They determine how each person will react to talent, media channels, humor, storytelling, offers and just about everything else.  74% are very or somewhat apt to “like” a brand, a person or a posting because “like” connects directly to their emotional core. 
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 23, 2016
    [Personalization] Do You Qualify?: The Leads Test You Must Pass
    Cold email outreach must be personalized and full of value for the specific target. 2) Resistance to Scheduling the “Next Step”. This goes back to making sure your buying person is aligned with your offering and your marketing materials. Nuisance: You represent a form of pressure, your leads can redirect you to another person.
  • SYNECORE  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Social Shopping: How Brands Can Capitalize
    Once you find these consumers engaged in the world of dance - or whatever industry you''re in - you can then engage with them on a personal level, bringing your kickass brand to "top of mind" among these consumers. Marketers, you should be salivating). Social media drives roughly equal amounts of online and in-store purchasing. score.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Personalization] The Do’s and Don’ts of Using Facebook for Business
    By being prompt and personable, you can add a human touch that customers are so often looking for. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Personalization] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Personalization] Guide to Getting Started With Profile Management
    As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are able to better prioritize high-quality prospects, deliver more personalized messaging and increase conversions. Use Profile Management to bring all of your prospect data together, then build and segment ideal target profiles over it.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Personalization] We’re Hiring at KEO Marketing!
    We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Web Developer/Print Production Manager.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Personalization] Twitter Launches More Robust Targeting for Promoted Tweets
    Well, because this targeting method is for timelines and not specific search terms, it's a little unclear how a person on Twitter's interests are determined. But we do know that Twitter's algorithm uses the topics discussed on Twitter, keywords uses, and followers of each person to determine if they are a good fit for your timeline campaign.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 10, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity
    He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island and discuss best practices in lead nurturing on Sales Lead Management Radio yesterday. (With our brand new laptop undergoing repairs and not returning till next week, today we bring back a “best of laugh and learn&# show.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 20, 2011
    [Personalization] B2B Marketers – It’s Time to Face Your Fear of Facebook
    If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. Your Facebook Company Page has no visible connection to your personal profile. Tweet. First, let’s face reality. million. Maybe.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Personalization] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Emails don’t have to be boring and static -- mix it up and measure your success! 3) “A person’s a person, no matter how small.” - Dr. Seuss. We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. 14 per cent of people know that." - Homer Simpson.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Personalization] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    If you’re keeping sales in the dark about your lead nurturing templates, they might waste time and fail at the time of the sales call because they won’t know enough about why that person is ready to buy, what they know, and what they still need to learn. Marketers and salespeople are the most critical links to a company’s customers.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Personalization] 19 Reasons Why I Love My Job at Fathom
    Sincere happiness and interest in my personal life is expressed. We’re a social bunch and we get to know each other on a personal level. When something happens – good or bad – in my personal life, my colleagues genuinely care. I wasn’t fresh out of college when I arrived at Fathom. In fact, I was the quintessential job hopper.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Personalization] How to Increase Customer Loyalty through B2B Marketing
    It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook. 4. Here are five ways to improve your marketing to your customers. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Personalization] A PPC Optimization Checklist for the B2B Marketer
    Every campaign will have very different but personalized sets of goals, key performance indicators, and conversion metrics. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Personalization] The Biggest Mistake Marketers Make.
    In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage. is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. What does this mean?
