Page 69 of 175 Previous | Next 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. Fall fundraising event season is here! And it works!
  • CLIENT BRIDGE  |  TUESDAY, APRIL 3, 2012
    [Personalization] VIDEO: Do's and Don'ts of Social Media for Business
    Your company's social media personality should be your company's corporate personality, after exactly one beer.". From Ask the Esquire Guy and Entrepreneur.com, here's a short video with some of the best and most sensible guidelines we've seen for corporate social media. View Original Article
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Personalization] I put my Sales money where my CRM mouth is
    What do you think of my new sales scheme?  I personally feel like Basecamp, BaseCRM, Sales Navigator, Amy Ingram , and Contactually will be my killer team for at least the next 12-months. $300 and a year later I spent on Salesforce without using it and that was enough. It never happened. Then, my mind went to CRMs. That’s too bad.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Personalization] A Simple Guide for an Effective Inbound Call Strategy
    Don’t let the call go to voicemail or to an administrative assistant; the person answering needs to immediately be the right one. Personalize the numbers you put on your business cards and in your email signature so that you’re giving specific numbers to various categories of potential clients. Inbound Marketing
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Personalization] 8 Reasons Why We Fail to Make the B2B Sale
    And you have to show the prospect that not only the risk to their company but also their personal risk (e.g. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Are You Ready For The Next Level Of Digital Content?
    What personal message will you deliver? He notes that the consequences of bad digital experiences range from “comically misguided (such as bad personalization) to the genuinely life-threatening (such as providing incorrect location data at a critical point).”. My weekly question to chew on…. Then he asks, “Are you ready to begin?”
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Personalization] New Year’s Resolutions That Help With B2B Appointment Setting
    The prize of successful business-to-business appointment setting often goes to the person who persists against all odds in trying to reach prospects. The person who fails is frequently the one who quits right before he was about to succeed. Will Be an Expert. Have 2 Ears and 1 Mouth.  I Will Use Them Proportionately. Will Persist.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [Personalization] Above the Fold Still Critical for B2B Email Design
    It’s estimated that, in an era of information overload, the average person receives anywhere between 3,000 and 20,000 advertising messages a day. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.). Does a theory that predates digital marketing still have relevance today?
  • SNAPAPP  |  WEDNESDAY, APRIL 1, 2015
    [Personalization] Interactive Video: SnapApp Announces the Next Best Thing in Interactivity
    Marketers collect more and better data to feed into their marketing automation systems, and viewers receive a personalized result at the end of the interaction. Peanut butter and jelly. Romeo and Juliet. Dogs and cheetahs. Some things are just meant to be together. Why Interactive Video? Video is a powerful format for content marketers.
  • NUSPARK  |  FRIDAY, JANUARY 15, 2016
    [Personalization] How B2B Marketers Sabotage the Power of Case Studies to Generate Demand
    Only webinars and in-person events rank higher. “ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Most are mind-numbingly dull. Why Case Studies?
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Personalization] The Biggest Mistake Marketers Make.
    In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage. is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. What does this mean?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. I don''t think that the internet replaces those kind of dynamics. what would it be? Register here.
  • ANNUITAS  |  THURSDAY, APRIL 17, 2014
    [Personalization] Common Pitfalls in Demand Generation Strategy
    Just because someone attended a webinar does not mean they are ready to talk to a sales person. The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Personalization] 6 Keys to B2B Marketing Success Today
    In essence, you need the ability to deliver the right content at the right moment to the right person. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do Do these 6 and your business will prosper.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • VOLACCI  |  FRIDAY, OCTOBER 18, 2013
    [Personalization] Drupal Camp Atlanta Must-See Session: Building Dynamic Visitor Experiences with Drupal Rules, Tokens, and Actions
    The session will also discuss basic and advanced uses in each of the following areas: Tokens: Using basic contact data to create friendly and personalized experiences for site visitors far beyond "Welcome back". You can see the full event promotion here. . Who should attend this session? This drupal news
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Personalization] Should You Say YES or NO to Social Media?
