LEADERSHIP | WEDNESDAY, MARCH 12, 2014
[Personalization] Business Is Personal …And If It’s Not, There Is No Business!
UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
HUBSPOT | FRIDAY, DECEMBER 21, 2012
[Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. 1) Increases Conversions. Step 2.
MARKETING ACTION | MONDAY, SEPTEMBER 8, 2014
[Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing
healthy dose of Personality. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. Check this out.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Personalization] eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. services which are found to be useful for enabling personal growth and learning. Personal Learning Environments.
ENGAGE | WEDNESDAY, AUGUST 1, 2012
[Personalization] Is Your Brand a People Person?
It’s Not Business, It’s Personal. In addition to your Facebook or Twitter account, consider playing up the personalities and people behind your product. Shows have their own Facebook pages and their own Twitter accounts on which celebrity hosts respond in person to questions and comments from viewers. Can’t you understand that?!”
MODERN B2B MARKETING | WEDNESDAY, AUGUST 26, 2015
[Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. It could be for personal branding, lead generation , or customer service, to name a few. Happy tweeting!
SYNECORE | TUESDAY, MARCH 3, 2015
[Personalization] Content Personalization: What it is and Why it Matters
Personalization is what makes this possible. Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual. Personalized content contains variations that allow it to be delivered differently for different scenarios. Why Personalization Works.
SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
[Personalization] Does Your Social Media Personality Fit Your Brand?
If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand? Those types of updates seem harmless, but they certainly influence our image of that person. Not sure what type of social media personality you have? photo by Mr Wilson ).
EMAGINE B2B BLOG | THURSDAY, APRIL 18, 2013
[Personalization] De-Personalizing Google Search Engine Results Pages
According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. Public sees. Search Engine Marketin
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 17, 2014
[Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. Some personal goals I recommend for inside sales reps are: Create new ways to handle objections. What personal goals have you set
CONNECT THE DOCS | MONDAY, MARCH 21, 2011
[Personalization] Future of Marketing - Technology Enabled Personalized Marketing
So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? Customers have very heterogeneous needs. Let us address 2 questions.
EARNEST ABOUT B2B | FRIDAY, JULY 31, 2015
[Personalization] IBM's Watson gives the real insight on brand personality
We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? Think again. link].
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Personalization] The Marketer's Guide to Getting Started With Content Personalization
Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization.
HUBSPOT | MONDAY, JANUARY 27, 2014
[Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 30, 2014
[Personalization] How to Create a Roadmap For Personalized Marketing
And customers crave personalized attention from the brands with which they interact. Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers. Breakdown of the M5. ” Chang asked.
HUBSPOT | TUESDAY, JULY 28, 2015
[Personalization] Type A vs. Type B: Does Personality Type Matter at Work?
Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. But in the last few decades, we've seen much more complex personality assessments emerge.
HINGE MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Personalization] The Road to the Top: Personal Branding Examples in Professional Services
Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Ready? Conclusion.
HUBSPOT | MONDAY, AUGUST 17, 2015
[Personalization] Do This, Not That: 19 Tips for Becoming a Morning Person [Infographic]
I wasn't always a morning person. Becoming a morning person isn't easy, but taking advantage of those early morning hours can make a huge difference in your productivity levels throughout the day. Want to become a morning person, but don't know where to start? In those days, sleeping in until 11:00 a.m. was second nature.
SYNECORE | WEDNESDAY, MARCH 11, 2015
[Personalization] Maximizing the Effectiveness of Content Personalization
However, granular personalization and targeting can help make your content unique and particularly useful for select groups. Content Personalization and Social Media. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Takeaway.
HUBSPOT | SATURDAY, OCTOBER 18, 2014
[Personalization] Top Personality Traits All Managers Should Hire For
There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The one thing that can’t be coached?
MARKETING ACTION | FRIDAY, FEBRUARY 13, 2015
[Personalization] How to Hire The Perfect Person To Run Your Social Media
Or at least the right person. And now let’s dig in. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. Example 2: You’ve already got an intern part-time and a social media person who works full time. If so, you’re not alone.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 17, 2010
[Personalization] Personality – the missing ingredient in BtoB marketing
Short, to the point and fun. Hope you enjoy it.
FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
[Personalization] Personality – The Missing Ingredient in B2B Marketing Today
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you. Quality leads matter. contact-form].
FEARLESS COMPETITOR | MONDAY, FEBRUARY 9, 2015
[Personalization] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Modesty. Selling Style Impact: Team Orientation. Conscientiousness.
