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  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Personalization] 8 Ways to Make Your Content More Like Personal Conversations
    In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Personalization] Personality: The Missing Ingredient in B2B Marketing Today
    We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” believe the answer is Personality. What is personality? We're swimming in a sea of mediocrity.
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Personalization] Why Social Media Trumps In-Person Networking
    Let’s compare social media networking to in-person networking. Here is my advice when it comes to getting started with your social media presence and networking and building relationships online: First, incorporate social media into your personal marketing/business plan and set goals to hold yourself accountable.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Personalization] Closed Loop Marketing: The Personal Touch
    The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? Arrival.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Personalization] It’s not a pitch, it’s a person. The super powers of influence marketing
    need a personal shopper! needed a personal relationship, not another aisle of food displays. It’s not a pitch, it’s a person — a common mistake being made out there today! To read more of Konstanze’s work, check out her personal blog. The post It’s not a pitch, it’s a person.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Personal knowledge management - Wikipedia, the free encyclopedia
    Personal knowledge management. PKM is focused on personal productivity improvement for knowledge workers in this environment. core focus of PKM is personal inquiry, a quest to find, connect, learn, and explore. Skills associated with personal knowledge management. Personal librarianship ? Personal wiki.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Personalization] Social Media Secrets To Build Your Personal Brand
    And while we have all always had a personal brand, now, this brand is evident on every platform we use to connect with others. Now is the time to build your personal brand. My tips for building your personal brand: Define what your brand means:  “Why you are talking?” “Who are you talking to?” But then the internet happened.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 12, 2016
    [Personalization] The Content Marketing Personalization Imperative
    The post The Content Marketing Personalization Imperative appeared first on Marketing Insider Group. Today’s buyers and consumers are fully in control of their customer journey and online experiences. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Personalization] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation. Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Your Business Newsletter: What’s Your Brand Personality?
    The first is  an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The  duck. It’s a part of your brand. The  gecko. The  bunny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Personalization] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. I don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it!  He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Personalization] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Back then, personalization in the consumer market involved little more than inserting a first name into a login page or email. But with the advent of big data and real-time technologies, personalization has transitioned from static elements to contextual engagement. The New Personalization Is All About Providing Value.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 11, 2015
    [Personalization] Personalized Marketing Using Data Segmentation
    Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation PersonalizationYou can create a unique, fully customized customer experience that blows the competition out of the water.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 23, 2015
    [Personalization] How to Generate Sales Leads Using Personality Quizzes
    Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on. That is possible, and today we’re going to look at how to do it for your brand. And Hi!”
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Personalization] Businesses See 500% Lift in Email Conversion with Personalized Video
    Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video. Your Customers Will Love Personalized Video Too.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Personalization] [Chart] How Personalization Increases Email Open Rates
    We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Using this type of custom personalization leads to an almost 10% increase. over the average. Sign up here.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Personalization] 3 Ways to Boost Conversions with Personalization
    If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. Online Chat.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Personalization] Life Enrichment: Personal Performance
    Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Building a systematic approach to achieving quotas.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert  Dan Schawbel. Social + Content = Personal Branding Success.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Personalization] The Power of Storytelling with Personalized Video
    The more a brand can make the story personally relevant to the individual, with calls-to-action that resonate, the more effective a brand can be in driving the desired behavior changes that compel an average customer to adopt the behaviors of the ideal customer profile. Key questions emerge from this segmentation.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Feeling Heightened Risk in B2B: The challenge with that approach, of course, is that making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. And the metaphorical question is: Can the rider control the elephant? Great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Think about it.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2017
    [Personalization] How Personalization Takes Interactive Content to the Next Level
    The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group. When we talk about interactive marketing content, we often use the word dialogue. Content Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] Why I use BrandYourself for Personal Branding
    Filed under: Personal Branding. Personal Branding Everyone needs to rank their name highly on Google, but how to do you it? Happy Halloween, everyone! I use a product called BrandYourself which is an easy to use site to ensure you rank highly for a name like Jeff Ogden. If six of the top 10 in Google are mine, then it’s working!
  • AD YOUR COMMENT HERE  |  FRIDAY, APRIL 29, 2011
    [Personalization] Social media, journalism, personal branding and value. What does it all mean?
    General social media best practices encourage people to “apply a human touch, a personality&# to your dealings on social media platforms, as it creates “relationships and connections&# with your viewers, and indicates that you’re an actual person, with feelings and…… you get the point.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn is more like a rolodex on steroids and then some. I’ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? His answer?
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Personalization] Lead Nurturing and Personalization
    Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. In other words, you need to personalize your lead nurturing. Establish Trust with Personalization Is it any surprise to you that people purchase from a business they trust? It’s true.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? Marketers today must understand whom their audience is to determine how personalized to get. James Green | Magnetic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 11, 2016
    [Personalization] Video Interactivity and Personalization for Effective Content Engagement
    In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. Hyper-personalization.
