• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Wise.io Provides Another Choice for Automated Predictive Modeling
    and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. 'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. had already planned this week to write about Wise.io This week, I’ll stick with Wise.io. inputs.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Ad Retargeting: It’s About Context, Relevance & Value
    Concerns about over-familiarity – The report’s findings reflect the clear concern felt by online consumers of brands getting too close to and making use of their personal data without a sufficient value exchange. But how does ad retargeting work? That all sounds good in theory, but what’s the reality? How well does ad retargeting really work?
  • TOM PISELLO  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    Provide financial justification and make it personal, relevant and specific. Document the tangible financial benefits, professional and personal success achieved by others just like the prospect to demonstrate low risk and provide examples of substantial rewards. More than you might imagine. > Logos – appeal to logic and reason.
  • REVENUE JOURNAL  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Are you an ember?
    He either dismisses the idea outright or he procrastinates, until the person who had the idea gives up. 'I have happily followed a strict business rule for a long time: I don’t work with jerks. ve recently added a new one: I don’t work with embers. am not in the business of fanning embers in the hopes they will spring into flames. Leadershi
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Turning Website Visitors into Leads
    But they didn’t know if that person had just been on the website. 'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). This blog post is an edited transcript of their conversation. JIM : Janelle, welcome to SLMA radio.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] The Do’s and Don’ts of Holiday Email Marketing
    Well-planned, thoughtful follow-up will help close the sale, open up an opportunity to talk with a sales person, etc.…. 'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! have to admit; this is my favorite time of year.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] The Scariest Blog: No Personality
    For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? 'What’s the scariest blog post you have ever read? 
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Sales Enablement Technologies: Some Things Old, Some Things New
    'While many enterprise technologies are procured by a single line of business, with the explicit goal of improving that individual unit’s efficiency or output, some enabling tech tools can benefit multiple fiefdoms within a company. These technologies are therefore worth procuring with an aspiration of shared benefits…and shared budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] Standing out in a world of information density
    So from that perspective, yes – the content we share is a highly personal decision. 'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Since it is unlikely most of my readers will see this magazine, I thought I would pass this on to you. Dominate a certain platform?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Personalization] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Forrester reports that typical buyers are 70 to 90 percent of the way through the buying process before they ever agree to engage with a sales person.). 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Know Who They Are. Yes, I’m talking about personas. Thirty-seven. So create personas. Do it.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] Why the Best Marketers Ask If You Want Fries with That
    But before you can even begin to understand that information, you’ve got to understand the person at the other end of the communication. But if there’s one thing that hasn’t changed about marketing, despite ceaseless advances in technology, it’s this: Marketers are still challenged to connect with real, live human beings.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Facebook - This is where you can show more personality than just about any other social media network. 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding "Ready, Fire, Aim". That hesitation is not a bad thing, actually. You Do Have Content, Right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Get these things right and you’ll be beyond content - you’ll be the go-to person for countless marketing activities. Here’s a plan taking you from post-toast to sofa-time. Write up your ideas.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] Is there a skills gap in the boardroom?
    Today we can find out about any product, company, person in a few clicks of the keyboard on our smartphone and we can have all the information we need. 'Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. Why not?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] What the growth of inside sales means to B2B marketers
    Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  Just because the rep is on the phone doesn’t mean there’s never a chance to meet the customer in person. But there are differences, as well. Video.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] Marketing Horror Stories
    This is actually a personal horror story, and the reason I slightly panicked (read: freaked out like a crazed banshee) was because I had scheduled the email to launch at 7:00 a.m., Don’t have all responsibility fall on one person. Here are real life marketing horror stories and some suggestions about how to overcome them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] UPS B2B Purchasing Insights Very Enlightening
    Industrial distribution was once dominated by family owned companies built on personal relationships. 'UPS recently released a study they did on the behaviors, preferences and perceptions of industrial supplier performance. The UPS study surveyed 1501 online. Annual spends ranged from under $50,000 to over $250,000. Are you still with me?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    Sometimes, a person who you don''t want to sell to will visit your site, fill out a form, and become a lead. 'Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they''ve viewed a webpage. You name it, there''s a list segment for it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] Finally, Small Business Social Media is Evolving
    Personally, I appreciate it when a business I’ve visited takes time to find out a little about me. Personally, I appreciate it when a business I’ve visited takes time to find out a little about me. 'By Amber Osborne, {grow} Contributing Columnist. ” This is profound. Connect with Me, Connect with My Wallet. That would be me.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Personalization] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Using marketing automation, sales reps can automatically send the right personalized messages to the right prospects at the most optimal time. Using marketing automation, the team at LEGO Education is able to speak to customers and target audiences in a very personalized and customized way. Better Visibility and Shorter Sales Cycles.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] What’s the ROI of Outsourcing B2B Telemarketing Services?
