• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Content Methodology: A Best Practices Report
    stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. In the.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Staffing and Launching Your Content Marketing Program
    The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Content Marketing Playbook: Strategy and Roadmap
    person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Personalization] Are You Mobile-Responsive or Mobile-Complacent?
    Add another 30 minutes if that person is under 40. As part of the sales and marketing engine, you put in serious effort to connect with your prospects. It takes hard work and a very specific type of talent to sell something to a virtual stranger. More importantly, it takes time. But time is something your customers have less and less of.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Personalization] How to Avoid Content Creator Burnout
    Even if your marketing team is one person, it’s important to leverage everyone from the CEO to the business development folks should be involved with your content marketing efforts. Personal recommendations that come from influencers who consumers trust is marketing gold. Content Creation is a Team Effort. Have a Plan. Conclusion.
  • HALEY MARKETING  |  FRIDAY, JUNE 24, 2016
    [Personalization] Why You Don’t Want to Meet Victoria Kenward in a Dark Alley
    Working out has been in my blood since I was a teenager (I’ve been hitting the gym longer than my personal trainer has been alive!). By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story. More recently, I’ve started practicing yoga to complement my training.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Personalization] How Social Media Can Impact Corporate Culture
    And, my personal favorite, how can I increase my reach on social media? Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. The key to improving your company culture with social media marketing. Read the full story on CIO. What’s the next social platform? Social Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Personalization] 5 Ways to Amp Up Your Mobile Marketing Strategy
    But, use that access with caution–because it’s often a personal device, it’s important that your activities and communication don’t feel spammy or like an invasion. In fact, according to Nielsen, the average person uses 26-27 apps every month, but the majority of their usage (84%) is spent on five. Mobile Apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Personalization] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Along with tips on setting expectations, personalizing the subject matter (not the subject), and writing compelling copy that sells, this presentation will also delve into data of more than 13 billion email opens tracked by Litmus to provide further insights. See something that strikes your fancy? Come join us from November 8-11 in Boston.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Personalization] How to Write a Great Email Signature: 9 Tips With Real Examples
    Your social media presence is a major part of your personal brand because it helps you gain a following in your space and shows people what you care about. You can tell a lot about a person by what they post and how they portray themselves. Focus on the accounts that matter most to growing your business or building your personal brand.
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Personalization] Anatomy of a Successful B2B Sales Email
    Personalized subject lines boost opening rates by 22%, so make sure that your emails are personalized based on recipient and industry. Make sure these emails are personalized, lest you be marked as spam! Keep it brief and personalized, and invite the prospect to contact you for more information. Outreach Emails.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Personalization] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Consider creating an engagement continuum that provides you a set of guidelines on how to respond to social media crises of varying sizes, from just one person making a valid complaint about your business to tens of thousands trolls making outrageous comments on one or more of your platforms. Let’s get this out of the way first. quick recap.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Personalization] How B2B Marketers Can Deliver Personalization At Scale
    Opentopic blog >> demandgenreport.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Personalization] Applying Consumer Market Web Usability Lessons to Professional Services
    B2C Retail – Sophisticated Personalization Technology. #6 Global, #4 US – Amazon.com  . But the most impressive element of Amazon’s usability experience is its astonishing personalization. Here are a few other takeaways: Personalized recommendations can increase conversion rates by up to 5.5 The Highest Traffic Websites in 2016.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Personalization] Will Facebook’s $50 Million Gamble Pay Off?
    Today, the biggest channels on YouTube are not celebrities or media companies ; they’re online personalities like PewDiePie, Smosh, and Jenna Marbles. In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Sound familiar?
