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  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 28, 2011
    [Personalization] The Problem with Email
    Four in 10 global marketers (43%) use email segmentation to personalize messages by audience,  according to a recent survey from Alterian. Another 44% are still employing email blasts of some kind, although 26% use basic personalization and 18% blast out on a mass basis. Email Still Popular. Two-thirds (67%) simply unsubscribe.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    In this new era of engagement marketing, mass marketing and campaign-based marketing fade into the distant past as marketers engage with customers across their buying journey, with personal and more relevant messages. Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 12, 2012
    [Personalization] 6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This
    This will give your meeting a little more personality. NOTE : see what InsideView's personal profiles look like by checking out Darth Vader.you'll see what I mean] There is a world of information you can gather by doing so. Using Smart Connections  you can see who in your personal network you are connected to. conclusion.
  • BLOG MY CALLS  |  TUESDAY, MAY 28, 2013
    [Personalization] 7 Questions to Test Your Phone Sales Skills
    Did you know that a caller decides in less than 2 seconds if they like ther person that answered the phone? Because it is pretty hard to have a decent conversation with a person when you don''t know that person''s name. Your company''s decision to record calls --or not--is a big one. What elements of the phone call are critical?
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Personalization] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    You wouldn''t put a high quality stock photo of, say, a beach, even if your offer promises to get the person who downloaded it a raise, which''ll end up allowing that person to take vacation. That''s unfortunate, but it''s only visible to one person -- not everyone who visits your landing page. Landing Page Content. Images.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Personalization] The business of data
    It seems like such a straightforward question that every business person should be able to answer it without hesitation. Do you know what business you are in? Yet things are changing so rapidly, I am not quite certain that all would answer correctly. related question has to do with where one’s profits come from. Apparently, we all are!
  • BUYEROLOGY  |  WEDNESDAY, APRIL 27, 2011
    [Personalization] Creating Scenarios About Your Social Buyer Persona
        Scenarios that contain robust narratives can be very effective in describing as well as imagining the buyer’s interaction with a company’s touchpoints – be they in-person, telephonically, or socially.    Image by jasoneppink via Flickr.   Related articles. customerthink.com).
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 23, 2013
    [Personalization] Arm Your Reps for Social Selling
    In turn, Sales individualizes these messages and engages customers and prospects on a more personal basis. Traditionally, suppliers controlled the flow of information and decided when to engage customers. In many ways, the Internet has reduced information asymmetry and leveled the selling landscape. Read the key takeaways from the discussion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Personalization] Q&A with Interact Keynote Speaker Hugh Herr
    Such a merging of body and machine will not only improve the quality of life for disabled people, but will allow persons with normal physiologies to experience augmented capabilities — cognitively, emotionally and physically.” It is the latter world where Hugh Herr comes from. Steve Olenski: How do you define “Human 2.0?”
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] Are your Sales Reps Prepared? The Good, the Bad and the Ugly.
    Value Selling T o ols – to bring the messaging to life, with interactive client-facing visual value storytelling, dynamic insights and customer intelligence and personalized value quantification / financial justification. If you asked your prospects “How prepared are your sales reps for client meetings” , what do you think they would say?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] [Video] Examples of a Good LinkedIn Summary
    Instead, you want them to say, “This person sounds really sharp. You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. That’ll scare ‘em off good.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Answers to 18 SEO Questions You Were Too Afraid to Ask
    Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn''t actually know the modern rules of SEO. Google goes into the risks of hiring the wrong SEO person in this support doc. When I first started out in marketing, I thought I knew what SEO was all about. Not so much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [Personalization] Ten ideas for the beginning blogger
    That’s doable, right? 4) In the long run, blogging can SAVE you time!   My posts have become a personal reference library.  I’ll bet not one day passes by when I don’t send somebody a link to an old post as a response to a question or to help them in some way.  It’s not writing skill or time or ideas. Answer it. 
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Personalization] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    Be personalized. Your confirmation email should: Be personalized! If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. landing page - The page that advertises your offer and includes a form.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 28, 2011
    [Personalization] Special Sunday Post: From where do great ideas come?
