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  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”? 1 The Malleable Mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Is this the new face of power and influence? Think about it. It shocked me.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    and Personal Learning Environments (PLEs). This is step one in what Steven calls your Personal Learning Environment ( PLE ). and Personal Learning Environments (PLEs) « Learning Matters! and Personal Learning Environments (PLEs) &# Learning Matters! [.]. Learning Matters! April 13, 2007. Web 2.0 Crazy week this week.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert  Dan Schawbel. Social + Content = Personal Branding Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] This is why you’re a social media loser
    Anyway, wanna go listen to another young person try to explain it to us?&#. Not strictly geeks, but left-brain, analytical personalities who see the patterns in keywords, practice SEO copywriting to apply them and understand the science behind building an audience and moving it from one point of engagement to the next. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 15, 2012
    [Personalization] 30 years of business change in one blog post
    Of course this is the most obvious difference … and I’m not the type of person to re-state the obvious! Personal computers. The advent of personal computers and the Internet has been so profound that I could not possibly even cover it if I wrote for a month. It all started with something like this. Email. Voicemail.
  • LOOPFUSE  |  FRIDAY, MAY 4, 2012
    [Personalization] Should you accept personal email addresses on your sign up forms?
    People try products with personal email addresses be it for their company use or personal use. In a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. What do you think?  What do you do at your company?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Personalization] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    That’s why today, appealing to buyers is largely about personalized, customized, responsive marketing. The problem with limiting your personalized approach to email is that 98% of visitors to your website, on average, are anonymous – you don’t have their contact information, or really any information at all. Determine Your Audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Personalization] Five steps to create breakthrough actions toward “Everest Goals”
    Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? In 2001, Erik Weihenmayer became the only blind person in history to reach the summit of Mount Everest. If Erik can climb Mt.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Personalization] Get Personal with B2B Buyer Personas
    Use this information to get to know your customers personally and understand their motivations. Have you gotten personal with your B2B buyers? Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Personalization] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Personalization] Are We Civilized?
    Tags: Musings My Own Personal Soapbox Think Again
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. 'Normal. false. false.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [Personalization] B2B Is Most Definitely Personal.
    In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? The lines between personal and professional relationships have blurred. In business, no matter what your product or service is, at the end of the day, you are selling to a person. Wendy K Emerson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Personalization] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Personalization] The Power of Marketing Personalization in President Obama's Re-Election
    But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign. And by continuously personalizing his outreach, Goff was able to build a legion of Obama supporters. Content is king, right?
  • CHRIS KOCH  |  FRIDAY, JUNE 25, 2010
    [Personalization] In social media, no one knows you’re an introvert
    Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. think social media turns most things we think about innate personality on its ear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Personalization] Why marketing doesn’t suck
    careers personal branding marketing as a profession marketing best practicesOver the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. services which are found to be useful for enabling personal growth and learning. Personal Learning Environments.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Personalization] 3 Sites to Showcase Your Personal Brand
    don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. about six months ago ( here is my profile ) and now use it when people want to find out everything about me, both to my personal and business ventures.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Personalization] Be Conscious of Your Personal Online Presence in Inside Sales
    'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) Should marketing make an investment towards digitally enabling their sales teams and individuals?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 3, 2013
    [Personalization] 11 Inspired nudges to help you write your book
    personal branding Writing best practices jayme Soulati personal brand self-publishing writing 'By Jayme Soulati {Grow} Community Member. Ever thought about writing a book? Don’t tell me you haven’t! Everyone is writing a book, and that either makes you feel left out or jazzed up. Self-publish? How did that word hit you?
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Personalization] 5 simple steps to increase your online visibility
    'Building your personal brand takes a lot of hard work and dedication. Content Marketing Internet Marketing online visibility personal promotion One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. What good are they if no one is reading? Image credit: Imgflip.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] 4 Ways to Make Your Website More Personal
    Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Personalization] The ABCs of Personal Branding [Infographic]
    Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Of course it depends on your fit for the role and the company, but one thing employers consistently look for is a solid personal brand. The Complete A to Z Guide to Personal Branding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Personal best practices for content creation success
    The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 27, 2011
    [Personalization] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. Publicize it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 27, 2011
    [Personalization] Why are the “social media elite” ignoring us?
