• LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [Personalization] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    Those are the clues marketers need to build a more personalized offering. Personalize and monetize: We no longer have the luxury of big and expanding budgets. That’s when personalization starts to pay off. Personalize and monetize #marketing and #leadgeneration Click To Tweet. That is exactly what they did.   .
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Personalization] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    Lead scoring typically scores the activities of one person. Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. The schematic is overly weighted to arbitrary behavioral signals. The design team has failed to simulate output. Part 1. Part 2 (coming up). Kyle Porter.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Personalization] 15 Habits of Highly Effective Content Marketers
    If I hadn't heard that person ask me, 'How do you adjust video quality?' What connections can you draw between these personal interests and your business or your audience? The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Here's what they said. 1) Constantly network.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 7, 2015
    [Personalization] Why CMOs Need To Remember They Are Consumers, Too
    In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on. Little to no personalization on their digital properties. The time has come. ” More often than you think Mr. and Mrs. CMO, more often than you think.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Personalization] IF you haven’t THEN you should use IFTTT for social
    Have fun playing but I really made a personal mess of things the first time I implemented IFTTT and needed to spend the next day auditing my work after enabling a bazillion recipes over the course of one day. Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list. Build a Twitter List from a specific #hashtag.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Personalization] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. There is no I in TEAM-.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 7, 2015
    [Personalization] 6 Ways to Segment Your Email List to Improve Your Success
    By doing so, the right person gets the right email, which leads to increased sales. A few words on implementation. When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” Here are six ways you can segment your list and get it back on the mend: 1. Demographics.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Personalization] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Though I wasn’t able to meet this mystery person, I remained intrigued by the title. Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. Yes, you read that correctly.) Otherwise, you won’t be memorable.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Personalization] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
    Without the opportunity to test in person, consumers have no idea if they’ve made a good choice until they get their purchase home to try it on. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Here are a few companies that have the omnichannel thing down to an art. Starbucks. Oreal. Macy’s.
  • EARNEST ABOUT B2B  |  TUESDAY, JULY 7, 2015
    [Personalization] When the product doesn't live up to the hype: the story of the Sinclair C5
    This time a new kind of personal transportation – powered by electricity. The world just wasn’t ready for a revolution in personal transport. It certainly wasn’t ready for it to be revolutionised by a single person, battery powered three wheeler – with pedals. The unlikely challenger to Elon Musk, 30 years too soon. Technology
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Personalization] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Top of funnel blog posts are the wrong place for closing messages, and bottom of funnel emails are the wrong place for “10 Quick Tips” All marketing efforts are about getting the right message, to the right person, at the right time , so be selective and deliberate about how you deliver your carefully crafted message. ” .
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Personalization] 6 Elements Of Remarkable Storytelling
    Some of these include their personal values, showing their intelligence, or provoking emotions, such as trust, passion or outrage. Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. citizenship.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Personalization] A 7-Step Program to Becoming a Visible Expert℠
    Develop the candidate’s personal skillset. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success. And the good news? That process is replicable. These steps include: Select the candidate.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Personalization] [Ebook] How to Sell Marketing Automation to Your C-Suite
    This person is most likely on board with marketing automation, but that doesn’t mean you won’t have to present your case. Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? The CEO.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Personalization] 7 Quick Ways to Free Up More Time in Your Day
    You worry that you're going to let someone down or that the person you pass it off to isn't going to get it the way that you did -- but the truth is, all you need to succeed is a plan. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". Enter Trello. Yikes.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Personalization] Still Using Bad Photos? You Need the Other High-Res
    You know that whole thing about how consumers are happy to trade personal information and vestigial organs in exchange for addictive games and free email? Back in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. All of this despite the new-found appreciation for all things design-driven.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Personalization] What’s Holding Your Publication Back From Going Digital?
    If you’re don't understand who they are and how they tick, you’re missing a big opportunity to flex your digital muscles by serving users personalized content that matters to them. You have little to no insight into how a person reads your print magazine or journal. Reasons Digital Might Be Getting the Best of You. Media
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Personalization] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    When you run any marketing campaign, it is important to track how every single person is interacting with your marketing -- even if the interaction occurs outside of your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too.
