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  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Personalization] The Power of Storytelling with Personalized Video
    The more a brand can make the story personally relevant to the individual, with calls-to-action that resonate, the more effective a brand can be in driving the desired behavior changes that compel an average customer to adopt the behaviors of the ideal customer profile. Key questions emerge from this segmentation.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Content Marketing Personalization: Build Relationships At Scale
    I know you’re wondering “what the heck is content marketing personalization?” The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalizedpersonal content. ” I promise I will get to that. told him I was in marketing. He
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Three huge ideas to build your networking momentum
    Mark accepted my connection requests and a few months later asked if I wanted to meet in person in NYC. Sure, there was a return on investment for my personal growth previous to having lunch, but the more time I invested in the relationship, the bigger returns I produced. I’ve had financial returns on my relationship with Mark as well.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Personalization] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Innovation Corp Culture Digital Marketing Marketing Strategy Personalization
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] What is a PLE? Personal Learning Environments
    Whats special about web 2.0? A PLE (personal learning environment) is: a system that helps learners take control of and manage their own learning. What the heck is a PLE and why would I want one? What the heck is a PLE? The system can often track the learners progress, which can be monitored by both teachers and learners.
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Dominate your personal brand on Google Images
    In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Feeling Heightened Risk in B2B: The challenge with that approach, of course, is that making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. And the metaphorical question is: Can the rider control the elephant? Great.
  • PHOENIX RISING  |  SUNDAY, JANUARY 3, 2010
    [Personalization] That Personal Touch
    Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.   Personalized profiles are all the rage in outbound marketing.  Somehow - that doesn't seem like a truly personal approach.  Sometimes, we just plain blow it.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Personalization] Turn social into your own personal media empire
    If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Personalization] Straight talk on social media consulting
    Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. careers personal branding marketing careers social media consulting It’s really not about social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Personalization] Five steps to create breakthrough actions toward “Everest Goals”
    Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? In 2001, Erik Weihenmayer became the only blind person in history to reach the summit of Mount Everest. If Erik can climb Mt.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [Personalization] Bringing down the Twitter snobs
    So to that extent, I am not a person who follows everybody. 2) It is a free world and you should follow any Twitter strategy that makes sense to you, including Mitch’s. So my first point — There is an amazing person behind every single Twitter picture. He’s smart. Too bad. Don’t do it.&#. Don’t. 
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. In many circumstances, however, personal value may be the differentiator, and even a primary factor, in the final selection process. Far from it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Personalization] 7 Personality Traits of Top Salespeople – from Harvard Business Review
    Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The findings indicate that key personality traits directly influence top performers’ selling style and ultimately their success.&#.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Personalization] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    With the advent of the new UI from LinkedIn, one thing is clear: LinkedIn Endorsements are here to stay and are becoming an integral part of our profile – and personal brand. It acknowledges that they have a particular skill, and actually will help strengthen their personal branding without them having to do anything.
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Personalization] Are Your Reps’ Personal Brands Visible Online?
    Should we really enable them to build their own personal brand? couple email exchanges later, and that “expert” whom you’ve never met has now opted in to your personal network. . person , on the other hand, with a demonstrated track record of directing me to valuable information worth my time, is someone I’m more likely to listen to.
  • B2B MEMES  |  THURSDAY, JUNE 24, 2010
    [Personalization] Advice to the Re-Employed: Think Freelance
    You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Personalization] Lead Nurturing: Market to personality and behavior, not job title
    The key to navigating your way to a sales-ready lead is navigating through individual personalities. Lead nurturing based on personality. The person you are talking to in a lead’s organization might be: 1. How assertive and controlling is the person? ? You must, as Brian Carroll put it, ripen some bananas ….
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Personalization] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Therefore, it is essential to engage your visitors with relevant and personalized content. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Web as a Strategic Channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 30, 2013
    [Personalization] The truth behind why my blog sucked for two years
    think the key was connecting my personal stories to business lessons. Related Stories The blogger’s kryptonite My most important lesson in business almost killed my blog Five ways to avoid the personal online ghetto. think the key was connecting my personal stories to business lessons. Sucked. Sucked. Sucked. Buy buy buy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Personalization] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the  Sterling Cooper Draper Pryce  agency clearly outshine the rest, because they understand how to deliver on a dime. You want someone like Don to lean on for consistently creative ideas.
