• HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Personalization] 9 Tips for Running an Effective Phone Interview
    Then, once you select the more promising candidates from your stack of resumes, instead of inviting the candidates into the office for in-person interviews right off the bat, start with a phone screen. 'One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. minutes.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 21, 2014
    [Personalization] Make It Happen-Now!
    Several weeks ago I wrote a blog about “Life Enrichment: a mantra “, I wrote it regarding a more personal approach to building a better life, I had a lot of reaction to that blog, but several people asked me about writing a blog based upon a more professional perspective vs a personal view. 'Make It Happen-Now ! Make it Happen-Now!
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Personalization] What Is Revenue Marketing?
    Finally, one person believes the best way to create revenue is simply to have passion for doing it. 'Time out. I’m blowing my whistle! Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in. You’ve Revenue marketing requires this old mistrust to be retired.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Personalization] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    'As a marketer, you''re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. Hopefully you can take some comfort in this: you''re not alone. could keep going, but you get the picture. 1) Use data to determine your next projects and priorities.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Personalization] How to Become a Visible Expert: A Conversation With Mark Amtower
    Being the smartest person in the room won’t help you here. 'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. Never heard of some of them? If you are in their niche, you know who they are.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Personalization] How Typography Affects Your Internet Marketing
    Font Personality. The font you choose can add a certain style and personality to your site. 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. Overview of Typesetting. point Arial bold is an example of a font.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Personalization] The Critical Ingredients Of Effective Demand Generation
    Referrals are the Key:  Especially if you target the C-Suite You should be asking for one thing, A “Referral” to the correct person within the Company.  The most difficult thing in Prospecting is finding the correct person to speak to, so let your Email do it for you.  And yet, demand generation skills are rare in B2B Marketers.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Personalization] 25 social media listening aids to increase your hearing
    Weekly analytics reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). Does your business listen?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Personalization] Moneyball for Marketers
    Revenue per sales person. 'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This Don’t Buy Players, Buy Wins. Lead conversion percentages. That’s a 3.2%
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Personalization] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    10) Let your personality shine on Twitter. 31) Long personal chats should happen over DM. 'Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Plus, you can look like a Twitter pro, too! Optimizing Your Twitter Profile. click to tweet]. 12) Be real.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Personalization] Lead Generation: How to establish a connection offline
    When’s the last time you got a personal letter at work?” Bob was backing up a recent study claiming that the typical business person only receives a personal letter once every seven weeks, yet receives an excess of 100 emails a day. personal letter to the target. But in a recent live broadcast, the roles were reversed.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Personalization] 4 Must Dos For Sales and Marketing Pros
    Who interacts with the customer every day, learning about their industry, their organizational structure, their personal goals, the pitfalls of their purchasing/legal teams? 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. Helped navigate alternatives. WRONG.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Personalization] So, Um, You Really Need to Stop Using These Crutch Words
    Each person has their own set of crutch words, but there are quite a few that are very common. personally have only recently been able to get over the "literally" phase, but I catch myself overusing "basically" and "definitely" quite a lot. Of: I personally am just going off of what I learned in grade school. so as I was saying.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Personalization] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [Personalization] 4 Myths About B2B Marketing That Everyone Thinks are True
    While this is true at some level (you are trying to have the company as a client, not necessarily a specific individual buyer or family like you would with a consumer product like headphones or instant soup), the bottom line is that there is a person or team behind the decision to sign a contract or not. B2B Marketing is Boring.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 18, 2014
    [Personalization] Stop Doing These 5 Things (on your blog) NOW!
    sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Another person approaches you, saying, “I liked what you said, but I’m not sure I agree with…” You do a 180 and turn the other way. It started innocently enough.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Personalization] 13 Solutions to Your Most Common Landing Page Problems
    Is one person dead set on removing the top navigation on your website and another dead set on not doing it? 'On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Personalization] 5 Tips For Improving Your Social Media ROI
    Integrating social media insights into your automation system supports your ability to personalize and engage meaningfully. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Align again!
