SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 1, 2013
[Personalization] How to Create the Right Call Structure for Your Inside Sales Team
If they are warm, they most likely have a direct line associated with their lead in your CRM, so it is much easier to call directly into that person without having to go through an operator. Interestingly, some of the reps on his team did not have any rhyme or reason to the way they were calling into prospects. Be consistent.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 5, 2013
[Personalization] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
You convene some hasty brainstorming sessions and your marketing or PR person (if you have one) knocks it out like a quick and painful homework assignment and, after a few revisions, it’s baked. Then nobody thinks about it ever again because you’ve all got more important things to do. Congratulations.
SAVVY B2B MARKETING | MONDAY, APRIL 5, 2010
[Personalization] Top 8 Tips for Launching a Collaborative Blog Without Bloodshed or Group Therapy
It's important to also consider things like sense of humor, personal style, and team philosophy. Last week, Savvy B2B celebrated our one-year anniversary. As we mentioned in that post, we have learned a LOT over the last year about managing a team blog. Over the next few weeks, we'll share our favorite tips. Save yourself time and stress.
SAVVY B2B MARKETING | MONDAY, OCTOBER 26, 2009
[Personalization] Use social media to improve your brand perception and save yourself $1m a year
It is about building personal relationships, it is about creating value by embracing the information-sharing principle of the open web. This post is courtesy of our clever and witty friend, John Bottom of Base One , a London-based B2B branding and marketing agency. But, it has to be said. By now, everyone in B2B marketing 'gets' social media.
INDUSTRIAL MARKETING TODAY | FRIDAY, MARCH 23, 2012
[Personalization] Do You Believe in Industrial Websites?
Appoint an internal point person who understands your website needs and will be the project manager. Just like the classic ’60s hit song “Do You Believe in Magic?” by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. We put up a website because all our competitors have one.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Personalization] 3 Business Blogs with Proven ROI from Industrial Companies
A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts. Results: 2.7
BIZNOLOGY | TUESDAY, MARCH 6, 2012
[Personalization] Get Over Social Media Writer’s Block
personally don’t think someone who believes social media is beneath them can ever succeed in social media. Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Who told you that? No worries.
INSIGHTIQ BLOG | THURSDAY, JULY 25, 2013
[Personalization] Making Sure Your Email Gets There
There is a real person that will be receiving your email. Short, catchy, and personalized subjects work best, but also do your research and avoid known subject line no-no’s. 'Email is constantly evolving and so is email deliverability. It’s not as simple as sending an email to someone who opted-in anymore. ISP Standards & Regulations.
MARKETING CRAFTMANSHIP | FRIDAY, JULY 15, 2011
[Personalization] Using Negative Publicity as Negotiating Leverage
In many high-profile divorces, disputes involving celebrities or sports personalities, corporate mistakes or shortcomings, and misdeeds of senior executives, the direct or implied suggestion that unpleasant, embarrassing or damaging information will be disclosed to the media often serves as an effective bargaining chip. Call me. Andrew.
MARKETING CRAFTMANSHIP | SATURDAY, MARCH 16, 2013
[Personalization] An End to B2B Social Media Madness
The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
WRITESPARK | TUESDAY, OCTOBER 28, 2008
[Personalization] When the Draft has "Problems"
Appeal to a higher power: The person's manager or a company executive. Lack of technical knowledge about the subject matter, a writing style that doesn't fit the message, or just a personality mismatch between the copywriter and the subject expert may indicate it's best to assign the project to someone else. Case Studies.
WRITESPARK | TUESDAY, APRIL 7, 2009
[Personalization] Article: Producing High-Value Customer Success Stories
Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story? Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Story appeal.
SALES LEAD DYNAMICS | TUESDAY, AUGUST 23, 2011
[Personalization] Networking is a Two Way Street
If one person does all the giving and the other does all the taking, it will be a short lived relationship. It burnishes your reputation as the “Go to Person” in your field. “Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”.
