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  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 3 Simple Strategies for Establishing Brand Personality
    If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. Who doesn’t like to smile?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 5 Personalization Tips to Grow Your Ecommerce Business
    We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. Want to know what else you can do? Here are some tips. Offer Custom Content. Sell scarves?
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
    Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page.
  • LEAD LIAISON  |  THURSDAY, APRIL 21, 2016
    [Personalization] Personalize Your Website to Convince and Convert
    Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. The use of personalized content makes this possible. By moving visitors to conversion faster with a personalized website, you can significantly reduce the sales cycle. Benefits of Personalized Website Content.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Personalization] Type A vs. Type B: Does Personality Type Matter at Work?
    Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. But in the last few decades, we've seen much more complex personality assessments emerge.
  • HINGE MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Personalization] Elements of a Successful Brand 3: Personality
    The first face is approachable and personable: while working for its clients, a firm might display warmth, talent, and a sense of humor. The personal connections and goodwill a firm forges during an engagement can lead to future work and referrals. Understanding Brand Personality. Ways to Get Personal. How Hinge Can Help.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Personalization] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Here are a few key points you don’t want to miss: Personalized content is incredibly vital for today’s marketers. Personalized Video is going to change everything for you. We do the rest, and send you the personalized content!
  • ACTIVEDEMAND  |  MONDAY, MARCH 28, 2016
    [Personalization] Personalization is the New Reality
    Personalization is the New Reality Take a moment to seriously answer this question: What do you think it takes, in today’s information-in-an-instant world, to prompt someone to notice – and click-through to consume – content? The post Personalization is the New Reality appeared first on ActiveDEMAND. Try it for free today!
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 22, 2013
    [Personalization] [Video] This Personality Trait Can Predict Your Sales Success
    Would you believe that a person''s behavior at a party could accurately predict their sales success? Their positive attitude truly did make a difference - in the other person. It''s true. They watched for things like their energy level, gestures, expressions, tone and more. They talked and listened more. And that matters
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Personalization] Do This, Not That: 19 Tips for Becoming a Morning Person [Infographic]
    I wasn't always a morning person. Becoming a morning person isn't easy, but taking advantage of those early morning hours can make a huge difference in your productivity levels throughout the day. Want to become a morning person, but don't know where to start? In those days, sleeping in until 11:00 a.m. was second nature.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. It could be for personal branding,  lead generation , or customer service, to name a few. Happy tweeting!
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 22, 2015
    [Personalization] Is it a good idea to hire a junior person to create your content?
    Depending on what their role is, you can hire a junior person to create content. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well. But how do you define junior? Let’s go to the Zoo!
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] 3 Simple Ways to Personalize Content by Referral Source
    But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Personalization] Maximizing the Effectiveness of Content Personalization
    However, granular personalization and targeting can help make your content unique and particularly useful for select groups. Content Personalization and Social Media. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Takeaway.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Personalization] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Personalization] How To Increase Newsletter Subscriptions With Personalized Recommendations
    Personalization is a growing segment of online marketing. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Be Personal, Be Relevant. These personalized recommendations can come in the form of popups, calls-to-action, email segmentation, etc., Media
  • ION INTERACTIVE  |  TUESDAY, FEBRUARY 16, 2016
    [Personalization] Easy Ways to Add Personalization to Your Content Marketing
    Content personalization is a top priority for marketers as we head into 2016. And with good reason—in a recent Venture Beat survey, 70% of marketers reported an improvement in the effectiveness of key metrics by employing personalization. But, often times, the discussion around content personalization stops there. Be responsive.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Personalization] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Retargeting can re-engage a prospect with a personalized ad. For Whoohoo!
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Personalization] Personalize or Perish: The Definitive Guide to Personalization for Digital Publishers [New Ebook]
    Audience segmentation and personalization can make one-to-many communications feel more personal, while simultaneously offering greater value to a larger number of readers. Readers are being bombarded by more and more content each and every day. Build audience segments specific to internal or external offerings. Media
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Personalization] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? That's the position I've found myself in. Why Does Social Promotion Matter?
