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  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Personalization] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    The personal incentive: a free MP3 music player just before the upcoming holiday season. Using that list, TriNet launched a combined direct mail and e-mail campaign driving the prospects to a personalize site ( www.mytrinet.com/prospectname ). also talk quite a bit about analyzing the value of inquiries vs the value of qualified leads.
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] 2013 B2B Content Marketing Awards
    NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza. Category: Integrated. Winner : Xerox Corp., for Healthcare thought leadership. HealthBiz Decoded  ( [link] ). mt=8 ).
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Personalization] The business of data
    It seems like such a straightforward question that every business person should be able to answer it without hesitation. Do you know what business you are in? Yet things are changing so rapidly, I am not quite certain that all would answer correctly. related question has to do with where one’s profits come from. Apparently, we all are!
  • PHOENIX RISING  |  TUESDAY, JANUARY 26, 2010
    [Personalization] A Lesson From a Ski Hill
    What does that cost us in business and in our personal lives? I learned a lesson at Squaw Valley yesterday. It was a rough day. Over a foot of our famous Sierra Cement and more coming down.    Sierra Cement is heavy, heavy snow - think skiing slurpies. heard my head go Crack as it hit the hardpack and trust me, I felt the pain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Personalization] How Empire Avenue crushed my soul
    People aren’t normally sharing some random person’s marketing messages, one who he or she has no personal connection with, just to earn points. By Rob Zaleski , {grow} Community Member. Social networks go to great lengths to keep people from gaming their systems. Well, all but one that is. An economy of bribery. They’re fakes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom -- and hope that those incentives will make their team produce top-notch results. It means acting with choice.”.
  • PWB MARKETING BLOG  |  FRIDAY, APRIL 8, 2011
    [Personalization] Why Discipline is Critical for Successful Demand Generation
    Sometimes this can be solved structurally, by having both functions report to the same person. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. Disciplined Point of View. The Discipline to Work Together. The Discipline to Test.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Personalization] Is Google Analytics Right For Your Business?
    Google Analytics aggregates anonymous data and doesn’t reveal any personally identifiable information. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The most popular topic of course was social media.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 15, 2010
    [Personalization] Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic
    In today’s content marketing revolution, the smartest person in the room wins.  I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a sharp guy in marketing — Craig Rosenberg of Focus.com , but better known as the Funnelholic. Sales 2.0 How does this help you? 
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Personalization] What Being on the Radio Taught Me About Writing
    You probably are—so just pretend you’re talking to one person, not thousands.” “I am talking to one person, right?” E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio audience. You ever done radio?” he asked.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] Meet the team. Channel marketing campaign case study for Canon
    And with a personality to match. Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers? Your main focus. What about the nuts and bolts? Printer - yes, well obviously you need one of those. The challenge. The idea. On it.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Personalization] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    Social Media Is About Personal Decisions. As opposed to mass media, in which a certain message is being broadcast to you, social media allows for more personal freedom. "I think the currency of social media is one of ' I want to do things.'". Should you add "Please Retweet" to your Twitter updates ? Yes, Says Dan Zarrella.
  • E-QUIP  |  WEDNESDAY, AUGUST 11, 2010
    [Personalization] Bungled Business Relationships
    The two parties simply enjoy spending time together, usually as a result of their common interests and personal affinity. loyal client needn't be a personal friend; your contributions to his or her success is reward enough. Strong relationships are critical to sustained success in professional services. think so. It shows. Stay tuned.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Personalization] 35 Expert Tips To Make B2B Content More Manageable
    Trust me, I understand this issue on a personal level. write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. Content. Many B2B marketers hear the word and wonder how they are going to create increasing amounts of it with their limited bandwidth. webby2001?.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] Savvy Speaks: Where Do You Find Marketing Trends?