  • WORKFACE  |  FRIDAY, JULY 8, 2011
    [Personalization] Why Personal Branding Matters to Small Business
    Tom Pick wrote a wonderful post last week titled Why Personal Branding Matters to Big Companies. It got me to thinking about how personal branding can transcend the size of any organization and act as a foundational tenet for any customer relationship, but has special importance for small businesses. by Lief Larson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Personalization] To be a great blogger, put on your b h mittens
    Insulating your personal brand is different than not taking a stand on issues. Showing up as truly human and showing up as a person who people want to hire is a delicate dance, isn’t it? Be the person online who YOU would want to hire with total confidence. Blogging best practices Personal personal branding
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Personalization] Finding the balance between personal and professional on Twitter
    Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? If I am using my account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or my favorite charity? No, of course not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] Get ready. Social scoring will change your life.
    Your information is going to follow you around and be available to every person you date, every potential employer, every waiter at your favorite restaurant. 2) You better take this seriously. Do something about it. 3) Personal branding starts with social influence. Become a personal Klout coach. This CREEPS ME OUT. Participate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Personalization] Split personality. A {growtoon}.
    The post Split personality. A {growtoon}. by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. growtoons
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Personalization] Using Customer Data to Inform Your Personalization Strategy
    Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Data Attributes & Quality Data Management
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 14, 2012
    [Personalization] 4 Tips To Build Your Personal Brand
    So what do I know about personal branding?  I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, Now Is The Time To Build Your Personal Brand from Michael Brenner. It’s time to start telling your story and growing your network. You will help yourself and your business too.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Personalization] Multiple-Personality Disorder in B2B Marketing Content
    " If your messaging appears to have a multiple-personality disorder, it's unlikely that you'll make it that far The problem is that all the variations derived by different marketing functions may be creating confusion more than driving interest or delivering recognizable value. The six choices included: product line. industry.
  • CONVERSIONATION  |  SUNDAY, SEPTEMBER 25, 2011
    [Personalization] Blogging and Content Marketing: Results Versus Personality
    However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Personalization] How do I get a job in social media marketing?
    Star performers will be able to apply their love of the social web to marketing research, consumer behavior, product development, personal selling, and brand-building.   Get a degree if you can. Tags: careers personal branding If you are pursuing a career change. If you don’t have experience. Is there a niche you could fill?
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] How Content Personalization Fits into Inbound Methodology
    One thing is clear: Inbound works and personalization reinforces it. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Content personalization reinforces nearly every stage of the inbound process in some way. Identifying Your Audience. Review.
  • PHOENIX RISING  |  SUNDAY, MARCH 7, 2010
    [Personalization] Sensationalism is not Expertise!
    Now the only question is, "What's your price?" Scott put it on the table when it comes to selling out our integrity for the big bucks - something I personally see happening all around me. Tags: My Own Personal Soapbox Scott McKain wrote a post on Friday that got me going, I ntellectual Dishonesty. So go read his post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 19, 2010
    [Personalization] My own 11 little secrets
    But I can have a profound impact on the happiness of that one person I’m married to.  I look at contributing to a strong marriage as a primary mission on earth. So even when a person is a bastard I try to imagine them as an infant and think, “damn, I’m sorry it had to turn out this way. Tags: Personal
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Personalization] Thoughts for the tornado victims
    Filed under: Fearless Competitor , Personal growth. Fearless Competitor Personal growthSunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays. While our home was mostly destroyed, no one died in my family. Thank God.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 15, 2012
    [Personalization] 30 years of business change in one blog post
    Of course this is the most obvious difference … and I’m not the type of person to re-state the obvious! Personal computers. The advent of personal computers and the Internet has been so profound that I could not possibly even cover it if I wrote for a month. It all started with something like this. Email. Voicemail.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Personalization] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. Brands need to remember that personalization needs to accomplish a customer goal. didn’t think so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 25, 2013
    [Personalization] Holiday Greetings from @MarkWSchaefer
    Personal mark schaefer If you cannot see this video click here to see a holiday greeting from Mark W. Schaefer. It has been far too long since I posted any video of myself to the blog community. At this time of year I am feeling so grateful for you, the readers of my blog. Wishing you a wonderful holiday season, Mark. Chapman. Schaefer.