SALES LEAD DYNAMICS | FRIDAY, MAY 13, 2011
[Personalization] The First Networking Meeting: Schmooze or Lose
Once you’ve established a personal relationship, a business relationship can follow. He wants to be treated like a person, not a referral dispenser. You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. Period.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 27, 2010
[Personalization] Maximizing the Time Value of Content
Here’s what she had to say: “You’ll speed up sales and convert more customer if you offer a simple message that’s aligned with your prospects’ top priorities, put high priority decision points in front of them in a timely manner, and become the person your prospects can’t live without.”. We all know about the time value of money.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 14, 2014
[Personalization] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
Though Draper’s character complexity leaves him a tough nut to crack, his moments of genius are usually rooted and explained in personal flashbacks. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
[Personalization] Six DIY Google Analytics Fix-Its for Small Businesses
If you use WordPress, install the GA plugin and add the UA number that way or have your WordPress person add it to the correct template. You’re not the account owner. see this problem quite a bit. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. Your GA data is GOLD.
DIANNA HUFF - B2B MARCOM | SATURDAY, OCTOBER 26, 2013
[Personalization] Is Your Website Suffering from the Boring, Bland, and Blah?
We don’t want to get too personal,” etc. A “worm” was eating through the caller’s computer databases and their IT person couldn’t stop it. 'I love working with manufacturing companies. Is love too strong a word? don’t think so. do love them. love walking into a manufacturing plant and feeling the immediate visceral experience. love it.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 21, 2013
[Personalization] VisualIQ Connects Attribution to Media Buys
The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. in 2005.
B2B CONVERSATIONS NOW | WEDNESDAY, JANUARY 16, 2013
[Personalization] 2012 B2B Demand Generation Benchmark Survey Report
These personal experiences are definitely more memorable than one of 50 email blasts everyone receives in a day, but they also are not very scalable. Research consultancy Software Advice recently released the results of a five month-long investigation into which channels, content and offers business-to-business marketers find most successful.
B2B CONVERSATIONS NOW | MONDAY, APRIL 2, 2012
[Personalization] Adopt Zero-Time Selling and Boost Sales Now
Prospects don’t want to waste their time talking with a sales person or attending a Webinar when they are just starting to research a solution. I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. They key to MILT is RESPONSIVENESS. It’s simple.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 16, 2006
[Personalization] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
[Personalization] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded. Especially today when the buyer defines the sales cycle, not the seller. Does it work? d say that’s proof positive the system works.
SMASHMOUTH MARKETING | WEDNESDAY, MARCH 25, 2009
[Personalization] C-Level Prospects - Make the First Appointment By Phone
Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way.
PR MEETS MARKETING | MONDAY, FEBRUARY 2, 2009
[Personalization] Using Social Media: Part 6 - Measurement
Personally, I think it’s important to determine your baseline measurements to gauge the effectiveness of your strategies over time. Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. In this sixth installment, I discuss measurement. . Measure What Counts. Tweetburner. Conclusion.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Personalization] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
Ive had one for about three weeks now and *love* it - but Im a book person, not a tech person (I personally love the fact that it doesnt look like a $400 snazzy object since I take it with me everywhere I go. personal. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Personalization] McGee's Musings : Useful models of systems change
Personal (265). McGee’s Musings. “The cure for boredom is curiosity. There is no cure for curiosity. - Dorothy Parker. Skip to content. Home Contact. 2008 06 03 }. Useful models of systems change. All models are wrong. Some models are useful. George E.P. There are a number of features of this model that I find valuable. Jim. |.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Personalization] 11 Digital Tactics to Amplify Your Next Fundraising Event
Offering a virtual registration type for your event is a great way to track your virtual participants and also make them feel like a part of the event, even if they cannot be there in person. Each person who walked unlocked $45, which gave one person in India clean water. 'Fall fundraising event season is here! And it works!