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Personalization] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    The fish-shaped piece of iron, which symbolized hope and good luck in the community, is cooked in the person’s meal for 10 minutes and can contribute 75% of a person’s daily required iron intake. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. great idea can inspire.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Personalization] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    They’ll consume a lot of interesting content; however, they’ll waste time and energy to avoid sharing their personal information. Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! GerryMoran.png">.
  • HUBSPOT  |  SATURDAY, JULY 4, 2015
    [Personalization] How to Persuade People by Asking the Right Questions [Video]
    For example, I'm willing to bet at least one person that's reading this has a child with a messy room. In the following video, Daniel Pink uses this very example to set the record straight on persuasion. "We tend to think persuasion or motivation is something that one person does to another," Pink says. but that doesn't mean it's easy.
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Personalization] Interesting Infographics: The Business Case for Personalization
    That’s why personalization stands out to us. consumers like when brands – even large corporate brands – send them personalized messages and offers, and almost as many (73%) enjoy buying from brands that personalize the experience. Tellingly, only 5% dislike buying from brands that personalize. . Click To Tweet.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Personalization] Unleashing the predictive power of data
    By understanding these things, marketers are able to determine which customers should be afforded a personal visit versus who should just be sent an email. Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Personalization] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal. The payoff is not in the jargon-y words I just used, but in the simple idea that an ad that is personal and relevant gets much higher conversion rates and much more money.
  • CMO ESSENTIALS  |  FRIDAY, JULY 3, 2015
    [Personalization] What Modern Marketers Can Learn from America’s Founding Fathers
    Modern Best-in-Class marketers would do well to duplicate this personalization technique. 3. Take a look at our compiled list of revolutionary (see what I did there?) words of wisdom for modern marketers: 1. The Continental Congress made 86 changes to the draft. Does this mean we get August 2nd off as well? Happy 4th of July!
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Personalization] 10 Businesses With Enviable Company Cultures
    The company’s goal is to “produce tomato products and services which consistently achieve the quality and service expectations of our customers,” and each employee is responsible for creating a personal mission statement that outlines how he or she will contribute to that goal. 2) NextJump’s Culture Of Wellness. group of U.K.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 2, 2015
    [Personalization] Happier Living with Traces or more SoMe skepticism?
    Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships. recently caught up with a friend (yes, in person) over a (non-Instagramed) lunch.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Personalization] How to Create Irresistibly Shareable Content
    Personalize each message with communication that is specific to the forum and person to avoid sounding robotic. Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Enjoy! Optimize for SEO.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Personalization] Call To Action: Close Your Buyer Journey Gaps
    As you might imagine, the content I searched for to inform my decision was very different with my injured 12 year old in mind, from what it would have been if reaching personal fitness goals was my driver. Be sure to point out personality preferences by persona so the sales team can modify their approach as needed. Show a little love.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Personalization] How to Use Twitter’s New Video Response Function [Video]
    Your customers will be able to relate to you as a person, and not as a logo, which can solidify the connection. Twitter is one of the “OG” members of the social media landscape. It has remained fairly simple throughout the years, but the recent addition of video responses might just pump some new life into the platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Personalization] 6 Critical steps to help fight for your online privacy
    Well you should know that Klout publicly displays your personal profile updates IF you have your… Posted by Michael Stelzner on  Saturday, May 30, 2015. This prevents people from seeing your address and phone number if you’re registering a personal site. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? hl=en.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Personalization] Quick Guide to Email Newsletter Distribution
    Show some personality. No one wants to read a dry newsletter that drags on and on… Inject some personality. One of my personal favorite newsletters is The Skimm , which gives you daily news in real-talk language. An email newsletter is a tremendously valuable distribution outlet many brands overlook. WHY AN EMAIL NEWSLETTER? 1.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Personalization] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    My recent speeches have illustrated this with a vignette about a person in headed home in her self-driving car: she works quietly in her virtual office while her devices debate whether to stop for fuel, buy her coffee, avoid donuts, and get milk for breakfast. tomorrow’s world, about two to five years in the future. madtech”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Personalization] 4 Stages of a Thought Leadership Maturity Model
    Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership MarketingEnjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Personalization] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But is the CEO or CFO the actual person searching Google for solutions? It’s no surprise that this age group automatically turns to digital channels for any information they might need, personally or professionally. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. Buyer Personas
  • VIDYARD  |  WEDNESDAY, JULY 1, 2015
    [Personalization] Learn about Interactive Video from the Experts at SnapApp and Vidyard!
