• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] 8 Ways What You Write Will Affect Your Bottom Line
    Always have at least one person read over your content before publication, if possible. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Be Relevant.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Track Exactly Who’s Watching Your Videos in Emails
    Using the vyemail query string allows me to check the viewer stats for the person with the email address user@test.com. This works great if you’re sending an email link to one person, but your email marketing tool can step in to make this work for a list of recipients. Still, there’s something to be said for a good ol’ fashioned email.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As it turns out, explaining how the internet works in a way that even the most internet-agnostic person can understand is easier said than done. The issue, of course, is that many of us can’t explain it … at least not accurately, or succinctly, or eloquently. Challenge accepted, Schmidtty. Let’s get started, shall we? M.I.T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Social selling, social business, social employees and other hype
    Research showed their competitors were dramatically increasing their spending on personal selling and it was working. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore!
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Personalization] Are Efficiency and Creativity at Odds With One Another?
    The last thing a creative person wants to do is alienate themselves from the rest of the project team. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango. To achieve efficiency in creativity is possible.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Personalization] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Demonstrating what makes our company unique is an invaluable recruiting tool as candidates seek to get a sense of a company’s personality outside of the positions available. Social media can enhance your business’ personality. 'This post originally appeared on The Agency Post. Here''s what they told us. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Personalization] Top Personality Traits All Managers Should Hire For
    There are going to be some long, hard days in any sales job, and I need a person who is committed to being the best rep possible and helping the company be the best company possible. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 1) Coachable. That would be coachability.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Personalization] Dreamforce 2014: Process Is More Important Than Analytics
    Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. Nor does the system handle real-time updates or allow queries by external systems for purposes like message personalization. Winners will; losers won’t. It’s that simple.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    In permission marketing, your budget is less important than your passion, your personality, and your strategy. 'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Interruption marketing is present online, too. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 5 Marketing Takeaways From Dreamforce 2014
    Personalization – customers want a personalized experience. 'Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. 'Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data?
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    technology company founder told me that he rejects most connection requests because he only wanted people he knows personally. Treat this medium as a way to showcase your company and personal attributes, not your personal life. Articles are a great to create or extend either your business or personal brand promise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] 5 Best Practices for Engaging a Global Audience
    But how you build workflows remain the same: identify needs for each piece of content you’re producing, assign each task to a specific person, and establish a centralized communication method so your team can stay on track. Here are 5 best practices to follow: Identify Themes for your Messaging. Develop Buyer Personas.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Personalization] Why You Need to Start Thinking Like a Media Brand
    The common link across the three video examples Scott presents in his talk is the personal value everyone can derive from each one. Don’t Combine Personal Value and Business Value in one Video. 'As a marketer, you’re looking to create a feeling with your content. You know the one. mean, holy smokes, these are incredible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    As marketers, we need to increase personalization and targeting in order to create a better relationship with our customers. And that method doesn’t cut it for today’s consumer who demands personalization. ” A critical notion of digital disruption requires companies to become customer-centric. Thomas Erichsen, Tivoli.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why You Should Consider Splitting the PM Role
    Second, don''t call either person the project manager. 'Could your firm use a few more good project managers? It''s a tough job and the really capable ones are in short supply. If only you could stretch your best PMs across more projects. Well you can. Here''s how: Divide the PM responsibilities among two people. call it by a different name.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] SMX East 2014: Key Takeaways & Statistics from the Show
    This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. After a person plays, they are given results and also given an opportunity to download the full hypotheses. 'At the beginning of October, Derek and I headed down to New York for SMX East.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Personalized inside sales messaging is the key to effective voicemails. 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? If the average voicemail response rate is 4.8% Hi , this is from.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Link Building Basics: Tracking Results
    Personalization. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. In previous posts we covered the basics surrounding: Niche analysis. Site audits. Finding link opportunities. Vetting link prospects.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Are You an Ambivert? What It Means for You at Work
    Popular personality tests like Myers-Briggs polarize introversion and extroversion, making them seem like opposite and mutually exclusive categories. The word "ambivert" is defined in the Merrian-Webster dictionary as "a person having characteristics of both extrovert and introvert." You''re not alone. What Is Ambiversion? right?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Email marketing: Is emailing purchased data a waste of time?
