MARKETING ACTION | MONDAY, SEPTEMBER 8, 2014
[Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing Today
B2B Lead Generation – the Need for Personality. Filed under: Demand Generation , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Remarkable content , Sales 2.0 , sales challenges , sales-ready leads.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 8, 2013
[Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the Sterling Cooper Draper Pryce agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Personalization] Three Ways to Use a Personal Google+ Profile to Build Your Business
handshake and a person’s reputation were all that was needed to seal a deal. Getting Personal on Google+ While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why Should You Have a Business-Oriented Google+ Personal Profile?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 15, 2011
[Personalization] How to make your company blog connect like a personal blog
When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer.
6SENSE | TUESDAY, OCTOBER 20, 2015
[Personalization] Website Personalization: The Future of B2B Marketing
Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya. These jarring statistics point to a need for marketers to not only use, but master, website personalization. With the right tools, practices and data, website personalization is more possible (and effective) than ever. How do you do this at scale?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
[Personalization] Personality – the Missing Ingredient in B2B Marketing
healthy dose of Personality. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. Check this out.
SYNECORE | WEDNESDAY, MARCH 18, 2015
[Personalization] Don't be Creepy! Beware of Over-Personalization
Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. Companies that step over the line and over-personalize their content risk turning customers off.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
[Personalization] Professional and Personal Social Media Identities, Should They be Separate?
Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. OK, “So what” , you say, “that’s pretty common.”
LEADERSHIP | WEDNESDAY, MARCH 12, 2014
[Personalization] Business Is Personal …And If It’s Not, There Is No Business!
UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Personalization] Brilliant Little Hacks to Make Your Blog Way More Personal
As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). The age of context is among us, folks. What a shame. The Magic Subscriber Call-to-Action (CTA).
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Personalization] Are You Using First Party Data To Drive Personalized Customer Experience?
And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. First-party data is key to understanding the customer journey and personalizing your customer experience across your channels, to deliver the right content at the right time when your consumers want it.
HUBSPOT | WEDNESDAY, JULY 8, 2015
[Personalization] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. Matter of Semantics. 350 B.C.
WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
[Personalization] Content Marketing Matters: What’s Your Brand Personality?
The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck. That hasn’t changed. The gecko. The bunny. Digg this!
SAVVY B2B MARKETING | MONDAY, JANUARY 24, 2011
[Personalization] Getting Personal with Customer References: Matchmaking that Works
We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
EARNEST ABOUT B2B | FRIDAY, JULY 31, 2015
[Personalization] IBM's Watson gives the real insight on brand personality
We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? Think again. link].
STORIES THAT SELL | WEDNESDAY, MAY 2, 2012
[Personalization] Happy Customers Tell Their Stories – Live and In Person
As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline?
FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
[Personalization] Personality – The Missing Ingredient in B2B Marketing Today
Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Please note that we do not advertise. We depend on our fans to help us spread the word. We humbly ask for your help and appreciate your tweet and sharing. Thank you. Quality leads matter. contact-form].
HALEY MARKETING | MONDAY, AUGUST 10, 2015
[Personalization] What is the Difference Between a Personal and Company Facebook Page?
Personal Pages Personal pages are intended for the use only of an individual person. Personal pages allow users to connect with, or “friend” other individual users. On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. How do the pages work together?
SALES ENGINE | TUESDAY, SEPTEMBER 22, 2015
[Personalization] Is it a good idea to hire a junior person to create your content?
Depending on what their role is, you can hire a junior person to create content. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well. But how do you define junior? Let’s go to the Zoo!
FIFTH GEAR ANALYTICS | MONDAY, APRIL 16, 2012
[Personalization] B2B Is Most Definitely Personal.
Today, however, being socially connected might also mean you follow someone on Twitter, have recommended them on LinkedIn, are friends on Facebook, and read each others’ blogs. In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? About the Author: Wendy K.
HUBSPOT | SATURDAY, APRIL 11, 2015
[Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. 1) Verbal Acuity. Great.
