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  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Personalization] 10 Marketing Trends for 2011
    Analytics CRM Campaign Management Customer Data Integration Lead Generation Marketing Database Management Marketing Metrics and Reporting Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Segmentation Social Media Web Analytics 2011 Marketing Trends Kenyon BluntKenyon Blunt. Mobile marketing explodes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 10, 2011
    [Personalization] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    klout personal branding Social scoring how do I raise my klout score klout scoresI’ve been wondering about this new +K function on Klout — an ability to reward people for their “influence&# on certain subjects.  In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Personalization] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The hivemind speaks. ” This is an ugly, ugly episode.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 9, 2013
    [Personalization] Three lessons I learned from being homeless
    The person I was a few years ago could not have handled all of this change. I’m a different person now. Personalities of the social web sociology homelessness nancy davis social media for social goodShe did — and her openness and authentic helpfulness caught on with a lot of people. Life Can Change in an Instant  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Personalization] Why marketing doesn’t suck
    careers personal branding marketing as a profession marketing best practicesOver the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Let me tell you why I am so lucky to be in marketing. But this was no whim. wanted to be a marketer. Tweet.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Personalization] Why Google Social Search Means You’ll Probably Want a Google+ Page
    by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google has served up personalized results to people use its search engine for a while now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] Get ready. Social scoring will change your life.
    Your information is going to follow you around and be available to every person you date, every potential employer, every waiter at your favorite restaurant. 2) You better take this seriously. Do something about it. 3) Personal branding starts with social influence. Become a personal Klout coach. This CREEPS ME OUT. Participate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Personalization] 5 creative lessons I’ve learned from my enemy
    My “enemy” pushes me unlike any other person I know, and allows me to expand my creativity in untold ways. innovation Psychology and social media creativity mars dorian personal psychology and social media By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 30, 2011
    [Personalization] OK. 30,000 followers. Now what?
    When I started writing this post, it started out describing the mechanics of connecting with so many followers but it morphed into a psychological self-examination.  I decided to cut out the parts about Twitter tips and expose the raw edge because there has been a significant personal development since my last “journey” blog post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 15, 2012
    [Personalization] 30 years of business change in one blog post
    Of course this is the most obvious difference … and I’m not the type of person to re-state the obvious! Personal computers. The advent of personal computers and the Internet has been so profound that I could not possibly even cover it if I wrote for a month. It all started with something like this. Email. Voicemail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 6, 2012
    [Personalization] Losing control of your brand? Let’s get excited!
    occasionally show “negative” statements about my work and brand, because I want to show the full spectrum of my personal brand to the community. branding personal branding Social Media Strategy awareness brand control community piracyBy Mars Dorian, Contributing {grow} Columnist. Control. Humans are suckers for it. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 17, 2013
    [Personalization] What skills do you need to succeed in marketing?
    careers personal branding Podcasts The Marketing Companion marketing careers marketing education marketing podcast social media careers social media education the marketing companion I have a new Twitter follower who has branded herself as an “authenticity coach.” ” This puzzled me. Illustration courtesy of BigStock.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 7, 2012
    [Personalization] The next big thing in content marketing with Mike Stelzner
    Content Marketing Personalities of the social web Video blogs mike stelzner social media examiner what is next in social mediaClick here if you can’t see this video interview with Mike Stelzner of Social Media Examiner. He hasn’t leveraged a proprietary technology. He hasn’t capitalized on funding from venture capitalists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Personalization] Why many of my students will not have a job upon graduation
    addressed this topic on my own personal blog a year and a half ago and I share that post each term with my Marketing students. Have a personal blog about your career goals and aspirations. addressed this topic on my own personal blog a year and a half ago and I share that post each term with my Marketing students. Surprised?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Personalization] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    Bryan Person shares highlights of a presentation from Ekaterina Walter on five best practices for Facebook marketing, including optimizing wall posts for the News Feed and using Facebook Insights data to better understand your fan base. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 2, 2015
    [Personalization] Is it Internet 1994 or 1999? Are we on a tech bubble?
