• CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Personalization] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Given the particularly tense nature of this past election cycle, many Americans have come away with personal opinions about the reputability of various, long-standing news outlets. 2016 has been a crazy year for social media. If we’re able to peel back the layers of deceit, is there anything left for respectable marketers to take away?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] Automated Behavioral Segmentation: Personalized in Real Time
    Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalization improves relevancy, is more engaging and, ultimately, more likely to achieve results. Personalizing the content makes this a reality.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] 7 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. ” Mercy Ships, a charity that uses hospital ships to help those with subpar medical care, shares many stories with its donors, making a personal connection between donor and beneficiary.
. Here are seven tips for last-minute fundraising. Tip #7: Be specific.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] 3 Ways to Optimize Customer Experience Via Email
    Present personalized value. To avoid getting lost in the abyss that is the inbox, personalize subject lines that immediately demonstrate compelling emotional value. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] Why Your Brand Storytelling Strategy Should Take a Stand
    As we all try to understand what this vote means to us, I want to affirm to anyone on our team that is scared or feels personally exposed, that I and everyone else here at GrubHub will fight for your dignity and your right to make a better life for yourself and your family here in the United States. That’s clear, and simple, and safe.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Repeat.
  • OPENTOPIC  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Who Should Be TIME’s Person of the Year for 2016?
    For every year since 1927, TIME has selected the most influential person of the year. From presidents to protesters, astronauts to activists, each selection reflects the person—or idea—who has most influenced the news and our world in the past year, for good or ill. The post Who Should Be TIME’s Person of the Year for 2016?
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Personalizing Healthcare Events: Unique Opportunities, Accessible Solutions
    Return to the human side of healthcare event marketing
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Unlike traditional demand generation that waits for leads to come to you, account-based marketing names the ideal leads and targets them with personalized content. Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. Sales and Marketing Alignment.
  • VIDYARD  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns
    The power of Pedigree’s ‘ Dark to Light’  campaign, for example, isn’t in the fact that a brand is showing us a real person, saying “Look at us! That’s the biggest takeaway here in my opinion, because ultimately the key to these kinds of campaigns doesn’t lie in finding a real person. It lies in finding the right person.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. The email (even if it’s well written) and personalized in a few places, still feels hollow. That might be opening Outlook and actually sending a personal message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Case Study: Using influencers to quickly build an audience for your content
    The harder I worked, the more irritable I became. I was digging myself into a deeper and deeper hole financially, mentally, and even physically. “I didn’t like the person I was at home or at work and I knew something had to change. I had a few job offers but none of them worked out. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Mapping a #GivingTuesday Follow-up Plan
    Frame it as not just an opportunity for them to be involved, but for your organization to be able to meet its great donors in person and thank them personally. 2) Build Content About How The Donations Will Be Used, Showing Maximum Impact. Giving Tuesday is one of the biggest donation days of the year. Too soon. Analyze. Refine.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    Every person in the company is a culture creator. ISAACS : One of the experiments you tested in the HR future team was unlimited personal time off. And that doesn’t include holidays, but 15 personal paid days off. Now we call it personalized PTO. Today’s guest is Nathan Christensen. Mammoth’s HR Future Team.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Personalization] How to Fix Your Agency's Low Morale Problem
    Instead, hire a great operations person -- someone who excels at the things you don't enjoy. Then, speak with employees about the agency’s future, along with each person’s individual professional goals. 5) Commit to improving work/life balance. As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 3 Insights to Help Build Your Unified Customer Database
    And, although we didn’t test their mental states, I doubt a significant fraction had multiple personality disorders. The most common answers are personalization and customer insights. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. You must have faith.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    snap that you send to a friend is only visible to that one person. snap that you send to a friend is only visible to that one person. If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees
    Attract and engage key audiences at your booth and beyond with powerful personalization strategies
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Why You Need Long-form Storytelling to Become a Thought Leader
    Connect with target customers on a personal and emotional level. narrative that is focused on a point of view, a new idea or a person doesn’t have to be tied to an event, a trend or a product launch. This is a preview/snippet from our piece:  Without Long-form Storytelling, You Will Never be a Thought Leader. Science rules!
  • HIVE9  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Time For An Update – Are Your Personas Long Overdue?
