• REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
    Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out Address Every Customer as an Audience of One.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] B2B E-Commerce Playbook and Resource Guide
    As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores The needs of B2B buyers are changing rapidly.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] Content Methodology: A Best Practices Report
    stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] Staffing and Launching Your Content Marketing Program
    The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] Content Marketing Playbook: Strategy and Roadmap
    person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Personalization] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    It includes internal brand elements like values, mission, and culture, and elements like promise, personality, and story that convey the external. Personality: This is the collection of human traits and characteristics. and across all channels is a critical aspect of personality that must be. voice and personality. brand.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Personalization] What Can We Learn From Cracker Jack Changing Its Prizes?
    It’s simple – today’s younger audiences don’t want a random booklet but would prefer to use a mobile device and create a personalized baseball card that can be shared with friends and family online. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Blog posts.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Personalization] How SEO Takes Time to Get Results
    It’s because John has recently started a personal training plan, in what he admits is his first regular exercise in about. Opentopic blog >> business2community.com The team at Abbott Consulting have learned to expect our top man, John Abbott, to be a little sore in the mornings. That’s not sore as in angry.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Personalization] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    The realest joke in all of marketing came three years ago in the form of an Onion article. As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” It’s like a treat.” Laughs.).
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Personalization] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Events: Use beacons to track and measure interactions with attendees and follow up with relevant and personalized content. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Personalization] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    Today, Skyword launched a new look for the Content Standard. As part of this website refresh, we’re introducing several new formats to our content strategy, as well as a new editorial mission and vision. The first thing you’ll notice outside of the design, is the new site navigation. percent subscriber growth since 2014.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Personalization] How to Make Remote Work Actually Work
    Make it a practice in your company to systematize communication -- to me, that means in-person decisions and conversations are always formally recapped over email, in your group chat client (provided it's not in a room with only casual participation and monitoring), or for the big stuff, in a team meeting. Sound familiar to anyone?).
  • CEROS  |  MONDAY, MAY 23, 2016
    [Personalization] The Technical Side of Human-to-Human Marketing
    That’s why campaigns driven by compelling and personalized content have been widely praised by audiences—we want a balance between new technologies and human connections. This post, The Technical Side of Human-to-Human Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Personalization] A course correction for influence marketing measurement
    What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. One of my university students told me “I hate seeing ads.
  • HUBSPOT  |  MONDAY, MAY 23, 2016
    [Personalization] The 7-Step Formula for Writing Copy That Sells
    This is your chance to push the reader over the threshold, so make it personal and emotional for your target audience. In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. Really fun.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Personalization] The Formula For Balancing The Math And Magic Of Marketing
    The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings […]. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Personalization] 15 Best Practices for Email Unsubscribes – With Examples
    Personally, this is one of the few situations where I will mark an email as spam. Give subscribers the option of personalizing the emails they get, rather than just unsubscribing. The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Why would lists be shrinking? Hardly.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Personalization] Pressure
    percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Backstory.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Personalization] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham. Neil was hosted by the Institute for Excellence in Sales , in Vienna, VA (he lives nearby in Leesburg, VA), and presented his Five Megatrends that Have Redefined Selling in a funny, engaging, and actionable way.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Personalization] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, are consumers sincerely ready to abandon email in their personal lives altogether? Since 2013, however, social media messaging apps like Facebook Messenger for Business and WeChat have taken off and provided a much more dynamic, personal, and direct avenue for brands to connect with their customers. It’s Monday at 6:29 a.m.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Personalization] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, are consumers sincerely ready to abandon email in their personal lives altogether? Since 2013, however, social media messaging apps like Facebook Messenger for Business and WeChat have taken off and provided a much more dynamic, personal, and direct avenue for brands to connect with their customers. It’s Monday at 6:29 a.m.
  • HIVE9  |  FRIDAY, MAY 20, 2016
    [Personalization] How to Win Your CEO’s Trust
    But when the person doubting marketing’s worth has control over your budget, the stakes are high. Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal. Hive9
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Personalization] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. The buyers of professional services have a formidable advantage: an extremely sophisticated power of choice. growing number of buyers are digital natives. This puts greater pressure on business development professionals.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Personalization] 7 Steps to Brilliant B2B Marketing [Part 1]
    69% organize in-person events. B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. Let’s take a look! Step 1: Develop a B2B Strategy.
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [Personalization] Full time, internship, or freelance?
