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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Personalization] Breaking Blogging’s Biggest Taboo
    business relationships PersonalI’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud. think the reason is simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Personalization] The Spirituality of Social Media
    Here are a couple of personal observations. The Internet now allows you to find your folks wherever they may be, to establish your personal movement. Tags: Leadership Marketing Solutions Personal business relationships sociology would love to hear what you think! Spiritual touchpoints. It was supposed to run today.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Personalization] Guy Kawasaki is the devil
    Damn you for being the most eclectic and confounding personality on the tweet stream! Tags: Personalities of the social web Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Previously, he was an Apple Fellow at Apple Computer, Inc. Impressive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] Five ways to avoid the personal online ghetto
    Let me explain with a personal story. . The post Five ways to avoid the personal online ghetto appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me explain with a personal story. . ' . Have you seen the movie Wall-E ? Here’s the interesting part. They are depicted as overweight and dumb. Everyone.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    'What’s in a domain name for executive personal branding? Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? Personal Branding brand branding Business company difference executive find internet LinkedIn media presence profile recently reputation the social time video Website WordPress
  • CONNECT THE DOCS  |  MONDAY, MARCH 21, 2011
    [Personalization] Future of Marketing - Technology Enabled Personalized Marketing
    So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? Customers have very heterogeneous needs. Let us address 2 questions.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Personalization] Personality – The Missing Ingredient in B2B Marketing today
    After watching me, please visit Personality What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand Generation
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Personalization] Importance of In-Person Training for Manufacturers
    But sometimes there is no substitute for in-person training. One manufacturer that is leading the way for in-person training is Viega. I This is a guest post from Matt Sonnhalter, vision architect at Sonnhalter. don’t think any manufacturer out there would argue the importance of training. What
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. 'Author: Phillip Chen The challenge executives face is clear. So how do we address this issue?
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    'Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Personalization] The Myth of Business vs. Personal Profiles in Social Media
    So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? hope you’ll share yours as well… Work is Personal. Is this a personal or professional blog? Work is Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 30, 2011
    [Personalization] The Business Case for Social Media Mystery
    It’s inconsistent with my personality, and by extension, my brand. branding personal brandingAustin Powers, International Man of Mystery. doubt he would be on Twitter. Or would he, baby? This struck me as I watched a demonstration on the various nuances of the royal curtsy. think there is something to be said for mystery.  
  • CLIENT BRIDGE  |  TUESDAY, MARCH 12, 2013
    [Personalization] VIDEO: Keeping Digital Marketing Personal
    From Entrepreneur.com, here's a video in which digital marketing expert Jason Falls explains how to use high-tech marketing methods while still maintaining personal relationships with customers. View Original Article
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Personalization] Personality – the missing ingredient in BtoB marketing
    Short, to the point and fun. Hope you enjoy it.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”? 1 The Malleable Mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] An interview with the world’s youngest blogger
    Personalities of the social web Video blogs 'On a recent trip to Oxford I had a chance to meet with my dear friend Ana Canhoto and her family. was amazed to learn that her six-year-old son Martim has already been blogging for a year. In fact, as a 5-year-old, he even went to WordPress and set-up the thing hiimself.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Bridging the Email Marketing Gap Through Personalization
    'While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. When pushing a campaign intended to drive action, try sending your message from a personal sender and track the impact. Be a Friendly Sender.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    and Personal Learning Environments (PLEs). This is step one in what Steven calls your Personal Learning Environment ( PLE ). and Personal Learning Environments (PLEs) « Learning Matters! and Personal Learning Environments (PLEs) &# Learning Matters! [.]. Learning Matters! April 13, 2007. Web 2.0 Crazy week this week.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? Marketers today must understand whom their audience is to determine how personalized to get. James Green | Magnetic.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Personalization] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Personalization] Are We Civilized?
    Tags: Musings My Own Personal Soapbox Think Again
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 25, 2013
    [Personalization] Holiday Greetings from @MarkWSchaefer
    Personal mark schaefer 'If you cannot see this video click here to see a holiday greeting from Mark W. Schaefer. It has been far too long since I posted any video of myself to the blog community. At this time of year I am feeling so grateful for you, the readers of my blog. This is a special holiday message just for you! Chapman. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Is this the new face of power and influence? Think about it. It shocked me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] This is why you’re a social media loser
    Anyway, wanna go listen to another young person try to explain it to us?&#. Not strictly geeks, but left-brain, analytical personalities who see the patterns in keywords, practice SEO copywriting to apply them and understand the science behind building an audience and moving it from one point of engagement to the next. Tweet This!