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Personalization] New Year’s Resolutions That Help With B2B Appointment Setting
    The prize of successful business-to-business appointment setting often goes to the person who persists against all odds in trying to reach prospects. The person who fails is frequently the one who quits right before he was about to succeed. Will Be an Expert. Have 2 Ears and 1 Mouth.  I Will Use Them Proportionately. Will Persist.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Personalization] Facebook’s NEW Mobile Profile Update
    Whether you use it personally or professionally, you’ve probably noticed that Facebook is constantly making updates to their platform. On Wednesday, Facebook released an announcement on an exciting update coming soon to all Facebook profiles. Facebook will allow you to upload a 7-second looping video in place of your profile pic.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Personalization] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    In other words, while you might have great content, if it doesn’t get to the right person at the right time , it’s not likely to be very helpful in closing sales. An example for this business owner with declining sales might be to hire a marketing person, re-assign roles of existing staff, or outsource to a marketing agency or consultant.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. I don''t think that the internet replaces those kind of dynamics. what would it be? Register here.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? What to do? But 44.24
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Oops! 7 Awkward (But Common) Grammar Mistakes
    Sorry guys. I can''t help it!). I''ve become the go-to person for proofreading other people''s content before it goes live, and as a result, I have started to notice a few of the same mistakes cropping up time and time again. This could either be seen as a good thing. Just in case you want to nerd out a bit more. Possessives. Semicolons.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Personalization] A Simple Guide for an Effective Inbound Call Strategy
    Don’t let the call go to voicemail or to an administrative assistant; the person answering needs to immediately be the right one. Personalize the numbers you put on your business cards and in your email signature so that you’re giving specific numbers to various categories of potential clients. Inbound Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Personalization] Creating a Competitive Advantage with Data-Driven Marketing
    Now with the addition of data and personalization, they know much more about their targets and they can more precisely address them with digital and social. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. billion searches are performed on Google each day.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Personalization] 13 Case Studies That Prove the Power of Word Choice
    Even giving your copy a small dose of personality can drastically increase the chances of it actually being read by a visitor. 6) Pink Pest Services Increased Conversions by 96%. To do this, they use personalization to customize email subject lines based on the name of the destination the customer was shopping for. Testing. The result?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. Fall fundraising event season is here! And it works!
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Personalization] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    My own personal experience of Reunion Island could have been much the same as any other visitor’s, but I wanted more. PERSONALIZE, BUT ONLY AFTER YOU BUILD THE RELATIONSHIP. The idea of personalization is so drilled into our minds as marketers that we may sometimes take it too far at the risk of putting off potential buyers.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 23, 2015
    [Personalization] Four (of the) Worst Practices for Pitching Bloggers
    The most expensive cities in which to hire a personal trainer. Influencer marketing has become a key component of PR and web presence optimization. It’s also challenging to do well. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect! BMX pro rider videos.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • MARKETING ACTION  |  THURSDAY, JULY 3, 2014
    [Personalization] The Value of Opt-In Campaigns
    Pre-checked opt-in boxes do NOT count at all, as they do not represent or indicate any degree of interest from the person. This person is the most likely of all to want to receive your messaging. Here you allow the person opting in to choose which of your communiqués they wish to receive, and on what schedule.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] How to Involve Your Team in Your Social Strategy
    Beyond that, sharing a post from the company page to a personal page greatly increases the reach of the content – potentially encouraging users to visit your company social page or website. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Personalization] Eyeball Share Leads to Wallet Share
    The reason to establish yourself through social media and pull marketing is not to avoid personal selling but rather to lay the groundwork that makes selling easier. One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  This number ranges as high as 80% in some industries.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Small Business Saturday – November 29 – Shop Small and Local
    If you’re a person looking for stuff to buy, click the map below to visit a site that shows which small businesses in your part of the world are participating. Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. Just how important is small business? In 2012, people spent an estimated $5.5
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Personalization] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    And it’s personal. And we all know that there’s nothing personal about that. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may may already start looking towards the future by brainstorming ideas to execute in 2016. word of advice: Wait! Google and Mobile.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Personalization] Google Inbox – Deliverability or Visibility?
    While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Rather, they want to ensure their users are receiving the right message from the right person at the right time. And Google knows this.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Personalization] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook. Facebook Marketing Tips and Guides. People are busy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 18, 2016
    [Personalization] Tear Down the Silos: 5 Steps to Improving Customer Acquisition
    For example, if the demand gen person experiences what has to be done by the back-end ops team to process, clean and upload the data generated from campaigns, you can guarantee they will be much smarter on the front end about how they generate and contract for data. Not good. Marketing’s Front- and Back-End Defined.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] 10 Commandments of Social Media For B2B
    Add some personality where appropriate. As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. When creating your calendar make sure to detail when content (i.e. Vanity – Make it pretty.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 20 Truths I’ve Learned as a Content Marketer
    Content should always be written for a person on the other end. B2B content marketers need to remember they are not writing for businesses, they’re writing for decision makers at these businesses, and believe it or not, they have feelings, emotions and personalities like the rest of us. Source ). Source ). Source ). Source ). Source ).
