• HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Personalization] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    The one place where you should emphasize brand/informational keyword ownership is with your personal name. Your name is your most valuable asset for personal branding, and you should use it as part of your domain if possible. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Hit “enter.”
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Personalization] How to Get More People to Register for Your Next Event
    The more people you can get engaging with your posts the better, so try and think of ways to personalize the content. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Personalization] How to Write for the Web If You Were Born Before 1965
    And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Personalization] An Editor’s Anthem
    Show Some Personality. You can be funny and show your brand’s personality without going over the top like Weird Al. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. Admittedly, I account for four of those views.). Ask Permission. Stay Relevant.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Personalization] How To Use Social Media for Recruiting Young Talent
    'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. You can easily share job postings on your page which would allow for current employees and fans to share that with their personal networks. How do you attract qualified employees ? Do they exist? Where to begin?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Personalization] Why Google Removed Photos from Authorship
    simple way of explaining Authorship is that is enables an author to relate all of their content directly to their personal Google+ profile. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authorship was also designed to help authors gain more Google+ followers. blog Google
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Personalization] Fresh Insights in Selling to SMBs
    Most of the time (74%), the business owner himself or herself is the person investigating the new products and solutions,   and this is among businesses with up to 500 employees. 'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  Thought leadership.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Personalization] The benefits of outsourcing telemarketing as part of your demand gen program
    In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator. This person can, through the scripts designed for this task: Inform the potential client about features of the product or service that may not have been as clear on first inspection. You do not want to repair your own roof.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Personalization] Your Customers Want to Talk to You
    On the other side of this quest is a conversation inside that company that goes something like this: Marketing Person: We should put a toll-free number on our website so people can talk to us. Customer Service Person: But then customers will call it looking for support. Sales Person: We don’t want to talk to customers. a pop.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Personalization] Writing Services & Quality Leadership Content for Coaches
    ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. If you’re interested, go to Content for Coaches Summer Sale, here.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Personalization] The Future of Social Marketing Automation is Here (And Improving)
    On the cultural side, this is part and parcel of the larger paradigm shift from “blast” to “triggered” (personalized) communications. If you’re reading this article, you’ve probably already drunk the Kool-Aid ( or read dozens of supporting studies showing the effectiveness ) of personalized marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Personalization] 5 Reasons LinkedIn Has Lost Its Luster
    This may be working for LinkedIn and for LinkedIn marketers, but for me personally, LinkedIn has lost its luster. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. 'By Eric Wittlake, {grow} Contributing Columnist. And that was good! ” 4.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Personalization] Guide Campaigns in Assisted Living Marketing: A Case Study
    The transaction is simple: the person gives us their name, phone, and email, plus where and when they are looking to move in, and in return they get this free PDF download. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? think so.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    This is important in the "From" line of the email, in the "to" and "reply-to" lines, as well as in the routing information -- all of this information must be accurate and identify the person or business that sent the message. 'CAN-SPAM. Some parts of this law may seem obvious, but others are actually quite confusing. Yikes. And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Personalization] B2B Content Marketing: Do More Than Reinvent the Wheel
    Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? 'If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing!
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Personalization] Clever Quizzes That Don’t Involve Cats or Celebs
    This one from the education company works because it has a real takeaway to help you learn more effectively and the revealed personalities are colorful (but based on facts). It’s fun, the animal personalities are interesting and the graphics are enticing. 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • WRITING ON THE WEB  |  TUESDAY, JULY 22, 2014
    [Personalization] Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!
