• BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Personalization] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community. To illustrate how powerful this can be, Aaker discusses the brand-as-personality. FOR EWORD by David C.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. Personal Relationships ? Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Personalization] Inspirational Quotes From the World's Top CEOs [SlideShare]
    Push yourself to improve on a personal level, and you may see the fruits of your labor in your next sale, meeting, or project. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Personalization] [Video] How the Social Employee Fuels the Brand #SocBiz
    This can be as simple as a suggestion or a short answer, or it can be a link to content that will help the person you’re engaging with learn more about a particular subject. But in Möbius communication, you are selling your personal brand first and foremost. Today, we look at our video, “ What is a Möbius Strip ?” How does this work?
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Personalization] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    The personality and goals of each ACLTC graduate shone through each of their presentations, and the positivity that Wengrow has clearly founded his program upon is obvious in each of them. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. Cisneros, Jr.,
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Personalization] 7 Tips to Hire the Best Freelance Writer
    Hiring a writer is the professional version of hiring a babysitter; you want a reliable person you can trust. 'Image source. professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Know What You Want. Look at Published Work. What  SEO do you do?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Personalization] Move Beyond Sales With These Business KPIs
    Employee Retention: Are we creating a brand that employees are proud of and a place of work where they can grow personally and professionally? By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. Where Marketing ROI Is Heading.
  • BIZNOLOGY  |  FRIDAY, AUGUST 29, 2014
    [Personalization] Location-Based Targeting – what does it really mean for marketers?
    case study earlier this year found that by tracking the smartphone movements of users for just one week, a lot could be inferred or even determined about the person. 'If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Personalization] 6 Psychological Tricks to Help You Nail Your Next Interview
    Mirroring or "mimicry" happens when you match another person''s expressions of nonverbal communication, like body language, gestures, vocal pitch and tone, posture, eye contact, and body orientation. 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? Want that job? You''ve got to be likeable.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Personalization] Conference Attendees: How to Get the Most Bang for Your Buck
    5) The Salesperson’s Conference Checklist: If your prospects are attending a conference, it’s a great idea to attend, too, so you can get some in-person interaction and build relationships. For example, maybe you’re interested in finding a job and also creating content to build your personal brand. No, seriously.
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Proven Listening Techniques for Awesome B2B Telemarketing
    And because we lose the ability to use body language on the phone, listening is even more important on the phone than during an in-person sales call. Alternatively, the person you’re speaking with has a chance to hear what they said and fill in the gaps. But first, how do you know what other people want to talk about? Parroting.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Personalization] CMOs are Spending More on Marketing Analytics, Social and Content
    Personalized communication and messaging is one of the biggest trends in the industry today, with almost 25% of respondents citing the personalized buyer experience as a highly effective marketing solution. . ” 39.1% ” “Social media occupies an average 7.4% of marketing budgets. Image: Courtesy of Rigzone .
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Personalization] 15 Stats That Prove You Need Mobile Email Optimization
    And I''m not the only person who does this. 'I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. The following 13 stats explain why. Source: Gartner ).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Market Basket Boycott Has a Happy Ending
    Whenever I do a shop, I’m sure to run into someone I know, whether it’s a person from temple, a neighbor, or someone from the gym. 'Rainbow from Market Basket parking lot. c) Dianna Huff 2014 For the last six weeks, I felt as if I were living in an alternate universe from my marketing colleagues. And, I had a front row seat!
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Personalization] 9 Stats That Will Change Your Mind About Email Marketing
    Personalizing your emails with the receivers name and content tailored specifically to them adds a nice touch. Personalization in emails leads to drastic increases in opens, click through rates, and conversions. 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Personalization] 5 Problems with B2B Marketing…and How to Fix Them
    Using your customers to create storified content is a relatively new concept for some marketers, and a good example of a trend that B2B marketers may be slow to embrace, especially when it comes to personalizing the content. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original. This is where creativity comes in.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Security Breaches in Healthcare: How To Protect Patient Data
    Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Are You Committing Content and Social Media Sabotage?
