• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
    Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out Address Every Customer as an Audience of One.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] B2B E-Commerce Playbook and Resource Guide
    As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores The needs of B2B buyers are changing rapidly.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 6, 2016
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • HALEY MARKETING  |  FRIDAY, MAY 6, 2016
    [Personalization] Make Social Media Part of Your Routine, Part I
    Consistently sharing content to your company social media pages and professional personal pages help users looking for your services find you on these platforms. When something is essential for success – it becomes a habit, or part of your routine, right? So, how does this relate to staffing and recruiting professionals? Start by using it.
  • ION INTERACTIVE  |  FRIDAY, MAY 6, 2016
    [Personalization] Things to Consider for Account-Based Marketing
    You could even go as far as reaching out to your colleagues in industries you target and ‘picking their brain’. I’ve personally connected with tons of companies before writing this post on ABM. In case you hadn’t heard yet - Account-Based Marketing (ABM) has become all the rage this year. We understand! What does this mean? what is next?
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Personalization] Hey PR: make way for content and creativity
    The personal traits most needed today – which are in limited supply – are curiosity , creativity , and critical thinking. Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). Social media was the second driver, cited by 71% of respondents. Like this post?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2016
    [Personalization] 3 Email Marketing Lessons From Tinder
    In just one second, maybe even half a second, a user can decide if they want to see more of that person and swipe right, or if they never want to see that profile pic again and swipe left. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. billion swipes a day. ” 2.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Personalization] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email. Instead, use whatever information you have on your subscribers in order to create a personalized, one-on-one message. Author: Mike Madden You know that one friend that can sleep anywhere? DO YOU?
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Personalization] 10 Brands That Have Perfected Their Social Media Marketing Voice
    The streaming giant taps into its audience of media fanatics and infuses social posts with their lingo to make strong connections—the company is happy to post about “Netflix and Chill,” binge watching, or password breakups, and Marketing Land explains these posts with personality often outperform the company’s big announcements. 3.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Personalization] How to Have a Super Productive Weekend: 12 Helpful Tips
    Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. 2) Don't try to do it all. If you want to write more regularly, consider creating a personal blog. Productivity" has a much wider definition than many of us give it credit for. See #6.). 11) Volunteer.
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Personalization] The Science of Speed Reading: How Well Does It Actually Work?
    Ultimately, the factor that most effects a person's reading speed isn't how efficient their eye movements are, it's how extensive their vocabulary is. Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. So, what's going on here? Speed Reading 101. Image Credit: thejournal.ie.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 6, 2016
    [Personalization] 5 Essential Tools To Help CMOs Achieve Account-Based Marketing Success
    At one time, to reach out to businesses, sales and marketing teams identified one key contact at each organization and focused their efforts on that person. Unfortunately, all too often this meant that an additional decision maker in the organization might have completely missed out on that marketing message. Content Marketing
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Personalization] Digital Health 2016: Top 100 Influencers and Brands
    They demand access to their personal health information wherever they are. They Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. WHAT ARE THE EXPERTS SAYING? My role is facilitating this.”
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Personalization] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    Here are the most noteworthy components of this fun and personal email: Subject line: “Upcoming Info on the Marketo and Barketo Conference” Harry name drops his dog—and links to his LinkedIn profile, which features a picture with his dog. What stood out about Harry’s email? Almost everything. Thoughts?” Blog Feed
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Personalization] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. While this is a new capability, we expect it to become more sophisticated over time.”
  • BIZIBLE  |  THURSDAY, MAY 5, 2016
    [Personalization] How Mobile Marketing is Changing the World of B2B Lead Generation
    Short code texting is incredibly personal, which also makes it engaging. In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. The Mobile-Made World: Data Solutions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Personalization] Managing Customer Identity Guarantees the Right Message to the Right Person
    An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. You can bridge the islands of anonymous and known marketing by connecting first and third party data.
  • AMPLIFINITY  |  THURSDAY, MAY 5, 2016
    [Personalization] Mirror, mirror on the wall. Are your referral metrics the fairest of them all?
