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  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Blogging with Personality and Tim Ferriss
    How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included. Digg this!
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Personalization] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Modesty. Selling Style Impact: Team Orientation. Conscientiousness.
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Dominate your personal brand on Google Images
    In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Feeling Heightened Risk in B2B: The challenge with that approach, of course, is that making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. And the metaphorical question is: Can the rider control the elephant? Great.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    What’s in a domain name for executive personal branding? A lot more perception and power than you might think. Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? What the heck is a Top … Continue Reading. by Neal Schaffer - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. I’m wearing a different hat. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. The copywriter has to look at things from the other person’s point of view and come back with words that arouse a “want.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Is There a Perfect Personality Trait for Inside Sales Reps?
    Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. There''s something to be said for managing different personalities; it makes the workplace more exciting. The reverse could be said for the perceived introvert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Personalization] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. I don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it!  He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Why personalized content is just better advertising
    I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. Sign up for our emails here.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Personalization] Lead Nurturing: Market to personality and behavior, not job title
    The key to navigating your way to a sales-ready lead is navigating through individual personalities. Lead nurturing based on personality. The person you are talking to in a lead’s organization might be: 1. How assertive and controlling is the person? ? You must, as Brian Carroll put it, ripen some bananas ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Personal best practices for content creation success
    The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Personalization] How to Sell to 4 Different Personality Types
    Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. Personality Types (And How to Sell To Them). 1) Assertive.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network
    Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. skip to main | skip to sidebar. skills). at 6:23 AM.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Personalization] Personality: The Missing Ingredient in B2B Marketing Today
    We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” believe the answer is Personality. What is personality? We're swimming in a sea of mediocrity.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. How would you personalize your website for each of these personas ? Customer: Welcome back!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. So why isn't anyone doing it?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Since then I have seen how Mark has almost singlehandedly leveraged Google Plus for his personal branding to become an established thought leader in the space.  We’ve talked numerous times on this blog about the value that Google Plus has for businesses. And lets not forget about Google personalized search. Benefits? Benefits: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Personalization] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. 15 Resources To Help Your Personal Branding Tune-up. think she is crazy.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Personalization] Use a Name Badge as a Personal Branding Tool
    What’s the first thing each person looks at? Let’s say you are going to a big tradeshow like Dreamforce. Your name badge. So do you want a “Hello, My Name Is ” name badge, so do you want to be unique? vote for unique. So go out and buy yourself a name tag like this one. Marketing Find New Customers Mad Marketing TV
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Personalization] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Think about it.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Personalization] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. However, the above profile tips are the things that you can do immediately to truly maximize the potential for the new personal profile page user interface.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] Personalization 3.0: Turning Your Website into Your Best Salesperson
    Personalization is neither a new term nor a new concept. remember when one of the original enterprise content management solution providers, a company called Vignette (remember them?), set out in 1995 to “make Web publishing easier and more personalized.” More personalized? Why personalization? The post Personalization 3.0:
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Personalization] Personal business lessons from 2015 and what you can learn from them
    Today, I want to share the most important personal business lessons from my online career in 2015. draw personal b-day and ‘thank you’ notes to let them know how much I value them. Today, I want to share the most important personal business lessons from my online career in 2015. only browse through bookstores.”.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Personalization] Make Personalization Work by Starting with the Right Data
    In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. How Do You Determine the Right Data?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Personalization] How to Use Slideshare for Personal Branding
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. SlideShare
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Personalization] How to improve personal branding? Get yourself ranked in Google!
    So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook?
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. Why Do We Prefer Personalized Experiences? The Dark Ages. No Netflix. No Hulu.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. StaySafeOnline.org. link].
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Personalization] How to Build Effective Teams Based on Personality Type
    However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.).
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Personalization] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success. How Website and Landing Page Personalization Creates Relevance. Is your organization creating personalized, relevant experiences for your website visitors? Targeting and Personalization
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Branding 2013: Embrace Pinterest and Show Your Personal Side
    As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Targeting and Personalization Location.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? How do you find the right person to lead this charge? By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Personalization] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. My personal results with BrandYourself. The WRONG Jeff Ogden. Quora.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 4 Things Online Dating Has Taught Me about Personalized Marketing
    Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are. So, here it is—4 things that online dating has taught me about personalized marketing : 1. Now put your hands up!”. And if not, at least it will provide some entertainment.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Personalization] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Personally, I don’t really care “What’s mandatory for spring”. It might sound counter-intuitive, but enlisting the help of technology can actually make your emails feel a lot more personal – especially when you’re sending emails to huge lists. About a week later (a week of irrelevant emails, I should add) the jeans arrived.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The findings indicate that key personality traits directly influence top performers’ selling style and ultimately their success.&#.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Don’t just hire a person; Hire a process! What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Personalization] Create More Personalized Publishing Newsletters
    As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfalls and Opportunities. Targeting. Pitfall: Generic, one-size-fits-all content. But, this tactic risks being only partially (or not at all!)