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Key to 2016: Personalize Marketing with the ICE Formula
    The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Marketing/Business b2b marketing PersonalizedWhat will successful B2B marketers to be doing more of or differently in 2016? Educate. Engage.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. How would you personalize your website for each of these personas ? Customer: Welcome back!
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Repeat.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Personal best practices for content creation success
    The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 3 Simple Strategies for Establishing Brand Personality
    If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. Who doesn’t like to smile?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. So why isn't anyone doing it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Personalization] Split personality. A {growtoon}.
    The post Split personality. A {growtoon}. by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. growtoons
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. I’m wearing a different hat. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. The copywriter has to look at things from the other person’s point of view and come back with words that arouse a “want.”
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Author: Phillip Chen The challenge executives face is clear. So how do we address this issue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] Connecting personal branding, your online network, and business value
    Do you nurture your online personal brand? Or is your brand simply your personality? Does your personality create your brand or does your brand create your personality? In fact, Tom characterizes personal branding as a “load of crap.” ” What is the role of personality containment?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? How do you find the right person to lead this charge? By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Personalization] Why Your Personal Brand Represents Your Career Insurance
    Since you don’t know what what tomorrow might bring, you need a rock-solid personal brand. Executive focuses on his personal brand. Because of his strong personal brand, Paul’s always in demand. It is the consummate personal branding website. My personal results with BrandYourself. Paul Dunay. LinkedIn.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 2, 2015
    [Personalization] 4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level
    The essence of big data for marketing is that you can personalize your customer relationships. Big Data Marketing Digital Marketing Lead Segmentation and Scoring Product Marketing data driven marketing PersonalizationWhen you boil it all down to its essence, what is big data marketing really all about? In other words, […].
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 10, 2016
    [Personalization] Using A Personal Brand To Sell
    For me, building my personal brand is integral to everything I do. My personal brand is how I sell. The post Using A Personal Brand To Sell appeared first on Marketing Insider Group. My brand is how I get traction for the tools I build and the projects I’m invested in. Content Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Personalization] 8 Personalities to Look for When Assembling a Content Team
    We’ve identified eight personalities that can strengthen your team. Check out more about these personalities below -- they’ll help bring your content strategy to fruition. Personalities to Look for When Assembling a Content Team. 1) The Taskmaster. This person love metrics, A/B testing , and proving that ROI. Period.”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 26, 2016
    [Personalization] Is This Person Sabotaging Your Sales Success?
    This same person has sunk my own deals too.). At a recent conference, a sales rep was telling me about a deal he should have won. After hearing his story—I couldn't help but agree. He should have made the sale. Even worse, it was clear that someone was ruining his chances. And I knew exactly who it was. Winning Deals
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. Why Do We Prefer Personalized Experiences? The Dark Ages. No Netflix. No Hulu.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Personalization] Turn social into your own personal media empire
    If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Personalization Makes Programmatic Advertising a Win-Win
    Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Personalization] 3 Steps to Mobile App Personalization
    Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization. Here are three things to keep in mind on your journey towards app personalization: 1.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Personalization] 18 of the Best Personal Websites We've Ever Seen
    But there are better ways to stand out against your competition, and building a personal website is one of them. personal website can serve different goals, but perhaps what it does best is provide you with an opportunity to tell your story. 18 of the Best Personal Websites We've Ever Seen. Ah, the job search. Resumes. Blogs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Personalization] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Personalization] Personal business lessons from 2015 and what you can learn from them
    Today, I want to share the most important personal business lessons from my online career in 2015. draw personal b-day and ‘thank you’ notes to let them know how much I value them. Today, I want to share the most important personal business lessons from my online career in 2015. only browse through bookstores.”.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Personalization] 5 Personal Assistant Tools That Actually Make Life Easier
    But which personal assistant tools are the most helpful? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task. Today, consider us your digital personal assistant. Personal Assistant Tools That Actually Make Life Easier. 1) Operator. Price : Free.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Personalization] Make Personalization Work by Starting with the Right Data
    In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. How Do You Determine the Right Data?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 27, 2015
    [Personalization] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
    In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial. The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Personalization] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Hopefully Optimistic? CMO Corner
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Personalization] How to Sell to 4 Different Personality Types
    Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. Personality Types (And How to Sell To Them). 1) Assertive.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 4 Things Holding Back Your Use of Personalized Data
    Personalizing the customer service with data — it’s the new gold standard of marketing. personalized customer experience fosters loyalty and brand ambassadorship and assures a long and mutually beneficial relationship with your customer base, right? Well, yes, but let’s back up a minute.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Personalization] Use a Name Badge as a Personal Branding Tool
    What’s the first thing each person looks at? Let’s say you are going to a big tradeshow like Dreamforce. Your name badge. So do you want a “Hello, My Name Is ” name badge, so do you want to be unique? vote for unique. So go out and buy yourself a name tag like this one. Marketing Find New Customers Mad Marketing TV
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] 5 Ways To Engage Customers Using Personalized Marketing
    The post 5 Ways To Engage Customers Using Personalized Marketing appeared first on Marketing Insider Group. It’s far better to try to engage customers via marketing that’s […]. Content Marketing
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Personalization] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. In the end, the goal is to enrich marketing agencies that know so much about its clients’ customers and are so predictive – hence predictive personalization – that they can always satisfy customer desires and make them happy.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Personalization] 7 Tips for Making Your Transactional Emails More Personal
    While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Just think about the opportunity that level of open rates and interaction gives you to provide personalized value to the reader. Glad you asked.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Personalization] 5 Tips to Infuse More Personality into Your Content
    The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. It’s dry; has no personality; and doesn’t feel relatable.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 25, 2011
    [Personalization] Blogging and Content Marketing: Results Versus Personality
    However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.].