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
[Personalization] Savvy Toolkit - Better Social Media Organization
new tool I ran across recently via Media Kitchen is: Summify has created a service that delivers a personalized email digest each day of the most important news stories from across your social network. I am having one of those days you dread. You can find them at [link] or @summify
B2B IDEAS @ WORK | MONDAY, NOVEMBER 28, 2011
[Personalization] B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships
This means that, even though online relationships exist over the internet, they can be just as significant and personal as those that exist offline. The internet has given us a new type of relationship we never would have had without it: online relationships. ” Online or Offline – It Doesn’t Matter!
B2B IDEAS @ WORK | TUESDAY, DECEMBER 28, 2010
[Personalization] Diversity & B2B Buying Behavior
” This is smart, as it has the possibility to increase personal relevance , which can be an important motivator of buying behavior. During the holiday season, I noticed companies selling gift-worthy products increased their media placement with messages that invoked the “giving time of year.” Who are they?
BIZNOLOGY | WEDNESDAY, OCTOBER 22, 2014
[Personalization] 3 Don’ts of small business content marketing
Provide your customers with examples of the ways that previous clients have benefitted from this intense personalization. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this.
B2BMARKETINGSMARTS | TUESDAY, JUNE 15, 2010
[Personalization] The dollars and sense of inbound vs. outbound marketing.
He wanted to generate leads and business via outbound email marketing; however, after learning that he has a few clients, a relatively short buy cycle and a very limited budget, I recommended that he use inbound marketing and supplement it with personal outbound phone calls to his highly targeted B2B market. OUTBOUND. INBOUND. OUTBOUND AGAIN.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 19, 2010
[Personalization] Content Marketing Basics: A B2B Marketing Cheat Sheet
This, in turn, allows them to reduce both organizational and personal risk. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. What is it?
FEARLESS COMPETITOR | TUESDAY, MAY 11, 2010
[Personalization] Thought Leadership Interview #7 – Scott Mersy of Genius.com
In a complex selling environment, marketing needs to feed direct, actionable, and real-time behavioral information directly to the sales team at the moment the lead score or other specific prospect behavior indicates it’s time for a real person to engage. We have a full bio on Scott at the end of this interview. How would you answer?
BLOG MY CALLS | WEDNESDAY, DECEMBER 18, 2013
[Personalization] 4 Crazy Local Search Statistics You NEED to Know
15 searches per person per month. 'We hosted a webinar with SEO, local search, and reputation management expert Michael Fleischner. He''s appeared on The Today Show and has written several best-selling books about SEO. The entire webinar is about 55 minutes long, and it is really good. That''s a lot. 200 million-ish of them are adults.
WEBBIQUITY | TUESDAY, APRIL 3, 2012
[Personalization] 18 (of the) Best Web Analytics Guides of 2011
But personally, I still prefer the old version. haven’t noticed any impact on the scale Brandt reports, personally, on our client results. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. iPhone vs. Android).
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 7, 2009
[Personalization] Tools for Business Teams Doing Twitter
Personally, I like analytic options from other tools better. Personally, I think the tools aren’t yet fully prime-time ready for enterprise use. Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Co-Tweet: In public beta. Content, editing, etc. Welcome!
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
[Personalization] The Awesome and UnAwesome Duplicity of Engaging Customers and Employees
person listening took issue with my suggestion that Facebook was a great place to create a virtual community for people living within their properties. One of the examples in the books of FUCCing is “Tweeting someone about your Facebook fan page as soon as that person follows you on Twitter.” can’t.
BLOG MY CALLS | TUESDAY, JUNE 11, 2013
[Personalization] Why is Call Recording Less Expensive Than Mystery Shopping?
Well, because an actual person has to make mystery shopping calls. 'When we tell people that mystery shopping is less expensive than actuall call recording, they generally don''t believe it. They simply can''t accept that gathering data from actual call recordings is less expensive than gathering data from fake calls (i.e. mystery shopping).