  • PHOENIX RISING  |  WEDNESDAY, DECEMBER 9, 2009
    [Personalization] Power Chicks Do It Bigger
    Tags: My Own Personal Soapbox
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Personalization] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 26, 2011
    [Personalization] Reality check
    Personal humorToday my wife and I took my 8-year-old mentee Elijah on a hike, as we enjoyed a Spring-like day here in Tennessee. On the way home, Elijah noticed a copy of my book, The Tao of Twitter on the back seat. He was surprised that I had written a book and started reading it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Personalization] “Dongle incident” proves we live in a world with no room for error
    ” An unknown number of anonymous cyber punks speaking for the “hivemind” dictated the actions of companies and helped crush personal careers. ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The hivemind speaks. ” This is an ugly, ugly episode.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert  Dan Schawbel. Social + Content = Personal Branding Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] On the web, there are no neutral corners
    If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies. Don’t be a person who enables pettiness and hate.  If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 18, 2010
    [Personalization] The moment that changed my life
    Tags: Personal
  • FOLLOW THE LEAD  |  WEDNESDAY, JUNE 16, 2010
    [Personalization] Pivot in marketing means more personalized messaging
    Amid the explosion in social networks, Carone stressed that marketers need to step up their efforts to create more personalized messages that can cut through the proverbial clutter and create a dialogue with prospects. “The future of marketing will be more like the past than you could ever imagine.” – Ted Levitt. In an increasingly Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Ray's Personal Learning Environment
    Rays Personal Learning Environment. Personal. Intranet personal home page (wiki). Formal Training. Classroom. Learning. People. Social Networking Application. LinkedIn. Learning2006. Employee directory (through employer). eMail accounts. Evolution. My master address book. GroupWise. simslearningconnections.com. IT Help Desk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Ian Cleary and the Art of Guerilla Networking Success
    There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. Ian Cleary stalked me and it changed my life. wish I had heard this advice five years ago! by Mark W.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Is There a Perfect Personality Trait for Inside Sales Reps?
    Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. There''s something to be said for managing different personalities; it makes the workplace more exciting. The reverse could be said for the perceived introvert.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? Marketers today must understand whom their audience is to determine how personalized to get. James Green | Magnetic.
  • PHOENIX RISING  |  SUNDAY, AUGUST 23, 2009
    [Personalization] The Ghost and Our Integrity
    Or there's that personal agenda, "But I need the money!" Let's take those one at a time: CXO's use speechwriters. Help them identify a blogging team that alternates posts so there's no big load on any one person. Tags: My Own Personal Soapbox OMG! I can't believe we're even having this debate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Personalization] The Spirituality of Social Media
    Here are a couple of personal observations. The Internet now allows you to find your folks wherever they may be, to establish your personal movement. Tags: Leadership Marketing Solutions Personal business relationships sociology would love to hear what you think! Have you surrounded yourself with these spiritual touchpoints too?
  • CONVERSIONATION  |  TUESDAY, JULY 26, 2011
    [Personalization] The Humanization of User Experiences: the Emotional and Personal Must
    Today, a human approach that goes beyond openness, personality, personalization and transparency is a must, as engagement rules and brands become dynamic, defined by their touch points, interactions and emotional connections. Social conversion when the lines between personal and corporate identities are blurring.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Personalization] 7 Personalities of a Social Executive
    Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. Brainpower isn’t about one person’s abilities to solve every problem on their own.  What exactly is a “Social Executive”?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Personalization] Blogging: Writing truthfully under imaginary circumstances.
    personal branding sociology“The secret of success is sincerity. Once you can fake that you’ve got it made.” ” – Jean Giraudoux. One of the biggest ironies of the social web is that almost any post you read will pontificate about the need for “authenticity.” heard a guru guy speak about this last week.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Personalization] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. Companies need to personalize their content now, rather than wait for the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 23, 2012
    [Personalization] What the beach taught me about social media.