    Tell them to keep a look out for people who would benefit from your product or service, a person or business that has the resources to buy, the right person within a company that is or has the ear of decision makers, or all of the above. 3. Don’t let vanity referral metrics lead you astray. But what is a vanity metric? Questions?
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Personalization] The Pros and Cons of the Bonobos Ecommerce Model
    Bonobos recently caused a stir by opening guide shops, where Bonobos clothing is on display for any shoppers craving the in-person experience. Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. Pro: Huge Selection. Ecommerc
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Personalization] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    It illustrated four areas to focus on: 1) data management and integration; 2) targeting and personalization; 3) open extendibility; and 4) analytics and optimization. 7.  This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. Account-Based Marketing (ABM) Reigns King. Oracle Highlighted Full-Suite Companies.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Personalization] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial. About Infer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Personalization] How Marketers are Rethinking the Content Generation Process [Interview]
    B2B companies are very focused on more one-on-one interactions, personalization, and content that moves an individual through a lifecycle to a purchase or conversion. Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Personalization] How to Leverage Psychology for Influencer Marketing
    Each person in the circle hosts a dinner party, and their guests are represented by the lines that radiate out from each circle. If you attend a five-person dinner party where three people there are hybrid advocates, then you might assume that everyone is a fan of this new technology. This tactic is known as influencer marketing. Of
  • OPENTOPIC  |  THURSDAY, MAY 5, 2016
    [Personalization] How Facebook Messenger bot makers safeguard conversation
    With a person, you can respond by asking what part they didn’t catch, and they should be able to tell you. Opentopic blog >> marketingland.com “Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer. With a bot, not so much. I ran into that problem last.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Personalization] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    We are in the age of consensus buying, it is crucial that we understand the needs, wants, challenges the buying committee is trying to solve and simultaneously understand the roles and individual biases that will exist with each person in that committee. However, I need to write and ask you to stop! Wait, what? Why would ever we stop?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Personalization] Snapchat engagement and other myths
    It is what social media was meant to be: raw, fun, personal, an expression of joy and creativity. It’s a great place to build a personal brand, if Snapchat fame is something you seek. I have been absorbing as much as I can about Snapchat and its potential for businesses. But is that true? OK, I see you with a clown nose.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Personalization] Education Blogging 101: How to Attract More Students Online
    And the more they visit your blog, the more effectively you can personalize the content you send them. Every prospective student is on their own, personal enrollment journey. Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. But it's one well worth taking. Great. Great idea.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Personalization] Marketing’s Uneasy Relationship Between Research and Creativity
    Just as Apple gave its first operating system a personality, we must dress our information in identity. Today’s marketers can collect data on almost everything. We know how many people are buying certain products. We know their annual income, how many kids they have, where they live, and what they eat for breakfast. Media data Feature
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 4, 2016
    [Personalization] What Drives Your Sales? Top Tips to Leverage Your Sales Trends
    After all, business sales determine your own personal profits, as well as the growth rate of your business. Small businesses are constantly searching for new and improved methods of driving sales. However, driving sales should never be approached haphazardly. Sales Operations sales
  • BIZIBLE  |  WEDNESDAY, MAY 4, 2016
    [Personalization] What Tomorrow's Marketers should Watch for at Marketo Summit 2016
    Attendees to Marketo Summit will be able to find the tools that help them deliver various forms of content, personalized web experiences, and online advertising that fill the top of the funnel. Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. click to view larger).
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. I’ve been writing professionally for a few years, and the only article I wrote that legitimately went “viral” isn’t an article at all—it’s a quiz. ” and “Who is your favorite overpowered billionaire?” link]. link].
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 15 Facts to Know About Bottom of the Funnel Marketing
    Personalization is essential. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. MarketingSherpa. 2. MarketingSherpa. 3.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 10 Ways to Boost Your B2B Content Shares
    To make something shorter requires time to reflect, edit and develop images or charts. I am personally conscious that if I had another week to work on this post I could make it more succinct and more valuable to the reader. These promise personal improvement ie, being more professional or smarter or productive. Summary. Key Lessons.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 4, 2016
    [Personalization] Welcome to the New World of B2B Account-Based Marketing
    Create a conversation with these accounts and make it personal to them. With interactive content platforms, personalized experiences are simple to create, edit and scale , allowing you to give those accounts the attention they need from your marketing. This isn’t just about another marketing buzzword phrase!
