• CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Advertising Has a Geographical Bias. What’s the Solution?
    Our footage, made up of in-home recordings and trips to the store, would be pieced together into a documentary about the ways personal decor habits and shopping processes could aid loyalty enrollment. After the election of Donald Trump last November, the bubble surrounding New York ad agencies popped. Often, they fail. simple solution.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Personalization] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Offer opportunities to sign up for a personalized demo. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Personalization] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    legal services, construction work) where your online presence needs to be as consistent and predictable as your personal communications, delivery of services, what-have-you, then GDD might not the best way to approach your web design efforts. The artist’s response, and of course I need to paraphrase here, was: “Intelligent dance music?
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, JANUARY 24, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, JANUARY 24, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, JANUARY 24, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Personalization] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. This presents the opportunity to get to know your audience better, ask targeted questions, add personalization to your messaging strategy, and bring the B2B brand to life. In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Why CMOs Need To Be Bullish On Mobile DMPs
    Data Management Platforms enable marketing and advertising teams to deliver personalized web experiences to customers. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Stats Incredible. Sophisticated Mobile DMP.
  • DISCOVERORG  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Account-Based Customer Success: The Refrain Remains the Same
    It’s early still, but we are huddled with Marketing to align on personalized messaging, with Customer Success to ensure a coordinated Team approach alongside our existing account managers, and with Sales Operations to execute relevant touchpoint cadences. These things have always made sense. What are we learning so far? Same thing.
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Personalization] The Buyer’s Guide to Artificial Intelligence Software For Sales
    AI-driven software can eliminate a great deal of manual work, helping you make decisions on how to approach prospects, personalize your conversations, and most importantly, focus on the leads that deserve extensive follow-up. Letting you implement personalization at scale in your outreach and campaigns.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 24, 2017
    [Personalization] More Sales Less Time
    This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling.  In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. So what’s the meat in this book?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Empathetic Marketing: How To Connect With Your Customers
    The natural instinct of the business person is to want to promote itself and put its best face forward.  It’s counter-intuitive to think that you can sell more stuff by not talking about the stuff you sell. This person said that “Here at Wells Fargo, we are just buying reach and frequency, the kind of classic TV ad buying model.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Don’t take anything personally here or get caught up in defending your products, services, or processes. Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? That’s a lot of pressure.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Personalization] 3 Brands That Are Revolutionizing Instagram Marketing with Live
    In fact, unlike many marketing campaigns, live video simply requires somebody to push a button while a brand or personality does whatever it does best. In some ways, this felt like a bold move. Even Snapchat waits until users are ready to view their disappearing pictures or video snippets. Loft: Feel Like a Friend. The best news?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Personalization] 4 Secret Weapons for Sales Enablement
    This person’s job should be to take all the research that marketing has already done and package it up for sales. Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Personalization] How Your Business Can Survive The Ad Blocking Wars On YouTube
    Overall, people are primarily using ad blockers due to a concern over misuse of their personal information. If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. Ad Blocking Early Adopters, Young, Tech-Savvy.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Personalization] The 32 Best Twitter Marketing Tools
    powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. Google Review Count:  436. like it.” —  ” —  ViralBlog. ” —  BuzzBlogger.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Personalization] Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
    Drawing from their own personal experience on the subject, they share their best advice on working for free below. It's just as important as the work you do, so get used to being a business person and charge for your work. We asked 10 agency leaders, consultants, and experienced freelancers to weigh in on this age-old debate. Julie T.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Personalization] 5 CSR Tips So You Can Start Giving Back This New Year
    Research involving companies like Procter & Gamble , General Mills and Timberland has shown that many of their stakeholders did not know about their CSR initiatives or did not find them personally relevant. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation.