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Personalization] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
There is no other conclusion a rational person can draw. 'Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone. And today we have a exclusive information about the Ironman franchise. We have reason to believe that it was actually invented by Tony Stark. Is this a coincidence?
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Personalization] Mother's Day: 6 Lessons Your Mom Taught About Marketing
I''ve not met your mother, but I''m sure she''s a wonderful person. 'Your mother taught you a great number of wonderful things. And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. Happy Mother''s Day everyone! 1) Tell the truth. was, and I did. They tell the truth.
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
[Personalization] Direct Marketing Doesn’t Have to Suck
Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference.
3D2B | TUESDAY, JANUARY 21, 2014
[Personalization] 5 Causes of Sales-Funnel Failure
So your sales person decides the rest of the leads are guilty by association. 'Your sales people ask you for well-qualified leads to help in customer acquisition. They want buyers with bucks, who’re authorized to buy, need what you offer, have a sense of urgency, and can benefit from one of your solutions or products. It sounds simple.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 28, 2012
[Personalization] Getting your first book published: Lessons learned!
After meeting with several publishers, I developed a good personal chemistry with the people at McGraw Hill. Do you dream of writing and publishing a book some day? It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. How did I get a book contract? was in an unusual position.
SALES INTELLIGENCE VIEW | FRIDAY, AUGUST 26, 2011
[Personalization] Product Update: August 2011 Release
Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
BLOG MY CALLS | THURSDAY, APRIL 18, 2013
[Personalization] The 5 Biggest Questions We Get Asked About Call Recording
This means that the employee at your business is the only person that needs to know the call is being recorded. Only one person on the phone needs to know it is being recorded (a.k.a. 'We get a lot of questions about call recording. Here are the other 5 most common questions companies ask us about call recording. 1) Is it legal?
VIEWPOINT | TUESDAY, APRIL 3, 2012
[Personalization] “Enchantment” by Guy Kawasaki
liked the book because it is well written, enlightening, personal and has an intimacy I find missing in many business books. He states that “a magnificent cause can overcome a prickly personality, but why make things harder?” I am an avid reader, but I have to admit to reading more novels than non-fiction. recommend it
FEARLESS COMPETITOR | THURSDAY, JANUARY 12, 2012
[Personalization] “Time to Saddle Up and Run the Gauntlet” – Mad Marketing TV 2012 Kick-Off
If you are in sales, marketing or a leadership role in a business – or just a person with a pulse, you won’t want to miss this! 2012 Mad Marketing TV Kick-Off Show featuring Jeffrey Hayzlett! At noon ET, 9am PT, 1700 GMT, this Kickoff Show will publish on Mad Marketing TV YouTube and MadMarketing.tv. Jeffrey Hayzlett.
FEARLESS COMPETITOR | FRIDAY, JUNE 24, 2011
[Personalization] Friday to-dos
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Personalization] What’s your biggest B2B marketing challenge?
He presented “How to Create an Awesome Personal Brand at the 140 Social Media Conference on Long Island and appeared on Sales Lead Management Radio too. B2B Lead Generation | What is your biggest challenge? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
FEARLESS COMPETITOR | THURSDAY, JUNE 9, 2011
[Personalization] An alternative B2B sales blog
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio today. James Rogers, Hoovers. If you are like me and disappointed in the abandonment of the once great sales blog, the B2B Sales Lounge – we invite you to check out: B2BBuzz.
FEARLESS COMPETITOR | SUNDAY, MAY 6, 2012
[Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Personalization] Bye, bye B2B Sales Lounge
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Ever see a parking lot with weeds in cracks and looking like it’s been poorly maintained? That’s the B2B Sales Lounge today. It’s effectively dead.
