Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. consumers in a recent Sprout survey had seen an ad for irrelevant products or services.

Social Media 136

Social Media Product Media Work Management 136

Hubspot

NOVEMBER 19, 2020

However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius. Review Your Buyer Personas.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Stevens & Tate

JULY 27, 2021

Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint who those buyers are in order to market your brand effectively. To do this, you’ll want to develop a customer persona (also known as a buyer persona ). Collect Customer Data. Collect Customer Data.

Buyer Personas 69

Buyer Personas Template Planning Demographics 69

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Enhance customer communication.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Hubspot

FEBRUARY 9, 2021

For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. What is a communication strategy? Use a communication plan template. Determine current and potential problems.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space.

Social Media 101

Social Media Tools Media Buyer Personas 101

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Oktopost

OCTOBER 1, 2021

To create a positive brand identity that accurately embodies all the great things about your company, you need to follow a brand strategy. What is a brand strategy? However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. That’s your brand strategy.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Here’s what’s often included: Sales strategies and tactics This section is the heart of the playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Get started with customer journey map templates.

Examples 92

Examples Touchpoints Budget Programs Paid Search Agency 92

Tomorrow People

JUNE 14, 2022

Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service. How well do they perform overall?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Optinmonster

MARCH 21, 2024

These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media. Customer feedback is also a powerful resource for your digital marketing strategy.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Hubspot

JULY 3, 2019

If you’re still having trouble organizing your thoughts, I’ve included a fill-in-the-blank template to help you in the sixth step. If you or your client has developed a detailed buyer persona already, this would be a great place to include some of this character’s information. Organize with a template.

Template 100

Template Creativity Examples Sample 100

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. In this post, we will cover the following key steps: Identify the Need for B2B Buyer Personas. Gather the Data.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. What Is Personal Branding?

Social Media 83

Social Media Personalization Brand Identity Branding 83

SmartBug Media

MARCH 18, 2024

If you develop your strategy correctly, you should be able to lower your customer acquisition cost while increasing your customer lifetime value. When someone purchases your product or subscribes to your service, they’re considered an acquired customer. Your customer acquisition strategy will depend on different factors.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Binary Demand

JUNE 7, 2023

It simplifies the retargeting of ad campaigns and sales outreach on social media. Moreover, it notifies the team about significant events such as new leads, customer concerns, brand mentions on social media platforms, and more. Even the pre-designed web form templates can be personalized to match the brand’s aesthetics.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Zoominfo

NOVEMBER 22, 2019

Products & Services What products or services interested them at the beginning? A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. This brings us to personas. When your deal closed?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Maximized ROI: MQL-focused strategies translate into cost-effective endeavors.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Marketing Insider Group

FEBRUARY 24, 2021

Content is now less unique because businesses recognize they can basically “template” content. With most SEO strategies , you have a list of target keywords related to your industry and audience. Social Media Shares Are Declining. Social media shares are somewhat of a vanity metric, but they can offer critical insights.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. However, most marketing plans have 9 key sections that will guide your strategy.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62