    That’s second only to live, in-person events that were cited by 43% of respondents. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Here is what you will do to complete the content mapping process for each person you identified: Pinpoint the questions the student is asking or trying to answer in each part of the decision process. 'In a world where content is king it is imperative that colleges think strategically about the content on their websites. Video? Quizzes?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    The ability to easily display caller information from a CRM allows sales and support agents to provide more personalized assistance to the caller. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. To do so, many seasonal employers are turning to virtual call centers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Personal and Professional Mix. Finding a balance between personal and promotional updates is crucial to fostering engagement on social media. Kim opens up the doors to her personal life and let’s her fans right in, allowing them to experience her fabulous and extravagant lifestyle. Kim K.’s online Tanning salon time!
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Effective Birthday Emails That Light up Our Inboxes
    ” (nice personalization) to the more creative including questions, offers and promotions. What made this offer effective: DSW personalized the subject line: “$5 off for the birthday girl! Not sending engagement-driving birthday emails yourself? Now’s the time. Birthday Gifts in the Form of Offers. Shop Now.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] The dashboard has finally been perfected
    Give is a good, solid, try though, because it will take a while to get over your habit of visit each and every site in person every day. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough. Remember Yahoo!
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Online Ad Spend: Still Rising, Trending Mobile & Social
    Any persons casting a dubious eye at the meteoric rise of social advertising need look no further than Facebook. 'They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 Going Mobile.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 4 Content Marketing Productivity Killers
    Many content organizations today are simply doing this type of coordination through email and spreadsheets, which can get confusing (and I know this from personal experience). 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Have any marketing personalization tips or tricks you''d like to share?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Ready for Events That Work?
    Personally, I don’t think you can beat a panel discussion for breakfast. Your panelists can be clients, consultants, journalists, bloggers, authors and people looking to do a little personal branding on your dime. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. The emphasis for breakfast should be on content. mean it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Don’t look now. Here come the post-Millennials
    Kids today are very concerned about who is seeing their personal information and go to great lengths to try to conceal what they are doing. Kids today are very concerned about who is seeing their personal information and go to great lengths to try to conceal what they are doing. And rightly so. What do you call this group?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    always start with a LinkedIn connection, and I add a personalized message talking about how and when we met. Remember to always personalize your LinkedIn invites. Do On top of that, I add myself to all of their personal digital marketing outreach, like subscribing to their newsletter and blog updates. 'OK, I’ll admit it.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    doubt I would have been so lucky if I had looked upon the nuns with the expected, normal ‘reverence’ of a lay person. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Have you made the personal connection with your customers? As I passed St. We became friends.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Personalization] The Visible Expert: Why Every Firm Needs an Industry Star
    Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. We define your personal brand as the product of your reputation and your visibility. 'Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Personalization] How to Give Negative Feedback Without Sounding Like a Jerk
    When I asked my colleagues at HubSpot about their favorite tip on feedback, a lot of them echoed the same tip: When giving negative feedback, don’t make it personal. Ellie Mirman , Manager of our Funnel Marketing team, says, “Make sure the feedback is about the behavior and the consequences -- not about the person.” . Seize the Moment.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Personalization] 7 Tips to a Stellar Welcome Email
    It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. 'When a new subscriber comes along, you want to dazzle them. Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. Don’t leave them hanging. Tiffany & Co.:
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Sharing for Engagement on Twitter
    You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Content is the key to engagement. Be Concise. Be Visual.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Personalization] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    57% of those that couldn’t speak to a real person say it has impacted their decision to buy. 'This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The truth is, customers simply don’t trust you without a phone number.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Personalization] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    You''re also probably the most popular person at the party. Each person should carry a buzzer and, when the buzzword is uttered, buzz at the offender. 'Know what''s scary? Figuring out Halloween costumes for work. Scroll for the section that applies to you: individual costume or group costume. 3) Mobile App. You''re a mobile "app."
