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  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Personalization] Can social media change your company’s culture? I doubt it.
    Culture may stem from: The values and personality of a company founder (example: Richard Branson, Walt Disney, or Larry Ellison). Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Rules, regulations and customs of an industry (defense contractors, law firms). Power to the people? 
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 3, 2013
    [Personalization] 7 Ways to Identify Great Marketing Content
    The tighter the filters, the more personalized your content can be, the smarter you look, and the better the fit of your content and offer will be. 'What is the big hoo-hah about “content marketing”? Is it just a buzzword, a fad, a passing fancy? Well – yes, it is a buzzword, but there’s no “just” about it.  We have new formats (e.g. license.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] Google AdWords Express: The Pros and Cons
    To explain the concept, Google AdWords Express uses the example of a flower business in Dallas, citing that if a user were to perform a search for “flowers in Dallas” or simply “flowers,” and that person happened to be located in Dallas, your ad would be displayed. Pros of Google AdWords Express. you’re done.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Personalization] Managing Inside Sales Rep Productivity
    Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 21, 2011
    [Personalization] Passing Sales Leads: Not As Easy As You Think.
    While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Personalization] Social media strategies businesses should learn from politicians
    If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. Even if the person isn’t identified by name, it is easy to tell when the company takes a larger interest in its customers beyond “buy what I am selling.”. 6) Get personal. 1)  Capture passion.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Personalization] Newsletter Series: Subject Lines That Work
    Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Rules for Your Prospects: Teach 'Em How to Behave Appropriately
    Personally, I think we should hand these rules out to all our prospects. If the salesperson is planning a trip to your location in the near future, you will consider it a stroke of luck and make space on your calendar to accommodate an in-person call. 'Every once in a while, I come across an article that makes my day.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 27, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
    Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    But the customizable nature of LinkedIn Today -- due to the ability of users to follow selected Influencers as well as to focus on specific topics, industries, etc. -- means that LinkedIn Today can be (almost) all things to all people, because every person gets to decide “what” his or her LinkedIn Today delivers. You write an article.
  • ENGAGE  |  SATURDAY, SEPTEMBER 21, 2013
    [Personalization] Content Curation: If You Can't Be the Source, Be the Resource
    This is the person who glares at you for accidentally looking at a member of the opposite sex at a restaurant when you’re just scanning the terrain to find the bathroom. This is the person who gives you the cold shoulder when you hold the door open for a member of the opposite sex as you enter a building. could see it in their eyes.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Personalization] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    When someone provides your business permission to reach them via their mobile device, they’ve given you a very personal invitation. Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” Pin It. Pin It. ” are great.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Personalization] Visible Expert Profile: Rick Telberg
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Keeping Pace with Change.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Do you prefer to communicate via email, phone, or in-person? 'No one needs more irrelevant marketing messages in their life.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] The 45 Inbound Marketing Terms You Should Know [Glossary]
    personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. B Testing. Analytics. Blogging. Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Personalization] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Meet influencers in person. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. Here are five notable tips from the session.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. You don''t want to be that person. 'Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. The one that uses data to prove an argument. right? Get rid of them!
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Personalization] The Taco Bell Content Strategy
    It is a personal and fun way to express your content and can be quicker and lighter than the eBook. Personally, I can smell the deliciousness wafting off of this screen. 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. The Burrito = THE EBOOK.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2011
    [Personalization] Does your marketing have “readability”?
    Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. Because a person who thinks a robot is frozen will intervene (resetting it, physically moving it, opening the door for the robot) when nothing is really wrong. Image via Wikipedia. Not sure what to say?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Personalization] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    And the similarities with email and marketing automation don’t end there: Just like with using email text fields, you can personalize your voice broadcasts using text-to-speech functionality to include each recipient’s name, company, city, or any other information you want in the message. If so, what have you used them for and did they work?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Personalization] 10 Companies That Totally Nailed Their Taglines
    This is personal my favorite. You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Personalization] Picture This: 10 Amazing Photo Sharing Apps
    They illustrate their sense of irony or whimsy, and reveal their personalities. By {grow} community member Kerry O’Shea Gorgone. have about a dozen photo apps on my iPhone. It’s possible I have a problem, but they all serve different purposes! Here are my favorites, from frequently used to occasionally launched. The Must-Haves. Tweet.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Personalization] How to Begin Outsourcing Social Media Writing
    The general rule of thumb is that if a task is taking two to three hours with your staff, and it’s not essential that you do it personally, it is more effective to outsource it. In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. It’s the foundation of successful social marketing.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, APRIL 19, 2013
    [Personalization] LinkedIn ROI? Jamie Increased His Sales Pipeline by $350K in 6 Months
    To answer the question simply, my personal business development ROI with LinkedIn is unmatched by other sales mediums. That’s right – I personally (not including what our sales team accomplished) created $350,000 in new opportunities in six months, using LinkedIn Executive ($100/month account). Total Opportunity Value = $350,000.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] Mind-Blowing Statistics on Digital Marketing for Hospitals
    23% booked in person*. 'Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Pimping your posts and the myth of the 80-20 rule
    Unusual writing advice from a person who shouldn’t give writing advice. 'I have seen this advice posted or discussed three times in the last three weeks: “ You should spend 20% of your time creating social media content and 80% of your time promoting it.” Let’s play out this 80-20 rule logic. What drives your business?
