MARKETING ACTION | FRIDAY, FEBRUARY 13, 2015
[Personalization] How to Hire The Perfect Person To Run Your Social Media
Or at least the right person. And now let’s dig in. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. Example 2: You’ve already got an intern part-time and a social media person who works full time. If so, you’re not alone.
HINGE MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Personalization] The Road to the Top: Personal Branding Examples in Professional Services
Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Ready? Conclusion.
B2B MEMES | MONDAY, JULY 22, 2013
[Personalization] Time to Surf the Wave of the Personal Brand
For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. 3. The Perils of Corporate-Personal Twitter Names.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 17, 2014
[Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. Some personal goals I recommend for inside sales reps are: Create new ways to handle objections. What personal goals have you set
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 1, 2013
[Personalization] 3 Marketing Personalities You Need to Manage
There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
HUBSPOT | THURSDAY, JULY 23, 2015
[Personalization] How to Get a Personalized Assessment of Your Website [Free Tool]
Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. But a lot has changed since 2007.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Personalization] Three Ways to Use a Personal Google+ Profile to Build Your Business
handshake and a person’s reputation were all that was needed to seal a deal. Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why Should You Have a Business-Oriented Google+ Personal Profile?
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
SALES ENGINE | TUESDAY, SEPTEMBER 22, 2015
[Personalization] Is it a good idea to hire a junior person to create your content?
Depending on what their role is, you can hire a junior person to create content. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well. But how do you define junior? Let’s go to the Zoo!
JUNTA 42 | THURSDAY, SEPTEMBER 29, 2011
[Personalization] 3 Sites to Showcase Your Personal Brand
I had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. Here they are. Here is the About.me
SYNECORE | WEDNESDAY, MARCH 18, 2015
[Personalization] Don't be Creepy! Beware of Over-Personalization
Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. Companies that step over the line and over-personalize their content risk turning customers off.
HUBSPOT | WEDNESDAY, JULY 8, 2015
[Personalization] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. Matter of Semantics. 350 B.C.
VIDYARD | TUESDAY, DECEMBER 29, 2015
[Personalization] The Guide to More Pipeline with Personalized Video
With video personalized for every single one of your prospects. Give this guide on driving more pipeline with personalized video a read to: Uncover the root causes of attention scarcity. See a live personalized video campaign and its results. Discover 5 ideas for your own personalized video campaign. How do you do that?
VOICE-BASED MARKETING | TUESDAY, OCTOBER 7, 2014
[Personalization] Bridging the Email Marketing Gap Through Personalization
While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. When pushing a campaign intended to drive action, try sending your message from a personal sender and track the impact. 2. Be a Friendly Sender.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Personalization] Are You Using First Party Data To Drive Personalized Customer Experience?
And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. First-party data is key to understanding the customer journey and personalizing your customer experience across your channels, to deliver the right content at the right time when your consumers want it.
B2B LEAD BLOG | FRIDAY, OCTOBER 9, 2015
[Personalization] Buyer Persona vs. Buyer Personality: What’s the Difference?
One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 3, 2012
[Personalization] Importance of In-Person Training for Manufacturers
But sometimes there is no substitute for in-person training. One manufacturer that is leading the way for in-person training is Viega. I This is a guest post from Matt Sonnhalter, vision architect at Sonnhalter. I don’t think any manufacturer out there would argue the importance of training. What
FEARLESS COMPETITOR | SATURDAY, DECEMBER 6, 2014
[Personalization] The One Question Every Person Needs to Ask Him or Her Self
If you are about to die and God gives you one final wish, what would you wish for? That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! That is the question I asked, because as a former dead man, your perspective changes everything. To go to Heaven. Too stay alive.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Personalization] The Importance of Personalization in BtoB Marketing today
If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? Hey Tampa/St. Read it here.
B2B MEMES | SUNDAY, NOVEMBER 20, 2011
[Personalization] Three Ways to Make Media More Personal
world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Personalization] The 7 Personalities Every Successful Social Media Manager Has
There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. Split Personalities.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Personalization] Professional and Personal Social Media Identities, Should They be Separate?
Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. OK, “So what” , you say, “that’s pretty common.”
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 21, 2011
[Personalization] 4 Ways to Make Your Website More Personal
Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.
LEADERSHIP | WEDNESDAY, MARCH 12, 2014
[Personalization] Business Is Personal …And If It’s Not, There Is No Business!
UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Personalization] Brilliant Little Hacks to Make Your Blog Way More Personal
As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). The age of context is among us, folks. What a shame. The Magic Subscriber Call-to-Action (CTA).
