HUBSPOT | TUESDAY, MAY 20, 2014
[Personalization] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
Do something quirky that shows off the personality of your brand. Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. iMedia Connection ). Lesson: Think Like a Publisher. Source: HubSpot. ).
SAVVY B2B MARKETING | THURSDAY, MAY 27, 2010
[Personalization] My New Content Marketing Project and 2 Lessons Learned
Not only will you learn something new, but you're also forging a connection with the person who is provding ideas. Do you ever have one of have one of those weeks where everything comes together? Well, that's my week here. For the last few months, I have been working on a project that I am so very excited about, and this week it launched.
WRITING ON THE WEB | TUESDAY, JULY 27, 2010
[Personalization] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
Content : Too broad and general, need to hone it down to specifics, need to personalize it. Blog Content: Are you personal… or all business? What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic?
ANNUITAS | THURSDAY, MARCH 20, 2014
[Personalization] Notes from the Marketing Operations Executive Summit 2014
RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
HUBSPOT | TUESDAY, JUNE 4, 2013
[Personalization] How One Young Professional Deals With Ageism
We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her. Like, do you find if the person you''re speaking with is a little more. Me: Hey Jessica! Thanks for joining me today. thanks for letting me eavesdrop. Jessica: Sure. harsh.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, AUGUST 30, 2010
[Personalization] Top Sales Resources: August 2010
101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company. Achieving an A-game requires a laser-focus on driving meaningful behavioral shifts throughout the ranks. Understanding.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 18, 2015
[Personalization] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
Fortunately for marketers, a major innovation that is in play right now that’s critical to carrying out true cross-channel marketing will be to provide the ability to accurately identify a person or audience across these touchpoints and IDs. Over the next couple of weeks we'll dig into each of these core points. Big data.
ANNUITAS | THURSDAY, MARCH 12, 2015
[Personalization] Identifying Hidden Talent – Part One
Have you thought about what type of person, and what qualities would thrive in this particular job? Let’s face it; true Rock Star marketers are few and far between these days. We all know how it feels to find these gem-like employees, and there is a never-ending need for more of them. What went wrong? Are you hiring hungry people? link].
B2B IDEAS @ WORK | THURSDAY, OCTOBER 28, 2010
[Personalization] A B2B Marketing Idea Takes Flight On Twitter
The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” So what makes one B2B Twitterer the best? JoeZuc.
CMO ESSENTIALS | WEDNESDAY, APRIL 22, 2015
[Personalization] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
Make sure you’re looking for the right person in the right place. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? encounter companies facing this problem on a weekly basis. The Perils and Perks of Promoting from Within.
SMALL MANUFACTURER BLOG | TUESDAY, JANUARY 6, 2015
[Personalization] Introducing: Huff Industrial Marketing, Inc.
Lifetime in Manufacturing — My personal and career story. I’m happy and excited to announce that I’ve changed my business name to Huff Industrial Marketing, Inc. Changing my business name wasn’t a decision I made overnight. It began in 2012 when I began thinking about changing my business model. Sorry. Sheer joy.
MARKETING ACTION | TUESDAY, MAY 7, 2013
[Personalization] Ten Ways to Lose a Lead
salesperson leaves without briefing the person who inherited the account. Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Does it really mean anything when Jane Doe looks at your pricing page? Thought not. Let your own churn play out.
WRITTENT | MONDAY, JUNE 16, 2014
[Personalization] 15 Ways to Get More Customers from Your Blog
Be More Personal. Developing a strong personality and voice on your blog will help you appeal to them. 8. But never fear — just because your blog isn’t attract customers now doesn’t mean that it won’t in the future — all your blog needs is probably just a quick boost. Blog More Often. Optimize for SEO.
BIZNOLOGY | FRIDAY, SEPTEMBER 26, 2014
[Personalization] Don’t chase the buzz: why clickbait titles hurt your business.
This hijacking of a person’s activity and identity online is so toxic that even blameless individuals who have been hacked can experience subsequent social media ostracism and criticism from their “friends.” We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages.
SOCIAL MARKETING FORUM | MONDAY, JUNE 20, 2011
[Personalization] Get over it! Social media doesn’t owe you a thing!
You are not a dollar bill, you are a person and you have much to offer the communities you are part of. The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 6, 2010
[Personalization] Being Small Is Cool Again.
