• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Personalization] Bombora Feeds B2B Data to Everyone
    This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. The company was already familiar to me through clients who deal with it. Fair enough. Enough of that.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Personalization] Great quality content is the key to leads
    Even worse is those that have a system in place where a sales person reaches out via the email address you provided to download the content and try’s to schedule a demo of whatever software they are selling before you have even opened the ebook or whitepaper. But like most things in marketing poor marketing ruins a good thing.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Personalization] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    While a large percentage of these videos on Facebook are personal in nature, they are training your buyers every day to “press play” for a quick burst of engaging content. Look out YouTube. Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Let that sink in for a moment.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Personalization] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    For example, a non-profit could share the success story of one person. Each slide provides a little more information about the person, their background and how the non-profit was able to help. 3. Whatever your topic, make sure the information you provide is worthy of another person’s time. SlideShare. Intrigue people.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Personalization] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    after all, it’s all very personal. It’s not as personal … right? If they perceive personal value for themselves, the numbers are even better – plus, they’ll pay a higher price. What does “personal value” mean? 91% said they made purchases based on personal recommendations.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [Personalization] Above the Fold Still Critical for B2B Email Design
    It’s estimated that, in an era of information overload, the average person receives anywhere between 3,000 and 20,000 advertising messages a day. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.). Does a theory that predates digital marketing still have relevance today?
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Personalization] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    Also, we take a look at what it means to have an ‘optimized’ personal digital brand, and how you can start optimizing your own digital presence. The post Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand appeared first on Foglyte. 7DdM-4siaQw.
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Personalization] Email Marketing Can Be Profitable with Big Data
    Tracking data and using it to guide your email communications lets you personalize your messages and tailor them according to the recipients’ specific motivations, interests and position in the buying cycle. We know the importance of personalization and using all available data to best plan and coordinate a successful email campaign.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Personalization] How to Remove the VerticalResponse Footer Logo from Your Emails
    We kind of hope you like it as much as we do, but we won’t take it personally if you chose to remove it. Here in the VerticalResponse office we have lots of things with our logo on them - cups, banners, heaps of awards, tote bags, and of course t-shirts. We even designed a shirt for dogs. Select My Contact Info. It’s that easy.
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Personalization] Improve Your Content: From Passive to Interactive
    Delivers personalized insights - Buyers indicate “they want more detailed and industry-specific information” to understand more about the challenges they should be paying more attention to, and how others have smartly overcome the issues with your solutions. More white papers, More infographics, More videos. The secret is Interactive Content.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Personalization] Face The Facts: Your B2B Needs A Blog
    This is the one place it is okay to let loose a little, cut the corporate speak and let your personality shine. It’s also the easiest way to incorporate the human side of your business, the side where your current and future clients feel as though they are talking to a real person, not just a vendor. Boost SEO ranking. Gain trust.
  • ANNUITAS  |  THURSDAY, APRIL 23, 2015
    [Personalization] The Post-Event Communication Challenge
    I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. Bravo- well done!
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Personalization] Why Can’t I get an accurate forecast?
    Yes, remember forecasts are like the weather person on TV-they have just so so odds of being accurate. Why can’t I get an accurate forecast? Just week I heard that comment from a new client and he was the President of the company.  Beyond your current monthly pipeline values future pipeline dollar values are not listed. Do they have Funding
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Personalization] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    From Charlene’s research, she’s uncovered four main reasons why leaders are hesitant to adopt a full-fledged, personal digital communication strategy: Constraints on time. When you’re meeting someone face-to-face, you still need to fundamentally understand the crux of your personal and company messaging. And do so at scale.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Personalization] Marketers, Get Ready For Your Promotion: A Global Perspective
    Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time. Author: Aden Forest We are on the edge of a golden age for marketing. APAC Marketers Are Savvy Marketers. To some, this will be no surprise. Marketing departments drive: . Global.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Personalization] Don’t Make Your Brand Bland
    Personal Brand. How you as a person come across in meetings matters a lot more than most people think. You should always be polite, professional and follow the other persons lead, it’s usually fairly easy to gauge whether a person can take a joke or not, so use your judgement. Your Company Image. Scary to think isn’t it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Personalization] Change the Channel to Ignite Content
    thought I’d run a little experiment to compare what happens when I post the same content on my personal blog’s and on LinkedIn. copied and pasted my content from my personal blog to LinkedIn. Related Stories It’s not a pitch, it’s a person. copied and pasted my content from my personal blog to LinkedIn.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    Another reason why this passion indicates success is because ultimately just one person needs to own responsibility for executing a plan. That’s the foundation … as long as that person retains that passion (and inspires others to follow on the journey), then radical change will eventually occur. Finally, just add love.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] The CMO Technology Conundrum And How To Solve It
    " This may explain why, according to survey results, when asked how well they can truly deliver a seamless, personalized consistent customer experience across all touch points a mere 13% indicated they could do so using their current technologies and platforms. Become BFFs with Your CIO (Speak the Same Language Collaborate in Person).
