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  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. Au contraire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Personalization] A Rant: In Praise of The Unremarkable
    understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. You know, sometimes, a person just has to work in their daily work. Yes, When I rant, it is not a knee-jerk reaction.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 23, 2012
    [Personalization] What the beach taught me about social media.
    PersonalNothing. Absolutely nothing. I’ll bet you were expecting something pithy weren’t you? Well the truth is, on my beach vacation I spent time with my family, got some exercise, read books, and didn’t think about business at all. And I am really re-charged! Are you taking a break now and then? Family fun. Sunrise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Did this blog make a difference?
    Finding the Balance Between Personal and Professional on Twitter. I like it because it represents the biggest personal risk of the year.  blogging Personal blogging best practices grow blog mark schaeferAt this time each year I reflect on what has happened on {grow}.  Did it move ahead? Innovations. 3) New perspectives. 
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Personalization] Turn social into your own personal media empire
    If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Personalization] Thoughts for the tornado victims
    Filed under: Fearless Competitor , Personal growth. Fearless Competitor Personal growthSunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. While our home was mostly destroyed, no one died in my family. Thank God.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Personalization] Twisten Carefully
    Everything from what they had for breakfast to personal details I'd rather they kept to themselves.  We  filter the stream to meet our own personal needs.not to hear everything that's said. Tags: My Own Personal Soapbox Think Again   We all know there's a lot of noise out there.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] Marketing Is Personal – Emotion Beats Promotion By 2X
    'I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now Buyers feel a much closer personal connection to their B2B brands than to consumer brands. How To Make B2B Marketing Personal. Now we have the research to prove it. Strategy
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Personalization] The Impact of Social on B2B Brand Personality
    One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. In other words, personality shines through. Think about what kind of personality your company has and then design. So, what happens when your audience applies their filter to that experience? Set goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Personalization] 3 Life lessons that led to social media success
    Wisdom comes the hard way, when you are scratched with the sandpaper of relationships, which exposes you to your deeper weaknesses and the rough edges in your personality which need polishing. Dr. Amit Nagpal is a Personal Branding Consultant & Deepest Passion Coach. 'By Dr. Amit Nagpal, {grow} Community Member. Let’s begin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Personalization] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it! He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Personalization] The Humanization of User Experiences: the Emotional and Personal Must
    Today, a human approach that goes beyond openness, personality, personalization and transparency is a must, as engagement rules and brands become dynamic, defined by their touch points, interactions and emotional connections. Social conversion when the lines between personal and corporate identities are blurring.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 13, 2010
    [Personalization] Fair Play
    won't keep going - we all know the examples, in business, government, sports and our own personal lives. In our personal lives we'd learn to trust again - knowing that everyone we encountered was playing according to the rules of Fair Play. Tags: My Own Personal Soapbox The rules have changed.   Hmmm.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. These individuals willingly gave you a personal email address – you likely didn’t buy, rent or scan them to capture it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 24, 2011
    [Personalization] Happy Holidays
    PersonalMERRY CHRISTMAS. to everyone in the {grow} community.  . Original {grow} decoration by Holly Yalove. Wasn’t this a cool gift? .
  • B2BMARKETINGSMARTS  |  WEDNESDAY, MAY 19, 2010
    [Personalization] Making B2B marketing personalization personal
    Terri talks about the value of social media and educational content to project a personal image for a company, and it’s solid advice. The magic words for marketers to make a personal connection with their prospects are “data&# and “versioning.&#. want a real relationship with you. want you to help me be successful.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 27, 2010
    [Personalization] Drama Sells, Even When its BULLoney!
      Just think what it can do for our work life, our personal life and our kids!     Tags: My Own Personal Soapbox The great minds of Apple gave us innovation today.   I can carry one small iPad onto the plane or in the car and do everything I need to do.      You have to be kidding me? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 24, 2013
    [Personalization] What keeps you from making your mark?
    can smile now at that person. can smile now at that person. Entrepreneurism sociology pauline baird-jones personal branding personal growth 'By Pauline Baird Jones, {grow} Community Member. puked on my tutu just before I was supposed to dance with the fairies in my first recital. was five. That fear feels like dying.
  • PHOENIX RISING  |  MONDAY, DECEMBER 7, 2009
    [Personalization] We Need Consequences
    Tags: My Own Personal Soapbox
  • LOOPFUSE  |  THURSDAY, AUGUST 11, 2011
    [Personalization] When Do Startups Need to Hire a Marketing Person?
    Knowing when the time is right to bring on someone to focus on marketing can be a tough call for entrepreneurs running a Lean Startup. For most new businesses, marketing is seen as a luxury that is both inaccessible on a shoestring budget and, at the same time, essential to the development of a new [.].
