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  • BIZNOLOGY  |  MONDAY, DECEMBER 6, 2010
    [Personalization] On Leaks and Privacy and Social Media
    Any concern that by adopting social media practices a company or person will be more vulnerable to this kind of exposure is not well supported by actual evidence. Anyway, this is Aaron from Toronto, who I promise is not the same person as Paul from Miami, but on the Internet, I guess you never know. Image via Wikipedia. by Aaron Kim.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Personalization] 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]
    DO use personalization and dynamic content. Personalization is one of the best ways to improve the effectiveness of your CTAs. Calls-to-action (CTAs) are one of the most critical inbound marketing tools. But not all calls-to-action are effective at converting your visitors. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Personalization] Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
    “According to IDC , over 800 million PCs were sold between 1981 and 2000, making the rate of iOS and Android smart device adoption more than four times faster than that of personal computers.” Meanwhile, web consumption, on both desktop and mobile devices, has started to show a slight decrease. Take a look for yourself.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 30, 2012
    [Personalization] The First Step to Making a Sale
    Though not always possible, it is great if you can find out a little about the person in charge of purchasing for the company. If the person has a Facebook or Twitter account, you may be able to find out a thing or two before making that call. Life as a salesperson would be great if all our prospects came from warm referrals. Sales 2.0
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Personalization] 3 Ways Marketing Automation Can Help Your B2B Marketing Evolve
    This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale. You’ve got to get a sense of the personalities of those names.Marketing automation allows marketers to jump quickly into the process of starting relationships when potential leads signal their interest.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Personalization] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    And this process doesn''t have to be used just to alleviate your personal workload, either. 'Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that''s in great shape. So let''s get to it!
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
    The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. was improperly sent.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 27, 2012
    [Personalization] Big D, little d, What Begins with D? Try Direct and direct.
    We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months. To do that, you must think "direct". their local retailer); we'll call those "BIG Ds" or simply " Directs ". Build tighter relationships.
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 3, 2011
    [Personalization] Embracing Digital Customer Interaction
    With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics.  Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.  That is no longer tenable. 
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Personalization] 3 Steps to Building a Strong Mobile Commerce Foundation
    What's more is that consumers are fairly impartial to the brand or type of security certificate actually used, even if it's just an internally created one, and this has been backed by both studies and my personal experience as a digital consultant. . Incorporate these, and you'll already be ahead of the majority of the competition: 1. 
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Personalization] 4 Ways Inbound and Outbound Marketing Can Work Together
    Sometimes there is no substitute for in-person networking or meeting with a prospect face to face. It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it!
  • ENGAGE  |  MONDAY, JULY 9, 2012
    [Personalization] 4 Steps to Great Magazine Cover Design
    People , with its combination of celebrity and human-interest stories, positions “people” up close and personal, along with a column of the supporting cast. The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside. Pretty straight forward, so it seems. Create your own style.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    [Personalization] Reinforcing The Use Of A “Message Map” for Insides Sales
    And there you have it, a message map that can really be used by any person who sells virtually anything on this planet. At first glance the title set my expectations toward some cheesy, outdated methodology, but what I discovered really resonated with the process our company has been working to put in play. The method is simple.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Personalization] The 2011 #Nifty50 Top Twitter Men Reprise
    His blog also includes a beautifully written personal account of the night the Berlin Wall fell. His personal blog focuses on strategic marketing, communication and values in today’s market. Mark personally drives his many conferences on communications and social media. But, by no means, is this list complete. Adam L.
  • SAZBEAN  |  MONDAY, APRIL 8, 2013
    [Personalization] The 7 Biggest Misconceptions of Successful B2B Marketing
    Up to 90% of the process is done before a prospect ever engages  a sales person, according to Forrester. 'Businesses have been selling to businesses for quite some time now, but only  recently has B2B marketing risen to a whole new level with advancements in  online targeting, display advertising, and marketing automation. News & Notes
  • SAZBEAN  |  TUESDAY, JUNE 26, 2012
    [Personalization] The 12 Pillars of Reader-Friendly Email Marketing
    People are extremely protective of their email inboxes; they’re personal spaces that, when violated by spammers and bad segmenters, prompt recipients to unsubscribe. Ah, your first email message from the latest list you opted into. Let’s check it out and see wha … … AAAH! Eyes burning? Color overload? News & Note
  • SAZBEAN  |  MONDAY, MAY 7, 2012
    [Personalization] Social Business: Where It’s Been & Where It’s Going
    Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it. “Chasing the past, I stumbled into the future” – T A Sachs. The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. News & Notes
  • SAZBEAN  |  THURSDAY, FEBRUARY 16, 2012
    [Personalization] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. We are all living the marketing high life. Can This Last Forever? News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Personalization] 8 Steps to Hosting a Successful Twitter Chat
    Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it’s a great inbound marketing tactic for your social media strategy. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Steps to Hosting a Successful TweetChat.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Personalization] What it Means Today to be ‘Connected’
    ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. I was recently selected as one of Britain’s “best connected” women by Director , a business magazine.
