• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] Content Methodology: A Best Practices Report
    stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] Staffing and Launching Your Content Marketing Program
    The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] Content Marketing Playbook: Strategy and Roadmap
    person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Personalization] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Personalization] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    For example, while you have to be careful to not overdo it, adding personalization to your email subject lines is often a great way to boost open rates. Just make sure you’ve accounted for any contacts who do not have complete personalization data in your contact database. It might surprise you how many visitor clicks are wasted.
  • HINGE MARKETING  |  FRIDAY, JULY 29, 2016
    [Personalization] Thought Leadership Marketing–How to Get Started
    thought leader is a person or a firm that is highly visible and generally recognized as a trusted authority in their field. You’ve heard time and again that professional services firms need to focus on thought leadership as part of a modern marketing strategy. Great. What does that even mean? And more importantly, how do you get started?
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Personalization] 6 Best Practices For More Effective Direct Mail Campaigns
    B2B marketers leverage multiple channels and consistent messaging across each touchpoint in the buyer’s journey to deliver a truly personalized and integrated experience for prospects. Defining narrow segments and personalizing offers for each one will yield the best results. But what about direct mail?  response rate. Be persistent.
  • KAON  |  FRIDAY, JULY 29, 2016
    [Personalization] All Purchase Decisions Are Made By People
    To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets. Uncertainty. Risk Aversion. This means that they are more likely to do nothing than to try something new. Dissatisfaction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Personalization] Email Marketing: The Permission Question and the Deliverability Answer
    Ask the person if they want to receive email from you. Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. Why the change?
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Personalization] Wow, There is So Much Marketing Technology
    Finding your way around the London Underground or Paris Metro can be a daunting task in person, and displaying martech stack tools in the same format compares to the circuitous environment. Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Because, have you noticed? legomylogo #success.
  • CONTENT STANDARD  |  FRIDAY, JULY 29, 2016
    [Personalization] The Psychology Behind the Emotions that Spur Viral Content
    Fear is low dominance, while an emotion a person has more control over (such as admiration) is high dominance. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. recipe. formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Personalization] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    Now, with Facebook’s Offline Conversion tied to Marketo, you can capture how Facebook Ads results in in-person interest and test drives—connecting your Facebook ad spend directly to a test drive of a car so you can better optimize to ultimately improve sales. What is an offline conversion event? focused on the retail use case. Target account.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Personalization] Can Accenture Take Over Advertising?
    “As a former agency person, it’s refreshing to be getting the kind of access that I have now.” have never heard a single person complain that there is a shortage of content out there. The goal? To develop advertising and marketing creative for its clients. And there are six more studios in the works. An opening.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Personalization] A Step-by-Step Guide to Advertising on Instagram
    Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.). 1) Select an editor and create your campaign. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say?
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Personalization] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Within B2B organizations there is no “one” person to influence but a string of people, and each one has different needs, goals and concerns to address. It’s not easy to know where and how to allocate funds to craft an effective content strategy. Many companies continue to rely on guesswork guided by the latest trends or past successes.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Personalization] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    Agencies see this all the time: They're working with a client on developing a new marketing strategy, only to have their point person in the marketing department reassigned to more pressing matters like sales collateral fulfillment. Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. Marketing Agency
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Personalization] The Brilliance Behind the Ford Barking Lot
    The casting choice of dogs in this video speaks to how much Ford understands both the draw of the cars they’re selling and the personality traits of the people that buy them. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Personalization] We Want to Be The Very Best — Like No One Ever Was!
    Cam helps Vidyard customers personalize their video content, and Jay can use Psych Up to keep Cam going when videos take too long to render. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Julie & Piper.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Personalization] Getting to the Heart of Customer Value and Sharing the Right Stories
    What was it, at a personal level, that inspired them to choose you ? It’s something we often overlook in our ravenous hunt for case studies and ROI results, but these personal stories can be even more compelling — not only for your marketing and sales teams, but for your entire business. Why is it important to you?