FEARLESS COMPETITOR | FRIDAY, JULY 8, 2011
[Personalization] Laugh and Learn featuring @fearlesscomp | Episode 33 – the Uncooperative Toilet
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B lead generation | The Uncooperative Toilet. shares a marketing lesson using wit and humor. What do you think? Please enter your comment below.
MI6 MARKETING AGENCY | SUNDAY, JULY 3, 2011
[Personalization] 6/27/11: Top Posts This Week
Seven Personality Traits of Top [Technology] Salespeople. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.
FEARLESS COMPETITOR | SUNDAY, JUNE 19, 2011
[Personalization] Sunday Post | What’s on my Kindle
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As you know, we talk about B2B lead generation and marketing Monday to Saturday, but on Sundays we talk about something else. We have something special going on today.
FEARLESS COMPETITOR | TUESDAY, MAY 17, 2011
[Personalization] Find New Customers releases “7 Keys to Successful B2B Marketing”
In short, we need personalized content – get what you need, when you need it. B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing. Jill Konrath, SNAP Selling. Grab this new cheat sheet by clicking the image below.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[Personalization] I’ve seen the future of search, and it’s social
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. B2B Lead Generation : Social Becomes an Important Element in Search. According to the Wall St. Journal today: Google Inc. is offering to add a twist to Web searches, in a bold offensive to prevent Facebook Inc. contact-form].
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[Personalization] 7 Keys to Successful Lead Nurturing
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. No registration needed.
FEARLESS COMPETITOR | THURSDAY, MAY 6, 2010
[Personalization] How to Conduct a Content Audit
Does it contain a Call to Action – something for the person to do? In my research I find many companies with content on their websites – white papers, e-books, webinars, etc. Those companies are undoubtedly asking themselves…. Is our content really working? Is it engaging our target audience? Is it helping us win business?
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 17, 2010
[Personalization] Top expert in Content Marketing, just for Insiders
It’s also developed and executed by small businesses and one-person shops around the globe. We have a great guest speaker for March 11, 2010 at noon Eastern — the #1 expert in content marketing — just for Insiders at Find New Customers. Sorry, but if you are not an Insider, you cannot attend. And they do. Because it works.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Personalization] 6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit
Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. Organizations are using video to preview exhibits, showcase their brand personalities, raise funds, promote awareness, and educate. What is the one message to share?
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Personalization] 32 B2B Marketers to Add to Your Google Plus Circles
And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses. How so?
B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
[Personalization] Start-Up Briefing Media Ltd. Blends Old with New
Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Rory Brown. Neil Thackray.
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 10, 2014
[Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 3, 2014
[Personalization] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
In the United States, the average person drinks the equivalent of 275 (12oz) cans of Coke per year. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Essentially, Coke was inviting buyers to participate in a massive social/referral marketing experience. . Example #2: Yoplait.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Personalization] Announcing HubSpot 3: The Future of Marketing Software
And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. The Right Content to the Right Person at the Right Time. In the first five years of HubSpot, we did just that. We helped them do it in a way that didn’t cost them a fortune. are bringing leads to it.
HUBSPOT | TUESDAY, JULY 22, 2014
[Personalization] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. 'CAN-SPAM. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes. And so on.
MODERN B2B MARKETING | THURSDAY, AUGUST 25, 2011
[Personalization] Share a Story to Drive Sales Leads
by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. From advertisements and infomercials to online product reviews and social media, prospects are always ready to hear personal accounts about life with your brand. Fiction is fine. But base your story on reality.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Personalization] Don’t They Know Who You Are? Why Reputation Management is Crucial
The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. few examples. How To Be Seen. Buy yourname.com if it is available.
PHOENIX RISING | WEDNESDAY, JULY 15, 2009
[Personalization] A Shiny Needle in the B2B Marketing Haystack
I personally value the connection this creates for me with bloggers that I've been reading for a while and it helps me to find the best content from them. There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Here's the scoop.
BIZNOLOGY | WEDNESDAY, JULY 7, 2010
[Personalization] Does honesty in business pay off?