  • B2B MEMES  |  TUESDAY, JULY 13, 2010
    [Personalization] Journalists as Buzzword Killers
    It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. unique.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Answers to 11 Questions You've Been Dying to Ask About Twitter
    Simply put, a verified account is one that Twitter has officially determined genuinely belongs to the person or company that it claims to represent. 'As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters. and that''s about it. 29 at 10 a.m. PST/1 p.m. The short answer is: It depends.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 10, 2014
    [Personalization] [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect #SocBiz #IBM
    This conversation itself was just a small part of the many goings-on at the conference, where a person could simply be walking from one panel to the next and come upon a conversation such as ours and learn something about the role of today’s leaders in a new era of business. They buy why you do it.”. FOR EWORD by David C.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Personalization] 7 Deadly Sins of Marketing Automation
    Oftentimes, marketers will send their automated emails from an impersonal email account or worse, address the wrong person in their email. Don’t just send to a Sir or Madam -- send to a specific person. Marketing automation is an often misunderstood tactic in two extremes. Sloth (Not Creating a Marketing Automation Agenda).
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Personalization] The 7 Slides You Need for an Epic Monthly Marketing Report
    Keep an eye out for a personalized monthly report that gets sent to you at the beginning of each month. Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? But today, there's no need to struggle. Note the word "results." Visits by Source.
  • B2B CONVERSATIONS NOW  |  MONDAY, APRIL 2, 2012
    [Personalization] Adopt Zero-Time Selling and Boost Sales Now
    Prospects don’t want to waste their time talking with a sales person or attending a Webinar unless they know they can afford a solution. I just finished reading Zero Time Selling by Andy Paul, which was selected as one of the top 3 sales and marketing books in 2011. They key to MILT is RESPONSIVENESS. Why is responsiveness so important?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 31, 2008
    [Personalization] The New Skills
    My main research interest has been the process of developing and cultivating a personal learning network/environment and I’ve been pleased to see the work literacy blog devote some time to PLN/PLE.  I just saw a post by Kimberly McCollum, The networked nature of information , where she raises an interesting question.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Personalization] Find New Customers: Collecting registrations – right and wrong way
    To paint a picture, let’s say you are traveling and at dinner you meet a very attractive person of the opposite sex.  Regardless of your intentions, you’ll like to talk to this person.  Do you want to collect prospect info? If so, you need to do it right. Content marketing is growing by leaps and bounds, with good reason. 
  • SYNECORE  |  SATURDAY, JANUARY 12, 2013
    [Personalization] The Best Branded Content of the Week: January 12, 2013
    As a web designer, I will always have my personal doubts about the browser, but I do appreciate the pithy navigation tabs – “Curious? While exploring various types of branded content, I have noticed that many businesses create additional websites to promote specific campaigns or products. Samsung – We All Share. It’s Good Now. No Really.”.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Personalization] A Formula for B2B Marketing Success
    Frequency refers to all contacts; whether online, social media, print, email, telephone, or, in-person. When it comes to marketing strategy, it’s always useful to work from a proven formula. This doesn’t mean you have to follow the formula exactly as written, but it does give you a good starting path.  x I x P.I.Q. “P.I.Q.” P.I.Q.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 5, 2010
    [Personalization] Minority Report Style Marketing – Creepy or Cool?