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Personalization] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    Paid photographers allow you to shoot unique photos that personalize your business and projects. An image should attract users to your brand, not distract them. Time and time again studies have shown that authentic user generated content is better than stock imagery because it is more likely to engage your audience. Be Original. Conclusion.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Personalization] Straight from the Horse’s Mouth – Content Buyers Want
    Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? So how to do that?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 23, 2016
    [Personalization] 5 Actionable Content Marketing Insights from Latest Report
    Understand data and your appetite for data Customer insight is vital for successful content marketing but not all communications merit one-to-one personalization. Don’t just personalize, contextualize Understand consumers’ reaction to communications. It needs proper analysis.” Download it today for a better tomorrow.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Personalization] Staffing Conference Virgin
    witnessed selling first hand, talked to clients in person, and listened to a range of great speakers. My biggest takeaways: Small talk – ask questions, listen and make it about the other person. FSA 2016 Summit: my first experience at a professional staffing conference. Dare to Be Different. Staffing and Social Media. Ask Questions.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Personalization] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Just take email as an example: the average person receives 85 business emails per day. The answer lies in a person’s name. How B2B Marketers Can Drive More Pipeline with Personalized Video. 2016 is the time for hyper-personalized marketing. Personalized marketing first originated with names in emails. Not better.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Personalization] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    mean, what kind of person fits in that role? Account based marketing (ABM) is one of the many new buzzwords in the marketing world. Just a few weeks ago, our very own ion CTO and co-founder Scott Brinker along with Terminus CMO and co-founder Sangram Vajre met to talk about how ABM is affecting the ever changing marketing world. Jeff: Great.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Personalization] Read All About It! 7 Steps to An Effective Email Newsletter
    Information about personal interests/hobbies. Go for brevity and ‘clickability’ The average person spends just 51 seconds reading a newsletter. Don’t take this stat personally. Unsubscribers are a fact of life and nothing to take personally. Bring it. Information about events/deadlines/important dates.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Personalization] Target Your Best Prospects by Segmenting Your Best Customers
    Targeting and Personalization b2b ConsumerAuthor: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Identify Your Best Customers to Find Your Best Prospects.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Personalization] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    This means that when you construct and deliver your pitch, focus on ensuring you achieve favorable power dynamics and inspire and engage your audience so that you keep them in the emotion zone.". 4) Promote yourself as a savvy business person. If you know anyone who's dealt with them before personally, get in touch with them. Out-work.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Personalization] Insights from the chief marketing technologist of an $18B firm
    believe the future of marketing is in the hands of people who can compose a compelling blog post with personally-generated creative, while laying a few lines of Javascript and building a visualization of the results of the post with some code from D3. Tell us a bit a about your background — what did your career path look like? ” 8.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Personalization] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    And as a freelancer, that means honing your personal brand and showcasing your work in a way that makes you stand out from the crowd. At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Personalization] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    He says that advertisers need to master the moment, arriving at the right time for the right person. Breeze gives a personal example of when his young son wakes him up in the early hours of the morning by bouncing on Breeze’s bed. Most YouTube ads do not deliver a measurable ROI for advertisers. They know, like, and trust you.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Personalization] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Mental modeling is the process of mapping out what a person understands about the real world through experience and replicating those models in the design of something in the virtual space. This helps users feel a sense of privacy and security even when sharing and displaying lots of personal information. Want to learn more?
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] ABM: An Ancient Practice?
    Well, a long time ago, a very wise person said, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” There’s no denying that Account-Based Marketing (ABM) is hotter than hot. I’ve been to all of the big B2B marketing conferences this year, and the topic is being discussed everywhere.
  • INFER  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Druva Chooses Infer to Predict Highest Potential Prospects
    Like many of our customers, Druva has grown rapidly in recent years and needed a better way to evaluate and prioritize good prospects for personalized follow up. We’re always happy to welcome another customer to the Infer family. Melissa, you’re no stranger to predictive. What are your best practices for driving adoption?
