• B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Personalization] 4 Google Chrome Extensions For Digital Marketers
    It works for personal Google+ profiles as well as Google+ pages. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. MOZBar. Raven Tools. Check My Links.
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Personalization] How to Optimize My Calls-To-Action for Higher Conversion
    while Version B is a little bit more personalized, informing the user to “Grab Yours Today.” The personalized copy of Version B worked better in this situation and, in the end, it ended up with a slightly higher conversion rate than Version A. Isn’t it crazy how the smallest things can have such large impact on your business?
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Personalization] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    Tony Alessandra will be leading "How to Read a Person Like a Book". This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Personalization] Handy-Dandy Guide To Content Marketing
    89% of B2B decision makers say personalized content (e.g., My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. The hierarchy might be efficient, however, many times the content marketing strategy misses the mark.
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Personalization] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Oracle buys Maxymiser (17:35): Oracle has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables testing, targeting, and personalizing web pages and mobile apps. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. and the U.S.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Personalization] 10 Tips That Can Drastically Improve Your Website's User Experience
    When they first visit your site they are easily able to pick out a generic stock photo that they have already seen elsewhere or that resembles the non-personal style of stock photography. In today’s changing marketing landscape, your website has become a more powerful tool than ever. However, white space is essential to good design.
  • SYNECORE  |  FRIDAY, AUGUST 28, 2015
    [Personalization] 7 Easy Ways to Avoid Email Spam Filters
    Tip: Use content personalization in your subject lines and body content to increase engagement. Phishing is an e-mail fraud method in which the perpetrator sends out legitimate-looking email in an attempt to gather personal and financial information from recipients. It is an absolute must. Let’s take a look. How Spam Filters Work.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [Personalization] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day. ” They even proposed that they create a store in Atlanta to feature the new sandwich. Some Rights Reserved.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Personalization] Book Review: “The Mac is Not a Typewriter”
    Personal computers have created publishers out of all of us. Thanks to an age-old rule of using two spaces after periods on typewriters, I am forced to quietly suffer while finding and replacing those two spaces with the appropriate single space for use in published documents. This guide is vital to everyday writing.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Personalization] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Let’s take a look: As people arrive to your in-person event, grab your iPad, open up your check-in app, and get ready to work it! Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! We packed the Elysian Bar on 2 nd Avenue with over 100 people.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Personalization] Interesting Infographics: It’s All About The Leads
    The personal touch can help you foster connections with potential customers. Click-through rates are 14% higher for emails that have been personalized. You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales. If only it were that easy!
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Personalization] What Does Twitter Success Look Like?
    Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Rising Social and Personal Brand Currency. No one on Twitter expects you to have a personal relationship with them. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Personalization] 6 Science-Backed Playlists for Improving Your Productivity
    Of course, the level of influence a video game soundtrack has on performance and concentration will vary from person to person. When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. So what?".
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Personalization] The Role Of Emotions And Goals In B2B Buying Decisions
    Playing an increasing role, as more decisions become high stakes, personalized, and emotionally charged. For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions.   This is truly not the case – anymore.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Personalization] Live Streaming Apps - the future of Content Marketing?