Personal Attention: We provide more personal service to our clients and, in turn, they trust us more. If your clients say “I’ve been doing business with XYZ company for years,” then you know you’ve got a leg up on the marketing giants who are less likely to care. Kenyon Blunt. This post is for all of us little guys. Digg this!
HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012
[Personalization] How to Distinguish Between PPC Pros and PPC Posers
This person should be passionate about paid search, their career, and your company. How high of a standard is this person willing to be held to? What to Look for in Their Responses: At what point did the person go to their boss? Would you ever want to go out for a beer with this person after work?". Passion. Creativity.
FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
[Personalization] How the BP disaster shows need for a Chief Content Officer
But I called the GE project leader, Egidio, and said “ The only way this will work, Egidio, is if you and I lead it personally. We instituted weekly calls with the team leaders, every Thursday. In a fascinating article on the front page of the NY Times yesterday. In Gulf, It Was Unclear Who Was in Charge of Oil Rig. You need a.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 5, 2013
[Personalization] Countdown for a Successful Rolling Product Launch
This is another suggestion from the Forbes article – create something like an infographic, a stunt at an event, an interview with a key industry person that will really get everyone’s attention. I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. Do email or direct mail?
CMO ESSENTIALS | TUESDAY, FEBRUARY 24, 2015
[Personalization] 5 Tricks for Quick Content Marketing
Whether you rework your point until it wins this person over, or you ask this person how he or she would change things, you’ll have a solid sounding board to perfect your point. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
[Personalization] Michael Kors Valentine's Day Campaign is Multichannel at its Best
More than one-dimensional or static, campaigns like these harness the positive and personal experiences associated with holidays like Valentine's Day to drive consumers to purchase. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part?
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 3, 2010
[Personalization] K’s Top Five for the Week – December 3
Great article on how companies like to try to bury their personality, culture and unique methods the very things that make them remarkable. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore.
MARKETING ACTION | THURSDAY, JANUARY 16, 2014
[Personalization] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
Depending on the business type, size, and location, it’s likely that other in-person events would also yield some success, such as roundtable sessions or even small networking events at a local restaurant. One more thing to note: Take a look at how in-person events squash virtual events when it comes to effectiveness. Unported license.
HINGE MARKETING | FRIDAY, MAY 9, 2014
[Personalization] Google+ 201: 5 Steps to Get Started with Google+
This means that any updates to the Google+ page will need to be made by the person who created the page. Hinge advises you do have more than one person managing the page to prevent being unable to access it should the original creator leave your firm. 2) Build your brand presence on Google+. Go to https://plus.google.com/pages/create.
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Personalization] Facebook Tests Friend Filters to Challenge Google+ Circles
Facebook's changes also emphasize the shift toward a more personalized web. Personalization in marketing means more targeted and personalized messaging, which can lead to the ability to better convert prospects into customers. Well, now it seems like Facebook is taking it up a notch. How Friend Filters & Smart Lists Work.
WEBBIQUITY | WEDNESDAY, APRIL 18, 2012
[Personalization] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. So why not give it to them?”
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JUNE 19, 2012
[Personalization] Do This to Build Sales Confidence Before a Meeting
When I sang it, these lyrics and the upbeat melody got me to change my posture so I "resembled" a confident person - even though I wasn't. I don't know about you, but my career has been fraught with moments where I lacked sales confidence. Other times, the sales anxiety I'd feel literally made me sick to my stomach before a big meeting.
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Personalization] Can You Ever Really Scale Social Media Marketing?
Some will also have a home office telling them they needed to utilize social media, and it needs to be personalized -- but all the solutions they looked at were very expensive. But social media seems to want to run in the opposite direction -- personalized, one on one conversations. Me: Hi Alisa! Thanks for joining me today. Howie.
SYNECORE | WEDNESDAY, JULY 2, 2014
[Personalization] Why You Need Good People Supporting Your Digital Marketing Strategy
Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
MARKETING INTERACTIONS | FRIDAY, MARCH 5, 2010
[Personalization] The Many Jobs of Marketing Content
You know there's more than one person involved in the purchase to influence, don't you? Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. sharing. Is it? What would you add?
