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  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    This lends itself to the emotional aspect as well as the authentic side, killing any confusion as to where the unsubscribe link just sent them. 4) Personalize Your Unsubscribe Page Using Smart Fields. It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Personalization] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Regular “column:” Newspapers use columns to flavor hard news with personality and expertise. Interviews: Make your newsletter more appealing by presenting another personality and their advice or experience, You could interview thought leaders, up-and-coming players in your industry, celebrities, and others. 25 Newsletter Content Ideas.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 15, 2012
    [Personalization] The Art of The Ask in Content Marketing
    If the person takes you up on the promise and fills out the form, what will that tell you about their interests, where they are in their buying process, and what your next interaction with them should be? When working on content strategies with clients, the question about which content should be gated always comes up. Or does it? Seriously?
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Personalization] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    If it’s for engineering, the job title may be “software engineer” and there may be 10 skills listed as desirable, but the manager will say, “I really need a person with these five skills. DAWN: There are companies that add in a layer of personality assessment on the front end of hiring. Why is it so hard to find good people?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Personalization] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    The rules were simple : Over a 10-day period we asked people to fill out an entry form on our Facebook page (the form was unlocked when you “liked” us), and we would award one person 200,000 Eaves (EmpireAvenue’s virtual currency) per day. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And it was a success.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Email bankruptcy and internal social networking
    Because email is peer-to-peer in nature, we frequently see email threads percolating unevenly throughout the various branches of “to”s, “cc”s and “bcc”s, with no single person being aware of everything that was said, or of everyone who participated in the conversation. Credit: Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Personalization] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    Amit Agarwal is a professional blogger and personal technology columnist for a national newspaper. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. Export LinkedIn Contacts. Who Viewed My Profile.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 28, 2010
    [Personalization] In an Instant
      I didn't know him personally, only on sight.  Life changes - in an instant. I was riding the Headwall lift at Squaw Valley last week. It was a gray snowy day, but all us locals were out playing in the storm. The kids here ski those chutes as baby-training and I'm always amazed at their ease and grace. Darn it!
  • SALES LEAD DYNAMICS  |  THURSDAY, JANUARY 13, 2011
    [Personalization] Your Business Has Changed. Adapt To The New World
    According to Mike , “Much of what makes a good consultant makes a good sales person. It’s 2006. Your R & R (Repeat & Referral) business is flowing in. You’ve got more work than you can handle. Life is good. Fast forward to 2009. Your clients are gone. Your sales pipeline is empty. Your competitors are everywhere. Now it’s 2011.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Personalization] 56 Reasons Why Content Marketing Works
    The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] 5 Tricks for Quick Content Marketing
    Whether you rework your point until it wins this person over, or you ask this person how he or she would change things, you’ll have a solid sounding board to perfect your point. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
    People don’t stop researching and communicating with peers after a sales person engages with them.  The fact is marketers like to connect in person as well as online. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Who is Jeff? TGI) with his wife, Dana. Who is Aprimo?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 3, 2010
    [Personalization] Clarifying the Differences Between Database and Digital Marketing
    Digital marketers can also measure who clicks on a Web ad, and sometimes can track that person further into the buying cycle. But they don’t know what other promotions or social media that person saw, what else they purchased, who else saw the same promotion but didn’t respond, or who responded through some other channel.
  • JUNTA 42  |  MONDAY, JULY 2, 2012
    [Personalization] I Need Your Help – 2012 Golf for Autism Just Weeks Away
    People with autism, at any age, are capable of making significant progress through personalized interventions and therapy; and can and do lead meaningful lives. This is a very personal issue for our family. Joshua and Dad at Cedar Point in Sandusky, Ohio. We are entering our sixth year of the Junta42 Golf for Autism. How Can You Help?
  • ANNUITAS  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] We Know You… Or Do We?
    This is about truly getting “personal” with your customer: - What makes them worry? Yes, we need to know them at the macro level , but we also need to know them at a personal level.  As I have said before, people are the ones who buy in B2B, they buy from people, not buildings or corporations. The commercial speaks to us. Genius!