    Hope you enjoy this “riveting conversation&# and enjoy what’s left of your weekend. (On a personal note, “Hurricane&# Irene is passing here in the NYC area. On Sundays our goal is to expand your mind and share something of interest – especially a really interesting video clip. “from you. Steven Johnson.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 3, 2010
    [Personalization] Content Marketing = Sales $, otherwise, don’t do it
    They lack a marketing automation system to deliver the right content at the right time to the right person. I find a lot of content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. But most of it, I think, misses the mark of delivering revenue because of five key flaws: They lack deep buyer personas. Thanks.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 28, 2012
    [Personalization] New Year, New You
    People that know me either like this personal feature or want to throw sharpened pencils at my head when I bring up yet another excel spreadsheet or chart in PowerPoint.  by Heidi Bullock With the current year coming to a close, it is often a time for reflection.  Resolution #1: Collect data, but make sure you use it! love data. 
  • WRITTENT  |  WEDNESDAY, MAY 14, 2014
    [Personalization] 27 Writing Mistakes that Are Costing You Clients and Cash
    With business blogs, a bit tricky to radiate a consistent personality, particularly when you’ve got multiple contributors. Find the right personality that most closely identifies with your brand, then stick to it unwaveringly. And yes, that does mean using personal pronouns. Typos. No Sentence Structure Variety. Wordiness.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JUNE 17, 2014
    [Personalization] Five Solstice Celebrations for Marketers
    But every now and again, along comes an infographic that actually makes you sit up, see something differently and, very possibly, be a better person for it. For most of us, however, the Summer Solstice is the time we begin to realize the year is half over. How the fu*k did that happen? Here’s some inspiration to help you through it.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Personalization] How to Create Marketing Emails Both Readers AND Inboxes Love
    And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters. 2) Clear 'From' Field: Marketers are split on whether it's best to send email from a company name, a person's name, or both. What an Inbox-Friendly Email Looks Like.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Personalization] 9 Search Marketing Tips for Effective B2B Lead Generation
    Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. Silence. Looks exchanged around the room. Made no sense to me.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Personalization] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    Or if a person downloads three ebooks in one day, that should be scored higher than downloading three ebooks in one month. A “good enough” solution is unable to track these nuances. 4) Single Scoring that Doesn’t Separate Interest from Fit. A “good enough” solution rarely distinguishes whether or not a lead is a good fit for your business.
  • B2B CONVERSATIONS NOW  |  TUESDAY, MAY 1, 2012
    [Personalization] Ben Franklin’s 14 Lessons For Getting Things Done
    Never accept that you have finished growing as a person. Have you ever looked at a successful entrepreneur or business person and thought how lucky they are? Her blog www.writechangegrow.com offers inspiring tips on writing, career change and personal development. Benjamin Franklin was a man of action. Talk is cheap. Get Moving.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Personalization] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    Have a profile as a person not a business…  Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. Wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 18, 2010
    [Personalization] Twitter time-savers: Tweet success in just 20 minutes a day
    And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. personal choice. “How much time should I spend on Twitter?&# is a question I get asked repeatedly. OK, I accept the challenge!  The 20-minute challenge for beginners. Critical mass means following at least 150 active tweeters.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] B2B Buyers: It’s all about the Benjamins
    Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 12, 2011
    [Personalization] B2B Marketing Research: Getting Started
    Be sure you develop a positive rapport with the person who authorizes the research process within the organization(s) you are interviewing. Sometimes the person who holds the keys may not even really understand the importance, so be ready to explain it (and be ready to subsequently explain it to everyone you research). Stay Humble.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? How should I spend my marketing budget?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Personalization] Successful Social-Mobile Campaigns in 5 Steps
    ” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. Smartphones are all around us. Any user is a potential customer, but how do you connect to them? 1. Avoid apps and engage through the Web browser. ” 2. Turn social sharing into calls to action.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] Along for the Ride: Social Conversations on the Customer Journey
    brand exists in the heart of the buyer, and the key to that heart is a personal connection. B2B marketers can get so caught up in the process of creating and sharing branded content to feed the social media machine that they sometimes forget about having real, spontaneous conversations with buyers.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Ways to Break Through the Noise at a Trade Show
    Personality Counts. The very nature of trade shows demands that you have personality. Also, he had a pretty specific product, so not every person walking by was going to take his line. We recently attended and exhibited at a retail trade show in Las Vegas. You also really want to think about  who  you send to work in your booth.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Personalization] Motivate Yourself To Try Harder Now!
