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  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Personalization] How Personalized Retargeting Can Optimize Your B2B Ads
    At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Ray's Personal Learning Environment
    Rays Personal Learning Environment. Personal. Intranet personal home page (wiki). Formal Training. Classroom. Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Evolution. My master address book. GroupWise. simslearningconnections.com. IT Help Desk.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Personalization] How (and Why) to Personalize Content on the Web
    And as we explore in our new ebook, Web Personalization 101 , that’s where personalization tools come in. Personalization and Content Marketing. First of all, what is “personalization”? But one of the biggest use cases for personalization is on your website. Targeting and Personalization
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Think about it.
  • LOOPFUSE  |  THURSDAY, AUGUST 11, 2011
    [Personalization] When Do Startups Need to Hire a Marketing Person?
    Knowing when the time is right to bring on someone to focus on marketing can be a tough call for entrepreneurs running a Lean Startup. For most new businesses, marketing is seen as a luxury that is both inaccessible on a shoestring budget and, at the same time, essential to the development of a new [.].
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    [Personalization] Blogging with Personality and Tim Ferriss
    How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included. Digg this!
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Personalization] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Conclusions. So, what do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Personalization] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. 15 Resources To Help Your Personal Branding Tune-up. think she is crazy.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Personalization] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. Companies need to personalize their content now, rather than wait for the future.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Author: Phillip Chen The challenge executives face is clear. So how do we address this issue?
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? Marketers today must understand whom their audience is to determine how personalized to get. James Green | Magnetic.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Personalization] The ABCs of Personal Branding [Infographic]
    Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Of course it depends on your fit for the role and the company, but one thing employers consistently look for is a solid personal brand. The Complete A to Z Guide to Personal Branding.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. this blog post).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Follow Tony on Twitter @tones810.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Personalization] 3 Ways to Boost Conversions with Personalization
    If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. Online Chat.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Personalization] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. My personal results with BrandYourself. The WRONG Jeff Ogden. Quora.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Personalization] Getting Personal with Customer References: Matchmaking that Works
    We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Bridging the Email Marketing Gap Through Personalization
    While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. When pushing a campaign intended to drive action, try sending your message from a personal sender and track the impact. 2. Be a Friendly Sender.
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Personalization] Interesting Infographics: The Business Case for Personalization
    That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . Click To Tweet.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. StaySafeOnline.org. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Personalization] How do you measure a personal brand?
    And on a personal level, I wanted to meet more people in a new city. Lastly, something that is important to me both personally and professionally is to become a resource for measurement for others in my industry. Tags: ROI and measurement Social Media Strategy careers personal branding Not exactly. Probably not. Blog comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? How do you find the right person to lead this charge? By Debra Andrews, {grow} Community Member. This is a time of cataclysmic change for businesses — large and small.
  • LOOPFUSE  |  FRIDAY, MAY 4, 2012
    [Personalization] Should you accept personal email addresses on your sign up forms?
    People try products with personal email addresses be it for their company use or personal use. In a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. What do you think?  What do you do at your company?
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Personalization] The Impact of Social on B2B Brand Personality
    One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. In other words, personality shines through. Think about what kind of personality your company has and then design. So, what happens when your audience applies their filter to that experience? Set goals.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. How would you personalize your website for each of these personas ? Customer: Welcome back!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 26, 2012
    [Personalization] Personally Inviting You to Join Me on Mad Marketing TV
    Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Just do a Google search for “Mad Marketing TV.”
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. We never implemented our plan, but it hardly mattered.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn is more like a rolodex on steroids and then some. I’ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? His answer?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, MAY 19, 2010
    [Personalization] Making B2B marketing personalization personal
    Terri talks about the value of social media and educational content to project a personal image for a company, and it’s solid advice. The magic words for marketers to make a personal connection with their prospects are “data&# and “versioning.&#. want a real relationship with you. 2.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Personalization] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    What’s in a domain name for executive personal branding? A lot more perception and power than you might think. Executive Personal Branding and Your Domain Name: dotCOM or dotCEO? What the heck is a Top … Continue Reading. by Neal Schaffer - Maximize Social Business.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, FEBRUARY 27, 2011
    [Personalization] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. Publicize it.
  • VIDYARD  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Being Effective in Video Interviews: Be a Personality, not just a Person
    If you’re looking to show more than just your service offering in your next video, check out these tips before stepping behind the camera and learn how to showcase your company’s unique and authentic personality. People might care about your brand, but they’ll connect with a person much more deeply. Offer Personal Anecdotes.