    Imagine a portrait for each and every person on the list; the data you’ve bought might let you see the shape of their face but it’s up to you to find out what colour eyes they have, how big their nose is and how they style their hair. 'Does e-mailing cold data really cut the mustard? Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Email Etiquette: Don’t Sabotage Your Career
    Note: we are not talking about marketing emails, but person-to-person business emails. Do what you wish on your own personal time at your home computer, but delete these types of advertising/marketing/scamming emails every time they show up in your business email. Good email habits can help your career. Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    Because if I’m a sales person –  call me Bob – and I’m used to manual prospecting and writing emails and maybe getting two, three, four good leads in a month, I’m going to treat them like diamonds. It’s a good thing from both the customer and the sales person’s standpoint. What did we do wrong? No problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. In the 1980’s, business owners and employees were forced against their will to learn how to operate a personal computer. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Personalization] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. Remember to be relevant to them as a person, too. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. What is Social Selling?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret. Freedom!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Interview with Simon Sinek – Start With Why
    But when a human being personally suffered or people close to them personally suffered something and they found a solution to whatever that problem was and that was the birth of the company, that’s a clear purpose. So you can usually go to the personality or the cause, the why of that founder. Everybody knows what they do.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Getting Your Customers Out of Line With a Virtual Call Center
    Routing your calls based on your business needs means that when an agent gets a call, that caller is already talking to the right person. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. This means no more time wasted on rerouting calls.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Return on Sales Enablement: The Adoption Challenge
    Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] If You Really Want to GIVE More…
    believe that just like in our personal lives, where giving is more important than receiving, in business too, you have to really reach out and GIVE in order to receive. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. And I have miles to go…. How can you win more business?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Evolution of the Sales Role
    Whether calling upon buyers’ emotions, building trust, overwhelming the buyer with pseudoscience, or using psychological tactics, the person’s performance, rather than the product or service itself, was largely responsible for the sale. In the age of the tweeting refrigerator , salespeople are transitioning.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take. Wyoming Medical Center took this personal approach to their blog and completely changed the way they told the hospital’s story. 'Reaching The Community With Your Hospital Blog. Healthcare
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely to make purchases online compared to those who don’t use social logins, according to a recent 2014 Janrain Social Login and Personalization report. There is increased satisfaction among consumers who have personalized experiences online. What are the benefits of using a social login? Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Yesterday’s webinar: How to Build Your Influencers in Social Media
    forgot to mention it in the webinar: personal brand! It’s about creating a personal relationship with the same people that maybe other people at your company, your brand, or your organization enjoy, but personally. Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Using a feature like HubSpot''s Anonymous Personalization , you can even make it so the landing page is repositioned only for visitors who come from a specific blog post. 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? But Wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] The Chasm of Expectations Between B2B Marketers and Buyers
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital. 'By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. You''re not a subject-matter expert, so your credibility can''t come from personal experience. It probably isn''t too far off in the future.). Content Creation
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Personalization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Don’t let your personal preference be your guide – trust the test outcomes. If the call to action button that you personally think is ugly gets the most results, then don’t be afraid to use it. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] F1 Racing and Data: The Developments, Challenges & Rewards
    ” Dave Coulthard adds, “When I first started as a test driver, I just gave my notes directly to the engineers, in person. “This kind of real-time, consolidated view is the only way you can successfully inform and personalize the next communication and the next,” advises Akeroyd. Pole position. Turbocharged.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    And the trust not only creates loyalty, but a consistent army of personal marketers for your brand. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. So is content shock for real? It’s continuously evolving.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Steady personalities are cooperative and composed, and approach their work consistently and methodically. Here are some ways a manager performing as an effective situational leader can round off some of the sharper edges of his or her personal style: If You''re a Dominant Director (D). i – Direct and open. Try not to be bossy.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Personalization] CommandIQ Gives Marketers Flexible Database and Messaging Options
    drag-and-drop email builder lets users create HTML messages including personalized contents drawn from the system database. 'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. But each adds value that makes a system easier to sell than a database alone.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Times More Calls for Healthcare Providers – And How They Prove It Bridging the Email Marketing Gap Through Personalization. 'In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. Mad Men Must Become Math Men This is not to say ditch creativity.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    Act-On has come up with a way for anyone attending Dreamforce to make their own, personal contribution to breaking the cycle of poverty and marginalization. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. Tchotchkes run the gamut of cool to boring, old-hat to novel. They’re disposable. GLIDE.org.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Does Your Sales and Marketing Management Contribute to the Company?
