• HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Personalization] 7 Simple Hacks to Kickstart a Productive Day
    Not to worry -- here are 19 tips for becoming more of a morning person. 2) Eat a good breakfast. Breaking news: We do better at work when we’re happy in our personal lives. Multiple studies have shown that happiness is closely correlated with job performance , and of course, happiness is closely tied to our personal health as well.
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Personalization] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    Not to worry -- here are 19 tips for becoming more of a morning person. 2) Eat a good breakfast. Breaking news: We do better at work when we’re happy in our personal lives. Multiple studies have shown that happiness is closely correlated with job performance , and of course, happiness is closely tied to our personal health as well.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] Why Sales Is Like a Taco
    Whatever shell used is a personal preference and chosen to a) represent the seller’s values and b) attract the ideal customer, much like a target audience in sales. I’m not sure where this metaphor came from. Perhaps my subconscious provided me with the background music of a Mariachi band. Envision your perfect version of a taco. If Acme Inc.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] Why Your Best Salespeople Will Love Predictive Marketing
    There’s an insightful Harvard Business Review article that was published a few years ago recapping a study of the common personality traits of top salespeople in the US. What we noticed about the high performing personalities was how in-line they were with the salespeople who seem to appreciate predictive marketing the most. Modesty.
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] To Measure Marketing Impact, You Must First Retire the MQL
    Multiple stakeholders may research your product before the business is ready to buy, which means the individual doing the product research for a company may not be the same person who has the power to make the buying decisions. But times have changed. Sometimes “that’s how we’ve always done it” isn’t the best way moving forward.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] How data supports the Mobile Conversion Strategy
    The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience. In other words, the personalized relationship I enjoyed was anything but typical or well-orchestrated. Choosing Customer Lifecycle vs. Funnel Analysis. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] [Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
    For example, Boo the Dog, a well-loved and followed animal personality on both Facebook and Instagram, has his own books and merchandise. Brands have an opportunity to find an unknown pet and create a personality for it with messaging that helps support your brand. Quick answer: Incorporate animals into your marketing. Animals.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Personalization] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    The personal stories of individual people whose careers have dramatically changed trajectories for the better after embracing HubSpot and inbound get me every time. What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. How have you been moved by others in your career?
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] A Valentine’s Day ode to marketing tech entrepreneurs
    And indeed, this creed personally motivates me every day. Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. First, I get pitched by a large number of marketing technology entrepreneurs about their ventures and visions. But I do read their emails, and I do visit their websites.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. personal relationship with a salesperson.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] The Ultimate Guide to Building a Content Marketing Team
    best for your business — even if it is just one person and a content writing service. content strategy SETTING CONTENT GOALS content marketing team is a person or group of people who oversee and. person has to create all of the content —. person needs to be accountable for the. This person is responsible for developing.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    Customers Personalize Every Experience to Increase. ads use personalized data. marketing resources and empower Modern Marketing teams to deliver personalized. Cross-Channel Marketing Create consistent yet personalized experiences, messages, and. customer to personalize programs and. Creating Ideal. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Grande Guide to Social Advertising
    clear call to action, hyper-personalization, and a. storage capacity, degree of personalization, and data. physical location, and the number of times the person. TARGETING Because millennials post a variety of personal. conducted my own personal survey of 65 teens. Grande Guide to. series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Marketing Automation Simplified
    insights to personally guide prospects through the buying process. This person scores higher. deliver the right content to the right person at the right time to cultivate a more active role in the mostly. SiriusDecisions estimates that the buyer’s journey is 70% complete by the time they contact a sales person. Using a.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    body language and buying signals revealed during in-person meetings, such as business luncheons, boardroom. It’s important to note that in-person engagement takes a backseat to. Buyers have become accustomed to person- alized engagements, on their terms and preferred channels. personalized engagements, on their. involved.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Grande Guide to Lead Scoring
    person making a cold-call—no matter how well-timed. Grande Guide to. Lead Scoring What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. to meet customers, you can barely find time to breathe. series. investment in time.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Grande Guide to B2B Blogging
    personally involved in the content planning or respond to. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. That’s why Oracle Eloqua developed the Grande Guide. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] The Demand Gen Pro's Cookbook