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Personalization] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution. Content Marketing Junta42 Events content marketing world events in-person eventsLast month we talked about public speaking and presenting tips for business and professional speakers.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Personalization] How to Use Slideshare for Personal Branding
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. SlideShare
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Personalization] Be Conscious of Your Personal Online Presence in Inside Sales
    Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. With this sudden rise, I pose the following two questions: 1.) Should marketing make an investment towards digitally enabling their sales teams and individuals? 2.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Personalization] Data Privacy and Personal IDentity Management (PIDM)
    It’s becoming more and more apparent to consumers when their behavior and personal information is being used.  There will also have to be some quid pro quo between marketers and consumers relative to the sharing of their personal data and online behavior.  Can you identify any other good examples
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Personalization] Personalized Content Marketing Assessment for B2B Marketers
    This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Are you spending more or less?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. This personalization strategy helps Intuit QuickBase to keep their blog relevant to returning visitors.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [Personalization] B2B Is Most Definitely Personal.
    Today, however, being socially connected might also mean you follow someone on Twitter, have recommended them on LinkedIn, are friends on Facebook, and read each others’ blogs.  In a world where we consume mass amounts of social content in both our personal and professional lives, how is business NOT social? About the Author: Wendy K.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Personalization] Do your Content have a Personality?
    Does your content have a personality? Blog Writing on the Web Twitter patsiblogsquad. " You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Personalities matter, they always have, and they are now emerging as a strong marketing advantage. Patsi Krakoff.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Personalization] Create More Personalized Publishing Newsletters
    As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfalls and Opportunities. Targeting. Pitfall: Generic, one-size-fits-all content. But, this tactic risks being only partially (or not at all!)
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Personalization] Importance of In-Person Training for Manufacturers
    But sometimes there is no substitute for in-person training. One manufacturer that is leading the way for in-person training is Viega. I This is a guest post from Matt Sonnhalter, vision architect at Sonnhalter. I don’t think any manufacturer out there would argue the importance of training. What
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Personalization] How B2B Professionals Can Use Content for Personal Branding
    The video below is about personal branding. If you are a B2B sales person, the conversation is perfect for you and gives you some things to start thinking about as you begin to incorporate social selling into your approach. But if you are a marketer, the concepts of personal branding that we talk about are appropriate for you too.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Personalization] Use a Name Badge as a Personal Branding Tool
    What’s the first thing each person looks at? Let’s say you are going to a big tradeshow like Dreamforce. Your name badge. So do you want a “Hello, My Name Is ” name badge, so do you want to be unique? vote for unique. So go out and buy yourself a name tag like this one. Marketing Find New Customers Mad Marketing TV
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Personalization] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Since then I have seen how Mark has almost singlehandedly leveraged Google Plus for his personal branding to become an established thought leader in the space.  We’ve talked numerous times on this blog about the value that Google Plus has for businesses. And lets not forget about Google personalized search. Benefits? Benefits: 1.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Personalization] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    When you view the profile of someone else, you are looking at data points which can help virtually connect you with that person and thus be utilized as a conversation starter. However, the above profile tips are the things that you can do immediately to truly maximize the potential for the new personal profile page user interface.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] Why I use BrandYourself for Personal Branding
    Filed under: Personal Branding. Personal Branding Everyone needs to rank their name highly on Google, but how to do you it? Happy Halloween, everyone! I use a product called BrandYourself which is an easy to use site to ensure you rank highly for a name like Jeff Ogden. If six of the top 10 in Google are mine, then it’s working!
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Personalization] How to Sell to 4 Different Personality Types
    Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. Personality Types (And How to Sell To Them). 1) Assertive.
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Branding 2013: Embrace Pinterest and Show Your Personal Side
    As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Personalization] Five Ways Marketers Can Personalize The In Store Shopping Experience
    It begins before the person enters the store and does not automatically stop when they leave. Oftentimes a customer cannot internalize the instruction and example of the sales person, but needs to do it himself or herself with a hands-on approach. Any retailer knows the supreme importance of the in-store visitor. Marketing Strategy
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Have any marketing personalization tips or tricks you''d like to share?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. 1) Gmail’s Multiple Inboxes. At some point in our lives, we have to just accept who we are. forget names pretty much immediately after I meet people. forget where I parked my car. forget what groceries I was supposed to pick up when I get to the store. Multiple inboxes.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. Why Do We Prefer Personalized Experiences? The Dark Ages. No Netflix. No Hulu.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Personalization] 3 Sites to Showcase Your Personal Brand
    I  had the opportunity to sit through another great Drew Davis presentation at the Niche Digital Conference this week. I don’t know how Drew finds the time to test and review online technology like he does, but he found a couple places I wasn’t aware of for building your personal brand online. Here they are. Here is the About.me
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Personalization] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Personalization] Will hyper-personalized content help or hurt us?
