• JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Personalization] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In Emma’s new Modern Marketer’s Field Guide , you’ll learn how to identify (and use) the right marketing tools to craft emails that truly stand out in the inbox and create a personal experience for every subscriber. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Personalization] Changing the game for Intelliflo - an inbound marketing case study
    This was housed in a revised fully-responsive website (built in the HubSpot COS) that was able to track and segment leads automatically, and where possible provide a tailored, personal experience – so often lacking from competitor financial software organisations. It was expensive, untargeted and the sales team was shooting in the dark.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Personalization] Delivering inbound marketing leads for a startup
    The page design reflects InsightBee’s ethos – strikingly different from the other players in the space, leaner and more efficient but with lots of personality. The ‘desktop theme’ was intended to reflect InsightBee’s start up mentality and its less formal and more personal approach to customers. Content marketing
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Personalization] 5 do’s & don’ts of B2B lead qualification
    In B2B, interest in a product or service is almost always institutional and not personal. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Wrap-Up.
  • SYNECORE  |  FRIDAY, JULY 31, 2015
    [Personalization] 5 Examples of Awesome Email Designs (And Why They're Awesome)
    The personalized copy , “YOU AND IMPROVED.” Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. Look no further! Large “Attention Grabbing” Typography [70%].
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Personalization] Tips For Re-training Your Media Sales Team
    Just as any sales person would get up to speed with a new product line, so should your media sales team when they shift to selling inbound sponsored content-based campaigns. One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Personalization] How to Get a Bigger Bang from Your Press Releases
    The engagement data that marketing automation captures will help you as a PR person gauge the interests of your influencers – are they interested in corporate happenings, your product, or your culture? Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Find Your Influencers.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Personalization] IBM's Watson gives the real insight on brand personality
    We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Powered by Watson , the tool uses ‘a spectrum of cognitive and social characteristics’ to analyse a block of text in order to determine the personality of the author (or in this case business). How do you get to the heart of a company? Think again. link].
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. personal relationship with a salesperson.
  • HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Personalization] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    While 70 percent of buyers in the technology sphere tend to find service providers through recommendations from friends or colleagues, that doesn’t mean those recommendations are based solely on their personal experience, but also what they know about a specific firm through their online presence. This raises the question of how?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Personalization] The Path to Adaptive Marketing: An Introduction
    This pragmatic approach to leveraging customer data for journeys supports what Andrew Frank at Gartner would call a push from personalization to persona-fication. For the customer, the result will feel personalized and relevant. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Personalization] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Facebook – This is where you can show more personality than just about any other social media network. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding “Ready, Fire, Aim”. You Do Have Content, Right? First things first. Think about fishing.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Personalization] Top Free Tools To Jumpstart Your Content Creation
    However, if you employ more than one person to manage your content creation, here are a few tools I recommend for keeping the process on track. Remembering what each person is responsible for and when specific projects are due can be difficult, especially as your team grows. With this growth in demand comes a unique set of problems.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Personalization] The 20 Weirdest Words Added to the Dictionary Because of Technology
    person in their teens or twenties who has an aptitude for computers and the internet. person who compulsively searches the internet for information about particular real or imagined symptoms of illness. person's boyfriend. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Personalization] How to Write an Author Bio That Doesn't Suck
    11 Tips for Writing an Author Bio That Doesn't Suck. 1) Write in the third person. Different publications will have different standards, but the general practice is to write your bio in the third person. Readers will know that you’re writing in the third person. You’ll often read bios with little personal tidbits thrown in.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Personalization] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Reach out beyond – If you’re in B2B, then your prospect is likely not the only person who works at their company. Have your team reach out via personal email and phone. But the aim of your marketing automation system is to get them to sign up for a demo, an in-person meeting, or your no-cost assessment. So what do you do?