That kind of misinterpretation happens much more online than in person. Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. It all had to do with what happened next. An "Oh, no!"
MODERN B2B MARKETING | TUESDAY, JULY 2, 2013
[Personalization] The Unbearable Shame of Being an Unblogger
You should seriously attempt to connect on a personal level, solicit questions and comments, and respond to readers who engage to your work. 'Author: Barry Feldman You’re likely to find this blog post bleeping ironic. ll tell you why and perhaps even shoo you away. You see, I’m a content marketing maniac. Really. No surprise there, right?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 12, 2013
[Personalization] Five steps to establish a content-creating company culture
Extreme content marketing with Julien Smith Unusual writing advice from a person who shouldn’t give writing advice 7 Digital marketing trends to embrace NOW A content marketing framework for the digital age. Here are some steps that launch a company toward a vibrant culture of content creation: 1. Use the whole buffalo. PR efforts.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JULY 5, 2013
[Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013
First, she says, keep it simple and personalized; then, create a stellar subject line. Mike Ricciardelli, a Manager of Client Operations for AG Salesworks wrote a blog post this morning discouraging inside sales reps from becoming droids on the phone, masking their personalities or hiding their enthusiasm. 'Happy fourth of July!
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Personalization] Top 10 Tips for Exhibition Marketing in the Social Sphere.
Facebook for Business – This is not just a personal tool, it has become irresistible for business. personal message, promotion or interesting information that adds value to your audience can and will engage your target market. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
SALES PROSPECTING PERSPECTIVES | THURSDAY, MARCH 22, 2012
[Personalization] Managing Inside Sales Rep Productivity
Are they a morning person, a procrastinator, a post-it note addict, a CRM guru or someone that is fumbling through stacks of papers looking for yesterday’s to-dos? Having a great personality is important to increase sales. As an in-side sales manager, driving productivity is always on my mind. to outweigh the 2.0s and 1.5s…
SAVVY B2B MARKETING | WEDNESDAY, MARCH 21, 2012
[Personalization] Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets
It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Heather. Model the behavior you want to see! Criticism will happen. Wendy. Thick skin.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 21, 2011
[Personalization] Passing Sales Leads: Not As Easy As You Think.
While a good sales person will find opportunities on their own, they won’t find enough, and a good sales manager should not expect them to. OK, you just got a great lead from your marketing team, now what? The good news, it does not have to. Seems like a no brain-er, less work, the Glen Gary leads right? Not really.
SAVVY B2B MARKETING | TUESDAY, JUNE 14, 2011
[Personalization] Savvy Speaks: Social Media Best Practices
You have to go into it saying "what can I contribute" rather than "what can I get" If your social media strategy either personally or as a company is just about spamming / spraying your message outward then it will not be effective. The Savvy Sisters give some guidelines: Wendy. Stick with it. Stephanie. Jamie. Strategy.
SAVVY B2B MARKETING | WEDNESDAY, MAY 11, 2011
[Personalization] Savvy Speaks: Did You Hear the One About the.?
Don't get me wrong, I LOVE humor and use it all the time in my personal writing but not everyone knows how to construct and deliver a punch line (I'm sure you've met many of these people at parties). What you should consider is using humor's less complicated little sister, Personality, in your communications. Jamie.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 24, 2009
[Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
THE ROI GUY | SUNDAY, MARCH 9, 2014
[Personalization] Alinean launches upgraded ValueStory Guided Value-Selling App
include: • Increased Personalization - to precisely tune value messaging, storytelling and quantification based on a prospect''s answers to surveys, assessments and discovery questions as well as company profile (industry, location and size). 'Empowers B2B Sales Reps to have better customer conversations Alinean announces an important v3.0
HUBSPOT | WEDNESDAY, FEBRUARY 23, 2011
[Personalization] 20 Tips to Get Your Content Seen on Facebook
Affinity - the number of times 2 people (or a person and a page) have interacted. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
VERTICAL RESPONSE | MONDAY, JULY 22, 2013
[Personalization] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
Personalization : Placing a reader’s name or other information about him or her in the subject line can be either open-inducing or, it could get you a quick click into the trash bin depending how you use it. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning. New styles just added.”