B2B MARKETING INSIDER | THURSDAY, JULY 29, 2010
[Personalization] Why Do You Tweet? Social Media And Your Personal Brand
Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. To me, social media is all about personal branding. So what is “personal branding?” So what are you waiting for? Find your voice. “Dr.
MARKETING ACTION | TUESDAY, DECEMBER 23, 2014
[Personalization] What’s Your Type? Personality Tests in the Workplace
What can managers do to create functional – and harmonious – teams, and how do personality traits fit in? Cults of Personalities. According to consulting firm Bersin by Deloitte , use of personality tests during the hiring process is on the rise. Putting Personalities to Work. Sensing vs. intuition. Thinking vs. feeling.
SAZBEAN | FRIDAY, OCTOBER 8, 2010
[Personalization] How Do You Nurture Your Personal Brand Online? #brandcampu
BrandCampU , an annual branding conference held in Detroit, is focused on how to build and nurture your personal brand, whether you’re an entrepreneur or working for a company. What’s been most effective for you? What hasn’t worked as well as you had hoped?
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Personalization] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. "Looks great on paper. Bad interviewer.". went to HubSpot Recruiter Emily MacIntyre for her advice.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Personalization] Personal Knowledge Management
Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. Personal Knowledge Management (PKM) attempts to utilize the computer to help the individual manage the information explosion in a meaningful way. Years.
MODERN B2B MARKETING | MONDAY, JUNE 16, 2014
[Personalization] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. Luckily, automation can actually make your marketing more personal , and can also help you remain consistent in your messaging across every channel. Email Marketing
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 3, 2010
[Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet. LinkedIn is where your colleagues are. world wide web
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing Today
B2B Lead Generation – the Need for Personality. Filed under: Demand Generation , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Remarkable content , Sales 2.0 , sales challenges , sales-ready leads.
SALES CHALLENGER | TUESDAY, SEPTEMBER 13, 2011
[Personalization] iPads® and Tablets: Personal Toys or Sales Tools?
As we have recently discussed , there’s a lot of buzz surrounding tablet technology and its role in the sales world. Given the increasing interest in this topic, the Council decided to further explore sales organizations’ early experiences with these new devices. So why all the hype? What are your thoughts? The Buzz Sales Technology Tools
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Personalization] Are You Using First Party Data To Drive Personalized Customer Experience?
And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. First-party data is key to understanding the customer journey and personalizing your customer experience across your channels, to deliver the right content at the right time when your consumers want it.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JULY 22, 2013
[Personalization] [Video] This Personality Trait Can Predict Your Sales Success
Would you believe that a person''s behavior at a party could accurately predict their sales success? Their positive attitude truly did make a difference - in the other person. It''s true. They watched for things like their energy level, gestures, expressions, tone and more. They talked and listened more. And that matters
HUBSPOT | WEDNESDAY, JULY 2, 2014
[Personalization] TMI? How to Personalize Your Emails Without Being Creepy
it''s very possible that we can over -personalize emails. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? No one likes a creepy marketer.
SMALL MANUFACTURER BLOG | THURSDAY, JULY 18, 2013
[Personalization] For Freelancers: Reinforce Your Personal Brand with Disqus
love it because it’s so easy to use — both as a publisher and as a person who leaves comments. It helps build your personal brand. The post For Freelancers: Reinforce Your Personal Brand with Disqus appeared first on Dianna Huff. It saves time. It improves security. What’s your experience with Disqus?
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
E-QUIP | TUESDAY, OCTOBER 7, 2014
[Personalization] Beware of Misusing Personality Assessments
At a follow-up interview, I was asked to take a personality test. A few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. That was my first experience with the misuse of personality assessments. But that''s not the case.
ONPATH | THURSDAY, AUGUST 18, 2011
[Personalization] Why Marketing Needs to Hire A Inside Sales Person
Well, one thing they can do is hire a inside sales person. That person can be someone internal or someone external (perhaps a company who specializes in generating qualified leads - like OnPath ). So what would a inside sales person do? Let's face it. Sales people only care about money. Why 90 days? Don't have the budget?
MARKETRI | MONDAY, OCTOBER 21, 2013
[Personalization] Why Social Media Trumps In-Person Networking
Let’s compare social media networking to in-person networking. Here is my advice when it comes to getting started with your social media presence and networking and building relationships online: First, incorporate social media into your personal marketing/business plan and set goals to hold yourself accountable.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Personalization] Get your free sample of Personal Branding Magazine!
Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. In fact, he presented “How to Create a Strong Personal Brand at the #140Conf Long Island. Paid subscription URL: [link].