    You don’t have a designated person to be your online spokesperson.  Good social media can be accomplished in as little as three to five hours per week but it should be the responsibility of one person, and that individual must make it a priority each and every week. What do you advise?”. You have a limited marketing budget. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Personalization] Find Your Most Engaged Members and Donors with Inbound Marketing
    After you’ve skimmed your database, come up with a list of segments that make it possible for you to categorize every single person to whom you’re marketing. Focus on these groupings heavily, and deliver your most personalized and refined marketing programs here. Not sure how to find your most engaged members and donors? Log in.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] How to Get People to Read Your Entire Blog Post
    ” Maybe all these things are true. I can personally attest to my difficulty of focus, my need to skim, my busy life. My writing at Quicksprout is full of stories. I try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. It was a good one. Images.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 12 Noteworthy Examples of B2B Companies on Instagram
    Why It’s Noteworthy:   IBM takes a unique approach to Instagram, as their profile is much more personalized than most. Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Oracle.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Personalization] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Email templates are helpful when sending out messages to mass recipients, but customizable templates are even more helpful for tailoring and personalizing your initial message for the prospect’s experience. 2. As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Personalization] 15 Sources of New Content for Your Social Media Strategy
    Ask your audience what topics they’d like covered.  If you don’t get a response online, ask people in person. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 13, 2009
    [Personalization] When will Amazon go Social?
    And I was looking at the “personalized recommendations” that Amazon provided me. Not bad recommendations but not exactly “personal”. Again not a bad recommendation but also not exactly “personal”. How personal is that? So what would make these results truly personal?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Personalization] Utilizing Linkedin to Improve SEO and Organic Visibility
    Adding a bit of fun and personality to the project, we asked each employee to submit a fun fact about themselves along with their favorite quote. by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? The photographer captured multiple shots with several different poses of each employee.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Personalization] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    In the second semester my our initiatives became more complex with advanced personalization and custom data object management. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video. Looking to study up?
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Personalization] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested. 5) “Persistence or harassment?”. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So how are you supposed to stand out?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Personalization] The Awesome Power of Lead Nurturing
    He makes a compelling case for salespeople to market themselves consistently and professionally, because when companies are ready to buy, they’re going to turn to the salesperson they think of first, last and always as the person they can trust to deliver the solutions they want and need. ” – Brian Carroll. Kevin Reinert.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Personalization] Predictive Analytics: The Next Piece of the Social Puzzle
    As a result, users are more likely to see posts with high engagement rates within their personal networks (i.e. This also means that relevant, personalized social engagement is more important to marketers than ever – and for many marketers, that’s where predictive social analytics come in. When to Use Predictive Analytics. Interested?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 14, 2015
    [Personalization] 5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas
    There’s also an ongoing customer demand for consistent quality content that personally speaks to their needs. Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. The game of brainstorming is changing.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 6, 2012
    [Personalization] Employers Be Cautious Using Social Media To Screen Job Applicants
    One practical method is to only allow someone who is not involved in the hiring of the specific position to be the person who conducts the social media background check.  Recently, there has been “much ado” over some employers seeking Facebook password and login information from job applicants. Generally, the SCA, 18 U.S.C.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Personalization] Twitter Launches More Robust Targeting for Promoted Tweets
    Well, because this targeting method is for timelines and not specific search terms, it's a little unclear how a person on Twitter's interests are determined. But we do know that Twitter's algorithm uses the topics discussed on Twitter, keywords uses, and followers of each person to determine if they are a good fit for your timeline campaign.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Lightweight CRM. Social Media. Follow him on Twitter.
  • LEADERSHIP  |  TUESDAY, JUNE 17, 2014
    [Personalization] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
    Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Of course, we must also adopt a personalized approach that caters to different segments of our audience. That’s the true meaning of personalization. 32 Days. 32 Countries from around the world.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Personalization] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    The IT person who is giving more consideration to implementing the software? Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. Email is one of the most powerful marketing tactics. But it is perishable.
  • FATHOM  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] Agency Secrets: Adopting Digital Marketing in Higher Education
    Developing empathy means understanding the personal and professional motivations through genuine listening. ” In this study, Gino says: “Receiving expressions of gratitude makes us feel a heightened sense of self-worth, and that in turn triggers other helpful behaviors toward both the person we are helping and other people, too.”
  • MANHATTAN MARKETING MAVEN  |  MONDAY, AUGUST 13, 2012
    [Personalization] Word People Dominate Social Media
      Social media appeals to select personality types. They determine how each person will react to talent, media channels, humor, storytelling, offers and just about everything else.  74% are very or somewhat apt to “like” a brand, a person or a posting because “like” connects directly to their emotional core. 
