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  • PAUL GILLIN  |  SATURDAY, FEBRUARY 15, 2014
    [Personalization] Stop Talking! I’m Trying to Listen!
    Much as I love Kawasaki’s Twitter style, I agree completely with Spark’s criticisms. I don’t agree everything in Hazardous to Your Social Media Health, of course, including Stowe Boyd’s advice to stop using RSS readers and Charlene Li’s admonitions against personal blogging. Shhhhhh! Beyond Social Media.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] Industrial Age Thinking Thwarts Potential of Internal Social Nets
    For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Personalization] Total Team Focus: The Ultimate Multiplier
    For those of you not familiar, the Oz Principle philosophy is based on personal and corporate accountability. I’ve always been a planner. like to write down goals and work toward reaching them. This is probably as a result of being a career sales guy. Or maybe it’s just the opposite. Loose ends drive me crazy. It was all hands on deck.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 12, 2013
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of July 12, 2013
    She recommends that sales reps always smile, remember that their attitude affects the people around them, don’t take it personally if someone’s in a bad mood, and ensure that they’re working in the best interest of others. Happy Friday! It’s called a Tag Team Tournament, and it’s gotten everyone excited and supportive of each other’s success.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Personalization] It's 10 PM. Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits
    “It’s highly likely when a person comes to a site that they’ll come back at the same time of day in future dates, and it’s likely that they’ll come either the next day or the next week,” Schwartz explains. “That’s true whether a person is coming at noon or five p.m. Only time will tell.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] LinkedIn Connections With Customers Leads to More Business
    After a phone sales presentation, I go to LinkedIn and send that person a request to connect. Having more contacts within an account increases your likelihood of getting in and getting to the right person. In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. sure think so.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Driving Engagement and Conversion with Marketing Apps
    And by taking a holistic approach to customizing your ecosystem, you can build your personalized marketing solution on a platform with the broadest selection of options to orchestrate the customer experience in harmony. So you’ve bought the latest new marketing roadster with high-tech features. Hitting the Open Road. CRM Integrations.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Personalization] 37 Reasons to Attend the Modern Marketing Experience 2016
    The person sitting next to you might be a Markie Award winner. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. Get inspired by World Class, Modern Marketers. 2. Be with people who get you. 3.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Personalization] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Imagine this; a person visits your a page on your website that''s about an industry topic, but the person doesn’t convert. Your ads could feature a picture of the sales person with messaging such as “Ian is still here to answer your questions” and a call-to-action (CTA) to request a callback. 9) Use price sensitivity. Simple.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] The Next Generation of Influencer Marketing
    From personal experience, influencer marketing can be a tough nut to crack. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Personalization] Can We Please Tell the Truth in Our Marketing Communications?
    received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). Claiming that the offer is personal. This post was inspired by a negative marketing event. Perhaps I am an optimist by nature; I made the call. He actually had a point.
  • BRANDPOINT  |  THURSDAY, APRIL 21, 2016
    [Personalization] Jargon is Killing Your Ability to Connect With Readers
    At best, the person sitting across from you is bored. Business Jargon Monoxide. Acronyms. Technical terms. Industry speak. You’re an expert in your field, and because you can walk the walk, you sure can talk the talk. But that doesn’t necessarily mean your target audience can. It can be a lot like going on a first date.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    In this new era of engagement marketing, mass marketing and campaign-based marketing fade into the distant past as marketers engage with customers across their buying journey, with personal and more relevant messages. Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Personalization] Sorting through the Social Media Code of Conduct
    didn’t respond to this person, and at first was a little put-off that some stranger would have to act like the Twitter police. This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too. Let’s talk it out together. read, tweet, repeat. Oh God. In London?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Personalization] The CIO and Social Media: Embracing Change
    In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.  As a CIO, I work with marketing to empower employees, helping them leverage these channels while ensuring compliance and security.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Personalization] How to Brand Your Business on a Budget: A 6-Step Guide
    In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. great way to get started is with our free MakeMyPersona tool, which guides you through a series of questions about the ideal person you want to reach. you get the picture. What does it entail? Do I need to hire an expert?
