• THE ROI GUY  |  TUESDAY, AUGUST 30, 2016
    [Personalization] Your Next Practice: Interactive Value-focused Content
    Instead, your prospects want personalized research and analysis, benchmarks, advice, and guidance. The closer the content replicates personalized expert advice and focuses not on a product-pitch, but on the value of potential solutions, the better. For your buyer it’s about quality over quantity. They don’t need more content.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Personalization] My One to Their Twenty
    Basically, they want me to grow both professionally and personally. . This year Haley Marketing is celebrating its 20th year.  This year also marks my first with Haley Marketing.  When I started, I noticed one thing everyone at Haley Marketing had in common.  They are all exceptional at what they do.  Haley News
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Personalization] Sales Enablement Best Practices
    Evaluate your website from the viewpoint of the buyer’s journey and your sales person’s role in it. “Sales enablement” is the term for activities and programs that prepare and support the salespeople. Selling the company’s products should be a team effort; sales and marketing working together to create consistent and growing revenue streams.
  • ANNUITAS  |  TUESDAY, AUGUST 30, 2016
    [Personalization] Four Tips to Maximize Your Data
    For example, even if one person on a data team knows that a certain data field lacks integrity doesn’t mean somebody else could accidentally use that field for an analysis. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. Correlate Disparate Data-.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Personalization] 4 Reasons Why You Can’t Miss Marketing Nation Online
    The point is, live, in-person trade shows have their pros and cons. How do healthcare marketers keep pace with the speed of digital innovation while also meeting the consumer’s growing expectation for personalized and relevant engagement? Author: Rick Siegfried Aren’t trade shows so much fun? Well, there is! Check ‘em out! Free Stuff.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Personalization] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    This is why it’s essential for B2B organizations to refine, refine, refine buyer personas in real time based on insights and customer behaviors— beyond initial personal development —in order to truly optimize them. Creating buyer personas is not a one and done practice. It’s not a crystal ball or predictor of future behavior.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Personalization] How to Live Stream Successfully: A Preparation Checklist for Marketers
    It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. You’ll want to put the same thought and due diligence into your live stream that you’d put into an in-person event of its kind. Go ahead -- you’re not alone. How Live Streaming Works. Where.
  • CEROS  |  TUESDAY, AUGUST 30, 2016
    [Personalization] VR Storytelling: 5 Explorers Defining the Next Generation of Narrative
    The goal of these virtual experiences is to create empathy and drive organizational support by letting ordinary people get up close and personal with those in need. Happy reading! Ever since I binge-watched Star Trek: The Next Generation as a teenager, I’ve been eagerly waiting for a real-life holodeck to hit the market. The rose is thirsty.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Personalization] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    Or, if you use HubSpot CRM, you can use the built-in email templates to easily send personalized emails right from your email tool. 9) Use Boomerang to resurface emails when you need them. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. Read on for nine tips for cleaning up your inbox after vacation.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2016
    [Personalization] Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content
    They’re an easy, fun way to test knowledge and gain new insights into our personalities. It’s no secret that the Internet loves quizzes. And why wouldn’t we? Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […].
  • HALEY MARKETING  |  MONDAY, AUGUST 29, 2016
    [Personalization] Is No News Really Good News? Managing Customer Perceptions.