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 22, 2011
[Personalization] Your Life According to Facebook: Facebook Overhauls Personal Profiles
By far, the most substantial change is Facebook’s unveiling of the Timeline – the company’s new vision for the personal profile. The Facebook Timeline will be rolled out to personal profiles over the next couple of months. Facebook Timeline. The timeline stretches from the activities you post today all the way through birth. Facebook.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 29, 2008
[Personalization] Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am. Related.
PR MEETS MARKETING | MONDAY, JANUARY 14, 2008
[Personalization] PR Pitching 101: Is Personalization Gone?
Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Andy's response was that this was typical depending on the PR person within Google. . His tweets were: . Google PR just sent me an email.
MARKETING EDGE | THURSDAY, DECEMBER 11, 2008
[Personalization] Can Your Personal Brand Be Too Popular?
This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. It is an example of how personal brands can relate.
HINGE MARKETING | FRIDAY, JUNE 20, 2014
[Personalization] Having Your Professional Presence vs. Personal Presence on Social Media
Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past. Then once they get the hang of it, the next question is how do they differentiate their personal and professional pages – and should they have both? They really do.
HUBSPOT | MONDAY, JUNE 11, 2012
[Personalization] 11 Great Ways to 'Get Personal' in Your Email Marketing
When it comes to email marketing , the best way to make this possible is through personalization. But how exactly do you make your email marketing 'personal'? Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. Before You Email. 1.
B2B MEMES | FRIDAY, NOVEMBER 25, 2011
[Personalization] Personal vs. Corporate: Six New-Media Principles, No. 3
But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names.
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Personalization] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing.
CEEKUE | MONDAY, MAY 9, 2011
[Personalization] Personalization Is A Trick – Focus On Content
The personalization of e-mail newsletters is quite popular. Trick Personalization is a [.]. often receive e-mails that start with my name as if the message is send to me by somebody I know. When I look closer or when I open the e-mail it turns out to be a newsletter. And I am often disappointed. Email
FATHOM | MONDAY, FEBRUARY 25, 2013
[Personalization] The Personal Touch: How to Leverage Video Marketing for Healthcare
With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom. Healthcare Industry Video healthcare industry video marketing
B2B IDEAS @ WORK | TUESDAY, JUNE 22, 2010
[Personalization] When business-to-business marketing is person-to-person, it can change the world.
But, before I tell you a little about Storyville Live, what have we learned so far about B2B marketing and person-to-person communications? Do your homework first Make your call personal and relevant Get your story straight and get to the point And yes, Always Be Closing So where do you come into this Storyville story of mine?
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Personalization] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. Once you start implementing dynamic CTAs , you'll begin to reap the benefits of extreme personalization and segmentation.
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Personalization] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand. But one always wonders how well one is doing. How do you do?
CMO ESSENTIALS | WEDNESDAY, JUNE 10, 2015
[Personalization] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
What is lacking for both of these customer segments is a very important aspect of any relationship, proactive, personal and individual attention. First of all, they know what customer data is personal identifying information (PII) and what is not. Proactive and personal communication is key. Fear stoked by compliance risks.
B2B MEMES | TUESDAY, AUGUST 31, 2010
[Personalization] Do Personal Passions Make You a Better B2B Blogger?
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B.
HALEY MARKETING | MONDAY, AUGUST 10, 2015
[Personalization] What is the Difference Between a Personal and Company Facebook Page?
Personal Pages Personal pages are intended for the use only of an individual person. Personal pages allow users to connect with, or “friend” other individual users. On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. How do the pages work together?
HUBSPOT | THURSDAY, FEBRUARY 9, 2012
[Personalization] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
homepage, The New York Times homepage, and their personal Facebook news feeds. Effect of Stimuli on Memory: Memory scores tend to be higher when stimuli are personally meaningful and provide learning opportunities. 5.) Facebook is so successful because it provides new information that is both emotionally driven and highly personal.
HUBSPOT | THURSDAY, JULY 23, 2015
[Personalization] How to Get a Personalized Assessment of Your Website [Free Tool]
Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. But a lot has changed since 2007.
VOLACCI | MONDAY, MARCH 31, 2014
[Personalization] Setting a Personal Tempo [Ben's Productivity Podcast]
Today I want to talk about setting a personal tempo. personal tempo is much like the business tempo; it''s kind of the things that happen throughout your day, every day, or throughout your week, or your months that kind of set the pace of your life. Transcript: Hi there, welcome back to the podcast. big Ben breath].take
HUBSPOT | SATURDAY, APRIL 11, 2015
[Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. 1) Verbal Acuity. Great.
JUNTA 42 | TUESDAY, OCTOBER 27, 2009
[Personalization] Personal Branding Success in 15 Steps
Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. also included one of my PowerPoint presentations when I do in-person workshops on personal branding (this article was based on that presentation). Drive your career. Shorten sales cycles. Are you in?