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Personalization] The Top-10 B2B Marketing Trends for 2011
    Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Personalization] Fathom on NorthCoast 99 for 2nd Year (2015)
    Admittedly, despite 2 of these 4 values being direct allusions to  The Godfather,  I can promise you we’re not Italian mobsters, regardless of my personal Sicilian heritage.). The  2015 NorthCoast 99 list of best places to work in Northeast Ohio was just announced a week or so ago, and Fathom is on it … for the second time.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Personalization] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Sanjay announced our new program, Marketo Engaged, which provides under-resourced students with personalized, ongoing support to and through college and into their careers. They know you have their data and they expect you to use it to personalize their brand experiences. Getting Students Engaged. Now Is The Best Time To Be A Marketer.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Personalization] How to use influencer marketing to promote your book
    Mike Moran tapped me to help him and Bill Hunt track down everyone outside of their personal SEO/SEM database of contacts. Never forget that every single profile, website, blog, and email address represents a person, a soul, an ego, and a heart. You can still register and it’s free. Why You Should Reach Further Than the A-List.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. Three: Every single person knows exactly what they're supposed to deliver for the organization. The main reason? workers age.
  • ANNUITAS  |  TUESDAY, OCTOBER 18, 2016
    [Personalization] B2B Content Marketing – It Takes A Village
    It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content. This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It Takes a Village-.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Personalization] Does Gamification Work On a Customer Community? [CHART]
    Or  my personal favorite. I’m looking forward to sharing some of my thoughts on gamification and community management next week as a speaker at  JiveWorld  in Las Vegas. by Heather Foeh | Tweet this Gamification is a hot topic these days. In July 2012 we added gamification into our own online community,  Topliners.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Personalization] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Have you included links to social profiles and a personal website, if relevant? Have you added anything that points to your personality or interests outside of work? I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
  • B2B MARKETING ONLINE  |  TUESDAY, FEBRUARY 8, 2011
    [Personalization] Time, and social media, waits for no man
    Regardless of their personal preferences for communication, marketers must ensure they understand the opportunities for, and implications of, social media; not just now, but in the future as social media is changing fast. I’ve had the distinct feeling of déjà vu last month (January). But it will evolve.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. A “good enough” solution is unable to track these nuances. 4) Single Scoring that Doesn’t Separate Interest from Fit. A “good enough” solution rarely distinguishes whether or not a lead is a good fit for your business.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 13 Web Design Trends to Watch in 2017
    After years of flat design and minimalism, adding illustrated touches to your site is a great way to inject a little personality, as seen in this charming example from NewActon (designed by Australian digital agency ED ). 8) Ultra-minimalism. The landscape of web design is constantly evolving. 10) Mixing Horizontal and Vertical Text.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    If you ask the average person to define “social media,” you’ll get a wide variety of answers. A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 5, 2015
    [Personalization] Lead nurturing via email series and content marketing
    Lead scoring was improved after analysis of every person in the program, and the team found out that factors impacting lead quality included: asset size, title and behavior such as changing tracks, forwarding material or downloading at least three pieces of content. Background on the campaign. What the team did during the campaign.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us.  25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Personalization] Breaking The WordPress Stigma: The Blog Factor
    You see, when WordPress launched in 2003 it was created out of a desire for an elegant, well-architectured personal publishing platform to enhance the typography of everyday writing. Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. Let’s talk about that a bit. But that was 12 years ago. My case in point?
  • MARKETING CRAFTMANSHIP  |  MONDAY, SEPTEMBER 12, 2016
    [Personalization] 7 Signs that You’re NOT a Thought Leader
    And that requires personal (or enterprise) discipline. Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. It’s a “trust me” sales approach.
  • VIDYARD  |  THURSDAY, DECEMBER 15, 2016
    [Personalization] Have You Met V-Bot?
    they’re sharing and downloading, and how long they stay engaged. V-Bot’s friendly eyes, anthropomorphic form, and contagiously fun personality are a reminder that knowledge isn’t just data and cold facts. When you think of technology and software, do you think of something that’s cold, mechanical, and unfriendly? That’s where V-Bot comes in.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Personalization] How ABM Is Helping Spiceworks Grow the Business
    The SiriusDecisions’ model calls for premium accounts to get the full ABM treatment where sales and marketing teams are aligned to personalize the buyer’s journey as much as possible. As content marketing became all the rage, Nick B havsar sometimes would joke that he was a little confused about all the buzz. writing? New phrase, old concept.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Personalization] Got a Trade Show Coming Up? How to Use Instagram While You're There
    For deeper prospect interaction, have attendees take the photo at your booth with your mascot or logo and award the person with the most likes on their Instagram account a prize. Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Personalization] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Email is more personal than social media — it builds one-to-one relationships rather than networks. If you want to offer depth — like  Jay Acunzo  on his personal blog — fear not! Because so much of our personal emails are sent in plain text, they are easy for us to absorb and can feel more human than their super-designed counterparts.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Personalization] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    Sports stadiums, concert venues, and airports can use beacons to personalize the user experience. In 2016, SXSW improved its app and beacon functionality by offering users personalized content and recommendations. Marketers may have jumped the gun on beacons’ mobile marketing potential. The Beacon Premise. Looking Ahead.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] B2B Experts: Content Marketing Will Not Replace Social Media
    Wherever personal brand and person-to-person relationships are key (e.g. After asking the B2B experts the difference between social media and content marketing , I asked them if they thought content marketing would ever replace social media. This question was part of my original line of thinking. Ann Handley ( @marketingprofs ).
