• EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] Tim’s Pithy Party: Homepage Sliders
    Don’t ask your marketing person or CEO if it’s new and novel. 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party !
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Success will be based on whether marketers can create a personalized relationship with the customer that enables the right message to be delivered, at the right time—the era of engagement marketing is truly upon us. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? I’m sure there are very few who engage you with personal or core content (and if there are, please let me know about them in the comments section!). 'By Brooke Ballard, {grow} Contributing Columnist. BINGO. The Onion Theory. Cliché.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] Top 5 Music And Audio Mistakes Made In Videos
    Keep in mind that your own personal musical tastes may not reflect the taste of your viewer. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. We’re all emotionally responsive to music. Here’s an example of this done well! Pump Audio. Audio Network.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Now they know that this person is not only from Pennsylvania, but is also interested in pursuing public relations to expand their professional network. They can now receive personalized messaging that is relevant to them and not just the state that they live. We looked at why you want to shake things up. 1) Segmenting Strategy.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Personalization] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    When you get comments, that’s the time to take things to a deeper level with that person. Make it more about the other person than about you, and see if you can help solve their problem. Even if you are a remarkably efficient person and follow a systematic process for marketing on LinkedIn, it may still take too much of your time.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They engage through social channels (either internal and/or external) with passion and personality, creating an environment ripe for collaboration, authenticity, and transparency. ' Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. Register Now: IBM Webcast: Changing the Learning Culture. What is a social employee?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] 5 Tips to Enhance the Mobile Search Experience
    This doesn’t mean that you must be personally available around the clock (although it is possible with scheduled call routing features with products like LogMyCalls). 'Mobile is poised to surpass desktop search in a wide range of industries -- if it hasn''t already. Why is Mobile Marketing so Effective? Optimizing for Mobile. Availability.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Those individuals who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Allow your social media pages to show the true personality of your firm via video. How will your firm attract top talent in the coming years? Do you share career opportunities on LinkedIn?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] 3 Ways to Be Your Customers’ BFF
    With your new insights about your customers from meeting them and ensuring your data about them is accurate, you need to think about the personalization and the details of your communication. Sending a message to a customer is the real purpose of marketing personalization. Personalization is not designed for you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You can''t encourage people to upload your cover to their personal timelines. The previous rule said that only 20% of your cover photo could be text -- and personally, I thought that was way too restrictive for marketers -- but the sentiment behind the rule was a good one. I''ll give you some hints. Still not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Does Marketing Get No Respect?
    They understand that behind every like, tweet and purchase is a person. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Adventures in Analogia: How to Find Customers in the Offline World
    began trimming any unnecessary personal info and reduced my intro to the service(s) I offer: illustration that gets attention. Suddenly, you feel like the most important person in the room. The person usually lights up, because that’s an unusual behavior. Suddenly, you feel like the most important person in the room.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Personalization] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Follow: The process of subscribing to the tweets of a person or organization. Follower: A person or organization (with a Twitter account) that has subscribed to your tweets. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. m not surprised to hear it. And yes, I’m still learning something new every day.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] 5 Tricks for Quick Content Marketing
    Whether you rework your point until it wins this person over, or you ask this person how he or she would change things, you’ll have a solid sounding board to perfect your point. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] 10 Tips When Hiring for a Job You Know Nothing About
    The “Halo Effect” is a well-documented mental tendency to assume that, simply because we judge a person or thing to be good in one area or quality, we then assume that they must also be good in other separate, but unrelated areas. Hiring is always a difficult task, fraught with risk. 1) Focus on the Results. 3) Seek Outside Guidance.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] Marketers Will Define Company Strategy
    When asked if their focus would remain the same in the future, only about 40% believed they would even have a person focused there. Do you have any insight or personal experiences to add? 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns. CRM software is used to support these processes. Lead Generation
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] It’s not your house to pwn so remember your place
    'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    To identify and understand these kinds of people, you need to create a negative (or exclusionary) buyer person. 4) Thinking personas are an individual person. real person can''t be both -- but because Mary is a fictional representation, she could occupy either role. 1) Too many personas. 2) Not thinking about negative personas.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] 48 Phenomenal SEO Guides, Tips & Tactics
    'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. So what’s an SEO professional to do?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Personalization] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    However, it’s possible that one person could have the skills to fill in for more than one quadrant. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of skills, technical know-how, and experience. They estimated that over 90% of customers are happy.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Inside sales representatives are taking over more sales duties, sometimes handling the complete sale by themselves rather than working hand in hand with a field sales person. It turns out that the inside sales person is a unique individual, especially when it comes to B2B sales. 'What’s Causing the B2B Inside Sales Training Problem?
