persona Process Related Topics 
Everything Technology Marketing
NOVEMBER 14, 2009
This article outlines a ten-step process any size company can use to successfully enter a new market. What are the characteristics of the ideal customer and their buying process? The sales enablement tools might include call scripts, presentations for initial meetings, personas, use cases, playbooks, etc. These steps involve: 1.
Everything Technology Marketing
MARCH 14, 2011
2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. This path needs to be made painfully easy for prospects to travel along.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).
Everything Technology Marketing
OCTOBER 18, 2010
Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
Everything Technology Marketing
MAY 24, 2010
Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? Have you mapped out buyer personas and built profiles in order to align your messages and content with their needs? Now imagine the information customers are finding is yours.
Everything Technology Marketing
JANUARY 1, 2011
2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 6 - Focus on pull/inbound marketing tactics This reflects the continued power shift of buyers moving firmly into the driver’s seat, initiating, and controlling the buying process.
Everything Technology Marketing
JANUARY 31, 2012
Marketers often struggle to create magnetic content in the right formats and quantities.
Expert insights. Personalized for you.
100 
Let's personalize your content