    For the Gap (and other retailers) that means they can call out to you with very personalized messages while you are walking around the mall, like “Hey Tom Cruise! I guess first I have to admit that I am a big sci-fi geek. For those of you poor, unfortunate souls who haven’t seen the movie, there is a bit that always stuck with me.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Personalization] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. Don’t worry, nothing could be easier.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Personalization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    As B2B marketer professionals, SEO’s need to align themselves closer to buyer personal development , in an effort to truly understand what buyers are looking for (and how they are looking) when evaluating complex B2B solutions. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Personalization] Webinar Recap: How to Use Research to Grow Your Firm
    Things like language you use, order of questions, the person who is doing the interview can influence the responses you get. This choice is often made under the assumption that they are the person who best knows the client and has
 a trusting relationship with them. Another person in your firm (in house). Sampling issues.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Personalization] 4 Business Blogging Best Practices
    While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content. However, some of the key principles of media and personal blogs are still very much important in business blogging.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Personalization] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    While we don’t want to admit it, we’ve all been there in the roles we’ve taken on within inside sales (OK, maybe we have all been there personally too). scenario came up the other day where I found myself saying to a rep, “Stalk her! Be a stage five clinger!” Call from different phone numbers.
  • ONPATH  |  MONDAY, APRIL 1, 2013
    [Personalization] America's Next Top Marketer - Recorded Webinar
    How do you get more sales leads with a two person marketing team? America’s Next Top Marketer - Recorded Webinar Have you ever watched America’s Next Top Model? It’s a reality TV show hosted by Tyra Banks in which a number of women compete for the title of America's Next Top Model and a chance to elevate their career in the modeling industry.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] Oh Snap! No One is Opening My Emails
    The answer is simple - send the right message to the right person. Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients. Software Advice just published a fantastic article about this topic. There is nothing more to it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 1, 2012
    [Personalization] Key Strategies for Technical Sales
    Are you a technical person who has to sell or get funding for your company? Personally, I’ve always have problems with them. Babette Ten Haken: The worst 4-letter word in an engineer’s or technical person’s vocabulary is S-E-L-L. Do you sell to technical customers or engineers? It’s written especially for you! It’s pervasive.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] 6 New Year Resolutions for Employees and Employers Regarding Social Media
    Understand who owes social media accounts and keep your personal accounts and activities completely disconnected with any employer-provided accounts and electronic devices. New Law Prohibits Employers from Accessing Personal Social Media Accounts of their Employees (onesocialmedia.com). Here’s some quick tips. Eat healthier. 
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Personalization] Social Business Readiness: 5 Questions For Sales Executives
    Are digital assets and successful techniques captured so each sales person does not need to re-create best practices for her own use? Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads. How do you identify and build relationships with them?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 15, 2012
    [Personalization] Finally! The True Secret to My Sales Success Revealed
    Asking questions took me off the hot seat, enabling me to really enjoy the person I was with. I owe it all to teenage angst. That's right. wanted to be popular and have a boyfriend. But it wasn't my natural style to be a big flirt. I'd much rather have been immersed in a good book. Fortunately, I found my salvation in. Seventeen magazine.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Personalization] How To Use YouTube For eCommerce
    Most of us have a video camera and when you talk to the camera like a person, you easily come across as conversational. This is a guest post authored by John Lawson. John is an eCommerce Entrepreneur and speaker, CEO of 3rd Power Outlet and ColderICE Media. How to Use YouTube To Increase Sales. Why Video? Where do you start? Easy win.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 29, 2009
    [Personalization] Who are the most influential people in social media marketing?
    By dividing the number of lists a person is on by their total number of followers, I believe this might serve as a quick and dirty rating of relative influence. Try it on your own favorite marketing personalities.   I’ve been thinking about lists on Twitter and how they might be used to assess someone’s influence.  I’m
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Personalization] Purpose-Driven Marketing for a Purpose-Driven Economy
    As millennials (most notably) follow paths of personal and social entrepreneurship, the workplaces that foster everybody’s growth and encourage workers to realize their purposes are the ones that ultimately motivate their best work and retain long-term loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014. Original, right?).
