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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Personalization] How do you measure a personal brand?
    She’s an Edelman measurement fanatic and here’s her take on the topic as it relates to her personal brand … There has been an incredible focus on social media measurement lately, as well there should be.  And on a personal level, I wanted to meet more people in a new city. Not exactly. Probably not. Blog comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 5, 2013
    [Personalization] The blogger’s kryptonite
    Blogging best practices Communty-building personal branding blogging best practices personal brand building social media community building 'When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course. blogged for clients. did guest posts. wrote for the Rutgers University blog. Go short or go home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Personalization] The blogger’s electronic arsenal
    Blogging best practices Marketing Solutions PersonalI am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. laid everything out on the hotel room bed and … it is getting to be a little ridiculous. B- iPad 2.  C – Toshiba Portege R835. F- iPod.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [Personalization] Social media and the big conversation “fail”
    We see these little smiling avatars each day without really having a clue about the person behind the picture. Tags: Personal business relationships sociology I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Is this the new face of power and influence? Think about it. It shocked me.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Personalization] Personal Branding Success in 15 Steps
    Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. also included one of my PowerPoint presentations when I do in-person workshops on personal branding (this article was based on that presentation). Drive your career. Shorten sales cycles. Are you in?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Personalization] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Personalization] My February Challenge: 10 Tweets a Day
    Social Media conversation curation new media personal branding tweets TwitterIt’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. am happy to say I met my goal. This month, I’m setting my sights on Twitter. 
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Personalization] Multiple-Personality Disorder in B2B Marketing Content
    " If your messaging appears to have a multiple-personality disorder, it's unlikely that you'll make it that far The problem is that all the variations derived by different marketing functions may be creating confusion more than driving interest or delivering recognizable value. The six choices included: product line. industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? A very common recruiting mistake that non-marketing leaders make is assuming that one person is willing and able to do everything needed by the business. Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? Type of Marketer.
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Personalization] Social Media and the Clash of Brands
    His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. The Perils of Corporate-Personal Twitter Names. This is a tricky issue for media organizations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] How to make your company blog connect like a personal blog
    When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] The Positive Power of Jealousy: Finding Your Direction
    This was not the person I wanted to be. This was not the person I wanted to be. m not about to jettison my personal or professional goals so they can feel better about their choices. This was not the person I wanted to be. This was not the person I wanted to be. 'Laila Ali. Follow the fear,” he told attendees.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Personalization] Social media success also breeds risk
    Although Social Slam was spectacularly run by the Knoxville Social Media Club, my name is inexorably associated with the event as its founder and the person who puts the program together. No person or company receives any direct financial gain from Social Slam. Corruption on social web personal branding Social Slam
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Personalization] Why marketing doesn’t suck
    careers personal branding marketing as a profession marketing best practicesOver the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Personalization] Dispatch from SXSW
    PersonalI thought I would pass along a few impressions from Day One of SXSW. This is the epic meeting of all things digital, and all things that WANT to be digital. For many people I think the first day was pretty miserable. The weather has been horrible — cold and rainy, which delayed flights and made getting around difficult.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Personalization] 4 Ways E-commerce Can Drive Conversions From Green Initiatives
    Posted in eCommerce Personalization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal. Get (environmentally) personal. Personalization. eCommerce Personalization ecommerce Green MarketingGoing green, online—is it worth it? The short answer is yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 27, 2011
    [Personalization] Why are the “social media elite” ignoring us?
    So my first recommendation is, don’t take it personally.  By providing personal attention to him, I may create a lifetime fan who will actively engage with me and tell others, too. Blogging best practices customer acquisition personal branding blogging strategy building a blog community starting a blogliterally mean NONE.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Personalization] The ABCs of Personal Branding [Infographic]
    Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Of course it depends on your fit for the role and the company, but one thing employers consistently look for is a solid personal brand. The Complete A to Z Guide to Personal Branding.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Personalization] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. My personal results with BrandYourself. The WRONG Jeff Ogden. Quora.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”? 1 The Malleable Mind.
  • FOLLOW THE LEAD  |  WEDNESDAY, JUNE 16, 2010
    [Personalization] Pivot in marketing means more personalized messaging
    Amid the explosion in social networks, Carone stressed that marketers need to step up their efforts to create more personalized messages that can cut through the proverbial clutter and create a dialogue with prospects. “The future of marketing will be more like the past than you could ever imagine.” – Ted Levitt. In an increasingly Web 2.0
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
  • PHOENIX RISING  |  SUNDAY, MARCH 7, 2010
    [Personalization] Sensationalism is not Expertise!