    The Kansas City Freelance Exchange has given me numerous personal contacts as well as a monthly luncheon to attend and be enlightened. Part of being a savvy marketer is keeping up with the latest trends. This week the Savvy Sisters share their favorite hot spots for marketing trends and stats. Wendy. Stephanie. Jamie.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Personalization] About Our Partnership with Net-Results
    It’s allowed us to do a lot of very interesting things like personalization. Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. This partnership gives us an excellent platform to build them on.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Personalization] Specialization is Scary but Required for Digital Marketing
    Indulge me in a personal example. Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Personalization] 8 Reasons Why We Fail to Make the B2B Sale
    And you have to show the prospect that not only the risk to their company but also their personal risk (e.g. I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Personalization] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Above all, I personally find that it is a very powerful time for reflection. Looking back on an entire year of events both at a personal and professional level allows for deep thinking about many important matters. HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. Define value creation. How do you define value?
  • SMALL MANUFACTURER BLOG  |  SATURDAY, OCTOBER 26, 2013
    [Personalization] Is Your Website Suffering from the Boring, Bland, and Blah?
    Suddenly, I heard the very same excuses in my head that my clients give me about why they can’t put original photos or talk about themselves on their own Websites. “We don’t want to appear ‘small.’”. “We don’t want to get too personal,” etc. I love working with manufacturing companies. Machinery hisses and whooshes and moves and makes noise.
  • HUBSPOT  |  TUESDAY, JANUARY 25, 2011
    [Personalization] Firefox to Allow Users to Block Behavioral Ads
    The feature wouldn't block all advertising -- only personalized ads. If a Firefox user enables the feature, the advertiser would have to replace the personalized ad with a “standard” ad. It is hard to argue that the internet has not changed the level of privacy for the average person. In December, the U.S.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] How to Actually Be Productive While Working From Home
    Get Started Early. I''m a morning person so this works really well for me: I wake up, put on a pot of coffee, and start working immediately. Working from home is awesome. right up until the cat throws up on your computer. But it''s hard to say which environment actually allows us to be more productive: the home office or the office office?
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Personalization] Stop Depending on Your Salespeople to Generate Leads
    In fact, SiriusDecisions estimates that the buyer’s journey is 70% complete by the time they contact a sales person. Keeping a healthy profitable pipeline is probably the most important job that your sales people have. While closing is important, without a healthy pipeline, you really cannot be closing that many deals. The Answer.
  • ENGAGE  |  WEDNESDAY, JULY 20, 2011
    [Personalization] 6 Steps to Realistic Social Media Implementation
    Take count of all involved accounts, even if it’s only someone’s personal Twitter account that promises to Tweet a handful of times per month. Archiving streams relevant to your industry can create a concise, personalized search engine of content particularly useful to your organization. 6. Maybe we were asking too much.
  • SAZBEAN  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] 7 Simple Steps to Writing Great ‘How To’ Content on Your Blog
    How to Write ‘How to’ Content on your Blog What follows is how I personally tackle writing ‘how to’ or ‘tutorial’ style content. Yesterday I announced our ‘How To…’ group writing project and issued readers of ProBlogger with the challenge to go away and write a ‘ How to ‘ post for their blog. News & Notes
  • SAZBEAN  |  MONDAY, JANUARY 23, 2012
    [Personalization] Social Survival for Bloggers: a Peek from the Inside
    But nobody else reads that person’s submissions or comments, and his or her up-votes are generally nullified by automated system down-votes. The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does. Let this post be your guide.
  • SAZBEAN  |  FRIDAY, JULY 15, 2011
    [Personalization] Why Social Media Will Evolve Into Social Business
    We are entering an age of social business: a purposeful, planned, orchestrated, and integrated way of doing business in a social context which may feel personal to the outside world but combine complexities internally within organizations that will need navigating. He’s no Anthony Weiner. News & Notes
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Personalization] 25 social media listening aids to increase your hearing
    Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen?
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Personalization] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Contrary to popular belief, "There’s no such thing as a ''sales personality,''" Connelly says. Are you the kind of person who blames others when you fall short, or do you take responsibility? This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. We all have.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] What B2B Marketers Need to Know About the Facebook IPO Filing
    In addition, I have seen reports that as many as a third of Facebook employees are going to become overnight millionaires, which could lead to a new breed of startups instantly funded by employees’ personal wealth. Facebook will raise upwards of $5 billion with their IPO filing. What are your thoughts on the Facebook IPO filing?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Personalization] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    When another person approaches the other side of the Cube, both of your avatars connect through a digital ribbon. This is flipped on its head when a person enters a branded environment. But that will never compare to the experience of seeing the person on stage or being a part of a swaying crowd or feeling the hum of vibrations.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] How To Chop Up Your Webinar Content
    Arm your co-presenters with social language and encourage them to share across their personal and corporate social channels as well. Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Emails.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Personalization] 4 Ways Marketing Automation Will Shorten Your Sales Cycle
    This dramatically increases the likelihood that the sales person will win the prospect's business with far less time required to do so than with someone with a lower lead score. 2. Marketing automation makes follow-up easier, faster, and more personalized. What happens to those leads after they become part of your database?