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Personalization] How to Get Your Company to Go Viral on Facebook
    ” Before your post goes live, ask yourself this question: is this something I would personally want to share with my friends? 'Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. With just 25 cents, companies can reach an audience of 1000. Change Your Marketing Strategies.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Personalization] Common Pitfalls in Demand Generation Strategy
    Just because someone attended a webinar does not mean they are ready to talk to a sales person. 'The word “strategy” is so over-used these days. No doubt about it we all want to have ground-breaking strategies , be thought of as strategic thinkers, and win awards for our companies or agencies with our strategy of the year. Sound familiar?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Personalization] Grow Your B2B Audience by Considering Size, Engagement and Value
    And out of the woodwork come folks who really appreciate that industry and are willing to share it in what are ostensibly personal social networks like Facebook, as opposed to just professional ones like LinkedIn. We need a person who can think about this. 'Jeffrey K. What’s the premise of your book Audience ? They’re there.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Personalization] Top 6 Content Marketing Takeaways from Marketo Summit
    Videos: This is something we preach all the time at Vidyard – let your personality and company culture shine through in your videos. 'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Session 1: Lean Content Marketing for Lead Generation. Dayna’s advice? Agreed.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] How to Take the Perfect Screenshot Using "Inspect Element"
    However, any edits you make will only appear on your personal screen, and last until you exit out. Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. Voila! Design
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] Infographic Data: 29% of Inbound Calls Result in a Conversion
    For example, the person on the phone might say ''let''s go ahead and do it'' or ''we''re going to send you the contract.'' 'Yesterday we published a truly groundbreaking infographic. It is intensive high level data from the millions of phone call segments we analyzed in Q1 across dozens of industries. You can see the entire infographic here.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Decide if it makes the most sense for the blog author to respond or another designated person (like the blog editor, or your community manager). 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? And how do you know if you did everything you need to do? Refer to this list!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Varies based on sales person’s individual input and effort. Varies based on sales person’s interpretation and effort. 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Source: HubSpot ). Source: Lattice Engines / CSO Insights ). Productivity.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] How Hotel Social Media Goes from Online to Offline
    While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. 'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    Personalized Web Experience. Ideally, your marketing automation platform will have website personalization capabilities , so that you can present your users with relevant, personalized website experiences based on their position in your sales funnel. This is essentially an invitation to interact with the prospect.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] The Triggered Emails You Need to Make Your Marketing Automation Work
    'When you hear the phrase "marketing automation," what do you think of first? detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer. Not using triggered emails?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    person that can help you with culture and change management is likely going to be a different person or different team to help align the processes and technology. He works with company owners and CEOs to resolve two burning questions. Why isn’t the marketing function contributing more to the company’s growth? Patience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 16, 2014
    [Personalization] An inspiring entrepreneurial journey with @JoePulizzi
    Personalities of the social web Video blogs building a business entrepreneurship joe pulizzi 'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. think you’ll enjoy this short interview and become inspired by his tenacity. Comments Mark…thanks so much for the opportunity to talk about this.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Personalization] Our 5 Favorite SFA Software User Interfaces (UIs)
    Dashboard templates allow you to personalize your home screen with different arrangements of clean, clearly labeled charts and visualizations. Circles and arrows that might look at home on a conference room whiteboard lend Pipedrive’s sales reports a personal touch while highlighting new deals and deals won and lost. Pipedrive.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Personalization] Matching Marketing Technology to Business Strategy: A Starting Framework
    But here’s the thing: just about every discussion of marketing technology starts off with the (true) fact that today''s customers demand a highly personalized experience informed by detailed knowledge of their history. Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin? Business strategies still differ.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Personalization] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Your sales team can then use the personal information voluntarily given by each lead to tailor their contact efforts accordingly. You’ve avoided the necessity of soliciting unengaged contacts, cold calling, and selling door-to-door; instead, your sales team has a list of “warm,” interested prospects to reach out to in a personalized manner.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Personalization] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Your sales team can then use the personal information voluntarily given by each lead to tailor their contact efforts accordingly. You’ve avoided the necessity of soliciting unengaged contacts, cold calling, and selling door-to-door; instead, your sales team has a list of “warm,” interested prospects to reach out to in a personalized manner.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Personalization] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    “Just as a person would not engage into a long-term relationship with another person after just one meeting or interaction, a brand cannot expect their customers to engage with them after one interaction or product purchase,” Kolsky writes. 'This post originally appeared on the Opinion section of Inbound Hub. Engagement.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Personalization] How to Find Elusive B2B Buyers