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Personalization] Give Your B2B Customers Clear Calls-To-Action on Social Media
    The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. “Meiers Lake Roadhouse is now on Facebook,” reads a simple printed sign (shown below). Make it simple and clear.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Personalization] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Human resources are the people finders and keepers. Even more important, did HR participate in creating the policies? Social Human Resources
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Personalization] Why Content Alone Isn’t Content Marketing
    Today it seems like marketers are optimizing for the personal case study by producing one-off pieces of content that aren’t part of a holistic inbound strategy. This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Don’t take this the wrong way. Voila!
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Personalization] How to win new traffic from old content
    If you are a confident person or have a characteristic person in your company, convert your blogs into vlogs (video blogs). Creating quality content takes time. It downright sucks when you publish a blog or a video that you feel great about, only to discover it seemed to fall on deaf ears. Evergreen content. In time, it will grow.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Personalization] 6 Brilliant Uses of Video
    Genius.  (For the record, this is my personal favorite video on this list.). by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  Really. 
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Personalization] Influencer Marketing: 10 Questions for Successful Plans
    Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Personalization] Influencer Marketing: 10 Questions for Successful Plans
    Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market. I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 28, 2013
    [Personalization] Overcoming a Dry Spell: 8 Sources for Blog Inspiration
    Your personal life. Keep personal posts to a minimum, but do incorporate them from time to time. Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging Seasonal trends. Industry news. Tutorials.
  • VERTICAL RESPONSE  |  MONDAY, MAY 12, 2014
    [Personalization] Show ‘em What You’ve Got – Send These Demo Emails Today
    Personal touches Depending on the information you gather in your opt-in form, if you have the email recipient’s name, use it in your greeting. It seems like a personal letter, not a robotic “Try this software” email. Wouldn’t it be great if you could give everyone a demo of your product or service?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Personalization] 7 Ways to Optimize Content for Social Sharing
    By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content. Maybe it's an important news announcement or your talking about a particular person or event. Social media can be a very valuable tool for promoting content. Here are some great tips.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 28, 2013
    [Personalization] Sales Attraction Strategies You'll Want to Know About
    That includes three specific attraction categories: personal, digital, and collaborative. Personal strategies include tactics like personalized e-mails or hand written letters that make prospects feel like you’re talking to them one-to-one. Want to know how to get more customers without cold calling? She was ecstatic.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Personalization] Why Your Lead Nurturing Program is Always Wrong…
    You can never view your lead nurturing program as right because, despite being automated and enriched by data, the system still requires your own personal scrutiny, analysis, and even creative input to remain relevant and productive. Let’s say you’re a well-seasoned, sophisticated, data-driven marketer and demand generation maven.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2011
    [Personalization] Do you know how to calculate your conversion rate?
    think the real problem is that marketing analytics are still too hard for the average person. Every time a person comes to your Web site, it counts as a visit. If someone comes to your Web site, the person is a visitor and they have made one visit. Every hand in the room went up. Every hand went down. Why is this so?
  • VIDYARD  |  TUESDAY, FEBRUARY 3, 2015
    [Personalization] 25 Quotes to Inspire Your Video Marketing
    Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. We all need a little poke of motivation every once in a while. It happens to the best of us. So soak them in and rise to the challenge of attracting and converting. Spread that feeling around! Share the Inspiration!
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 8, 2011
    [Personalization] Learning HOW in Chicago. Ideas on great design and a creative event.
    Each person has their own process and, to become a consistent and effective designer, it is important to find out what that process is. As a designer at a B2B marketing agency, I enjoy the challenge of creating an effective design that meets the client's needs and deadline; however, it is important to create personal work. Practice.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Personalization] My 15 Minutes of Social Media Shame
    thinking it was my personal one. also shared it on my Facebook Timeline as well as my personal Twitter account. definitely not my personal Twitter account. You know how they say, "everyone loves a pregnant woman"? Well for my sake, I really hope that''s true. This is my story. Or so I thought. FacePalm. and boy am I glad I did.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Customer Engagement And It’s Importance
    Personalize Your Customers Experience. Tag the person. Structure sentences like a normal person talking, be friendly, use smiley faces. Customer engagement is one thing I am passionate about.  A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. Events
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 25, 2010
    [Personalization] Can Sales Finish Marketing's Sentence?