  • SYNECORE  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Social Shopping: How Brands Can Capitalize
    Once you find these consumers engaged in the world of dance - or whatever industry you''re in - you can then engage with them on a personal level, bringing your kickass brand to "top of mind" among these consumers. Marketers, you should be salivating). Social media drives roughly equal amounts of online and in-store purchasing. score.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Personalization] The Do’s and Don’ts of Using Facebook for Business
    By being prompt and personable, you can add a human touch that customers are so often looking for. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Personalization] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Personalization] How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton
    Finding the right person. While it's possible that this person might be a peer, mentors tend to be senior to their mentees. For many, goal-setting can feel like a daunting process. You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. Step 2: Get a Mentor.
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Personalization] Stivers Staffing Services – The Mark Of Excellence Since 1945!
    Their mission is to conduct business with a dedication to excellence, integrity, and ethics, and to have a positive impact on each person with whom they come in contact. With more than 70 years’ experience in the staffing business, they have become a trusted resource for employers and job seekers throughout the country.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Personalization] We’re Hiring at KEO Marketing!
    We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Web Developer/Print Production Manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Personalization] Why CEOs Shouldn’t Trust Marketing
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. As a marketer, that stings. Actually, we are actively destroying it.
  • PWB MARKETING BLOG  |  THURSDAY, MARCH 28, 2013
    [Personalization] Some Basic Branding “Don’ts”
    Your personal opinions are just that – yours and personal. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 20, 2011
    [Personalization] B2B Marketers – It’s Time to Face Your Fear of Facebook
    If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. Your Facebook Company Page has no visible connection to your personal profile. Tweet. First, let’s face reality. million. Maybe.
  • VIEWPOINT  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] The Rush to Get Inside
    Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. You can also catch his popular, award-winning blog here — The JF Blogit. Not anymore.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Personalization] 4 Killer Tips to Boost Social Content Sharing
    They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Jack Kosakowski from Act-On is also building a very strong personal brand using LinkedIn Publish. There is no convoluted strategy, no hype, nothing uber-fancy needed in order to get to accord.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Oops! 7 Awkward (But Common) Grammar Mistakes
    Sorry guys. I can''t help it!). I''ve become the go-to person for proofreading other people''s content before it goes live, and as a result, I have started to notice a few of the same mistakes cropping up time and time again. This could either be seen as a good thing. Just in case you want to nerd out a bit more. Possessives. Semicolons.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Personalization] First Generation Social Selling: Smart But Not Quite Smart Enough
    Next generation “intelligent connection maps” aggregate all the personal and professional connections that you and your colleagues share.  First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 Insights.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 8, 2013
    [Personalization] What Marketers Should Know About Big Data – and How to Put it to Use
    In fact, marketers from companies like Amazon, GE, Netflix, and Birchbox are using insights from big data to deliver better personalization, product recommendations and enhanced customer experiences. Throughout her career, she has advised and worked with several technology startups on their content strategies. Wrong. Put The Data To Use.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Personalization] How to Increase Customer Loyalty through B2B Marketing
    It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook. 4. Here are five ways to improve your marketing to your customers. 1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Personalization] A PPC Optimization Checklist for the B2B Marketer
    Every campaign will have very different but personalized sets of goals, key performance indicators, and conversion metrics. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. Interviews are vulnerable times. Or your heel broke on the way to the office? Not so fast.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Personalization] Facebook’s NEW Mobile Profile Update
    Whether you use it personally or professionally, you’ve probably noticed that Facebook is constantly making updates to their platform. On Wednesday, Facebook released an announcement on an exciting update coming soon to all Facebook profiles. Facebook will allow you to upload a 7-second looping video in place of your profile pic.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Personalization] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    If you’re keeping sales in the dark about your lead nurturing templates, they might waste time and fail at the time of the sales call because they won’t know enough about why that person is ready to buy, what they know, and what they still need to learn. Marketers and salespeople are the most critical links to a company’s customers.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Personalization] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? What to do? But 44.24
  • HALEY MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Personalization] The Service Mistakes You’re Making (but your customers are too polite to tell you about)
    Make sure that you personalize digital communications, and that your clients can talk to a live person when they want to. A typical staffing firm hears from only 4% of its dissatisfied customers – which means that you're unlikely to know about service problems with the other 96%. Yikes! Double yikes. You can, however, be practical!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Personalization] How Social Media Can Impact Corporate Culture
    And, my personal favorite, how can I increase my reach on social media? Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. Read the full story on CIO. What’s the next social platform? Social Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Personalization] Why Sales needs Content Marketing and Marketing Automation
    Seeing what the prospect did, Sally calls again and leaves a personalized message. B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 6, 2012
    [Personalization] 5 Crimes of Customer Care
    To a certain degree we suspend whatever natural inclination we might have to be skeptical and invest faith in the person on the other end of the communication line. by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. Just ask this guy! ).