HUBSPOT | THURSDAY, JANUARY 7, 2016
[Personalization] How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner
How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner. 1) Ask every question. The other day, I was in the grocery store. overheard a cart-bound little kid asking his mom question after question. Mom, why do they put so many apples out at once?" he asked as they browsed the produce section. We need to be more curious.
HUBSPOT | SATURDAY, APRIL 11, 2015
[Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. 1) Verbal Acuity. Great.
EMAGINE B2B BLOG | THURSDAY, SEPTEMBER 6, 2012
[Personalization] Why Videos Make Your Website More Personal
Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.].
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Personalization] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing.
HUBSPOT | TUESDAY, JULY 29, 2014
[Personalization] 10 Times Personalization Makes You Feel Terrible About Yourself
That personalization tokens know more about you than you know about yourself? To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe. Me too. Inbound Marketing
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Personalization] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. Once you start implementing dynamic CTAs , you'll begin to reap the benefits of extreme personalization and segmentation.
CONVERSIONATION | TUESDAY, DECEMBER 13, 2011
[Personalization] Personal Brand Values: Boring as Corporate Brand Values
Have you been looking at the core values as expressed by brands lately? have, for a presentation I did a few months back on corporate BS. It’s an interesting experience. Sustainability is a hot one. Caring. Innovative. Human. The list goes on. The funny thing is that you find the exact same brand values [.]. Blog Branding Opinion brand values
FEARLESS COMPETITOR | WEDNESDAY, APRIL 17, 2013
[Personalization] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
When hiring a B2B demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. The post Hiring a Person to Head B2B Demand Generation? What do you think?
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing Today
B2B Lead Generation – the Need for Personality. Filed under: Demand Generation , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Remarkable content , Sales 2.0 , sales challenges , sales-ready leads.
HALEY MARKETING | MONDAY, AUGUST 10, 2015
[Personalization] What is the Difference Between a Personal and Company Facebook Page?
Personal Pages Personal pages are intended for the use only of an individual person. Personal pages allow users to connect with, or “friend” other individual users. On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. How do the pages work together?
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Personalization] 6 Ways to Pull Off Anonymous Personalization People Love
Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). You will then be able to select from a list of sources to personalize your content. What does this look like?
EARNEST ABOUT B2B | FRIDAY, JULY 31, 2015
[Personalization] IBM's Watson gives the real insight on brand personality
We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? Think again. link].
WEBBIQUITY | FRIDAY, JANUARY 6, 2012
[Personalization] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing
healthy dose of Personality. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. Check this out.
SYNECORE | TUESDAY, MARCH 17, 2015
[Personalization] 5 Ways to Personalize Content for Anonymous Visitors
Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. The reason for this is because each visitor—anonymous or otherwise—leaves a digital trail of data you can leverage to personalize.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 3, 2010
[Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet. LinkedIn is where your colleagues are. world wide web
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 22, 2008
[Personalization] Email vs. Phone vs. In-Person Meeting? Four Viewpoints
My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
FATHOM | MONDAY, FEBRUARY 25, 2013
[Personalization] The Personal Touch: How to Leverage Video Marketing for Healthcare
With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom. Healthcare Industry Video healthcare industry video marketing
HUBSPOT | TUESDAY, MAY 13, 2014
[Personalization] Content Mapping 101: The Template You Need to Personalize Your Marketing
Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. Awareness : In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity. Buyer Personas.
MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 25, 2014
[Personalization] Big Data Promises Personalized Medicine
By 2020, big data technology will turn every person into his/her own mobile health network. Each person will wear a device -- a ring, a bracelet, a Google Glass -- wirelessly connected to an app that will monitor and transmit vital signs and key indicators of every condition they have. For Drs.
AUTOPILOT | THURSDAY, SEPTEMBER 24, 2015
[Personalization] 3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
Today we’re excited to release the findings from our latest research, “ 3 Things Marketers Need to Know About Succeeding with Personalization.”. According to our findings, consumers expect timely, knowledgeable and personal content — when it comes down to it, everyone just wants to be talked to like they’re a real person.
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Personalization] Getting Personal with Customer References: Matchmaking that Works
We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
HUBSPOT | TUESDAY, APRIL 28, 2015
[Personalization] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Building personalization features into the fabric of the new site, ESPN.com will now reflect the interests, location, and device of each fan. retailers, recently launched a fully personalized homepage for its main brand, Very.co.uk.
STORIES THAT SELL | WEDNESDAY, MAY 2, 2012
[Personalization] Happy Customers Tell Their Stories – Live and In Person
As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline?
