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  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Personalization] 4 tips for generating more return business in any industry
    Technology allows some pretty magical things to happen, especially personalization. Use name personalization in emails, or custom welcome messages when clients log-in. There’s no question that technology or individual-driven personalization is well worth your while. Hopefully, they’re fully satisfied with the purchase.
  • MARKETRI  |  THURSDAY, SEPTEMBER 20, 2012
    [Personalization] 3 Essentials for B2B Blogging Success
    It is important, though, to have a person within your firm review and approve this information, as they may have better insight as to what is manageable for your firm and what is likely to be accomplished. Having one person on your staff who will champion the blogging efforts and logistics is crucial for your firm’s blogging success.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 14, 2012
    [Personalization] Brave New World: Understanding Security Risks Around Mobile Devices
    Figure out how to use your personal Twitter account safely and competently, then graduate to the higher profile and higher risk activities. Co-mingled Data and Accounts : One particular challenge that smartphones and tablets present is an unprecedented co-mingling of personal and professional data and accounts. Human Error.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. Is your firm's website overdue for a redesign? Check References.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Personalization] 5 Lead Generation Lessons You Learned in Kindergarten
    You should strive to personalize your messaging when possible by segmenting your database out into personas. Author: Cori Pearce Let’s take it back to the old school–elementary school. Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs.
  • B2B MEMES  |  FRIDAY, OCTOBER 21, 2011
    [Personalization] Is the Distinction Between Consumer and B2B Media Still Meaningful?
    Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. Fair enough. Now it seems merely quaint. B2B Blog Posts of the Week.
  • PUZZLE MARKETER  |  SATURDAY, MARCH 24, 2012
    [Personalization] Positively Influencing Email Open Rates
    ” Most likely the person ‘found’ it or grabbed it from a transaction in their system. If you ask the person permission outright or allow them to subscribe themselves on your site, your contacts will me much more engaged in the future. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Personalization] Notes from the Marketing Operations Executive Summit 2014
    RT @megheuer   When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Personalization] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Links are more likely to be clicked if they’re shared by a real person. In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, AUGUST 1, 2012
    [Personalization] Industrial Marketing is not Disconnected Tactics
    If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Many manufacturers and industrial companies are learning some hard lessons these days. In short, they are now looking for Cheap Miracles or may be, Industrial Marketing Made in China.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Personalization] To Vitalize Your B2B Marketing Collateral, Start Telling Stories
    For example, consider a regional bank that maintains a blog full of articles about personal finance. In addition to expanding its editorial focus, the bank is showing how it relates to small businesspeople on a personal level. These brands aren’t just brands anymore – they’re publishers , too. You just need to reinvent that content.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Personalization] The 7 Attributes of Highly Effective Lead Generation
    Once you’ve got some engagement, how do you get them interested in talking to a sales person? All the while, you’re leading them with content to the point where they’re ready to talk to a sales person—sneaky! Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. It’s about a likely problem that they have.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Personalization] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com. Marketing is a long-term endeavor. Single isolated events don’t work. This is why the popular and widely syndicated “TV on the Web” show Marketing Made Simple TV got rid of single show sponsorships.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Personalization] Who Should "Own" Social Media at Your Company?
    Be sure your marketing point person is sufficiently balancing updates about offers, educational content, and content that engages (e.g. Make sure your point person routes questions to the appropriate social media collaborators in Customer Service and Sales as they arise. It's a common debate in many businesses. Sales? Marketing?
  • DOCALYTICS  |  THURSDAY, JANUARY 8, 2015
    [Personalization] Docalytics for Sales Outlook Add-in
    Last month we announced the launch of our Docalytics for Sales Gmail plugin , and this month I'm excited to announce the launch of its sister add-in for Microsoft Outlook. Docalytics for Sales takes the mystery out of who is reading the content you send them so you can tell who is really interested, and better time your follow up. Happy tracking!
  • WRITESPARK  |  TUESDAY, JUNE 11, 2013
    [Personalization] Packaging Case Studies to Increase Their Promotional Value
    case study book can justify registration from prospects before the download and can serve as a "leave behind" printed document for your salespeople when they meet customers in person. Go to the website of many technology companies and find the link for case studies. What a lost promotional opportunity!