    Video is the closest thing to being there in person…your audience can hear you, and see you. The more personal a video is, the better it will likely perform. For example, personalized calls-to-action result in a 42% higher conversion rate than generic CTAs. It’s like you’re standing in front of them. Cool, isn’t it?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Personalization] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    In addition to a PR person, you should also consider having a comedian by your side (or, a witty, quick-thinking co-worker will do!) If the Twitter chat starts going awry, this person can come up with funny—but still appropriate—replies to offensive questions, thus injecting an element of humor into the conversation. Yikes! Wrong!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Personalization] How I am Embracing Change and Living Purposefully
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. But do we really love it? Have a vision.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Personalization] 30 LinkedIn Sales Triggers
    Do you know an under-performing sales person who misunderstands what those ‘nibbles’ look like? The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Personalization] Creating a Survey? 7 Tips for Getting More Respondents
    When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. This way, each person who completes the survey can see how their own responses compare to those of their peers. The best way to collect it? Surveys. Include that in your introduction.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Personalization] Your Email List: When Less (as in Fewer) is More (as in Results)
    As we’ve written about before, deliverability is personal. It’s known now that ISPs and email providers value engagement above all else when filtering mail to their subscribers’ inboxes so, as marketers, we should focus more and more energy on personalizing email to the individual receiving it – not to a demographic. Remind them.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Personalization] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    Creating an engaged employee culture—one in which the personal brand and the corporate brand walk hand-in-hand—is a win-win for both parties. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). Culture eats strategy for breakfast.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Personalization] The “Art of Client Service” – 27 Things All Account Executives Should Know
    If I can find one insight that has the power to change my work or personal life for the better, I consider the read well worth it. It’s a rare person who can wing it and do well. The two fatal mistakes an account person can make are to become the clients “man” at the agency, or the agency’s “man” at the client – both fail.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Personalization] Where is Your Demand Generation Program on the Effectiveness Quotient?
    Volume of leads —with the growing emphasis and need for personalization, I don’t see why this should be among the main goals. In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. It was good to see his enthusiasm and positive expectations. Click To Tweet.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Personalization] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. To combat this, send relevant, personalized notifications by segmenting. All sounds great, right? So why then are some CMOs reticent to implement a push mobile marketing strategy?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Personalization] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. What is it called when you stoke your followers into a dance frenzy? Buffer.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Personalization] Key Performance Indicators – Not Clicks
    When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Content Performance. – Lead stage elasticity per content offer.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Personalization] 8 Things Your Website Needs to Increase Traffic and Sales
    The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless. mobile version. The solution: To see if your website has a mobile-friendly design, Google offers a free “Mobile-Friendly Test” app. 06/minute.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Personalization] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. Hit snooze.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Personalization] Can't Focus? 5 Ways to Overcome Distractions at Work
    What's worse, once distracted, it takes the average person 23 minutes to get back to the original task, according to a study of digital distraction. According to a report from the McKinsey Global Institute , the average person spends 13 hours a week (28% of their workweek) reading, deleting, sorting, and sending emails. The second?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Personalization] Why Americans are secretly furious with marketers
    The new Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans willingly provide personal information as a tradeoff for benefits they receive. You won’t want to miss our observations on: The shocking way marketers are manipulating our personal data.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Personalization] 10 Publishers Killing It on Instagram
    If you're looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website. Instagram isn't just for celebrities and teenagers anymore. That's a lot of engagement going on. John Deere? Media
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Personalization] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    By infusing a bit of humor and personality into the most boring part of its website, the company garnered attention and created a more human bond with customers and prospects. How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world. But, what is Slack?
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Personalization] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    Dow echoed these sentiments, using the term “ personal sovereignty ” to contextualize what it means to serve an organization and a parent brand but to also serve and express ourselves as our own individual brands. Day Four at the Amplify Festival 2015. Here are some key concepts from the panel. Please check out @SocialEmployee media buzz!
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Personalization] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Grab a marketer off the street – well, maybe not grab, but if you were to politely interject – and ask that person what his or her job revolved around, chances are, there’d be a connection to either content marketing or marketing automation (even if the person doesn’t use those exact terms). Because the Best-in-Class already are!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Personalization] The Long Term Value of an Email Marketing Welcome Programme
    This helps to create a seamless cross-channel experience and shows that the brand has understood the customer’s personal preferences. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. However, to do this successfully good data hygiene is also essential.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Personalization] 3 Steps To A Better LinkedIn Photo
    If they swipe right, then you are headed in the right direction with your relationship – as a thought leader, subject matter expert, or as a sales person! And, those who have seen my personal branding workshops know the only thing that honor generates is laughs! If you don’t have a great pic, then you are immediately ‘eliminated.’
