WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

AUGUST 13, 2013

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. The ideas below will help you avoid this problem by trimming the "fat"--unnecessary or excessive content--from your technical white papers. Avoid throat-clearing text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

MAY 4, 2011

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. On your connections list, use the tags function to classify your contacts into a writers list.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. On your connections list, use the tags function to classify your contacts into a writers list.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

JUNE 15, 2010

You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy. In the meantime, you forget about those other writers who declined the project because they’re too busy.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

APRIL 7, 2009

Are you talking to the right person within the customer organization? Do you need to involve or get approval from the customer's public relations person before starting the interviews or publishing the story? PR involvement.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

JULY 20, 2010

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter? Consider the factors below.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

OCTOBER 28, 2008

Appeal to a higher power: The person's manager or a company executive. Lack of technical knowledge about the subject matter, a writing style that doesn't fit the message, or just a personality mismatch between the copywriter and the subject expert may indicate it's best to assign the project to someone else.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

FEBRUARY 12, 2013

their personal and corporate standards of professionalism and. The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. the staff-poor and most likely budget-poor marketing leaders who are. increasingly called on to do more with less, while still attempting to uphold. effectiveness. The challenge is to.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

their personal and corporate standards of professionalism and. The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. the staff-poor and most likely budget-poor marketing leaders who are. increasingly called on to do more with less, while still attempting to uphold. effectiveness. The challenge is to.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 19, 2008

By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. When searching for a freelance writer on the Web, use the "technical writer" and "technical copywriter" terms as appropriate for your project.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120