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Personalization] Facebook Works for B2B Too
    But at the end of the day, what really matters is having a social presence, showing your personality, humanizing your business, and having a little fun in the process of course. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Adventures in Analogia: How to Find Customers in the Offline World
    began trimming any unnecessary personal info and reduced my intro to the service(s) I offer: illustration that gets attention. Suddenly, you feel like the most important person in the room. The person usually lights up, because that’s an unusual behavior. Suddenly, you feel like the most important person in the room.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Personalization] Know the Legal Risks of Blab for Brand Marketing
    By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Personalization] 10 Things to Nix in Your Next Email Newsletter
    And with a lame subject line, the only thing I have to go by is the company or sender name -- so that brand or person better be something I genuinely adore, or it’s going in the trash. Instead, try adding value before the email is even opened with killer, specific, personalized subject line. Do you think I clicked it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Content Marketing Strategy: How to Create Cross-Team Alignment
    How often have you been the person someone is waiting for? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Are you aiming to: Grow pipeline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Personalization] A Tour through the New Facebook Ads Manager
    One of my personal favorite Facebook changes is giving users the ability to check data within the dashboard for any time period. Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Personalization] How to Master Content Marketing on LinkedIn
    Mention a person or situation that might be helpful to some of your connections. The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? Publish an article.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] 4 Ways to Make Friends With Legal and Get Content Out Faster
    It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. Newspapers and magazines have pre-written obituaries for popular celebrities, political figures, and other persons of interests that cover every possible cause of death. Here are their stories.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Personalization] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. Then I saw ZenIQ. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 29, 2013
    [Personalization] Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool
    Turns out, many businesses are using it to host virtual meetings and/or broadcast their knowledge, content, and personalities to the world. Wanna hangout? Oh, you live in another city/country/universe? No problem – Google+ Hangouts to the rescue! Have you hosted or attended a Google+ Hangout? Share away! © 2013, VR Marketing Blog.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Personalization] The 4 Letter Word in Success
    With all of those contacts you can imagine I have seen many levels of successful and unsuccessful individuals.  I have thought a lot and read a lot about the reasons for why people experience differing levels of either personal or professional success. The 4 Letter Word in Success. How successful can I really be ? Taste it. Visualize it. 
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Personalization] The ABCs of Content Marketing: A Glossary of Terms
    For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Personalize. Agile. Analytics. Blogging. Buyer Persona.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Personalization] A PPC Optimization Checklist for the B2B Marketer
    Every campaign will have very different but personalized sets of goals, key performance indicators, and conversion metrics. One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaign Settings & Structure.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Personalization] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Personally, I use Buffer to queue up social media posts. For example, if someone who had 1,000 followers and another person who had 2,500 followers shared your tweet, you’d have used up 3,500 in reach. We content marketers just aren’t very good at promoting our content. That’s according to a study by Moz and BuzzSumo. Ready? Steady?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] 5 Smart Reasons to Create Content Outside Your Niche
    Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Remember: A little personality goes a long way and will make you more interesting. 5) You'll keep your sanity. Ideally, both at the same time. You must own and dominate it. This was a great achievement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 7, 2015
    [Personalization] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    Websites are often perceived as faceless and impersonal, so companies need to find innovative ways of expressing their personality on these digital platforms. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. The result was 4.4 million visits to the website in a single year!
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Personalization] The 7-Point Checklist for Powerful Landing Page Copy
    By using the phrase (or close variations) of The State of Inbound Marketing in 2012 in headlines, images, bolded copy, and hyperlinks, the reader can quickly be oriented when scanning through the landing page copy. 4) Write Using the Second Person. But when you think about landing pages, most people jump to conversions. So what?