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Personalization] My top 3 tweets #6
    He’s developing his personal brand as a business leader. Welcome to my top three tweets for the week of June 22, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. All I ask is you consider hiring my agency one day! – Chris.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Personalization] The 12 Weirdest (and Best) Things You Can Get For Free
    Sephora associates can provide samples in person, but if online shopping is more your thing, you can add up to three samples to your online order. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. People say the best things in life are free. So who’s right? Yup, that's most businesses.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Personalization] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    Mark is quick to highlight that the TCO tool delivered personalized calculations and communications as to each customer’s unique cost of “do nothing”, value of change and comparative competitive value. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Personalization] 10 Tips To Increase Eyeballs And Conversion
    For your prospects, consider a note from a human !    Use a voice that is personal and believable.  People connect better with humans than a disconnected ‘brand’ persona.    Develop a brand personality and use it consistently.  Be approachable. 5. Deliver a clear brand promise. What is the value you offer to customers? Be relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Personalization] Facebook content strategy is a time bomb for inbound marketing
    They are trying to: a) collect more personal information about you so … b) they can charge advertisers for targeted display ads. They are trying to: a) collect more personal information about you so …. b) they can charge advertisers for targeted display ads. You get the point. Really. The goal of inbound marketing. Really.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Personalization] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    EMBED “MASTER YOUR PERSONAL BRAND” VIDEO. ]. The employee experience is the integration of a person’s professional identity with their personal brand, forming the core traits of the social employee. UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). and General Mills. FOR EWORD by David C.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 28, 2015
    [Personalization] A Marketer’s Search For Meaning: 5 Attributes of Relevancy
    No one respects a person who makes excuses or passes the buck. Having new experiences doesn’t guarantee that a person will learn from them; but leaders reflect on them and look for deeper insights into how they will perform, how they will work with others and how they will approach new challenges. Resilience. Passion. Perseverance.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Personalization] The 100 Most Popular Emojis on Instagram [Infographic]
    Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Liked this article?
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Personalization] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    Consumers don’t know how to personalize your messages. In reality, you’ve likely already created neat, well-organized buckets of opportunity for personalization (you probably call them personas). For video, there are three golden opportunities for personalizing the same generalized piece of content multiple ways. 1.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Personalization] Five B2B marketing beliefs and trends debunked
    Cartoonist Stu Heinecke ( www.cartoonlink.com )  produces a number of great cartoons where the caption can be personalized.  First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Personalization] Summer Is Here—Bring on the Interns!
    Create a 1:1 personalized relationship to build trust and respect that will hopefully last through the years, even after your intern flies the coop. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome!
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Personalization] Social Proof: Why It’s So Important
    This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal? How often?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Personalization] Social Proof: If You’re Not Using It, You’re Losing Sales
    This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal? How often?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Personalization] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Make this person the managing editor. This person should also be OCD. Chaos-proof” personality that thrives in the fast paced, fluid world of a startup. Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Seems simple right? Go to Events.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Personalization] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Chances are, if you’re considering adopting marketing automation, you’re a very busy person. And since you’re a busy person, you don’t have a lot of time to spend getting your new solution off the ground. You wouldn’t do it if you didn’t need to. Get Organized. You can build your programs up and out as you learn by doing. 2. Sometimes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Personalization] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    Existing recommendation engines and predictive models can easily tell you which content a person is most likely to pick or which product they are most likely to buy. But if you want to understand my thinking in more detail, please read on. The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. think not.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Personalization] Why Video and Visual Marketing is Everyone’s New Best Friend
    Instead of following along with a manual, your new customer can see a real person from your company offering help and support. Video lets you personalize your brand and turn names into faces, increasing the sense of a meaningful connection. Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Personalization] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    Differentiate the message: It’s critical to create a unique communication strategy, based a brand’s own values (Ann emphasized the importance of brands finding their three keywords) and audience personalities that drive the target audience. Think for a moment about the last time you consumed a memorable piece of content. Finding storytellers.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Personalization] Are Your Employees Advocates for Your Firm?