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] 5 In-App Campaigns That Really Work
    Opentopic blog >> business2community.com It’s one thing to be able to send targeted, personalized and triggered in-app messages and campaigns. But it’s quite another to figure out exactly WHAT campaigns are going to make a real difference to your mobile business. Fortunately, we’re here to help. You’ve probably gone.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] If It’s Not in Salesforce, It Didn’t Happen
    sales rep can say that they reached out to this person or made a touch on that account. Miller added that the sales ops person can sometimes be a proxy for reps who don’t have the attention to detail for making sure their activities are logged. If a tree falls in a forest and nobody is there to hear it, does it make a sound?
  • VIDYARD  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Old Irish Blurs the Lines of Virtual Reality in This Incredible Video
    In-person events would be a great opportunity to use this technology, especially at conferences. Imagine having someone walk your prospects through your office, and then taking off the headset to find that person waiting for them at the booth? Then, mainstream acceptance comes and celebrities get on board. Step three?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] How to implement a Video 1st content marketing strategy that drives action
    As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. You want to personalize the emails and content offers as much as possible. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression. Basically, if you need to grow, this is the guy to know.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to shake the feeling that the other person won’t forget the error, especially if it was a first impression. Basically, if you need to grow, this is the guy to know.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] 5 Lifelong Business Lessons I Learned from Nordstrom
    With no notes in front of him, he proceeded to name us one by one and say something personal and kind about each person. You are the CEO of your personal brand, and your name is on the door no matter where you go and what company you’re a part of. What I haven’t yet expressed is that I grew up into an even nerdier adult.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] My Team Just Won the NBA Championship… How Does That Apply to Marketing?
    Add that’s ok because if you are a competitive personality, then you’re never satisfied. You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. The last time it happened, the Beatles had come to the USA earlier that year. Don’t Let Anyone Say You Can’t Do Something. But the Cavs didn’t do that.
  • CEROS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] The Science of Inspiration: 8 Research-Backed Ways to Unlock Creativity
    Here are eight ideas you can scientifically boost your personal creativity. Alcohol allows a person’s brain to meander in much the same way that daydreaming or mental wandering does, which can lead to more out-of-the-box ideas. Happy reading! Inspiration. It keeps ideas moving while helping you stay productive. Exercise. Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Personalization] OfferUp offers an addictive new app for eCommerce
    All back-and-forth messaging is anonymous and within the app until buyers and sellers are prepared to share info, allowing them to keep personal e-mail addresses private. Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? It’s fun.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Personalization] Why Automated Email Engagement Should Be Part Of Your Sales Team
    When it’s time to follow up, reps are free to handle this response personally or engage another automated scenario depending upon the buyer’s circumstance. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Takeaway.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Personalization] Catalina Launches Marketing Investment Tool
    based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Personalization] The Essential Capabilities for Response Handling
    The purpose is to develop a deeper relationship that enables prospects to get to know, like and trust your company in a more personal way. It is possible to have too much of a good thing. Scarfing up a whole box of chocolates at one time, for instance, might fall into that category. Those statistics are stunning but true. Lead Qualification
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Personalization] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Furthermore, clients of agencies can log into their own personal dashboard to observe the performance and status of their campaigns. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Sound good?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Personalization] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The personalized, cross-channel marketing campaign gives consumers the chance to drive the new Jaguar XE in cities across America and star in a short movie that they can share with friends online. In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time.
  • FATHOM  |  TUESDAY, JUNE 21, 2016
    [Personalization] Using Marketing Technology to Humanize Brands
    For example, the use of chat bots or robots for taking customer concerns can lead to extremely unsatisfied customers if they feel that their issues don’t warrant the attention of an actual person. Today’s marketers are facing two very different issues. Typically, these two goals would be understood as opposing one another. Chief Martec ).
