Crimson Marketing

DECEMBER 1, 2015

Mark explains how his team targeted their go to market strategy more effectively by using carefully selected metrics, buyer personas and careful study of its target market’s interests so that ShoreTel could “show up where they show up” in the digital world.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

APRIL 14, 2015

They are mastering a variety of marketing models, from segmentation and persona modeling… to attribution, and opportunity scoring models… to predisposition to purchase and customer risk models.” Which customers are most likely to buy and which are at risk to defect?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. So what separates the ‘movers’ from the ‘shakers’?

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

JUNE 10, 2015

He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

AUGUST 7, 2014

Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories. Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

JULY 8, 2013

Marketing has a lot to gain from taking a little bit of time to chat with the sales reps to learn more about actual customer conversations and personas. They’re the ones who have a deeper knowledge and understanding of what are your customers’ needs. Communication leads to consistent messaging.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

JUNE 26, 2015

” Develop buyer personas. “These are your buyer personas. ” Understand what questions your personas ask at each stage. Answer your buyer persona’s questions. “Start to align your brand or product stories with the questions your personas ask. evaluation stage). justification stage).

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JANUARY 23, 2015

” Instead, create content based on your buyer personas and their interests. Finally, Google gives less and less keyword data in their marketing analytics. You can no longer get a clear picture of what keywords are working.”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

APRIL 9, 2015

Marketing automation provides a structure that requires the teams to collaborate, beginning with defining the characteristics of a good customer and building buyer personas, then by defining how leads will be qualified and passed to sales, then by determining how sales will follow up.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JULY 15, 2014

Companies like AgilOne are serving as a “data scientist in the cloud” for brands, providing a means to uncover specific buyer personas, integrate demographic data with behavioral records and empower marketers to engage buyers in an ongoing personalized dialog, rather than through single message campaigns.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JUNE 17, 2015

.” But let’s not ignore the marketers who are using content marketing platforms and seeing improved results: 60% saw content effectiveness improve from documented alignment with buyer personas. 90% saw content production increase.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JULY 16, 2014

Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

MAY 29, 2015

Marketers rate industry relevance, content quality and influencer personas (their personality) higher than popularity when choosing an influencer. Sharing your content through influencers in your industry increases conversion rate by at least 3-10x higher than other content. . Brand Awareness. Education . SEO Authority.

Click Rate 100

Click Rate Fulfillment Conversion Rate Content 100