persona question work 
The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. These are simple, but important questions.
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.
The Effective Marketer
MAY 1, 2012
Utilizing personas – Always write content from the perspective of the intended reader. Questions that a reader may have such as “why is this information useful?” Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works.
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