• HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Personalization] Why People Are Ignoring Your Emails [New Ebook]
    There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. And it makes sense -- recipients feel a more personal connection to your email when they receive it from you than they do from Company X -- or worse, some version of “donotreply.com.”. Spellcheck your work.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Emails can be personalized using scripts written in Sailthru’s own Zephyr language. Sailthru is a good example. data store.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] 8 Holiday Fundraising Tips for Non-Profits
    Create a blog post or a video that highlights one person’s story. 'While retailers are gearing up for their busy season, so are non-profits. survey from Charity Navigator shows that charities raise 41% of their annual contributions in the last six weeks of the year. Tip #1: Share stories. Ask the people you help to share their story.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] 4 Reasons why you should be treating your emails like a blog
    When you publish a blog, does every single person who reads your content become a customer? 'Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. think there’s one key thing many marketers miss. Growth.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] Content Marketer: Meet the Speechwriter
    know why your paths haven’t crossed so far: This person works in another department, likely comes from a different educational and professional background, serves a master who is far removed from your daily work and has a title that’s specifically designed to hide his or her core function. Don’t feel bad. Two or three tentative hands.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Personalization] It’s the Little Things: How HubSpot Writes Microcopy
    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. I started pointing out the need for there to be a style guide of microcopy and a point person who was ultimately responsible for consistency and quality of microcopy in the product.". HubSpot''s," said Beth.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […].
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
    Once the person in front of you leans their seat back, you can pretty much say goodbye to your chances of getting any work done on a laptop. Instead, Laura Nurzynski of IDC uses flight time to unwind by reading a business-related or personal-interest book or knitting. 25 Travel Tips From the Busiest Business Travelers from. HubSpot.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] 9 Must-Attend Retail Trade Shows for 2015
    ” Strengthening and building relationships with peers, vendors, potential or current customers in person, as well as keeping up with industry trends and competition is reason enough to jump on the trade show bandwagon. What they don’t realize, however, is that it actually costs them more by not attending. All rights reserved.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. On the flip side, it''s possible that a person in your list gave you one email address and the social network another -- and in that case, they won''t see your ads. Let''s dive right in.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Should You Send Holiday Newsletters?
    Make it personal. Now may be the time to share a story about your hobbies, family or friends that connects you to your readers in a more personal way. 'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it. Nancy Proffitt, MBA. Look ahead.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This person must have the personality to interact with group members on a regular basis, reach out to them publicly or privately to ask questions or elicit comments, and generally keep the conversation interesting and flowing. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Dealing with Difficult Co-Workers
    Finding your own ways to manage relationships with difficult people can show your boss that instead of letting a problem frustrate or stall you, you actively choose to solve the thorny problem by proactively improving your interactions with that person. Keep in mind, these are just tips for dealing with personality clashes. Now what?
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Personalization] Lead Scoring Strategies for Agencies: Best Practices
    For example, if a person indicates her job title is “student,” she’s probably just doing research for a paper (or looking for a job). 'How can agencies help businesses develop lead scoring strategies that get results? They also have a great logo.) Settling the Score. They’re familiar with the systems being used. Build a scoring framework.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] 7 Critical Components of Believable Testimonial Videos
    Written testimonials from Joe Smith on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] 10 Commandments of Social Media For B2B
    Add some personality where appropriate. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. When creating your calendar make sure to detail when content (i.e. Vanity – Make it pretty.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] Creating Sales Funnel Content for Manufacturing Marketing
    Email newsletters allow you to cater directly to your reader with personalized content that is delivered straight to their inbox. Finally, product pages with in-depth detail can provide the information necessary to drive your readers to contact a sales person. 'The sales funnel varies for each industry. Engage. Capture.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. is a professional business writer and personal finance advisor living in California. Branding For Unity. The Marketing Department Is Your Biggest Ally. Use One Voice Across Platforms.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] Manufacturers: Contractors are expecting more from you. Are you delivering?
    You can’t depend on your sales rep going to see them personally to introduce a new product. 'Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true. If you can do that, it will help keep you in the game.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] The Content Marketing Word Of The Year?
