The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

JANUARY 12, 2024

What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

FEBRUARY 2, 2024

The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

APRIL 19, 2024

Being a good person and a good salesperson aren’t mutually exclusive. .” It’s a journey toward an entirely new mindset — because the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini (Marketing Book Podcast interview) Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut (Marketing Book Podcast interview) KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital (..)

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” And, interesting fact – he is a divinity school graduate and a jazz saxophonist!

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130