• INFER  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] UserVoice Increases MQLs by 37% Using Predictive Marketing
    Additionally, both the sales and marketing teams wanted more transparency into what attributes defined an ideal customer profile so they could personalize and prioritize high-value outreach to these buyers. Armed with new predictive insights, the company saw a  2x increase in conversion rates and a  3 7% increase in marketing-qualified leads.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] Five levers of relevance for digital authors
    In both cases, we say something is relevant to that person. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. ” etc.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] The 26 Best WordPress Plugins
    Sample review:  “A free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. ” — SnapApp. WordPress is far and away the most popular content management system (CMS) for websites. There are many reasons for this dominance. Google Review Count:  312.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] The Stories Behind 5 Social Networks That Never Caught On
    Stronger networks made up of lots of people meant that if one person left the network, the rest of their friends wouldn’t necessarily follow suit. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    Do they cover only breaking news or only write personal essays and critics, or do they feature timely and evergreen content? Another option well-suited for more conversational pitches is to personalize the subject line based on the information you find while researching your potential contact. Steps for Improving Your Media Outreach.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Personalization] How Marketing Automation Technology Makes Businesses Smarter
    Customers engage with brands across multiple digital touch points — from the first interaction to the buying process to ongoing customer care — and they expect a more personalized experience throughout. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] [VIDEO] How to Structure a Successful Sales Team
    Does this problem sound familiar? Watch the Video Below: How to Avoid the Problem. Specialization. We always had AE’s (Account Executives) and CSM’s (Customer Success Managers) – AE’s focus on strictly net new, CSM’s focus on the Customer and any upsell, renewal opportunities. Next step we: Created Inbound Role & Outbound SDR roles.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] Go Where Your Customers Are – Wise Words from Sweta Patel
    and I realized that these places have so many people that we’re just this small person there that doesn’t exist. As a demand gen person it’s important to have great advertising understanding and know how to create effective ads, and Bizable just has tons of stuff you can go through. It’s a bit nebulous. Especially on social media.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] A guide for mid-career informational interviews for marketing technologists
    And I read in AdAge that you’re launching a personalization initiative. I was recently tapped to lead a personalization strategy and have started picking vendors. If the person only has 20 minutes rather than the 45 minutes you had planned on, you will need to prioritize. c) Propose an agenda. Thanks, Ella, New Jersey.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] Improve Customer Experience and Email Deliverability With a Preference Center
    Once you have some subscriber data, you can be more dynamic and target using more personalized messaging versus simple batch and blast. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Let’s not wait for that day. Take Another Look.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] Make the Shift from Automation to Engagement Marketing
    Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These Company B delivers personalized experiences, with personalized emails, dynamic content, and targeted remarketing messages based on the specific industry that their audience belongs to.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Being able to tell what sort of person might be interested in your brand isn’t the same as understanding how individual people fit into your brand’s story. Digital marketing for retail brands is about as close to the Wild West as it gets. Except that many of them are missing the mark. So what are retail brands to do? Right?
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] 5 Ways to Drive the Success of Influencer Relations
    Employees’ lack of confidence in building personal relationships. Understanding where you can go wrong is an important first step in knowing what not to do, but in order to really increase your chances of achieving results, it is important to understand exactly how you can put your foot on the accelerator and drive success. TIP #1.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Personalization] The Art of Managing a Flexible Schedule
    So, it’s not that simple -- managing a flexible schedule requires a strong balance of managerial trust and personal accountability. In fact, researchers have found that dressing formally correlates with a person’s ability to engage in abstract thought -- that’s especially good for marketers and other creative professionals.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] A Complete Guide To The Buyer Journey
    Much like a first date, it’s time for prospects to “see you in person” whether it’s in person at a conference or via a product focused webinar. Creating ways for sales and prospects to meet in person is also highly important, especially for large deal sizes. Buyer Journey Stage 1: Developing Problem Awareness. Conclusion.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The event will include a VIP reception, general reception, silent auction, sit-down dinner, guest speakers and remarks from an HRC national person of interest. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., with the general reception following at 6:00 p.m. The event will culminate with an awards ceremony. KEO News
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] What CMOs Can Learn From Eminem
    The fact is marketing leaders need to eliminate data silos, create a single source of truth and get a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Leveraging personalization to demonstrate and drive clear ROI to the executive team. And guess what? CMO Corner
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] Technology Services Research Released
    Related Stories Return on Marketing Investment: A Professional Services Primer Top 10 Marketing Techniques for Professional Services Brand Personality: An Approach for Professional Services. In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. Enjoy!