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 2, 2011
[Personalization] Why Marketers Need to Find the G-Spot
So we need to acknowledge that the G-Spot has considerable personal risk in the transaction, with very little personal gain. Really smart marketers go one better by providing personal gain to the G-Spot. It was bound to happen. Spotters are the folks who just go get stuff. Whatever their title or real job, they also buy stuff.
MANHATTAN MARKETING MAVEN | THURSDAY, APRIL 12, 2012
[Personalization] Optimizing Brand Posture on Facebook
The bottom line is, in Baer’s words, “If your company doesn’t have a social media editorial program that emphasizes spontaneous, personal, human, light-hearted, interesting, funny, timely and photo-driven content, you are swimming against a powerful tide of customer desire.”. But the numbers are startling.
SALES INTELLIGENCE VIEW | MONDAY, MARCH 4, 2013
[Personalization] The Secrets of Prospecting Ninjas
This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person. Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage. They slash time to the initial meeting. The company.
CONTENT MARKETING TODAY | WEDNESDAY, NOVEMBER 30, 2011
[Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 26, 2013
[Personalization] 7 Nurture Programs You Need To Have
Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
KOMARKETING ASSOCIATES | MONDAY, MAY 12, 2014
[Personalization] B2B SEO Content Marketing and PR: Two Heads Are Better Than One
But the point is that we took a page out of PR/journalism’s book and interviewed our subjects in person, which represents a departure from traditional online marketing. '“Thelma and Louise,” a two-headed Texas river turtle, lives in the San Antonio Zoo. You know that old familiar saying, “Two heads are better than one?” Well, it’s true.
THE TOP LINE | SUNDAY, APRIL 3, 2011
[Personalization] Health care social media is in its infancy says panel
That said, physicians do use social media in their personal lives. Cheri Keith posted a recap from Harnessing the Power of Social Media in Healthcare Communications on the Health Care 3.0 blog and solicited “takeaways from others. Mine follow below. About the panel: The Racepoint Group hosted the session. Too much information.
VOLACCI | TUESDAY, JULY 30, 2013
[Personalization] Newsletter Series: Subject Lines That Work
Use localization features: If you can personalize your subject line by adding your recipient’s location, do so. There isn’t a defined set of rules for subject line creation--what works for one campaign may not work for another. It also avoids weird cut-offs when a preview of the email is shown. Should you use questions?: Coyote).
VERTICAL RESPONSE | THURSDAY, FEBRUARY 13, 2014
[Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
DELICIOUS B2BMARKETING | TUESDAY, SEPTEMBER 28, 2010
[Personalization] What Really Matters in B2B Selling
One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Personalization] Twitter Launches Brand Pages for Business Accounts
Marketing Takeaway: This means much better brand recognition for your business' Twitter account as well as a more prominent distinction between brand pages and personal pages. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. Connect with HubSpot
GREAT B2B MARKETING | TUESDAY, MAY 27, 2014
[Personalization] Good Advice (And Why You’re Not Taking It)
In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 27, 2013
[Personalization] Sales Prospecting Perspectives Weekly Recap - Week of December 27, 2013
Everyone, especially marketers, needs inspiration to think differently, setting themselves apart from competitors by delivering messages with personalities and unique perspectives. 'Happy holidays, Sales Prospecting Perspectives readers. It''s back to work at AG, as inside sales reps and managers plan for Quarter 1. Our advice?
FUNNEL FOCUS | THURSDAY, FEBRUARY 9, 2012
[Personalization] Reflections on the 2nd Annual Content Market Retreat
Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories. Content curation is an art form.