MARKETRI | MONDAY, NOVEMBER 18, 2013
[Personalization] Who’s Afraid of the Big Bad Blog? How to Huff and Puff and Get that Blog Post Written
Consider tapping into an associate or junior level person at your firm to help with initial light research and getting the blog post started. Alternatively, consider having a colleague or internal marketing person interview you on the topic, and have them ghostwrite a post for your review and feedback. Write about what you know best.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 11, 2012
[Personalization] Are You Using LinkedIn to Build Your Business?
Personally welcome those new connections - It only takes a minute and it’s the first step in starting a relationship. For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. All the tips are free to use.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 12, 2009
[Personalization] Do you have what it takes to kick social media ass?
Is a charming, bright person with engaging personality. After observing both spectacular social web successes and failures, I believe there are personal characteristics that make some people more adept on the social media scene: . 1) The write stuff. One of my clients is a brilliant management consultant. Small budget.
INSIGHTIQ BLOG | FRIDAY, AUGUST 30, 2013
[Personalization] 3 Takeaways from HubSpot Inbound 2013
This one seemed to be a consistent theme throughout all of the presentations, and it is one that I personally identify with as a B2B marketer. Last week I had the privilege of attending the HubSpot Inbound Conference in my hometown of Boston, MA. For those who were there, I''m interested to see if you agree/disagree: 1. Check them out. .
HUBSPOT | MONDAY, JUNE 17, 2013
[Personalization] 9 Insider Tips for Native Advertising That Actually Works
Sometimes he writes about his personal life. Nevertheless, everything he writes is promoting his “personal brand” and the brand of his company. Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. billion in 2012 to $4.6 billion in 2017.
WRITTENT | TUESDAY, APRIL 22, 2014
[Personalization] 25+ Phenomenal Resources to Help You Market Your Blog Better
Overflowing with both personality and invaluable information, each of Jeni Elliot’s posts at The Blog Maven is a must for your reading schedule. 9. At her personal blog Kikolani, Kristi Hines (featured on KISSmetrics, Unbounce, SME, and many others) infrequently shares blog marketing and promotion tips. No idea how to do that?
HUBSPOT | FRIDAY, MARCH 14, 2014
[Personalization] Why Sales Needs Insight Into Marketing's Email Analytics
But since the birth of inbound marketing, we''ve learned to organically grow our databases and personalize our email marketing with the target customer in mind. If marketers have evolved their strategies from the 90s "spray and pray" approach to a more personalized, customer-centric solution, why can''t Sales learn to do the same?
WEBBIQUITY | MONDAY, APRIL 30, 2012
[Personalization] Why Twitter Needs to Change to Keep Up with Social Media Marketing
For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. Lack of Community. Zero Monetization.
FATHOM | MONDAY, SEPTEMBER 30, 2013
[Personalization] Putting Google’s ‘not provided’ Keyword Update in Context
This focus on quality content and user experience is reflected in Google’s increased focus on personalization (think Google Plus) and design improvements in their products and search services. However, if we observe industry trends we can begin to add deeper context. Google Analytics SEO
WRITTENT | WEDNESDAY, MAY 14, 2014
[Personalization] 27 Writing Mistakes that Are Costing You Clients and Cash
With business blogs, a bit tricky to radiate a consistent personality, particularly when you’ve got multiple contributors. Find the right personality that most closely identifies with your brand, then stick to it unwaveringly. And yes, that does mean using personal pronouns. Typos. No Sentence Structure Variety. Wordiness.
FEARLESS COMPETITOR | THURSDAY, MAY 19, 2011
[Personalization] A Sad Day for a once-proud blog
personally I believe it is the loss of a key marketing channel. No offense to former clients of Find New Customers behind the once-great sales blog, the B 2 B Sales Lounge dot com., but as blogging experts we feel what you have done with it is sad. Note to our former customer : This is an eulogy – not criticism.). What do you think?
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 13, 2014
[Personalization] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
In a sales world that’s becoming more social, it’s more important to target and personalize your messages to prospects, setting yourself apart from the rest and refusing to provide "another sales pitch." Let’s face it: Not every cold call campaign is created equal. Find people on LinkedIn that used to work for your current customer base.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 21, 2012
[Personalization] How To Cook The Best Quality Leads With Your Inside Sales Team
personally learn more about a product talking to the sales rep, since they know it inside and out. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Samantha Jacoby. One of my guilty pleasures is food competition shows. There are some things an outside sales rep should know before entering the kitchen.