  • LATTICE  |  WEDNESDAY, MAY 4, 2016
    [Personalization] Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
    Marketers that tap this wealth of data and share it with sales for target account identification, prioritization, executing personalized campaigns and contextualizing sales conversations, are going to win. Intent data provides an indicator of a company’s willingness to engage with you. Why is that? appeared first on Lattice Engines.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 5 Ways Your B2B Marketing Automation is Failing
    Telemarketing offers the greatest level of personalization and is often essential to gathering the information you need to qualify a lead. Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 4 Ways to Win the Hearts of Consumers
    Personally, I shop Cuyana because my mother raised me on the old adage, “Pay twice as much, buy half as many.” Shortly after his talk, this headline came out: Over a quarter of a million people put down a $1000 deposit for a car they’ve never seen in person and isn’t even completed. This ”: 1. Lead with Your Values. Do it now!”.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Personalization] 6 Steps to a Killer Brand Awareness Campaign
    Are there blogs that this type of person reads regularly? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place. Enter the brand awareness campaign.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Personalization] The New Manager's Guide to Effective Leadership
    Every day prior to this promotion you were evaluated on the impact you personally had on the business. What your personal style will be? Grab coffee, go for a walk, and use that time to really get to know that person. What are some of their goals, personal and professional? Congratulations! Are you ready for this?
  • ACT-ON  |  WEDNESDAY, MAY 4, 2016
    [Personalization] CMO Interview: An Inside Look at Marketing Trends
    If you read about CEO succession and the qualities of a CEO, oftentimes people say the CMO is the most likely person to become the CEO because they have the widest range of general manager experience. With the end of Q, some of the madness around here died down (temporarily). In short, the guy knows how things work. So what do you focus on?”.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Personalization] How to Tackle Your Most Ambitious Goals: A 5-Step Process From NBA Legend Bill Walton
    Finding the right person. While it's possible that this person might be a peer, mentors tend to be senior to their mentees. For many, goal-setting can feel like a daunting process. You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. Step 2: Get a Mentor.
  • PUREB2B  |  TUESDAY, MAY 3, 2016
    [Personalization] Answers to Your 6 Biggest Email Marketing Questions
    Inside, we dive deep into things like timing, developing powerful subject lines, link integration, and personalization & length. The digital age has made a stunning number of marketing channels available to companies of all shapes and sizes. However, when it comes to lead generation, one stands out from the rest.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Personalization] The Essential Role of Telemarketing in Account Based Marketing
    Well, telemarketing (done right) has been a personalized medium since its inception. Reverse-IP lookup, for example, enables you to personalize the content an individual sees on your website. Account based marketing (ABM), a term coined by ITSMA in 2004, is not new. What Is Account Based Marketing? There is no waste. Why It Works.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Personalization] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    Now that you’ve got a great-looking piece of content, our Personalization tools can help it speak to your audience. Smart Text allows you to personalize any line of text with audience data you’ve already collected. Take a quick spin through the below app to see how we can personalize the experience for you. Build It Beautiful.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] Does Your Content Need a Permanent Home?
    You’ll want to guide viewers to to an e-book or case studies that demonstrate your product’s effectiveness, which will then lead readers to a sales person. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Personalization] 4 Ways to Make Friends With Legal and Get Content Out Faster
    It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department. Newspapers and magazines have pre-written obituaries for popular celebrities, political figures, and other persons of interests that cover every possible cause of death. Here are their stories.
  • FATHOM  |  TUESDAY, MAY 3, 2016
    [Personalization] Dark Martec: The Need for Marketing and IT Alignment
    Most of these perceived advantages—such as being more personalized and cost-efficient—of sticking with old-school options are nothing compared to the benefits of taking the marketing technology plunge. What is dark martech? It sounds a little scary, I know. Is it the next epidemic sweeping the world? And it is—in the long term. The solution?