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    Your online voice isn’t personable. Even though you might be explaining complicated medical issues or procedures, you should still give your content personality. Click to Tweet ] If this is true, do you want your online voice to sound like a robot or a person? But what about you? Unhealthy Content Strategy Symptoms.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Can Your Sales Reps Handle these Four Key Buying Objections?
    'The ability for your reps to “handle objections” is a key to achieving 2015 sales success, this according to a recent interview of Jim Ninivaggi, Sales Enablement Practice Director for SiriusDecisions. This means that the buyer is interested, but they are not quite convinced. They want to buy, but want proof. Why Now
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Why Your Team Needs a Lead Scoring Model
    For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. With this insight into a lead’s personality and behaviour, marketers can ensure only the strongest leads get passed onto sales. 'What constitutes a worthwhile lead? How does lead scoring work? on Thurs.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] 7 Ways to Get Better Results from Your B2B eNewsletter
    Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Enhancing Your Executive Edge
    Personal branding. Their check lists and 10 tips are critical in enhancing your ability to manage people, this chapter alone can assist any person in becoming a more effective leader. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. It’s time for another book review!  Communication and presence. Books
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Who is succeeding and why? million. million.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    Related Stories Lets Get Personal: Customizing the Call Experience for the Consumer Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine. 'Do you have an efficient process in place to connect callers with the right agent right away? Click-to-call.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] How to Talk to Pretty Much Anyone About Pretty Much Anything
    Doing so reveals a lot about their personality without being overly revealing -- and whether it’s CNN, Reddit, TechCrunch, US Weekly, or ESPN.com, it helps you understand what your new friends are most passionate about without violating their privacy or confidence. The air of ideas is the only air worth breathing.”. But it''s hard.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Personas Are Great (Except When They Suck)
    'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. Except when they suck! .
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] To Everything Spin, Spin, Spin
    This works, in my view, because it’s short-term, high-potential work which is very personal and driven by a vision.  'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. You need your geeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Behind the scenes: How to write a business book
    Content Ignition Strategy Personal Writing best practices evernote the content code writing a book writing best practices 'I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. How do I break through and succeed?” The main idea: “Great content is not the finish line.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Get Started with Video Marketing: DIY
    They can be even more powerful on video, because it’s more moving to watch and hear a person telling their story of success than it is to read about it. 'Have you wanted to get started with video marketing, but lack the budget to hire a production company? You can even do it yourself. link]. The growing importance of video marketing. link].
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Personalization] Color My World: How Color Affects Conversion Rates
    In some cases, you might find that a color or design that you personally find more visually appealing is performing poorly when compared to one that you find less attractive. 'When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Design Matters. Color vs. Color: The Case Studies.