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 28, 2016
    [Personalization] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more.  If your goal is to connect with your audience and build a relationship, you’ll have to nail so much more than a person’s name…though that’s a good place to start. “It’s Dave, not Jake.” This is where data comes in. Find the gaps.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Personalization] How to Create a Video Marketing Strategy You Can Be Proud of
    But don’t forget that video is also the best way to inspire, entertain, and connect with people on a more personal and emotional level. Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 28, 2016
    [Personalization] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    And personalization and productivity apps are leading the way. A little while ago, IBM ( @IBMmobile ) invited Alan See ( @CMOTemps ) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. You can view the video in its entirety below: So what’s the big deal with mobile anyway? Well, mobile usage is growing fast.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Personalization] SEO: The Skill Set Every Marketer Must Have
    Moreover, SEO is an essential skill set that every single person on your marketing team must have. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery. And not everyone could afford to have a full-time SEO on staff. Move ahead 10 or 15 years to today. What Does This Mean for Your Marketing Team?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Personalization] 7 AdWords Features You Didn't Know Existed
    Google looks at browser history (via cookie tracking) to find out what market segment a person is researching, and temporarily categorizes them in that market. Thus tailoring ads related to the theme that person is searching. Queue the motivation for this article. In theory, every click you pay for is a phone call to your company.
  • RADIUS  |  THURSDAY, JULY 28, 2016
    [Personalization] How To Boost Outbound Email Performance With Predictive
    Relevant and personalized email content is crucial to engage, nurture, and retain B2B audiences. This approach of building personalized email campaigns for each target audience segment can yield excellent results. There was a 5% increase in open rates because of better prospect insights that allowed for more personalization.
  • WEBBIQUITY  |  THURSDAY, JULY 28, 2016
    [Personalization] 5 Ways Your Website Could Be Hurting Sales
    In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. What kind of impression did that leave on you? Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Personalization] 9 Companies Using Live Website Chat in a Creative Way
    While it does make sense for businesses to build sophisticated conversion paths, launch personalized email/website nurturing campaigns and use A/B testing to refine website copy and calls-to-action, the overwhelming majority of businesses are missing a key step in between - simply talking to their visitors. Why Engagement Matters. With 1.09
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Personalization] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Personally, I’m one of those B2B marketers who rushes to close the browser tab if I inadvertently stumble upon an article discussing sales alignment. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. have a theory. Sit next to your sales team. Definitely not.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Personalization] This Week in Creating Your Unfair Advantage: Setting Expectations
    Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. Welcome to Creating Your Unfair Advantage! If you’re ready to create your unfair advantage, tune into the episode #1.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Personalization] We Want to Be The Very Best — Like No One Ever Was!
    Cam helps Vidyard customers personalize their video content, and Jay can use Psych Up to keep Cam going when videos take too long to render. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Julie & Piper.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Personalization] Debunking 10 Common SEO Misconceptions
    It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. link from my personal blog does not carry the same weight as a link from Forbes (sad but true). This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead. Why?  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Personalization] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. This approach lets analysts use test results to make fast updates to personalized sites and emails. But how does a company go about creating such effective journeys?
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Personalization] What’s the killer app in B2B marketing? Face-to-face events
    It’s all about personal connections. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Bingo.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Personalization] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Personalization] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    She shared her personal experiences with salary negotiations and told me to value my work and ask for what I believed I was worth, even if it felt like too much. Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. CRACK!!! Don’t Make It Weird.
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [Personalization] Why Demand Generation Requires More Than Marketing
    They certainly are, as every sales person should be. I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. And it is in this area where so many well-meaning marketing departments fall down. Here are a few suggestions. 1. Ask Them-.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Personalization] At Visionary Companies, Storytelling Runs Deep
    These risk-taking leaders wake up to discover that their businesses have outgrown their personal capacities to know, understand, process, decide, and lead on every issue facing their companies. But as Katniss Everdeen learned the hard way, surviving your first Hunger Games doesn’t ensure a lifetime of success and tranquility.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Personalization] 21 Things Recruiters Absolutely Hate About Your Resume
    There's a lot you can tell about a person from their email address. If you're interviewing for a technical job, you might consider using or creating an email address associated with your own custom domain to show you know more than the average person about the web and technology. 3) When you mention the wrong company. Oops.). See #1.).
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Personalization] Brain Games: Discover the Psychology Behind Interactive Content
    It also helps explains why game-like interactive content (think about those polls or personality quizzes you’ve been sucked into on Facebook) are so interesting and fun for participants. More Personalized = More Effective. Ever wondered what makes interactive content so effective? We’re glad you asked. In this post, we’ll do just that.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Personalization] 7 Common Mistakes That Make Clients Ignore Your Emails
    That's 122 emails sent and received every day per person. Don't be that person. Every day, 112.4 billion business emails fly around the world. Despite the growth of other online communication channels, email continues to multiply. What is the purpose of your email? Have you made it obvious to the reader? Keep reading. Excise the fluff.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Personalization] What the Heck is Thought Leadership Anyway?