  • VIDYARD  |  MONDAY, JANUARY 23, 2017
    [Personalization] Meet the Vidyard Team, Video Style: Thomas Karthaus
    Discover who the most influential person is in Thomas’ professional life, and the funniest thing his dog has ever done in this video: What didn’t make the cut. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! And now I am! It’s called Rustik.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Personalization] How a brand audit could revitalize the Democratic party
    like a Justin Trudeau-type of personality). Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. Maybe it should re-brand itself? America’s two-party system has a long history. thorough brand audit would help.
  • VIEWPOINT  |  MONDAY, JANUARY 23, 2017
    [Personalization] Proof that Account-based Marketing Works
    What really counts is meaningful, personalized engagement with the folks in a position to buy. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you.
  • CONTENT STANDARD  |  MONDAY, JANUARY 23, 2017
    [Personalization] Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman
    ” According to the Content Marketing Institute , the most-effective marketers are more likely to document their content marketing strategies and hold regular meetings—61 percent of the most-effective B2B marketers meet daily or weekly with their content marketing team either virtually or in person. Global marketing works like music.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Personalization] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization  to leverage this information to personalize the content displayed. Context Data:  Context is all about gaining insight into who the person is that’s taking the action in question. Which company does this person work for? How to Use Intent Data.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Personalization] Where Do Bots Come From? A Brief History
    As it turns out, we could -- one with which we ultimately began interacting as if it were another person. With regard to Bayerque’s credit to smartphone use, it can be conjectured that voice search gave rise to the rapid growth of bots among consumers due to their introduction of AI personal assistance. How does it work? The 1950s.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Personalization] Blockchain marketing: how the technology behind Bitcoin could change marketing
    For example: Individuals, not brands, will control access identity and personal information through services like uPort , MetaMask , Blockstack , or Keybase. The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. Thanks, Jeremy!
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Personalization] The 7 Traits of Successful Content Marketers
    One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. Caution from Joe: The book is extremely chauvinistic. Desire.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 23, 2017
    [Personalization] This is the week that was in B2B: from GE fire-fighters to dumb phones
    No surprise really given in-person events were rated the most effective B2B tactic last year in a CMI study (for the 6 th year running). In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. Get creative here.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Personalization] 20 of the Best Free Fonts for Designers
    Inspired by -- you guessed it -- classic bourbon labels, this sans-serif has a big personality that demands attention. Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Free Sans-serif Fonts.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [Personalization] Rethinking Buyer Personas In An Era Of Digital Transformation
    by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets.  Digital technologies and resulting transformation turning markets literally inside out.  Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Why? .
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 21, 2017
    [Personalization] How to Create Great Work Using Gut Feel: Perfect Your Footwork
    As a result, I’m getting better at indentifying the moment in a story when a person begins to trust their intuition. Exploring intuition is a strange thing. You start going down deep, dark rabbit holes of your mind. It’s like … what even IS a human, man, yanno? Read More. Content Marketing
  • JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Personalization] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    While the publication itself is impressive for its time, Robert feels the person behind the effort is what’s truly worth noting. Around this time, he realized he could channel his personal passion for growing flowers into a viable business opportunity. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41).
  • CONTENTLY  |  FRIDAY, JANUARY 20, 2017
    [Personalization] Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read
    In many ways, Zuckerberg’s personality mirrors the tone of his platform. He’s been molded with minimal personality for maximum appeal, which is the same reason Facebook has grown so much. Selected by Dillon Baker, tech editor. It’s no secret that populist movements are gaining ground across the globe.
  • ETRIGUE  |  FRIDAY, JANUARY 20, 2017
    [Personalization] The value in anonymous visitor tracking. Part two
    Sales and marketing folks can easily use the anonymous data to triangulate on a given organization’s buyers and work to establish personal communication with them. But what if that person had already visited your site 10 or 20 times in the last year? wrote a short piece last month about the value of anonymous visitor tracking.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Personalization] The Importance of Influencer Marketing
    Let’s check it out! A few stats: 92% of people trust personal recommendations over brands – even if they don’t know the individual making the recommendation. First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.) What does this mean for your brand?