SAVVY B2B MARKETING | SUNDAY, OCTOBER 11, 2009
[Personalization] No Such Thing as a Neutral Outcome
One of the key goals of any marketing automation implementation is to do just that - to understand each individual's behaviors and interests, and allow that person to be nurtured only with content of relevance to them. We're thrilled to welcome Steven Woods. This thinking is wrong, and leads to dangerous decision-making.
HUBSPOT | THURSDAY, AUGUST 22, 2013
[Personalization] Why Context Is the Future of Inbound
In HubSpot''s most recent product release , we''ve extended the concept of context throughout all of our content tools , and we believe inbound marketers will put this to use creating websites, landing pages, and emails that all work together to personalize the complete customer experience. Two goldfish go out swimming. How''s the water?".
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 15, 2015
[Personalization] 5 Game Changers Content Marketers Can Steal from House of Cards
Regardless of how you feel about Frank Underwood as a person (ahem), you have to hand it to the guy: He does his homework. The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. Because Frank and Claire Underwood? His advice?
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Personalization] How Path is Making 'Small' the New 'Big' in Social Media
Founded by Dave Morin, an early Facebook employee and expert in online platforms, Path set out to be something different, a network in which you and 50 of your closest friends interacted and shared personal messages and photos. When you are out to change a person's fundamental behavior, you have to give them a "WOW" moment.
CMO ESSENTIALS | TUESDAY, MARCH 10, 2015
[Personalization] 5 Ways to Optimize Email Marketing ROI
Good email deliverability comes from knowing how to send the right message, to the right person, at the right time, with the right frequency. Dig deep into your engagement metrics to determine if you are sending to the right person. Email marketing is one of the most important vehicles for reaching new and existing customers.
MODERN B2B MARKETING | TUESDAY, JULY 16, 2013
[Personalization] How to Close More Deals with Accelerator Campaigns
But, how do you accomplish this with the right person at the right place at the right time? Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Awesome right? Simple, but effective. Segment. Track. Results.
B2B MARKETING MENTOR | THURSDAY, APRIL 10, 2014
[Personalization] How to Use Your Sales Team to Create Better Buyer Personas
Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Personal and professional watering holes. Personal background. So, how can you create buyer personas that actually work? Here’s what I found. Goals.
WRITING ON THE WEB | FRIDAY, NOVEMBER 18, 2011
[Personalization] Content Marketing that Speaks to the Old Brain
One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. His sign read, “Homeless. Please HELP.”
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Personalization] The Benefits of Using Content to Show Your Nonprofit's Impact
Being able to put a face to impact helps individuals become more inspired to help, and also allows them to share something personal with their networks, whether through social media or email. Personal connection is the number one reason why people give, fundraise, join an organization, or volunteer. nonprofit
THE ROI GUY | THURSDAY, JUNE 3, 2010
[Personalization] Who Do You Trust? Industry Analysts Reign Supreme
In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Vendor Brightspot?
MODERN B2B MARKETING | MONDAY, SEPTEMBER 8, 2014
[Personalization] Why We’re (SO) Excited for Content Marketing World
She’ll reveal how you can be a content rockstar – even without any backup singers. 2) Personalizing Your Experience. The beauty of Content Marketing World is that there are tons of ways to personalize your time. Author: Rachel Yarnold Content Marketing World 2014 is here! How could we not be thrilled?! Need names? Um…Need I say more?
AD YOUR COMMENT HERE | TUESDAY, MAY 3, 2011
[Personalization] How Marketers Are Using Social Media to Grow
Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed! So how often is social media marketing being used in 2011?
MUTT GROUP | WEDNESDAY, MARCH 30, 2011
[Personalization] Add some frivolity to your day; follow @BronxZooCobra
Our blogs and tweets occasionally reflect our personal interests, but they are mostly about marketing, communications, sales and content. believe that not only is content critical for attracting customers, but it is also important for some frivolity in social media and in our personal lives. Content, content, content. Three days!
B2B MEMES | FRIDAY, JUNE 24, 2011
[Personalization] Innocent and Malignant Typos and the Case of Filloux v. Jarvis
In a subsequent attack on Jarvis’s advocacy of process journalism , Filloux says, “personally, I’d rather stick to the quest for perfection rather than embrace the celebration of the ‘process.’” I would suggest to M. Overdosed on typos? Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors. Settler ?
