• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Personalization] B2B Marketing Trends for 2016
    Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. B2B Marketing.
  • OPENTOPIC  |  TUESDAY, MARCH 28, 2017
    [Personalization] 6 Digital Marketing Strategies to Help Improve Customer Engagement
    Customer engagement is a term which has gained traction over the past few years, fueled by the increased emphasis on personalization and real-time interaction, which has boomed for small and large businesses alike. Traditional customer service channels. Brands & Marketers
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Personalization] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    Around that time, Vidyard also introduced some innovative new functionality that allowed marketers to personalize video campaigns in the same way we personalize emails. Personalization. Dale Carnegie said, “A person’s name is to him or her the sweetest and most important sound in any language.” We called it Advocamp.
  • LEAD LIAISON  |  TUESDAY, MARCH 28, 2017
    [Personalization] Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking
    If this person watched a vehicle for a few weeks, and then moved on, you might think the sale is lost. Allen, TX – Rory Foster, Communications Director for Bo Beuckman Ford Dealership , oversees the website and their business development center, as well as digital advertising and training for their sales team. But, what happens next?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Personalization] 4 Content Promotion Strategies to Increase Engagement
    This can be especially impactful if you are using web personalization to offer your known visitors the next relevant step in their content journey. Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. There’s just one problem…. The New 80/20 Rule. It just makes sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 28, 2017
    [Personalization] When Social Media Piranhas Strike
    The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Whatever you want to call them, an influencer is a good person to know. They are even better for helping your business or personal brand (influencer marketing as Mark talks about).
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Personalization] How to Get Better Marketing Talent
    Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. While you might have them, you’re only one person -- so see what you can do to share them. When I graduated from college, I had no idea what I wanted to do. When You're Buying.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MARCH 28, 2017
    [Personalization] How Creative Are You? Take the Test.
    Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California BerkeleyMarch 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. In 1949 he. read more.
  • ACT-ON  |  TUESDAY, MARCH 28, 2017
    [Personalization] Market Your Own Marketing: Effective Ways to Share Your Work
    Give each person two to three minutes, and/or two to three slides, tops – just enough time to spit out the project basics. As marketers, our job is outward-facing. We’re constantly thinking about our customers and how we can reach them with our product and message. To market our own work and ourselves. Tooting your own horn. Funding. Kidding.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Personalization] Why Agencies Need to Take Transparency More Seriously
    The person sitting across from you is more than a client and more than a company. Take time to ask questions, listen, and get to know him or her personally and professionally. The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. And good for them. Agency Kickbacks.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Personalization] 10 Top B2B Marketing Metrics for 2017
    The increased adoption of predictive analytics tools will lead to a more personalized customer journey. CMI research indicates that half of the respondents believe they “always” or “frequently” prioritize providing the right content to the right person at the right time. ” Where’s the disconnect?
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Personalization] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    We’re [trying to reach] the person who’s in the gym five times a week, working out hard, doing the tough stuff.” It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up. The banter that follows confirms my suspicions.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Personalization] Adapting an ABM Approach for Account-Based EVERYTHING
    From a top level, all three are similar in that a targeted and personalized approach is applied to achieving the specific objective of a particular line of business or department within an organization. Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Personalization] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! Journey to the healthcare industry. Welcome Sarah! Global center of excellence. Merger campaign.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Personalization] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Copying the same email or content to make only minor changes to personalize the message for a new audience. For example, marketers in a certain industry may need personalized content to capture their audience’s attention around industry-specific trends. Prove How Marketing Contributes to Business Growth. Scale Your Campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 27, 2017
    [Personalization] How to be strategically authentic
    The amount that people share on the web varies greatly from the “full meal deal” which includes addictions, neuroses, and break-ups, to the “stoic plan” which contains very little personal information at all. The amount of personal information we share isn’t just a reflection of our personality.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Personalization] THE HACKIES: How leading marketing executives tackle martech
    As the pace of marketing technology change increases, it’s no surprise that the true skillset needed is not only the knowledge and experience the person brings in on day one, but also the ability to learn and adapt quickly to stay ahead of any new wave of change. This article is a guest post by Liam O’Connor of Lenati. Like it?