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Personalization] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” But Shelly is the last person you could imaging dwelling on disappointments. need to pay it forward. Shelly Kramer Expanded My Professional Horizons.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Personalization] 5 Steps to Kickstart Your Account-Based Marketing Program
    In a recent ZoomInfo and Ascend2 study,  only 33% of marketers  rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Personalization] For Email Marketing That Sticks, Story Matters
    Much like its analog predecessor, email marketing can matter more than other forms of communication because it’s personal. An email is written, in theory, to a particular person—it stands to reason, then, that its message should resonate with the addressed individual. For starters, there’s zero personalization.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Personalization] Is Optimism Bias Blinding Your Marketing Strategy?
    The person I loved and had spent the last seven years with suddenly walked out of my life. I was blindsided. Last year, my life was derailed. In my mind, we were going to get married, buy a house, have kids. We were best friends, partners in crime, yin and yang. We were unstoppable. What Is Optimism Bias? Let me give you an example.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Personalization] 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
    Thinking about that seemingly endless schedule can cause some anxiety, which you don’t want to bring into a place that’s designated for personal time -- especially at a time of day when you’re supposed to be winding down. Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue!
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Personalization] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    These are appointments that are being set with prospects who have not raised their hand and said “I’d like to speak with a sales person.” Sales and marketing organizations must personalize and tailor communications to the needs of accounts with similar characteristics. The Fastest Growing Companies Do Hard Things. But, 4.2 Average 57.0
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Personalization] Rethinking the Role of Marketing in B2B Customer Engagement
    The Average B2B marketer throws money at retention but doesn’t take the time to personalize efforts. Track message relevance: Top Performers tend to invest more time and effort personalizing campaigns and addressing customer preferences where budget is being allocated (unlike Average firms). Marketing alignment with sales – 90%.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Personalization] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    Guidelines from the Media Rating Council count a video ad as viewed when at least 50 percent of the ad is visible for two consecutive seconds. 3) Personalize Websites with Dynamic Content. Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing.
  • HINGE MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Personalization] 5 Essential Components of a Visible Expert Toolkit
    We talk to a lot of subject matter experts who want to know how to build their personal brand and increase their visibility within the marketplace. Why Your Clients are Stressed and Why You Should Care Brand Personality: An Approach for Professional Services. Related Stories Is Your Consulting Firm Top of Mind?
  • FATHOM  |  THURSDAY, JANUARY 19, 2017
    [Personalization] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    Even then, you’ll have to work to determine who has final ownership and push that person, or group or persons, for approval in a timely manner, even when they have pressing organizational situations on hand. What you might not know if you missed the webinar, though, is that it is worth it. Employ negative keywords strategically.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Personalization] How To Maximize Your ABM Investment With Better Data
    Either there is missing information that is needed for personalized messaging or — even worse — there is incorrect firmographic or contact data that leads to botched campaigns. What has account-based marketing done for me lately? This was down from 34% in 2015. Account-Based Marketing
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Personalization] How Many Touchpoints Are in a Typical Campaign?
    Every answer they provide while they complete your neato personality assessment is a touchpoint. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. Landing page. White paper. Don’t get me wrong.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Personalization] Mobile marketing must-haves in 2017
    These responses may be prompted by opting into an email newsletter or contacting support, and the messaging that follows is scheduled ahead of time to scale your operations and provide personalized support. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Personalization] The Story of a Storyteller Who Became a Vidyard Customer
    Audiences are different, and good marketers know that the story that works for one person may not work to convince someone else. Have you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? What could I do with if I had your knowledge or passion or skills?” Well I have. Stephanie Totty works at ExamSoft.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Personalization] Tools and Tips for Outbound Sales Prospecting
    This includes account profiling, email personalization, and maintaining follow-up tasks. We leverage everything we learn about a prospect to personalize our outbound emails and phone calls. Because In our case, we use LinkedIn Sales Navigator to personalize our outreach. We do everything with that in mind. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Personalization] The new standards for strategy and social media success
    If somebody walked into your store, you would not demand an email address before talking to that person. things companies can do to track behavior, link emails to sales, and even determine incredibly intimate details of a person’s life from their online behavior. With permission, I’m providing this content to you today. .
