• CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    'Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] Case Study Copywriters: Juggle More for Your Clients
    You want to ensure that the person is responsive when you need them. 'When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. High maintenance? Probably. case studies).
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 5 Steps to Build a Community of Engaging Fans through Social Media
    'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. How to Personalize Customer Interaction on Social Media With Data by Sofie De Beule - Maximize Social Business. Social […]. Author information. Sofie De Beule.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. For example, if you are an inbound marketer or sales person, you might join inbound.org  and start a discussion around your piece of content there. But that''s where lots of us get stuck. What  Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] The Un-Tapped Value of Employee Social Capital
    fostering of professional and personal ties between employees. To read more of Konstanze’s work, check out her personal blog. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Social capital (really not an oxymoron!) What company does not want that?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. In the ability to look like a real, approachable person. Personalization.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] A Simple Trick for Getting More Email Subscribers From Guest Posts
    If you have questions about this strategy and how I grew my personal email list by 50,000 in 2014, check out this on-demand webinar. It’s 'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. From start to finish, a guest post is a lot of work. What I Did Differently. Blogging
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. In the ability to look like a real, approachable person. Personalization.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 5 tips to amplify your YouTube video and get more views
    There’s always at least one person in every office who has 500 connections on LinkedIn. 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. link].
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    He believes every person has both open and closed states. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me. People who don’t actually operate like robots. His remedy? Humor.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    By creating a personality of wanderlust, Herschel Supply offers a great example of a brand executing the 80/20 rule of social media, where 80% of content is related or relevant, but does not explicitly promote the brand, and 20% is brand promotion. In a study by Altimeter , U.S. SOCIAL: IT’S A LIFESTYLE. MOBILE: BLACK GOLD ON THE GO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Use inflection and tone to project your interest, and leave a message that’s personalized. Just like in emails , you have the opportunity to add a short personalized quip about the prospect’s business, alumnus, or favorite sports team to set yourself apart. Cold calls are the bread and butter of successful sales development reps.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Ways to Break Through the Noise at a Trade Show
    Personality Counts. The very nature of trade shows demands that you have personality. Also, he had a pretty specific product, so not every person walking by was going to take his line. 'We recently attended and exhibited at a retail trade show in Las Vegas. But I challenge you to think about your end goal. Be Novel. Lesson?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Don’ts of small business content marketing
    Provide your customers with examples of the ways that previous clients have benefitted from this intense personalization. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Essentials of a High Converting Copy
    Which of these 5 do you personally think is most important? 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Perfect Grammar & Spelling. High converting copy has perfect grammar and spelling.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    believe that if you’re mindful of these four factors you’ll be able to accelerate your career, your personal growth and move ahead in any situation: Act The Part: Do your job, but also do the job you want — before you have it. Mold yourself into the person that currently does that job. You need to be the whole package.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    61% believe it’s important that businesses give them a phone number to call 33% would be less likely to use and refer brands that don’t 52% of those that couldn’t speak to a real person say it has impacted their decision to buy Making it easy to connect with your business via phone can be accomplished in a few different ways. General
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. 'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” ”  Too many companies try to make decisions on resumes alone. hired him and he was a dud.) I learned this lesson the hard way.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Email Metrics that Matter to Marketers
    Give your audience a personalized preference center where they can update their information, manage their options, indicate the content they want to receive, and choose how often they are sent messages. Personalize the subject line and continually different test subject line options. Did your audience love it? Did they hate it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Simply click on the image next to a person''s name who you may have an upcoming appointment with and view tweets from them, Facebook interactions, shared connections on LinkedIn, and more. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? 1) Flight Tonight. 2) IFTTT. 3) Yahoo!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Email Metrics that Matter to Marketers
    Give your audience a personalized preference center where they can update their information, manage their options, indicate the content they want to receive, and choose how often they are sent messages. Personalize the subject line and continually different test subject line options. Did your audience love it? Did they hate it?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] This is Your Brain on Content Marketing
    just listening to the highest-paid person’s opinion). 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Here we lay out the basic mentality required for content marketing success. Audience Insights. Creative Artistry.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Design B2B Marketing Content in Pursuit of Inquiry
    So could you discern that the person who forwarded the content is trying to convince others involved in the decision that buying is the better option? If you have a "see also" about how to make that choice and the person also clicks to read that, you may have an answer. But here's the thing. But, how do you know?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    Marketing has evolved and offers many solutions to help us deliver facts and figures to our buyers, but it still can’t deliver those personal relationships. We can help customers find and nurture either the buyer or an internal coach, the person within an organization that is influential to the buying process. Are all events the same?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Initech from the movie “ Office Space ”) or a company with personality and happy employees? Don’t be afraid to show some personality and convey that your company has a unique culture and is a pleasure to work with. 'Would you like more website traffic, leads, sales and happy customers? Here''s how. That’s where WD-40 comes in. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 43 Tweetable Answers to Top Questions About Twitter
    14) When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention? 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". We promised we''d answer every one, so here they are! Using Hashtags on Twitter. anum).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Is There a Perfect Personality Trait for Inside Sales Reps?
    Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. There''s something to be said for managing different personalities; it makes the workplace more exciting. The reverse could be said for the perceived introvert.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] The ole one two three four five six seven punch
    We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. This allows each and every person in that meeting to potentially make a meaningful connection with every other new person in that room. It Might Be Personal. Seriously.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    The emails are filled with articles, tips, and tutorials on  a personal finance topic of your choosing, from how to start investing to building your business. 'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 11 Remarkable Guides to Marketing, Search, and Life
    Josh Dreller offers a zoological “list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don’ts for engaging with each animal personality,” for example, worker bees: “ Don’t bother engaging with these people. Image credit: salesforce blog.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    The learning just goes on and on and it enriches you at a very deep and personal level. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Mobility, mobile commerce, and the worst apps in the world
    Personalization versus privacy. Personalization versus privacy - A mobile strategy based on poop. 'It seems at the end of every year, pundits predict that “this is the year of MOBILE!” ” And perhaps it is finally true. Creating an app today is more about sociology and psychology than IT. mobile strategy based on poop.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Message Personas: 40 Questions for your Buyer Personas
    Personal Motivators: What do you like most about your job? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself. What is your title? 
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How to Leverage New Media & User Experience in Your Digital Marketing
    Nationwide stores like Safeway employ a loyalty program called “Just for You” where they offer their customers personalized deals with the use of their club card. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today. BIG DATA on our small screens.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How to Leverage New Media & User Experience in Your Digital Marketing
    Nationwide stores like Safeway employ a loyalty program called “Just for You” where they offer their customers personalized deals with the use of their club card. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today. BIG DATA on our small screens.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Tell Your Company Story through Your Blog: Here’s How
    Bill Marriott gives the huge corporation a name, face and personal voice behind the brand. People may only have a passing interest in his posts about his summer reading list, but the invitation into his personal life and how his business runs is a refreshing change from most corporate blogs. Whole Foods Whole Story. The Zappos Blog.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] 8 Ways What You Write Will Affect Your Bottom Line
    Always have at least one person read over your content before publication, if possible. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Be Relevant.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Track Exactly Who’s Watching Your Videos in Emails
    Using the vyemail query string allows me to check the viewer stats for the person with the email address user@test.com. This works great if you’re sending an email link to one person, but your email marketing tool can step in to make this work for a list of recipients. Still, there’s something to be said for a good ol’ fashioned email.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As it turns out, explaining how the internet works in a way that even the most internet-agnostic person can understand is easier said than done. The issue, of course, is that many of us can’t explain it … at least not accurately, or succinctly, or eloquently. Challenge accepted, Schmidtty. Let’s get started, shall we? M.I.T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Social selling, social business, social employees and other hype
    Research showed their competitors were dramatically increasing their spending on personal selling and it was working. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore!
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Are Efficiency and Creativity at Odds With One Another?
