• HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. 'We’ve all heard the saying that “it’s not what you know, but who you know.” And don''t forget to share it with your workplace BFFs.).
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Personalization] The Death of the Social Media Guy
    'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Or take this very blog: This is not the lone voice of one person (thank God!), Social media is easy. My niece started her own blog.”. Social media is something the intern can do.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Personalization] The importance of branding to content marketing
    In non-visual media, the branding is defined in the tone and personality of the content itself. 'Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. Don’t believe me?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    There are three lifecycle stages related to content: Awareness : In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity. Consideration : In the consideration stage, a person has clearly defined and given a name to their problem or opportunity. Woohoo! Okay, so where do you start?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Personalization] 5 Ways to Humanize Your Online Communications
    After analyzing more than 1,000 quizzes created at Interact, we found some common threads that carry through the most personal-sounding quizzes and pulled them out to be shared here. By telling stories your natural personality will shine through, further reinforcing your status as a real-live human on the Internet. Make jokes.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Personalization] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Because what works for somebody who is interacting quite a bit on Twitter is going to be different than the person who’s on Tumblr or Vine or something like that. Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. link].
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] 20 Conversation Starters to Help Break the Ice at Networking Events
    Personally, I don''t mind it if I''m in the right frame of mind -- feeling outgoing, in a good mood, have a sense of purpose at the event, that sort of thing. This question helps reveal people''s interests -- way easier to keep a conversation going if you know a little bit about the person. 'I''m going to the Sales 2.0 What is it?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] What Is an Inbound Link? [FAQs]
    Inbound" is generally used by the person receiving the link. 'If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? All are important to have, but the most sought-after are usually inbound links.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Personalization] What is a lead really?
    Sales peoples job as a result is far harder than ever before as prospects are researching and educating themselves without needing to speak to a sales person. Have you noticed every time you complete an online form within 24 hours a sales person is trying to sell to you without any care on knowledge of where you are in the sales process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Personalization] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. All employees, no matter what industry, should take any opportunities that come their way when it comes to personal branding. It’s a Good Cross Between Facebook and LinkedIn.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Personalization] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Users who do not engage with your app quickly are likely to uninstall and forget you forever.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Personalization] Marketing Agency Leaders Discuss: The New Agency Model for Success
    They combine to create compelling personalized experiences that help client-side marketers win more customers and make them more valuable. 'It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Read how marketing agency. To The Point Marketing. Agency
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] How to Please Google in a Post-Hummingbird World
    As you can see, Hummingbird has made search much more contextual and personalized. 'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Personalization] How Your Family Affects Creativity and Your Content Marketing Success
    It’s time-consuming, and – in many ways – it’s more personal, and risky. It''s time-consuming, and – in many ways – it''s more personal, and risky. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s fairly easy to “fit in” these days when you’re creating and distributing content.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    The first great thing about this email is it uses personalization tokes to address the recipient directly, using his first name. In addition to thanking the customer for their recent purchase and personalizing the message using the consumer''s full name, the email also asks the recipient to review their new product. Source: Pure360.
  • E-QUIP  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Proposal Specialists Need a Bigger Role
    The best proposals put technical issues in the context of broader strategic and personal needs. 'Working on a proposal for many technical professionals is a distraction from the billable work they prefer. It shows. The technical write-ups in most proposals I see look like an afterthought. I''ve been there and understand your struggles.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. You can create and manage sophisticated and engaging campaigns that target customers and prospects with the right messages by personalizing marketing communications.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Personalization] A Day In The Life: Contextualizing Multi-Screen Device Use
    respond to some personal emails, send some texts, including a group message I have with some friends from abroad, and check my social platforms again. 'Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. Take your pick). More on that later.)
  • ENGAGE  |  WEDNESDAY, JULY 9, 2014
    [Personalization] They’ll Be Back: A Master Class in Cultivating Clients from a Bodybuilder
    'When you hear about a bodybuilding champion made good, you expect him to have found success as personal trainer to a client base that’s cut from the Schwarzenegger mold. Addo discovered this niche fitness market when he began teaching weekly classes in a building with a high senior population. The value of authenticity. He’s not a phony.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Personalization] E-Newsletter Review: Is There Something Wrong?
    If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in  coaching matters and leadership  and personal development issues.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    'Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Personalization] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    They’re sent from a real person , ideally through a customer relationship management (CRM) tool, and they’re customized based on the prospect’s needs and past behaviors. The templates should be created in partnership with marketing so they reflect the brand consistently while still delivering the personal touch. marketing?”)