    It was this combination of events that really put ‘personal live streaming apps’ on the map. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. But what are they all about? And are they worth businesses sniffing their noses at? Here’s what happened.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Personalization] 5 Power Players You Need On Your Lead Management Team
    Put this person at the center of demand generation. If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. But there’s good reason for that. Marketing is no longer ad placement. Designer. Web Developer.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Personalization] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    The person receiving the voucher was then targeted with Facebook ads they could click through to redeem the offer. Then, it offers the chance for you to post your personal fundraising page to Facebook, Twitter, Google+, and more. The best updates include a bit of personalized copy in the status itself to accompany the link.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Personalization] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Personalization] How to Create Your Buyer Persona [INFOGRAPHIC]
    BUYERS ARE 48% MORE LIKELY TO CONSIDER PROVIDERS THAT PERSONALIZE THEIR MARKETING TO ADDRESS THEIR SPECIFIC BUSINESS NEEDS Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. This in turn will help you convert them into leads and close them as customers. Gather Information. 2.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Personalization] How to Create Your Buyer Persona
    BUYERS ARE 48% MORE LIKELY TO CONSIDER PROVIDERS THAT PERSONALIZE THEIR MARKETING TO ADDRESS THEIR SPECIFIC BUSINESS NEEDS Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. This in turn will help you convert them into leads and close them as customers. Gather Information. 2.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. Electronic distribution via email or by post- ing on a personal website is in violation of the. personal relationship with a salesperson.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Improving ROI with Marketing Optimization
    personalization than ever. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Start engaging from the first click in the Customer Journey
    years, the largest response — 57% — was, “Personalizing messages based on consumer. the director of a web analytics consultancy put it well: “If you can figure out the best methodology of picking up the user, the interested person who’s. their engagement actions/information in unique personal profiles. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    prominent than when the person telling the story. is a true insider -- the person behind a product or. engaging, and convey authority, expertise, and personal. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Closing the Loop on Social Leads
    generation to your lead nurturing and marketing automation efforts, personalizing your communications at each. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    reflect the organization’s true personality — so. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] B2B E-Commerce Playbook and Resource Guide
    As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores The needs of B2B buyers are changing rapidly.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Why Marketing Should Be Personal
    Learn why 700 marketers ranked personalization as the number-one strategy for marketing success -- and find out how you can seize new personalization opportunities for your business, too
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Personalization] The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences
    5 essentials for turning advanced personalization solutions into bottom-line results
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Personalization] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    There is power in connecting with others in your company even before you get to know them personally. It’s one more step in a personal brand refresh when you change jobs. A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. Or 10% of them.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Your Trusty Guidebook to Marketing Nation Online 2015
    To whet your appetite, here’s a sneak peek into some of the sessions we are most excited about: 1) Personalized Marketing at Scale, featuring Facebook. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Personalization] The Cure For The Common Cold Call Is Social Selling
    Look in the mirror to assess and begin work on your personal branding’s curbside appeal. Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Do you have a personal social selling remedy to the common cold call? Blog 1-2 times weekly. Social Media
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    If someone's opted in to receive emails from your company, you're not sure how interested that person is in buying from you. You should also complement all this in-person research with hard data from your marketing analytics. That's where lead scoring comes in. Sounds easy, right? How many offers did they download? email address.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Personalization] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    As a marketer, you need to be able to take that information and use it to create next steps, whether those next steps are assigning follow-up tasks to the relevant sales person or launching an email or direct mail campaign. ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Personalization] 5 Key Factors to Pinpoint Your Technology Differentiator
    The strength of a Visible Expert’s personal brand transfers to the entire firm by virtue of the “Halo Effect,” so well known in the marketing community. Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. But people come and go. And it must be provable.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Personalization] How to Find and Target High-Value Keywords for Your Business
    personally use Flow Metrics from Majestic, but you can also use Moz’s Page Authority or similar values. Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. But -- the BIG but -- it worked. Sweet! Clicks.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Why Professional Photography Matters On Your Website
    Using images makes your story real, whether you are showing the person giving the testimonial or the company you used for a case study. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. Content Pages.
