• PAUL GILLIN  |  SUNDAY, SEPTEMBER 25, 2016
    [Personalization] Can Someone Explain Printer Economics?
    Personal color laser printer printer economics RicohI just bought a very nice Ricoh SP C250DN color laser printer from  Adorama  for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Personalization] 6 Easy Ways to Predict Content Marketing Trends
    Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. It’s because universally, people want any hints they can get about the future.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] Personalization Without People?
    You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. This infographic illustrates the trickiness of balancing privacy concerns and effective personalization. The post Personalization Without People?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] Personalization Solutions for Your Irrelevant Intranet
    The post Personalization Solutions for Your Irrelevant Intranet appeared first on Opentopic. Most of your intranet is irrelevant. This isn’t a criticism. As intranets grow more comprehensive, much of the detailed content won’t apply to any specific individual. Amazon is the same: I have no interest in the majority of its stock.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Everybody has something specific whether it’s that they’re into cars or into hockey it shows our personalities so that when you get on the phone you’re not just talking to Brad the marketing guru or whatever adjective you want to use there but you’re talking to Brad and you get to know me a little bit more. Maybe?
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] Personalization Solutions for Your Irrelevant Intranet
    The post Personalization Solutions for Your Irrelevant Intranet appeared first on Opentopic. Most of your intranet is irrelevant. This isn’t a criticism. As intranets grow more comprehensive, much of the detailed content won’t apply to any specific individual. Amazon is the same: I have no interest in the majority of its stock.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    blog is a way to connect with your customers in a more personal way. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Anyone can start a blog for their business. But not you.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] How to Create Content for Your ABM Strategy [Infographic]
    Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences: Do Your Research. Personalize at Scale. Repurposing your existing content is a great way to create personalized content at scale. And that’s where content comes in.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] Will the Era of Knee-Jerk Content Marketing Ever End?
    When more than one person says the same thing in different words, then you know there’s a theme and an opportunity to help those at your company and the people they work with. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not. Why Do We Do It?
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] SnapWrap: On Writing, Building a Team, and More!
    Don’t make the mistake of hiring a person that won’t fit into the larger vision for your content marketing strategy. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. .
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Personalization] Voice Search Strategy: What Marketers Need to Know Now
    In its analysis of these categories, Search Engine Land broke down the different searches that took place within each of them: Personal Assistant: Reminders, shopping and to-do lists. When you wear white, do you inevitably spill something all over yourself? I do. Thank goodness for voice search, am I right? That's great. Just saying.).
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Personally, I was glad to steal away from my desk for a few hours to draw from others in the industry, including a couple of sessions from Marketo and those from keynote speakers Lara Balazs of Visa and Martin Gilliard of Facebook. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] How Global Citizen Became the BuzzFeed of Social Activism
    News stories have replaced first-person blog posts. The idea of trying to be the smartest person in the room is a pretty young male persona. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. PastaPolitics.” In the U.S.,
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Content Methodology: A Best Practices Report
    stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Staffing and Launching Your Content Marketing Program
    The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Content Marketing Playbook: Strategy and Roadmap
    person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] How To Increase Referral Traffic And Get More Leads
    For example, if you do a search for “personal trainer in los angeles” there are 4 directories that show up on the first page of the search results: Yelp, YourTrainer, IdeaFit & Thumbtack. Try to provide value using your personal experiences. Most marketers have one goal in common: increasing the amount of traffic to their website.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] 8 Roles You Need to Build an Ace ABM Team
    He/she can create different nurture workflows for the various account grades, and emails can also be highly personalized in order to help prompt engagement. Account-based marketing also focuses on personalization , since you have a specific list of companies you’re targeting. Ready to stack the deck? And ninjas don’t wear ties.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] 50 Facts about online consumer behavior not to ignore
    88% of consumer trust online reviews as much are personal recommendation. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. FINDING YOUR AUDIENCE. Google ).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] Email Design: Let’s Get Typographical
    Choosing a font has been compared to choosing an outfit that reflects your personality and makes a good first impression, all while remaining appropriate for the occasion. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. Accessibility. Readability.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] Lead Liaison Gives Customers Exactly What They Need
    Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Site Search.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    They’ll share their personal stories and advice on how to reach your full potential. Time: Friday, Oct 7, 10:00 AM – 11:30 AM. I’m personally really excited for this session. Author: Elaine Ip So much to do, so little time. Whether you have a full-pass to the conference or not, there are plenty of things to do and see.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] What Fabric Might Mean for Digital Storytelling
    Lately, the biggest problem facing would-be personal data junkies is that there are too many silos recording different fragments of our lives. There are plenty of hints about the future of personalized digital journals that we can glean from Fabric’s early stages. We’re trying to take the first step towards that.”