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 7, 2013
    [Personalization] The Case For Digital Integrated Marketing
    And if you’re ready to take an even closer look, just contact us for a one-to-one personalized demo. Today online marketing includes email, websites, social media (in all its many splendors), webinars, search engine optimization, pay-per-click ads, website visitor tracking, and a host of other activities and channels. In real time?
  • BIZNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Marketing lessons from the college admissions process
    So you might be surprised that in-person interactions greatly influence final choices. I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Son : “Yes.”.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Personalization] At The Start Of A New Season, A Play For Success
    As the Pistons kick-off a new season, Detroit is reaching out to its season ticket holders in a far more personalized way. Author: Mike Moeller Just what is a season ticket holder? Does it mean that I am holding a season ticket?  Of course it does. But is that the best way to describe a team’s most loyal fan? think not. love it.  They get it.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Personalization] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
    Simply Combine the Two Online Personalities to Get a Very Happy Ending. In a parallel but more modern context, I found a company that suffers from a similarly split online personality. The frightening story of Dr. Jekyll and Mr. Hyde wove the tale of a saintly doctor whose alter ego was an evil murderer. The result: a happy ending.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Personalization] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    While I like Scott Dorsey and David Cummings personally, I don’t expect they’ll be able to change that pattern. by Joe Payne | Tweet this I never thought I’d be an industry pundit. That trend continued when the email provider ExactTarget said it  would purchase Pardot. In this environment, batch and blast marketing doesn’t cut it.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Personalization] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. My, how times have changed. Changing of the Guard: Who’s the New Boss? Figure I: Leaders Anticipate and Influence the Hidden Sales Cycle.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] 12 Social Media Tips for B2B Marketers
    Not only does employee advocacy help increase the reach of your content (particularly on networks like Facebook where the newsfeed algorithm favors personal accounts over brand accounts), but it can also help keep employees more engaged with and aware of your content, which in turn can help them do their jobs better. Marketing Insights.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Personalization] 5 Ways CMOs Can Master Their Online Customer Experience
    It’s much more effective to  test  home page offers (to quiet those internal groups) and use that data to personalize the offer based on who is visiting your website. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs?
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Personalization] 6 Features That Make Premium Web Hosting Worth the Money
    the ability to quickly access a live person who will help you in the event of a problem. When the website where I worked was destroyed, we never did reach a live person from the hosting service. One morning, I opened the website of a company I worked for, and it was gone. Completely gone. They were no longer with the company. Busines
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Personalization] 5 Brands with Highly Successful Messaging Apps Strategies
    ” Poncho sends its user base personalized forecasts by email or text to help them prep for the weather. However, “the goal is to extend it to other subjects…[and] give it personality.” Light shines through the thick fog—a plane has just taken off from the airport in Morocco. What happens from there? Protagonist?
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Personalization] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Just by clicking #DeereSighting, that person sees how others show their love for John Deere in a fun way. personally discovered the brand when someone I follow on Twitter used its very eye-catching hashtag: #WhatTheFlush. Personalize your Twitter interactions with customers. At the time, it was a bit of a tall order. It happens.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Personalization] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    Are you a results-driven marketer?  As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. know I am! And here at the B2B Marketing Insider site, I try to do the same.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Personalization] The ABCs of Content Marketing: A Glossary of Terms
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Personalize. Agile. Analytics. Blogging. Buyer Persona.
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Personalization] Don’t Make These Enterprise SEO Mistakes
    In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Keeping SEO in a silo.
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] My top 5 don’ts of LinkedIn
    personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Be bold. Be eye-catching.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • SNAPAPP  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] Content Marketing Madness: Battle of the Lead Gen Channels WINNER
    Buyers are looking for targeted, personalized content they can’t get anywhere else – and one of the best ways to personalize your content is to make it interactive. In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. Content loading.  .