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Make sure you’re looking for the right person in the right place. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? encounter companies facing this problem on a weekly basis. The Perils and Perks of Promoting from Within.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] Why the economics of blogging are diminishing
    Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it''s a personal diary to build a stronger connection with my existing follower base.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] Researching Your Market
    Psychographics:- Personality, lifestyles, social status. Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? Behaviours:- attitude, loyalty and buying patterns. Demographics:- Age, Ethnicity, Gender, Education.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Personalization] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Or remember this one from the New York Times : “How Y’all, Youse and You Guys Talk: Answer the questions to see your personal dialect map.” It was the highest viewed New York Times content published in 2013. In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?”
  • INTEGRATED B2B  |  TUESDAY, APRIL 21, 2015
    [Personalization] Lessons in leadership from the savannah
    It’s experiences like these that put personal issues in perspective, helping you to focus on what’s really important. I had the privilege of spending four days in the South African bush recently. The occasion was a leadership development course together with a group of business leaders from Denmark. And they loved it! Connectivity. No waste.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Personalization] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. have been a strong advocate of the need to adopt a blended approach, so there is no argument about what needs to be done. Be Progressive with Lead Profiling.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Personalization] Why Technology Marketers are Leading the Way in Lead Generation
    And with technology pervading just about every aspect of personal and business life, they certainly have their work cut out for them. Technology marketers are ultimately in the business of solving customer problems using technology. It makes sense, […]. B2B Lead Generation Lead Nurturing marketing marketing programs
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Personalization] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    All sorts of different people, personalities and corporate cultures who have different needs, demands and budgets. I don’t have “the feeling” every single time. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one! It’s my favorite part of what I get to do all day long. Your industry.
  • HINGE MARKETING  |  TUESDAY, APRIL 21, 2015
    [Personalization] New Research on How Visible Experts Impact Firms in Technology Services
    However, opportunities that increase visibility—such as publications, appearances and speaking engagements—are still important for personal brand building and recommendations help build an expert’s reputation. So, how exactly do these firms plan to address the need for growth in a changing marketplace?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Personalization] Twitter Announces You Can Now Receive Direct Messages from Any User
    Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her. All rights reserved.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Personalization] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on. […]. Jim Belosic.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Personalization] How To Make Your Marketing Meme-tastic!
    passed from person to person are considered memes. The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Any solutions?”
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Personalization] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    If it’s for engineering, the job title may be “software engineer” and there may be 10 skills listed as desirable, but the manager will say, “I really need a person with these five skills. DAWN: There are companies that add in a layer of personality assessment on the front end of hiring. Why is it so hard to find good people?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Personalization] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. Consumers are using more devices than ever before to compare and research even more products. Trigger the Personalised Approach.
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Personalization] Visible Expert? Interview with Alan Fine
    At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. On Google+ or LinkedIn? The Visible Expert
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Personalization] The business of data
    It seems like such a straightforward question that every business person should be able to answer it without hesitation. Do you know what business you are in? Yet things are changing so rapidly, I am not quite certain that all would answer correctly. related question has to do with where one’s profits come from. Apparently, we all are!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Personalization] 10 Retail Marketing Ideas to Boost Sales
    You might ask who they’re shopping for and what that person likes so you can make personalized suggestions. Build customer relationships Personal interaction with customers is a great way to establish relationships and encourage long-term customer loyalty. If so, was the campaign a success? All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 20, 2015
    [Personalization] Why entrepreneurs will always beat intrapreneurs
    Mr. Tyabji was one of the first serial entrepreneurs of Silicon Valley and became a personal hero of mine for his global vision, consistent track record of success, and enlightened leadership style. In my mind, there is no debate as to the most effective way to go. Years later he would become the CEO of BestBuy. What are your thoughts?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Personalization] Hey Marketing: An Inquiry Is Not A Lead
    So here’s the definition: An inquiry is a person who has done something to express interest in understanding how to solve a problem. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. What Is An Inquiry?