REVENUE JOURNAL | WEDNESDAY, FEBRUARY 29, 2012
[Personalization] Your Website: Get personal or get ignored
I am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. come to your website. already know pretty much what you sell, and I know what my buddies think of you. Before I dig deeper, I want to know who you are. read more.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 22, 2008
[Personalization] Email vs. Phone vs. In-Person Meeting? Four Viewpoints
My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 17, 2014
[Personalization] Inside Sales Reps: What Are Some of Your Personal Goals?
What personal goals can you set as an inside sales rep? For your racing goals, you might want to start off with simple workouts in order to build up and hit a personal best by race time. Some personal goals I recommend for inside sales reps are: Create new ways to handle objections. What personal goals have you set
HUBSPOT | WEDNESDAY, OCTOBER 17, 2012
[Personalization] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. Once you start implementing dynamic CTAs , you'll begin to reap the benefits of extreme personalization and segmentation.
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Personalization] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing.
HUBSPOT | MONDAY, AUGUST 5, 2013
[Personalization] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Ecommerce sites have been leading the way in this shift to a personalized world. How do we completely change our thinking to where personalization isn''t just a feature, but a mindset ?
VERTICAL RESPONSE | FRIDAY, NOVEMBER 27, 2015
[Personalization] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial. The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. All rights reserved.
INBOUND MARKETING AUTOMATION BLOG | TUESDAY, DECEMBER 10, 2013
[Personalization] Marketing in Person with Your Business Expertise
The idea of marketing has grown throughout the years. Previously, marketing was focused on the product being sold and the art of selling. Nowadays, the process is more customer-centered and more brand conscious. So as a small business owner, how are you marketing your business? Blog Posts
LEADERSHIP | FRIDAY, JULY 3, 2015
[Personalization] Interesting Infographics: The Business Case for Personalization
That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . Click To Tweet.
WEBBIQUITY | FRIDAY, JANUARY 6, 2012
[Personalization] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone.
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011
[Personalization] Get your free sample of Personal Branding Magazine!
Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. In fact, he presented “How to Create a Strong Personal Brand at the #140Conf Long Island. Paid subscription URL: [link].
FEARLESS COMPETITOR | WEDNESDAY, APRIL 17, 2013
[Personalization] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
When hiring a B2B demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. The post Hiring a Person to Head B2B Demand Generation? What do you think?
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Personalization] 6 Ways to Pull Off Anonymous Personalization People Love
Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). You will then be able to select from a list of sources to personalize your content. What does this look like?
HUBSPOT | TUESDAY, JULY 29, 2014
[Personalization] 10 Times Personalization Makes You Feel Terrible About Yourself
That personalization tokens know more about you than you know about yourself? To make you feel a little less alone when it happens to you, check out 10 times technology, algorithms, and personalization maybe should''ve taken the day off. 1) When Google surfaces this ad for a one-person spam recipe. Me too. Inbound Marketing
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Personalization] The Importance of Personalization in BtoB Marketing today
If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? Hey Tampa/St. Read it here.
HUBSPOT | TUESDAY, MAY 13, 2014
[Personalization] Content Mapping 101: The Template You Need to Personalize Your Marketing
Marketers hear it all the time: The content you create needs to be personalized. Personalization, giving people content that they''re actually interested in … it makes perfect sense. Awareness : In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity. Buyer Personas.
FEARLESS COMPETITOR | THURSDAY, JANUARY 15, 2015
[Personalization] The Simple Rule: The Person Who Fails the Most, Wins
One of my favorite lines from this book is “The person who fails the most, win.” Find New Customers is now partnered with Likeable Local and we just got a book from them entitled “ What To Do When It is Your Turn (and it’s always Your Turn. )” by Seth Godin , because I attended their webinar recently.
HUBSPOT | MONDAY, AUGUST 26, 2013
[Personalization] The 7 Personalities Every Successful Social Media Manager Has
There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. Split Personalities.