    In order to find the best person, or more likely the group of people who are responsible for making decisions and calling the shots, you have to start at ground zero. Finding the right person, catching their eye, and figuring out what grinds their gears. Ask a person, is this a good time to chat? But let us not get side tracked!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 16, 2010
    [Personalization] 3 Tips For Sales Prospecting Emails
    Hello Mr. Lang, I’m writing you today to talk about xyz company and what we do to help sales directors increase their ………DELETE. I get so many emails everyday that I delete by the end of the first sentence because they sound like they were written by a person with no soul. Say exactly what you mean in simple terms.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Personalization] B2B Appeals that Motivate Action
    While greed is usually thought of as a negative emotion, it is really just the desire to get a better deal than the next person, or to enhance our position at a low cost. Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” Greed – Almost everyone is susceptible to greed to some degree.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Personalization] [Video] Does Social Selling Really Work?
    To keep track of things, he logs conversations, tracks their needs and documents what they do, personal interests, etc. As Tom says, "The social automation and personal attention allows us to reach more needs and solve more problems with fewer bodies and a higher ROI.". What's he doing? He participates in lots of group discussions.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Personalization] 10 Ways to Make Your B2B Trade Show Social
    Run an In-Person Twitter Chat. The moderator can ask questions both in person and on the chat, so people can follow along both online and off. 7. Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Photo: Flickr.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Personalization] Adult Snow Day: Considerations for Working During a Mega-Storm
    Personally, I am happy that I am still able to get my work done today. I thought snow days ended once school did. Yet here I am, today, locked in my apartment waiting out what I'm told might be the biggest snowstorm in the history of Massachusetts (I don't quite buy that promise, but will admit it's already quite terrifying out there!).
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Personalization] What Is CRM? [FAQs]
    But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Well, no.
  • VIDYARD  |  TUESDAY, JUNE 17, 2014
    [Personalization] The Secret to Avoiding Corporate BS in Your Brand Videos
    Nobody wants to be sold to, not even a sales person. Not answering “What’s In It For Me” would be the equivalent on going on a first date of droning on and on about yourself, probably talking about yourself in the third person and how “revolutionary” you are, only to look across the table and realize that your date left. Guess what?
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Personalization] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    According to Lego's website , there are 86 Lego bricks for every single person on the planet. At this point, the folks at Lego set in motion a cultural shift: It was time to build personal relationships with loyal Lego fans of all ages. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions? 1950s – 1999.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 13, 2010
    [Personalization] Tips For Opening Your Sales Prospecting Calls
    The sales individual at this point has done the opposite of establishing rapport with me – they have asked a personal question without telling me the purpose of their call first. ” when I call them, but I usually only do this if the person on the other end sounds incredibly friendly and I am simply mirroring their tone.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! Groups, Groups, Groups!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Personalization] Is Social Media the New Cold Call?
    You can spend an hour digging through search results and other resources to get an idea of who the person is and what challenges their company is facing but you’re busy too and can’t justify a large amount of time to research to make a call that may only take 10-15 minutes. There are many alternatives to cold calling. Prospecting Sales 2.0
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Personalization] Top 10 B2B Companies on Twitter
    We only included the main account of a B2B company, and the account needed to be identified as the company, not a person. This left out @MarketingProfs from consideration because it is also Ann Handley’s personal account. We will review this list on a monthly basis to see how it changes. Sorry, Ann. January 2011). 1.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Personalization] Facebook Conversations Do NOT Lead to More Views [New Data]
    For those who aren't familiar with it, EdgeRank is an algorithm that determines if an individual person sees a peice of content on Facebook in their newsfeed. For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. But I was wrong. But all I found was a weak, negative correlation.
  • ONPATH  |  WEDNESDAY, AUGUST 31, 2011
    [Personalization] How to respond to insults when you're in the spotlight
    Praise the person asking the tough question or giving the insult. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". WOW - can you imagine it being you who is up there on the stage.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Personalization] Shocking 2012 Sales Prediction
    To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Personalization] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    Having one person as the “marketing technologist-in-residence” is not a replacement for a team of people focused on getting the most out of their individual technology assignments, and being supervised by a CMO who encourages their professional development and rewards innovation and return on investment. Guess what, marketers?