    program can help you cater to prospects with a more personal touch. expertise to deliver personalized customer experiences. THE DEMAND GEN PRO’S. COOKBOOK Tasty Tips From Marketing’s. Master Chefs INTRODUCTION THERE ARE MANY COOKS IN THE KITCHEN. IT’S A GOOD THING. The art and science of effective marketing and demand. delight. at ADP.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    personalized conversation across channels, and recognizing them when they’re in store. They have personalized. technology and expertise to deliver personalized customer experiences. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful. Smooth.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] The Ultimate Guide: Getting started with Social Selling
    personalize pitches. Chapter 4: How You Can Operationalize Social Selling Global Personal Technology company Lenovo initiated an. Send personalized InMail as a follow-up. That personalized attention helps the salesperson build. network and personalized outreach via InMail lead to. the sales and marketing landscape.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    journey, you reduce the risk of over- or under-engaging some person who simply responded to an email or. Every person who gets online to work, play, or learn, displays unique habits and social behaviors over their keyboard, tablet, and smart phone. They must speak personally to your buyers. 2Are you in the market. execute.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
    Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out Address Every Customer as an Audience of One.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] B2B E-Commerce Playbook and Resource Guide
    As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores The needs of B2B buyers are changing rapidly.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] 6 Handy Conversation Starters About Marketing Automation
    You can read an untold number of blog posts and ebooks about best practices, technology hacks and successful marketers, and as a creator of some of those materials, this pains me to say, but it really is different to talk about this stuff in person. How far do you go in personalizing your campaigns based on external activities and data?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] 20 Nerdy Valentine's Day Gifts for That Special Someone
    All the following items might not ship in time for the big day, but you can still use the following list as inspiration for a last-minute in-person shopping trip. Plus, it comes in a festive package with a personalized message of up to 100 words. 7) Spicy Honey. Now, I'm a dog person. and you didn't think this one through.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Make the client newsletter personal by writing 1-2 unique sentences about the content piece and why it’s interesting or important. Whether the content is written by your organization or not, putting a personalized spin on it is what sets you up to be a resource in your industry. Be an Industry Resource. Share Events or New Products.
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] The Three Most Important B2B Marketing Questions for 2016
    In fact, every person in the organization has three levels of decision motivators when making important business decisions: What’s best for the company? To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? Why do we lose?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] The Key to Building Long-Term Relationships with your Leads
    You can personalize your emails with data-driven insights and then expand your reach by empowering your audience to become brand advocates for a happy, long-term relationship, let’s look at how this works: Email + Data= A match made in heaven. Author: Jessica Edmondson Marketing is like being in a relationship. Whirlwind Romance.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Why 9Round should be using SOCi for social media management
    And SOCi is super affordable even for the small business person, though it can easily scale to whatever 9Round HQ could ever need it for. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. You know what?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    Offering consistent, easily identifiable brand themes through personable, relatable content is the best use of social media platforms for brands. His Twitter feed is just as human an extension of his personality as his Snapchat story. Remember DJ Khaled? ” in a few fringe Top-40 hits. Be Consistent. Be Human. So does DJ Khaled.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] A Special Message for You: The Power of Personalized Marketing
    The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Personalized Marketing Pays. Great. Why his?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    lead is a person who has indicated interest in your company's product or service in some way, shape, or form. And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client. right?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    And don’t assume the desire to talk is limited to our personal lives. They want to express concern to a person vs. filling out a form. Talk about personalization. Let’s pretend you just won the lottery. What’s the very next thing you do? Send a mass text sprinkled with celebration emojis? Even millennials. pedestrian.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Personalization] Why Customer Experience is the Hot New Thing in Marketing
    In Sherry Lamoreaux’s post, The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale , she quotes a CEB/Motista study that shows how people are willing to pay a higher price when they see personal value in their purchase. Personalization also plays a big part in having a website with a great customer experience. Or a lot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] 5 Mobile Insights That Will Change How You Market to Millennials
    You can collect personal data, but use it for good Millennials are more comfortable than any other generation giving away their data in exchange for convenience. Marketers must make sure they are using data to personalize and improve the customer experience. Everywhere you go, millennials are looking down at their phones. consumers.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    To give you a little background on Barbra, we asked her a few questions that will expand her years of experience in the industry and give you some insight into the person behind the webinar screen. No one knows that better than Barbra Gago, Vice President of Marketing at Greenhouse. How to figure out the right hiring priorities.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    The proverb implies that when deterrents or restrictions are removed, a person is free to do what they want. As a content marketer, when I stepped into a B2B environment educated by marketing attribution , it was like the cat was perpetually out to lunch. There was nothing to worry about. So, what’s all the fuss about attribution?
