Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas? For online marketers, buyer personas can provide direction in the channel-specific campaign development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Cintell

MARCH 3, 2016

but it was also the week of our most recent live webinar event on B2B Personas. B2B Personas: The How, the Why, and the What Next? I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas. Put succinctly – you created personas, now what?

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

chiefmartech

FEBRUARY 3, 2020

Can these struggling martech personas converge into one coherent webinar? In the meantime, a flashback to the 80’s, in the name of science and all its wonders: The post Dr. Martech and Mr. Hype: A Transformational Webinar appeared first on Chief Marketing Technologist. Can these two themes be reconciled?

Webinar Metrics 131

Webinar Metrics Marketing Management Marketing Automation Services Privacy 131

xiQ

FEBRUARY 21, 2020

Traditionally, marketers rely on building personas based on the primary characteristics of a group defined by their roles. xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer. Who should watch this webinar?

ABM 77

ABM Account Based Marketing Personalization Work Management 77

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Personas create focus.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

markempa

MARCH 10, 2014

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Define your primary prospect personas.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. Window Dressing-.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

SmartBug Media

SEPTEMBER 24, 2019

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Buyer personas allow you to target and attract the right people to your website like sweet-smelling pheromones. Why is that?

Buyer Personas 73

Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For B2B marketers with a lot of content and personas, this can be quite the challenge. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

LeadSloth

JULY 23, 2010

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Which personas should I develop?

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Watch this webinar from our partner, OneNineFive.

Lead Generation 114

Lead Generation Personalization Marketing & Strategy Marketing Strategy 114

Litmus

FEBRUARY 17, 2022

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. How can you segment your audience based on factors like purchases, product use, and persona? The post How Experts Put Email Personalization to Work – Webinar Recording and Q&A appeared first on Litmus.

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

Marketing Insider Group

FEBRUARY 6, 2023

Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement. The “Modern Webinar”, a concept championed by my colleague and friend Mark Bornstein , the Chief “Webinerd” and VP of Marketing at ON24 , rose to prominence during the global pandemic.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. Our webinar was one of the most popular and well-attended in Demand Gen Report’s webinar series , and our participants had a lot of insightful questions! Contact Us.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Launch Marketing

MARCH 13, 2024

Persona Messaging Builds Connections with Audiences Persona-level messaging takes product messages and customizes them to the unique pain points and needs of your different personas. Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information.

B2B Marketing 109

B2B Marketing Buyer Personas Paid Search Agency B2B 109

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Webinar Metrics Paid Search Agency 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

xiQ

MARCH 16, 2020

ABM in the age of AI: Persona vs Personality-Based Marketing. Watch our webinar and learn how to use personality-based marketing to gain buyer-specific DISC insights, analyze first-hand intent data to qualify leads, custom tailor your marketing and sales and scale 1:1 personalization.

ABM 62

ABM Account Based Marketing Personalization Video Marketing 62

DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

Webinar Metrics 99

Webinar Metrics Marketing Mix Content Marketing Planning 99

MarketJoy

JULY 13, 2018

Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

6sense

OCTOBER 1, 2021

It’s within this backdrop of altered signals that 6sense’s Kerry Cunningham discusses next-generation account-based marketing (ABM) in a webinar with Lee Odess, the founder and CEO of group337, a consultancy all about integrating strategy, content and data for the security technology industry. Discover More in the Webinar.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. The Webinar’s Back Story. But just because the webinar channel is relatively old (in the tech world of things), it doesn’t make their value obsolete. Woe was yesterday’s webinar.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Marketing Insider Group

MAY 15, 2023

Buyer Personas. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Buyer personas help B2B businesses further understand the needs, pain points, and motivations of their target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Martech

FEBRUARY 20, 2024

Build personas based on key roles using demographics and industry-specific attributes. The persona will point to the digital channels where this role will look to find answers related to work. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Heinz Marketing

FEBRUARY 20, 2019

But as we all know, creating content that resonates with one persona is hard enough. And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Clearly, webinars possess a lot of value. Noise doesn’t stand out.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

MarketJoy

AUGUST 3, 2018

MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. There MarketJoy’s VP of Customer Success – Curtis Bendt discussed about B2B buyer personas and their changing behavior while buying any product or service. Get a Free Quote. contact-form-7].

Webinar Metrics 53

Webinar Metrics Purchase Buyer Personas B2B 53

Marketing Insider Group

JANUARY 12, 2021

Persona-Based Personalization. In this type of personalization, you are using your buyer personas as the standard. Buyer personas include demographics but, more importantly, preferences, motivations, and behaviors. Check out the video below for a primer on buyer personas. Personalizing on personas is challenging.

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Scoop.it

FEBRUARY 22, 2024

You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Webinars make learning interactive. Build yourself an extensive content library.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Heinz Marketing

FEBRUARY 20, 2019

But as we all know, creating content that resonates with one persona is hard enough. And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Clearly, webinars possess a lot of value. Noise doesn’t stand out.

Webinar Metrics 57

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 57

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Hosting webinars is a great way to solidify your thought leader position. You can use social media to promote before, during, and after the event to get the most eyes on your webinar. Revisit Your Plan.

Social Media 361

Social Media Work Management Webinar Metrics Social Marketing 361