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  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Personalization] How to Use Interactive Storytelling to Drive Conversions
    They understand the dynamics of marketing—many tech-savvy consumers also understand the value of their personal data to brands. We’re still plumbing the depths on everything that interactive content can do, but its ability to drive personalized sales and conversion experiences is clear-cut. Instead, they just set a higher price.
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 8, 2011
    [Personalization] Time, and social media, waits for no man
    Regardless of their personal preferences for communication, marketers must ensure they understand the opportunities for, and implications of, social media; not just now, but in the future as social media is changing fast. I’ve had the distinct feeling of déjà vu last month (January). But it will evolve.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Personalization] How to Insert Google Calendar Invites in Your Marketing Emails
    All they have to do is click "Save" and your event will be blocked off in their personal calendar. Time should be in GMT military time; Google calendar will convert it to the proper time zone for each person viewing the calendar invite. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    If you ask the average person to define “social media,” you’ll get a wide variety of answers. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Personalization] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. And the research confirms my personal findings. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] Social software adoption: Riding the hype curve
    Understanding where individual users are in their personal hype curve towards social software is a key success factor when making the countless tactical decisions about where to invest your time and efforts in the deployment of a corporate social networking platform. Photo credit: the_exploratorium. ″ years. Michael E.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] Publishing is dying because marketers are the new publishers
    Lots of attempts have been made to resuscitate the business, everything from free Web sites to subscription Web sites to hyperlocal news and more, but the steady exodus of readers continues as online news is not only cheaper in many cases, but it is more personalized and more convenient. Image by Getty Images via @daylife. They sure think so.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us.  25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Personalization] Breaking The WordPress Stigma: The Blog Factor
    You see, when WordPress launched in 2003 it was created out of a desire for an elegant, well-architectured personal publishing platform to enhance the typography of everyday writing. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. But that was 12 years ago. My case in point?
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Personalization] 7 Signs that You’re NOT a Thought Leader
    And that requires personal (or enterprise) discipline. Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. It’s a “trust me” sales approach.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Personalization] SXSW Preview: Social Technologies and the Universal Customer Profile
    Join our discussion in person and RSVP here.). On top of this, imagine that this person lamented on Twitter about “only having 15 mins to pack my suitcase for Austin.” by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Personalization] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    This piece will also include my personal opinion and experience with these networks, which you can take or leave—whatever floats your boat, folks. Hotels is the first hotel brand to jump on this bandwagon, introducing a new campaign that allows hotel guests to add personality into their humblebrag snaps. billion by 2017. Bold, I know!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] Are marketers getting lost in the Dark Funnel?
    How did this person hear about us? Many marketers are now asking: - Did this prospect know about us before coming to our site? - How did this person hear about us? - How informed are they? By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Personalization] How ABM Is Helping Spiceworks Grow the Business
    The SiriusDecisions’ model calls for premium accounts to get the full ABM treatment where sales and marketing teams are aligned to personalize the buyer’s journey as much as possible. As content marketing became all the rage, Nick B havsar sometimes would joke that he was a little confused about all the buzz. writing? New phrase, old concept.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Personalization] 7 Ways to Inspire Trust from Ecommerce Customers
    For instance, reviews of products, an Instagram feed of real customers using those items, and an endorsement from a celebrity or well-known personality could be the perfect combination to inspire enough trust for a purchase. They need to know your ecommerce company is run by a real person and not a robot set up to take their money.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Personalization] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Your prospects have been trained in every industry to expect automation, personalization, and self-service. Throughout the entire buying process -- from your ads, to your website (mobile and desktop), to your live chat service -- buyers expect personalization. 2016 marks HubSpot’s 10th anniversary. Fast forward to today. Just ask.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 14 Stress Management Apps to Relax Your Mind & Body
    Each morning, it offers a short list of suggestions for what to do -- stuff like pay for the next person's cup of coffee, for example. That's because focusing on and controlling your breathing can really help calm a person down. Image Credit: Bustle. 9) Personal Zen. Here's a list of some of our favorites. Price: Free.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] B2B Experts: Content Marketing Will Not Replace Social Media
    Wherever personal brand and person-to-person relationships are key (e.g. After asking the B2B experts the difference between social media and content marketing , I asked them if they thought content marketing would ever replace social media. This question was part of my original line of thinking. Ann Handley ( @marketingprofs ).
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Turn online prospects into customers in 5 steps
    Most people would rather interact online – but there are some customers who want to speak with an actual person. Getting people to visit your business online is a step in the right direction when it comes to digital marketing. How do you turn that attention into revenue though? Take a look at a few suggestions: Make payment easy.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] 4 Ways to Make Friends With Legal and Get Content Out Faster
    It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. Newspapers and magazines have pre-written obituaries for popular celebrities, political figures, and other persons of interests that cover every possible cause of death. Here are their stories.
