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  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Personalization] Building Your Internal Social Media Expert Team
    Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Tips and considerations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Personalization] Pinterest drives enormous blog and business success
    Case studies economics of social media Personalities of the social web ROI and measurementGuest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. Pinterest!
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Personalization] 5 simple steps to increase your online visibility
    Building your personal brand takes a lot of hard work and dedication. Content Marketing Internet Marketing online visibility personal promotion One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. What good are they if no one is reading? Image credit: Imgflip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 14, 2010
    [Personalization] Why Chris Brogan is invincible
    Share and Enjoy: Tags: Blogging best practices Marketing Solutions Personalities of the social web personal branding I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  But  a post this week established a new milestone even for Chris. know how to read. Stop it. Okay?&#. tweets per word. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Personalization] Finding social media success in regulated industries like banking and healthcare
    Still, I think they are missing a bigger opportunity by not exploring how social media can be used on a very personal and human level. Social networking is not about B2B or B2C marketing.  It’s P2P — person to person. And isn’t that what personal services is all about? This is not an unusual situation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Personalization] Confessions of a smartphone douchebag
    “At any moment, you’re dividing your attention between the person in front of you and the person you’re giving snippets of information to. Personal sociology time management smartphones and courtesy smartphones and timeAnd it’s become a problem.  have become a smartphone douchbag. How did this happen?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20,000 Followers. Now What?
    The answer is different for every person.  If you run a beauty salon in New York, having followers from Australia probably won’t help you.  Personal Social Media best practices Twitter best practices time management twitter followers Twitter strategyOne year ago, I wrote a post called  8,000 Followers. Now What? What about Klout?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet.  LinkedIn is where your colleagues are.  world wide web
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Personalization] Creating the beautiful blog with Stanford Smith
    Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. How we engage with our audiences beyond comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Personalization] The results are in: An experiment in social influence
    But nevertheless, about one-third of the donors were people who do not have a personal relationship with me, which is pretty cool. It’s probable that you only know me through my content that is shared over social media platforms and, through time, you have come to trust and like me enough to act on a personal request.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2011
    [Personalization] How do you REALLY build a blog community? A love story.
    that I wrote personal notes thanking people for their help. Sidenote — Since Gini started broadcasting this two weeks ago, I have received three personal hand-written notes. : ). Taking a human view — Behind every little commenter picture is a story and an awesome person.  This is my 500th blog post. But it helped.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp – Episode 29 | How to Sell Soap
    Filed under: Fearless Competitor , Funny , Laugh and Learn , Management best practices , Marketing , marketing campaigns , Personal growth. Fearless Competitor Funny Laugh and Learn Management best practices Marketing marketing campaigns Personal growthWelcome to Laugh and Learn – featuring @fearlesscomp. Quality leads matter.
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Personalization] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    About Blogs Blogs We Love On Writing Better Writing Great Blog Content Attracting Clients authenticity blog writing e-newsletters personalityAll the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? Don’t try to sound too good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Personalization] The power and perils of the pivot
    branding careers Entrepreneurism personal branding business pivot entrepreneurship mars dorian By Mars Dorian, {grow} Contributing Columnist. The last month has been a hovertrain ride of good/bad emotions. After seven months of emotional labor, Ive published my first sci-fi novel and released the baby to the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 15, 2011
    [Personalization] Want to be a social media consultant? Here’s some advice
    With so many people trying their hand at being a social media consultant, I thought it would be interesting to talk to him about his personal success and where he thought this might be going next.  He also covers the social media “gold rush,&# his revelations while writing his first book, and a few thoughts on the {grow} community. .
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Personalization] What’s Your 118?