    So it’s time to think about how to make your clients the Orkin Man for their market: the first person they think of, not because they’ve set out to reinvent the wheel, but because they’re well-known for making great wheels to begin with. Look. I get it. We’re all inbound marketers here. We were all trained to do this. And why not? Business
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Best Practices For Identifying And Developing Marketing Personas For ABM
    In B2C deals, each of these components are often done by the same person or household. In smaller organizations the researcher and the user are often the same person. In-person meetings or phone calls are the best way to get the information necessary to develop your personas. Identifying Marketing Personas. Who are they?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Personalization] How to Find a Marketing Automation Platform That Grows With You
    All stages of the customer lifecycle–from brand awareness to advocacy–are becoming more closely intertwined with personalized content through multiple communication channels. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. How quickly can your team get up and running on this solution?
  • OPENTOPIC  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Are You Investing in Personalized Marketing?
    If you aren’t currently investing in personalized marketing, then you’re missing out on the new wave of digital marketing and may actually be teetering on the edge of irrelevancy. In order to understand the definition and value of personalized marketing, you have to rewind to a time when there was no personalization in.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    Users are not only conducting personal searches, but search engines are also being used in business settings. Chinese search engines play a significant role in the population’s life every day for both personal and professional purposes. In fact, most marketers have no idea where to start. year-over-year. Baidu has 54.3 percent.
  • LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Buzzwords in Marketing Automation: what is Dynamic Content?
    It creates an experience that is customized for the viewer that that moment, and can quickly grab your prospect’s or customer’s attention by personalizing content to the visitor. Then, that data can be retrieved in real-time and used in a rule set that tells the system when and where to show personalized content. How does it work?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Personalization] History Shows That Incentives Drive Technological Innovation
    Lastly, and perhaps the most well-known, the Orteig prize : a $25,000 prize for the first person to fly solo from Paris to New York (or vice versa). One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" Prizes break bottlenecks.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Personalization] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.” Turning content into emotionally driven brand storytelling will help keep our topics personal and original, our perspectives fresh, and ultimately, our audiences interested and coming back for more. I remember the feedback well.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Why All Your Marketing Should Be Experiential Marketing
    Every person who ignores or turns away from nonexperiential material has a chance of never interacting with your brand experience in the future. Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory.
  • SNAPAPP  |  WEDNESDAY, JULY 27, 2016
    [Personalization] Know Your MOFU: Start a Dialogue to Increase Conversion Rates
    In an effort to promote them, they created a personality quiz and included it in a blog post.  .  . We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. Next steps….
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Personalization] How to Become a More Productive Writer: 7 Helpful Tips
    When I was writing, I'd focus on two areas: What’s worrying me in my personal life. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. Yes, we’ve all been there. knew there was a better way to write.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Personalization] 3 Ways to Optimize Your Email Subject Lines
    Personalization can be key.  . Geography : If it makes sense, localization is an aspect of personalization that works really well. Personalize if you can. Your customers (and your potential customers) are consistently bombarded by email. The amount of consumer email continues to grow mainly due to its use for notifications (e.g.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Personalization] All About Those Leads: Crafting Content for Conversion
    Use Personalization to Your Advantage. Marketers agree that using personalization produces better results for their business. In fact,  85% of brands report having at least basic personalization in place , and marketers who invest in sophisticated personalization and tracking see, on average, a 19% uplift in sales.
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Personalization] The Future of Search Engine Advertising
    Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. The Future of Search Engine Advertising and Why You Need to Innovate This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Cognitive Technology
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Personalization] Using Psychology to Optimize Your Lead Generation UX
    Both of these areas are highly engaged when a person is consuming content. Asking someone for their information without offering them anything in return isn’t very compelling for the person providing their information. Happy reading! Design is a way of life, a point of view. Paul Rand. Principle 1: Attention Is the Key to Effective UX.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Personalization] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    That in fact your Lead Status value of New, Engaged, Known, or Re-Nurture should transfer over to the Contact Status if you are converted for convenience of the sales person, and that the person only gets to SQ level when they are finally qualified by sales and soon-to-be associated with an opportunity. Medium: CPC, email, etc.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Personalization] How to Improve Your Influencer Marketing Strategy
    The idea is to find the right person at the right time for your important social campaigns. Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do we attract and retain more loyal customers on a daily basis?”. Probably not.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Personalization] It's Not About The Release Anymore. PR is Now Social PR.
    When we look for a brand ambassador slash strategic marketing partner we’re usually looking for a person (but sometimes a small brand like a boutique appliance company) to incorporate our material into their design and share it with their audience as part of a native ad or with the media (like a designer who frequently writes for Houzz or Dwell).