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] How to Make Your Job Descriptions More SEO-Friendly
    To prevent your description from getting advertised in the wrong place, make sure to expand your abbreviations to specify whether your “PA” job is referring to “Physician’s Assistant,” “Production Assistant,” “Personal Assistant,” or “Personal Accountant.” [The following is a guest post provided by Glassdoor.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] The disconnect between social media popularity and business effectiveness
    This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year. By Mark W. You can automate just about everything.” ” Reflecting on this, it’s true.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Your prospects will get to hear a personal perspective on the work and impact of your organization. When you have in-person events, always get some video that shows attendees. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. And you get social proof!
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Personalization] 4 Steps to Get Started with Marketing Automation
    Set alerts so the rep gets notified when a specific person or company visits your website. While you’re at it, see if you can ask other customers about their experiences or attend an in-person user group to learn best practices and successes other customers have had within the program. We understand your pain. SET YOUR GOALS.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Making the Case for Predictive Marketing and Sales
    By using predictive marketing and sales to create a complete customer persona, marketers are able to take that data and create hyper-targeted segments and orchestrate personalized marketing across multi-channels, including through the sales team. Many companies out there are asking, what can predictive do for me?
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] The Content Marketer’s Guide to Beating Writer’s Block
    Then, pick your recurring time slot(s) for writing during these days – treat them as you would a meeting with an actual person (book the time off in your calendar and don’t be late!). My personal favorite block-buster is a notebook and pen. Must be nice. So what’s a content marketer to do to squash writer’s block? There are many J.K.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] What Is a Content-Enabled Campaign?
    Interactive content such as an assessment, quiz, poll, or calculator allows the user to input his or her unique data and get a personalized response from the content itself. You know very little about who this person is, what their pain points are, and whether or not they’re a good fit to hand off to your sales team. And guess what?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    You can leverage your personality to win clients over, show yourself an authority in your space, and make your intangibles tangible by presenting that in your video. They show their personality — don’t be a stiff! How would it feel to see your name at the top of the leader board month after month? Competition Requires Intelligence.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Dreamforce: Is It Party Time or Closing Time?
    Personal interactions with the right prospects rather than shouting at random people over loud music. Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing Dreamforce experience! Space is limited! Have fun.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] 5 Proven Tips to Keep Leads Engaged With Retargeting
    And the trend was validated by results: highly-personalized, dynamic ad campaigns delivered costs per acquisition (CPAs) that were 60% lower than those for static campaigns. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about these prospects.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    We have specialists in marketing and in sales, they need to figure out how to work, nimbly, together through the entire process with the most effective person/job doing their part at various phases of the customer journey. The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Marketing and sales are aligned. Principal.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    times more likely to be excellent at creating personalized omni-channel customer experiences across all business units.   . One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company?
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Accelerating the Buyers Journey: Less Features and More Value
    Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. It’s clear. The major buyer question: Why Change?
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Why Targeted Audiences Are Important in Online Advertising Campaigns
    When you continually post good content to your Facebook page, then more people will see your job postings, blog posts and personal content. What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. Where Does the Data Come From?
  • CHIEFMARTECH  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Want to learn the truth about marketing technology stacks?