    So my first recommendation is, don’t take it personally.  By providing personal attention to him, I may create a lifetime fan who will actively engage with me and tell others, too. Blogging best practices customer acquisition personal branding blogging strategy building a blog community starting a blogliterally mean NONE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Personalization] Social media success also breeds risk
    Although Social Slam was spectacularly run by the Knoxville Social Media Club, my name is inexorably associated with the event as its founder and the person who puts the program together. No person or company receives any direct financial gain from Social Slam. Corruption on social web personal branding Social Slam
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Personalization] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] Why I blog (nearly live and in-person)
    Tags: Personal Video blogs blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 22, 2010
    [Personalization] Today’s lesson: Yes, I do have limits.
    I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one.  So when he saw a poster of a person rock-climbing, I knew I was in trouble.  “Can we do that?&# Share and Enjoy: Tags: Leadership Personal The story starts with an 8-year-old boy. he asked. 
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Personalization] Nine Keys to a Robust Editorial Career in Social Media
    Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral. Be an entrepreneur.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. Chris remarked that many people don’t like the fact that BranchOut posts to users walls, though he personally doesn’t mind it. Facebook for business?
  • PHOENIX RISING  |  TUESDAY, AUGUST 25, 2009
    [Personalization] Is Fear Really the Great Motivator?
    know, there are experts who will defend the use of fear as a strong motivator in business and personal situations. personally don't believe or support the idea that fear is a great motivator. Tags: My Own Personal Soapbox I saw an article in BNET last week that just plain ticked me off. cut my teeth on FUD. You too can sue! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 28, 2010
    [Personalization] Approach the social web with authentic helpfulness and good things happen
    Tags: Personal
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Personalization] The Truth About the Blog Supremacists
    am talking about anonymous (usually), personal, unprofessional attacks. Even though I am a centered person and normally look at these folks with sincere pity (what has happened to a person when they only find joy in disparaging others?) am talking about anonymous (usually), personal, unprofessional attacks.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Personally Inviting You to Join Me on Mad Marketing TV
    Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Just do a Google search for “Mad Marketing TV.”
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
    What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. You can utilize your team for personal goals as well. What personal goals have you set For your sales goals, the process is similar.
  • ONPATH  |  THURSDAY, AUGUST 18, 2011
    [Personalization] Why Marketing Needs to Hire A Inside Sales Person
    Well, one thing they can do is hire a inside sales person. That person can be someone internal or someone external (perhaps a company who specializes in generating qualified leads - like OnPath ). So what would a inside sales person do? Let's face it. Sales people only care about money. Why 90 days? Don't have the budget?
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Personalization] Do Personal Passions Make You a Better B2B Blogger?
    It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Does Your Social Media Personality Fit Your Brand?
    If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand? Those types of updates seem harmless, but they certainly influence our image of that person. Not sure what type of social media personality you have? photo by Mr Wilson ).
  • PHOENIX RISING  |  WEDNESDAY, NOVEMBER 18, 2009
    [Personalization] We Get more Flies with Sugar
    Tags: My Own Personal Soapbox
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Ian Cleary and the Art of Guerilla Networking Success
    There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. 'Ian Cleary stalked me and it changed my life. wish I had heard this advice five years ago! Comments Very true!
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less? Do they think they are effective? What types of content are they using?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Personalization] Predictions for B2B digital marketing in 2013
    My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone. Photo credit: Wikipedia. I stand corrected.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Personalization] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Oddly enough, relatively few mainstream e-commerce marketers make specialized efforts to personalize and tailor their presence across multiple channels to better serve the needs of this hyper-connected and demanding market. by 2050.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    'Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Don’t just hire a person; Hire a process! C – Clear.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Bridging the Email Marketing Gap Through Personalization
    'While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. When pushing a campaign intended to drive action, try sending your message from a personal sender and track the impact. Be a Friendly Sender.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 5, 2010
    [Personalization] Are new business grads getting an “F” in social media marketing?
    Tags: careers personal branding
  • AD YOUR COMMENT HERE  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Top 9 OSG posts on social media marketing and content production for 2011
    Person-brands + Social CRM = Personal Relationship Management (April) – Combining the concepts of personal branding and social CRM into PRM. The Rise of the Individual Brand (February) – We take personal branding seriously here, and it’s becoming ever more important in business today.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 15, 2010
    [Personalization] Sales Leadership: your menu for personal & professional success
    Sales Leadership: your menu for personal and professional success. Our blog this week discusses the need to also focus on your 2011 plan for your personal life. I like to suggest that everyone’s life, both personal and professional is made up of multiple “slices” with many ingredients. Now everyone can relate to pizza, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Personalization] Your Customer Segments Are on the Move!