  • SAZBEAN  |  MONDAY, JUNE 11, 2012
    [Personalization] The Only Blog Post Idea List You’ll Ever Need
    Needless to say, it’s been tricky coming up with this many ideas. I’ve read all kinds of different suggestions on how to overcome blogger’s block, but each person’s experience is different. There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work? News & Notes
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Personalization] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Further, all of my level one students (those taking class one of three) have personal blogs as a requirement of the course. believe there is less emphasis on social for employment searches, career advancement, and personal branding than I would like to see in undergraduate courses. Social offers various ways to present material.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] 7 Ways to Speed Up Your Content Creation
    Me, personally? For example, if you’re packaging your content for Twitter, use “Click-to-Tweet” links to encourage readers to tweet your content with just a click of a mouse. 6) Pay attention to your personal productivity. I’m a morning person. But the trick with content marketing is that it''s a long game.
  • CHRIS KOCH  |  WEDNESDAY, JULY 28, 2010
    [Personalization] Do too many cooks spoil the blog?
    And the brand or the issue that the brand wants to promote (say cloud computing, for example) remains the focal point of the blog rather than a particular personality. Image via Wikipedia. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e., Multi-author is part of traditional branding.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Personalization] 4 Myths About B2B Marketing That Everyone Thinks are True
    While this is true at some level (you are trying to have the company as a client, not necessarily a specific individual buyer or family like you would with a consumer product like headphones or instant soup), the bottom line is that there is a person or team behind the decision to sign a contract or not. B2B Marketing is Boring.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Personalization] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Not to mention personalizing the website. Buyers are spending most of their time on self-directed journeys, and they demand a personalized approach. Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Sounds amazing, right?!).
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    [Personalization] Why I’ve Got My Head Stuck in the Google Cloud
    Billed as a proto-robotic personal assistant (my phrase), the app is engineered to learn about an individual based on his or her online footprint over other Google products like Search, Gmail, and Google+, use this data to predict when a person is about to take certain actions, and then offer assistance. DOES IT COME WITH CHROME?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 19, 2011
    [Personalization] Effective Email Strategies: It’s all about the Subject Line
    She used the training she had received over the past 6 months of working here to come up with an intriguing email subject line to include the phrase “Personal Experience” to really grab the host’s attention. This particular rep is really “in the know” when it comes to celebrities and music. So what did she do?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] The Art and Science of Driving Webinar Registration
    You might try taking a more personal tone with your messaging in one message, but keep to a more formal tone with others. If a target spends all day trying to install X and then sees a webinar that says “How to Install X Three Times Faster,” that person is going to consider that event carefully. The Art of Promotional Content.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Personalization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    This could be done without transmitting personally identifiable information, so privacy issues are minimal.) Yet messages were never really limited to one person. Marketers will never be able to trace the exact path of each message from one person to another. So it’s worth warning them that things are about to change again.
  • ONPATH  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Personalization] How to Sell Big to Small Business
    Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. Small businesses are an excellent market. They're mostly middle class and with average household incomes of $91,000 (7% above the national average). Want to know more?
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Personalization] Algonquin College - Winner of Marketo Revvie Award
    Algonquin College wins the Marketo “Revvie” award for Most Dramatic Business Impact B2C category solely due to the efforts of OnPath as they had no technical person on staff. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Winners will be celebrated on May 24th, 2012 at the Marketo User Summit.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Personalization] 56 Reasons Why Content Marketing Works
    The top three most widely adopted content marketing tactics are videos (87%), website articles (86%), and in-person events (85%). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • HUBSPOT  |  TUESDAY, OCTOBER 15, 2013
    [Personalization] Go Beyond Blogging: How to Become a Great Storyteller
    Then consult your buyer personas and focus on key personality traits to identify the type of tone and language that will be most effective at appealing to them. In developing a unique story, consider your buyer personas and focus on both personality and behavioral traits in order to develop a story that resonates. Well, no. question.
  • ENGAGE  |  MONDAY, FEBRUARY 4, 2013
    [Personalization] 3 Old Tricks for the New SEO
    Google’s CEO, Larry Page, had this to say : “For the first time, the search box isn’t really searching a string…it’s actually searching for that person that I know. So although the last refresh may not have affected you, why run the risk of lowering your page rank or hurting the credibility of your site? Turn to content marketing.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Personalization] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    All sorts of different people, personalities and corporate cultures who have different needs, demands and budgets. I don’t have “the feeling” every single time. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! It’s my favorite part of what I get to do all day long. Your industry.