    But the CEB is offering an even more personalized incentive for your participation. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. Is it a point solution or part of a larger technology solution or platform? Which categories are hard?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] The Future of Digital Marketing Strategy, According to Chatbots
    And if so, how does this sort of tech fit into the content marketing strategies of brands trying to leave a personal mark on the digital space? But how much time and money could be saved if our personal devices could interact with us seamlessly, and address less concrete queries that normally require input from a person?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    As marketers, we always want to make sure that we’re delivering the right message at the right time to the right person. This will help you deliver personalized and real-time responses to the right people. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    think the reason live video is so impactful (again, this is my opinion and what I’ve seen through my personal experiences and watching other people) is that people are so attracted to people who are not just real, but people that are relatable. Know the feeling? If you work in social media marketing, my guess is you know it all too well.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    If a person read an eBook along the journey of becoming a customer, we give positive attribution to the eBook. “I love undergoing large-scale organizational changes,” said no one ever. Because organizational change, at both mid-size and enterprise companies, is often complicated and painful. It’s incredibly bespoke.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] What You Need To Know About Content Personalization (And The Technology Behind It)
    The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group. Today’s consumers are tired of irrelevant marketing content they don’t want or need. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. Content Marketing
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    This lets you send messages that feel more personal to the recipient. Rather than using the standard, bland “holiday sale” subject lines – try personalization, and cater your subjects and overall messages to the particular recipient (Segmentation by interest or likely purchase can help here). Can you believe it? billion , up from $1.5
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] 5 Clever Ways to Leverage Client Feedback for More Referrals
    If you have an employee at your agency who handles new business development, you can have them reach out personally and see if your promoter would be interested in referring your agency. It’s no secret: Many agencies struggle every single day to acquire new clients. Respondents are asked to score their answer based on a 1-10 scale. Groove.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] How Saying No Can Lead to Yes
    But once you get past any fears of the word “no” that you may secretly harbor, I believe you’re positioning yourself, your business, even your personal life to flourish. implore you to stop saying yes to everything, both professionally and personally.  It’s such a simple word, and yet it’s often the hardest word to say.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] How to Build a Content Team
    One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'”
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Get Ready for the TilLT Sales Development Challenge
    We’re also firm believers in smart cold calling, and our second module provides a template for crafting an authentic semi-personal voicemail message. To that end, our third challenge asks participants to consider their best accounts and create message maps to use in semi-personal email templates. whatcha got? Who can participate?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Selling is to hunting like marketing is to trapping
    No self-aware entity living on the cloud or even the most savvy and brilliant resident of Bengali can replace your network, personal relationships, integrity, and reputation even though, day by day, they’ll handily be able to replace every single one of your products and services. Always remember: don’t forget to keep on selling.
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
    Whether it’s Spotify using machine learning to give us a better music playlist, Apple using natural language processing to make Siri our digital assistant,or marketing companies using audience insights to personalize the CX, AI is truly everywhere. Marketing - Financial Services
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination
    Marketing teams need work together collaboratively and efficiently to orchestrate channel programs with that deliver consistent and personalized experiences for the customer. The technology needs to be able to: Orchestrate personalized, consistent brand experiences across channels. Let's cut right to the chase kids. CMO Corner
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Tips on how to use LinkedIn for Better Lead Generation
    Another example is personal profiles that don’t even mention what the company or product is about. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? Brian: What inspired you to do your work with LinkedIn? Psychology and persuasion were a significant part of the curriculum.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Some people make their podcast an interview, some focus it on one person, and others have a panel style. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. For three days, content marketers from around the world take Cleveland by storm.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson. Influitive.
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    Without knowing a person’s underlying motivation, it’s hard to anticipate what they will do or why. This post, UX Design & Digital Storytelling: Why Story Is Central to User Experience , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Paragraph 1.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] Your Audience Called. They Say You’re Fired.
    And they have lives: their Twitter feeds are often a mix of business and personal. In-person events could mean that they’ll miss an internal focus group with the CEO. Its real value for the reader comes when it shows a person with a business problem – just like the one the reader grapples with – and how they solved that problem.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Personalization] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Good answer: a response indicating the person uses a variety of tools for different functions. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Second, do some online research.
  • BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] You’ve Got Mail: How to Creatively Engage Business Execs with Direct Mail
    Our agency recently created a campaign that featured fortune cookies with personalized URLs (ex: “Discover your fortune at /your-name”). The personalized landing page then asked our audience to take a free software trial. Personally, I’ve yet to see my name printed on the inside of a fortune cookie. What’s the trick? Not sure?
