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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Personalization] Three steps to add bling to your blog
    Dig deep and figure out how to deliver an idea to your readers in a fresh and personal way. The heart of originality is bringing YOUR experience and personality to your writing. Don’t settle for ordinary – go the extra step and add some of your own personal flair to the topic.  Let’s get phat. Go non-linear. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Personalization] Five unexpected benefits of blogging
    am not the kind of person who has dozens of friends. ”  But I did want to show that from a personal side, there are other benefits that you might not read about in the business blogging books. What do you get out of your personal blogging? For both of us, blogging had changed our lives in some unexpected ways. Tweet.
  • PHOENIX RISING  |  THURSDAY, FEBRUARY 11, 2010
    [Personalization] But That's the Way We've Always Done It
    Tags: My Own Personal Soapbox Think Again Transformation
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Innovation Corp Culture Digital Marketing Marketing Strategy Personalization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] Brian Solis goes bold with the “Future of Business”
    Personalities of the social web Video blogs visual communication Writing best practices brian solisClick here if you cannot see this interview with Brian Solis. The book is sleek and an unusual dimension. It’s filled with full-color pages and cartoons. This is not your father’s business book. . Hope you enjoy the interview!
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Personalization] 11 Great Ways to 'Get Personal' in Your Email Marketing
    When it comes to email marketing , the best way to make this possible is through personalization. But how exactly do you make your email marketing 'personal'? Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. Before You Email. In Your Email.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. That almost never happens, though.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] How do I get a job in social media marketing?
    Star performers will be able to apply their love of the social web to marketing research, consumer behavior, product development, personal selling, and brand-building.   The most powerful addition to a resume is demonstrating quantifiable achievement through your personal efforts. Tags: careers personal branding So be realistic. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 7, 2012
    [Personalization] The evolution of a blogger
    Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. You realize that following formulas and prescriptions designed to create a similar result for every person who uses them is a recipe for mediocrity. By  Srinivas  Rao, Contributing {grow} Columnist. The Novice. The Artist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Personalization] The Story Behind Red-Hot Storify
    So I thought I would get my co-founder involved who is an awesome person but was used to be a reporter with the AP for about 12 years. Personalities of the social web Video blogs storify sxsw xavier dammanClick here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Personalization] Five reasons why measuring influence is elusive
    klout personal branding Social scoring measuring online influence rebecca denison social scoringRebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence.  You know … I STILL think she’s bright! Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 14, 2011
    [Personalization] It’s the drugs talking.
    Nawwwww …… PersonalThis is Day Four of my bout with strept throat.  I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. feel like I have two flaming golf balls in my throat. am a reclusive monk when I’m sick. Not a bad habit, actually. That was a joke. Habit. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Personalization] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s not as literal as “I like [Page Title],” but it’s certainly akin to “I publicly acknowledge the importance of this topic to me personally, and support this page’s content.”. facebook Legal implications personal branding careers kerry gorgone social media and free speech social media and legal social media law The Appeal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Personalization] When social media destroys a career — The business case for being a fake
    Corruption on social web Marketing Solutions personal branding Psychology and social media social media corruption social media hatersA guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. Not very practical. Don’t we?
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. 'There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Personalization] The Truth About Social Media Content. What Part Don’t You Get?
    Multi-Channel Marketing Personalized Communication Social Media Marketing Assessments Social Media Assessment Wendy K EmersonWendy K Emerson. Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? Yes, I said 2 million per minute.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Personalization] Closed Loop Marketing: The Personal Touch
    The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? Arrival.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Personalization] Social media pioneer says technology will transfom education
    innovation Leadership LinkedIn Personalities of the social web linkedin founder reid hoffman and education technology and educationLinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Personalization] Key to digital marketing success? Be less digital.
    And then, sometime in the late 1990s, your company probably took all its order forms, sales brochures, and customer service policies to a strange person called a web developer and said, “turn this into a website.” They want to cut through that digital distance and get to know you as a person. And it was a one-way ticket.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Personalization] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [Personalization] Social Media speeds Onboarding
    Tags: Social Networking social media Personal Branding
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 28, 2011
    [Personalization] This time it’s personal
    There’s even low cost, high quality variable digital print capability to ensure our old media is as personal as we want it to be. Getting upfront and personal. B2B B2B campaigns B2B data B2B marketing Marketing personalisation relationship marketing One-to-One marketing personalisation personalizationBack then we had excuses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 31, 2013
    [Personalization] Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter.
    Or, that you could achieve Twitter stardom without personally sending a single tweet. Want to supercharge your personal brand? Or, that you could achieve Twitter stardom without personally sending a single tweet. Want to supercharge your personal brand? 'By Kerry O’Shea Gorgone, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Personalization] 20,000 Followers. Now What?