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    Anyone can conduct a search on LinkedIn for a certain decision maker or role (SVP, head of business development, marketing manager, for example), capture available information on that account, and reach out on a personal level. In 2016, the movement was around personalization – specifically personalization at scale.
  • VIDYARD  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] 3 Reasons Video is a Phenomenal Sales Tool [Infographic]
    75% of late-stage prospects that received a personalized video closed ( Click-to-tweet! ). It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video!
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] What Does it Take to Build a Successful Sales and Marketing Team?
    Marketers will gain new ideas for content creation and develop a more personal narrative for their content that is more in touch with the actual needs of prospective clients. Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing.
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] Killer Content Marketing
    His passion is creating personalized marketing strategies and watching them come to life, just as the Reply All campaign did. We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards  for our work on our latest ebook, Reply All. The Masterminds.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] The Secret to Getting Exactly What You Want (In Business)
    We also uncovered the next logical area to hire for, allowing us to replicate processes AND people as we scale. I’ll be the first to admit that I’m not a numbers person. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain. Patience. Tenacity .
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Personalization] How to Detox From Social Media Without Deleting Your Account
    We take an Instagram of our coffee art , record a Snapchat Story of our commute home, and finally sit down at home to catch up on what’s going on on our personal feeds while we eat dinner and watch television. If you feel comfortable with the amount of time and energy you’re spending on your personal social media accounts, then carry on.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Personalization] 5 Insane Advantages of an Inbound Website Redesign
    Personalization and smart content that tailors your website to customers, helping to delight. Awareness — Person is aware they have a problem, and they're looking to identify and understand it. Consideration — Person becomes aware of potential solutions (including your product or service!) They're entwined. How does that work?
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Personalization] 5 Most Common Reasons why Influencer Marketing Fails
    Content Blue Marker. 4) Employees’ lack of confidence in building personal relationships. Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially THE REASONS WHY. 1) Lack of influencer-focused resource.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Personalization] Leveraging AI for Sales & Marketing – Beyond the Hype
    Targeting customer segments with personalized content and campaigns. This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. Bolstering account-based strategies.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Personalization] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. ViewedIt is a free video and screen recorder for Chrome that lets you quickly create personalized content to send to prospects. We all do, really. Streak.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Personalization] Social media strategy leaders: Robert Bochnak
    This personalized approach gives me unlimited opportunities for engagement. Through our personalized approach to social media, ROI is tough to gauge. Hello, Bob ! Can you please describe your professional background? It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 17, 2017
    [Personalization] 5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation
    Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Over the last six months we have been experimenting with personalization to improve the performance of our customer communication. Getting Personal. The Basics. All rights reserved.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Personalization] Lead Liaison Opens It’s Doors to Partners
    They boast a wealth of native integrations, as well as a full-featured API and Zap that offers additional ways to connect the system’s capabilities to other applications or create personalized integrations. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. About Lead Liaison.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Personalization] What We Learned From Our First Year on Medium
    This makes Medium an inherently social platform where opinion pieces, personal accounts, or reaction posts often have a stronger performance than on our home blog. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. That planet is your website. Grab your space helmets.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Personalization] AI Throwdown: Google Assistant vs. Siri [Infographic]
    Zlated Media ventured to find out, putting both personal assistant apps to the test. The world is abuzz with tech talk. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis. The natural question, of course: Which is better? So, is there a winner?