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [Personalization] How Jimmy Fallon Redefined the Celebrity Biography
    Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Whether it’s all a put on ( Vanity Fair strongly suggests that it isn’t) Fallon comes across in 1998 just like he does now, as the kind of charming, funny person we would all like to be and, uniquely, the only one we can imagine being.
  • SAZBEAN  |  MONDAY, JULY 30, 2012
    [Personalization] Special Invitation to Explore! Social Media & Digital Marketing Conference
    I’d like to personally invite you to attend Explore with me on Thursday and Friday, Aug. 16-17 in Minneapolis. Jason Falls is bringing his event and an incredible lineup of speakers and topics to The Twin Cities for an intensive two days of learning and networking. have discounted tickets available so contact me for more details! 16 and 17!
  • CONNECT THE DOCS  |  FRIDAY, MAY 20, 2011
    [Personalization] 2011 #Nifty50 Top Twitter Women
    They are B2B marketers, social media experts, journalists, PR professionals and just plain fascinating personalities that you can learn from. Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 2 year old son Arya was getting on a flight from India to come see mom. Reviews
  • WEBBIQUITY  |  SATURDAY, AUGUST 18, 2012
    [Personalization] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. ( B2B Marketing Insider ). Which U.S.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Personalization] Blog Content to Drive Traffic - B2B Marketing and Sales Tip #255
    As the person here at ReachForce ultimately responsible for having a regularly updated blog, I know how very difficult it can be to continually come up with new blog post ideas.  Lucky for me Kipp Bodnar has created a great list of 20 Ideas For B2B Blog Content To Drive
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 3, 2013
    [Personalization] Ignite innovation? Lower costs? Turn to the crowds.
    Data forms are broken up into snips that are sent out so that no single person can see data from the same form — information is transmitted out of context. To learn more about this development, I attended a crowdsourcing conference and learned from experts from GE, Microsoft, eBay, NASA and other leading companies. accuracy. by Mark W.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Personalization] Why Sales Throws Marketing Under the Bus…
    Maybe it’s the fact that sitting as the Sales/Marketing Ops person I have sat directly under that bus a few times (as we all have regardless of which side you come from), or Gotta say, when Amy asked if I’d read this whitepaper from Silverpop I was instantly intrigued.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Personalization] Facebook Announces New Social Search Feature Called 'Graph Search'
    Their goal was to deliver better, more relevant, more personalized results for a user's search query based on who they were connected with on their Google+ network. This is the kind of functionality that will help users on a personal and professional level. Well folks, it's the moment we've all been waiting for. and your own were.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Personalization] Savvy Speaks: Inspirational Marketing Campaigns
    Stop any and all excuses and just, for the love of Pete, do it. I use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Wendy. Jamie.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Personalization] Tips on Using Facebook as a Good B2B Marketing Tool
    Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider: People on Facebook. More than 500 million active users. Average user has 130 friends.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [Personalization] The Anatomy Of A Sales Discovery Call
    There happens be a stockings sales person outside our door. (I live in a weird neighborhood) The stocking sales person, known as SSP, convinces my wife to buy some stockings. Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. Step one of course, the discovery meeting. You look fine.”
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Personalization] 56 Reasons Why Content Marketing Works
    The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Personalization] Email Marketing Metrics You Should be Tracking
    It’s been proven that contacts with accurate and complete information allow for better segmentation and personalization for email campaigns which increases response. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. Tweet This!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. You''re not a subject-matter expert, so your credibility can''t come from personal experience. The first step is getting a pulse on the subject you''re covering.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 21, 2010
    [Personalization] Savvy Week in Review - April 21
    How will this affect personal and corporate interactions in this space? It's Friday!!!!!! And, boy, does it ever feel like it!) Hope everyone had a great week. Lots going on in the blogosphere this week - we had more great posts than we could fit in our wrap up. Enjoy! Only time will tell. Thanks, Jep! You made our week
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 22, 2012
    [Personalization] [Video] How Do You Sound From Your Customer's Perspective?