    PersonalNothing. Absolutely nothing. I’ll bet you were expecting something pithy weren’t you? Well the truth is, on my beach vacation I spent time with my family, got some exercise, read books, and didn’t think about business at all. And I am really re-charged! Are you taking a break now and then? Family fun. Sunrise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Follow Tony on Twitter @tones810.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Personalization] Social media success also breeds risk
    Although Social Slam was spectacularly run by the Knoxville Social Media Club, my name is inexorably associated with the event as its founder and the person who puts the program together. No person or company receives any direct financial gain from Social Slam. Corruption on social web personal branding Social Slam
  • JUNTA 42  |  THURSDAY, APRIL 12, 2012
    [Personalization] Content Marketing for In-Person Events: 15 Ways to Extend Your Reach
    The original post is titled Content Marketing for In-Person Events: 15 Ways to Extend Your Reach , and it came from The Content Marketing Revolution. Content Marketing Junta42 Events content marketing world events in-person eventsLast month we talked about public speaking and presenting tips for business and professional speakers.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Author: Phillip Chen The challenge executives face is clear. So how do we address this issue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Personalization] Five ideas to discover your marketing niche
    Everybody has a personal brand but few have what it takes to become a heroic, beloved leader who can transcend content, SEO, promotion, and other methods of moving to the top. branding business strategy Communty-building customer acquisition Entrepreneurism innovation personal branding entrepreneurism marketing niche Michael Stelzner
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Personalization] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Rather than create targeted and personalized ads that can bring more of the right leads to a company’s website at the very start, marketers tend to pull out all of the stops later on. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Personalization] 8 Ways to Make Your Content More Like Personal Conversations
    In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Personalization] The Positive Power of Jealousy: Finding Your Direction
    This was not the person I wanted to be. This was not the person I wanted to be. In response to such feedback, I now smile while politely disregarding their opinions. I’m not about to jettison my personal or professional goals so they can feel better about their choices. This was not the person I wanted to be. Laila Ali.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 10, 2012
    [Personalization] Dispatch from SXSW
    PersonalI thought I would pass along a few impressions from Day One of SXSW. This is the epic meeting of all things digital, and all things that WANT to be digital. For many people I think the first day was pretty miserable. The weather has been horrible — cold and rainy, which delayed flights and made getting around difficult.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. This marketing personality can’t let go. What marketing personality do you most relate to? Pinterest!
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 22, 2012
    [Personalization] How to improve personal branding? Get yourself ranked in Google!
    So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook?
  • PHOENIX RISING  |  SUNDAY, DECEMBER 6, 2009
    [Personalization] Absolute Power
    Tags: My Own Personal Soapbox
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] 100 Personal Branding Tactics Using Social Media | chrisbrogan.com
    Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Be confident in person. chrisbrogan.com.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Personalization] Best Kept Secret of an Email Newsletter Bio
    As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Then tell them about your biggest success, your client results, your education, and perhaps something personal if you’d like. ”). ” (WIIFM). Offer Help.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Personalization] How Kele Developed a Personalized Email Strategy
    Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 5, 2013
    [Personalization] The blogger’s kryptonite
    Blogging best practices Communty-building personal branding blogging best practices personal brand building social media community building When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course. blogged for clients. I did guest posts. And here’s what I learned. What is your experience?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Personalization] HubSpot Launches New Version to Deliver Better-Targeted Content
    hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. workflows (hah!
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Personalization] Facebook’s Look Back Videos and the Power of Personalization
    To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 24, 2014
    [Personalization] The Truth About the Blog Supremacists
    welcome that as part of the social media experience. I am talking about anonymous (usually), personal, unprofessional attacks. welcome that as part of the social media experience. I am talking about anonymous (usually), personal, unprofessional attacks. But there is one serious topic I have avoided until now. Success is a target.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Using Big Data To Target The Right Consumers With The Right Offers
    Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Sync Your Channels.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Personalization] 3 Ways to Boost Conversions with Personalization
    If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. Online Chat.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Personalization] Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
    Turn Gmail Into Your Personal Nerve Center. I was lucky enough to get in on the Gmail beta when it launched and I havent looked back since. With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. Micro Persuasion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. Vamp The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Zzzzz.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Including your personality in business communications doesn’t mean you have to get overly personal.
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Personalization] Can Your Personal Brand Be Too Popular?
    This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. It is an example of how personal brands can relate.