    Business relationships Business Strateguy CMO Challenges and Opportunities Fearless Competitor Find New Customers lead generation Lead Nurturing Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns Personal growth Sales 2.0 B2B Lead Generation | What’s your 118? Jeffrey Hayzlett.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Targeting and Personalization Location.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    What’s in a domain name for executive personal branding? A lot more perception and power than you might think. Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? What the heck is a Top … Continue Reading. by Neal Schaffer - Maximize Social Business.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Personalization] 5 Marketing Automation Email Tips
    Personalize the Email Heading. The second example is more personable and seems like you truly understand and want to solve the problems of that poor head of IT. You may be saying – how can I personalize the heading for each of my email subscribers? Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Personalization] Social media and the big conversation “fail”
    Commenting on blogs is not a conversation — it’s usually just a comment.  We see these little smiling avatars each day without really having a clue about the person behind the picture. Tags: Personal business relationships sociology I am feeling sad and a bit ashamed of myself. What I’m about. Seriously. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Personalization] How a Blog Went From Zero to AdAge 100 in Nine Months
    have provided employment, recommendations, guest posts, personal advice and much more to my readers because they have become my friends. 3) Humility. The primary reason — there is only a handful of blogs at that level written by one person instead of an organization. But I can certainly describe what I have LEARNED. Blog alchemy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Personalization] The business case for SXSW Interactive
    Here is an honest and personal perspective. First you should know a little about me. I don’t like crowds. I am not the kind of personal networker who works a room. Here is an honest and personal perspective. economics of social media Entrepreneurism personal branding social media conferences sxsw And yet ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Courage and blogging
    would rather be a person who is known as fair all the time instead of a person who is liked all the time. In my personal life? determined that it probably had something to do with seeking approval from my parents and as I resolved these issues over a period of years, I became a more confident and centered person.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Personalization] The social web. Where dreams really do come true.
    Here’s to Chelsea, social media, 200,000 views of her video, and the power to make dreams come true: Personalities of the social web YouTube and video chelsea gill jason segelThis story starts with a song.  A sweet, funny song.  To understand this post, you should really hear it.  By the time it was over, I had a lump in my throat.
  • B2B MEMES  |  WEDNESDAY, MAY 9, 2012
    [Personalization] Journalism, Professionalism, and the Turing Test
    Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits?
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Conclusions. So, what do you think?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn is more like a rolodex on steroids and then some. I’ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? His answer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 21, 2012
    [Personalization] Christopher S. Penn talks social proof and marketing basics
    Personalities of the social web Video blogs christopher s. Click here if you are unable to see this video interview with Christopher S. Penn. I had the great honor of recently meeting Christopher S. Penn , one of my great intellectual heros on the social web. need to record this!” ” So here it is!
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Personalization] The Truth About Social Media Content. What Part Don’t You Get?
    Multi-Channel Marketing Personalized Communication Social Media Marketing Assessments Social Media Assessment Wendy K EmersonWendy K Emerson. Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? Yes, I said 2 million per minute.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Personalization] Find New Customers: 6 Keys to B2B Marketing Success in 2011
    Use the form below to send a personal note to me or Leave a Reply to post a permanent comment. “We want to have a great year in 2011 and grow sales, profits and market share. What should we do to ensure our success?&#. If you want to find new customers using lead generation programs , you need to do a few things very well.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Personalization] Will hyper-personalized content help or hurt us?
    It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content It’s inbound marketing, instead of outbound blanketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] Blogging: Writing truthfully under imaginary circumstances.
    personal branding sociology“The secret of success is sincerity. Once you can fake that you’ve got it made.” ” – Jean Giraudoux. One of the biggest ironies of the social web is that almost any post you read will pontificate about the need for “authenticity.” heard a guru guy speak about this last week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 26, 2014
    [Personalization] Tapping into the pulse of social media in Asia
    Personalities of the social web Twitter Video blogs christel quek social media in asia twitter in asia As I travel around the world, one of the things I find remarkable is how radically different the use of social media can be in different countries. Perhaps there is no more complex landscape to consider than the use of social media in Asia.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Personalization] Cookie Cutter B2B Sales Methodologies Don’t Work.
    Knowledge of the client’s customer base was merged with our analytics models to create a personalized “playbook” for the B2B sales organization that enabled them with a sales approach to tackle qualified leads.  This sales enablement tool was comprised of 4 key elements: Personalized Sales Enablement. Wendy Boyce. Sales Planning Tools.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Personalization] Nine Keys to a Robust Editorial Career in Social Media
    Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral. Be an entrepreneur.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Personalization] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personality
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Personalization] Story Telling for Blogs
    About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Why am I here?” stories.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Personalization] Thoughts for the tornado victims
    Filed under: Fearless Competitor , Personal growth. Fearless Competitor Personal growthSunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. While our home was mostly destroyed, no one died in my family. Thank God.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 4, 2011
    [Personalization] Top 10 Reasons NOT to talk to Find New Customers
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Funny , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , Personal growth , Remarkable content , Sales 2.0 , sales leadership , Social Media , Social Networks. Thank you, David Letterman!).