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Branding 2013: Embrace Pinterest and Show Your Personal Side
    As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Personalization] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Personalization] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. We've found that people have responded better to offers that contain a personalized URL (such as www.fun.com/yourname ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Instead of telling you what KNOWN is all about, I’m going to share what I personally learned from writing this book. In the beginning.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Personalization] The Importance of Personalization
    As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. The post The Importance of Personalization appeared first on Opentopic. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.” ” We’ve.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    What’s in a domain name for executive personal branding? A lot more perception and power than you might think. Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? What the heck is a Top … Continue Reading. by Neal Schaffer - Maximize Social Business.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Personalization] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Personally, I don’t really care “What’s mandatory for spring”. It might sound counter-intuitive, but enlisting the help of technology can actually make your emails feel a lot more personal – especially when you’re sending emails to huge lists. About a week later (a week of irrelevant emails, I should add) the jeans arrived.
  • PFL  |  TUESDAY, OCTOBER 25, 2016
    [Personalization] Personal Marketing Center Live on Salesforce AppExchange
    We've just released the first cross-cloud solution on the AppExchange: Personal Marketing Center! Sales Enablement marketing personal marketing center sales and marketing alignment salesforce
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Personalization] How B2B Professionals Can Use Content for Personal Branding
    The video below is about personal branding. If you are a B2B sales person, the conversation is perfect for you and gives you some things to start thinking about as you begin to incorporate social selling into your approach. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. These individuals willingly gave you a personal email address – you likely didn’t buy, rent or scan them to capture it.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 7, 2016
    [Personalization] Create relevant content based on personality profiles
    So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. Content Marketing
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Personalization] Personalization 3.0: Turning Your Website into Your Best Salesperson
    Personalization is neither a new term nor a new concept. remember when one of the original enterprise content management solution providers, a company called Vignette (remember them?), set out in 1995 to “make Web publishing easier and more personalized.” More personalized? Why personalization? The post Personalization 3.0:
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Personalization] How to Build Effective Teams Based on Personality Type
    However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.).
  • B2B LEAD BLOG  |  WEDNESDAY, MARCH 16, 2016
    [Personalization] Use Marketing Automation to Personalize Your Emails and Increase Leads
    Email personalization can greatly increase the potential of an email marketing campaign, allowing businesses to generate more leads with less money. Email marketing is one of the most effective digital marketing channels for lead generation. It […]. Marketing Automation marketing automation
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. 1) Gmail’s Multiple Inboxes. At some point in our lives, we have to just accept who we are. forget names pretty much immediately after I meet people. forget where I parked my car. forget what groceries I was supposed to pick up when I get to the store. Multiple inboxes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] What You Need To Know About Content Personalization (And The Technology Behind It)
    The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group. Today’s consumers are tired of irrelevant marketing content they don’t want or need. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. Content Marketing
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Are you spending more or less?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Personalization] Using Customer Data to Inform Your Personalization Strategy
    Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Data Attributes & Quality Data Management
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Fast Forward: Video Content Goes Interactive and Personal
    From generic to personal. Video content will get personal with more and more marketers using automated video personalization to bring viewers into the story (and boost conversion rates as a result). Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! That won’t last. 5.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Personalization] Time to Surf the Wave of the Personal Brand
    For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. 3. The Perils of Corporate-Personal Twitter Names.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Targeting and Personalization Location.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 11, 2016
    [Personalization] Personal Traits Versus Business Skills: Creating the CMO Fit for the Future
    When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The findings indicate that key personality traits directly influence top performers’ selling style and ultimately their success.&#.
  • HIVE9  |  THURSDAY, NOVEMBER 3, 2016
    [Personalization] Make Marketing Personalization a Reality
    Buyer's journey Hive9 Marketing PersonalizationGetting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Personalization] A more personal approach to content marketing
    One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. So it’s surprising that many firms – large and small – overlook the personal approach in the content marketing. They’re the ones who have it right. Like this post?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Personalization] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Modesty. Selling Style Impact: Team Orientation. Conscientiousness.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. StaySafeOnline.org. link].
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