  • JUNTA 42  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Tackling Diversity in the Marketing World
    Upon arriving back at the office, I was compelled to examine my personal behavior. There’s nothing like seeing your personal bias on paper. In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Simply put, it felt wrong to be part of an event like this.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. Sharing personal moments with friends and strangers (Snapchat). Personally, I think so. Let’s play a game.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] Sales and Marketing Plans Need to be Aligned
    In this scenario, direct sales reps will only see leads that have been pre-qualified, usually by a business development rep (BDR) who has personally qualified inquirers by asking a series of questions about budget, authority, timing and so forth. In the best-case scenario, we get to review and provide input for the sales plan.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Personalization] Another Facebook Photo Change for B2B Companies
    If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos. If the point was to make the Business Pages look like personal profiles and create a business timeline, I am curious why it was designed based on a different spec.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] Savvy Week in Review: December 9
    Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Personalization] The Expanding Role of the Humble SDR
    Business leaders explain how ABSD is a winning formula because it drives targeted sales efforts at high-value accounts using relevant, personalized content in hopes of scheduling initial meetings with prospects for the Account Executives. And the person at the center is the humble SDR. They can have different titles. Inside Sales Reps.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
    If you''re not a mathy person and despise looking at charts and graphs, here''s the breakdown of what this means. Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? Take a look. Study Highlights.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Personalization] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    The confirmation page is the first page a person sees after they’ve made an online donation. You should also include a personal phone call at this point. Email this person. Consider this: Close to 75% of your new donors won’t come back after they give that first gift. Donor retention rates are in the pits. nonprofi
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Personalization] Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing
    pinned Tweet will appear first in your own personal feed, even if it is weeks or months old. And as Social Media Today pointed out, these videos can also take a more personal approach, responding to individual users or providing interesting behind-the-scenes glimpses that humanize a brand and deliver a rewarding experience. Wrong.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Accelerating the Buyers Journey: Less Features and More Value
    Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. The major buyer question: Why Change?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Personalized inside sales messaging is the key to effective voicemails. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? If the average voicemail response rate is 4.8% Have a great day!
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] Email Marketing: 2 campaigns that used innovative creative to generate leads
    As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues. Boring is a choice,” the etching read. Tennant invites prospects to take a ride on the wild side. Results. Results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] 10 Things I’ve Learned About SEO in 2014
    Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer. One of the things I’ve always loved about this profession is that I am always learning, both personally and professionally. TEN YEARS!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Workflows Take Marketing Automation to the Next Level
    workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can move them from a "lead" to an "opportunity" stage, and you can deliver a personalized call-to-action. Lead nurturing is a crucial part of any effective marketing strategy. Saving time?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] How to Use Surveys for B2B Lead Generation
    Best of all, select survey solutions can integrate with your marketing automation platform, syncing results with your leads to improve your lead scoring, personalize nurture, and increase renewals and referrals.  Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Demand generation and…surveys? This month? Quarter? Maybe not.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Power of Print – One to One Mail
    That’s the kind of personalization we need to find in our direct mail. Marketers can do highly personalized direct mail campaigns – one to one programs –  right into empty mailboxes! He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print. What do you think?
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Personalization] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Personalization] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Without the right resources, opportunities to provide the personalization, consistency, longevity, or any other ways to improve the customer experience can feel scarce. Respond:  While it’s important to segment your audience, each person within the segment will interact in different ways with your brand. The Way Forward.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Personalization] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    The company also introduced new software for personalizing websites to each visitor. That same year, HubSpot announced its acquisition of oneforty, introduced new website-personalization software, and began targeting much bigger businesses.". Every time I write, my goal is to write easy-to-read sentences. So come on. There. Absolutely.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Personalization] Fashion Influencer Marketing: What Good Looks Like
    How many Facebook posts, news articles or blogs have you seen that start with “This person is wearing a stunning X to the Met Gala?” The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. Consumers are constantly redefining new fashion trends every day. What Is a Fashion Industry Social Influencer?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Personalization] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    The more active a person is in social media, the more time it naturally takes up (e.g. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. 1. No question.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] The customer is the customer. Adapt or die.
    This guy was personally responsible for the acquisition of $1.5 I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. It was a dicey situation. That’s it.  Right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 28, 2013
    [Personalization] 3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%
    Having one neutral person – outside of Engineering, Marketing and leadership – in charge of the development process reduces communication issues and ensures the development moves forward smoothly,” says Troutman. “It’s easy for knock-off products to come in from overseas,” she points out. Increased sales from new products from 6% to 24%.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Personalization] The Death of Creativity in Writing
    ” “What about personal opinion?” This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. It wants to see if you can follow rules.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Personalization] Treat Your Customers Unequally
    It just makes sense to recognize when you’re spending too much time on the wrong person who has no intention of buying from you again or who you’re spending more on than you will ever make (aka, when it’s time to fire that customer). Notice I didn’t say unfairly. said unequally. Unequally is good for business.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Personalization] Should You Use Facebook for Your Business?