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Are you spending more or less?
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [Personalization] Mastering the Art of Omni-Channel Personalization [Free Guide]
    And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. How to Leverage Marketing Automation for One-to-Many Personalization. Ecommerce
  • VIDYARD  |  THURSDAY, FEBRUARY 25, 2016
    [Personalization] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! Personalized video allows you to engage your audience on a one-to-one level, but at mass scale. Get the Guide.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Top Personality Traits All Managers Should Hire For
    There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The one thing that can’t be coached?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] The Road to the Top: Personal Branding Examples in Professional Services
    Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Ready? Conclusion.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Personalization] 9 Personality Quiz Examples For Content Marketing
    Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine our personal understanding, giving us an opportunity to share who we are with the world. What Kind of Morning Person Are You? What's Your Shark Personality? . Takeaway: Honor your brand personality. Why is that?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 23, 2014
    [Personalization] What’s Your Type? Personality Tests in the Workplace
    What can managers do to create functional – and harmonious – teams, and how do personality traits fit in? Cults of Personalities. According to consulting firm Bersin by Deloitte , use of personality tests during the hiring process is on the rise. Putting Personalities to Work. Sensing vs. intuition. Thinking vs. feeling.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] How to Hire The Perfect Person To Run Your Social Media
    Or at least the right person. And now let’s dig in. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. Example 2: You’ve already got an intern part-time and a social media person who works full time. If so, you’re not alone.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Personalization] Time to Surf the Wave of the Personal Brand
    For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. 3. The Perils of Corporate-Personal Twitter Names.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Personalization] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. Luckily, automation can actually make your marketing more personal , and can also help you remain consistent in your messaging across every channel. Email Marketing
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Personalization] Content Personalization: What it is and Why it Matters
    Personalization is what makes this possible. Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual. Personalized content contains variations that allow it to be delivered differently for different scenarios. Why Personalization Works.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Personalization] Content Personalization: It’s What Consumers Want!
    According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions. Personalization is hot! Personalization is Power. Facts Don’t Lie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] How to make your company blog connect like a personal blog
    When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
    What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. Some personal goals I recommend for inside sales reps are: Create new ways to handle objections. What personal goals have you set
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Personalization] How to Get a Personalized Assessment of Your Website [Free Tool]
    Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. But a lot has changed since 2007.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Personalization] Three Ways to Use a Personal Google+ Profile to Build Your Business
    handshake and a person’s reputation were all that was needed to seal a deal. Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why Should You Have a Business-Oriented Google+ Personal Profile?
  • ACTIVEDEMAND  |  TUESDAY, MAY 31, 2016
    [Personalization] Personalization and Behavior-Based Trigger Marketing
    Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. We’re going to discuss just how personalization based on data collection is key to behavior-based trigger marketing. But Where Does Behavioral Targeting Fit In?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. "Looks great on paper. Bad interviewer.". went to HubSpot Recruiter Emily MacIntyre for her advice.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Personalization] Are You Using First Party Data To Drive Personalized Customer Experience?
    And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. First-party data is key to understanding the customer journey and personalizing your customer experience across your channels, to deliver the right content at the right time when your consumers want it.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Personalization] TMI? How to Personalize Your Emails Without Being Creepy
    it''s very possible that we can over -personalize emails. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? No one likes a creepy marketer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] The Marketer's Guide to Getting Started With Content Personalization
    Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] Email Evolution Conference Recap: Deliverability Is Personal
    The message the Gmail, Microsoft, Comcast, and AOL professionals are giving us is that email and the inbox have changed: Deliverability is now increasingly personal. The post Email Evolution Conference Recap: Deliverability Is Personal appeared first on Marketing Action Blog - Act-On. Sri Somanchi of Gmail’s Anti-Spam Team. Reputation.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 9, 2015
    [Personalization] Buyer Persona vs. Buyer Personality: What’s the Difference?
