The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MARCH 22, 2012

BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. The Complete B2B Persona. Buyer personas are all the hype again, and for good reason. SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For the product demo webinars, you can also select specific segments of the recording and place them throughout the website to give emphasis to certain features of the product.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 1, 2012

Below I have listed 10 tips on how you can promote your website through content. Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website. Regular posting – Many websites fall down on this last point.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

AUGUST 18, 2011

If you are struggling with creating your own WordPress website, for example, and there comes a content piece that addresses your current issue (“How to get your WordPress site up and running in 5 easy steps” kind of content, for example) you will drop what you are doing and check it out. Draw buyer personas. The Content Solution.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100