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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Buyer Personas

Buyer Personas Template Bulldog Solutions B2B Marketing

The State of Demand Generation

The Effective Marketer

MARCH 22, 2012

SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Lack of targeting (too broad a vision/strategy which is never revised). The Complete B2B Persona. Demographics.

Demand Generation

Demand Generation Lead Ranking Demand Marketing Qualified Leads

B2B Marketing Zone

The Effective Marketer

A Buyer Persona Template for the B2B Marketer

The State of Demand Generation

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