    Our experts have seen some pretty damaging reviews for staffing agencies – personal attacks, threats and sometimes just valid concerns. You place an employee on a temporary assignment at a client’s site. You know it’s a slam dunk – they’re going to love him! No news is good news, right? The email never arrived.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Personalization] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    If you have a person in your video, choose a thumbnail that features the face of an actor. smiling, friendly looking person will encourage a viewer to click play and see what the video is all about. 2) Show Off Your Brand’s Colors. Video production is not just about making videos for awareness purposes. Think of it as your video's CEO.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Personalization] The Importance of Personalization
    As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. The post The Importance of Personalization appeared first on Opentopic. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.” ” We’ve.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 29, 2016
    [Personalization] Data is the Key to More Engaging Relationships with Your Customers
    This makes it critical for brands to create unique, timely, and personalized experiences with each engagement to capture the consumer’s attention and generate sales. According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Personalization] 5 Content Marketing Trends to Plan Your 2017 Budget
    Meanwhile, The Washington Post saw a 145 percent growth in newsletter subscribers year-over-year, and Digiday recently proclaimed newsletter editors the most important person in newsrooms. “It’s easy to think that B2B companies should be more branded or in some way less personal in their content than B2C companies.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Personalization] Social Media and SEO: When and How They Work Together
    Shares:  Content that earns shares represents something that your audience identifies with enough that they are willing to make that content part of their own, personal brand. Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Well, not exactly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Personalization] 20 Ideas to super-charge your social media network
    Once you find a relevant person to follow, dig into their Lists and you are likely to find a goldmine of interesting people to follow. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Personalization] 3 Ways to Create Customer-Driven Content
    Personalized content marketing is swiftly replacing generic ads. Categorize the information for each person to reflect the most important points. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Focus on Content Metrics.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Personalization] How to Tie Your Content Marketing into Your Account-Based Marketing
    The reason account-based marketing works is this: For B2C, the decision-maker is usually one person – the consumer. For most B2B companies, decisions are signed off on, officially, by one person, but the decision is made by a consensus of stakeholders. Account-based marketing is having quite the run lately. It’s not hard to see why.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Personalization] The Evolution of Virtual Reality [Infographic]
    And the level of personalization and immersion that VR provides makes it a great opportunity for brands to engage with their tech-savvy audiences. Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Personalization] 16 of the Most Creative Business Card Designs From Agencies
    Illustrator and graphic designer Katsy Garcia whipped up this simple but effective business card concept for her own personal branding. Graphic designer Claire Bruining developed these playful business cards for her own personal branding. The business card isn't dead yet. 16 Inspiring Business Card Design Examples. 1) Aurora. 12) Tait.
  • PUREB2B  |  SUNDAY, AUGUST 28, 2016
    [Personalization] Customer Acquisition: In-House or Outsourced?
    This gives your in-house sales team the advantage of knowing how to approach them before they even make the first contact—enabling more accurate targeting through personalization. Lead generation capabilities have become a key factor that determines a business’ success or failure. In-House Lead Generation. Advantages. Disadvantages.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Personalization] The Best Money You’ll Ever Spend on SEO, Social, and Content
    What if I told you for the low, low price of a single person’s salary, you could flat-out BUY dozens more hours every week? Every person you bring on is paying your brand back with their time. Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. An investment in great people.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] Content Methodology: A Best Practices Report
    stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] Staffing and Launching Your Content Marketing Program
    The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] Content Marketing Playbook: Strategy and Roadmap
    person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Personalization] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Personalization] How to Build a Great Newsletter
    Free services like Tinyletter and MailChimp allow anyone to send personalized newsletters to an audience. Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. On social media, your work is often lost in a sea of posts. Newsletters, on the other hand, have seen something of a renaissance.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Personalization] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    His snaps alter between vague inspiration and weirdly banal glimpses into his eccentric personality, creating what Adweek called “his own bite-sized reality show.” ” The past few years have seen a dramatic rise in the popularity of person-to-person chat apps such as Snapchat. His product of choice? vGVjBttJSV.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Personalization] Digital transformation at the AARP, from old to new
    As part of this new digital experience, we were adding new capabilities like A/B testing and personalization, implementing an omni-channel view. We added content management, personalization, and split testing individuals who could help support that growth. We have the capability to target and personalize based on member preferences.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Personalization] 6 important data points to record on your customers
    However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked. If the information helps them get a better, more personalized experience, people are more willing to provide it. Customer data is one of the most important parts of your business success. Gender. Location.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Personalization] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    There’s power in its personalization. One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Personalization] 5 Things Marketers Can Learn From Man’s Best Friend
    Chances are, if you are patient, that person will pay attention to you again soon.” And once you have their loyalty, you can incentivize them to advocate for your brand through programs that generate reviews, referrals, testimonials and much more, while also allowing them to build their personal brand—a win-win for all. Be Loyal.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Personalization] 5 Content Marketing Lessons from David Ogilvy
    This will give you a strong start, but don’t lose your momentum — continue to weave personality and wit throughout the piece. And if you want to make an impact, you need to make your content feel more personal. Each person must feel like you are speaking to them on an individual level. Offer up evidence to support a claim.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Personalization] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    Low Friction : Often these pages are controlled by a single person, so once you get them to agree to add your link, the turnaround is quite fast. The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. That said, SEO is very much a rich get richer game. edu) resources. Keep reading.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Personalization] ABM Vendor Guide: Special Features to Deliver ABM Messages
    As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Personalization] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    Flows may also trigger actions other than messages, such as alerting a sales person. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. That's no accident. chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. Either approach can be effective.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Influencers’ Most-Loved Social Platform
    Influencer marketing is all about the your brand, but equally important is the person communicating your message. Choose your influencers wisely because no matter what platform you use, the person needs to the right fit for the brand. This will help you be one step ahead of building a successful social influencer program. Conclusion.