    Books E-Books blog writing Content Marketing expert ebooks personal stories 'Judith Briles is an author’s best friend, especially when it comes to book writing. When she speaks, I listen… and you should to, if you get the opportunity. It’s summer. It’s hot. Could you use a pick-me-up? bit of inspiration or silliness?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Personalization] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Several companies have either collaborated with multiple related companies, popular bloggers or even personal employee accounts to contribute to their back-to-school boards. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. shop two weeks ahead of schedule.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Personalization] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    If you’re using marketing automation, you can personalize the content you show buyers (whether it’s text, images, or video) based on their behaviors and demographics. Real-time personalization allows you to display the most relevant web content to each visitor to your site. Intrigued? 2) Dynamically Deliver Content.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    It should reflect your personality and give an indication of what your company actually does. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Images help change that. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Personalization] 3 Tips to Support Relevance in Your Marketing Communications
    With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Personalization] ? 5 Tips for Marketing in a Highly Regulated Industry
    'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Personalization] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” “Took time off for personal reasons.” ” Companies with cultures like HubSpot’s want their employees to have some personality and invest in outside interests. Personal Statements/Objectives. Humans! And don''t miss out on what they said about cover letters at the end.). Length. If they don''t.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Personalization] Vidyard Secures $6 Million in Series A Financing
    In addition, Jill Rowley participated with a personal investment in the company. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. “Vidyard’s simple brilliance addresses a clear and significant need in a rapidly growing market. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Personalization] A 3-Step Framework for Leading a World-Class Marketing Team
    The challenge with finding this person, however, is that he or she is a unicorn – everybody has their fair share of strengths and weaknesses. Instead of looking for one person that''s a data scientist/programmer/designer/content writer extraordinaire, it’s important to fill these needs in bits and pieces. Final Thoughts.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Personalization] 10 Things Every Email Marketer Can Relate To
    Personalization is key to engagement. When you send an email from a real person instead of, say, Marketing Team at marketing@companyXYZ.com, it comes off as a lot more personal. And your audience wants to hear from a person, not a company. In addition to sender personalization, have some fun with the copy of your email.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Personalization] 5 Reasons to Invest in Interactive Content
    The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. The “Guess Which Won?”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Personalization] Partner Hiring and Training
    The power of being at the Sage Summit is also the opportunity for ongoing development — both personal and organizational. Professional and personal ongoing training and development at your office is more critical. 'Partner Hiring and Training Lessons from Sage Summit. Don’t make that mistake. By Ken Thoreson.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Personalization] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Personalization] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. careers personal branding marketing careers social media consulting Success is hard to come by.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Personalization] 5 Habits of Superstar Marketers
    person needs a lot of confidence to take on a task where they have little or no experience. 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Personalization] Is Parallax to Blame for Poor SEO?
    For example, look at Spotify''s homepage on your personal computer, then again on a mobile device. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. What About Mobile?
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Personalization] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Tweet.
  • ENGAGE  |  FRIDAY, JULY 18, 2014
    [Personalization] Lessons from the Latest Customer Service Epic Fail
    personal touch in customer service is often considered a positive thing , but this representative clearly got overly personal. Comcast may have lost more money from the publicity resulting from this recording than they would have from a single person’s cancellation. Finally, the rep gets frustrated and starts to argue.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Personalization] The Fallacy of the Lazy Millennial
    But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. Want that person on the phone today? If you''re not one of them yet, here are five things to look for in a solid hire from the millennial generation: Personal and professional motivation. Positive attitude.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Personalization] 5 Social Media Mistakes You Don’t Want To Make
    Social media etiquette is important on a small personal scale, but matters even more when you’re representing your company. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Take, for one remarkable example, the Amy’s Baking Company debacle. Asking for follows.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Personalization] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. But for Verizon Wireless , highly personalized newsletters are driving value. Personalize email automation with real-time insights.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Personalization] Wanted: More Journalists for Branded Content
    m sure Amy Westervelt’s decision was the right move for her personally. 'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. If you haven’t seen it, here’s the skinny on Westervelt’s rant—and then, my reaction. can’t take it anymore.”. Well, that would be great.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Personalization] Survey: How to Get the Most Out of Brand Advocates
    But they may also send them an automatic, personalized thank-you email. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. The question then becomes: What are the most effective tactics to encourage advocates to actually go out and do these things?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Personalization] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it. Dynamic CTAs can change based on a person''s profile data or history of interactions with that particular company or website. Wrong.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Personalization] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    It’s important to make sure your content educates and informs, while refraining from overt references to personal gain. 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research. Market research also gives you insight into how your processes are performing. This is a no-brainer.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Personalization] How to Build Your Email List [GUIDE]
    You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Personalization] How to Double Your Marketing Team…WITHOUT New Hires
    If we missed a duplicated record, we often annoyed a sales person who owned the original lead or we missed a chance to qualify a hot prospect. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. That’s  when marketing automation appeared on my radar.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Personalization] Are These the Smartest Marketing Campaigns of the Past Year?