    And, surprisingly, online sharing carries essentially the same weight as in-person recommendations.” 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!” ” I thought. Astonishment began to sink in. So guess what I did? Nothing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Personalization] 6Sense Finds B2B Prospects Using Web Site Activities
    Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Formal release was in May 2014.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Personalization] How to Drive Traffic From Social Media Contests
    Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. Author information. Lilach Bullock. LinkedIn |.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Behind the Profile: 7 Tips for Doing an Interview
    Do the interview in person or by phone. Emailed questions can produce stilted answers that don’t offer insight into the personality of your subject. So often, conversations consist of one person talking about himself, until another interrupts to talk about herself. Ask what happened and you get the full play-by-play. You know.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Personalization] How to Develop an Unforgettable Voice in Your Writing
    3) Write from the first person. Always write from the first person. They want to read what you are saying -- from one first-person individual to another. The awkward third-person voice is one of the reasons why some corporate blogs fail often fail. always use a personable and first-person tone on my blog, Quicksprout.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Personalization] How to Make Your Product Look Sexy on Facebook
    Many businesses limit themselves here by being too professional and they forget that social networks like Facebook are very personal. The best practices are fine, but  allowing your unique personality to show through is what will really help distinguish you from the pack. 'By Aaron Lee, {grow} Community Member. You can do this too!
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Personalization] Your Leads Are Annoyed With You: Here's Why [Data]
    Human beings with mood swings, families, insecurities, personal and company goals. If you knew these individuals personally, would you play mind games with them? But never forget that behind every ebook download form and every demo request, there are real human beings. Probably not. The Stats. Lead Nurturing. Source: InsideSales.com ).
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    It’s about understanding what a lead does on your site before and after they call: showing which pages are best at attracting the lead (like a blog post or a page with a good SEO ranking) and then where that person goes on your site until they convert, such as going to a product page and then to the pricing page, and then picking up the phone.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] How can you CLOSE the Value Gap?
    Validate how the proposed solutions have been successfully used by other prospects just like them, and the tangible business and personal value they achieved. 'Today’s buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. Today, it’s all about the Benjamins.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] 5 easy copywriting rules for your content strategy
    You don’t need to be an expert, but you should understand it and have a well-articulated point of view, whether it’s based on your reading or personal involvement. 'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Your tone.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] 3 Highly Effective Word-of-Mouth Marketing Tactics
    “There’s an opportunity for customers to have a relationship with management, and so it’s easier to customize offers, to give personal attention, and these are things that tend to raise the level of satisfaction that the customers have and their willingness to advocate [on behalf of the businesses],” he adds.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] The Best Marketing TV show is coming back – sooner or later
    No one else does this and not a single person has created his or her own marketing show. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! When Atri came on to Act-On Software as CMO, he pulled the plug on the show.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] 4 Things We Learned from the Ice Bucket Challenge
    For those who have been living under a rock all summer, one can participate in the Ice Bucket Challenge by filming yourself dumping a bucket of water over your head, posting the video, and challenging another person to do the same – all to raise awareness for ALS (Amyotrophic lateral sclerosis, or “Lou Gehrig’s Disease). Read on to find out.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] The Best Career Advice We've Ever Gotten
    Instead, take it to heart for 24 hours, think about what''s true, what isn''t, and what you can improve upon, then circle back with the person who gave you the feedback to respond and share your point of view. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Joe Chernov, VP Content.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] 5 Writing Tips to Drive Your Readers to Action
    slightly humorous (provided that a bit of humor befits the personality and voice of the blog you’ve built up) — a little laughter will loosen your readers up and also increase the likelihood of them going through with it. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? Image source.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] How To Make Print Stand Out in an Increasingly Digital World
    We’re really thinking about how personalized a piece can be, and you can’t really do that stuff unless you get your hands a little dirty. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. The St. A: Definitely. My go-to font is Gotham.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] The Facebook Other Folder and the Strangers Who Love Me There
    This would ensure that legitimate business opportunities reach me, and that I’m able to expand my online connections with people I actually do know personally, but haven’t friended yet. business relationships Corruption on social web facebook personal branding facebook other folder kerry gorgone social networking Just, no.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Personalization] How To Chop Up Your Webinar Content
    Arm your co-presenters with social language and encourage them to share across their personal and corporate social channels as well. 'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content. Emails.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Personalization] 7 Skills New Marketers Need to Succeed
    Innovation Marketing Personal Branding 'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.”
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] 8 Clever Ways to Triple Your Content Output (and Traffic)
    To create a video, you can simply record yourself talking about the contents of one of your most popular blog posts, or record a Skype or in-person interview with an expert on the blog post topic. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Of course not!
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Personalization] No Time for Blogging? Think Again!