  • THE ROI GUY  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Smart Selling Tools: Value Selling & ROI Tools Key Characteristic for Innovative Organizations
    Value Selling & ROI Tools were found to be a key “strategic personality” of firms that are more innovative. Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. gJGhBNwYScg.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you are not writing in first person, have typos throughout your LinkedIn profile, use poor grammar and do not include any publications, videos or SlideShares that you’ve created then you fail this test. What does a good craft beer bar have in common with a great LinkedIn profile? 10 Questions To Do Your Own Linked Profile Audit.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Personalization] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    Personalize your mailer: Most people take extra notice when they see their name. Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. Here are a few tips: 1. All rights reserved.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    They preferred fewer ads and more personal engagement on the part of the brand. So, how do you see the difference between personal engagement and blast marketing on a mobile device? Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. People like—no, LOVE—mobile. And this is only the beginning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Personalization] New legal guidelines may impact many freelance employees
    Using the same person for every project can be tempting, especially if they’re exceptional at what they do, but resist the temptation: Otherwise, they could be an employee in the eyes of the law. 2. By Kerry Gorgone, {grow} Contributing Columnist. The U.S. But what if your company wants to hire freelance employees? What’s the difference?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Personalization] 7 Ways to Inspire Trust from Ecommerce Customers
    For instance, reviews of products, an Instagram feed of real customers using those items, and an endorsement from a celebrity or well-known personality could be the perfect combination to inspire enough trust for a purchase. They need to know your ecommerce company is run by a real person and not a robot set up to take their money.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Personalization] Digital Debris: Why Data Needs an Expiration Date
    According to the letter, because of a data breach caused by a “sophisticated cyber attack,” my personal information may have been accessed. And the federal Office of Personnel Management announced July 9th that personal data on 21.5 First, it’s personal: our own data is at risk. Not my current provider, mind you. Yikes!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Personalization] The Top 11 Mistakes Your B2B Website Should Avoid
    If you must use stock photography, find photos that reflect the individual personality of the firm and are different from your competitors. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Not having a responsive website. yourself). Website
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Personalization] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Are we equipped to personalize social interactions with customers across various channels? Establish customer experience frameworks that focus on personalization. Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Are we spending too much or too little on marketing?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Personalization] The Big Myth About Buyer’s Journey in the Digital Age
    The fact that buyers are doing research on their own doesn’t diminish the value of the sales rep, it actually makes the sales person way more important and doing an extremely difficult job. Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. question.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Personalization] My online influencer research and engagement process
    Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. Got it? Go git ’em, Tiger.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Personalization] Calling All Video Marketers: Get Inspired and Get Recognized
    The company’s cause is not just business, it’s personal, because cancer has affected employees in real ways that will only help them fight harder to improve cancer treatment. Video marketing helps engage audiences and close more deals than any other content type. But it doesn’t happen all on its own. Pure Storage. See what I did there?).
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Personalization] Twitter’s New Analytics: What You Need to Know
    For example, you could make a meme like this one from “Anchorman: The Legend of Ron Burgundy,”, or something else very recognizable, and personalize it for your own business: Use a tool like MemeGenerator.net to create, save, and post to your feed. It can be found and explored within the Ads page on Twitter. How it Works.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Personalization] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    CMOs are attuned to the value of their “personal brand”, and love to talk about and share lists of how influential CMOs compare and stack up. As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Personalization] 4 Marketing Analytics That Matter for Driving Higher Revenue
    But that misses the value of subsequent connections with that person or company. Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. So how do you do it? Let’s dive in deeper: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Personalization] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. 15 Resources To Help Your Personal Branding Tune-up. think she is crazy.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Personalization] Type A vs. Type B: Does Personality Type Matter at Work?
    Most of you probably already associate with either the "Type A" or the "Type B" personality. Before we get to the nitty gritty, check out the following graphic to see personality type you identify with. The Original A/B Personality Test. But in the last few decades, we've seen much more complex personality assessments emerge.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Personalization] Use an Email Preference Center to Keep Your Email Subscribers Happy
    For those who are already constantly checking their inboxes and responding to countless emails throughout the day just to keep their work and personal life running, there is nothing more annoying that having to create filters for or delete promotional emails. Consumers have more control than ever over what shows up in their inbox.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Personalization] 7 Strategies to Generate Better Accounting Leads
    This professional is a go-to person on an important topic. The presence of that person in your firm will not only raise the profile of the firm in the marketplace, it will also improve the reputation of the whole firm. Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. But beware.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Personalization] 10 ways Dirty Data is Clogging up your Marketing Automation Engine
    The creative, messaging, and delivery vehicle do not matter if it doesn’t get to the right person. Marketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. It’s just a name, address, phone number and email address, how hard could that be […].
