FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Unbounce

SEPTEMBER 16, 2021

For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. Base your targeting on your buyer personas.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Strategic-IC

DECEMBER 16, 2020

Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. This is the process of ranking each Target Account based on how close it matches your ICP. Intent data. Psychographic data. Account insight. Account tiering.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Account insights provide the data and intelligence to show which accounts are showing a higher propensity to purchase and are actively in a buying journey. This is the process of ranking each Target Account based on how close it matches your ICP. Intent data. Psychographic data. Account insight. Account tiering.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

QuanticMind

OCTOBER 24, 2017

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40