    This is why they don’t answer the phone and why they use personal email addresses to download your online offers that don’t reveal their company name, address and phone numbers. Picture the couple who sees the sales person walking up the driveway and hides to avoid answering the door. 'Okay, it’s time for a little honesty.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Personalization] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    We have seen too many companies approach the Value Gap with product centric value propositions that don’t resonate with real buyer challenges, or generic, one sized fits all value messaging that don’t personally connect and resonate with buyers. Indeed. First you need to ignite the buying journey. We see this all the time in the classroom.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Personalization] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    A: Any professional who manages personal data these days, in HR, finance, IT, marketing or sales, must become acquainted with the privacy framework. Q: The IAPP is a mystery to most marketers. What should marketers know about your organization and the role it plays in marketing and specifically, Demand Generation Strategy? Want to learn more?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 15, 2014
    [Personalization] How to Increase Employee Retention in Inside Sales
    My bosses actually care about me doing well and we receive personalized feedback from them." Give personable and honest feedback. 'Employee retention seemed to be a taboo subject at my old sales jobs. If sales managers didn’t speak about it, the problem would simply not be a problem. No one should be OK with that.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Personalization] Best Practices for Blogger Outreach
    Make it Personal. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Research. That means, do your research! link].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Personalization] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Email Signature – We all send email from our personal email addresses to friends, family, vendors, etc. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse , we often get the question, “How do I build or get an email marketing list?”
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Personalization] Remember LinkedIn for social media marketing
    So, if you haven’t habituated your LinkedIn InBox -checking, please make sure you have everything set up so that you see any and all queries and requests that come to you through both your successfully set up of your personal profile as well as your company profile page, if that’s something you need (see below). Blogging?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Personalization] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. How the Klout Acquisition Affects the Future of Influence Marketing by Raymond Morin - Maximize Social Business.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Personalization] If You’ve Got It, Use It (Data, That Is)
    Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. Fandango Uses Data For More Personalized Experiences. This is a great example of how data can inform real-time personalization. Personally (no pun intended), I love this approach.
  • CRIMSON MARKETING  |  MONDAY, APRIL 14, 2014
    [Personalization] Is It The CMOs Job To Manage Data?
    But is the CMO the right person for the job? 'As marketing analytics and Big Data continue to grow, the task of managing this information increasingly falls upon the Chief Marketing Officer. But The post Is It The CMOs Job To Manage Data? appeared first on. Corporate Marketing Other Interesting Topics
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Personalization] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Therefore, staying in touch with prospects with a personalized nurturing campaign can significantly increase the number of leads that eventually transform into sales. 'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Score Your Leads.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Personalization] The Purpose of Repurposing Content
    You can take an existing piece of content that has been performing well, and say, "Okay, I want to repurpose this to reach person X," where X is a combination of a persona and a stage in the decision-making process. 'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. You might think.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Personalization] The Right Way to Answer a Work Email
    3) Let the most knowledgeable person reply first. could reply each time explaining that I now own website conversions instead, and letting them know who the correct person is to send this question to. He or she will need to waste time tracking you down in person, over instant messenger, or with additional follow-up emails.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Personalization] The End Game: How to Create Opportunities Early In Inside Sales
    It’s probably part of my Type A personality, but I do not like to stress at the end of the month, and having opportunities early on always feels great. When you finally do talk to someone in person, don''t scare them with too much information. Keep your signature personal, so any follow-up responses or questions go directly to you.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Personalization] After an Event: How to Connect and Follow up on Email + Social
    'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. If you can personalize it to the specific event where they signed up – even if it’s just with a special discount code – all the better. Personal follow-ups. Now what? The Welcome Message.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Personalization] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Think of using your CEO’s voice, or even that of a famous person, if you can afford it! 'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Going Guerrilla. Delving into Influencer Marketing. What is a meme? Voilà!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Personalization] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    Though Draper’s character complexity leaves him a tough nut to crack, his moments of genius are usually rooted and explained in personal flashbacks. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Personalization] Which Company Should You Actually Work For? [Quiz]
    Whether you need ideas on where to land your next gig, you''re curious to see if you''re at your dream company, or you just can''t resist taking any personality quiz you come across, give this a spin. 'Finding a dream job is like dating. Sometimes, you''ll find it on your very first gig out of school. Which company did you get?