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Build a Better Lead Generation Website: Balancing Design and Functionality
    hard offer is one that leads to direct contact with a person at your firm. When the time comes to overhaul your website, it’s important to consider what you want out of it. But these sites aren’t inexpensive. But the revenues they create can quickly cover the investment costs. Can you retrofit your existing site with lead-generating features?
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Personalization] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. So you can really confuse the hell out of someone by asking if they’ve made contact with a lead and determined if that person is a prospect. Not surprisingly, quite a few. What’s a contact?
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Meet the Vidyard Team, Video Style: Garth Newton
    But if I’m going to name a specific person, I’m going to have to go way back into the annals of time, and pull out one person whose name is Gary Klassen. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Personalization] The 4 Letter Word in Success
    With all of those contacts you can imagine I have seen many levels of successful and unsuccessful individuals.  I have thought a lot and read a lot about the reasons for why people experience differing levels of either personal or professional success. The 4 Letter Word in Success. How successful can I really be ? Taste it. Visualize it. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Want To Know How To Harness Data and Optimize Customer Experience?
    Personalization. Create a consistent, personalized customer experience across web, mobile, and apps. 5. Integrate online and offline visitor data from multiple sources to create more meaningful, personalized customer experiences. Marketers around the world want to know how to best use data and optimize the customer experience.
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Are your marketing personas your sales market segments?
    Personas give your writers a specific person to write for. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Personalization] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Yet employers report that they are hiring prospects who have yet to prove their professional tech competency even as the public becomes more familiar and reliant on technology in their personal lives. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. Share them below!
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Your Business Newsletter: What’s Your Brand Personality?
    The first is  an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The  duck. It’s a part of your brand. The  gecko. The  bunny.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Personalization] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    ” Modern marketers are charged with providing multiple types of content, delivered through multiple tools and technologies, to serve an ever increasing number of channels—all aiming to reach the customer in a personalized way. Agile Marketing and millennials have a lot more in common than you might think. Why the Agile Framework.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    That actually creates a great opportunity for marketers to think more about the user -- both the experience, and what that person is offered. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. For many businesses, the announcement carries major implications. Source: Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Why it’s a very good sign that people don’t read your content
    It is an extension of their own personal brand. The third reason is the most interesting to me because it has nothing to do with the content, and everything to do with the person or brand that created it. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Personalization] What Personality Assessments Reveal About Your Customers
    Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Personality assessments also help people self-identify. Here’s the CTA for the “Content King/Queen” personality type:  .  .
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Personalization] How to Transform Your School's Image
    Publish new blog, newsletter, and email content centered on more personal stories that emphasize the new school values you want associated with your school. Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Personalization] 10 Groups to Join on LinkedIn if You’re in Marketing
    Members of this group have recently posted content related to “how to increase ROI with email personalization,” “how to market your startup,” and “how to determine which social networks are best for social influencer marketing.” With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. for marketers.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Personalization] Why Empathy Is the Key to Being More Creative
    Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context. Applied Empathy.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    At Bulldog, we try to incorporate personalization wherever possible to really enhance the message, and VR and AR are no exception. With the right talent and tools, you can blend personalized video technology into an AR or VR experience to really knock the socks off of your targets. However, these are all consumer-oriented initiatives.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] ABM Vendor Guide: Features to Customize Messages
    That’s not because there are so few systems that do this: to the contrary, nearly any email, marketing automation, or Web personalization tool would fit the definition. abm software abm systems account based marketing customization systems guide to abm vendors marketing technology martech messaging systems personalization raab guide
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] 5 Lessons Brands Can Learn From Gawker
    But the “human” they typically constructed is someone you’d never want to meet—a person who puts a bland, positive spin on everything and can never admit its faults, even in crisis. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] What a Buyer Wants: Personalized Advice, Business Value and ROI
    Instead, you need interactive content can help, providing buyers with personalized content, assessments and analysis based on a quick discovery and self-directed journey. From these results, one can see that one-size-fits-all white papers, the crack cocaine of content marketing, don’t cut it any more. What can you do for me?