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    It should also include some personal details, such as favorite sports teams or hobbies. People want to work for people they like and admire, so creating a LinkedIn profile that showcases both your accomplishments and personality presence enhances your ability to reach people who are a good fit for your culture. Sound familiar?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] What Marketers Can Learn from Super Bowl 50
    Thanks to companies like Amazon, your audience now expects a personalized experience with each and every brand they interact with. And I think we can all agree from personal experience, when marketing strikes an emotional chord, it is usually going to be remembered whether it’s good or bad. Don’t overthrow the ball.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] Why Story Telling is So Important When Dealing with Contractors
    John outlines several keys to building a better framework for storytelling: The ideal contractor persona  – you need to know what drives them, what they believe and what they fear. Y our local distributor should be able to help fill in the back story on each contractor.  It’s about establishing yourself as the right person to help them.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Note: The word “because” has the same effect on paper as it does in-person.). 7) Convert sentences to active voice. Or you can let Hemingway Editor find them for you. 8) Rewrite everything in the second person. Second person is the most engaging narrative mode because it’s the most personal. It gets your attention, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] Are marketers getting lost in the Dark Funnel?
    How did this person hear about us? Many marketers are now asking: - Did this prospect know about us before coming to our site? - How did this person hear about us? - How informed are they? By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] Leveraging Alumni to Help Drive Inquiries and Applications
    Alumni stories personalize your school in a way no other group can. The personal experiences these kids have on campus, plus the current students they meet, capped off by your alums sharing their success, are the 1-2-3 punch that can cast away their doubts, and seal the deal for your prospective students and their parents. Education
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] 22 Handy Slack Hacks Everyone Should Know
    Messages or files from a specific person. from:username - Limits your search to messages from a specific person in any channel or direct message. Well, you can add your very own loading messages for a fun, personalized experience. The more we used Slack, the better our discoveries got -- GIFs, reminders, files. Dates and times.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Personalization] 9 Ways to Repurpose Content and Reach a Larger Audience
    Webinars have a similar impact as in-person presentations; however, they offer the ability to reach more viewers with less overall set up effort. Because we spend so much time developing great content, we really want to make sure we get the most traction out of it. You can increase that traction by repurposing your content. Blog posts.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more. 9. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    This is my hypothesis based on both research and personal experience: Agencies and clients ultimately have different goals. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. Fournaise Marketing Group. Lab 42.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] 3 Demand Generation Lessons Learned in 2015
    The personalities and styles are always different and sometimes, even the culture as we work with global companies. There’s that one person who is skeptical and wary, or even afraid of the transformation that’s about to take place. also get to meet new people and build long-term relationships with my clients’ marketing and sales teams.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] What B2B Marketers Can Learn from Super Bowl 50 Ads
    What’s even better is that there are no pro athletes, no slick demonstrations of how amazing a razor can shave an already shaved face for the camera, none of the usual schtick that we see in personal grooming ads. The big lesson here comes from the opportunity for interaction with your customers. The big lesson for me in this ad?