  • MARKETING CRAFTMANSHIP  |  SATURDAY, MARCH 16, 2013
    [Personalization] An End to B2B Social Media Madness
    The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 4, 2012
    [Personalization] How to Select a B2B Marketing Agency
    They need online, print and in=-person, as well as mobile. Criteria for Choosing a Full-Service Content Marketing Agency. That’s the name of an article that recently appeared at the Content Marketing Institute and it was written by a good friend and interviewee on Mad Marketing TV, Joe Pulizzi. Do they understand you and your industry?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Personalization] Want to Improve Profits Quickly? Reduce Sales Discounts
    You know the Personal Benefits of the Solution for each Decision Maker. Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. What do you think?
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Personalization] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    Do you lean on the one person in management who can demand adoption? But until the person realizes for herself that this is a priority and has a reason for making the change, it’s unlikely to take effect. Every question walks a person closer to the point of finding their own answer. So, what do you do? They listen. Okay, great.
  • CONVERSIONATION  |  THURSDAY, JULY 19, 2012
    [Personalization] The Challenges of a Real-Time Economy: an Unexpected Small Crisis
    temporarily removed it now as requested (I’m a nice person, at least so my mom says) and as the report is supposed to go online later today. Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. The question is how. The message?
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. Interviews are vulnerable times. Or your heel broke on the way to the office? Not so fast.
  • MARKETRI  |  THURSDAY, DECEMBER 20, 2012
    [Personalization] 3 Common A/E/C Marketing Roadblocks and How to Avoid Them
    ” Then think about the words this person would use. As a self-confessed “Type A” person, I know it can be hard to turn off our uptight tendencies, but when it comes to marketing, sometimes we have to let go and sacrifice a little in order to capitalize on opportunities. How can you (or your services) help them?
  • BIZIBLE  |  THURSDAY, APRIL 14, 2016
    [Personalization] Attribution Modeling: Is Multi-Touch For You? [Flowchart]
    The next best thing is attribution modeling -- tracking as much of the customer journey as possible, and then using a model to give weight to the touchpoints that we think were most important to converting the person into a customer. Unfortunately, for us humans, that is not yet possible. Multi-touch (e.g. Shaped). B2B or B2C Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Personalization] Is Your Coworker Actually an A-hole? [Flowchart]
    According to Merriam-Webster , an A-hole is simply "a stupid, incompetent, or detestable person.". We’ve all been there before. You're by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages. Don’t worry: This is a judgment-free zone. an A-hole. hole: What Does It Really Mean?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Personalization] Predictive Analytics: The Next Piece of the Social Puzzle
    As a result, users are more likely to see posts with high engagement rates within their personal networks (i.e. This also means that relevant, personalized social engagement is more important to marketers than ever – and for many marketers, that’s where predictive social analytics come in. When to Use Predictive Analytics. Interested?
  • HINGE MARKETING  |  TUESDAY, MARCH 15, 2016
    [Personalization] 7 Ways Business Developers Can Better Connect with Professional Services Buyers
    What better person to get new business than the person who is actually doing the work? Within the professional services marketplace, business development can be a challenge, if not downright intimidating. Below are seven ways to help make sure that your efforts yield fruitful results. 1. Do your research. Who are your best references?
  • HUBSPOT  |  MONDAY, MARCH 18, 2013
    [Personalization] 7 Lessons From the World's Most Captivating Presenters [SlideShare]
    Scott shared the remarkable and very personal story of how a “spiritually bankrupt” New York City night club promoter found courage, purpose -- and a new mission in life -- on a trip to one of the poorest countries in West Africa. 1/10 of the students used a personal story to make their point. Finally, at 9:43 a.m., In a word: plenty.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Personalization] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Gale shares inspiring tales of well-known executives and personal anecdotes to create a framework for using connections to achieve professional growth. 5. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Content Wars: Of Robots and Writers
    From there it was a hop, skip, and a jump to the concept of brands as storytellers focused on personally engaging with their audience; in other words, brands as publishers. Two developments in content marketing have me thinking that total online chaos is just around the corner: 1) Brands are becoming publishers, 2) Robots are too.
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