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Personalization] View From the Top: 9 Examples of Desk Top View Design
    Typically these are photos of a desk or table top and they look as if you were viewing them from a first person perspective. So far, I''ve seen it used on sites in the food industry, marketing and advertising, personal portfolios, and blogs. 'As a web designer, I spend a lot of time online.like a lot. The desk top view. Well of course!
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Personalization] Purpose-Driven Marketing for a Purpose-Driven Economy
    As millennials (most notably) follow paths of personal and social entrepreneurship, the workplaces that foster everybody’s growth and encourage workers to realize their purposes are the ones that ultimately motivate their best work and retain long-term loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014. Original, right?).
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Personalization] Keyword Density: When Is It Enough?
    like to use my personal blog as an example of this. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number. So how do you do that?
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Personalization] Using the Unsubscribe Process to Grow Your Company
    There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. In this Zappos example, the company added a little fillip of personality ( we’ll miss you terribly ) that helps extend the brand’s personality right to the end.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Personalization] 83 Exceptional Social Media and Marketing Statistics for 2014
    B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). '“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Personalization] The Social Spark: 3 Sources for Social Media Success
    With a focus on advanced Facebook marketing, Jon Loomer provides personal insights and valuable resources to getting the best out of the consistently changing platform. As a social media strategist, it''s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. Jon Loomer. Jay Baer.
  • E-QUIP  |  SATURDAY, APRIL 12, 2014
    [Personalization] Are You Holding Your Young Stars Back?
    Delegation is challenging because it takes time to do it right, it means giving up some control, and the next person likely won''t do the job the way you would (or as well). But consider this personalized training. My work routinely connects me with top managers in engineering, environmental, and architectural firms. Take them along.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Personalization] The Definition of List Segmentation [In Under 100 Words]
    Segmentation is important because it helps you better target and personalize your campaigns and content. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Personalization] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Instead of sending out thousands of brochures and magazines, offer this content online -- specifically through downloadable PDFs that are available in exchange for personal contact information. You can even offer online informational sessions for those that cannot attend an in-person event. Not everyone is ready to apply today.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Personalization] How to Grow Your Email Contacts Organically
    If you’ve had in-person conversations with these individuals, this gives you a unique opportunity to send them personalized emails afterwards and continue to foster these relationships. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. Commit to stopping now.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Personalization] Addressing Anonymous Negativity as Secret App Gains Traction
    Different variables include the type of comments being made (positive, neutral or negative), whether the claim is valid, and if the comments can be corrected – as well as how influential the person is and how they’re likely to respond. Secret is part of a wave of apps emphasizing anonymity. Small businesses are vulnerable.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Personalization] A Mother of Reinvention
    This year, Unilever’s Personal Care EVP, Gina Boswell, who presided over Dove’s 2013 Ad Campaign of the Year winner, “Real Beauty Sketches,” sat on the panel “Mirror Image: The New Way to Self-Esteem,” which was presented by, you guessed it: Dove. She also organizes salons and debates. Care deeply about the topic. Check out the videos here.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Personalization] 6 Fundamental Value-Based Selling Tips
    Today, digital marketers talk about data being important to delivering a personalized marketing experience. Find out about the company, find out about your contact person (without triggering a stalking alert!). Be personal in your approach. Follow Mike on Twitter @MikeKamo. Some say selling is an art form.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Personalization] How Do You Tie Your Content Back to Your Vision?