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] 3 Reasons To Bid On Unprofitable Keywords
    Even if they don’t convert, you might have prevented that person from buying a plasma TV from a competitor and prompted them to continue researching their options. If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] B2B Video Marketing Done Right
    Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. common difference is the lack of a first-person account by the featured buyer. The word these days is content. Informative.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] AEC Website Design Trends - The New Normal
    This follows the trend in imagery moving beyond the single project or person. Many AEC industry leaders are working with websites that are 4–5 years old. What was once cutting edge and trendy (for the architects among us at least) may now be out of date. So how do you build the perfect AEC website for 2016…and beyond?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] Improving Customer Relationships with Marketing Automation
    Oftentimes, marketing automation efforts focus on personalizing content for the purposes of bringing new clients on board. With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] Words that inspire and change us
    On the latest edition of The Marketing Companion, Tom Webster and I get personal. On the latest edition of The Marketing Companion, Tom Webster and I get personal. Personal Podcasts The Marketing CompanionBetween us, we have more than 50 years of marketing experience and we’ve learned many important lessons along the way.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] What to expect when you’re expecting #MarTech next month
    My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. So how will this be the biggest and the best MarTech yet?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] 45 Phenomenal Email and Mobile Marketing Stats
    Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines. And yet–only 35% of brands personalize their email subect lines.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Personalization] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    Brand personality. But there’s much more to building a brand personality. If a brand is the promise made to a customer, brand personality is how that promise is made, delivered on, kept, and talked about, and how people feel about it. Your brand personality needs to resonate with how they identify with your product.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking
    Inevitably, every person in the agency doesn’t view call tracking as a high priority project, and months later nothing has happened. Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking. Loathe it or believe in it, corporate bureaucracies are unavoidable. Typical Bureaucratic Failure. You guessed it – nothing.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Lead nurturing is about creating a personal relationship with customers and providing targeted solutions for their unique situations. You obviously can’t personalize every facet of customer communications, but you can coordinate your efforts for a cohesive multi-channel message. Build Credibility as an Industry Expert.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] 5 Things Spotify Can Teach You about Content Curation
    Spotify uses their customer data to create a truly personalized experience for their customers, which in turn keeps users engaged. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. And what the heck does it have to do with your content strategy?
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Follow Your Heart to Content Marketing Success
    In fact, 64% of marketers according to eConsultancy say they want to improve personalization. By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. With 71% of buyers disconnecting because of product centric content, what are marketers to do? They need Help--not a sales pitch. There is a clearly a deficit of Trust.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    If this philosophy is something you’re interested in, stay tuned for my personal journey with agile marketing (my first post on agile publishes next Wednesday). It was the day of the product release. Soon after, one of our customers filed this issue. It also helps us prioritize product releases. And it doesn’t stop there.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] How to Use Hashtags on Twitter, Facebook & Instagram
    There are Twitter Chats about pretty much everything, from marketing to personal finance to affinities for cats. A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". What Does 'Hashtag' Mean? What Makes Hashtags So Great? https://t.co/UyrudFlqwy
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
    The only way to build a remarkable interaction is to have an informed, human connection with the person on the other end. On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. Information is more valuable than ever. Interested?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Personalization] Elements of a Successful Brand 8: Messaging
    Elements of a Successful Brand 3: Personality. A brand is a complex organism. This is part eight in a series of articles in which we examine a successful brand's component parts. Every brand needs a voice. It articulates the brand's promise and stimulates desire for a firm's services. The Core Brand Message. Additional Resources.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Personalization] Hacking Marketing: Rethinking Marketing Management in a Software World
    to deliver up to a 60-minute in-person presentation, either to your company or on behalf of your company, around the themes of Hacking Marketing that you would find most compelling for your audience. What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? John L. David C.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Personalization] 12 Sneaky Psychological Biases That Affect How You Sell
    Keeping each outreach personal and specific allows reps to connect with prospects in a genuine way, and provide significant value. 5) Planning Fallacy. The curse of knowledge is when you’re unable to relate to an uninformed person’s problems, because you have better information. This post originally appeared on HubSpot's Sales Blog.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Personalization] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss Dave Winer’s concerns about Medium as a publishing platform.
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Video Marketing How-To: How Long Should Your Videos Be?
    Take as much time as you need, but keep it personal – a generic 45 minute demo video won’t carry the same value as a customized 20 minute demo that touches on the specific pain points you’re solving for that specific customer. Hello, and welcome to another episode of Video Marketing How-To! appeared first on Vidyard. Blog Video How-To
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Amazon to Open Physical Stores?
    And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service? Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. Such prodigious growth both inspired and disgusted everyone who watched. What’s the Story? Who’s Laughing? Maybe Amazon’s Laughing.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Top Ways to Attract Prospects Through Social Media
    One covers personalization in online marketing , another talks about trends in online behaviours , and the third tackles those dreaded communication blunders. Work on Your Personalization Efforts. Well, 66% of consumers say that they are more likely to buy a product or service when provided with personalized offers or content!
