• HUBSPOT  |  SUNDAY, JANUARY 25, 2015
    [Personalization] 13 Stereotypes of Salespeople: Debunked [SlideShare]
    If you presented the average person with the prompt "Salespeople are." 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. and asked them to fill in the blank, what do you think they would say? Okay, but how do you really feel? InsightSquared. Enjoy this post?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Personalization] New Marketing Automation Options for Small Business in the VEST Report
    It creates email templates with personalization and embedded links but no dynamic content. 'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). You get the idea.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Personalization] How to Differentiate Content Curation on Social Media
    Related Stories 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise The Road to the Top: Personal Branding Examples in Professional Services. After all, professional services buyers are on the look out for information and answers to their questions. Summarize the article 5.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Personalization] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    The problem is Google and other search engines are moving more and more towards personalized search results. 'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media. page views or more)?” ” 2. Form Completions.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Personalization] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Personalization] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. What’s this person’s role in the buying process?Decision What work issues keep this person up at night?
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Personalization] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    personally love how actionable tips are provided in a visual way. Learning from mistakes is a crucial part to growing in your professional and personal lives. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. Mark Johnstone. Bud Caddell.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Personalization] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Imagine a multidisciplinary person acting as the “hub” of every client relationship - taking each project brief and breaking it down into tasks best met by different disciplines. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Increase College Admissions with Inbound Marketing
    Reach your potential students with personalized, targeted content that they actually want to see, when they want to see it, ultimately drawing them in to apply to your institution. 'Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing. What about parents?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Is Email Marketing Really Dead?
    With such an increase in creating a personalized user experience, it’s hard to imagine mass email marketing thriving much longer. Make sure you have personalized targeted lists and only send them personalized information based on the list they are in. 'I often get asked whether or not I believe email marketing is really dead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Personalization] The State of Marketing Technology in Asia
    Asia has a long tradition of mixing personal and business activities to build relationships, and that approach remains as valid online as offline. Data on interactivity, content and response jumps in value when it is used to personalize communications, react more swiftly, and maximize the value of cross-channel engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Personalization] 8 Steps To A More Effective B2B Content Marketing Program
    Swayy for personalized content discovery. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? List Management.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Your Guide to Email Design
    Personalize the email so it feels less like a “cold call” and more like an email from a friend. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. Email Newsletters. Give away the farm.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Bringing It Home: How To Build The Optimal Video Production Team
    Some things to look for when hiring your videographer: Look at the person’s portfolio. Will this person bring your video vision to life? This person bridges the gap between video asset and marketing asset, and knows their way around your marketing stack. Your Videographer. What equipment will they expect?
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Personalization] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest Personality. 'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. JetBlue Rapid Response. LifeLock Cares.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Personalization] What’s Your Content Cadence?
    Ask yourself questions like: Who is the person I am picturing in my head as I write this? Personality ] Can you let your freak flag fly? Let’s use this post as an example of my point: Who is the person I am picturing in my head as I write this? I’m excited as hell. What’s Content Cadence? It was a good post.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Personalization] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    For me, being humble is probably the most important characteristic in a person. and we meet for 15 minutes to talk about where we are, what happened today, personally and professionally, what do you have in your way, and how you’re doing on your number one thing. 'An Act-On Conversation. This transcript has been edited for brevity.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] The Economic Value of Your Company Brand
    People have a sense that when they do business with you, they get some personal benefit out of it. 'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. It offers a clear and compelling benefit.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Blog Design Blink Test: Simple, Easy Navigation
    As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    This helps you provide personalized advertisements and marketing content to visitors who have previously engaged with your business. 'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. Challenge 3: Banner blindness.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] How Office Temperature Affects Productivity [Infographic]
    'It happens at every office: One person''s shivering in an overcoat while a nearby coworker is totally comfortable. But these office temperature wars aren''t just an inconvenience -- almost a third of employees lose productivity because they aren''t comfortable with the temperatures in their offices. Check it out. Office Life Daily
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Right Time, Real Time Selling
    What if the web link took them, not to your general site, but a personalized “micro-site?” 'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. Thanks, Marketo! Right Nows.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Why transparency is essential for building corporate brand trust
    Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Not anymore.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] The Buyer's Journey or Hide and Seek?
