Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? Who are your audience influenced by? Why are influencers so important?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Content4Demand

FEBRUARY 5, 2020

It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. I think of these as “vertical” divisions, and they make sense for B2B plays. Gen Xers are more in the middle, but they are among the least likely targets to fill out a lead-gen form.

Demand 61

Demand Generation Psychographics Demand Generation 61

Smarte

AUGUST 14, 2018

The primary aim of database marketing is to use this information to implement marketing strategies that ultimately upsurges profits. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc. Step 1 – Start by segmenting list.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. Careful thought must go into your content strategy for it to be effective.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Content marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85