    One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Personalization] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. Matter of Semantics. 350 B.C.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Personalization] 3 Sites to Showcase Your Personal Brand
    I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. Here they are. Here is the About.me
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 6, 2014
    [Personalization] The One Question Every Person Needs to Ask Him or Her Self
    If you are about to die and God gives you  one final wish, what would you wish for? That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! That is the question I asked, because as a former dead man, your perspective changes everything. To go to Heaven. Too stay alive.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 16, 2016
    [Personalization] 5 Tips for Making Marketing Automation More Personal
    Here are 5 tips for making marketing automation more personal. 1. Always Include a Personal Touch. Marketing automation performs at its best when it functions with a personal touch. Get a Demo - Make it Personal. The post 5 Tips for Making Marketing Automation More Personal appeared first on Lead Liaison.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Personalization] The Importance of Personalization in BtoB Marketing today
    If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? Hey Tampa/St. Read it here.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Personalization] Professional and Personal Social Media Identities, Should They be Separate?
    Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. OK, “So what” , you say, “that’s pretty common.”
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] The 7 Personalities Every Successful Social Media Manager Has
    There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. Split Personalities.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Don't be Creepy! Beware of Over-Personalization
    Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. Companies that step over the line and over-personalize their content risk turning customers off.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Personalization] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
    How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner. 1) Ask every question. The other day, I was in the grocery store. overheard a cart-bound little kid asking his mom question after question. Mom, why do they put so many apples out at once?" he asked as they browsed the produce section. We need to be more curious.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [Personalization] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] 4 Ways to Make Your Website More Personal
    Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.
  • SNAPAPP  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] 3 Ways to Inject Personality Into Your Content
    You have to get personal. The key is to know your audience, own your brand identity, and inject some personality into your content. . Once you have all that out there, you can start looking at the personality of the thing. . 2. Get Personal. The first step is to get personal with your audience. It’s ok. Have fun!
  • E-QUIP  |  MONDAY, AUGUST 26, 2013
    [Personalization] Hire the Right Person, Not the Resume
    But we''re not hiring a resume," I countered, "we''re hiring a person. Hiring the resume rather than the person seems to be a common mistake, particularly in technical fields such as the A/E profession. Personal character is. Skills can be trained and experience gained, but personal character is very difficult to change.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 28, 2016
    [Personalization] Individual Client Dashboards: The Personal Touch
    Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. The post Individual Client Dashboards: The Personal Touch appeared first on ActiveDEMAND.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] Brilliant Little Hacks to Make Your Blog Way More Personal
    As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). The age of context is among us, folks. What a shame. The Magic Subscriber Call-to-Action (CTA).
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [Personalization] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    When hiring a B2B demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. The post Hiring a Person to Head B2B Demand Generation? What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Personalization] Personality – the Missing Ingredient in B2B Marketing Today
    B2B Lead Generation – the Need for Personality. Filed under: Demand Generation , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Remarkable content , Sales 2.0 , sales challenges , sales-ready leads.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Personalization] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Personalization] Financial Advisors Need to Get Personal or It’ll Cost Them
    This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Personalization] IBM's Watson gives the real insight on brand personality
    We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? Think again. link].
  • CONVERSIONATION  |  TUESDAY, DECEMBER 13, 2011
    [Personalization] Personal Brand Values: Boring as Corporate Brand Values
    Have you been looking at the core values as expressed by brands lately? have, for a presentation I did a few months back on corporate BS. It’s an interesting experience. Sustainability is a hot one. Caring. Innovative. Human. The list goes on. The funny thing is that you find the exact same brand values [.]. Blog Branding Opinion brand values
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Personalization] Staying Ahead of the Personalized Marketing Curve
    Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, Does personalized marketing mean that you have to be able to do this?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Personalization] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. Once you start implementing dynamic CTAs , you'll begin to reap the benefits of extreme personalization and segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Personalization] Personality – the Missing Ingredient in B2B Marketing
    healthy dose of Personality. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. Check this out.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
    But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet.  LinkedIn is where your colleagues are.  world wide web
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] 10 Times Personalization Makes You Feel Terrible About Yourself
    That personalization tokens know more about you than you know about yourself? To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe. Me too. Inbound Marketing
  • AUTOPILOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Personalization] 3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
    Today we’re excited to release the findings from our latest research, “ 3 Things Marketers Need to Know About Succeeding with Personalization.”. According to our findings, consumers expect timely, knowledgeable and personal content — when it comes down to it, everyone just wants to be talked to like they’re a real person.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. 1) Verbal Acuity. Great.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2008
    [Personalization] Email vs. Phone vs. In-Person Meeting? Four Viewpoints
    My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Personalization] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine.  Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Big Data Promises Personalized Medicine
    By 2020, big data technology will turn every person into his/her own mobile health network. Each person will wear a device -- a ring, a bracelet, a Google Glass -- wirelessly connected to an app that will monitor and transmit vital signs and key indicators of every condition they have.  For Drs.
