• SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] 8 Opportunities for Quality Conversations in Inside Sales
    Whatever the purpose of your email, you’re contacting them for a reason – do your research and personalize it a bit! personal favorite of mine is the calendar invite. An operator’s responsibility is to connect you with the person you are looking to contact. Ask for the contact information of a more appropriate person.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Unique Ways to Build Your Email List
    Including a link to your sign up form in your personal email signature is an easy way to get the word out there to each and every one of those people, and on a consistent basis. And for an added boost, include a link in your personal social accounts and spread the word about your business. So far, so good. ” post.
  • E-QUIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Do Clients See You as an Industry Insider?
    Don''t limit these conversations to technical issues and personal chitchat. 'What expertise do clients value most? deep understanding of their business. This answer will surprise many in the A/E industry who think that expertise in their various technical disciplines is what is most valued. Obviously, clients expect you to know your business.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] How High-Profile Professionals Stay Calm Under Pressure
    think it creates a level of urgency and helps us focus on what the most important goal might be in that or any particular situation -- whether business or personal. My key to staying calm in high-pressure roles is disciplined prioritization and maintaining a balance across my personal and professional lives. Steve Jobs. I love stress.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    Personal development is reserved for 11 – 11:30 pm. 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. The average leader spends 2 hours and 25 minutes emailing or texting each day. love that strategizing is included in results.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    had the personal experience of working at IBM. 'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes , a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Atri Chatterjee is Act-On’s Chief Marketing Officer. JAY : Well thank you, Atri.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Personalization] Welcome to the New Sales Process: How to Let Content Do the Selling
    Relate to prospects on a personal level, and then educate them on the whats, hows, and whys of your product or service. Content puts a face to a brand and helps the reader relate to you as a person before engaging in a conversation in person. The ABCs (always be closing) were your guiding principles. 3) It establishes trust.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] How to Give a Performance Review: A 3-Step Action Plan
    ” Focus on the impact of behaviors within a rep’s control -- as opposed to feedback about their personality -- to minimize a common cloning bias. 4) Ask the other person to respond. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Stop groaning.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. Demandbase  makes it possible for businesses to deliver personalized ads to people at specific companies across the web and tailor the messages on their website to engage and convert these companies to customers. 
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] 4 Tips from Silverpop on Creating an Incredible Customer Experience
    Think Like the Buyer And that means getting personal. Because it’s yours ,” Brown insisted, not just in terms of ownership but in terms of your personal customization of that device. Personal and targeted to customers’ individual behaviors and preferences.” Calls of “sales!” and “support!” Marketing.” General
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] IMTS 2014 Stats and Highlights
    Here were some of my personal highlights from the show: Every client booth that I visited was busy and their teams reported gathering quality leads. 'Rachel Kerstetter, PR Engineer. Read the Press Release Here ]. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] 9 Reasons Your Emails Get Rejected
    The person you’re currently sharing your message with might just be the perfect customer for your brand. Guys and girls, you need to personalize your emails – at the very least, don’t use the wrong name. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] In Content Marketing, every word matters. Thus Buyer Personas matter!
    Adele reached out to me and invited me to be the first person to take the Buyer Persona Master Class. 'In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Surveys are not buyer personas. Love comments here.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] The 3 & 5 of Winning Drip Marketing Campaigns
    The following euphemism has been beaten to dust, but in this case it’s also a truism: “Deliver the right information to the right person at the right time.”. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Take your time.).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] How to Actually Be Productive While Working From Home
    I''m a morning person so this works really well for me: I wake up, put on a pot of coffee, and start working immediately. 'Working from home is awesome. right up until the cat throws up on your computer. For many modern marketers (myself included), working from home every once in a while is a luxury that our respective companies afford us.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Personalization] 6 Tips for Working With a Video Production Company
    Showcase your brand personality? 'You already know that online video is an important part of your marketing strategy. As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. good starting point?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    Find a hero to represent your brand - someone with whom you and your customers can personally connect. 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. Conscientious.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] How to Increase Email Response Rates
    Increase Conversions With Personalization. Segment your list and personalize messages based on their needs and interests. Segmentation enables you to send fewer, more-targeted messages to each person on your list and increase response rates. Email marketing is actually alive and kicking harder than ever. over the previous year.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] What You Probably Didn’t Know About Editors
    No one will know or care that I cut 350 words from a marketer’s overwritten article this morning, but I’ll know that my time investment saved each person who read it a couple of minutes. 'This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. Wrong.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] How to Avoid Customer Service Disasters
    Likewise, if you have identified a customer through your IVR who is having service issues and is one of your larger customers, you can make sure the customer is quickly routed to your best available support person, ensuring they get the highest level of support to help solve their issue. Call Routing Hosted IVR
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] How Should I Segment My Database?
    'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. Attendance/engagement at in-person events. How Should I Segment My Database? Company size. Industry. Language.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] 65 Experts Chime In On How To Stay Motivated To Write
    was inspired by a quote from Seth Godin who said that he imagines there is just one person in the world who needs to hear what you have to say. So I think about that one person and hope my message reaches them and helps them. also think it’s important to manage your personal brand. And then simply answer them ! So buy it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Be yourself -  Let your personality shine through. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Be yourself -  Let your personality shine through. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Anonymous Personalization : In the past you’ve been able to use HubSpot to personalize content on your website to each contact or customer in your database. So at the Professional and Enterprise levels, we’ve added the capacity to personalize content from the moment someone first steps on your site. There were many.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    They should be the only person within the company with a holistic view on where a customer is - and be responsible for keeping everyone aware of that (clearly - without too much detail). 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. His point being that "Business is human".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] Does Content Marketing Really Have a Confidence Problem?
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. What’s going on here? Source).
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Personalization] 5 Myths about Copywriting You Believe
    Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others. The person who started this myth clearly had never been a freelancer. 'Someone, somewhere, once said something that was untrue.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] ralph lauren for womens paru dans l’actualit chaque automne
    The painting, which shows men in suits riding horses, is part of Lauren’s personal collection. 'Jersey Shore is making alltime record Louis Vuitton Outlet ukratings on multiple network now. Snooki and Pauly D were guests on E!’s ’s Chelsea Lately Tuesday night plus the show saw series record ratings.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] INBOUND2014 – Leaders Set the Tone
    True leaders would put the phone in their back pocket and shut down their laptop to make time for the person. 'I am just back from a day one at INBOUND  and I am still blown away by the size of it. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing. However, it was a lie.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    According to the Daily Mail , the average person checks their phone 110 times a day, up to nine times per hour. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. to 10.1
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] My 4-Step Process to Marketing Research for Content Creation
    Keep a growing list of quotes on the topic, and make sure to cite the person. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. The problem?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    While studies have shown that sharing content via social carries the same weight as an in-person recommendation, it may be surprising to learn that many people are sharing content without ever even reading it. 'This blog post is off to a good start because you’re currently reading it. Shocked? You may have even done it yourself.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Are there naked photos of you online?
    No matter what you do, you need to dominate your own personal image and brand on Google images. According to their site, “ KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. It’s certainly worth it. am happy to help you.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Marketing Your Multi-Product (or Multi-Division) Brand
    For example, if Product A is a higher priority than Product B, a person who is interested in both products will be primarily shown marketing related to Product A. 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] What Are You Doing to Drive Opted-in Emails?
    Add a personal touch or a little humor. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. It’s not only what you have to say, but how you say it. An example, for a webinar, space is limited, sign up now.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social proof is the positive influence created when a person finds out that others are doing something. That person can click into the story to read the whole case study , which Codecademy laid out in a Q&A format. If a person sees that a landing page was shared a lot on social, it gives it more credibility. 2) Case Studies.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Get Personal. Forget that old rule about keeping business and personal relationships apart. As I’ve said before, business is personal ; and if it’s not, there is no business. Targeted, personalized lead generation campaigns are what will bring you measurable results and ROI. Dalai Lama XIV. Pablo Picasso. Turn Around.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 19 Excellent Guides to SEO Link Building
    Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e., But like SEO more generally, it has evolved. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? We only see a fraction of a person through our social media platforms and yet we call them our friends. They edit what you see in your news and claim ownership of all your content and personal information? Up for it?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Personalization] 10 Things B2Bs Should be Doing on Twitter
    Twitter is not meant to be your personal megaphone. Give your brand some personality. Find the personality in your brand and give it a voice. You can bring the personality without being personal. 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] How to Gracefully Terminate an Employee
    But keeping poor performers on the team is a disservice to other team members, clients, the organization, and even to the person in question. If asked, say that you prefer to have the discussion in person (or phone, if necessary) when there will be adequate time. 2) There is no need to further hurt the person''s feelings.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. Personal Relationships ? Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Why Content is the New Sales Call
    Chances are the prospective buyers are garnering their insights somewhere, and many times those resources become the new trusted advisor, the sales person of the past and the influencer of the future. ” It can occur on their mobile device, while chatting on a social network or when they search for information and the results that ensue.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Mass emails should not be used as much on warmer lists, because they are less personable than phone calls. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Pick up the DAMN PHONE!