  • CAPTORA  |  TUESDAY, JUNE 14, 2016
    [Personalization] Find Missed Conversion Opps Hidden in Plain Sight
    Create a system whereby you can tackle the build and launch of personalized one-to-one campaigns at scale. Marketers today sometimes feel like a many-headed Hydra – heads spinning constantly as they look for more and better ways to grow their marketing pipeline. Unlike Mr. Potato, you don’t have eyes in the back of your head!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] How to Use Surveys for B2B Lead Generation
    Best of all, select survey solutions can integrate with your marketing automation platform, syncing results with your leads to improve your lead scoring, personalize nurture, and increase renewals and referrals.  Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Demand generation and…surveys? This month? Quarter? Maybe not.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Personalization] 5 Ways Lean Marketing Teams Can Achieve Success
    What content works well for what persons, for example, content for a CIO vs Product Manager. Our Marketing Department at Captora had the privilege of interviewing Tushar Patel and Lindsey Marymont from Innotas. We wanted to find out the secret to their marketing success. Here are his 5 best practices for lean marketing teams. What’s the goal?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] 6 Copy Starters for Emails & Letters
    While you always want to establish a rapport with prospects, this type of email makes it more personal, sometimes referring to a pre-existing relationship. It stops the person who’s just scanning in their tracks, and lures them into reading the next sentence. The more personal an invitation is, the better it will work. Thanks.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Personalization] Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More
    The Future of SEO: AI, Personalization, and Machine Learning”. SEO is about personalization and information now. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. link]. link]. link]. link]. link]. link].
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Personalization] The Biggest Mistake Marketers Make.
    In fact, this can be a good thing to make sure you have the right content and nurturing process (not just email, but also website personalization ) at each stage. is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. What does this mean?
  • DIGITAL B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Personalization] Three Social Media Lessons Learned
    My secret personal wish list at the launch of this blog: I hoped to have 10,000 page views in my first year (I hit that in less than six months), and I thought it would be cool if my Klout score could get to 40 (it is in the 60′s today). There is no learning like hands on learning. Find the Unexpected. Relationships are Key. Your Turn.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Personalization] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Make sure it comes from a real person, not marketing@company.com, and use personalization to reflect what you know about why they bought. Use marketing automation to unenroll customers in your marketing emails and, if you have the capability, to trigger personalized content on your website when they return. Yikes!
  • SYNECORE  |  SATURDAY, MARCH 30, 2013
    [Personalization] The Best Branded Content of the Week: March 30, 2013
    Personally, I beleive the whole thing to be an elaborate hoax, but some out there seem to think that bacon mouthwash may soon be available in a store near you. Using video as part of your branded content strategy is very important. Buick — Pinboard to Dashboard. Essentially it’s branded content to promote another piece of branded content.
  • CONNECT THE DOCS  |  MONDAY, JULY 23, 2012
    [Personalization] Content Marketing Showcase Series # 7 hunch’s infographics
    personal. 6. 1. Hunch personalizes the internet by helping in sharing and discovering great recommendations about connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots. Content Marketing Showcase Series # 7 hunch’s infographics. Normal. sap. 1. 1.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Aside from these personal qualities, until the advent of Salesforce in 1999, the only external tools a salesperson needed were a Rolodex and a phone. Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Lightweight CRM. Social Media. Follow him on Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Personalization] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    These are very small companies, typically run personally by an owner. One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. The VEST segmentation is based on company size, as measured by revenue.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] 12 Social Media Tips for B2B Marketers
    Not only does employee advocacy help increase the reach of your content (particularly on networks like Facebook where the newsfeed algorithm favors personal accounts over brand accounts), but it can also help keep employees more engaged with and aware of your content, which in turn can help them do their jobs better. Marketing Insights.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Personalization] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    To tweet a coffee, you have to have a Starbucks account set up, but you can use the same account you use for your own personal Starbucks card or pay-by-phone app. One of my favorite books of the year, this collection of essays from 99U , focuses on how to develop a habit of creativity in your work and personal life. We know.). torso.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Why People Buy Things Online [Data]
    Consumer rank “a person like yourself” as a highly credible source of information, indicating a shift of trust towards individuals and away from institutions. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Key Findings. Takeaway. Key Findings. Takeaway. Key Findings. Takeaway.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Personalization] 4 Google Chrome Extensions For Digital Marketers
    It works for personal Google+ profiles as well as Google+ pages. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. MOZBar. Raven Tools. Check My Links.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Personalization] What Google’s New Algorithm Means For You
    will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. Are you wondering how the recent news in the SEO world might affect you? Google Announces Search Engine Algorithm Change. Relevance is key.