    McKinsey & Company conducted a study of 1,200 IT purchasing decision makers across the US and Western Europe and found that 55% of them said salespeople were derailing themselves with two factors: 35% said salespeople contacted them too much (email, phone, in person). B2B companies need to get that answer to be an emphatic YES!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Ready for Events That Work?
    Personally, I don’t think you can beat a panel discussion for breakfast. Your panelists can be clients, consultants, journalists, bloggers, authors and people looking to do a little personal branding on your dime. I’ve got just three words for you: Breakfast. Lunch. Dinner. The emphasis for breakfast should be on content. mean it.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Personalization] Pros and Cons of Blocking Social Media at Your B2B Company
    Much like B2B public relations professionals recognize the importance of naming a singular spokesperson to respond to media inquiries, a consistent and reliable personality in social media is key to successful engagement. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • INBOUND SALES NETWORK  |  THURSDAY, JULY 7, 2011
    [Personalization] Don’t Forget - Your Prospects Are Humans Too
    Often, the image of the person companies sells to is a flat, one-dimensional representation of a buyer. In developing a greater understanding of your prospects, you need to recognize that prospect’s personal and professional standings and priorities. Let’s say you look at your prospect database and see 30,000 contacts.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Personalization] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    All of the above apply to the marketing of your personal contributions, as well. This will help you personally get known for your expertise in the industry, and will increase the demand to have you at events, on sales calls, and generally associated with the company. Where do you think marketers landed on that lovability scale?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Trendspotting: Ello, are you there?
    And second, that we, as marketers, need to give our audience more preferences, allowing them to create a more personalized view of our ads. Author: Ellen Gomes Have you heard about Ello? Since its public launch in September, Ello has experienced overwhelming success, with a high volume of daily invite and user signups (approx. Social Media
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Personalization] Are You Making any of These 6 Blog Content Mistakes?
    But if not, ask yourself what the objective is of sharing your personal life with the world. But the person and or content that you provide in the interview MUST be aligned with your content strategy. Once again, think about your target market. If not, it doesn’t serve any purpose and merely dilutes your branding. Blogging
  • WORKFACE  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] A Philosophy of Humanlike Customer Communications on the Internet
    It’s very binary, which is fine for describing a machine, but lacks the ability to capture the full essence of who the person is represented within the profile. The purpose of the person creating an online profile should be the part that stands out to a visitor (prospective customer). So what might something like this look like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Personalization] Two questions to help you find the value of marketing
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We were thrilled. Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] 3 Online Marketing Trends To Take Advantage Of
    Give the people what they want when it comes to customer service it’s essential to be personable and form real human connections. Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Marketing Efficiency
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Personalization] Grow Your Google+ Business Page with the Power of Sharing
    This personalizes it to your followers and gives them reasons to read and re-share it. They should typically be something apropos to the topic of your page, but if it fits with the personality you project online, occasionally share some fun things as well. ” But why? How does sharing make things better? Reshare them. Google
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Personalization] What Content Marketing ROI and a Beach in Fiji Have in Common
    The more accessible it is — meaning that regardless of which device a person is using, they still get a killer experience — the less likely they are to bounce to another site and the more likely they are to convert. 2. Regardless of what the “ask” might be, it should be presented to the right person in the right context. 3.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Personalization] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Nicole Kroese , marketing and partnerships director at Likeable Local.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Personalization] SEO is for Suckers
    With incorporating social media sharing, search engines have been able to get a better understanding of what readers want on a person-by-person basis. There is nothing easy about getting to the top of Google. While many SEO companies will tell you that they have the magic juice, the truth is they don’t. Check out this free guide.