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Personalization] Why Candy Crush is Eating Your Brain
    LinkedIn works the same way only with personal data as the investment. I am worried that Candy Crush is eating our brains. used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. Candy Crush is extremely habit-forming. Eyal proposes a four-stage Hook Model. 1. Trigger. Connecting internal triggers with a.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Personalization] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    They're used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. the list goes on and on. Beyond Deliverability.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Personalization] The Best In B2B Technology Content Marketing
    Weisert explains further: “Everyone loves to talk, nobody likes to write. A lot of times we’ll hold 30 minute interviews, record the transcript and edit that down so we still get a sense of the person’s personality.”. The B2B technology process is complicated. The types of content most requested? Educational content: Zuora’s Academy.
  • PAUL GILLIN  |  SUNDAY, JULY 26, 2015
    [Personalization] We’re Coming Back to Boston
    Personal Lancaster Pennsylvania Reading Reading Art Works U-HaulIn retrospect, we should have know this was a bad idea when the wheel fell off the truck. It happened in Tolland, CT last August. I was driving a 27-foot UHaul packed to the ceiling with our stuff and with my car in tow. The delay cost us a day of travel. No U-Haul this time.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 25, 2015
    [Personalization] The Churches Of Logos And Pathos
    Facts are often trumped by personal stories about vaccines, regardless of whether those stories are true or representative,” said Dahlstrom. Twenty-three hundred years ago, Aristotle published Rhetoric , where he listed the three ingredients of persuasion: logos, pathos, and ethos. Ethos refers to the character of the presenter.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Personalization] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Joe’s rave: As I’ve perused Facebook lately, one person keeps showing up in its list of recommended people I should follow: Mark Zuckerberg, CEO of the popular social media channel. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Be human and honest.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Personalization] Healthcare Digital Marketing Industry Update – July
    Imagine Skyping someone, but instead of video calling a single person, you’re linked up to an entire community. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. link].
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Personalization] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    In order for a dance to be truly dynamic and vital, the central force must be stronger than one person. Your users don’t get the benefit of relevant content or personal communication. They personalize for audience and medium. 7. My instructor and I competing in a national-level chacha heat. Performance (aka, the show).
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Personalization] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    In order for a dance to be truly dynamic and vital, the central force must be stronger than one person. Your users don’t get the benefit of relevant content or personal communication. They personalize for audience and medium. 7. My instructor and I competing in a national-level chacha heat. Performance (aka, the show).
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Personalization] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    and “The person who runs this kind of project at LinkedIn talked about this at INBOUND and she actually advises…”. 2) Recruiting. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Personalization] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Sleek Design / UX.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Personalization] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Taking your own pictures not only helps avoid copyright infringement, but it also gives your emails and social media posts a personalized touch. Emails need images. That’s no surprise. Finding the perfect image can be tricky. To make things more complicated, there are copyright laws. What if you take your own picture, what then?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Personalization] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time. Author: Ellen Gomes Marketing in today’s environment is challenging.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Personalization] 12 About Us Page Examples That Are Probably Better Than Yours
    Using descriptive and emotive copy and gorgeous graphics, an 'About Us' page with a story works harder for your business than a generic one. 2) LessFilms Why the 'About Us' Page Rocks: It shows some personality. For your 'About Us' page, you don't need to pretend to be a comedian if that isn't part of your brand's personality. story.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Personalization] The Content-Ready Buyer Persona
    What personality traits are common across the segment? First Person Scenarios. It puts you in their shoes as a “Day in the life” of the persona told in first person, as if they’re directly speaking to you. You can watch the recording here if you missed it. So what goes into a content-ready buyer persona? Objectives. Problems.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Personalization] 13 Productivity Tips for the Busy Professional [Infographic]
    Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. We’ve all been there. It’s 5 p.m. on a Friday. But there’s no one formula to unlocking your productivity. Share This Image on Your Site.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Personalization] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    They use a combination of targeted emails and personalized phone calls to nurture them as they progress through every stage of consideration, decision, and registration. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with widely divergent demographic groups.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 23, 2015
    [Personalization] Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
    This will be easier to understand in person than in writing. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Personalization] Why Marketing Should Have a Quota
    For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Personalization] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    The study highlights that today’s more empowered buyer is engaging digitally versus personally through most of the cycle. It's a highly personalized experience, unique to each company and stakeholder, and requires careful and skilled facilitation. Herwijnen. Can you tell us about some of these latest findings? Indeed.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Personalization] The Earnest Charity Tech Pub Quiz
    We used the app on the night to build a ‘photo treasure hunt’ around the room, crowning the winner the person who could spot the link between each photo. Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. Focusing the mind. The harder you concentrate, the closer the ball got. Simple. VR for the masses. Fancy your chances?