  • CHRIS KOCH  |  MONDAY, MARCH 12, 2012
    [Personalization] 6 ideas for sifting the mobility chaos
    Mobility should be corporate owned, personally enabled. For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] Sales and Marketing Plans Need to be Aligned
    In this scenario, direct sales reps will only see leads that have been pre-qualified, usually by a business development rep (BDR) who has personally qualified inquirers by asking a series of questions about budget, authority, timing and so forth. In the best-case scenario, we get to review and provide input for the sales plan.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Personalization] Another Facebook Photo Change for B2B Companies
    If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos. If the point was to make the Business Pages look like personal profiles and create a business timeline, I am curious why it was designed based on a different spec.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Personalization] Savvy Week in Review: December 9
    Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Our favorite picks from the week are below -- and let us know what elese you would add in the comments.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] 8 Tips From Top Experts on How to Achieve More in 2015
    To achieve something great, you need to take control over how you run your personal and professional life. It’s the act of taking 5 minutes a day to take note of things you’re grateful for, fantastic things happening in your life, and remind yourself of the person you’re working to become. It requires making something personal.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Personalization] Is Inbound Marketing Holding Your Business Back?
    In recent years, technology has changed outbound profoundly, allowing marketers to create and deploy increasingly targeted, personalized programs. We’ve all seen the numbers about how far the buyer gets through the process before agreeing to connect with a sales person. But getting found is only the beginning. Inbound or outbound?
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Personalization] When Business Blogging Works Too Well…
    Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! Digg this!
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 1, 2016
    [Personalization] Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
    For instance, if someone visits your site because of your SEO efforts, marketing automation software immediately starts tracking that person. Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Personalization] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    Then, if the person clicks on your ad, he or she goes to your website. For example, one visitor might be ready to receive a call from a sales representative while another person might be ready to get an email about an exciting new product that you have. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Personalization] The Expanding Role of the Humble SDR
    Business leaders explain how ABSD is a winning formula because it drives targeted sales efforts at high-value accounts using relevant, personalized content in hopes of scheduling initial meetings with prospects for the Account Executives. And the person at the center is the humble SDR. They can have different titles. Inside Sales Reps.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Personalization] How To Plan, Execute & Measure a Direct Mail Campaign
    The mailer, plus the follow up, allowed our AEs to have better interactions with prospects. “It was a more personal approach than just a phone call or email and I felt like people were a lot more relaxed and shared more than usual,” said Justin Mukai, Bizible AE. We decided on a direct mail campaign. Direct mail can set your company apart.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [Personalization] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    This personal connection comes down to one idea — empathy. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Topic #1 — Lead generation is king.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Accelerating the Buyers Journey: Less Features and More Value
    Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. The major buyer question: Why Change?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Personalization] So, Um, You Really Need to Stop Using These Crutch Words
    Each person has their own set of crutch words, but there are quite a few that are very common. personally have only recently been able to get over the "literally" phase, but I catch myself overusing "basically" and "definitely" quite a lot. Of: I personally am just going off of what I learned in grade school. so as I was saying.
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Personalization] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?” A marketer could answer this question with a pricing grid or a case study – but these methods lack a certain amount of personalization. Because it’s personally informative, it’s more valuable than traditional content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Personalization] 10 Things I’ve Learned About SEO in 2014
    Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer. One of the things I’ve always loved about this profession is that I am always learning, both personally and professionally. TEN YEARS!
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Personalization] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. You don''t want to be that person. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. The one that uses data to prove an argument. right? No way. And voila!
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Personalization] Mark Your Calendar: 5 Keys to Successful Lead Nurturing this week
    Offer a clear call to action – something compelling you want the person to engage with. Make sure you deliver the right message in the right media to the right person at the right time. This is a webinar on the 19th presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register today.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Power of Print – One to One Mail
    That’s the kind of personalization we need to find in our direct mail. Marketers can do highly personalized direct mail campaigns – one to one programs –  right into empty mailboxes! He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print. What do you think?
