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  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] Why are we whispering?
    If I look closely, I can usually see it on the face of the person I’m talking to. And, I’m not telling secrets speaking “…very softly using one’s breath rather than one’s throat…” What I am talking about is a short message spoken by an automated voice to the person who takes a telephone call.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 7, 2013
    [Personalization] Saving Savannah one tweet at a time
    The very first person who tweeted me was the actor Richard Hatch and my first follow back was Edward James Olmos, also a star of the show. The very first person who tweeted me was the actor Richard Hatch and my first follow back was Edward James Olmos, also a star of the show. 'By Amber Greenawalt, {grow} Community Member.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 5 Causes of Sales-Funnel Failure
    So your sales person decides the rest of the leads are guilty by association. 'Your sales people ask you for well-qualified leads to help in customer acquisition. They want buyers with bucks, who’re authorized to buy, need what you offer, have a sense of urgency, and can benefit from one of your solutions or products. It sounds simple.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] “Right Skills Now” Provides Fast-Track Training for Tradesmen
    We can’t afford to take just anyone off the street, provide some training and then put that person in a machining job.”. That person can stay with the company and continue his or her education in a specific field,” she adds. Right Skills Now   may not be the end all but it’s a model that can work for both on a regional basis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Personalization] How do you make your content go viral — offline?
    On the Internet side of the business, a new model for personal power and influence has emerged.  You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut. is here.
  • VIEWPOINT  |  TUESDAY, APRIL 3, 2012
    [Personalization] “Enchantment” by Guy Kawasaki
    liked the book because it is well written, enlightening, personal and has an intimacy I find missing in many business books. He states that “a magnificent cause can overcome a prickly personality, but why make things harder?” I am an avid reader, but I have to admit to reading more novels than non-fiction. recommend it
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Personalization] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
    If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Personalization] Friday to-dos
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] What’s your biggest B2B marketing challenge?
    He presented “How to Create an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Personalization] An alternative B2B sales blog
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio  today. James Rogers, Hoovers. If you are like me and disappointed in the abandonment of the once great sales blog, the B2B Sales Lounge – we invite you to check out: B2BBuzz.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Personalization] Top 5 Inbound Marketing Articles to Start the Week: Stand Out
    Andy's top 12 include your personal name, your company name, your product brands, your CEO (and other executives), your media spokesperson, your marketing message, your competition, your industry, your known weakness, your business partners, your clients' news and your intellectual property. How to Hire a Good Web Analytics Person.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 13, 2011
    [Personalization] Bye, bye B2B Sales Lounge
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. It’s effectively dead.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B lead generation | The Uncooperative Toilet. shares a marketing lesson using wit and humor. What do you think? Please enter your comment below.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 3, 2011
    [Personalization] 6/27/11: Top Posts This Week
    Seven Personality Traits of Top [Technology] Salespeople. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 19, 2011
    [Personalization] Sunday Post | What’s on my Kindle
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. We have something special going on today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
    In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Personalization] I’ve seen the future of search, and it’s social
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Personalization] 7 Keys to Successful Lead Nurturing
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 6, 2010
    [Personalization] How to Conduct a Content Audit
    Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc.  Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 17, 2010
    [Personalization] Top expert in Content Marketing, just for Insiders
    It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Personalization] 32 B2B Marketers to Add to Your Google Plus Circles
    And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses. How so?
  • B2B MEMES  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Start-Up Briefing Media Ltd. Blends Old with New
    Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
    ” If you want any chance of getting in front of that person, you had better written content and have it tagged properly with the right key words if you want to have a chance of being on the first page of the search results. Come on now, let’s be honest here. Focus on lead generation – Not number of followers or clicks.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] How to Convert New Customers – i?marketing (Part 5)
    Along with high-scoring leads getting passed to you as they become sales-qualified, a marketing automation system’s website visitor tracking feature can alert you whenever a particular person or company visits your website. 'Editor’s Note: Our recent regional i ? Sales enablement. Sales and marketing alignment. Let’s look at each in turn.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Personalization] 7 Questions to Test Your Phone Sales Skills
    Did you know that a caller decides in less than 2 seconds if they like ther person that answered the phone? Because it is pretty hard to have a decent conversation with a person when you don''t know that person''s name. 'Your company''s decision to record calls --or not--is a big one. Listen to the call recording. Use it. TIMES.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 26, 2013
    [Personalization] Use Bid Adjustment Strategies to Maximize Google PPC ROI
    Google has a tool called RLSA (remarketing lists for search ads) that enables you to modify your PPC bids, keywords, and search ads based on a person’s past interaction with your web site. 'With the cost of Google PPC search advertising on the rise , marketers are looking for ways to minimize their costs per conversion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Personalization] 5 Useful Ecommerce Applications of QR Codes
    Since QR codes can be URLs, you can craft custom tweets that post to the person's Twitter account when they scan the code, making it easier for them to share your specials and offers. QR codes are 2D barcodes that can be read by most modern smartphones. However, when used correctly, QR codes can give your ecommerce business expanded reach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] The customer is the customer. Adapt or die.