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] 3 Gaming Trends About to Take Over the Media World
    PewDiePie wasn’t the first person to post a Let’s Play, but he is the most popular. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most Most people probably have at least one gaming app on their phone. Influencer marketing. Live streaming.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] History of Marketing Technology and What's Special about Journey Orchestration
    In the transition from campaign management to journey orchestration, marketers had to develop tools to track individuals over time, to personalize messages to those individuals, identify and optimize individual journeys, act on complete data in real time, and to incorporate masses of unstructured data. 3,000 BCE) before that.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] What is Nurture Marketing? Pt. 1 – The High Level
    Enabled with marketing automation, nurture should consist of personalized, consistent, relevant, and scalable communications that provide benefit to your audience. Inboxes continue to be the most personal way to reach individuals with 68% of companies rating email as a ‘good’ or ‘excellent’ Return on Investment, according to Econsultancy.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    It’s like giving the gold medal to just one person on the winning relay team. With the right tools, the general concept of calculating the ROI of paid media is pretty simple. multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc.
  • CONNECT THE DOCS  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] Jasmines are Fragrant
    How can I capture the beauty and the fragrance of these jasmines and the heart of the beautiful person who strung these jasmines. How do I? How can sheer words capture the beauty of our life experiences? How do I start out saying “Jasmines are fragrant. Life/Experiences jasmines
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] Make It Personal: Using Data for Content Personalization
    We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Data Quality Management
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] Alignment, Reporting and Myths
    Alignment is even a sacred principles in the Account-Based Marketing movement — where companies focus their efforts on their best-fit prospects with highly personalized outreach. One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. You hear it all the time, right? No more finger-pointing.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] MarTech Europe preview: here’s what to expect in 6 weeks
    Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making. e.g., machine learning. Accountability through data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] How to Rock the World of Events and Marketing Automation
    Doing so leads marketers to convert in-person event interactions into digital buying signals that seamlessly feed data into marketing automation to make real-time decisions on the best next steps in the buying journey, and simultaneously improve operational efficiencies. That’s powerful. What if we made events work for you.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] How to Move from Monologues to Dialogues with Engagement Marketing
    Today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. Personalize Your Message. Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] Join us in San Francisco for Cocktails and Content on Sept. 29th
    Mark Goines   – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital . Mark leads the growth initiatives for Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth. Thursday, September 29th @ 5:30pm – 8:30pm.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] 20 Examples of Social Proof in Action
    Stitch Fix recruits new customers for its personal shopping service using social proof by offering a hefty $25 referral bonus for sending friends to the site. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). What Is Social Proof? It makes sense, right? 10) Yelp.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] Inbound Marketing or Outbound? Which is the Winner?
    It gathers, distills, and provides access to behavioral data, and makes it possible to automate the delivery of personalized marketing messages, saving a ton of time and effort. Segmenting your buyers by persona allows you to deliver a more personalized experience to them. Modern Definitions of Inbound and Outbound Marketing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Personalization] 11 Ad Agencies You Need to Follow on Twitter
    Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. 11 Ad Agencies to Follow on Twitter. 1) R/GA. Check.
  • SCRIBBLELIVE  |  SUNDAY, SEPTEMBER 18, 2016
    [Personalization] The Line Between Data-Driven Marketing and Creative Content Marketing
    As a content marketer, it’s my opinion that this creative process of collaboration and development is what draws so many personalities towards content marketing as a career. The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Personalization] Should Your Content Marketing Strategy Still Include Guest Posting?
    While he is a prolific writer, James Patterson’s personal brand has become so strong that he now cowrites or directs many of the books that come out with his name on them. Guest posting has long been a common tactic in the content marketing strategy toolbox. Should brands be inviting guest posters to submit content? Worst case?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Personalization] This Week in Content Marketing: The Business Model of More vs. Less Content
    Robert is particularly enthusiastic about this data, not only because it helps make the case for creating more personalized and relevant customer engagements, but also because the argument for content marketing can be directly extrapolated from the findings. Then, we wrap up with an example of the week from Kodak. This week’s show.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Yvon Chouinard seems like a good person, but he also seems like the kind of grizzled guy who would enjoy being called a son of a b h. Here’s what you missed this week while you were taking all your orange clothes to the cleaners… The New York Times: That Cute Whale You Clicked On? It’s Doomed. Voices What We're Reading
  • LEANDATA  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] The Hottest Job in Sales Today
    Her personal reading list includes “Predictable Revenue” by Aaron Ross and Marylou Tyler, “Fanatical Prospecting” by Jeb Blount and “New Sales. Some people dream of writing a book. Trish Bertuzzi is not one of them. That’s just not me.”. Bertuzzi, though, very much had a book inside her. This is not theory. It is a real playbook.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Why Failing to Fact-Check Could Ruin Your Content Marketing
    But I recommend bringing in a second person to have more of a focus on validating the content. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. Voices mistakes workflow
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Look-Alike Targeting Can Be Deceiving
    Predictive can break down customers and prospects into segments based on very granular attributes such as technology stacks, recent news and events, social and web activity, and buying intent that can be used for creating personalized messages and buying experiences. Customer segmentation is the bread-and-butter of B2B marketing.