  • NNC SERVICES  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] How to Use Social Media for Personal Branding
    Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. What can we learn from this is that personal branding means more than acting spontaneously.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Personalization] The 10 Commandments of #pre-callresearch
    It is not enough to know the name of the person to whom you will talk. You also need to do online research to learn about this individual’s personal interests, business philosophy and other pertinent information. Learn About the Prospect. Learn About the Decision Makers. Learn About the Company. Learn About the Finances.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Personalization] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success. How Website and Landing Page Personalization Creates Relevance. Is your organization creating personalized, relevant experiences for your website visitors? Targeting and Personalization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Personalization] How do you measure a personal brand?
    And on a personal level, I wanted to meet more people in a new city. Lastly, something that is important to me both personally and professionally is to become a resource for measurement for others in my industry. Tags: ROI and measurement Social Media Strategy careers personal branding Not exactly. Probably not. Blog comments.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Personalization] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Business relationships Customer personas lead generation Leadership Leadership Lessons Management best practices marketing sales Personal growth sales challenges sales leadership Sales Leads Sales-Marketing Alignment Trust
  • B2B MEMES  |  THURSDAY, JUNE 24, 2010
    [Personalization] Advice to the Re-Employed: Think Freelance
    You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.
  • PHOENIX RISING  |  SUNDAY, JANUARY 10, 2010
    [Personalization] Little White Lies
    Tags: Find Your Power My Own Personal Soapbox Transformation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2011
    [Personalization] Have you judged me today?
    The technology is a convenient way to avoid personal contact.  From John, I learned that we really don’t know a person until we have walked in their shoes. business relationships ethics Personal sociology behavior on social media social media ethics social media etiquetteThe only kind of cat fight I enjoy.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Personalization] How B2B Professionals Can Use Content for Personal Branding
    The video below is about personal branding. If you are a B2B sales person, the conversation is perfect for you and gives you some things to start thinking about as you begin to incorporate social selling into your approach. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Personalization] “The Message is the Messenger” [Infographic]
    Change” is also the lead character in today’s Eloqua + JESS3 infographic.  “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. What we found is the rise of the personal brand. by Joe Chernov | Tweet this. century ago, mathematician A.N.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Personalization] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. This basic example illustrates the benefit of combining Real Time Personalization and Retargeting.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Personalization] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Personalization] Social media truly levels the playing field
    And ever since I was introduced to Anne, I have been trying to see the social media world through the eyes (and ears) of the disabled … How would this work for a deaf person? blind person? careers Personalities of the social web social media and disabilitiesStop what you’re doing and watch this short video. Twitter.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] 10 Trends for Financial Services Marketing
    Customer Engagement is not a passing fad.  Customer engagement occurs every day on an offline basis in the branch banking environment. The challenge for those branch-based institutions currently is replicating that level of engagement in the online world.  Data Integration becomes mission critical. Marketing Analytics is red hot.
  • PHOENIX RISING  |  SUNDAY, JANUARY 24, 2010
    [Personalization] No DMs Please
    Tags: My Own Personal Soapbox
  • B2B MEMES  |  FRIDAY, JULY 22, 2011
    [Personalization] Does Danger Lurk in the Language of Social Media?
    That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably  and  prolifically Steve Buttry.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Personalization] Twisten Carefully
    Everything from what they had for breakfast to personal details I'd rather they kept to themselves.  We  filter the stream to meet our own personal needs.not to hear everything that's said. Tags: My Own Personal Soapbox Think Again   We all know there's a lot of noise out there.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Personalization] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo. Make Every Channel Personalized! How can a marketer personalize on  all  channels?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] 3 Ways Interactive Content Can Boost Email Performance
    Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.  In addition, far too often marketers have to sacrifice deep personalization in their email outreach.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [Personalization] Social Media speeds Onboarding
    Tags: Social Networking social media Personal Branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 2, 2012
    [Personalization] Jason Falls discusses publishing partnership
    Personalities of the social web jason falls no bullshit social media reviewClick here if you can’t see this interview with Jason Falls. Most interesting I think is Jason’s take on what he learned about himself and social media through the process. great opportunity to learn from one of the keenest minds in the business. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Personalization] Three steps to add bling to your blog
    Dig deep and figure out how to deliver an idea to your readers in a fresh and personal way. The heart of originality is bringing YOUR experience and personality to your writing. Don’t settle for ordinary – go the extra step and add some of your own personal flair to the topic.  Let’s get phat. Edit ruthlessly. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] Why Website Engagement is the New Marketing “Must-Have”
    Delivering the right message, at the right time, to the right person, is a prerogative for any marketer looking to make a meaningful connection with a website visitor. Real-time website personalization , provides the opportunity to deliver a targeted and customized experience that increases your chances of converting a prospect into a lead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] Three lessons I learned from being homeless
    The person I was a few years ago could not have handled all of this change. I’m a different person now. Personalities of the social web sociology homelessness nancy davis social media for social goodShe did — and her openness and authentic helpfulness caught on with a lot of people. Life Can Change in an Instant  .