    Maybe it makes sense to connect on a personal level through other groups or associations. You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Personalization] 3 Powerful Hidden Benefits of Customer Reviews
    If one person leaves a review on a website, others will be more compelled to share their feedback, too. Online reviews are becoming the new marketing currency as  more and more buyers turn to peer reviews to help make their purchasing decisions. Reviews increase your chances of being discovered. don’t brush off the user’s comments).
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Now, we have access to user data, which marketers can use to personalize experiences at scale. Lowe's ultimately had more than 180,000 variations on the video, each of which was personalized to the individual viewer. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. Picture This.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Personalization] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Special promotion for July 2013.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Personalization] Preventing Healthcare Security Breaches in 2015
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. Those personal matters relate to protecting PHI in paper form and in conversations that can be overheard. The Harsh Reality about Healthcare Security Breaches. billion. Secure passwords. Firewalls.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Personalization] Benefits of HubSpot's Social Media Tool
    Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. That's the kind of contextual, personalized social media marketing that just hasn't existed in the past. Don’t get me wrong, they still prove to be valuable in the big picture.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Personalization] What’s Missing In Your Marketing Strategy?
    Personality and Voice: Along with your brand’s message being clear and consistent through all channels, it must also have its own personality. But those extras, such as the visuals, CTAs, high-tech gadgetry, well-planned calendars, brand personality and consistency, etc. Take time to plan ahead on this point. Device Readiness.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Email Marketing In A Nutshell
    The subject line should show your brand’s personality, but also appeal to the reader, so run the numbers and see which side or your personality appeals to most. All images came directly from my personal Gmail inbox within the last 48 hours.). All marketers have to do is create the perfect email campaign for their audience.
  • CONVERSIONATION  |  THURSDAY, JULY 19, 2012
    [Personalization] The Challenges of a Real-Time Economy: an Unexpected Small Crisis
    temporarily removed it now as requested (I’m a nice person, at least so my mom says) and as the report is supposed to go online later today. Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. The question is how. The message?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] 10 Questions Your Content Marketing Operations Must Answer
    One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? Where does it all reside?
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Personalization] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Personalization] Navigating the Digital Marketing Landscape in China
    The Effectiveness of the ‘Key Opinion Leader’ These are influential individuals, such as celebrities or social media personalities, who have a good reputation, have already built up a substantial following, and are considered experts in a specific area. It is, however, wholly unique. and other countries, to market within.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Personalization] How to Align Content Marketing and Demand Generation Teams
    It’s extremely helpful to designate one person as a project manager to create standard workflow templates for the programs that both content marketing and demand generation will be involved in – like the launch, promotion, and post-nurture of a big rock whitepaper. Lack of visibility into content ideation, planning, and scheduling. Takeaways.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] Lead Scoring: A Beautiful Theory, An Ugly Truth
    However, no matter the number of clicks, the specific downloaded content, or visits to related pages, how do you know if the prospect is truly ready to be contacted by a sales person? Let’s discuss the idea of lead scoring within marketing automation and why inbound marketing embedded with a scoring system doesn’t a sales qualified lead make.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Personalization] 3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
    Personalize the message to be relevant. This is their most personal device, so be kind and considerate. Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? Every app is vying to be in that top 200.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] [Video] Examples of a Good LinkedIn Summary
    Instead, you want them to say, “This person sounds really sharp. You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. That’ll scare ‘em off good.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    We also promoted the Awards through personal reach-outs to advocates and to those who had previously made submissions. Marketo builds the Revvies around its Marketing Summit event, so we are fortunate to be able to acknowledge all finalists and winners in person, which has the obvious benefits. But there’s no one-way street here!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 5. Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Internet Industry Assumptions Can Be Dangerous for SMB’s
    The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs. They obviously have a technology angle to their business or at least personally since they are getting information from an Internet personality.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! Groups, Groups, Groups!
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Optimizing Your Workspace for Employee Productivity [Infographic]
    It’s important to encourage employees to personalize their desk so they feel more at home and relaxed while working. A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of factors that go into the ability to get things done amidst distractions galore.
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Personalization] 8 Steps to Hosting a Successful Twitter Chat
    Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Steps to Hosting a Successful TweetChat.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Personalization] Segmentation key to content marketing
    How do you talk to that person? Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He  points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do.  What do you want the visitor to do next? What is the relevant performance measure?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Personalization] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    We provide LinkedIn training and set up as well as personal and company profile optimization. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware!