    As a person who has been in the sales world for 25+ years I appreciated her message and the style of her work. Joanne continues… having a personal connection to prospects, understanding what our buyers want from us and delivering results are still the keys to success. 'Pick up the DAMN PHONE! Pick up the DAMN PHONE! Buy this book.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] 4 Cool Employee Contests to Help Boost Sales
    Over the course of two months, see which sales person can revive the most inactive clients. 'Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team. What if you could pump that kind of enthusiasm into your business to boost sales ? ” 2.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Why Can’t Companies Be More Like the Iroquois?
    This person must be relatively senior in stature and visible across all functions, serving as an internal partner to connect disparate groups around a customer-centric strategy. 'English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Caught on the Wrong Side.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Professors Share Observations on the State of B2B Marketing
    Traditionally, it has been social media savvy folks on the team who really understand how to build a personal presence and follow all the right sources in a manageable way, but these skills are important as a solid foundation for all marketers. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Jeffrey L.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Personalization] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This has produced some controversial results when applied to personal profiles , and there’s nothing stopping Facebook from adapting their strategy to include branded content as well. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 13, 2014
    [Personalization] What I’ve Learned about Hiring from my Alma Mater
    also had a personal experience with this. 'Good Hiring Lessons from college football hiring mistakes. My alma mater, Notre Dame, has made many, many hiring mistakes – including two terrible football coaches, Gerry Faust, and Tyrone Willingham. Even the best make mistakes. What’s the lesson for hiring people? It worked. resigned.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Personalization] 11 Lesser-Known LinkedIn Features You Should Be Using
    Consider the ideal person your profile would speak to, consider your buyer personas , and -- if your profile were side by side with another -- which words would make you stand out. Clicking "Get Introduced" opens up a new message where you can ask the person to make an introduction. Making Yourself Irresistible. Image Credit: LinkedIn.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that. 'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Link Building Basics: Outreach
    Person’s site/company. Due to the fact that outreach inherently involves person-to-person communication, your outreach messages will typically be unique. These best practices include: Personalize your message. Again, every person you contact will be different and you should adjust your outreach accordingly. Recap.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Are You Emotionally Intelligent? 5 of the Tell-Tale Signs
    If you''re wondering how you can identify an emotionally intelligent person (or whether you or your coworkers pass the emotional intelligence test), consider these common qualities. 1) An emotionally intelligent person is curious. 2) An emotionally intelligent person is self aware. Quick Note on Emotional Intelligence. Busines
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Four Keys to Pitch-Perfect PR Pitches
    love when a PR person says that something might work, specifically, for one of our features or departments. will always respond to that person and explain why that pitch will or won’t work for us, at this particular time. 'Nothing makes an editor happier than receiving a terrific and timely PR pitch. Idea 1: Respect Our Time .
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    The partner may be taking the lead, and you’re coming in as the expert on the product or the solution, you’re coming in as the person who has experience or best practices. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] The Essential Pre-Conference Packing and Preparation List
    It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. After I got through it all, I felt like it could be useful for anyone attending pretty much any conference soon. What to Pack & Prepare Before Any Big Conference. 1) Get a map of the conference center. Boooo.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Personalization] Jazz up Your B2B Video Marketing With These B2C Lessons
    This is a terrific way to reinforce your brand’s personality and passion for what you do. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging). Whatever you say. Spoof a popular ad format.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] 9 Magnetic Headline Formulas to Grow CTR
    Give the audience a sense of purpose or ownership by commanding them personally. Avoid generalities in favor of a second person voice. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Tell Them How To. How To __.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Do they prefer the internet or to get information in person? 'This post originally appeared on the Insiders section of Inbound Hub. End of story.” Surveys.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Field Report: What’s Hot in Content Marketing
    At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] What’s Really Killing Your Online Career? Sitting all day.
