• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    Even though Santander is a national organization, this campaign gives each individual branch a more local, personal touch. For example, some non-profits customers vote for might be local ones they have a personal connection to. One study showed about 34% of all charitable giving is done in the last three months of the year.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] 7 Ways to Get Non-Marketing Employees to Blog
    But if that post starts getting shared, promoted and commented on, and team members start to be recognized as experts – personal interest in content creation will grow! “.If the content created by any non-marketing person is shared widely, then the recognition itself is a powerful motivator,” ".we So what can be done? The Challenge.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    In this environment, consumers crave personalized interaction. Companies with complex offerings, new formulations, or a special mission can benefit from giving customers an in-depth, in-person demonstration of their product at a pop-up shop. Notice that the goal is relationships, not sales? Focused Learning and Testing. Conclusion.
  • LEADERSHIP  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Interesting Infographics: The Content Marketing Hierarchy of Needs
    Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality , where he summarized the 5 needs most people search for. 'Have you ever heard of Maslow’s hierarchy of needs? The more basic needs are represented at the bottom of the pyramid.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Personalization] Determining link quality within a link building campaign
    If you have any doubt, try to explain the relevance out loud to another person. 'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links. SEO value. Usefulness. Recap.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] 5 Ways to Improve Your Marketing Using Conversion Psychology
    How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. One of the easiest ways to show that it’s all about them is through use of the second-person narrative. 'This past weekend, I went to a dueling piano bar in San Diego. the woman yelled into the mic.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] BYOD: A Building Block of the New Mobile Office
    'Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. Flexible Workplace for a Flexible Generation Generation Y has helped spur the transformation of the workplace from a place where they are paid, to a place where they can build personal experiences. 34% of U.S.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] Why “Capitalism” must be re-branded – and how
    Webster’s dictionary defines a capitalist as “a person who has a lot of money and property, and who uses those things to produce more money.” The main cause of this tarnished brand image is the great recession and the extensive distrust of the banking and financial service industry. Indeed, it is hard to justify a system (i.e. Like this post?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] 3 Strategies to Stop To-Do List Overwhelm
    In Willpower: Rediscovering the Greatest Human Strength , authors Burmeister and Tierney state that a person typically has 150 different tasks on their To-Do list. 'One most challenging aspects of learning something new is feeling overwhelmed by the sheer magnitude of what you don’t know. Your To-Do list is probably a mile long already.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] The Holidays Are Here! The Psychology of Impulse Buying [Infographic]
    Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control. 'Author: Dayna Rothman As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what are the cold hard facts behind shopping?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] The Problem with TV ads – They don’t tell you the real story
    Will the person who got the gift be able to return it? 'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Journal on his iPad every morning, which gives me the real story behind each company on TV. Plus they have new leadership in Germany.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    They expect that business applications will be as easy to use and functionally rich as those they use in their personal lives — inducing the consumerization of business technology and raising the bar for B2B E-Commerce solutions. It was the next big thing back when people used AOL. Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    This preference data is valuable because you can use it to personalize your email marketing by sending nurturing emails and content based on preferences. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no. content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Personalization] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    After implementing the Act-On platform, Andrew quickly discovered that the benefits of marketing automation extend far beyond process optimization – especially when it comes to creating personalized communications. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    'Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] 53 B2B Marketing Predictions for the New Year
    So, our 5 BIG Predictions – Big data marketing will get more interesting as we move into 2015 and as we are expected to be more targeted and personalized. 'We’re continuing to get ready for a big start in 2015. It’s the time of year where there are a lot of predictions for the New Year and expected trends rolling out.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] The Road to the Top: Personal Branding Examples in Professional Services
    'Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Ready? Conclusion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] 3 Online Marketing Trends To Take Advantage Of
    Give the people what they want when it comes to customer service it’s essential to be personable and form real human connections. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Marketing Efficiency
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Human-to-Human Marketing: A Trend for 2015 and Beyond
    They’re personal. Integrating super personalized marketing into your strategy is a way for your business to say, “I’m listening. was personally tickled to receive this email from Pet Supplies Plus after a visit into their local location in Buffalo, NY last month. 'Imagine walking into your favorite coffee shop. Human Era Brands.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Amplify Your Business with Social Media Giveaways
    No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. When Esurance hosted a social media giveaway around the Super Bowl, the company promised to give over a $1 million to one lucky person who tweeted “#EsuranceSave30.” Relevance is more than just contests. Marketing
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] 10 Things Epic Copywriters Do
    Personal Branding. Michael Brenner, a leading content marketing expert, reports that  personal branding is a must when he’s considering adding new copywriters to his team. 'Image source. The world’s greatest copywriters aren’t just writers. Check out our comprehensive guide  here. Investigative Research. Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] The Big List of Must-Attend Marketing Events of 2015
    Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Or a personal favorite from 2014? 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. But, how do you stay on top of trends? Events.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Do Self-Driving Cars Pick Their Own Gas Stations?
    Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating. And if you do give the car some discretion, how do you know it won’t make choices based on its own preferences? Dick).,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    don’t personally do this, because I like to review each piece of content I share before I share it, but if you trust certain people implicitly, and you want to continue helping them while you’re away or on vacation, this might work for you. 'By Kerry Gorgone, {grow} Contributing Columnist. Place your arm into a bucket of water.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How to Make the Most Money in Your Marketing Career
    ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next. Beyond that, the next steps all center on your personal goals, positioning, and priorities. But they’re not. average ). Benchmarks. Performance.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    Look at the data and see if the person comes back at any time after the initial open. 'Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” In July, I wrote a post on the common tiers of email engagement , so today I want to go into more detail around the uncommon tiers.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] A 10 Minute Recipe for Establishing Brand Tone of Voice
    If there are 5 of you doing the exercise, take it in turns e.g. one person decides where to put Dollar Shave Club, the other decides on where to place Bupa. 'Creating a consistent tone of voice across every single piece of marketing collateral produced by the vast writers of your marketing team can be tough. Video is no exception. Some rope.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 2.8% Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] Another Big Reason B2B Marketing Fails: Failure to Engage
    Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget. They want stories.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Tips from Potbelly’s CEO on How to Grow a Successful Business
    But when you hire the wrong person, it’s like injecting a cancer into your positive workplace.” m one person. 'As a Chicago company, we were excited for the chance to hear another Chicago company’s insights on building for success. No matter what you’re selling; people, place, and product matter. How do you train for culture?” Genera
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 5 Surprising Studies on What People Consider "Good" Customer Service
    While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. 'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. It depends. Price.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Also, don’t miss last week’s post   — an interview with Seth Godin, who discussed the shift from transactional and mass marketing to an engagement model centered on building personalized, lifelong relationships. The organization needs to have a multifaceted personality. For those of you just joining us, welcome. That means fast.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] How to Syndicate Content Without Getting Dinged in Search
    You’re trying to build your personal brand (“Look! 'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. What is Syndication? Don’t you? Write a recap.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. 'Sales development reps, you''ve all heard it. Cold calling is not a walk in the park. 2) Benchmarking. 3) Competition.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] How to Build Your Brand through Community Service
    That’s because when you see someone behaving cooperatively or helpfully, you are more likely to reproduce that behavior yourself and this is especially the case when the person performing the act is in a higher-status position. It was a nice change from the office, so a number of us took full advantage of this. That’s it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] Get Recognized: 10 Small Business Awards You Should Enter
    Small Business Administration and have several categories, including Small Business Person of the Year. 'Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. Awards programs run the gamut. 5, 2015. 7, 2015.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Who would be better on stage for you – a typical speaker or a living, breathing zombie like this person who was a former dead man like me? Winning this award was a great honor and they gave me this cool symbol to share. hope you take some time to read this great post. Need help with marketing? Beth Comstock,CMO of General Electric.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 23 Outstanding Social Media Marketing Guides
    elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?” Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Personal best practices for content creation success
    The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    The goal was to get world class at this function by having a single person focus on it full time. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    But even more so for me, the most fulfilling comment was to hear the marketing person say, “I used to go into these marketing and sales meetings, and I felt like I had to have my shield with me because of all the arrows that were going to be sent my way. This blog post is an edited transcript of the third part, accountability. BILL: I agree.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? It’s where you create ideal customers who are fiercely loyal, buy repeatedly, and become social and personal advocates of your brand. Go for it!