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Personalization] How My Blog Homepage Redesign Increased Email Signups by 300%
    'At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com , my personal blog about marketing. Instead, I changed the copy to appeal to both new and repeat visitors (while still keeping my personality present -- see “tacos” below). Like any good marketer will do, I sat down and did the math.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Personalization] How to Use Forms for Lead Generation
    simple link to your organization’s privacy policy and a promise that none of the lead’s personally identifiable information (PII) will be passed to third-party websites will help build trust with those completing the form. If you offer to remember people, make sure your technology can fulfill that promise. Strong call to action. Placement.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Personalization] The World's Worst Business Babble Translated Into Human Speak
    For Example: I think we''re boiling the ocean in this email, maybe we should meet in person. >> I think we''re taking on too much for an email, let''s meet in person. 'Cross-pollinate. Best-in-class. Thought leader. Even now, we still see business babble infecting corporate communications. Take a look. 1) Thought Leader.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Personalization] 6 Principles of Influence Within Your Inbound Marketing
    The rule requires that one person try to repay what another person has provided. Cialdini states, “Increased familiarity through repeated contact with a person or thing is yet another factor that normally facilitates liking” (172). would like to introduce you to Influence: Science and Practice – Fifth Edition by Robert B.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Personalization] Damage Control: 3 Steps to Handling a Company Mishap
    ” So, she adds, don’t forget about sending a personalized email or text message, or even picking up the phone. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. “Often, email is still the best way to communicate.”
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Personalization] B2B Demand Generation Experts—A Call to Arms
    Speak in your own distinct voice, show your personality, spread your message with confidence. 'Time to Declare Independence and Take Control!  . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes in Google’s algorithms. Google?
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Personalization] Why Employee Development is Important
    'Think of the last time you really felt personally aligned with your job or the mission of your organization. Or maybe try picturing the last time you felt both fulfilled and challenged by the projects and tasks you were charged with completing. From the Harvard Business Review, “Why Top Young Managers Are in a Nonstop Job Hunt :”. link].
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Personalization] How to be a Google+ success
    If your content isn’t good enough for other people to share onto Google+, it probably isn’t good enough (that really stung to realize, personally). If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! It’s where you can find better. Definitely FB. Just kidding. Probably.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Personalization] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    Volkswagen : Boxed out of in-game ad space by Hyundai, the German car company leverages the power of real-time personalization to insert its “ Gooooooooolf Celebration Videos ” on ESPN.com and Univision.com. We’re also impressed by Volkswagen’s use of cutting edge real-time personalization/targeting. networks to date.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Personalization] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. That''s not the case with inbound marketing. Email.
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Personalization] Call-to-Action 101
    This one is pretty simple: If a person feels they are going to miss out on something, that person is more likely to convert. 'Most people would agree that the call-to-action is the most important part of a landing page or email message, whether it’s meant to collect leads or inspire a purchase. Be specific. ” Stand out.
  • MARKETING ACTION  |  TUESDAY, JULY 8, 2014
    [Personalization] 12 Tips for Amazingly Effective Email Subject Lines
    Personalization can help improve open rates, but using it too much can also reduce your impact. 'Email campaigns can be a vital part of a successful marketing communication strategy. But if nobody ever opens your messages, they won’t do your business much good. Many people get hundreds of emails every day. Which ones will make them click?
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Personalization] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Like any person starting a new job, they mess things up. It''s no knock against them as a person -- it''s just that when you''re new, no one is interested in you and your experiences. Solution: Show your personality, don''t tell it. 'Sometimes, when I tell people that I blog for a living, they roll their eyes. Make a pun or two.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Personalization] Content Marketing Objectives And KPIs
    Or you can refuse to allow links off your page even when citing some important research or other person’s idea. 'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Personalization] 6 Ways to Optimize Video Content like a B2B SEO Pro
    According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.” 'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. And the world’s interest in video content is not slowing down. On-Page Markup.
  • WRITTENT  |  MONDAY, JULY 7, 2014
    [Personalization] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Did you know the average person spends over 5 hours every day online ? Or on a more personal level? 'Image source. And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. Know Your Audience. Here’s How to Do it.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Personalization] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    9) " Who is the smartest person you know personally? These questions test what the candidate values and aspires to by forcing them to think of a real person they know, and then articulate what makes that person smart. 'Why are manhole covers round? How many times heavier than a mouse is an elephant? The worst?". Why?".