    They have personal brands as big as some companies. They have personal brands as big as some companies. 'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney. On the whole, it was a good conference – interesting. love listening to smart people.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Personalization] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    'You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level. Blog Video Marketing Trends FIFA World Cup Campaign Interactive video Interactive video marketing Pepsi personalization Video marketing campaign video trends Battle of the Brands!
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Your Customers Are Calling You. Are You Picking Up?
    If you''re calling HubSpot, I''m the person who picks up. If you have someone to answer their questions when they call, you''ll be able to help the person on the phone get to their next step of the buying process -- fast. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Personalization] Marketo Conference: Small Changes, Big Picture
    The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. I wasn’t at the conference but Marketo briefed me on their plans.) My main reaction was, what’s new?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Oops! 7 Awkward (But Common) Grammar Mistakes
    I''ve become the go-to person for proofreading other people''s content before it goes live, and as a result, I have started to notice a few of the same mistakes cropping up time and time again. And here''s the thing about writing a blog post, ebook, or novel: Your business will benefit as much as your personal brand. Sorry guys. novel.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Personalization] 5 Insightful B2B Content Marketing Strategy Videos
    They focus on five basic elements to successfully craft buyer personas: Personal biography : Age, gender, economics, education, race, ethnicity, etc. Aspirations : Ambitions, career track, personal goals, etc. 'Content is king, and the king is everywhere we turn on the web. Enjoy! TL;DW Summary : Sharmila C.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Personalization] How to Use Your Sales Team to Create Better Buyer Personas
    'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Personal and professional watering holes. Personal background. So, how can you create buyer personas that actually work? Here’s what I found. Goals.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Personalization] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    Call tracking also captures key caller data that can help sales representatives offer a more personalized experience in each interaction and accelerate the sales cycle. 'Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% Hooray!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Personalization] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    They don’t contain personalization, creativity, or conversation. Videos —take time to be personal in your videos. He shows an example of an email he received where the CEO of a company addresses him personally. Instead of giving your subscribers one option of all or none, why not offer personalized preferences?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    personally love the sandy, textured background with the scripty font on top. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Using the Wayback Machine , I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. My, they have come a long way!). world.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Personalization] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold Call Timing.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    ve used it for all of the things mentioned above, but today I’ll focus on a couple of my favorite tips which helped me become one of LinkedIn’s top 1% most viewed profiles and will help you to supercharge your personal brand. How can you showcase your personality? Consider what you write as the value proposition of your personal brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Personalization] How to Achieve a Return on Conversation with Emotional Marketing
    That kind of overused quote or meme tells you nothing about me, my beliefs or what kind of a person I am. This theory states that we build relationships through different levels of communication, which range from shallow and cliché talk, to more personal and intimate conversations. Find other ways to let your brand’s personality shine.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Personalization] How to Avoid the Black Hole of Sales Leads
    As former Gartner researcher Claudio Marcus documented in his report, " Re-engineering Lead Management: " … more than 70 percent of leads are never acted on—typically because they do not reach the right person or organization at the right time.”. 'Are Sales Driven by Numbers or Quality? Is it simply lost?”. Unqualified Leads Seldom Convert.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business
    Built In is the virtual platform for that community, Built In CEO Maria Katris says, with 20,000 registered members who, if they can’t attend events in person, have the opportunity to engage and communicate with their sector online. When we study success,” Peter Scher of Chase observed, “it’s instructive.”  It certainly was. Indeed it does.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Don’t be a “chair potato” (personally, this is my new favorite term). Know who the go-to person is in every area. 'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. and we’ve had a chance to meet members of the Marketing Nation from all over the world. it was time to kick back.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] What Does Your Logo Color Really Mean? [Infographic]
    You may not remember their name, but see that crazy shirt again, and you will surely remember the person and the conversation you had. 'Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Needs-Based Marketing for Executive Buyers Today
    This will ensure that you actually have a highly qualified person on the phone that would be a good fit for your solution in the first place. It’s no secret that the buyer’s journey has changed. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Tear Down This Wall Between Ad Tech and Marketing Automation
    For example, for every 100 people that visit a company’s website, typically about one person discloses their personal information. To do this, the marketers need a system of record with demographic data (who is this person?), contact info (how do I reach this person?) The Ad Tech World. Broad reach.  Anonymous cookies. 