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Personalization] Proven Tactics to Create Sales and Marketing Alignment
    As a result, consumers have become more demanding and expect both personalized attention, and faster turnaround times. Both marketing and sales must understand that they need to work with each other to successfully provide the kind of personalization that today’s customers demand. 3. Lead generation for them is not a numbers game.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Personalization] The New Era of Successful Design and Image Selection
    Storytelling & Personalized Marketing. Visuals, engagement, data, responsive websites and personalized marketing tactics are all ways to join in on the new era of successful design and image selection. Companies are investing in the digital world and they’re hungry to know what’s working and what’s not for marketers. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2016
    [Personalization] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. And speaking of mind-blowing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Personalization] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Here are a few reasons why in-person events are ideal for client industry immersion: Content Discovery. In addition to content discovery, in-person events also allow you to build relationships with thought leaders and experts in whatever industry you are targeting.  What has been your experience with in-person events? 
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Personalization] Attribution Matters: Demystifying Social ROI in B2B Marketing
    If not, as you can see below, it will identify whether that person is a new lead. Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your ” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Awesome!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Personalization] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    When you send email from a real person, your email open rate increases. This is because -- based on past tests we've conducted -- recipients are typically more likely to trust a personalized sender name and email address than a generic one. HubSpot customers: Click here to learn how to personalize the "From" name and email address.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Personalization] Research shows “be more human” really works
    Companies can foster brand anthropomorphism by using human-like physical and personality features, much like M&M Chocolates do with their mascots. Companies can use personal names or initials on social media postings. They can show behind the scenes images and they can connect company and personal milestones.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Personalization] 5 User-Generated Content Mistakes to Avoid
    For example, one person may use your product as a scarf, while another uses it as a beach blanket, and yet another uses it as a table runner. When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. Takeaways.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Personalization] How to Become a Great Online Community Manager [Infographic]
    By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way. An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Personalization] The Six Best Google+ Marketing Tools
    This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Personalization] 36 Calls For Content Marketing Help
    Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Opentopic blog >> opentopic.com Do you have the super powers to hear and to answer the calls for content marketing help? Marketing ROI Cmo marketing roi
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Personalization] Microsoft buys LinkedIn: the largest martech acquisition in history?
    know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. But it’s not entirely dissimilar either, in spirit or tactic.
  • FATHOM  |  MONDAY, JUNE 20, 2016
    [Personalization] What Aspects of Marketing Aren’t Changing?
    For example, personalized marketing has been abuzz since the 90s, even though it’s often treated as an up and coming trend. These days, it seems that everything is changing. It’s true that marketing, too, has seen massive transformations as well as the rise and fall of many trends and technologies. What do these all have in common? Blog Fee
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Personalization] Why Small Firms Fear Social (but Shouldn’t!)
    It’s important to have one person to organize your company strategy and manage your company social media. Social media doesn’t need to be scary. Below are a few common misconceptions of why small firms fear social media, and the reasons that they don’t need to fear any more. Social media is only for millennials. False! Well, this one is true.
  • VISUALLY  |  MONDAY, JUNE 20, 2016
    [Personalization] A Guide to Finding Your Brand Voice
    Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. It’s difficult to build a relationship with someone whose personality shifts from day to day. Imagine your brand as a living and breathing person.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Personalization] 10 Crucial Elements of Good SEO Copy
    Instead, it’s dynamic, personal, and (if you ask me) exciting. Opentopic blog >> searchenginejournal.com Today, SEO is more than just a group of methods used to attract search engines. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Personalization] 36 Calls For Content Marketing Help
    Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Opentopic blog >> marketingthink.com Do you have the super powers to hear and to answer the calls for content marketing help? Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Personalization] The challenge of authenticity
    In the article, Grant showed that, in general, people don’t want you to reveal personal details about yourself until after you have already established credibility with them. Only after you do this for a while can you fold authentic personal details. Personal brand and corporate brand. still want to do that, but not this time.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Personalization] Get Your Blog On: 4 Steps to Blogging Success
    They all bring something to the table with their unique personal and professional experiences. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Preferred content topics. Topic.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Personalization] How Your Digital Marketing Strategy Can Transform Your Storefront