    This guy was personally responsible for the acquisition of $1.5 I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. It was a dicey situation. I’m not perfect.  Right?
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Personalization] A Shiny Needle in the B2B Marketing Haystack
      I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them.    There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
  • BIZNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Personalization] Does honesty in business pay off?
    That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. 'Fall fundraising event season is here! And it works!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Personalization] Five marketing and business lessons from Japan
    Blogging, podcasting, and personal video channels are years behind where we are in the U.S. 'I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This This was my third trip to Japan and with each visit I become so inspired by this wonderful country and its people. Bowing deeply.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
    First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 22, 2012
    [Personalization] Managing Inside Sales Rep Productivity
    Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
    It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 21, 2011
    [Personalization] Passing Sales Leads: Not As Easy As You Think.
    While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Personalization] Savvy Speaks: Social Media Best Practices
    You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [Personalization] Savvy Speaks: Did You Hear the One About the.?
    Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 2, 2014
    [Personalization] The Mobile Office: New Tools for Making Call Centers More Effective
    Customizable Caller ID for Outbound Calls:  A common problem for agents using their own device to make outbound calls is to ensure that the Caller ID presented is a business number and not their personal one. 'Everyone these days is talking about mobile—mobile adoption, mobile advertising, mobile usage increasing inbound calls. Call Routing
  • THE ROI GUY  |  SUNDAY, MARCH 9, 2014
    [Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
    include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 2, 2011
    [Personalization] Why Marketers Need to Find the G-Spot
    So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, APRIL 12, 2012
    [Personalization] Optimizing Brand Posture on Facebook
    The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”.   But the numbers are startling.   
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Personalization] Content Marketing Basics: A B2B Marketing Cheat Sheet
    This, in turn, allows them to reduce both organizational and personal risk. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. What is it?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Personalization] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    If you send your email a month later, most likely that person will have forgotten that they even wanted that item, or they may have already purchased it from a competitor. 'Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
  • BLOG MY CALLS  |  MONDAY, JULY 1, 2013
    [Personalization] A Few Really Cool SMS Marketing Statistics
    The average person looks at their phone 150 times each day. 'Last week we had an interesting webinar with mobile marketing expert Greg Hickman. You can listen to the webinar recording in our webinar library. Seriously, it was really good and you totally should). He said that Coke is spending about 75% of it''s mobile budget on SMS alone.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 12, 2014
    [Personalization] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
    But the point is that we took a page out of PR/journalism’s book and interviewed our subjects in person, which represents a departure from traditional online marketing. '“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true.
  • THE TOP LINE  |  SUNDAY, APRIL 3, 2011
    [Personalization] Health care social media is in its infancy says panel
    That said, physicians do use social media in their personal lives.  Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways&# from others.  Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Personalization] Newsletter Series: Subject Lines That Work
    Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 27, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
    Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] Announcing HubSpot 3: The Future of Marketing Software
    And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. The Right Content to the Right Person at the Right Time. In the first five years of HubSpot, we did just that. We helped them do it in a way that didn’t cost them a fortune. are bringing leads to it.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] You Don’t Just Hire a Sales Team: you build it
    Studies show that, if you bring in the wrong salesperson, you lose up to four times the cost of that person’s annual salary and benefits in missed opportunities, management time, fee’s and other factors. You Don’t Just Hire a Sales Team–You Build It. By Ken Thoreson. ” They’re not alone in their concerns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Personalization] Five steps to establish a content-creating company culture
    Extreme content marketing with Julien Smith Unusual writing advice from a person who shouldn’t give writing advice 7 Digital marketing trends to embrace NOW A content marketing framework for the digital age. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Use the whole buffalo. PR efforts.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
    Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. 'CAN-SPAM. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes. And so on.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20 Tips to Get Your Content Seen on Facebook
    Affinity - the number of times 2 people (or a person and a page) have interacted. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Share a Story to Drive Sales Leads
    by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Fiction is fine. But base your story on reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Personalization] Getting your first book published: Lessons learned!