    People who genuinely care about others, who actively listen to what''s going on in each other''s life (whether it be business-related or even sometimes personal), and who help motivate individuals within their team. It means upholding duties, meeting goals, and contributing to the company. But that''s not always the case.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] How to Build Your Influencers in Social Media
    personal site. personally use SocialOomph and ManageFlitter to do my dirty work. 'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Here’s the secret: who the hell are you? Do you have a sex tape?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Making the Most of Your Organic Social Media Marketing
    When promoting your brand’s message or personality, you don’t need everybody to listen. 'Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on _ ? Insert favorite social media channel here.) We’ve all been there. HOW TO PERFECT YOUR SOCIAL MEDIA PRESENCE.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The Real Cost of Sending Bad Email
    'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right? How have you started to personalize your customer communications? Wrong.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
    There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. 'Interviews are vulnerable times. Or your heel broke on the way to the office? 3) The Mix-Up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] The social media forecast: Cloudy!
    Social scoring takes center stage  – Back in 2010, nobody had heard of Klout and but I predicted that people would become obsessed with social scoring because it represented a “personal SEO.” 'It’s that time of year again when people are cranking up their predictions for the next year. Gigantic, in fact. Which ones bombed?
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Personalization] 100 Questions to Ask Yourself When Creating a Buyer Persona
    Personal Life. 61) Does he care about his personal appearance? 66) Is he a morning person or a night owl? 'Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. Quick Review.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    57% of people who call a business do so to talk to a real person. In the same study by Google, one of the top reasons customers used the click-to-call to contact a business directly was to talk to a real person. 'Smart marketers have known for quite some time what the rest of the world is just figuring out. See next stat. Let them.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Powerful Marketing Words & Phrases That Sell or Repel
    It’s a simple personalized touch that can go a long way to increase sales. 'Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Keep these lists handy the next to you craft an email or social post. Boost Sales with These Powerful Marketing Words: 1. ” 6.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Personalization] Increasing engagement in content marketing
    Personalize. On this front, nothing beats compelling content for creating opportunities for engagement, but you can increase your odds even more by personalizing that content. Dear Andrew” rather than “Dear friend” as a salutation certainly helps, but you should also strive to personalize by interests and behavior. Test ‘Em.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Personalization] Create an Event Oasis: The Top Reasons to Host a Lounge
    'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. What is it?
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Personalization] How to Write an In-Depth Post in Less Than Two Hours
    What’s more, it’s a lot to ask of a single person. So how should one person go about doing that all? But remember, Google is only as effective as the person who is doing the searching. 'In content marketing today, quality is more important than ever. That’s a lot to ask of a single article. Schedule Overview.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Personalization] The secret to getting me to become your brand advocate
    This is a personal post. This is a personal post. 'Influence marketing is becoming shrill and annoying. Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). Make it real. There.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Personalization] 20 Tweetable Tips from Ignite 2014
    “Great videos give your viewers personal value: inspiration, emotion, awe, education, etc”  (Click to Tweet). 'With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. Michael Litt presents The Future of the Internet is Television.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Personalization] Keys to Optimizing a Website to Drive Conversions
    Keep your writing interesting but to-the-point, and consider adding some pictures of yourself or your company to give the page a little personality.  . 'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Create an Intriguing Design. You want to go for impact. 
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Personalization] The 50/50 Experiment: A New Approach to Growth Hacking
    With all the emails, meetings, and distractions filling our headspace each day, I’ve personally found it to be nearly impossible at times to actually stop and think. The experiment was a dynamic method of ideation that requires a person to allot 50 uninterrupted minutes toward generating 50 different ideas. So one day I stopped.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Q&A with Ann Handley: Because Every Marketer Writes!
    OMC: While more organizations now employ a content manager or director (Your content extraordinaire), a person organically more comfortable with writing, how do you advise the content leader to champion a more writing-oriented company culture, so that, “Everybody [on the team] Writes”? We’d love for you to join us, too.
