Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Purchase history and purchase patterns (including budgets).
How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions.
Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
JULY 17, 2013
Developing a deep knowledge of your ideal customer, a concept known in the marketing realm as buyer persona profiling, is critical to increasing the relevance of your efforts. What the Heck is a Buyer Persona? A buyer persona is a vibrant profile of your company’s ideal customer.
Persona: More Than A Movie
JUNE 2, 2014
“Persona” is a term that’s gotten very popular in marketing in the last few years. In our marketing world, the concept of a “buyer persona” is the practice of distilling a group of people into a single essential representation with an identifiable pattern of assets, attributes, and activities.
5 Things You Shouldn’t Expect from Marketing Automation
Digital Body Language
NOVEMBER 10, 2010
However, many marketers become enamored with the latest technology and jump into marketing automation without considering the human investment and business processes needed to make their efforts successful. Define buyer personas.
The 10 Rules for Creating a Buyer Persona: Rule 2
APRIL 15, 2010
They have served their purpose in looking at demographics, psychographics, customer purchasing data, geographic concentrations, and other characteristics. This is a very common misunderstanding about a buyer persona.
Social Media Marketing Strategy: Starts with Who
Blue Focus Marketing
MAY 28, 2012
In its most basic form, strategy is the process of determining the best way to get from Point A to Point B. Identify your audience (think personas). Create Personas to Increase Your Outreach & Engagement. What are personas? Example: Persona A.
The Anatomy of an Inbound Ecommerce Website
APRIL 22, 2014
Their great strength in blogging is that they''re targeting the lifestyle -- or psychographic dimensions -- of their buyer personas. In addition to the search bar at the top right corner, ModCloth also offers a very intuitive filtering process for every item.
THE HACKIES: A customer-centric approach to building marketing and sales stacks
MARCH 22, 2017
A lot has changed in the B2B buying process over the years. The B2B buying process is broken. Easy: The Holy Grail of funnel marketing — steering prospects effortlessly through the awareness, consideration, and purchase phases — is misguided because the buying process is hardly linear.
Is Content Marketing Killing Your Customer Conference?
MARCH 15, 2017
Before, software was sold via perpetual license to an IT buyer—purchasing decisions on these high-priced, technical applications weren’t trusted to non-technical users or departmental leaders. So vendor user conferences were designed for a specific, succinct demographic and psychographic segment: information technology professionals. Once they arrive at your event, fulfill your promise by giving each role/persona interesting sessions that prove to be relevant and meaningful to them.
The Marketer's Guide to Developing a Strong Corporate and Brand Identity
OCTOBER 26, 2015
While a company might have multiple buyer personas, this is the "top" type of buyer. It's kind of like a mirror the target persona holds up to him or herself. Target market, demographic, and persona).
Do You Know Jack? How to Delight Your Most Important Marketing Asset
SEPTEMBER 11, 2014
For this reason, it’s imperative for businesses to be human and personable, making each customer feel special through every step of the buying process and long after. Psychographics include beliefs, values, attitudes, and behaviors. Create buyer personas.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
To help you launch, manage and measure the results of your very own display campaign, we’ve broken the display advertising process into five easy-to-follow steps. The process of defining target audiences is closely tied to campaign goals.
How to Deliver Mega Content That Speaks to Your Customer
AUGUST 4, 2015
You know the general characteristics of your target market, but another helpful strategy is to generate customer personas to get a more nuanced understand of your customers’ needs. Such psychographics serve to make your target customer more “human.”. Your prospective customers have TONS of questions they need to have answered before making a purchase. Ramping up your content efforts? Don't sacrifice quality for quantity.
Mastering modern marketing technology leadership over 2 intense days
MARCH 14, 2017
ABM superstar Sangram Vajre , CMO of Terminus , and Michael Walsh , director of digital marketing at Rosetta Stone , will present Orchestrating an ABM Campaign: People, Process & Tools. How psychographic profiling helps you evolve the message to both win the sale and protect your margins.
Get Started with Video Marketing: DIY
FEBRUARY 23, 2015
What’s really amazing is that our brains process imagery at 60,000 times faster than text, and retain imagery six times more than text. The concept of the buyer persona has become mainstream. It is a very rudimentary simple process that most people could duplicate easily.