HUBSPOT | MONDAY, AUGUST 26, 2013
[Personalization] Brilliant Little Hacks to Make Your Blog Way More Personal
As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). The age of context is among us, folks. What a shame. The Magic Subscriber Call-to-Action (CTA).
MARKETING ACTION | WEDNESDAY, MARCH 4, 2015
[Personalization] Email Evolution Conference Recap: Deliverability Is Personal
The message the Gmail, Microsoft, Comcast, and AOL professionals are giving us is that email and the inbox have changed: Deliverability is now increasingly personal. The post Email Evolution Conference Recap: Deliverability Is Personal appeared first on Marketing Action Blog - Act-On. Sri Somanchi of Gmail’s Anti-Spam Team. Reputation.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 1, 2010
[Personalization] A Careful Approach to Prospect Personalities
think it's safe to say after teleprospecting into many different regions of the United States, there are various tones and personalities that can set the stage for a successful call. By comparing time zones to social personalities. They rarely want to waste time on personal talk or preliminaries. Thanks Jill!
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 4, 2015
[Personalization] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. While it may have saved time initially, there were costs in the long run. You cannot keep the content fresh.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Personalization] Three Ways to Use a Personal Google+ Profile to Build Your Business
handshake and a person’s reputation were all that was needed to seal a deal. Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why Should You Have a Business-Oriented Google+ Personal Profile?
WRITTENT | THURSDAY, JUNE 27, 2013
[Personalization] 7 Ways to Infuse Your Company Website with Brand Personality
It’s definitely within the realm of possibility to infuse your website with brand personality, without losing an intuitive user experience. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. 3-5 seconds. Your Blog.
FEARLESS COMPETITOR | SATURDAY, DECEMBER 6, 2014
[Personalization] The One Question Every Person Needs to Ask Him or Her Self
If you are about to die and God gives you one final wish, what would you wish for? That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! That is the question I asked, because as a former dead man, your perspective changes everything. To go to Heaven. Too stay alive.
CLIENT BRIDGE | TUESDAY, MARCH 12, 2013
[Personalization] VIDEO: Keeping Digital Marketing Personal
From Entrepreneur.com, here's a video in which digital marketing expert Jason Falls explains how to use high-tech marketing methods while still maintaining personal relationships with customers. View Original Article
HUBSPOT | WEDNESDAY, JULY 8, 2015
[Personalization] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. Matter of Semantics. 350 B.C.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Personalization] 6 Ways to Pull Off Anonymous Personalization People Love
Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). You will then be able to select from a list of sources to personalize your content. What does this look like?
WINDMILL NETWORKING | THURSDAY, OCTOBER 23, 2014
[Personalization] How to Personalize Customer Interaction on Social Media With Data
To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. How to Personalize Customer Interaction on Social Media With Data by Sofie De Beule - Maximize Social Business. Social […]. Author information. Sofie De Beule.
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Personalization] How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Personalization] Personal anticipated information need
Personal, anticipated information need. The role of personal information collections is a well known feature of personal information management. Personal information management is the practice of managing the information that helps us in our daily lives ( Bellotti & Smith 2000 : 227). Personal information collections.
FATHOM | WEDNESDAY, JUNE 5, 2013
[Personalization] Quality Content Marketing Means Making it Personal
… Read the rest The post Quality Content Marketing Means Making it Personal appeared first on Fathom. Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
SYNECORE | TUESDAY, MARCH 17, 2015
[Personalization] 5 Ways to Personalize Content for Anonymous Visitors
Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. The reason for this is because each visitor—anonymous or otherwise—leaves a digital trail of data you can leverage to personalize.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Personalization] Professional and Personal Social Media Identities, Should They be Separate?
Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. OK, “So what” , you say, “that’s pretty common.”
MARKETING ACTION | MONDAY, APRIL 1, 2013
[Personalization] 7 Ways to Use Facebook to Display Brand Personality
Start having fun, and use visual content to put your brand personality on full display: 1. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts. Ask your fans to engage. Reference current events.
VIDYARD | THURSDAY, FEBRUARY 6, 2014
[Personalization] Facebook’s Look Back Videos and the Power of Personalization
To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?
VIDYARD | FRIDAY, JANUARY 16, 2015
[Personalization] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
The Solution: Personalized Marketing. The solution to this problem is personalized marketing. Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey. It’s crazy really.