    After meeting with several publishers, I developed a good personal chemistry with the people at McGraw Hill. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. How did I get a book contract? was in an unusual position.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Personalization] Re-branding – a better option than “disruptive innovation”?
    His primary example of this involved mainframe computer manufacturers focusing only on refinements (or “sustaining innovations”), and completely missing an untapped customer desire for a cheaper, poorer quality personal computer, which eventually took over the entire industry. Jill sites two other examples, Morrison-Knudsen and Time, Inc.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] 8 Must-Have Tips for Writing Landing Page Copy That Converts
    Here are some specific things you can do to make your writing more personal: Write the way you speak. Use first person. His blogs read like a personal email to a best friend. 'Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. The pictures.
  • WRITTENT  |  SUNDAY, APRIL 27, 2014
    [Personalization] 25 + Writing Tools a Freelance Writer Can’t Live Without
    It can also be hard to distinguish between work time and personal time, which can cut into your earnings. Personal Online Diary. personal journal is an excellent way to quickly record thoughts, ideas, and bits of information, making it useful to the freelance writer. No 9-5, no daily commute, and no pittance of a salary.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Core Competencies Driving a Modern Marketing Strategy
    Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ’ Tomorrow’s modern marketers will have to use the same concept of personalized content, across all of the buyer’s preferred channels. 'By Amanda F.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Personalization] 18 (of the) Best Web Analytics Guides of 2011
    But personally, I still prefer the old version. haven’t noticed any impact on the scale Brandt reports, personally, on our client results. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. iPhone vs. Android).
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] The 15 Best LinkedIn Pulse Articles On Marketing
    This article uses a personal story and a great example of the power of being an active listener on social media. 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Thousands of new visitors every month! Because Software.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Personalization] Give Your B2B Customers Clear Calls-To-Action on Social Media
    The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] Successful Social-Mobile Campaigns in 5 Steps
    ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. 'Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
  • WRITTENT  |  MONDAY, OCTOBER 28, 2013
    [Personalization] 10 Unexpected Places to Find Business Blogging Inspiration
    Refer to Personal Bloggers. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives. 'I’ll clue you into a little secret. Take a Walk. Quora.
  • WRITTENT  |  SATURDAY, AUGUST 17, 2013
    [Personalization] Macklemore, Upworthy, and Content Marketing Strategy News of the Week
    Social proof and personalized recommendations are one form of content promotion that’s unlikely to ever become ineffective, which is why this is a must-read. If you’re struggling to stand out, it may be time to make your content marketing strategy a bit more personal. With over 2.2 Her first recommendation? Certainly not.
  • ENGAGE  |  TUESDAY, JANUARY 10, 2012
    [Personalization] We Have Ways of Making You Talk. Namely, Interviews.
    Talk Small Talking about the weather is mundane, and name-dropping a person’s hometown is the stuff of bad stand-up comics ( How you feeling, Boise? ). If you get the sense that they are opening up — from their tone on the phone or their body language in person — dig deeper. It did not start well. I hadn’t.) Rookie mistakes.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Personalization] What Are the Best Social Media Platforms for B-to-B Companies?
    Here are some highlights from the post: Facebook is more personal. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach. Be active.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Rules for Your Prospects: Teach 'Em How to Behave Appropriately
    Personally, I think we should hand these rules out to all our prospects. If the salesperson is planning a trip to your location in the near future, you will consider it a stroke of luck and make space on your calendar to accommodate an in-person call. 'Every once in a while, I come across an article that makes my day.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] A Starter's Guide to Increasing Brand Visibility on Twitter
    3) Provide Personalized, Quality Content. So if you really want to provide content that gets noticed by your target audience, try to make it as personal and filled with as much unique “you” as you possibly can. This is a guest post written by Leonard Widrich. 1) Promote Others. 2) Participate in Twitter Chats.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Personalization] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    What it means for B2B marketers: Whether you sell to businesses or direct to consumer, you must be a real person on Facebook or any social network for that matter. 'Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. That is huge! Takeaway.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Personalization] Facebook Enhances News Feed and Introduces Ticker
    All of these new changes Facebook and Google+ have been implementing mean a few important things for marketers: an emphasis on personalization, advantages in social search , and even more movement toward creating a truly real-time web. First, understand that personalization in marketing is becoming even more important.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Neil Patel on Blogging, Bribing, Business
    You’re not real if you portray yourself as a fake person, a cartoon, or no person at all. Don’t mess with personal interaction. Patel has assisted companies including Amazon , AOL and HP to make more money on the web. So how he get this high up? “Where the real money is, is being an entrepreneur.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
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