    To my constant chagrin, I see that the idea has stuck around like a grease stain, and many companies now seem to think that an intern is just a person they can get to do free or cheap labor. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. Interns.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Personalization] What Facebook’s Live Video Map Could Mean for Global Marketers
    If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for storytelling—one phone, one person at a time. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Personalization] What Facebook’s Live Video Map Could Mean for Global Marketers
    If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for storytelling—one phone, one person at a time. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Personalization] Salespeople Need More Ego, Not Less
    Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem. Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with  more  ego, not less, so that they can build better relationships with prospects and customers. More ego.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Personalization] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    The project manager is likely to be your email marketing person. Another short one: If you’re sending out personalized emails with a lot of dynamic content, then make sure you preview multiple variations ahead of a deployment. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Personalization] Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep
    Though Covey mostly talks about using this approach in regards to a personal plan for success, your presentations need a similar plan to maximize your impact. There are a number of approaches you can use—starting with a funny or personal story, using an interesting quote, citing a startling statistic or asking a provocative question.
  • INTEGRATED B2B  |  THURSDAY, MAY 19, 2016
    [Personalization] What the B2B CEO really thinks of marketing
    Just as it can be useful to understand different personality types, marketers should understand the different marketing orientations they might meet, especially of those who control the purse strings! The role of marketing in B2B companies is often debated. Like it or not, reality is the CEO. Research strategy. Three B2B CEO orientations.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Personalization] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    Accordingly, YouTube has an established monetization model, which allows popular YouTube personalities to easily make money from their efforts. Video content is quickly becoming one of the most powerful ways to breakthrough information clutter. Do you know which platform is best for your needs, though? Clutter and Discoverability. Blog Feed
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Personalization] 9 Content Marketing Gems Hidden Within Game of Thrones
    If there’s one person who embodies the “Go Big or Go Home” mantra on GoT , it’s the Mother of Dragons.  How many times must a person get whacked with a stick before she’s given her eyesight back? But I’ll be the first to admit I’m fully entrenched in Game of Thrones.  Because it’s badass. 
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Personalization] Founder Q&A: Predictive Powered Account Based Marketing
    Marketing should be focused on handing off accounts ready to buy, NOT just a lead or person. A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! Read on to get the full recap of Amanda’s take on powering ABM with predictive.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Personalization] 5 Branding Techniques that Do Double Duty
    While you’re at it, make sure these bio pages really pop with professional photography and an attractive layout that highlights your team member’s expertise and lets some of their personality shine through. It also showcases your experts, attracts visitors and nurtures prospects. Below I share five branding techniques that do double duty.
  • LEAD LIAISON  |  THURSDAY, MAY 19, 2016
    [Personalization] Your Crash Course to Offering a Crash Course
    The person becomes a prospect in your system, and a part of your company’s most valuable asset – your database! Converting visitors often requires giving away something of value. An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Personalization] [Infographic] Why Creating A Personal Online Experience Is Critical
    And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization.  With w eb personalization. Engage Customers Wherever They Are.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Personalization] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Ask the team a question and the first person to respond with the correct answer gets a prize. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” During that training, I went over everything Salesforce-related in excruciating detail. Mass Edit/Update.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Personalization] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Ask the team a question and the first person to respond with the correct answer gets a prize. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” During that training, I went over everything Salesforce-related in excruciating detail. Mass Edit/Update.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Personalization] Research shows content engagement is disconnected from brand goals. What’s next?
    Content can gain a person’s interest, and even persuade them, without eliciting a public reaction that would show up as an indicator of engagement. We can conclude that engagement rates more often reflect the online behavior of the person clicking, rather than the effectiveness of the content or ads! Reach. Brand resonance.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Personalization] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    Past communications with a prospect - all past emails and phone calls should be logged and stored in the CRM so that when a sales person views the lead record, they can see if there’s been some form of communication in the past, and what the results of that communication were. And then he went on to visit three more related pages on the site.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Personalization] From Cubicles to Coworking Spaces: What's Your Company's Ideal Workspace? [Infographic]
    By taking into account the habits and personalities of the people on your team, you can create a working environment that maximizes their talents. To help you do that, the folks at Quill.com put together an infographic that links common professional personalities with their ideal workplaces. Workplace design is a hot topic today.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    We’ve seen some amazing results with personalized video to catch the attention of an otherwise disinterested audience, and there’s been some very interesting forays into 360 video to tell a more compelling tale. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide. Email address*.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 5 Key Ingredients of a Positive & Profitable Partner Experience
    Look for a CMM platform that allows partners to personalize syndicated content, pairs socially-relevant content with assets like white papers and videos to enhance partner credibility, and delivers in-depth analytics to measure social media efforts and impacts. It’s never been more important to examine and improve partner relationships.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Personalization] How to Bridge the Customer’s Trust Gap
    With a 70% response rate, it is obvious that the customers believe the sales person doesn’t listen to them but instead tries to close a sale no matter what the customer wants. Customers need to know that the sales person is one part of a team of people who wants to help the customer. Does your company use a direct sales force? Summary.