    ’ Some of the runner-ups were  contactless,  (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with little or no effort such as signing an e-petition ) , and  budtender , (the person who dispenses marijuana at a dispensary.). The word is short for vaporize and also comes in verb form (vaping). Visual.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] Image Recognition technology is a goldmine for marketers
    Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. 'By Kerry Gorgone, {grow} Contributing Columnist. post our happy moment on Instagram.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] Email Metrics that Matter: Key Data for the Holiday Season
    Personalized, targeted messages get more results. During the holidays, everyone is fighting to catch the recipient’s eye – this means that your emails need to stand out and entice the person to open and engage with them. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Personalization] How to Write a Cover Letter That Doesn’t Suck [Template]
    For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company''s green initiatives. 'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Sometimes it will be read. Sample Cover Letter.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    ValueStory provides the first Cloud platform for marketers to easily create and deliver more interactivity, personalized insights and customized value articulation, improving the number and quality of captured leads, and accelerated nurturing." Enhanced interactive value storytelling, surveys, assessments, cost and ROI calculators.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    Today''s top sales performers are leveling the playing field by doing in depth research on their buyers, properly planning their sales strategy and personalizing and leveraging ''proprietary'' insights to establish credibility, and aligning the solutions to address key initiatives, overcome business challenges and improve competitive positioning.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. 'About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. What’s even better? It’s free!
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] Database Marketing, Going Back to Basics for the New Year, Part 2
    We’ve all got these people we picked up at trade shows or random list buys or someone sales person added with no real detail on why. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Think like the person you want visiting your website, and optimize for him or her. As they say in marketing, you want to envision that one specific type of person you want to market to. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. No, no, no! Good luck!
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Only 32% of marketers say that their content marketing strategy enables personalization ( Econsultancy, Adobe ). And yet, personalized content can greatly accelerate the sales cycle. PERSONALIZE YOUR WEBSITE EXPERIENCE. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    If you want everyone to see your tweet, regardless of whether they are following both you and the person you''re mentioning, a common tactic is to add a period as a character at the start of the tweet. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Facebook Best Practices.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    Say you want to create a personalized email campaign for cross-sell. You have a certain type of email to create, and a certain kind of personalization within that email. 'Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] How Facebook changes our behavior
    We create our personality on Facebook. But Facebook is also creating our personality. We create our personality on Facebook. But Facebook is also creating our personality. 'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” Seriously. Seriously.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Personalization] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. Most importantly, remember to listen carefully first and tailor your responses, rather than just waiting for the person to stop talking so you launch into your script.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] How 4 Companies Find and Create Value from Open Data
    The open platform will host data from electronic medical records, diagnostic and treatment information obtained through Philips’ imaging equipment, monitoring equipment, and personal devices and technologies. 'Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] Why Should Marketers Change To Google Tag Manager?
    'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. marketing person can create, test and publish tags to the site without a developer…most of the time. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?” Classic To Universal Analytics Migration.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    'We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. Keep on reading to discover a few ways you definitely should be personalizing your marketing.
  • FATHOM  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] Social is Your New Best Friend
    'It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. Social media allows companies to address a person instantly after they post a negative comment. And apologizing publicly makes the company look good, not just to that person, but everyone who sees the post.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] How to Achieve the Right Blend of Art and Science for Marketing
    Motivate each person on the team to exemplify both capabilities and promote the individuals that do this well. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? And if so, how do we “right the boat?”.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs
    Katris called their response time “insane,” noting that the Internet sometimes creates a divide that makes it easy to forget you’re talking to a person on the other end of that email. 'We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Stress customer service. Caring sets you apart.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] Put a Little Personality into Selling
    'Put a Little Personality into Selling. The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it. Show personal respect by being open and honest, even about weaknesses of your solution.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 3 Big trends converging for big branding opportunities
    Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. One of their most important values is social responsibility.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] Eight Rules for Lead Generation Events
    In person.  was not the right person for this event. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. These guys managed to violate all of the rules I subsequently made up for events like these. Rule 1: Use an experienced event manager. Rule 2: Go look at your venue.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] How to Structure a Marketing Team of Any Size
    Once you''ve categorized each person, you''ll have a better idea of which parts of the funnel you have been prioritizing when hiring. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Personalization] 7 Ways to Spot Epic Copywriters for Your Site
    Did it engage you and make you want to hire this person? 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Epic copywriters get you results – ROI.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Personalization] Meet Jeff Ogden of Find New Customers here
    personal post on a Saturday. In this post, I answer your questions – in this personal post. What do you think of this personal story? 'What is the real story of someone? No post on Sunday. College. Holding a degree in Marketing from the University of Notre Dame is a great honor. My jaw dropped at these massive muscle.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Personalization] How to Train Your Brain to Learn Faster
    Much of sales today hinges on deep understanding of prospects’ industries and problems, and positioning your product or service around personal expertise and insight can do a lot to differentiate you to buyers. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Chunking.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Add a personal touch with a card, call, or visit. 'If things like the ALS Ice Bucket Challenge , and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. 1) Give Them a Great Story to Tell. We want to support causes we are passionate about and feel good in supporting. Nonprofit
  • PWB MARKETING BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Facebook Scheduled Posts
    This feature is only available for pages and not personal Timelines. 'Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? When you clicked on it, you could choose a future date and time that posts became visible to your audience.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Interesting Infographics: What Makes You Leave a Website?
    'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from Kissmetrics shows us what makes people leave a website. Are you guilty of doing any of the items below on your website? Bad Navigation.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    Aside from being overly personal, it has no connection to the role for which you''re applying. 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 4) "OMG!"
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] 3 Things Inside Sales Reps Can Learn from Olivia Pope of 'Scandal'
    With the influx of new fall television shows, I’ve drawn strength from one of my favorite TV personalities, Olivia Pope – the leading lady of Scandal. 'Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers , Business Development Representative at AG Salesworks.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Spinning stories for superior sales
    It’s going to be about the effect your product or service has on your target audience’s lives, whether personal or professional. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. Everything, actually. Stories excite us.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? What about the time that arrogant sales person walked up to your desk and asked you to make him copies of his proposal? August, 2014. July, 2014.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] Top Ten Guests on Marketing Made Simple TV
    'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    8) A smiling person increased conversion rates by 102.5%. 'I don''t know about you, but I learn best by looking at examples. Learning formulas and high-level concepts only gets me so far -- the real-world application is what makes things stick. But in conversion optimization, examples are especially hard to come across. The result?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Personalization] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Some marketers think that Facebook is the place to go crazy and really let their personality shine. 'Email and social media can be a powerful combination. Start with the Basics. When you start integrating social media and email marketing, you’ll likely want to include links to your social networks. But what kind of links?
  • VIRALLY BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] What does my little pony have to do with marketing
    However the challenge is ensuring that the content you are offering is valuable enough for the audience to want to exchange their personal details for. 'Do you know who your audience is? With so much of the buying process taking place on-line its not always apparent exactly who we are talking too. Let us know would make for a great blog post.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. – I would definitely say yes, but for you, it comes down what works within your own personal organization.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Why Work Emails Can Create Tension in the Office [Infographic]
    According to a survey from Sendmail and CPP (the same folks who published the Myers-Briggs personality test), though 92% of those surveyed said email was an essential communication tool, 43% say it''s also the most likely means of communication to cause tension in the workplace. Whether he responds is another story.). The abuse of reply-all?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] 20 Tools We are Thankful for as B2B Online Marketers
    Why We Are Thankful:  YesWare is one of my personal favorites. Swayy is a personalized content discovery platform designed to help users uncover the most engaging content to share with their social audience across a number of networks. IFTTT is used by many KoMarketers for both work and personal purposes. Enjoy! Evernote. Toggl.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    Personalized promotions and pushing gift cards are a good way for retailers to continue momentum and stretch this success into the post-holiday season.” 'Every year, projected holiday sales and trends give businesses important insight into what they may expect, prepare for, focus on, or improve for a successful holiday season. to $616.9
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Information overload: beyond better filters
    We are all as good or as bad as the next person. 'Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. Like this post?
