Page 69 of 176 Previous | Next 
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Personalization] How to Find a Marketing Automation Platform That Grows With You
    All stages of the customer lifecycle–from brand awareness to advocacy–are becoming more closely intertwined with personalized content through multiple communication channels. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. How quickly can your team get up and running on this solution?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Personalization] The Marketing Stack for Publishers: What Tools Do You Need?
    Once a reader makes an initial conversion, you can use their email address and personal information to send highly personalized content straight to their inbox. In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Content Management System (CMS). MOFU Tools.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Personalization] How to Use Interactive Storytelling to Drive Conversions
    They understand the dynamics of marketing—many tech-savvy consumers also understand the value of their personal data to brands. We’re still plumbing the depths on everything that interactive content can do, but its ability to drive personalized sales and conversion experiences is clear-cut. Instead, they just set a higher price.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 9, 2014
    [Personalization] Using Data For More Strategic Video Marketing (Webcast)
    More than 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. Maybe.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    [Personalization] What’s the Difference Between “Sales 2.0? & “Social Selling”?
    This isn’t science fiction or merely forward thinking, leveraging social networks and aggregated news sources for extremely targeted intelligence on your prospects has been described by the experts as a personal CIA for salespeople. . The sales environment continues to evolve. So whats the difference? Does cold calling work? Sales 2.0
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Personalization] Cognitive apprenticeship - Wikipedia, the free encyclopedia
    Personal tools. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    like keeping it separate from digital work calendars because I want to make sure this calendar clear of clutter, noise, and I would not want events on the digital calendar to be mistaken for personal ones. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content.
  • JUNTA 42  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
    In-person events, which 66% of marketers say is effective. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look. SUGGESTION: Measurement is a huge challenge.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Personalization] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Jay Acunzo , VP of Platform NextView Ventures and the creator and host of Unthinkable , agrees: “It’s all in the name of moving this person along the buyer’s journey to take an action on our behalf,” says Jay. Let’s make our product into a person.” This is where many marketers get stuck. No longer.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 20, 2012
    [Personalization] Marketing Strategy: 3 Steps to find the best tactics and results
    It also contained a letter with a personalized URL to a video of the company’s CTO. Tweet There have never been more ways to connect with customers, but how can we cut through all of the options, stay within our budgets, and choose what works best for our specific marketplace? Cindy Humphrey advises going back to marketing basics. Step #2.
  • MARKETING ACTION  |  WEDNESDAY, MAY 13, 2015
    [Personalization] How B2C and B2B Email Deliverability Differ
    Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work. The boundaries between B2C and B2B email delivery often overlap. It’s harder to get your B2B email into the inbox, and here’s why.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Personalization] Is Your B2B Marketing Valuing C2B?
    There are several other additional options out there, I’ve just personally had good results with the above and have no affiliation with any of them, other than BuzzSumo giving me a free account in exchange for participation in an interview series. Can C2B truly influence and improve B2B marketing? Customer Reviews. Online Buzz. SocialMention.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Unifying Your Database to Increase Event Registration: Essential Tips
    But more and more, both advertisers and readers are recognizing the benefits of personalized media experiences. As segmentation and personalization become more of a strategic priority for marketers, you’ll want to make sure that you have your bases covered. Events are some of the biggest opportunities in media today. Famous Last Words.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Personalization] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment. It’s a scene that’s played out so many times in my marketing career. calendar reminder went off on my iPhone. The setting sun colored the bare white walls.
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Personalization] Squirrels, long working hours, and social technologies
    Every day in the office, you create a wealth of knowledge, very valuable to you personally, your colleagues, your organization and the whole ecosystem around you. Photo credit: hynkle. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection.
  • DOCALYTICS  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Docalytics for Sales Outlook Add-in
    Last month we announced the launch of our Docalytics for Sales Gmail plugin , and this month I'm excited to announce the launch of its sister add-in for Microsoft Outlook. Docalytics for Sales takes the mystery out of who is reading the content you send them so you can tell who is really interested, and better time your follow up. Happy tracking!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Personalization] Rules of the Hunt: Book Review
    It is jammed full of tips, reminders and real world stories on the topics that every entrepreneur and small business person either has faced or will face, I would label this a handbook and must read for every manager in every small business. Rules of the Hunt: by Michael Johnson. It was a great weekend read.  Acumen Management Group Ltd.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Personalization] 14 of the Best College Websites (And Why They're So Awesome)
    Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. The tiger's eyes in the header give the website some personality, too. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right?