  • PFL  |  MONDAY, MARCH 27, 2017
    [Personalization] 5 Reasons Why Outside Sales Needs to Practice Brand Compliance
    Sales Enablement Brand Compliance customer experience Demand Generation lead generation Marketing Strategy outside sales personal marketing center Sales LeadsDo you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course?
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Personalization] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Targeting and personalization , especially in the service of lead nurturing, are very effective. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is. Brand Marketing.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Personalization] The 17 Best Social Media Management Tools
    30: The 14 Best Personal Productivity Tools. #31: Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Instagram has more users than Twitter. Sprout Social. Sendible. Buffer.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Personalization] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    If you're going to trust one person to give you an honest film review, shouldn't it be someone who's literally incapable of lying? Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. We're rounding up the best of March below. 10 of the Best Ads from March.
  • PUREB2B  |  SUNDAY, MARCH 26, 2017
    [Personalization] Referrals: Your Untapped Source for Generating Leads
    Then, if you liked it, you probably shared your experience with another person. That person then recommended the same restaurant or product to somebody else. Come to think of it, the person who tells you about a certain product or service must know you pretty well, so they know what you like and don’t like. Think about it.
  • ENGAGIO  |  SATURDAY, MARCH 25, 2017
    [Personalization] Account Based Marketing – It’s All About the People
    So, the question becomes: How can we ensure our account based marketing programs are personal and relevant? Useful content should be served at the right time, be relevant, and personalized when possible. The world as we live in it today is not the same as it was even ten years ago. Provide relevant, valuable content.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Personalization] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    If there’s even one personal process you can put on autopilot, it will free up valuable mind space, which can lead to unexpected creative opportunities. Put one personal process on autopilot to free up valuable mind space, says @joepulizzi. This week’s show. Recorded live on March 20, 2017; Length: 1:05:21). Get it now.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Personalization] 5 Ways to Use Your Blog to Test New Ideas
    This indicates what the person is doing while reading the post (if they’ve even gone that far). Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. ” But we all know that more content isn’t synonymous with better content. Start with the numbers. Maybe?
  • VIDYARD  |  FRIDAY, MARCH 24, 2017
    [Personalization] How Brian Used Video in Customer Success to Communicate Change
    Most importantly, this communication outreach by Brian and Jarrett performed well and eased customers through the change with a personal touch. Brian also received a number of responses and customers were happy to be kept in the loop with such a personal message. That’s why he turned to video. The Email. Check out their videos below!
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Personalization] The ABCs of A/B testing | How to base your subject lines on science
    For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. “Knowing which work best for your audience is impossible without testing. Establish logistics.
  • CONTENT STANDARD  |  FRIDAY, MARCH 24, 2017
    [Personalization] If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy
    In true Pygmalion fashion , you’ve shaped their personalities, and you’re even more familiar with the intimate details of these prototypical models than you are with your own family members. ” “People love the convenience of a personalized experience. It’s Time to Make Content Personal. People do.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Personalization] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    When you bring these worlds together, marketers can personalize and contextualize their conversations with potential and current customers at scale. Personal, authentic, and at scale are three of the most important attributes of effective marketing in the Engagement Economy! Author: Chandar Pattabhiram The countdown is on!
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Personalization] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    1: International Day of Older Persons #UNDOP. 3: International Day of Persons with Disabilities #IDPWD. Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. But others might not be. Downloadable Holiday Calendar. March 2017. April 2017. 17: St.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Personalization] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    If you sell HR software, maybe that person is a VP (seniority) of HR (department) at a 500+ person (employee size) B2B company (company type). When we talk about lead scoring, we generally are talking about it on a global level, meaning every single person is subject to the same criteria, every single time. Why Lead Score?