  • VIDYARD  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Using Video to Breathe New Life into your Email Marketing
    It offers a reliable, consistent and inexpensive means to target individuals at mass with (somewhat) personalized messages. When the person selects that thumbnail image, the video isn’t going to play back natively in the email so where are you going to send them? But it’s starting to fall amazingly short. The result? Not so fast.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Turn online prospects into customers in 5 steps
    Most people would rather interact online – but there are some customers who want to speak with an actual person. Getting people to visit your business online is a step in the right direction when it comes to digital marketing. How do you turn that attention into revenue though? Take a look at a few suggestions: Make payment easy.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. It could be for personal branding,  lead generation , or customer service, to name a few. Happy tweeting!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
    Often, positions remain open for months while HR personnel search for the perfect person who can perform 100 percent of the job duties upon hire. Today, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry. You’re not alone. Let’s explore why. Reason #1 – Flexibility.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] 15 Useful Tips for Attending an Event Alone (And Actually Enjoying It)
    You aren't the only person attending the conference alone -- find your fellow solo attendees and make plans to meet up. When you first learn you're going to a conference alone, it's exciting. You were chosen out of all of your colleagues to attend. You get to travel to a new place and stay in a nice hotel. But, you've got to do it alone.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Personalization] Native Advertising Is Not Content Marketing
    As I mentioned in a CMI newsletter last year, it’s key that we have moved on from defining content marketing to spending time figuring out how to do it: Yes, I am personally vested in the term content marketing, but the important thing is that we have universal agreement on whatever term we, as an industry, have collectively decided to use.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Personalization] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    The organizations that depend on these partners have to recognize these differences, and then ensure that they have a person accountable for managing and assisting different partners to perform to their full potential. Needless to say, it was time beautifully spent. No two channel partners are alike in terms of their domain expertise.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Personalization] Hiring High Performance Sales Teams #1 of 2
    You can’t reach your sales goals without a complete staff, so when someone leaves it’s terribly tempting to hire the first person available to fill the job.Yet, a helter-skelter, frantic approach leads to hiring the wrong person. Make thoughtful decisions, not based on personal preference or prejudice. Listen, instead of talk.
  • ANNUITAS  |  TUESDAY, AUGUST 25, 2015
    [Personalization] 10 Years and Counting
    The goal was to build a company that would have an entrepreneurial spirit, where each person on the team acted as an owner. This month, ANNUITAS turned 10. When I co-founded ANNUITAS 10 years ago, I remember thinking about the kind of company we wanted to build.  We wanted to build a firm that was known for integrity and excellence.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Personalization] Blog More To Sell More
    You are in charge of your personal brand and your sales success. He said, “You are the only person that can get it done for you.” He was right, when it came to playing basketball. And, blogging is one key tool to help your personal strategy. Blogging is an excellent selling strategy and platform to provide these insights.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Personalization] 8 Time Management Tips For B2B Marketers
    Life is too short to try to make yourself a morning person when you aren’t. It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Use a Meeting Setting Tool. Only Work on Crucial Projects. Don’t Multi-Task.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Personalization] ManageFlitter is my favorite follow/unfollow Twitter tool
    Posts are sent at the time most likely to be read by each person you are contacting. ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. It works!
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Personalization] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does. While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Personalization] Swedish Meatballs And Customer Research: How IKEA Understands its Buyers
    Today IKEA is one of the most popular furniture retailers in Norway, where IKEA alone accounts for 36% of the market ; I personally think it is because of the variety and their versatile nature of their furniture. Personally, I think this is an excellent plan from a brand I have come to love. Knock Knock, Who’s There? In the U.S.,
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Personalization] B-to-B Marketers: Why it takes more than three calls to make a sale
    Traditional CRM programs like Salesforce.com, SalesLogix, ACT, Goldmine, Maximizer and others focus on the sales person entering and managing his own data and pushing it “up” to management. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Simply fulfilling a request is not the answer, but yet many companies do just that. 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Personalization] The Best Way To Convert New Buyers Is To Help Them First
    They need to put a person or team in charge. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? Photo Source.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Personalization] Hidden SEO Inspiration from Alphabet, Google
    Plus, the act of searching is such an enduring force in people’s lives—personal, social, business—and the fact that so much of the world is googling for everything helps your content “get legs,” as they say in the business. Conclusion: Yes. What marketers sometimes fail to appreciate is  why  search is so profitable.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Personalization] 5 Keys to Revenue-Boosting Demand Generation
    When a customer walks into a brick-and-mortar storefront, a good sales person immediately notices all the non-verbal signals – the mood, personality type, and body language of the customer. Destroy Silos Before They Destroy You ,” pleads LeadershipFreak.com. This new revenue-first department is part sales and part marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Personalization] 10 Signs Your CEO Has an Outdated View of Marketing
    Depending on the industry you’re in, and especially for ones where buying decisions don’t require multiple stakeholders, trade shows can also be helpful at the bottom of the funnel, so that salespeople can meet with prospects they’ve already been in touch with to close deals in person. However, it isn’t necessarily the CEO’s fault. Uh-oh.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Personalization] Preventing Healthcare Security Breaches in 2015
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. Those personal matters relate to protecting PHI in paper form and in conversations that can be overheard. The Harsh Reality about Healthcare Security Breaches. billion. Secure passwords. Firewalls.