  • CHRIS KOCH  |  FRIDAY, JUNE 25, 2010
    [Personalization] In social media, no one knows you’re an introvert
    Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. think social media turns most things we think about innate personality on its ear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 15, 2012
    [Personalization] 30 years of business change in one blog post
    Of course this is the most obvious difference … and I’m not the type of person to re-state the obvious! Personal computers. The advent of personal computers and the Internet has been so profound that I could not possibly even cover it if I wrote for a month. It all started with something like this. Email. Voicemail.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Personalization] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    That’s why today, appealing to buyers is largely about personalized, customized, responsive marketing. The problem with limiting your personalized approach to email is that 98% of visitors to your website, on average, are anonymous – you don’t have their contact information, or really any information at all. Determine Your Audience.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert  Dan Schawbel. Social + Content = Personal Branding Success.
  • LOOPFUSE  |  FRIDAY, MAY 4, 2012
    [Personalization] Should you accept personal email addresses on your sign up forms?
    People try products with personal email addresses be it for their company use or personal use. In a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. What do you think?  What do you do at your company?
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Personalization] Get Personal with B2B Buyer Personas
    Use this information to get to know your customers personally and understand their motivations. Have you gotten personal with your B2B buyers? Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Personalization] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Personalization] Five steps to create breakthrough actions toward “Everest Goals”
    Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? In 2001, Erik Weihenmayer became the only blind person in history to reach the summit of Mount Everest. If Erik can climb Mt.
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Personalization] 4 Examples of Effective Content Personalization
    'One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. Providing relevant and personalized content is the key to achieving this. Spotify and Pandora. Amazon. Facebook. Mapmyrun.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [Personalization] B2B Is Most Definitely Personal.
    In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? The lines between personal and professional relationships have blurred. In business, no matter what your product or service is, at the end of the day, you are selling to a person. Wendy K Emerson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Personalization] Why marketing doesn’t suck
    careers personal branding marketing as a profession marketing best practicesOver the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
    Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. services which are found to be useful for enabling personal growth and learning. Personal Learning Environments.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Personalization] 3 Sites to Showcase Your Personal Brand
    don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. about six months ago ( here is my profile ) and now use it when people want to find out everything about me, both to my personal and business ventures.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Personalization] Be Conscious of Your Personal Online Presence in Inside Sales
    'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) Should marketing make an investment towards digitally enabling their sales teams and individuals?
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. StaySafeOnline.org. link].
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Personalization] The ABCs of Personal Branding [Infographic]
    Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Of course it depends on your fit for the role and the company, but one thing employers consistently look for is a solid personal brand. The Complete A to Z Guide to Personal Branding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 27, 2011
    [Personalization] Why are the “social media elite” ignoring us?
    So my first recommendation is, don’t take it personally.  By providing personal attention to him, I may create a lifetime fan who will actively engage with me and tell others, too. Blogging best practices customer acquisition personal branding blogging strategy building a blog community starting a blogliterally mean NONE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 3, 2013
    [Personalization] 11 Inspired nudges to help you write your book
    personal branding Writing best practices jayme Soulati personal brand self-publishing writing 'By Jayme Soulati {Grow} Community Member. Ever thought about writing a book? Don’t tell me you haven’t! Everyone is writing a book, and that either makes you feel left out or jazzed up. Self-publish? How did that word hit you?
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Personalization] Nine Keys to a Robust Editorial Career in Social Media
    Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral. Be an entrepreneur.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Personalization] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.”
  • PHOENIX RISING  |  TUESDAY, AUGUST 25, 2009
    [Personalization] Is Fear Really the Great Motivator?
    know, there are experts who will defend the use of fear as a strong motivator in business and personal situations. personally don't believe or support the idea that fear is a great motivator. Tags: My Own Personal Soapbox I saw an article in BNET last week that just plain ticked me off. cut my teeth on FUD. You too can sue! 
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Personalization] 5 simple steps to increase your online visibility
    'Building your personal brand takes a lot of hard work and dedication. Content Marketing Internet Marketing online visibility personal promotion One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. What good are they if no one is reading? Image credit: Imgflip.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] 4 Ways to Make Your Website More Personal
    Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. 'Normal. false. false.