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Personalization] The Legally Hazy World of Cannabis Marketing
    And although federal law grants advertising exceptions for “any person authorized by local, State, or Federal law to manufacture, possess, or distribute such items,” tech giants fear being held liable for aiding and abetting the sale of drugs. In the November 2016 elections, marijuana lit up the ballot. If you look at a map of the U.S.,
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 23, 2017
    [Personalization] 7 Ways To Use Account-Based Marketing Throughout the Year
    A lot of existing content used for your marketing and sales efforts can apply to a wide audience, but now is the time to take that information and personalize it with statistics, findings, and language to illustrate your understanding of that group of accounts. By doing so, you’ll also be increasing your own revenues. A Guide-ing Light.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Personalization] Which Department Owns Influencer Marketing?
    So your approach has to adapt according to your marketplace and which employees are most skilled to best manage the influencers personally. Market Positioning. Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Personalization] How social media is changing what brands stand for
    When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. It was also a way to “humanize” their brands, creating a distinct brand personality. Like this post?
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Personalization] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    When writing new copy -- especially when you have multiple authors -- give one person the responsibility to enforce a consistent style guide. New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. Diagnosing Issues and Setting Goals. Leads.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Personalization] The 15 Best Content Distribution and Amplification Tools
    Pricing: free for personal use; contact vendor for agency pricing. 30: The 14 Best Personal Productivity Tools. #31: Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. 1 ) LinkedIn Pulse. grow}.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Personalization] Mapping Your Content to the Buyer’s Journey in 15 minutes
    And, if you haven’t yet defined your buyer personas, take a look at our eBook/workbook, “ 4 Steps to Creating a Content Marketing Plan Right Person, Right Message, Right Time ,” to help you complete this crucial step. In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. Educate.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] How to Nurture Leads with Email Marketing
    Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age. Personalized Email Marketing. To stand out from all the inbox clutter from other brands, you need to get personal to attract and retain your customers. Final Thoughts.
  • KAPOST  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] How to Double Asset Production, According to Lenovo
    ” For all you fellow Type-A personalities out there, the pain of a missed deadline is unbearable. When it comes to content creation, the struggle for getting things out the door is real. All too often, teams come up with an idea—be it a blog post, eBook, or webinar—only for the actual deliverable to be left incomplete. The result?
  • THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Email 101: Tell Me Something I Don’t Already Know
    Of course there’s also a further irony to Azalead’s message, namely that their pitch begins with “Your buyers now expect hyper-personalized content tailored for companies just like theirs.” To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Most organizations have high expectations for how many people they would like to register for each webinar, especially the person tasked with measuring the return from webinar efforts. Even if your company’s brand or solutions are not well-known, a recommendation or a link share from the right person could make a huge impact on attendance.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them. 2. Social APIs and real world influence tell different stories.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Our personal journeys? Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London.
  • BIZIBLE  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    Perhaps, based purely on personal preference or company preference. Another possible reason is that the primary metric used to measure success depends on personal or company preference and there is no pattern among company size and marketing budget size. Not necessarily. Total customers. Net new customers per month. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    In addition to managing talent, another challenge for today’s Chief Marketing Officer is leveraging personalization to demonstrate and drive clear ROI to the executive team. When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. CMO Corner
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Using Video in Sales to Identify and Prioritize Quality Leads
    And for all the technology that’s available, the best way to help prospects connect the dots between your product and the person they want to be is a bona fide, living, breathing human being. Sales has never been an easy job to automate. But sales teams aren’t working stacks of lead cards anymore either. Why Efficiency Matters. Better yet?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Introducing The Definitive Guide to Account-Based Marketing
    At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] 3 Important relationship lessons I’ve learned from offline businesses
    By the fifth time I visited their parlor, we had exchanged names and personal stories. The owners do recognize me but there has been no personal interaction besides the standard sales process. By Mars Dorian, {grow} Contributing Columnist. Sometimes the best online marketing advice comes from the offline world. The lesson? Conclusion.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Smart uses of B2B customer data in marketing, sales and even customer success can take many forms — revenue modeling, account-based-marketing, audience segmentation and personalization, and even multichannel optimization and churn prediction. This article is a guest post by Raviv Turner of CaliberMind. Like it? And then it happens. Hackies
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] Why Plan a Social Media Takeover?