  • VIDYARD  |  MONDAY, AUGUST 24, 2015
    [Personalization] How CRM Can Make Your Workload Feel Like Summer Vacation
    Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. Even for the most experienced professionals, it’s hard work. Planning Is Everything. Hotels book up fast, flights have only the worst seats left and you miss out on guided tours that enrich the vacation experience.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Personalization] Why Email Marketing Trumps Social Media
    Email lets you be highly personal. Instead of spamming everyone on their list with batch-and-blast generic messages, they are guiding customers along their buying journey with helpful, personalized communication. To acquire customers, does your marketing focus more on social media than email? And with good reason. Like a shiny object.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Personalization] Branding as a full funnel journey
    But content creation born of surveying, content engagement analytics, and plain old person to person interactions is informative. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. The answer is that attribution is complicated and few have the patience or expertise.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Personalization] Closing the Sale: Why the Best Firm Doesn’t Always Win
    If the person who refers your firm does so verbally, and prospects do not capture the name correctly, they may move on to a company that is easier to find. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. Frustrating.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Personalization] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Blogs are a proven resource for providing information, creating dialogue, and attaching a personality to your company. Proven Strategy #2: In-Person Connections.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Personalization] Digital Marketing: The 7 Essential Channels
    This is mainly because email is the most personal way brands can communicate with customers. When Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. Wouldn’t it be great if business were like that today? Unfortunately, it’s not. Video.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Personalization] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. This meeting app allows you to compare your availability with another person's, regardless of email domain, and it makes it easy to schedule via your mobile device.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. After you endorse someone, your name and picture will appear next to the skill on that person’s profile. Are you inviting peers, clients and prospects to connect?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Personalization] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ReadyPulse Becomes an Amazon Webstore Solution Provider. ReadyPulse delivers social proof on-demand and at scale. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Personalization] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    Brand clients including, Adidas, Red Bull, Vineyard Vines, Reebok, The North Face, Twitter, Nickelodeon, Quiksilver, and Smith Optics. “As an aspirational brand – we leverage ReadyPulse to provide inspirational images of and to our consumers – hopefully personalizing the images to meet their interest. SAN CARLOS, Calif.–(BUSINESS
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Are You Ready For The Next Level Of Digital Content?
    What personal message will you deliver? He notes that the consequences of bad digital experiences range from “comically misguided (such as bad personalization) to the genuinely life-threatening (such as providing incorrect location data at a critical point).”. My weekly question to chew on…. Then he asks, “Are you ready to begin?”