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Personalization] The Earnest Christmas kidnapping
    After a week of cryptic anonymous phone calls, personal notes with abstract icons and very few details, five of our colleagues arrived last Wednesday to find padded envelopes on their desks. 'We give you the inside scoop on the Earnest Christmas party. m worried my desk looks like it belongs to a drug dealer. text arrived around 10am. Event
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    And they asked me to run marketing like a marketing person would. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My My team of 1 (me) had absolutely zero budget to start. That didn’t work out so well.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Personalization] 10 Inbound Marketing Myths It's Time to Leave Behind
    6) Inbound marketing can be done by one person (like my marketing director). They either want to hire a person to do it all or they dump the entire program on their marketing director (or manager/coordinator) and expect them to do it all. It''s virtually impossible for one person to have the time or the skill to handle everything.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Personalization] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. ” On His Own. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Three Ways to Rock Organic Search Results
    Search results are also based on your own personal and prior searches or browsing history. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. of overall search traffic in terms of clicks.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Brand storytelling lessons from the Serial podcast
    But she also tempers this image with her own, providing a counterpoint to Rabia and giving Adnan more dimension: “When I first met Adnan in person, I was struck by two things. 'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. Had it always been that way? Structure.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Personalization] The Do’s and Don’ts of Using Facebook for Business
    By being prompt and personable, you can add a human touch that customers are so often looking for. 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DO: Provide customer service.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Personalization] AMP UP Your Sales
    Buy the book for each of your salespeople, everyone should read the book, but assign a different chapter to each salesperson and make that person lead a discussion on the chapter at your weekly sales meeting.  'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. Accelerating responsiveness.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Feeling Heightened Risk in B2B: The challenge with that approach, of course, is that making a purchase decision as a business person is much more emotional than making a purchase decision as an individual consumer. It’s much more up close and personal. And the metaphorical question is: Can the rider control the elephant? lot, it seems.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Personalization] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    person''s best friend; a very close friend. person who follows a primarily but not strictly vegetarian diet. person of high status and influence; an important person, a bigwig. person who owns, works in, or frequents a honky-tonk (honky-tonk n. person who eats fish but avoids eating meat; esp. Baked potato?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Personalization] 55 Fresh Ideas for Your Christmas Newsletter
    Your competitors may be too focused on their personal holiday vacations to consider hosting a webinar. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In Commercial email volume is at an annual high in November and in December. Gift Guides.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Personalization] Data Management: Essential Best Practices For Getting Started
    Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. 'Data is the fuel of all our marketing activities. Reality Check. data audit.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Personalization] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    It requires not just knowing who the viewer is, but who she’s related to (child or spouse), the interests of that related person (soccer), and the temporal context (holiday gift buying season). 'I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.)
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    If the person is signing up for a product demo, for example, will he be directed immediately to a recorded demo, or will a representative be in touch to schedule a one-on-one session? 'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] How To Build A Better Email Unsubscribe Page
    4) Personalize Your Unsubscribe Page Using Smart Fields. Another way to make an impact on your unsubscribe rate is through the use of smart fields that give the page a personalized look and feel based on the user accessing it. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Nah, that can’t be it. Humor?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] Is Email Marketing Making a Comeback?
    Email marketing is more personal. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. It’s rare that marketers see those same response rate numbers with social media.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] 4 Strategies to Optimize Your Differences From Amazon
    new customer should be able to describe the personality of your store simply by viewing the homepage. Creating a site with personality will help your customers feel more personally connected to your brand, and it will be easier to attract customers if they actually want to visit your site regularly. 1) Curation. 2) Site Design.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] 30 Spot-on Holiday Subject Lines, Plus Tips!