    " Scott put it on the table when it comes to selling out our integrity for the big bucks - something I personally see happening all around me.   And now to one of my current personal peeves - the everyday sensationalism or just plain negative attacking comments that have become cool in our world. So go read his post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 5, 2013
    [Personalization] In praise of the naked business
    Entrepreneurism humor Personal entrepreneurship innovation lean business schaefer marketing solutions 'I have a confession to make. run my business from a chair. I’m not kidding. Writing books. Preparing speeches. Blogging. Consulting with companies from all over the world. It all happens right here. It wasn’t always this way.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 9, 2009
    [Personalization] Power Chicks Do It Bigger
    Tags: My Own Personal Soapbox
  • WINDMILL NETWORKING  |  MONDAY, MAY 7, 2012
    [Personalization] Give Your Social Media Campaign a Face with Video
    Social media has brought the idea of personal branding for executives more into the forefront today than in years past. The TV show “ Undercover Boss ” is a perfect example of personal branding. Then I realized that I hadn’t actually met him in person but had watched an online video that he had had made! Personal Branding Vide
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 11, 2012
    [Personalization] The Joy of Life
    I am constantly thinking about how I can transform and re-frame my personal challenges into experiences of joy. Personal finding joy in life gabrielle laine-peters joyful lifeI just completed a whirlwind trip of London and had very little time to rest and take in the sights. Huxley-Jones (1963). Such a simple life, such a joyful life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Personalization] Social media truly levels the playing field
    And ever since I was introduced to Anne, I have been trying to see the social media world through the eyes (and ears) of the disabled … How would this work for a deaf person? blind person? careers Personalities of the social web social media and disabilitiesStop what you’re doing and watch this short video. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Personalization] 5 pieces of social media advice that trapped me
    A “mentor” told me that was just part of my personality, and that I should find a career style that wouldn’t involve customer communication. It wasn’t a personality trait – it turned out I just lacked the experience and had to learn how to address my customer’s needs. 'By Mars Dorian, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 19, 2010
    [Personalization] My own 11 little secrets
    But I can have a profound impact on the happiness of that one person I’m married to.  So even when a person is a bastard I try to imagine them as an infant and think, “damn, I’m sorry it had to turn out this way. Tags: Personal Quite a few other bloggers followed suit, so I thought I would give it a whirl. 
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Personalization] Pinterest drives enormous blog and business success
    Case studies economics of social media Personalities of the social web ROI and measurementGuest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. Pinterest!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The findings indicate that key personality traits directly influence top performers’ selling style and ultimately their success.&#.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Personalization] How to improve personal branding? Get yourself ranked in Google!
    So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook?
  • PHOENIX RISING  |  SUNDAY, AUGUST 23, 2009
    [Personalization] The Ghost and Our Integrity
    Or there's that personal agenda, "But I need the money!" Help them identify a blogging team that alternates posts so there's no big load on any one person. Tags: My Own Personal Soapbox The topic of ghostblogging and Tweeting is popping up everywhere.  can't believe we're even having this debate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 18, 2010
    [Personalization] The moment that changed my life
    Tags: Personal
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 20, 2012
    [Personalization] Sales and Marketing Alignment: How to Sell To A Sales Person
    Get to know your sales colleagues on a personal level and it will make the rough conversations much easier. Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. So how do you sell a marketing strategy to sales people?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Personalization] Personality: The Missing Ingredient in B2B Marketing Today
    We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. believe the answer is Personality. What is personality? There is no roadmap to personality, but you can learn from some good examples. Flesh out ideas.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Personalization] De-Personalizing Google Search Engine Results Pages
    According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. Yoast has a great article on disabling personalized search with a plug in. For a more advanced solution, SEO Moz has a great article on Hacking Google’s Personalization code. Public sees. Search Engine Marketin
  • WORKFACE  |  FRIDAY, JULY 8, 2011
    [Personalization] Why Personal Branding Matters to Small Business
    Tom Pick wrote a wonderful post last week titled Why Personal Branding Matters to Big Companies. It got me to thinking about how personal branding can transcend the size of any organization and act as a foundational tenet for any customer relationship, but has special importance for small businesses. by Lief Larson.