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] The Front Lines of Predictive Intelligence
    While we get tons of value from using HubSpot for both our CRM and marketing automation needs, we couldn’t properly segment and personalize messages for our highest potential users out of the gate. Personalized Customer Journeys. Infer and HubSpot also help us automate and personalize nurture programs.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] The ‘Less Is More’ Content Strategy
    personally believe Mark Schaefer got it right when he talked of ‘ content shock ’. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. Yes, you really can drive more traffic by publishing less content. It is not magic as I will prove below. 3,720.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] 2016’s Most Prospected Companies By State
    Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well, No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. well, they just aren’t. Your company announces new funding or new hiring initiatives? Not at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] A strategy to stay relevant in a tumultuous marketing world
    This is a powerful example of the critical role your personal brand can play in the world today. There are so many personal and professional benefits that depend on becoming known today. branding careers personal branding Podcasts The Marketing Companion known marketing companion podcastsBy Mark Schaefer. But where do you start?
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] 5 Smart Ways to Automate Your Marketing
    And as with all good marketing automation, it’ll be segmented (according to which products the customer has bought) and personalized. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. It’s time to become more efficient.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] How to Be Productive After a Long Weekend
    This method leaves more room for personal style and creativity, too. 5) Schedule emails, blog posts, and social media posts that need to go out on the holiday. Whether it’s virtual or in-person, have a quick stand-up meeting with your team to review what everyone’s focusing on to ensure that nothing slips through the cracks.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Personalization] The 21 Best Content Curation Tools
    Sample review:  “Trapit creates a personalized content feed based on your specialty, interests, and passions. personalized news aggregator. Pricing:  free for personal use; contact vendor for commercial account pricing. Fortunately, content marketers don’t have to do it all themselves. Google Review Count:  350. 14) Quuu.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Personalization] Competitors want you out, influencers want you in
    Who’s the most influential person in that field? “We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. Why do this?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Personalization] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    In order to successfully personalize marketing communications across mobile devices, brands need to target the customer and device through device identifiers and a large data network. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Testing, 1, 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Personalization] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. first posted this list on Facebook and it provoked some interesting comments.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Personalization] 15 Inspiring Examples of Small Business Branding
    Created by design agency Bienal , the eclectic physical space and promotional elements were developed to reflect the bold, vibrant personality of Marte Estudio 's creator, Mariana Abraham. 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION. Images via The Dieline. 3) Folklorious. 11) Notel.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Personalization] How Personalization Affects Lead Nurturing
    In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. So if we have the means to personalize our lead nurturing campaigns, doesn’t it make sense to take full advantage of it? Personalization Increases Engagement and Conversions.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] The Rise of Mobile Banking
    Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. ” While personal bankers might go the way of the insurance or travel agent , the institutions are here to stay. I once made the mistake of visiting a bank to open a new credit card. Banks are not.”
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Infographic: How Event Marketing Can Boost Your Content Strategy
    That’s why—no matter how great your digital strategy is—making an effort to meet your consumers in person can set you apart from the competition. Marketing may be digitally dominant, but in-person events aren’t going anywhere. Internet users are bombarded with ads on almost every app, website, and social platform.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Top-Down and Bottom-Up Sales: Which One Works Best Now?
    Why not find the person who makes the most important decisions and get their buy-in […]. For years, salespeople were told to pursue a top-down sales approach. Companies used their marketing data to identify the highest level decision maker at each customer account. It made sense. After all, why wouldn’t you go directly to the top?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Data is the Biggest Roadblock to Cross Channel Marketing Success
    And they unequivocally need a 360-degree view of customers to link online digital marketing efforts to offline purchases to give marketers the true ROI on dollars spent reliably and efficiently target the right message, to the right person at the right time. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Yikes.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Why Interactive Content Matters for Agencies
    Not only do you end up with content that buyers engage with, but you also have the opportunity to connect more information about a particular person in a more organic way – think about answering questions within an interactive quiz. It simply does not work as well as it used to. Interactive content is also helping shorten sales cycles.