    Partnering with the right person for a social media takeover instantly makes your brand feel more relatable and authentic. Partnering with a person who is already established in that space helps quickly build an audience and reach people with greater impact. Find the right person. Match the right person to your strategical goal.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Personalization] 4 Ways to Use Audio in B2B Marketing
    It’s such a personal way to give people insight into what you do, by showing your audience who you actually are.”. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. I’m hardly the only one who’s partial to audio in this way.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Personalization] Why B2B Phone Calls Are Popular in 2017
    Customers Don’t Want to See You The idea that customers might not want the in-person sales treatment goes against traditional thinking. This reality has even led to many field salespeople spending a lot of their time on the phone rather than up close and personal with customers. But to do so in person is physically impossible.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Personalization] 7 Effective Techniques for Better Email Marketing
    One of the best ways I’ve found to do this is by speaking to one person at a time. Instead, I take on a personal tone and talk to one person. At the same time, don’t confuse personalizing an email with “talking to a friend.” Have your email marketing efforts fallen flat? 7 Killer Techniques for Your Best Email Marketing.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Personalization] All social media sites should offer profit sharing and ad revenue
    Unless I am making social media money from outside clients, gigs, and jobs, social media outside of SnapChat and YouTube is an act of love, a hobby, an expense of time towards the building of personal or corporate brand — but that is still a cost. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. YT was so smart.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Personalization] Interview with Infer on Predictive and ABM
    We have seen predictive platforms adopted by organizations across the spectrum — from eight-person companies that don’t even have a CRM to multinational companies that run their entire business through products such as Salesforce and Marketo. Do you agree or disagree, and why? Josh: Interesting. Which are not?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Personalization] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Don’t forget about measuring and optimizing your campaigns as you go along, and all the bells and whistles like web personalization and dynamic content. Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Marketing is sometimes imperfect.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Personalization] Key Trends in LinkedIn Publishing
    Personal. As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Personalization] 32 questions you should ask when you interview a martech leader
    Listen for how the person structures the response and what questions they pose.]. This helps you see how hands-on the person is.]. See whether the person prioritizes staying in the know on new tools, and linking technology choices to business needs.]. What should I ask in the interview? Thanks, Bob, New York. Hi, Bob. Careers
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Personalization] The Six Best Accounting and Finance Tools for Small Business
    30: The 14 Best Personal Productivity Tools. #31: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Personalization] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    Or, they may be more in-depth and time-consuming, conducted in-person or online. You can reuse those same surveys or create new ones to gather feedback at trade shows and in-person events. These market research polls may be conducted via phone or even in person in one of those conference rooms with listening devices and one-way glass.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Personalization] How Redesigning HubSpot.com Doubled Conversion Rates
    Oftentimes, we'll get caught up in subjective debates over what we personally think looks best. At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. So let's get to it. Conversions. Proof of Concept. And it worked.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Personalization] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    As an IBM representative told TechCrunch , “Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.” Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence. ” However, not everyone is impressed.
  • SNAPAPP  |  MONDAY, MARCH 20, 2017
    [Personalization] [Bracket] The Most Awesome Animals of the Internet: Who Survived the Final Four?