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Personalization] Is Your Brand a People Person?
    It’s Not Business, It’s Personal. In addition to your Facebook or Twitter account, consider playing up the personalities and people behind your product. Shows have their own Facebook pages and their own Twitter accounts on which celebrity hosts respond in person to questions and comments from viewers. I have people skills.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] 3 Reasons Online Customers Never Return
    Posted in Personalization. And it’s called personalization —aka using what you know about your online visitors to create highly individualized experiences for them. Personalization can be simple, based on one or two collected insights, or a highly complex interaction of detailed formulas and algorithms. And vice versa.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Personalization] Facebook’s Look Back Videos and the Power of Personalization
    To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?
  • PHOENIX RISING  |  SUNDAY, DECEMBER 6, 2009
    [Personalization] Absolute Power
    Tags: My Own Personal Soapbox
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 23, 2012
    [Personalization] What the beach taught me about social media.
    PersonalNothing. Absolutely nothing. I’ll bet you were expecting something pithy weren’t you? Well the truth is, on my beach vacation I spent time with my family, got some exercise, read books, and didn’t think about business at all. And I am really re-charged! Are you taking a break now and then? Family fun. Sunrise.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. Au contraire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Personalization] 3 Life lessons that led to social media success
    Wisdom comes the hard way, when you are scratched with the sandpaper of relationships, which exposes you to your deeper weaknesses and the rough edges in your personality which need polishing. Dr. Amit Nagpal is a Personal Branding Consultant & Deepest Passion Coach. 'By Dr. Amit Nagpal, {grow} Community Member. Let’s begin.
  • B2B MEMES  |  THURSDAY, JUNE 24, 2010
    [Personalization] Advice to the Re-Employed: Think Freelance
    You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Personalization] A content marketing framework for the digital age
    In fact, several people who have read early copies feel Youtility works very nicely on the personal level. Every person reading this has purposefully NOT filled out a contact us form on a site, even though they were interested, because they didn’t want to be contacted by a salesperson. thought this was bold and honest. And why not?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] The 7 Personalities Every Successful Social Media Manager Has
    'There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. Split Personalities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Personalization] A Rant: In Praise of The Unremarkable
    understand that people love these little self-help validations in the social media stream, but you can be a great and worthy person without writing your manifesto, living out of your box, or daring to be a failure. You know, sometimes, a person just has to work in their daily work. Yes, When I rant, it is not a knee-jerk reaction.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. So why isn't anyone doing it?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki
    Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Q: What is personal knowledge management? A: To manage your personal knowledge, whenever you learn something new â?? For more information on personal knowledge management, see: Your say: Personal knowledge management by Sandra Higgison.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Personalization] Marketing Is Personal – Emotion Beats Promotion By 2X
    'I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now Buyers feel a much closer personal connection to their B2B brands than to consumer brands. How To Make B2B Marketing Personal. Now we have the research to prove it. Strategy
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 24, 2011
    [Personalization] Happy Holidays
    PersonalMERRY CHRISTMAS. to everyone in the {grow} community.  . Original {grow} decoration by Holly Yalove. Wasn’t this a cool gift? .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Personalization] Did this blog make a difference?
    Finding the Balance Between Personal and Professional on Twitter. I like it because it represents the biggest personal risk of the year.  blogging Personal blogging best practices grow blog mark schaeferAt this time each year I reflect on what has happened on {grow}.  Did it move ahead? Innovations. 3) New perspectives. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [Personalization] Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
    Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am. Related.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Personalization] The Social Business Imperative
    We need to help our organization build an army of brand ambassadors with strong personal brands. think we need a solid social strategy that empowers all employees (not just in marketing) to become strong personal brands and ambassadors for our company. What is the value of a social business? How do we become one? Can you create one?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Personalization] Lessons on building a marketing and social media business
    Entrepreneurism personal branding business strategy social media and entrepreneurship social media strategy 'Five years ago this month I left corporate America and started my own business. This event also roughly coincided with my social media journey. was correct in this assessment. think taking a blind leap probably helped me. had to pivot.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Personalization] The Impact of Social on B2B Brand Personality
    One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. In other words, personality shines through. Think about what kind of personality your company has and then design. So, what happens when your audience applies their filter to that experience? Set goals.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Personalization] Thoughts for the tornado victims
    Filed under: Fearless Competitor , Personal growth. Fearless Competitor Personal growthSunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. While our home was mostly destroyed, no one died in my family. Thank God.