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Personalization] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. SocialOomph. I use SocialOomph personally as a way to pepper evergreen tweets on behalf of @chrisabraham and my clients. ManageFlitter. Simple.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Personalization] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16. You need to nurture that relationship.”
  • VERTICAL RESPONSE  |  TUESDAY, MAY 3, 2016
    [Personalization] Wabash, Indiana or Silverton, Oregon? Cast Your Vote and Send $500,000 to the Lucky Town
    The public vote is open from May 3-10, and each person who votes will have a chance to win a trip for two to the winning town and a meet and greet with Herjavec. The two finalists were announced today and we encourage all you small town lovers to watch the three-minute documentaries and cast your vote. Meet the Finalists. All rights reserved.
  • KEO MARKETING  |  TUESDAY, MAY 3, 2016
    [Personalization] Is Your Email Marketing Compliant with Global Regulations?
    Each separate email in violation of the law is subject to penalties of up to $16,000 and more than one person may be held responsible for violations. One of the most effective means of outbound marketing is often email marketing. In addition, different countries have different rules for email. Do not use deceptive subject lines.
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Ways to Squeeze More From Your Marketing Automation
    Capturing more attention with personalized video content: Using the data already available in your marketing automation platform, you can create personalized experiences through the medium your buyers’ are craving (psst … it’s video). Boost stale contact engagement by 56% with personalized communications. Or … almost every move.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Does it reflect my personality and how I want my network to perceive me? By   handing our employees the reigns   (or at least giving them the opportunity to   contribute in a way meaningful to them ), Brandpoint ended up with content that was more naturally aligned with the thoughts and personalities of the people who make up the company.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. As we pack our bags and make our way down to Sin City, we thought we’d share our thoughts about making the most of the Summit this year. Latest
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Personalization] Digital Does Not Mean "Just Build a Website"
    Consumers expect personalization. The New York Times (NYT) publishes over 300 pieces of content every day and uses advanced analytical techniques to make personal recommendations. There are other software platforms that can help you personalize user experiences. Can’t afford personalization software? Data support this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Personalization] Are you ready for the mega-shift from social media to private media?
    ” Of course you can’t pin a trend to the comment of one person but he helped articulate the idea I had been pondering: A seismic shift in how people connect to each other. We don’t want personal and private lives merging any more and we want control over our different social circles within these messaging apps. 98 percent.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Personalization] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    Recently, it published a fun infographic that harnesses data, titled “ What’s Your Car-buying Personality ?”. This infographic leverages data points to diagnosis the reader’s “auto-buying personality” and illustrates how it stacks up to those of others. The result? Eighty-eight percent of it is left on the cutting-room floor. The goal?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Personalization] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    When in fact, the act of reminding yourself that you simply do not have all the answers, and that failure is a very real possibility, is a vital personal development stage in progression towards becoming a better version of yourself. 2) How to Define Permission Marketing. Trying to nail down Seth Godin's greatest strength is no easy task.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Personalization] 6 Tips for Writing an Effective B2B Lead Building Email
    Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Personalize your emails. Give them personality, sass, and don’t forget humor. That being said, email is also one of the trickier content marketing channels to master.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Personalization] How Content is Transforming the Enterprise
    Personalized experiences for every stakeholder. While the experience of every stakeholder should be personalized, content, data, and brand guidelines should be centralized, ensuring that large enterprises can tell a cohesive brand story across departments, products, and regions. ”). It’s time for that to change.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Personalization] Best Branded Content of April: The VR Wave is Here
    Personally, I’m impressed by the university’s ability to position itself in a tech-forward way. Last month, the folks down the street at Framestore, a VR creative shop in Soho, let me stop by and geek out with all of their latest experiences. The biggest highlight was HTC Vive. For 15 minutes, I was in heaven. Who am I to resist?