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Personalization] 21 Reasons People Don't Trust Your Company
    If a lead goes to redeem their 50% off coupon, only to find it's only valid on the first full moon of a leap year, you're going to look like a bit of a schmuck for not telling them before they got to the checkout process. 9) You have overly personal form fields. Who is the least trustworthy person in your inbox? Ready? Take a look!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    just read that they’re powering Time Magazine’s social reactions to person of the year, Barack Obama. Make customers feel special with short, personal video messages instead of email. Vsnap makes it easy to send short video messages as a more personal alternative to email. RebelMouse https://www.rebelmouse.com. and succeeding.
  • B2B IDEAS @ WORK  |  MONDAY, OCTOBER 17, 2011
    [Personalization] The B2B Inbound State of Mind: Leverage Your LinkedIn Profile
    Your LinkedIn profile is your professional identity, your autobiography, and your personal brochure. An optimized personal profile has proven to be an effective way to connect with prospective clients and allies. Your email signatures, business cards, company website personal bio page, and other marketing collateral.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 21, 2012
    [Personalization] 23 Marketing Technologies We’re Thankful For
    In-person events are not going away, but webinars are making the reach and speed of your thought leadership extend further than ever. The ability to automate communications and ensure accuracy in delivering the right message to the right person at the right time – you got to love that. Here goes! 1. The Internet. Search Engines.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] Productivity-Boosting Benefits of Virtual Meetings
    How much time do you spend in in-person meetings? The inside sales rep can do a demo in a virtual meeting, going far beyond the impact of a phone call (and far under the budget of an in-person visit). Your first virtual meeting can be a little intimidating, especially if you’re the person hosting and facilitating one.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Email Marketing for different buyer personas
    Email Marketing for personality types - what''s the strategy? These guys (or girls) would be red on a personality colour wheel and like you to give it to them direct. They want to connect with your brand at a human level so keep it personal too! Navigation dominant. Tool dominant. Successful. Search dominant. Prove it to me.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Personalization] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and money to achieve your marketing goals. Many marketing teams struggle to make the most of limited resources. The Importance of Content. And you know what?
  • SAZBEAN  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Common Sense Guidelines for the Legal Use of Social Media
    Once one person finds out, everyone will know which can have serious repercussions for your brand. There are legal and best practice guidelines for how social media should and can be used by companies ( Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). When in doubt, just ask the author.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Personalization] 8 Guaranteed Ways to Increase Social Media Reach
    Add Social Sharing Buttons to All Your Content: Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. But first things first. Add social sharing buttons (e.g.
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Personalization] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] 6 Reasons Why You Shouldn’t Forget About LinkedIn
    This results in higher conversions and adds personal touch to your communication. Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. Join LinkedIn groups. Social Media B2B ).
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Instead, it shows the product's benefits -- and in a way that lets viewers see the brand's personality. But what about videos?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] How Workflows Take Marketing Automation to the Next Level
    workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can move them from a "lead" to an "opportunity" stage, and you can deliver a personalized call-to-action. Lead nurturing is a crucial part of any effective marketing strategy. Saving time?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Confronting the Trust Barrier
    Why should that meeting be in person? Why in the world – if the odds suggest the sales meeting will be a drag – would a prospective customer actually want to invite an unproven sales person into his or her office and risk getting tied up for an hour? But here’s the problem. Why is that? Well, look around.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 4, 2015
    [Personalization] Super Psyched About the Snappys
    But what you may not have heard about is how personally ecstatic I am about the Snappys. You may have heard that we recently launched the Snappys -- our geniusly-named, first-ever customer awards. So ecstatic that I asked for the opportunity publish a blog post so I can proclaim my excitement. This should be submitted for a Snappy!”.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. Sharing personal moments with friends and strangers (Snapchat). Personally, I think so. Let’s play a game.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Does it reflect my personality and how I want my network to perceive me? By   handing our employees the reigns   (or at least giving them the opportunity to   contribute in a way meaningful to them ), Brandpoint ended up with content that was more naturally aligned with the thoughts and personalities of the people who make up the company.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Personalization] 15 Clever Examples of Interactive Print Ads
    Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. 10) Volkswagon. 11) Sonera. 12) C&A.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Personalization] 10 Beginner Twitter Tips for A/E/C Firms
    Make the personal connection. companyname) but use the profile photo and description of an actual employee/person, who will be the voice of your company. Social media tends to be an intimidating topic for Architecture, Engineering, and Construction firms. Tweets, hashtags, and mentions…oh my! Yes, simple! Optimize your bio.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Personalization] 17 Compelling Stats That Make the Case for Smarter Site Design
    12) 69% of North American marketers say dynamic, personalized content is important for their website. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? seconds.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 16, 2013
    [Personalization] Sales Mgmt: Achieving Balance: Fear vs Respect
    Finding the balance can for some personalities be difficult, but with practice, you can get there. Achieving the Balance Between Having Your Sales Team Respect You But Not Fear You. Ken: This week we have a guest blog. The topic is extremely important for all levels of sales leadership, especially in challenging situations/times.
