Page 69 of 142 Previous | Next 
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Personalization] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    label and color-code almost every email I get -- for both personal and work email addresses. Personally, I was a bit frustrated, but mostly pumped. No longer will they have to wade through their inbox to get your highly personalized, engaging emails, right? 'When I use my email, I’m a control freak. Is this a little neurotic?
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Personalization] What Really Matters in B2B Selling
    One more thing: We've seen that salespeople often look down on leads where the contact person is a junior manager. After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 15, 2011
    [Personalization] 6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
    There is no greeting or even pretend personalization. You can make a blogger’s day by sending a short email introducing yourself as the pr person for a company that might be relevant to their space. As a popular blog in the B2B space, SocialMediaB2B.com get lots of pitches from PR firms about a variety of social media topics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Personalization] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    When someone provides your business permission to reach them via their mobile device, they’ve given you a very personal invitation. Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” Pin It. Pin It. ” are great.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Personalization] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    But unless you know the prospect or have a referral introduction from someone that person knows and trusts –you’re cold calling. Find out if they actually know the person you want to meet. Take your eyes off that screen and look into the eyes of the person you love. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • GREAT B2B MARKETING  |  TUESDAY, MAY 27, 2014
    [Personalization] Good Advice (And Why You’re Not Taking It)
    In the business world we refer to this as “choosing personal preferences over profits.”. 'Like many others, I’ve been reading Seth Godin’s blog for quite some time. Seth has a way of getting to the point quickly and many of his posts are 100 words or less. Not what you want to hear, but what you need to hear. Not imaginary, but practical.
  • ENGAGE  |  SATURDAY, SEPTEMBER 21, 2013
    [Personalization] Content Curation: If You Can't Be the Source, Be the Resource
    This is the person who glares at you for accidentally looking at a member of the opposite sex at a restaurant when you’re just scanning the terrain to find the bathroom. This is the person who gives you the cold shoulder when you hold the door open for a member of the opposite sex as you enter a building. could see it in their eyes.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Personalization] So, The Underdog is on Top Now?
    This moment is very gratifying for me personally. 'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Reflections on the 2nd Annual Content Market Retreat
    Personally, I acquired enough knowledge on these two days to fill a book (now there's a content marketing idea), and I wanted to take a minute to share a few key ideas from the retreat that had the biggest impact on me as a B2B marketing entrepreneur. The experience was very enlightening. Tell stories.  Content curation is an art form. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] New England Weather: Great Preparation For Sales Success
    Everyone here has a goal to exceed expectations, both personal and of our clients. A year in sales prospecting is much like New England weather. Seasons change and so do trends. These feelings are sort of like sales. You give give and give…shoveling, salting, and raking, and after the work is done you let out a long sigh.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 7, 2011
    [Personalization] Are Your Marketing Leads Slipping Through The Cracks?
    The goal of this conversation should be to qualify your prospect as an opportunity, qualify them out as an opportunity, or get a referral to the best person to speak with. It can sometimes be downright mind boggling to us as to why and how a lot of these leads are not being properly followed up on.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 18, 2011
    [Personalization] How Many Leads Should Your Inside Sales Team Work At One Time?
    Keep in mind this doesn't include the person who downloaded a whitepaper and their names happens to be Mickey Mouse. I think it is pretty common for us to feel we are not doing all that we can to follow up on potential sales opportunities. So what’s the answer? For example, at AG each of our reps average 100 activities a day.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Personalization] The Future of Social Media
    So, for the first 244,000 years of human existence, a person’s ability to communicate with others was limited to those they could come into direct contact with, literally within earshot. was personally involved in development of one of the first true high-resolution laser printers, the Printware 720 IQ , in the late 1980s. 
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Personalization] Does Cold Calling Still Work?
    Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 17, 2012
    [Personalization] Picture This: 10 Amazing Photo Sharing Apps
    They illustrate their sense of irony or whimsy, and reveal their personalities. By {grow} community member Kerry O’Shea Gorgone. have about a dozen photo apps on my iPhone. It’s possible I have a problem, but they all serve different purposes! Here are my favorites, from frequently used to occasionally launched. The Must-Haves. Tweet.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] How to Design a Persona-Centric Website Experience
    These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. clearer and more personalized, contributing to a much more successful website. What do they need most?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Personalization] The Taco Bell Content Strategy
    It is a personal and fun way to express your content and can be quicker and lighter than the eBook. Personally, I can smell the deliciousness wafting off of this screen. 'Author: Heidi Bullock We all know the saying, “there is nothing new under the sun”–this could be said for many things content related. The Burrito = THE EBOOK.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Pimping your posts and the myth of the 80-20 rule
    Unusual writing advice from a person who shouldn’t give writing advice. 'I have seen this advice posted or discussed three times in the last three weeks: “ You should spend 20% of your time creating social media content and 80% of your time promoting it.” Let’s play out this 80-20 rule logic. What drives your business?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Personalization] My Next Adventure In Content Marketing
    It’s about creating content that scales to meet the needs of today’s consumer across many formats, many channels, and in a personalized, continuous, real time and affordable way. 'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. The World Has Changed. Most Marketing Stinks.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Personalization] Alvin Ailey's Digital Dance
    On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. Ideally “Robert” recommends programs that a person is most likely to enjoy. Modern dance is like olives. It’s an acquired taste.   What’s a company to do? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [Personalization] Low Friction Brand Awareness Strategy
    Through compelling content, audience participation and a little personality you’ve got a truly engaging and realistic way to connect with those folks that are important to you and your business. Historically there have only been a few ways that a business could gain traction in a market using either a sales or marketing led approach.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Personalization] Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts.
    In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Thursday, June 03, 2010 Who Do You Trust? of buyers.
  • E-QUIP  |  TUESDAY, JUNE 5, 2012
    [Personalization] E-Quip Blog: Communicating Your Change Vision
    Personal --something that benefits them personally and directly. Have them focus on how the change will benefit them personally, not just in terms of how it helps the company. Tuesday, June 5, 2012. Communicating Your Change Vision. The first step in the change process is to create a sense of urgency. But it cannot sustain it.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, MAY 1, 2013
    [Personalization] Rachael Uses Her LinkedIn Network to Increase Prospecting Success
    It’s Not Personal. And, you’re only as strong as the weakest person in your LinkedIn network. 'Rachael Lyman is a Membership Account Executive with the Denver Metro Chamber of Commerce. Rather than pounding the pavement to bring in new members, she''s leveraging LinkedIn as her prime prospecting tool. Just Do It! sales! Not too shabby.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Personalization] How Social Media Drives Better Email Results
    Share: Read more from Social Media B2B Marketing , Content Marketing , Email Marketing , Social Media 2 Comments Post a comment Marty Thomas Jul 9 2010 Another good way to give your response rates a boost is to use personal urls. Email is a proven and somewhat traditional technique for getting the word out. So why are they complimentary?
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Personalization] 3 Key Findings from SiriusDecisions Summit
    Importantly, SiriusDecisions indicates that the value messaging can’t be generic, and must be personalized, specific and quantified. 'This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. and “Why Now?”,
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Personalization] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones —  can, in fact, hurt people. Basically, one person would send a packet of data from their computer to someone else’s to see how long the response time was — the shorter, the better. Ready? Here we go. Thanks.”
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Personalization] A/B Testing in Action: 3 Real-Life Marketing Experiments
    So in 2011, we conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name. But what is A/B testing, anyway?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 11, 2012
    [Personalization] How to Begin Outsourcing Social Media Writing
    The general rule of thumb is that if a task is taking two to three hours with your staff, and it’s not essential that you do it personally, it is more effective to outsource it. In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. It’s the foundation of successful social marketing.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] What Lucille Ball Can Teach Us About Marketing Automation
    Self-empowered buyers demand relevant, personalized conversations on their own time-frame. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. Watch the clip now.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Personalization] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2011
    [Personalization] Does your marketing have “readability”?