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Like in the first idea, this one is all about giving your followers a sneak peek of your brand''s personality and overall content to eventually convert them into passionate readers, fans, leads, and/or customers. Need to get people to attend your next webinar, Twitter chat, or in-person event? More display ads? More sponsored selfies
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] 7 Essential Mobile Apps for Marketers
    In my experience, not enough people use Evernote Hello for this function to be of practical use yet, but I would personally love if more people used it. If you’re looking for an agency, checking out banner ads in bulk like this can help you identify a few candidates whose work seems to match your brand personality. Evernote Hello.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] How Yahoo’s Use of DMARC Makes Marketing Even Harder for Email Marketers
    surprisingly large number of marketers send marketing emails from their personal email addresses. Yahoo’s use of DMARC means that if you are using a Yahoo email address (personal or not) in the “From” address of emails sent from any platform other than your Yahoo account, that email will bounce back and not be delivered.
  • VIDYARD  |  WEDNESDAY, APRIL 9, 2014
    [Personalization] Vidyard Rocks the Juno Awards Red Carpet as an Official Partner
    In and among the media frenzy, I found myself in the background shots of a few different cameras, so if you’re wondering who the goofy looking person in the background of all those interviews is, it’s me. We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening. Behind the scenes.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Personalization] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The second session was Real-Time Personalization 101 , sharing some interesting and exciting scenarios demonstrating the impact of moving personalization beyond the inbox. It comes back to data, however — the elephant in the room for personalization. 2) Compel them to convert earlier in the buying cycle. Netflix?
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Personalization] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. 'According to Gartner, worldwide IT spending is on pace to reach $3.8 for the year.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Personalization] Content ROI Is a Myth
    The content may have done its job perfectly; it got that person to take action and led to a discussion with your sales team, but it never turned into a sale. This could be because that person''s budget was cut or their project was delayed. 'As a profession, marketing has evolved a lot over the past 5 years. Using Content to Power TOFU.
  • WRITING ON THE WEB  |  TUESDAY, APRIL 8, 2014
    [Personalization] How to Make Yourself Blog When You Just Don’t Feel Like Blogging
    You can tell a lot about a person just by reading the titles of the web pages they’ve got open. 'Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 8, 2014
    [Personalization] 5 Tips For Inside Sales Managers Who Have Trouble With Conflict
    Make it more about the situation and less about them: This helps to take the personal aspects of the discussion out of the equation and makes it more about finding the solution to a shared problem. Don’t take it personally: Your former peers may not always be open to your constructive feedback… but that’s all it is.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Personalization] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Can you personalize your web content based on who’s viewing it? 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? Conversion rates.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Personalization] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    While chatting to a friend or coworker now and again may be a good way to break up the day, consumers sometimes prefer to navigate automated solutions to resolve an issue with a product or service: By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a person ( Gartner ). Well, it’s true!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Personalization] Rise of the Marketing Platform
    2) One size fits all —> every channel personalized. Although some marketing channels like email are individually targetable and personalized, until recently most were not. Today, your website can be as personalized as your email. PERSONALIZE : Deliver relevant, personalized content and messages across channels and devices.
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Personalization] Five Years of B2B Voices
    Some of my personal favorite posts have been about reading , inspiration ,  an economist  and motivation. Best of all, there have been many new relationships forged and discussions about B2B topics online and in person with so many people. 'Five years ago we launched this blog. What’s your “I” in social media?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Personalization] 70 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. In-person events (67%). SEGMENTATION, TARGETING, & PERSONALIZATION. 74% of marketers say targeted personalization increases customer engagement. Personalized emails generate up to 6 times higher revenue per email than do non-personalized emails. Not at all.
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