Tony Zambito

APRIL 29, 2010

Image via Wikipedia.   The 10th and final rule: Rule 10: Buyer Persona Development Serves as a Communications Platform to Tell the Story of Customers and Buyers.   It has been a privilege to tell the story of the 10 rules for creating a buyer persona.    One of the most gifted was Winston Churchill. 

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Tony Zambito

APRIL 19, 2010

Image via Wikipedia. This next rule deals with a critical element of buyer persona development that serves executives as they formulate customer strategy: Rule 5: A Buyer Persona Offers Insight into the Unarticulated and Not-So Obvious. At the very least you now know how to order an espresso nonverbally.

Buyer Personas 100

Buyer Personas Rules Wikipedia Ideal Customer Profiles 100

Avitage

MARCH 13, 2015

Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns. Yet your organization is cranking out more content than ever before. What’s going on?

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. You need to think in terms of your commercial, corporate and employer brands as a whole. You have to stop working in silos as if brands were separate entities. This is especially true in B2B! What is B2B branding? The term is mainly used in marketing and graphic design.

Branding 59

Branding Brand Identity B2B Differentiation 59

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). You will notice, of course, that these firms use some of the exact same techniques – primarily segmenting audiences into personas – that consumers purport to dislike about Amazon. The difference, though, is that these personas are inherently aspirational.

Amazon 88

Amazon Curation Personalization eCommerce 88

DemandBase

MAY 12, 2020

If you refer to Wikipedia , you’ll see how there’s been some type of development in web conferencing technology pretty much every year since inception, from video-conferencing and application sharing to real-time polls and private text. Leverage Personas. And they’ve been a mainstay ever since.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Social Buyer Persona Listening. This is the third installment of my reflection on Social Buyerology. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

JUNE 14, 2010

Image via Wikipedia.   Understanding an organization’s target set of digital buyer personas will become even more critical than ever.    Equally of importance is how this understanding leads to dynamic customer experiences that shape a company’s own brand persona.

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   Buyer personas - more importantly the buyer persona development process versus buyer persona profiling - are a means for acquiring this understanding of buyer’s goal orientation and serving as a means to help businesses understand why buyers buy. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure.  Using Context for Social Buyer Persona Strategy (customerthink.com). customerthink.com).

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

APRIL 5, 2010

Image via Wikipedia.   In the case of buyer persona development, it may take a good number of qualitative interviews to get to it.   In the case of buyer persona development, it may take a good number of qualitative interviews to get to it. Both UPS and FedEx have invested in buyer personas.   UPS does.

Buyer Personas 100

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 100

Tony Zambito

MAY 26, 2010

Image via Wikipedia.   The route the digital buyer persona takes today towards making a purchasing decision is a myriad of new paths along the journey brought on by traditional, digital, and social media avenues.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St.

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   Buyer persona development, as I have made the case often recently, is not an exercise in profile building.     The buyer persona development process is very much about achieving an organizational transformation around the buyer and buyer goals. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. One solution is to use qualitative research means associated with persona creation methodology, whether they are user or buyer personas, to serve as the interface for the voluminous data and insight gained. Market research today finds itself in somewhat of a quandary.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Buyer Personas. Buyer Personas, archetypal representations of real buyers, have enjoyed increasing attention over the past few years.    Executives can use buyer personas to bring the focus on buyers and the experiences that will endear them to the organizations. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. The social buyer persona that is emerging this decade is placing tremendous value in social expert networks.    The first being that the social buyer persona is looking to avail him or herself to expert knowledge that creates more confidence in decision-making.  Social Expert Networks.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. The “buyer” is a term used in the B2B context by which the “buyer” represents the target buyer persona and the stakeholders that represent the multi-disciplinary buying committees.  One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Design 100

Design Buyer Personas Multi-Channel B2B Thought Leadership 100

Anyword

FEBRUARY 16, 2022

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. They give you all kinds of ways to put your USPs, value propositions, persona factors, and CTAs on the email page where they belong, instead of floating around in your mind disorganized. That email copy needs to be done, now.

Copywriting 72

Copywriting AIDA Marketing AI Lead Scoring 72

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting!

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. And I am not talking about buyer personas here folks – which have been bastardized to mean everything but the real research and insight intent established in the late ‘90’s. Image via Wikipedia. Business will need to connect the quantitative with the qualitative to make this work.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.  Engage the Social Buyer Persona (customerthink.com). B2B marketing and sales has lived in a neat framework centered on the purchase transaction. 

Buy 100

Buy Buyer Personas B2B Wikipedia 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This common purpose centered around a common understanding and view of the organization's buyer personas.  Buyer Personas Require Qualitative Research and Contextual Inquiry (buyerpersonainsights.com). Informing Content Strategy with Buyer Persona Development (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas Content Marketing Buying Cycle Content 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   Buyer Personas (which I have written extensively about over the past few years) and Buyer Journey Design (which I will elaborate on in future articles) are two critical tools that are essential to buyer insight gathering. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   Buyer Persona Understanding :  Today’s sales organizations must become experts on knowing their buyers as opposed to experts on sales processes.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In other words, take a look at your buyer persona. You'll appeal to your buyer persona's pain points and present a solution to their problem.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia. Who is the Social Buyer Persona? While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. 

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. How do you give your content extra oomph? Image source. Link to every source you cite.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.    It has been the prevailing underpinnings for a market-driven economy for well over 250 years. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Kapost

DECEMBER 8, 2016

In my experience, they mean that you need to create three pillars to support your agile approach to creating audience-centric content: personas, user stories, and story maps. Minimum Viable Personas. Personas are a key component of an effective content strategy, but they can sometimes take weeks (or months) to research and create.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   It also fits well with the purpose of crafting buyer personas for your organization.    In the business context, crafting buyer personas with an eye towards audience development means you must go well beyond the idea of simple profiling.   Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia. Buyer Personas Require Regular Refreshing (buyerpersonainsights.com). We are living in a world that is fraught with uncertainty.    The degree of uncertainty for businesses today probably is at the highest level in decades.    So how does an organization get a hold of itself in such times?

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Not only must the entirety of the Buyer Experience Ecosystem be considered but gaining insight into the Buyer Ecosystem of your own buyer persona base becomes critical.  B2B market CEO’s must feel a little like the great explorer’s of our time.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Business people and consumers alike are realizing that their online personas have a growing impact on both their everyday lives and their professional careers. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. Ironically, it’s producing enough content.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.  The Future of Buyer Personas is Social - Part 2 (customerthink.com).   The pace in 2011 has noticeably quickened.  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

JANUARY 23, 2012

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

Trends 100

Trends Wikipedia Business Press 100