  • ENGAGE  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] How Brands Are Leveraging Snapchat
    Yes, the powerful “Real Beauty” content has been ongoing for years, but lately the company has taken a new turn with its content marketing, making it truly interactive and personal. 'I have a confession: I am completely enamored of Snapchat. Lately I’ve been flexing my Snap creativity by composing fun Stories for friends. Then it’s gone.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Why This Cold Sales Email Template Works So Well
    Regards, P.S. If you''re not the right person to speak to, who would you recommend I reach out to? 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. Recently, I noticed that your company. In my experience, that means that becomes a challenge. EST sound?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] The Key Philosophies of the President of Find New Customers
    Would you like the name of a person or a dog? 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Seth Godin has lots of short pithy sayings and so do I. Always be helping. Keep smiling and never complain.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Interesting Infographics: 10 Biggest Office Distractions
    During business hours, according to this infographic, the big picture is bleak: the average person is interrupted every 3 minutes AND it takes 23 minutes to get back on task! Today’s environment has so many more distractions that it’s no wonder why from the C-Suite down to our interns, we feel busy, busy, busy – 24-7.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Emojis for Dummies: The Essential Translation Guide
    If you''re wondering why a sleepy person is crying, there''s an explanation: It''s actually a snot bubble. 'I''m writing this post because I''m an emoji dummy myself. Of course, some people will use these emojis in ways that let them take on new meaning.). Note: They cover emojis for Apple, Google, Microsoft, and Twitter. Faces and Emotions.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] Get Started with a Content Marketing Library
    Be edgier, if that suits your company’s personality. 'Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. He said nice things about our content (always music to our ears) and asked the $64,000 question: Any tips on developing our own content marketing library? Assess your existing content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Personalization] The Ultimate Guide to Hiring Effective Marketers
    You’ll be the CEO of your business, I’ll be a person with magical powers. According to the results of the 2011-12 recruiting benchmarks study by the National Association of Colleges and Employers, the average cost-per-hire for a 0-500 person company is $7645. 'Let’s play a game, you and I. need rock stars. But, wait!
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] How Does B2B Marketing Compare to B2C?
    The third area B2B marketers shine is through it’s focus on the business, and what your product can provide a business, instead of hoping to cater to a single person’s specific personality. 'This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? 
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Creative Student Recruitment: Getting Personal in EDU Marketing
    If they get personal (and creative) by addressing students’ concerns and desires ahead of time, the battle of getting students to click “Apply now” is already half-won. As students work on building community, they struggle with balancing their school and personal lives – particularly in the first year. They get lost in the data.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Why Facebook Isn’t Worried About Ello
    Ello’s only major distinction is in the way it handles personal data. 'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. They will be disappointed. Windows is a platform.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] A Look Inside Mashable’s Evolution [Interview]
    With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. 'Change is always difficult. Instead, it thrust change upon itself.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Related Stories Bridging the Email Marketing Gap Through Personalization Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success 3 Ways Marketing Automation Is Good for Your Business. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9%
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    your brain) to the places where it is needed (somebody else’s brain), by digitizing incomplete information sets, making people and their personal networks the conduits and the crafters of the final product. One of these approaches was called the Enterprise Service Bus.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    And if you are a college educated person looking for a job, please download the free book by Jill Konrath, Get Back to Work Faster. Twitter (@fearlesscomp) YouTube  LinkedIn Facebook Google Plus And if you are a college educated person looking for a… Fearless Competitor Find New Customers Florida Get Back to Work Faster Online Presenc
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Unmarketing, Unselling and the Unmistakable Scott Stratten
    'Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Personalities of the social web Social Media and Sales Video blogs scott stratten unmarketing unselling
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] How to Design Content Remarketing Campaigns That Actually Work
    There’s no cost if the person clicks on the “skip ad” button. That person then searches for a competitor of yours. Knowing that the person visited specific pages on your site and is now performing specific searches, it’s possible to come up with very specific and compelling ad copy. About Ad Fatigue.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Correctly Reporting on Content Marketing
    Tracking how influential content is to a person during the buying cycle will show its value and show how marketing is influencing deals. The better a person’s experience, the longer they will stay a client and the higher their LTV. Many companies use ROI as a marketing metric. It will only show how well you spent money. Velocity.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Personalization] Creating Targeted B2B Content with Account Based Marketing
    at the Ignite Video Marketing Conference last week: We’re not marketing to one person in B2B, we’re marketing to a committee. '65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo. Before they download a whitepaper. Before you even know they exist. No pressure marketers and copywriters.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] 4 Steps to Rock Solid Marketing Lists
    Sophisticated software acts as a detective, determining, for example, that Bill Brown, William Brown and Mr. Brown, who all reside at the same street address, may be the same person masquerading under different names. 'Preparation Precedes Performance. It’s like putting your revenues through the paper shredder. The 4 Steps to Success.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Facebook Relaunches Atlas: What Does It Mean?