AD YOUR COMMENT HERE | WEDNESDAY, FEBRUARY 9, 2011
[Personalization] Kate to Keynote Beyond Social conference, focusing on personal branding
The focus on the conference is blogging for business, and she’ll be focusing on the importance of personal branding as a high-profile professional. Kate will be keynoting the Beyond Social conference in Columbus, OH at the end of the month. If anyone is in the area, feel free to register for the event.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 3, 2012
[Personalization] Importance of In-Person Training for Manufacturers
But sometimes there is no substitute for in-person training. One manufacturer that is leading the way for in-person training is Viega. I This is a guest post from Matt Sonnhalter, vision architect at Sonnhalter. I don’t think any manufacturer out there would argue the importance of training. What
WRITTENT | THURSDAY, JUNE 27, 2013
[Personalization] 7 Ways to Infuse Your Company Website with Brand Personality
It’s definitely within the realm of possibility to infuse your website with brand personality, without losing an intuitive user experience. Starting to blog for business is a brilliant way to express brand personality and experience the incredible benefits that come with a solid content marketing strategy. 3-5 seconds. Your Blog.
MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 25, 2014
[Personalization] Big Data Promises Personalized Medicine
By 2020, big data technology will turn every person into his/her own mobile health network. Each person will wear a device -- a ring, a bracelet, a Google Glass -- wirelessly connected to an app that will monitor and transmit vital signs and key indicators of every condition they have. For Drs.
MARKETRI | WEDNESDAY, JANUARY 23, 2013
[Personalization] How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?
We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. Build a personal connection. At Marketri, we make it a point to consistently re-evaluate how we serve our clients. Well, what if there was a way to get the best of both worlds? There is! Any other tips?
HUBSPOT | TUESDAY, APRIL 28, 2015
[Personalization] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Building personalization features into the fabric of the new site, ESPN.com will now reflect the interests, location, and device of each fan. retailers, recently launched a fully personalized homepage for its main brand, Very.co.uk.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 2, 2011
[Personalization] BrandYourself Brings Personal SEO Benefits to Every Professional
recently had a chance to virtually sit down and interview Patrick Ambron (CEO) and Trevor Elwell (Brand Manager) of BrandYourself to find out more about this unique product and how professionals can leverage it as part of their personal branding and job search efforts. Who needs personal SEO ? But what about the rest of us? Thank you!
BIZNOLOGY | THURSDAY, JUNE 26, 2014
[Personalization] Will hyper-personalized content help or hurt us?
It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content It’s inbound marketing, instead of outbound blanketing.
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Personalization] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand. But one always wonders how well one is doing. How do you do?
FATHOM | MONDAY, FEBRUARY 25, 2013
[Personalization] The Personal Touch: How to Leverage Video Marketing for Healthcare
With information at everyone’s fingertips, and the growing … Continue reading → The post The Personal Touch: How to Leverage Video Marketing for Healthcare appeared first on Fathom. Healthcare Industry Video healthcare industry video marketing
HUBSPOT | TUESDAY, MAY 7, 2013
[Personalization] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
Twitter handle is not a person; it''s just one way to interact with that person. As a company, you want to engage that person , not just their Twitter handle, in the best way possible. With Social Inbox, you can make social media more personal and more targeted again. Social Inbox Custom Notifications.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 22, 2011
[Personalization] Your Life According to Facebook: Facebook Overhauls Personal Profiles
By far, the most substantial change is Facebook’s unveiling of the Timeline – the company’s new vision for the personal profile. The Facebook Timeline will be rolled out to personal profiles over the next couple of months. Facebook Timeline. The timeline stretches from the activities you post today all the way through birth. Facebook.
SYNECORE | TUESDAY, MARCH 31, 2015
[Personalization] Content Personalization: It’s What Consumers Want!
According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions. Personalization is hot! Personalization is Power. Facts Don’t Lie.
LEADERSHIP | TUESDAY, DECEMBER 17, 2013
[Personalization] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
For example, if I am going to buy a bottle of wine as a gift, I start by thinking about the personality of the recipient, the kind of lifestyle he or she follows and then select a wine that is perfectly suited to that person’s tastes and preferences. Personalizing gifts involves the use of common sense. Happy Holidays!
MARKETING ACTION | TUESDAY, JULY 29, 2014
[Personalization] Health Care Marketing: Personalization, PHI, and Preference Centers
It’s a marketing goldmine for sending targeted, personalized email communications. In my experience as an email marketer for a large health insurance company, I was constantly challenged to find ways to deliver relevant, personalized messaging without overstepping the boundaries of the law. Getting Personal, Not Pushy. Web URL.