    Personalities of the social web Video blogs john frankel venture capital Had a chance to have a fascinating conversation with John Frankel, one of the top venture capitalists in the country. Tech bubble? Not in sight. If you can’t see the video above click here: Mark Schaefer interviews John Frankel of FF Venture Capital. Tech bubble?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Personalization] 20 blog posts that made a difference — and why
    25 Social Media Influencers Forbes Forgot, and Why  – This was another post I was quite nervous about publishing because it was the first (and only) time I launched a direct attack on a person by name. Blogging best practices Communty-building Personal best blog posts of 2013 mark schaefer blogging Still, this had to be said.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Personalization] Top 10 Reasons NOT to talk to Find New Customers
    Filed under: Demand Generation , Fearless Competitor , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Marketing , Marketing Automation , Personal growth , Remarkable content , Sales 2.0 , sales leadership , Social Media , Social Networks. B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Personalization] The business case for content marketing consistency
    This outstanding person was one of my favorite employees when I was in the corporate world. To be known, heard, and respected, you have to pipe up and say something on a consistent basis — whether you are developing a company brand or a personal brand. She was such an impressive young woman. Content marketing consistency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 31, 2013
    [Personalization] Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter.
    Or, that you could achieve Twitter stardom without personally sending a single tweet. Want to supercharge your personal brand? Or, that you could achieve Twitter stardom without personally sending a single tweet. Want to supercharge your personal brand? By Kerry O’Shea Gorgone, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Personalization] Social media success also breeds risk
    Although Social Slam was spectacularly run by the Knoxville Social Media Club, my name is inexorably associated with the event as its founder and the person who puts the program together. No person or company receives any direct financial gain from Social Slam. Corruption on social web personal branding Social Slam
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation. Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Personalization] Does Your Sales Team Know About the Hidden Sales Cycle?
    Sales & Marketing Alignment attract attention educational content hidden sales cycle online presence prospect engagement real time sales sales person SiriusDecisions sales stat target buyer Uncovering the Hidden Sales Cycle They call this the ‘hidden sales cycle’. So, does your sales team get this?  from Eloqua.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme,   personality, and the problems you solve for your readers. Photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Personalization] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s not as literal as “I like [Page Title],” but it’s certainly akin to “I publicly acknowledge the importance of this topic to me personally, and support this page’s content.”. facebook Legal implications personal branding careers kerry gorgone social media and free speech social media and legal social media law The Appeal.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Personalization] 6 Fundamental Value-Based Selling Tips
    Today, digital marketers talk about data being important to delivering a personalized marketing experience. Find out about the company, find out about your contact person (without triggering a stalking alert!). Be personal in your approach. Follow Mike on Twitter @MikeKamo. Some say selling is an art form.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Personalization] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    Analytics Campaign Management Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Response Analysis Social Media Web Analytics mobile marketing dmnews Email marketing marketing silos multichannel messaging wendy boyceWendy Boyce. What a great piece for DMNews to include. Resources: DMNews Online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 3, 2014
    [Personalization] Authorship and the Invisible Blogger: Are you writing yourself out of success?
    Content Marketing personal branding The Marketing Companion authorship podcast the marketing companion tom webster My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “ Authorship.” know that sounds counter-intuitive but he makes some good points. Has the paradigm shifted?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 14, 2010
    [Personalization] Are Personas the New Customer Segments?
    The web experience has become richer, and web strategists have embraced the idea of many Personas and have tooled the experience to deliver choices, and personalization and different pathways to support different groups of visitors.  Martha Bush. The digital concept of Persona is catching up with the database marketer’s idea of Segmentation. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Personalization] HubSpot Launches New Version to Deliver Better-Targeted Content
    hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. workflows (hah!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Personalization] How (and Why) to Personalize Content on the Web
    And as we explore in our new ebook, Web Personalization 101 , that’s where personalization tools come in. Personalization and Content Marketing. First of all, what is “personalization”? But one of the biggest use cases for personalization is on your website. Targeting and Personalization
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 5, 2011
    [Personalization] E-Newsletter Review: How’s Your Ezine?
    and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. The person asking these good questions is an executive coach.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Personalization] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. Share.