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Personalization] 8 Ways to Make Your Content More Like Personal Conversations
    In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Personalization] The Three Words for 2013
    business strategy sociology personal growthI first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip! dread it. Any ideas? Conversational.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Personalization] How a Blog Went From Zero to AdAge 100 in Nine Months
    This attention to content and personal respect for my readers may be the thing that has helped power the blog.  have provided employment, recommendations, guest posts, personal advice and much more to my readers because they have become my friends. Blogging best practices Personal blogging best practices blogging tips grow blog
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Personalization] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution. Content Marketing Junta42 Events content marketing world events in-person eventsLast month we talked about public speaking and presenting tips for business and professional speakers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Using Big Data To Target The Right Consumers With The Right Offers
    'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Sync Your Channels.
  • B2B MEMES  |  FRIDAY, NOVEMBER 25, 2011
    [Personalization] Personal vs. Corporate: Six New-Media Principles, No. 3
    But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Blogging with Personality and Tim Ferriss
    How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included. Digg this!
  • NNC SERVICES  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] How to Use Social Media for Personal Branding
    Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. What can we learn from this is that personal branding means more than acting spontaneously.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. this blog post).
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Personalization] Data Privacy and Personal IDentity Management (PIDM)
    It’s becoming more and more apparent to consumers when their behavior and personal information is being used.  There will also have to be some quid pro quo between marketers and consumers relative to the sharing of their personal data and online behavior.  Can you identify any other good examples
  • PHOENIX RISING  |  THURSDAY, FEBRUARY 11, 2010
    [Personalization] But That's the Way We've Always Done It
    Tags: My Own Personal Soapbox Think Again Transformation
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Innovation Corp Culture Digital Marketing Marketing Strategy Personalization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 18, 2011
    [Personalization] Three steps to add bling to your blog
    Dig deep and figure out how to deliver an idea to your readers in a fresh and personal way. The heart of originality is bringing YOUR experience and personality to your writing. Don’t settle for ordinary – go the extra step and add some of your own personal flair to the topic.  Let’s get phat. Go non-linear. 
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MAY 20, 2013
    [Personalization] Digital Marketing Personalization Survey Recap
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] With all of the digital marketing “noise” bombarding consumers on a daily basis, marketers need to personalize their campaigns to make sure their message is the shining star among the masses. Here at Neolane, we put together a survey to get a glimpse into brands’ current and [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Personalization] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo. Make Every Channel Personalized! How can a marketer personalize on  all  channels? GtJx_pZjvzc.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Personalization] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Personalization] Facebook’s Look Back Videos and the Power of Personalization
    To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, JULY 16, 2013
    [Personalization] Mobile Marketing: 4 Use Cases for Personalized Push Notifications
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. Mobile Marketing Mickael Bentz Posts
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Personalization] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? ” Many marketers are asking themselves if now is the time to build their personal brand. Should we bother? Of course not.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Personalization] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. However, the above profile tips are the things that you can do immediately to truly maximize the potential for the new personal profile page user interface.
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Personalization] Are Your Reps’ Personal Brands Visible Online?
    Should we really enable them to build their own personal brand? couple email exchanges later, and that “expert” whom you’ve never met has now opted in to your personal network. . person , on the other hand, with a demonstrated track record of directing me to valuable information worth my time, is someone I’m more likely to listen to.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 24, 2010
    [Personalization] A Very Lite Brite Christmas
    PersonalAt this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.  Lite Brite was the Photo Shop of the 1960s. 
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Personalization] The Truth About Social Media Content. What Part Don’t You Get?
    Multi-Channel Marketing Personalized Communication Social Media Marketing Assessments Social Media Assessment Wendy K EmersonWendy K Emerson. Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? Yes, I said 2 million per minute.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] How do I get a job in social media marketing?
    Star performers will be able to apply their love of the social web to marketing research, consumer behavior, product development, personal selling, and brand-building.   The most powerful addition to a resume is demonstrating quantifiable achievement through your personal efforts. Tags: careers personal branding So be realistic. 
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. 'There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] Get ready. Social scoring will change your life.