HUBSPOT | THURSDAY, SEPTEMBER 24, 2015
[Personalization] How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad.
B2B IDEAS @ WORK | THURSDAY, NOVEMBER 12, 2015
[Personalization] Your Guide To Personality, Transparency and Keeping It Real In B2B Marketing
Or too transparent?". "Do I need more personality in my marketing or less?". "Is my marketing keeping it real? Or i s it too real?". "Am I being transparent enough? find these question wondering around my head in various forms a few times a day without ever landing on a solid answer. I'm going to bet it wonders around your head as well.
HUBSPOT | TUESDAY, MAY 27, 2014
[Personalization] How to Bridge the Gap Between In-Person and Online Lead Generation
But what about the power of in-person events? As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. We often use bit.ly
VERTICAL RESPONSE | TUESDAY, FEBRUARY 25, 2014
[Personalization] Create a Winning Business Personality to Standout from the Crowd
Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
SYNECORE | THURSDAY, MARCH 19, 2015
[Personalization] 2015: The Year of Personalized Content
For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. Companies need to personalize their content now, rather than wait for the future.
SYNECORE | TUESDAY, MARCH 17, 2015
[Personalization] 5 Ways to Personalize Content for Anonymous Visitors
Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. The reason for this is because each visitor—anonymous or otherwise—leaves a digital trail of data you can leverage to personalize.
WINDMILL NETWORKING | THURSDAY, OCTOBER 23, 2014
[Personalization] How to Personalize Customer Interaction on Social Media With Data
To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. How to Personalize Customer Interaction on Social Media With Data by Sofie De Beule - Maximize Social Business. Social […]. Author information. Sofie De Beule.
VOLACCI | MONDAY, MARCH 31, 2014
[Personalization] Setting a Personal Tempo [Ben's Productivity Podcast]
Today I want to talk about setting a personal tempo. personal tempo is much like the business tempo; it''s kind of the things that happen throughout your day, every day, or throughout your week, or your months that kind of set the pace of your life. Transcript: Hi there, welcome back to the podcast. big Ben breath].take
HUBSPOT | THURSDAY, JULY 31, 2014
[Personalization] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
Did you ever stop to think about how much of your personal information is out there on the web? Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web. In fact, it gets way creepier. Ever heard of data brokers? Curious about how you look to these data brokers?
AUTOPILOT | THURSDAY, SEPTEMBER 24, 2015
[Personalization] 3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
Today we’re excited to release the findings from our latest research, “ 3 Things Marketers Need to Know About Succeeding with Personalization.”. According to our findings, consumers expect timely, knowledgeable and personal content — when it comes down to it, everyone just wants to be talked to like they’re a real person.
HUBSPOT | THURSDAY, FEBRUARY 9, 2012
[Personalization] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
homepage, The New York Times homepage, and their personal Facebook news feeds. Effect of Stimuli on Memory: Memory scores tend to be higher when stimuli are personally meaningful and provide learning opportunities. 5.) Facebook is so successful because it provides new information that is both emotionally driven and highly personal.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 14, 2011
[Personalization] Video: Personal Brands, Marriage and SEO
Moderated by Eloqua’s Joe Chernov , the discussion was centered on the intersection and divergence of personal and corporate brands. Obvious issues around personal identity abound, not to mention obvious practical considerations that come with changing your name. by Jesse Noyes | Tweet this. Would you take someone’s last name?
HUBSPOT | FRIDAY, MAY 30, 2014
[Personalization] Dear HubSpot: My Mom Is the Only Person Reading My Blog
Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Can''t wait to see your blog start to take off -- your mom is definitely not the only person who''s interested in hearing from you. Sound good? Thanks!
CONVERSIONATION | TUESDAY, DECEMBER 13, 2011
[Personalization] Personal Brand Values: Boring as Corporate Brand Values
Have you been looking at the core values as expressed by brands lately? have, for a presentation I did a few months back on corporate BS. It’s an interesting experience. Sustainability is a hot one. Caring. Innovative. Human. The list goes on. The funny thing is that you find the exact same brand values [.]. Blog Branding Opinion brand values
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Personalization] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Attitudes Toward Personalization. Data privacy issues (45%).