  • ANNUITAS  |  TUESDAY, MAY 5, 2015
    [Personalization] How To Hire The Best Intern
    It is necessary to identify the candidates that would be able to translate their current studies into new skills and ways of thinking to bring both personal and professional satisfaction from a role that incorporates it all while helping to build your organization. As the weather warms up, it is time to start thinking about summer interns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 9, 2014
    [Personalization] A Content Shock Parable: The Consumer View
    meaningful dialogue ensued in the comment section, new blog posts, and even personal phone calls. meaningful dialogue ensued in the comment section, new blog posts, and even personal phone calls. I recently introduced a concept called Content Shock which created a meaningful dialogue in the marketing community. Content Shock Parable.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Personalization] The Amazingness of Marketing Automation
    Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. by Jason Miller The future of marketing is sitting at our doorstep. View the Marketing Automation Amazingness.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Personalization] 2012 #Nifty50 Top Men in Technology on Twitter
    Christopher Burgess – COO & CSO, Atigeo —co-author of Secrets Stolen, Fortunes Lost —writes about Online Safety, Hunger and Human Trafficking on his personal blog, Burgessct.com , while also addressing social network/media security and privacy issues touching our personal and professional lives through his blogs at Huffington Post.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Personalization] Courting Your Customer: Relationship Advice for Marketers
    Notice when you are combining the items that only you like, and recognize that it’s not just about your personal appetite – it’s about your audience’s. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content.
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Personalization] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    More often than not, secure sites require the entry of some of your personal information. By  Alicia Hale  | VP of Digital Marketing Services. On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. What is HTTPS? SEO Concerns About HTTPS. You should be.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • KEO MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Mobile Makes Cross-Device Tracking Essential
    You want to be able to track the ads a particular person has seen (on any device) so you can determine where they are in the buying cycle and which messages would best connect with them right now. You also want to be able to personalize the message as best you can. Marketers have long known the value of recognizing contacts and users.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 23, 2010
    [Personalization] Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs
    Use the personalization features of your Marketing Automation system to be very specific, for example: "Hi Jon, in August 2009 you attended our webinar "Acme Product Overview", but we haven't been in touch with you in a long time.". By the way: because this message looks like a personal message, people may reply to it.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Personalization] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. But that kind of correlation hardly scratches the surface of what predictive lead scoring can do. How Does Predictive Lead Scoring Work? Register today! Lead Scoring b2b
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] 11 Traits of a Great Nonprofit Workplace According to Nonprofit Times
    These include ones that entail personal health coaching, physical activity and nutrition-tracking tools, and quarterly challenges. The group also sponsors the American Heart University, which aims to help improve employee performance through online classes and in-person workshops. Nonprofits That Lead by Example. nonprofit
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Personalization] Friday to-dos
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Looking for some fun this Friday? Here’s what you can do. Mark your calendar. 11am – Laugh and Learn featuring @fearlesscomp runs here. 4pm – HubspotTV.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Personalization] Blog Checklist: 10 Items BEFORE You Publish…
    Blog Content: Are you personal… or all business? What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Format post (bulleted lists, etc.). Add image.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] You Don’t Have to Be an Einstein to Create Great Content
    Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? While few people can claim to be the next Einstein, why not try his approach to publishing to take your content marketing to the next level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Personalization] Getting your first book published: Lessons learned!
    After meeting with several publishers, I developed a good personal chemistry with the people at McGraw Hill. Do you dream of writing and publishing a book some day?  It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. How did I get a book contract? I was in an unusual position.