  • LEANDATA  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] Adventures in Flipping Funnels
    Instead, he described himself as an “ABM experimenter.” He described four recent targeted campaigns his team had run that focused on a high level of personalization — a hallmark of Account-Based Marketing. ABM is personalizing content and pushing it to very targeted accounts,” Cross said. “It’s really not rocket science.”.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Personalization] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. I am saying the competition won’t come from today’s campaign management and marketing automation leaders.* This makes things really quick. In other words, it creates a journey map.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] Dynamic pricing done automagically
    In many ways, the right person was (and I am sure is) your secret weapon. One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors. Replace your pricing strategist with  Wiser.com !
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] My top 5 don’ts of LinkedIn
    personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Be bold. Be eye-catching.
  • SAZBEAN  |  THURSDAY, MAY 19, 2011
    [Personalization] Building an Ecosystem, Not just a Network of Networks
    Obviously this requires doing some work to connect with people both offline and online, as well as finding out all the different places where you’re connected to a specific person (good social CRM helps!). If you think about it, as business owners, we’re creating a network of networks. Why an Ecosystem? Ecosystem in Business.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 16, 2012
    [Personalization] Outsourcing your social media isn’t all or nothing
    That’s why you bloody well hire a PR person and a copywriter and a content guy and a graphic designer and all that other stuff. I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love!
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Personalization] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    While our own tests have found that including a real person''s name increases email opens, this might not work with your subscriber lists -- so go ahead and run an A/B test of your own. On a personal level, I''m kinda creeped out. This week in inbound marketing was kind of different than normal. ROI proven in Twitter offline sales?
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Personalization] Why Context Is the Future of Inbound
    In HubSpot''s most recent product release , we''ve extended the concept of context throughout all of our content tools , and we believe inbound marketers will put this to use creating websites, landing pages, and emails that all work together to personalize the complete customer experience. Two goldfish go out swimming. How''s the water?".
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Personalization] Marketing For The Small Business: How To Get Started
    have personally been involved in nearly a dozen website re-designs at companies both large and small. They allow you to put a personalized face to your brand and they provide a reason for your target audience to keep coming back to your site for information. I am a strong believer in getting business owners to author their own blogs.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Personalization] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. My, how times have changed. Changing of the Guard: Who’s the New Boss? Figure I: Leaders Anticipate and Influence the Hidden Sales Cycle.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Personalization] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    Want to book a meeting to discuss your personal situation?  To schedule a time with me, click here. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads. list of our marketing awards is below.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Personalization] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Cost of the booth space, shipping, equipment, toys, furniture, internet connection that never quite works, carpet and trinkets: $50,000.  So about $20 per person just to be seen. Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Select all that apply.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you are not writing in first person, have typos throughout your LinkedIn profile, use poor grammar and do not include any publications, videos or SlideShares that you’ve created then you fail this test. What does a good craft beer bar have in common with a great LinkedIn profile? 10 Questions To Do Your Own Linked Profile Audit.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Personalization] 7 Lessons To Help You Produce Content That Converts
    Where will the content be published (corporate/personal site or blog) or a community/partner/analyst/media publishing forum? In my personal experience, to make content marketing happen, and happen well, knowledge and skills are of paramount importance. But what exactly is content that converts? What gets measured, gets managed”.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Personalization] What Content Marketing ROI and a Beach in Fiji Have in Common
    The more accessible it is — meaning that regardless of which device a person is using, they still get a killer experience — the less likely they are to bounce to another site and the more likely they are to convert. 2. Regardless of what the “ask” might be, it should be presented to the right person in the right context. 3.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Personalization] Why Is Social Media Marketing So Popular?