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Personalization] How to Insert Google Calendar Invites in Your Marketing Emails
    All they have to do is click "Save" and your event will be blocked off in their personal calendar. Time should be in GMT military time; Google calendar will convert it to the proper time zone for each person viewing the calendar invite. Conferences, workshops, product launches, webinars, networking hours -- they''re essential.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Personalization] Advice on starting and growing an SNS
    Unlike the “eigene homepage,” which is about creating a website to share personal interests. SNS’s aren’t websites or personal home pages. Friendster wanted to define what a community was and should be… People you know and who are either your personal friend or a friend of a friend. Enjoy! It is a bit of a rant. Seriously.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] How to Use Surveys for B2B Lead Generation
    Best of all, select survey solutions can integrate with your marketing automation platform, syncing results with your leads to improve your lead scoring, personalize nurture, and increase renewals and referrals.  Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Demand generation and…surveys? This month? Quarter? Maybe not.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    The personal stories of individual people whose careers have dramatically changed trajectories for the better after embracing HubSpot and inbound get me every time. What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. How have you been moved by others in your career?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Personalization] How To Increase Customer Loyalty And Revenue
    But even the most marketing-savvy businesses are realizing the importance of personalizing their efforts. The company plans to use the data it’s already collecting on customers to deliver personalized messages to each shopper on an ongoing basis. and The Huffington Post. Customer loyalty is a top priority for many brands.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Personalization] The Biggest Mistake Marketers Make.
    In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage. is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. What does this mean?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Personalization] The 6 Biggest Marketing Storylines of 2016
    Every social media platform has a treasure trove of personal data on its users, which is a valuable currency in the digital age. While the internet economy becomes more reliant on the free flow of personal data, regulators in the EU aren’t rolling over to tech giants. So what happened? Facebook’s controversial domination.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 14 Stress Management Apps to Relax Your Mind & Body
    Each morning, it offers a short list of suggestions for what to do -- stuff like pay for the next person's cup of coffee, for example. That's because focusing on and controlling your breathing can really help calm a person down. Image Credit: Bustle. 9) Personal Zen. Here's a list of some of our favorites. Price: Free.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Personalization] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. And the research confirms my personal findings. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Personalization] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Write in first person. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account. It shows there’s a person behind the Twitter account. Responding to Followers. 1. Link to it regularly. 5.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Personalization] Fashion Influencer Marketing: What Good Looks Like
    How many Facebook posts, news articles or blogs have you seen that start with “This person is wearing a stunning X to the Met Gala?” The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. Consumers are constantly redefining new fashion trends every day. What Is a Fashion Industry Social Influencer?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Personalization] How Higher Education Marketing has Changed
    Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. This more personal approach is necessary to attract quality leads to your institution. Four-year universities see flat enrollment rates. What skills will they have?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 28, 2014
    [Personalization] Why Companies Must Hire for Potential, Not Skills
    Nearly two-thirds (65 percent) of respondents to the PwC survey said they choose their jobs based on opportunities for personal development. One of my former bosses said she literally fished my cover letter and resume out of the trash. Where’s the Flexibility? Companies Can’t Always Get What They Need Off the Street. Please tell me about it.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Personalization] The Death of Creativity in Writing
    ” “What about personal opinion?” This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. It wants to see if you can follow rules.
  • SAZBEAN  |  MONDAY, JUNE 6, 2011
    [Personalization] Treat Your Customers Unequally
    It just makes sense to recognize when you’re spending too much time on the wrong person who has no intention of buying from you again or who you’re spending more on than you will ever make (aka, when it’s time to fire that customer). Notice I didn’t say unfairly. said unequally. Unequally is good for business.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Personalization] Should You Use Facebook for Your Business?
    Maybe it makes sense to connect on a personal level through other groups or associations. You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Do You Have Time for Engagement? Thoughts?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Personalization] 6 Trends Highlighted at Social Media Marketing World
    The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. The following are 6 key trends derived from the report. 1. Blog, blog, and blog! 