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Personalization] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Make it your own and make it personal. 'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. LinkedIn is a great networking tool for building your business or your career. Use InMail.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Personalization] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    You could say we were treating all of our targets as if they were the same person. We lacked personalization and we lacked customized paths that allowed us to watch behavior and then send targets down a path that delivered the right message at the right time based on their demonstrated interests. second criterion was ease of use.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Personalization] 10 Ways to Optimize Your Lead Conversion Rate
    Shorten your follow-up time and do it personally. When people ask for information, they expect a rapid and personal response. Make sure your email reply has a real person’s name on it. 'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Does this sound like you or someone you know?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Personalization] 5 Tips For Maximizing Your Video Marketing
    This makes them perfect for ads, product explainers, brand or company stories, profiles, personal messages, and internal or external office communications. 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. million words.
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Personalization] 7 Ways to Improve Your Relationships With Tough Clients
    If you can, do these in person (see #4). ” 4) Meet in person. At a minimum, you can use it to plan that tough in-person meeting, preparing a better interaction than if you just picked up the phone or sent an email. 'This post originally appeared on The Agency Post. 2) Invest in the relationship. Business
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Personalization] Jeff Ogden of Find New Customers is a Notre Dame grad
    But I may go down there anyway, because I meet so many nice people there and I am definitely a people person. 'You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. Great news: I don’t need neck surgery! And the Fighting Irish are off this week. And as I like to say “ I’m not retired.
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] Manufacturing Team Solders for Kids!
    It’s an amazing three-person organization that has provided access to everyday toys for thousands of children with disabilities to help them improve their skills and have fun. '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] Utilizing Lead Nurturing to Convert Leads into Customers
    Unlike your business blog, which can be read without providing personal information, premium content offers give your brand an opportunity to turn site visitors into marketing leads. Next, you must coordinate a well-timed, personalized email marketing campaign as a follow-up to their premium content download. Premium Content Offers.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] New Facebook Admin Changes
    In posting this way, I still see some personal content, the user can still see their name and profile icon, however when typing in the content field, the update posts as “The Page” (#1). 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. This is where I get a little excited.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] New Facebook Admin Changes
    In posting this way, I still see some personal content, the user can still see their name and profile icon, however when typing in the content field, the update posts as “The Page” (#1). 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. This is where I get a little excited.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] 12 Images You Should Share on Social Media
    Humor is a great way to demonstrate a company’s personality — and to get people to share, which is free publicity! 'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Customer photos. The Epicurean Connection? has Employee spotlight images.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] 10 Ways to BOOST Your Social Media Traffic
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Inbox is available for personal Gmail accounts (not those using Google Apps) on iPhone (iOS 7 and up), Android (4.1 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. and up), and Chrome.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] Getting Down to Business: Nurturing Leads
    In a situation where you’re going in and “getting your teeth kicked in,” that person may not be a lead – they may or may not know you, or want to know you. true lead is a person who in some way, shape, or form said, “Yeah, I’m interested in what your business does or how your business can help me.”. You generated leads.