    Sometimes it takes a little time to do all these things before starting to move its arm, which to a person looks like it is frozen. Because a person who thinks a robot is frozen will intervene (resetting it, physically moving it, opening the door for the robot) when nothing is really wrong. Image via Wikipedia. Not sure what to say?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Personalization] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    And the similarities with email and marketing automation don’t end there: Just like with using email text fields, you can personalize your voice broadcasts using text-to-speech functionality to include each recipient’s name, company, city, or any other information you want in the message. If so, what have you used them for and did they work?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 28, 2013
    [Personalization] Improving Content Conversion with Dynamic Content
    For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Personalization] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    ” SPYW (as the tech journalists quickly dubbed it) brought personalized search results front and center for logged-in Google users, and it was quickly apparent that G+ was all over it. We’ve all heard the old aphorism “ give a man a fish, feed him for a day; teach a man to fish, feed him for life.” Why do I say this?
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Personalization] 10 Companies That Totally Nailed Their Taglines
    This is personal my favorite. You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Personalization] Re-branding – a better option than “disruptive innovation”?
    His primary example of this involved mainframe computer manufacturers focusing only on refinements (or “sustaining innovations”), and completely missing an untapped customer desire for a cheaper, poorer quality personal computer, which eventually took over the entire industry. Jill sites two other examples, Morrison-Knudsen and Time, Inc.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Product Update: August 2011 Release
    Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Personalization] The Amazingness of Marketing Automation
    Customers and prospects who have more automated yet personalized experiences, a marketing department that is sourcing pipeline, a much more productive sales team, and a happy CEO who is experiencing more revenue with less effort. by Jason Miller The future of marketing is sitting at our doorstep. View the Marketing Automation Amazingness.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Personalization] The Sorry State of Sales Leads Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. It’s no fun being a B2B salesperson today. They are being given an impossible task. new study by Vorsight and The Bridge Group Inc. points out the sorry state of sales leads today. You can download the study here. It gets worse.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 14, 2010
    [Personalization] Inside the Mind of the B2B Buyer – New Paths to Purchase
    Content personalized to them — their industry, their title, their stage of the buying process, their consumption device (iPhone, Blackberry, laptop, etc.) (Editor’ s note: We ran this blog post in March but it was so popular and so important, we wish to run it again.). I’m a bit of a data junkie. Love hard facts. Kaput.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Personalization] Can We Please Tell the Truth in Our Marketing Communications?
    received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). Claiming that the offer is personal. 'This post was inspired by a negative marketing event. Perhaps I am an optimist by nature; I made the call. He actually had a point.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 17, 2011
    [Personalization] What’s the Real Key to Success? It’s Failure
    In the mind of this executive, failure is in every successful persons DNA. This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Personalization] The Power of Frames
    wrote about frames on how to deal with the problem of finishing second in in-person job interviews. Frames are the perspective of the person and one frame wins. Interviewing for a job? Negotiating a big deal? No matter, Frames are a powerful tool. Only one frame survives the collision with another frame. Don Draper of Mad Men.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden, the Fearless Competitor. Guest appearances
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] The 140 Conference on Long Island
    Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The 140 Characters Conference is your opportunity to learn what this change in the world is, how it affects us here in Long Island and how it affects your life and your business personally. Jeff Ogden. My featured talk is at 12:45pm.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Personalization] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. Target Your Social Content: Personalization is the future of effective marketing. Hallelujah!
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Personalization] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Most non-media brand content processes are filtered through some marketing or sales person that adds the sales speak and destroys the credibility and engagement factor inherent in the content. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands?  Why? It must stand for something. 
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [Personalization] Dearest Null: Why Don’t You Like Us?