    Whatever your flavor—business connections, personal contacts, dating, photo browsing and sharing, and video entertainment, among others—there is likely a social network that exists to serve your heart’s desires. Sharing personal moments with friends and strangers (Snapchat). Personally, I think so. Let’s play a game.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Personalization] From “digital first” to “digital everyone”
    Even if in their personal or corporate life, they are not digital at all, or they expect to feel and experience something by asking others to do it. Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. They will remember.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Personalization] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    In Google, enter the name of a company or a person within quotation marks (“Acme Corporation” or “Joe Smith”). What kind of impression do you think you’ll make when, upon meeting a new prospect, you reference an article in which the company or person was featured? Sam Richter is the founder of the Know More! Sales Intelligence.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Personalization] 8 Killer Tips for More, Better, Earned Media
    This personalization campaign has been hugely successful, reversing a decade-long decline in Coke consumption and boosting its soft drink sales by 2 percent. Key takeaway: Allow consumers to see themselves, or something else that feels very personal, in your product to generate more earned media. 2. And the results are worth it.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Personalization] 6 Tips for Creating Content That Spreads Naturally
    So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream? We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content. and also, a ton of noise.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Personalization] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    This design is for web only, but it should look familiar -- it''s very similar your personal profile layout. One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. We''ll update this post with more information once we have it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 6, 2015
    [Personalization] 3 Tips for Growing Your SEO Career
    It’ll help dictate your career moves and help improve your personal brand. How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. Start Writing. Bologna!
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Personalization] How to Have a Super Productive Weekend: 12 Helpful Tips
    Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. 2) Don't try to do it all. If you want to write more regularly, consider creating a personal blog. Productivity" has a much wider definition than many of us give it credit for. See #6.). 11) Volunteer.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Personalization] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    Do you lean on the one person in management who can demand adoption? But until the person realizes for herself that this is a priority and has a reason for making the change, it’s unlikely to take effect. Every question walks a person closer to the point of finding their own answer. So, what do you do? They listen. Okay, great.
  • 3D2B  |  TUESDAY, FEBRUARY 23, 2016
    [Personalization] 4 B2B Sales and Marketing Trends You Need to Watch in 2016
    Email is already effective, and it’s about to get better with increased targeting and personalization. It’s an age-old fact that adding someone’s name to an email boosts engagement, but with marketing automation tools, personalization can now go much further. We’re still in the opening weeks of a new year, wondering how it will unfold.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Personalization] 5 Professional Services Marketing Trends to Watch in 2016
    Because buyers now complete much of their research online before contacting a service provider, the role of business development (aka sales person) is changing. By the time that prospects talk with a sales person, they are educated. There is a new number on the calendar—2016. With challenges come opportunities.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 5, 2013
    [Personalization] [Video] Pursuing Multiple Decision Makers At the Same Time
    You can't have your whole future in an organization based on one person's schedule. That person may be in overwhelm. If you're selling to the marketing people, you might go into the Head of Corporate Communications, the trade show person, or you might go in and speak with the Director of Marketing Communications.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 11, 2012
    [Personalization] 3 Questions to Ask to Get to the Decision Maker
    These 5 questions will help you navigate the infrastructure of a prospective customer to get you to the person or group that makes the decisions on buying. You need to be able to hold a sincere conversations or offer some personalization that will make you stand. Who will make the final decision? Can you put me in touch with XXX?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Personalization] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. How do you stand out from the crowd? Give Free Stuff.