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Personalization] Content Marketing Matters: What’s Your Brand Personality?
    The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck. That hasn’t changed.  The gecko. The bunny. Digg this!
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 4 Things Holding Back Your Use of Personalized Data
    Personalizing the customer service with data — it’s the new gold standard of marketing. personalized customer experience fosters loyalty and brand ambassadorship and assures a long and mutually beneficial relationship with your customer base, right? Well, yes, but let’s back up a minute.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Personalization] Be Conscious of Your Personal Online Presence in Inside Sales
    Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) Should marketing make an investment towards digitally enabling their sales teams and individuals? 2.)
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Five Ways Marketers Can Personalize The In Store Shopping Experience
    It begins before the person enters the store and does not automatically stop when they leave. Oftentimes a customer cannot internalize the instruction and example of the sales person, but needs to do it himself or herself with a hands-on approach. Any retailer knows the supreme importance of the in-store visitor. Marketing Strategy
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. 1) Gmail’s Multiple Inboxes. At some point in our lives, we have to just accept who we are. forget names pretty much immediately after I meet people. forget where I parked my car. forget what groceries I was supposed to pick up when I get to the store. Multiple inboxes.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] Personal review: Aprimo Lead Management
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. What do you think?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 5 Personalization Tips to Grow Your Ecommerce Business
    We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. Want to know what else you can do? Here are some tips. Offer Custom Content. Sell scarves?
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Personalization] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution. Content Marketing Junta42 Events content marketing world events in-person eventsLast month we talked about public speaking and presenting tips for business and professional speakers.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Have any marketing personalization tips or tricks you''d like to share?
  • AD YOUR COMMENT HERE  |  FRIDAY, APRIL 29, 2011
    [Personalization] Social media, journalism, personal branding and value. What does it all mean?
    General social media best practices encourage people to “apply a human touch, a personality&# to your dealings on social media platforms, as it creates “relationships and connections&# with your viewers, and indicates that you’re an actual person, with feelings and…… you get the point.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 27, 2015
    [Personalization] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
    In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial. The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. All rights reserved.
  • NNC SERVICES  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] How to Use Social Media for Personal Branding
    Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. What can we learn from this is that personal branding means more than acting spontaneously.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 30, 2014
    [Personalization] How to Create a Roadmap For Personalized Marketing
    And customers crave personalized attention from the brands with which they interact. Customer obsession holds the keys to the kingdom for marketing nirvana. Modern marketers, seeking to create rich digital experiences for their audiences, want one-to-one, continuous conversations with their followers. Breakdown of the M5. ” Chang asked.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Personalization] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML -based markup language for documenting a person’s interests and dislikes) to that coffee cup with your name on it. What is personalization? Build personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 20, 2012
    [Personalization] Sales and Marketing Alignment: How to Sell To A Sales Person
    Get to know your sales colleagues on a personal level and it will make the rough conversations much easier. Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. So how do you sell a marketing strategy to sales people?
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Personally Inviting You to Join Me on Mad Marketing TV
    Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Just do a Google search for “Mad Marketing TV.”
  • ANNUITAS  |  TUESDAY, OCTOBER 20, 2015
    [Personalization] The Key to Successful In-Person Events
    So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Personalization] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    By far, the most substantial change is Facebook’s unveiling of the Timeline – the company’s new vision for the personal profile. The Facebook Timeline will be rolled out to personal profiles over the next couple of months. Facebook Timeline. The timeline stretches from the activities you post today all the way through birth. Facebook.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Personalization] Personalize the Online Experience for Prospective Students
    What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? A lot. You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Ways to Personalize Within Your Online Community. Simple.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. 1) Increases Conversions. Step 2.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
    Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page.
  • 6SENSE  |  TUESDAY, OCTOBER 20, 2015
    [Personalization] Website Personalization: The Future of B2B Marketing
    Statistics from 23 Shocking Content Personalization Stats by Jeff Zelaya. These jarring statistics point to a need for marketers to not only use, but master, website personalization. With the right tools, practices and data, website personalization is more possible (and effective) than ever. How do you do this at scale?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. this blog post).