    This time I want you to listen as if you're a crazy-busy person whose phone has been ringing off the hook all morning. We all know how important it is to be a good listener. But I'm the lone voice in the wilderness talking about the vital importance of hearing. And I mean hearing from your customer's perspective. Most sellers haven't.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Personalization] What’s the Value of a Google Hangout for Marketers?
    This is especially relevant for personalized results, but there is also evidence that it affects search rankings in general. Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Register for the Hangout here. Marketo has hosted 4 Hangout On Air’s over a period of two months.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Personalization] How to be Where Your Customers Are – In the Digital Flesh
    They stock wonderful, high-quality products and deliver incredible personal service from knowledgeable team members. They even give me a personal business card and walk around to the side of the check-out counter and hand me my bag with a smile. This was the classic Static Brochure website. ” or user-generated content platforms.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Personalization] Practical Public Speaking Tips from Janet Jordan of Keynote Communications
    Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. These can shut down the body.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Personalization] B2B Blogging Trends 2011: Towards an Integrated Approach
    corporate blog is not written by one person generally. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Personalization] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
  • STORIES THAT SELL  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Customer Quotes That Compel and Sell in Case Studies
    If there are multiple decision-makers, you can quote more than one person from the customer organization. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. How do you use quotes for maximum impact? Here are a few tips: Get in Three 'Marquee' Quotes. Add More for Emphasis.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Personalization] Are You Reaching Executive-Level Decision Makers
    The first sales person to work with an executive-level decision-maker to help them solve a problem successfully is light years ahead of competitors who sit on the sidelines until they see a Request for Proposal (RFP). It’s all about “first-mover advantage.”. First-Mover Advantage Leads to Market Dominance. Executive Events. What works?
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Personalization] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. Cross-promotion is simply the art of using one goodie to sell another. Amazon is a pro at it but we B2B marketers are nowhere near as good at is as we should be. It’s an open door here.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Personalization] Best Twitter Guides, Tips and Tools of 2010
    Or the most recent tweets mentioning that person? For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation. What types of information are worth sharing, beyond blog posts?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] The Biggest Gap in Marketing Software Selection Isn't Product Information
    That’s not terrible, at least by my pitifully low personal standards. There’s a reason I’m not a professional copy writer, which is that I’m bad at it. But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Personalization] 5 Things to Consider BEFORE Using Social Media
    If so, is their involvement based on personal or professional reasons. Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. The problem I find most prevalent is that companies have no realistic idea about what it takes to launch and support a social media program.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Personalization] Search: Moving Beyond Your Website in 2013
    On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Don’t be the person adding 10 hashtags to your posts. It makes sense. Questions to consider asking: Where are your customers searching for information? About Us.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Personalization] 13 Reasons to Attend Insider Summit 2013 #IS13
    The Insider Summit provides a chance for customers to meet in person with their InsideView account managers to build out success plans. Mark your calendar for May 21-22, 2013. The event of the year is coming up in just 4 short months. Make sure you save the date so it doesn’t blow by you. Register for the Summit today.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Personalization] Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
    Unique marketing tactics she used including Tinder, Craigslist, and in-person events. In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. She knew nothing about publishing or marketing a book. All she knew was she had to do something different.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Personalization] Hooks That Make Contests and Sweepstakes Successful
    Contests and sweepstakes are attractive by nature, because you gain the opportunity of winning something in exchange for your personal data. What makes a contest attract 10.000 participants or only 20? The difference might be about the way the it’s promoted, or possibly due to the perceived chances of winning the prize(s).