    They can also sell the information to marketers, but our personal identities are still protected. This enables the company to sell the data in the context of your personal information. Furthermore, it provides supremacy in mobile and potentially an appealing dataset for marketers: A package of personal/behavioral information.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    One day, you could be having a quiet, informal lunch with one of your peers, and the next day you might be sharing something that person said that you found particularly inspiring with your network. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. But it’s not enough.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Personalize your email messaging. Like your personal credit score impacts your ability to take out loans, your sender reputation with a given Internet Service Provider (ISP) can affect your ability to reach a subscriber’s inbox. Here are some tips to get you started. Getting Into the Holiday Spirit. Consider weekend emails.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    For example, Ifbyphone can tell which ad, search keyword, marketing campaign, or other source a person is calling from, so you can route calls differently for different sources. Being routed to the person who is best equipped to answer their particular needs can only mean good things for the chances of conversion. Really, we’re not.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?
    I scanned the “ Ruthless Pragmatism ” blog post, looking for the “interesting stuff”: a glimpse in to the person of Kevin Spacey; information on new theories, concepts, and methods in content marketing; and relevant tips to make life easier for me and my readers. 'Is Your Web Content Worthy of a Once Over?" Give the people what they want.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Trendspotting: Ello, are you there?
    And second, that we, as marketers, need to give our audience more preferences, allowing them to create a more personalized view of our ads. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” Ello, Nice to Meet You! Social Features. What About Brands?
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] Are White Papers Dead?
    3) More empowered – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation of customization - that they can get any content they want fully customized and tailored to their personal preferences. However, traditional whitepapers are one-size-fits-all with little personalization and lagging relevance.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] The Introvert's Guide to Successful Negotiating
    Research from Harvard suggests that solitude can actually make a person more capable of empathy towards others. They''re also usually quieter and skilled listeners -- all skills that make it easier to better understand the motivations of the person they''re negotiating with. What do you hope the other person gets out of it?
  • VIDYARD  |  WEDNESDAY, OCTOBER 8, 2014
    [Personalization] 5 Things You Need to Know Before Creating an Animated Explainer Video
    So before you even order the donuts for your video brainstorming session, get a good handle on these two aspects of your target: Their Characteristics and Personality. 'Did you know that customers who watch an explainer video are  85% more likely to purchase your product  than those who don’t? Understand Your Target. Their Problem.
  • WRITTENT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] 11 Effective Writing Best Practices
    Infuse Personality into Posts. It’s not like a speech, where the speaker can put in sarcasm, personality, and other speaking techniques as they see fit. With blogging, you have to infuse personality into your posts if you want any chance of getting return readers. Use Images. Pictures speak a thousand words! Blogging is virtual.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. 'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Twitter.
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Beware of Misusing Personality Assessments
    At a follow-up interview, I was asked to take a personality test. few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. That was my first experience with the misuse of personality assessments. But that''s not the case.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Bridging the Email Marketing Gap Through Personalization
    'While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. When pushing a campaign intended to drive action, try sending your message from a personal sender and track the impact. Be a Friendly Sender.
  • VIRALLY BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Personalization] Leads and sales is what business owners understand
    Virally provides simple landing pages that a non technical person can create in minutes and hosts useful and valuable content. 'As marketers our job role is evolving daily. From new social media platforms to new technologies and markets the world is getting more and more connected and more and more complex. CONTENT STRATEGY
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