  • WRITTENT  |  FRIDAY, OCTOBER 24, 2014
    [Personalization] 3 Writing Techniques to Double Your Productivity
    Personal marketing to do. 'Productivity is huge in freelance writing and blogging. Like, make or break your business huge. What a lot of people  don’t often realize is that any freelance writer actually has a ton of stuff to do. First and foremost, there’s the actual work: the article writing/blogging/copywriting. Prospects to Skype. cont.).
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    'Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] Case Study Copywriters: Juggle More for Your Clients
    You want to ensure that the person is responsive when you need them. 'When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. High maintenance? Probably. case studies).
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 5 Steps to Build a Community of Engaging Fans through Social Media
    'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Then you feel it -- that sense of paranoia that you’re so far behind with your own personal brand that you don’t even know where to start. You have so many questions about what to do and how to do it, all the while your peers seem to be easily “enhancing” their own personal brand. Why do you want to improve your personal brand?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. How to Personalize Customer Interaction on Social Media With Data by Sofie De Beule - Maximize Social Business. Social […]. Author information. Sofie De Beule.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 43 Bright Ideas for Promoting Your Lead Gen Content
    Each person who tweets to their audience about your content gets it in front of additional people who are not in your network. For example, if you are an inbound marketer or sales person, you might join inbound.org  and start a discussion around your piece of content there. But that''s where lots of us get stuck. What  Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] The Un-Tapped Value of Employee Social Capital
    fostering of professional and personal ties between employees. To read more of Konstanze’s work, check out her personal blog. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Social capital (really not an oxymoron!) What company does not want that?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. In the ability to look like a real, approachable person. Personalization.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] A Simple Trick for Getting More Email Subscribers From Guest Posts
    If you have questions about this strategy and how I grew my personal email list by 50,000 in 2014, check out this on-demand webinar. It’s 'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. From start to finish, a guest post is a lot of work. What I Did Differently. Blogging
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. In the ability to look like a real, approachable person. Personalization.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Personalization] 5 tips to amplify your YouTube video and get more views
    There’s always at least one person in every office who has 500 connections on LinkedIn. 'We all want our videos to go viral on the Internet, don''t we? YouTube is the second largest search engine on the Internet, full to the brim of content. With more and more uploaded every second, all competing for viewers’ attention and bandwidth. link].
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    He believes every person has both open and closed states. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me. People who don’t actually operate like robots. His remedy? Humor.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    By creating a personality of wanderlust, Herschel Supply offers a great example of a brand executing the 80/20 rule of social media, where 80% of content is related or relevant, but does not explicitly promote the brand, and 20% is brand promotion. In a study by Altimeter , U.S. SOCIAL: IT’S A LIFESTYLE. MOBILE: BLACK GOLD ON THE GO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Use inflection and tone to project your interest, and leave a message that’s personalized. Just like in emails , you have the opportunity to add a short personalized quip about the prospect’s business, alumnus, or favorite sports team to set yourself apart. Cold calls are the bread and butter of successful sales development reps.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Ways to Break Through the Noise at a Trade Show
    Personality Counts. The very nature of trade shows demands that you have personality. Also, he had a pretty specific product, so not every person walking by was going to take his line. 'We recently attended and exhibited at a retail trade show in Las Vegas. But I challenge you to think about your end goal. Be Novel. Lesson?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 3 Don’ts of small business content marketing
    Provide your customers with examples of the ways that previous clients have benefitted from this intense personalization. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Essentials of a High Converting Copy
    Which of these 5 do you personally think is most important? 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Perfect Grammar & Spelling. High converting copy has perfect grammar and spelling.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    believe that if you’re mindful of these four factors you’ll be able to accelerate your career, your personal growth and move ahead in any situation: Act The Part: Do your job, but also do the job you want — before you have it. Mold yourself into the person that currently does that job. You need to be the whole package.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    61% believe it’s important that businesses give them a phone number to call 33% would be less likely to use and refer brands that don’t 52% of those that couldn’t speak to a real person say it has impacted their decision to buy Making it easy to connect with your business via phone can be accomplished in a few different ways. General
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. 'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” ”  Too many companies try to make decisions on resumes alone. hired him and he was a dud.) I learned this lesson the hard way.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Email Metrics that Matter to Marketers
    Give your audience a personalized preference center where they can update their information, manage their options, indicate the content they want to receive, and choose how often they are sent messages. Personalize the subject line and continually different test subject line options. Did your audience love it? Did they hate it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Simply click on the image next to a person''s name who you may have an upcoming appointment with and view tweets from them, Facebook interactions, shared connections on LinkedIn, and more. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? 1) Flight Tonight. 2) IFTTT. 3) Yahoo!