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Personalization] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    As both an award and an intrigue, the more you respond – the more personal results you’ll get. Personalization is the big thing, in content marketing especially. Personalization for me looks like just giving people what they want when they want it and not showing them anything else, like this CNN example. Easy, right?
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] An Allbound Marketing Approach Closes Your Revenue Gaps
    times more responsive to quality voicemails and personalized email than other marketing channels. How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Here’s why.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Content Marketing Strategy: How to Create Cross-Team Alignment
    How often have you been the person someone is waiting for? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning. Are you aiming to: Grow pipeline.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Personalization Makes Programmatic Advertising a Win-Win
    Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases.
  • I-SCOOP  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Do consumers share data because they trust or distrust you?
    Consumers don’t mind sharing their personal data with marketers and businesses in exchange for benefits. The nature and amount of data shared depends on the perceived value of the benefit. It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust you and give you permission […].
  • CONTENTLY  |  WEDNESDAY, MAY 18, 2016
    [Personalization] A Transcript from Mark Zuckerberg’s Meeting with GOP ‘Thought Leaders’
    We stand for connecting every person and building a global community. What proceeds is a highly plausible transcript from the meeting. Mark Zuckerberg stands at the head of a long conference table in a tight gray t-shirt. Zuckerberg : Hi everyone. Hi everyone. Welcome to the Facebook GOP Summit! Pauses for applause. Zuckerberg: My what?
  • KAPOST  |  WEDNESDAY, MAY 18, 2016
    [Personalization] The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy
    My calculated deduction (based on both personal experience as well as the outcry from various marketing thought leaders ) is that it seems a heck of a lot easier to keep creating new content than pausing to build a well-thought out plan, based on persona research and targeted messaging. What’s the solution? The Prerequisites. Start now.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Instead, it shows the product's benefits -- and in a way that lets viewers see the brand's personality. But what about videos?
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Where Did Your Email Marketing Strategy Lose Its Way?
    Top performers embrace several guidelines for building better experiences, which can include personalization, targeting, content type, and mobile optimization. Zumba’s personalized video powered the most successful marketing email in the company’s history. Personalization is a critical ROI driver. Theories abound.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard
    One such remarkable person is Austin Kleon, whom you might know as the author of Steal Like an Artist and Show Your Work!, or for his infamous "newspaper blackout poems" (see below). For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. Click here to listen to this podcast episode.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Medium for Publishers: What Media Companies Should Know
    Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter. Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Missing Pieces. Media
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Personalization] 7 Things About Online Reviews Every B2B Business Needs to Know
    Modern customers expect personalization, consistency, and interactions that take their unique needs and desired outcomes into account. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. But I don’t think that gets B2Bers off the hook.
  • CEROS  |  WEDNESDAY, MAY 18, 2016
    [Personalization] What Does Content Marketing Maturity Look Like?
    Personalized content serving. This post, What Does Content Marketing Maturity Look Like? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! As content marketers, we often hear about the industry as a whole “maturing” over time. Stage 1: Novice. Strategy. Strategy.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Personalization] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    The more you know about your audience, the more personal and relevant your content will be. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 17, 2016
    [Personalization] FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7
    could go on, but then you’d have no reason to attend in person. I’ll be joining an all-star cast of Account Based Marketing experts when the FlipMyFunnel Festival visits Austin on June 7. You can register here – it’s free. ABM needs an extension of your existing stack, just as ABM itself is an extension of your existing marketing strategies.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Personalization] Inbound Lead Conversion Tips You Need to Know
    You may need to make phone calls to build the human relationship and provide a more personalized perspective on your offering. As a B2B marketer, it’s easy for you to get caught up in lead generation. After all, you often get measured on the number of leads you generate and even the cost-per-lead. One won’t ignite your sales. Qualify leads.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Personalization] This Innovative Co-Working Space Asks for Content, Not Money
    Members are also responsible for promoting their articles through personal social media channels and organizing one event each at Blogfabrik over the course of the year. The promise of “exposure” in lieu of payment is a well-known cautionary tale in freelancer circles. Your effort should come with tangible compensation, preferably money.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Personalization] Getting to the Heart of It: CRM Technology
    That is—it is gathering information for marketing purposes, allowing for marketing personalization. It is now intertwined with personalized marketing, thanks to data and segmenting capabilities. CRM and Personalized Marketing. Customers and clients are at the heart of any good business. Popular CRM Tools. Microsoft Dynamics.
