• HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Personalization] 4 Ways to Delight Visitors With Your 404 Error Page
    Their playful approach uses clean imagery to highlight that the person has found a broken link. Another clever use of humor comes from the personal site of Information Architect Henrik Hedegaard. The brief distraction could potentially make the person forget he even reached an error page in the first place. 4) Be functional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Why Marketing Should Be Personal
    'Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    '5 essentials for turning advanced personalization solutions into bottom-line results
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Personalization] A Visual History of Apple Ads: 4 Decades in the Making
    At that time, every young person and college student wanted an iMac in the color that matched their personality. The man dressed in casual clothes would introduce himself as a Mac, and the man dressed in a suit and tie would introduce himself as a Windows Personal computer. Visual History of Apple Ads. The 1970s. The 1980s.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Personalization] Interesting Infographics: Hats of to the Modern CMO
    With such a diversity of personalities and roles, it should come as no surprise that the survey indicated a diversity of ambitions. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Personalization] 10 LinkedIn Groups Every Entrepreneur Should Follow
    My Personal Recommendations: 5) Sales / Marketing Executives (CSO/CMO). This is a personal favorite. 'There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. If you’re not a member yet, become one. Cheers!
  • VIDYARD  |  FRIDAY, MARCH 27, 2015
    [Personalization] The Art of Creating Conference and Event Videos People Actually Like
    For example, in our recent MME video, we utilized personalized video. 24 hours after the launch of the video, the personalized videos had a CTA completion rate 67% higher than the non-personalized. 'Event season is upon us. We all know it. Or at least that’s what we hope. And it all starts with a little pre-event build up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Personalization] 6 Strategic Trends Highlighted at Social Media Marketing World
    This is a big opportunity for brands to not only be better storytellers, but also be able to show their personalities and become more human. 'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Personalization] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    There was no way you could personalize things. You can see pretty quickly that consumers of all types, whether they're individuals buying their own personal things or whether they're in the B2B role, they use information to help understand issues that they're facing. TA: What are some of the "Aha!" Ready to learn more?
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Personalization] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    This means that B2B firms can learn from the experiences of their B2C counterparts to do a better job in aligning ecommerce content and workflows such that they support the ability to deliver consistent and personalized messages. The increasing adoption and use of digital technologies has changed more than just consumer behavior.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Personalization] 15 Examples of Great Mobile Website Design
    Shutterfly is an online service that allows users to create photo books, personalized cards and stationary, and more. 'Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. or not. 15 Examples of Great Mobile Websites. 3) Etsy.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Personalization] How a Good Content Strategy Can Repair Your "SEO Problem"
    Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. I can’t put my finger on what’s wrong, but something’s clearly amiss. It’s content.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Personalization] Landing Page Fundamentals, Part 3: Landing Page Optimization
    Test using personalization in the headline. 'In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Follow Tony on Twitter @tones810.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Why Customers Crave Content Personalization
    'Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Personalization] Terminus Offers Targeted Display Ads for B2B
    But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person. 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. And Lenovo uses just only two of Adobe’s eight solutions.
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Personalization] The Pros and Cons of Social Sign-in
    These are quite obvious really, those that do not trust social networks and are concerned what personal data there are giving up. 'If you are not 100% sure what Social Sign-in is? It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. The Answer?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Personalization] 6 Reasons Why Marketers Should Bet on Podcasting
    In it, Jay Baer says “There is something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.”. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Really busy.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Personalization] 5 Ways to Increase Your Bounce Rate
    will start with this I’m a marketing person and I get the importance of ads. When I get to your website give me a second to breathe, when I first get to your blog or content I do not want to subscribe to your blog or speak to a sales person. That’s shorter then the attention span of a goldfish that has a 9 second attention span. WRONG.
  • THE ROI GUY  |  THURSDAY, MARCH 26, 2015
    [Personalization] Top Priority: Content Overhaulin?
    Personalizing presentations, proposals and other content, because buyers don’t like generic, instead demanding more relevant insights, discovery, advice, recommendations, financial justification and case studies/ success stories to match their unique profile and needs. Not to overhaul their cars, but to remake their old and tired content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Personalization] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    By making in-person connections with manufacturers, distributors, and industry publications during the show, our hope is to unlock additional third-party opportunities down the road. 'One of the hardest things about being a parent to small children is the music you’re forced to endure. Bear with me here.). Third-Party Content Development.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Personalization] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges).