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Nine Arguments Against Business Storytelling
    We’ve built an entire industry on adages such as, “You must hit a person seven times before they remember your message.” I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. Two more articles showed up this week. They challenge us. Story is ethically agnostic. PR spins.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Personalization] Why Your Employees Are About to Quit (And What to Do About It)
    Human resources consultant Carly Guthrie told the First Round Review that, in her experience, employees who leave because of their boss leave from a lack of confidence, not from any sort of personality mismatch. Three: Every single person knows exactly what they're supposed to deliver for the organization. The main reason? workers age.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Personalization] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Users enjoy personalization of news, recommendations and analytics within a powerful social networking system where they can easily find, connect and transact with the most powerful players and companies on the planet. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. This results in dramatic revenue increases. Press
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Personalization] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    In Emma’s new Modern Marketer’s Field Guide , you’ll learn how to identify (and use) the right marketing tools to craft emails that truly stand out in the inbox and create a personal experience for every subscriber. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Personalization] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. SAN CARLOS, CA (PRWEB) April 15, 2014 — ReadyPulse, an enterprise content commerce company, announces the close of their series A investment round raising $2 million in funding. Pres
  • E-QUIP  |  FRIDAY, AUGUST 21, 2015
    [Personalization] Power Writing for Technical Professionals
    This style of writing—which pervades our profession—avoids personal language, keeps opinions to ourselves, provides more detail than the audience needs, and buries the main selling points in information overload. Many (if not most) technical professionals are ineffective writers. That fact is widely acknowledged. What is Power Writing?
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Personalization] What Oracle’s Acquisition of Maxymiser Means
    Because great customer experience involves personalization (the ability to facilitate personalization was one of the benefits of the Maxymiser acquisition that Oracle specifically highlighted), and personalization means treating different customers differently. It’s not about needing more data. ” 3.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Personalization] A Digital Marketer’s Twist on the “Go Getter”
    When we wasn’t successful, he tried calling everyone with the last name Cohn (to make sure there wasn’t a misspelling), and exhausted the phone book trying to find the right person to connect with. This was a favorite of my boss (and fellow avid reader), and only 62 pages long, so I jumped right in and finished it in a night!
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Personalization] Why Should People “Like” or “Follow” You on Social Media?
    You want these same people to connect with your personal profile on LinkedIn. Why should one person connect with you on so many platforms? Taking this into consideration, why should users follow your personal or company social media pages? You want followers on your Facebook page. And Google+. And YouTube. But, why?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Personalization] Social Media & Your Business: Choosing the Best Platform
    Ideal for sharing personal stories, testimonials, detailed information about your business. So you want to define a social media strategy for your business ? Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. Getting Started. Do its attributes relate to my business’s needs? Facebook. Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Personalization] 3 Tips for Achieving Alignment Between Marketing and Sales in the Field
    Through Marketo’s Real-Time Personalization tool, we’re able to capture anonymous account activity on our website. Author: Graham Gallivan Field marketers are significant assets to their organization (and I’m not just saying that because I am one!) With that being said, here are three best practices I swear by to ensure just that: 1.
  • SYNECORE  |  FRIDAY, AUGUST 21, 2015
    [Personalization] What is an Inbound Marketing Campaign?
    Email is without a doubt one of the most powerful tools for promotion; especially if you have the ability to personalize email content and record the analytics (you are really going to want that ability). Sprinkle in some content personalization and you have a recipe for success. Setting Campaign Goals. Marketing Offer. Guides. Trials.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Personalization] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Target a specific type of prospect and personalize the messaging to their interests. Take a look at this free guide for even more information on hosting effective online and in-person events. They can support multiple strategic efforts, including brand awareness, lead generation, training and education, and thought leadership.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Personalization] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    They add personality to your pages and help to differentiate your business from everyone else. When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right? And people do notice how long a page takes to load. What's Page Size? How Big Is Too Big?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Personalization] 100+ Quick Ways to Find Blog Post Inspiration
    Check out what questions people are asking on Quora (again, you might be terrified by what you discover (i.e., “Why do astronauts need to shower in space?” or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). There are 1,025,109.8 That’s 1,025,109.8 different ways to end a sentence.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Personalization] Leadership: What Are The Essential Traits?