  • SALES ENGINE  |  TUESDAY, MAY 17, 2016
    [Personalization] How Many Leads Does Your Sales Team Need?
    Any person who has engaged that much is a wonderful lead worth keeping, and should be considered a marketing qualified lead (MQL)—but he may need more nurturing to be sales-ready. Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Sales Enablement
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Personalization] Email Deliverability and Data Quality
    The foundation consists of designating one person or a group of people to be the primary data owner(s) and documenting your data flow (various systems and databases visually represented and how they’re related). Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Phew, that was a lot.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Personalization] Your team is the best content source for search
    You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with. If there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Admit it. That’s smart. Yikes !
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Personalization] 5 Key Steps to Consider When Guest Blogging
    You should also remember to make the message you are crafting personal. Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Building relationships within the industry. Earning quality backlinks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Personalization] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Hopefully Optimistic? CMO Corner
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Personalization] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    Identify the person who is driving the meeting south (possibly causing bad vibes), and then work to turn them and the meeting around. To do this, we start by determining who the person is and their pain points. Author: Jessica Minasian Let’s face it. Choose a Captain. What are their goals? Change It Up. Teamwork. Final Pitch.
  • CONTENT STANDARD  |  TUESDAY, MAY 17, 2016
    [Personalization] Will Digital Content Overload Kill Our Love for Nostalgia?
    “If not less potent, it’s made less delicate and less personal,” Mullin writes. Brands certainly have a trove of consumer data that could help them create personalized, nostalgic moments for users. Have you noticed the 90s resurgence lately? Sun Ripened Raspberry, anyone?). Information Overload. Americans spend 5.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Personalization] Brand bullying and other things that need to change
    When anybody describes themselves as an evangelist for … (fill in the latest social technology) … I immediately wonder about the credibility of the person. When anybody describes themselves as an evangelist for … (fill in the latest social technology) … I immediately wonder about the credibility of the person. Check it out!
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Personalization] The A/B Testing Checklist You'll Want to Bookmark
    Other things you might test include email subject lines, sender names, and different ways to personalize your emails. When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But these tests can also be complex.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Personalization] 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
    User-generated photos coupled with customer reviews effectively communicates a comprehensive customer experience that allows shoppers to connect on a personal level and imagine themselves using your product. Shows Real Products on Real People. cosmetics company gives customers the option to submit original photos with their product reviews.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Personalization] The 14 Best Content Planning and Research Tools
    Search for everything related to a specific topic, or narrow the search to images, Scholar, quotes, dictionary definitions, tables, or results from yuor personal files stored on Google Drive. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). HubSpot.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Personalization] When Location Matters: How to Reach Customers by Region on Social Media
    If someone wants to find a great restaurant nearby, search algorithms can immediately determine that person’s approximate location and deliver results to match. Web searches continue to increase in sophistication, with results often mirroring exactly the information a customer needs. search for restaurants on […]. Social Media
  • FATHOM  |  MONDAY, MAY 16, 2016
    [Personalization] Survival of the Fittest: The Marketing Agency Evolution
    Just as personalized marketing is becoming the standard for brands, marketing agencies must be able to personalize what they do for their clients according to that clients’ changing needs–as well as the needs of their clients’ audience. Brands Are Benefiting From Increased Competition and Personalized Service.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Personalization] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    If you’re looking to continually gain traction and enhance results of your inbound efforts, you must embrace the fact that the relationship with your website and your visitors needs to be highly personalized. That means the message on every page must align with the person visiting - their persona and where they are in their journey.
  • BIZIBLE  |  MONDAY, MAY 16, 2016
    [Personalization] How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]
    How do you become the point person for such questions as: How do we determine our technology gaps? Whether this is your current job role or you aim to be the person who answers these questions, you'll find this post helpful. Welcome back to our series on marketing operations leadership. But how do you do this? Which haven't been?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 16, 2016
    [Personalization] 7 Steps to Success for Sales Managers
    This emotional connection can only come first when the sales manager is under personal control. 7 Steps to Success for Sales Managers. -A book review-. The author makes the reader evaluate themselves and understanding that without trust the emotional bond that allows a manager to coach does not exist. And that is all in the first 40 pages!