    I’m guessing that within a 12 to 18 months, you will be able to use new augmented reality technology to scan a room of people with your smartphone and get a numerical social rating for every person in sight.  3) Personal branding starts with social influence. Become a personal Klout coach. This CREEPS ME OUT. Participate.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Personalization] Closed Loop Marketing: The Personal Touch
    The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? Arrival.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Personalization] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 7, 2009
    [Personalization] Social Media speeds Onboarding
    Tags: Social Networking social media Personal Branding
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 28, 2011
    [Personalization] This time it’s personal
    There’s even low cost, high quality variable digital print capability to ensure our old media is as personal as we want it to be. Getting upfront and personal. B2B B2B campaigns B2B data B2B marketing Marketing personalisation relationship marketing One-to-One marketing personalisation personalizationBack then we had excuses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Personalization] Five ways to avoid the personal online ghetto
    Let me explain with a personal story. . The post Five ways to avoid the personal online ghetto appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let me explain with a personal story. . ' . Have you seen the movie Wall-E ? Here’s the interesting part. They are depicted as overweight and dumb. Everyone.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Attitudes Toward Personalization. 7) The top reasons for U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [Personalization] Bringing down the Twitter snobs
    So to that extent, I am not a person who follows everybody. Reza Malayeri is exactly the type of person Mitch would not follow.  So my first point — There is an amazing person behind every single Twitter picture. Share and Enjoy: Tags: Leadership Social Media best practices Twitter best practices personal branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 22, 2014
    [Personalization] 5 Simple Strategies for Growing Your LinkedIn Influence
    Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Here are some ways you can build rapport on LinkedIn: Send personalized invitations and thank-you’s when connecting with others on LinkedIn. LinkedIn personal branding building influence on linkedi stephanie sammons
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Personalization] Personal time versus social media time: Something has to give
    Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). The post Personal time versus social media time: Something has to give appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network
    Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Developing Mentors from Your Personal Learning Net.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Personalization] Personal Branding Tips with CK Kerley, Mobile Marketing Expert
    Presented for your viewing pleasure in glorious High Definition, Christina CK Kerley, mobile marketing expert of CKB2B.com shares tips on building your personal brand with show host Jeff Ogden of Find New Customers ( [link] ). Interviews & Guest Appearances content marketing Find New Customers management-best-practices personal branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 14, 2011
    [Personalization] It’s the drugs talking.
    Nawwwww …… PersonalThis is Day Four of my bout with strept throat.  I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. feel like I have two flaming golf balls in my throat. am a reclusive monk when I’m sick. Not a bad habit, actually. That was a joke. Habit. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 8, 2012
    [Personalization] The social web. Where dreams really do come true.
    Here’s to Chelsea, social media, 200,000 views of her video, and the power to make dreams come true: Personalities of the social web YouTube and video chelsea gill jason segelThis story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 3, 2009
    [Personalization] Is Trust Broken?
    Tags: Musings My Own Personal Soapbox
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Personalization] The Importance of Personalization in BtoB Marketing today
    If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? 'Hey Tampa/St. Read it here.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
  • PHOENIX RISING  |  SUNDAY, JANUARY 10, 2010
    [Personalization] Little White Lies
    Tags: Find Your Power My Own Personal Soapbox Transformation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 30, 2011
    [Personalization] OK. 30,000 followers. Now what?
    I decided to cut out the parts about Twitter tips and expose the raw edge because there has been a significant personal development since my last “journey” blog post. Every person is amazing in their own way. Do you have to have a certain kind of personality to thrive in the spotlight? just hit 30,000 followers.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Personalization] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Monitor. Pick an RSS tool.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Personalization] Do your Content have a Personality?
    Does your content have a personality? You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Personalities matter, they always have, and they are now emerging as a strong marketing advantage. Let their personalities shine, share, and connect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] The truth behind why my blog sucked for two years
    think the key was connecting my personal stories to business lessons. Related Stories The blogger’s kryptonite My most important lesson in business almost killed my blog Five ways to avoid the personal online ghetto. think the key was connecting my personal stories to business lessons. Sucked. Sucked. Sucked. Bring it.
  • PHOENIX RISING  |  MONDAY, JULY 27, 2009
    [Personalization] Stop with the 4 Letter Words!
    Tags: My Own Personal Soapbox
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Personalization] My February Challenge: 10 Tweets a Day
    Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. am happy to say I met my goal. This month, I’m setting my sights on Twitter. 
  • PHOENIX RISING  |  FRIDAY, JULY 24, 2009
    [Personalization] The Enemy is Out There
    Tags: My Own Personal Soapbox
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 16, 2013
    [Personalization] The end of an analog life
    'I’m going to take a break from the usual stream of marketing tips, tricks, and observations here on {grow} to get a little personal and weird. Five ideas to re-build your personal brand after a move 5 creative lessons I’ve learned from my enemy. Personal sociology digital life digital records 1) It all must go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Personalization] Breaking Blogging’s Biggest Taboo
    business relationships PersonalI’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. As a blogger, it’s cool to be annoyed, excited, introspective, outraged, depressed, happy, mad, sad, and glad. But it is never, ever cool to be proud. think the reason is simple.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Personalization] The Myth of Business vs. Personal Profiles in Social Media
    So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? hope you’ll share yours as well… Work is Personal. Is this a personal or professional blog? Work is Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 25, 2013
    [Personalization] Holiday Greetings from @MarkWSchaefer
    Personal mark schaefer 'If you cannot see this video click here to see a holiday greeting from Mark W. Schaefer. It has been far too long since I posted any video of myself to the blog community. At this time of year I am feeling so grateful for you, the readers of my blog. This is a special holiday message just for you! Chapman. Schaefer.
