persona 
Buzz Marketing for Technology
JUNE 8, 2011
Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for.
Buzz Marketing for Technology
MARCH 30, 2010
In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more ….
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Buzz Marketing for Technology
JULY 17, 2015
Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.
Buzz Marketing for Technology
MARCH 7, 2012
Buyer personas and the importance of knowing your buyers. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation.
Buzz Marketing for Technology
APRIL 6, 2010
Element #4 – Personas – from there you can compile a buyer persona with a minimal investment. A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook. (to
Buzz Marketing for Technology
SEPTEMBER 8, 2009
Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand.
Buzz Marketing for Technology
MAY 9, 2012
Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of. Related posts: How important is real-time data? It’s all relative The speed with which social media spreads ideas and. Social Media Data: Time to Embrace it There is not a day that goes by in the.
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