    Analytics CRM Marketing Strategy Personalized Communication Segmentation Bill Harriss Consumer Segmentation Customer Profiling Customer SegmentationBill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. New markets are opening up and old markets are dying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] The Positive Power of Jealousy: Finding Your Direction
    This was not the person I wanted to be. This was not the person I wanted to be. m not about to jettison my personal or professional goals so they can feel better about their choices. This was not the person I wanted to be. This was not the person I wanted to be. 'Laila Ali. Follow the fear,” he told attendees.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Feeling Heightened Risk in B2B: The challenge with that approach, of course, is that making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. And the metaphorical question is: Can the rider control the elephant? lot, it seems.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Personalization] A Rant: In Praise of The Unremarkable
    understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. You know, sometimes, a person just has to work in their daily work. Yes, When I rant, it is not a knee-jerk reaction.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [Personalization] Why Do You Tweet? Social Media And Your Personal Brand
    Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” So what are you waiting for? Find your voice. “Dr.
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Beware of Misusing Personality Assessments
    At a follow-up interview, I was asked to take a personality test. few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. That was my first experience with the misuse of personality assessments. But that''s not the case.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Personalization] 5 Steps to Delivering High-Performance Email Campaigns.
    Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. Thanks Rich! Proofread!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Personalization] SoLoMo Place Based Marketing: Personal Utility or Prying?
    ll explain place based marketing in more detail next month; for now let’s just say it utilizes indoor mapping technology to allow consumers to navigate a store and receive offers based on their … Continue Reading SoLoMo Place Based Marketing: Personal Utility or Prying? 'Recently I came across a new term: place-based marketing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Personalization] B2B Social Media Landscape Appears to Be Wide Open
    Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Social Media b2b social media wendy boyceWendy Boyce. As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  What aren’t they doing well?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Personalization] De-Personalizing Google Search Engine Results Pages
    According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. Public sees. Search Engine Marketin
  • SAZBEAN  |  FRIDAY, OCTOBER 8, 2010
    [Personalization] How Do You Nurture Your Personal Brand Online? #brandcampu
    BrandCampU , an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. Obviously how you build your personal brand differs slightly depending on whether you’re working for someone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Personalization] Confessions of a smartphone douchebag
    I’m not meaning for this to be a personal whiny-boy session because I know I make my own choices in life but I also sense this is happening to a lot of other people.  “At any moment, you’re dividing your attention between the person in front of you and the person you’re giving snippets of information to.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
    person. person. person&#. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas. Search the BMJ. BMJ Journals. 56)â??that
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? A very common recruiting mistake that non-marketing leaders make is assuming that one person is willing and able to do everything needed by the business. Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? Type of Marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Personalization] Pinterest drives enormous blog and business success
    Case studies economics of social media Personalities of the social web ROI and measurementGuest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. Pinterest!
  • WONDERING OUT LOUD  |  WEDNESDAY, AUGUST 26, 2009
    [Personalization] Personal v. Professional with Albert Maruggi
    In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media. As always, Albert is thoughtful, serious and funny.
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Branding 2013: Embrace Pinterest and Show Your Personal Side
    As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Personalization] Is Your Brand a People Person?
    It’s Not Business, It’s Personal. In addition to your Facebook or Twitter account, consider playing up the personalities and people behind your product. Shows have their own Facebook pages and their own Twitter accounts on which celebrity hosts respond in person to questions and comments from viewers. I have people skills.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Personalization] Is RFID Getting Primed to Change Digital Marketing?
    Analytics Marketing Strategy Marketing Technology Personalized Communication Digital Marketing Mike Fuqua RFIDMike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” Tweet This! Post on Google Buzz.
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Personalization] Marketing in Person with Your Business Expertise
    'The idea of marketing has grown throughout the years. Previously, marketing was focused on the product being sold and the art of selling. Nowadays, the process is more customer-centered and more brand conscious. So as a small business owner, how are you marketing your business? Blog Posts
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Personalization] B2B Marketing: Trust + Community = ROI
    Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet.  LinkedIn is where your colleagues are.  world wide web
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Personalization] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personality
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 10 Ecommerce Predictions for 2013
    The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience. Consumers Get Over the Privacy Debate -  Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Personalization] Social Media Use by Job Function Stats – Indicates Need to Change.