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] 5 Email Metrics that Matter to Marketers
    Give your audience a personalized preference center where they can update their information, manage their options, indicate the content they want to receive, and choose how often they are sent messages. Personalize the subject line and continually different test subject line options. Did your audience love it? Did they hate it?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Personalization] This is Your Brain on Content Marketing
    just listening to the highest-paid person’s opinion). 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Here we lay out the basic mentality required for content marketing success. Audience Insights. Creative Artistry.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Design B2B Marketing Content in Pursuit of Inquiry
    So could you discern that the person who forwarded the content is trying to convince others involved in the decision that buying is the better option? If you have a "see also" about how to make that choice and the person also clicks to read that, you may have an answer. But here's the thing. But, how do you know?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    Marketing has evolved and offers many solutions to help us deliver facts and figures to our buyers, but it still can’t deliver those personal relationships. We can help customers find and nurture either the buyer or an internal coach, the person within an organization that is influential to the buying process. Are all events the same?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Initech from the movie “ Office Space ”) or a company with personality and happy employees? Don’t be afraid to show some personality and convey that your company has a unique culture and is a pleasure to work with. 'Would you like more website traffic, leads, sales and happy customers? Here''s how. That’s where WD-40 comes in. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 43 Tweetable Answers to Top Questions About Twitter
    14) When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention? 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". We promised we''d answer every one, so here they are! Using Hashtags on Twitter. anum).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Is There a Perfect Personality Trait for Inside Sales Reps?
    Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. There''s something to be said for managing different personalities; it makes the workplace more exciting. The reverse could be said for the perceived introvert.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] The ole one two three four five six seven punch
    We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. This allows each and every person in that meeting to potentially make a meaningful connection with every other new person in that room. It Might Be Personal. Seriously.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. 'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    The emails are filled with articles, tips, and tutorials on  a personal finance topic of your choosing, from how to start investing to building your business. 'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 11 Remarkable Guides to Marketing, Search, and Life
    Josh Dreller offers a zoological “list of 10 common industry stereotypes you might encounter while attending industry events, along with the dos and don’ts for engaging with each animal personality,” for example, worker bees: “ Don’t bother engaging with these people. Image credit: salesforce blog.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    The learning just goes on and on and it enriches you at a very deep and personal level. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Mobility, mobile commerce, and the worst apps in the world
    Personalization versus privacy. Personalization versus privacy - A mobile strategy based on poop. 'It seems at the end of every year, pundits predict that “this is the year of MOBILE!” ” And perhaps it is finally true. Creating an app today is more about sociology and psychology than IT. mobile strategy based on poop.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Personalization] Message Personas: 40 Questions for your Buyer Personas
    Personal Motivators: What do you like most about your job? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself. What is your title? 
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How to Leverage New Media & User Experience in Your Digital Marketing
    Nationwide stores like Safeway employ a loyalty program called “Just for You” where they offer their customers personalized deals with the use of their club card. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today. BIG DATA on our small screens.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How to Leverage New Media & User Experience in Your Digital Marketing
    Nationwide stores like Safeway employ a loyalty program called “Just for You” where they offer their customers personalized deals with the use of their club card. 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. This is our mobile online audience for marketing today. BIG DATA on our small screens.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
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