    When interviewing make sure to do research on the person, ask them to explain in detail how they have handled certain situations in the past, and how they might approach a new challenge. Take Take the necessary time to talk with their professional and personal references. Did they: TRUST. COMPASSION. STABILITY. Marketing Strategy
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 20, 2015
    [Personalization] Keep Pace with Your Mobile Customers By Knowing Where to Go Next
    Mobile will help combine both personal and business elements of our lives every day. I experienced a very frightening moment recently. plugged my smartphone into my computer to transfer files, perform updates, and to create a routine back up, when in a flash my phone completely failed to respond. For the latter – I apologize. billion.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Personalization] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    If organized networking events aren’t up your alley, consider forming your own personal support network by getting together regularly with other marketers or telecommuters you already know. personally forget to eat all the time. Think of RescueTime as your own personal accountability tool. Network. Get Dressed. The results?
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Personalization] 4 Tips for B2B Social Media Success
    What we are discovering is that even though we’re interacting with other brands, we know there is a person or team of people behind the name, changing how we interact with them. Today we have a guest blog post from Stacy Combest, Marketing Team Leader at WTWH Media. With that, the distinguished line between B2C and B2B has begun to fade.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Personalization] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    When you're describing a person, be sure to use "who." Even after years of learning it in school, grammar is just one of those things people still mess up. It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down. that is, if you've even realized you made a mistake in the first place. horse?
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Personalization] How Publishers Can Increase Time on Site
    When they’re more engaged, they’re more likely to trust you, and exchange personal information for sponsored content and even product/service recommendations. Personalize the On-Site Experience. Use smart content to serve followup content and CTAs that are new and relevant to their personal interests. pages per visit. Media
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    ” Digital consumers today seek a visual, curated, personalized shopping and buying experience, similar to the one they experience in the stores and with print catalogs. What’s captured your attention lately using social media? Chances are it was something visual: an image, a meme, a video snippet, or even an infographic.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] B2B Marketing: Buyer Understanding to Become Top Priority
    That sometimes comes at the expense of a personal touch, meaning the human contact is lost to some extent. Making it a priority to focus on the buyer’s wants, needs and motivations represents a return to a more personalized experience. Whatever the reason, we think this is a move in the right direction. B2B Marketing Lead Generation
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Traditionally, companies have provided the same online experience regardless of the person who's viewing it. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. For example, businesses' websites are completely different than they were eight years ago.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    By listening and paying attention, you can shape your stories to become relevant, personalized content your audience wants to consume. That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. that allows these brands to stand out.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] 9 Things Your Online Store Should Have To Keep Customers Happy
    People want to know they’re doing business with a real person. Is your online store as customer-friendly as it could be? You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. Social media icons. An About Us page.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    But during this process, salespeople often miss the warning signs—sometimes very small signs—that they may be starting an evaluation (the process of evaluating and purchasing a product) with a person that’s never going to lead to a sale. It’s much better to focus on deals that have the potential to close. What happens if you do nothing?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know
    Did a company share your personal information without your knowledge or consent? Just go to the FTC’s  Complaint Assistant  and click the banner that says: “Concerned about how a company is handling your personal information? Tell us about it! The FTC wants to know. And we’ve made it easier for you to report privacy-related complaints.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Personalization] Do Hackers Have Your Stolen Data? Find Out
    From the New York Times : Half of American adults had their personal information exposed to hackers last year alone. In a  recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 so far!) to 472 breaches and 139,278,685 people’s records. By the time you read this.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Personalization] The best automagical Twitter following tools for your business
    Posts are sent at the time most likely to be read by each person you are contacting. It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. Now, we’re on to automating Twitter following, following-back, and unfollowing.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Personalization] Emails That Encourage Customer Engagement
    Whether you host a holiday sale, customer appreciation event or a webinar, interacting with customers on a personal level is one of the best ways to make a connection. How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. Welcome email.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Personalization] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    And it’s personal. And we all know that there’s nothing personal about that. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may may already start looking towards the future by brainstorming ideas to execute in 2016. word of advice: Wait! Google and Mobile.
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