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Personalization] Maximizing the Effectiveness of Content Personalization
    However, granular personalization and targeting can help make your content unique and particularly useful for select groups. Content Personalization and Social Media. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Takeaway.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Personalization] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. While it may have saved time initially, there were costs in the long run. You cannot keep the content fresh.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Personalization] Type A vs. Type B: Does Personality Type Matter at Work?
    Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. But in the last few decades, we've seen much more complex personality assessments emerge.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Personalization] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Retargeting can re-engage a prospect with a personalized ad. For Whoohoo!
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] 3 Simple Ways to Personalize Content by Referral Source
    But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Personalization] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Here are a few key points you don’t want to miss: Personalized content is incredibly vital for today’s marketers. Personalized Video is going to change everything for you. We do the rest, and send you the personalized content!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 22, 2013
    [Personalization] [Video] This Personality Trait Can Predict Your Sales Success
    Would you believe that a person''s behavior at a party could accurately predict their sales success? Their positive attitude truly did make a difference - in the other person. It''s true. They watched for things like their energy level, gestures, expressions, tone and more. They talked and listened more. And that matters
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Personalization] Do This, Not That: 19 Tips for Becoming a Morning Person [Infographic]
    I wasn't always a morning person. Becoming a morning person isn't easy, but taking advantage of those early morning hours can make a huge difference in your productivity levels throughout the day. Want to become a morning person, but don't know where to start? In those days, sleeping in until 11:00 a.m. was second nature.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. It could be for personal branding,  lead generation , or customer service, to name a few. Happy tweeting!
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Personalization] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Personalization] Content Personalization: What it is and Why it Matters
    Personalization is what makes this possible. Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual. Personalized content contains variations that allow it to be delivered differently for different scenarios. Why Personalization Works.
  • SYNECORE  |  TUESDAY, MARCH 31, 2015
    [Personalization] Content Personalization: It’s What Consumers Want!
    According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions. Personalization is hot! Personalization is Power. Facts Don’t Lie.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • HINGE MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Personalization] Elements of a Successful Brand 3: Personality
    The first face is approachable and personable: while working for its clients, a firm might display warmth, talent, and a sense of humor. The personal connections and goodwill a firm forges during an engagement can lead to future work and referrals. Understanding Brand Personality. Ways to Get Personal. How Hinge Can Help.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Top Personality Traits All Managers Should Hire For
    There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The one thing that can’t be coached?
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Personalization] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? That's the position I've found myself in. Why Does Social Promotion Matter?
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Are you spending more or less?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. "Looks great on paper. Bad interviewer.". went to HubSpot Recruiter Emily MacIntyre for her advice.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 10, 2015
    [Personalization] Personal Branding Lessons From Joe Bonamassa
    Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks. Personal Branding Lessons From Joe Bonamassa by Raymond Morin - Maximize Social Business. Author information. Raymond Morin. Raymond Morin. Twitter | Facebook | Google+ | LinkedIn |.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Personalization] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. Luckily, automation can actually make your marketing more personal , and can also help you remain consistent in your messaging across every channel. Email Marketing
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] Email Evolution Conference Recap: Deliverability Is Personal
    The message the Gmail, Microsoft, Comcast, and AOL professionals are giving us is that email and the inbox have changed: Deliverability is now increasingly personal. The post Email Evolution Conference Recap: Deliverability Is Personal appeared first on Marketing Action Blog - Act-On. Sri Somanchi of Gmail’s Anti-Spam Team. Reputation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] How to make your company blog connect like a personal blog
    When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Personalization] TMI? How to Personalize Your Emails Without Being Creepy
    it''s very possible that we can over -personalize emails. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? No one likes a creepy marketer.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 23, 2014
    [Personalization] What’s Your Type? Personality Tests in the Workplace
    What can managers do to create functional – and harmonious – teams, and how do personality traits fit in? Cults of Personalities. According to consulting firm Bersin by Deloitte , use of personality tests during the hiring process is on the rise. Putting Personalities to Work. Sensing vs. intuition. Thinking vs. feeling.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] The Marketer's Guide to Getting Started With Content Personalization
    Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Plugging in a person’s name in an email salutation isn’t enough anymore. Netflix and Amazon are notable brands that have mastered real content personalization.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Personalization] Time to Surf the Wave of the Personal Brand
    For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. 3. The Perils of Corporate-Personal Twitter Names.
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