  • AD YOUR COMMENT HERE  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Top 9 OSG posts on social media marketing and content production for 2011
    Person-brands + Social CRM = Personal Relationship Management (April) – Combining the concepts of personal branding and social CRM into PRM. The Rise of the Individual Brand (February) – We take personal branding seriously here, and it’s becoming ever more important in business today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Personalization] Moving from social media coward to convert
    Personal Branding Lessons You Learn by Falling in Love One thousand posts. Social Media’s Mass Attention Myth Can social media personalities “scale?” ” business relationships personal branding sandra zoratti social media and careers social media case studiesBy Sandra Zoratti, {grow} Community Member.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 28, 2012
    [Personalization] Why Now Is The Time To Build Your Personal Brand
    And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. While I was honored, my first thought was: what do I know about personal branding? I had never spoken in public about personal branding. The New Era of Personal Branding. Layoffs. Downsizing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Behind the scenes: How to write a business book
    Content Ignition Strategy Personal Writing best practices evernote the content code writing a book writing best practices I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?” The main idea: “Great content is not the finish line.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Personalization] The Social Business Imperative
    We can drive social, content and employee empowerment strategies to move beyond social guidelines and governance to social activation and encouragement.  We need to help our organization build an army of brand ambassadors with strong personal brands. What is the value of a social business? How do we become one? Can you create one? And CMOs?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Personalization] 3 Quick Tips For Increasing Response Rates With Gated Content
    You’d have a conversation while subtly taking note of the information this person is sharing. Marketing Efficiency gating content interactive content personality tests qualifying prospects response ratesWhen it comes to lead generation forms, savvy marketers know there’s a fine line to walk. Of course not!
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Personalization] The Humanization of User Experiences: the Emotional and Personal Must
    Today, a human approach that goes beyond openness, personality, personalization and transparency is a must, as engagement rules and brands become dynamic, defined by their touch points, interactions and emotional connections. Social conversion when the lines between personal and corporate identities are blurring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 5, 2013
    [Personalization] Gary Vee and the Empire of Favors
    Delivering a person’s favorite hamburger just because they asked. In the New York Times article, Vaynerchuk mentions that after doing a favor, he asks the person if he or she has ordered his book. Delivering a person''s favorite hamburger just because they asked. profound power. Sending a pie overnight. community?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Personalization] My review of Rainmaking Conversations – the great new sales book by John Doerr and Mike Schultz
    Business relationships Buyer Personas Demand Generation Fearless Competitor Leadership Management best practices Marketing Personal growth Remarkable content Sales 2.0 We announce the launch of the book, Rainmaking Conversations by Mike Schultz and John Doerr. How could a subject as well-documented as sales be given a fresh perspective?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 24, 2014
    [Personalization] Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think
    Author: Mike Telem If you’re in marketing, you’ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing to anonymous prospects, and the need to create campaigns that are heard above the noise, real-time personalization tools have a lot of appeal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] On the web, there are no neutral corners
    If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies. Don’t be a person who enables pettiness and hate.  If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Personalization] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. My personal results with BrandYourself. The WRONG Jeff Ogden. Quora.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] How Personalized Retargeting Can Optimize Your B2B Ads
    At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] Brian Solis goes bold with the “Future of Business”
    Personalities of the social web Video blogs visual communication Writing best practices brian solisClick here if you cannot see this interview with Brian Solis. The book is sleek and an unusual dimension.  It’s filled with full-color pages and cartoons. This is not your father’s business book. . Hope you enjoy the interview!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Personalization] 10 Ecommerce Predictions for 2013
    The truth is, consumers are demanding optimized and personalized sites to offer them a richer, more relevant online experience. Consumers Get Over the Privacy Debate -  Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Personalization] Personal Branding Tips with CK Kerley, Mobile Marketing Expert