    m NOT a morning person, so I have to push my alarm as far as possible from my bed the night before or else I just hit the snooze button and lull back into la-la land. m NOT a morning person, so I have to push my alarm as far as possible from my bed the night before or else I just hit the snooze button and lull back into la-la land.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Personalization] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. 3) Get Personal. Personalizing your emails is a sure way to make the reader feel special.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] 6 Company Blogs We Actually Enjoy Reading
    Blogs with a lot of personality are always entertaining, and EAT24 does an amazing job of not holding theirs back. (.At LearnVest''s blog on personal finance is a wealth of statistics, charts, stories from real people, and useful, actionable advice. Who can I tell?!" That''s when I know I''ve hit gold. 1) EAT24. 2) Priceonomics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Using the phrase “on a scale from 1-10” helps you figure out how close a person is to making a decision. If you believe you have the right person, stay on top of them. Don’t make the mistake of hiring the wrong person too early or too late at your company. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] Hiring a PR Firm? Read This First
    You’ll also want to know whether there’s a good personality fit between the individuals who will be working together day to day. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! Industry / Media Expertise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] How to Get Over Your Fear of Guest Posting
    But when you let go of your own personal safety, you give your audience permission to overcome hurdles – so that they can grow. Remove your ego A meaningful guest post requires you to dig deep to share your personal experience. meaningful guest post requires you to dig deep to share your personal experience. m not a real writer.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] Obey Facebook’s Rules of Engagement (Or Else)
    If you click through on that link you’ll probably find that you have to give a lot of personal information to be entered to win that iPhone, if indeed the offer is even legitimate. can tell you from personal experience that getting your app cleared from the Facebook spam list is an arduous process. The five Facebook principles. Period.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Personalization] The Elements of a Compelling Sales Story
    It should be the person who bought or used the offering to their benefit. Don’t just talk about it at a high level -- explain how it personally affected the protagonist from their perspective. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) A Hero.
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    Make sure to caption the photograph with the name (and title, if applicable) of the person pictured, and don’t forget to add an alt tag such as “Jim Fisher, Sales Executive at Company Name, LLC.”. In the last twelve years, I only know of one person who refused to have their photograph taken for their company to use online. Look closer.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] Your own personal Fappening
    'While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    With only 140 characters to utilize, it can be difficult to answer more complex or personal questions on Twitter. Get personal. Rather than replying to tweets with the same canned message, personalize each response. 'Image Courtesy of Youssef Rahoui on Flickr.com. Above all, brands on Twitter need to be responsive. Stay engaged.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] The Four Big Wins of a Marketing Calendar
    In fact, in a recent survey of more than 500 marketers , we discerned that 70% of them still deal with old-fashioned wall calendars or basic online calendars designed for personal use. Even though the Calendar has many nifty tricks, I personally think this is by far the best feature, looking at ROI.”. And marketing is a team sport.