    The answer is different for every personPersonal Social Media best practices Twitter best practices time management twitter followers Twitter strategyThere is no playbook for Twitter.  I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way. Now What? Actually, a lot!  So, come on in. 
  • MARKETING ACTION  |  MONDAY, APRIL 1, 2013
    [Personalization] 7 Ways to Use Facebook to Display Brand Personality
    Start having fun, and use visual content to put your brand personality on full display: 1. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts. Ask your fans to engage. Reference current events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Personalization] Case study: IKEA launches social offer to drive sales
    Case studies Personal Social Media best practices ikea neicole crepeau social media case study social offer exampleBy Neicole Crepeau, Contibuting {grow}  Columnist. If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. Members can send messages to one another. Oh, and guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Personalization] Social networking for business benefits, YES it works!
    business relationships customer acquisition economics of social media personal branding Video blogsWhy am I waving my fist in the air?  You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying!  Social networking for business — it WORKS! What is your best social networking story?
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Personalization] The social web. Where dreams really do come true.
    Here’s to Chelsea, social media, 200,000 views of her video, and the power to make dreams come true: Personalities of the social web YouTube and video chelsea gill jason segelThis story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Personalization] Personal Branding Tips with CK Kerley, Mobile Marketing Expert
    Presented for your viewing pleasure in glorious High Definition, Christina CK Kerley, mobile marketing expert of CKB2B.com shares tips on building your personal brand with show host Jeff Ogden of Find New Customers ( [link] ). Interviews & Guest Appearances content marketing Find New Customers management-best-practices personal branding
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Personalization] 5 Ways You Should Be Using Marketing Automation
    Get More Personal with Customers. But actually, having access to a high level of information about individual behavior, needs and interests should make it easier to personalize communications and service to your customers as well.  It seems you can’t go to a conference or do a blog search without these current terms popping up. Great.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 3, 2009
    [Personalization] Is Trust Broken?
    Tags: Musings My Own Personal Soapbox
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 7, 2012
    [Personalization] The next big thing in content marketing with Mike Stelzner
    Content Marketing Personalities of the social web Video blogs mike stelzner social media examiner what is next in social mediaClick here if you can’t see this video interview with Mike Stelzner of Social Media Examiner. have long-admired Mike Stelzner , arguably the most successful content marketer on the social web. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Personalization] Breaking Blogging’s Biggest Taboo
    business relationships PersonalI’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud. think the reason is simple.
  • PHOENIX RISING  |  SUNDAY, JANUARY 10, 2010
    [Personalization] Little White Lies
    Tags: Find Your Power My Own Personal Soapbox Transformation
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    'What’s in a domain name for executive personal branding? Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? Personal Branding brand branding Business company difference executive find internet LinkedIn media presence profile recently reputation the social time video Website WordPress
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Personalization] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Monitor. Pick an RSS tool.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Personalization] Do your Content have a Personality?
    Does your content have a personality? You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Personalities matter, they always have, and they are now emerging as a strong marketing advantage. Let their personalities shine, share, and connect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Personalization] Guy Kawasaki is the devil
    Damn you for being the most eclectic and confounding personality on the tweet stream! Tags: Personalities of the social web Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Previously, he was an Apple Fellow at Apple Computer, Inc. Impressive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 25, 2013
    [Personalization] Holiday Greetings from @MarkWSchaefer
    Personal mark schaefer 'If you cannot see this video click here to see a holiday greeting from Mark W. Schaefer. It has been far too long since I posted any video of myself to the blog community. At this time of year I am feeling so grateful for you, the readers of my blog. This is a special holiday message just for you! Chapman. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Personalization] The Spirituality of Social Media
    Here are a couple of personal observations. The Internet now allows you to find your folks wherever they may be, to establish your personal movement. Tags: Leadership Marketing Solutions Personal business relationships sociology would love to hear what you think! Spiritual touchpoints. It was supposed to run today.  Tweet This!
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Personalization] Stop with the 4 Letter Words!
    Tags: My Own Personal Soapbox
  • PHOENIX RISING  |  FRIDAY, JULY 24, 2009
    [Personalization] The Enemy is Out There
    Tags: My Own Personal Soapbox
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 30, 2011
    [Personalization] The Business Case for Social Media Mystery
    It’s inconsistent with my personality, and by extension, my brand. branding personal brandingAustin Powers, International Man of Mystery. doubt he would be on Twitter. Or would he, baby? This struck me as I watched a demonstration on the various nuances of the royal curtsy. think there is something to be said for mystery.  