    Marketers need to be everywhere, engaging with personalized content to continue the facilitation process long after the initial interest is generated. Content needs to be value focused and personalized - If you provide the wrong content, your buyers will go dark for good. Content must be interactive, visual, and personal.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    Email lets you be highly personal. ??Email Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. 'To acquire customers, does your marketing focus more on social media than email? And with good reason. And popular.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] 14 Data Visualization Tools to Tell Better Stories with Numbers
    It isn’t overwhelming the reader with all the data at once, or forcing the person to choose only one interpretation. It isn’t overwhelming the reader with all the data at once, or forcing the person to choose only one interpretation. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Personalization] How to Create a Logo: Designers Give a Look Inside Their Process
    How are designers able to capture an organization''s mission and personality into a single, simple image, especially when they aren''t a part of the organization themselves? 'Even though they''re often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Read on to find out.
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    It’s just not feasible for a field sales person to follow up in the same way as a sales lead management team. Now we’re hearing about the big trends in marketing for 2015 and one of them is personalization. In doing so, the prospect develops a personalized relationship with the company. 'How to rock sales lead development?
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 5 Key Advantages of Data-Driven Marketing
    Big Data and advanced analytics have enhanced the ability to create highly targeted campaigns with personalized messages. One McKinsey study found that businesses that employed data-driven personalization delivered five to eight times the ROI on marketing spend. 1.Marketing Attribution. 2.Personalization. 4.Pre-Targeting. Read More.
  • KEO MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Mobile Makes Cross-Device Tracking Essential
    You want to be able to track the ads a particular person has seen (on any device) so you can determine where they are in the buying cycle and which messages would best connect with them right now. You also want to be able to personalize the message as best you can. Marketers have long known the value of recognizing contacts and users.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Jim’s themes were clear—personalization, automation, ambitious purpose, humanity, and the visual aspect of communication. Jim Stengel: Personalization is a big one. couldn’t agree more.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 8 Big Tests You Should Run in Your Email Marketing Program
    Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box. Testing the visual style of your email, comparing high-end creative design to low-end personal emails can often have a big impact. Comprehensive email program testing may seem daunting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    Our event team creates templates that sales, field, and marketing professionals can use to do personal outreach to encourage customers and prospects to get involved by submitting a speaking proposal for the event. 'The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures.
  • VIEWPOINT  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind
    'You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific! In due time, you figure out that three of them are real opportunities and want to take the next step in learning about your services, twelve of them are bogus opportunities, and the rest of them are … well … up in the air.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Personalization] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    'In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. Andrew Sherman is a partner at Jones Day , in Washington, D.C., What tools do they use?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 12 Noteworthy Examples of B2B Companies on Instagram
    Why It’s Noteworthy:   IBM takes a unique approach to Instagram, as their profile is much more personalized than most. 'Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Oracle.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Personalization] A reminder that you live in the future
    Before I go into a general review of what’s out there, I’ll share my own personal set up with you. personally like join.me 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? What I Have Learned and Use.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Personalization] How to Garner Sweet Success on Instagram
    While the focus of your picture is usually your product or a person, the background still matters. 'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. Get a good picture. Instagram is all about eye candy. Pixlr Express. Be specific.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Personalization] How to Build Strong Brand Storytelling From the Inside Out
    To truly make brand stories come to life through the experience we create, marketers have to be willing to lead our brand storytelling internally , so that every person who represents your brand understands what makes their company unique. 'January 20, 2014. We’re trying to get people to buy what we sell. It’s Not You, It’s Me.