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Personalization] Twisten Carefully
    Everything from what they had for breakfast to personal details I'd rather they kept to themselves.  We  filter the stream to meet our own personal needs.not to hear everything that's said. Tags: My Own Personal Soapbox Think Again   We all know there's a lot of noise out there.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2012
    [Personalization] Neuroscience Makes Strong Case for Engagement, Personalization in Marketing
    homepage, The New York Times homepage, and their personal Facebook news feeds. Effect of Stimuli on Memory: Memory scores tend to be higher when stimuli are personally meaningful and provide learning opportunities. Facebook is so successful because it provides new information that is both emotionally driven and highly personal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. These individuals willingly gave you a personal email address – you likely didn’t buy, rent or scan them to capture it.
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Personalization] The Humanization of User Experiences: the Emotional and Personal Must
    Today, a human approach that goes beyond openness, personality, personalization and transparency is a must, as engagement rules and brands become dynamic, defined by their touch points, interactions and emotional connections. Social conversion when the lines between personal and corporate identities are blurring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 10, 2012
    [Personalization] Why The Most Important Part of Your Brand is Invisible
    That special “X Factor” that every great (personal) brand emanates, that elusive awesomesauce that connects them stronger to their raving audience than gorilla glued Lego pieces ? Communty-building Content Marketing personal branding content creation mars dorian social media social media engagementDanielle LaPorte has it.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, MAY 19, 2010
    [Personalization] Making B2B marketing personalization personal
    Terri talks about the value of social media and educational content to project a personal image for a company, and it’s solid advice. The magic words for marketers to make a personal connection with their prospects are “data&# and “versioning.&#. want a real relationship with you. want you to help me be successful.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 13, 2010
    [Personalization] Fair Play
    won't keep going - we all know the examples, in business, government, sports and our own personal lives. In our personal lives we'd learn to trust again - knowing that everyone we encountered was playing according to the rules of Fair Play. Tags: My Own Personal Soapbox The rules have changed.   Hmmm.
  • PHOENIX RISING  |  WEDNESDAY, JANUARY 27, 2010
    [Personalization] Drama Sells, Even When its BULLoney!
      Just think what it can do for our work life, our personal life and our kids!     Tags: My Own Personal Soapbox The great minds of Apple gave us innovation today.   I can carry one small iPad onto the plane or in the car and do everything I need to do.      You have to be kidding me? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Personalization] How to turn employees into a beacon for your brand
    by Barry Chignell Related Stories Moving from social media coward to convert The results are in: An experiment in social influence “Dongle incident” proves we live in a world with no room for error 7 Personal Branding Lessons You Learn by Falling in Love Can social media personalities “scale?” Maybe two months?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Personalization] The Three Words for 2013
    business strategy sociology personal growthI first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip! dread it. Any ideas? Conversational.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2011
    [Personalization] How do you REALLY build a blog community? A love story.
    that I wrote personal notes thanking people for their help. Sidenote — Since Gini started broadcasting this two weeks ago, I have received three personal hand-written notes. : ). Taking a human view — Behind every little commenter picture is a story and an awesome person.  This is my 500th blog post. But it helped.
  • PHOENIX RISING  |  MONDAY, DECEMBER 7, 2009
    [Personalization] We Need Consequences
    Tags: My Own Personal Soapbox
  • LOOPFUSE  |  THURSDAY, AUGUST 11, 2011
    [Personalization] When Do Startups Need to Hire a Marketing Person?
    Knowing when the time is right to bring on someone to focus on marketing can be a tough call for entrepreneurs running a Lean Startup. For most new businesses, marketing is seen as a luxury that is both inaccessible on a shoestring budget and, at the same time, essential to the development of a new [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Personalization] 5 creative lessons I’ve learned from my enemy
    My “enemy” pushes me unlike any other person I know, and allows me to expand my creativity in untold ways. innovation Psychology and social media creativity mars dorian personal psychology and social media 'By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Personalization] 8 Ways to Make Your Content More Like Personal Conversations
    In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection.