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Personalization] 10 Overused Words to Remove From Your LinkedIn Profile
    Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. 'This post originally appeared on the Sales section of Inbound Hub. I know I do.). Passionate. Creative.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] How I Work with Jeff Ogden of Find New Customers
    Paul Dunay who is a CMO is a great friend of mine, so maybe he’s a person to ask. 'Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt. I’ll have to start these too. These are Matt’s words and not mine. Actually, St. Petersburg). link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] LinkedIn Launches Notification Center for Company Pages
    Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. This should clean up the notifications and allow administrators to more easily keep track of company activities as well as activity on their own personal network.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] 5 Tips for Delivering Better Presentations
    So, the next time you’re tasked with presenting, take these five tips into consideration and remember to let your personality shine through. 'Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. 4) Practice.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] 5 Social Media Benefits for Accounting and Financial Services Firms
    Some firms may still view social media as a personal tool. Social media offers the perfect place to showcase more of your firm’s personality and culture without compromising your professionalism. You can be more personal with potential clients and take a more relaxed approach to your interactions. On Twitter+ or LinkedIn?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Interesting Infographics: Nurture Your Leads With Narrative
    Finally and most importantly, your story and message should be personal and incorporate these top 5 emotional factors: curiosity. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? The final stage indicates the lead is close to becoming a customer. amazement. interest.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    These lifestyle diets reflect personal preferences (like not eating meat because of animal cruelty), or scientific principles (like avoiding certain allergens), or both. Because the kind of person who buy BluePrint''s juices is also the kind of person who wears lip gloss and pretty watches. 'Vegan. Gluten-free. Paleo. Juicing.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Customer Engagement And It’s Importance
    Personalize Your Customers Experience. Tag the person. Structure sentences like a normal person talking, be friendly, use smiley faces. 'Customer engagement is one thing I am passionate about. A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. Events
  • VIDYARD  |  FRIDAY, FEBRUARY 20, 2015
    [Personalization] Being Effective in Video Interviews: Be a Personality, not just a Person
    If you’re looking to show more than just your service offering in your next video, check out these tips before stepping behind the camera and learn how to showcase your company’s unique and authentic personality. People might care about your brand, but they’ll connect with a person much more deeply. Offer Personal Anecdotes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Ensighten Transforms Web Tags into Rich Customer Data
    As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes. Ensighten can deliver rule-driven personalized messages along with the custom page tags. Tealium highlighted the topic on Tuesday with $30.7
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 7 Ways Big Data Restricts Marketing Analytics
    Customer data is fantastic knowledge when you want to personalize your website or improve email campaigns. Let’s look at website personalization as an example. This causes your conversion rate to increase, but the only thing this has taught you is the importance of personalizing your website. “This Click To Tweet.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    There’s always someone who leads the group on a tangent, and there’s that one person who thinks every idea is terrible and will point out its flaw. The other type of person schedules his time based on events. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. 1) Ignore everyone.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Copywriting Lessons From Companies Doing It Right
    Because Chubbies has a very specific customer in mind, they can make obtuse cultural references, use all caps in copy (without it being construed as yelling), and add little elements that reinforce their personality. Nasty Gal carries its personality to social by speaking directly to a very specific audience of young girls. Ah-yes!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    There are a number of different ways your firm can use videos to connect with your buyers and showcase your brand, communicating your differentiators and establishing your personal approach and values. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Here are four powerful techniques.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). Why put so much time and energy into a blog post if it’s not set up to provide a positive experience to the person reading it? Yeah, I don’t either ). But guess what?
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 6 Ways to Get Strategic for Twitter Chat Success
    new Twitter chat may start out as an opportunity for one person to share their knowledge, but the chats can change as they grow in popularity. 'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. Know Your Twitter Chat Audience.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Understanding what it takes to recover from Penguin: a basic blueprint
    Make sure the company/person you’ve hired to clean up your links is accounting for these toxic links and removing them. 'If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. Basic Overview of Google’s Penguin Algorithm. Link Removal.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] It’s All About Engagement in the Next Era of Marketing
    If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime. Were they engaged?
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    You may be running a university-wide website, Facebook, and email marketing campaign with a two-person content management team. 'Higher education institutions are typically an established brand with an abundance of history and traditions. Questions First. Strategy Second. 1) So You Want to Change Things Up a Bit. Best of all worlds.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] 5 Customer Retention Tools for Long Term Ecommerce Success
    3) Personalization. Personalization allows you to increase customer retention through more relevant and tailored experiences with the brand. Personalization requires you to collect data about your customers that you can later use to to make recommendations and tailor promotions to each customers individual needs. 5) CRM.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Personalization] Email Deliverability Mystery: Where Does Missing Mail Go?
    If every time they open your email they find something that feels like it’s personalized to them, you’ll get more engagement. Your email is ready to go. You get your lists in order, your cadence set, and your team ready for responses. Then the email goes out – and suddenly you are getting word that your recipients didn’t get your message.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Managing Pros and Cons of Outsourcing Content
    Organise regular content meetings whether in person or via Skype; it’s essential that the provider is brought on board as a department and not simply treated as an entity that you “fire and forget.” recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. The net result?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Let’s Get Personal: Customizing the Call Experience for the Consumer
    'Marketing has become extremely personal. And the best part about personalization? Personalizing emails can improve click-through and conversion rates, targeted nurturing can increase the number of sales opportunities, and personalized web experiences can generate more revenue. Personalization is everywhere.