    Oh, I try not to take it personally. 'How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null. Who are you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Personalization] Inside a Social Media News Release
    Image via CrunchBase. Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Personalization] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Personalization] 8 Modern Ways to Crush Your Trade Show Competition
    Make your posts personal, and engage with your followers one-on-one. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. If they're in marketing, they should promote it on their personal and corporate social media accounts. Promote With Creativity.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Personalization] Google+: The Time is Now for Your Business
    With Circles, you can use “Hangouts” which facilitates group chats and video conferences for a maximum of ten persons.  Since it seems to take the best of Facebook, Twitter, and Tumblr, and mixes them into a competitive and user-friendly interface, G+ definitely spells online fun on a personal level. The time is now for Google+. Other.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 29, 2013
    [Personalization] 3 Tips to Help Your Social Media Break Through all the Clutter
    Don’t let a low-level person who isn’t up to speed on your products be your spokesperson. So you finally got in the social media game and you’re trying to make your mark. With all the clutter and noise out there, you need to differentiate yourself (branding) and engage your potential customers.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 3, 2010
    [Personalization] Are your marketing metrics completely meaningless?
    Where do you think that person is in the buying decision given the action they've just taken? My second tip at the B2B Marketing Conference 2010 for ' Getting finance to love marketing ' was to ask yourself if the marketing metrics that you present are missing the point. They don't, and never have. Let's take an example of an email campaign.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Personalization] Your Master List of Low-Hanging Marketing Fruit
    2) Send Email From a Person, Not a Company: This is such an easy one, yet many don't do it! In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% compared to email sent from "HubSpot," which generated a click-through rate of.73%. you name it!
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] B2B Marketers — Don’t Go Out Without Your Makeup.
    Providing an easy option for them to call and speak with a sales person or operator (who can direct the call) ensures that companies don’t miss easy opportunities for personal interaction with their prospects. It’s a bit different in B2B marketing, especially for companies selling larger ticket items.
  • HUBSPOT  |  SATURDAY, JUNE 30, 2012
    [Personalization] Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets
    With the previous LinkedIn-Twitter partnernship, any post that was uploaded to LinkedIn (whether on your personal profile or company page) automatically hyperlinked Twitter handles and hashtags. How Does This Affect Your LinkedIn-Twitter Posting? Users have now been ripped of that ability, and must go straight to LinkedIn to post an update.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 3, 2011
    [Personalization] Mi6 Quick Tip #3
    It’s not personal it’s simply because they haven’t been sold on the value of an event. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. You turn to your sales force to promote the event but they are too busy working on deals. What do you do? Here’s What To Do.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 4, 2013
    [Personalization] The Secrets of Prospecting Ninjas
    This means that messaging must be right on point — whether done via email, voicemail, by phone, or in person.  Using newly-captured insights, and knowing the right person to contact, ninjas: Build credibility. Ninjas are experts in ninjutsu, which is a technique in espionage.  They slash time to the initial meeting. The company.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Personalization] Why You Need Social Media Followers Who Won't Ever Buy
    Indirect exposure to your followers' personal networks can be an invaluable source of business. But we all know that the uses for baking soda extend way beyond baking -- it can also be used to extinguish small electrical fires, for personal hygiene, and as a cleaning agent, to name a few. Which is better? The answer may surprise you.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Personalization] Ask Out a Prospect This Valentine's Day [Infographic]
    It was a great motivator to break down inter-personal barriers and spark new and exciting relationships. This time of year, I'm always reminded of the grade-school traditions that surrounded Valentine's Day. One way to do this is through conversations, and those are increasingly taking place online, through social media. Connect with HubSpot
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Personalization] Damage Control: 3 Steps to Handling a Company Mishap
    ” So, she adds, don’t forget about sending a personalized email or text message, or even picking up the phone. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. “Often, email is still the best way to communicate.”
  • HUBSPOT  |  MONDAY, APRIL 23, 2012
    [Personalization] 7 Lead Gen Opportunities PR Pros Should Seize
    It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. In Person-Events. Most people don't think of PR professionals and brand marketers as lead generators. Case Studies & Testimonials. SlideShare. Here's how it worked.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Personalization] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    Often one person or a few are given organizational authority to make a subjective judgment as to who/what will be invited to write, be profiled or endorse something. I was personally invited by their “owners” into Social Media Strategies for Business , Solo PR Pros and the Art Gallery of Ontario LinkedIn Groups at the launch stage).