  • B2B MEMES  |  FRIDAY, NOVEMBER 25, 2011
    [Personalization] Personal vs. Corporate: Six New-Media Principles, No. 3
    But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] Social Media Explained. Really.
    If you are a senior marketing person who needs to understand social media and fast, this is the guide you have been waiting for! So I have this problem. Let’s face it … this can be overwhelming. Over more than two years, I figured it out … and then polished and refined this approach into a battle-tested presentation. Really.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, NOVEMBER 2, 2013
    [Personalization] Is Sales Enablement a Two-Way Street? [CHART]
    Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. They also have silently been enjoying a side benefit of their own. Why might that be? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Personalization] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Support meaningful relationships with healthcare providers, payors, and prescription influencers with more personalized communications.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Personalization] The World-Class Network of Jeff Ogden of Find New Customers
    Develop your personal brand. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. always say yes.”
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Personalization] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution. Content Marketing Junta42 Events content marketing world events in-person eventsLast month we talked about public speaking and presenting tips for business and professional speakers.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 25, 2013
    [Personalization] The 5 Don’ts of Customer Service
    However, we often overlook person-to-person customer support in favor of automated support technology. But when it comes to customer support, websites and social networks are not personal enough for many customers. Online services cannot replace the satisfaction that is achieved with more personal support methods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2011
    [Personalization] Six ways to make money from Empire Avenue
    Through a combination of your social media activity and participants buying shares in you, you end up with a share value, creating a personality-based stock exchange. Why it probably won’t take off for a lot of people: Do you have time to play online games? I don’t see much personal value in this. Just what we need. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Personalization] How to turn employees into a beacon for your brand
    by Barry Chignell Related Stories Moving from social media coward to convert The results are in: An experiment in social influence “Dongle incident” proves we live in a world with no room for error 7 Personal Branding Lessons You Learn by Falling in Love Can social media personalities “scale?” Maybe two months?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Personalization] Do Brands Really Listen?
    there are opportunities for marketers to develop a fuller picture of who I am as a person and to find ways to communicate with me that will resonate. This trend is indicative that brands need to migrate toward real personalization and actually build relationships in order to stay relevant and marketable. Loves memes–PING! Easy, right?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 22, 2011
    [Personalization] Sunday post: The Science of Motivation
    We try to save a special nugget of wisdom for Sundays – particularly something about personal growth or shocking insights. Filed under: Business relationships , Demand Generation , Leadership , Management best practices , Marketing , Personal growth. Special Sunday Post | Everything you think about what motivates people is wrong.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 18, 2011
    [Personalization] Laugh and Learn featuring @fearlesscomp – Episode 13- Humor
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Filed under: Fearless Competitor , Funny , Laugh and Learn , Management best practices , Marketing , marketing campaigns , Personal growth. Welcome to Laugh and Learn – featuring @fearlesscomp. Quality leads matter.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Personalization] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Therefore, it is essential to engage your visitors with relevant and personalized content. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Web as a Strategic Channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Personalization] Lessons on building a marketing and social media business
    Entrepreneurism personal branding business strategy social media and entrepreneurship social media strategy Five years ago this month I left corporate America and started my own business. This event also roughly coincided with my social media journey. Fortunately, it is also hard to discern what is “work” and what is “fun.”
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Personalization] Guest appearances of the Fearless Competitor
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Guest appearances , Leadership , Management best practices , Marketing , marketing campaigns , Personal growth. Lead Generation Companies : Guest appearances of the B2B lead generation company Find New Customers. Jeff Ogden. Enjoy! Ogden.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [Personalization] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , Leadership , Management best practices , Personal growth , Tough times. Demand Generation Fearless Competitor Find New Customers Leadership Management best practices Personal growth Tough timesDo this now. Sundays are different. Macbook Pro. And it is FREE!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 14, 2014
    [Personalization] Social Media Marketing Pioneer @TedRubin describes his biggest marketing disappointment
    Monitoring strategies Organizational Development Personalities of the social web Video blogs social media and corporate culture social media for the enterprise ted rubin Click here if you can’t see my interview with Ted Rubin. liked the conversation so much that I knew I needed to record it for all my friends on {grow}!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Did this blog make a difference?