    With LinkedIn becoming heavily used by professionals to present resume-like material, as well as recommendations – and the ability to dig into prospective employees’ “personal behaviors” via sites like Facebook and MySpace, this number is not at all surprising. Wendy Boyce. Percentages range anywhere from 25-40% for social media usage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 5, 2013
    [Personalization] The blogger’s kryptonite
    Blogging best practices Communty-building personal branding blogging best practices personal brand building social media community building 'When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course. blogged for clients. did guest posts. wrote for the Rutgers University blog. Go short or go home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Personalization] 3 Life lessons that led to social media success
    Wisdom comes the hard way, when you are scratched with the sandpaper of relationships, which exposes you to your deeper weaknesses and the rough edges in your personality which need polishing. Dr. Amit Nagpal is a Personal Branding Consultant & Deepest Passion Coach. 'By Dr. Amit Nagpal, {grow} Community Member. Let’s begin.
  • B2B MEMES  |  FRIDAY, JULY 22, 2011
    [Personalization] Does Danger Lurk in the Language of Social Media?
    That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably  and  prolifically Steve Buttry. don’t think so.
  • B2BMARKETINGSMARTS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Discovering the true power of personal B2B marketing videos.
    Discovering the true power of personal B2B marketing videos. Video seems to be popping up all over the place in my B2B marketing world these days. is a post from: B2BMarketingSmarts. B2B Email Marketing Lead Handling and Nurturing Sales and Marketing B2B Marketing Sales Video
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] 5 Sales Messaging Mistakes That Will Haunt & Doom Your Sales Process
    Messaging Personalized Messaging Social Selling Email Prospecting Sales Prospecting voicemail Prospecting B2B Inside Sales Sales Prospecting Tips 'With Halloween just around the corner, you must be prepared to be scared. However, you know what consistently scares me, year round?
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Have any marketing personalization tips or tricks you''d like to share?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Personalization] 70 Rising Social Media Stars
    Jonathan Chiriboga (Home Depot Canada) — Passionate about digital social, both from a big brand side but also the personal side and huan impacts. Chris Hall (OODATRON) — This data geek and expert project manager is working to improve personal health through social and digital content, apps and education. Go for it. Jay_zo.
  • REVENUE JOURNAL  |  WEDNESDAY, FEBRUARY 29, 2012
    [Personalization] Your Website: Get personal or get ignored
    I am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. come to your website. already know pretty much what you sell, and I know what my buddies think of you. Before I dig deeper, I want to know who you are. read more.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 12, 2010
    [Personalization] No Regrets: Your Recipe For Personal/Professional Success
    Personal and Professional Success. Wright: Ken, tell me about your idea of no regrets, finding your recipe for personal and professional success? In those roles as a sales leader and con, I had to understand both personal and professional goals; in addition, I had to understand their business objectives. Thoreson. Wright.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Personalization] Why Sports Websites Don’t Get Me: An Open Letter
    And when it does, it’s going to show me what I want to see – and that website  is going to be personalized to reflect my needs. My behavior is easy to read, and could be easily responded to with personalization tools. Targeting and Personalization 'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [Personalization] Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
    Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am. Related.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline?
  • MARKETING FINGER  |  SATURDAY, MAY 15, 2010
    [Personalization] How to opt out of Facebook’s new Instant Personalization Program
    Over the past couple of weeks, a storm of angst has been gathering over Facebook’s new Instant Personalization Program. The program has been criticized by privacy advocates as many Facebook users are unaware that it now shares your personal information with partner websites, by default. Click on the Edit Setting button.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Personalization] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” The tightrope between personal and professional revelations on the web. Of course you are!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Personalization] Can you adapt to radical social media marketing change?
    hypothesis:  Personal “technological networking and adaptability” is going to be an increasingly important characteristic valued by corporate recruiters.  The The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  Kelly.  It makes a lot of sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] 5 pieces of social media advice that trapped me
    A “mentor” told me that was just part of my personality, and that I should find a career style that wouldn’t involve customer communication. It wasn’t a personality trait – it turned out I just lacked the experience and had to learn how to address my customer’s needs. 'By Mars Dorian, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Personalization] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    Joe compared it to a personal “like&# button to reward somebody for a job well done.  “If I came to Knoxville and you recommended a restaurant to me and I went there, I should be able to give you a +K to acknowledge that.  klout personal branding Social scoring how do I raise my klout score klout scoresInterested?
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
  • B2B MEMES  |  FRIDAY, DECEMBER 10, 2010
    [Personalization] Do You Need a Personal Ethics Statement?
    As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good. In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] Personality – The Missing Ingredient in B2B Marketing Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you. Quality leads matter. contact-form].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Personalization] 7 Ways Blogging Makes You a Better Leader
    But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. This is why blogging and leadership go hand-in-hand: 1. Clarity. Feedback. Authority. Trust.
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