    Hive9 Marketing Personalization PersonasPersonas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing , they’ve taken on a new level of importance.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Many of your web visitors will happily exchange some of their personal information for a valuable piece of content. What’s at Stake.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Many of your web visitors will happily exchange some of their personal information for a valuable piece of content. What’s at Stake.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 8 Proven Ways to Stay Focused in A Busy Office
    Bonus points if you play them loudly enough that it sounds like your own personal desk concert. 2) Grow Plants. It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. This is okay.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] How to Drive Website Engagement? 13 Examples of Interactive Content
    To start, offer an immediate and personalized content experience with which your audience can interact. As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.  . Need some inspiration?
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 5 Brands That Are Marketing Smarter with Machine Learning
    Fast-forward a couple of decades, and, thanks to machine learning , this marketer finally (sort of) has the chance to achieve her dream—and I didn’t have to hire a full-time personal aid (or, I dunno, an unfortunate look-alike) to do it. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Adobe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] Three drastic marketing changes ahead for 2017
    For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Readers already know and visit them, as opposed to your personal website. Goodbye website.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 10 Examples of Facebook Ads That Actually Work (And Why)
    I'm a person in my 20s, and I used to write about health care. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is. The person who saw this loves taking photos and creating sentimental gifts. One average, Facebook is home to 1.18 Source: Facebook. The cons?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] The Top Questions to Ask & Avoid During a Phone Interview [Infographic]
    Instead of taking time to coordinate an in-person interview, a phone interview requires only a few minutes of your time and can quickly and easily determine if the candidate is qualified for the role. Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply ? Hiring Daily IGS
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Personalization] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Using interactive content in the form of quizzes, assessments, or surveys allows you to move past ordinary CTAs and offer a personal and active experience for the user. Not only that; the value you deliver becomes more personal and individualized. Whether We all want better lead conversion rates. Irresistible Calls to Action.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Maslow’s Hierarchy for SDR Teams
    Generally speaking, we do it in a very normal way: a phone interview, followed by an in-person interview with myself and our Business Development Manager during which we do a roleplay (always valuable), and sometimes I call their references (never feels like that’s very valuable). Here’s what I learned along the way. So how do we hire?
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] When Facts Fall Short: Why Brands Need a Point of View
    The actions of a rational person are predictable based on knowing all the facts, weighing the outcomes, and choosing the likeliest “best” choice. Each new personal experience causes an emotional response, and we create “ somatic markers ” based off of these emotional moments that influence our future decisions.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] What content to blog for Google search success
    Very few websites allow for  long-form journalism , the kind of in-depth expository that allows your visitors and your readers to really grok and unlock everything you do, including all the remedials, backstories, answers to frequently asked questions, individual insights, and even your personal interpretation, spin, e nglish. Get personal.
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Digital Craft Weekly 48.16
    From the color choices and subtle hover animations to the center scroll bar and symmetrical layout, we’re really digging Denver-based Art Director Hannah Purmort’s clean and effective personal portfolio website this week. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] 4 Things That Should Be On Every CMO's Wish List
    But, in order for marketers to build a personalized experience around the customers, they need to employ data-driven marketing strategies by gaining customer insights across the other digital channels. 2. Ok perhaps a little melodramatic but you get the idea. Oh, sorry. where was I? Right, CMOs wish list. 1. " How? How much growth?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Key Video Benchmarks from Demand Metric’s 2016 Report
    From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! For marketers personalizing their content marketing, over half are personalizing video.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Organizations embracing video as part of account-based marketing and personalization strategies. It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments. Video, Personalization and ABM. About Vidyard.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    It’s personal. Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Here’s what he had to say. What was the genesis behind the founding of Toltec? once wrote everything down, but now I use Google Keep.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Better Social Selling, an Interview with Jill Rowley
    Essentially, you have to personalize your invites to connect. They make decisions whether to engage or not based on whether they think that that sales person actually can help them solve their business problems. Then LinkedIn, if you want to invite me to connect on LinkedIn, send a personalized invite. Personalize it.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes
    To stay connected with customers, Irish Moon posts regularly on Facebook, and Marie includes a handwritten thank you note in every order she fulfills — a personal touch that only a small business can do, and one that has gone far in prompting customers to make referrals. Marie will receive a free year of Pro email marketing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    We get asked all the time about the validity of a lead or why a lead was routed to a certain person or team. Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Centralize global scoring. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] An insider’s view of the American election and its meaning for marketers
    Sure, a lot has been written about this, but it’s rare to get a behind-the-scenes glimpse from a person who was in the very heart of the process. By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean? Right?