CONTENT MARKETING TODAY | TUESDAY, DECEMBER 6, 2011
[Personalization] Why Your Personal Brand is All About Solving Customer Problems
Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. Prospective customers don’t care about us.
CONTENT MARKETING TODAY | THURSDAY, JULY 9, 2009
[Personalization] Five Guys Burgers and Fries Really Understand in Person Content Marketing
The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. They understand their customers. Far from it.
YOUR SALES MANAGEMENT GURU | MONDAY, FEBRUARY 21, 2011
[Personalization] What a Grand Week for Personal Leadership!
What a grand week for Personal Leadership! This is a sales driven organization that is adding salespeople, increasing sales, winning market share and one that many competitive salespeople want to work for, it was a great experience for me to share my time and ideas on driving personal and professional success with this sales organization.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 7, 2010
[Personalization] How do you measure a personal brand?
And on a personal level, I wanted to meet more people in a new city. Lastly, something that is important to me both personally and professionally is to become a resource for measurement for others in my industry. Tags: ROI and measurement Social Media Strategy careers personal branding Not exactly. Probably not. Blog comments.
FATHOM | WEDNESDAY, JUNE 5, 2013
[Personalization] Quality Content Marketing Means Making it Personal
… Read the rest The post Quality Content Marketing Means Making it Personal appeared first on Fathom. Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. So what does this mean?
WINDMILL NETWORKING | TUESDAY, JANUARY 13, 2015
[Personalization] 4 Ways to Add More Personality to Your PR & Social Media
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. Author information. Maggie Patterson. Maggie Patterson. Media Relations
EMAGINE B2B BLOG | THURSDAY, APRIL 18, 2013
[Personalization] De-Personalizing Google Search Engine Results Pages
According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. Public sees. Search Engine Marketin
MARKETING ACTION | MONDAY, APRIL 1, 2013
[Personalization] 7 Ways to Use Facebook to Display Brand Personality
Start having fun, and use visual content to put your brand personality on full display: 1. We couldn’t help but love Charmin’s contribution to pre-Oscars buzz, which achieved the perfect balance of humor and brand personality without being offensive: 4. Let your fans finish your posts. Ask your fans to engage. Reference current events.
SAVVY B2B MARKETING | WEDNESDAY, MAY 16, 2012
[Personalization] The Savvy Sisters Get Personal with Monica Magnetti
We couldn't have been more pleased when we received her invitation to chat about not just the business side of our Savvy Sisters relationship, but the "softer," more personal side. This week, the Savvy Sisters had the pleasure of joining Monica Magnetti on her Voice America show Brand Your Fire: Get What You Want. " (.
HINGE MARKETING | FRIDAY, JUNE 5, 2015
[Personalization] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
What marketing tools have you found most effective for building your personal brand in your industry niche? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace.
E-STORM | TUESDAY, NOVEMBER 15, 2011
[Personalization] Should Brand & e-Commerce Report to the Same Person (CMO)?
I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report to the [.].
HUBSPOT | MONDAY, JUNE 11, 2012
[Personalization] 11 Great Ways to 'Get Personal' in Your Email Marketing
When it comes to email marketing , the best way to make this possible is through personalization. But how exactly do you make your email marketing 'personal'? Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. Before You Email. 1.
SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
[Personalization] Is Your Reps’ Personal Brand Visible Online?
Should we really enable them to build their own personal brand? couple email exchanges later, and that “expert” whom you’ve never met has now opted in to your personal network. . person , on the other hand, with a demonstrated track record of directing me to valuable information worth my time, is someone I’m more likely to listen to.
HINGE MARKETING | FRIDAY, JUNE 20, 2014
[Personalization] Having Your Professional Presence vs. Personal Presence on Social Media
Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past. Then once they get the hang of it, the next question is how do they differentiate their personal and professional pages – and should they have both? They really do.
VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 18, 2015
[Personalization] Let’s Get Personal: Customizing the Call Experience for the Consumer
Marketing has become extremely personal. And the best part about personalization? Personalizing emails can improve click-through and conversion rates, targeted nurturing can increase the number of sales opportunities, and personalized web experiences can generate more revenue. Personalization is everywhere.
