Marketing Insider Group

AUGUST 12, 2020

Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Don’t stop there.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

APRIL 21, 2020

Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. Let’s look at that definition in two parts, starting with diverse personas. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Is it signing up for an email campaign?

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Heinz Marketing

JANUARY 2, 2021

Vimeo vs. YouTube for Business: What’s Best? Some of the pros and cons of using Vimeo and YouTube for your video marketing platform. How to Use Buyer Personas to Understand Your Customers in a Post-COVID World. There’s no generic customer, and understanding buyer personas may be more important than ever in a post-COVID world.

Buyer Personas 122

Buyer Personas B2B Storytelling Youtube 122

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 31, 2021

Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. The more details, the more your buyer persona will “come alive” to your content team. That way, the keywords you use won’t seem like you’re hyping your products and services.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. To close the show, Solveig shares how she encourages key stakeholders to engage on social and why it’s critical to make those already building their persona brands your heroes.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Outbrain

DECEMBER 18, 2018

You may have heard of the term ‘buyer personas’ but wonder what it means and why they are so important to your brand. In this blog, I will shed light on buyer personas and outline the reasons why you should be using them as a primary marketing activity. Personas improve your vision, enabling you to see things clearly.

Buyer Personas 35

Buyer Personas Paid Search Agency Advertising Agencies Marketing Analytics Tools 35

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Key aspects of your audiences that will help develop your social media personas include: Age. Pain points.

Buyer Personas 342

Buyer Personas Social Media Media Webinar Metrics 342

Content Marketing Institute

AUGUST 31, 2023

Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night. It never gets tired of sharing insights with you.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Martech

FEBRUARY 16, 2024

The opportunity is that this adds to the data which can be used for creating personas and personalization. T he report (registration required) says they are finding them on YouTube, Instagram and Facebook; 66% say social media makes it easier to discover and buy from Black-owned brands. Where they’re from. Backing the Black.

Demand 109

Demand Customer Surveys Paid Search Agency Communities 109

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

Social Media 117

Social Media Trends Media B2B 117

Martech

AUGUST 10, 2023

But with magic, you enter this new persona or character, this alter-ego. A: Yes, YouTube is the place where I spend most of my time and get content from. I won’t tell you how much time I spend on YouTube because it’s an embarrassing amount. But I also launched on YouTube this year and I’m telling all my clients to get on there.

Web 2.0 90

Web 2.0 Work Management Mobile Advertising Youtube 90

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. You can also regenerate its responses until you find copy ideas you are better satisfied with. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Oktopost

NOVEMBER 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Andrea even opens up about the “discovery” phase of the new personas– the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs. Catch all episodes here. Episode Summary.

Demographics 62

Demographics Transparency Youtube Marketing & Strategy 62

EMagine B2B Blog

APRIL 2, 2015

If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel. It is still an important channel due to its ranking power in search results and its relationship to YouTube, Local Listings, and Google Reviews. Vimeo or YouTube? Having a Google+ page is inevitable.

Allocation 40

Allocation Youtube B2B Blast Campaigns 40

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. According to Google , 90% of people discover new products and brands through YouTube. For example, Instagram, YouTube, TikTok, and Snapchat need informational and engaging videos.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SalesIntel

NOVEMBER 17, 2022

However, you need to be careful about whether to use YouTube or a private video hosting platform. YouTube marketing videos are often interrupted by other promotional videos that play at the beginning and in the middle, however, it has 2 billion logged-in monthly users. Plan content ideas for buyer personas in this stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

B2B Digital Marketer

NOVEMBER 23, 2023

Craft Personas Influenced by Behavioral Insights Create detailed personas for each audience segment, incorporating behavioral economics insights to predict how these personas make decisions online. Don’t miss your chance to make a significant impact in the ever-evolving digital landscape.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Fintech brands are smart to ask themselves whether their content could be improved. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Sprout Social

OCTOBER 6, 2022

One way to understand your target audience is to create social media personas and an empathy map. Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Or creating an Instagram Story featuring a video you posted on YouTube, Twitter or TikTok with a link to the video. Horizontally?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Contently

APRIL 4, 2023

You can do more with less by refining your core customer personas and identifying the messaging that produces the most conversions. Here are a few steps you can take to get started now: Understand your core persona’s pain points and what drives them to seek a solution.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. ❌ Don’t neglect the insights provided by YouTube Analytics.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

illumin

OCTOBER 25, 2023

Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection. By working with team members who are themselves social media users, marketers can better harness the mindset and attitudes of their target persona.

Social Media 52

Social Media Trends Media Demographics 52

Contently

JUNE 13, 2018

Hey, there’s no shame in it—cultivating an engaging persona takes practice. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily. Finance brands probably don’t need a YouTube page, but hotels that can make quality travel videos will benefit from one.

Social Media 158

Social Media Paid Search Agency Companies Media 158

ClearVoice

DECEMBER 18, 2023

Go beyond generic customer personas. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods. Untangle the network of decision-makers in those accounts, along with their pain points and preferred engagement channels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

JULY 21, 2023

Step 1: Research and Understand Your Buyer Personas A buyer persona is a detailed overview of the specifics of the customers/business you plan to serve, including their needs, demographics, objectives, and other details. It will take some time and effort to create a buyer persona. Blog posts.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ActiveDEMAND

NOVEMBER 15, 2021

Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. For the buyer persona, determine which outbound prospecting channels you’re going to use (phone calls, emails, LinkedIn messages, etc). Determine what your SDRs are going to pitch.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76