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Sales Challenges in the Staffing Industry: Appointments, Orders and Approval Status
    As the sales process becomes increasingly complex (and less personal), it becomes more challenging to reach the people who can most benefit from your services. In today’s economy and employment market, finding talent is hard. Selling staffing services is hard, too. And the range of available tools and techniques is dizzying!
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] 13 Customer Loyalty Best Practices for B2B Companies
    Another idea: Could you personalize the content in your help center? Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Personalization] Keyboard vs. Pen: What's the Best Way to Take Notes?
    For meeting notes, record the initials of the person who made the noteworthy comment. Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. And as it turns out, she was right.
  • OPENTOPIC  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Autonomous robots and game-playing A.I. — Incredible demos at Disrupt London, Dec 5-6
    Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Brands & Marketers
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Why All Brands Need an Editorial Workflow
    The senior editor delegates the stories to the right person, depending on availability. (As the marketing editor at Contently, I typically handle edits for case stories, case studies, product stories, mid-funnel articles, and certain e-books.). Understanding the unsexy. An editorial workflow is not the sexiest part of publishing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Sales Compensation Planning for 2017
    For a quick CoS ratio, simply take an individual’s salary plus commissions earned at 100 percent of quota and potential bonus opportunities, then divide by that person’s revenues to obtain the percentage. Creating a Sales Compensation Plan for 2017. Sizing It Up. Compensation plans shouldn’t be developed in a vacuum.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] How to hire your next marketing leader
    Is it to promote the brand, as a marketing person at a large software company said? And you need to create a content engine that delivers the right content to the right person at the right time. Fill out the form to send me a personal message or click Leave a Reply to post your reply to the blog post. Why not? What do you think?
  • KAPOST  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] The Right Content, the Right Buyer, the Right Time
    Many technologies have tried to deliver this right³ vision through three core means: Personalization technology  serves up a different Web page to a customer based on a reverse IP lookup (i.e., “The right content for the right customer at the right time”—also known as right³— is a refrain that rings in the ears of B2B marketers.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    Personalization Isn’t Just for Prospects. We’re big believers in personalized video at Vidyard, and we have many customers (including Terminus) that use our Personalized Video platform to add really immersive and engaging details to their prospect campaigns. Get them using it, and sending out personal messages to key prospects.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Close up, nobody is normal: Generation clash or ageism?
    The behaviors described here have a lot to do with personal traits and life cycle. And in the real world, there is no such a thing as the average person, the average Asian, or the average woman. ” There was never a person like you, and there will never be. Why They Clash. Boomer. Gen X. Millennials. Training . Too much.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    To avoid counting the same customer twice, marketers need to be able to identify each person across multiple channels, all the while negotiating data security. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. What is a data management system?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Think of every time that you’ve wanted to say no in your personal life, but didn’t–you were probably worried about offending the other person, to the point where you would consider compromising your own needs just to make them happy. Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. Back to Erica.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. wrote this a long time ago, and my web site is no longer active.  Sorry. We did that, thanks to the help of LinkedIn and WordPress.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Your marketing strategy is not a decision. It’s decided for you
    Is personal selling a critical component? By Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” ” I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” This decision has had two results. Are you the leader?
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] Life (and Death) as a Funeral Home Marketing Agency
    Most of the time, the challenge is communicating how a product or service will make a person’s life better, more fulfilling, or easier. That’s a challenge Courtney Gould Miller takes personally. “We tend to have very long standing relationships with our clients. Happy reading! Yet, the demand remains strong. It’s a people business.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] How to Turn a Bad Day Around [Infographic]
    But what is a person to do? "I had a bad day.". How often do you find yourself saying that? Twice? Several times throughout the day? If it's more than once each week, you've got company -- 29% of people say that they have at least two bad days at work every week. Well, shoot. That's not good. This stuff has got to stop.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Personalization] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. When you think about some of the most well-known movies in history – “E.T. This filmmaker is the creative powerhouse behind these stories, but he didn’t start out that way. Here are a few tips. Guess.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Personalization] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    The type of content highlights personal stories while also giving Coors a way to showcase its product in “real and relatable scenarios,” Creative Director Jed Cohen told Fast Co.Create. 5. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. million words. ” But how?