    The overall effect is a melding of online convenience with in-person experience that leaves the customer curious to come back for more. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet. An app brought restaurant orders to our door. Amazon Prime scratched our home improvement itch.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Personalization] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Even if you don't know the right person, they might. Opt for targeted, personalized emails as opposed to a single spammy message to your entire address book. There's a big difference between a cold email and a genuine, personalized message. The average job search is a peculiar paradox. Trying to Find a Job? Not so fast.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [Personalization] From Challenger to Transformer
    This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally. Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. Think Uber or AirBnB.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 20, 2016
    [Personalization] 5 Ways to Get Started in B2B Content Marketing
    There are two main jobs for this person, and it doesn’t matter if they have a content marketing title or not. I was recently talking to the marketing team at a B2B enterprise company about content marketing. This B2B technology firm has multiple divisions selling multiple products around the world. Identify an Internal Champion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Personalization] The overwhelming implications for driverless cars and marketing
    The cockpit of a self-driving car will be a huge commercial battlefield and a massive new personalized content delivery system. Eventually our cars will be as personalized as our smartphone and once we get the apps and settings just the way we want them, the switching costs will be significant. One billion hours of time. A day.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Personalization] Can the value of lead nurturing be quantified?
    Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. But can the sales impact of nurturing be quantified?
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Personalization] The Evolution of Account-Based Marketing
    It comes down to building a relationship and trust, and personalizing the message, whether the distribution channel for that message is a phone call, email, or any other form of communication. and other details to help accelerate the marketing/sales cycle by getting your message to the right person (whoever that person may be).
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Personalization] Optimizing Your Website for Lead Generation
    Increase the likelihood of visitors providing their personal information by making your forms accessible and easy to fill in. Most people are not willing to volunteer their personal details from the get-go, so too many fields can be a turn-off. Establishing an online presence is no longer a nice-to-have, but a necessity. Conclusion.
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [Personalization] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    Well, as a result of that special time, half of my friends on Facebook are people I went to college with, even if I never actually met them in person. Here’s what you missed while wishing you could get hit by Steph Curry’s mouthguard… The New York Times: How China Won the Keys to Disney’s Magic Kingdom. Money is money.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Personalization] Why Creative Marketing Strategies Deserve to be Gamified
    Numerous personal and branded channels now depend on it for subscribers. A few weeks ago I relistened to a standup bit by comedian Dara Ó Briain , who reveals an awesome approach to creative marketing while ranting about video games. “I’m 38. I ‘unlocked’ it in a shop with a credit card,” he jokes. For the User.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Personalization] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    One theory for this large drop is that Facebook may be tweaking its algorithm to provide the right balance of personal posts and ads. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, Facebook reach continues to plummet, according to a new study. This week’s show. Ready?
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Personalization] Divide and Conquer: Managing Territories
    Or if an account gets dropped, the first person who can grab it, gets it. The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Personalization] Divide and Conquer: Managing Territories
    Or if an account gets dropped, the first person who can grab it, gets it. The three things that matter most in real estate are supposed to be location, location, location. And when you think about it, that philosophy translates to business. Only substitute location with territory. As in, it’s all about territory, territory, territory.
  • ION INTERACTIVE  |  FRIDAY, JUNE 17, 2016
    [Personalization] Account-Based Marketing Needs Content Marketing To Work
    Personalized and customized ABM microsites deliver and optimize the content that your target company needs to navigate their buyer journey, to get everyone on board, and to get them to reach a consensus faster. Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. But because it works !
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Personalization] PR agencies: A secret weapon for demand generation campaigns – Corporate Ink
    With a shifting digital media landscape and increased focus on personalized marketing content, prospects pull information from a variety of sources to inform a purchase decision more than ever before, and gone are the days where one-off media coverage is sufficient for driving leads. To really make. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Personalization] Why You Can’t Afford to Gamble with Your Marketing Strategy
    There’s a time and a place for gambling, and it’s with the cold, hard cash you personally earned closing a big deal thanks to your marketing prowess. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. The stakes are too high for you to place blind bets. Every
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Personalization] What Is the ROI of Native Video Ads in 2016?