  • HUBSPOT  |  TUESDAY, OCTOBER 2, 2012
    [Personalization] 7 Reasons Your Brand Will Never Be as Awesome as Apple
    Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU. If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual: A pproach customers with a personalized, warm welcome. Better?).
  • VIDYARD  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    One common theme across the panellists was their excitement to be able to deliver more personalized video experiences…but more on that in just a moment! Michael went on to talk about how Vidyard saw a 16x jump in click-through rates on their email campaigns when including a video with a personalized thumbnail! The First Steps in Space.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Personalization] 6 Elements Of Remarkable Storytelling
    Some of these include their personal values, showing their intelligence, or provoking emotions, such as trust, passion or outrage. Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. citizenship.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] How to Rejuvenate a Troubled B2B Brand
    Are you doing it for less than stellar reasons: e.g. you are personally tired of your brand, or can you show how the company will benefit economically from the time-consuming and expensive rebranding exercise? Two months ago, I wrote an article titled The Economic Value of Your Company Brand. Decide where you want to be in five years.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Personalization] Publish or Perish and What It Means For CMOs
    SO: What do you say to the person who reads the title “Publish or Perish” and says it’s just hyperbole run amok — the situation isn’t that dire? A staggering 93% of CMOs believe they need to become publishers. Why do you think that is? BR: Marketing was traditionally by nature an inefficient practice. CMO Corne
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2012
    [Personalization] Business or Pleasure: How do you use social media?
    But most people use social media for personal relationships or a mix of business and personal. The short-hand way to describe my use of social media might be: Nothing personal. Part of that might be personality, but part of it is deeper. major chunk of my personal life ain’t just about me. Period.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Personalization] The seven R’s of thought leadership
    Personal relationships and being part of the buyer’s eco-system are usually critical.  As part of this there’s an expectation that you’ll have something useful to say; an especially pertinent experience, fresh facts or unique insights to share.  Thought leadership.  Five reasons to develop a thought leadership strategy. It’s a showcase. 
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Personalization] Sales Best Practices include Marketing-Sales Alignment
    Productivity per sales person. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities. Account acquisition.
  • BIZNOLOGY  |  MONDAY, MAY 13, 2013
    [Personalization] What’s Changed, What Hasn’t in Media Relations
    Personal relationships still make a big difference: The best way to break through the clutter is to have an existing relationship with your pitching target. Photo credit: lierne. When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Personalization] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Knowing someone in common is huge, especially if that person used to be his or her boss. Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. work directly with C-level executives.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] Influencers or advocates: Part 2: a fork in the road for brands?
    The notion that there is hidden value in someone outside the business who would take it upon his or herself (with no assurance of personal gain) to promote that business is lost on the cynical in our field. Further, the influencer does not connect with those seeking direction or advice on a personal level. The answer: quite a bit!
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Personalization] Dell Launches Social Media Training for B2B Channel Partners
    Will there be live or in-person training sessions? And, we are also planning a special in-person training session at Dell’s upcoming Storage Forum 2012 in Boston, as part of a full channel program track. How Dell is using social media and lessons we’ve learned. How did Dell decide to provide social media training for its partners?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 8, 2010
    [Personalization] Want to Fail at Telesales?
