Content is an essential part of any marketing strategy. It follows naturally, hen content marketing is part of a greater campaign that has first identified your key target audience (personas) and then utilizes the latest lead nurturing and marketing automation tools, to put the correct content in front of the ideal prospect, at the perfect time. By first understanding exactly who your ideal buyer is through the development and use of personas, you can identify where the gaps are in your content marketing needs. Now don’t get me wrong. The Bottom Line. MORE >>

Define buyer personas. One of the best ways to get inside a buyer’s head is to develop a profile of your ideal customer that includes his/her demographic, firmographic and psychographic details. Buyer personas enable you to create targeted marketing materials that speak to your customers’ exact needs. If your marketing automation program sends your buyers information that is off-target, they will ignore your messages. Imagine how this targeted information can educate your leads and convert more of them into customers. Identify the right leads for sales. MORE >>

This is why so many sales and marketing strategies fail before they even start. The best way to do this is to develop buyer personas for each of these roles. persona is more than just demographic details, but contains so much more. It needs to include psychographic aspects, and connect to both professional and personal goals. 'Every time I sit down with sales executives from Fortune 500 companies to small startups, they all start with the same story: just how “amazing” they are. They will go on for hours and hours if you let them….and Problem is, no one is listening. MORE >>

Profiles vs. Personas. Wouldn’t it be easier if you can organize your target audiences based on their online personalities, so you know how to adjust your marketing message based on a defined persona? That is the difference between a customer profile and a buyer persona. customer profile is best used as a foundational base from which to begin persona development and refinement. persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances. MORE >>

Target Audience: Whom are we trying to get to read this? Many people call this “buyer personas” today (see Tony Zambito ). For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Registration Strategy: Will registration be required? Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. It’s an evolving and exciting process. They consume lists. MORE >>