    The Stationary Studio) Superfast Personalized Gifts – Guaranteed Ground Delivery by Christmas. 'When you’re trying to reach consumers through email during the holiday season , your messages need to stand out, inspire and engage. Consumers are busy. How do you rise above the inbox chaos to capture attention? SXSW) Give thanks!
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] Why you should write an ebook
    Virally will enable you to track the return on investment from your Ebook or whitepaper by capturing the social profiles and email addresses of each person that downloads your content. 'An ebook is an amazing way to generate new leads for your business. Its a free download that educates and inspires your prospects. Events
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] Hiring a Marketer: What Skill Set Should You Look For?
    You are not going to find one person who excels in all areas. 'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 12, 2014
    [Personalization] On the web, there are no neutral corners
    If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies. Don’t be a person who enables pettiness and hate.  If you are a person who lives to take people down, it will eventually lead to distrust, even among those you believe to be allies.
  • CRIMSON MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] Predictive Marketing Analytics Drive Advertising Results
    'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Image: Courtesy of Higher Ed Marketing .
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] 10 Email Marketing Tips for Tech Firms
    Personalize messages – A well-executed email marketing campaign incorporates some elements to make the message seem more personal. This small measure can convey that the message is personal and not an automated message. This also gives the impression that your email is a direct personal communication.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : I personally have told many people exactly what’s on this cup since I started working as a content marketer. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! Available on Zazzle.com.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] Internal Social Business for Leaders series: 1. Your profile
    The consumers of your internal social business profile are typically trying to answer these questions when they visit your internal profile page: Do I know this person? How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. Have I seen her in the past? What does she look like?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] Find The Right Mix With The Content Food Groups
    Like personal diets, the right content mix will vary from organization to organization, but the content food group structure will help any organization save time by identifying opportunities for repurposing, define their content mix and create the right content. So, here’s what you need to build a robust content food pyramid: Roasts. Spinach.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    'When someone “means business,” we usually take it as a state where personal or emotional elements are out of the picture, and only logic, reason, and focus are given sway. That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. Why 21+ though?
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] Tips to Get Your Business Newsletter Read
    Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. 'Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. That’s it. Good News for 2014 and _.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] Tradeshows and Events Drive Highest Quality Leads
    'Going to trade shows and in-person events can be an expensive proposition. As it turns out, the good old-fashioned in-person event comes out on top. As she put it, “In the digital age, where so much stuff is online, there’s something exceptionally powerful about doing in-person events – if done well.”. What About Next Year?
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Personalization] How to Use Video Content to Drive and Support Other Content Marketing Activities
    When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. For content marketers, video content has long been a format yet to be conquered. But not so fast.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] The 411 On Facebook Q&As For Marketers
    Facebook limits the numbers that one person can invite to prevent an event being reported as spam, so brands should invite their most engaged fans first and allow them to invite others. To add personality, brands can include images as Eminem did in the example below. He teaches online marketing to business owners around the world.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] 18 Unexpected Formulas to Increase Website Conversions
    The number of impressions you can get per person, per prospect is really important. We want to know if we get one more person to the site, does that generate 25 cents? 'Are you making the most out of the traffic that your website is receiving? Brian is the founder of Conversion Sciences and author of Your Customer Creation Equation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    16) Design and print some personal thank you cards for your best customers. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Never settle.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] The 9 Biggest Misconceptions About Video Production
    When creating a strong story that connects to the audience, use close shots when the subject is talking on a personal level or trying to relate to the viewer. 'Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The VVS – Vertical Video Syndrome. It feels unnatural. One and Done.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] Building Your Brand at All Stages of the Pipeline