  • SYNECORE  |  MONDAY, JUNE 17, 2013
    [Personalization] Search Party: Google and the Evolution of SEO
    It uses your personal data to begin making suggestions for you and give you content before you even ask for it. Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…. OH HEEEYYY Google - How yooouuu doing? SEO is changing real fast. So where is search going?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Eight steps to thriving on information overload
    How well-informed you are depends largely on the quality of your personal network, and how effectively you can gather and trade information through the people you know. If you need to learn about recent developments in a field or find out something - ask the right person! 7. Remember personal info? About Ross Dawson. AHT Group.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, NOVEMBER 24, 2009
    [Personalization] Marketing Automation and B2B Marketing Predictions for 2010
    It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    It can be personalized to the individual, as you saw with Kian’s post, or to a location as you see with the MLive and beyondblue posts. This ability to put your own personal spin on a message was also present in the highly viral Ice Bucket Challenge. How can you enable people to make it personal? So what was it? A TV event?
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Personalization] Four Ways Your Sales Team Benefits from Inbound Marketing
    Through the efforts of inbound marketing and the personal touch of your sales rep, your company should consistently offer insights, suggestions, and more resources to leads in order to increase their trust in the rep and in your brand. If a company embraces inbound marketing techniques, the sales team is surely one of the primary benefactors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Personalization] Social media zombies and the 2 percent solution
    Unfortunately that advice is probably no longer valid because in an era where every person can publish, post, and tweet. Unfortunately that advice is probably no longer valid because in an era where every person can publish, post, and tweet. Social media zombies have turned the world of service upside-down. They don’t go away.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 24, 2012
    [Personalization] Be Quiet – and listen to yourself and others.
    Reading Susan Cain’s book Quiet:   The Power of Introverts in a World that Can’t Stop Talking certainly leads to thinking about the world we live in, our own ladders of inference and the value we place on personality. Look inside our suitcase (our personal bag of books) – what do we have in there, and why?  Gidgett Ingalls.
  • LEDGER BENNETT  |  WEDNESDAY, APRIL 10, 2013
    [Personalization] Thought Leadership is Overrated
    This isn’t a new trend, it’s just a now over an online environment, and less personal with customers self-educating before entering in conversation with you. Traditionally a sales person would listen to the needs of the customer and answer all of their questions. Content Marketing Institute. Just be helpful.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Personalization] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Eloquestions. (A)  Retargeting key. Eloquestions.
  • B2B MEMES  |  FRIDAY, FEBRUARY 3, 2012
    [Personalization] The Privacy Canard: David Lazarus and the Evils of Facebook
    In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century.
  • FATHOM  |  FRIDAY, JANUARY 3, 2014
    [Personalization] Coffee, Alcohol and SMBs’ 2014 Marketing Priorities
    But here’s where it gets fun: Top personal resolution for business success: Exercise more often. (By a landslide.). Least popular personal resolutions for business success: Giving up coffee or alcohol. ’ I don’t think I need to explain coffee or alcohol. 14%: Adopt mobile marketing best practices. This is not a joke!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Best practice is to develop a relationship with the blogger before asking for the guest post opportunity; asking for the opportunity with a personal note; understanding their audience and proposing a topic that is suitable; and not requesting (or worse, requiring) any specific quid pro quo. Image credit: Young Digital Lab. Experiment.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] How to Hire an Awesome Inbound Marketing Manager
    Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. We offer competitive salaries, great benefits, a high-energy environment and lots of room for personal and professional growth. And it appears we are not alone. Time management skills. thick skin.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. Google+ Clone Wars.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] How Will YOUR Website Be Impacted By Google's #Hummingbird Update?
    An article in Search Engine Journal puts it best: "Context has entered the search strategy lexicon, which accounts for more personalized search tactics based on location, platform, device and/or hyper local factors. The short answer to the question is that 90% of worldwide search queries will be impacted by Hummingbird.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 17, 2012
    [Personalization] Five Things to Consider for a Smart B2B Marketing Budget
    Now, however, buyers can research most of a purchase without having to first make contact with a company or their sales person. Artillery B2B Marketing Blog > The Forward Observer. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing. spam).
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Personalization] “Brooklyn” – a rejuvenated, hot brand
    They can develop a new personality for any brand. There are strong emotional ties that are associated with any effort to revitalize new neighborhoods –-examples are the underlying passion from such rejuvenation and the comfort levels and trust one develops when living and working with similar personalities and values.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2009
    [Personalization] How to Make Your B2B Website More Buyer-Centric
    Give your readers a phone number, email and name of the person to contact. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. tell them!