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Personalization] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    In your case, the genie in the Zoltar machine may be the sales person on the phone pushing a marketing product or service that you may not need or are not yet ready to use. person with such insight is a valuable marketing commodity. But that is exactly what happened the other evening when I watched the 1988 film Big. assessment.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Personalization] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Well, instead of thinking of our audience as a bunch of businesses, or marketing departments, or sub departments – we thought, what would grab an individual person’s attention, regardless of company or position? Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • HINGE MARKETING  |  MONDAY, JANUARY 16, 2017
    [Personalization] Why Your Clients are Stressed and Why You Should Care
    Related Stories 3 Sales and Marketing Strategy Ideas for 2017 Brand Personality: An Approach for Professional Services Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know. Video Transcription. Why Your Clients are Stressed and Why You Should Care. And that is highly educated, white-collar workers.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Personalization] 3 Ways To Research Companies For Personalized Video Sales Outreach
    If you want to get noticed by your prospects today, your outreach must be highly personalized. That is, it’s simply not personalized enough, and prospects aren’t going to bite! Personalizing your messaging is absolutely essential when trying to get in front of your prospects. There’s no two ways about it.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Personalization] How to simultaneously attract new prospects and retain loyal customers
    It only took one conversation with a real person to make me a loyal Apple fan again. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  Sealed the deal. What could you improve?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Personalization] Content shock re-visited, the content marketing myths and realities
    If the personal and financial cost of producing articles for the HBR continues to rise and I keep getting rejected, I’ll have to drop out of the competition eventually. Facebook explains that an average person could be exposed to more than 1,500 stories a day on the platform. By Mark Schaefer. There’s simply too much stuff.
  • INFLUITIVE B2B  |  MONDAY, JANUARY 16, 2017
    [Personalization] The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
    They expect personalized, relevant experiences. Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. measuring abm success referrals
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Personalization] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. Using cookies. Job title targeting (JTT).
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Personalization] How to (Finally) Simplify Your B2B Marketing Technology Stack
    ” It’s easy for everything to stack up on your team, and before you know it, your marketing mix is a tangle of mismatched reporting, tiresome manual inputs, and arcane pathing that only one person on your team fully understands. The VP of marketing at a B2B technology enterprise sits in her office. The Playing Field. Right?
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Personalization] Here’s How to Get Closer to Your Audiences with Storytelling
    Some resources to consider: * Crystal Knows: This social media research tool provides personality insights for every individual you are aiming to reach. Enter the name of anyone—perhaps someone who represents your target persona—and learn about this individual’s personality. billion as of the end of 2016. Get inside their minds.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Personalization] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    Earlier this week, BuzzFeed released a 35-page dossier compiled by a person who claimed to be a British intelligence official. Here’s what you missed while deciding to avoid billboards forever … Deadspin: Craven Reporters Scold BuzzFeed For Reporting News. Selected by Joe Lazauskas, editor-in-chief. Esquire: A.J.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Personalization] The Power of Unsolicited Pitch Letters
    If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. Lacking this insight, you have no tangible basis for an effective pitch letter.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Personalization] How to Create Powerful Customer Testimonials Using Video
    customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. Instead, interview each person individually, and blend the segments together during the post-production phase. Smart companies create customer testimonials. You’re busy.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Personalization] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. Real talk: I love REI. When I want to get my outdoor adventure on, REI is the place I turn to. My relationship with REI is more than merely transactional, however.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Personalization] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Now, with our new instance, we can reach our entire database with one email blast if needed, while also maintaining the ability to segment and personalize. Author: Cassidy Milder Every growing organization has important thresholds to cross. But growing companies can hold themselves back when they grow beyond the tools that they use.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Personalization] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    11 Tips for the Most Productive Q1 Ever. 1) Invest in personal assistant apps. Technically speaking, not all personal assistant tools are created equal. Check out our top picks in “ 5 Personal Assistant Tools That Actually Make Life Easier.”. 2) Make the most of your downtime. So how do you prioritize them? Not to learn.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Personalization] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Segmentation Some marketers claim they are using personalization because they use visitor segmentation in their messaging.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Personalization] 7 Trends That Will Change Social Media in 2017
    We’re not suggesting that you abandon professional photography and marketing video production, but ephemeral content on Snapchat and Instagram is a great way to showcase the “other side” of your brand’s personality with authentic, unscripted, unpolished content. So where should you be planning to focus your live streaming efforts in 2017?