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Personalization] Health Care Marketing: Personalization, PHI, and Preference Centers
It’s a marketing goldmine for sending targeted, personalized email communications. In my experience as an email marketer for a large health insurance company, I was constantly challenged to find ways to deliver relevant, personalized messaging without overstepping the boundaries of the law. Getting Personal, Not Pushy. Web URL.
SYNECORE | WEDNESDAY, MARCH 18, 2015
[Personalization] Don't be Creepy! Beware of Over-Personalization
Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. Companies that step over the line and over-personalize their content risk turning customers off.
HUBSPOT | TUESDAY, JULY 29, 2014
[Personalization] 10 Times Personalization Makes You Feel Terrible About Yourself
That personalization tokens know more about you than you know about yourself? To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe. Me too. Inbound Marketing
EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011
[Personalization] This time it’s personal
There’s even low cost, high quality variable digital print capability to ensure our old media is as personal as we want it to be. Getting upfront and personal. B2B B2B campaigns B2B data B2B marketing Marketing personalisation relationship marketing One-to-One marketing personalisation personalizationBack then we had excuses.
HUBSPOT | TUESDAY, MAY 7, 2013
[Personalization] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
Twitter handle is not a person; it''s just one way to interact with that person. As a company, you want to engage that person , not just their Twitter handle, in the best way possible. With Social Inbox, you can make social media more personal and more targeted again. Social Inbox Custom Notifications.
CONTENT MARKETING TODAY | TUESDAY, DECEMBER 6, 2011
[Personalization] Why Your Personal Brand is All About Solving Customer Problems
Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. Prospective customers don’t care about us.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 21, 2011
[Personalization] What a Grand Week for Personal Leadership!
What a grand week for Personal Leadership! This is a sales driven organization that is adding salespeople, increasing sales, winning market share and one that many competitive salespeople want to work for, it was a great experience for me to share my time and ideas on driving personal and professional success with this sales organization.
WINDMILL NETWORKING | TUESDAY, JANUARY 13, 2015
[Personalization] 4 Ways to Add More Personality to Your PR & Social Media
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. Author information. Maggie Patterson. Maggie Patterson. Media Relations
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Personalization] Personalized Calls-to-Action Convert 42% Better [New Data]
For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website. We call these personalized, targeted CTAs " Smart CTAs." And if you''re interested in learning more about how to do this, check out this in-depth blog post on using dynamic, personalized CTAs.). calls-to-action
AD YOUR COMMENT HERE | WEDNESDAY, FEBRUARY 9, 2011
[Personalization] Kate to Keynote Beyond Social conference, focusing on personal branding
The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Kate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month. If anyone is in the area, feel free to register for the event.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 15, 2010
[Personalization] Sales Leadership: your menu for personal & professional success
Sales Leadership: your menu for personal and professional success. Our blog this week discusses the need to also focus on your 2011 plan for your personal life. Several of our recent blogs have begun to discuss the business and sales management aspects of being prepared for 2011. Now everyone can relate to pizza, right? The good news?
CONVERSIONATION | SATURDAY, JULY 28, 2012
[Personalization] Social and Speaking Out on Religious, Political and Personal Beliefs
“You can’t talk about your personal beliefs” – for the ‘greater good’ – is often one these guidelines. For the latter, personal convictions in ‘sensitive’ domains are – ironically enough – often seen as the enemies of precious so-called personal branding. That’s what the headline in an email asks me.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Personalization] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Attitudes Toward Personalization. Data privacy issues (45%).
WONDERING OUT LOUD | WEDNESDAY, AUGUST 26, 2009
[Personalization] Personal v. Professional with Albert Maruggi
In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. Mark Palony speaks with Albert Maruggi about the risks of mixing the professional with the personal in social media. As always, Albert is thoughtful, serious and funny.
B2B MEMES | FRIDAY, DECEMBER 10, 2010
[Personalization] Do You Need a Personal Ethics Statement?
In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. As she reports, each of them has included a personal ethics statement on an “about me” page. Gahran recommends this approach to others.
E-QUIP | MONDAY, AUGUST 26, 2013
[Personalization] Hire the Right Person, Not the Resume
But we''re not hiring a resume," I countered, "we''re hiring a person. Hiring the resume rather than the person seems to be a common mistake, particularly in technical fields such as the A/E profession. Personal character is. Skills can be trained and experience gained, but personal character is very difficult to change.
B2B LEAD BLOG | FRIDAY, OCTOBER 2, 2015
[Personalization] 4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level
The essence of big data for marketing is that you can personalize your customer relationships. Big Data Marketing Digital Marketing Lead Segmentation and Scoring Product Marketing data driven marketing PersonalizationWhen you boil it all down to its essence, what is big data marketing really all about? In other words, […].