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] How to Get Your Sales Team Using — And Loving — Video
    Not only that, but 75% of late-stage prospects that received a personalized video became closed deals. Building challenges like this gives your team an incentive to put quality over quantity, as it puts the onus on the sales person to make watchable content. Sounds awesome, right? That’s what this post is for ! Land and Expand.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Social Media 101: Managing your social media presence
    It can also add a personal touch to your business, promote your fan base, and help boost SEO for your website. Use automatic alerts and notifications to stay on top of these posts and comments (the positive and negative ones), and designate a person on your team to respond swiftly and professionally to customer questions and feedback.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Why every business needs a social media business audit
    In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that. Step 1: Start the audit. Twitter. LinkedIn. Instagram.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    One day’s list might be topped with a push for bigger big data, the next insisting that more personalization is the thing, while the next declares that inbound, top-of-funnel crusades pave the road to conversion nirvana. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone. As this Inc.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] 5 Retail Marketing Trends to Watch in 2017
    person’s digital self was seamlessly integrated within the overall shopping experience, creating a no-hassle situation for consumers. The first half of the first quarter of 2017 has come and gone, and while consumers might be reneging on their resolutions, marketers aren’t afforded that luxury for their campaigns. Big time.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] 9 Marketing Books to Read Before Q1 Ends
    Want to achieve continuous uniqueness -- both personally and in your work -- to sustainably stand out in a competitive market. good read for both work and personal relationships, for situations where you're simply trying to get your point across.". Simply put, marketers comprise an impressively busy population. Source: Jonah Berger.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    The most effective B2B content marketing tactic is in-person events. Some of the best content marketing can actually take place offline, through in-person events that allow for engagement between a brand and its audience. Many marketers consider in-person events to be one of their most effective tactics.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    There's even an entire post sharing how employees' personal testimonials curated through the #LinkedInLife hashtag made LinkedIn Leila Uslander's #1 employer of choice. GoTripAdvisor is also used for employee meetups, as well as on the official blog where employees are invited to share their personal stories. 6) Starbucks. Intrigued?
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Personalization] Seven Best Practices for Building and Growing a Subscriber List
    Send them a personalized offer; it doesn’t have to be a discount. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Yes, a party. Kordek). 3. Ready!’
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. Personalization variables can be built with a scripting language or by inserting pre-built objects. So what fooled me about Zaius?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] 8 Tips for Running Your First Influencer Marketing Campaign
    They just expect a famous person to endorse their product. These people are cheaper, easier to sway, and capable of providing a bigger per-person impact. 3. The idea is that you aren’t just a company, but that you’ve got a personality. This post originally appeared on Social Media Week. Make inroads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] The Importance of Post-Holiday Email Relief
    Here are some strategies for getting to the inbox and engaging your customers without putting their inbox on blast: Personalization – Subscribers want messages that are tailored to their interests and needs. Keep the message personal, and the content relevant with the individual consumer in mind, rather than the audience as a whole.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] Industry Conferences and Seminars: How to Extract their Real Business Value
    Or you can convert your presentation into a bylined article for publication in an appropriate business or trade journal, and then send target audiences the published piece along with a personalized cover note. Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] 10 Tips for Increasing Your Influence
    Just the same as a corporate brand, there is a certain degree of needing to humanise your personal brand, so that your audience can feel a connection with you. Much the same as an in person conversation where you’re 50% responsible for talking and 50% for listening, the same applies here. MAKE YOURSELF SEEN. CREATE CONTENT.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] Better built than bought – how to build your email marketing list
    Is there a person left anywhere in the business world who really wants more email? Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now?
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Personalized Experience : Does the VP give you the ability to personalize a marketing video for each lead at scale? personalized video can lead to a 500% lift in email conversion, and a 16x increase in conversion ratios for campaign landing pages. Outline Your Needs First. There are 12 major categories on which to evaluate VPs.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] 75 Interactive Infographic Examples to Inspire 2017
    This animated infographic provides a personalized insight into the likelihood that your job will become automated. This interactive webpage lets you select from a few defining criteria and get a personalized overview of where your family sits in terms household income and other demographic categories. And, for good reason. Music Map.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] Machine Learning Is Making SEO Marketing More Human
    Think Like a Person. You can’t ignore the parallels between our reality and the realities of so many novels that were written decades ago. If you haven’t thought it, you’ve likely seen it: 1984 is flying off the shelves. Stories about how Infinite Jest predicted the smartphone , Netflix, our current president (and more!)