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Personalization] Maximizing Event Effectiveness 3 Ways
    According to a recent post via Content Marketing Institute,  Take Your Event Beyond the Venue: 4 Content Marketing Ideas , 70 percent of marketers rated in-person events more effective than nine other tactics for generating demand….four We know in-person events are effective. Why do we exhibit at these industry events? Results.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Personalization] 5 Key Elements for Your “About” Page: How to Tell Your Story
    Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. In Personality not Included , Rohit Bhargava suggests that you use a page out of a screenwriter’s notebook. But so are you. P.S.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Personalization] Is Europe America’s Online Colony? American Influence on the Web
    Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? In fact, I can’t recall a single party in the last decade where I even spoke German at all. don’t mind. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Personalization] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    When another person approaches the other side of the Cube, both of your avatars connect through a digital ribbon. Suddenly, your movements to the music are connected with the other person''s, and the connection causes a collision of colors and animations. This is flipped on its head when a person enters a branded environment.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Personalization] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    In my personal experience, it’s a good idea to become a jack-of-all-trades to show your employers you’re a good investment for advancement. Nothing makes you stand out more than being the person who can show your team how to make the most of an emerging process or technology. What does that mean for those just starting out?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Personalization] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    You can listen to the full interview on iTunes , but here are a few takeaways from our conversation: Founders should know their numbers, not have a “numbers person” or “growth guy.". 'Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Distribution is their signature term for growth in marketing.)
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] The Beacons of Gondor in Marketing
    Create interesting and valuable content that will help other people, teach people what you do, be completely transparent in what you do and give away your own personal tips. Even the smallest person can change the course of history.’ – Lady Galadriel. 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] The Anatomy of a Successful Facebook Post
    Ask them for personal experiences, or opinions on specific situations. You may ask people to share something, but never require them to post on another person’s Wall (aka Timeline). 'When it comes to using Facebook for business, many people wonder what the secret for success is. Are there things you should be doing that you’re not?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] 7 Offline Marketing Strategies that Support Your Online Brand
    Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. 2) Speaking Engagements In-person speaking engagements are a tremendous marketing opportunity for a number of reasons. On Google+ or LinkedIn? Branding Strategy
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    'Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex. When it comes to content personalization, marketers are taking notice.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] Do You Know How Tradesman Make Their Purchasing Decisions?
    They research what other tradesman think about the idea, either on forums or in person. 'For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. They research it online and download information to help them. Yikes. 1% of leads are nurtured.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Personalization] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Send a series of personalized messages from a real person, such as a sales representative or a business development manager requesting a meeting and providing more information. 'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Simple outbound strategies just aren’t enough anymore.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Personalization] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    Audience Manager can hold vast amounts of detailed data, but does not store personally identifiable information such as names or email addresses. Naturally, this caught my attention. As you might expect, Adobe’s reality is considerably more complicated than the simplicity of the “madtech” vision. So maybe Adobe''s approach is best.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Personalization] 3 Ways to Boost Conversions with Personalization
    'If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. Takeaway.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Personalization] 10 Traits Buyers Seek in Salespeople
    Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Top performers know what personal factors drive each buyer’s behavior, whether it’s ego, desire for a bonus, the potential for promotion or some other factor. Listen.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Personalization] Marketing to the B2B Millennial: 6 Things to Remember
    This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation. 3% of U.S.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Personalization] Transform Your B2B Lead Generation with Storytelling
    have keenly been observing the shift in content styles moving away from third person, impersonal brand collateral. More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Personalization] How to Produce an Internet Radio Show
    Additionally, it creates a bond between the host(s) and the listeners and can be a more personal way to connect with someone teaching a concept. But be sure that whoever is hosting your radio show has the right personality for it. Designate one person as the "board operator" to control the Spreaker console. Let''s get started.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Personalization] 3 Big Retailers That Also Rock Ecommerce
    Buyers who want to save a little on the bigger purchases can swing by and pick up their buys in person. 'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Walmart. Target.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Personalization] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    SEE ALSO: The Top 10 Benefits of Using Social Media Marketing for Business Follow these steps to manage your social networks effectively: Allocate Your Resources: When you consider that social media marketing can take up as much as a quarter of your workweek, you probably need to assign a dedicated person or team to the task. Budget for it.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Personalization] Is Facebook Still Relevant for B2B?