  • LEAD VIEWS  |  FRIDAY, JULY 1, 2011
    [Personalization] Marketing Automation Is No Genie In A Lamp!
    personally think that like, charity, good manners etc. The B2B buying process has undergone a sea change in the last decade or so. Access to product information, customer feedbacks, industry opinions etc. has made it easier to research on a company and how well its offering fit the requirements of the buyer. Does Sales. Does Sales.
  • BIZNOLOGY  |  FRIDAY, JULY 26, 2013
    [Personalization] Meeting The Special Challenges of a Service-Driven Business
    At a touch, a representative can pull up a customer’s entire history, then personalize their support or purchase experience with special offers, loyalty rewards, or other premiums. 'Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] The 9 Worst Ways to Use LinkedIn for Business
    Since you’ll be answering Questions and joining Groups with your personal account, you should make sure your own profile is complete so that you can gain people’s trust and establish authority. Unlike Facebook, don’t feel like you need to personally know everyone that you connect with. Don’t Answer Questions.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Personalization] Exclusive Interview Eloqua's Director Of Content @jchernov.
    He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael.
  • WRITTENT  |  THURSDAY, DECEMBER 19, 2013
    [Personalization] A Minute with Ann Handley: Insights and Trends for 2014
    AnnHandley: I relaunched my personal site ( AnnHandley.com ) this year. HNesterenko: What is your #1 personal rule you always follow? She is also the co-author of the best-selling book on content marketing, Content Rules, which I highly recommend to read. So in terms of tools, I discovered Yoast. And finally I really SnapApp  .
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Personalization] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. To start, head over to your LinkedIn profile, and next to any module or position on your personal profile you''ll see a small square image with a plus sign on it.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] How to Turn Your Blog Subscribers Into Valuable Business Leads
    Finally, if you already have some personal information in your contacts database about your subscribers, use it to personalize the email. 'With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick. but what about those inbetweeners?
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] Reach key decision makers and improve your webinar ROI
    According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies. For marketers, they are a lower cost option than in-person events, but signal strong interest from prospects who attend. The rise of webinars. Conclusion.
  • B2B MEMES  |  FRIDAY, NOVEMBER 4, 2011
    [Personalization] Attribution and Linking Are Essential to Transparency
    As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”
  • SAZBEAN  |  THURSDAY, AUGUST 25, 2011
    [Personalization] Book Review: Nothing to Lose, Everything to Gain by Ryan Blair
    And some of the insights that are shared with personal stories are helpful in terms of learning from another’s experiences. That was one lesson that wasn’t blatantly spelled out: you succeed because of who you know and the relationships with those people (whether business or personal). Sounds intriguing. Story Potential.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Personalization] Klout Adds Facebook to Influence Measurement
    There’s a real issue of mixing professional and personal profiles when measuring influence with Twitter and Facebook. By only connecting to Facebook profiles, Klout may be mixing someone’s personal Facebook influence with their professional Twitter influence (since you don’t have the option of connecting to a Facebook page).
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] The Ultimate List of Email SPAM Trigger Words
    Personal. Financial - Personal. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Order.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, FEBRUARY 4, 2011
    [Personalization] Easy Tips for Marketing Your B2B Video Content
    Just yesterday I received one from a person who found us from searching the Internet and the content on our site impressed him and lead him to contact us for a meeting. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! As I write this, snow is piled up around my house and yard. Be sure to download the CMI report.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, MAY 1, 2014
    [Personalization] My Boldest Sales Prediction - Ever
    And, until recently, I never realized just how much it contributed to my personal success. 'After writing SNAP Selling , I was continually accosted by salespeople who said, “Your advice on selling to crazy-busy buyers works great. But, I’m frazzled too. How can you help me?”. was stumped. Then one day it hit me. Customers were changing.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Personalization] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Social recruiting obviously starts with your own personal profile and then using the tools provided for you to find – and then engage with – your potential candidate. The problem is that your competitors are doing the exact same thing that you are, so in order to attract and land the best talent, you need to do more.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    3) Now, I have countless ways I can follow up on this search: I can message a person, Like a Page to keep tabs on it, and much more. 'Do you remember the children’s book Where’s Waldo? Well, social prospecting is a lot like Where’s Waldo? No, seriously. Let me explain. Depending on who’s asking, engagement can be subjective. Twitter.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 11, 2012
    [Personalization] In-House vs. Outsourced B2B Lead Generation: Which one is better?