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Personalization] 20 Expert LinkedIn Guides
    ” He continues, “LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential,” then shares nearly two dozen tips for creating an “awesome” profile including using a professional photo, writing in the first person, and using keywords in all relevant sections.
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Personalization] 5 Tips to Get Listed in Google News
    From Google’s perspective, numerous authors are a strong indication that your site represents a professional organization, rather than a single-person sole proprietorship. '100,000 business opportunities every minute. That’s the number of clicks Google News gets, as reported in The Atlantic. And you want a piece of that action. Job postings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Personalization] The seven traits of an effective digital enterprise
    bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. 'I really enjoy the free content provided by McKinsey & Company’s Insights. Be unreasonably aspirational. Acquire new capabilities. Hire them anyway.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Personalization] How to Boost Email Conversion Rates With A/B Testing [Video]
    It''s literally every person ever. You can test name personalization in the body content of your email. 'I hate to make you suspicious, but there''s someone on your team you shouldn''t always trust. Don''t take this the wrong way -- they''re good at their job, but sometimes, they''re just wrong. Do you know who I''m talking about?
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Personalization] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    ” This intro took exactly five seconds, and even though I was hovering over the ‘Skip ad’ button, I was compelled to keep listening, and here’s why: Wishpond’s pre-roll was targeted to my personal interests and needs as a B2B marketer. leaving YouTube to cruise around their branded content instead!).
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Personalization] How to Calculate and Maximize B2B Event ROI
    Follow up promptly and personally on show leads. 'The Danger of Data-Deprived Decisions for Event Marketing. Picture this. It’s the late 90s. friend comes up to a wealthy businessman, John, at a summer barbeque, smiling broadly. He has started a new business. It’s a search engine that helps people to find what they need on the Internet.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Personalization] 9 Brands That Totally Nailed Their Fourth of July Marketing
    Just a simple, personable, well-wishing message for the holiday, and a very nice break from company-focused promotions we''re used to seeing. 'Fourth of July is finally here -- happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Lowes.
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Personalization] Commissioning Illustrations Like a Pro
    You may be working on a topic that is challenging to photograph, or perhaps the person you had slated for the cover isn''t available for a photo shoot. Or you may just want to add some texture and personality to a website. 'There are times when a photograph just doesn''t cut it. When you do, here are a few things to keep in mind: .
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Personalization] Everything You Need to Know to Successfully Live-Tweet Your Event
    And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Assign one person to be in charge of social media for the event. Instead, assign one person to be in charge of social media for the entire event.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Personalization] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    Empathize and make it personal by discussing how it has adversely affected you or the industry in general. 'Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. The formula goes like this: Problem. This is where you put the issue on the table. Agitate the problem.
  • MARKETING ACTION  |  THURSDAY, JULY 3, 2014
    [Personalization] The Value of Opt-In Campaigns
    Pre-checked opt-in boxes do NOT count at all, as they do not represent or indicate any degree of interest from the person. This person is the most likely of all to want to receive your messaging. Here you allow the person opting in to choose which of your communiqués they wish to receive, and on what schedule.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Personalization] Five companies with a human social media presence
    Their “spokes cow” has its own social media account, adding whimsy and fun to the company personality. Every person in this huge entertiainment franchise has their own Twitter handle and the WWE empowers them to use it to their advantage — staying real and promoting human connections. American Cancer Society. He (she?)
  • VIDYARD  |  THURSDAY, JULY 3, 2014
    [Personalization] How Creating an Emotional Response Helps Drive Action With Video
    While you might scoff at trying to elicit emotion in B2B, remember that all purchases are personal. This brainy graphic from our friends at Kapost sums up just how important a personal buy-in from an emotionally influenced buyer can be. These feelings are powerful motivators and prompt your audience to take meaningful action.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Personalization] 8 Elements of the Perfect Blog Post
    know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this! 'What does a perfect blog post look like?