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    With the advent of the new UI from LinkedIn, one thing is clear: LinkedIn Endorsements are here to stay and are becoming an integral part of our profile – and personal brand. It acknowledges that they have a particular skill, and actually will help strengthen their personal branding without them having to do anything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Personalization] My most important lesson in business almost killed my blog
    And I was a creative person who always followed his heart. was much more interested in the personal relationships and what made people in business tick. It challenged me to think in a new way and grew me as a person. let my personality shine through and maybe even wrote something funny now and then. Long curly hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Personalization] How social media amplifies competitive advantage
    There is no way that person could have learned about me, or my points of differentiation, without the amplification from the social web. Social Media Strategy marketing strategy personal branding jay baer social media and brands social media and competitive advantage social media success storyWhen Jay Baer speaks, I listen. 
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Personalization] Getting Personal with Customer References: Matchmaking that Works
    We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Personalization] Be Conscious of Your Personal Online Presence in Inside Sales
    'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) Should marketing make an investment towards digitally enabling their sales teams and individuals?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? Consider what you write as the value proposition of your personal brand.
  • CONNECT THE DOCS  |  MONDAY, MARCH 21, 2011
    [Personalization] Future of Marketing - Technology Enabled Personalized Marketing
    So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? Customers have very heterogeneous needs. Let us address 2 questions.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Personalization] Personality – The Missing Ingredient in B2B Marketing today
    After watching me, please visit Personality What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand Generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] This is why you’re a social media loser
    Anyway, wanna go listen to another young person try to explain it to us?&#. Not strictly geeks, but left-brain, analytical personalities who see the patterns in keywords, practice SEO copywriting to apply them and understand the science behind building an audience and moving it from one point of engagement to the next. Tweet This!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Personalization] HubSpot Launches New Version to Deliver Better-Targeted Content
    hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. workflows (hah!
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. StaySafeOnline.org. link].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Attitudes Toward Personalization. 7) The top reasons for U.S.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Personalization] 5 Marketing Automation Email Tips
    Personalize the Email Heading. The second example is more personable and seems like you truly understand and want to solve the problems of that poor head of IT. You may be saying – how can I personalize the heading for each of my email subscribers? Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    'The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 9, 2010
    [Personalization] Extreme Measures
    get ticked every time I hear of yet another lawsuit filed by some person who wasn't paying attention, using common sense or who was doing something just plain stupid and was injured.    Remember the person who poured hot coffee on themselves and was burned - and sued the restaurant?  Pretty bad, huh? have to ask.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Personalization] Building Your Internal Social Media Expert Team
    Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Tips and considerations.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 12, 2013
    [Personalization] VIDEO: Keeping Digital Marketing Personal
    From Entrepreneur.com, here's a video in which digital marketing expert Jason Falls explains how to use high-tech marketing methods while still maintaining personal relationships with customers. View Original Article
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
    Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Personalization] Three Ways to Use a Personal Google+ Profile to Build Your Business
    handshake and a person’s reputation were all that was needed to seal a deal. Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why Should You Have a Business-Oriented Google+ Personal Profile?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Personalization] Personality – the missing ingredient in BtoB marketing
    Short, to the point and fun. Hope you enjoy it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 12, 2012
    [Personalization] Dave Kerpen of Likeable Social Media explains social media success
    Personalities of the social web Social Media Strategy Video blogs dave kerpen likeable social media mark schaefer social media successClick here if you can’t see this video of Dave Kerpen on Likeable Social Media. Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. 'Normal. false. false.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 9, 2013
    [Personalization] Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey
    My Personal Journey of Email Evolution. Personal Journey Meets Professional Career Step. This is where my personal journey from ESP to marketing automation meets my professional career. Not every person, not every company, is ready for that level of commitment. 'Author: DJ Waldow I love email marketing. wrong. It worked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Personalization] The Truth About the Blog Supremacists
    am talking about anonymous (usually), personal, unprofessional attacks. Even though I am a centered person and normally look at these folks with sincere pity (what has happened to a person when they only find joy in disparaging others?) am talking about anonymous (usually), personal, unprofessional attacks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] What skills do you need to succeed in marketing?
    careers personal branding Podcasts The Marketing Companion marketing careers marketing education marketing podcast social media careers social media education the marketing companion 'I have a new Twitter follower who has branded herself as an “authenticity coach.” ” This puzzled me. Is that a real business? This puzzled me.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
    and Personal Learning Environments (PLEs). This is step one in what Steven calls your Personal Learning Environment ( PLE ). and Personal Learning Environments (PLEs) « Learning Matters! and Personal Learning Environments (PLEs) &# Learning Matters! [.]. Learning Matters! April 13, 2007. Web 2.0 Crazy week this week.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Personalization] 5 Ways B2B Can Learn from B2C Marketers
    Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Why Digital Marketers Need to Get More Personal What does personalization really mean? Business and consumer brands have traditionally approached marketing from two totally different vantage points.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 21, 2012
    [Personalization] Christopher S. Penn talks social proof and marketing basics
    Personalities of the social web Video blogs christopher s. Click here if you are unable to see this video interview with Christopher S. had the great honor of recently meeting Christopher S. Penn , one of my great intellectual heros on the social web. need to record this!” ” So here it is!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] Why I blog (nearly live and in-person)
    Tags: Personal Video blogs blogging
  • LOOPFUSE  |  FRIDAY, MAY 4, 2012
    [Personalization] Should you accept personal email addresses on your sign up forms?