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Personalization] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    Make it Personal – The Right Way. Personalization gets results, so it’s no wonder. Now that’s personalization I can use. 4. But don’t just add some hearts, flowers, and first names to make a personal connection with customers. What’s going to get the attention of your audience? What will make them open and click?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Personalization] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Still haven’t dipped your toe into business-to-business social media marketing waters? ” Market on LinkedIn.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Personalization] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    As connectivity and communication moves beyond tablets and phones and into appliances, cars, and even medical and fitness devices, marketers must spend more time listening and less time talking so that their messages are more targeted, relevant and personalized. Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Personalization] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Your LinkedIn profile isn’t just an online resume—it’s a hub where you can showcase your expertise, your specialties and credentials, highlight past projects, discuss causes you’re passionate about, and even express your personality. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Personalization] 6 Vital Features to Look for in Marketing Automation Software this Year
    It finds ways to improve the consumer’s experience with a business through real-time data accumulation and targeted personalization. This is a crucial step in the personalization process that many consumers expect and appreciate in 2015. 3. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Personalization] Marketing Automation, Meet Customer Communication
    If you do have such a person and they are aware that this is in their job description, then you are way ahead of the curve and you should introduce them to your marketing operations team so they can get in on the action with the automation thing and start using first names again. Good marketing automation is a subtle thing. For real. Why us?
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Personalization] 4 Types of Content Essential to Driving Leads
    With videos, you have an opportunity to show your customers your business’ personality and showcase what is possible without necessarily saying that much. In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. Blogs. Case Studies. eBooks. Videos.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Personalization] Electoral dysfunction: Why the party marketing machines aren’t working
    And most of all like a good sales person - ask, listen and then share your opinion. Come May 7 th , Britain will go to the polls to elect a new government. Political parties and parliamentary candidates are in overdrive – trying to persuade the electorate to say yes and vote for them. By all accounts - no. They’re all as bad as each other”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Personalization] 8 (Free) Google Resources B2B Marketers Need To Know
    If you’re ever interested in what Google knows about you and your respective email address , make sure to check out your personal Google Dashboard. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History. Page Speed Insights Tool.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Personalization] Making MarTech Investments? Bet on the Customer
    Looking forward, there’s a rapidly emerging class of customer-centric technologies to consider for investment, such as omni-channel personalization, predictive analytics, machine learning, and automated demand gen that provide new capabilities. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Personalization] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    From building complex multi-channel, multi-device relationships, to having 1:1 personalized conversations, to the Internet of Things , and more, The Marketing Nation Summit always has insights from the best and the brightest. As an example, a person with a fixed mindset might believe “I am simply bad at math.” Sign me up!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Personalization] It’s not a pitch, it’s a person. The super powers of influence marketing
    need a personal shopper! needed a personal relationship, not another aisle of food displays. It’s not a pitch, it’s a person — a common mistake being made out there today! To read more of Konstanze’s work, check out her personal blog. The post It’s not a pitch, it’s a person.
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Personalization] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    What’s your advice to the person who either is a job seeker or thinks they may become a job seeker? BRIAN: I’ve had the front desk person say, “Somebody’s here with their resume. They can hand it to a sales person, who’s there to sell the company. It’s the real McCoy, it’s the authentic person, etc.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Personally, I''ll bet on the machines in this contest, although with many caveats about how long it will take before humans are fully or even largely replaced. Proper value measurement – which means estimating the incremental impact on lifetime value of each marketing message – also relies on persons and life stages as a framework.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    In this new era of engagement marketing, mass marketing and campaign-based marketing fade into the distant past as marketers engage with customers across their buying journey, with personal and more relevant messages. Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    ” “How can I trust someone I’ve never met in person?” Little-to-No In-Person Contact This isn’t an issue for everyone. Video calls may suffice and an overlapping conference trip where you can grab coffee in person is a bonus. Is your firm's website overdue for a redesign? Check References.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] 4 Rules to Build a Lasting Relationship with an Influencer
    In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal branding, and develop lasting relationships with the leaders in their sector. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Raymond Morin.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. Develop Personal Relationships. It’s been a great event so far.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Podcasting – Another Effective Way to Get to Contractors
    Jay Baer, in a recent episode on Social Media Examiner, said, “There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.” By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Wasting your ad money? All Facebook fans are unequal
    Personally, I’d only spend a fraction of that $20k on retargeting strategies. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? But let’s be real, shall we?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Personalization] Email: Retention Strategies in an Acquisition World
    But it takes you two minutes to personalize. And if you personalize something as simple as a LinkedIn request, then yes, I’m more likely to say “Yes, I’ll do that.”. SHERRY : So it’s not that hard to personalize. To begin with, if you buy a list, then you can show the person’s name. That kind of thing?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Personalization] The 2 Most Important Concepts For B2B Content Marketing Success