  • CROSS-CHANNEL CONVERSATION  |  MONDAY, MAY 20, 2013
    [Personalization] Digital Marketing Personalization Survey Recap
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] With all of the digital marketing “noise” bombarding consumers on a daily basis, marketers need to personalize their campaigns to make sure their message is the shining star among the masses. Here at Neolane, we put together a survey to get a glimpse into brands’ current and [.].
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Personalization] Social Media Use by Job Function Stats – Indicates Need to Change.
    With LinkedIn becoming heavily used by professionals to present resume-like material, as well as recommendations – and the ability to dig into prospective employees’ “personal behaviors” via sites like Facebook and MySpace, this number is not at all surprising. Wendy Boyce. Percentages range anywhere from 25-40% for social media usage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Personalization] How a Blog Went From Zero to AdAge 100 in Nine Months
    This attention to content and personal respect for my readers may be the thing that has helped power the blog.  have provided employment, recommendations, guest posts, personal advice and much more to my readers because they have become my friends. Blogging best practices Personal blogging best practices blogging tips grow blog
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. The copywriter has to look at things from the other person’s point of view and come back with words that arouse a “want.” remember now. Probe.
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, JULY 16, 2013
    [Personalization] Mobile Marketing: 4 Use Cases for Personalized Push Notifications
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. Mobile Marketing Mickael Bentz Posts
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Personalization] What’s in a domain? Establishing your social business brand
    But your personal name, that’s another matter altogether.  In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand.  It also allowed me to amplify certain aspects of my personality (like my column, The Bitch Slap). Be human.”
  • B2B MEMES  |  FRIDAY, NOVEMBER 25, 2011
    [Personalization] Personal vs. Corporate: Six New-Media Principles, No. 3
    But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Blogging with Personality and Tim Ferriss
    How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included. Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Using Big Data To Target The Right Consumers With The Right Offers
    'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Sync Your Channels.
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Personalization] Are Your Reps’ Personal Brands Visible Online?
    Should we really enable them to build their own personal brand? couple email exchanges later, and that “expert” whom you’ve never met has now opted in to your personal network. . person , on the other hand, with a demonstrated track record of directing me to valuable information worth my time, is someone I’m more likely to listen to.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Personalization] Personalized Calls-to-Action Convert 42% Better [New Data]
    For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website. We call these personalized, targeted CTAs " Smart CTAs." And if you''re interested in learning more about how to do this, check out this in-depth blog post on using dynamic, personalized CTAs.). calls-to-action
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Personalization] The Marketer's Guide to Getting Started With Content Personalization
    'Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Plugging in a person’s name in an email salutation isn’t enough anymore. Fortunately, marketers don’t need to build their own personalization technology.
  • NNC SERVICES  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] How to Use Social Media for Personal Branding
    Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. What can we learn from this is that personal branding means more than acting spontaneously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Re-boot your company, re-boot yourself.
    Personalities of the social web Video blogs Mitch Joel social slam Twist ImageClick here if you can’t see this video interview with Mitch Joel. Mitch Joel rocks. He really does. You are going to LOVE this short video interview because Mitch reveals plans for his new book. It really sounds amazing. ” Yeah, I can dig that. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 6, 2012
    [Personalization] Losing control of your brand? Let’s get excited!
    occasionally show “negative” statements about my work and brand, because I want to show the full spectrum of my personal brand to the community. branding personal branding Social Media Strategy awareness brand control community piracyBy Mars Dorian, Contributing {grow} Columnist. Control. Humans are suckers for it. Tweet.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. this blog post).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 24, 2010
    [Personalization] A Very Lite Brite Christmas
    PersonalAt this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.  Lite Brite was the Photo Shop of the 1960s. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Personalization] Happiness, joy and big fat Klout scores
    Are you finding it harder to focus on your internal path when there are these numbers blinking at you, screaming to be optimized for your personal brand?  klout Leadership Personal Social scoring sociology social media and humanity social media spiritualityBack in my 20s I was full of energy and ambition. My defensiveness was up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Personalization] Moving from social media coward to convert
    Personal Branding Lessons You Learn by Falling in Love One thousand posts. Social Media’s Mass Attention Myth Can social media personalities “scale?” ” business relationships personal branding sandra zoratti social media and careers social media case studiesBy Sandra Zoratti, {grow} Community Member.
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