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] Online Marketers are Creepy
    However, my personal network is heavily skewed towards people in online marketing. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers. Get Out of Your Bubble!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Personalization] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    Social businesses have a significant competitive advantage, as they keep pace with today’s market. Now that consumers are more connected , informed, and empowered than most businesses, a growing gap persists between consumer’s expectations and a business’s ability to deliver. And, 43% of U.S. This process is often called Inbound Marketing.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Personalization] How to ignite your business with Twitter: The X Factor
    ” Kevin Randall (@kevinbrandall) –  Director, Brand Strategy & Research – Moveo Integrated Branding “Some brands support their brand positioning by using the MEDIUM in an on-brand way while others tweet CONTENT that articulates their brand purpose and personality.  Engaging Your Customers. Servicing customers.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Personalization] How to Optimize Your B2B Landing Page
    When a person visits a landing page, the most important aspect of the entire page is that it clearly directs the visitor to take an action. 'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Personalization] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    Check to see what the person you’re about to pitch is up to before contacting them. In the event that the person is sick, having a bad day, or away traveling, it may be best to contact him or her at another time. Download the full ebook here. It's true! But how do you find the influencers in your industry on Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 23, 2011
    [Personalization] The Tao of Twitter in Action
    I’m really proud that the little book is creating a movement of people who are realizing powerful personal and business benefits by making a few adjustments to their approach.  This week, I received a very touching gesture from somebody following the path. The path starts with Targeted Connections.  Well, they do. Carl Brand.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Personalization] Social Media For B2B Salespeople? Really?
    On Facebook I find family photos, his passion for golf, and get a feel for him or her as a person. I sure hope so! In fact, since I’ve done nothing but B2B sales since 1977, I’m counting on it! First let me say that I am very excited to have been invited by Neal to be a regular contributor to this site! prefer the term “social business.”
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 7, 2011
    [Personalization] Is it Ethical to Edit Online Customer Reviews?
    More importantly, let’s assume this “Snob Effect” on online customer reviews has implications in other businesses, where socio-economics and personal status are factors in the selection of a product or service, and where online customer reviews for those businesses are readily available. Marketers Can Leverage Knowledge of Online Behavior.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Personalization] 5 Steps To Get Daily Blog Visitors
    Every person they tell about their guest post becomes a visitor to your blog – and a possible follower. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Make it unique?
  • WRITESPARK  |  TUESDAY, JUNE 12, 2012
    [Personalization] White Papers: Too Much Fat, Not Enough Meat
    Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". Avoid throat-clearing text. Narrative text.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Personalization] 5 Ways to Increase Your Productivity
    People often cite prioritization as a personal area of improvement. This is interesting, because we prioritize every day, every hour and every minute of our lives, so you think we would be good at it by now!  At work, we not only have to prioritize OUR goals but we need to keep in mind those of our clients, coworkers and managers. 
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Personalization] Choosing the Right Social Media Platform
    Personally, I don’t want to see an offer or coupon on Pinterest- I want to see a great picture of your product and how I can use it in my daily life. I recently watched a video on Mashable and decided to share it with some of my “followers." Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon. Where should I share this? .
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Personalization] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    With a packed agenda of case studies to help marketers put all the parts together to deliver a single, personal brand experience to each customer, the sessions were tailored to a variety of marketing perspectives. As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company. 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 24, 2012
    [Personalization] Embrace Your Digital Shadow
    Online audiences expect some level of personalization in both their content and ad consumption. We work with digital data every day and I can assure you there is no lengthy historical, Hoover-like file on even your anonymous online behavior. First, the average online cookie only lasts 45 days.  She went on to say that "never before.
  • WRITESPARK  |  WEDNESDAY, MAY 4, 2011
    [Personalization] Good Writers: You Can Never Know Too Many
    The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! new product launch needs several writers working in parallel.
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Creating a Branded Foursquare Page
    Share the Responsibility Add another person to the account to contribute, manage and monitor the page. Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands. Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] Marketing Strategies to Maintain Your Online Reputation
    Blog Frequently and with a Sincere and Transparent Voice Blogs allow you to have personal and transparent conversations with your public and address negative comments to an audience that's already listening to you. The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience.
  • ENGAGE  |  THURSDAY, JUNE 28, 2012
    [Personalization] 3 Things a Good Web Journalist Needs to Do Post-Wheaties
    If you’re a serious person, don’t try to pepper your prose with one-liners. Every morning starts with you spooning your laptop like a lovesick, needy fool. If this is you (and you aren’t a video game junkie or a technophile with a bizarre fetish), you’re a Web journalist. Welcome to the world of infinite knowledge and information.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Personalization] The Top 8 Priorities for Any One-Man Marketing Team
    persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). There’s no way you can be doing every single best practice ever if you’re a one-person marketing team. Especially for a small business.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Personalization] Are You Playing to Win in B2B Marketing? – by Christopher Ryan
    You must think of yourself as not just a victim of economic circumstances but rather as a person who determines your fate by your own thoughts and actions. In any sport or business competition, if all else is equal, the person or company with the best attitude is the one most likely beat the competition and take the prize.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Personalization] 10 Ways Small Business Marketers Can Crush Big Competitors
    Have a social media personality. That means you have the opportunity to implement inbound marketing software and automation tools the right way from the get-go, and can free up time to do things that require personal attention, like creating content, social interaction, and data analysis. But why not dream big? So how can you do it?
