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The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report. This doesn’t mean content marketing or social media marketing doesn’t still work. Use “RT”!”

9 Questions to Ask Before Creating Another Social Media Account

Hubspot

The social landscape today looks a lot different than it did last year. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Don't have personas yet? Instagram.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Good evidence of this is the recent spate of infographics we’ve seen on social media and buyers.  Environments.

Content Methodology: A Best Practices Report

and media formats. Yet roughly two-thirds of marketers create content without any documented strategy ,1. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. sharing content on its social channels. In the.

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    Buyer Persona Development can be a process and means for B2B Sales to reinvent itself.  Image via Wikipedia.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.    The story and narratives of users were told through personas

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Social Media Ecommerce

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Setting Content Marketing Guidelines: 5 Templates to Drive the Process

Junta 42

Here are five templates to consider to help you reign in the creative process. Social Media Conversation Calendar – Set the who and why, when and where for your social media governance. Web Page Structure Template – A critical document for figuring out the right (and wrong) calls to action for your web pages.

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

Producing enough relevant content targeted to specific audiences and personas. 4. Lack of internal process and plan to implement a content marketing strategy. 6. You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan. Buyer Persona Development.

What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella

CMO Essentials

In marketing, you have to understand buyer personas. You have to understand that a buyer persona is more than just a general representation of who your buyers are. You have to know how to use buyer personas to inform and enrich your marketing efforts. You have to know how to effectively research and develop your buyer personas to keep them credible and accurate.

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent

While your inbound strategy should revolve around creating content people love , it’s even more important to generate marketing that the right people love. Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts. What the Heck is a Buyer Persona? Buyer Person

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Download this template to stay organized, monitor your keyword use and topic balance, and manage your blog's timing and deadlines. target readers!

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. The 3 Step Strategy for B2B Content Marketing. Enjoy!

Will Content Strategy Save Marketing?

B2B Marketing Insider

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? This is done for each buyer type or “ buyer persona &# that is involved in the B2B decision-making process.

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. And you can conduct the same experiment for other social channels.

How to Develop and Use Personas to Recruit Your Ideal Students

Hubspot

You start with creating personas of the people you want to attract. persona is the fundamental building block of inbound marketing. Each persona presents the background, needs, concerns, motivations, and goals of a specific segment of the population you want to be reading your school's blog. Research Your Ideal Student Personas. Research social media as well.

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift. Ever feel like your business is too "niche" to benefit from blogging? The result? We’re thrilled!”.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Social media.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. By engaging in this process, then repeating it, you’ll be able to develop a powerful strategy that produces steady amounts of organic traffic. Step 1: Create buyer personas. Social media. Visuals.

Using the information in your content strategy

Fearless Competitor

Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Buyer Personas are useless unless you can document your findings and use them in your content marketing strategy and this is one important topics covered in the Buyer Persona Master Class which I completed. To continue our series on Buyer Personas, let’s look at how you use what you learned, based on the expert Adele Revella. The messaging template is the Appendix.” Thank you, Adele.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.

Content Marketing Plan Methodology

Marketing Action

By reviewing your company’s marketing strategy you’ll be able to align with it. If there is no developed marketing strategy, set one up before attempting to create your content marketing program. Initially, you want to identify buyer personas and specifically target them in your writing. Identify content by persona. The six stages are as follows: 1. Outline standards.

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What Sales Really Needs from Marketing

Fearless Competitor

Here are the 7 Strategies to Get More and Better Prospects into your Sales Pipeline : High quality, well nurtured leads. Enticing voice-mail strategies. This is why it is so important for Marketing to help design and plan the voice-mail strategy. Letter templates. Presentation templates. B2B Demand Generation | What Sales Really Needs. link]. “ Hi Tom.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

Without a sound content strategy, you’re marketing to your prospects with no direction, and your marketing automation will be deemed useless. Either way, you need to combine your marketing automation with the following: Investment and commitment in an optimal demand generation strategy.  Message strategy: matching content asset topics to buyer personas and buying stage.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Ways to Clone Great Social Media Content by SteamFeed. Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ’ Yawn. ”). Adam T.

16 of the Best Brands on Instagram Right Now

Hubspot

For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. dogs, but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social. Coca-Cola's social media presence is impressive across all the social platforms. Ready to get inspired?

How to Create the Right Content at the Right Time: 6 Tips to Get You Started

Hubspot

Check out this resource for free templates to help you build out your personas.). Another way to gather data for your personas is to extract it from social media. For a beginners’ guide on how to access this data, check out this article from our social media manager, Naomi Parry.). What role will video play in your strategy? August 19, 2015.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community. Content marketing is a hot topic.

4 Essential Ingredients of a Tasty Content Marketing Campaign

It's All About Revenue

Then you’ll need more than style and substance; you’ll need a cohesive strategy. Buyer Personas. It may sound like a given, but you’d be surprised how often buyer personas are missing when it comes to content. Here’s an example of that last point in action: If you want more, join our webinar on “How to Build a Sustainable Content Strategy” at 1:00PM ET today. An Editor.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

The Anatomy of a Successful Facebook Post

Hubspot

Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. You really have to know and understand your audience to make this successful (build your personas!). Down our free social media and blog post scheduling template to keep track of your content publication! Social Media

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Which of your buyer personas are you trying to target with this content? The awareness stage , where people have realized or expressed symptoms of a potential problem or opportunity; the consideration stage , where people have clearly defined that problem or opportunity; or the decision stage , where people have arrived at a strategy or solution for that problem/opportunity? Not sure?

How to Create Facebook Video Ads

Hubspot

In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Hopefully you have a pretty good idea about who your target market is based on your buyer persona research , but finding the best audience for your video ads might require a few attempts. Conversion KPIs.

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The 7 Building Blocks of a Solid Content Marketing Plan

Visually

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas. Step 2: Develop Buyer Personas.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Goal-Directed Decision Making Drives B2B Buying And Selling

B2B Marketing Insider

With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. One constant, research in the social sciences have proven, is the acts of buying and selling are by and large goal-directed activities and behaviors. Buyer Personas Represent Goal-Directed Motivations. This concept is fundamental to buyer personas.

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How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

Hubspot

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. Social Media.

The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). The Complete B2B Persona. deals.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. Modify your e-mail templates to fit your content. Wisestamp is a customized signature for e-mail and social media marketing.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. Today the number one key to success in online marketing is an intimate understanding of your buyers. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Your site has no integration with social media platforms.