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Personalization] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    The Apex Society is an international young professionals club (by invitation only) founded in 2000 that fosters a sense of community through positive business, personal, and educational relationships for its members. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Website: [link].
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Personalization] Why Personalization Is A Must For The Mobile Customer Experience
    It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic. ” In fact, 86% of buyers are already willing to pay more for a better customer experience. Cognitive Technology
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2016
    [Personalization] How the Personality of a CMO Compares To Others In the C Suite
    Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. Let's jump right in with a finding. Help or Hinder?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Personalization] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Also, during the implementation, it’s critical to understand that at least one person from your company will need to dedicate 50-80 percent of their time in seeing the project across the finish line.  If you don’t plan for that internal project manager, then the implementation will be almost certain to fail.”. That is an easy one, ALWAYS.
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Personalization] This Month in Interactive Content: The Best of July
    Right off the bat, this piece of content is delivering a personalized experience to the participant. The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. Who : The Washington Post. Year After Pluto.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Personalization] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    My personal quest was to go from content marketing Novice to content marketing Expert. Reaching a sustained publishing cadence was a big, personal accomplishment. It’s a scene that’s played out so many times in my marketing career. calendar reminder went off on my iPhone. The setting sun colored the bare white walls.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Personalization] Do You Need to Worry About CAN-SPAM Lawsuits?
    If your email is for marketing purposes, you can’t make your subject line deceptively personal, such as “Uncle Bill is sick!” Even worse, some of their messages were disguised as personal messages to try to trick the recipients into opening them. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Personalization] What Does the Future of Marketing Have in Store?
    The next big thing in marketing is going to be something that gives users new authentic, immersive, personal, and engaging experiences that they’ll seek out and be excited to participate in (Facebook Ads has started down that route with their interactive Canvas ads ). It is immersive, authentic, and personal. Happy reading!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Personalization] Should Facebook be regulated?
    The violent act itself is OK … it’s the intent of the person filming that determines whether it is appropriate for public consumption or not. Facebook might argue that a person has to opt-in to its service, like subscription television channels (although it’s free). Shouldn’t we have a right to NOT see horror?
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Personalization] 6 Overlooked Ways to Win More New Clients
    With email automation, you can set up nurturing workflows to engage with potential clients, familiarize them with your services, and personalize content to fit their stage in the marketing funnel. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait?
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Personalization] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    tailored page reminds the visitor why they came there, and it’s more personal. 4. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. However… before I dive too deeply into how to get subscribers, I’d like to talk a little bit about how not to get subscribers. hear you.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Personalization] The Seven Best File Sharing Tools
    The paid version enables you send up to 20GB, customize your background, personalize your file sharing URL, and store files indefinitely. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Personalization] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    This is important because, despite what most sales trainers still preach about selling and sales people, the fact is that the most important thing about selling is the buyer and their buying processes, not the personality or pitch of the seller. Have you intentionally linked your sales, b2b marketing, and strategy? . Frank Cespedes.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Personalization] 10 Marketing Tools for Visual Content Creation
    Their builder empower marketers to provide a truly personalized, choose-your-own-adventure style viewing experience that keeps people engaged. They started in the music community, but are now also working with big brands to develop highly personalized, dynamic video advertising and games. Custom Image Creation Tools. PicMonkey. Canva.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Personalization] How to Align Your Content Marketing Strategy and Plan
    But this desire to “just start publishing” may fail to ignore the intricacies of content marketing at an organization —by definition, you’re creating content that represents the ideas of an entire team, not just one person. As a marketing leader, how can you better align your content marketing strategy and plan?
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Personalization] Why brands need a different kind of content.