    Increased personalization of ads and online content have also helped brands engage with audiences. When consumers believe they’re on the receiving end of personalized content, they are much more likely to engage with that content and the experiences it offers. For many brands, the biggest obstacle is one of cost. Of course.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Personalization] Stop Missing Out on 99% of Your Website Traffic [SlideShare]
    Ways to personalize content and nurture visitors into a sale. Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Personalization] Protect Yourself & Your Clients from Identity & Data Theft
    Marketers today work hard to gather detailed information on their customers, so we can find the right people inside the right accounts and target their interests with personalized content. Increasingly, we hold more personal, proprietary information. Pssst … want to buy 25 million email addresses and passwords? percent in 2014.
  • HALEY MARKETING  |  THURSDAY, JUNE 16, 2016
    [Personalization] Quality Employment Service – Providing Professional Personalized Placements
    Quality Employment Service is a family-owned business that has spent more than 20 years providing professional, personalized placements – real solutions for real people. The post Quality Employment Service – Providing Professional Personalized Placements appeared first on Haley Marketing Group.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Personalization] How Marketing Agencies Can Get the Most From Automation
    Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization. B2B Marketing Zone Marketing Tips Marketing Automation Marketing Automation Software predictive personalization
  • ANNUITAS  |  THURSDAY, JUNE 16, 2016
    [Personalization] 3 Keys to Effective Inter-Organizational Partnerships
    We all like boundaries as they help us enable and govern effective relationships, both personal and professional. As children, our parents imposed a lot of boundaries upon us. The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication.
  • LEANDATA  |  THURSDAY, JUNE 16, 2016
    [Personalization] Deciding What Metrics to Track for Sales Development Reps
    For us, it has to be right person, right company. They’re in the best position to decide if you’re talking to the right person. There’s no shortage of information available when it comes to analyzing the productivity of Sales Development Reps. These days, everything about their performance can be tracked, measured, sliced and diced.
  • READYPULSE  |  THURSDAY, JUNE 16, 2016
    [Personalization] Do You Know What Components Make Up Great UGC?
    It’s your job to come up with challenges your community can relate to and that let their personalities shine through. Any personal activities, music or relationships that your users can share will create a feeling of community and the lifestyle surrounding your brand will naturally shine through. So, what’s the solution? Authenticity.
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Personalization] Customer-Connected Branding in 2016
    Because of this, brands need to move away from the slick 30-second commercials and flashy trade show displays and begin to connect with their audiences on a more personal and meaningful level. In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Customer Experience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Personalization] 7 Compelling Reasons to Invest in Mobile Marketing
    Smartphone apps create a connection between the brand and consumer, by giving the user a personal, easily accessible ‘slice’ of the brand, in the palm of their hand. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!
  • LEAD LIAISON  |  THURSDAY, JUNE 16, 2016
    [Personalization] 3 Tips for Better Handwritten Notes
    Some services even let you choose the gender of the letter writer, along with the type of handwriting the person uses. Better Handwritten Notes. Want to write better handwritten notes and letters? Handwritten notes provide an easy way to break down barriers between your company and your customers. Use High-Quality Stationary. Keep It Simple.
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Personalization] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    But among it all, it seems lawyers have forgotten to ask the personal questions: Can companies get excited, be surprised, or become enticed? real person means that all of the effective emotional appeals of experience-based marketing still apply for B2B objectives. Do they respond to sadness, happiness, or humor? Do companies feel?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Personalization] Guide Your Buyers Through the Customer Journey with Social Media
    Buyers want validation that they’re making the right choice, so one person’s review on social media informs another person’s research. If you consistently communicate with your audience as if you were marketing to a single person, you’ll come across as more personable. The Many Roles of Social Media. Be authentic.
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