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Personalization] Will the last person in Marketing please turn out the lights?
    If not, don’t worry there’ll be an app for that. It’s happening. Self-checkouts. Robot vacuum cleaners. Driverless cars. The age of automation is well and truly here. Saving us time and money. Helping us lead better, happier, fitter lives. And along the way, making us surplus to requirement. That’s if they’re not going, going, gone already.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Personalization] How to Get a Personalized Assessment of Your Website [Free Tool]
    Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. But a lot has changed since 2007.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Personalization] Are All Benchmarks The Same?
    In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. Focus.
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [Personalization] Going Small: A Marketers Journey from Large Companies to the Startup World
    That was the position I was in at PGi. I had been there for 3 years and I had built out a 25 person sales and marketing team. I had a great bench of talent who I knew could keep the ship going without me. For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Personalization] Will This Movement End Long Wait Times And Customer Service Nightmares?
    press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. And hang up on you.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Personalization] 7 Lessons To Help You Produce Content That Converts
    Where will the content be published (corporate/personal site or blog) or a community/partner/analyst/media publishing forum? In my personal experience, to make content marketing happen, and happen well, knowledge and skills are of paramount importance. But what exactly is content that converts? What gets measured, gets managed”.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [Personalization] How to lose a B2B sale in 4 ways… and how not to!
    Maintaining the trust and goodwill built up through good personal relationships can be done via demonstrating engagement and integrity. Like all relationships between people, B2B relationships require trust and credibility to work. Take your website, for example. And the result of lost credibility? Lost sales. And it’s made a difference.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Personalization] The Rise Of The Citizen Storyteller: Part 2
    Be relevant, specific and personal. For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Personalization] Publishers: Stop Sending Terrible Emails
    Odds are good you already do this in your personal life. For instance, you could ask for a person’s business title, and then serve all C-level readers a leadership series. The dreaded “unsubscribe” metric. Unfortunately, often times the more emails you send out, the more this number goes up. Create an email calendar for your teams.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Personalization] Fun with Mnemonics: Set SMART Marketing Goals
    But in order to reach your goals, either personally or professionally, you need to know first how to choose them, and then how to set them. Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). Without goals, we often lack direction and focus. Play it SMART.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Interview with Gregg Thaler from RingLead
    Even if the COE is one person. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Data is foundational. Garbage out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8).
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Video Marketing Tech Stack : Awarded to the marketing organization that has demonstrated the most effective use of multiple marketing technologies – such as marketing automation, video marketing platform, personalization technology and others – to amplify the success of their video marketing programs. 6-7 in San Francisco. About Vidyard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Content Is The Key To Social Selling Success
    45% of buyers require person-to-person contact in the buying process, reports ITSMA/CFO. And, what are customers looking for with this person-to-person contact? Do you have a great social selling experience that includes a personal content marketing strategy? However, we do all of that with content.
  • BIZNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Marketing lessons from the college admissions process
    So you might be surprised that in-person interactions greatly influence final choices. I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Son : “Yes.”.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Personalization] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Be strategic, and consider having key firm personnel rotate events, or spread out a few among them so you can reap the benefits of exposure while not bogging one person down with a lot of out-of-office time. 9. Has web traffic increased? Are you seeing more conversions and leads? Is your firm closing more new business? Social Media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Is a person able to be contacted based on the information s/he provided? Or that I’m the type of person who brings my friends coffee drinks since I often buy more than one on each visit. Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Personalization] Manufacturers: Are you Using Marketing Automation Tools?