  • ENGAGE  |  TUESDAY, JANUARY 20, 2015
    [Personalization] Stifle the Effects of Stress with These 4 Tips
    He or she will listen to you and may be able to share some similar personal experiences and advice or validate your feelings. 'Stress is inevitable. Sort of like going to Costco intending to peruse the aisles while snacking on samples, only to walk out with $250 worth of toiletries and a year’s supply of mayo. It’s a part of life.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Personalization] 28 (of the) Best LinkedIn Marketing Guides of 2014
    wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Guides to Personal Branding on LinkedIn. As he put it, ‘Don’t write in the 1st person.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Personalization] The state of the nation on SEO, content strategy and earned media
    Storytelling, for example … I know that’s a cliché, but talking as a real person, being more creative, I think that’s where a lot of inspiration for those connections can come into play. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content. It’s about insight. Can you scale?
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Personalization] 5 Ways to Systematize your eNewsletter Production Process
    Engage an editor or newsletter support person. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. know Terry from my work on the board of the Association for Strategic Planning.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 19, 2015
    [Personalization] Making ‘human-to-human’ marketing a reality
    One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a person (representing a business) with their own unique behaviours, preferences and emotions.  One, it segments the company not the person
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Personalization] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Not a single person actually filled our call-to-action. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Are You Explaining A Complex Topic? Pun intended.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Personalization] A more personal approach to content marketing
    'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. So it’s surprising that many firms – large and small – overlook the personal approach in the content marketing. They’re the ones who have it right. Like this post?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Personalization] Perfecting the Personalization Puzzle for Mobile Marketing
    'Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. Brands need to remember that personalization needs to accomplish a customer goal. didn’t think so.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Personalization] Six Ideas for Getting Your Social Media Off the Ground
    If you expect your people to engage on your behalf on social, you need to help them set up a professional presence that is distinct from their horrible real life personalities. 'Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks. Stop assuming this is actually new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Personalization] 12 Ideas to Ignite Your Content NOW
    actually had one person tweet to me “Great post — even though it is older content.” 'In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! The investment in our content is largely wasted. Here we go. Let’s ignite … 1.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Personalization] 4 Killer Tips to Boost Social Content Sharing
    They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Jack Kosakowski from Act-On is also building a very strong personal brand using LinkedIn Publish. m in the latter bucket. After training thousands of sales and marketing professionals. How painful!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Personalization] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    It helps to personalize the emails. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. Executives get too much undifferentiated content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 18, 2015
    [Personalization] Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]
    Fortunately for marketers, a major innovation that is in play right now that’s critical to carrying out true cross-channel marketing will be to provide the ability to accurately identify a person or audience across these touchpoints and IDs. Over the next couple of weeks we'll dig into each of these core points. Big data.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Personalization] Data Driven Marketing via Data Unification
    There’s nothing better than delivering the right message to the right person at the right time. 'The more marketers we talk to the more they confirm the role of marketing has shifted from look and feel marketing to data driven marketing. The article opens with this – Who is your customer? Finish reading the article here. Please share!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Personalization] Customer Data Platforms Revisited: The Future of Marketing Data
    The major observation is that current investment is heavily concentrated on the Decision layer, with interest in predictive modeling and message selection (which could also be labeled as personalization). Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging.
  • HUBSPOT  |  SUNDAY, JANUARY 18, 2015
    [Personalization] The Science of Persuasion [Infographic]
    Most salespeople swear by personal persuasion tactics that "just work." 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To sell something, you have to convince a buyer that they not only want your offering, they need it. But what does science have to say about it?
  • HUBSPOT  |  SATURDAY, JANUARY 17, 2015
    [Personalization] 10 Simple Tips for Managing Freelancers
    You may think that because that person has the clout, he or she will get the job done faster and better, which will save you money. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hiring freelancers is an excellent way to help create the content you need with limited resources.