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Personalization] TMI? How to Personalize Your Emails Without Being Creepy
    it''s very possible that we can over -personalize emails. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where''s the "creepy" line when it comes to email marketing personalization? No one likes a creepy marketer.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Personalization] Why You Need Good People Supporting Your Digital Marketing Strategy
    Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Personalization] How to Improve Your Email Clickthrough Rate [Video]
    Component #1: Personalization. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates. You can do this by personalizing the message -- but don’t be creepy about it. Be creative and be personal. Click. Click. Click.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Personalization] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Start with these questions. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Overall Website.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Personalization] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    Will people of the future only need to turn to the Web for all of their personal and business needs? About 55 percent of respondents said that they would use wearable tech if it gave them the ability to make bill payments on the go and serve as a personal shopping assistant. The cloud commerce provider asked 1,046 U.S.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Personalization] 6 Ways to Make Social Measurable
    Influencers : the number of people who have generated shares for your post with their personal network. For instance, if a single person with 1000 friends shared my post on Facebook, my social reach would be 1000. 'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Shares.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Personalization] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    Once an anonymous person completes a form on the site, all their previous browsing history becomes visible to you and your sales team. So what happens when one of these leads talks to a sales person but isn’t ready to pull the trigger on sale? 'Chances are if you’re reading this blog, you’re in charge of leads for your company.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Personalization] 14 Annoying Office Habits We All Need to Break
    Unless that person has agreed to make themself available, don''t take advantage of their compulsion to check work email once or twice. Reality check: The average person wastes 31 hours in meetings per month. 9) Oversharing about your personal life. 'I''m a big fan of snacking. set out to do some research. 12) Tapping your foot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Personalization] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    was not pleased, and immediately blocked the person. was not pleased, and immediately blocked the person. Corruption on social web personal branding kerry gorgone social media and human relationships social media and relationships social media stalkers social media stalking social networking The Dark Side of Social Networking.
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Personalization] How to end Your Video: Strong Call to Action Examples
    Fill out a short form – This is very direct and I know we already covered it in the HCRI example, but if the person is interested they will. 'As I mentioned in my last post on humanizing your explainer videos , one of the last (and most important) steps to include in any video is the call to action. So what kind of CTA Should You Use?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Personalization] What Is a CDN? [FAQs]
    hen one person in the same part of the world accesses the website, that server makes a copy of the content so when the next person asks for it, it is delivered from around the corner instead of across the globe. 'So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Personalization] Marketing Wake Up Call – CASL and Email Deliverability
    It’s simple to get started- send us a sample piece of content from your marketing automation system and answer a few questions and ANNUITAS will return a personalized, unique snapshot of your Email Deliverability health in terms of filtering, content, reputation and authentication.  'Today’s the day marketers…July 1, 2014. Why so significant?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Personalization] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    Or maybe you''ve dealt with marketing partners that want to meet in-person about every small change or tweak. 'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. but you''ve been down this road before. Make them a customer.
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Personalization] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    Cisco’s recent “Umi” campaign lent a highly personal touch to a tricky product, and could be easily emulated using a basic webcam: Image source. personally believe that “mini infographics” are about to pop as a form of social media or blog content. Well, you’ve come to the right place. Expert Content. Cut Way Back. Be More Relevant.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 1, 2014
    [Personalization] Are You Too Accommodating As An Inside Sales Manager?
    We all have the tendency to waste time and emotional energy talking about a situation or a person that is an issue for us, rather than just addressing said situation or person directly. Since then, I''ve really made a point to consider alternatives to proactively manage conflict. Innovate or die, right? That was my comfort zone.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Personalization] Google+ on its Third Birthday
    While you’ll be able to watch videos on YouTube without buying into the Google+ — or any Google properties — if you want to like or comment, you’ll need to build out your personal Google+ profile page. 'I have been covering Google Plus since its inception three years ago. Ceci N’Est Pas les Médias Sociaux. “Again.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Personalization] The 4 Things Digital Marketers are Missing
    Tools like Google Trends and Social Mention are a good place to start; personalization software can actually identify personal data, and then use it to inform user experiences in real-time. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. ROI-Driven Metrics.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JULY 1, 2014
    [Personalization] New Site Live: Lanmark Controls
    The project was particularly fulfilling for me personally because I’ve worked with Chris Oskirko since about 2000 or thereabouts — when she and her husband had another company. 'I’m pleased to announce that my long-time client, Lanmark Controls, now has a completely revised website.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Personalization] Why Your Presentations Are Putting People to Sleep
    Though marketers slave over writing personable emails, engaging blog posts, and perfectly crafted tweets, when it comes to creating slide presentations, autopilot switches on. 'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. And that''s not really that surprising. Literally.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Personalization] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    You have until July 1, 2016 to either confirm explicit permission or the person must make another purchase to continue the implicit consent. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Check out our Deliverability eBook here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Personalization] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    You have until July 1, 2016 to either confirm explicit permission or the person must make another purchase to continue the implicit consent. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Check out our Deliverability eBook here !