  • WRITING ON THE WEB  |  MONDAY, JULY 26, 2010
    [Personalization] Blog Marketing: How Readers Find Your Business
    Blog Content: Are you personal… or all business? What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] 11 Ways to Give and Get Customer Love
    Whether your products/services help them succeed in their business or allow them to improve a certain aspect of their personal lives, highlighting happy customers not only gives them an ego boost, but it also contributes to a positive brand image. Show Some Personality: It's hard to love a business. you ask? Your customers, that's who.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Increase College Admissions with Inbound Marketing
    Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing. What about parents?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Personalization] Klout rants are becoming a cottage industry
    think one reason is because Klout CEO Joe Fernandez often personally responds to critics, a noble gesture that also feeds blogger egos and probably encourages more criticism.  I don’t think any blogger expects to hear from Zuckerberg, right? Klout seems to be the blogger’s best friend these days.  Is anybody NOT writing about it?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] 6 Copy Starters for Emails & Letters
    While you always want to establish a rapport with prospects, this type of email makes it more personal, sometimes referring to a pre-existing relationship. It stops the person who’s just scanning in their tracks, and lures them into reading the next sentence. The more personal an invitation is, the better it will work. Thanks.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. What’s even better? It’s free!
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 24, 2013
    [Personalization] Sales Mgmt: Training; Learn from Disney U
    Lastly, Van Johnson, the person responsible for building and leading Disney U opened the chapter on: The Language of Success:   My basic story is about the two men laying bricks. Sales Leadership:  What is your training plan? Learn from “Disney U”. Note: Show/Cast those terms refer to show=customer experience, cast=employees.  .
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2012
    [Personalization] How Paul Barrett Won Over Gun Forums
    Actually I know it was.  A few weeks ago I got to meet Paul and Julie for coffee in person before he did a reading at Politics & Prose. Image via Wikipedia. Message boards and forums are full of marketing gold but if gold were that simple to collect, everyone would be loaded. Instead Out of nowhere.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Upgrade your work & life to extraordinary
    Rana tells her story with an easy style that integrates her personal and professional life as CEO of the The Creative Class Group. Upgrade: taking your work and life from ordinary to Extraordinary. Author: Rana Florida. Today’s book is a little of both! His newest book : Recruiting High Performance Sales Teams. Books
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Personalization] [Video] What If You Couldn't Get Any New Customers?
    Now this is something I'm personally really good at. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. But our marketplace is undergoing radical change.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 10, 2012
    [Personalization] Why Emotional Intelligence Matters in Sales
    What situations cause you to react or not act in a manner that serves you well personally and professionally? What's one thing a person could do differently today to increase their emotional intelligence -- and ultimately, their sales? If you're like most sellers, you've never heard about emotional intelligence. Colleen Stanley : Sure.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Personalization] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Every person in your company has a story (every customer does, too). Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. Two quotes from Ann stand out the most: “Our words are our ambassadors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Personalization] Stop Being Snubbed On The Buyer’s Journey!
    Increase your personal reputation to help build value to the customer. If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? The Social Selling Facts. That’s your relationship currency to buy you a ticket  to join them on their buying journey.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Now they know that this person is not only from Pennsylvania, but is also interested in pursuing public relations to expand their professional network. They can now receive personalized messaging that is relevant to them and not just the state that they live. 2) Content. We looked at why you want to shake things up. Many higher ed.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, JUNE 24, 2011
    [Personalization] Number One in Social Business
    and enterprise 2.0.  He pointed out that insights need to be shared widely so that the right person — the one who can take action — sees the information in a close to real-time process he described as discover, filter, action and evaluate. At Enterprise 2.0 Start with business metrics (e.g., finding the right parts). 
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Personalization] Why Your Social Media Marketing Stinks
    Better yet, each and every marketer, regardless of title or position, can participate and reap the rewards and personal satisfaction of meeting customer needs. Social networking is as old as humanity, and even the term social media has been around for quite a while. And that’s why, for many marketers, your social media marketing stinks!