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Running marketing like lean software development
    When something needs to get done, we make a card for it, assign the card to the relevant person, and add it right to the Kanban board in the Requested column. You might be asking yourself — what do software development and marketing have in common? Turns out — it not only works for marketing but it has improved our process threefold!
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Interactive Content Marketing Weekly Roundup: September 12-16
    B2C content should bring emotional or personal fulfillment for their online visitors, and if you’re a B2C marketer, understanding what motivates your buyer should be at the forefront of your content strategy. It’s event season at ion. These last two weeks have been a busy time for us. And the force was strong with CMW this year! Facebook.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Video Marketing How-To: A Year of Videos
    It’s been just over a year since I started putting these things together, so today I want to look at whether this video series was actually successful, or if my mom is the only person who really watches these How-Tos! Hello and welcome to a special episode of Video Marketing How-To! Thankfully, the answer is yes! See you then!
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Reach More Customers with Postcard Marketing
    Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name. That personal touch will go a long way in a world full of one-size-fits-all marketing. Did you know that 52.5 percent of postcards are read by recipients ?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] How Putin’s brand inspires Trump
    He has built a loyal cult around his strongman personality, as a tough, can-do warrior, and even a caring father of his people. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. Both are authoritative kindred spirits.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    If you effectively change the way a person thinks about a topic, they’ll come back, look for other great stories that you provide, and eventually choose your brand. Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? Two hundred factors. Sounds better, right?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] Top 5 Marketing Must-Haves for Asset Managers and More
    You’ll be able to take the personalized touch and feel of a 1-on-1 phone call and extend it into all of your marketing communications. Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. Sound familiar? You’re Engaging Content.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    Part of that is thinking through the many times a person might need your brand or product in a day -- in other words, what are they hiring you for in their day? Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. New technologies were being introduced. Things were different.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Personalization] 7 Ways to Create More Interesting Content for Your Blog
    Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. Old topic … new spin. If so, you aren’t alone. Key takeaway.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. That’s something that’s really important to us.”
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] Marketing Recruitment and Onboarding Strategies for Professional Services Firms
    Sometimes finding a person with the skills and fit you need can be akin to looking for a needle in the proverbial haystack. I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. Hiring for professional services marketing roles. What does this mean for you?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Whether you’re training for a marathon, getting a handle on your personal finances, or trying to get your blog to reach XYZ number of visits a year, the key is to set a goal that is challenging yet attainable. This doesn’t necessarily have to be in-person events (tradeshows, conferences, etc.), But where do you even begin?
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] ??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?
    That might sound harsh, and it might be a little dramatic, but more and more, the studies above and my personal experience are this – if you aren’t paying to play on Facebook then you’re missing out on a lot of potential your potential audience. The average organic reach for a Facebook post is 2%. Do you get the picture?
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    Predictive lets you target your best prospects with a personalized message and enables you to build a relevant customer journey. When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] Autumn Emails: Harvesting the Best Themes for the Season
    Personalize Thanksgiving with a personal thanks. The week before Thanksgiving week (because no one really works or looks at email the week of Thanksgiving), send out personalized thank you emails. Unless you run a pumpkin farm, chances are autumn brings a dip in business along with the drop in temperature. 26 this year.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2016
    [Personalization] What To Do When You’ve Run Out Of Testing Ideas
    This ebook will give you more tips for testing and personalization for web, mobile, and apps. If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. This post will help rejuvenate the ideation process and touch on a few ways to get the juices flowing again.
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