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Sneak Preview: “30-Day Demand Generation Detox Diet”
    You’ll find that many of the chapters are inspired by my personal and business experiences. Yes, there are some “checklists”, “how-to guides” and “lessons learned”, but they are all woven into stories from my business and personal life. It is an effort to reach out, and reach deeper into the minds of the audiences that engage with me.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] [Infographic] Nurture Your Leads with Narrative 
    Your stories should share your message, get personal, and be emotional in order to accelerate your leads through your sales funnel. 'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. good story. View the infographic in a new window here.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    In much the same way, CMOs and CIOs can have very different personalities, working styles and objectives, but when they come together, they are able to achieve something greater for the overall good of their company. 'The CIO and CMO relationship is quickly becoming a popular case study for cross-departmental collaboration success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Email Deliverability Class is in Session
    If you are a manager, a director, a VP, analytics person, or anyone else in the marketing or IT departments who has an email responsibility, this class makes sense. 'If you are involved in Email Marketing at just about any level, you know that Deliverability is important. What is Deliverability really? The reality is so much more than that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] Lessons on responding to negative online comments
    It’s important to take this step before anything else because it shows the commenter–and all the other people reading–that you care about and understand what the commenter said, as well as the person’s feelings. 'By Amber Osbourne, {grow} Contributing Columnist Recently, I saw the movie Chef. Negative online comments are tough to take. Don’t.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Personalization] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. '"Looks great on paper. Bad interviewer.". went to HubSpot Recruiter Emily MacIntyre for her advice.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    But I did still like their example of using behaviors to identify people who are likely to call customer support with a particular problem, and then preempting those calls with personalized messages about how to solve the problem. You would also have noticed that category had only two members, Aginity and NGData.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Marketo and Facebook—Delivering The Right Message at The Right Time
    With two integrations that connect our Engagement Marketing Platform to Facebook Custom Audiences, marketers can now bring personalized engagement to their Facebook campaigns and incorporate their social advertising into an ongoing conversation with their customers across all channels. Allow me to explain what these integrations mean….
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    Etherington, clearly a passionate and engaging person, had a lot of other great things to say. 'Big things can happen when a company commits to the principles of social business. However, it wasn’t until an article titled “Can You Really Let Employees Loose on Social Media?” Despite being a $1.2 Take away the fear. FOR EWORD by David C.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Content Marketing Personalization: Build Relationships At Scale
    'I know you’re wondering “what the heck is content marketing personalization?” The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalizedpersonal content. ” I promise I will get to that. told him I was in marketing. He
  • KEO MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Mobile Usage Split Between Apps and Web
    That’s because users may initially start out at an app that includes links via which the person is then transitioned over to a website where they will conduct most of their activity. Several recent studies have found that the overwhelming majority of time on mobile is focused on using apps.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 20 Truths I’ve Learned as a Content Marketer
    Content should always be written for a person on the other end. B2B content marketers need to remember they are not writing for businesses, they’re writing for decision makers at these businesses, and believe it or not, they have feelings, emotions and personalities like the rest of us. Source ). This brings us to my next point. Sales.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    5) “To sell well is to convince someone else to part with resources -- not to deprive that person, but to leave him better off in the end.”. 'Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. But that approach doesn''t always work.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 5 Reasons Customers Hate Your Marketing Emails
    Sure, it’s easier to just send one email to everyone, but the more personalization and customization a brand employs, the higher engagement and more meaningful relationships it will build. Find success by earning trust, providing personalized and valuable content, and making it easy for subscribers to read your emails.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Youthful indiscretion could alter your life forever
    And it wasn’t just Soules who didn’t offer up a rose, the Playboy shoot seemed to be her personal albatross to bear. And, even if she loved doing it, isn’t personally ashamed, and treasures the outcome, her personal experience with how it has affected her romantic life seems to have been profound. Just kidding.
  • VIDYARD  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Beyond TOFU: How Video Can Beef Up the Entire Buyer’s Journey
    This is your opportunity to showcase how you can help your potential buyer achieve their business or personal goals, and what your products or services have to offer. 'Yes, it’s true! The often-misunderstood tofu is a great source of protein and contains all nine essential amino acids. Still with me, marketing chefs? Ready to call it a night?