    Presented for your viewing pleasure in glorious High Definition, Christina CK Kerley, mobile marketing expert of CKB2B.com shares tips on building your personal brand with show host Jeff Ogden of Find New Customers ( [link] ). Interviews & Guest Appearances content marketing Find New Customers management-best-practices personal branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Personalization] The Three Words for 2013
    business strategy sociology personal growthI first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip! dread it. Any ideas? Conversational.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Personalization] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. This basic example illustrates the benefit of combining Real Time Personalization and Retargeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Personalization] Happiness, joy and big fat Klout scores
    Are you finding it harder to focus on your internal path when there are these numbers blinking at you, screaming to be optimized for your personal brand?  Do you see it differently, or are you experiencing the same concerns as me? klout Leadership Personal Social scoring sociology social media and humanity social media spirituality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 16, 2013
    [Personalization] The end of an analog life
    I’m going to take a break from the usual stream of marketing tips, tricks, and observations here on {grow} to get a little personal and weird. Five ideas to re-build your personal brand after a move 5 creative lessons I’ve learned from my enemy. Personal sociology digital life digital records
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Using Big Data To Target The Right Consumers With The Right Offers
    Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Sync Your Channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 7, 2012
    [Personalization] The evolution of a blogger
    Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. You realize that following formulas and prescriptions designed to create a similar result for every person who uses them is a recipe for mediocrity. By  Srinivas  Rao, Contributing {grow} Columnist. The Novice. The Artist.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [Personalization] B2B Social Media Landscape Appears to Be Wide Open
    Marketing Strategy Marketing Technology Multi-Channel Marketing Personalized Communication Social Media b2b social media wendy boyceWendy Boyce. This diagram is visually represents the top 25 industries currently utilizing social media practices.  The next level’s not so surprising either:  Media (TV, Radio, etc.), Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Personalization] One thousand posts. No navel gazing.
    really think he was the first one to see the potential of what was happening on {grow} and I am so indebted to him for his continuous encouragement.  He is the only person among “the originals” I have not met, but not for lack of trying! This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 3, 2014
    [Personalization] Shut up or speak your mind? The struggle in today’s hyper-sensitive world
    even got hate mail, telling me to take down that post because how dare I tell a successful person what to do. If you are a young person starting out, how do you know here the line even is? even got hate mail, telling me to take down that post because how dare I tell a successful person what to do. storm. The result? Attacks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] 5 pieces of social media advice that trapped me
    At the beginning of my career, I probably lacked empathy and experienced trouble communicating with clients. A “mentor” told me that was just part of my personality, and that I should find a career style that wouldn’t involve customer communication. By Mars Dorian, Contributing {grow} Columnist. It’s common advice. Drastically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 11, 2011
    [Personalization] How blogging changed a life
    To this day, the primary reason I blog is for the intellectual stimulation and personal connection. would not want anybody to experience what I had to go through, but looking back, my personal nightmare was a gift. Suffering stretched me out.  I am an emotionally larger person. PersonalBlogging. Thanks for being here.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] 4 Ways E-commerce Can Drive Conversions From Green Initiatives
    Posted in eCommerce Personalization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal. Get (environmentally) personal. Personalization. eCommerce Personalization ecommerce Green MarketingGoing green, online—is it worth it? The short answer is yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 27, 2012
    [Personalization] 210 Seconds of Fame. What happened and what’s next?
    In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. So many people had a legitimate reason for fear — facing death, suffering, personal tragedy. have been doing 3-4 interviews every day. It made me a little dizzy frankly.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Personalization] 9 ways to reboot your digital marketing for the new year
    Personal brand – Like it or not, your business and your personal brand are intertwined. Content Marketing Copywriting Internet Marketing Personal Brand Digital marketing Digital media New Year resolution social media Website I love January. Not for its weather, mind you (I live in New Jersey, after all). make it happen. Website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Personalization] More Traffic? Or More Conversions? No Contest.
    Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Personalizing wins. Many marketers get this wrong.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, NOVEMBER 5, 2010
    [Personalization] Is RFID Getting Primed to Change Digital Marketing?