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Personalization] Squirrels, long working hours, and social technologies
    Every day in the office, you create a wealth of knowledge, very valuable to you personally, your colleagues, your organization and the whole ecosystem around you. Photo credit: hynkle. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 6, 2013
    [Personalization] Could too much tweeting cost you your job?
    Everything becomes part of your personal brand … including how and when you use Twitter. This is not a blog post about any titanic trend or an insight into a new marketing strategy. This is about one little thing — tweeting when you’re not supposed to — and what it might mean to your career. The thrill of victory.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 23, 2015
    [Personalization] Four (of the) Worst Practices for Pitching Bloggers
    The most expensive cities in which to hire a personal trainer. Influencer marketing has become a key component of PR and web presence optimization. It’s also challenging to do well. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect! BMX pro rider videos.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Personalization] Marketing, Death and Taxes
    As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of  emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up. And in many cases we know where the waste is.
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Personalization] What Kind of Print Collateral Does My Staffing Firm Need?
    In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales sheet, folder –anything that would help the person you were able to meet with (or not) know not only that you stopped by, but to remember what you do.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 5 Reasons to Choose Video Content to Tell Your Brand Story
    Linking to an interactive page that emphasizes entertainment and personalization encourages viewers to further explore the brand and make Moleskine’s story a part of their own. And with a unique personality—a memorable character—acting as a spokesperson, brands are seeing success with creating tutorial videos. Novelty counts.
  • KAON  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] Hubspot Inbound Conference Recap 7 of 9
    Therefore, you need to start thinking of the buyers journey: Awareness- when a person realizes there is something wrong. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Check us out !
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] Productivity-Boosting Benefits of Virtual Meetings
    How much time do you spend in in-person meetings? The inside sales rep can do a demo in a virtual meeting, going far beyond the impact of a phone call (and far under the budget of an in-person visit). Your first virtual meeting can be a little intimidating, especially if you’re the person hosting and facilitating one.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Personalization] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    Do you lean on the one person in management who can demand adoption? But until the person realizes for herself that this is a priority and has a reason for making the change, it’s unlikely to take effect. Every question walks a person closer to the point of finding their own answer. So, what do you do? They listen. Okay, great.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Personalization] How to Grow Your Business with Inbound Marketing
    Now, a buyer can thoroughly research your company or product online and avoid your sales person until they are ready to buy. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Personalization] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook. Facebook Marketing Tips and Guides. People are busy.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Personalization] 13 Case Studies That Prove the Power of Word Choice
    Even giving your copy a small dose of personality can drastically increase the chances of it actually being read by a visitor. 6) Pink Pest Services Increased Conversions by 96%. To do this, they use personalization to customize email subject lines based on the name of the destination the customer was shopping for. Testing. The result?
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] 10 Commandments of Social Media For B2B
    Add some personality where appropriate. As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. When creating your calendar make sure to detail when content (i.e. Vanity – Make it pretty.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. As of yesterday, it was 61,450. huge thank-you to each and every one of you. Watch Guy here.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 11, 2011
    [Personalization] How to gain customer trust – Insights from Guy Kawasaki
    Zappos had the crazy idea of selling shoes to women, but they could not see them in person or try them on. This is my personal favorite. B2B Marketing | How to Gain Customer Trust. Guy Kawasaki, Author of Enchantment , recently presented how to gain trust with your customers. Watch Guy here. One business example is the Amazon Kindle.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. Email Still Popular. Two-thirds (67%) simply unsubscribe.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 20 Truths I’ve Learned as a Content Marketer
    Content should always be written for a person on the other end. B2B content marketers need to remember they are not writing for businesses, they’re writing for decision makers at these businesses, and believe it or not, they have feelings, emotions and personalities like the rest of us. Source ). Source ). Source ). Source ). Source ).
