Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

AUGUST 26, 2010

I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad. With my son Matthew turning one this week, I’m feeling a bit nostalgic.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Qualification Leads 100

Anything Goes Marketing

JANUARY 27, 2008

The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. The more personalized the email, the better the response. Consider adding a personal touch above the email header image.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 18, 2009

I didn't reply via Twitter (which everyone can see) but sent a direct message (can't remember if it was via Twitter or email) letting the person know that that their customer representative would follow up with them soon. The recommended approach is to message or email the person directly or respond via Twitter to get the issue resolved.

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Twitter PR Service Skype 100

Anything Goes Marketing

APRIL 9, 2008

He was a wonderful and generous person and the best father a son in law could have. Below is a video that I captured of my nieces, my sister in law and my recently deceased father in law. In the short time we spent together, he taught me much and I will dearly miss him.

Video Marketing 100

Video Marketing Personalization Best Practices 100

Anything Goes Marketing

DECEMBER 21, 2008

A definite email best practice is personalization and I believe that Twitter is just an extension of this. I recommend mentioning that you will follow the person if they provide their Twitter ID. While you may have lost the person from your email list, you keep them in your community.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 20, 2006

Perhaps you were sending too many emails or they weer no longer relevant to this person. Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

JANUARY 21, 2009

In 2009, you need to ensure that emails are highly personalized. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information. Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

MAY 7, 2008

A simple modification to this is to serve up a confirmation page after the registration that includes the email address that the person just entered in large letters. I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process.

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. This means using images to provide context. If it's a contest for an IPhone, show an IPhone.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

DECEMBER 9, 2007

This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. You can't get more personal then this! CEO video messages to customers, prospects and employees. Individuals from the company can include a short holiday greeting.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

FEBRUARY 19, 2007

Only a blog can you get this personal with your audience. How else can you get closer to a brand that you really love and show your appreciation other then purchasing or experiencing it in person? He basically says "If you don't like it, stay somewhere else". That's one of the reasons that corporate blogs can succeed.

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Anything Goes Marketing

OCTOBER 7, 2006

Live like a homeless person - Is it just me or does it seem like a commercial depicting the life of a homeless person with a car? They spent too much $$ - I think this will be a big waste of 40-50 million dollars. It wasn't even funny! - I saw the video and didn't laugh and I am the target audience! What was the point of this campaign?

Tagging 100

Tagging Rules Advertisements Advertising 100

Anything Goes Marketing

SEPTEMBER 25, 2007

When the person fills out a form, some marketers push them directly through to the white paper which is a good idea as it's one less click if they first go to a confirmation page. If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

AUGUST 10, 2006

DO NOT PUT PERSONAL AND PRIVATE INFORMATION IN YOUR COMMENT. Personally, I will edit it out. If you want a response via private email, just enter it in the form but not in the comment itself so the world can see it. DO NOT PUT YOUR PHONE NUMBER OR ADDRESS IN THE COMMENT. Calmn down - you can do it.

Tagging 100

Tagging Examples Personalization Leads 100

Anything Goes Marketing

MAY 26, 2007

If the comment is negative, have that person contacted right away! If the person has a question about your industry, product or service have that person contacted right away! Newsletter readers become newsletter contributors : Your email recipients are no longer just contacts that make up a list.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JUNE 22, 2008

This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. To go back to my last point on that newsletter sign up - should this be a simple email only form or should you have a link that directs web visitors to a newsletter sign up page?

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. How is that for personalization? Some people may forget why they received the direct mail piece when it eventually gets to them.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 29, 2007

It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

APRIL 3, 2006

The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales.

Generation 100

Generation Tips Personalization Marketing 100

Anything Goes Marketing

APRIL 29, 2006

On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending.

Newsletter 100

Newsletter Opinions Tagging B2B Marketing 100

Anything Goes Marketing

APRIL 17, 2006

I guess you could use email but RSS would be less personal and have more of a communal aspect. RSS may lead to less of a personalized experience and allow others around the world to better communicate to each other at the same time. More of a many to many relationship then the "ideal" 1:1 that we always hear about.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. This may not be practical for companies but I still think that this is something that the company should do themselves and not the person filling out the form. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). Check out how this is done on Delivery Monitor after you sign up for their newsletter. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

OCTOBER 1, 2006

I like the design and layout as well as the pictures of the bloggers - this adds a personal touch. Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers.

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

SEPTEMBER 4, 2006

Blogging is all about being personal. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. Remember that people will be landing on various pages of your blog. I have a good idea as to what I'm blogging about.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 20, 2008

This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time. The shift that I've seen is to automate the process using technology.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You may have the skills but if you can't convey your vision to your client and make them "see the light" of blogging and how it helps their business you will never sell anything and the only person who will want your help is your mother who needs help setting up the VCR (don't even bother explaining to them what a DVD is).

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Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

MARCH 7, 2007

:) For example, say marketing sends a prospect a new whitepaper on how to save your company money, sales should be able to see if the prospect opened the email and clicked through to the website and then follow up with that person. In this way, sales can focus on those prospects that are genuinely interested in your business.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

APRIL 29, 2006

It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. Just when I start to get a handle on the whole blog thing, they come up with video blogs. I never knwe they existsed. That means I must keep reading! However, video is becoming more and more prevelant on the net.

Video Marketing 100

Video Marketing Viral Marketing Tagging Display 100

Anything Goes Marketing

SEPTEMBER 4, 2006

This is my personal Blog about my adventures trying to make a living online 7. Micro Persuasion Steve Rubel explores how social media is transforming marketing, media and public relations. Search Engine Watch Blog 6. Shoemoney - Skills to pay the bills : Shoemoney Marketing Thoughts Hi- I am Jeremy Schoemaker AKA ShoeMoney.

Blogger 100

Blogger RSS Public Relations Tagging 100

Anything Goes Marketing

FEBRUARY 24, 2008

Don't you want to find that person and hunt them down? Here are some examples of keywords for Kraft to consider if they go this route: Tassimo Crazy co-workers Coffee in the workplace Bad coffee at work Who hired bob Don't you hate when someone drinks the last cup of coffee at work and doesn't make another pot?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

NOVEMBER 19, 2006

Why not add their picture to the email and really make it personal? Your customer service team should end each conversation with a "Thanks for calling and feel free to call again with any concern that you have". You can even have them send a quick follow up email with a thanks and here's how to get a hold of me.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

SEPTEMBER 9, 2006

I liked how it gave you a scenario such as: you obtained an email from a third party list - can you email that person? It lets you know when you can send someone an email without violating US laws. What's most interesting is how unclear this law really is.

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

JULY 23, 2006

If your company has more then one demo (which most do), either tailor the demo link to apply to a specific email or person (perhaps using dynamic email content ) or include a link to a main demo page (eg: www.anythinggoesmarketing.blogspot.com/demos). Therefore, don't just stick the video under a section called "demo" on your website.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100