    The last thing a creative person wants to do is alienate themselves from the rest of the project team. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango. To achieve efficiency in creativity is possible.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Personalization] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Demonstrating what makes our company unique is an invaluable recruiting tool as candidates seek to get a sense of a company’s personality outside of the positions available. Social media can enhance your business’ personality. 'This post originally appeared on The Agency Post. Here''s what they told us. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Top Personality Traits All Managers Should Hire For
    There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Coachable. That would be coachability.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Personalization] Dreamforce 2014: Process Is More Important Than Analytics
    Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. Nor does the system handle real-time updates or allow queries by external systems for purposes like message personalization. Winners will; losers won’t. It’s that simple.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    In permission marketing, your budget is less important than your passion, your personality, and your strategy. 'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Interruption marketing is present online, too. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 5 Marketing Takeaways From Dreamforce 2014
    Personalization – customers want a personalized experience. 'Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    technology company founder told me that he rejects most connection requests because he only wanted people he knows personally. Treat this medium as a way to showcase your company and personal attributes, not your personal life. Articles are a great to create or extend either your business or personal brand promise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 5 Best Practices for Engaging a Global Audience
    But how you build workflows remain the same: identify needs for each piece of content you’re producing, assign each task to a specific person, and establish a centralized communication method so your team can stay on track. Here are 5 best practices to follow: Identify Themes for your Messaging. Develop Buyer Personas.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] Why You Need to Start Thinking Like a Media Brand
    The common link across the three video examples Scott presents in his talk is the personal value everyone can derive from each one. Don’t Combine Personal Value and Business Value in one Video. 'As a marketer, you’re looking to create a feeling with your content. You know the one. mean, holy smokes, these are incredible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    As marketers, we need to increase personalization and targeting in order to create a better relationship with our customers. And that method doesn’t cut it for today’s consumer who demands personalization. ” A critical notion of digital disruption requires companies to become customer-centric. Thomas Erichsen, Tivoli.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why You Should Consider Splitting the PM Role
    Second, don''t call either person the project manager. 'Could your firm use a few more good project managers? It''s a tough job and the really capable ones are in short supply. If only you could stretch your best PMs across more projects. Well you can. Here''s how: Divide the PM responsibilities among two people. call it by a different name.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] SMX East 2014: Key Takeaways & Statistics from the Show
    This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. After a person plays, they are given results and also given an opportunity to download the full hypotheses. 'At the beginning of October, Derek and I headed down to New York for SMX East.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Personalized inside sales messaging is the key to effective voicemails. 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? If the average voicemail response rate is 4.8% Hi , this is from.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Link Building Basics: Tracking Results
    Personalization. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. In previous posts we covered the basics surrounding: Niche analysis. Site audits. Finding link opportunities. Vetting link prospects.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Are You an Ambivert? What It Means for You at Work
    Popular personality tests like Myers-Briggs polarize introversion and extroversion, making them seem like opposite and mutually exclusive categories. The word "ambivert" is defined in the Merrian-Webster dictionary as "a person having characteristics of both extrovert and introvert." You''re not alone. What Is Ambiversion? right?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Email marketing: Is emailing purchased data a waste of time?
    Imagine a portrait for each and every person on the list; the data you’ve bought might let you see the shape of their face but it’s up to you to find out what colour eyes they have, how big their nose is and how they style their hair. 'Does e-mailing cold data really cut the mustard? Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Email Etiquette: Don’t Sabotage Your Career
    Note: we are not talking about marketing emails, but person-to-person business emails. Do what you wish on your own personal time at your home computer, but delete these types of advertising/marketing/scamming emails every time they show up in your business email. Good email habits can help your career. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Email Etiquette: Don’t Sabotage Your Career
    Note: we are not talking about marketing emails, but person-to-person business emails. Do what you wish on your own personal time at your home computer, but delete these types of advertising/marketing/scamming emails every time they show up in your business email. Good email habits can help your career. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Because if I’m a sales person –  call me Bob – and I’m used to manual prospecting and writing emails and maybe getting two, three, four good leads in a month, I’m going to treat them like diamonds. It’s a good thing from both the customer and the sales person’s standpoint. What did we do wrong? No problem?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Because if I’m a sales person –  call me Bob – and I’m used to manual prospecting and writing emails and maybe getting two, three, four good leads in a month, I’m going to treat them like diamonds. It’s a good thing from both the customer and the sales person’s standpoint. What did we do wrong? No problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. Remember to be relevant to them as a person, too. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. What is Social Selling?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret. Freedom!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Interview with Simon Sinek – Start With Why