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [Personalization] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    Photo credit: Gerard Stolk (vers la réunification). The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  But all this assumes that the marketing team has a clue about what kind of lead is ready for a sales rep.  Enter the concept known as lead qualification. Industry.  Parent company.  Behavior.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 1, 2013
    [Personalization] SEO is a most effective tactic, but it’s also very hard – MarketingSherpa research shows
    One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. SEO is one of the most effective tactics in sales lead generation today, but it is also among the hardest to do, according to a study by MarketingSherpa, in their Chart of the Week. Special promotion for July 2013.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Personalization] Preventing Healthcare Security Breaches in 2015
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. Those personal matters relate to protecting PHI in paper form and in conversations that can be overheard. The Harsh Reality about Healthcare Security Breaches. billion. Secure passwords. Firewalls.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] The 2013 Social Business Marketing Manifesto
    They need their employees to become content creators, to build their personal brands and to influence the influencers of their customers. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Personalization] Benefits of HubSpot's Social Media Tool
    Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. That's the kind of contextual, personalized social media marketing that just hasn't existed in the past. Don’t get me wrong, they still prove to be valuable in the big picture.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Personalization] What’s Missing In Your Marketing Strategy?
    Personality and Voice: Along with your brand’s message being clear and consistent through all channels, it must also have its own personality. But those extras, such as the visuals, CTAs, high-tech gadgetry, well-planned calendars, brand personality and consistency, etc. Take time to plan ahead on this point. Device Readiness.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Email Marketing In A Nutshell
    The subject line should show your brand’s personality, but also appeal to the reader, so run the numbers and see which side or your personality appeals to most. All images came directly from my personal Gmail inbox within the last 48 hours.). All marketers have to do is create the perfect email campaign for their audience.
  • WEBBIQUITY  |  MONDAY, JUNE 20, 2011
    [Personalization] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
    The more active a person is in social media, the more time it naturally takes up (e.g. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. 1. No question.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Personalization] 11 Features to Bring Salesforce Chatter to Life
    constantly get asked where personal or descriptive notes about accounts and contacts should be stored. I now recommend adding these notes to the record’s chatter feed. Tagging ’ a post adds it to a special news feed, and ‘ liking ’ a post indicates that you support the person or idea. by Andrew Sinclair | Tweet this. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] The customer is the customer. Adapt or die.
    This guy was personally responsible for the acquisition of $1.5 I’ve had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies. It was a dicey situation. That’s it.  Right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Personalization] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Personalization] Drive Mobile Engagement With In-App Messaging
    Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. Because of its tailored style, In-App Messages are primed for delivering content based on user context and expectation, creating a more rich and personalized customer user app experience. Product News
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Personalization] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Make sure it comes from a real person, not marketing@company.com, and use personalization to reflect what you know about why they bought. Use marketing automation to unenroll customers in your marketing emails and, if you have the capability, to trigger personalized content on your website when they return. Yikes!
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Personalization] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    The company also introduced new software for personalizing websites to each visitor. That same year, HubSpot announced its acquisition of oneforty, introduced new website-personalization software, and began targeting much bigger businesses.". Every time I write, my goal is to write easy-to-read sentences. So come on. There. Absolutely.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 15, 2012
    [Personalization] Lead Scoring: A Beautiful Theory, An Ugly Truth
    However, no matter the number of clicks, the specific downloaded content, or visits to related pages, how do you know if the prospect is truly ready to be contacted by a sales person? Let’s discuss the idea of lead scoring within marketing automation and why inbound marketing embedded with a scoring system doesn’t a sales qualified lead make.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] 4 Ways to Make Friends With Legal and Get Content Out Faster
    It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. Newspapers and magazines have pre-written obituaries for popular celebrities, political figures, and other persons of interests that cover every possible cause of death. Here are their stories.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Personalization] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    person might offer up a personal email address to secure a whitepaper, hoping to conceal professional affiliations; someone else might supply their personal email address to make a private purchase at work. SEO Basics: A Checklist for Content Marketers. Kaila Strong – January 23 rd , 2015. Paige Musto – March 9 th , 2015.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • JUNTA 42  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Tackling Diversity in the Marketing World
    Upon arriving back at the office, I was compelled to examine my personal behavior. There’s nothing like seeing your personal bias on paper. In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Simply put, it felt wrong to be part of an event like this.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Personalization] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Now, we have access to user data, which marketers can use to personalize experiences at scale. Lowe's ultimately had more than 180,000 variations on the video, each of which was personalized to the individual viewer. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. Picture This.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 26, 2013
    [Personalization] 7 Nurture Programs You Need To Have
    Depending on the type of event and information you have on each person, contacts that don’t engage at all may be moved into the active prospect program or put into your background nurture. 5. Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Warm Up.
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