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What Are the Top B2B Marketing Best Practices?

BOP Design

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Read how to write for your ideal buyer personas.

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The CMO’s practical guide to personalization

Martech

This article is a practical guide that explores the evolution of personalization and the complexities it presents. Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. The post The CMO’s practical guide to personalization appeared first on MarTech.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for lead management to 3.35 for organization. I was shocked, at first. LDW: Yes and no.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In fact, 70% of marketing technology buyers look for content on vendor websites. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Buyer Personas. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. True personalization – understanding your prospect and segmenting message and offer by persona, industry, and other categories – is something else entirely.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories. Then, we use what we learn.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.