    My personal favorite, I was really rooting for this friendly little marsupial. Round 2 of The Most Awesome Animals of the Internet has come to a close. What is this? It’s our own March Madness bracket to settle an internal debate the erupted over which internat animal would win a popular election. . Round 1. #8 8 Koala. #3 3 Sloth. #7 2 Dog.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Personalization] 6 assumptions push marketing gets wrong
    If you cookie them on first landing, you can give them a more personalized experience on subsequent visits, one that assumes a little more trust each time. I recently gave a keynote address to the Content Strategy Applied conference in London. So I started working on some basic visuals to help people understand the deck without my voice.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Personalization] 5 Health Care Brands that Make Twitter Marketing Look Easy
    These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. ” The company’s commitment to (and pride in) its employees and the people they help shines through in the remarkably personal Twitter experience it provides to its followers. McKesson.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Personalization] How to Properly Diagnose a Failed Email Campaign
    Personalized content recommendations in the mailings, A/B tested against a control without those recommendations. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” What if it’s not the products that are flat-lining, but the way you use email?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Personalization] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Secret #4: You Can Personalize Non-Triggered Messages, Too. Luckily, there’s a way to give even these blasts a personal touch. automatically filling in the field with the last category the person browsed. This message could be sent to all users who’ve launched the app before, yet it feels personal and targeted. Purchase?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 20, 2017
    [Personalization] The 4 Levels of Sales Intelligence
    Mastery of sales-specific emotional intelligence (Sales EQ) explains why one person becomes an ultra-high sales performer while another is just average, even though the intellectual ability and knowledge of the two people are equal. The Four Levels of Sales Intelligence. IQ—how smart you are. Fixed and baked into your DNA. Makes IQ relevant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Personalization] Stop creating Random Acts of Content
    Although this is a book focused on personal branding, it really applies to ALL branding. branding Case studies Communty-building Content Marketing personal branding Time management case studies content marketing evergreen mark schaeferBy Mark Schaefer. Let’s unpack this a bit. The hidden cost of content. Content is intoxicating.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Personalization] Are You Ready for Marketing Automation?
    Leveraging big data and machine learning, some MAPs can enable marketers to take the insights they’ve gained from social, digital behavior, and predictive intelligence and apply them to their marketing on a large scale to personalize and adapt to unique buyer journeys. MA allows most marketers to get more done in less time. And here’s how.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Personalization] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Breaking up is hard to do in person, let alone when it's publicly played out online. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". What Is Guerrilla Marketing? Roots of Warfare. Budget-Friendly. Spill.
  • CONTENTLY  |  FRIDAY, MARCH 17, 2017
    [Personalization] The Biggest Roadblock to Data-Driven Marketing
    Plenty of others feel the same way, which has led to more stringent laws governing personal data. I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Brands ad blocking data Seth Godin
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Personalization] Tips for pulling off a successful business event
    75% visit the site: Visiting the site in person can help you visualize everything and also ensure that their maps and floor plans are accurate. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. Tips for selecting a venue for your business event.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Personalization] 10 Tips to Help Marketers Make Political Emails Great (Again)
    If you are like me and have been in the digital space for quite a while, you’ll remember a glorious past when emails tended to render properly across all devices, because all devices were personal computers. One is that McDonald’s serving breakfast all day is a wonderful and long overdue treat for the country. Segmentation.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Personalization] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    I love meeting my clients, business partners, or job candidates in person. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. While we’re certainly excited for another great event, we understand that it can sound like we’re beating our own drum. Sessions.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Personalization] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    Yes, it’s named for a person -- Saint Patrick himself -- who actually wasn’t even of Irish descent. But now I’m aware that none of this has to do with the person for whom the holiday is named: Saint Patrick. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. How St.
  • ACT-ON  |  FRIDAY, MARCH 17, 2017
    [Personalization] Three Key Changes to the Digital Compliance Landscape, Including GDPR
    They’re meant to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. . Meeting compliance standards is an important part of any marketing campaign.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Personalization] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Personalization] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    No single person can fully represent your target audience. Also, by logging in with your email address via the official account, you could quickly mark the sessions that you were interested in, and it would be displayed in your personal calendar with all the details. I hope they will also benefit your B2B marketing practices in China.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Personalization] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Personalized Video. The average retention rate for personalized videos is 35% higher than for non-personalized videos – Vidyard ( Tweet This ). 75% of late-stage prospects that received a personalized videos became closed deals – SalesLoft ( Tweet This ). But it’s 2017, and the times, they are a’ changing!
  • BIZNOLOGY  |  THURSDAY, MARCH 16, 2017
    [Personalization] Digital fear or digital hope?