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Personalization] Video is Killing the Written Content Star
    The use of live video on social profiles only amplifies the personal aspect of video, allowing brand advocates to speak for themselves in a candid—rather than forced or staged—manner. According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This title is far from original, though.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Personalization] 3 Enterprise Lessons Learned From MME16
    Specifically, having the ability to pull and push data to and from disparate sets of data to Eloqua to personalize, segment, and report effectively was of significant importance in getting a complete view of his customer or prospect interaction. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • INFER  |  MONDAY, MAY 2, 2016
    [Personalization] DIY Predictive Modeling – Pitfalls and Opportunities
    Assuming a business ops person can learn how to wrangle their company’s data and gain trust for the model, the final piece of the puzzle is interpreting the results and using them in the business. Originally published on Business 2 Community. As a marketer and aspiring data geek myself, this idea is energizing.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Personalization] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. FOR IMMEDIATE RELEASE. SnapApp Spring 2016 Enhancements.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Personalization] 11 Helpful Resources for Improving Your Business Skills
    If you find someone who isn't a direct connection, send a personal message with your connection request , or ask for an introduction from a mutual connection. While online mentorship is great, relationships grounded in quality time in-person time are usually a lot more effective. Opportunities are attached to people. My last tip here?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Personalization] When all the hard work on social media … just doesn’t work
    Social media is our new television … the news streams, our personal soap operas. While I tried to infuse my personality into all my content, I felt constrained by remaining true to “my brand.”. I’ve known Ray Hiltz for nearly five years. ” First time I met Ray, with Nancy Locke. And, it didn’t work. Crazy?
  • AVITAGE  |  SUNDAY, MAY 1, 2016
    [Personalization] Create relevant content based on personality profiles
    So why not create content based on personality profiles? could read their personality and peculiarities. DISC is one of many personality assessment models. developed a tool I use to this day to help me do this (graphic). I use this checklist to listen for personality indicators. We know relevance resonates.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Personalization] How to Deal with Direct Traffic Source Data in Your Content Analytics
    Your ability to know your audience personally will set you apart from your competition. When you lose your advantage in the marketplace due to a lack of customer insight, a misunderstanding of incoming data, or simply disorganized measurement systems, you put the future of your business at risk. Has a link be sent around a private community?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Personalization] You Can Now Set Goals in Google Calendar: Here's How to Set It Up
    While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. And as you keep using the Goals feature, Google Calendar gets better at understanding your scheduling preferences, so it can provide more personalized scheduling.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Personalization] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    This was interesting from a business and personal point of view. For example; Person 1: ‘I’ve just booked a holiday’. Person 2: ‘Oh nice, where are you going?’. So now the conversation moves onto where Person 1 is going on holiday and how close the hotel is to the beach. This is something his job has relied heavily on.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Personalization] What Buyers Want: The Buyer’s Selection Process
    Will there be the right personal chemistry between client and service provider? Build a personal relationship and trust. Build a personal relationship : Clients want to work with people they like and respect. We think so. When asked to list important selection criteria, survey participants offered a wide range of answers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Personalization] Measuring the Performance of Your Newsletter
    Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Delivery Rate. Click-to-Open Rate. free webinar.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Personalization] Lunchbox: Fill a tummy with a tap
    90% of people say they’ are motivated to donate to charity due to a compassion for those in need and 62% will give if they feel personally affected. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. Great idea, will it work?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Personalization] Financial Advisors Need to Get Personal or It’ll Cost Them
    This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    So when you see Food52's welcome email in your inbox, you get a taste of their brand's personality before you even open it. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] Strategies to Drive Member Engagement
    Build an On-Site Personalization Strategy. Create personalized welcome screens, share interesting content, and offer custom resources for your most engaged members. Understand what appeals to them personally, and make sure that your messages aligns with their interests on an individual level. Send Personalized Emails.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Personalization] 14 Stress Management Apps to Relax Your Mind & Body