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. But how do you do it?
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. But how do you do it?
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. With the average attention span dipping to just 8.25 What is a Snapchat Story? How to Create a Snapchat Story.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Personalization] Exceed Customer Expectations In The New Age Of Personalization
    The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group. Further, only 7% say their companies actually do […]. Marketing Strategy
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Once Upon a Time: How to Boost Your Selling Through Storytelling
    Just as personal storytelling builds greater intimacy, allowing us to pass along memorable life lessons and maintain open lines of communication within our personal lives, selling through storytelling can do the same in our professional lives. But have you ever considered the powerful role storytelling plays in selling?
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Ghost Social: The Curious Case of the iPad Pro Ad
    That’s when it hit me: Apple thinks that I’m the type of person who goes to Thailand and spends 30 minutes recording my food before I eat it. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Personalization] 6 Things I Wish I’d Known About Twitter Before I Started Tweeting
    And although I owe much of my personal success. I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I was surprised to see that he and I both joined Twitter in March 2009! I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. Marketing Technology
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Personalization] 5 Key Tips for Driving Attendance at Field Events
    Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Key to selling the value of an in-person event is the environment in which that event takes place. Be personal.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Feeding Sales Is a Process, Not a Project.
    Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end.
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2016
    [Personalization] It’s normal to be bad before you’re good
    attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. used to be a photographer and, to be honest, real shooters use the best cameras and lenses they can easily afford. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it. You can write anywhere for now.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Top Three Common Product Demo Mistakes
    Each persona has different needs, for example: User – this person will your product every day. Though this person’s needs are more tactical in nature, she may have a voice in the purchase. Influencer – this person may not use the product or hold the final decision, but her opinion about the product carries weight.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Personalization] One Third of CMOs Not Integrating Within Digital Channels
    The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across devices and channels. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? Companies with strong cross channel customer engagement see a 9.5% From Within.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Personalization] What Does “Going Pro” Mean for Your Email Marketing?
    Recent statistics show the average person now gets 121 emails a day. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. Humanity as a whole gets 193.3
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Personalization] The Marketing Guru Covers: What are the benefits of social media marketing?
    Many companies are leveraging their social media presence to build a more personal relationship with their audience. Social media is everywhere. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable. Social media marketing allows you to increase your online presence.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Personalization] 5 Ways to Get Personal With Your Audience at Scale
    Due to the volume and pace of communications today, it’s critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. first step of audience personalization is aligning your website layout to the messaging categories that you’ve defined.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Why Product Marketing is Essential to Your B2B Organization
    Think like a business person. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging. My response? There are no boundaries. Prioritize.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    Google Expeditions is one of the projects Adam is most proud to have worked on. A big part of design success at Google and to me personally is getting people excited to work on something and use their creativity on something as well, letting their ideas shine. Happy reading! Some people go to work every day to take home a paycheck.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Personalization] Does Your Nonprofit Need Marketing Automation?
    The best of them will also automate the personalization of the content that you send. If you do, do you have a plan that you execute that's relevant to the action the person took. Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. It may well for your organization. That's a big myth.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Personalization] Personas: The Key to Knowing Your Audience – This Week in Creating Your Unfair Advantag
    Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. While personas might be fictional, the powerful impact they can have on your marketing is real. Why Should You Listen?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Personalization] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. My personal favorite definition of quality is “fitness for purpose”, which makes the point that the quality of data (or anything else) is related to how you’re going to use it.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Personalization] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    The programs led to a consistent stream of compelling stories about individuals who accomplished personal feats, such as Melissa , who discovered that Nordic walking was actually pretty fun, and Sue , who used outdoor running as a way to build confidence and spend more time with her grandson. The journey from global to local.