    It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content It’s inbound marketing, instead of outbound blanketing.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Personalization] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success. How Website and Landing Page Personalization Creates Relevance. Is your organization creating personalized, relevant experiences for your website visitors? Targeting and Personalization
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 20, 2012
    [Personalization] Sales and Marketing Alignment: How to Sell To A Sales Person
    Get to know your sales colleagues on a personal level and it will make the rough conversations much easier. Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. So how do you sell a marketing strategy to sales people?
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. I’m wearing a different hat. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. The copywriter has to look at things from the other person’s point of view and come back with words that arouse a “want.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work
    « 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. | 31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. URL: Remember personal info? Personal Learning. Exploring Personal Learning Environments (PLEs). TrackBack.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Personalization] How to Build Effective Teams Based on Personality Type
    However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.).
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. 30 days is the max.” Check it out here.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics'' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Personalization] How to improve personal branding? Get yourself ranked in Google!
    So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook?
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 27, 2011
    [Personalization] Get Personal with B2B Buyer Personas
    Use this information to get to know your customers personally and understand their motivations. Have you gotten personal with your B2B buyers? Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Personalization] The 7 Personalities Every Successful Social Media Manager Has
    There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. Split Personalities.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Personal Learning Environments - JITT
    Personal Learning Environments. Personal Learning Environments are systems that help learners take control of and manage their own learning. Personal tools. From JITT. This page and other PLE pages in this wiki (see below) have been constructed and are maintained by Mark van Harmelen. Contact Mark as mark -a-t- cs. Parking area.
  • B2BMARKETINGSMARTS  |  MONDAY, JANUARY 28, 2013
    [Personalization] Discovering the true power of personal B2B marketing videos.
    Discovering the true power of personal B2B marketing videos. Video seems to be popping up all over the place in my B2B marketing world these days. is a post from: B2BMarketingSmarts. B2B Email Marketing Lead Handling and Nurturing Sales and Marketing B2B Marketing Sales Video
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Targeting and Personalization Location.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Personalization] The Importance of Personalization in BtoB Marketing today
    If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? Hey Tampa/St. Read it here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Personalization] Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Don’t just hire a person; Hire a process! What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Personalization] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Personally, I don’t really care “What’s mandatory for spring”. It might sound counter-intuitive, but enlisting the help of technology can actually make your emails feel a lot more personal – especially when you’re sending emails to huge lists. About a week later (a week of irrelevant emails, I should add) the jeans arrived.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 5 Personalization Tips to Grow Your Ecommerce Business
    We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. Want to know what else you can do? Here are some tips. Offer Custom Content. Sell scarves?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Personalization] 4 Ways to Make Your Website More Personal
    Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 15, 2011
    [Personalization] How to make your company blog connect like a personal blog
    When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad they were. As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. By Srinivas Rao, Contributing Writer.
  • REVENUE JOURNAL  |  WEDNESDAY, FEBRUARY 29, 2012
    [Personalization] Your Website: Get personal or get ignored
    I am looking for a product or service like the one you sell. have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it. come to your website. already know pretty much what you sell, and I know what my buddies think of you. Before I dig deeper, I want to know who you are. read more.
  • STORIES THAT SELL  |  WEDNESDAY, MAY 2, 2012
    [Personalization] Happy Customers Tell Their Stories – Live and In Person
    As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting. How does it work and what do you need to take into consideration? The outline?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. So why isn't anyone doing it?
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] 3 Simple Ways to Personalize Content by Referral Source
    But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales.
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Personalization] Marketing in Person with Your Business Expertise
    The idea of marketing has grown throughout the years. Previously, marketing was focused on the product being sold and the art of selling. Nowadays, the process is more customer-centered and more brand conscious. So as a small business owner, how are you marketing your business? Blog Posts
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. It could be for personal branding,  lead generation , or customer service, to name a few. Happy tweeting!
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Personalization] 4 Examples of Effective Content Personalization
    One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. Providing relevant and personalized content is the key to achieving this. Spotify and Pandora. Amazon. Facebook. Mapmyrun.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Personalization] Personal review: Aprimo Lead Management
    Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. What do you think?
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [Personalization] Three steps for B2B marketers to build a personal social media presence
    In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Monitor. Pick an RSS tool.
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    UnhideWhenUsed=”false” QFormat=”true” Name=”Book Title”/>. G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Clearly, business is now personal. And without personalization, there is no business.
  • NNC SERVICES  |  MONDAY, FEBRUARY 13, 2012
    [Personalization] How to Use Social Media for Personal Branding
    Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. What can we learn from this is that personal branding means more than acting spontaneously.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Personalization] Personality – The Missing Ingredient in B2B Marketing today
    After watching me, please visit Personality What do you think? We love comments and people who share. Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand Generation
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. 1) Increases Conversions. Step 2.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Personalization] Personality – the Missing Ingredient in B2B Marketing
    healthy dose of Personality. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. Check this out.
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