  • THE POINT  |  FRIDAY, APRIL 29, 2011
    [Personalization] 5 Mistakes to Avoid in Your Next Email Campaign
    Personally, I’d vote against including the social links at the bottom of the email. Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. and so on.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [Personalization] Automated Filtering vs Human-Powered Curation
    Explicit Personalization – Based on what you have told us you like or don’t like, or where you are located, the system will filter the results, e.g., Netflix’s , MeeHive. Implicit Personalization – Based on what you have done in the system, it automatically filters.  Let’ me first provide some background on filtering.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 15, 2010
    [Personalization] B2B Social Media and the Business Revolution
    Everyone in your company is a potential first-time contact, marketer and customer support person. Social media success is more about customer loyalty and retention, rather than customer acquisition. Social media is more important for B2B than B2C because of fewer net customers and more considered purchases.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Tanya similarly sees the two as an extension of one another. “I’ve always been averse to direct marketing. I don’t like being pitched to, and I don’t like pitching anything to anyone,” she shares, “If a person isn’t ready for a purchase, why shove aggressive copy down their throat?”. Digital Marketer Turned Community Manager. What a job!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 18, 2011
    [Personalization] The Death of Cold Calling – Ending the Debate
    The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.   Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. – INC.com.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Personalization] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” Basically, it lets you use statistical rules to talk “personally” to many people at once. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitter Tips for Newbies. ” WTF?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. A new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Personalization] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities. Content is King?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Personalization] Social Media and the Contact Center for Dummies
    Blogs are also a popular place to share information.  A blog is an online journal where one can post articles, short or long, to showcase perspective, culture and personality. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. It’s that important. Get used to it.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Personalization] 10 Brands With Website Designs That Nail Both Form AND Function
    Ford gives you that exact same in-person experience on their website. Takeaway From Ford's Website: Try to give your website's visitors the same experience that they would get if they visited you in person. Foursquare's website excels at creating a personalized experience for site visitors. What makes a website "beautiful"?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] Why Your Social Media Marketing Stinks
    Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs. Social networking is as old as humanity, and even the term social media has been around for quite a while. And that’s why, for many marketers, your social media marketing stinks!
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Personalization] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Depending on the size and orientation of your screen, Google+ users may now see one, two, or three columns of content on their main Google+ stream, their personal profiles, and Google+ Business Pages. Cover photos, both on personal profiles and on business pages, have been blown up significantly as well (obnoxiously so, in my opinion).
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Personalization] The Best Cold Email Pitch I've Ever Gotten
    Since you -- yes you, the person reading this very post -- have taken time out of your day to visit our site, we better make sure we''re giving you something that''s up your alley. HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. maybe. How Bryan Hooked Me.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 9, 2012
    [Personalization] How to Display Author Information in Organic Search Results
    Photos, Personal Interests, etc can and should be also added to create a more complete social networking experience. Option 1: Link directly to Google Profile by adding the personal badge to your site Google+ Badge Generator. Here are the requisite steps right now for (potentially*) enabling this opportunity.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Personalization] Want to Be More Creative? Try These 8 Tools
    I've always considered myself to be a fairly creative person. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. And while I consider myself lucky to be inherently creative, there are certainly some days where the ideas seem to flow much easier than others.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 3, 2012
    [Personalization] Your World-Class Demand Generation Program – Developed using the SCORE methodolgy
    Attraction strategies – SEO, Personality, etc. Personalized Marketing Plan Delivery. You want a world class demand generation program, filling sales funnel with high quality sales leads and delivering a steady and growing stream of revenue. That’s the desired destination, but how do you get there? No open-ended work. 2.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Personalization] Eyeball Share Leads to Wallet Share
    The reason to establish yourself through social media and pull marketing is not to avoid personal selling but rather to lay the groundwork that makes selling easier. One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  This number ranges as high as 80% in some industries.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Personalization] Is Your Coworker Actually an A-hole? [Flowchart]
    According to Merriam-Webster , an A-hole is simply "a stupid, incompetent, or detestable person.". We’ve all been there before. You're by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages. Don’t worry: This is a judgment-free zone. an A-hole. hole: What Does It Really Mean?
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Personalization] 10 Essential PR Tips for Startups
    When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. personally prefer to receive news one week in advance of the official announcement. Erica Swallow  is a technology and lifestyle writer. From Mashable. The original post can be found here. Thanks Erica. Period.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Personalization] Three Reasons Customer Experience Management Fails – Part II
    These days, service managers are trained to tuck in their shirts, make fresh coffee and understand that the person in front of them has just had their car flat line on the way to a big meeting or that the last thing they need is a four-digit repair bill. Reason #2: We focus on the problem. think car dealers have figured this one out. Uh oh.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Personalization] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. But one narrative isn’t quite enough for a Barker-scale launch, especially when the company's mission lines up so closely with her personal passion. So, how’d she do?