HUBSPOT | FRIDAY, APRIL 24, 2015
[Personalization] The Ultimate Online Editing and Proofreading Checklist
Yet, are we still allowing the writer's individual writing personality to shine through? In any quotations, do we have the right spelling of the name and job title/company of the person quoted? But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. creating.
BLUE FOCUS MARKETING | SUNDAY, MARCH 29, 2015
[Personalization] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
Our destinies are in our hands more than ever, and with this development comes a newfound responsibility to manage our personal brands by building communities of engagement centered around the fields most important to us. 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 10, 2009
[Personalization] QlikView 9.0 Reaches for Broader Business Intelligence Market
free Personal Edition with full development capabilities. The main limit vs. the licensed version is that Personal Edition cannot read QlikView files developed on any other copy of the software, and no one else can read files that Personal Editon generates. enhanced support for enterprise-level deployments.
HUBSPOT | MONDAY, JULY 22, 2013
[Personalization] Nate Silver and the Rise of the Free Agent Journalist
Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. Of course, most journalists can''t do this because they don''t have a big enough personal brand. 19-22.
NUSPARK | SATURDAY, JUNE 2, 2012
[Personalization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
Its voice is from a sales person’s perspective. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Demand Generation is persuasion. Convert! Retargeting.
ANNUITAS | TUESDAY, MARCH 10, 2015
[Personalization] Performance Anxiety and the Modern Marketer
But growth (both personal and professional) come from the courage to try new ideas, test new approaches and thinking unconventionally. Today’s post is courtesy of Carla Johnson , CEO of Type A Communications. This post first ran on the Type A Communications blog September 30, 2014. Living in beta . Insecurity and Paralysis. We can’t.
HUBSPOT | TUESDAY, DECEMBER 4, 2012
[Personalization] 8 Insightful Marketing Predictions for 2013 and Beyond
Marketing emails will become less “batch and blast” and instead more personalized, relevant, and targeted based on real-time data. With such a dramatic shift toward more personal, unsolicited marketing, 2013 will see much more targeted, segmented email campaigns aimed at delivering more relevant content to recipients. That's cool.
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 27, 2013
[Personalization] Selling is Easy! (If You Get the Right Support)
Your goal is to aid these interested people’s buying decisions by becoming a useful resource about how to solve their business and personal pains. Could you make your sales process as easy as 1, 2, 3? As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Presenting the solution and closing.
HUBSPOT | MONDAY, MARCH 30, 2015
[Personalization] 11 Content Curation Tools Every Marketer Needs
What Makes A Successful Content Curator. 1) Content Curation Should Be Personal. The beauty of Next Draft is the personal touch and context Dave Pell gives to each story. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter. Scoop.it
MARKETING ACTION | MONDAY, JULY 28, 2014
[Personalization] Got CRM? Why You Need Marketing Automation Too
Enables you to deliver and scale personalized, stage-appropriate nurturing outreach. Gives sales access to personalized data collected through prospect and visitor tracking, which in turn becomes intelligence that guides the sales call. CRM changed sales… All this changed when we got an early version of a CRM system.
SAZBEAN | FRIDAY, APRIL 25, 2014
[Personalization] Understanding Facebook Boosted Post Metrics
Here’s what the post looked like before I boosted it: The metrics we see are: 1 person liked it (red circle). Cardboard rocket (Photo credit: Matt Biddulph). These boosted posts can be fairly low-cost, with a minimum boost of $5 per day. So how well do these boosted posts perform and what sort of metrics does Facebook provide?
SYNECORE | TUESDAY, MAY 7, 2013
[Personalization] Enhance Your MOFU: 10 Ways to Advertise on Social Media
By doing so, the post is shown to all of that person’s friends, either in the sidebar or News Feed. Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. What is a MOFU offer? will hit $4.14 Good Luck.
MARKETING ACTION | THURSDAY, MARCH 13, 2014
[Personalization] Originality is Overrated. Do This Instead.