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Personalization] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. Identify key decision-makers:   Small-scale, in-person panel discussions, dinners, and other events can build rapport with C-level executives who are often hard to reach by other means.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Personalization] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    Related Stories Brand Personality: An Approach for Professional Services 3 Sales and Marketing Strategy Ideas for 2017 Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Brand Personality: An Approach for Professional Services
    Professional services firms aren’t exactly known for their personality. And personal interaction. And the personality your firm projects can really set you apart and make you memorable. What is Brand Personality? Brand personality is the outward-facing human component of your firm’s image. But don’t go half way.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Personalization] 7 Companies That Should Buy Medium, Because Why Not?
    Medium’s 60 million-person audience likely includes the type of affluent people Amex wants to reach. For some reason, companies still can’t publish articles directly on Pulse, which means you have to bug your VP of marketing to post the article you ghostwrote for him on his personal account. So what happens now? Salesforce.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Survey: 3% of Customers Describe Marketing Emails as Personalized
    Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. However, just 3 percent of customers describe their emails as “personalized.”. The Use of AI in B2B Marketing.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Personalization] How to Plan Marketing Content Around Event Promotion
    Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending.
  • VIDYARD  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Adding Video to Your Sales Emails is No #SalesFail
    The average person receives a whopping 100+ emails a day, and opens less than 25 of them. Getting attention from your prospects isn’t always easy. Combine that with our goldfish-like attention span, and it’s a recipe for your email going unnoticed. And to make matters worse, we’re only human. Or worse, misspelled your prospect’s name?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Why Financial Services Brands Need Content Marketing Now More than Ever
    She chooses a small company with a reputation for its personal touch. Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Consider, for example, a 30-something Millennial who is finally making a decent salary. Buy a house? The problem?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Personalization] 9 Handy Business Calculators That’ll Make Your Life Easier
    This calculator will help your team understand the value of sending an email campaign and the opportunity to generate revenue on each person that clicks through to close a deal from that email. 7) HubSpot's Inbound Marketing ROI Calculator. Handy Business Calculators That’ll Make Your Life Easier. 1) Attend.com's Event ROI Calculator.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Then, find ways to nurture those relationships by: focusing on solving your customers’ problems (not selling your services); building emotional bonds (by adding value and doing more than what’s required); making relationships personal, so that customers have a hard time letting go (even if you make a service mistake). Six times!
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Marketing Automation for Associations
    Let's say you identify a subset of hot leads who've attend live events (either a webinar or an in-person gathering) in the past three months. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It's more complicated than that.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Personalization] Debunking 5 Agile Content Marketing Myths
    Even if you’re the only enthusiast inside a content team, you can start by learning to use a Personal Kanban system to manage your workload. I can almost guarantee that your teammates will soon be begging to know your secret, and then you can spread the Agile word a little further. Why Agile Marketing Should Be A Focus For CMOs Now.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Personalization] 5 Interview Questions to Assess Emotional Intelligence
    One of the most easily recognizable qualities of an emotionally intelligent person is their ability to deal with criticism. self-management) 3) Do they seem aware of the other person's motivations and challenges? Emotional intelligence is more than just a buzzword. Well, I just care too darn much about my work. See how they react.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Personalization] Creating a 2017 Marketing Roadmap for Success
    His passion is creating personalized marketing strategies and watching them come to life. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. When it comes to technology, this metaphor is especially apparent. But don’t get discouraged.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 11, 2017
    [Personalization] Study: 49% of Content Marketers Aim to Drive Brand Awareness
    When sharing metrics of success, 32 percent of respondents focus on sales metrics (the number of people who become a customer), 29 percent focus on lead generation metrics (the number of people who provide personal information), and 29 percent focus on consumption metrics (the number of people consuming your content).
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Personalization] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Double tap your swipe mate, and our personal drone will show you what that special someone is up to right now!”). A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. We’ve done Oscars content. ”).
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