  • PHOENIX RISING  |  WEDNESDAY, NOVEMBER 18, 2009
    [Personalization] We Get more Flies with Sugar
    Tags: My Own Personal Soapbox
  • SMALL MANUFACTURER BLOG  |  SUNDAY, FEBRUARY 27, 2011
    [Personalization] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. Publicize it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Personalization] Social media success also breeds risk
    Although Social Slam was spectacularly run by the Knoxville Social Media Club, my name is inexorably associated with the event as its founder and the person who puts the program together. No person or company receives any direct financial gain from Social Slam. Corruption on social web personal branding Social Slam
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. Chris remarked that many people don’t like the fact that BranchOut posts to users walls, though he personally doesn’t mind it. Facebook for business?
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Personalization] Facebook’s Look Back Videos and the Power of Personalization
    To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Personalization] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Oddly enough, relatively few mainstream e-commerce marketers make specialized efforts to personalize and tailor their presence across multiple channels to better serve the needs of this hyper-connected and demanding market. by 2050.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Ian Cleary and the Art of Guerilla Networking Success
    There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. 'Ian Cleary stalked me and it changed my life. wish I had heard this advice five years ago! Comments Very true!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Personally Inviting You to Join Me on Mad Marketing TV
    Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Just do a Google search for “Mad Marketing TV.”
  • ONPATH  |  THURSDAY, AUGUST 18, 2011
    [Personalization] Why Marketing Needs to Hire A Inside Sales Person
    Well, one thing they can do is hire a inside sales person. That person can be someone internal or someone external (perhaps a company who specializes in generating qualified leads - like OnPath ). So what would a inside sales person do? Let's face it. Sales people only care about money. Why 90 days? Don't have the budget?
  • B2B MEMES  |  TUESDAY, AUGUST 31, 2010
    [Personalization] Do Personal Passions Make You a Better B2B Blogger?
    It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 9, 2010
    [Personalization] Does Your Social Media Personality Fit Your Brand?
    If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand? Those types of updates seem harmless, but they certainly influence our image of that person. Not sure what type of social media personality you have? photo by Mr Wilson ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 22, 2010
    [Personalization] Today’s lesson: Yes, I do have limits.
    I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one.  So when he saw a poster of a person rock-climbing, I knew I was in trouble.  “Can we do that?&# Share and Enjoy: Tags: Leadership Personal The story starts with an 8-year-old boy. he asked. 
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less? Do they think they are effective? What types of content are they using?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 28, 2010
    [Personalization] Approach the social web with authentic helpfulness and good things happen
    Tags: Personal
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Personalization] Predictions for B2B digital marketing in 2013
    My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone. Photo credit: Wikipedia. I stand corrected.
  • AD YOUR COMMENT HERE  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Top 9 OSG posts on social media marketing and content production for 2011
    Person-brands + Social CRM = Personal Relationship Management (April) – Combining the concepts of personal branding and social CRM into PRM. The Rise of the Individual Brand (February) – We take personal branding seriously here, and it’s becoming ever more important in business today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] Why I blog (nearly live and in-person)
    Tags: Personal Video blogs blogging
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    'Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Don’t just hire a person; Hire a process! C – Clear.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Personalization] Your Customer Segments Are on the Move!
    Analytics CRM Marketing Strategy Personalized Communication Segmentation Bill Harriss Consumer Segmentation Customer Profiling Customer SegmentationBill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. New markets are opening up and old markets are dying.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] On the web, there are no neutral corners
    If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies. Don’t be a person who enables pettiness and hate.  If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Personalization] 5 Steps to Delivering High-Performance Email Campaigns.
    Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. Thanks Rich! Proofread!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Personalization] A Rant: In Praise of The Unremarkable
    understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. You know, sometimes, a person just has to work in their daily work. Yes, When I rant, it is not a knee-jerk reaction.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Personalization] B2B Social Media Landscape Appears to Be Wide Open
    Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Social Media b2b social media wendy boyceWendy Boyce. As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true.  What aren’t they doing well?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 5, 2010
    [Personalization] Are new business grads getting an “F” in social media marketing?
    Tags: careers personal branding
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme,   personality, and the problems you solve for your readers. Photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] The Positive Power of Jealousy: Finding Your Direction
    This was not the person I wanted to be. This was not the person I wanted to be. m not about to jettison my personal or professional goals so they can feel better about their choices. This was not the person I wanted to be. This was not the person I wanted to be. 'Laila Ali. Follow the fear,” he told attendees.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    'We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. Keep on reading to discover a few ways you definitely should be personalizing your marketing.
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Beware of Misusing Personality Assessments
    At a follow-up interview, I was asked to take a personality test. few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. That was my first experience with the misuse of personality assessments. But that''s not the case.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Personalization] Is RFID Getting Primed to Change Digital Marketing?