    Defining markets based on demographics— data such as a person''s age, income, marital status, and education— is the legacy of 60 years of selling to the mass market.”. Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. Slow down! 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 14, 2015
    [Personalization] 5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas
    There’s also an ongoing customer demand for consistent quality content that personally speaks to their needs. Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. The game of brainstorming is changing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Personalization] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    We’ve always operated with the goal of creating simple, yet powerful technology for marketers to deliver the right message, to the right person, at the right time. More specifically, marketers can better target audiences based on who they are, their buyer stage, and their individual behaviors over time to create more personalized ads.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Personalization] Why Marketing Automation Needs Permission Marketing
    Personal : The content is relevant to the lead. Use permission to ensure the content is relevant and personal. and this permission can be revoked any time, so using permission must be done carefully by making content that is always relevant and personal. For some marketers, this whole concept feels foreign. Here''s why.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Personalization] 5 Tips to Take Your Infographic from Static to Electric with Video
    They inject personality into a video, and provide a way to humanize the content and help make it more relatable. Not many content forms can beat the infographic. It’s got style, it’s got class. It provides a lot of information, facts, and statistics in an easily digestible, and even better, enjoyable way. How does the content flow? Style.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Personalization] Digital Awesomeness Series: A Day In The The Life
    probably say the same thing to each person too. This is arguably the most important part of the process. I’m looking at the top hospitals across the United States and finding the right person to reach out to. smart man once told me, you could be calling 100 people but if one of those 100 isn’t the right person, it’s all for nothing.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Personalization] 5 Brand Building Facts Every Marketing Director Should Know
    When developing your guide, cultivate a tone (visual and written) that represents the personality of your firm and resonates with your target audience. As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Personalization] The Dos and Don’ts of Marketing Warfare
    This may include introducing a lower priced alternative, more personalized service, or niche offerings within the market. This is not an opportunity to make personal attacks on the owners of competitor brands or publicly take unnecessary shots at their brand or efforts. The Four Strategies. Do speak to the right market.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 13, 2015
    [Personalization] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
    blog posts, 5.) in-person events and 6.) The most effective tactics were 1.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. 2. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Not a person -- unless you’re willing to burn bridges -- but take on an accepted way of doing things and turn it on its head. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. She attracts them by giving “away as much info as I can.”
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Personalization] Healthy Habits For Optimizing Your PPC Campaign
    As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. Trim down before you scale . Cut the fat before you scale. Breathe.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [Personalization] [Infographic] A Marketer’s Guide To Going Mobile
    Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don’t miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Just think about how quickly mobile has progressed over time. Remember your first cell phone?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] 8 BuzzFeed Long Reads With Seriously Compelling Stories
    He''s a friend, a mentor, and an extremely positive personality, which is a big part of why he''s become so successful. It was a sample of cerebrospinal fluid that came back with the verdict: Kali had a "brain-eating amoeba" -- a parasite found in fresh water and mud that can enter a person''s brain directly by way of their nasal passage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 13, 2015
    [Personalization] 8 Easy ideas to make your presentation memorable
    When you are funny, every person in the room is suddenly paying attention. When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. That’s a difficult feat, even for the best presenters. typical keynote speech is 45 minutes long. Information needs to be Acquired. 2. Make sense?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Personalization] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Basically, simplicity is a function of a person’s scarcest resource at the moment a behavior is triggered. If a person comes to a landing page and sees a ton of form fields, they might feel overwhelmed and bounce from the page quicker than you can say “conversion.” Want to design a landing page that persuades people to convert?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Personalization] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Top performers are also more likely to personalize campaigns based on their customer preferences. This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture , nurture , convert , and expand. . Expansion Metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Personalization] Optimizing Lead Distribution for Higher Conversion
    If a qualified sales lead is not followed up by the assigned sales person within 24 hours, they can count on an email or call from their sales manager. If a sales lead goes more than 48 hours before being touched, that sales person risks having that lead assigned to someone else — someone with more selling time capacity. Leverage this.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Personalization] Why the Agency World Loved 'Mad Men'
    Throughout, we have been witness to troubled public and private lives, personal struggle, and even surrender in the face of social upheaval. His agency invented mythical personalities that held American values at their core. In short, the re-evaluating of history is provided through personalization. Make it memorable. B.A.R.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Personalization] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    Martin , the founder of Heavy Hitter Sales, examined the personalities and habits of over 1,000 salespeople to suss out what separates quota busters from those who miss the mark. What are these top personality traits, according to Martin''s research? Personality Traits of Top-Performing Salespeople. 1) Verbal Acuity. Great.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Personalization] How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]
    But when it comes to personal information, our sharing strategy might be a little different. Or a random stranger to be able to scroll through pictures of your baby niece dribbling applesauce on her onesie? M any people want to limit who actually sees the stuff they''re posting on social -- especially personal photos.