    Instead of shoving gory pictures of the effects of tobacco in a person’s face, it let children ask real smokers “why?” 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Personalization] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    lot of times the best songs come from sharing personal, intimate stories that also are universal and relatable to the rest of the world.” 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Personalization] Creating the beautiful blog with Stanford Smith
    Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. How we engage with our audiences beyond comments.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Personalization] 35 Tech Terms Translated Into Plain English
    small file that a web server automatically sends to your personal computer when you browse certain websites. The UN Convention on the Rights of Persons with Disabilities recognizes access to the web as a basic human right. 'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? 301 Redirect. Sandbox.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Personalization] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information. 'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Personalization] B2B Appeals that Motivate Action
    While greed is usually thought of as a negative emotion, it is really just the desire to get a better deal than the next person, or to enhance our position at a low cost. 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” Greed – Almost everyone is susceptible to greed to some degree.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The AMA board has attracted over 460 comments, which include questions about Fishkin’s personal and professional life, specific inbound marketing and SEO related topics and, of course, the occasional silly question about Fishkin’s beard. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ). Tweet This Quote ).
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] The Art of Influence for Great Copywriters
    Are you a persuasive person? Here are the five most persuasive words in the English language, according to Copyblogger : You – points to the reader and makes the content personal. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Connect. Be Clear.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Personalization] Three Value-Adding Strategies
    To understand value creation, we need to recognize that: Value is a personal and subjective concept that exists in the customer''s mind (if you need proof, consider some of the items that people will pay good money for on eBay!). 'Value drives business success. The premier companies are those that provide distinctive value. to the provider.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Personalization] 4 Steps to Content Curation for Inside Sales Reps
    personally use Feedly because it is very user-friendly but there are lots of other options out there. Having personally felt the diminishing effects of selling into B2B marketplace during an evolution of buyer behavior, Dave began to develop his own social selling techniques and training them to his reps. Step 1: Create a List.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Personalization] Does blogging still matter in 2014?
    Most of my discussion happens on Twitter, my personal Promised Land of interaction. Most of my discussion happens on Twitter, my personal Promised Land of interaction. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post. Fast forward four years. When I feel productive, I blog every other month.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Personalization] 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes
    Note that you have to replace username with your personal username.). TigerText is a free app that lets you recall your text message at any time -- even after the person has read it. From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well. This is the worst.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Personalization] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    How your viewers interact with video on your site is a direct indication of both personalized interests, and overall purchase intent, so combining video with your MAP is a huge win. 'On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. Take a look! appeared first on Vidyard.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Personalization] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    They will explore these challenges and leave with insights into how to simplify marketing and deliver personalized customer journeys that result in the creation of ideal customers. 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Personalization] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    For employees, being socially engaged helps them (a) build their personal brands, (b) earn rewards and recognition through increased visibility within an organization, and (c) become more employable down the road. Social engagement can be a tricky prospect, and the wrong approach can end up doing you and your brand more harm than good.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Personalization] How to Create a Good First Impression on a B2B Phone Call
    You need to start with the basics and make sure you’re speaking with the right person. '“There can be as much value in the blink of an eye as in months of rational analysis,” wrote Malcolm Gladwell in his book, Blink: The Power of Thinking Without Thinking. First impressions are powerful. Research. Craft Your Opening Statement. It’s simple.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Personalization] What’s The Deal With Pain Points?
    Who hasn’t found themselves referencing the Chinese restaurant episode while enduring an endless wait for a table, or thinking of Elaine’s plight when you realize you’ve waited too long to correct the person mispronouncing your name? That’s not too far from what marketers do when they identify a pain point. Image: Flickr
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Personalization] 9 Awful Ways We Push Customers Away
    Most organizations never use the tons of information they collect from their customers, and customers find it highly annoying to part with irrelevant personal details. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? What went wrong? Let’s see. Taxes.
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Personalization] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns. Marketing Technology Podcasts
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Personalization] Marketing & Sales Misalignment…the Impact
    In today’s global and largely virtual organizations, it can be hard to get people together in-person, but open communication is key.With consistent conversations, good listening and honest feedback , both marketing and sales can get what they want. 'It’s as as inevitable as death and taxes…marketing and sales misalignment.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 15, 2014
    [Personalization] 5 Awkward Phone Conversations That Could Have Been Avoided With VBMA
    You can record the exact message you would like (in your voice, so it’s still personal) and schedule the message to be sent at a time of your choosing. They don’t want to be mean, and sometimes if the complaint is of a personal nature, having a conversation about it can be pretty awkward. Awkward Conversation: The Collection Call.