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] 11 Tips for Starting a New Sales Role
    Find the most metrics-driven person on the team and get some approximate conversion rates to start working with so that you have benchmarks for your activity. Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. Leverage Your Mentor. Mentoring.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] How to Motivate Customers Across the Entire Buyer’s Journey
    For just a moment, let’s press pause on marketing and get personal. Personally, I’m motivated by coffee. It’s now helping guide my career and personal life. Need comes next: In this phase, the idea is to keep convincing the audience that there is a problem – and make it personal. Boom: It just became personal.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] The 17 Best Project Management Tools
    simple voice and messaging app, Voxer lets you talk, send text, and share photos instantly to one person or a group. Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Right now.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Personalization] How to Design a Pitch Deck that Doesn't Suck
    You aren't just convincing the audience you're amazing at your job -- you're convincing them that you understand them, and that you're the best person to help them overcome their unique challenges. It's no secret that creative agencies aren't big fans of the pitch deck. They didn't come here to expend effort -- they came here to be spoon-fed.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    If you’re doing ABM, tailor these tactics with additional personalization and targeting to your specific list of accounts, and you’re golden. Make it personal, and make it count. Events are excellent chances to engage prospects because you have their one-on-one attention in person. Publish cleverly-titled, vision-based articles.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    The report claims that AR allows companies to better personalize their products/services to the consumer’s frame of reference. In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. And now we are about to be driven by immersive experiences.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] How A CMO Uses Storytelling To Engage Audiences
    Jeremy Duerksen : I believe email continues to be a preferred marketing channel for three primary reasons: Email is customizable down to the individual allowing us to engage personally with our customers and prospects at relatively low expense compared with in-person connections. Jeremy Duerksen is CMO at Peaksware. Of course you do.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] 10 Amazing Interactive Videos
    In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. 7. From 360-degree views to haunting music to a personalized experience based on your clicks, it’s … remarkable. Oracle.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] What promotional products are on your desk? [survey results]
    The results not only show that just about every business person had branded merchandise on their desk or in their office, but also how well promotional products help with sales, branding, and a positive customer sentiment. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. 89% pen. 65% mug.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] 5 Steps to Market to a New Vertical
    vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] It’s Time to Stop Marketing to “Millennials”
    share almost nothing with the other subsets, when compared to the personalities in my neighborhood and industry with whom I rub elbows. “Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. Meeting after meeting. Week after week. millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid. source ]. source ].
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] 4 Ways That Automation Is Transforming Marketing
    Marketing automation works in a similar fashion, because it allows personalized actions to be scaled, which saves time and maximizes resources. Personalized website and email content. Personalized and dynamic content ensures that customers feel truly known. Marketing automation: The nuts and bolts. Speed up the sales cycle.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] What to Consider When Investing in Content Marketing for Existing vs. New Customers
    One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content […]. Content Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] 4 Internal Struggles Great Leaders Must Overcome
    Research published in Organizational Behavior and Human Decision Processes revealed a negative relationship between subjective feelings of power and use of advice -- in other words, the more powerful a person feels, the less likely they are to seek out and actually listen to advice from those who disagree with them. study conducted by M.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Personalization] Five Tips to Help You Write Outstanding Content For Your Blog
    For a personal blog, there are some basic tips that can improve your search rankings. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content. Write A Catchy Title.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Scaling Inside Sales for New Product Introductions or Market Expansion
    Then business development reps become consultants to chosen accounts, orchestrating a series of personalized steps to move those accounts toward a closed sale. It embodies the human touch, incorporating phone calls, personal emails and one-on-one social outreach. As a result, you capture a lead. Tele-Services
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] How to evaluate a B2B Inbound Marketing Agency
    Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Interactive Content, Marketing Automation, and the Engagement Economy
    In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. Audiences want highly personalized content and expect stellar experiences – and companies are taking note.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Automation is not going to be about as Seth Godin so aptly puts it , “Selling more average goods to average people.” It will be all about gaining a deeper understanding of our customers, creating more personalized experiences and building better products. What’s your take? It’s less about the removal of jobs and rather the evolution of jobs.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    This will make it easy to create outreach lists for your personalized persona campaigns and workflows. You’ll need to create a target account list, determine prospect stages, adjust demand strategies, adapt the sales team’s processes, focus your content strategy, personalize nurturing processes, and modify reporting procedures.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] The future of Twitter is as a protected essential public utility
    It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. SF: What’s your take on the future of Twitter? followers. Know why?
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Marketing’s Evolving Accountability and The Future of Content Analytics
    Given the amount of marketing technologies available today – from data management tools to predictive applications, content marketing, and other methods of personalization – it is assumed that marketers can achieve an elevated level of accountability with greater ease and precision. Read on for the rest of our conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Instead of telling you what KNOWN is all about, I’m going to share what I personally learned from writing this book. In the beginning.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] How to Leave Voicemails that Generate Results
    wise person once asked: How many return calls do you get when you don’t leave a voicemail? Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! How will the prospect benefit from calling you back?