  • CONVERSIONATION  |  SATURDAY, JANUARY 17, 2015
    [Personalization] Guide to persona and buyer persona models for integrated marketing
    By defining personas we put ourselves in the shoes of a “typical” target person and define processes by empathizing with them in a very detailed way so we [… 'Using personas in (online) marketing is not new.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Optimizing Your Workspace for Employee Productivity [Infographic]
    It’s important to encourage employees to personalize their desk so they feel more at home and relaxed while working. 'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of factors that go into the ability to get things done amidst distractions galore.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    The Solution: Personalized Marketing. The solution to this problem is personalized marketing. Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey. It’s crazy really.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Personalization] 9 ways to reboot your digital marketing for the new year
    Personal brand – Like it or not, your business and your personal brand are intertwined. Content Marketing Copywriting Internet Marketing Personal Brand Digital marketing Digital media New Year resolution social media Website 'I love January. Not for its weather, mind you (I live in New Jersey, after all). make it happen.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    It''ll show up at the top of your feed on your personal Twitter account until you unpin it (which you do by clicking the ellipsis again and choosing "Unpin Tweet"). To get to this feature, click "Relationship" right under the person''s profile picture. That you can embed a SlideShare presentation directly into a tweet? Check ''em out.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
    The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme,   personality, and the problems you solve for your readers. Photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 16, 2015
    [Personalization] An inspirational blogging lesson from Keith Urban
    He publicly embarrassed a person for opening a door in the back of the auditorium, exclaiming that it broke his concentration. He publicly embarrassed a person for opening a door in the back of the auditorium, exclaiming that it broke his concentration. few months ago I was fortunate enough to attend two concerts in one week.
  • MARKETING ACTION  |  FRIDAY, JANUARY 16, 2015
    [Personalization] Buzzword Watch: Stop Saying That. Really. Stop.
    We all have our personal favorites for derision. 'I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of a penny. Long enough, too, to realize (less happily) that I’ve gotten lazy. It didn’t happen all at once. At least I hope it didn’t. When it smacked me in the head. Trite. Tired.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Personalization] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you''re going to scream. To help people see the impact of surveillance from a more personal angle, The Guardian built a data visualization into a larger story they created on the Snowden files. 'Perhaps today was a rough day.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Lower the Cost and Boost the Productivity of B2B Sales
    'Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. The average tenure of a sales manager is 19 months. And only 58% reach quota.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 2015 Resolutions Series: Healthy Habits – Food
    While exercise is by far the bigger challenge for me personally, I know many people struggle with diet. Leftovers For Lunch : I am a huge leftover person. This might be partially due to my type A personality but I like to avoid pitfalls by having a plan. Don’t let this happen! Plan : Have an actual meal plan.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 5 Ways to Better Connect With Your Technology Audience
    Your audience can form an even stronger connection to an image of an actual person speaking directly into the camera than they would to a written testimonial. 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. Let’s jump right in. On Twitter or LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Recapping 2014 in Content Marketing
    Personally, I traveled more to events and customer sites in 2014 than I ever have, roughly 85,000 miles worth. 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! Search interest over time for the term: content marketing (Google).
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 12 Ways to Get Your Sales Team’s Phones Ringing
    as a CTA so they know that phone number won’t just take them to a dead-end hours and location menu and not a real person. 'Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. How can you get your sales team’s phones ringing? It’s undeniable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 5 Game Changers Content Marketers Can Steal from House of Cards
    Regardless of how you feel about Frank Underwood as a person (ahem), you have to hand it to the guy: He does his homework. 'The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. Because Frank and Claire Underwood? The Long Game.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Why transparency is essential for building corporate brand trust
    Compelling – make content more interesting, original, relevant, personal, but not hard “sales/marketing” pitches. 'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. Not anymore.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Marketing and Finance: A Match Made in Heaven!
