Industrial Marketing Today

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Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. This is only a content summary.

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HubSpot – Marketing Automation

Industrial Marketing Today

It is a good fit for companies with a one-person marketing department or a small staff. HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion.

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

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Industrial Marketing for Engaging with Engineers

Industrial Marketing Today

Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. I’m a Mechanical Engineer myself and passionate about marketing. Over the years I’ve met and worked with [.]

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

Relationship Marketing or Personalized Marketing as some marketers like to call it, recognizes the life-time value of a customer rather than focusing on quick sales transactions. Ergo, highly personalized and relevant content will build strong long-term customer relationships. Finally, business is a cobweb of human relationships. ”.

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Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. That is not always the case in the industrial sector.