B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

APRIL 2, 2012

Have a strategic plan for your blog - last but not least, plan your blog in advance, which includes knowing your customer personas and your marketing persona, the categories of topics you want to blog about, the frequency of blogging, the metrics against which you will measure success, etc.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

DECEMBER 15, 2011

Combined with some interviews this information will help you develop marketing personas about them (see my previous post on marketing personas – Why B2B Marketing Personas Rule ) that include their content media preference. Ask your sales and customer service people to track common questions and issues.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 3, 2012

Start understanding your customers – create marketing personas and use them. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 1, 2013

For this you need to analyze not just competitors and opportunities but also your buyer personas. See my post on this, Why B2B Marketing Buyer Personas Rule. What makes your buyer tick? Where does he or she get information? What preferences do they have for learning? What’s important to them?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

AUGUST 2, 2013

You need to know your customers’ persona(s). Who are your customers? I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. What is their story? What really floats their boat? It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 18, 2011

your market personas. Read my previous post about personas.) Strategic connections that can tell, sell, buy, refer or simply share with their friends and colleagues. And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. Search for the peeps. Follow or invite them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

FEBRUARY 1, 2011

We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). How can we get to know our audience in an authentic way and engage them in our conversation, all the while building credibility and trust and adding value for them?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

SEPTEMBER 15, 2010

That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals. We’re as authentic and engaging as possible, because we spend time developing your marketing persona and strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 26, 2010

Your tweets should be strategic and represent your business marketing persona. You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. Too many tweets and your prospects may get annoyed. Too few tweets and your prospects won’t be engaged.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 28, 2011

Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan. What’s your plan for next year? Is it strategic or accidental?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

MAY 30, 2014

Your brand has one voice, one look and feel, one persona that comes across every time. An un- or poorly-branded company page on social media shows that you’re not consistent. When (not if) people follow you, you need to deliver content and information consistently.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 12, 2010

Customer Segments or Personas. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Who does your company serve?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

JULY 6, 2010

Do you know your buyers’ needs and wants – their buyer persona? What do you and your business stand for? Does your B2B story resonate with the type of buyer you would like to have? Have you populated your stories online to attract the right buyers? Please comment below. Photo by ??[Sakura Sakura Mutsuki] on Flickr. Generic.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

JULY 1, 2015

Creating and using buyer personas is a great way to identify and market to your target audience preferences, behaviors and attitudes ( see my post about this here ). Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Create a social media strategic plan by assessing the best social media sites on which your organization should appear based on your marketing persona and strategic objectives. You can do an assessment of social media sites on which your organization is represented. Build social media guidelines (see some examples below).

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now more than ever agencies need to take a strategic role in developing businesses’ persona, positioning and messaging rather than being the broker of expensive marketing tactics. In a sense the need businesses have for marketing is less for an ad agency and more for a public relations firm model.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 7, 2010

You need to have a clear vision, mission and goals; an understanding of your target markets and market personae; data on what has or has not worked in the past; analyses of your marketplace and competition; and a clear understanding of a variety of marketing tactics.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 13, 2013

Write a creative marketing persona that describes each type of customer that buys your product or service. Distribute these personas to everyone who touches customers in your company and make sure they understand what they mean. Marketing Planning b2b customer marketing marketing persona plans' Know your customer.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

MAY 21, 2014

A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) What are their needs, wants, behaviors and attitudes? Can you walk in their shoes? (A On what social media and other online platforms are your audiences?

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them. And B2B marketers who focus on a niche will have an easier time of cutting through the noise of online content.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100