  • 6SENSE  |  MONDAY, MAY 16, 2016
    [Personalization] SiriusDecisions Summit: The Art and Science of Predictive Intelligence
    Join us at the SiriusDecisions Summit in Nashville for our Lunch & Learn and schedule a time to meet in person! Telling the Right Story (Market Intelligence & Personalization). We can’t wait to start the conversation in Nashville, join us for our Lunch & Learn and schedule a time to meet in person! Latest
  • HALEY MARKETING  |  MONDAY, MAY 16, 2016
    [Personalization] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Great Extraordinary artists have created more content than the average person can imagine, all for the sake of content creation…not perfection. Your article doesn’t have to change the world…it just has to change one person. The Beatles recorded 237 original songs ( source ), 17 of which went on to be number one ( source ).
  • INFER  |  MONDAY, MAY 16, 2016
    [Personalization] The Risks of Blending Customer Signals from Disparate Sources
    In this scenario, you might not want to spend too much sales effort despite the person’s high behavior score, because you know the lead is unlikely to turn into a real opportunity. Originally Posted on Data Informed. One of the more perilous steps in building a data model is determining the right signals to include. The Importance of Time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2016
    [Personalization] 10 Marketing Automation Lessons from Bad Stock Photos
    You are not the first person to do this, so seek help from others or even download some marketing automation resources. 2. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Personalization] Do’s and Don’ts of Working with Technical Teammates
    Having had the opportunity to work with plenty of these techy types over the years, I’ve developed my own personal list of do’s and don’ts for working with them. This Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. This list isn’t rocket science. 
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Personalization] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Personalization] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • CEROS  |  MONDAY, MAY 16, 2016
    [Personalization] Visual Ideation: Learning to Create Memorable Visual Content
    Once you finish drawing, pass it to the next person so they can add their own unique component, and so on until everyone has had a turn. Authors Chip Heath and Dan Heath believe a good idea is “ sticky ”, meaning that it’s memorable and remains in a person’s head long after they’ve seen it. Happy reading! How Ideas Form. So that “aha!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2016
    [Personalization] Too much of a good thing? The weird truth about social proof.
    visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls. We have a natural desire to behave “correctly” — whether making a purchase, deciding where to dine, or deciding whether a person is credible. It also has nearly 100 five-star reviews on Amazon.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 16, 2016
    [Personalization] How to Develop Rockstar B2B Buyer Personas
    When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. Learning to develop b2b buyer personas is essential to building a modern marketing organization. When When implemented properly these buyer personas create stronger alignment across your different departments.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Personalization] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    When a mobile app asks you to share personal data with a company, what do you do? Despite lingering consumer fears that companies know too much about their personal lives, the growth of customer data has moved forward with little resistance. It probably depends on what you expect to get in return. IoT Is an Active Digital Strategy.
  • CONTENTLY  |  FRIDAY, MAY 13, 2016
    [Personalization] The Self-Disruption of Zenefits, and 4 Other Stories You Should Read
    It’s a luxury to have actors with such strong personalities and character affiliations that their social media channels can take on its own form of marketing. Here’s what you missed while wondering how much news Facebook has hidden from the public… The New Yorker:  How Air Jordan Became Crying Jordan. Then It Self-Disrupted.
  • LATTICE  |  FRIDAY, MAY 13, 2016
    [Personalization] The Age of Transparency
    As Will Smith pointed out, this increased transparency has already affected the way we all operate in our personal lives. Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Have you seen shifts in your professional life as well?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2016
    [Personalization] How Big Data Is Revolutionizing Marketing And Sales
    Data can be personal, communal, free, expensive, big, qualitative, detailed, broad—the list can go on and on. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes. Data Management
  • BIZNOLOGY  |  FRIDAY, MAY 13, 2016
    [Personalization] 6 ways to create content that will go viral
    You never know, maybe that person will share your post and you’ll reach even more people. When something is personal to someone, they will share it. Before a person shares content, they think about whether or not it will tarnish their reputation. Take a look at these 6 ways to create content that your readers will share.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Personalization] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    Your email subject lines should be fun and personal. If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing. Use these summer subject line ideas to get your emails the attention they deserve. 1.
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