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Personalization] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    You have until July 1, 2016 to either confirm explicit permission or the person must make another purchase to continue the implicit consent. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Check out our Deliverability eBook here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Personalization] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    You have until July 1, 2016 to either confirm explicit permission or the person must make another purchase to continue the implicit consent. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Check out our Deliverability eBook here !
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Personalization] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    And gently request permission again with any person in the file during the next transaction you have with them. You have the attention of the person, you know who they are. During the Q&A session, webinar attendees asked great questions about the details of compliance. EMILEE:         The first question comes from Jeremy.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Personalization] 5 Little Ways to Get More Facebook Likes
    Whether in person, via email, or via Facebook, try asking for Likes (Fans) and positive reviews. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. Quick Tips For Growing Your Facebook Audience from HubSpot.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Personalization] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They make health insurance feel friendly, personable, and easy-to-understand. No longer is customer service some person in the back of the building like Kelly from The Office -- it’s immediate, digital, and genuine with Zendesk. 'This post originally appeared on the Insiders section of Inbound Hub. 1) Lush. How They''re Doing It.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Personalization] Five reasons to be freaked out by the Facebook experiment
    I’m not a person who hates Facebook and is looking for a reason to ding them. One takeaway of the study was that taking all emotional content out of a person’s news feed caused a “withdrawal effect.” I''m not a person who hates Facebook and is looking for a reason to ding them. This was a corporate decision.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Personalization] 8 Components of an Effective Email [GUIDE]
    Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. From label. We start with the “from” label. or symbols.
  • FATHOM  |  MONDAY, JUNE 30, 2014
    [Personalization] Canada’s Anti-Spam Legislation (CASL): What You Need to Know
    The sender has a personal or family relationship with the recipient. Information identifying the person seeking consent. Regardless of which category an email falls into, the following information must be clearly included within the message: The name of the person or company on whose behalf the message is being sent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Personalization] How to find homegrown content marketing evangelists
    One of the best blog posts I have ever seen was written by a person retiring after 30 years with the same company, The employee insisted on saying “good-bye” to all their customers. 'Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm.  Retail Staff.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Personalization] What is Integrated Digital Marketing (IDM)?
    platforms to form personalized connections with your target. 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy? Not unless they are integrated! What exactly is IDM? Watch and learn. brand.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Personalization] Why You Should Rethink That Snarky Social Media Comment
    ” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. 'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Personalization] Beginners’ Techniques for Email Marketing
    You’ve probably spent a few minutes pondering the precise subject line to use for a tricky or important email in your personal life. 'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. So how do you get started? Setting goals and finding topics.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Personalization] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Personalization] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Personalization] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Personalization] Interview Questions Hiring Managers Wish You'd Ask
    This question shows that you''re the type of person who likes to hit the ground running, instead of spending a week filling out HR forms. '"Do you have any questions for me?". We''ve all been on the receiving end of that question in an interview -- and if you''re prepared, you''ve probably got some good questions you usually cycle through.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Personalization] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    Don’t be afraid to show some personality and go out of your comfort zone. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn. It gets some initial views, then fizzles out within days. Does this sound familiar to you? Start with these basic steps.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Personalization] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? It’s the result of great targeting, content, personalization, and timing. Tell us about their achievements to secure their own personal Markie statue! Go for it!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Personalization] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? It’s the result of great targeting, content, personalization, and timing. Tell us about their achievements to secure their own personal Markie statue! Go for it!
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Personalization] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)?
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Personalization] Seven Ways to Get The Most Out of Industry Events
    Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. The time I feel most ill at ease, though, is when I am simply attending an event — and I don’t think I am alone. Also, don’t forget the reason you are there. Talk to strangers-.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Personalization] Skepticism on Gallup’s Gloomy Social Media Assessment
    If you ask the average person to define “social media,” you’ll get a wide variety of answers. 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Sixty-two percent said social media has no influence at all. More than Marketing.
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Personalization] 15 Must-Know Copywriting Techniques
    Not only do stories engage readers, but they also help to emotionally and personally connect a brand with their audience. First-Person Copy. For big brands and Fortune 500 companies, first-person copy generally isn’t a recommended copywriting technique. 'Image source. Long-Form Copy. In and of itself, that is no easy task.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Personalization] Will hyper-personalized content help or hurt us?
    It stands to reason that all of this personalization gives marketers an advantage, while eliminating messages that will fall on deaf ears. The post Will hyper-personalized content help or hurt us? Content Marketing content personalized ads specialized content It’s inbound marketing, instead of outbound blanketing.
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