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Personalization] 7 Critical Things Every Lead Nurturing Email Needs to Communicate
    Just make sure your personalization goes beyond using the person’s first name in your email. Spam emails are never relevant, and almost never personalized. 6) Why they’d be missing out if they didn’t take advantage of this offer. We use email as a form of communication. The answer is yes ;-). simple “How can I help?” So what?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] EU Data Protection / Privacy Update: Marketers Can Breathe Easier … for a While
    An individual will have the right to have their personal data erased if they request it. Where profiling may include the analysis of sensitive personal information (e.g., Any organisation that processes personal information of 5,000 individuals in a 12-month period must appoint a data protection officer. The reason? Consent.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. Then one day it hit me. I was looking at things all wrong. Customers were changing.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Personalization] The Marketing Forum: Integrating Social Media
    In it, I discuss: How business is personal and people want to do business with other people, not companies. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? Social Media
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Personalization] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Sometimes, the pitch is thoughtful and personalized, but the post topic has already been covered comprehensively on our blog. That way, the blog manager knows exactly what (s)he is getting when opening the email. 2) Don’t personalize the greeting. But that’s not always what we get. And these pitches? They go straight into the trash.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 24, 2011
    [Personalization] B2B Marketers: Are You Taking Advantage of Online Videos?
    Leverage social media – Promote across all marketing channels including your blog and both personal and business profiles. Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. You don’t need a “Hollywood&# production.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 26, 2012
    [Personalization] 13 Ways to Get More Business
    You may want to keep your personal and professional lives separate. An intro from Mom helped make geeky little Billy America’s richest person. Little Johnny : “Mommy, where do referrals come from?’. Mom: “Well, Johnny they grow on trees. It’s a special kind of tree. It’s called a referral tree.”. Mom: “Well, duh, junior….Obviously,
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 1+1=3 – How Partner Marketing Defies the Laws of Math
    Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. In the technology landscape, partnerships rarely make headlines, but they’re everywhere. Why Partner Marketing Works. Here are the three primary benefits of partner marketing, from my observations: 1) You double your audience.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [Personalization] Eight Ways to Make Key Points in Your White Paper Stand Out
    Again, just a personal preference, but I'm very comfortable with PDFs, and I don't like having to read something on an interface that is not as user-friendly. Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%).
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 9, 2009
    [Personalization] Eight Ways to Make Key Points in Your White Paper Stand Out
    Again, just a personal preference, but I'm very comfortable with PDFs, and I don't like having to read something on an interface that is not as user-friendly. Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%).
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
  • CLIENT BRIDGE  |  TUESDAY, DECEMBER 20, 2011
    [Personalization] Social Media Trends for 2012
    New concerns will emerge about the usage of your personal, social information. From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. Social Media Influence Social influence ranking tools will see broad adoption, though not perfection. View Original Article
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Tell a Story to Sell a Product
    Make your message personal by asking for customer testimonials. You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be?
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 27, 2010
    [Personalization] 5 Ways Social Media Impacts Journalism
    Bloggers and tweeters tend to “gravitate toward events that effect personal rights and cultural norms – issues like same-sex marriage, the rationing of health care or privacy settings on Facebook.” “A strong sense of purpose often accompanies the links in blogs,” which in many cases, voice strongly held and divisive opinions.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Personalization] Why hiring a search marketing firm is a waste of money
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Sorry Search Marketing firms. We don’t need your help. “Just think of all the leads that will pour in if you rank highly in Google when people search.&#. It’s a powerful statement. have bad news for all of them.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    After implementing the Act-On platform, Andrew quickly discovered that the benefits of marketing automation extend far beyond process optimization – especially when it comes to creating personalized communications. Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time.
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