Your Voice: Among the most successful companies, regardless of industry or size, brand voice – i.e., brand personality – is their strongest customer-retention tool. But before you hand over the reins to a person or an automated scheduling tool, think it through carefully. Follow Josh on Twitter @jhaynam. Joseph Swan. Thomas Edison.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
[Personalization] Savvy Toolkit - Better Social Media Organization
tell you this because on days like this I am grateful for the various tools in my life that filter the crap and deliver the substance. A new tool I ran across recently via Media Kitchen is: Summify has created a service that delivers a personalized email digest each day of the most important news stories from across your social network.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Personalization] Tradeshows and Events Drive Highest Quality Leads
Going to trade shows and in-person events can be an expensive proposition. As it turns out, the good old-fashioned in-person event comes out on top. As she put it, “In the digital age, where so much stuff is online, there’s something exceptionally powerful about doing in-person events – if done well.”. What About Next Year?
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Personalization] Five Free Tools for Startups to Measure Impact of Online Videos
You can track what time a person clicked your url, their location, and date. Video camera in action. Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Youtube Video Analytics can even track videos which are embedded to a website or a blog.
HUBSPOT | FRIDAY, JULY 26, 2013
[Personalization] The New Cloud Stack: Here's What the Company of the Future Looks Like
This is Larry Ellison admitting that the business model that made him the fifth-richest person in the world has now become outdated. Just as we went from mainframes to minicomputers to networks of personal computers, we’re now moving again, this time to a world based on cloud-based infrastructures and mobile devices. Why Do You Care?
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 4, 2012
[Personalization] Social Business Q&A: 10 Questions with Augie Ray
what about advice for CEOs when it comes to communicating with their social media person or team? Professionals today cannot wait for their employers to set direction and provide training–staying up to date takes personal time and commitment. Maybe it inspires, or perhaps it irritates. And that’s one of the ways change happens.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Personalization] How to Write a Resume: The Ultimate Checklist of Resume Tips
Have you included links to social profiles and a personal website, if relevant? Have you added anything that points to your personality or interests outside of work? I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
DIGITAL BODY LANGUAGE | SUNDAY, JANUARY 25, 2009
[Personalization] Twitter, Chris Brogan, and Black Swans
Think of things like personal wealth, the population of a city, bacteria populations, and project overruns. Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" reduction in the number of users. reduction in numbers.
MARKETING ACTION | WEDNESDAY, OCTOBER 30, 2013
[Personalization] 7 Tips for Using Buyer Personas in Lead Nurturing
Put the person back into persona. Now you’ve got a campaign that really makes business personal. Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them. What motivates them? Who are they?
MODERN B2B MARKETING | WEDNESDAY, MAY 18, 2011
[Personalization] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
Meet influencers in person. by Carol Fox Search marketing and B2B social media have become essential to marketing campaigns. Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. Here are five notable tips from the session.
PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
[Personalization] CareOne Cashes In On Community
recently launched video series called Financially Fit TV interviews personal finance experts. full-time four-person social media team manages the community and other social media programs, responding to questions, correcting misstatements and encouraging lurkers to come forth. She would do no such thing. But more on that in a minute.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 19, 2013
[Personalization] Former football player compares locker room hazing and Facebook
Facebook and Twitter provide this same type of unregulated arena that not only allows bullies to find friends and band together, but also allows for these same individuals to create fake persona’s to perform a seemingly multi person attack. Five ways to avoid the personal online ghetto Did social media really begin in 1984?
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Personalization] 15 Inspirational Resources to Lift You Out of Your Content Rut
personally blend my feed with news on my industry with some personal blogs and websites I follow, and I scan them daily to gives think up some pretty good fodder for content. 9) Twitter Feed. You’re probably checking Facebook for personal reasons on occasion (okay, quite frequently), so why not look for inspiration there?
B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007
[Personalization] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. How do you build your library of relevant lead nurturing content?
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Personalization] How to Achieve the Right Blend of Art and Science for Marketing
Motivate each person on the team to exemplify both capabilities and promote the individuals that do this well. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? And if so, how do we “right the boat?”.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 8, 2012
[Personalization] The Naked Blog: Dress Up Your Words
Blogging Naked: Personality Is Included. What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). In one of these performances, the narrator yelled, “GUN SHOT!”
SAVVY B2B MARKETING | MONDAY, MARCH 14, 2011
[Personalization] Ready to Nurture? Simply Remember Your A,B,C's
By using this framework every time you begin planning a lead nurturing program and communicating it out to your team, you’ll find it easier to communicate with the right person at the right time with the right message – which is the goal of a well designed lead nurturing campaign. The answer is simple as A,B,C.