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 14, 2011
[Personalization] Video: Personal Brands, Marriage and SEO
Moderated by Eloqua’s Joe Chernov , the discussion was centered on the intersection and divergence of personal and corporate brands. Obvious issues around personal identity abound, not to mention obvious practical considerations that come with changing your name. by Jesse Noyes | Tweet this. Would you take someone’s last name?
FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
[Personalization] Personality – The Missing Ingredient in B2B Marketing Today
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you. Quality leads matter. contact-form].
FIFTH GEAR ANALYTICS | MONDAY, APRIL 16, 2012
[Personalization] B2B Is Most Definitely Personal.
Today, however, being socially connected might also mean you follow someone on Twitter, have recommended them on LinkedIn, are friends on Facebook, and read each others’ blogs. In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? About the Author: Wendy K.
CONTENT MARKETING TODAY | THURSDAY, JULY 9, 2009
[Personalization] Five Guys Burgers and Fries Really Understand in Person Content Marketing
The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. They understand their customers. Far from it.
SYNECORE | THURSDAY, MARCH 19, 2015
[Personalization] 2015: The Year of Personalized Content
For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. Companies need to personalize their content now, rather than wait for the future.
WRITTENT | THURSDAY, JUNE 27, 2013
[Personalization] 7 Ways to Infuse Your Company Website with Brand Personality
It’s definitely within the realm of possibility to infuse your website with brand personality, without losing an intuitive user experience. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. 3-5 seconds. Your Blog.
REVENUE JOURNAL | WEDNESDAY, FEBRUARY 29, 2012
[Personalization] Your Website: Get personal or get ignored
I am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. come to your website. already know pretty much what you sell, and I know what my buddies think of you. Before I dig deeper, I want to know who you are. read more.
HUBSPOT | MONDAY, AUGUST 5, 2013
[Personalization] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Ecommerce sites have been leading the way in this shift to a personalized world. How do we completely change our thinking to where personalization isn''t just a feature, but a mindset ?
BIZNOLOGY | THURSDAY, JUNE 26, 2014
[Personalization] Will hyper-personalized content help or hurt us?
It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content It’s inbound marketing, instead of outbound blanketing.
LEADERSHIP | FRIDAY, JULY 3, 2015
[Personalization] Interesting Infographics: The Business Case for Personalization
That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . Click To Tweet.
MARKETRI | WEDNESDAY, JANUARY 23, 2013
[Personalization] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. Build a personal connection. At Marketri, we make it a point to consistently re-evaluate how we serve our clients. Well, what if there was a way to get the best of both worlds? There is! Any other tips?
CONTENT MARKETING TODAY | TUESDAY, DECEMBER 6, 2011
[Personalization] Why Your Personal Brand is All About Solving Customer Problems
Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. Prospective customers don’t care about us.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Personalization] Get your free sample of Personal Branding Magazine!
Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. In fact, he presented “How to Create a Strong Personal Brand at the #140Conf Long Island. Paid subscription URL: [link].
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Personalization] How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad.
HUBSPOT | THURSDAY, FEBRUARY 9, 2012
[Personalization] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
homepage, The New York Times homepage, and their personal Facebook news feeds. Effect of Stimuli on Memory: Memory scores tend to be higher when stimuli are personally meaningful and provide learning opportunities. 5.) Facebook is so successful because it provides new information that is both emotionally driven and highly personal.
VOLACCI | MONDAY, MARCH 31, 2014
[Personalization] Setting a Personal Tempo [Ben's Productivity Podcast]
Today I want to talk about setting a personal tempo. personal tempo is much like the business tempo; it''s kind of the things that happen throughout your day, every day, or throughout your week, or your months that kind of set the pace of your life. Transcript: Hi there, welcome back to the podcast. big Ben breath].take
WINDMILL NETWORKING | THURSDAY, OCTOBER 23, 2014
[Personalization] How to Personalize Customer Interaction on Social Media With Data
To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. How to Personalize Customer Interaction on Social Media With Data by Sofie De Beule - Maximize Social Business. Social […]. Author information. Sofie De Beule.
MARKETING ACTION | MONDAY, APRIL 1, 2013
[Personalization] 7 Ways to Use Facebook to Display Brand Personality
Start having fun, and use visual content to put your brand personality on full display: 1. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts. Ask your fans to engage. Reference current events.
LEADERSHIP | TUESDAY, DECEMBER 17, 2013
[Personalization] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
For example, if I am going to buy a bottle of wine as a gift, I start by thinking about the personality of the recipient, the kind of lifestyle he or she follows and then select a wine that is perfectly suited to that person’s tastes and preferences. Personalizing gifts involves the use of common sense. Happy Holidays!