    But when a human being personally suffered or people close to them personally suffered something and they found a solution to whatever that problem was and that was the birth of the company, that’s a clear purpose. So you can usually go to the personality or the cause, the why of that founder. Everybody knows what they do.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Getting Your Customers Out of Line With a Virtual Call Center
    Routing your calls based on your business needs means that when an agent gets a call, that caller is already talking to the right person. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. This means no more time wasted on rerouting calls.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Return on Sales Enablement: The Adoption Challenge
    Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] If You Really Want to GIVE More…
    believe that just like in our personal lives, where giving is more important than receiving, in business too, you have to really reach out and GIVE in order to receive. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. And I have miles to go…. How can you win more business?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Evolution of the Sales Role
    Whether calling upon buyers’ emotions, building trust, overwhelming the buyer with pseudoscience, or using psychological tactics, the person’s performance, rather than the product or service itself, was largely responsible for the sale. In the age of the tweeting refrigerator , salespeople are transitioning.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take. Wyoming Medical Center took this personal approach to their blog and completely changed the way they told the hospital’s story. 'Reaching The Community With Your Hospital Blog. Healthcare
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely to make purchases online compared to those who don’t use social logins, according to a recent 2014 Janrain Social Login and Personalization report. There is increased satisfaction among consumers who have personalized experiences online. What are the benefits of using a social login? Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Yesterday’s webinar: How to Build Your Influencers in Social Media
    forgot to mention it in the webinar: personal brand! It’s about creating a personal relationship with the same people that maybe other people at your company, your brand, or your organization enjoy, but personally. Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Using a feature like HubSpot''s Anonymous Personalization , you can even make it so the landing page is repositioned only for visitors who come from a specific blog post. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? But Wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Chasm of Expectations Between B2B Marketers and Buyers
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital. 'By Eric Wittlake, {grow} Contributing Columnist.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Don’t let your personal preference be your guide – trust the test outcomes. If the call to action button that you personally think is ugly gets the most results, then don’t be afraid to use it. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. You''re not a subject-matter expert, so your credibility can''t come from personal experience. It probably isn''t too far off in the future.). Content Creation
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Don’t let your personal preference be your guide – trust the test outcomes. If the call to action button that you personally think is ugly gets the most results, then don’t be afraid to use it. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] F1 Racing and Data: The Developments, Challenges & Rewards
    ” Dave Coulthard adds, “When I first started as a test driver, I just gave my notes directly to the engineers, in person. “This kind of real-time, consolidated view is the only way you can successfully inform and personalize the next communication and the next,” advises Akeroyd. Pole position. Turbocharged.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    And the trust not only creates loyalty, but a consistent army of personal marketers for your brand. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. So is content shock for real? It’s continuously evolving.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Steady personalities are cooperative and composed, and approach their work consistently and methodically. Here are some ways a manager performing as an effective situational leader can round off some of the sharper edges of his or her personal style: If You''re a Dominant Director (D). i – Direct and open. Try not to be bossy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Personalization] CommandIQ Gives Marketers Flexible Database and Messaging Options
    drag-and-drop email builder lets users create HTML messages including personalized contents drawn from the system database. 'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. But each adds value that makes a system easier to sell than a database alone.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Times More Calls for Healthcare Providers – And How They Prove It Bridging the Email Marketing Gap Through Personalization. 'In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. Mad Men Must Become Math Men This is not to say ditch creativity.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    Act-On has come up with a way for anyone attending Dreamforce to make their own, personal contribution to breaking the cycle of poverty and marginalization. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. Tchotchkes run the gamut of cool to boring, old-hat to novel. They’re disposable. GLIDE.org.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Does Your Sales and Marketing Management Contribute to the Company?
    People who genuinely care about others, who actively listen to what''s going on in each other''s life (whether it be business-related or even sometimes personal), and who help motivate individuals within their team. It means upholding duties, meeting goals, and contributing to the company. But that''s not always the case.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] How to Build Your Influencers in Social Media
    personal site. personally use SocialOomph and ManageFlitter to do my dirty work. 'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Here’s the secret: who the hell are you? Do you have a sex tape?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Making the Most of Your Organic Social Media Marketing
    When promoting your brand’s message or personality, you don’t need everybody to listen. 'Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on _ ? Insert favorite social media channel here.) We’ve all been there. HOW TO PERFECT YOUR SOCIAL MEDIA PRESENCE.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The Real Cost of Sending Bad Email
    'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right? How have you started to personalize your customer communications? Wrong.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. 'Interviews are vulnerable times. Or your heel broke on the way to the office? 3) The Mix-Up.
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