    Finding the Balance Between Personal and Professional on Twitter. How Blogging Changed a Life — This was a difficult post.  I like it because it represents the biggest personal risk of the year.  blogging Personal blogging best practices grow blog mark schaeferDid it move ahead? Innovations. Darkness on the Edge of Town.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 17, 2012
    [Personalization] Meetings: The Good, The Bad, The Ugly
    In the sales world, about 80 percent of a sales person time is spent in meetings, preparing for meetings and completing administrative tasks as opposed to making sales. (Image source: Socialcast.com ) Wasting time on meetings is so prevalent there is an app for it. Most meetings waste time. And for CEOs, the meetings can seem endless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Wisdom from the Most Influential PR Professional of the Century
    What advice   would give to a young person entering the world of Public Relations today? So, building a network is the most important thing any young person can do. Personalities of the social web Public relations Burson-Marsteller Harold Burson mark schaefer public relationsSome people say, “well, this changes everything.”
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Personalization] Social Media and the Clash of Brands
    His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. The Perils of Corporate-Personal Twitter Names. This is a tricky issue for media organizations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 31, 2011
    [Personalization] You’re Invited! The social media party of the year
    Trey Pennington , author, professor and one of the most beloved personalities of the social web! Personalities of the social web Social Media best practices business relationships social media conferences social media knoxville social slamwould like to invite all of you to my hometown for the social media party of the year. Glen D.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Personalization] How to improve personal branding? Get yourself ranked in Google!
    So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook?
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Personalization] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    No matter how formulaic your hiring strategy, one question comes up time and again: does this candidate have the personality to be a sales representative? It’s a good question to ask, but what is a sales personality, exactly? Aggressive personalities don’t like to listen; shy personalities don’t like to demand. Listening.
  • PHOENIX RISING  |  THURSDAY, FEBRUARY 11, 2010
    [Personalization] But That's the Way We've Always Done It
    Tags: My Own Personal Soapbox Think Again Transformation
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Personalization] How Do You Do It? – My super secret (shh!) 6 Tips for blogging success
    How the Hell does one person create so many great posts? But you are almost as prolific and you’re just one person. B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. 1,085 Posts. Over 63,000 viewers to date. One man.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [Personalization] 30 Lessons from 30 Blog Posts in 30 Days
    Get personal. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T. S. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. think so. Writing short is hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 30, 2011
    [Personalization] The Business Case for Social Media Mystery
    It’s inconsistent with my personality, and by extension, my brand. I’m helpful. I’m accessible. branding personal brandingAustin Powers, International Man of Mystery. doubt he would be on Twitter. Or would he, baby? This struck me as I watched a demonstration on the various nuances of the royal curtsy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Personalization] Moving from social media coward to convert
    Personal Branding Lessons You Learn by Falling in Love One thousand posts. Social Media’s Mass Attention Myth Can social media personalities “scale?” ” business relationships personal branding sandra zoratti social media and careers social media case studiesBy Sandra Zoratti, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2012
    [Personalization] Today Show Digital Lifestyle Expert Talks Tech
    I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. In this short video interview, Mario talks about personal branding and introduces us to a few things that have him excited these days! Products mentioned in this video: PowerBag.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 18, 2015
    [Personalization] The Best Show on Television in my opinion
    Filed under: 60 Minutes , BB King , BtoB Marketing , Personal growth , Red Nose. 60 Minutes BB King BtoB Marketing Personal growth Red NoseThe Best Show on Television. 60Minutes is the most shocking show on television and it’s classic “Must Watch” TV every Sunday evening for me. Please raise the gas tax Congress!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 15, 2014
    [Personalization] Riffing on the future of digital marketing with Mitch Joel
    futurist Personalities of the social web Podcasts future of digital marketing future of marketing Mitch Joel Mitch is an extraordinary thinker and the author of one of my favorite business books, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. would also invite you to weigh-in on the conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 3, 2011
    [Personalization] Blogging and your moment of truth
    Blogging best practices Content Marketing personal branding blogging best practices ernie wattsYou’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording. Tomorrow is another matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 4, 2013
    [Personalization] The do’s and don’ts of influence marketing with C.C. Chapman
    Influence marketing Personalities of the social web Video blogs c.c. Please click here if you can’t see my video interview with C.C. Chapman. I had the extraordinary experience of traveling and working with C.C. Chapman recently and our conversations were so interesting that I had to get a least a little of it down on video!
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