persona 
Lattice
DECEMBER 18, 2019
Here at Lattice Engines, identifying and targeting personas plays a big part in our SDRs’ outbound sales process. Persona-based selling helps us create messaging that resonates with our target customers, generates high meeting volume, and secures quality conversations that close.
Lattice
OCTOBER 24, 2018
Some marketers have been fumbling with developing models of their ideal buyer personas to determine what influences their buying decision.
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Lattice
SEPTEMBER 21, 2016
By using predictive marketing and sales to create a complete customer persona, marketers are able to take that data and create hyper-targeted segments and orchestrate personalized marketing across multi-channels, including through the sales team. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.
Lattice
MARCH 22, 2016
You also get a prioritized list of attributes about your ideal buyer that you can use to enhance your personas. Ability to operationalize insights at scale.
Lattice
MARCH 21, 2016
You also get a prioritized list of attributes about your ideal buyer that you can use to enhance your personas. Ability to operationalize insights at scale.
Lattice
NOVEMBER 13, 2015
By having a clear picture of your top predictive attributes, you can create richer personas to guide your messaging and copy. In addition to uncover the right leads and accounts, predictive can also power smart campaign planning. Smarter Segmentation.
Lattice
APRIL 7, 2016
In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time. Outbound leads should be modeled using intent data and company fit, as they do not have any behavioral information to include in a model.
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