  • ACTIVEDEMAND  |  TUESDAY, APRIL 5, 2016
    [Personalization] Automated Personalization and the “Zero Moment of Truth”
    Automated Personalization and the “Zero Moment of Truth” Google coined the phrase “Zero Moment of Truth” five years ago in an attempt to describe the moment someone decides he or she wants or needs something. The post Automated Personalization and the “Zero Moment of Truth” appeared first on ActiveDEMAND. Try it for free today!
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Personalization] 6 Ways to Pull Off Anonymous Personalization People Love
    Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). You will then be able to select from a list of sources to personalize your content. What does this look like?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Personalization] Getting Personal with Customer References: Matchmaking that Works
    We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • HALEY MARKETING  |  MONDAY, AUGUST 10, 2015
    [Personalization] What is the Difference Between a Personal and Company Facebook Page?
    Personal Pages Personal pages are intended for the use only of an individual person. Personal pages allow users to connect with, or “friend” other individual users. On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. How do the pages work together?
  • SNAPAPP  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] Why Personalization is the Future of B2B Marketing
    How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. In both settings, the person you’re talking to knows your name — but you most likely hung up on one of them immediately.
  • CONTENT MARKETING TODAY  |  THURSDAY, JULY 9, 2009
    [Personalization] Five Guys Burgers and Fries Really Understand in Person Content Marketing
    The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. They understand their customers. Far from it.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline?
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Personalization] Interesting Infographics: The Business Case for Personalization
    That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . Click To Tweet.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] Personality – The Missing Ingredient in B2B Marketing Today
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you. Quality leads matter. contact-form].
  • FATHOM  |  MONDAY, FEBRUARY 25, 2013
    [Personalization] The Personal Touch: How to Leverage Video Marketing for Healthcare
    With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom. Healthcare Industry Video healthcare industry video marketing
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Personalization] Content Mapping 101: The Template You Need to Personalize Your Marketing
    Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. Awareness : In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity. Buyer Personas.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 12, 2016
    [Personalization] The Danger Booth: Creativity Requires Personality
    It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. The post The Danger Booth: Creativity Requires Personality appeared first on Marketing Insider Group. Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The Danger Booth is not your average photo booth.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Personalization] 10 Ideas for Personalizing Your Content
    Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. Customize Content By Audience Type In my opinion, this is the low hanging fruit of personalization. According to Scott P.
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Personalization] 5 Ways to Personalize Content for Anonymous Visitors
    Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. The reason for this is because each visitor—anonymous or otherwise—leaves a digital trail of data you can leverage to personalize.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2016
    [Personalization] 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey
    The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group. If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. In […].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 14, 2011
    [Personalization] Video: Personal Brands, Marriage and SEO
    Moderated by Eloqua’s Joe Chernov , the discussion was centered on the intersection and divergence of personal and corporate brands. Obvious issues around personal identity abound, not to mention obvious practical considerations that come with changing your name. by Jesse Noyes | Tweet this. Would you take someone’s last name?
  • WRITTENT  |  THURSDAY, JUNE 27, 2013
    [Personalization] 7 Ways to Infuse Your Company Website with Brand Personality
    It’s definitely within the realm of possibility to infuse your website with brand personality, without losing an intuitive user experience. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. 3-5 seconds. Your Blog.
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