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Personalization] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
Gale shares inspiring tales of well-known executives and personal anecdotes to create a framework for using connections to achieve professional growth. 5. Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. The New Rules of Marketing and PR. Highly Recommended.
HUBSPOT | FRIDAY, MAY 11, 2012
[Personalization] 6 Data-Backed Tips for Getting More Retweets [Research]
Have you ever been to a noisy party, and you can barely hear the person two feet in front of you talking? As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. Twitter is no different. Image credit: Rosaura Ochoa
WINDMILL NETWORKING | TUESDAY, NOVEMBER 6, 2012
[Personalization] 6 Secrets to a Successful Facebook Real Estate (or any small business) Page
Facebook offers personal profiles and business pages; both of which have very specific uses and guidelines. personal profile is for personal reasons only and should not be used for business purposes. For Real Estate Agents, effectively using Facebook marketing can be a challenge. Facebook Success Secrets. 1.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Personalization] New Marketing Automation Options for Small Business in the VEST Report
It creates email templates with personalization and embedded links but no dynamic content. I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). You get the idea.
EARNEST ABOUT B2B | FRIDAY, MARCH 14, 2014
[Personalization] A word in your right ear: Using neuroscience to build a more persuasive case
Apparently if you want to get someone to do something, you should speak into the person’s right ear. So long as we don’t feel threatened by the person, the release of oxytocin makes us feel a person is safe to trust. What marketers can learn from behavioural psychology to really get stakeholder buy in. Not males.
BIZNOLOGY | TUESDAY, MAY 31, 2011
[Personalization] Which search metrics do you show your boss?
We search marketers know so much about the subject that we sometime shave trouble breaking it down into the basics for the people above us—who don't share our fascination with personalized search or latent semantic indexing. Image by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing?
SOCIAL MEDIA B2B | WEDNESDAY, DECEMBER 18, 2013
[Personalization] 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
mention when you do, with your own positive comments, to build a more personal relationship. 6. For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it. How can you cut through the noise? Influence marketing. Here are 10 ways to act on it: 1.
HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
[Personalization] How to Diagnose and Repair Rotten Lead Nurturing Workflows
Is the message personalized with information in your contacts database? According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Here are 33 examples of dynamic tags you can use to personalize your email sends to get you started. Marketers “sent” emails in 1995. Use it!
HUBSPOT | TUESDAY, JUNE 7, 2011
[Personalization] 5 Awesome Techniques to Build Strong Twitter Connections
Making retweets sincere and personal alongside a certain frequency helps me a great deal to kick off great conversations. If you can, add a short comment and show a sign of appreciation for the person tweeting. This is a guest blog post written by Leo Widrich, co-founder of Buffer , a Twitter publishing application. What Do You Think?
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Personalization] 7 B2B Buying Signals Marketers Should Pounce On
Now is the time to alert your sales rep to reach out to the person who may be your target and really work deep into that account. Inbound marketers are getting even better at attracting visitors to their websites. But as we all know, in B2B environments, eyeballs don’t pay the bills. Multiple Visitors to Your Site in a Short Time.
BIZNOLOGY | WEDNESDAY, MAY 14, 2014
[Personalization] Eight ideas for building a website that works
design that feels right does so by fitting your audience’s expectations and presenting your personality. Your website needs to work. That’s obvious. But what does “working” really mean? Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Your Goals. great content). Design.
VIDYARD | TUESDAY, DECEMBER 10, 2013
[Personalization] Tips for Running Successful Event Campaigns
Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Campaign Goals. we run a targeted video email campaign). Campaign Assets. Video. Promotion Channels.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Personalization] The Pledge Twitter Needs to Make to Users
commitment to maintaining Twitter as a valuable platform for personal and professional discussion and engagement. You cannot please everyone all the time. One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. Effective options for marketers.
SMALL MANUFACTURER BLOG | SATURDAY, JANUARY 5, 2013
[Personalization] Build Your New B2B Website with a Plan in Mind
When you’re considering redoing a room, the first thing you do is call a contractor or an architect, and this person then asks you *lots* of questions in order to develop a plan. For small companies, a Website Overhaul typically begins with a call to a designer. Integration with CRM (e.g. SalesForce) and marketing automation (e.g.