NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine audience: target the key buyer or influencer; speak the buyer’s language when targeting your personas. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? . With 1,600 brands, 1.2 TwitterMirror.

Social Media 86

Social Media Allocation Skype Media 86

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

LeadsRX

MARCH 9, 2022

Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Connected TV (CTV). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

AUGUST 2, 2018

If your buyer personas are highly detailed and accurate, you’ll be able to leverage most of the targeting options and make your ads as relevant as possible. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. Type of Web Browser.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 15, 2016

People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

Outbrain

NOVEMBER 1, 2021

The classic example of this would be renting out a billboard, but there are many more avenues that local advertisers can take , such as radio, television, and even digital channels, like social media and blogs. Understand your buyer persona. A business can focus on one buyer persona, or several different ones. Image source ).

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Hubspot

JANUARY 10, 2017

Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality. Day in the life videos for different student personas. Next year, it's all about live video. Influencer Marketing.

Education 28

Education WOMM Trends Planning 28

Content Standard

JANUARY 9, 2017

From billboards to television ads, the campaign can be seen in both developed and emerging Apple markets : US, UK, France, Germany, Turkey, Russia, Brazil, China, Malaysia, and Thailand, to name a few. million views on YouTube—more than some of Apple’s more elaborate campaigns with celebrity cameos.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Single Grain

APRIL 7, 2022

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Every day, demand for YouTube content continues to grow, as younger generations replace their television sets with online streaming. Top 5 YouTube Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Ad Agencies 52

Hubspot

APRIL 24, 2015

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Jordin Sparks, an American Idol pop music star with an eye for an edgier, more underground persona, is one such artist. Remember her?

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. You’re confident this great video will get people talking.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Youtube 153

Hubspot

AUGUST 2, 2012

million views on YouTube and 727,068 likes on Facebook. This campaign already has 289,146 likes on Facebook and 101,116 views on YouTube. With over 4 million video views on YouTube , Nike has truly created a remarkable campaign. Their video already has 655,878 views on YouTube. Take a look. And maybe grab a tissue.

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Hubspot

MAY 24, 2012

Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show."

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 98

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 98

Hubspot

JANUARY 17, 2014

First, Ferrell and his team had a complete understanding of the persona they were targeting. They targeted current milk drinkers and created an ad for television, radio, and billboards. million views on YouTube. Since "The Scarecrow" was launched, it''s gotten nearly 12 million views on YouTube, with 6.5 Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Hubspot

NOVEMBER 11, 2014

Primarily they’ve been in media sales, but it doesn’t necessarily have to be online media sales -- we’ve hired people who have done print and television. Does BuzzFeed have a target customer persona? I just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos -- it’s unbelievable. If so, how?

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

Hubspot

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Throughout the last century, we've seen video move from black and white televisions to smartphones and tablets. In 2020, video is more important to consumers than ever before.

Video Marketing 101

Video Marketing Research Youtube Budget Programs 101

Hubspot

OCTOBER 11, 2019

This should be based off of your buyer personas -- semi-fictional representations of your ideal customer based on market research and real data about your existing customers. If you need help building your personas, try using HubSpot's Make My Persona tool. How to Launch a YouTube Ad. Conduct Marketing Research.

Paid Search Agency 97

Paid Search Agency Ads Budget Programs Advertising Agencies 97

Single Grain

JULY 6, 2023

If your business is brand new, you’ll benefit from learning how to develop buyer personas , a process that can be invaluable for helping you think about the type of people your promotional marketing strategies are aimed towards: If you’re already well-established, think about your long-term customers: Who are they?

Promotion 52

Promotion Planning Examples SWOT 52

B2B Digital Marketer

AUGUST 17, 2020

Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. I came up in local television, marketing and promotion. I was doing a bunch of project work at the time anyway, cause I was bored of television and uh, ended up joining them.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Hulu lets you reach specific audiences depending on your buyer persona, and they offer insights into customer viewing patterns and demographics. Hulu Advertising Strategy.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

ClearVoice

APRIL 6, 2022

Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. That’s it, really. Pinpoint your target audience.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

Unbounce

MARCH 23, 2023

Most traditional kinds of advertising (like radio or television ads) are one-to-many , which means you’re broadcasting the same ad to everybody. According to a quick web search, wide-reach television ads cost hundreds of thousands (if not millions) of dollars, and it’s tough to determine whether they’ve even worked.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? million views within the first three months. Annoying, right?

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Focus on the conversation -- engagement through social media and other conversation-centric platforms can help bring your user personas to life. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Sprout Social

MARCH 27, 2023

Your brand and your competitors may be targeting similar ideal customer personas, so zero-in on where their social efforts are winning share of voice. In their standout campaign, the former children’s television star interviews the team at Flock Freight to determine the size of f loads, s loads and other loads. ?

Social Media 130

Social Media Paid Content Campaigns Media 130

Single Grain

DECEMBER 27, 2019

” Conal Byrne, President of iHeartPodcast Network, points out that: “Large new content platforms — like Facebook and YouTube — will build best-in-class audio-specific products and begin to distribute podcasts en masse.”. 31 million YouTube channels. Right now, global figures suggest we have: 500 million blogs. 800K podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Adobe Experience Cloud Blog

JANUARY 14, 2019

Pitfall #3: Not Having Personas. 77% of the most successful B2B content marketers use personas to create valuable content. Plus, personas help with more than just content. The Solution: As said, while creating your documented content strategy, you could create personas too. It makes sense. If you don’t, get moving, now!

Webinar Metrics 134

Webinar Metrics Demand Generation Agencies Marketing & Strategy Lead Ranking 134

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 12, 2019

Here are a few inspiring stats about influencer marketing : 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities. Why YouTube? How to Work with YouTube Influencers to Grow Your Business. The Complete Guide to Developing and Using Buyer Personas. On average, businesses generate $6.50

Paid Content 101

Paid Content Marketing Budget Brand Identity Branding 101