    How to build out their personal profiles. Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. Employee Advocacy Defined. Increasing the visibility of your firm.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [Personalization] [Video] 3 Types of Mobile Messages Marketers Must Know
    In-app messaging enables marketers to be more personal and creative than with SMS or push notifications because they already have the user in-app and are not limited by space constraints or message volume issues. In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Personalization] 22 of the Best TED Talks to Inspire You
    And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. Often times, innovation isn't the result of one person's efforts, but rather the "collective creativity" of many. Want to see Brené Brown in person? and it can get kind of stale. Watch them. Not me.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Personalization] 7 Ways To Get Customers To Love Your Brand
    To develop trust and brand adoration, you must create charismatic materials that show off your personality. Give Your Brand Personality. The leading brands in the world all have something in common: they have developed a personality or vibe. How do customers describe your company to their family and friends? Run a Photo Contest.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Personalization] Choosing the Best Big Social Networks for Publishers
    Rather, they log on to connect with the people and brands in ways that complement their “personal, private” lives. Should you use Twitter or LinkedIn? Or maybe Facebook? How many should you be on? All of them? Not to worry. Why Go Big? As we said, there are a ton of social networks to choose from. Facebook. With 1.19 LinkedIn. Twitter. Medi
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Personalization] Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]
    The two sides of Musk’s personality. It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And a result, he’s amassed a net worth of over $5 billion and become one of today's most ambitious and audacious entrepreneurs. What makes Musk tick and why he’s more like Thomas Edison than Steve Jobs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] The CMO’s Guide To Mobile Marketing (eBook)
    Deliver personalized marketing experiences. A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. Mobile Internet usage has overtaken desktop as the most used digital platform—and there is no looking back. SMS & MMS.
  • E-QUIP  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 5 Steps to Building Stronger Client Relationships
    Provide helpful information and advice, in person, over the phone, and digitally (as part of your content marketing effort ). What's necessary to build sustainable business success? Lasting client relationships. Imagine if you never had any repeat business. Could you survive? Highly unlikely. Which receives more of your training budget?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] @Tom_Peters leading the 21st century employee and organization through EXCELLENCE
    Social leadership isn’t about achieving personal glory. Tom Peters is a true social business leader in the 21st Century in every sense of the word.  On June 23, 2015, Tom posted on Tom Peter’s Blog an announcement of a digital award he received for his outstanding leadership for social employee advocacy leaders. 
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 5 Things To Consider When Writing Content For Your Website
    In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. Mind your manners: asking someone to give you their personal information is a bold move; if you’re gating your content, make sure to put in your end of bargain too. So how exactly do you do that?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 7 Essential Roles for a Successful Content Marketing Strategy
    All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Understandably when an project is just starting out, its tough to get all the right players involved. Content  Marketer / Editor. Community  Manager. Analytics. Designer. Curation.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] The Importance of Social Listening to Connecting With Prospects
    Through social listening, you can engage directly with those who are talking about your brand, showing that you prioritize transparency and want to build trust and personal relationships. 3. Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. Attract New Business.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 4 Non-measurable actions every business should take
    If you don’t have the manpower in-house, or can’t afford hiring an entire person for the job, consider outsourcing it to a social media contractor or firm instead. The basis of any business is making money. Earning money is not always linear, though. Post quality social media content. You need a social media strategy – you just do.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    This is also the first step in helping you create the right profile for your customer so that later on you’ll be able to deliver targeted and personalized messages and offers. Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Wrong. You wait.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Defined as the ability to tailor marketing communications (including content) across multiple channels for consistent, personalized interactions with buyers, essentially, omni-channel content delivery is the ideal mix of message, content format, and audience alignment. Who are these folks you ask?  We like to call them Content Scientists.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] 12 of the Best College Logo Designs (And Why They're So Great)
    The spirit of life passed on to us from one person to another, generation to generation, with lessons and success," the website reads. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    Because it’s a thing (network of content), it has both buyers and sellers, and it’s not a person or group of persons to be studied, segmented and targeted. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Good question. The Web is extraordinary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Personalization] Stop Nurturing Me
    As they grow, as they advance, as they follow advice that really does move them forward personally or professionally, our offerings should become relevant. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Not me. Not my career. Your turn.
<< 1 2 3 ... 163 164 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...