  • PAUL GILLIN  |  FRIDAY, AUGUST 1, 2014
    [Personalization] Farewell, New England
    Personal 'Dorky college senior, 1979. On Aug. 31, 1975 my parents dropped me off at the Boston University dormitory at 700 Commonwealth Ave. with a suitcase, a box of basic living supplies and a squash racket. have no idea why they gave me the squash racket. was never any good at squash. My opinion has never changed.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    With the advent of the new UI from LinkedIn, one thing is clear: LinkedIn Endorsements are here to stay and are becoming an integral part of our profile – and personal brand. It acknowledges that they have a particular skill, and actually will help strengthen their personal branding without them having to do anything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Personalization] Guy Kawasaki is the devil
    Damn you for being the most eclectic and confounding personality on the tweet stream! Tags: Personalities of the social web Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Previously, he was an Apple Fellow at Apple Computer, Inc. Impressive.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Personalization] Getting Personal with Customer References: Matchmaking that Works
    We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Personalization] The Spirituality of Social Media
    Here are a couple of personal observations. The Internet now allows you to find your folks wherever they may be, to establish your personal movement. Tags: Leadership Marketing Solutions Personal business relationships sociology would love to hear what you think! Spiritual touchpoints. It was supposed to run today.  Tweet This!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    'What’s in a domain name for executive personal branding? Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? Personal Branding brand branding Business company difference executive find internet LinkedIn media presence profile recently reputation the social time video Website WordPress
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? Consider what you write as the value proposition of your personal brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 30, 2011
    [Personalization] The Business Case for Social Media Mystery
    It’s inconsistent with my personality, and by extension, my brand. branding personal brandingAustin Powers, International Man of Mystery. doubt he would be on Twitter. Or would he, baby? This struck me as I watched a demonstration on the various nuances of the royal curtsy. think there is something to be said for mystery.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Personalization] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. careers personal branding marketing careers social media consulting Success is hard to come by.
  • CONNECT THE DOCS  |  MONDAY, MARCH 21, 2011
    [Personalization] Future of Marketing - Technology Enabled Personalized Marketing
    So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? Customers have very heterogeneous needs. Let us address 2 questions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Personalization] HubSpot Launches New Version to Deliver Better-Targeted Content
    hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. workflows (hah!
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Personalization] Personality – The Missing Ingredient in B2B Marketing today
    After watching me, please visit Personality What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand Generation
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Personalization] 5 Marketing Automation Email Tips
    Personalize the Email Heading. The second example is more personable and seems like you truly understand and want to solve the problems of that poor head of IT. You may be saying – how can I personalize the heading for each of my email subscribers? Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    'Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Personalization] How B2B Professionals Can Use Content for Personal Branding
    The video below is about personal branding. If you are a B2B sales person, the conversation is perfect for you and gives you some things to start thinking about as you begin to incorporate social selling into your approach. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 9, 2010
    [Personalization] Extreme Measures
    get ticked every time I hear of yet another lawsuit filed by some person who wasn't paying attention, using common sense or who was doing something just plain stupid and was injured.    Remember the person who poured hot coffee on themselves and was burned - and sued the restaurant?  Pretty bad, huh? have to ask.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Is this the new face of power and influence? Think about it. It shocked me.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 12, 2013
    [Personalization] VIDEO: Keeping Digital Marketing Personal
    From Entrepreneur.com, here's a video in which digital marketing expert Jason Falls explains how to use high-tech marketing methods while still maintaining personal relationships with customers. View Original Article
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Personalization] This is why you’re a social media loser
    Anyway, wanna go listen to another young person try to explain it to us?&#. Not strictly geeks, but left-brain, analytical personalities who see the patterns in keywords, practice SEO copywriting to apply them and understand the science behind building an audience and moving it from one point of engagement to the next. Tweet This!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 17, 2010
    [Personalization] Personality – the missing ingredient in BtoB marketing
    Short, to the point and fun. Hope you enjoy it.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”? 1 The Malleable Mind.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert  Dan Schawbel. Social + Content = Personal Branding Success.
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