HUBSPOT | THURSDAY, JULY 31, 2014
[Personalization] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
Did you ever stop to think about how much of your personal information is out there on the web? Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web. In fact, it gets way creepier. Ever heard of data brokers? Curious about how you look to these data brokers?
HUBSPOT | TUESDAY, MAY 27, 2014
[Personalization] How to Bridge the Gap Between In-Person and Online Lead Generation
But what about the power of in-person events? As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. We often use bit.ly
HUBSPOT | MONDAY, JUNE 11, 2012
[Personalization] 11 Great Ways to 'Get Personal' in Your Email Marketing
When it comes to email marketing , the best way to make this possible is through personalization. But how exactly do you make your email marketing 'personal'? Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. Before You Email. 1.
SYNECORE | TUESDAY, APRIL 7, 2015
[Personalization] Personalizing Content with HubSpot COS
HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors. Like any type of personalization, it also helps to increase conversion rates.
AD YOUR COMMENT HERE | WEDNESDAY, FEBRUARY 9, 2011
[Personalization] Kate to Keynote Beyond Social conference, focusing on personal branding
The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Kate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month. If anyone is in the area, feel free to register for the event.
HUBSPOT | FRIDAY, MAY 30, 2014
[Personalization] Dear HubSpot: My Mom Is the Only Person Reading My Blog
Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Can''t wait to see your blog start to take off -- your mom is definitely not the only person who''s interested in hearing from you. Sound good? Thanks!
MODERN B2B MARKETING | MONDAY, SEPTEMBER 9, 2013
[Personalization] Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey
My Personal Journey of Email Evolution. Personal Journey Meets Professional Career Step. This is where my personal journey from ESP to marketing automation meets my professional career. Not every person, not every company, is ready for that level of commitment. You could say I’m “all in.”. wrong. know email marketing.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Personalization] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Attitudes Toward Personalization. Data privacy issues (45%).
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Personalization] Health Care Marketing: Personalization, PHI, and Preference Centers
It’s a marketing goldmine for sending targeted, personalized email communications. In my experience as an email marketer for a large health insurance company, I was constantly challenged to find ways to deliver relevant, personalized messaging without overstepping the boundaries of the law. Getting Personal, Not Pushy. Web URL.
CONVERSIONATION | SATURDAY, JULY 28, 2012
[Personalization] Social and Speaking Out on Religious, Political and Personal Beliefs
“You can’t talk about your personal beliefs” – for the ‘greater good’ – is often one these guidelines. For the latter, personal convictions in ‘sensitive’ domains are – ironically enough – often seen as the enemies of precious so-called personal branding. That’s what the headline in an email asks me.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 2, 2011
[Personalization] BrandYourself Brings Personal SEO Benefits to Every Professional
recently had a chance to virtually sit down and interview Patrick Ambron (CEO) and Trevor Elwell (Brand Manager) of BrandYourself to find out more about this unique product and how professionals can leverage it as part of their personal branding and job search efforts. Who needs personal SEO ? But what about the rest of us? Thank you!
WINDMILL NETWORKING | TUESDAY, JANUARY 13, 2015
[Personalization] 4 Ways to Add More Personality to Your PR & Social Media
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. Author information. Maggie Patterson. Maggie Patterson. Media Relations
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Personalization] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand. But one always wonders how well one is doing. How do you do?
HUBSPOT | TUESDAY, MAY 7, 2013
[Personalization] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
Twitter handle is not a person; it''s just one way to interact with that person. As a company, you want to engage that person , not just their Twitter handle, in the best way possible. With Social Inbox, you can make social media more personal and more targeted again. Social Inbox Custom Notifications.
FEARLESS COMPETITOR | THURSDAY, JANUARY 15, 2015
[Personalization] The Simple Rule: The Person Who Fails the Most, Wins
One of my favorite lines from this book is “The person who fails the most, win.” Find New Customers is now partnered with Likeable Local and we just got a book from them entitled “ What To Do When It is Your Turn (and it’s always Your Turn. )” by Seth Godin , because I attended their webinar recently.