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Personalization] 5 Core Competencies Driving a Modern Marketing Strategy
    Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ’ Tomorrow’s modern marketers will have to use the same concept of personalized content, across all of the buyer’s preferred channels. 'By Amanda F.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [Personalization] Social Selling Gets a New Face
    The biggest obstacles I encounter when talking to sales teams is that even though they are familiar with social media on a personal level, they don’t know where to start when it comes to applying these tools to their professional life. It was a busy month and I’m catching up on some announcements. Resources. Webinars. Forum.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Personalization] Is Social Media the New Cold Call?
    You can spend an hour digging through search results and other resources to get an idea of who the person is and what challenges their company is facing but you’re busy too and can’t justify a large amount of time to research to make a call that may only take 10-15 minutes. There are many alternatives to cold calling. Prospecting Sales 2.0
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Personalization] Basic Training For B2B Social Media Turtles: Research & Preparation
    Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Research Fundamentals.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 18, 2009
    [Personalization] Does Your B2B Website Content Create Competitive Advantage?
    Personally, I can’t tell the difference from one to another. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Which of our solutions is best for you?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Can Barnes and Noble engage Borders customers?
    There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. Image by markhillary via Flickr. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 13, 2014
    [Personalization] Totally Terrified of Public Speaking? 4 Tips to Cope
    That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” No matter how nervous you feel, you will get through it so it’s important to remember to let yourself have some fun and allow your personality to shine through. Number two is death. Rehearse!
  • B2B MARKETING MENTOR  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] How Top Sellers Use LinkedIn’s Sales Navigator to Land More Sales Appointments
    Score a Personal Introduction With TeamLink. Neal Schaffer, founder and editor-in-chief of Maximize Social Business , says that the best strategy to ask for an introduction on LinkedIn is to approach it the same way you would if you were asking in person. But Sales Navigator isn’t just a repository of potential leads.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Personalization] The ABC’s of Email Marketing
    The most important part of any email campaign is the person that campaign is being sent to. The truth is that a lot of the emails that end up in any person’s inbox are boring. You have to keep in mind that the person you’re speaking to doesn’t know your product as well as you. Know it? Adapt. Business. Who are you? Customer.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 19, 2012
    [Personalization] Social Media for Startups: You’re Doing It Wrong.
    She is passionate about the cloud and truly believes in the power of social media for more efficient business operations and deeper personal connections. Social Media for Startups. It sounds like a no-brainer, doesn’t it? After all, 74% of startup founders are under the age of 39, based on a LinkedIn study published on TechCrunch. Wrong.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Personalization] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities. Content is King?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Personalization] Best Social Media Stats and Market Research of 2010 (So Far)
    In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. also now have personal profile pages.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Personalization] Blog Marketing Tactics - 10 Tested, Proven Ideas
    may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list. Exactly.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Personalization] Facebook Finally Lets Marketers Launch Mobile-Only Facebook Ads
    Forbes also points out that agencies and marketers with large budgets should see greater efficiencies when buying their Facebook ads, because "they can be bought more efficiently through Facebook's self-service tools rather than through a Facebook sales person.". You know what number three on that list was? And mobile is (shocker) growing.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 2, 2013
    [Personalization] The Unbearable Shame of Being an Unblogger
    You should seriously attempt to connect on a personal level, solicit questions and comments, and respond to readers who engage to your work. 'Author: Barry Feldman You’re likely to find this blog post bleeping ironic. ll tell you why and perhaps even shoo you away. You see, I’m a content marketing maniac. Really. No surprise there, right?
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [Personalization] Enhancing the User Experience with Augmented Reality
    Essentially, augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience. And augmented reality is big business.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Personalization] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    Yes, this is not new to the average person, but traditional and large-scale businesses have failed to adopt what startups and game-changing companies have embraced for years. But first, a question… “What would you do if your website could do anything?” Sounds great, right? Well, the problem is, things change. 