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Personalization] Diving Deeper Into Drip Campaign Best Practices
    Here, we address the specifics regarding the new “best practices” for drip campaigns, taking a closer look at Data-Driven Segmentation, Personalization, Predictive Send and Cross-Channel Nurturing. Personalization At the heart of what we’re talking about is personalization. Predictive Send People want relevant emails.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Personalization] Lessons from Mom & Dad
    She took a personal interest in everyone on her staff. personally experienced the same thing early in my career when I worked for a regional bank, and my boss told me to “slow down, because I was making other people (and him) look bad.” It’s no secret that I grew up in the staffing industry. Short on candidates?
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Personalization] 5 Data Futurists to Follow on Medium Right Now
    Be sure to catch his newsletter covering topics like data mining and AI, as well as his posts on personal achievement, entrepreneurship and venture capital and funding. Long before there was Medium , people relied on clay tablets to document thoughts and theories. And what a difference 50,000 years makes. But don’t wait too long! Max Galka.
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Personalization] Finding Experts Using 5 Visibility Techniques
    There is a unique power to personal appearances that simply can’t be replicated in printed or electronic forms. Personal interaction breeds familiarity, and that’s a good thing if your firm’s Visible Experts are personable and willing to talk to the public. But how do today’s buyers go about finding experts? They search online.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Personalization] 3 Tips for Mastering Inbound Marketing
    Ask yourself, “What kind of person am I trying to reach?” If you are a skateboard company why would you set up shop next to a retirement home? It helps to create a list of personality traits of the person you are trying to reach. So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Personalization] How to gain a competitive advantage through your content
    Whether that happens digitally, in person, or a combination of the two is irrelevant. We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. Lots of it.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Personalization] The Value of Staying Focused on Your Audience
    Expectations are rising every day for interesting, helpful, and personalized content. Engaging your audience is, effectively, the point of marketing. Making money might be the real point of marketing, according to your sales team or CFO. Nonetheless, getting people to buy what you want them to buy (i.e., That’s wildly oversimplified.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Personalization] The Making of Vidyard’s New Website Product Tour Videos
    in line with our brand personality, the tone had to be intelligent, yet conversational and friendly. Scripts should be even more conversational and colloquial than other mediums, and sentences shorter, so the viewer feels a sense of personality from the person on screen, like they’re chatting in real life. Pre-Production. Bonus?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Personalization] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    These include platforms and technologies that connect known and anonymous data, a rise in tech spending by CMOs, and a demand to create more personalized customer experiences. A convergence of marketing and advertising technologies is occurring. But many aren’t taking full advantage of the information they have access to.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Personalization] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Data + Content = Personalization. At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. However, for some of these B2B organizations, their efforts are falling short. It’s no coincidence many of these same organizations struggle to get a grasp on their data.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Personalization] How to Tap Your Own Employees for Influencer Marketing
    This was the kind of person who made for an incredible class president, or a particularly disruptive class clown. Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. Who that person is, however, might determine how you decide to position them for your brand.
  • SNAPAPP  |  MONDAY, AUGUST 22, 2016
    [Personalization] Come Hang With Us at the Uberflip Experience in Toronto
    The Uberflip Experience is a much more intimate conference than bigger events held throughout the year, which ensures more personal interactions with a variety of marketing leaders. Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto !
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Personalization] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    You'll notice that our suggestion ties in a more personal side of business by highlighting two people working together on a project. It also features soft focus, natural lighting, and it shows a person truly interacting with the technology. That means they can be used in all sorts of campaigns. but also end up looking generic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Personalization] The reality of online influence and the only thing that matters
    The fried chicken served at lunch was delicious by the way. I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. Build a helpful personal network. I used to be a big shot. The frenzy was over. Salary.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Personalization] Social Media Audiences Are Great, But Email Audiences Are Better
    Disadvantage #4: Person for person, email beats social media for promoting content. Person for person (as in for every subscriber or follower) email got twenty-four times the clicks than social media. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? We’re not done yet.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Personalization] How 8 Agencies Are Building Their Brands on Snapchat
    Their Snapchat presence gives the big agency a personal touch, inviting followers to experience all the work that goes into an ad campaign first-hand. 7) DigitasLBi. Extrême Sensio 's snaps offer simple, personal glimpses into the agency's world. But things have changed. But does any of that matter for agencies? Username: @giant_spoon.
  • EXPERIENCE MARKETING INSIGHTS  |  MONDAY, AUGUST 22, 2016
    [Personalization] Six Things to Know When Targeting Young Millennials
    Experience-hungry 18- to 25-year-olds seek out brands with personality
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