  • CONTENT MARKETING TODAY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] How Content Marketing Convinced Amy Adams to Join The Muppets Movie
    Jason, assisted by Kermit the Frog, begins with a sweet little song that was addressed to only one person: Amy Adams. A Compelling and Affordable Video Did the Trick. When you’re trying to attract a big star like Amy Adams at best, this process is inefficient. At worst, it is completely ineffective.
  • MARKETRI  |  TUESDAY, MAY 14, 2013
    [Personalization] Why All Your Firm's Executives Need to be Media Trained
    Perhaps you remember an interview where the person struggled to answer a question, or answered it badly – (Sarah Palin springs to mind.) Each person should make a list of his/her top feared questions, and prepare sample answers. Have you ever seen someone lose their cool during a television interview – (Joe Biden, maybe?)
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Personalization] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    However, marketers still need to be aware of the important algorithm changes so they can continue to optimize their content, like their blog , for these algorithms to drive traffic to their site. 6) Personalization. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here. 7) Content Curation. 13) UX.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Personalization] 60 Marketing Acronyms Every Industry Pro Should Know
    Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 3, 2013
    [Personalization] The Challenger Sale Vs. The Effortless Experience
    In B2B, the decision maker who makes a purchase decision is rarely the same person who uses a solution day-in and day-out. The In other words, other than just making it easy, B2B support staff need to also teach end users new ways to use their solutions to make end users more personally effective. Why? Because Put simply, yes.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 30, 2013
    [Personalization] 7 Tips for Using Buyer Personas in Lead Nurturing
    Put the person back into persona. Now you’ve got a campaign that really makes business personal. Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? Who are they?
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Personalization] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
    In the literal sense, you’ll want to make sure your mailers are addressed properly, and include as much personalization as possible. Aside from any level of personalization, which can only increase response, compelling copy begins with developing a unique selling proposition (USP) that speaks to your target audience. OK, do it.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Personalization] The 10 Weirdest Job Interview Questions on Glassdoor
    Top-rated answer: " Yellow is a bright color that fills a person with happiness and joy.". 8) Bose : If you were asked to unload a 747 full of jelly beans, what would you do? This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Top-rated answer: "Zero. Planes fly, people don''t.".
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Personalization] Networking vs Prospecting: Making One Work For The Other
    While we are forever searching for that key person that will help drive our business forward, the question is, what do you do when you find them? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 7, 2014
    [Personalization] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
    Finding the right person is, according to Ricciardelli, an underrated function of the sales process. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. After a snow-laden week here at AG, with icy roads and cold winds, we''re ready to go home, sit by the fire, and watch the Sochi Winter Olympics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Personalization] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    “How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. ’, ‘What European City…?’,
  • BLOG MY CALLS  |  WEDNESDAY, MAY 8, 2013
    [Personalization] SEO: A Google Authorship Conundrum
    believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. The idea behind Google Authorship is really quite simple: Google wants to establish Author Rank for every person producing content on the web. These guys are truly marketing experts. Does it matter?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Personalization] Website Call to Action; Alternatives to “Contact Us” for lead generation
    But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    He claims that if you look at what people on Twitter care about, it will be different than what the average person cares about. I don’t disagree really. Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    The results that''ll show up are personalized to you, with the keywords you used highlighted in blue. According to Search Engine Land, public posts by personal profiles will not be automatically displayed in search results. Who Can See What on Your Personal Page. In theory, it seemed like it could help me. Maybe. The Facts.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Personalization] 10 Questions Your Content Marketing Operations Must Answer
    One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? How old is it? Where does it all reside?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 6, 2012
    [Personalization] “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
    And our friends at Avitage are doing great things too – around content and partners – especially sharing personalized content across the partner chain. “It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. The Need for Fresh Ideas.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] A Marketing Automation Evangelist and Change Management
    However, that same person can bring in a respected outsider and the company is often very open to change. Take a look at some of the insightful answers Mathew shares and you’ll want to dig deeper into the aspect of change management as it relates to all we do in demand generation. What is your strategic focus? Why is this so critical today?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 26, 2012
    [Personalization] 3 Steps to Better Strategic Networking at Events
    If you notice a person standing alone, take the time to introduce yourself and start up a conversation. Today's post from the Chamber of Commerce features business-growth advice for small companies. Attending networking events is a great way to build face-to-face relationships in an increasingly isolated, technology-driven marketplace.
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