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Simple Tricks to Use Social Media Effectively
    Or maybe you’re not so new, but you feel like it’s something you don’t know too much about, and you’re definitely not comfortable using it for business - either personally or to represent your company. Every time you meet someone new (in person, via email, etc.) When you’re new to social media, it can be scary. Be present. blog].
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    Future: Predict and personalize. Whether it’s through push notifications or personalized emails, you can reach out and engage these users as soon as you identify when they’re at risk of leaving. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What does this mean, and why is it important?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. This is also an opportunity to build your personal brand by creating lasting, professional impressions. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. At the end of my walk, I dip into Starbucks.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] 8 TED Talks About Work/Life Balance That'll Change the Way You Think
    You'll also learn what he thinks an "ideal day" looks like -- one balanced between family time, personal time, and productivity. 3) "Work-Life Balance: Balancing Time or Balancing Identity?" by Michelle Ryan. Everyone and their mother seems to have a strong opinion about work-life balance. and also completely unrealistic.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] How many leads do you actually need from marketing?
    Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Marketing Metrics and Data
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Personalization] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Make yourself trusted to give them personal, heartfelt information about stages they may be facing in their lives (but without a sales pitch), and they’ll give you an open channel for continued communication. Finance. Challenges in the world of finance come two-fold: government regulation and generational trends. Let’s take a closer look.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Attribution has transformed our understanding of our customers’ buying path and has given us the ability to build impactful relationships in person.”. Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. How does attribution change how the sales team sells? We tried to close them.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] How to Drive more Event Registrations by Getting Crafty with Video
    Send Personal Invites … none of these mass mail-outs. You can get around this by opting for personalized marketing and let them know you’re speaking to them. Show your audience that this invite (or other event-video concept) was made just for them with a personalized video. It’s coming. Sign Up Now! Sign Up Now! Easy to Share.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] 5 Ways to Improve Your Lead Quality
    This type of interactive content is great at letting the user interact in a personal way, with relevant results tailored just for them. We have to ask the question: is your sales team having the right conversation with the right person? What does that mean? So how do we solve this problem? 1. Well, you can just ask them!
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] It’s More Than a Job – 3 Ways to Maximize Internships
    Tasks like these give the team a little bit of insight into your personality and your capabilities and it has nothing to do with the coffee. Take advantage of your time with this person! mentor in your field can help guide you long past your internship, and your relationship with this person can be vital to your ongoing success.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] How to Use Predictive Lead Scoring
    More sophisticated predictive lead scoring solutions go beyond just a number or letter score and drill down into the reasons why some of your leads are better than others, so not only do you know whom to contact first, you have insight into why they’re a great fit for what you offer, so your follow-up can be more personalized. 2. Smarketing”.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] Beyond Views and Downloads: Use More Advanced Content Analytics
    In the example below, you can see how Marketo’s Web Personalization App offers marketers actionable analytics—displaying not only the views of every content asset, but also the number of direct leads and the conversion rate of each one. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] Putting content marketing on time out for a moment
    Content as an imperative in personal and organizational branding. Are you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. ” Really cool, right?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] How to Use Smart Content to Take Advertisements to the Next Level
    The view counts and packaging options for ad placements that you already have are great, but personalization factors can really take your efforts to the next level. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. Media
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] 3 Reasons Why SEO and Content Marketing Fit Together
    On the other hand, a person who contracts an SEO agency to optimize their content has a higher chance of making a bigger impact than you. A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Your blog needs good Search Engine Optimization , or SEO. On its part, SEO issues demands.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] Everything You Need to Know About User-Generated Content
    Some companies give these sorts of campaigns a little boost with personalization. It’s generally okay, but here are some best practices to make it more okay: When you identify the person who left the review/comment, use just the first initial of their last name, rather than their full name. Want more content? Who doesn’t? User reviews.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Personalization] 5 B2B Website Design Trends for 2016
    Illustrations create more of a personal connection because they are often more engaging and fun. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Let’s take a look at the latest trends. 1. All hail!
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