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Personalization] 11 Simple Steps to Boost Your Organic Click-Through Rates
    It’s easier to build a connection to a piece of writing if you feel that it’s coming from a real person. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. Identify your lowest CTR content.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Personalization] The new Superpowers: CCS Predicts
    Microsoft is well positioned – but to maintain it’s dominance in Enterprise, it will need to make Office 365 free for consumers (winning the personal device to win in the workplace). Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. By all accounts big, big changes are afoot.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Personalization] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? Undeniably not.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 24, 2016
    [Personalization] Long-form Storytelling & Thought Leadership: A Content Marketing Success
    Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more. Long-form storytelling is having a moment right now. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 24, 2016
    [Personalization] 47 Things To Make You a Better Marketer Over the Holidays
    Visit someone in person you have not spoken to face to face for a while. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will. Not us. Tell no one. And listen.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Personalization] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. When are you getting married?" When am I getting grandchildren?" Have you been moisturizing?". It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. They'll still love you. gross.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] How to Build a Full-Funnel Content Distribution Strategy
    Based on recent research from SiriusDecisions , “two-thirds of the buyer journey is now done digitally, rather than in-person or over the phone.”. As more and more B2B customers lean towards completing a good portion of the purchase process online, a well-designed, personalized, and scalable full funnel content distribution strategy is key.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] How Do Your Email Engagement Rates Stack Up Against Your Competitors?
    At this moment, 11 unread marketing emails are collecting dust in my personal inbox. For brands looking to increase email engagement, it’s crucial to ensure messages “are relevant, timely, and personalized.” GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) ” (Yes we can?).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Have you ever wished you knew more about the consumer side of your business customers?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] 3 Things Marketers Can Be Thankful For
    It makes you the most in-the-know person at the party when you can start talking about VR and AR and IoT and AI and USA and VAT and–wait a moment…. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché. What was that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] Adapting To The NEW Consumer With Better Analytics
    They need to connect the dots between all customer touch points: on social, on the website, in person at retail and on customer service calls.  By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Now it is.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Personalization] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few. What's Different About Instagram's New Features? But there are actually some noteworthy differences that set Instagram's live video feature apart.
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] How to Build Rapport on a B2B Sales Call
    Personalizing your message tells prospects that you’ve taken the time to know something about their business. Connect Personally “I’m calling today because your customer __ is also a good customer of mine. Cement your personal rapport by introducing a meaningful connection. Seven seconds. You’ve made your opening pitch.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] Which Comes First: Lead Nurturing or Inside Sales?
    In the context of a “new lead” program (or, as we sometimes call it, a “Welcome Series”) automated emails can be much more informal, and even personalized from the SDR. For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. Do you agree?”. appeared first on The Point.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] What is Advanced Geo-Fencing Display and Why You Should Use It?
    This type of technology shows mobile ads in-app starting the moment a person enters your pre-defined area. Once said person’s phone enters the location you are targeting, you can then retarget them for a duration of time you feel makes the most sense to accomplish your goals. What is geo-targeting? So, what’s the big deal?
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] 7 Blogging Bloopers Your Business Will Want to Avoid
    And if you are overcome by the urge to Biebs it up do everyone a favour and confine it to a personal blog or Tumblr. But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Bloggin
  • OPENTOPIC  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] Banks need to become a lifestyle brand
    While this has brought a wealth of benefits to both the customer and financial providers, time spent with the customer in person has greatly reduced. Read the original article: finextra.com – Banking on the move and online is widely available, and means it’s no longer a necessity to see a financial provider face to face.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] 10 New Training Ideas for Your SEO Team
    personally am thankful for so many things that I could write a novel. You’ll think about client goals, personal goals, business goals, etc. Each person will then read the question to their partner. Give each person 5 minutes to answer their question. And that’s ok. Not gonna do it. That’s where I come in. Words to Avoid.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] The more the messier for content marketing SEO success
    Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the  National Honor Society — were they ever your perfect customers in the first place? Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Please. And though only.4%
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] Overcoming Common Challenges to Building a Content Operation
    These workshops are done both in person and via webinars. While under greater pressure than ever to deliver results, marketing is operating amid greater complexity than ever due to the digital revolution: the rapid expansion and development of new teams, tools, and channels. Challenge #1: Executive Alignment. Challenge #2: Process Governance.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] 51 Essential Email Marketing Tips to Help Marketing Automation
    To make your emails appear more personal, use plain text. Inject Your Personality. Let your brand personality shine through and connect with your readers as people. Personalize Your Messages. Use the merge tags built into your mailing list provider to create a more personalized experience for your subscribers.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] What Does Your Amygdala Have to Do with SEO Strategy?