    Show your personality. add to the personality of your company, which might not be apparent anywhere else on your website. This person should be responsible, dedicated to the idea of blogging, not afraid to nag your authors, and ready to pinch hit when necessary. Guess what? You do! Why Blog Now? The uses for a blog are endless!
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Personalization] Maximizing Event Effectiveness 3 Ways
    According to a recent post via Content Marketing Institute,  Take Your Event Beyond the Venue: 4 Content Marketing Ideas , 70 percent of marketers rated in-person events more effective than nine other tactics for generating demand….four We know in-person events are effective. Why do we exhibit at these industry events? Results.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Personalization] The ALS Ice Bucket Challenge is the perfect meme
    If the ALS Association is smart, however, they’ll make the Ice Bucket Challenge their yearly go to, turn it into their own personal Red Nose Day or Poppy Day of Remembrance. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Personalization] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    In-person meetings and events remain important for complex B2B sales. While a large corporation like Oracle can easily run high intensity, big budget digital marketing campaigns, Sim’s leadership as CMO ensures a continuing focus on the more intimate events that are high-touch with customers in-person.  in no uncertain terms.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Personalization] How to Get People to Read Your Entire Blog Post
    can personally attest to my difficulty of focus, my need to skim, my busy life. try to tell true stories from my personal experience that help readers solve a problem, overcome a challenge, or aspire to greater success. 'Once upon a time, you wrote an article. It was a good one. Let me interrupt this fairy tale with a cold, hard fact.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Personalization] Do Content Marketers Need To Have Writing Skills?
    Especially if you need a dynamic business person who can lead change in the organization. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand.
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Personalization] Breaking Silos: Help Spot Errors Before They Cause Problems
    Each person is an expert on their craft; that’s why they are there. 'If the business model of corporate America with individual desks and six-foot-tall sound-absorbing cubicle walls has taught us anything, it’s how to work independently and within isolated and specific responsibilities. Eliminate the Silos. Understand Beyond Your Role.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Personalization] The business case for content marketing consistency
    This outstanding person was one of my favorite employees when I was in the corporate world. To be known, heard, and respected, you have to pipe up and say something on a consistent basis — whether you are developing a company brand or a personal brand. She was such an impressive young woman. She would never say a word.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Personalization] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    If you decide to use a person’s name, that person should be a real human being (or at the very least, a well-known robot), and they should be someone the reader would actually care about, like the CEO of your company or an industry expert. Sales emails, which generally come directly from a real person, are a different story.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Personalization] Forget the Ice Water; Conquer Your Real Fears Instead
    promo video featuring a slew of Canadian actors and TV personalities encourages the public to post their fears to the site in hopes of raising some major cash for cancer research.  'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. Image: Flickr
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Personalization] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    In fact, the very act of smiling can actually change a person’s mood. '“There is only power and good fortune to be obtained by associating with the fortunate.” ” –Robert Greene,  The 48 Laws of Power. Marketers know that happiness is powerful. Just as powerful, however, is its opposite, which should be avoided at all costs.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Personalization] Visible Expert Profile: David Meerman Scott
    'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. Visibility through Writing.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Personalization] Why Website Optimization Trumps Search Engine Optimization
    It has no effect on the search engine algorithms but the person searching often reads it before deciding to click on the link. 'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. Wendy Piersall.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Personalization] How to Meet an Event Speaker Without Making a Fool of Yourself
    On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DON''T: Be the 100th person to ask for a selfie. Let''s grab a drink later! How easy was that?