  • CONVERSIONATION  |  FRIDAY, JULY 29, 2011
    [Personalization] Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
    However, they also sell your brand, directly or indirectly, to their own personal ecosystems, thus leading to sales. So, don’t only nurture your (potential) customers in the strictest sense and don’t only nurture existing communities: think about the often invisible and forgotten connections and the mesh of personal social ecosystems as well.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Personalization] 8 Rules When Using Social Media as a Support Channel
    In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. So, keep social interactions personable as well. by Zainab Ali | Tweet this. This week offer 8 rules for organizations looking to use social media as a support channel. And Focus. And Quora. Exactly.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Personalization] How to Do Great Marketing with (Almost) Zero Money
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. But we also share it with our readers here.). But they are looking to sell their product and services. Whom do they trust?
  • BIZNOLOGY  |  THURSDAY, JULY 12, 2012
    [Personalization] Squirrels, long working hours, and social technologies
    Every day in the office, you create a wealth of knowledge, very valuable to you personally, your colleagues, your organization and the whole ecosystem around you. Photo credit: hynkle. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2009
    [Personalization] Get Back To Basics: 4 Key Questions for B2B Content Marketing
    Once you have the picture of your prospect, you should create everything with this person in mind. Ask yourself: "Will this person care about this information?" Simplify and focus. That's been my mantra lately. Your prospects are doing this, too. We have come to confuse information with understanding. What motivates them?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Personalization] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. This person doesn't need to be a graphic designer, but they need to understand the basics. I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. Is the logo included?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 4, 2009
    [Personalization] Want Quick, Useful Ideas on How to Improve Your Marketing? Try a Marketing Audit
    work with a lot of small and medium-size businesses that do not have a dedicated marketing person, so branding is not top of mind. This person doesn't need to be a graphic designer, but they need to understand the basics. I recently had the pleasure of speaking with Jennifer Culbertson of Looking Glass Marketing. Is the logo included?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Personalization] The Key to Sales and Marketing Alignment: The Sales Development Rep
    At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators. access to power”).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Personalization] Build a Highly Targeted Prospect List Using LinkedIn
    After finalizing the message, I contacted the personal assistants of each of these CFOs, letting them know I’d be sending them an email with insight into recent revenue assurance and fraud issues. Stuart Armstrong faced a big challenge. Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative. To implement best Sales 2.0
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Personalization] Marketing with VIDEO CONFERENCING / WEBINARS
    Many have not yet fully embraced or grasped the power of this technology, perhaps for fear of losing ‘the personal’ touch or the ‘face to face’ meeting scenario. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Personalization] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    BuzzStream’s email research tool lets users enter some basic information and it will attempt to identify that person’s contact information by presenting a variety of results to sort through. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] 4 Simple Ways To Get Started on Your Branding Strategy
    You would be amazed at how many companies are calling themselves one thing in person and another thing online. Good branding is essential for every business, no matter how big or small. These quick tips will help you get started on setting the groundwork for a great branding strategy whatever your business. 1. Decide On Your Brand Image.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Personalization] The Marketing Forum: Integrating Social Media
    In it, I discuss: How business is personal and people want to do business with other people, not companies. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? Social Media
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Personalization] Why I am No Longer a LinkedIn LION
    Here is the link to an interview with this person that many of you active in social media may recognize and then her “fake” LinkedIn profile. Profiles with company logos or photos that don’t clearly depict the person. Want to buy Facebook fans? Why not buy some Twitter followers to boot? Crazy, right? Profiles with company names.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 30, 2009
    [Personalization] Do you trust a virtual handshake?
    Personally, I often consider a tweet chat or an email exchange to be a "conversation" - and experience the feeling that I "spoke" to someone even if the exchange was virtual. Please visit both Don's and my blog regularly for the latest analysis. How much do people trust those that they meet online? They go necessarily hand-in-hand.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Personalization] Content marketing for the whale watching fisherman hunter
    Even so, there’s a huge market for seeing them up close and in person. I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” Yet online forums and social networks have become the go-to sources for many consumers. Yikes! Whales are protected.
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