    You can’t just say ‘Hey, let’s make a viral, social, integrated, multi-channel, broad-reaching, personalized campaign that will win me that cool advertising award and make me a super famous marketing rock star.” To WHOM?”). We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 15, 2015
    [Personalization] The Simple Rule: The Person Who Fails the Most, Wins
    One of my favorite lines from this book is “The person who fails the most, win.” 'Find New Customers is now partnered with Likeable Local and we just got a book from them entitled “ What To Do When It is Your Turn (and it’s always Your Turn. )” by Seth Godin , because I attended their webinar recently.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Better yet, search marketing has the net effect of pre-qualifying leads; if a person clicks on your listing, it’s because it matches what they’re looking for right now. Whether in person or online, being social is not about pushing an agenda. But attraction has to start somewhere. TACTIC 1: Search Marketing. Write for your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    ve heard it works … not that I would know personally, of course. 'By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. It seemed like they kept having the same old conversations over and over. Retelling the same jokes. Boredom and fatigue settled in. The magic of her early passion was gone. Maybe.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Personalization] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions. 'If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Personalization] 15 Important Ways to Use Case Studies in Your Marketing
    Bonus Tip: Get personal. 'When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. According to Content Marketing Institute , U.K.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] How I Easily Got 25% More Views on My LinkedIn Profile
    Skills: Over the past 90 days, not one person had found my profile via my Skills. 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. Zippo. Time: 1 minute.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] 8 Tips From Top Experts on How to Achieve More in 2015
    To achieve something great, you need to take control over how you run your personal and professional life. It’s the act of taking 5 minutes a day to take note of things you’re grateful for, fantastic things happening in your life, and remind yourself of the person you’re working to become. It requires making something personal.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] The Art of Advanced B2B Email Marketing: Email Rendering
    Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. While variable substitution can have great value, it only allows fairly simple levels of personalization. Mail, which does not automatically display images.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] 4 Tips To Help Marketers Commit To Data Quality
    This person will be leading the charge to identify issues, implement changes and maintain the ongoing heath of your data. 'With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. It’s also a great time to reflect on what went well over the last 12 months and what initiatives didn’t go as planned.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] What is The Right Vehicle to Drive Your Email Marketing Success?
    Triggered emails, like Uber cars, are responsive to the needs and behaviors of individual customers, making them vastly more personalized than the slow-train-to-nowhere that is batch emails. 1)  Batch emails. Batch emails are the Amtrak of email marketing : It’s all about moving as many people as you can from point A to point B.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touch-points.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. Except for one person. It taught me a lot about how systems work, what the true meaning of ''scale'' is, and why it is important in systems, as a manager and in personal life.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. 'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] SEO and Content: Can SEO drive “viral?”
    Related Stories Igniting Content: A Tale of Two Ads Beyond Content Shock: The defining trend of 2015 is content ignition 6 Personal best practices for content creation success. 'I have been thinking about this question: “What is the relationship between SEO and content?” In fact, sometimes it seems it makes no difference at all.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 14, 2015
    [Personalization] Geodemographics: Using Location-Based Segments for Targeted Marketing
    Segmenting based on personality, motives, and lifestyles. 'What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of us with relevant messages. Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Personalization] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    Note that some firms rely on practice leads to “do” traditional business development activities such as in-person networking. Now, the question is how business developers can collaborate with the marketing department to effectively project their expertise. Now it’s time to assess your firm’s marketing efforts.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Personalization] 9 Essential Email Inbox Filters for Marketers
    The "important stuff" includes personal emails, client emails, team emails, financial emails, and emails from leads or prospects. Let''s dive in and I''ll show you how it works: 1) Filter out personal emails. Part of my personal workflow when we add a new client is to add or edit my inbox filter for the client contacts. Unroll.me
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Personalization] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    Capturing a caller’s information manually can take a lot of time and frustrate the person on the other end of the phone. Quick access to lead and contact information can make a world of difference for the person on the other end of the phone. Sales and support agents spend countless hours entering information into CRM platforms.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Personalization] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    And mobile existed, but now we use mobile to think about developing personal relationships with people at a scale that enables a company like Unilever to actually connect to a large group of consumers. Think of how Facebook and Twitter and Google have changed our personal lives. And to that I say amen. Let’s go out to 2020.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Personalization] You’re doing a terrible job with search and social
    It’s such low-hanging fruit, though it does demand that you actually do more than just embed “share me” buttons, it requires that you commit to becoming a content-creator and not just a salesman or business person. So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 13, 2015
    [Personalization] Increasing Velocity is a Critical Success Factor
    The interesting part of the one on one discussions I had was the tendency of almost every person that spoke to me suggested creating additional or new ideas/tools beyond the ones I had shared. 'Increasing Your Velocity is a Critical Success Factor. It’s normal.  If you haven’t read it, it is not too late to implement the tactics I covered.
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