    Analytics Marketing Strategy Marketing Technology Personalized Communication Digital Marketing Mike Fuqua RFIDMike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” Tweet This! Post on Google Buzz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Personalization] B2B Marketing: Trust + Community = ROI
    Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Personalization] The Truth About the Blog Supremacists
    am talking about anonymous (usually), personal, unprofessional attacks. Even though I am a centered person and normally look at these folks with sincere pity (what has happened to a person when they only find joy in disparaging others?) am talking about anonymous (usually), personal, unprofessional attacks.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. 'At some point in our lives, we have to just accept who we are. For me, I''ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n'' cheese (trust me, it''s delicious), and most importantly, I''m forgetful.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Personalization] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personality
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
    What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. You can utilize your team for personal goals as well. What personal goals have you set For your sales goals, the process is similar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Personalization] Pinterest drives enormous blog and business success
    Case studies economics of social media Personalities of the social web ROI and measurementGuest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. Pinterest!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 10 Ecommerce Predictions for 2013
    The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience. Consumers Get Over the Privacy Debate -  Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Personalization] Social Media Use by Job Function Stats – Indicates Need to Change.
    With LinkedIn becoming heavily used by professionals to present resume-like material, as well as recommendations – and the ability to dig into prospective employees’ “personal behaviors” via sites like Facebook and MySpace, this number is not at all surprising. Wendy Boyce. Percentages range anywhere from 25-40% for social media usage.
  • VIDYARD  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Being Effective in Video Interviews: Be a Personality, not just a Person
    If you’re looking to show more than just your service offering in your next video, check out these tips before stepping behind the camera and learn how to showcase your company’s unique and authentic personality. People might care about your brand, but they’ll connect with a person much more deeply. Offer Personal Anecdotes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • SAZBEAN  |  FRIDAY, OCTOBER 8, 2010
    [Personalization] How Do You Nurture Your Personal Brand Online? #brandcampu
    BrandCampU , an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. Obviously how you build your personal brand differs slightly depending on whether you’re working for someone.
  • B2B MEMES  |  FRIDAY, JULY 22, 2011
    [Personalization] Does Danger Lurk in the Language of Social Media?
    That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably  and  prolifically Steve Buttry. don’t think so.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
    person. person. person&#. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas. Search the BMJ. BMJ Journals. 56)â??that
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Personalization] Confessions of a smartphone douchebag
    I’m not meaning for this to be a personal whiny-boy session because I know I make my own choices in life but I also sense this is happening to a lot of other people.  “At any moment, you’re dividing your attention between the person in front of you and the person you’re giving snippets of information to.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 15, 2010
    [Personalization] Sales Leadership: your menu for personal & professional success
    Sales Leadership: your menu for personal and professional success. Our blog this week discusses the need to also focus on your 2011 plan for your personal life. I like to suggest that everyone’s life, both personal and professional is made up of multiple “slices” with many ingredients. Now everyone can relate to pizza, right?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Personalization] Why you need a mobile-native website today
    Computer monitor iPad IPhone Personal computer Samsung Stereo display 'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. So, what are you going to do? “So, what’s the big deal?”
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] 5 Sales Messaging Mistakes That Will Haunt & Doom Your Sales Process
    Messaging Personalized Messaging Social Selling Email Prospecting Sales Prospecting voicemail Prospecting B2B Inside Sales Sales Prospecting Tips 'With Halloween just around the corner, you must be prepared to be scared. However, you know what consistently scares me, year round?
  • WONDERING OUT LOUD  |  WEDNESDAY, AUGUST 26, 2009
    [Personalization] Personal v. Professional with Albert Maruggi
    In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media. As always, Albert is thoughtful, serious and funny.
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Branding 2013: Embrace Pinterest and Show Your Personal Side
    As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? A very common recruiting mistake that non-marketing leaders make is assuming that one person is willing and able to do everything needed by the business. Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? Type of Marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Personalization] 70 Rising Social Media Stars
    Jonathan Chiriboga (Home Depot Canada) — Passionate about digital social, both from a big brand side but also the personal side and huan impacts. Chris Hall (OODATRON) — This data geek and expert project manager is working to improve personal health through social and digital content, apps and education. Go for it. Jay_zo.
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Personalization] Marketing in Person with Your Business Expertise
    'The idea of marketing has grown throughout the years. Previously, marketing was focused on the product being sold and the art of selling. Nowadays, the process is more customer-centered and more brand conscious. So as a small business owner, how are you marketing your business? Blog Posts
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