  • ACT-ON  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] 10 Tension Deflection Tactics for Stressed-Out Marketers
    Know who’s often the toughest person to re-negotiate your work with? Your tactics for reducing stress should be as personal as how you created your stress in the first place. What works for one person may not work for another. Got stress? Lots of it? Boy, are you not alone. Are you stressed enough to need a punching bag? Deeply.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] 10 Brands Show Us How Email Marketing is Done
    It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. Content Marketin
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Why Agencies Need to Take a More Modern Approach to Winning New Business
    At this stage they maybe decide to bring in new business-person or outsource their prospecting activity to a new business agency. The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses. calls. Then a niggling feeling starts to sink in. And so it begins again.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] The Secret to Crafting an Awesome Sales Pitch
    On the positive side of face-to-face meetings, friendly conversations help you get more up close and personal with your client. At the same time, you’re able to present yourself as a likable person through the use of tactics like positive body language. The Nature of the Sales Interaction Matters. Tips for Your Next Sales Pitch.
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 8 Lessons From Online Dating For Email Marketers
    Grab Their…Attention By Personalization. If you’re not personalizing your emails and putting the effort into making them catch the recipient’s eye, then you’ll probably fare no better than those firing off two-word intros on dating apps. Something personal like, “What’s up, Derek? Personalize, personalize, personalize.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 7 Things You Should Know Before Researching Content Marketing Solutions
    You don’t want to be the person on the hook for thousands of dollars after you made a decision by the seat of your pants. Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, just pants,” they say. “How much do pants cost?”
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] The Branding Process for Professional Services Firms
    Your brand identity is an opportunity to take the spirit of your positioning and turn it into something that people can see and experience — including a distinctive personality and voice. Firms use brand voice guidelines to ensure that their written materials read as if they came from the same person. Brand Identity. Brand Tools.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 4 Value Selling Tools to Move Leads Down the Funnel
    By its very nature, an assessment tool captures more detailed information than a typical content download, allowing you to further segment your leads and nurture them with highly relevant and personalized content. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] Social media proficiency: A life skill?
    Why is it important for senior executives to master something like social media and personal branding? The person with a social media proficiency and a profound digital presence will have the doors open. The person who is known online will have the customer answer the phone. What person? By Mark Schaefer. Which brand?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] The most memorable martech resume I’ve seen
    He includes something interesting — and innocuous — about his personal interests. Some people avoid any mention of personal interests on their resume, for fear of turning off readers. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, What’s the best resume you ever saw?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Top performers are also more likely to personalize campaigns based on their customer preferences. This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract ,  capture ,  nurture ,  convert , and expand. Expansion Metrics.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] 13 Web Design Trends to Watch in 2017
    After years of flat design and minimalism, adding illustrated touches to your site is a great way to inject a little personality, as seen in this charming example from NewActon (designed by Australian digital agency ED ). 8) Ultra-minimalism. The landscape of web design is constantly evolving. 10) Mixing Horizontal and Vertical Text.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Personalization] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    But soon we’ll see the rise of ‘strong’ AI tools that can handle more complexity – automated customer service chatbots and those offering advanced email personalization and segmentation capabilities. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 11, 2017
    [Personalization] With Great Power: Ethical Marketing in the Face of IoT
    In cases where marketers do overstep ethical bounds, they can mitigate their personal and brand damage by having a strong defense for their decision-making. Data drives marketing decisions, so the fact that more and more acquisition channels seem to be making themselves apparent every day should be a cause to celebrate.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. You may have noticed that I’m writing a little less about artificial intelligence than I had been. You can’t actually prove that isn’t happening. Lead Genius is a good example. Analyze results.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    My personal favorite is 1,445 requests of $0.21 Here’s what you missed while you were watching the Stranger Things teaser commercial too many times… Sirius Decisions: Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity. Selected by Joe Lazauskas, editor-in-chief. But not today! But trailers?
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] Track and Use Data from SMS/Text for Your Marketing
    Direct text is a powerful communication tool, not only for promotion, when used judiciously and in a personal, targeted format, but also as a direct line to personal feedback and information. With an automated platform, this personal direct channel not only becomes a source of valuable input, it saves a business time and money.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Personalization] How to Write Marketing Content More Efficiently
    People crave the raw, first-to-see online experience—especially when they are unable to attend an event in person. Write marketing content that can be easily personalized with a few quick tweaks for each buyer persona. Personalized marketing is a hot trend right now. Make It’s a win-win! Now you know what works!
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