EMAGINE B2B BLOG | THURSDAY, APRIL 18, 2013
[Personalization] De-Personalizing Google Search Engine Results Pages
According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. Public sees. Search Engine Marketin
BLUE FOCUS MARKETING | TUESDAY, MARCH 11, 2014
[Personalization] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
On March 19, Blue Focus CEO Cheryl Burgess (@ CKBurgess ) will explore how personal branding relates to platform’s like Twitter in an upcoming webinar with Michael Idinopulos (@ michaelido ) of PeopleLinx (@ PeopleLinx ). So what exactly is personal branding? What are your experiences with personal branding?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 3, 2015
[Personalization] What is the meaning of life?
think over the course of a lifetime, the meaning of life is the individual, and difficult, personal process of transforming suffering into joy. If you can become a person who exudes joy, it will certainly make every thing, every place, and every person around you more joyful, peaceful and happy, too. Personal personal
B2B IDEAS @ WORK | THURSDAY, NOVEMBER 12, 2015
[Personalization] Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing
Or too transparent?". "Do I need more personality in my marketing or less?". "Is my marketing keeping it real? Or i s it too real?". "Am I being transparent enough? find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I'm going to bet it wonders around your head as well.
WRITING ON THE WEB | THURSDAY, MARCH 26, 2015
[Personalization] 5 Key Elements for Your “About” Page: How to Tell Your Story
Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. In Personality not Included , Rohit Bhargava suggests that you use a page out of a screenwriter’s notebook. But so are you. P.S.S.
LEAD LIAISON | THURSDAY, DECEMBER 3, 2015
[Personalization] Personalizing Your Content to Drive Engagement
With more content than ever online with which your brand must compete, learning how to personalize your content to drive your engagement has become essential. Personalization of your website content is one of the best ways to do this. Begin personalizing your content to drive engagement today! The Benefits of Personalization.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 7, 2010
[Personalization] How do you measure a personal brand?
And on a personal level, I wanted to meet more people in a new city. Lastly, something that is important to me both personally and professionally is to become a resource for measurement for others in my industry. Tags: ROI and measurement Social Media Strategy careers personal branding Not exactly. Probably not. Blog comments.
CONTENT STANDARD | TUESDAY, JANUARY 5, 2016
[Personalization] You’re Not Always the Right Person for the Job
And if another angle needs to be represented, another audience targeted, then it’s the content marketer’s job to find the person who can best tell that story. My church’s reverend wasn’t the person to tell her that story. winced. Life’s journey sounded false and cliche. The Resonance of Language.
BLOG MY CALLS | FRIDAY, NOVEMBER 22, 2013
[Personalization] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
First of all, let''s be clear, we''re not talking about sharing 3 blog posts a day on your personal Facebook page. We, along with most other companies, ask our employees to share company content on their personal social media platforms. We''ve also asked them to build personal Google+ pages. Personal Profile Obsession.
HINGE MARKETING | FRIDAY, JUNE 5, 2015
[Personalization] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
What marketing tools have you found most effective for building your personal brand in your industry niche? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 29, 2008
[Personalization] Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am. Related.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 21, 2011
[Personalization] What a Grand Week for Personal Leadership!
What a grand week for Personal Leadership! This is a sales driven organization that is adding salespeople, increasing sales, winning market share and one that many competitive salespeople want to work for, it was a great experience for me to share my time and ideas on driving personal and professional success with this sales organization.
HINGE MARKETING | FRIDAY, JUNE 20, 2014
[Personalization] Having Your Professional Presence vs. Personal Presence on Social Media
Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past. Then once they get the hang of it, the next question is how do they differentiate their personal and professional pages – and should they have both? They really do.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Personalization] 33 Examples of Dynamic Tags to Personalize Your Email Sends
It's time to get personal. Getting personal just means careful segmentation, right?" Dynamic tags offer a way to more granularly personalize your email content by inserting information you already have about your contacts into your email send. Personal Information. You can set these up in your Personalization Settings.).
WRITTENT | WEDNESDAY, MARCH 6, 2013
[Personalization] 13 Personal Sources of Inspiration for Great Content Creation
Inspiration… A notion that can hardly be explained and, at times, is even harder to find. Some writers say that only hard work and professionalism will help them to create outstanding pieces of literary art. Others try to assure you that inspiration is of paramount importance for content creation, and without it, all the other [.]. Content Creatio
SAVVY B2B MARKETING | WEDNESDAY, MAY 16, 2012
[Personalization] The Savvy Sisters Get Personal with Monica Magnetti
We couldn't have been more pleased when we received her invitation to chat about not just the business side of our Savvy Sisters relationship, but the "softer," more personal side. This week, the Savvy Sisters had the pleasure of joining Monica Magnetti on her Voice America show Brand Your Fire: Get What You Want. " (.
SYNECORE | THURSDAY, MARCH 5, 2015
[Personalization] An Explanation of Channel-Based Content Personalization
In a previous blog , we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Takeaway.