    The posts on your Facebook page should reflect the personal side of your business. Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level. Our position on Facebook depends on the client.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Personalization] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing. 'Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Personalization] Starting a New Job? 8 Tips for Having a Great First Day
    To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). 'Congrats! The next day, you were offered the job (and gleefully accepted it). The hard part is over, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Personalization] Three marketing truths for an information dense world
    It has nothing to do with the content at all and everything to do with the brand or person behind the content. It has nothing to do with the content at all and everything to do with the brand or person behind the content. Content is the starting line, not the finish line. Now of course everything starts with great content.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Personalization] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Think in terms of micro-segmentation (manageable personalization) and refine the focus on one to three target customers. 'Most B2B marketers have a very clear understanding of their goals. But sometimes there are a lot of things getting in our way, and in many cases, they’re the very tools we use to try to make our jobs easier.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Personalization] 12 Tools & Resources to Help You Create Better Buyer Personas
    This situation is especially common in sensitive industries such as health or personal finance. We use the HubSpot Marketing Platform for that -- this information is available right with each person''s contact record. 'At first, creating buyer personas seems simple. Interviewing Customers. 2) Google Hangouts. Surveying Customers.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Personalization] We’re Hiring at KEO Marketing!
    We’re seeking a confident and talented person who loves to dive into data and analytics to find the little nuggets and insights that show value for marketing campaigns or help mold the ongoing strategy of campaigns. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Web Developer/Print Production Manager.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Personalization] 10 Simple Web Copywriting Tips for Increasing Conversions
    If you wouldn’t use a phrase in a personal conversation with a customer, then don’t use it in your web copy. 'Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. 1) Be clear.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Personalization] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. He deserves a mention in this list for his personal blog OkDork , which focuses on startups, marketing, and self-exploration. 'I''ve always been in awe of growth hacking. I''m here to tell you there are diamonds in the rough.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Personalization] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. 'When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Personalization] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    Don’t forget that relevant questions aren’t just for customer testimonials; they’re perfect for highlighting personality and creating a story. Unscripted footage is also a great way for personality (and company culture/brand) to shine through. 'As you know, video is the best way to engage with your prospective and current customers.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Personalization] 12 Time-Saving Tools for Administrative Tasks
    The first 10 employees are $4 per person. 'When you own or work for a small business, you know what it’s like to work hard. It’s not uncommon for you to wear many hats throughout the day. Of the many tasks on your to-do list, administrative tasks can take up a lot of time. Time Management. RescueTime. Cost: $4.99-$9.99. Timeful.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Personalization] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    In a world where everyone is always connected, always on-the-go and always demanding a personalized experience, the traditional mass marketing strategies of billboards and TV ads don’t hold the same weight with consumers. The next 3-5 years, however, will be the time of real change. View the infographic in a new window here.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Personalization] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
    We discovered a correlation between the number of grammar and spelling errors in a profile and the trajectory of that person’s career. 'Many people think that once they leave school, they don''t need to worry about grammar. In the real world, most people will just figure out what you mean. right? Not quite. How to Improve Your Grammar.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [Personalization] Storytelling Lessons From Kevin Spacey And House Of Cards
    Engage someone on a personal level through storytelling – I would go as far to suggest that you try and create one specific piece of content for one specific individual. If what you’re saying is powerful enough to touch one individual on a personal level, it is likely powerful enough to touch many. Not exactly…. Sound familiar?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Personalization] Three YouTube stars share their intimate personal branding lessons
    ” Bonus content: Here’s an interview with Andrea Russett: The post Three YouTube stars share their intimate personal branding lessons appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here are five lessons from some of the biggest online influencers on the planet: 1. Above all, be congruent. Be human.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Personalization] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    The relevant Wikipedia guideline is " Conflict of interest ," which strongly discourages (although does not outright prohibit) editing topics where one has a close personal or financial relationship. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors.
  • HUBSPOT  |  SUNDAY, MARCH 22, 2015
    [Personalization] 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
    Even worse, you won’t know how overworked a department is if the person setting priorities and managing deadlines is too eager to please. You need leadership, and sometimes, that requires a person to draw lines and set limits. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 21, 2015
    [Personalization] No social media guru is holding you back from anything
    Personal Video blogs 'I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I. If you can’t see the video above, click here to see Nobody is Holding You Down.