    We need to make them as personal and to the point as possible, but you can’t have 20 different e-mails. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Personalization] If you can’t measure marketing ROI, find the right alternative
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We’ve all seen it. No one cares!!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Personalization] 14 of the Best College Websites (And Why They're So Awesome)
    Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. The tiger's eyes in the header give the website some personality, too. Think about the average college's website for a second. Chances are, it feels a little out of date. Crazy right?
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Personalization] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Let’s quickly run through some of the office spreadsheet archetypes to show the gaping holes in the spreadsheet system: The Spreadsheet Creator: This person is overjoyed to create a spreadsheet for each task or following all meetings, even though everyone knows that no one will ever, ever glance at those spreadsheets again. The answer?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Personalization] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Using a template email is definitely quicker, but as with all outreach efforts, a personalized approach is best. Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Personalization] 5 Vital Signs Your Website Needs To Be Revived
    If a website doesn’t load within a certain time limit, you better believe that person is moving on to the next. It’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! trip to the doctor’s office takes time, effort, and pulls you away from your job and other responsibilities. Outdated design/architecture.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Personalization] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Trigger Emails: These are personalized emails that are delivered based on prospect actions. The power of personalized messages based on behavior is powerful. Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Your Boss: Is that good? question.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 21, 2015
    [Personalization] Manufacturers: Are you Keeping up with Your Customers’ Expectations?
    As consumers, we know that through the improvements in technology that most of us want fast, cost-effective and personalized levels of experience. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Are we living up to our customers expectations? And most are getting it, but at what cost? What are your biggest challenges?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Personalization] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    When you're a solopreneur or have just one person dedicated to marketing, it's pretty clear who runs content marketing -- you're a full-funnel marketer. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. mean, where do I start? Not bad.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Personalization] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Today’s buyer: Has a complex personality. have been talking about Human to Human, Person to Person, and I’ll say it again – market to humans, market to people. Personalization is the key. B2B Personalization Framework—6 Critical Components. Personalize content in real time. What does it involve?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Personalization] Banners Have 99 Problems And A Click Ain’t One
    That’s 42% of every single person on the planet including babies according to Internet World Stats. The average person is served more than 1,700 banner ads per month.  ( comScore ) . 9. Tweet This ]. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. The First Banner Ad.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Personalization] 9 Email Marketing Best Practices to Explode Your ROI
    Personalize. I’m sure you’ve seen more than a few articles about personalizing emails. It’s sliced in an unusually interesting way, in that it shows how personalization can boost open rates in different industries. The study found personalization increased open rates by 29.3% compared to $0.08) with personalization.”.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Personalization] How to Master Content Marketing on LinkedIn
    Mention a person or situation that might be helpful to some of your connections. The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page. There are a few different avenues for sharing information on LinkedIn, but which one is the best method? Publish an article.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Personalization] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    It’s basically personalized messaging and communications, taken to the next level thanks to platforms like DemandBase, which enable marketers to drive segmentation down to granular levels never possible before. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! DemandBase Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Personalization] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    It’s basically personalized messaging and communications, taken to the next level thanks to platforms like DemandBase, which enable marketers to drive segmentation down to granular levels never possible before. To some, this may not sound newsworthy – another San Francisco software company getting funded, big deal! DemandBase Demo.
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Personalization] From Resident Expert to Visible Expert?: The Story of Rita Keller
    At Hinge, we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. But how was she able to make the leap?
  • VIEWPOINT  |  MONDAY, JULY 20, 2015
    [Personalization] The sales rep said, “I never got a lead yet that turned into a sale.”
    Someone even asked the person who made the comment, “Do you follow up on your leads? I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. The room grew quiet; the other hands dropped. How do the rest of you feel?”.
  • VIDYARD  |  MONDAY, JULY 20, 2015
    [Personalization] The Science Behind Why Video Works
    These mirror neurons fire similarly to how your brain would react if you were in the same situation as the person you’re watching. Quick, if you had to give up any of your five senses, which would you choose? I bet you didn’t pick your sight. Our experience of the world is perceived 83% with our sense of sight. But it’s also a science.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Personalization] How to Optimize My Landing Pages
    Give that user a sense of urgency and personalization. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you. What is a Landing Page? Headline. Visual.
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