    Individualized, person-to-person content deployment over a carefully outlined buying journey and ownership cycle can incorporate couponing, but more importantly builds customers and advocates instead of just generating cheap clicks. It becomes memorable when its message becomes part of your personal experience as much as the product.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Personalization] Data In. Data Out. The Secret to Data Driven Marketing
    Responsibility For every treasured piece of data there is a person in front, guarding it. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. Data in.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Personalization] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Mobile devices give you access to billions of users on their most personal device, and with that comes billions of different data points from their interactions. How can they do it? Looking at the pictures below from popular films and television shows over the past decades, what do they all have in common? In fact, in the U.S.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Personalization] 28 of the Best Instagrams to Follow for Design Inspiration
    Check out his Instagram feed to see his latest work, from his own personal projects to collaborations with brands like Nike. His Instagram posts are a combination of his personal photography and the work he's done for clients. What if I told you you could visit an art gallery. from the comfort of your own home? Graphic Design. Neil A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Personalization] Finally, the truth about social media and customer engagement
    Personally, I can think of nothing more horrifying. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. Fast forward to 2015.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 25, 2016
    [Personalization] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    We all mix up names, misremember personal details, or make an incorrect judgement occasionally. When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? And although some of them are very superficial and minor, it’s tough to […]. Content Marketing
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Personalization] How Your SMB Company Can Adopt ABM Tactics
    Today dinner and cocktails have been replaced with “person-centric” marketing tailored to specific personas, deployed in strategic channels. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. We want to be just like them. But, we’re afraid we won’t fit in. No, it doesn’t. That Sangram Vajre.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Personalization] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    The firm's Chocolates with Attitude box was developed as a way to showcase different personalities in packaging design, with a different chocolate treat cast as each core archetype. Design agencies have developed a major sweet tooth for packaging. Check them all out below: 15 of the Best Chocolate Packaging Designs. 1) Chocolate-Paint.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Personalization] The Importance of Offline Lead Generation
    With traditional lead generation efforts, the cost ranges between 300 to 500 dollars per lead, which covers a field staff person’s salary, per diem, travel, accommodation, and other incremental costs (stats via Salesforce ). Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Personalization] Is Word-of-Mouth Marketing Still Worth Your Time?
    But word of mouth can extend beyond person-to-person interactions and flex its influence through certain forms of digital content. The adage goes that word of mouth is the best form of advertising. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Personalization] [eBook] Account-Based Marketing
    DiscoverOrg recently partnered with ListenLoop ( the simplest retargeting software, allowing you to orchestrate personalized display ad campaigns in less than 5 minutes). Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. Henry Schuck. Schuck explains.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Personalization] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    What’s interesting, really, is Schwartz’s personal journey: his realization during the research and writing process that Trump is a fundamentally bad person, his decision to continue with the book, and his subsequent guilt. Selected by Amanda Weatherhead, sales strategist. The New Inquiry: Not For You.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Personalization] Why Cisco Is Hiring Over 200 Content Marketers
    “Her vision is to be a leader in real-time personal marketing communications. But] she didn’t smell like a marketing person. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. What the hell does that mean? ” Hiring challenges.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Personalization] Why Cisco Hired Over 200 Content Marketers
    “Her vision is to be a leader in real-time personal marketing communications. But] she didn’t smell like a marketing person. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. What the hell does that mean? ” Hiring challenges.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Personalization] Your Digital Marketing Career and Pokémon GO
    Nothing aggravates me than a person who doesn’t understand the nuances of type-advantages or, more generally, what Pokémon to use in a specific situation. Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. You know what Pokémon GO is, you most likely just put your phone down.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Personalization] Fashion Influencer Marketing: What Good Looks Like
    How many Facebook posts, news articles or blogs have you seen that start with “This person is wearing a stunning X to the Met Gala?” The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. Consumers are constantly redefining new fashion trends every day. What Is a Fashion Industry Social Influencer?
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Personalization] Five rules for better stock photos on staffing websites
    Staffing websites need to connect with clients and candidates on a personal level, and if the choice of imagery, which is likely the first thing a visitor will see, fails to appeal to them on that level, then it becomes likely that said visitor will not visiting for long. As a result, imagery on the web is getting bigger.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Personalization] Why a Single View of Your Customer is Vital for Success
    Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. In the meantime, the number of devices and engagement channels march onward and upward.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Personalization] 6 Types of Transactional Emails That Every Email Marketer Should Know
    transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). Yet, out of all marketers, only 40% are using transactional emails. Password Resets. Feedback Emails.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Personalization] Content Marketing Strategy Tips: Build Your Competitive Positioning
    But how do you get started with building a successful personalization program? You may even want to enlist the help of a SaaS provider to help you create personalized content for different audience segments. 2. Personalize experiences. Here are 3 simple tips to help you reclaim your focus: 1. Prioritize Context. Final Thoughts.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Personalization] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Did you know that the average person spends about seven hours a day looking at a screen? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Personalization] Celebrating Christmas in July with Personalized Content
    Working collaboratively with Oracle’s Channel team and Vidyard , we produced a personalized video that wove unique text and images into an entertaining holiday story. So, why is personalized video so successful? Personalized video is high-impact and holds the viewer’s attention by putting them front and center. And we agree!
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Personalization] Top 10 Marketing Automation Mistakes
    However, that doesn’t stop some marketing automation users from designing incredibly complex programs on Day One designed to “reach the right person, with the right message, at the right time.” Marketing automation makes it easier to send multiple, automated, personalized emails, at scale. Launching lead scoring too soon. irrelevant.
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