  • VIEWPOINT  |  TUESDAY, JULY 15, 2014
    [Personalization] 5 Keys to Becoming a Sales First Company
    Becoming a sales first company is all about aligning everyone in your organization to support your sales team because they are the face of your brand and the person your customers turn to first to understand how your products and services can help them solve their toughest business challenges. know what you are thinking.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Personalization] Business Cards: The Good, the Bad, & the Ugly
    Zero contact information – Make sure to include at least your business name, your personal name, phone number, and email address. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. What gives? The Good. What are some business card must-haves? Your name. Your title.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Personalization] Domain name registration strategy
    private registration allows you to shield your personal information from the public WHOIS database when registering a domain, while still retaining the full benefits of ownership. This means your personal information is available to anyone who wants to see it 24-hours-a-day. Register Domains for Multiple Years. whatisyourcompany.com.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Personalization] A Simple Guide to Web Traffic Terms
    In other words, if a person were to view a page on your site and reload the page in their browser, that would count as two views. If a person viewed one page, viewed a second page on your website, and then returned to the original page, that would count as three views. 'Views, visits, visitors -- it''s all the same, right? Visits.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Personalization] The Future of Digital Marketing According to the Giants
    Personal” Will Have a Whole New Meaning. Figure out how a person is feeling at any given moment, and use that data to target content—or more accurately, ads—to be delivered at the right place and the right time. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look. bought, absorbed, and shut down Cloud Party.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Personalization] If I were the King of Facebook …
    How much personal information is too much? How much personal information is too much? 'Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. Impossible you say?
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Personalization] The 3-Step Guide to Better Blogging
    For example, Marketo’s “areas” might be: marketing automation, email marketing, personalization software , content marketing, etc. 'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Test and recalibrate.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Personalization] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    Realtors should work to keep their marketing initiatives as personalized as possible to encourage conversation and increase client satisfaction during the process. Because clients expect realtors to offer personalized services, a mass email will have less of an impact than a direct phone message on nurturing a relationship.
  • BIZNOLOGY  |  MONDAY, JULY 14, 2014
    [Personalization] “Brooklyn” – a rejuvenated, hot brand
    They can develop a new personality for any brand. There are strong emotional ties that are associated with any effort to revitalize new neighborhoods –-examples are the underlying passion from such rejuvenation and the comfort levels and trust one develops when living and working with similar personalities and values.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Personalization] The CIA Released Their Style Guide, and It's Absolutely Fascinating
    When a nickname or a descriptive expression replaces a person''s first name, capitalize it. If the nickname falls between a person''s first and last names, capitalize it and enclose it in quotation marks. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Technical Terms.
  • FATHOM  |  MONDAY, JULY 14, 2014
    [Personalization] Laws of Marketing Power: Re-create Yourself
    Maybe it’s an event, an encounter, or a hard copy mailed along with a digital file … the personal touch of a handwritten note. '“Law 25: Re-create yourself.” ” Recreating yourself—and your currency or authority—is vital. This is the essence of marketing: Immediate, present and unmistakable (if subtle). Boldness.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Personalization] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. 'Pure gold. It’s been condensed for brevity. There Had To Be a Better Way …. AARON:   Yup. Crazy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Personalization] 25 ideas for your social media network strategy
    Once you find a relevant person to follow, dig into their Lists and you are likely to a goldmine of interesting people to follow. Once you find a relevant person to follow, dig into their Lists and you are likely to a goldmine of interesting people to follow. Most businesses are starting to understand the content part. MAKE it happen.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Personalization] Are You Really Dressed "Business Casual?" Give Your Outfit a Gut Check
    Gentlemen -- we''re about to get personal -- try to avoid sweat stains by wearing an undershirt. Remember dress socks -- and don''t be afraid to wear a pair with some personality! 'Next week, I''m headed down south for my first conference in a while, and I''ve already started mentally picking out what I''m going to wear. Great!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Personalization] The Global State of the Mobile App and Push Notification Markets
    Personalized. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. Ecommerce.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. 'We’ve all heard the saying that “it’s not what you know, but who you know.” And don''t forget to share it with your workplace BFFs.).
