Remove persona psychographic strategy target

The Point

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Key B2B Demand Generation Strategies for 2015

The Point

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) It’s an effective way to identify gaps in your content library in terms of form factors, selling stage, and key personas. (AN) AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year? AN) Hello, Howard.