    The sales person doesn't know who they are calling. First off, try and at least know the name of the person you are calling. When you are doing B2B cold calling, make sure you take a look at the company's website and confirm the name of the person you are calling into. 2. I can't stand most telesales reps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? We only see a fraction of a person through our social media platforms and yet we call them our friends. They edit what you see in your news and claim ownership of all your content and personal information? Up for it?
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Personalization] Notes from the Marketing Operations Executive Summit 2014
    RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Personalization] How Opting People OUT Can Actually Improve Your Email Marketing
    Now you know what subject lines help your email marketing messages stand out better than the rest. 2) Engagement Through Personalization. The content of the email is personalized to the reader's behavior, and specific. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Personalization] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    As both an award and an intrigue, the more you respond – the more personal results you’ll get. Personalization is the big thing, in content marketing especially. Personalization for me looks like just giving people what they want when they want it and not showing them anything else, like this CNN example. Easy, right?
  • BIZNOLOGY  |  FRIDAY, APRIL 1, 2016
    [Personalization] Why the new never completely drives out the old
    Here, finally, is a forward-looking person ready to shift investment in the face of changing conditions. Customers go to social media, rather than to our company’s website, he concluded. He then asked me, “So why should we invest in search engines, content management systems, and even content for our website? Like this post?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 11, 2013
    [Personalization] 15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013
    View this check-list and assess which you have conquered and which you can improve upon in 2013: At a minimum, you should have an active Twitter account and LinkedIn account designed around your personal brand. Most Influential Social Media Personalities Of 2012 (forbes.com). This is great news for all of my Social Media grad students!
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Personalization] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    With the new core enhancements , you can execute more effective marketing campaigns because you can deliver personalized content segmented by audience, language, and device type. The Path From Everyone to Each One--Personalized Content is Now in Drupal 8. The dynamic portion of your page--the parts that are personalized--are sent next.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Not a person -- unless you’re willing to burn bridges -- but take on an accepted way of doing things and turn it on its head. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. She attracts them by giving “away as much info as I can.”
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Personalization] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    particularly love the Girl Scouts of Northeastern New York blog, which takes design elements from a three-column layout and sprinkles it with a personal touch that's still on-brand for the larger organization. This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. 81% of U.S. 10) Salvation Army.
  • HALEY MARKETING  |  FRIDAY, MARCH 18, 2016
    [Personalization] How Can LinkedIn Bring Traffic to My Website?
    With consistent posting, other people will begin to expect great content from your personal and company social media accounts. With each new blog post, we publish the content on the President’s personal LinkedIn page. Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Personalization] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    In person events are fine as giant trade shows with a big booth space. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. There was so much great feedback I’ve divided the responses into a five-part blog series.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Personalization] Fuel Marketing Pipeline Success
    Prefer to chat in-person at Summit? Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! With the marketing landscape being so crowded – and over 60 martech vendors at Summit – how will you prioritize who to see? Interested in learning more? Schedule a meeting today !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 11, 2015
    [Personalization] 7 Reasons to Start Your Own Twitter Chat TODAY!
    Imagine being the go-to person for Twitter Chats for your industry. By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. It’s quick, informal, and laid-back. People meet at a certain time and discuss topics and questions set for the day.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Personalization] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Personalization] 10 Award-Winning Websites With Kick-Ass Designs
    Who says marketers can''t take design cues from personal websites? Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. It''s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] Using LinkedIn as a Social Recruiting Tool
    Key things to focus on would include: Having a profile that is infused with personality. Your response will be exposed to the person who initially contributed the update – and also to everyone in their network. Be yourself, infuse personality and questions into your messages – and always be looking for ways to help. Be Yourself!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] Examples of a Good LinkedIn Summary
    Instead, you want them to say, “This person sounds really sharp. You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. That’ll scare ‘em off good.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Personalization] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Personalization] Marketing For The Small Business: How To Get Started
    have personally been involved in nearly a dozen website re-designs at companies both large and small. They allow you to put a personalized face to your brand and they provide a reason for your target audience to keep coming back to your site for information. I am a strong believer in getting business owners to author their own blogs.