  • BIZNOLOGY  |  MONDAY, MARCH 14, 2016
    [Personalization] Using email effectively in your content marketing
    For most firms, the personal touch – emails from Andrew rather than Andigo – are going to perform better. Everyone hates email. And yet, most of us find it indispensable. It’s pretty great, except for its overwhelming volume and relentlessness. So, grumble though we may, most of us are still heavily reliant on email. Relevant Content.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Personalization] Old Ways of Doing Business, No Longer Work
    The task of the leader draws on a wide range of personal skills. Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. Those who cannot - or will not - change are withering.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] How to Get People to Read Your Entire Blog Post
    ” Maybe all these things are true. I can personally attest to my difficulty of focus, my need to skim, my busy life. My writing at Quicksprout is full of stories. I try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. It was a good one. Images.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Personalization] 3 Tips For Creating Killer B2B Content That Generates Leads
    Countless testing has determined that the most important variable in landing page conversion rates is the value of the content that he person is going to get by filling out a form. So you’ve got content that really speaks to your buyer persona. Now what? This is where the content marketing rubber meets the road. It’s lead generation time!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Personalization] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Emails don’t have to be boring and static -- mix it up and measure your success! 3) “A person’s a person, no matter how small.” - Dr. Seuss. We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. 14 per cent of people know that." - Homer Simpson.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] It’s the Little Things: How HubSpot Writes Microcopy
    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. Within two years, Beth had become that point person -- and HubSpot''s first-ever manager of microcopy writing and editing. And the user is the last person you''d want to be mean to. Her favorite?
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. Bear with me a bit and I will explain the odd title of this post. The English language gains a new word.
  • 3D2B  |  TUESDAY, JANUARY 28, 2014
    [Personalization] Why Successful B2B Telemarketers Don’t Use Scripts
    If you’re like most people, as soon as you realize that you’re not speaking with a person, you hang up the phone. How often have you seen a face-to-face business meeting when one person reads to the other and wins them over? Just because there’s a phone between the inside sales person and the prospect, it doesn’t make reading right.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] 14 Tools For Finding and Managing A Freelance Copywriter
    freelancer can give some much needed flare and personality to a boring industry that a long time employee might not have. In the 2014 Social Media Marketing Industry Report, original written content was ranked the overall most important form of content. Needless to say, a good copywriter has become a pretty hot commodity.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Personalization] Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
    Facebook is releasing its own bot for Messenger, a personal assistant bot named "M". M can answer a wide range of requests -- from restaurant recommendations, to complex trivia, to last-minute hotel rates in the city. In the days following the announcement , the tech and marketing space lost its mind. Why all the ardor? Not registrants.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Personalization] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    Include Personality in Your Content. You should negate standard marketing lingo and try to appeal to your audience with personality. The goal is to demonstrate to your audience there is still a person behind the brand. According to  LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Personalization] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. People like to see the person they are considering hiring. Flesh out your background or showcase a more personal side of yourself. "You can create a business, choose a name,” Sir Richard Branson told Inc.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Personalization] Creativity, Technology, And The Future Of Storytelling
    My own personal blog gets thousands of visits a day and my Slideshare content gets almost as much. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. And so we largely tune out the ads.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Personalization] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    Make sure you are providing value to person asking the question. The person asking the question has the opportunity to choose the best answer. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. How Do I Ask a Question? How Do I Become an Expert?
  • CLIENT BRIDGE  |  TUESDAY, APRIL 3, 2012
    [Personalization] VIDEO: Do's and Don'ts of Social Media for Business
    Your company's social media personality should be your company's corporate personality, after exactly one beer.". From Ask the Esquire Guy and Entrepreneur.com, here's a short video with some of the best and most sensible guidelines we've seen for corporate social media. View Original Article
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2011
    [Personalization] You Don’t Have to Be an Einstein to Create Great Content
    Associate a strong brand or personality with your content marketing. Do you have a strong selling point, personality or brand within your firm that can help support your content marketing? While few people can claim to be the next Einstein, why not try his approach to publishing to take your content marketing to the next level.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Personalization] Is My Company Ready for Marketing Automation?
    Salespeople want to send out 50 or 100 “personalized” emails to their territory. Start sending leads personalized emails with longer form content such as whitepapers, in-depth webinars, and invitations to special events. Don’t sign that marketing automation contract …yet. Under 10,000 records). What should I do?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] The 411 On Facebook Q&As For Marketers
    Facebook limits the numbers that one person can invite to prevent an event being reported as spam, so brands should invite their most engaged fans first and allow them to invite others. To add personality, brands can include images as Eminem did in the example below. He teaches online marketing to business owners around the world.
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