  • BLOG MY CALLS  |  FRIDAY, MARCH 20, 2015
    [Personalization] Leaking Lead Attribution: Seal the Dam with Call Tracking
    How did the person who: Visited your website. 'Are you scared of phone calls? While most marketers carefully measure and analyze online behavior, many of them fail miserably when it comes to tracking calls. Filled out your form. Called you on the phone. Walked into your business. Find you? Precise ROI metrics are essential for every campaign.
  • LEADERSHIP  |  FRIDAY, MARCH 20, 2015
    [Personalization] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    Presenting further challenges, the client that your recipient uses is a factor in how likely that person is to engage with your campaign. 'Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. Those key pieces of information are: 1.  Email client diversity. Mobile is the future.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Personalization] Using Customer Data to Inform Your Personalization Strategy
    Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Data Attributes & Quality Data Management
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Personalization] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Next, create a marketing persona for each type of person who will buy your product. 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Here’s what you need to do first.
  • HINGE MARKETING  |  FRIDAY, MARCH 20, 2015
    [Personalization] 7 Steps to Becoming an Industry Star
    Develop your personal skillset. 'In every industry, there are a handful of individuals that come to mind as being the go-to thought leaders. And in our recent research on these Visible Experts, we found that the process to industry stardom is replicable. Assess your status. Develop a strategy. Build your infrastructure. Track and adjust.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] 5 Landing Page A/B Tests (And Their Surprising Results)
    Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. 'Intuition is a powerful and often unexplainable phenomenon of human nature. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. 2) Images.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Personalization] 3 Social Media Marketing Trends for 2015
    More Personable. 'It used to be that successful businesses could get by with advertising done through traditional radio, newspaper and television mediums. Those days are gone. Now consumers want to know the company behind the brand. They want to know the people behind the company. They want to know. They need to become a brand publisher.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Personalization] Why a Sign up Form Is a No-Brainer for Email List Growth
    Stick to the Basics : You might be tempted to collect heaps of information on your sign up form so you can do all kids of personalization in your emails, but try to resist the temptation to ask everything under the sun. 'A list of contacts is essential for any business that wants to stay in touch with prospects and customers.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] A Simple Formula for Writing Kick-Ass Blog Titles
    The other person will then refine that title even further, or suggest other title angles. 'Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. 1) Start with a working title.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] The 10 Essential Videos All Schools Should Have on Their Website
    Interview current students talking about their experience, particular academic programs, and student life to capture the variety of experiences available at your school in a personalized way. Of course, students want to hear about the achievements of your staff, but they also want to feel a personal connection. 4) Showcase an event.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Personalization] 9 Smart Ways to Measure Your Sales Enablement Efforts
    But keep the survey short and easy to fill out -- remember that every minute a sales person is filling out your survey is a minute they’re not on the phone with potential customers. 'Any marketer can tell you that marketing has become a data-driven discipline. Traffic? Check. Leads? Check. Opportunities? Check. More on that later.)
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Personalization] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    This action (or conversion) could be submitting a form, purchasing a product, signing up for a trial, calling a sales person, etc. 'A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company. Let’s dive in: Creating Great Copy.
  • E-QUIP  |  THURSDAY, MARCH 19, 2015
    [Personalization] Should Clients Be Your Friends?
    You still need to meet personal needs. Of course, personal chemistry and affinity are important, but are not a replacement for taking care of business first. 'The small engineering firm had a client relationship that most would envy. Millions of dollars in fees were awarded on a sole-source basis. No proposals were necessary. Perhaps.
  • SYNECORE  |  THURSDAY, MARCH 19, 2015
    [Personalization] 2015: The Year of Personalized Content
    For companies looking to personalize their content, data and analytics are an integral part of the process. Because personalization is now fairly widespread on the Internet, consumers are beginning to expect a personalized experience. Companies need to personalize their content now, rather than wait for the future.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Personalization] 3 Top Takeaways from SMX West 2015
    With localized and personalized results, knowing where your site actually ranks in search results has become pretty much impossible. 'At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. 1 Rankings Don’t Mean Jack. Content.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Personalization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Time to go back to what you know works: personal relationships and client referrals, right? That’s not to say that personal relationships and client referrals aren’t extremely important. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Be Patient.