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Personalization] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    Whether you sell online, by phone or in person, your bottom line will benefit from shortening the time it takes your prospects to go through the entire transaction cycle. '  There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Remove all barriers to the purchase process.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Personalization] 7 Benefits of a Prescriptive Sales Process
    Because of the technical aspect of the team’s offering, introducing a more mature person into the early stages allowed quicker credibility and better insights into the prospective client’s needs. '7 Benefits of a Prescriptive Sales Process. In most sales organizations, the majority of salespeople are B or C performers.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Personalization] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    More often than not, secure sites require the entry of some of your personal information. 'By  Alicia Hale  | VP of Digital Marketing Services. On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. What is HTTPS? SEO Concerns About HTTPS. You should be.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Personalization] Employment: One Piece of a Disruptive Business Model
    Imagine two companies: one staffed by a horde of bored, unengaged 9-to-5ers, and the other filled with an army of alert, passionate team members who take the company’s success as seriously as their personal success. The Company is You. In Chicago, Ifbyphone has become known for the people we hire: SWANs. SWANs. Which do you think will win?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Personalization] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Digitalizing ‘things’ creates the opportunity for implicit or explicit dialog between consumer and brand at a personalized level. Technology now enables relationships at a much deeper and personalized level. Marketing is about to get a whole lot more complicated. Understanding Touchpoint Proliferation. Enter Big Data.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Personalization] The Importance of Personalization in BtoB Marketing today
    If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? 'Hey Tampa/St. Read it here.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Personalization] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    And what makes a good sales person? 'Author: Seth Lieberman Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Facilitating Dialogue. The ability to listen.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Personalization] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    People Described the Same Person to a Forensic Artist and This Is What Happened (via Upworthy). 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. That''s why we''ve put together the following post. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Personalization] Coming clean on Facebook reach
    recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. 'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? The truth about Facebook reach. Super.
  • MARKETING ACTION  |  MONDAY, AUGUST 25, 2014
    [Personalization] 5 Tips for Writing Life-Altering Email Headlines
    But since every person is different, your approach needs to be different as well, depending on your audience. 'What does it take to write attention-getting headlines that convince your email reader to convert? Composing headlines can be one of the most rewarding parts of being a writer. But it’s also very difficult to get it right.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Personalization] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. This email’s messaging featured a personal touch and referenced the earlier email and phone call. If you only have a few minutes, this post provides highlights from each case study. What were the results?
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Personalization] B2B Marketing Content Must Address "Soft" Factors
    " Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. 'For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. " Or "we felt more comfortable with them."  
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Personalization] The Do’s and Don’ts of Lead Nurturing in Professional Services
    I’ve personally had someone do this to me and it didn’t exactly inspire a warm and fuzzy feeling. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. fine line exists between nurturing and going too far.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Personalization] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    Here''s an example of when I''ve personally seen sensory language increase engagement: A client of mine incorporated several engagement-boosting measures -- one being emotional language -- during a recorded software demonstration. 'This post originally appeared on the Sales section of Inbound Hub. I’m guessing it was the first example.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Personalization] 5 Marketing Lessons Learned from marketing Find New Customers
    Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital. Face it.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Personalization] The Drama-Hater's Guide to Dealing With Office Politics
    Chances are, the other person will lose interest when they''re not getting anything back from you. There''s always someone with a reputation for being really political -- probably more than just one person, in fact -- but there''s usually a couple of people who get a reputation for being totally not political, too. know, I know.
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Personalization] For the NFL, a Good Problem to Have (Part 2)
    He wrote, “I hate all sports as rabidly as a person who likes sports hates common sense.” 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . We have a responsibility and desire to tell the story of the past,” Waller told The New York Times. Ed Neal broke my nose seven times.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Personalization] A Brief History of Marketing Technology (and Social Media Marketing)
    In order to learn the trade, a person would have to spend years as an apprentice and work for free to become a full-fledged tradesman. If, for example, a person clicks on a certain number of your social posts, you will know that they are ready for the next stage of the sales cycle. Technology often brings change. Source: Wikipedia).
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Personalization] Ghostwriting 101: How to Capture Their Voice Without Losing Yours
    The argument of the piece should be determined by your subject, no matter what your personal take on it is. Including signature words makes the article seem more genuine, especially to readers familiar with the person. 'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. When to Use Their Voice.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
    Most Creative Marketing Campaign - Sometimes all of the pieces align to create a fantastic marketing campaign—the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Personalization] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    That being the case, I think it doesn''t insult anyone to say that the two that most resonated with me personally were by Laura McLellan of Gartner – source of the famous “marketing will spend more than IT by 2017” forecast, which she reported has already come true -- and Clorox Director of Marketing Technology Shawn Goodwin.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. what would it be? About his books, about his research, about his hair -- anything at all. Inboun
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Personalization] 5 Ways to Boost Inside Sales Training Reinforcement
    Everyone’s got a personality, and we want that personality to show on the phone. 'With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event. The following is a redactment from our new guide.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Personalization] 10 Blogs to Bookmark: Social Marketing Edition
    Why We Like It: Founder Francisco Rosales has plenty of personality (the “About” page is titled “Who Is This Dude?”), The Rundown:  Case studies and best practices about the latest and greatest in social marketing, from personal branding/social media genius Kim Garst. Social Media Examiner. We Are Social.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] How to Become the Best Blogger in Your Niche
    We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency.". You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation. If they''re not doing it, they will be.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Personalization] The Glorious Unfolding: Taking a lesson from our younger selves
    Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why. The person I am now compared to then is markedly different, and not all for the better. have made mistakes but everybody does and my mistakes have always made me a better person because I do grow and learn. Personal
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Personalization] Think You Know LinkedIn? 7 Common Myths Debunked
    Follow channels, influencers, groups, and company pages to get personalized news and insights. Tip: The best way to make a connection is to send a personalized invitation or ask someone in your network to make an introduction. Make sure you specify what’s in it for the person you’re requesting to connect with, too.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Things to Remember. That is creepy.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] How We Buy vs. How We Date: They're More Similar Than You Think
    Now, if we flip the switch to the world of dating, there are four stages that mirror the four stages of the methodology, and they’re experienced primarily (but not entirely) by the person being courted: Research: The state a person is in when they’re most open to a relationship. am now in love with you. Wanna tie the knot?”
