persona 
WebMarketCentral
SEPTEMBER 18, 2007
wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us
WebMarketCentral
JULY 11, 2006
The Eisenberg brothers and their co-author create "personas" representing broad consumer types, identified as "methodical," "spontaneous," "humanistic" and "competitive" shoppers. Davis, makes the obvious observation that one message no longer fits every audience, but presents this in concise, entertaining, and highly readable chapters.
WebMarketCentral
DECEMBER 15, 2008
Create personas of every person who has power over whether you get the budget you want and the power to execute campaigns the way you want; then figure out them as prospects and market to them.
Expert insights. Personalized for you.
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