Tony Zambito

APRIL 19, 2010

Image via Wikipedia. This next rule deals with a critical element of buyer persona development that serves executives as they formulate customer strategy: Rule 5: A Buyer Persona Offers Insight into the Unarticulated and Not-So Obvious. At the very least you now know how to order an espresso nonverbally.

Buyer Personas 100

Buyer Personas Rules Wikipedia Ideal Customer Profiles 100

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. The role of marketing research in defining B2B branding Marketing research plays a crucial role in defining B2B branding. You need to think in terms of your commercial, corporate and employer brands as a whole. This is especially true in B2B! What is B2B branding?

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). Research now indicates that more than 61% of electronics reviews on the site are fakes and that consumers are losing trust in the platform. The difference, though, is that these personas are inherently aspirational. Curated product recommendation on JustFab.

Amazon 88

Amazon Curation Personalization eCommerce 88

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Social Buyer Persona Listening. This is the third installment of my reflection on Social Buyerology. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting!

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. Research and Insight. Businesses that know they are in the midst of the Buyer Spring revolution are going to double down on research and insights. Image via Wikipedia. Business will need to connect the quantitative with the qualitative to make this work.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Buyer Personas. Buyer Personas, archetypal representations of real buyers, have enjoyed increasing attention over the past few years.    Executives can use buyer personas to bring the focus on buyers and the experiences that will endear them to the organizations. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. You'll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences' search queries.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   Buyer personas - more importantly the buyer persona development process versus buyer persona profiling - are a means for acquiring this understanding of buyer’s goal orientation and serving as a means to help businesses understand why buyers buy. 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   Buyer persona development, as I have made the case often recently, is not an exercise in profile building.     The buyer persona development process is very much about achieving an organizational transformation around the buyer and buyer goals. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia. Buyer Behavior Research and Analysis.   Buyer behavior research and analysis is becoming an important means for organizations to recognize emerging patterns on the part of buyers and buying organizations.  Buyer Personas Require Regular Refreshing (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This common purpose centered around a common understanding and view of the organization's buyer personas.  Buyer Personas Require Qualitative Research and Contextual Inquiry (buyerpersonainsights.com).     Related articles.

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.    Closely related to this trend is another, that buyers will not answer the phone. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.  Engage the Social Buyer Persona (customerthink.com). B2B marketing and sales has lived in a neat framework centered on the purchase transaction. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   Buyer Personas (which I have written extensively about over the past few years) and Buyer Journey Design (which I will elaborate on in future articles) are two critical tools that are essential to buyer insight gathering. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure.  Using Context for Social Buyer Persona Strategy (customerthink.com). customerthink.com).

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals. One of the most fundamental concepts in economics is that of supply and demand. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. The social buyer persona that is emerging this decade is placing tremendous value in social expert networks.    The first being that the social buyer persona is looking to avail him or herself to expert knowledge that creates more confidence in decision-making.  Social Expert Networks.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Kapost

DECEMBER 8, 2016

Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. Minimum Viable Personas. Probably not.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Tony Zambito

JANUARY 23, 2012

Image via Wikipedia. In this eBook, significant buyer trends derived from qualitative research are highlighted. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.

Trends 100

Trends Wikipedia Business Press 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Not only must the entirety of the Buyer Experience Ecosystem be considered but gaining insight into the Buyer Ecosystem of your own buyer persona base becomes critical.  B2B market CEO’s must feel a little like the great explorer’s of our time.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   Buyer Persona Understanding :  Today’s sales organizations must become experts on knowing their buyers as opposed to experts on sales processes.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia. Who is the Social Buyer Persona? While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. 

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. .  The Future of Buyer Personas is Social - Part 2 (customerthink.com).   The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Conductor

OCTOBER 11, 2022

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Research efforts that help capture result types. Conduct keyword research to give yourself direction on how to optimize your website to rank higher and become more visible to searchers.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   It also fits well with the purpose of crafting buyer personas for your organization.    In the business context, crafting buyer personas with an eye towards audience development means you must go well beyond the idea of simple profiling.   Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Hubspot

NOVEMBER 9, 2016

So, I’ve done my keyword research. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% Build out each of the core topic with subtopics using keyword research. Validate each idea with industry and competitive research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). With true buyer research, the glaring holes in systems and processes get shined on with a bright light. For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   This will require new ways of thinking, new tools, new systems, and much deeper understanding on who is your buyer persona and mapping your buyer’s journey to know the best ways to meet the buyer where they are in their journey.  Every once in a while, you have to admit you just didn’t get it right. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

JANUARY 30, 2012

Image via Wikipedia. Some leading B2B executives are proceeding with a level of qualitative buyer research that allows them to understand current buying scenarios as well as behaviors to create predictive buyer scenario models. Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

Biznology

JANUARY 19, 2012

Image via Wikipedia. Big data has the potential to help marketers to define an incredibly nuanced buyer persona. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. They published their strategy on Moz.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. The Research Methods of Social Buyerology (buyerpersonainsights.com). In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    Follow @TonyZambito.   Related articles.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59