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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. The first step in B2B is to create a buyer persona , but this differs from consumer versions. Guest post by Dylan Berger.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

Competitor analysis involves identifying what topics and which types of content are missing from your website. Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. Improve search visibility for new topics.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. And what are one of the most difficult methods of lead generation?

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service. Focus on Your Website.

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