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Personalization] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. Personal profiles: 3.63%. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Personalization] The Death of the Social Media Guy
    'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Or take this very blog: This is not the lone voice of one person (thank God!), Social media is easy. My niece started her own blog.”. Social media is something the intern can do.
  • BIZNOLOGY  |  FRIDAY, JULY 11, 2014
    [Personalization] The importance of branding to content marketing
    In non-visual media, the branding is defined in the tone and personality of the content itself. 'Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. Don’t believe me?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    There are three lifecycle stages related to content: Awareness : In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity. Consideration : In the consideration stage, a person has clearly defined and given a name to their problem or opportunity. Woohoo! Okay, so where do you start?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Personalization] 5 Ways to Humanize Your Online Communications
    After analyzing more than 1,000 quizzes created at Interact, we found some common threads that carry through the most personal-sounding quizzes and pulled them out to be shared here. By telling stories your natural personality will shine through, further reinforcing your status as a real-live human on the Internet. Make jokes.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Personalization] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Because what works for somebody who is interacting quite a bit on Twitter is going to be different than the person who’s on Tumblr or Vine or something like that. Another up and coming one – according to our survey anyway, I can’t say I like it personally [LAUGHTER] – but according to our survey, is Google+. link].
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Personalization] 20 Conversation Starters to Help Break the Ice at Networking Events
    Personally, I don''t mind it if I''m in the right frame of mind -- feeling outgoing, in a good mood, have a sense of purpose at the event, that sort of thing. This question helps reveal people''s interests -- way easier to keep a conversation going if you know a little bit about the person. 'I''m going to the Sales 2.0 What is it?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] What Is an Inbound Link? [FAQs]
    Inbound" is generally used by the person receiving the link. 'If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. but did you know that there are actually several different types of links you can have? All are important to have, but the most sought-after are usually inbound links.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Personalization] What is a lead really?
    Sales peoples job as a result is far harder than ever before as prospects are researching and educating themselves without needing to speak to a sales person. Have you noticed every time you complete an online form within 24 hours a sales person is trying to sell to you without any care on knowledge of where you are in the sales process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Personalization] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. All employees, no matter what industry, should take any opportunities that come their way when it comes to personal branding. It’s a Good Cross Between Facebook and LinkedIn.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Personalization] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. But these tools – personal or business-related – and the data they generate can mask potential problems — especially if the data is based on garbage inputs.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Personalization] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. The key is to target specific segments of users and to incorporate personalization. Users who do not engage with your app quickly are likely to uninstall and forget you forever.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Personalization] Marketing Agency Leaders Discuss: The New Agency Model for Success
    They combine to create compelling personalized experiences that help client-side marketers win more customers and make them more valuable. 'It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Read how marketing agency. To The Point Marketing. Agency
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] How to Please Google in a Post-Hummingbird World
    As you can see, Hummingbird has made search much more contextual and personalized. 'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 10, 2014
    [Personalization] How Your Family Affects Creativity and Your Content Marketing Success
    It’s time-consuming, and – in many ways – it’s more personal, and risky. It''s time-consuming, and – in many ways – it''s more personal, and risky. 'By Justin P. Lambert, {grow} Community Member. Standing Out vs. Fitting In. It’s fairly easy to “fit in” these days when you’re creating and distributing content.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Personalization] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    The first great thing about this email is it uses personalization tokes to address the recipient directly, using his first name. In addition to thanking the customer for their recent purchase and personalizing the message using the consumer''s full name, the email also asks the recipient to review their new product. Source: Pure360.
  • E-QUIP  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Proposal Specialists Need a Bigger Role
    The best proposals put technical issues in the context of broader strategic and personal needs. 'Working on a proposal for many technical professionals is a distraction from the billable work they prefer. It shows. The technical write-ups in most proposals I see look like an afterthought. I''ve been there and understand your struggles.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. You can create and manage sophisticated and engaging campaigns that target customers and prospects with the right messages by personalizing marketing communications.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Personalization] A Day In The Life: Contextualizing Multi-Screen Device Use
    respond to some personal emails, send some texts, including a group message I have with some friends from abroad, and check my social platforms again. 'Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. Take your pick). More on that later.)
<< 1 2 3 ... 139 140 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1