  • FATHOM  |  FRIDAY, APRIL 10, 2015
    [Personalization] 4 Things the Viral Photo of a Crying Doctor Taught Me about Healthcare Content Marketing
    Healthcare is personal. But it’s important to play into the personal side of healthcare by getting to know your audience. A few weeks ago, this photo of an ER doctor crying after losing a 19-year-old patient went viral across the Web. What makes it so endearing? Why did it go viral? Here are a few points I took away: 1. know I will.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Personalization] Why You Need to Stop Speaking "Techlish"
    When they move away from "techlish," they reveal their voice, personality, perspective and expertise through content that makes stronger and lasting connections with their audiences. Learn more about growing your business by speaking to humans and dealing person-to-person rather than B2C or B2B in SPROUT Content’s free ebook.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Personalization] 5 Essential Features of an Architecture Firm’s Website
    Your About page gives you a chance to express your personality and tell your story. Be personable: Don’t ramble on about the history of your company in a dull, “corporate” tone. As an architecture firm, your website is often a prospective client’s first introduction to your body of work. Add a watermark.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Personalization] How to Achieve Clean Data in B2B Marketing
    With these two email addresses for one person, your marketing automation system is going to send two records into your CRM. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. years.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Personalization] Why Long-Tail Keywords?
    Not only that, keywords must be combined with relevant and personalized content to create the perfect inbound marketing storm that results in leads and sales for your business. As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Personalization] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Here’s how they described it in a blog post announcing the new product: Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Personalization] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Marketing automation enhances the email marketing process through personalization features that optimize email creation, and analytics that track engagement. 3.    Create Custom Offers with Personalization. Today, consumers have all the power. They conduct their own research before making buying decisions.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Personalization] What Does Your Email Writing Style Say About You? [New Data]
    In a similar study on virtual bias , researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos -- and the results revealed that passive, virtual impressions tended to be more negative. Every day, humans make snap judgments. Here''s what we found.
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Personalization] Productivity Tips: 9 Tools to Tame Your Inbox
    So there’s no way one person’s email management system will work exactly the same for anyone else. We spend an enormous amount of time managing our inboxes – 28% of our time each week, actually. That’s according to a report from the McKinsey Global Institute. And that’s just for work. Email costs us more than time, too. How many emails?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Personalization] 7 Reasons CEOs Say Yes To Marketing Automation
    Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” The marketing automation industry grew by 50% in revenue to reach $1.2 billion.” ” 3. ” 4.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Personalization] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    One of my personal favorites was, “My fridge: 100 viewers and I’ll drop eggs.". hope you''ve found my initial observations and tips helpful. I''d love to hear how you''re using Periscope, whether for personal or professional use. In the last month or so, there''s been a big surge in live video broadcasting. Another example? Exclusive.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Personalization] 1:1 Communication - The Next Big Evolution In Marketing
    Trust me when I say it is important, but as marketers we also need to realize that we are gradually moving away from “push”-based marketing, and gravitating towards communicating with customers on a more personalized and 1:1 basis, through multiple channels and the devices our customers use. But why? That’s not good.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 9, 2015
    [Personalization] What Marketing Content Works Best for B2B eNewletters?
    They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. What information helps you run your business, your family, your personal life? Can you include a short story about your personal life or something that happened in your career that is funny or meaningful?
  • VASILE STOCIA  |  THURSDAY, APRIL 9, 2015
    [Personalization] Email Security Tips that Will Keep Business, and Their Contacts, Safe
    They simply send one email after another, sometimes filled with personal information and never dream the information could be hacked by someone with dishonorable intentions. Few people think about whether or not their email is secure. Business owners often do the exact same thing. Continue Reading. Technology anti-virus email secure
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