    By many accounts, the oldest person alive now is Emma Morano— likely the only living person born in the 1800s. In a time that we are flooded with articles about millennials and digital natives, it’s easy to lose sight of the other end of this age spectrum. It’s hard to tell who’s right. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Personalization] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    This means being able to run personalized campaigns tailored to a buyer’s lifecycle stage and engagement at any step along the way—from new leads to inactive leads in need of re-engagement. Are you clear on the key criteria you should bear in mind as you evaluate possible options? Criteria 2: Extensibility.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Personalization] Why 30 may be the most important number of your career
    In the process of writing my book KNOWN: The handbook for building and unleashing your personal brand in the digital age , I interviewed nearly 100 people who are known in their fields. Instead, what I determined was that it took, on average, between two and three years for a personal brand to really ignite. By Mark Schaefer.
  • ACT-ON  |  THURSDAY, MARCH 16, 2017
    [Personalization] Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast
    Nathan : And is there one type of person that uses car sharing or ReachNow? Steve : No, I don’t think there’s one type of person. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business. In this post: Whose Is ReachNow’s Audience and Why Is It Unique? Getting Signed Up.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Personalization] 9 Creative Snapchat Ideas for Brands
    Remember, brand social media accounts take followers to places they can't go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor. Here's what (or rather, who) mine looks like: Brands can use Bitmojis to add personalization. But how exactly do you make that happen? 1) Geofilters.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 16, 2017
    [Personalization] Content Personalization Instead of Promotion
    The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group. With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Content Marketing
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Personalization] The Complete Guide to Starting a Podcast for Agencies
    There’s a plethora of research to back up my own personal belief in the power of podcasting. My personal top two are SoundCloud and iTunes. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast? million podcast listeners. How Agencies Can Start a Podcast. Equipment. Content.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] 5 Lead Generation Strategies You Probably Never Thought Of
    No one likes unsolicited emails, or having their personal information sold to the highest bidder. Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. They’re good ideas. They work. Give it some room to run!
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Create. Captivate. Engage. The Art of Interactive Experiences
    Tools like quizzes , calculators, interactive infographics, and other similar experiences give personalized results and keep the audiences hooked, thus, helping brands connect with them better. Interactive formats add value for the user and create a two-way dialogue that is a personalized, user-focused experience from start to finish.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Tips on How to Be More Personable on the Phone
    Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all. Then, you can refer to those notes to add a personal touch during later phone conversations. For instance, the person you are speaking with might mention that he or she likes pizza.
  • ENGAGIO  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Including a “Human Touch” in a Technology-Driven World
    Chances are very high that you purchased that designer piece of furniture, diamond ring, sports car, box seats (you name it) from an actual person in-the-flesh. After all, the human touch begins with a person talking to, you guessed it, another person. Technology is amazing. and 3.4% Potential buyers (e.g.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Personalize your efforts for each prospect and buying journey – What works best for one person may not always resonate well with another. Instead, navigate the new age of interconnected digital touchpoints by personalizing your outreach for each specific segment of your audience. You’re not alone. Wrapping it up.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Account-Based Sales Development In A Predictive World
    By using this great solution alongside our company’s own predictive and profiling platform, we’re tackling personalization at scale and really honing in on our highest quality leads. Combining automation & predictive for personalization at scale. Reps also personalize different messages for leads in operations roles.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] How to Generate Fresh, Customer-Centric Content
    Connect with the community in-person through events, trade shows or volunteering. In contrast, volunteering as an organization for a cause or charity demonstrates good will and interest in something outside of making money, and provides a way for you to connect with customers on a personal level. Social media is a great free tool.
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] [VIDEO] The Role of Story in Account-Based Marketing
    After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. We all should know by now the power of storytelling in business. Of course they do, and then some. Watch the Video.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Is your brand making maximizing interest from potential customers?
    This is where personalized customer journeys come into play. As email marketing platform Campaign Monitor explains , “Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.” Personalize the communication. Discovery. Now what?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 15, 2017
    [Personalization] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    ” The tendency once you start working with data is to get excited about observations and hypothesis, and then to subsequently flood all of these ideas over to the person you’re reporting to. Digital marketing is forcing creatives to become math nerds. Or just completely outside of my wheelhouse?” Writers Know Words Matter.
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