    Each morning, it offers a short list of suggestions for what to do -- stuff like pay for the next person's cup of coffee, for example. That's because focusing on and controlling your breathing can really help calm a person down. Image Credit: Bustle. 9) Personal Zen. Here's a list of some of our favorites. Price: Free.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Personalization] Thoughts, Ideas, Quotes, and Insights from MME16
    "Personalization at scale is the biggest challenge at Sears." "Now the right message to the right person at the right time also has to come in the right place and in the right context." We have come to the end of another successful Modern Marketing Experience. Customer Experience. They must be doing something right.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Personalization] Five Steps to Thriving in the Age of the Customer – Part 5
    Once you've overcome these two challenges, use the more complete picture and put your analytical minds to work refining your segmentation, how you personalize messages and how you communicate to clients throughout their lifecycle. Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Personalization] How 3 U.K. Companies Became High-Class Publishers
    While U.K. and U.S. brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to  The Content Marketing Institute , 88 percent of U.K.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Personalization] Fuel Marketing Pipeline Success
    Prefer to chat in-person at Summit? Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! With the marketing landscape being so crowded – and over 60 martech vendors at Summit – how will you prioritize who to see? Interested in learning more? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Personalization] Captora and Marketo: Fueling Your Pipeline Success
    Prefer to chat in-person at Summit? Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! With the marketing landscape being so crowded – and over 60 martech vendors at Summit – how will you prioritize who to see? Interested in learning more? Schedule a meeting today !
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Personalization] First Marketing Automation Software Company to Include Handwritten Letters
    “Writing a letter adds such a personal, unique touch point, and converts at an incredibly high rate. Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Personalization] 5 Criteria for Selecting A Professional Services Marketing Firm
    Is the person “selling” to you going to be engaged in the collaboration between their firm and yours? Or, do you just get one person that comes out to meet you? With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow.
  • ANNUITAS  |  THURSDAY, APRIL 28, 2016
    [Personalization] Personalization and Oracle’s Modern Marketing Experience
    After my second day at the Oracle Modern Marketing Experience 2016  conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. The post Personalization and Oracle’s Modern Marketing Experience appeared first on ANNUITAS. How you can do this?
  • ION INTERACTIVE  |  THURSDAY, APRIL 28, 2016
    [Personalization] What Should We Be Personalizing?
    And I think I’m starting to understand more and more why marketers get overwhelmed with personalization. Personalize. After two drafts and 2+ hours, I think we have something that can truly help you hone in on what to personalize in your marketing program AND add value to the visitor. This was a difficult post to write. There.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Personalization] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Enhance professional and personal skills. Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. ” 4. Cross Channel Marketing
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Personalization] 4 Ways to Make Your Mobile Marketing Stand Out
    For example, the CircleBack app, which allows you to manage your contacts, personalizes user onboarding based on the user’s actions. Offering choices to your users allows you to personalize the app independently, so that it’s optimized to what’s best for them. Okay, I might have stretched the truth there. Offer Choices.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Personalization] Too Many Website Visitors Leaving Your Site? Show an Offer
    This is accomplished through the use of personalized content, such as the user’s name, his or her location, etc. Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct.
  • KAPOST  |  THURSDAY, APRIL 28, 2016
    [Personalization] Why Do Marketing Strategies Fail?
    Work with this person to offload regular admin tasks so you can focus on growing your marketing campaigns. When it comes to building your marketing strategy, every single person on your team is going to have an opinion. In the marketing world, failure is often celebrated. So how do we strike the right balance?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Personalization] Pulling our pants down: Personal branding with Chris Brogan
    How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. ” Personal branding is a system of building allies, not necessarily friends. Why personal branding means being more like “a king.”
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Personalization] Why Prospective Students Aren't Opening Your Emails
    People want and expect personalized content. When we say "personalize", we're not talking about inserting someone's first name in a field tag. The most effective personalized emails personalize the content they provide. That's the increase we saw merely from personalizing content at the persona level. No longer.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Personalization] Why Formulas Work Better than Templates for Email
    Personally, I’ve seen it used to pitch everything from charities to seminars to vitamins (seriously). “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”. The Sales Email that Won 16 New B2B Customers!”. What gives? But it’s not likely.
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