    They fail to see that the individual they are talking to may not have the power to make the decision, and the person to talk to in that particular company is a specific C level executive manager addressed with a clear proposal. and in the meanwhile, if this person is not the one for the job you have to start over. Lack of feedback.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Personalization] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
    HubSpot 3 Announcement : Brian announces the launch of HubSpot 3, an entirely new set of HubSpot tools that, together, make it easy for mere marketing mortals to achieve the kind of personalized marketing (content + context) that Amazon is known for. Didn't make it to Boston last week for INBOUND 2012 ? Well, you're in luck!
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 21, 2010
    [Personalization] Marketing Automation vs. Inbound Marketing
    Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Let’s take a closer look at both.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 1, 2011
    [Personalization] Making Industrial E-mail Marketing More Relevant
    Personalized Content. Even though it is more complex than standard HTML e-mails, dynamic content is well worth it as it creates highly personalized emails with information, offers and calls-to-action that very closely match the subscriber’s needs. mail List Hygiene. Check any rented list against your house list.
  • CHRIS KOCH  |  FRIDAY, JULY 22, 2011
    [Personalization] 6 lessons on how NOT to market to customers
    Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I’m a goner. marketing geek. The answer is: nothing.
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 8, 2009
    [Personalization] Have You Appreciated Your Community Members Today?
    5) In-person events are always appreciated - Host a reception at an industry event and invite members to attend a private event. This allows you to meet them in person and it is always fun to be invited somewhere. A community is only as strong as its membership base. great social infrastructure without members is an empty place.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Personalization] Entering the World of Social Media: Better Late than Never
    Promote your business by promoting your personality. Explore your intended niche, your personal interests. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). it’s never too late! Find your voice.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Personalization] 4 Areas of Importance to Focus on When Creating a Customer Community
    by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. Build a personal brand and a professional network. But creating a community is tough! Set and track progress and goals.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    That's right, our beloved Mario not only groped a stranger while donned in the gregarious costume, but also had marijuana on his person. Oprah tweeted from her personal account about how much she loved Microsoft's new tablet, the Surface, but unfortunately she sent this tweet using an iPad. 1) Mario (Adult) Party. Whoopsies. usually.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 13, 2013
    [Personalization] Why content marketers should be committed environmentalists
    great in-person presentation can fall flat on Slideshare. '(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Reframe. It must be tailored to their needs. Repurpose.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Personalization] Should Business Owners Outsource Social Media? [Marketing Cast]
    Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?” But your business should. Do you like writing emails? Connect with HubSpot
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [Personalization] 5 Signs That You Might Be An Agile Marketer
    It’s a personalized, responsive one-to-one model, as opposed to mass marketing’s one-to-many. 'The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. How many of these five signs apply to you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2011
    [Personalization] Are there any ethical bloggers left out there?
    I’ve only changed the real name of the writer and her company because I don’t need to embarass this person … Hello Mark! With your kind support, {grow} has become a fairly popular blog. There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Susan.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] Must-Attend Marketing Events of 2014
    Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display. 'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? February. March. April.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] Q&A: Trouble Setting Up a Follow-Up Meeting
    If you hate "controlling" the sales process (which I personally do), here's an option. TERRY ASKS: I help people with new product launches. When I meet with prospects, I do a decent job of building rapport and quantifying their pain. But I run into trouble when I try to nail them down for the next step. Their input is critical.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Personalization] 12 Realistic Ways to Make Your Social Media Data Actionable
    Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. Social networks provide a wealth of data you can use to segment your audience to improve targeting and personalization. Social media continues to rain data onto the market. Here's how.
<< 1 2 ... 67 68 69 70 71 ... 141 142 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...