    In the case of the longer pieces with more perceived value, require that individuals exchange a small amount of personal information (such as their name and email address) for the content. 'You can think of your brand as the combination of your firm's reputation and visibility. We call them Visible Experts. Branding
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
    They’re also a sales person’s best friend (next to my dog Conrad, of course!). 'Seeing as this is the end of the year, I suspect many of you may be feeling what I like to call the “end-of-year blues.” For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead. Get scarce!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] Measuring mobile
    ” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. Moreover, we fight and we spend tons of money trying to get the best place on the most personal gadget of peoples’ lives: their mobile phone. Where. What and 5.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] 4 Holiday Social Campaigns That Win & Why
    As a consumer, the holiday campaigns that I am most likely to engage with and share on my own social channels are the ones that don’t necessarily offer a discount code, but reflect a piece of my personality. 3) The Pumpkin Spice Latte Gets A Personality: Starbucks. 1) Memorable, Interactive Video: Kate Spade. Social Media Consumer
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] Three Tips for Improving Twitter Ad Campaigns
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. 'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. In fact, they run counter to what Twitter sometimes recommends. Now what?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Personalization] 10 Ways to Mix Up Your Visual Content on Social Media
    Quote graphics and industry tips are great ways to add a personal touch to your social pages. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety. 10 Ways to Mix Up Your Visual Content on Social Media.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] 3 Conversion Psychology Principles to Use in Sales Copy
    Difficulty achieving personal or professional goals. 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well.  HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” People Seek Pleasure. Image source.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] NON STOP SALES BOOM
    I could tell that the person next to me kept looking as I kept underlining various paragraph’s, drawing circles around bullets and folding over the corners of the book.  'NONSTOP SALES BOOM. Powerful Strategies to Drive Consistent Growth Year After year. by Colleen Francis. Time for a new book review-that must be added to your sales library!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Top Trends in A/E/C Marketing for 2015
    Professional services firms are built on personal chemistry and trust. For architecture, engineering and construction firms this will continue to be the core foundation in 2015 ­­ ­­­– albeit in person and virtual. So what do these A/E/C firms need to know about marketing in 2015? 1) Responsive Websites.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] The Next Era of Marketing: Hear from Seth Godin
    It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships. And all of them are generating big data, enabling predictive analytics, feeding into marketing automation with a lot of personalization. He was hired by Yahoo! They need?
  • LEADERSHIP  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] 3 Attributes of the Modern CMO
    The common goal is to understand different circumstances—both life/personal and business-related that impact a customer’s financial goals. 'CMO Spotlight: Susan Johnson, CMO, SunTrust  . While they may seem like fairly obvious traits, Johnson says they are often taken lightly or not sufficiently cultivated. would say, a LOT!
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    It acts as an anonymous tag that identifies your computer’s browsing history (not you personally). 'Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? What is a pixel? What is a cookie? The main benefit?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    The results that''ll show up are personalized to you, with the keywords you used highlighted in blue. According to Search Engine Land, public posts by personal profiles will not be automatically displayed in search results. Who Can See What on Your Personal Page. In theory, it seemed like it could help me. Maybe. The Facts.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] What part of selling is the “Human Factor?”
    When people identify themselves, who makes the sale – the internet or a person?  I’d say unless you’re selling a commodity or selling on price, there needs to be interaction with a person(s) along the way. In other words,  the Human Factor takes over. just finished a great book by Daniel H. The book is a good read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] How to make a living on Vine
    How has this impacted your personal life? It’s like a window into your personal life and I think it’s going to get even more important in the next years. How has this impacted your personal life? 'One morning I woke up to more than 1,000 tweets demanding that I follow a guy named ElJuanPaZurita. His … fans?
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Personalization] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014. How Video Played a Part.
  • E-QUIP  |  MONDAY, DECEMBER 8, 2014
    [Personalization] 5 Contrarian Steps to Winning the Shortlist Interview
    Feedback from clients indicates that soft factors such as trust, personal chemistry, commitment to the client, and genuine interest in the project drive the final decision. few suggestions: Make your presentation personal and interactive. But is the problem a matter of discovering what to do, or having the courage to do it? think not.
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