persona social 
Marketing Interactions
SEPTEMBER 26, 2022
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. Dark social is limiting your visibility and insights that used to flow from trackable data. A Few Reasons an Update to Buyer Personas is Wise. How to Refresh Your Buyer Personas. This change may be in degrees.
Marketing Interactions
OCTOBER 24, 2021
I’d wager a guess that it’s because you haven’t created personas or done the audience/customer research to really understand their roles and perspectives in relation to the problem your solution solves. If you’ve done your research and built personas as suggested to address the top challenge above, you’ll have these insights.
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Marketing Interactions
NOVEMBER 2, 2021
But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. In the customer interviews you conduct to build personas. In the comments on social media posts. Or these questions are in the framework for another persona.
Marketing Interactions
JUNE 23, 2017
One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. 4 Steps to Developing a Buyer Persona.
Marketing Interactions
JUNE 23, 2017
In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. With the wealth of information gained during the process of determining buyer personas, you can now create the nine components for each persona.
Marketing Interactions
OCTOBER 15, 2021
Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Why B2B Marketers are Well Placed to Play a Pivotal Role.
Marketing Interactions
AUGUST 1, 2021
I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. They may not fit your persona today, but it’s likely they may in four years when the next cycle comes around. Fame plays a role across the entire continuum, not just up front.
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