CEEKUE | MONDAY, MAY 9, 2011
[Personalization] Personalization Is A Trick – Focus On Content
The personalization of e-mail newsletters is quite popular. Trick Personalization is a [.]. often receive e-mails that start with my name as if the message is send to me by somebody I know. When I look closer or when I open the e-mail it turns out to be a newsletter. And I am often disappointed. Email
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 3, 2010
[Personalization] Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Twitter is an amazing way to build up your personal brand because it truly is a case of you are what you tweet. LinkedIn is where your colleagues are. world wide web
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 3, 2015
[Personalization] What is the meaning of life?
think over the course of a lifetime, the meaning of life is the individual, and difficult, personal process of transforming suffering into joy. If you can become a person who exudes joy, it will certainly make every thing, every place, and every person around you more joyful, peaceful and happy, too. Personal personal
BLOG MY CALLS | MONDAY, JANUARY 20, 2014
[Personalization] Email Marketing: Do Personalized Subject Lines Actually Work?
Personal experience - When I get emails that have my first name on them, I get annoyed. I''m smart enough to know that the email didn''t come from a person, it came from a marketing automation system. And yet it is pretending to be person. Maybe people are figuring out that these emails are really personal. Wrong.
ENGAGE | WEDNESDAY, AUGUST 1, 2012
[Personalization] Is Your Brand a People Person?
It’s Not Business, It’s Personal. In addition to your Facebook or Twitter account, consider playing up the personalities and people behind your product. Shows have their own Facebook pages and their own Twitter accounts on which celebrity hosts respond in person to questions and comments from viewers. Can’t you understand that?!”
BLOG MY CALLS | FRIDAY, NOVEMBER 22, 2013
[Personalization] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
First of all, let''s be clear, we''re not talking about sharing 3 blog posts a day on your personal Facebook page. We, along with most other companies, ask our employees to share company content on their personal social media platforms. We''ve also asked them to build personal Google+ pages. Personal Profile Obsession.
WORKFACE | FRIDAY, JULY 8, 2011
[Personalization] Why Personal Branding Matters to Small Business
Tom Pick wrote a wonderful post last week titled Why Personal Branding Matters to Big Companies. It got me to thinking about how personal branding can transcend the size of any organization and act as a foundational tenet for any customer relationship, but has special importance for small businesses. by Lief Larson.
WRITING ON THE WEB | THURSDAY, MARCH 26, 2015
[Personalization] 5 Key Elements for Your “About” Page: How to Tell Your Story
Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. In Personality not Included , Rohit Bhargava suggests that you use a page out of a screenwriter’s notebook. But so are you. P.S.S.
FEARLESS COMPETITOR | FRIDAY, AUGUST 16, 2013
[Personalization] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Does this person use a documented process like the SCORE program ? The post Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE! But that begs a question. Tons of those. Metrics phase.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 9, 2013
[Personalization] Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey
My Personal Journey of Email Evolution. Personal Journey Meets Professional Career Step. This is where my personal journey from ESP to marketing automation meets my professional career. Not every person, not every company, is ready for that level of commitment. You could say I’m “all in.”. wrong. know email marketing.
WINDMILL NETWORKING | MONDAY, OCTOBER 21, 2013
[Personalization] SoLoMo Place Based Marketing: Personal Utility or Prying?
SoLoMo National Security Agency Nordstrom NSA Personally identifiable information Privacy Security United States Wal-Mart by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Personalization] Data Privacy and Personal IDentity Management (PIDM)
It’s becoming more and more apparent to consumers when their behavior and personal information is being used. There will also have to be some quid pro quo between marketers and consumers relative to the sharing of their personal data and online behavior. Can you identify any other good examples
SYNECORE | TUESDAY, APRIL 7, 2015
[Personalization] Personalizing Content with HubSpot COS
HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors. Like any type of personalization, it also helps to increase conversion rates.
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Personalization] Personalized Calls-to-Action Convert 42% Better [New Data]
For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website. We call these personalized, targeted CTAs " Smart CTAs." And if you''re interested in learning more about how to do this, check out this in-depth blog post on using dynamic, personalized CTAs.). calls-to-action