  • VIRALLY BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Get Social Kent
    personally will be live tweeting with what’s going on at Get Social Kent. 'Hi guys! So, the Virally team are going to be having a stand at Get Social Kent! If you are going to be attending, please give us a shout, we love meeting new people and having a chinwag! To pop along please book here: [link]. Events
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] Why We Need to Shut Up and Let Our Customers Buy Something
    They managed all of this without the help of a sales person, and economies grew, products were sold and life went on. The presence of a sales person in this will, at best, gum it up and at worst destroy its integrity. 'There are a few statistics that are used to torment marketers.  Goodness. Just like that? Neither do I.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    personally prefer navigating my clients'' attention toward the aggregate lift, as some campaigns will always do better than others and I don''t want them to get distracted by minor setbacks that aren''t a true indication of overall performance. 'One of our main jobs as marketers is to acquire new customers. Can you get us some of those, too?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Personalization] 10 simple tweaks to generate more sales through blogs
    am not a fan of these personally but they do work for many people. Do not let any IT person or design professional talk you out of this. am not a fan of these personally but they do work for many people. Do not let any IT person or design professional talk you out of this. Well, sometimes it’s OK to sell. Integrate!
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    Often referred to as broadcasting, this is as an opportunity to craft intentional and personalized messages to influence people that are already fans of your content. 'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Step 2: Research.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    'At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. “They stay out there forever.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] Infographics are excellent for reaching APAC markets
    When you target and personalize your content, the result is an increased engagement and return on your investment, as it would be with any other marketing effort. 'Infographic of Infographics Photo Credit: Sociagility.com. Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] eMagine’s Employee Spotlight: Allie Viau
    We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. 'We’re back with our second feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside eMagine. An artist or actress. see below).
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] 7 Ways to Speed Up Your Content Creation
    Me, personally? 6) Pay attention to your personal productivity. m a morning person. 'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. But the trick with content marketing is that it''s a long game. It just takes time to get there.
  • VIDYARD  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] We’re in Love with These 10 Valentine’s Day Video Campaigns
    Packaged together nicely with a personalized email campaign, this video shows that B2B’s can get involved in the fun of Valentine’s with a clever play on “scoring” for Valentine’s day and “scoring” your leads. 'This Valentine’s Day, spending reached an all-time high of $18.9 billion. Mustang: Speed Dating. Hallmark: Put your Heart to Paper.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    And if you’re Google, it’s worth comparing the short-term upside of strangling the best (thoughtful, personal, informed) content to the long-term benefit of creating a healthy ecosystem. Often, content moves on the web simply because a person or brand is powerful. the subscribers to this blog are its backbone). Of course not. Like you.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    While this person will spend a lot of their time managing or coaching others, they''ll also need to roll up their sleeves and get their hands dirty. It’s important for this person to mesh well with your team, so don’t hesitate to ask marketing friends for referrals. You’ll know this person when you meet them. 2) The Search Nerd.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Personalization] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    With form fields containing multiple questions and often multiple webpages, George explained that oftentimes, it is impossible for a person to fill one out in less than five seconds. 'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Source: LeadiD.  .
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Personalization] Why it's a Good Time to be a Digital Marketer
    For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. Social, mobile, content , and personalization were most used terms, followed closely by video, data , and customer experience (CX). The Rise of the Digital Marketing Function. CX: Easier Said than Done.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Utilizing social media is one way that will help you build personal relationships with them. In return, Honda celebrated its 1 million fan mark by showing personalized love back to its fans. 'With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers?
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] 4 TED Talks Every Marketer Should Watch
    No matter how big or small your company is, you’ll benefit from thinking critically about individuality in the world of design, and how to give your brand a personal touch that your customer base can trust. 'TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] Is Your Consulting Firm Top of Mind?
    Related Stories The New Science of Professional Services Marketing Visible Expert℠ Interview with Online Marketing Pioneer Bryan Eisenberg The Road to the Top: Personal Branding Examples in Professional Services. 'If you answered no, your very next question should be, “why not?” Steps to Improve Brand Strength 1. Branding
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] Segmentation Ideas for Nonprofits and Member-Based Organizations
    You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). Segmenting your members and donors into strategic email lists is a great way to personalize your communications. Do you have a guess? It’s the member database. Creating Member Personas.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Personalization] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. No plan = lots of wheel-spinning + no tangible business outcomes.
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