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Find New Customers and Vistage Florida – Unbeatable Combination!
    asked Rolfe Arnhym, Chairman of Vistage Florida to help me grow my business and improve my personal goals and he said that is what they were all about. 'Find New Customers is now working with Vistage Florida to grow the business and this is very exciting news. The Vistage Advantage. Private 1-to-1 Mentoring Sessions. Expert Speaker Workshops.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Tradesmen: Trade forums can help answer your questions
    Have you ever had a question that you didn’t have the answer to, and wanted to ask a person in the same occupational trade as you? 'Sandy Bucher, Media Engineer, Sonnhalter. Or, if you search for a trade-specific forum, you’re very likely to find one out there. ve listed some forums below to give you a head start. HVAC market.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Your Business Blog Sweet Spot: How to Find It and Keep It
    In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? One way to understand their needs to is to know their online habits and interests.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Setting Goals: Should You Even Bother?
    While I was able to hit my goal of "paying off credit card debt," I was never able to hit my goal of "getting better at personal finances." On the contrary, proper goal setting has done me quite a lot of good and contributed to significant personal and professional development. 'I''m a big planner. Fair enough.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
    So they make a decision based on the interface, or who has a good sales person, or tells a good story, or whatever. So they make a decision based on the interface, or who has a good sales person, or tells a good story, or whatever. You can keep up with David at his blog, Customer Experience Matrix. To me, that’s bad requirements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Ian Cleary and the Art of Guerilla Networking Success
    There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. There is no person I have ever met who is more skillful at using conferences to build his brand than Ian Cleary. 'Ian Cleary stalked me and it changed my life. wish I had heard this advice five years ago! Comments Very true!
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Personalization] Understanding Cookies Part 2: A Guide for Marketers
    Most people like getting personalized information. 'Digital marketers are also online consumers, and most of us understand how cookies work. Or at least, we know that they work , without worrying too much about the how.) And yet, we too can sometimes be taken by surprise at the level of behavioral targeting enabled by cookies. Here’s ours.).
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Optimize Your Email Performance with A/B Testing
    Plain text emails may not be as impressive looking, but they certainly have a more personal feel to them. You can probably come to some easy conclusions about when the best time to email is based off of your personal habits with these types of emails. 'Most marketers are accustomed to the ritual of the A/B test. Call to Action. Images.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Click-to-call gives them the option to talk to a live person and quickly get their questions answered. 'As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] The 15 Best LinkedIn Pulse Articles On Marketing
    This article uses a personal story and a great example of the power of being an active listener on social media. 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Thousands of new visitors every month! Because Software.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    'The Business Marketing Association is coming to Tampa Bay  soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Paul Dunay. This is awesome news for companies in the Tampa/St.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] 10 Powerful Blogging Hacks for the Efficient Marketer
    personally like to add in my deadlines right in my calendar next to my other meetings so I have a much better idea of what I need to do in a given day -- for example, if I have meetings from 2 p.m. 'When I first started to blog for a living, I found it hard. Like, really hard. always felt like I had writer''s block. Thanks, guys.).
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Small Business Saturday – November 29 – Shop Small and Local
    If you’re a person looking for stuff to buy, click the map below to visit a site that shows which small businesses in your part of the world are participating. 'Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. Just how important is small business? Over half (!) In 2012, people spent an estimated $5.5
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] Understanding Cookies, Part 1: A Guide for Consumers
    Cookies are the tiny text files that take ordinary online experiences and make them personalized, relevant, and even rewarding. Stores frequently use cookies to keep track of any personal information you enter, as well as pages you browsed and items in your shopping cart. As online consumers, our privacy is becoming a commodity.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Personalization] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    person who uses a product or service. But CRM systems can do lots of other things, too, like track email, phone calls, faxes, and deals; send personalized emails; schedule appointments; and log every instance of customer service and support. The person who, or role that, makes the final decision of a sale. Adoption process.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] 4 Simple Steps to Finding Perfect Freelance Writers
    Very importantly, this person takes the time to study your business and is suited to the jobs that you need done, allowing you to focus on other areas that may need attention. Another thing you might want to look at before entering into any contract or  agreement (yes, you need one) is their personality. They’re writers. Explore them.