    Analytics Marketing Strategy Marketing Technology Personalized Communication Digital Marketing Mike Fuqua RFIDMike Fuqua. As I walked toward a digital wall monitor I noticed the image changing to a jacket similar to the one I was wearing and with it a shirt and pair of pants with text indicating “great match.” Tweet This! Post on Google Buzz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 11, 2013
    [Personalization] 5 lessons to build a business that I learned from my clients
    business relationships careers Communty-building Entrepreneurism Psychology and social media building a business clients communication entrepreneurship mars dorian personal social media and relationships By Mars Dorian, {grow} Contributing Columnist. Whenever the end of a year comes nigh, I reflect on the past 12 months. Here we go. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] The Positive Power of Jealousy: Finding Your Direction
    This was not the person I wanted to be. This was not the person I wanted to be. In response to such feedback, I now smile while politely disregarding their opinions. I’m not about to jettison my personal or professional goals so they can feel better about their choices. This was not the person I wanted to be. Laila Ali.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Personalization] 3 Ways Interactive Content Can Boost Email Performance
    Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.  In addition, far too often marketers have to sacrifice deep personalization in their email outreach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Personalization] To be a great blogger, put on your b h mittens
    Insulating your personal brand is different than not taking a stand on issues. Showing up as truly human and showing up as a person who people want to hire is a delicate dance, isn’t it? Be the person online who YOU would want to hire with total confidence. Blogging best practices Personal personal branding
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Personalization] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Oddly enough, relatively few mainstream e-commerce marketers make specialized efforts to personalize and tailor their presence across multiple channels to better serve the needs of this hyper-connected and demanding market. by 2050.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Personalization] 5 Steps to Delivering High-Performance Email Campaigns.
    Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. I was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. Thanks Rich! Check links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 16, 2012
    [Personalization] The Story Behind Red-Hot Storify
    So that’s how I started working on this idea.  I moved to Silicon Valley about 2 1/2 years ago and after about 6 months, I got the San Francisco Chronicle to use the program.  So I thought I would get my co-founder involved who is an awesome person but was used to be a reporter with the AP for about 12 years. Xavier Damman of Storify.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Personalization] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Personalization] 7 Ways Blogging Makes You a Better Leader
    But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. This is why blogging and leadership go hand-in-hand: 1. Clarity. Feedback. Authority. Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 24, 2014
    [Personalization] Secrets behind one of the world’s greatest Facebook marketing successes
    Communty-building economic development facebook Personalities of the social web Video blogs facebook engagement Facebook marketing facebook strategy jesse desjardins Click here if you cannot see my video interview with Jesse Desjardins. In this short interview, Jesse reveals: His content strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 15, 2014
    [Personalization] Riffing on the future of digital marketing with Mitch Joel
    futurist Personalities of the social web Podcasts future of digital marketing future of marketing Mitch Joel Mitch is an extraordinary thinker and the author of one of my favorite business books, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. would also invite you to weigh-in on the conversation.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Personalization] Social Media Use by Job Function Stats – Indicates Need to Change.
    With LinkedIn becoming heavily used by professionals to present resume-like material, as well as recommendations – and the ability to dig into prospective employees’ “personal behaviors” via sites like Facebook and MySpace, this number is not at all surprising. Wendy Boyce. Percentages range anywhere from 25-40% for social media usage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 11, 2012
    [Personalization] The Joy of Life
    Life is hard.  I am constantly thinking about how I can transform and re-frame my personal challenges into experiences of joy.  I’m still learning from these inspiring people. Personal finding joy in life gabrielle laine-peters joyful lifeIt could not have been easy work and he sometimes struggled to make ends meet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Re-boot your company, re-boot yourself.