  • E-QUIP  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Dimensions of the Client Relationship
    There is a personal caring for each other, a natural attraction, and common interests. 'Firms survive when they find enough work to cover their expenses and generate a little profit. But firms thrive when they build enduring client relationships that continue to produce revenue and profit for the long haul. Working relationship.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    In this years annual State of Marketing Measurement Survey , we found the second-highest rated marketing channel to be inbound phone calls, which placed just behind in-person visits. Being able to route the right leads to the right person can save your clients a lot of time and energy. The Importance of Phone Leads. Call Tracking.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    visits in which the person left your site from the entrance page without interacting with the page). 'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] A Marketing Automation Evangelist and Change Management
    However, that same person can bring in a respected outsider and the company is often very open to change. had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.  What is your strategic focus? Why is this so critical today?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] B2B Sales Prospecting: Remember to Finish Listening!
    common mistake that sales professionals make is to believe they know where a buyer is going with an objection before the person has even finished speaking. 'AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Stephen R. Covey. But, you could be wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 5 Small Businesses Excelling on Social
    ” Davis uses her own personal Twitter account to draw people to her Facebook page. 'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. However, SMBs are making waves of their own. Epicurean Connection. Website. Twitter. Facebook. Website.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 1+1=3 – How Partner Marketing Defies the Laws of Math
    Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. In the technology landscape, partnerships rarely make headlines, but they’re everywhere. Why Partner Marketing Works. Here are the three primary benefits of partner marketing, from my observations: 1) You double your audience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    And it falls all the way down to the person building websites, creating social content and building editorial calendars. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 9 Companies With Truly Inspiring Mission Statements
    Speaking of quirky, this mission statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutionary," "socially-conscious." 'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. 1) Life is good. Honest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 3 Steps to Building a Better B2B Target Account List
    Disclosure: I’ve purchased and/or evaluated the offerings listed here but have no personal or financial interest in any business mentioned in the post. Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. Sadly, the answer is usually no. Really.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 6 Ingenious Microsites You Could Play With All Day
    In a world where much of personal banking become automatic, TD Bank markets themselves as a bank focused on a human-centric customer experience. 'When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. But on Christmas, of course, it says “YES.” Link ''em.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Personalization] 27+ Resources to Learn SEO Copywriting
    Salma Jafri looks at two approaches to headline copywriting and shares personal insights. 'Image source. Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. Quality content is great. It’s necessary. Blog Posts/Articles.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Personalization] Are You Reaching Executive-Level Decision Makers
    The first sales person to work with an executive-level decision-maker to help them solve a problem successfully is light years ahead of competitors who sit on the sidelines until they see a Request for Proposal (RFP). It’s all about “first-mover advantage.”. First-Mover Advantage Leads to Market Dominance. Executive Events. What works?
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Personalization] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s brand awareness you’re seeking, try using the total 140 characters to share the voice and personality of the brand. 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. Eastern time.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Personalization] Marketing Engines as a Game-Changing Strategic Advantage
    'As marketing engines replace marketing campaigns , thanks to ongoing advances in digital marketing, marketing engines offer smart SaaS companies a way to scale revenues faster while also widening margins. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools. Now what?
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Personalization] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Where the algorithm behind the Klout Score can be somewhat murky, Kred provides a more transparent interface of how a person’s “Kred Story” is built. 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. BuzzSumo.
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