B2B Memes

JULY 22, 2011

That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. I don’t think so.

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B2B Memes

JUNE 24, 2010

You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.

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B2B Memes

OCTOBER 8, 2011

Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. It was he who made computers personal. If you were to poll Reedies from that era, how many could honestly say they remember Steve?

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B2B Memes

SEPTEMBER 22, 2010

I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I I don’t hire anyone that doesn’t blog.”. A Brief Guide to World Domination , by Chris Guillebeau (PDF here ).

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B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Unless your goal is to become a museum piece, you will need to be open to all types of media.

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B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. My point isn’t to say that tracking is always a good thing.

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B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. My point isn’t to say that tracking is always a good thing.

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B2B Memes

NOVEMBER 22, 2011

The personal over the corporate. But what differentiates them is where they place their emphasis. Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. Collaboration over control. The open over the closed. The transparent over the opaque. The process over the product.

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B2B Memes

DECEMBER 10, 2010

As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good. In that statement, the writer discloses potential conflicts of interest and how he or she deals with them. Gahran recommends this approach to others.

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B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution. Related posts: Be Yourself.

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B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

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B2B Memes

OCTOBER 6, 2011

The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. As Harbert argues, what gives the journalist’s work true value is the human, personal perspective. You can already see this direction developing in the field.

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B2B Memes

NOVEMBER 24, 2011

In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Tomorrow: The personal vs. the corporate. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No.

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B2B Memes

APRIL 26, 2012

I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”. Fine to use the Internet for some basic research, or in a pinch to e-mail a source for a comment, but it’s faster and often better to call.

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B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

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B2B Memes

NOVEMBER 1, 2011

Compared to my usual work, whatever you think of it, this month’s posts will be: More personally revealing, less socially useful. Related posts: Do Personal Passions Make You a Better B2B Blogger? Suggestive rather than definitive. Based on what I remember rather than what I research. Well, there you have it.

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B2B Memes

NOVEMBER 26, 2011

But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No. For legacy corporations, acceptance of openness is difficult. Media businesses may fear open systems, but individual journalists shouldn’t.

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B2B Memes

JULY 20, 2011

Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion.

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B2B Memes

DECEMBER 16, 2010

Rather, I mean any relevant question that might make someone uncomfortable, whether the person posing the question, the person answering it, or both. But if that’s the case, they aren’t ready for marketing in the social media world either. By tough , I don’t mean adversarial or unfriendly.

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B2B Memes

MAY 15, 2012

Personal vs. Corporate: Six New-Media Principles, No. My hectic schedule and a deplorable lack of ambition will probably limit my own efforts at live coverage, but I hope to manage at least an occasional tweet. Related posts: Introducing the New-Media Survival Guide. Six New-Media Principles: Introduction.

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B2B Memes

MAY 4, 2012

Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. But the biggest problem in the fight against it is the term itself.

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B2B Memes

DECEMBER 1, 2011

Making Paying for Content More Personal. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Related posts: Information Also Wants to Be Expensive. Publishers and the iPad: No Future in Control.

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B2B Memes

DECEMBER 1, 2010

In other words, it matters who puts the content together, and what personal insight they add to it. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives. The greater value comes from the creators of the content, not the content itself.

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B2B Memes

JULY 5, 2012

Understanding the proper relationship between professional and personal use of social media. Managing freelancers, particularly with respect to expectations regarding plagiarism and attribution. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.

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B2B Memes

NOVEMBER 27, 2011

Related posts: Personal vs. Corporate: Six New-Media Principles, No. To work, transparency must be a committed, conscious choice. But it’s something of a Hobson’s choice. In the new-media era, there’s no long-term alternative to transparency. New Ethics for New Media? The FTC and Press Junkets.

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B2B Memes

NOVEMBER 15, 2011

The Perils of Corporate-Personal Twitter Names. Make sure you match your I —links to your own stories—with equal measures of they —what others, including your competitors , have said—and you —reacting to and soliciting information from your readers and followers. Related posts: Do B2B Editors Get Twitter?

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B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? It’s simply the output of an aggregation serf. If the answer is yes, chances are good you will add value in passing it along.

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B2B Memes

SEPTEMBER 9, 2010

Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? At the moment no, but as we tag content and build user demographics, the system provides a lot of possibilities for personalization. Not at this moment.

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B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I have other editorial fish to fry.). I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit.

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B2B Memes

JULY 13, 2010

It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section.

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B2B Memes

NOVEMBER 8, 2011

More than ever, to rise above anonymous commodity content, it must be personal, individual, unique. So how then can content serve its publishers? The answer, I think, is that identity must be stamped into the content itself. The content must be imbued with the brand.

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B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content.

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B2B Memes

NOVEMBER 23, 2011

We tend to forget that a conversation is not simply one person talking, then the other. Despite the ongoing efforts of organizations like the Associated Press to control when and how their employees speak , journalists now have the same power as everyone else to speak directly to their audience.). But that’s the challenge.

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B2B Memes

NOVEMBER 11, 2011

Do You Need a Personal Ethics Statement? Neither the heart nor the head is an infallible guide; every moral decision involves some balance between the two. This time, Julie Moos got the balance wrong. Related posts: Editorial Ethics, Yes; Rigidity, No. Ethics: Is Transparency All We Need?

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B2B Memes

NOVEMBER 7, 2011

Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. The parallels between the basis of Jobs’s success and that of great editors can only be taken so far. But there is, well, one more thing.

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B2B Memes

JUNE 2, 2010

Personally, I don’t need convincing. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. The only exception he admits is any journalist who plans to quit the business before 2020.

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B2B Memes

SEPTEMBER 19, 2011

But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Probably not.

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