  • ENGAGE  |  MONDAY, FEBRUARY 20, 2012
    [Personalization] So, You Want to be a Web Editor? Know These 11 Things
    ”) We are in the era of the profersonal , where people are not just a person and not just a professional, they’re both at all times. R unning a digital presence isn’t for the faint of heart. But it seems like everyone and their brother’s brand is dipping their toes into the content hustling game. Get ready to tell one.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Personalization] Facebook Launches App Center to Improve Social App Discovery
    For websites: Have a logged-in, personalized experience when users arrive on your website from your app detail page. The experience should be somewhat personalized so that they know they are logged in (e.g. App discovery on Facebook has never exactly been the easiest thing. About the Facebook App Center. App Detail Pages.
  • VOLACCI  |  TUESDAY, MARCH 18, 2014
    [Personalization] About Our Partnership with Net-Results
    It’s allowed us to do a lot of very interesting things like personalization. 'Today we announced that Automatr, our marketing automation platform for Drupal, was built on the Net-Results platform. The partnership we have with Net-Results is about playing to our strengths. This partnership gives us an excellent platform to build them on.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Personalization] Are You Setting Your Sales People Up For Success?
    In fact, SiriusDecisions estimates that the buyer’s journey is 70% complete by the time they contact a sales person. Today’s salespeople need to be able to deliver the right content to the right person at the right time to facilitate that prospect’s personal buying process. The customers are now in control.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Personalization] Savvy Speaks: Inspirational Marketing Campaigns
    use this slogan with my children, “don't put off your homework – just do it” and I use it with my own personal work, “afraid to send that query out? As creative communicators, we naturally draw inspiration from a variety of sources. Clear, concise and creative. can't resist a clever turn of phrase. Wendy.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Personalization] In B2B Marketing, It’s All About the Offer – by Christopher Ryan
    If you are selling a high-ticket or complex product, or if you need to make a personal sales call to finalize a transaction, you should choose an offer geared to sales lead generation. So what do I mean by offer ? In simple terms, a marketing offer is what you propose to give to the prospect, and what you are asking for in return.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 24, 2012
    [Personalization] Is Your Sales Team Making The Most Out Of Your Contract Renewals?
    Up to date data will arm your employees who are following up with your customers with information on the current products/services they are using so they can personalize their outbound efforts appropriately. In some cases, no one follows up and the renewal is lost, while a competitor has swooped in to steal the business.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 31, 2012
    [Personalization] How Do You Ask The Tough Sales Questions?
    When it comes to making a decision on a project, it rarely seems that there is one person solely responsible for the evaluation and approval on the budget. There always seems to be that moment in any sales process where you have to ask that one tough question. How much?". It’s rarely a question we'll get a straight answer on.
  • AD YOUR COMMENT HERE  |  SATURDAY, JUNE 30, 2012
    [Personalization] Content Curation and the New Curators
    Roman: We’re a news personalization service. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator. Steve Rubel. Steve: There’s too much content, and not enough time.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] Focus. It's Power Is Unlimited
    We’ve created a happy, fun, driven team, who has more opportunity to focus on driving an alignment of customer, company and personal goal As I sit here with two days left in the quarter I realize what a bump in productivity we get when the pressure is on. Love it! have seen it for years. But it ultimately comes down to the individual.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 1, 2012
    [Personalization] Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip
    It may be cliché, but there is no better example of a person that exemplifies it so well in my life. Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Personalization] Philosophical Questions of a Marketing Automation Prospect
    Combining this information with email campaign activity builds a Prospect profile that can be used to get a better idea of what type of person is interested in your product and how they get to that point. The holidays are a time of year when people ask themselves deeper and meaningful questions. Where did the Prospect come from?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 8, 2011
    [Personalization] How Effective Are Your Email Templates When Prospecting?
    “Man that stinks, after all of those emails yesterday not one person felt like answering me. “Wow… Did I really write that?” ” -A Common question we ask ourselves in editing email templates. More often then not, I was left with bounce backs and spam. So there I was left thinking.“Man Follow a plan.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 28, 2010
    [Personalization] The Best Email Subject Line For Teleprospecting I've Seen Yet.
    Personalizes it a bit.he's The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. Love to see that. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Brilliant!!
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Personalization] Q&A: Finding & Implementing the Right Marketing Automation Platform
    If you don't have the budget to hire a person to manage the system, choose a vendor that offers an easy-to-use platform and ongoing training and support at no cost.  View the entire Webinar. Question: How does Manticore Technology differ from other Marketing Automation Platforms? Despite what others say - you can't have it all.
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