  • ENGAGE  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    The reason singlecast works is because you’re writing for one person,” Dogan says. 'Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. realize it’s hard to stand out as a blogger when it feels like you’re trying to reinvent the wheel over and over—and over—again. Single or Mingle?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Personalization] The Real Roadblock to Social Business Success
    As social media guru Ted Rubin notes , “A smart brand supports its employees in building their personal brands because it expands their reach right along with that of their employees.” But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Why Your B2B Can’t Ignore Google+ Any Longer
    Have A Personal Page Presence – The last tactic to be sure you don’t forget when jumping into Google+ for business is to also create a personal profile. While yes, Google+ has yet to pick up for personal use, there are a ton of industries that are heavy with Google+ influencers including marketing, software, technology, and much more.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] How to Write the Perfect LinkedIn Invitation [Template]
    Otherwise, you''ve missed an opportunity to connect on a deeper, more personal level. Plus, I know plenty of people who ignore every non-personalized LinkedIn request.). Your profile photo is the first thing a person sees on your LinkedIn invitation, so make it a good one. 2) Personalized Greeting. 1) Professional Photo.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] 5 Brilliant Marketing Campaigns for Boring Products
    This campaign went against the boring industry standard, and because people weren''t expecting an airline to have this much personality, the video quickly went viral. 'Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. But how do dull companies create content that gets so much attention? 1) Tipp-Ex. Exposure in 217 Countries.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] What Marketers Can Learn from Fantasy Football
    Let your product be an arena for personal interaction so that they keep coming back for more. 'It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. For marketers, a lot can be taken away from the impact fantasy football has on the football fan base. Engagement.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Why We’re (SO) Excited for Content Marketing World
    2) Personalizing Your Experience. The beauty of Content Marketing World is that there are tons of ways to personalize your time. 'Author: Rachel Yarnold Content Marketing World 2014 is here! How could we not be thrilled?! If you can’t make it to CMW this year, we’ll be live-tweeting and blogging about the goings-on all week.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] The Appalling State of Marketing in Florida
    Do you have a senior person in charge of marketing in your company? 'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers , has been calling and visiting the websites of Tampa Bay area company.
  • ENGAGE  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] What’s Cooking? Tracking the Growing Popularity of Slow TV
    2011 study cited by the New York Times found that the average person consumes 174 newspapers worth of content per day. 'Are we literally ready to watch paint dry? Let’s hope not. But, according to data from the Arby’s fast-food chain , more than few of us are happy to sit in front of our computers and watch meat cook.  . Their only incentive?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    'Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. But what does it take to find the right level of email personalization?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] The Twitter strategy shift and what it means to you and your business
    In the new Twitter-filter world, the news probably would have never reached the person in New York until it was trending. In the new Twitter-filter world, the news probably would have never reached the person in New York until it was trending. 'Twitter is at a crossroads … and it might be leading down a controversial new path.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] 6 Costly Landing Page Mistakes That Are Easy to Fix
    personally feel this technique of including a SlideShare preview has been the most effective in conversions. In my personal experience, people in this “active” frame of mind are 20-30X more likely to take action and convert. You’d be kicking yourself, right? Of course, this specific situation is all hypothetical.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Stop Cold Calling and Start Lead Nurturing
    This personal interest goes a long way in establishing meaningful dialogue. 'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. think cold calling is dead … what do you think I should do?” This type of interruption marketing no longer works.
  • ISCOOP  |  SUNDAY, SEPTEMBER 7, 2014
    [Personalization] SCOOP Spreads Out in Central Asia
    I believe personal contact to journalists is very important, so they know who we are, can ask questions and hear about the possibilities,” says Ota Tiefenböck. 'When the SCOOP program for investigative journalism in Central Asia started in January 2011, there were three applications for investigative projects in Kyrgysztan.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Personalization] A Beginners Guide to Inbound Marketing
    Take it a step further by personalizing the message through email campaigns that are centered on their preferences. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. As you may have noticed, companies and organizations are no longer relying on the pushy and impersonal methods of outbound marketing. KNOW YOUR GOALS.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Outbound Marketing the Inbound Way
    Conduct the research and understand your target market to the point where you can build a personality for your prospects. 'Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Targeted towards a specific audience. Promote Online Content. Measure and Refine.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. 'Bear with me a bit and I will explain the odd title of this post. The English language gains a new word.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] How to Prep Your Business Now for the Holiday Season
    The holidays are a busy time for small business owners, both professionally and personally. 'For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. Here’s how you should prepare: Use What You Already Know. What worked?
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Feature Friday: Utilizing Schedules
    Weekends and evenings are usually spent without a live person in the office. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with! Most businesses aren’t answering phone calls live 24/7. Have another idea for a video?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] Why Find New Customers is the best name of any Marketing Agency
    Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money. Or do you prefer the name a person, like Ogden Marketing, or a dog like a Bulldog? What do you think? Is Find New Customers company name focused in you? Love comments here.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Personalization] How Consumers Decide: Marketing for the 5-Step Model
    There are many ways to make sure your marketing is relevant: you can build buyer personas to understand common criteria, objections, and challenges; you can segment and target your lists to send effective nurture emails; and you can  personalize your website (and other content) in response to buyer attributes. Gym or happy hour? TV or sleep?
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