  • HALEY MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Personalization] The Secret to Trashing Your Boring Blog Post Title For Something That Actually Gets Clicked
    Instead of " Most Job Seekers Find THIS to Be Challenging When Interviewing" , find a great stat to support your claims either from personal data gathered by your company or through data published by another source and consider a title like the following " 54% of Job Seekers Said THIS is the Most Challenging Part of an Interview". Point made.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MARCH 16, 2012
    [Personalization] Manufacturers Need Lead Management to Close the RFQ Gap
    It is important to understand that a good lead nurturing program is NOT the same as an automated drip email marketing program or picking up the phone and telling the other person that “you are calling to touch base.” Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 19, 2010
    [Personalization] 5 Tips for Developing Strong Buyer Personas
    What’s this person’s role in the buying process?Decision What work issues keep this person up at night? What motivates this person to take action? What sources does this person turn to for information and daily news? What types of organizations does this person belong to and what events does he or she attend?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Personalization] Fathom on NorthCoast 99 for 2nd Year (2015)
    Admittedly, despite 2 of these 4 values being direct allusions to  The Godfather,  I can promise you we’re not Italian mobsters, regardless of my personal Sicilian heritage.). The  2015 NorthCoast 99 list of best places to work in Northeast Ohio was just announced a week or so ago, and Fathom is on it … for the second time.
  • NETLINE B2B MARKETING  |  FRIDAY, FEBRUARY 8, 2013
    [Personalization] On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience
    It’s always difficult to manage the line of giving content a personality vs. going completely too far in either direction. Fortino: That’s entirely up to you. I’m personally of the mindset that great content doesn’t always equate to high-volume. F500 (Fortune 500): Can you share insights around top performing content types?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] How to Get Linkedin Recommendations
    Every business person needs a Linkedin profile – with a photo and recommendations. B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  But how? The photo is easy, but how do you go about getting recommendations? What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you are not writing in first person, have typos throughout your LinkedIn profile, use poor grammar and do not include any publications, videos or SlideShares that you’ve created then you fail this test. What does a good craft beer bar have in common with a great LinkedIn profile? 10 Questions To Do Your Own Linked Profile Audit.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Personalization] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 4, 2012
    [Personalization] 3 Tips For Going Above & Beyond Your June Sales Quota
    Ask yourself: Are you calling the operator if you don’t get your prospect live to make sure they are the best person to speak with? It will not only help your personal goal, but your managers will notice your efforts. The countdown to my wedding on November 24th is officially here. Focus on Quality Activities. Put the Time in.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] How to Ask for an Appointment in an Email Cold Call
    The person on the other end feels like they're talking to a human being, not a salesperson. When I got the message below from Daniel McLellan , I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? But enough of my pontificating.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
    freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Personalization] The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50
    If you have about 20 minutes, I highly recommend watching the whole interview from start to finish, as it’s full of some great ideas and perspectives about personal branding from someone who’s working to build an army of social brand ambassadors from the inside out behind Oracle’s walls. Where would that person even start?
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] What You Probably Didn’t Know About Editors
    No one will know or care that I cut 350 words from a marketer’s overwritten article this morning, but I’ll know that my time investment saved each person who read it a couple of minutes. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. Wrong.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    There needs to be a position open, or the need for a position to be opened, that you would be the best person to fill. Exposure to the right people helps you set yourself up to show you''re the best person for the promotion when it opens up. why weren''t they? And if they weren''t promoted, then is there any hope in the world for you?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us.  25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] 30 Brilliant Social Media Marketing Tips From 2011
    little personality is fun. Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] 8 Content Marketing Ideas You Haven’t Tried
    CMO, sales person, etc.) by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. Develop an “About Us” campaign based on buyer personas.
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Personalization] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    Suppose you enter a job as a demand generation person or head of marketing; what is the playbook that you would want to run to elevate and grow the marketing team and the business? If you have a sales team at all, the cofounder may actually be your lead sales person. JERRY : What’s your definition of a “playbook”?
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Personalization] Will Social Media Apps Become Irrelevant to Marketers?
    In other words, once our friends and followers become too numerous, sharing personal content becomes less meaningful. Facebook blames context collapse for the decline of personal sharing on the platform. Instead of broadcasting their personal lives to the world, users are migrating to closed or anonymous communities. percent.
<< 1 2 ... 67 68 69 70 71 ... 175 176 >>