  • AD YOUR COMMENT HERE  |  THURSDAY, MARCH 3, 2011
    [Personalization] Becoming an Influencer: How to get there and how to stay there
    Person-brand content production influencer Personal brandingMashable had an article a few weeks ago, “ HOW TO: Jump-Start Your Career By Becoming an Online Influencer &# (16 February 2011).  In it, they highlighted ways to actually become an influencer: You Must Create Content. Go After a Niche. Create a Regular Series.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 21, 2010
    [Personalization] How Email Deliverability and Relevancy are Directly Related
    Tags: email marketing personalization social media
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 14, 2011
    [Personalization] Video: Personal Brands, Marriage and SEO
    Moderated by Eloqua’s Joe Chernov , the discussion was centered on the intersection and divergence of personal and corporate brands. Obvious issues around personal identity abound, not to mention obvious practical considerations that come with changing your name. by Jesse Noyes | Tweet this. Would you take someone’s last name?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 31, 2015
    [Personalization] 14 great quotes about building an actionable audience
    customer acquisition eBooks Personalities of the social web actionable audience audience building content code This is an area ripe for exploration. contend that many businesses may not know who these special people are. Luckily, there are lots of amazing people out there to help us. Enjoy! This is an area ripe for exploration. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 6, 2014
    [Personalization] Why Sports Websites Don’t Get Me: An Open Letter
    And when it does, it’s going to show me what I want to see – and that website  is going to be personalized to reflect my needs. My behavior is easy to read, and could be easily responded to with personalization tools. Targeting and Personalization Author: Carl Boehm Dear sports websites, We spend a lot of time together. A lot. You
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 31, 2014
    [Personalization] Why I use BrandYourself for Personal Branding
    Filed under: Personal Branding. Personal Branding Everyone needs to rank their name highly on Google, but how to do you it? Happy Halloween, everyone! I use a product called BrandYourself which is an easy to use site to ensure you rank highly for a name like Jeff Ogden. If six of the top 10 in Google are mine, then it’s working!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 11, 2012
    [Personalization] The Joy of Life
    Life is hard.  I am constantly thinking about how I can transform and re-frame my personal challenges into experiences of joy.  I’m still learning from these inspiring people. Personal finding joy in life gabrielle laine-peters joyful lifeIt could not have been easy work and he sometimes struggled to make ends meet.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Personalization] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. This approach will benefit your online personal brand. this blog post).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Personalization] Importance of In-Person Training for Manufacturers
    But sometimes there is no substitute for in-person training. One manufacturer that is leading the way for in-person training is Viega. I This is a guest post from Matt Sonnhalter, vision architect at Sonnhalter. I don’t think any manufacturer out there would argue the importance of training. What
  • PHOENIX RISING  |  SUNDAY, FEBRUARY 7, 2010
    [Personalization] Twisten Carefully
    Everything from what they had for breakfast to personal details I'd rather they kept to themselves.  We  filter the stream to meet our own personal needs.not to hear everything that's said. Tags: My Own Personal Soapbox Think Again   We all know there's a lot of noise out there.
  • WINDMILL NETWORKING  |  MONDAY, MAY 7, 2012
    [Personalization] Give Your Social Media Campaign a Face with Video
    Social media has brought the idea of personal branding for executives more into the forefront today than in years past. The TV show “ Undercover Boss ” is a perfect example of personal branding. Then I realized that I hadn’t actually met him in person but had watched an online video that he had had made! Personal Branding Vide
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Personalization] Getting Personal with Customer References: Matchmaking that Works
    We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. What’s the best way to use what you’ve got and close the deal? Let the matchmaking begin!
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Personalization] 5 simple steps to increase your online visibility
    Building your personal brand takes a lot of hard work and dedication. Content Marketing Internet Marketing online visibility personal promotion One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. What good are they if no one is reading? Image credit: Imgflip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 27, 2011
    [Personalization] Why are the “social media elite” ignoring us?
    Just because somebody is busy, it doesn’t necessarily make them a snob.  So my first recommendation is, don’t take it personally.  I doubt most people are intentionally ignoring you. By providing personal attention to him, I may create a lifetime fan who will actively engage with me and tell others, too. That is a fact.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it?
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