    People try products with personal email addresses be it for their company use or personal use. In a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. What do you think?  What do you do at your company?
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, JUNE 4, 2012
    [Personalization] Social Media’s Love for Email Marketing & Personalized Messaging
    [Posted by Mickael Bentz, Product Manager, Neolane] Two major social media entities just declared their “love” for email. Whereas a lot of articles predict the end of this channel of the past to now be replaced by social media, recent initiatives show that inquiry is not true. Email is, in contrary, the prefect ally to [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 28, 2010
    [Personalization] Approach the social web with authentic helpfulness and good things happen
    Tags: Personal
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 22, 2010
    [Personalization] Today’s lesson: Yes, I do have limits.
    I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one.  So when he saw a poster of a person rock-climbing, I knew I was in trouble.  “Can we do that?&# Share and Enjoy: Tags: Leadership Personal The story starts with an 8-year-old boy. he asked. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] Why Google Social Search Means You’ll Probably Want a Google+ Page
    by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google has served up personalized results to people use its search engine for a while now.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Personalization] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    Twitter handle is not a person; it''s just one way to interact with that person. As a company, you want to engage that person , not just their Twitter handle, in the best way possible. With Social Inbox, you can make social media more personal and more targeted again. Social Inbox Custom Notifications.
  • B2B MEMES  |  WEDNESDAY, MAY 9, 2012
    [Personalization] Journalism, Professionalism, and the Turing Test
    Embracing the subjective, personality-driven approach of social media? Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits?
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Personalization] Get Personal with B2B Buyer Personas
    Use this information to get to know your customers personally and understand their motivations. Have you gotten personal with your B2B buyers? Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [Personalization] B2B Is Most Definitely Personal.
    In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? The lines between personal and professional relationships have blurred. In business, no matter what your product or service is, at the end of the day, you are selling to a person. Wendy K Emerson.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Personalization] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Personalization] SoLoMo Place Based Marketing: Personal Utility or Prying?
    ll explain place based marketing in more detail next month; for now let’s just say it utilizes indoor mapping technology to allow consumers to navigate a store and receive offers based on their … Continue Reading SoLoMo Place Based Marketing: Personal Utility or Prying? 'Recently I came across a new term: place-based marketing.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Personalization] Are We Civilized?
    Tags: Musings My Own Personal Soapbox Think Again
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
    What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. You can utilize your team for personal goals as well. What personal goals have you set For your sales goals, the process is similar.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Personalization] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. Once you start implementing dynamic CTAs , you'll begin to reap the benefits of extreme personalization and segmentation.
  • CHRIS KOCH  |  FRIDAY, JUNE 25, 2010
    [Personalization] In social media, no one knows you’re an introvert
    Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. think social media turns most things we think about innate personality on its ear.
  • EMAGAZINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [Personalization] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2012
    [Personalization] This is why you’re not Seth Godin.
    Personalities of the social web Social Media best practices Social Media Strategy seth godin social media network strategy social media strategySeth Godin  is an insanely successful entrepreneur, marketing author and speaker. Is his social media model of broadcasting without engagement scalable for you too? Let’s take a look. Right?
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Personalization] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space -- perhaps due to a lack of understanding around how it really works. Other forms, however, range from personalization fields in emails to entire images or offers on a webpage that shift based on who is looking at them.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 15, 2010
    [Personalization] Sales Leadership: your menu for personal & professional success
    Sales Leadership: your menu for personal and professional success. Our blog this week discusses the need to also focus on your 2011 plan for your personal life. I like to suggest that everyone’s life, both personal and professional is made up of multiple “slices” with many ingredients. Now everyone can relate to pizza, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 5, 2010
    [Personalization] Are new business grads getting an “F” in social media marketing?
    Tags: careers personal branding
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Personalization] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    If you're a Netflix user or have ever purchased something from Amazon, you've experienced the awesome effects of a personalized experience. Because they're personalized to suit your specific interests, wants, and needs, and in addition, it's easy. Feeling the urge to get personal? Then maybe you'd also enjoy St. Likely, you did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Personalization] Three dazzling examples that turned online influence into offline results
    On the flip side, I will go out of my way to help friends who make an authentic attempt to relate to me as a person and build a relationship. You may recognize the now familiar name of Ian Cleary  as the person I’m discussing. His personal brand is growing quickly through the effort he is putting into his new friendships.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 29, 2010
    [Personalization] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
    LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. This still gives you the search benefit, but makes your profile seem more personal.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 27, 2011
    [Personalization] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. Publicize it.
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