    Personalities of the social web Video blogs Mitch Joel social slam Twist ImageClick here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You are going to LOVE this short video interview because Mitch reveals plans for his new book.  It really sounds amazing. ” Yeah, I can dig that. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Personalization] Social media and the big conversation “fail”
    Commenting on blogs is not a conversation — it’s usually just a comment.  We see these little smiling avatars each day without really having a clue about the person behind the picture. Tags: Personal business relationships sociology I am feeling sad and a bit ashamed of myself. What I’m about. Seriously. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Personalization] Social proof and your battle for credibility
    Like any good business person, I’m competitive. personal decision. Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media return on influence social media influence social media marketing social proofWhich directions are you likely to follow? The reason is simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 18, 2013
    [Personalization] Extreme content marketing with Julien Smith
    by Barry Chignell Related Stories A content marketing framework for the digital age An idea to help you create content — even if you can’t write Unusual writing advice from a person who shouldn’t give writing advice 7 Digital marketing trends to embrace NOW Why content marketing is a “do-over” for social media.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Personalization] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. However, the above profile tips are the things that you can do immediately to truly maximize the potential for the new personal profile page user interface.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Personalization] B2B Marketing: Trust + Community = ROI
    Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Personalization] Content Marketing: Stories are Key
    Brain Based Content Marketing Content Marketing How to.Tips Story Telling brain science content marketing with blogs personal stories stories storytellingIf you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  Stories are key.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Personalization] Customer Engagement: A New Spin on Customer Intimacy
    Customer Data Integration Marketing Strategy Personalized Communication Social Media customer engagement customer intimacy Kenyon Blunt relationship marketingKenyon Blunt. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy.  What is Customer Intimacy? Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Personalization] An unexpected blogging journey with Jeff Bullas
    blogging Blogging best practices Personalities of the social web Psychology and social media Video blogs jeff bullas video blogs Click here if you can’t see this video interview with Jeff Bullas. And then he discovered blogging and it changed his life. ” This is a video clip that will entertain and inspire you! Comments Gracias!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Personalization] Three dazzling examples that turned online influence into offline results
    On the flip side, I will go out of my way to help friends who make an authentic attempt to relate to me as a person and build a relationship. You may recognize the now familiar name of Ian Cleary  as the person I’m discussing. His personal brand is growing quickly through the effort he is putting into his new friendships.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 12, 2012
    [Personalization] How to Improve Your Cold Calling Techniques
    Finding the Right Person In a large company there are many positions, so it is imperative that you find the right person to pitch to. Your chances of getting an appointment increase greatly if you are talking to the person who actually has the power to buy from you. When you call, don’t think that you are imposing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Facebook Takes a Swing at LinkedIn
    Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. Chris remarked that many people don’t like the fact that BranchOut posts to users walls, though he personally doesn’t mind it. Facebook for business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2011
    [Personalization] When it comes to social media, stop trying to “work the room”
    business relationships Case studies Communty-building personal branding Social Media best practices sociology dino dogan john falchetto mark harai social media best practices Twitter best practices twitter case studiesBy Contributing {grow} Columnist Srinivas Rao. What I see is access to a global networking of inspiring people. Second Family.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [Personalization] Why Ann Handley is the Queen of Content
    B2B and social media Personalities of the social web Video blogs Writing best practices Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting. Ann is undeniably among the social media elite yet down to earth and accessible. She has an enormous social media presence yet is quite private.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Since then I have seen how Mark has almost singlehandedly leveraged Google Plus for his personal branding to become an established thought leader in the space.  We’ve talked numerous times on this blog about the value that Google Plus has for businesses. And lets not forget about Google personalized search. Benefits? Benefits: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Personalization] Social scoring and the business case for blocking Twitter spammers
    Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  Social scoring Twitter best practices ethics personal branding klout social scoring Twitter spam Twitter strategyBut there is no Twana Florance. What does it hurt?  Here’s why. Steve asked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Wisdom from the Most Influential PR Professional of the Century
    What advice   would give to a young person entering the world of Public Relations today? So, building a network is the most important thing any young person can do. Personalities of the social web Public relations Burson-Marsteller Harold Burson mark schaefer public relationsSome people say, “well, this changes everything.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 5, 2013
    [Personalization] In praise of the naked business
    Entrepreneurism humor Personal entrepreneurship innovation lean business schaefer marketing solutions I have a confession to make. I run my business from a chair.  I’m not kidding. Writing books. Preparing speeches. Blogging. Consulting with companies from all over the world. It all happens right here. Weeks turned into months. Small.
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