  • 3D2B  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] 5 B2B Cold Calling Tips That Achieve Sales Results
    What is the role of the person you’re calling? So, make sure you have full confidence you’re offering something that can help the person you’re calling. '“ Success is where preparation and opportunity meet ,” said Bobby Unser, who is one of the ten drivers to win the Indianapolis 500 three or more times. Cold Calling Tips.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    When I talk to somebody who does the traditional online advertising, I ask them, ‘When was the last time you personally clicked on an ad banner?’ Not knowing anything about the brand, the person, the product -- that’s not going to help you drive business. 'This post originally appeared on the Sales section of Inbound Hub. Absolutely.
  • B2B MARKETING BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Perfectly timed crap is still crap
    The technology allows marketers to create custom campaigns with personalized content that automatically responds to prospects based on a mix of their actions and pre-set criteria. 'Marketing automation software is an amazing tool. Basically, we love marketing automation because it can make our jobs as B2B marketers easier. Read More. Conten
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Trust and Made in America Two Key Drivers for Manufacturers
    Do you trust Facebook with your personal information? 'Trust. It’s a word I’m seeing more and more of with regard to business — especially since it’s becoming more difficult to know which brands we can trust. Do you trust a big brand, such as Home Depot or Target, with your credit or debit card? million products.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] How to Build Your Social Media Audience from the Ground Up
    After you create a business Facebook Page , you’ll want invite your personal friends to “Like” it. Here, you can scroll through your personal friends and click the “Invite” button. 'Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] What Defines a Qualified Phone Lead and Where Should It Go?
    Knowing the answers can help you get callers to the right person right away. 'Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. And it makes sense: inbound phone leads tend to come from people further along in the buying process. appeared first on Ifbyphone.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] 5 of my favorite productivity apps
    This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. will never leave Asana for my own personal tasking, however. 'While I aspire to build Gerr.is Trello.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] Why People Buy Things Online [Data]
    Consumer rank “a person like yourself” as a highly credible source of information, indicating a shift of trust towards individuals and away from institutions. 'Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. So let''s dive right in. Key Findings. Takeaway. Key Findings. Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Personalization] A speech you will never hear again
    My message was deeply personal. One person who attended the event said afterward, “It all makes sense now. had to give half of everything I owned to this awful person. Maybe they could even see me as the person I was becoming. This experience has helped me become a better person, I think. Personal
  • THE POINT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] Email Campaign or Essay Question? You Decide.
    Secondly, the paragraph is all first person: “We’ll explain the advantages Ethernet delivers …” so it sounds like a sales pitch, versus second person: “You’ll read about the advantages Ethernet delivers …” which would imply information of value and the benefits of responding. At best, this tells me something I already know.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold
    With interactive voice broadcasts, you can add the power of interactive voice response ( IVR ) as well as personalization of your message. 'The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold.
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] Doing Business on Pinterest
    It’s an image-based site, one that allows a user to create a sort of online cork board where they pin their favorite pictures, easily accessed by their own personal network of friends and family. 'As anyone who has invested in Myspace knows, the social media game has no safe bets. Except maybe Myspace. You can probably count them out.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] Want Hordes of Raving Fans? 7 Content Best Practices to Follow
    The sales person promised it would pay for itself in 1 day. Tip: Use a first-person style. Write in the first person. One of the reasons why Quicksprout has been so successful is because it’s a personal blog, not just a business blog. Although I have a personal website , I do the bulk of my blogging at Quicksprout.com.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] How B2Bs Can Beat the Black Friday Blues
    In a B2B sale, personal value has twice the impact of business value in closing the sale, says Executiveboard.com. 'Black Friday gold prices. Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and – fingers crossed – big revenues for retailers. BUT ….
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. Why Do We Prefer Personalized Experiences? 'The Dark Ages. No Netflix. No Hulu.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] Marketing Automation and SMBs – an Overview
    There’s just too many records in the database to handle this world of highly segmented and personalized marketing any other way. For the SMB marketer, let’s say you have a one-person staff. ve spoken with many marketers doing great stuff with only one person. Why marketing automation software is relevant to SMBs.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Personalization] How McDonald’s Uses Video to Bust Myths About The McRib
    With that in mind, Grant is uniquely qualified to be the celebrity spokesperson for this initiative – McDonald’s wants to bust some myths about their food, and they’ve got just the person to do it. 'One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. Pressing Play on Pop Culture.
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