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Personalization] Inside a Social Media News Release
    Image via CrunchBase. Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. 'Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! sales! Not too shabby.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Personalization] A/B Testing in Action: 3 Real-Life Marketing Experiments
    So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. But what is A/B testing, anyway?
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 3, 2013
    [Personalization] As a B-to-B Marketer, Are You Missing Opportunities at Your Next Event?
    Personal follow-up - When was the last time you went to an event and after got a personal note from your host thanking them for participating? 'When planning events, you must not lose sight that your brand needs to shine brightly. This is especially true when you’re doing an annual event. Don’t miss the opportunity.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2011
    [Personalization] Marketing Attribution: Who Gets Credit For Marketing ROI?
    The classic marketing funnel looks at leads as the progression of a person from being identified as a prospect through revenue close. Even putting that into customer terms, it looks at the progression from a person’s unidentified pain to defined business challenge to solution identification, consideration and selection. . Right?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 28, 2013
    [Personalization] Improving Content Conversion with Dynamic Content
    For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. Target Your Social Content: Personalization is the future of effective marketing. Hallelujah!
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Personalization] Owning Google Search is so easy–yet very very hard
    Compelling personalities with good senses of story, humor, narrative, and charm are very rare. 'Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s It’s the same thing with  search engine optimization (SEO)  and Google. . And it’s mostly worked, too, until recently. Well, Yelp!
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] The Dirty Little Secret of Media Relations
    It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. 'Photo credit: Wikipedia. It’s not an exact science. It is more a balance between intuition and reporting,” she wrote. In some ways, it’s just a feeling based on experience.” That’s Information you can share. Staying on good terms.
  • BIZNOLOGY  |  FRIDAY, JULY 26, 2013
    [Personalization] Meeting The Special Challenges of a Service-Driven Business
    At a touch, a representative can pull up a customer’s entire history, then personalize their support or purchase experience with special offers, loyalty rewards, or other premiums. 'Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • HUBSPOT  |  SATURDAY, JUNE 30, 2012
    [Personalization] Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
    With the previous LinkedIn-Twitter partnernship, any post that was uploaded to LinkedIn (whether on your personal profile or company page) automatically hyperlinked Twitter handles and hashtags. How Does This Affect Your LinkedIn-Twitter Posting? Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Personalization] The Amazingness of Marketing Automation
    Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. by Jason Miller The future of marketing is sitting at our doorstep. View the Marketing Automation Amazingness.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] My Top 10 List of Dreamforce Tips That’ll Save You
    Finding a single person that you haven’t met before at Dreamforce is NOT like finding a needle in a haystack. Don’t be the last person out, just… Just don’t. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. No joke.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] Your Master List of Low-Hanging Marketing Fruit
    2) Send Email From a Person, Not a Company: This is such an easy one, yet many don't do it! In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. you name it!
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 8, 2014
    [Personalization] My Fear of Failing – And How I Deal With It
    Personally, I’ve chosen to follow their example. 'Like many sellers, I look calm, cool and collected. But underneath that exterior, I''ve often felt far differently. If you really knew me, you’d know that I’ve worried about many things, including: Meeting my quota. Succeeding in a new sales position. Giving an important presentation.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Personalization] 8 Modern Ways to Crush Your Trade Show Competition
    Make your posts personal, and engage with your followers one-on-one. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. If they're in marketing, they should promote it on their personal and corporate social media accounts. Promote With Creativity.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Personalization] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
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