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Personalization] 19 Reasons Why I Love My Job at Fathom
    Sincere happiness and interest in my personal life is expressed. We’re a social bunch and we get to know each other on a personal level. When something happens – good or bad – in my personal life, my colleagues genuinely care. I wasn’t fresh out of college when I arrived at Fathom. In fact, I was the quintessential job hopper.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Personalization] The ABCs of Content Marketing: A Glossary of Terms
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Personalize. Agile. Analytics. Blogging. Buyer Persona.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Personalization] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    She was responsible for creating and managing all the content for their email marketing programs.  I asked her how she works with the person who creates the content for their social media channels. Her answer: she had never met or talked with the person. Sheer Lack of Editorial Calendar Usage. The chief storyteller. Higher Purpose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Personalization] A simple strategy to increase your influence on Twitter
    But if a person shows genuine interest in you, offers help without reagrd to their own personal benefit, you will like that person and connect with them. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  think. Use bit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] Q&A with Interact Keynote Speaker Hugh Herr
    Such a merging of body and machine will not only improve the quality of life for disabled people, but will allow persons with normal physiologies to experience augmented capabilities — cognitively, emotionally and physically.” It is the latter world where Hugh Herr comes from. Steve Olenski: How do you define “Human 2.0?”
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Personalization] Jekyll and Hyde Content Marketing: Bad Website & Wonderful Blog
    Simply Combine the Two Online Personalities to Get a Very Happy Ending. In a parallel but more modern context, I found a company that suffers from a similarly split online personality. The frightening story of Dr. Jekyll and Mr. Hyde wove the tale of a saintly doctor whose alter ego was an evil murderer. The result: a happy ending.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Personalization] Is My Company Ready for Marketing Automation?
    Salespeople want to send out 50 or 100 “personalized” emails to their territory. Start sending leads personalized emails with longer form content such as whitepapers, in-depth webinars, and invitations to special events. Don’t sign that marketing automation contract …yet. Under 10,000 records). What should I do?
  • BIZNOLOGY  |  FRIDAY, APRIL 1, 2016
    [Personalization] Why the new never completely drives out the old
    Here, finally, is a forward-looking person ready to shift investment in the face of changing conditions. Customers go to social media, rather than to our company’s website, he concluded. He then asked me, “So why should we invest in search engines, content management systems, and even content for our website? Like this post?
  • MARKETING ACTION  |  WEDNESDAY, MAY 13, 2015
    [Personalization] How B2C and B2B Email Deliverability Differ
    Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work. The boundaries between B2C and B2B email delivery often overlap. It’s harder to get your B2B email into the inbox, and here’s why.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Personalization] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. My, how times have changed. Changing of the Guard: Who’s the New Boss? Figure I: Leaders Anticipate and Influence the Hidden Sales Cycle.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Personalization] The Power Of Mobile To Transform B2B Marketing and Sales
    Imagine a deals view that reacts in real-time to sales actions like calls, email or short messages to leads and clients, and provides immediate visual feedback to the sales person. appXtrm’s first product is Lead Qualifier , an iPhone app that lets sales persons easily create and share lead qualification summaries. it’s reactive.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] 12 Social Media Tips for B2B Marketers
    Not only does employee advocacy help increase the reach of your content (particularly on networks like Facebook where the newsfeed algorithm favors personal accounts over brand accounts), but it can also help keep employees more engaged with and aware of your content, which in turn can help them do their jobs better. Marketing Insights.
  • HUBSPOT  |  SUNDAY, MAY 4, 2014
    [Personalization] The Perfect Pin, Best Brands on Facebook & More in Content This Week
    Currently, only one in five CEOs have their own personal Twitter account. It’s scary to think about all of the personal information we share with Facebook. We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Who knows. Social Media
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Personalization] 5 Ways CMOs Can Master Their Online Customer Experience
    It’s much more effective to  test  home page offers (to quiet those internal groups) and use that data to personalize the offer based on who is visiting your website. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs?
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] How to Design a Marketing Survey That Yields Legitimate Results
    Chances are more than one person will be confused by an awkward question, and it’s safer to change it. 4) Ruthlessly Edit Your Survey. This way, you could have an overall question pool of 60 or 80 questions, but based on your individual survey-takers' responses, a single person will only ever see 40 total questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Personalization] What We Can Learn from Fortune 100?s Most Social CMOs
    Let’s take a look at a few CMOs that are taking advantage of social media to promote their personal brands. From LinkedIn and Twitter to Facebook, these executives get first-hand experience with social media by using their personal public accounts. So what’s going on? Are CMOs reluctant to adopt social media?
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] My top 5 don’ts of LinkedIn
    personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Be bold. Be eye-catching.
<< 1 2 ... 67 68 69 70 71 ... 174 175 >>