    What’s more, thanks to Siri and other intelligent personal assistants (IPAs), consumers are becoming more conversational with their searches. Give your ideal consumers names, motivations, fears, and personality traits. As such, those emotions must influence the way that marketers optimize online content for Google SEO.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] 7 Ways to Improve Your Site’s SEO Game Today
    Location- or action-based personalization. Author: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Users want quality, and Google means to deliver it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Personalization] 6 Phrases Secretly Sabotaging Your Team's Productivity
    What else does this person have on their plate right now? Is not getting this component done by the end of the day really more problematic than pushing back this person's entire schedule to get it done? According to the Bureau of Labor Statistics, people working an average 8.8 So where is all that wasted time going? If so, do it.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] A quick tour of measurement for video campaigns
    Facebook – “each time an ad can be viewed when it enters a person’s screen on the Facebook Audience Network.”. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Why is that the case? Marketing Data
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Marketing’s Holy Grail: Digital personalization at scale
    Personalization drives growth. The post Marketing’s Holy Grail: Digital personalization at scale appeared first on Opentopic. But to scale it, companies need to do four things. Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Miss the mark, however, and they’re gone.
  • HG DATA  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] No Stones for Wells Fargo – Sales Professionals Heal Thyself
    But while I have personal values, I’m no saint. There are degrees of deception and infraction for which I’m personally am responsible and certainly wouldn’t want to see on the front page of the Wall Street Journal. We all live in glass houses…at least at certain points in our lives. Beyond the Pale. By now we all know the story.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] DIY Account-Based Plays in Three Easy Steps
    That’s not real personalization. An alert to our in-house Sales Ops pro to personally reach out, along with a suggested template email. Personal invitation from our VP of Sales to invite them to an event we’re hosting. We’ve reached peak ABM hype. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] 3 Irrefutable Data Driven Marketing Facts
    Moreover, marketing leaders need to eliminate data silos and create a single source of truth which will provide a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Anytime anyone uses the word "irrefutable" you know they mean business. It Starts With Culture.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Creating Goals for Your Social Strategy
    Social media gives your company an opportunity to showcase your culture, values and personality and to be easily accessible to your audience. There are many reasons for a company to have a strong presence on social media. However, doing it because “everyone else is” has never been a good reason to make any decision. Building Your Brand.
  • SNAPAPP  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] We All Have a Different Thanksgiving Persona – Which Is Yours?
    Though dining tables may be relatively similar, the personalities at the tables are all sorts of different. And among the differences you can start to recognize some general Thanksgiving personality patterns. The third Thursday of November is a day where the majority of American dining tables all look remarkably alike. Content loadin
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Build Your 2017 Pipeline NOW!
    Now is the Time to Build Your Pipeline for 2017. At this time of year it is not unusual for salespeople and sales managers to simply focused on closing business to achieve their yearly objectives, maximize their compensation plans and unfortunately drain their pipelines.  Each salesperson sends emails/ postcards # 2 to the 20 suspects in Group B.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Connecting the two platforms provides marketers with a great deal of flexibility in matching webinar content to the right audience through smart segmentation, in personalizing email invitations and follow-up emails to maximize attendance and in scoring leads based on their engagement.”. What could be more efficient than that? About Citrix.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] How Your Content Marketing Can Get an Extra Lift From Influencers
    Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Little Bird.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] What is the role of content marketing in an ad-free world?
    We wouldn’t demand that a person give us an email address before they came into our store. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer.
  • JUNTA 42  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Tackling Diversity in the Marketing World
    Upon arriving back at the office, I was compelled to examine my personal behavior. There’s nothing like seeing your personal bias on paper. In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. Simply put, it felt wrong to be part of an event like this.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Personalization] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Beyond enabling users to track their own personal data through the fitness band, Jawbone uses that data to support its content creation efforts. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Check them out below. Recommended Content: Leading up to the U.S. The result?
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