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Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following. We've all been there.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Good evidence of this is the recent spate of infographics we’ve seen on social media and buyers.  Environments.

The State of Social Media Engagement and 3 Proven Ways to Boost It


Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. This doesn’t mean content marketing or social media marketing doesn’t still work. Use “RT”!”

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself.  Image via Wikipedia.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.    The story and narratives of users were told through personas

A new eBook; Content Marketing Templates for Lead Generation


Producing enough relevant content targeted to specific audiences and personas. 4. Lack of internal process and plan to implement a content marketing strategy. 6. You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan. Buyer Persona Development.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Social Media Ecommerce

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Setting Content Marketing Guidelines: 5 Templates to Drive the Process

Junta 42

Here are five templates to consider to help you reign in the creative process. Social Media Conversation Calendar – Set the who and why, when and where for your social media governance. Web Page Structure Template – A critical document for figuring out the right (and wrong) calls to action for your web pages.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide


While your inbound strategy should revolve around creating content people love , it’s even more important to generate marketing that the right people love. Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts. What the Heck is a Buyer Persona? Buyer Person

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.

What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella

CMO Essentials

In marketing, you have to understand buyer personas. You have to understand that a buyer persona is more than just a general representation of who your buyers are. You have to know how to use buyer personas to inform and enrich your marketing efforts. You have to know how to effectively research and develop your buyer personas to keep them credible and accurate.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]


Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Download this template to stay organized, monitor your keyword use and topic balance, and manage your blog's timing and deadlines. target readers!

A Simple Approach to Document Your Content Marketing Strategy

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That we need to be on all social platforms (like it or not). When I take the stage telling marketers in Finland and the United Kingdom to slow down, to choose channels carefully, possibly desert publishing on some social media sites , and to simplify their strategies, I often get pushback. The Content Marketing Book of Answers: Strategy & Planning. only one).

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.

Will Content Strategy Save Marketing?

B2B Marketing Insider

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? This is done for each buyer type or “ buyer persona &# that is involved in the B2B decision-making process.

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. The 3 Step Strategy for B2B Content Marketing. Enjoy!

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates


Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. And you can conduct the same experiment for other social channels.

5 Tips to Improve Your Nonprofit's Email Strategy


Follow T hese F ive T ips for a More E ffective E mail Strategy. 1) Know your P ersonas. It always starts with your personas, right? You can't send compelling, motivating emails if you don't know what inspires and motivates your personas. That should trigger a harder look into your SEO and PPC strategies. Subscribers are growing, but they're engaging with emails less?

How to Develop and Use Personas to Recruit Your Ideal Students


You start with creating personas of the people you want to attract. persona is the fundamental building block of inbound marketing. Each persona presents the background, needs, concerns, motivations, and goals of a specific segment of the population you want to be reading your school's blog. Research Your Ideal Student Personas. Research social media as well.

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SMB Marketing Automation: Getting Started with Content Strategy


Without a sound content strategy, you’re marketing to your prospects with no direction, and your marketing automation will be deemed useless. Either way, you need to combine your marketing automation with the following: Investment and commitment in an optimal demand generation strategy.  Message strategy: matching content asset topics to buyer personas and buying stage.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide


It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Social media.

How to Create a Content Strategy That Actually Drives Organic Traffic


But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. By engaging in this process, then repeating it, you’ll be able to develop a powerful strategy that produces steady amounts of organic traffic. Step 1: Create buyer personas. Social media. Visuals.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


Hit "Next," and then, the fun begins. 3) Establish the Ad's Media and Format. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. 5) Choose Your Bidding Options. introductory PPC Social Media DailyActually, yes.

Personalized content for more effective content marketing


It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Persona-Specific Content. You have developed personas for your key audience segments, haven’t you? Don’t call them, they’ll call you. It’s an absolute must for long-term survival.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift. Ever feel like your business is too "niche" to benefit from blogging? The result? We’re thrilled!”.

Using the information in your content strategy

Fearless Competitor

Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Buyer Personas are useless unless you can document your findings and use them in your content marketing strategy and this is one important topics covered in the Buyer Persona Master Class which I completed. To continue our series on Buyer Personas, let’s look at how you use what you learned, based on the expert Adele Revella. The messaging template is the Appendix.” Thank you, Adele.

What Sales Really Needs from Marketing

Fearless Competitor

Here are the 7 Strategies to Get More and Better Prospects into your Sales Pipeline : High quality, well nurtured leads. Enticing voice-mail strategies. This is why it is so important for Marketing to help design and plan the voice-mail strategy. Letter templates. Presentation templates. B2B Demand Generation | What Sales Really Needs. link]. “ Hi Tom.

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Ways to Clone Great Social Media Content by SteamFeed. Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ’ Yawn. ”). Adam T.

Content Marketing Plan Methodology

Marketing Action

By reviewing your company’s marketing strategy you’ll be able to align with it. If there is no developed marketing strategy, set one up before attempting to create your content marketing program. Initially, you want to identify buyer personas and specifically target them in your writing. Identify content by persona. The six stages are as follows: 1. Outline standards.

How to Create the Right Content at the Right Time: 6 Tips to Get You Started


Check out this resource for free templates to help you build out your personas.). Another way to gather data for your personas is to extract it from social media. For a beginners’ guide on how to access this data, check out this article from our social media manager, Naomi Parry.). What role will video play in your strategy? August 19, 2015.

16 of the Best Brands on Instagram Right Now


For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. dogs, but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social. Coca-Cola's social media presence is impressive across all the social platforms. Ready to get inspired?

22 Noteworthy Content Marketing Guides and Tips


Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community. Content marketing is a hot topic.

The Anatomy of a Successful Facebook Post


Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. You really have to know and understand your audience to make this successful (build your personas!). Down our free social media and blog post scheduling template to keep track of your content publication! Social Media

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


Which of your buyer personas are you trying to target with this content? The awareness stage , where people have realized or expressed symptoms of a potential problem or opportunity; the consideration stage , where people have clearly defined that problem or opportunity; or the decision stage , where people have arrived at a strategy or solution for that problem/opportunity? Not sure?

How to Create Facebook Video Ads


In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Hopefully you have a pretty good idea about who your target market is based on your buyer persona research , but finding the best audience for your video ads might require a few attempts. Conversion KPIs.