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Personalization] How to Write a Blog Post Every Single Day
    personally love to brainstorm ideas in Trello -- a place where my whole team can see them and grab one if they want to write it. 11) Organize Your Bookmark Bar With Resources You Use Every Day. I''m an organized person. You can''t just wait for inspiration. You''ve got to be prepared, motivated, and focused -- all at the same time.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Personalization] The Relationship between Social Influence and Customer Experience
    Make sure that every customer-facing employee is on the same page : Handoffs from one person to the next along the sales journey must be seamless. However, you can scale it, because each person you influence has influence on others in his or her network. Who influences you, and whom do you influence? Analyze Your Own Brand Experiences.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] “If we just do _, everything will be fine”
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We need someone with industry knowledge so we can get fast results.&#. We need results now.&#. They are not. They are rare. Thank you.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] The 10 Essential Videos All Schools Should Have on Their Website
    Interview current students talking about their experience, particular academic programs, and student life to capture the variety of experiences available at your school in a personalized way. 3) Interview instructors and administration to add context to your programs. They need how-to tips on a variety of school and personal topics.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. Experiment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Chasm of Expectations Between B2B Marketers and Buyers
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital. By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Personalization] How Higher Education Marketing has Changed
    Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. This more personal approach is necessary to attract quality leads to your institution. Four-year universities see flat enrollment rates. What skills will they have?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Personalization] A Modern New Site for Modern Technical Staffing
    What makes the site pop are the bold, full-screen images that easily identify Modern Technical Staffing's niche and personality. Since 2009, Modern Technical Staffing has been providing Canada's leading engineering, architectural and construction companies with highly skilled contract and permanent staff. See more at www.mtsrecruiting.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Personalization] Time, attention, and the content creation curve
    When somebody hears your voice or sees your face you go from being words on a screen to being a real person. B y  Srinivas  Rao, Contributing {grow} Columnist. If you’ve read any of my previous posts here on {grow}, you know that I  view attention as a form of currency on the social web. The Cost of Attention. ”   - Mark Schaefer.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Personalization] The Problem with Big Data
    When you hand a sales person a lead, it’s in their DNA to follow up on it with a call, email or some other communication. It all comes back to the phone book. Most startups and even larger businesses have a need to deliver leads to the sales team. But is it really any better? The problem with data as a launching point. Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Personalization] IF you haven’t THEN you should use IFTTT for social
    Have fun playing but I really made a personal mess of things the first time I implemented IFTTT and needed to spend the next day auditing my work after enabling a bazillion recipes over the course of one day. Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. Build a Twitter List from a specific #hashtag.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Personalization] Creating a Competitive Advantage with Data-Driven Marketing
    Now with the addition of data and personalization, they know much more about their targets and they can more precisely address them with digital and social. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. billion searches are performed on Google each day.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Digital Advertising that Fits Both Consumer and Marketer
    Because people tend to have a higher level of trust with their tablet, they are more likely to enter personal data into it. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. Image via Wikipedia. From the kitchen, your husband says: “Go for it.”
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. Once again, think about your target market. If not, it doesn’t serve any purpose and merely dilutes your branding. Blogging
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    Each person has their own right pace. The process is as simple as going through the exercise of creating a persona, and reminding yourself of that person every time you write. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? Let's walk through them. Check out this post. These.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. We marketers love buzzwords and phrases.
  • VIEWPOINT  |  THURSDAY, AUGUST 1, 2013
    [Personalization] Good Reads for B2B Sales - Do You Have What It Takes to Succeed?
    The Helpful Sales Person. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Inside Sales Power Tip 125 – Grit. Via Score More Sales. Via Dealmaker 365. Via Inc.
  • VIEWPOINT  |  THURSDAY, MAY 16, 2013
    [Personalization] Good Reads for B2B Sales - Sales Intelligence with Google
    Using CRM intelligence about customers’ desires and needs, businesses should create personalized experiences and rewards that match their interests. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Personalization] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    Share remarkable content through personal accounts, too! Many people don't think of LinkedIn as a resource for content, but personal status updates give you the opportunity to share professional content. Encourage your colleagues to leverage their personal accounts to share your company's content, too. 5. Do something different.
  • JUNTA 42  |  WEDNESDAY, MARCH 28, 2012
    [Personalization] 10 Things You Need to Know about Content Marketing World 2012
    Amazing Keynotes – including an unforgettable presentation from Mitch Joel (often called Canada’s Seth Godin), Google’s Sam Sebastian , and our #1 rated speaker from last year, Marcus Sheridan.  If you’ve never seen Marcus in person, here is your chance.  (PS – We have a couple more keynote surprises on the way.).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Personalization] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    But you can easily leverage your social media channels, customer communities, and blogs to create more personalized corporate communications and spread your own word. by Amanda Batista | Tweet this Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives.
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