  • VIEWPOINT  |  THURSDAY, MARCH 19, 2015
    [Personalization] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
    Winterberry group predicts a 9% growth in 2015—most of which can be attributed to the way technology has allowed for the personalization of email communication. If a person moves from a sunny area to one that''s raining, the message can be altered to reflect the new surroundings. That''s not to say they''ve abandoned it entirely.
  • VIDYARD  |  THURSDAY, MARCH 19, 2015
    [Personalization] How to Build a Video Marketing Budget [Free Template!]
    This person – depending on their skillset and experience – will know how to conceptualize, capture, and edit footage from concept to completion. The average salary in the US for a videographer is around $71,000 according to Indeed.com, and this person will likely be able to create a video per week depending on the scope of the project.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 19, 2015
    [Personalization] 4 Ways to Retain Customers and Keep Them Coming Back
    It’s easy if it’s in person at your location: “Thanks so much for your business. 'It’s a common fact that it costs more to acquire a new customer than retain an existing one. In fact, it costs a company 6-7 times more according to Bain & Company. Company B also has 1,000 customers, but retains only 80%.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Personalization] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Website personalization. 'Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? It’s pretty simple. The Cold Hard Facts.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 19, 2015
    [Personalization] Story Telling for Blogs
    About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling 'Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. So how do you do this?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Personalization] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Before we dive in here, what does it mean for a person to "click on your tweet"? 'Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science. Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. They can.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Personalization] 4 Steps To Align Your Sales Approach With Inbound Marketing
    buyer persona is a semi-fictional representation of the person who influences a purchase. By having this information, you’ll be able to give the prospect a more relevant and personal experience. My LinkedIn profile lists these interests and I’ve never heard any of them mentioned in a voice message from a sales person.) Evolving.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Personalization] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Note that she is not a specific person who has bought from them. 'Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. Take buyer personas, for instance. So we decided to help. Below, we''ve shared their personas, and dissected why their examples are great. Visual Creatives.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Personalization] A Vivid Vision for HubSpot's Content
    overheard HubSpot bloggers complain about the very same issues that have long irritated traditional journalists; I saw press badges for massive industry events hung in bloggers’ workspaces; I feared my analytics person might get poached by BuzzFeed, which was now seen as The New York Times for the post-Millennial generation. President’s term.
  • SYNECORE  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Don't be Creepy! Beware of Over-Personalization
    'Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness. If you over-personalize, customers may feel like you’re invading their privacy.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Showing interested buyers a piece of your unique personality helps to establish your online presence and solidify your brand. 'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. So, what kind of website do you need? Websites
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    Step up your marketing game plan by considering the newer, younger audience and provide them with videos and personal experiences they can access from any device. 'Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. what does that mean for you?
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] 7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table
    And during negotiations, the person on the opposite side of the table needs to feel that you are not only hearing but also understanding, what he is saying. Don’t interrupt the speaker, but take the opportunity to paraphrase what the person has said, and repeat it to make sure you understand. The Value of Negotiation Skills. Obviously.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] How to Rejuvenate a Troubled B2B Brand
    Are you doing it for less than stellar reasons: e.g. you are personally tired of your brand, or can you show how the company will benefit economically from the time-consuming and expensive rebranding exercise? 'Two months ago, I wrote an article titled The Economic Value of Your Company Brand. Decide where you want to be in five years.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Segmenting your content marketing
    They don’t have one-size-fits-all content; they focus on the key characteristics of the buyer that allow them to target their content to the right person at the right time. 'My webinar yesterday was about how to make your content different from your competitors. But if you can’t win on volume, what do you do instead? Like this post?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] New Content Marketing Research for Manufacturing
    Manufacturers top 5 effective tactics are: In-person events. 'A new study published by The Content Marketing Institute  identifies tactics that are working for manufacturing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even farther behind. Videos.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    For example, you may learn through the mapping process that traditional in-person events and presentations are far more valuable at creating contacts and connections for a specific segment than social media and blogs. 'In this final article, we’ll show you how to tackle synchronizing content and channels. Content is the new Holy Grail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Personalization] Three huge ideas to build your networking momentum
    For me, there are four key areas I use to secure valuable connections within my network: Online events & groups Mobile Social media In-person meet ups For instance, I first heard Mark Schaefer speak at Social Media Examiner’s Social Media Marketing World in 2013 (SMMW13 — the online event). It also takes a wholly human effort.
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